Sales of Hongqi H5 continue to grow, and the product director explains the excellent interior engineering

Sales of Hongqi H5 continued to grow, with 2,272 units sold in July, and it was recognized by users in the high-end market for its excellent interior quality. Sales of medium and high-end models accounted for more than 80%.

Li Shengjiang, product director of China FAW Hongqi H5, explains more than 1,100 excellent interior projects of Hongqi H5 from three aspects: interior design, materials and advanced craftsmanship.

As the first Chinese high-end brand B-class car, Hongqi H5 has seen steady growth in sales since its launch, selling 2,272 units in July, of which the sales of Hongqi H5 medium and high-end models priced 175,800-195,800 accounted for more than 80%.

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In this regard, Li Shengjiang, product director of China FAW Hongqi H5, pointed out the key reason: "In the hearts of high-end market users who pay the most attention to the interior, the Hongqi H5 has more than 1,100" excellent interior projects ", presenting a very attractive high-end interior texture of the vehicle."

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People-oriented, Hongqi H5 interior design avant-garde technology

We look at the interior, starting with the interior design, which can most intuitively express the designer’s design ideas and the overall tone of the car interior.

For many high-end brand cars today, the technological sense of interior design is a trend and a necessary element, and the Hongqi H5 is no exception. Its simple, avant-garde and technological sense is the first impression for users. The overall open interior design pattern is matched with round, suspended and technological elements to depict elegant and flowing lines, creating an elegant and exquisite aesthetic mood.

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At the same time, automotive interior design should not only be beautiful but also practical, which requires efforts in interior design and rigorous study of ergonomics and ergonomics. Therefore, in addition to following the trend and highlighting the sense of technology, Hongqi H5 pays more attention to the humanized experience.

In fact, Li Shengjiang gave a key word for the humanized design of the H5, which is "suspension". From the 10-inch central control screen to the door armrest, the suspension design not only makes it more convenient for people to operate, but also makes the Hongqi H5 full of youthful technology. When you enter the car, you are in the Hongqi H5 wrapping cockpit, turn on the "Hongqi Zhilian" on the 10-inch central control screen, start to enjoy smart travel, feel the delicate touch of the solid wood trim of the center console, put your belongings into the armrest storage compartment in the floating door, and then turn on the car 11 speakers BOSE stereo, high-end enjoyment is at this moment.

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Fine materials, Hongqi H5 allows you to enjoy the high-end experience

Secondly, look at the interior, look at the materials used. Good materials not only highlight the brand grade, but also bring comfort. Just like high-end car brands such as the Audi brand, the Hongqi H5 is also uncompromising in the details of interior materials and workmanship, showing a very high standard.

In this regard, we can see the sincerity and noble characteristics of Hongqi products. The Hongqi H5 center console is made of solid wood trim, matte chrome plating and piano paint. The layers are clear, and there is no abuse. The solid wood trim is white bolt wood imported from North America. The texture is tough, the nature is stable, and the texture is delicate and clear. The control area panel is made of piano paint, combined with the touch panel, which is fashionable and exquisite.

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In this fast-paced era, we are often deeply exhausted from body to mind. At this time, you just need to sit in the Hongqi H5, let the whole body stick to the Australian imported bull leather seat, and give your whole body to it. Its full-grain process, fine stitching and punching treatment, plus heating and ventilation characteristics, can let you get away from the busy and feel comfortable and comfortable time.

In addition, the use of leather materials on the Hongqi H5 is not limited to the touch of the seat, but also has a persistent attention to the feel. When you drive your car, hold the steering wheel of the Hongqi H5, and feel the subtle friction between the skin and the Nappa leather, the feeling of having everything in your hands is unparalleled.

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The devil is in it, and the Hongqi H5 is full of excellent interior details

Finally, we look at ingenuity, that is, detail craftsmanship. It is often said that the devil is hidden in the details. No matter how stylish your interior design is, if you don’t have a good grasp of the details, you can’t call it a good work.

Therefore, from the Hongqi H5, we can see the precise control of the international first-class team, how the extreme details of craftsmanship are presented, and how a high-end B-class car gives people a luxurious perception of quality.

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With magnifying glass to observe the H5, we can find more beauty. According to Li Shengjiang, product director of Hongqi H5, the center console knob of Hongqi H5 is designed with pineapple pattern. The chamfer of pineapple pattern must be visually sharp, but the touch is soft, and the processing technology of details is extremely demanding. Therefore, the production team uses precise laser engraving to perfectly present this detail. For another example, the bottom of the door interior panel clasp of Hongqi H5 is covered with felt, which feels warm and comfortable to the touch. Although it is not exposed to the outside, it is hidden inside, which is surprising. This kind of careful arrangement is rarely equipped in models of the same level. In addition, the H5 has buried "easter eggs" for users in many details such as ceiling light design, dashboard pointer design, seat sewing process, and seat softness and hardness adjustment.

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It is reported that the R & D team of Hongqi H5 has invested a lot of energy in the fine design, including the design, manufacturing process, material selection and many other aspects of optimization, and the whole car has carried out more than 1100 fine and benign improvements. This extreme polishing of details allows us to see the appearance of Hongqi products.

The interior of a high-end car cannot be separated from three aspects: styling design, materials and sophisticated craftsmanship. The styling design not only sets the tone for the style of the entire interior, but also deepens the user experience. The exquisite materials highlight the grade of the whole vehicle, and the exquisite craftsmanship brings the ultimate details. The three complement each other and are indispensable. It is for this reason that the ultimate pursuit of these three points by the Hongqi brand has given new value to this Hongqi H5. I believe that in the future, on the important issue of excellent automotive interior engineering, this first Chinese high-end brand B-class car will bring us more inspiration.