Dongfeng Peugeot’s first online direct sales model 2008 was launched： 38,000 yuan cheaper than the same configuration in 4S stores

　　In the digital age, traditional car companies’ car buying ideas must also keep pace with the times, and Dongfeng Peugeot, a French car, has also begun to make active attempts.

　　On October 25th, we learned through official channels that… Dongfeng Peugeot launched the first direct-sale model version – "2008 THE ONE", with an official direct price of 99,700 yuan.

　　The starting price of the car is less than 100,000 yuan, which is the cheapest model currently offered by Dongfeng logo in China. The car is equipped with a 1.2T three-cylinder engine and a 6-speed wet dual-clutch transmission. Compared with a number of domestic models, the logo 2008 THE ONE also has a significant competitive advantage.

　　In addition, it can be seen from the configuration information of the car. 2008 THE ONE and the same model in the current Dongfeng logo 4S store, the logo 2008-2020 Ruishang version configuration information is relatively close, and it is also the second top match of this model, but the official guide price of the latter is 137,900 yuan.

　　That is to say, Direct purchase of vehicles through Dongfeng sign online can be about 38,000 yuan cheaper than the guide price of 4S store. This discount range, I believe that consumers can’t negotiate in any Dongfeng Peugeot 4S store. It has to be said that Dongfeng Peugeot has also given enough sincerity in order to promote its online car purchase method.

　　Specifically to the 2008 THE ONE new car, it is equipped with a 1.2T three-cylinder engine with a maximum horsepower of 136Ps and a peak torque of 230N · m (1750~ 3500rpm). If you don’t look at its three-cylinder status, the power performance of this engine is also relatively online, even comparable to many 1.5T four-cylinder engines. In the transmission part, the new car is matched with a 6-speed wet double clutch.

　　The car is positioned as a small SUV, with body sizes of 4312/1785/1545mm and a wheelbase of 2612mm. Compared with hatchback cars like Honda Fit, the body size is more competitive. And French cars have always been generous in terms of body materials and configurations.

　　Overall, Dongfeng Peugeot 2008 THE ONE, the new digital car purchase method launched this time, is also a good opportunity for consumers who like this model. And compared with the joint venture models of the same level, the logo 2008 THE ONE is also quite effective.

　　[Source: Fast Technology] [Author: Ruofeng]