CCTV launched a big data platform for grassroots governance to open up the ＂last meter＂ of government services.

　　Recently, CCTV’s grassroots governance big data platform was officially launched. The platform is an active measure for mainstream media to implement the central government’s request to strengthen the governance of complaint sources, build a new pattern of grass-roots governance system and modernization of governance capacity, and has practical significance for promoting the goal of "obviously improving the level of social governance, especially grass-roots governance" during the 14 th Five-Year Plan period.

　　According to the person in charge of the Big Data Research Institute of CCTV, the big data platform for grass-roots governance implements the development idea of "people-centered", and through establishing direct contact with 90% of the families in the area under its jurisdiction, the "last meter" of government services is completely opened up, providing strong support for grass-roots social governance, micro-power supervision, mass prevention and control of the whole people, local public opinion monitoring, data collection of people’s livelihood, party and village affairs construction, rural revitalization service and other aspects. Considering the realistic characteristics of the great difference between urban and rural areas and the heavy burden on the grassroots, and in order to take care of the fact that the cognitive ability of the masses is uneven and the cultural level of village (community) cadres is different, we use the interactive forms such as WeChat group and applet that everyone is used to to to connect with and serve the masses. Through SaaS services, the government does not need to invest in software and hardware construction, and it can achieve one-day deployment, one-week activation and one-month effect. It is reported that the platform has been popularized and applied in Hunan and Sichuan, and as the top project of the municipal party committee secretary, it has achieved four-level coverage of cities, counties, towns and villages.

　　General Secretary of the Supreme Leader pointed out during the 12th collective study in the 19th the Political Bureau of the Central Committee that "the development of media integration is not only a matter for news organizations, but also the institutional advantages of social ideological and cultural public resources, social governance big data and policy-making power that we have mastered should be transformed into the comprehensive advantages of consolidating and expanding mainstream ideological and public opinion." "Leading cadres at all levels should enhance their ability to deal with the media and constantly improve their ability and level of governing the country." "the Central Committee of the Communist Party of China’s Decision on Several Major Issues Concerning Upholding and Perfecting the Socialism with Chinese characteristics System and Promoting the Modernization of the National Governance System and Governance Capacity" puts forward: "Establish an all-media communication system based on content construction, supported by advanced technology and guaranteed by innovative management." This shows that in the new era, the new role orientation of mainstream media is in line with the new needs of national governance modernization.

　　In recent years, the role of the new mainstream media in the modern governance system is becoming more prominent and more advantageous, and it has increasingly become an important starting point for the modernization of the national governance system and governance capacity. Qian Wei, secretary of the Party Committee and chairman of CCTV, believes that media integration is developing in depth, and the mainstream media should find new space in deep integration into national governance and social governance, so as to better perform their duties and missions and consolidate and expand mainstream ideological public opinion by providing digital government services for the people.

　　It is understood that CCTV is transforming and upgrading to an all-media integrated service provider while staying firmly in the leader camp of online media, actively laying out the "Cloud Digital Intelligence" product line for government services, "Live Broadcasting+"product line for economic services and "Smart Media" product line for media industry services, and building a new all-media service model of "Content+Platform+Technology" to serve various governance activities of national ministries and local governments.

　　CCTV Big Data Research Institute is a digital think tank based on the advantages of CCTV resources of the Central Radio and Television General Station. Conforming to the strategic layout of national big data, guided by the central government’s policy on building a digital China, the research institute takes advantage of CCTV’s own technological innovation, combines domestic and foreign digital industry resources, focuses on the development trends of big data applications, digital transformation, new media communication, new technology applications, cyberspace governance and other fields, and provides decision-making reference and think tank services based on big data for central ministries and local governments with consulting programs, index research, big data platforms and AI technology products as carriers to help national governance.