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On the afternoon of September 26th, Weibo, the official of Hua Xizi, wrote, "I, Hua Xizi, 6 and a half years old, have a dream to be a high-end brand based on the local market and going global."

Text with pictures:

A good attitude determines Huaxizi’s life.

01

Hua Xizi’s "Crazy Literature" looks silly to many netizens.

Subsequently, @ 京京京京京京京京京京京京京京京京京京京京京京京京201

One of them wrote: "China brand, each generation has its mission! My generation is going to fight in the international market with high-end potential! It doesn’t matter if I am ridiculed or ridiculed. I have been neighbors with LV and Gucci by the West Lake, and I will be opposite Chanel in Isetan, Japan’s top department store, and then I will go to France, Dubai and the United States. Wait for me. "

In response to the price issue, @ 京京京京京京京京京京 commented: "Does anyone really take grams to measure the value of eyebrow pencil? When people went to the stationery store to buy pencils when they were young, between 2B pencils and mechanical pencil, did you finally buy mechanical pencil because the refill was heavy? But why does 2B pencil cost only a few cents, while mechanical pencil costs several dollars? Why is this? Did you ever think about this question when you were young? No, you won’t. "

Business newspaper jun is not exaggerating the facts.

It is indeed a "high-density" brush screen follow-up review. ……

If there are too many, I won’t list them one by one.

In a word, after some operation.

It takes a long time for n hot searches.

↓↓↓

But after the release,

Hua Xizi’s comment area overturned,

Some netizens directly said that it was "crazy literature".

Others pointed to Hua Xizi’s concept of stealing.

Most netizens said that they couldn’t understand this wave of operation.

Playing the fool?

Some netizens were puzzled by Hua Xizi’s remarks in the comment area, saying, "It’s better for me to do this operation." @ 京京京京京京京京京京京京京京: You can go to a recruitment platform to see if there is a position suitable for you.

Some netizens discovered the "unusual" mental state of Hua Xizi Xiaobian, and @ Hua Xizi Florasis responded: "How can people not be crazy, just hold on?"

Subsequently, these remarks also boarded the hot search.

02

The whole story of Hua Xizi’s eyebrow pencil incident

A few days ago, when Li Jiaqi, the anchor of Taobao, introduced a Huaxizi eyebrow pencil in 79 yuan during a live broadcast, some netizens left a message saying that it was getting more and more expensive. As a result, Li Jiaqi himself directly "opened the door" to consumers, and related remarks caused extensive discussion on the Internet.

On September 19th, Hua Xizi published a "belated" open letter in the official Weibo, giving a positive response and apologizing for the first time. However, this open letter is considered "flashy" by many people. Some netizens said, "Having said so much, I feel as if I haven’t said a word."

On September 20, according to Zhongxin Jingwei, it was learned from people familiar with the matter that the open letter was not written by the company’s public relations department, and employees of the public relations department had voluntarily resigned. It is also known that there are still several employees in Huaxizi Public Relations Department, but they also tend to leave or have decided to leave.

According to beijing business today news, in the direct employment of BOSS, Hua Xizi newly released the recruitment notices of the person in charge of scientific communication research and the person in charge of media planting grass within five days, all of whom are responsible for brand promotion and other work. The former salary is 20-35K, with 14 salaries, and the annual salary is as high as 490,000 yuan; The latter’s salary is 23-40K, 14 salaries, and the annual salary is as high as 560,000 yuan.

It is worth mentioning that the continuous public opinion directly affects the sales of Hua Xizi.

According to the data of the e-commerce platform, before September 10, the sales of the official flagship store of Huaxizi was between 1 million and 2.5 million yuan; After September 11th, the sales of official flagship store of Huaxi Zi fell to 75,000-100,000 yuan, a drop of over 90%.

According to the data of cicada mother, in August this year, under the category of beauty and skin care, the sales of Huaxizi brand ranked fourth, second only to Kans, L ‘Oreal and Polaiya, and the sales in August exceeded 100 million yuan. However, the latest data show that since September this year, before September 11th, the daily sales of Hua Xizi in Tik Tok were basically more than 2.5 million yuan, and the daily sales on September 7th even exceeded 10 million yuan. However, after Li Jiaqi’s inappropriate remarks, from September 11th to 18th, Hua Xizi’s sales in Tik Tok dropped sharply, and the single-day sales did not exceed 1 million yuan.

Source Reading Creation/Shenzhen Business Daily Comprehensive Self-Flower Xizi Official Weibo, Zhongxin Jingwei, beijing business today, Securities Times, etc.

Editor Xin Jiayi

Original title: "Screen hot search! Hua Xizi is "crazy"? The comment area exploded … "

Read the original text

　　"There is so much meat in it, and the meat pieces are big. It’s really great value." In the live broadcast room, a female anchor gulped a fast food product at the camera; In the comment area, fans also brushed out praises and prepared to place orders; Outside the live broadcast room, zhangxin (pseudonym), a commodity operator, was extremely excited, expecting to sell out 60,000 products prepared through this live broadcast.

　　But contrary to expectations, the live broadcast only sold less than 1500 items. Tens of thousands of yuan in membership fees and 60,000 pieces of stock, zhangxin paid nearly 900,000 yuan. After this campaign, he lost confidence in the live broadcast.

　　Recently, a number of stars live broadcast goods "overturned", and it was revealed that after charging high fees, the goods sold were pitiful. Zhangxin is the epitome of many merchants who are looking for live broadcast to bring goods, hoping to sell goods through live broadcast. However, in the end, it is not a sharp increase in sales, but a big pit of data fraud, rhythm of billing, membership fees, high sales volume and high return rate.

　　Pay first

　　A membership fee of 100,000 yuan does not guarantee sales.

　　Holding a mobile phone to pay attention to the live delivery of goods on multiple platforms has now become the norm in zhangxin. The competing products sold nearly 9,000 items in the lively live broadcast, which once again stimulated zhangxin’s nerves. "Our products are more real than their materials, and the visual impact in the live broadcast will be even greater. I think it is definitely better than competing products, so I want to take a chance."

　　Zhangxin found a number of e-commerce companies, many of which listed their experiences of cooperating with many big anchors, and told him that "the strength of the company need not be worried".

　　In zhangxin’s view, the selection of the big anchor will certainly be very strict, and how to get the goods directly into the live broadcast room is his most concerned issue.

　　"These are small things. In a word, if you give me the product, we can let them broadcast it." A staff member of a new media company doing live broadcast said. However, before the live broadcast, you need to pay a certain fee to become a senior member of the company. The annual membership fee is 100,000 yuan. After becoming a member, you can receive the big anchor.

　　Several anchors listed by the staff made zhangxin excited, and his mind dreamed of the scene that the goods were sold out. The staff further said that many brands now find live broadcast companies, which is to sell a large amount of products. The purpose is to let dealers see the sales volume of products, or to attract the attention of the capital side, and then get financing.

　　"The strength of our company is here, you have to believe us." When zhangxin asked whether the docking head anchor and the guarantee of a certain sales volume would be written into the contract, the reply he got brought him back to reality. "I almost took out 100,000 yuan, but trust and distrust are not a concept in the contract."

　　The reporter contacted two small-scale live broadcast companies, all of which signed a number of anchors to broadcast live on different platforms. Instead of membership fees, they charged "pit fees" ranging from two to three thousand yuan. The reporter said that there are goods that need to be sold by live broadcast. After many times of communication, a live delivery company said that after paying the pit fee, it can carry out live delivery in its company account, and designed the development path of the goods for the reporter. "Live broadcast can’t be anxious. You can do live broadcast for half a year in the live broadcast room. After accumulation and word of mouth, when the brand is almost done, you can sell the brand. Then find the next outlet and make the next brand. How happy you will be then. "

　　A merchant who used to bring goods in this way said that two or three thousand yuan is not much, which is nine Niu Yi hairs compared with the expenses of many big anchors, which often cost hundreds of thousands. "But after paying the pit fee, I found that I couldn’t sell the goods at all."

　　Low sales volume

　　Stock 60 thousand pieces and sell 1500 pieces

　　After many searches, zhangxin thought he had found a reliable live delivery company. After doing market research, the live delivery company believes that there are inconveniences in the goods. This fast food product needs containers to eat, but it is not provided in the goods.

　　The staff said that products can be sold through the company’s large size, and they should be warmed up first, but don’t expect a sharp increase in product sales. After the sales volume is good and the fans approve it, all the products will be sold through other accounts of the company. Zhangxin approved of this arrangement, and after finalizing the 60,000 yuan fee and some details, he brought two boxes of goods to the live broadcast company.

　　Two hours before the broadcast, zhangxin fidgeted and kept brushing the live room of her mobile phone. "Many large anchors were broadcast live that night. I was under great pressure and worried that fans would be diverted."

　　It was not until five minutes before the broadcast that Zhang Xin knew that his product was the last one in the live broadcast, and the company had promised him that it would be broadcast live in prime time. "Everyone spent all their money before, and at the end of the day, there was no money in their pockets, so they bought my products. This is not prime time. "

　　Although very helpless, zhangxin has been unable to change. After the broadcast, he has been paying attention to the live broadcast content and found that four or five competing products appeared in this live broadcast room at the same time that day.

　　More than two hours after the broadcast, the anchor took out the products from zhangxin and began to recommend them. He jumped up from his chair, applauded and shouted: "There are 20,000 people in the live broadcast room, come on."

　　"There is a lot of meat and big chunks, which is too cost-effective." The anchor is eating his product and evaluating it. The comments in the live broadcast room were gradually brushed up. zhangxin became more and more excited outside the live broadcast room, gnashing his teeth and shouting: "Traffic, why can’t it be rushed?"

　　The anchor began to count down to "3, 2, 1, on the shelf." 639 pieces and 763 pieces … … Until 1000 pieces, the final product sales were fixed at 1478 pieces. After the live broadcast, zhangxin sighed, and he prepared 60,000 items for the live broadcast. And he has invested nearly 900 thousand yuan in the process of finding live broadcast and stocking. "The live broadcast can’t be taken out. These goods are enough for my family to eat for ten years."

　　Zhangxin’s experience is the epitome of many businesses looking for live delivery. Mr. Liu also carried goods through 9 anchors of 7 live delivery companies, but sold more than 60 goods in total. "For half a day, not only didn’t sell much goods, but also took a lot of ‘ Pit position fee ’ . From the beginning of self-confidence, I am exhausted now, and I don’t have so much hope for live broadcast. "

　　There are many routines

　　Comments with rhythm, brush the bill first and then return it.

　　According to the reporter’s investigation, many live delivery companies have indicated that they can "create an atmosphere" in the live broadcast room. Control multiple mobile phones through a computer, and use many accounts to brush comments in the live broadcast room with rhythm. "After the fans entered the live broadcast room, they saw that the live broadcast room was so lively, and many fans had herd mentality, which would lead to large-scale purchases."

　　A staff member of a live delivery company said that in the live broadcast, you can not only brush the comments with rhythm, but also drive fans through purchase behavior. As soon as the product is put into the live broadcast room, it will show how many people are buying, and this information display can also be operated. "Now some consumers don’t care whether the product is good or not, but only look at temporary needs and the price is right. When they see someone buying it, they will follow suit. These people are ‘ Leek ’ 。”

　　It is not only fans who are regarded as "leeks", but also businesses looking for live broadcasts.

　　In some live broadcast agreements, the number of goods sold in a live broadcast will be guaranteed after paying membership fees and pit fees. After meeting the sales volume, you can get this fee in full. Some companies will also sign a commission sharing agreement with merchants, which will be divided according to the amount of goods carried by the anchor. The higher the sales volume, the more it will be divided.

　　However, during this period, there will often be a reversal of the plot, and many buyers will return the goods and refund them before, during and after delivery.

　　"Some refunds can reach 40% or even more of sales. Among them, there are fans who are impulsive, and there are also bills brushed by live broadcast companies. At this time, the membership fee or pit fee has entered the pocket of the live broadcast company. " An industry insider who is familiar with live delivery said that merchants can only accept a certain return rate. The live delivery company received commissions and membership fees and completed the harvest of the enterprise. "If this industry goes on like this, no merchants are willing to find anchors to bring goods, and they don’t want to be harvested ‘ Leek ’ 。”

　　Zhangxin has lost confidence in the fiery live delivery. After more than three months’ tossing, he found that there were many close encounter of mahjong in the live delivery. Live broadcast with goods is not the excitement in the live broadcast room, and the pit behind the false prosperity will engulf the merchants at any time. In the face of the goods prepared for live broadcast in the warehouse, zhangxin smiled helplessly. "Through this period of tossing, I also found out their routines. In the next step, I also plan to transform and become a live broadcast company." (Reporter Zhao Xibin Illustration Song Xi)

May 28th, the first day of Shenzhen Auto Show.

In the afternoon, at the "Pioneer Dialogue on Future Automobile Innovation and Integration" officially held by the auto show, there was probably the most intriguing scene of this auto show:

「If it is in committee of 100, Lao Yu said, it is estimated that there will be a lot of shoes thrown up below; Just now, Lao Yu said so, and I kind of want to throw a shoe up.」。

This passage comes from He Xiaopeng, and "Lao Yu" is Yu Chengdong.

When He Xiaopeng said that he wanted to throw Yu Chengdong shoes, he meant that Yu Chengdong had repeatedly "set up the flag" during his speech, or made very exciting speeches by diss traditional car companies and suppliers, such as ".The M7 will completely surpass millions of luxury cars such as Toyota Erffa and Lexus LM.」。

In fact, He Xiaopeng’s speech this afternoon was not peaceful. It was also a roar of gunfire, and traditional car companies, new cars and autonomous driving technology companies were all within his firepower.

Look at the car at the auto show, but the auto show is not just about cars. Today, let’s take a look at how the two giants in the field of smart cars portray the general trend of competition in the new automobile era in words.

This is the core evaluation given by Yu Chengdong to the M7, which will debut in June and be delivered in July.

He said that the goal of the M5 project is to benchmark millions of luxury cars, and when it comes to M7, it will naturally become ".Beyond the million-class luxury car」。

Are there any specific competitors? Yes,Toyota Erffa, Lexus LM.

These two models almost dominate the market of luxury MPVs above one million. It can be said that AITO is very confident-but wait, these two models seem to be MPVs?

Yu Chengdong explained that M7, as an SUV, will surpass all luxury SUVs in the million-class and luxury MPV. Moreover, the M7 will not be positioned as a large SUV.Its appearance is very compact, and its interior space is very large. It is a six-seat SUV and very comfortable.」。

How comfortable is it? His exact words were ".We have many new functions, which are the first in the world for leaders and bosses to rest comfortably, even surpassing all luxury SUVs and MPVs.」

In addition, Yu Chengdong also officially announced the launch date of the M5 pure electric version: September, "trying to let everyone drive this car during the National Day".

In addition to preheating M7 and promoting M5, Yu Chengdong also talked about many stories related to the world, and the smart car industry.

First of all, he said that his M5 had been in Shenzhen for so long that he "didn’t refuel once" because both the company and the home can recharge. However, he came back from his hometown for more than 1,400 kilometers during the Chinese New Year. He said that the M5 ran farther than all pure trams, "because I can refuel".

Mentioned, Yu Chengdong stressed that "eating alone" is definitely not the idea of entering the automobile industry. "If it were this idea, we would not have been killed by the United States, and we would have been ruined by others. When making chips, I believed in the global division of labor too much, but there is no regret medicine to sell in the world. "

Secondly, when talking about HUAWEI Inside and Zhixuan, Yu Chengdong said that these two cars were not "made".

Bound M5

However, compared with HI, Zhixuan belongs to deeper cooperation. From the aspects of exterior design, interior design, intelligent cockpit, electric drive system and even sales, Zhixuan partners can cooperate with them.

When talking about "cooperation", Yu Chengdong mentioned that he once drove a car made by his partner. After driving,"Ten thousand alpacas are running in my heart, and I want to swear. It’s a trick design."So which partner will be here?

Finally, regarding smart cars, Yu Chengdong believes that most traditional car companies will eventually die like mobile phones, and a number of new car companies will rise, even though many people can’t imagine this day at all.

Just like who would have thought that Nokia, whose revenue and profit were equivalent to the sum of the last few, would disappear quickly.

As for the reason of driving the wave, Yu Chengdong mentioned a point: At present, the R&D expenses of new car companies (and) are not big, but the software is an important part of the R&D expenses.

There are 10,000 ways to interpret the shoe that He Xiaopeng wanted to throw to Yu Chengdong, but what remains unchanged is that he did say this sentence, and the content of this sentence is indeed "I want to throw shoes to Yu Chengdong".

By the way, He Xiaopeng was throwing shoes almost all the time.

For example, throw it to autopilot technology companies.

He Xiaopeng said that he always believed that L2 to L4 was a gradual process. He made an analogy:"Today, many L4 companies can shoot it in a video, which looks cool. In the second year, you will find that it is still the same, and it will be the same in another year. 」

He believes that a major prerequisite for realizing autonomous driving should actually be "full scene."

On the way to realize the whole scene, it is equivalent to completing the gradual progress from L2 to L4:"Can you open a few roads in the city? Can it be opened in the whole city? Can we open it in the suburbs? Can you cross this city and China to open overseas? 」

In addition to no geographical restrictions, He Xiaopeng also firmly stated that true autonomous driving should have no environmental restrictions. look like"Without GPS, no signal, you can drive in glaciers and snow, and you must drive in the whole area before you can drive automatically.".

Apart from the level of autonomous driving, He Xiaopeng feels that many autonomous driving companies ignore safety.

He said that the car safety factor was designed according to the occurrence of a serious accident in the fifth hour of 10, and then he calmly "killed people": "If you have driven a car, you will know that the fifth power of 10 is not enough at all, because the drivers are uncontrollable and the roads are changing every day. 」

Or, for example, throw it into a pit that you have stepped on in the past.

He Xiaopeng mentioned that he was "cheated" by public opinion at that time: when Tucki was just founded, many people said, "When will you achieve 100,000 vehicles in Tucki?".

He said that at that time, he thought that after accumulating 100,000 vehicles, it proved that this car company already had a good scale and ability. But it was only after he really achieved it that he discovered that 100,000 vehicles were only one of the small milestones, "just one pass".

Finally, mention a number: 30 billion.

He Xiaopeng said that when he said that he wanted to build a car and sell it, he needed at least 20 billion yuan. Now, Tucki has started to go to sea, and he said that going to sea needs at least an extra 30 billion yuan.

In other words, Xpeng Motors needs 50 billion yuan to realize He Xiaopeng’s dream of internationalization.

Do you think it’s much?

In the past decades or twenty years, the atmosphere in the automobile industry was not like this.

Many people have seen the video of BMW spoofing dieter zetsche’s retirement. After returning home in an S-class, dieter zetsche excitedly drove a BMW out of the street-this is already the most intense "diss" in the traditional automobile industry, not even a diss.

Comparing the level of advertising copy is that the way of "arguing" in the automobile industry in the past is completely different from the way of "losing shoes" at every turn.

Why? Because the order is not stable, because the table is being shuffled, it is not known which player will be eliminated, and there is no dealer like Toyota Volkswagen BBA. And because the new era of automobiles is socialized and labeled,

So be sure to talk about the topic, be sure to be hot, and be sure to compare others; So we must fight, not lose, let alone lose.

Debate among Confucianism, in a sense, also represents a hundred schools of thought contend.

Author: Yu Fei, source:Electric planet News (ID:glxsl2017), the original title: "Yu Chengdong said that the M7 hanged a million, and He Xiaopeng wanted to throw shoes."

　　Xinhua News Agency, Hongkong, February 5th (Reporter Wang Xi) "Bang!" With the sound of the online "gong gong", Aauto Quicker Science and Technology officially landed on the Hong Kong Stock Exchange on the 5th. Aauto Quicker Science and Technology, with the stock code of 1024, offered an opening price of HK$ 338.

　　When the epidemic in COVID-19 pressed the "pause button" for economic life, short videos and live broadcasts went against the wind.

　　Affected by industry dividends, Aauto Quicker has developed rapidly in recent years, becoming one of the social platforms widely used in the Mainland, with an average daily active users of applications and applets exceeding 300 million.

　　According to the prospectus, the share price of Aauto Quicker Technology ranges from HK$ 105 to HK$ 115, and the number of shares for initial public offering worldwide is 365,218,600. Within a few days of the public offering, the part of the sale has been oversubscribed by more than a thousand times, and the market frozen capital has exceeded one trillion yuan.

　　"Aauto Quicker is the first global listing of a large short video social platform. For investors, this innovative enterprise in the mainland is in a period of high growth, which is very attractive. Coupled with the lack of scarcity of similar companies, it has aroused great enthusiasm from investors. " Yang Yuchuan, a visiting professor in hong kong financial services institute, said.

　　Not only large institutions are concerned, but also many retail investors are fond of Aauto Quicker.

　　Liu Hui, a Hong Kong citizen, also made a "new" Aauto Quicker in the IPO. She said: "There are many people in the Mainland who use short videos now. I believe that advertising revenue and cargo revenue will increase greatly, and there will be a lot of room for online economy development after the epidemic. I am very optimistic."

　　As a typical representative of the new economy, Aauto Quicker’s main product is short video, a popular mobile phone application in mainland China in recent years. Earlier, iResearch predicted that the short video market revenue in the Mainland would reach 211 billion yuan in 2020.

　　Liao qun, chief economist of China CITIC Bank (International), said that Aauto Quicker was only one of the listed companies in, and the reason why he was so popular was that investors were optimistic about China’s economy and the development of emerging industries in China.

　　"North water flows south, and China Stock Exchange returns, which not only promotes the prosperity and stability of Hong Kong’s stock market, but also prompts Hong Kong to transform into a new economy." Liao qun said.

According to the latest news, AITO, a brand owned by Huawei, will officially release the flagship SUV M9 at the end of this year. Today, the official map of the car was released, and its design concept was explained in detail.

The design inspiration of the M9 in Wen Jie comes from Kun Peng, a god beast in Zhuangzi’s Happy Wandering. It adopts a brand-new family design language and is called "Kun Peng spreads its wings". The design adopts a highly integrated ALL IN ONE design method, and the front face modeling integrates the functions of daytime running lights, far and near headlights, intelligent interactive lights and air intake ducts into the same element. The overall appearance takes the horizontal line as the visual center of gravity, extending a semi-open outline, creating a visual tension like Kunpeng spreading its wings. The integrated spoiler tail complements the design of penetrating taillights and headlights, making the overall appearance more harmonious and unified.

The design idea of the M9 is different from that of most new power vehicles. It abandons the common design of "squint+split light group" and adopts an integrated design. This unique design style may make people feel a little uncomfortable. Similar design ideas are adopted in the whole series of vehicles, which is in sharp contrast with the similar schemes of other new power vehicles. This car is considered as a heavyweight product of Huawei this year. It is equipped with Huawei ADS advanced intelligent driving system and will adopt HarmonyOS 4.0 intelligent cockpit. Internal innovation and highlights are very prominent. All models are equipped with air suspension and CDC electromagnetic damping system as standard.

According to the application information, the size of the M9 is 5230/1999/1800mm, and the wheelbase is 3110mm, so it is located in a large SUV. The models are divided into extended range version and pure electric version, both equipped with front and rear dual motors, and the maximum power of the system is 365 kW (496 HP).

In terms of battery, the extended-range model uses Contemporary Amperex Technology Co., Limited’s 40-degree battery, with a pure electric cruising range of 175 kilometers; The pure electric version uses 4C Kirin battery from Contemporary Amperex Technology Co., Limited, with a capacity of 97 degrees and a cruising range of 630 kilometers, and supports 800V ultra-fast charging technology.

The consumption concept of new energy vehicles is quietly changing. According to the newly released report "Insight into the Consumption of New Energy Vehicles in China in 2023", people expect networking to bring more freshness and sense of technology. It can be said that the level of intelligence is gradually becoming the core competitiveness.

Starting from this trend, it is obvious that M9 is leading the new trend of science and technology in the field of new energy vehicles. With the layers of mystery unveiled, many scientific and technological attributes and characteristics of M9 in the world are continuously known by the industry and consumers.

In recent days, two patent drawings of black technology of M9 were released, including sound painting AI complex (guess name) and retractable triple screen (guess name). At the same time, Huawei’s megapixel smart headlights, a black technology, also have more new information exposure. With the deep empowerment of Huawei, the three black technologies are the pioneers in the world, which not only realizes the revolutionary advancement of the owner’s experience, but also makes it difficult for other car companies to catch up with it with a far-reaching posture.

Huawei is deeply empowered! The three major black technologies show their advantages.

With the approaching of the official listing date, the news about M9 continues to increase and quickly becomes a hot topic. For example, some time ago, the measured video of Huawei smart headlights carried by the M9 was screened on major platforms. In recent days, the three major black technologies in the world have once again become hot spots.

Huawei’s mega-pixel smart headlights, which have been familiar to people, once again show their multiple characteristics. The unique advantage of Huawei’s mega-pixel smart headlights is the high-pixel module blessing+precise control algorithm, which not only takes into account lighting safety, but also brings multiple interests. To put it simply, Huawei’s mega-pixel smart headlights can easily bring practical value to each scene, regardless of safety assistance functions, pedestrian interaction and entertainment atmosphere scenes.

The sound painting AI complex is also a "must" in the black technology matrix. From the patent drawing, the sound painting AI complex integrates light and shadow aesthetics, acoustic technology and AI wisdom, and is expected to realize the symbiosis of "sound, painting and wisdom". For example, in terms of "sound", passengers in all locations can experience the shocking auditory enjoyment brought by HUAWEI SOUND 2.0.

In the aspect of "painting", under the catalysis of crystal and electric light source, it reflects beautifully, creating a bright and beautiful visual feast; In terms of "wisdom", Xiaoyi’s intelligent assistant jumped out of the screen for the first time and became a digital virtual "housekeeper" who knows you and knows you. The trinity of "sound, painting and wisdom" makes the sound-painting AI complex become the core of the cockpit.

The retractable triple screen is the focus of this exposure. It is reported that this set of new patents can make the central control panel show longitudinal telescopic effect. You know, triple screen is the mainstream at the moment. It is foreseeable that the display effect of the retractable triple screen will far exceed that of the same level. More importantly, the retractable triple screen should be able to realize multiple functions such as multi-screen interaction and multi-screen simultaneous display, so that the more intelligent, convenient and smooth interactive experience of the extremely intelligent cockpit can really land.

It is not difficult to find that the three major black technologies of this exposure all show their respective advantages and characteristics. The cornerstone and source of these advantages comes from Huawei’s deep empowerment. Huawei’s technology accumulation and profound accumulation have truly turned into a valuable black technology and applied it to the M9.

For example, Huawei’s megapixel smart headlights have benefited from Huawei’s intensive cultivation and continuous progress in the field of optical communication for more than 30 years. Today, Huawei has deployed a large number of optical patents and standards in this field. Based on the technical accumulation in space optics, laser light source, optical algorithm, optical perception and other aspects, Huawei has integrated optical technology with the automobile industry with innovative thinking, and then produced Huawei’s mega-pixel smart headlights.

Huawei’s bottomless accumulation is far more than that. To sum it up briefly, Huawei not only has the autonomous controllable capabilities of HarmonyOS, AOS and VOS, but also has the "smart ceiling" capabilities in four fields: intelligent cockpit, intelligent driving, intelligent vehicle control and intelligent network connection! It can be seen that Huawei is already in the leading position in the technical field of new energy vehicles.

Far ahead! Experience revolutionary advancement,identical sizeDifficult to catch up with

"China New Energy Vehicle Consumption Insight 2023" also mentioned that new energy vehicle manufacturers should aim at the demand side and improve the intelligent level of vehicles to cater to consumers’ consumption preferences. In addition, the competition pattern of the new energy vehicle market is also undergoing major changes, and the pattern differentiation is increasingly disparity.

This also means that new energy automobile manufacturers should find the key to breaking the game-both resonating with consumers’ preferences on the same frequency and being left behind by competitors. Obviously, based on the three major black technologies, the M9 in the world has a far-ahead advantage in both the owner experience and the comparison at the same level.

In terms of car owner experience, Wenjie M9 realizes the revolutionary advancement of experience with three black technologies. Taking the AI complex of sound and painting as an example, it not only realizes "both listening and painting", but also has "great wisdom". For the car owner, the sound painting AI complex is like a "peerless fairy" who is always around to open a gorgeous world, making the daily use experience always comfortable, comfortable and pleasing to the eye. At the same time, compared with other models in the same class, it is possible to truly realize a more uniform distribution of sound, ensuring the consistency of the whole car’s hearing. And with the help of HUAWEI SOUND 2.0, the M9 will also support the spatial audio function. Different from the panoramic sound and immersion sound solutions provided by other models in the same class, Huawei Space Audio provides complete services based on the ecological advantages of content sources, car operating systems and audio equipment, and the depth adjustment of software and hardware can give full play to the immersion listening effect of cockpit advantages.

Huawei’s mega-pixel smart headlights can bring advanced novel experience-in static state, it can project holiday wishes, music, weather, etc., while in dynamic state, it can realize many functions such as curve light carpet lighting, distance warning, narrow road width indication, lane change warning, lane safety guidance, and courtesy to pedestrians. It can be said that Huawei’s megapixel smart headlights are not only safe enough, but also interesting enough, and the humanized feeling is full. Its strength is beyond doubt, and it is even more difficult for other models to catch up. This is because the high-pixel module blessing+precise control algorithm of Huawei’s megapixel smart headlights is one generation ahead of the industry. At the same time, Huawei’s megapixel smart headlights adopt the industry-leading self-developed dual-lamp fusion algorithm, which breaks through the industry’s imagination of the use function of smart headlights.

The expected experience of the retractable triple screen is the welcoming effect of the triple screen with a great sense of ceremony and the multi-screen and multi-angle view of the triple screen cinema. With the excellent image quality, the ultimate silky and intelligent interconnection, it is expected that the experience will really take a new stage. In addition to properly arranging the LCD instrument panel, the central control large screen and the passenger entertainment screen, it is also possible to lead the same level in screen size. It is conceivable that the retractable triple screen can realize the cooperation between the screens and solve the problem of separation between the triple screen schemes of other models.

Far ahead! With the three major black technologies as the vanguard, although the M9 in the world has not been listed, it has already given people a series of surprises, and this is far from over. You know, Huawei definitely has more black technologies to carry on this important model, the M9. For example, HUAWEI AR-HUD, which can present a large display area, and a smart chassis that makes driving feel more comfortable. This also makes consumers look forward to asking how wonderful and grand science and technology drama M9 will bring after it is officially listed!

On January 5th, Zhiji LS6, a super explosive product of the intelligent pure electric SUV owned by Zhiji Automobile, shocked and landed at the 2024 (6th) Haikou International New Energy and Intelligent Networked Automobile Exhibition (hereinafter referred to as Haikou Auto Show). With the only full-line equipment at the same level equipped with "Laser Radar +OrinX Chip", the world’s first "Quan Huafu Digital Cabin Screen" and the industry’s original "One-button Ai Driving", At the same time, two flagship models of Zhiji Automobile, Zhiji LS7 and Zhiji L7, the medium and large intelligent flagship SUV and the new world driving and control flagship, also jointly appeared at the auto show to jointly demonstrate what a smart auto time should look like.

According to the sales data from December 25th to December 31st, 2023, the weekly sales volume of Zhiji LS6 reached a new high with 2,460 units, which led the list of two new energy vehicles; it won the title of "China Brand of All-category Pure Electric Vehicles with more than 200,000" for four times; and it was the first in the list of "Medium and Large Pure Electric SUVs" for eight consecutive weeks. In December, Zhiji Automobile’s monthly sales exceeded 10,000, with a cumulative sales of 38,253 units in the whole year, which surged by 665% year-on-year, and won the three most valuable firsts in the pure electric track of medium and large SUVs, such as "the first brand sales", "the first number of championships" and "the first half-year growth".

All "Lidar +Orin X Chip", you can enjoy advanced intelligent driving when you get started.

The Zhiji LS6, which appeared at this year’s auto show, is equipped with more than 100 cutting-edge technologies, and the entry is full of high-level software and hardware integrated intelligent configuration. LS6 is the only one in its class equipped with "ultra-long-range high-precision laser radar +OrinX high-computing power chip", which is naturally equipped with urban NOA capability. In December, the IM AD expressway NOA only took 8 months to achieve nationwide coverage, radiating the expressway sections of 333 cities (except Hong Kong, Macao and Taiwan) and covering the elevated sections of 59 cities. The NOA applicable roads for the expressway viaduct totaled 389,000 kilometers, allowing users to start the intelligent driving of "all the countries can open and all the countries are easy to open" with one click.

It is expected that this month, the IM AD city NOA will also start user push; this year, more intelligent driving in IM AD urban scenes, commuting mode, Pilot+, one-button Ai driving 2.0, and high-precision automatic parking will all come one by one, providing users with a higher-order, easier and safer intelligent driving experience.

The world’s first "Quan Huafu digital navigation screen", the future intelligent cabin leapfrog experience.

Another secret of Zhiji LS6, which is favored by users, is its world-first "Quan Huafu Digital Cab Screen", which takes the lead in laying out the "future smart cabin" form. LS6 is equipped with the function of "global digital visual field blind compensation", which creatively realizes the functions of A-pillar intelligent blind compensation, rear-side intelligent blind compensation, rear-view intelligent blind compensation, etc.; it opens up the full-scale visual field, helps users solve hidden dangers in blind areas with high technology, brings a brand-new intelligent experience, and greatly improves driving safety. The original "rainy night mode" clearly presents the road information on both sides of the screen when the line of sight is extremely blocked, such as rainy night, to avoid the security risks caused by blurred vision and make travel safer.

In addition, Zhiji LS6 "Future Smart Cabin" also took the lead in carrying the industry’s first vertical GPT big model "Zhiji Generative Big Model" and the brand-new intelligent function "SHUA" to create a multi-dimensional smart cockpit that is more in line with the new pursuit of the city and bring users a richer and more diverse travel social experience.

The industry’s original "one-button Ai driving" makes driving never so simple.

Zhiji LS6 also created a unique "one-click Ai driver’s drive" in the industry, including functions such as "one-click welting", "one-click extrication" and "one-click tracking", and handed over certain pain scenes of urban travel to AI for help, greatly alleviating users’ driving anxiety and making users "one-click" fall in love. For example, when parking sideways, just "one-click" to easily attach the edge, not far from it, just right; straying into a crowded and narrow parking space, "one-click to get out of trouble" and "one-click to follow" to return along the original road and get away with it.

One-button Ai driving helps users to easily solve the driving problems encountered in the last 50 meters of driving, such as "difficult parking, difficult reversing and difficult parking"; subsequently, new functions such as one-button walking have been launched one after another, making driving never so simple.

In addition to leading the three cheats of high-level intelligence, Zhiji LS6 is the first in the industry to build a "quasi-900V super performance platform", and the zero-speed acceleration reaches 3.48s, making it the first China brand SUV to break through the 300km/h mark. Not only has strong performance, LS6 maximum working voltage is 875V, and the peak charging power is 396kW, which can realize charging for 5 minutes and replenish energy for 200 kilometers, so that users can bid farewell to charging anxiety.

From January 5th to 8th, welcome to the booth of Zhiji Automobile in Hall 4 of Haikou International New Energy and Intelligent Networked Automobile Exhibition in 2024 (6th), and have a zero-distance tasting of this intelligent pure electric SUV "super explosive" Zhiji LS6. Log in to the "IM Smart Car" APP or applet, and you can make an appointment for a test drive experience; immediately make a decision and lock the order for the LS6, and enjoy the leapfrog charm of "Future Smart Car" at an attractive limited-time interest price.

(Photo: Haikou Zhiji Delivery Service Center Wu Shubin)

　　Recently, the high-profile AITO industry M9 officially announced the design, and many media people in the car circle shouted, "Gone forever are the days when foreign luxury car brands could price whatever they wanted in China!" Although this statement sounds a little more modest than Yu Chengdong’s statement of "the best SUV within 10 million", just announcing the appearance can arouse such multimedia attention and market discussion, which fully shows how much the market pays attention to and expects this model, which is jointly built by Cyrus Automobile and Huawei and positioned as the flagship SUV of panoramic wisdom. The industry is also looking forward to whether this car can bring new changes to China’s new energy vehicle industry and even the entire automobile industry. According to the official announcement, this car will be officially launched at the end of the year, when it will achieve the same level of leadership in platform advancement, high-level intelligent driving ability and technical content.

　　At the same time that AITO asked M9 to attract the attention of the whole industry, the Celestial Auto Super Factory, which is about to "make this model intelligently", also unveiled the mystery. In the recent Chongqing news broadcast, we also got a glimpse of its true colors. As can be seen from the name, compared with Tesla’s super factory, the local super factory built by Cyrus Auto has the ambition to lead the new changes in China’s new energy vehicle industry. If you are ambitious, you should have strength.

　　It is understood that the Celestial Auto Super Factory is a cooperative project between Celestial Auto and Chongqing Liangjiang New Area. It is driven by digitalization and intelligence, combined with technologies such as big data and Internet of Things, and built by digital twin technology. It not only adopts advanced production technology and technical equipment in the industry, but also ensures the quality of vehicles through cutting-edge technologies such as digital total quality testing, and proactively applies environmentally-friendly technologies to ensure energy conservation and emission reduction in the whole production process. At present, the factory is accelerating construction, and when it is completed, it will be one of the largest intelligent manufacturing bases of new energy vehicles in the world.

　　For a long time, as the leader of high-end brand of new energy steam, Sailis Automobile has been expanding the extension of industry model and technical level: the strong alliance with Huawei has become an industry model; The AITO series models jointly designed and built have become the industry benchmark. Recently, the new M7 has only been on the market for more than a month, and the large order has exceeded 6W. The two smart factories built with digitalization, intelligence and Internet of Things as the core represent the leading technical level of the new energy vehicle industry at present. The brand-new Celestial Super Factory, which is about to be put into production, is bound to lead the digital transformation of China’s new energy industry. (Photo: provided by Cyrus)

　　On June 19th, at the Global Supercomputing Conference in Frankfurt, Germany, China’s "Shenwei Taihu Light" topped the list of the top 500 supercomputers in the world. Since it came out in June 2016, this is the third time that it has been awarded the "fastest supercomputer in the world", thus achieving "three consecutive championships".

　　"Shenwei Light of Taihu Lake" was developed by National Parallel Computer Engineering Technology Research Center, using China’s own chip. In the field of supercomputers known as "the heavyweight of the country", "Shenwei" indicates that China’s supercomputing technology has made many key breakthroughs, providing technical means for solving a series of major challenges such as economic and social governance, and has strategic significance for enhancing comprehensive national strength.

　　How fast is Shenwei? It has three "world first" indicators: the peak performance of the system is 1.25 billion times per second, the continuous performance is 930 million times per second, and the performance-power ratio is 6.05 billion times per watt. It is understood that its one-minute computing power is equivalent to 7.2 billion people around the world using calculators for 32 years without interruption.

　　Why is this so? It uses 40 computing cabinets and 8 network cabinets for "system operations". Pushing open a cabinet slightly larger than a household double-door refrigerator, four groups of super nodes consisting of 32 computing plug-ins contain 1024 high-performance processors; Each processor is equivalent to the computing power of more than 20 commonly used laptops. The whole "Shenwei Taihu Light" has a total of 40,960 processors, and the speed can be imagined.

　　More importantly, the central processing unit "Shenwei 26010" of "Shenwei" was designed and produced by China independently, and the whole system realized full localization of the core components. In the past, foreign countries crowded out surveillance and restricted the sale of core parts for China supercomputer research. Nowadays, there are 260 computing cores, billions of transistors and more than 3 trillion calculations per second … … The 25-square-centimeter "Shenwei 26010" has not only become the fastest supercomputer "heart" in the world, but also broke the 30-year foreign core technology blockade and opened the "China Core" era with completely independent and controllable software and hardware.

　　The speed is ahead of the world, and the application ability is also accelerating. The speed advantage of supercomputing is transforming into the application advantage. Last November, based on "Shenwei Taihu Lake Light", the application project of "Ten Million Approved Expansion of Global Atmospheric Dynamics Full Implicit Simulation" won the highest award in the field of international high-performance computing applications — — The "Gordon Bell Award" fills the gap of China’s supercomputing application in this award.

　　At a deeper level, "‘ Shenwei Light of Taihu Lake ’ It plays a very important role in China’s scientific and technological innovation and economic development. " Fu Haohuan, deputy director of the National Supercomputing Wuxi Center, said. Relying on the "Shenwei Taihu Light", China completed the numerical simulation of the global 10 km high-resolution earth system with a scale of one million nuclear; Two weeks to complete the routine 10-month calculation of Shanghai drug screening and disease mechanism research … … It is understood that in the past year, "Shenwei" has been involved in 19 application fields such as climate and meteorology, advanced manufacturing, aerospace, high-energy physics, life sciences, etc., supporting hundreds of solving tasks in major national scientific and technological applications, advanced manufacturing and other fields, and completing more than 2 million homework tasks in total.

　　Zhang Yue Song Xiaoliang Zhao Zhiran

Xiaomi has always been a cost-effective existence in the mobile phone industry. Although it is gradually developing in the high-end direction, the famous sentence that Lei Jun said that the diaosi won the world has become an inherent impression of Xiaomi. Lei Jun’s unspeakably swearing attribute is quite in line with the style of the leaders of new forces automobile enterprises.

According to the report of Reuters, Xiaomi has obtained the production qualification of new energy vehicles. Lu Weibing, president of Xiaomi Group, also said in May this year that Xiaomi Automobile will be officially listed in the first half of 2024.

According to informed sources, the National Development and Reform Commission approved Xiaomi Company to produce electric vehicles earlier this month. It is reported that Xiaomi Automobile is the fourth enterprise approved by the National Development and Reform Commission since 2017.

As early as August 19th, Lei Jun posted six pictures on social platforms. In one picture, it can be clearly seen that Lu Weibing, president of Xiaomi Group, and others are holding banners that read "Fight for Xiaomi Automobile". The IP address where Lei Jun posted this message is shown as Xinjiang, so many netizens also speculated that this is the first model of Xiaomi to be tested in Xinjiang.

As netizens guessed, a few days ago, the spy photos of Xiaomi’s road test in Xinjiang were exposed on the Internet. Although the current model is still closely disguised, it can be seen from the shape of the slip back, the front lip, and the style of the inner lamp group of the headlight that many details of the previously exposed design renderings have been continued.

In the past, there have been many news about Xiaomi making cars. As early as July 5, Changchun FAW Fuwei Auto Parts Co., Ltd. once said on the interactive platform that the company is actively communicating with Xiaomi Automobile, and many companies have entered the purchasing group of Xiaomi Automobile., as ofOn July 4th, the quotation for the first model of Xiaomi was completed.

At the same time, on July 6, Yachuang Electronics said on the interactive platform that it also indirectly carried out business cooperation with Xiaomi Automobile, which is now in a small batch stage. Later, it was reported that Xiaomi Automobile began to screen the delivery center. Xiaomi Automobile requested that the candidate venue "can provide at least 120 parking spaces" and the construction area "cannot be less than 3,000 square meters".

In mid-July, a group of battery pack information carried by the first model of Xiaomi automobile was exposed on the Internet. The exposure picture shows that the rated voltage of the battery pack is 726.7V, the rated capacity is 139Ah, the battery pack capacity is 101kWh, and the weight is 642kg. It can be inferred that the first model of Xiaomi automobile is likely to support 800V high-voltage fast charging. Although Lei Jun made no mention of the progress of Xiaomi Automobile in his annual personal speech, it can be expected that Xiaomi Automobile is indeed getting closer and closer to us.

N Comments: It is an ironclad fact that Xiaomi builds a car, but I don’t know if the future Xiaomi car can be like its mobile phone, but the flagship configuration only sells cabbage prices. If Xiaomi can do it, it is really another company besides Tesla that can knock down the price of new energy vehicles. But building a car is not building a mobile phone, which I deeply doubt. After all, even if it is ergonomics, it takes a long time to adjust the new power cars in the market now, and there are still many things that are not done well. But in any case, the cross-border car-making of mobile phones, Xiaomi, can go faster than Apple!