On April 12, 2023, at the press conference in Chengdu, the new luxury all-around SUV was officially launched, with a price of 189,800 yuan. From now on, users can order through Krypton APP, Krypton official website, Krypton Center and Krypton Space in major cities in China.

　　At the press conference, Extreme Krypton X showed the first five configurations in the industry, the only 20 configurations at the same level, and more than 100 standard systems. An Conghui, CEO of Extreme Krypton Intelligent Technology, said that based on the luxury experience needs of users around the world, Extreme Krypton X has completely subverted the five core areas of design, performance, safety, space and configuration, aiming at the compact luxury market with the largest volume in China and even the world, creating a new standard for the compact luxury market and setting a new benchmark for the industry.

　　Led by the world-renowned designer Steve Sielaff, Extreme Krypton X adheres to the design attitude of "originality is justice" that the Group has always adhered to, and combines the design concept of "unbounded city" with forward-looking scientific and technological innovation technology to interpret the original innovative luxury beauty of the compact luxury car market. For the first time in history, Krypton X applied the forward-looking design of the concept car to a compact luxury car. The frameless door design, frameless electric exterior rearview mirror, hidden electric charging flap, and even the water cut on the window glass were "smoothed" by the designer at any cost. You can also choose an electric door without a door handle and the technology of an ultra-luxury brand like aston martin to create an extremely pure body profile. The simple logo of micron electroforming process is only half the original thickness, and the metal relief texture is more refined and the artistic texture is sublimated again.

　　Extreme Krypton X has designed the industry’s first intelligent B-pillar interaction system, which integrates ToF 3D camera and a multimedia touch screen. Users can easily unlock and lock the vehicle through facial recognition, and the display content on the B-pillar screen can also be directly related to the scene mode, which can easily and quickly complete the intelligent interaction inside and outside the vehicle. Later, more personalized functions can be created through OTA.

　　In order to better meet the needs of compact users, Krypton X starts from the space pain point of target customers, breaks the traditional bondage and realizes space super-transformation. According to the survey, the utilization rate of the rear row space of the original compact model on the market is less than 11%. Krypton X has transformed the rear middle seat used at low frequency to create the first four-seat model in the compact luxury market. Through electric adjustment, the rear row seat can be folded up with one button, and the fixed central armrest has also been transformed into an imaginative and intelligent island, so that the limited space can be completely opened and the space flexibility can be further improved.

　　Zero-speed 3.7s, 5.7L large-capacity embedded refrigerator, the first 14.6-inch electric sliding smart screen and 4D cloud zero-gravity seat of the same class, and nearly 100,000 delivered batteries with zero fire & HELIP; … The new luxury of Krypton X debuted, creating a new market standard with the highest standard of Krypton safety in the industry and becoming a representative model leading the compact luxury car market.

On November 17th, the 21st Guangzhou International Automobile Exhibition was grandly opened. Jietu Automobile and traveler C-DM made a heavy appearance at Guangzhou Auto Show, and it is expected to be listed in the first quarter of 2024, opening a new energy moment for off-road travel!

Jietu Voyager C-DM is another masterpiece of Jietu to deepen the "travel" market segment, expand travel scenes and build travel car products. On the basis of continuing the off-road advantages of travelers in beauty, pleasure, city and wilderness, the power system composed of 1.5T hybrid special engine and three-speed super electric hybrid is rejuvenated to create advantages of high energy saving, high performance, high safety and high intelligence, which will fully meet users’ new energy travel needs.

High energy saving, high performance, mixed blessing to enjoy all-weather comfortable life.

With many advantages of new energy, Jietu traveler C-DM empowers new cross-country experience. It is equipped with one of the most advanced hybrid systems in the world-Chery Kunpeng Super Hybrid C-DM. This system won the "China Heart" Top Ten Engines and Hybrid Systems in 2023, which embodies Chery’s technical accumulation for many years and has two advantages: high efficiency and low energy consumption.

Three-speed super electric hybrid is the most advanced and dynamic hybrid gearbox at present. Its dual-motor drive +3-speed DHT has both performance and comfort, bringing a silky driving experience. With the blessing of the hybrid system, Jietu traveler C-DM can provide abundant explosive power whether in outdoor travel or daily commuting.

While achieving high performance, Jietu Traveler C-DM is also ahead of its peers in core indicators such as cruising range and energy consumption that users care about. It is equipped with a 43.2kW battery pack, with a pure battery life of 200km+ and a comprehensive cruising range of 1000km+. The dual energy form of oil and electricity can eliminate potential mileage and charging anxiety, at the same time, it can significantly reduce the cost of car use and spend more budget on experiencing a beautiful trip.

With sufficient battery power, the "mobile camping room" where the vehicle avatar can move at any time can also maintain power supply when parking and staying, and the air conditioner can operate independently when the engine is not started, so as to enjoy the best temperature all day, and at the same time, it is not afraid of engine loss, making it an excellent companion for camping.

High security, high intelligence, to create a safe fortress that can be used in cities and wild areas.

As a travel SUV to cross mountains and seas, safety is undoubtedly one of the core performances, among which battery safety is the most important. Jietu Voyager C-DM adopts Contemporary Amperex Technology Co., Limited brand batteries to achieve world-class battery safety, and protects against collisions and wading that may occur during driving, and is additionally equipped with multi-layer protection measures such as charging protection and high voltage protection, which can effectively prevent short circuit, overcharge and overdischarge of batteries. The chassis is protected by battery compartment, so it is safe to travel anywhere.

On the basis of ensuring battery safety, Jetway Traveler C-DM continues the ultra-high body lightness of the station wagon. Its body strength has reached submarine level, its torsional stiffness is 31000Nm/deg, and its deformation is less when it is hit. Structurally, the new car adopts steel cage body structure, with high-strength steel accounting for 80%, and adopts integrated laser tailor welding, which can effectively disperse the impact pressure to the whole body.

An interesting and easy-to-use car system during the trip will enhance a lot of fun. The 15.6-inch central control giant screen in the car is comparable to the "game book", which is more accurate in operation and has a better look and feel, and has an excellent display texture. Matching it is Qualcomm Snapdragon 8155 chip, which can run a variety of car software smoothly, alleviating the boredom during the journey.

Sitting in a comfortable seat, you can also enjoy the music-level surround cockpit, 12-channel SONY top audio configuration and 360 stereo surround sound, which can bring an immersive audio-visual feast. Of course, users don’t have to worry about the health problems in the car at all. Jietu Traveler C-DM selects 100+ kinds of environmental protection materials, and there is no odor in the new car state. Through CN95 high-efficiency filter element, negative ion fresh air system and demagnetization technology, the five-star healthy cockpit experience is realized, and the effect of relaxation is achieved.

As the vanguard of Jietu’s new energy transformation, an important laggard in the "Travel+"2.0 era, and another new member of the traveler’s car system, the arrival of Jietu Traveler C-DM further improves the layout of Jietu brand’s new energy products, redefines travel products with the superposition advantages of new energy and intelligence, and helps every "traveler" to cross the mountains and reach poetry and far away!

　　CCTV News:The symposium on "Sino-Russian Civil Aviation Cooperation and Financial Support", a series of seminars on "Sino-Russian Industrial Investment Cooperation" jointly sponsored by Silk Road Planning Research Center, CITIC Reform and Development Research Foundation, China Russian Friendship Association and Qinhuangdao Municipal People’s Government, was successfully held in Beijing yesterday. More than 220 guests from more than 130 units of Chinese and Russian industrial and commercial circles gathered together. Chen Yuan, Vice Chairman of Chinese People’s Political Consultative Conference, Chairman of Silk Road Planning and Research Center and President of Russian Friendship Association in China, delivered a keynote speech. Dmitry fyodorovich Mezentsev, member of the Russian House of Lords, president of the Russian China Friendship Association and former Secretary-General of the Shanghai Cooperation Organization, attended the seminar and delivered a speech.

　　Chen Yuan first expressed warm congratulations on the success of the seminar and extended warm welcome and cordial greetings to all the guests present. He said that in the past 20 years, Sino-Russian relations have become increasingly close, and friendly and extensive cooperation has been carried out in many economic fields such as energy industry, equipment industry, commerce and trade, light industry, agriculture, etc., and a good trend of promoting each other and learning from each other’s strengths has been achieved. Russian aviation industry has long been an important force in the world aviation industry. In recent years, the establishment of United Aviation Manufacturing Group indicates that Russian aviation industry has returned to the normal road of orderly development, new products are constantly emerging, and foreign cooperation has also achieved fruitful results, trying to return to the first group in the world aviation manufacturing industry. These are all reliable foundations for future cooperation between China and Russia in civil aircraft industry.

　　Chen Yuan emphasized that looking forward to the future development prospect of Sino-Russian cooperation, on the basis of continuing to develop the traditional energy economy such as oil and natural gas, China and Russia need to increase cooperation and promote common development in the field of non-energy economy. Under the pattern of cooperation in the field of non-energy economy, it is the best way to select specific industries for complementary development. The most prominent and urgently needed complementary advantages between China and Russia are in the field of civil aviation industry, joint research and development and joint manufacturing of major aircraft projects. At present, China and Russia have begun to promote large-scale wide-body passenger aircraft and heavy helicopters in the field of civil aviation industry. The joint development of civil aviation industry between China and Russia is a natural complementary pattern, and the basic industrial conditions can form a mutually beneficial pattern.

　　Chen Yuan believes that China’s civil aircraft industry is currently facing an industrial leap from single-aisle passenger aircraft to wide-body passenger aircraft, and China Commercial Aircraft Co., Ltd. C919 will complete its first flight in 2017 and move towards the engineering development stage of airworthiness and evidence collection. The Sino-Russian joint working team of C929 is being set up, and the planning of engineering development has begun. China’s cooperation and promotion model in the field of civil aircraft industry can refer to and draw lessons from the historical successful experience of the establishment and development of EADS, a European Airbus Group, with clear strategic objectives. At the same time, it can take the lead in making innovative breakthroughs from financial support and support Sino-Russian cooperative enterprises to jointly develop a number of aviation branch technologies. With incubation and investment, we will guide the potential supplier enterprises of China and Russia to quickly match the models and parts of products with wide-body passenger aircraft and heavy-duty helicopter projects. We hope that both China and Russia can follow the pattern of joint development of airframe composite materials of Airbus in Europe and establish priority financial support projects for cooperation between Chinese and Russian enterprises.

　　Mezentsev highly agreed with Chairman Chen Yuan’s speech and conveyed Russian Minister of Industry and Trade Manturov’s concern and support for this seminar. He hoped that the seminar could start from the aspects of trade, equipment and civil aviation, and strive to reach the plan to be implemented in cooperation, forming new achievements and new standards for cooperation between the two sides.

　　Emelianov Sergey Fraki milovic, Director of Aviation Industry Department of Russian Ministry of Industry and Trade, Lobov Ollego Gennadiyevich, Director of International Cooperation Department of United Aviation Manufacturing Corporation, Petrov Victor Fraki milovic, Head of Aviation Integrated Facilities of Russian National Technology Corporation, Parkin Vladimir Anatolievich, General Manager Advisor of baranov Central Aeroengine Research Institute, and other representatives of Russian enterprises spoke at the plenary meeting in the morning.

　　He Dongfeng, Vice Chairman, General Manager and Deputy Secretary of the Party Committee of China Commercial Aircraft Co., Ltd., Pang Zhen, Minister of Civil Aircraft Industry of aviation industry corporation of china, Gong Haiping, Director of Civil Aircraft Office of China Aviation Engine Group Co., Ltd., and leaders and experts from leading Chinese civil aircraft manufacturing enterprises spoke at the conference. Yang Yu, Vice President of CITIC Bank, and Si Xinbo, Deputy General Manager of Silk Road Fund delivered speeches on behalf of financial institutions. Jiang Zhigang, vice chairman of Silk Road Planning and Research Center, presided over the morning meeting.

　　In addition, more than 50 important leaders and well-known experts from the political, business, financial and academic circles of China and Russia, as the main speakers, expressed their unique opinions at the group discussion in the afternoon to discuss major issues such as Sino-Russian civil aviation cooperation and financial support.

Byd Han is a C-class car with excellent performance and design. As a C-class car, BYD Han offers both pure electric and plug-in hybrid versions.

BYD Hanchun Electric Edition: All models of Han EV adopt blade batteries. The ultra-long battery life model with rough test drive has a battery pack of 76.9kWh, which can achieve a battery life of 605km. In addition, the fast charging time of all models is 0.42 hours. The measured rough surface is about 530 kilometers, and it is no problem at all. In the fast charging mode, it takes about 25 minutes from 30% to 80%.

BYD Chinese plug-in hybrid version: The plug-in hybrid version uses a 2.0-liter turbocharged engine with a maximum power of 141kw and a maximum torque of 320 Nm. This engine is equipped with in-cylinder direct injection technology and uses aluminum alloy cylinder head and cylinder block. Using aluminum alloy cylinder head can reduce the weight of the engine, which can improve the maneuverability and fuel economy of the car.

On October 12th, BYD’s Equation Leopard Automobile issued a message through the official Weibo yesterday evening, replying to some users’ recent "most concerned" questions about the first model Leopard 5.

According to the official, Leopard 5 benefits from the space utilization rate of DMO super hybrid off-road platform, and the rear seat space and head space "far exceed the same level products", which supports the rear seat to be put down.We have developed suitable mattresses and airbags, the maximum length of which can exceed 1.9 meters and the width is close to 1.4 meters, which can lie down for two people..

Regarding the delivery of new cars, the official response said that the first batch of stores in China opened for trial operation at the end of October.Leopard 5 real cars will also arrive in the store one after another, and the first batch of exhibition cars will be the Feiyun version.. The new car is expected to be officially launched in November, and the orders are arranged in order. However, in terms of selling price, Equation Leopard only responded that "the official selling price has not been released".None of the information circulated on the Internet is true, and the official selling price will be announced at the time of listing..

In terms of configuration, Leopard 5 will launch three versions: Exploratory Edition, Pilot Edition and Yunqi Ultimate Edition. Different versions will "have a certain degree of functions and experience focusing on configuration to better meet the diverse needs of different consumers".

IT House previously reported that the first production car of Equation Leopard 5 was officially launched on September 28th. According to the officially released configuration information, the new car will launch three models: the exploration version, the pilot version and the Yunqi flagship version, with the length, width and height of 4890 (including the spare tire) *1970*1920mm and the wheelbase of 2800 mm.

In terms of power, Leopard 5 is equipped with BYD’s new hybrid platform DMO and Yunqi -p intelligent body control system. It uses 1.5T+dual motor power, as well as a classic off-road combination of three locks, and it is also a vertical engine.

Relying on the DMO platform, the comprehensive maximum output of this model can reach 505 kW, the peak torque is 760N?m, the zero acceleration time is 4.8s, and the CLTC battery life is 125 km.

Related reading:

The first production car of BYD Equation Leopard "Leopard 5" is officially off the assembly line: three models will be launched and expected to be delivered within this year.

In the promotion channel in Suzhou, car home, preferential activities are being carried out, and consumers in Suzhou can enjoy a maximum discount of 10,000 yuan. The minimum starting price of this model is 229,900 yuan. If you want to know more preferential information, you can click "Check the car price" in the quotation form to get a higher discount.

The design of Krypton 007 is very futuristic, the front face design is simple and atmospheric, and the air intake grille is closed, which shows its identity as a new energy vehicle. The body lines are smooth and the overall style is fashionable and dynamic, which shows the sense of science and technology of Krypton 007. The front of the car adopts a unique split headlight design, which is unique in shape and highly recognizable. The side lines of the car body are smooth, and the hub adopts a multi-spoke design, which adds a sense of movement. At the rear of the car, Krypton 007 adopts a unique through taillight design, which is not only beautiful and elegant, but also improves the recognition. Generally speaking, the design of Krypton 007 is excellent, which fully shows its sense of science and technology and sports, which is impressive.

Extreme Krypton 007 is a medium and large SUV with a size of 4865*1900*1450, with a wheelbase of 2928mm, a front track of 1635mm and a rear track of 1650 mm. The lines on the side of the car are smooth and simple, showing the sense of fashion and movement of Krypton 007. Tyre size is 245/45 R19, and the front and rear wheels all adopt the same specifications, which provides more stable driving performance for the vehicle. The rim adopts black multi-spoke design, which highlights the sports style of Krypton 007. Generally speaking, Krypton 007 is a medium and large SUV with both fashion and sports, with excellent driving performance and stable driving experience.

The interior design of Krypton 007 is very fashionable and full of science and technology. The 15.05-inch central control screen is large and clear, equipped with voice recognition control system, which can control multimedia, navigation, telephone and air conditioning functions, making drivers more convenient. The steering wheel made of leather feels comfortable, and the electric up and down+front and rear adjustment function allows the driver to adjust according to his own needs. There are two Type-C and USB interfaces in the front and rear rows, which is convenient for charging. The front seats are also equipped with heating, ventilation and massage functions, and both the driver’s seat and the co-pilot seat have electric seat memory functions. The backrest of the second row of seats can be adjusted, and the rear seats support proportional reclining, which is very practical. In short, the interior configuration of Krypton 007 is rich, which allows people to enjoy a comfortable ride experience while driving.

Extreme Krypton 007 is equipped with a powerful engine, with a maximum power of 310 kW and a maximum torque of 440 N m. This makes the vehicle perform well when accelerating, and can quickly reach high speed and maintain stability. In addition, the engine also has the characteristics of high efficiency and energy saving, which provides excellent handling performance and driving experience for drivers. Whether on urban roads or highways, Krypton 007 can easily cope with all kinds of road conditions, showing excellent performance.

In the word-of-mouth evaluation of the owner of car home, we can see that he is full of praise for the interior design of Krypton 007. He especially likes the use of oval steering wheel and big screen, and thinks they are very beautiful and silky. In addition, the fur-turning decoration near the roof and door handle also makes him feel very advanced. He also believes that the black sports seat is not only outstanding in appearance, but also first-class in comfort. The owner believes that the exquisiteness of Krypton 007 is much higher than that of BBA model, and the price is much cheaper. It can be seen that Krypton 007 has brought a very good experience to the owner in the interior design.

Business News (Reporter Guo Yuxi) Recently, 2024 Guangzhou Automobile Science and Technology Day was held in Guangzhou Automobile Research Institute. On Science and Technology Day, GAC officially launched the industry-leading all-solid-state power battery. It adopts the solid-state anode technology with high surface capacity and the third generation sponge silicon negative plate technology, and the all-solid-state anode can reach a high surface capacity of more than 5mAh/cm2, thus achieving an energy density of more than 400Wh/kg. Compared with the most advanced liquid lithium-ion battery at present, its volume energy density and mass energy density are increased by more than 50%, and the cruising range of the whole vehicle can exceed 1000km.

Guangzhou Automobile No Map Pure Vision Intelligent Driving System was launched simultaneously. Compared with the current mainstream technology route, it not only does not need high-precision maps, but also does not rely on lidar. Instead, it combines visual sensors and industry-leading AI algorithms to perceive the world like a human being, and can achieve a wider coverage with a simpler hardware system. Intelligent driving brings users a richer, more free and full-scene driving experience. Both technologies are planned to be loaded in 2026.

　　On May 20th, the 2021 China International Intelligent Communication Forum, with the theme of "Intelligent Communication in the New Era", hosted by the Central Radio and Television General Station and the People’s Government of Jiangsu Province, kicked off in Wuxi, Jiangsu. Vice Minister Publicity Department of the Communist Party of China, Director and Editor-in-Chief of the Central Radio and Television General Station, Shen Haixiong, Deputy Secretary of jiangsu provincial party committee and Governor Wu Zhenglong attended the opening ceremony of the forum and delivered speeches. Huang Qin, secretary of Wuxi Municipal Party Committee, delivered a speech at the opening ceremony, and Du Xiaogang, deputy secretary of Wuxi Municipal Party Committee and mayor, delivered a keynote speech. A number of industry experts and scholars, entrepreneurs and representatives of Chinese and foreign media gathered in Wuxi to talk about the new future of intelligent communication. Zhang Wenlin, President of Huawei’s Strategy Department, attended the main forum and delivered a keynote speech entitled "Digital Technology Accelerating the Transformation and Upgrading of Media Industry".

　　Zhang Wenlin, President of Huawei’s Strategy Department, delivered a keynote speech on "Digital Technology Accelerating the Transformation and Upgrading of Media Industry" in the main forum.

　　First, the era of ultra-high-definition video has arrived, and it is accelerating towards 4K/8K and richer experiences.

　　On March 1, 2019, the Ministry of Industry and Information Technology, the State Administration of Radio and Television and the Central Radio and Television General Station jointly issued the Action Plan for the Development of Ultra HD Video Industry (2019— 2022). The overall goal of the action plan is to vigorously promote the development of ultra-high-definition video industry and its application in related fields in accordance with the overall technical route of "4K first and 8K second". In September, 2020, HDRVivid, the key technical standard of ultra-high definition video industry in China, was officially announced. In the Spring Festival Evening of 2021, the world’s first 8K ultra-high-definition TV live screen was fresh in memory. The era of ultra-high definition is coming. The penetration rate of family 4K TV in China has exceeded 70%, and the number of families with 4K receiving ability has reached 200 million.

　　Technological changes have driven the development of the industry, and the requirements for efficiency, quality and computing power in film and television production have been greatly improved. Driven by the demand for accelerated remote collaboration in the epidemic, it is accelerating the overall cloud. Taking film and television works as an example, from Avatar in 2009 to Alita in 2019, the number of special effects shots doubled, and the requirements for calculation and storage increased by more than four times; There are also super variety shows, the number of shots is increased by 10 times, the quality is required to start at 4K, the production time is required to be shortened, and the parallel computing is required to be improved by 10 times. Starting from supporting the efficient production of content, AI will completely change the future creation and production mode, from the production end to the consumption end. There are a lot of pain points that need to be solved by AI intelligence in the whole process of current content production, and the changes in the future film and television industry need innovative technical support.

　　Second, the ultra-high-definition industry will be scaled up to promote technological innovation and industrial transformation.

　　Throughout the 14 th Five-Year Plan, a new round of scientific and technological revolution and industrial transformation is accelerating, and the deep integration of virtual reality technology and digital technologies such as the Internet, big data, artificial intelligence and 5G is having a profound and extensive impact on the economic and social development process. In recent years, the policies and plans of the General Administration of Radio and Television and the Film Bureau have clearly put forward the requirements for technology and industrial development, and the core points to four aspects: open innovation, deepening development, all-round promotion and industrial upgrading.

　　Huawei is deeply involved in video media technology and continues to innovate: In the past 25 years, from multimedia communication to video products serving radio and television/operators, it has gradually built the video development capability of the whole process and industry, and through in-depth and comprehensive research on audio and video basic technologies, it has been actively contributing to and promoting the formulation of open and innovative industrial standards and international standards with innovative technologies, and promoting industrial upgrading.

　　The key basic technology of ultra-high-definition video is firstly HDR. Since the release of the HDR standard by the Ultra-high-definition Alliance, the HDRVivid industry has become increasingly mature: commercial products in all sectors of the industry have been fully launched, and all mainstream manufacturers in all sectors will launch products and contents supporting this technical standard during the year, greatly enhancing the visual experience of consumers; Then there is DRM, the key guarantee technology of ultra-high-definition industry: multilateral enterprises in the industrial chain jointly build a trust center DTA, creating an open standard, transparent and credible service model for global multilateral cooperation; Domestic and foreign manufacturers have participated in it, and the ecosystem has become increasingly mature, escorting the security of ultra-high-definition content.

　　At CCTV main station ‘ 5G+4K/8K+AI’ Driven by the strategy, the whole industry is accelerating the comprehensive technological upgrading and transformation such as IP and cloud. The ultra-high-definition video production and broadcasting platform built by CCTV will form an ultra-high-definition program production capacity with an annual output of 10,000 hours (including new media and TV terminals), which will greatly promote the large-scale application of ultra-high-definition content, and then promote new business models such as live broadcast of ultra-high-definition TV theaters, support unified distribution for various end users, and accelerate the development of industrial integration.

　　Three, industrial change to stimulate technological breakthroughs, business innovation chain reaction

　　With the advent of the 5G era, the audio and video industry will realize digitalization, networking and intelligent upgrade. The access of 5G technology will bring new changes to film and television shooting. Media shooting can be made directly on the cloud. Since the National Day military parade of CCTV in 2019, the technology of 5G back transmission after shooting has taken the lead. At present, the technology has gradually matured. Huawei can provide more than 500M of stable bandwidth through 5G super uplink capability, and at the same time, it can provide 1G uplink capability next year, which can be widely used in all kinds of media shooting and live event scenes. By shooting the production scheme on the cloud through live broadcast, the cost of single live broadcast can be reduced by 60%. At the same time, because the live shooting brought by 5G jumps into the cloud, virtual shooting will redefine the shooting mode: by constructing a three-dimensional digital twin space of film and television content, the background of the calculated content can be combined with the physical image of the real shot, which will greatly improve the manufacturing efficiency in the early and late shooting. AI drives motion capture/voice/digital twins/light/spatial positioning and other functions to comprehensively improve the efficiency and quality of film and television content creation.

　　The key to upgrading the 4K/8K content production and broadcasting is IP transformation. The media matrix will lead the IP transformation of TV station production and broadcasting, and support 2000 channels of 4K/8K content production and broadcasting in the traditional SDI mode, which requires 32 cabinets and 4 tons of heavy copper cable. The MediaFabric jointly innovated by Huawei and CCTV can complete the same task with two cabinets and about 100 kilograms of optical fiber, and support flexibility and scalability, and support future-oriented evolution.

　　The application of technologies such as 5G, IP, cloud and AI in the process of ultra-high definition has contributed to the chemical reaction of business innovation. For example, the free viewing angle in the ultra-high-definition field is becoming a bright spot and hot spot in the industry. The Spring Festival Evening "Heroes of Heaven and Earth" has a high-quality image quality and a full-time 4K free viewing angle, bringing a new viewing experience and rich application scenarios.

　　Fourth, cloud-based technologies and services have brought about changes in production, processing and distribution models.

　　There will be three revolutionary services on Huawei Cloud:First, digital content is fully produced on the cloud, and various tools such as modeling interaction are efficiently scheduled and operated on the cloud through large-scale flexible computing power; Huawei and its eco-partners are steadily advancing the innovation of cloud production process services, which were officially released together with their partners at the Shanghai Film Festival in June this year. The second is the production on the 4K variety cloud. Based on the production practice of "Sister Riding the Wind and Waves", Huawei Cloud can realize the simultaneous editing and processing of hundreds of video streams through mature technologies such as real-time processing of proxy files and original files, which greatly accelerates the production efficiency in the later stage of variety. Third, making real-time generation services on the digital people cloud, which will produce film-and-television digital people with anthropomorphic characteristics and real digital twin figures, will be applied to the field of TV variety for the first time, and more innovative scenes such as lifelike digital twin program hosts will greatly enrich the content creation mode. There will be a famous host’s digital twin in the year, so please look forward to it.

　　The mature services on Huawei Cloud are also constantly innovating and promoting the development of ultra-HD industry;Intelligent repair function, with accurate AI algorithm to help high-quality, efficient content repair and quality improvement, while improving video quality, enhance users’ willingness to watch. More than 500 films and videos have been restored.

　　Explore a new mode of publishing on the cloud;Support the film distribution field to quickly enter the digital service era from the hard disk mailing era. In the field of distribution, there are still many difficult problems in the distribution of the film industry. At present, the distribution for urban cinemas still adopts the mode of hard disk delivery, which is high in cost, easy to damage, low in security and unable to be flexibly scheduled. The cloud service based on timely error correction and security guarantee of Huawei Cloud greatly improves the flexibility, timeliness and security of film distribution.

　　5. New market space: integrating innovation and providing the ultimate experience for more users in a timely manner.

　　The second live mode is about to provide services in a normal and large scale. It is expected to provide users with more and better enjoyment in cinemas, theaters and various venues that can provide the ultimate experience of film and television content.

　　The new home theater will create the second largest cinema market. Through revolutionary experience upgrading, convenient and flexible installation and civilian price, it provides a brand-new video business experience for home users. The AiMax business operation practice of Huawei video and smart screen proves that high-quality home theater experience will stimulate three times the viewing volume, increase the willingness to pay by two times, and incite huge commercial value.

　　Generally speaking, under the general trend of the accelerated development of ultra-high-definition industry, various technologies have been iteratively developed, which has spawned various business innovations and business model innovations, and constantly opened up new markets. This will promote the chain reaction of innovation in all aspects of the industry, which requires the joint efforts of the entire industrial ecological partners and the government to provide necessary conditions and convenience for the cluster development of the industry. In this process, Huawei will focus on technological innovation, join hands with partners, actively promote the development of ultra-high-definition technology and industry, and create full-process technological innovation with the support value of 5G, IP, cloud and AI to help the digital transformation and industrial upgrading of the film and television industry in the ultra-high-definition era.

On the afternoon of September 26th, Weibo, the official of Hua Xizi, wrote, "I, Hua Xizi, 6 and a half years old, have a dream to be a high-end brand based on the local market and going global."

Text with pictures:

A good attitude determines Huaxizi’s life.

01

Hua Xizi’s "Crazy Literature" looks silly to many netizens.

Subsequently, @ 京京京京京京京京京京京京京京京京京京京京京京京京201

One of them wrote: "China brand, each generation has its mission! My generation is going to fight in the international market with high-end potential! It doesn’t matter if I am ridiculed or ridiculed. I have been neighbors with LV and Gucci by the West Lake, and I will be opposite Chanel in Isetan, Japan’s top department store, and then I will go to France, Dubai and the United States. Wait for me. "

In response to the price issue, @ 京京京京京京京京京京 commented: "Does anyone really take grams to measure the value of eyebrow pencil? When people went to the stationery store to buy pencils when they were young, between 2B pencils and mechanical pencil, did you finally buy mechanical pencil because the refill was heavy? But why does 2B pencil cost only a few cents, while mechanical pencil costs several dollars? Why is this? Did you ever think about this question when you were young? No, you won’t. "

Business newspaper jun is not exaggerating the facts.

It is indeed a "high-density" brush screen follow-up review. ……

If there are too many, I won’t list them one by one.

In a word, after some operation.

It takes a long time for n hot searches.

↓↓↓

But after the release,

Hua Xizi’s comment area overturned,

Some netizens directly said that it was "crazy literature".

Others pointed to Hua Xizi’s concept of stealing.

Most netizens said that they couldn’t understand this wave of operation.

Playing the fool?

Some netizens were puzzled by Hua Xizi’s remarks in the comment area, saying, "It’s better for me to do this operation." @ 京京京京京京京京京京京京京京: You can go to a recruitment platform to see if there is a position suitable for you.

Some netizens discovered the "unusual" mental state of Hua Xizi Xiaobian, and @ Hua Xizi Florasis responded: "How can people not be crazy, just hold on?"

Subsequently, these remarks also boarded the hot search.

02

The whole story of Hua Xizi’s eyebrow pencil incident

A few days ago, when Li Jiaqi, the anchor of Taobao, introduced a Huaxizi eyebrow pencil in 79 yuan during a live broadcast, some netizens left a message saying that it was getting more and more expensive. As a result, Li Jiaqi himself directly "opened the door" to consumers, and related remarks caused extensive discussion on the Internet.

On September 19th, Hua Xizi published a "belated" open letter in the official Weibo, giving a positive response and apologizing for the first time. However, this open letter is considered "flashy" by many people. Some netizens said, "Having said so much, I feel as if I haven’t said a word."

On September 20, according to Zhongxin Jingwei, it was learned from people familiar with the matter that the open letter was not written by the company’s public relations department, and employees of the public relations department had voluntarily resigned. It is also known that there are still several employees in Huaxizi Public Relations Department, but they also tend to leave or have decided to leave.

According to beijing business today news, in the direct employment of BOSS, Hua Xizi newly released the recruitment notices of the person in charge of scientific communication research and the person in charge of media planting grass within five days, all of whom are responsible for brand promotion and other work. The former salary is 20-35K, with 14 salaries, and the annual salary is as high as 490,000 yuan; The latter’s salary is 23-40K, 14 salaries, and the annual salary is as high as 560,000 yuan.

It is worth mentioning that the continuous public opinion directly affects the sales of Hua Xizi.

According to the data of the e-commerce platform, before September 10, the sales of the official flagship store of Huaxizi was between 1 million and 2.5 million yuan; After September 11th, the sales of official flagship store of Huaxi Zi fell to 75,000-100,000 yuan, a drop of over 90%.

According to the data of cicada mother, in August this year, under the category of beauty and skin care, the sales of Huaxizi brand ranked fourth, second only to Kans, L ‘Oreal and Polaiya, and the sales in August exceeded 100 million yuan. However, the latest data show that since September this year, before September 11th, the daily sales of Hua Xizi in Tik Tok were basically more than 2.5 million yuan, and the daily sales on September 7th even exceeded 10 million yuan. However, after Li Jiaqi’s inappropriate remarks, from September 11th to 18th, Hua Xizi’s sales in Tik Tok dropped sharply, and the single-day sales did not exceed 1 million yuan.

Source Reading Creation/Shenzhen Business Daily Comprehensive Self-Flower Xizi Official Weibo, Zhongxin Jingwei, beijing business today, Securities Times, etc.

Editor Xin Jiayi

Original title: "Screen hot search! Hua Xizi is "crazy"? The comment area exploded … "

Read the original text

　　"There is so much meat in it, and the meat pieces are big. It’s really great value." In the live broadcast room, a female anchor gulped a fast food product at the camera; In the comment area, fans also brushed out praises and prepared to place orders; Outside the live broadcast room, zhangxin (pseudonym), a commodity operator, was extremely excited, expecting to sell out 60,000 products prepared through this live broadcast.

　　But contrary to expectations, the live broadcast only sold less than 1500 items. Tens of thousands of yuan in membership fees and 60,000 pieces of stock, zhangxin paid nearly 900,000 yuan. After this campaign, he lost confidence in the live broadcast.

　　Recently, a number of stars live broadcast goods "overturned", and it was revealed that after charging high fees, the goods sold were pitiful. Zhangxin is the epitome of many merchants who are looking for live broadcast to bring goods, hoping to sell goods through live broadcast. However, in the end, it is not a sharp increase in sales, but a big pit of data fraud, rhythm of billing, membership fees, high sales volume and high return rate.

　　Pay first

　　A membership fee of 100,000 yuan does not guarantee sales.

　　Holding a mobile phone to pay attention to the live delivery of goods on multiple platforms has now become the norm in zhangxin. The competing products sold nearly 9,000 items in the lively live broadcast, which once again stimulated zhangxin’s nerves. "Our products are more real than their materials, and the visual impact in the live broadcast will be even greater. I think it is definitely better than competing products, so I want to take a chance."

　　Zhangxin found a number of e-commerce companies, many of which listed their experiences of cooperating with many big anchors, and told him that "the strength of the company need not be worried".

　　In zhangxin’s view, the selection of the big anchor will certainly be very strict, and how to get the goods directly into the live broadcast room is his most concerned issue.

　　"These are small things. In a word, if you give me the product, we can let them broadcast it." A staff member of a new media company doing live broadcast said. However, before the live broadcast, you need to pay a certain fee to become a senior member of the company. The annual membership fee is 100,000 yuan. After becoming a member, you can receive the big anchor.

　　Several anchors listed by the staff made zhangxin excited, and his mind dreamed of the scene that the goods were sold out. The staff further said that many brands now find live broadcast companies, which is to sell a large amount of products. The purpose is to let dealers see the sales volume of products, or to attract the attention of the capital side, and then get financing.

　　"The strength of our company is here, you have to believe us." When zhangxin asked whether the docking head anchor and the guarantee of a certain sales volume would be written into the contract, the reply he got brought him back to reality. "I almost took out 100,000 yuan, but trust and distrust are not a concept in the contract."

　　The reporter contacted two small-scale live broadcast companies, all of which signed a number of anchors to broadcast live on different platforms. Instead of membership fees, they charged "pit fees" ranging from two to three thousand yuan. The reporter said that there are goods that need to be sold by live broadcast. After many times of communication, a live delivery company said that after paying the pit fee, it can carry out live delivery in its company account, and designed the development path of the goods for the reporter. "Live broadcast can’t be anxious. You can do live broadcast for half a year in the live broadcast room. After accumulation and word of mouth, when the brand is almost done, you can sell the brand. Then find the next outlet and make the next brand. How happy you will be then. "

　　A merchant who used to bring goods in this way said that two or three thousand yuan is not much, which is nine Niu Yi hairs compared with the expenses of many big anchors, which often cost hundreds of thousands. "But after paying the pit fee, I found that I couldn’t sell the goods at all."

　　Low sales volume

　　Stock 60 thousand pieces and sell 1500 pieces

　　After many searches, zhangxin thought he had found a reliable live delivery company. After doing market research, the live delivery company believes that there are inconveniences in the goods. This fast food product needs containers to eat, but it is not provided in the goods.

　　The staff said that products can be sold through the company’s large size, and they should be warmed up first, but don’t expect a sharp increase in product sales. After the sales volume is good and the fans approve it, all the products will be sold through other accounts of the company. Zhangxin approved of this arrangement, and after finalizing the 60,000 yuan fee and some details, he brought two boxes of goods to the live broadcast company.

　　Two hours before the broadcast, zhangxin fidgeted and kept brushing the live room of her mobile phone. "Many large anchors were broadcast live that night. I was under great pressure and worried that fans would be diverted."

　　It was not until five minutes before the broadcast that Zhang Xin knew that his product was the last one in the live broadcast, and the company had promised him that it would be broadcast live in prime time. "Everyone spent all their money before, and at the end of the day, there was no money in their pockets, so they bought my products. This is not prime time. "

　　Although very helpless, zhangxin has been unable to change. After the broadcast, he has been paying attention to the live broadcast content and found that four or five competing products appeared in this live broadcast room at the same time that day.

　　More than two hours after the broadcast, the anchor took out the products from zhangxin and began to recommend them. He jumped up from his chair, applauded and shouted: "There are 20,000 people in the live broadcast room, come on."

　　"There is a lot of meat and big chunks, which is too cost-effective." The anchor is eating his product and evaluating it. The comments in the live broadcast room were gradually brushed up. zhangxin became more and more excited outside the live broadcast room, gnashing his teeth and shouting: "Traffic, why can’t it be rushed?"

　　The anchor began to count down to "3, 2, 1, on the shelf." 639 pieces and 763 pieces … … Until 1000 pieces, the final product sales were fixed at 1478 pieces. After the live broadcast, zhangxin sighed, and he prepared 60,000 items for the live broadcast. And he has invested nearly 900 thousand yuan in the process of finding live broadcast and stocking. "The live broadcast can’t be taken out. These goods are enough for my family to eat for ten years."

　　Zhangxin’s experience is the epitome of many businesses looking for live delivery. Mr. Liu also carried goods through 9 anchors of 7 live delivery companies, but sold more than 60 goods in total. "For half a day, not only didn’t sell much goods, but also took a lot of ‘ Pit position fee ’ . From the beginning of self-confidence, I am exhausted now, and I don’t have so much hope for live broadcast. "

　　There are many routines

　　Comments with rhythm, brush the bill first and then return it.

　　According to the reporter’s investigation, many live delivery companies have indicated that they can "create an atmosphere" in the live broadcast room. Control multiple mobile phones through a computer, and use many accounts to brush comments in the live broadcast room with rhythm. "After the fans entered the live broadcast room, they saw that the live broadcast room was so lively, and many fans had herd mentality, which would lead to large-scale purchases."

　　A staff member of a live delivery company said that in the live broadcast, you can not only brush the comments with rhythm, but also drive fans through purchase behavior. As soon as the product is put into the live broadcast room, it will show how many people are buying, and this information display can also be operated. "Now some consumers don’t care whether the product is good or not, but only look at temporary needs and the price is right. When they see someone buying it, they will follow suit. These people are ‘ Leek ’ 。”

　　It is not only fans who are regarded as "leeks", but also businesses looking for live broadcasts.

　　In some live broadcast agreements, the number of goods sold in a live broadcast will be guaranteed after paying membership fees and pit fees. After meeting the sales volume, you can get this fee in full. Some companies will also sign a commission sharing agreement with merchants, which will be divided according to the amount of goods carried by the anchor. The higher the sales volume, the more it will be divided.

　　However, during this period, there will often be a reversal of the plot, and many buyers will return the goods and refund them before, during and after delivery.

　　"Some refunds can reach 40% or even more of sales. Among them, there are fans who are impulsive, and there are also bills brushed by live broadcast companies. At this time, the membership fee or pit fee has entered the pocket of the live broadcast company. " An industry insider who is familiar with live delivery said that merchants can only accept a certain return rate. The live delivery company received commissions and membership fees and completed the harvest of the enterprise. "If this industry goes on like this, no merchants are willing to find anchors to bring goods, and they don’t want to be harvested ‘ Leek ’ 。”

　　Zhangxin has lost confidence in the fiery live delivery. After more than three months’ tossing, he found that there were many close encounter of mahjong in the live delivery. Live broadcast with goods is not the excitement in the live broadcast room, and the pit behind the false prosperity will engulf the merchants at any time. In the face of the goods prepared for live broadcast in the warehouse, zhangxin smiled helplessly. "Through this period of tossing, I also found out their routines. In the next step, I also plan to transform and become a live broadcast company." (Reporter Zhao Xibin Illustration Song Xi)