White-collar couples experience authentic Thai SPA (photos)

  Experience crowd: husband and wife

  Occupation: white-collar petty bourgeoisie

  Age: 25-35 years old

  Experiencing:I SPA

  Address:Floor 1, Gehua New Century Hotel, No.19 Gulou Outer Street

  Telephone message:6202 8888 to 6666

  Once upon a time, as long as the spa was mentioned, there was a mentality that the foreign moon was rounder than China. I always think that the original Thai spa is still the most authentic in Thailand. This time, I had the opportunity to participate in Sina’s travel experience and enjoy a Thai spa that I thought was very pure, which also changed my old concept of "paranoia".

Husband and wife experience ISPA
Husband and wife experience ISPA

  I SPA’s Gulou shop is easy to find, on the first floor of Gehua Kaiyuan Hotel between Gulou Bridge and Anhua Bridge. Only when I arrived here did I know that I SPA is a pure Thai-style SPA recommended by the Thai Embassy and a full member of the Thai SPA Association. LG and I walked into the west side of the hotel lobby. Although frontispiece is not big, there is a hole in it. The darkness is dotted with orange lights, and the air is filled with a faint smell of incense. I feel completely isolated from the outside world. I immediately swept away the irritability of the traffic jam, and a comfortable and leisurely return to nature came. Every corner exudes the original Thai style.

  When we walked into the store, the consultant at the front desk warmly received us. After asking about our needs, we arranged a rose wine bath for two, arranged a thai massage for LG, and I chose Jurlique’s facial treatment myself.

Kneel and wash your feet
Kneel and wash your feet

  After selecting the project, the beautician took us into the room of the double spa. Not only the Thai decoration style can be seen everywhere, but even the desktop decoration is full of local customs, simple and natural, simple and elegant. The beautician brought a wooden basin full of petals and knelt down to wash our feet with bath salt. According to the beautician, this is the highest etiquette for Thai guests! After that, the beautician introduced us to the facilities in the room. Each room here has its own bathtub, wardrobe, dressing table, bathroom and shower room.

  After preparing the "Rose Red Wine Bath", two glasses of red wine, two small bowls of red bean paste and herb tea, we left the room and told us that we could enjoy the bath time for half an hour. After washing with the lavender bath of I SPA, we started the journey of "Rose Red Wine". The beautician said that red wine can promote the balance of blood circulation and body function, and its rich vitamins and fruit acids can quickly enter the body circulation through red wine, which can not only beautify and promote sleep, but also promote aphrodisiac!

Thai style can be seen everywhere.
Thai style can be seen everywhere.

  After bathing, LG began to massage on the massage table, and put his head in the circular groove of the bedside, which is different from other places where he looks down at the floor. Here, there are two sunflowers blooming in the basin directly below your face, and while watching them, he enjoys the massage of a Thai masseur, adding a pleasant feeling. Thai massage pays attention to soothing and relaxing, and its strength is moderate. Combined with specially prepared aromatherapy massage oil, it can help you completely relax your muscles and nerves, restore your vitality, and promote sleep. LG actually fell asleep during the massage for the first time.

  My beautician also provided me with deep hydrating care for my face. According to the investigation, all the beauty products used by ISPA are selected from Julie in Australia. Because my skin is very sensitive, this is also my favorite product. After completing the steps of facial cleaning, cutin removal and blackhead removal, the beautician applied a thick hydrating mask to me, and while waiting for the mask, she also massaged my shoulders and neck, and my shoulders, which were stiff from facing the computer for a long time, obviously felt much more comfortable.

The ornaments on the table are also quite local in Thailand.
The ornaments on the table are also quite local in Thailand.

  After the nursing and massage, the two beauticians gently left the room and let us take a nap. When we opened our eyes, we found that fruits and snacks were ready, and our hearts suddenly felt very warm. Let’s eat some fruits to replenish our strength.

  Such a casual experience has changed my previous attitude towards domestic spas, and my whole body has been relaxed. I am grateful to Sina Travel for giving me such an opportunity. I hope to find more interesting experience activities in the future, and I am willing to share my feelings with more friends who love life and pursue quality. (Author: zhangqian)

Scholars’ Views: Beware of Western Ideological Hegemony in International Economic Competition

The following article comes from the ideological and theoretical education guide, written by Kan Daoyuan.

Guide to ideological and theoretical education

Click on the "blue word" above.

Pay attention to a scholar’s ideological and political research

About the author: Kan Daoyuan, Associate Professor of School of Marxism, Fudan University.

Abstract: In the process of economic globalization, there are both cooperation and competition among countries. However, some western developed countries are used to manipulating ideological hegemony in economic competition, shaping global public opinion and public opinions, politicizing and even stigmatizing the legitimate economic and trade behaviors of developing countries and emerging economies, so as to help western multinational enterprises seize excess profits, realize transnational exploitation and safeguard western economic rule over the world. The disgraceful role of western ideological hegemony in international economic competition threatens the industrial and economic security of developing countries and emerging economies, misleads global public opinion and political values, and is not conducive to building a fair and reasonable new international political and economic order. We should keep a high degree of vigilance against the overall situation, concealment and harmfulness of this ideological infiltration, use comprehensive means to effectively counter it, carry out in-depth national security education, firmly establish the concept of national security in the new era, and earnestly safeguard national economic security, political security and cultural security.

[Keywords:] international economy; Developed capitalist countries; Ideological hegemony; Economic security; state security

Economic and trade globalization is a historical trend that benefits all mankind, and western developed countries have always been the biggest beneficiaries. However, with the in-depth development of the new round of scientific and technological revolution and industrial transformation, and the profound adjustment of international power, some western political forces stick to the cold war mentality of politicizing economic issues and ideological science and technology, and use the dominant political power, cultural power and public opinion power to intervene in international economic competition, in order to hinder the industrial rise of developing countries and emerging economies through ideological games and cultural psychological warfare, so as to continue to obtain and maintain transnational excess profits. From the Sino-US trade friction to the "Huawei incident" and then to the "COVID-19 vaccine incident" and "Xinjiang cotton incident", some western developed countries have repeatedly staged acts of manipulating ideological hegemony in economic competition, providing rich and vivid realistic cases and negative materials for the people of the world to recognize the true face of hegemonism and power politics. It is necessary to analyze and judge the realistic influence and development trend of western ideological hegemony in international economic competition from the perspective of safeguarding national economic security, political security and cultural security, and earnestly enhance the awareness and ability of safeguarding national security.

First, the basic characteristics of western ideological hegemony in international economic competition

As an important part of western "soft power", ideological hegemony is the key pillar of its world ruling power. After the end of the Cold War, western ideological hegemony has become increasingly active in world politics, becoming an invisible and ubiquitous "diffuse power", which has both the essential characteristics of western hegemonism and the remarkable characteristics of new changes in western political infiltration in the new period. This kind of power is more and more frequently and deeply involved in international economic competition, and plays the role of an "important variable" that affects or even influences international economic and trade development and international relations.

1. Based on the economic strength and military strength of developed capitalist countries, play its role in maintaining the western hegemonic system and the international political and economic order dominated by the west.

Since the Cold War, world politics has become "politics of ideas". The socialist ideology of the Soviet Union and eastern European countries is sharply opposed to the cultural hegemony based on western liberal democracy. The ideological conflict and the national interest conflict are intertwined to form the main line of international disputes. After the drastic changes in the Soviet Union and Eastern Europe, the west thought it was a typical victory of "defeating ideas with ideas", and the western group led by the United States won a "war without smoke", marking the "end of history" and "end of ideology". With the "power vacuum" after the disintegration of the Soviet Union, the west quickly occupied the sphere of influence of the former Soviet Eastern European bloc, spared no effort to export democracy and institutions, and the western ideological hegemony expanded strongly around the world. "Political power is only the product of economic power", [1](P80) As a kind of political "soft power", the "hegemony" of western ideology naturally has its "hard power" foundation. It is precisely because the western economic power and military power provide the necessary resources, conditions and confidence for the composition and "expansion" of ideological power that the propaganda of western democracy and human rights and the myth of "universal value" have won wide market and audience favor. At the same time, the advantages of ideological power in cultural communication, ideological construction, value orientation and system output have effectively made up for the shortcomings of limited application of economic and military power in some fields, and it has also become one of the important pillars to maintain the western hegemonic system. Since the 21st century,The United States-led western forces’ intervention in other countries’ internal affairs, such as the Iraq war, the Libyan war and the Syrian war, has been strongly condemned by international morality. The practice of promoting the "color revolution" and system export has gone bankrupt in Iraq, Libya, Egypt and other countries, especially since the international financial crisis in 2008, the deep-seated and systematic contradictions in western developed capitalist countries have been constantly exposed, coupled with the missteps and failures in the prevention and control of the COVID-19 epidemic and the intensification of social contradictions, which indicates a systematic crisis of western hegemony and a major international power structure. In this context, the western world, after careful consideration of the resource investment and strategic cost of maintaining the hegemonic system, finds that it cannot rely solely on "explicit" practices and naked means such as military action and economic sanctions, but needs to actively use ideological soft power to cover up its true intentions, adopt flexible, flexible and effective "implicit" strategic means, and shape the legitimacy and legitimacy of Western domination of global governance by subtle, silent and three-dimensional infiltration methods, and attack and weaken it.

2. With the main goal of helping developed capitalist countries and their multinational enterprises to obtain excess profits, carry out public opinion and cultural shaping.

Since the 21st century, developing countries and emerging economies have occupied an increasing proportion in the world economic stage, contributing more than 60% to the global economic growth, and [2](P12) is achieving an overall rise. This development trend will gradually change the basic appearance of western countries dominating the world economic structure in modern times through the differentiation of industrial development in various countries, the change of international division of labor and the adjustment of interest distribution pattern, which is of great practical significance to global economic governance, democratization of international relations and diversification of development models. However, western multinational enterprises cannot tolerate the loss of transnational excess profits after the changes of international industrial layout and world economic structure, and western developed capitalist countries are even more unwilling to end their economic hegemony. Lenin once hit the nail on the head and pointed out that international capital "is not simply to serve us, but to make a big profit" and "to grab hundreds of percent of profits by monopolizing the world market". [3](P193) Therefore, some western countries view the rise of emerging economies from the perspective of hegemonic thinking and "zero-sum game", especially unwilling to see the "loss" of monopoly profits and the rapid development of developing countries and emerging economies with different political and economic systems. On the one hand, they hinder the development and growth of international competitors through economic measures such as trade protectionism, financial risk transfer and tax competition; On the other hand, it is coordinated with political, public opinion and cultural means to form a "three-dimensional offensive" of global economic competition, [4](P3)Focus on cracking down on strategic emerging industries such as 5G, new energy photovoltaic and genetic engineering supported by international competitors including China. In the hundreds of years of global expansion in modern times, western countries have formed a deep-rooted tradition of cultural colonialism. In recent years, with the help of more advanced modern means of communication, western ideas, values and culture have penetrated into every corner of economic and social life, becoming an indispensable lubricant for maintaining the operation of the global economic ruling machine. At the same time, compared with the comparative change of economic strength, there is generally a long or short "time lag" in the comparative change of ideological power, and cultural inertia and mindset can often last for a long historical period, which also provides the basis and conditions for developed capitalist countries to continue to manipulate cultural hegemony. Through the role of value construction played by ideological hegemony, the whole world, especially developing countries and emerging economies, are urged to recognize the rules of international economic games formulated by the West, copy the political system and electoral system exported by the West, admire the brand culture shaped by the West, and avoid all kinds of economic behaviors and influences that are unfavorable to the interests of the West. As a result, the "non-Western" world has always been at the low end of the industrial chain, value chain, supply chain and interest chain, and finally "consciously" becomes an economy serving the developed capitalist countries and transnational interest groups in the West. In a word, western ideological hegemony cooperates with economic imperialism with cultural imperialism policy, aiming to strike and destroy potential rivals in international economic competition through flexible means, so as to continue to realize and maintain transnational exploitation and monopoly profits.

3. Take discourse hegemony, media hegemony and network hegemony as functional fulcrums and communication carriers, and implement global intensive infiltration.

Western discourse hegemony is the "core" of its ideological hegemony. After hundreds of years of construction, western concepts, thoughts and systems are embedded in a set of social science theoretical framework and academic system, and their discourse system, concept system and value system have deeply influenced the global public and transformed into strong ideological appeal and value penetration. The theory of liberal democracy and the theory of "universal value", together with various theories concocted in the name of academic innovation and various "indexes" known as "objectivity and justice" reflecting the political democracy, human rights situation and economic development of various countries, have jointly released the systematic radiation and three-dimensional influence of western discourse hegemony. [5] By ranking the democratic situation and human rights situation in a so-called "scientific" way, political pressure and economic sanctions against strategic competitors have become the usual tactics of the United States and other western countries. It is found that more than half of the US foreign economic sanctions contain policy objectives of democracy or human rights. [6] At the same time, it is the traditional advantage of the west to master the global and wide-ranging media organizations such as television and radio stations. More than 90% of the news in the world media market is monopolized by the western media. [7] According to the western political theory, the media is an "important tool" to supervise the government and promote social fairness and justice. However, the privatized media organizations always operate according to their own profit-making logic and behavior rules, that is, the media "customizes" the production of news and other products according to the requirements of the government and interest groups, while the government and interest groups "feed back" the media through resource transmission, forming a tacit understanding between the government, interest groups and media organizations."conspiracy" On the "Xinjiang Cotton Incident", the western media, represented by BBC and CNN, followed the lead of the government and interest groups, spared no effort to set issues, create public opinion, and start the propaganda machine to promote the interests of western multinational companies. In the Internet age, western ideological hegemony has broken through the physical boundaries of sovereign countries with the help of the advantages of network informationization, and has continued to perform the "Trinity" trick of political propaganda, value shaping and commercial communication in virtual space, and has fully applied network hegemony. Western websites, forums, Weibo, micro-vision and other cyberspace cooperate with traditional media to improve network coverage and adhesion in the form of cartoons and short videos, which are full of arguments to demonize Huawei, China COVID-19 Vaccine and Xinjiang Cotton, and guide netizens to form a preconceived negative impression, and take the opportunity to market western products online to achieve a "double harvest" of economic and political interests.

4. With political stigma, distortion of history, Luo Zhi charges and security deterrence as the main means, it cooperates with economic penetration and commercial operation.

 However, this has enabled the oil giants led by the United States and controlled by the West to occupy more international market share and make huge profits, thus realizing the original intention of the United States to exclude dissidents and manipulate petrodollars. In addition, in order to suppress Huawei’s and China’s 5G global business, the United States has raised more than 20 charges ranging from stealing trade secrets to violating sanctions against Iran, and unreasonably demanded that Canada detain the relevant person in charge of Huawei for a long time. Ironically, the United States has no mercy on competitors within the Western camp. The book "American Trap" profoundly describes that in the name of commercial bribery, American prosecutors use "long arm jurisdiction" to detain the head of Alstom France, and then achieve the purpose of prosecuting, splitting and forcibly purchasing the company and cracking down on competitors. [8](P2) Facts have proved that as long as anyone moves the cheese of western interest groups led by the United States and poses a threat to them in economic competition and scientific and technological competition, the violent machines and ruling machines mastered by the West will quickly start the "stress reaction" and implement the complete operation process of "distorting the facts-Luo Zhi’s charges-public opinion-judicial trial" until the business image of competitors is completely destroyed and their commercial competitiveness is greatly weakened, exposing naked economic imperialism and

5. Take the path of influencing global consumers’ values and behavior choices, and integrate political propaganda and commercial propaganda invisibly.

In recent years, developed capitalist countries have continuously released and shaped such information through the "figurative infiltration" of commercial propaganda such as daily necessities and electronic entertainment products: as the "commodity presentation" of western values, western commodities contain the beautiful value pursuit of human beings such as democracy, human rights and freedom; On the contrary, the goods made in some "non-Western" countries are inextricably linked with historical and realistic behaviors such as "violating human rights" and "suppressing democracy". Because their goods are "problematic", the national system and social values behind commodity production are "also problematic". Therefore, according to their propaganda, western goods not only occupy the "highland of quality", but also occupy the "highland of value and morality". Loving western goods not only means pursuing "high quality" goods themselves, but also symbolizes the pursuit and yearning of commodity consumers for good values. The goal of this integration of business and politics is to make the vast audience, including developing countries, form the value preference and path dependence of consumption, and then produce a strong psychological projection effect. [9] Facts have proved that the diffusion, permeability and appeal of the value-building project combined with commercial propaganda are extremely amazing, and this conclusion has been repeatedly verified by the political behavior practice of young audiences who worship western goods in the Arab Spring and the color revolution in many countries in recent years. Although there are individual phenomena that favor western goods and brands but are "anti-American" and "anti-Western", on the whole, there are few cases in which there is tension and conflict between western commodity culture and western political values in the thinking of young audiences.As a "social force leading the trend", youth’s value orientation "determines the value orientation of the whole society in the future". [10](P280) From commodity worship, enterprise worship and brand worship to value worship, cultural worship and system worship, it is a natural logical and psychological process to realize the "internal transformation" from brand loyalty to system loyalty. Similarly, by distorting or even smearing the business behaviors of developing countries and emerging economies, symbolizing, labeling and facelifting their commodities and brands, and guiding consumers to make negative comments on them automatically, it gradually evolved into negative psychological hints along the logical level of "commodity-enterprise-country-system", which is also an important result expected by western ideological hegemony. This result has a great impact on some developing countries and emerging economies whose political systems and economic and social development models are different from those of the West, and it will lead to a passive situation of commercial competition and institutional competition. Therefore, the ideological struggle in international economic competition seems to be mixed with political and cultural factors in economic behavior, but in fact it is intended to "reshuffle" the results of economic development and institutional contest through more concealed and overall political, psychological and propaganda wars.

Second, the realistic harm of western ideological hegemony in international economic competition

Western ideological hegemony not only affects normal international economic and trade exchanges, but its risk spillover effect involves many important fields such as industrial security, economic security, cultural security and political security, so we must attach great importance to it and carefully analyze and judge its practical influence and development trend.

1. Threatening the industrial development, economic sovereignty and economic security of developing countries and emerging economies.

As an extension of western economic and military hegemony, western ideological hegemony has become an important "variable" and "external force" with increasing frequency and depth in international economic competition. It breaks the fair rules of international economy and trade, crosses the "boundary" of the normal economic behavior of the country, makes a big fuss with political and ideological factors, sets various asymmetric "thresholds" such as so-called "democracy indicators", "human rights indicators" and "integrity indicators", and uses politicization, demonization, stigma and other means to create momentum for public opinion and publicity, putting international competitors in a passive position of politics, public opinion and business. This kind of behavior will directly damage the corporate image, industrial image and national image of developing countries and emerging economies, forcing them to change their industrial chains, supply chains and trade chains under the international "encirclement and suppression" situation, resulting in huge enterprise development costs and industrial internal friction, affecting the production, operation and development of pillar enterprises, and even greatly weakening the industrial base, international economic competitiveness and game ability that may compete with western developed countries, such as electronic information, biomedicine, intelligent manufacturing, new energy photovoltaic and modern agriculture. Under this circumstance, the balance of payments of developing countries and emerging economies will be disturbed, the reduction of foreign exchange reserves and the increase of international debt will be inevitable, and the international financial risks and national economic security risks will further rise. Once the time is ripe, transnational capital controlled by developed capitalist countries will enter these fields related to the national economy and people’s livelihood along with political infiltration and cultural infiltration.Through various means such as acquisition, merger and reorganization, the pillar industries and emerging industries of competitors are "dismembered", thus controlling the economic lifeline and economic sovereignty of developing countries and continuing and expanding their transnational exploitation and excess profits. If some western countries are allowed to continue to manipulate ideological hegemony in international economic competition, it will cause the developing countries to suffer from economic and technological bottlenecks to political and cultural bottlenecks, fall into the trap of international division of labor and be exploited in international trade, continue to expand the industrial gap and competitiveness gap with developed countries, and it is difficult to get rid of the "dependent role" and "marginal position" of the west in economy.

2. Build a global business culture and political values that are in line with Western interests.

Fundamentally speaking, international trade behavior results from the differences in resource endowments among countries and the international division of labor. It has the basic characteristics of cooperation, win-win and mutual benefit, and there is also an obvious "boundary" with international political behavior. It cannot simply equate economic and trade behavior and relations between countries with political behavior and relations. However, western ideological hegemony can skillfully combine the "two skins" of commercial behavior and political behavior. On the one hand, it constantly manipulates political issues and ideological means to influence the results of international economic and trade, serving multinational enterprises and transnational capital; On the other hand, he is good at "invisibility" in business activities and economic exchanges, self-replication, self-propagation and self-expansion, and accurately "implants" the "political" genes carried and embedded in "economic" activities into the body and mind of global targets. Especially for the latter, the vast number of developing countries and emerging economies should pay close attention and be vigilant. Because, it is not only related to the specific results of international economic competition in some periods, but also to the fundamental and long-term problems of the global rule of the whole western values. In this field, western ideological hegemony combines "grand narrative" with "specific details", links "old historical accounts" with "practical problems", binds "commercial behavior" with "evaluation of the advantages and disadvantages of the system", and integrates political ideas with commercial propaganda, leaving no trace and turning it into invisibility, exposing the ingenuity and foresight of political psychological warfare in international economic competition. This situation is quite prominent in recent international political practice.It will also become the norm in future international relations. It can be predicted that international economic competition with political issues will occur more frequently. Apart from attacking competitors, its purpose is to discipline and brainwash the global public, that is, to inculcate such a value judgment repeatedly: only business practices that conform to Western political values are "good" and can be "favored" by the West, and this "favor" undoubtedly symbolizes "civilization and progress" Behaviors and systems that deviate from it represent "backwardness, conservatism and evil" and will not be "recognized" by the western world and the international mainstream. This ideological offensive is a new continuation and development of the infiltration of western values in the international economic field in the post-cold war period, and its great energy of building a global business culture view and political values in line with western interests has been repeatedly verified by history and reality, and continues to accelerate its development.

3. It has a significant negative impact on the establishment of a new international political and economic order.

The hegemony of western ideology in international economic competition shows that the western developed countries led by the United States violate the international trade rules and destroy the global industrial chain, supply chain and value chain, which is a naked bullying behavior. [11] This behavior is the continuation and evolution of the Cold War mentality in the international economic and trade field. Its essence is to regard developing countries and emerging economies as competitors and opponents of their interests, and move against the historical trend of economic globalization, multipolarization and democratization of international relations. In order to safeguard the hegemonic interests of the West and the global rule of the West, they will not hesitate to tear off the "coat" of win-win and mutual benefit in international economic and trade cooperation, and adopt ideological means to "encircle" by public opinion and "subdue" by politics, thus hindering industrial competition. In fact, "relying on the cold war mentality, drawing a line with ideology and playing a zero-sum game can neither solve our own problems nor cope with the common challenges facing mankind." [12] The Cold War mentality and its practice have set an extremely bad value orientation and public opinion orientation in international relations: that is, compared with western developed countries, the values, system design and corporate culture of developing countries and emerging economies are all "inferior", so they can only exist in the role of supporting industries in western countries, and any behavior that forms industrial competition with western countries is "not allowed", otherwise they will be jointly strangled and severely punished; At the same time, from the perspective of pragmatism and utilitarianism, western countries can trample on the basic norms of international exchanges at will, take western values as the measuring standard and judging basis, and use "non-economic and trade"Means to solve normal international economic and trade problems. Realistically, the rise of developing countries and emerging economies and the fundamental changes in the international power structure have become an indisputable fact, which is not only the historical necessity of the changing strength of international actors and the development and change of the international pattern, but also the value necessity of establishing a fairer and more rational new international political and economic order. However, some developed capitalist powers have evaded the facts and violated the law, subjectively claiming moral superiority and superior value, waving sanctions sticks everywhere to play the role of guardians, but in fact they are selfish and harbor evil intentions; Objectively, it will lead to "industrial suffocation", economic decline and development stagnation in developing countries and emerging economies, and will eventually continue to widen the global gap between the rich and the poor, arouse hatred against western developed countries and trigger a "burning world", which will bring greater variables and add more uncertainty to solving the problem of global peace and development.

Third, the path choice of deconstructing western ideological hegemony in international economic competition

In view of the new trend and new characteristics of western ideological hegemony in international economic competition, we should vigorously innovate the thinking and methods of struggle, adopt comprehensive means to respond forcefully, organically combine ideological and public opinion guidance, discourse system construction, international joint struggle and the revitalization of strategic emerging industries, gradually change passive response into strategic initiative, and earnestly safeguard industrial security, economic security and ideological security.

1. Deeply expose the essence of western ideological hegemony in international economic competition.

Apart from the support of economic and military strength, the spread, concealment and confusion of western ideological hegemony have played a considerable role. Therefore, we should make great efforts to remove all kinds of "packages" and "coats" from the western ideological hegemony, interpret its key code of "collusion between capital and power" [13], and expose its essence of cooperating economic colonization with ideological control and cultural colonization to the people of the world. In terms of international communication, it is necessary to reveal the trauma and evil consequences brought by hegemonism and power politics to the people of the world from the historical dimension, analyze the new trends, new manifestations and new features of hegemonism in the post-cold war era from the realistic dimension, and evaluate the contributions and bright prospects of developing countries and emerging economies to world peace and development from the development trend dimension, especially to tell the truth about the times value and world significance of building a community of human destiny, and further strive for an active international public opinion situation. In terms of domestic propaganda, it is necessary to expose the true intention of the West to manipulate the media to carry out public opinion wars to stigmatize China enterprises, strategic emerging industries and political system, expose the "motive injury", "historical injury", "data injury" and "theory injury" behind the pressure exerted by the West under the "human rights card" and "democracy card", and reveal the great historical and practical significance of developing strategic emerging industries and solving the "bottleneck" problem for realizing the great rejuvenation of the Chinese nation. In the ideological education of young people,It is necessary to explain clearly and thoroughly the arduous efforts and great historical achievements made by the Party in leading the people to carry out economic construction and national industrial revitalization through historical review, the industrial advantages and disadvantages between China and western developed countries through comparative methods, and the deep feelings about the economic development, scientific and technological progress and industrial take-off of the motherland in recent years through storytelling. Through the sharing of personal experience, we will clearly explain the brand confidence, industrial confidence, institutional confidence and cultural confidence of the motherland, and further enlighten and train young people through realistic, targeted and critical situation and task education. In short, we should not only be highly alert to the threat posed by western ideological hegemony, but also regard this realistic challenge as a rare opportunity and a vivid case to carry out ideological education, institutional self-confidence education and national security education, so as to truly break the "fog" of values and realize ideological "disenchantment" in the whole party and society.

2. Strengthen the construction of political discourse power in international economic competition.

The supreme leader pointed out that "to achieve our development goals, we must be strong not only materially, but also spiritually". [14](P46) It is the long-standing weakness of the discourse system of developing countries and emerging economies and the imbalance of the international discourse power between East and West that makes Western ideology take the lead and be aggressive everywhere, which leads to the passive situation that the "non-Western" world is speechless and easily blamed on the international stage. Therefore, we must make a long-term plan, carefully arrange and fundamentally reverse this unfavorable situation, and grasp the initiative and dominance of the international ideological struggle. In view of the problem of "poverty" in political discourse and insufficient supply of concepts in international communication, we should "create new concepts, new categories and new expressions that are easy to be understood and accepted by the international community", [15] vigorously build a discipline system, academic system and discourse system that can effectively explain the economic success, political development and social progress of developing countries and emerging economies represented by China; Vigorously build a cognitive system, a conceptual system and a knowledge system that can strongly criticize and predict the historical generation, realistic representation and declining trend of western capitalist hegemony headed by the United States; Vigorously build a theoretical paradigm, an analytical paradigm and a dialogue paradigm that can deeply interpret the multi-polarization of the world and the community of human destiny. Although it is difficult to completely change the international discourse pattern of "strong in the west and weak in me" in the short term, as the largest developing country and socialist country in the world,Based on the successful practice of China Road, China System and China Model and the discourse construction based on great samples, telling the story of China well and spreading the picture of "the rule of China" and "the chaos in the West" reflected by China’s voice will help to accelerate the deconstruction and end the hegemony of western discourse. At the same time, it is necessary to further expand the generating space, use scenes and attached carriers in discourse shaping, combine discourse construction with economic trade and commercial propaganda more closely, be good at creating vivid discourse in international economic exchanges, be good at using characteristic discourse in online marketing, brand building and image building, and strive to enhance the attractiveness, appeal and permeability of discourse, continuously expand the coverage of discourse and increase the acceptance of the audience. The political, moral and popular advantages of developing countries and emerging economies on the world stage will be continuously transformed into discourse advantages and public opinion advantages, gradually breaking the "centralized" western discourse hegemony and the selfish definition and exclusive monopoly of political categories such as freedom, democracy and human rights, and effectively solving the problems of "aphasia" and "scolding".

3. Developing countries and emerging economies are engaged in more conscious joint struggle.

The power to end western ideological hegemony will not be automatically generated from within, but will only grow from outside. The decline and dissolution of western ideological hegemony is an irreversible historical process, and the length and acceleration frequency of this process depend on the material basis of the western world and the comparative changes of international forces. Therefore, the vast number of developing countries and emerging economies should break the "western-centric theory" with more firm historical confidence and determination, strive for economic democracy and political democracy through conscious international joint struggle, and establish a more fair and reasonable new international political and economic order. First of all, we should firmly establish a sense of community of human destiny, take the peaceful development of the world and serve the interests of the vast majority of people around the world as our responsibility, and carry out closer international economic cooperation and international political alliance. The supreme leader pointed out that "no country has the power to take charge of international affairs, dominate the fate of other countries and monopolize development advantages". [12] Resolutely oppose unilateralism, isolationism, anti-globalization, de-globalization and beggar-thy-neighbor behavior in getting rid of the common challenges faced by mankind, such as poverty, global warming, public health security and the threat of terrorism. Secondly, developing countries and emerging economies should safeguard their common interests in international trade and earnestly respect and protect each other’s industrial security, economic security and national sovereignty. Establish a United front in the international public opinion struggle, issue a unanimous voice, show a firm attitude, and take a clear-cut stand against the politicization of economic issues, the ideology of science and technology, and the stigma of national image.Strongly respond to the political offensive, public opinion offensive and network offensive of western ideological hegemony, and jointly establish a good international image of actively fighting for the right to subsistence and development. Thirdly, it is necessary to maintain the strategic determination of developing strategic emerging industries for a long time, breaking the technological monopoly of western countries, coordinating industrial development and industrial safety, "taking self-reliance in science and technology as the strategic support for national development", [16] continuing to invest resource elements in the front line of scientific and technological innovation and personnel training, and gradually "filling in" the scientific and technological gap and industrial gap with western developed countries. Improve the discourse power, bargaining power and discretion of developing countries and emerging economies in international economic and trade, continuously reduce the excess profits and transnational exploitation of western developed countries, and finally resolve the western ideological hegemony through technological transcendence, economic transcendence and strength transcendence.

References:

[1] Complete Works of Marx and Engels, Volume 12 [M]. Beijing: People’s Publishing House, 1998.

[2] Boao Forum for Asia 2017 Annual Report on the Development of Emerging Economies [M]. Beijing: university of international business and economics Press, 2017.

[3] Complete Works of Lenin, Volume 42 [M]. Beijing: People’s Publishing House, 1987.

[4] [America] john perkins. Confessions of an economic killer [M]. Yang Wence, translated. Chongqing: Chongqing Press, 2011.

[5] Kan Daoyuan. The new trend of western discourse hegemony construction and its political influence [J]. Ideological and theoretical education guide, 2018, (11).

[6] Wang Zihong. Ideology and international economic sanctions-Analysis of economic sanctions with human rights and democracy as policy objectives [J]. International Forum, 2014, (4).

[7] Guo Ji. Freedom of the press and media responsibility-perspective of the current international news communication order [J]. Qiushi, 2009, (16).

[8] [France] Frederick Pieruzzi, Matthew Allen. American Trap [M]. France and Italy, translated. Beijing: CITIC Publishing House, 2019.

[9] Kan Daoyuan, Guo Pengyuan. On the new path of infiltration of western ideology in the new era [J]. World Socialism Research, 2020, (5).

[10] the Central Committee of the Communist Party of China Literature Research Office. Selected important documents since the 18th National Congress, on [M]. Beijing: Central Literature Publishing House, 2014.

[11] Foreign Ministry Spokesperson Wang Wenbin held a regular press conference on September 15th, 2020 [EB/OL]. https://www.fmprc.gov.cn/web/wjdt_674879/fyrbt_674889/ T1815070. shtml, September 15th, 2020/July 10th, 2021.

[12] Supreme Leader. Speech at the 75th Anniversary Summit of the United Nations [N]. People’s Daily, 2020-09-22(2).

[13] Chen Shuguang. Western hegemony of political discourse: generation and deconstruction [J]. Political Studies, 2020, (6).

[14] supreme leader talks about governing the country, Volume 1 [M]. Beijing: foreign languages press, 2018.

[15] Supreme Leader. Speech at the Symposium on Philosophy and Social Sciences [N]. People’s Daily, 2016-05-19(2).

[16] The 14th Five-Year Plan for People’s Republic of China (PRC)’s National Economic and Social Development and the Outline of Long-term Goals in 2035 [N]. People’s Daily, 2021-03-13(6).

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"A scholar’s ideological and political research"

"One Scholar’s Ideological and Political Research" is built for scholars engaged in the teaching and research of ideological and political theory courses in colleges and universities. Daily release of the draft notice and selected articles of "Research on Teaching of Ideological and Political Theory Course in Copying Newspapers and Periodicals", as well as the frontier trends, research topics, teaching guidance and other contents of ideological and political course in colleges and universities.

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Original title: Scholars’ Views: Beware of Western Ideological Hegemony in International Economic Competition

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In the new era, the China research bank and the Yangtze River have basically formed a modern "golden waterway"

  Xinhua News Agency, Wuhan, July 1st  Title: The trunk line of the Yangtze River has basically formed a modern "golden waterway"

  Xinhua News Agency reporters Hui Xiaoyong, Xu Haibo and Li Siyuan.

  With a throughput of 3.59 billion tons, there are 15 large ports with a capacity of 100 million tons, and navigation and trade with more than 100 countries or regions … … In recent years, the development of shipping in the Yangtze River has entered the fast lane, and the trunk line of the Yangtze River has basically formed a "golden waterway", constantly promoting the high-quality development of the Yangtze River Economic Belt.

  At one time, the coastline and ports of the Yangtze River were occupied and abused indiscriminately, occupied but not used, occupied more and used less, and used extensively, and the advantages of the Yangtze River in water transportation were not fully exerted. In order to solve this problem, in recent years, the provinces and cities along the Yangtze River and the relevant institutions in the Yangtze River basin have adhered to the problem orientation, systematic policy, and addressed both the symptoms and the root causes. The regulation of the Yangtze River coastline has been comprehensively promoted, 1,361 illegal docks have been completely rectified, illegal sand mining has been basically eliminated, illegal shipping has been rectified, the coastline has been reshaped, and green ecological corridors on both sides of the strait have gradually taken shape.

  Li Jiang, deputy director of the Yangtze River Waterway Administration of the Ministry of Transport, said that the navigation capacity of the Yangtze River has been significantly improved, and the trunk lines have basically formed a modern "golden waterway". The high-grade waterway of the trunk branch of the Yangtze River has a mileage of tens of thousands of kilometers, and 50,000-ton seagoing vessels directly reach Nanjing, 10,000-ton vessels directly reach Wuhan, 3,000-ton vessels directly reach Chongqing and 2,000-ton vessels directly reach Yibin, thus forming a water expressway that connects Sichuan, Chongqing, Hunan, Hubei, Jiangxi and Anhui, and reaches Jiangsu, Zhejiang and Shanghai. At present, there are 15 100-million-ton ports along the Yangtze River trunk line.

  On June 6, 2023, the ship was sailing in the waters of Yangluo Port in Wuhan, Hubei Province. Xinhua News Agency reporter Wu Zhizun photo

  On June 30th, Wuhan Yangluo Port, containers piled up like a mountain, gantry cranes and bridge cranes kept rising and falling, and a liner full of auto parts and other goods was preparing to set sail for Busan, South Korea. Not far away, the hot metal combined transport station, a Central European train full of electronic products, honked its horn and set off for Europe. Today, Yangluo Port has achieved "shipping eastward into the sea and trains westward into Europe". In 2022, the container throughput exceeded 2 million TEUs.

  Smooth the "aorta" and clear the "capillary" simultaneously, and the large, medium and small ports are organically connected to expand the "width" of the Yangtze River. According to statistics, the navigation mileage of the Yangtze River system is about 70,000 kilometers, accounting for 70% of the national inland navigation mileage.

  Huangshi City, Hubei Province, which is "the city because of the port", has set up Huangshi New Port in order to make the "golden coastline" get the "golden income", jumped out of the single port mode, and actively built a comprehensive transportation hub by integrating the advantages of regional roads, railways, waterways and aviation. In 2022, the throughput reached a record high of 29.3 million tons. Huangshi New Port is building eight berths of 20,000 tons, which will become the largest single port in the middle and upper reaches of the Yangtze River after it is put into operation.

  Like Huangshi New Port, more and more railways, highways and ports are "hand in hand". According to statistics, 15 major ports along the Yangtze River have realized railway entry. River-sea combined transport, hot metal combined transport and other multimodal transport set up a three-dimensional comprehensive traffic corridor in the Yangtze River.

  On June 18, 2023, the ship passed through the Three Gorges Lock and the ship lift in an orderly manner. (photo by Wang Gang)

  The navigation capacity of the Three Gorges Shiplock has been further improved. Since its opening in 2003, it has passed over 990,000 ships, 1.91 billion tons of cargo and more than 12 million passengers in 20 years. Fill a 40-foot container with 1.91 billion tons of goods, which can circle the equator 22.4 times.

  Shore power coverage, garbage landing, wharf improvement, ecological waterway … … While the freight volume is increasing, green shipping is also advancing steadily. At the Mao Ping Cruise Terminal in Zigui Port, upstream of the Three Gorges Dam, although there is no pungent smell of diesel oil or engine roar, the tourist passenger ships docked here are brightly lit by shore power. With a touch of the mobile phone, a ship will soon come to receive garbage and wastewater, and then it will be transported ashore through seamless docking, and finally zero pollutants from the ship will enter the river.

  Water express, industry prosperity. According to the statistics of the Yangtze River Waterway Bureau, in 2022, the throughput of trunk lines of the Yangtze River reached 3.59 billion tons, and the total economic output of provinces and cities along the Yangtze River Economic Belt accounted for 46.5% of the whole country, an increase of 1.4 percentage points over 2015, forming five world-class industrial clusters of electronic information, high-end equipment, automobiles, household appliances and textiles and garments.

There is a kind of New Year’s song that supermarkets must release.

There is a kind of New Year's song that supermarkets must release.

[Original Truck House] Today is the first day, so it’s time to go out with friends and relatives! When I went to buy new year’s goods a few days ago, I must have listened to all kinds of Chinese New Year songs played in the supermarket. Because of the change of lifestyle, the taste of the new year is getting weaker and weaker, but even if the old folk customs such as eating and drinking, offering sacrifices to gods and so on are gone, you will know the New Year when you hear these songs in the supermarket! High energy ahead, if you are not careful, you will hum along!

There is a kind of New Year's song that supermarkets must release.

Each of the following songs has its own sound effect, which can be heard by clicking it:

Wish you prosperity and wealth!

There is a kind of New Year's song that supermarkets must release.

When various melodies of "Congratulations" are bombarded in turn, the most popular one is Hua Zi’s "Congratulations on Making a Rich". By the end of the year, major supermarkets have a single cycle every day. As soon as I heard the iconic "I congratulate you on making a fortune, I congratulate you on being wonderful", I knew it was time to visit the supermarket.

The god of wealth came to my door.

There is a kind of New Year's song that supermarkets must release.

The songs played the most frequently before and after the Chinese New Year were counted by netizens. In the first two seats, except "Congratulations on Getting Rich", this is the first one. At first glance, you may feel that the tune is familiar. In fact, this is the tune of "Birds in a Tree in Pairs". Sample! Thought I wouldn’t know you if I changed my vest? After the adaptation of this song, it became relaxed and lively, and with the music effects such as suona and gongs and drums, the Chinese New Year atmosphere became particularly rich.

Congratulations

There is a kind of New Year's song that supermarkets must release.

This song has been covered a lot, but the most familiar one should be Timi Zhuo’s version. As a professional in New Year’s songs, she sings more than ten fingers, such as Happy New Year and Winter jasmine. The sweet voice sang into everyone’s hearts and sang the joy of the New Year.

Make a fortune in China year.

There is a kind of New Year's song that supermarkets must release.

This song comes from the magical group "chinese baby" composed of two Chinese girls in Thailand. They only live in the supermarket during the Spring Festival every year, and it seems to have become an important element of the Spring Festival culture. The cheerful rhythm and bright style make people feel happy when they listen.

Good luck to come

There is a kind of New Year's song that supermarkets must release.

On hearing this song, Zu Hai’s signature smile automatically appeared in my mind. "We are lucky" makes me feel good every time I listen to it. I remember that when I was a child, I hoped to receive a full amount of lucky money in the New Year. Now this song is still popular in the streets, and I am past the age of collecting lucky money! Stop talking and cry for a while. …

Happy China Year

There is a kind of New Year's song that supermarkets must release.

I remember when I was a child, this song became popular all over the country, and it was played everywhere. It was a typical representative song of the Year of China. When the music starts "Happy China Year, Prosperous forever", I can’t help but want to dance the yangko, as if I were standing on the stage of the world (actually a supermarket).

Go home often and have a look

There is a kind of New Year's song that supermarkets must release.

Since this song was broadcast on the Spring Festival Evening in 1999, it has been deeply loved by the general public. Wang Luodan and Cai Guoqing sang this song again in the 30-year-old tribute to the Spring Festival Gala in 2012, so I won’t mention Wang Luodan’s endless running tune here.

Happy new year

There is a kind of New Year's song that supermarkets must release.

The sketch of Northeast Flavor is the guest of the Spring Festival Gala, so the most distinctive duet New Year songs must be on the list. This "Little New Year" has a compact rhythm and many changes, and its melody is lively and cheerful. The sound of firecrackers and gongs and drums in the music is like seeing people beating gongs and drums to celebrate the New Year.

New year’s arrival

There is a kind of New Year's song that supermarkets must release.

This song comes from Taiwan Province singer Han Baoyi, who is as famous as Teresa Teng and Cai Qin in Taiwan Province. Once a "Pink Memories" resounded through the streets of China. This "New Year Arrival" continued her usual characteristics: lightness, sweetness and tenderness, and sang the joy of the New Year into everyone’s hearts.

dote on

There is a kind of New Year's song that supermarkets must release.

After reading the old bacon in the New Year’s song circle, this veritable new Chinese New Year’s supermarket song sung by Xiaorou is a clear stream of New Year’s songs. Although reading the lyrics has nothing to do with the New Year, there is no festive feeling, but listening to the clean and clever voices of TFBOYS three teenagers also makes people feel warm and sweet.

● Postscript

Don’t listen, look at this picture, there must be a lot of involuntary singing! These ten-year-old tunes and lyrics only appear for one month a year, but they have left the mark of conditioned reflex in our consciousness, and sometimes they will be sung unintentionally. Although everyone will vomit these rotten New Year Divine Comedy, it has already become a part of the Spring Festival. If you don’t hear these songs one day, you should be lost in your heart. What songs will be played in your local supermarket during the Spring Festival? Forward the comments and share them with us! (Text/Wang Jietu/Network)

● Related reading:

Employees of Shaanxi Jiangling Spring Festival Annual Meeting gather together to welcome the new year.

United Truck New Year Tasting will push K13 and E series cabs.

The Belt and Road Initiative opens a new model of benign interaction between China and the world.

  Author: Wang Haiyan, Deputy Director of saias Center for Central Asian Studies

  Since it was put forward in 2013, the Belt and Road Initiative has become the most popular global public product and the largest international cooperation platform in the world. "One Belt, One Road" concentrates on China’s wisdom, gathers strength for world development, opens a new model of benign interaction between China and the world, and makes the world economy more stable.

  "One Belt, One Road" innovates the global governance concept of benign interaction between China and the world.

  In just six years, the "Belt and Road Initiative" has gone through an incubation period and an early harvest stage, attracting more and more countries in the world to participate. From the China Initiative to the global consensus, it has achieved fruitful results that have attracted worldwide attention. At the second "One Belt, One Road" international cooperation summit forum, which ended in April, 40 heads of state, government and other leaders and heads of international organizations gathered together, and more than 6,000 foreign guests from 150 countries and 92 international organizations participated in the grand event. Governments, localities and enterprises of various countries reached a series of cooperation results, which were condensed into a list of forum results covering 6 categories and 283 items. At the 19th meeting of the Council of Heads of State of the Shanghai Cooperation Organization and the 5th Summit of the Conference on Interaction and Confidence Measures in Asia, which just ended in June, all parties reiterated their support for the Belt and Road Initiative.

  In the past six years, on the basis of the Silk Road security concept of ensuring common security, comprehensive security, cooperative security and sustainable security, the Belt and Road Initiative has adhered to the Silk Road spirit of peaceful cooperation, openness, tolerance, mutual learning and mutual benefit, and advocated a global governance concept of joint construction and sharing. Taking firm steps to build an open world economy with practical actions has outlined a new vision for building a more just and reasonable global governance system.

  Co-construction and sharing is the only way to promote the construction of the "Belt and Road". Through deepening cooperation, we will continuously strengthen the multilateral trading system based on the rules of the World Trade Organization, create transparent, predictable and stable conditions for economic, trade and investment cooperation, and oppose the fragmentation of international trade and any form of trade protectionism. Its essence is to practice multilateralism, emphasizing that everyone’s affairs should be discussed and handled, and each person should give full play to his strengths and do his best, so as to make a tower out of sand and little drops of water make an ocean. The most fundamental point is to seek common development through equal consultation, promote economic growth through constructive cooperation, promote the sharing of achievements through mutual benefit and win-win, meet the common interests of all parties, meet the common needs of all parties, make cooperation more intrinsic and sustainable, make the Belt and Road a common road of opportunity and prosperity, and make the global economy more high-quality, healthier, more promising and vibrant.

  Mechanism cooperation to build a platform for frequent exchanges between China and the world.

  The "One Belt, One Road" co-creation mechanism provides strong support and builds various channels for benign interaction and dialogue between China and the world.

  First of all, the summit forum is the highest-standard cooperation platform under the framework of "Belt and Road". At the summit forum, all parties involved jointly enrich the cooperation concept, jointly plan the cooperation priorities, form a number of agreements for joint cooperation, jointly create cooperation results, and clearly define the goals and blueprints for the high-quality development of "Belt and Road".

  Secondly, the bilateral and multilateral meeting mechanism between China and heads of state has played an important top-level design and substantive promotion role. In the past six years, the Chairman of the Supreme Leader has visited many countries in the world and received many heads of state to visit China, which has effectively promoted China and the countries participating in the Belt and Road Initiative to give full play to their strengths and benefit all parties.

  Finally, existing international organizations and regional organizations have played an important role in coordination and promotion. Various regional and sub-regional cooperation mechanisms and multilateral dialogue and cooperation platforms in many professional fields established and formed between China and different parts of the world have promoted the implementation of the Belt and Road Initiative. In the past six years, the "One Belt, One Road" initiative has been linked with the development and cooperation plans of international and regional organizations such as the United Nations, ASEAN, AU, EU and Eurasian Economic Union, and more than 150 countries and international organizations have signed a "One Belt, One Road" cooperation agreement with China. China also hosted the Silk Road International Expo and the East-West Cooperation, Investment and Trade Fair in China, China — ASEAN Expo, China — Asia-Europe Expo, China — Arab Expo, China — South Asia Expo, China — Large-scale exhibitions such as Northeast Asia Expo, China West International Expo and China International Import Expo have all become important platforms for China to discuss and cooperate with countries along the route.

  After six years of joint efforts, the international cooperation in building the "Belt and Road" has formed a basic framework led by the summit forum and supported by multi-bilateral cooperation in various fields, providing an effective mechanism guarantee for the long-term development of the "Belt and Road" construction. Building the "Belt and Road" not only provides new opportunities for the development of all countries in the world, but also opens up a new world for China’s open development, so that all countries can benefit from it and achieve common development and prosperity.

  Trade and investment cooperation promote the benign interactive economic development and people’s livelihood stability between China and other countries in the world.

  Trade and investment cooperation promote the sound development of China and the world economy, and safeguard the global free trade and multilateral trading system with practical actions.

  In the field of trade, from 2013 to 2018, the total import and export volume of goods trade between China and countries along the route exceeded US$ 6 trillion, with an average annual growth rate higher than that of China’s foreign trade in the same period, accounting for 27.4% of China’s total goods trade, which has become an important engine for stimulating world economic growth. The World Bank research team analyzed the trade impact of the "One Belt, One Road" initiative on 71 potential participating countries, and found that the "One Belt, One Road" initiative will increase the trade between participating countries by 4.1%.

  In the field of investment, according to statistics, from 2013 to 2018, China enterprises directly invested more than 90 billion US dollars in countries along the route, with an average annual growth rate of 5.2%. The turnover of foreign contracted projects completed in countries along the route exceeds 400 billion US dollars, and the direct investment in China by countries along the route also exceeds 40 billion US dollars. This ensures commercial and financial sustainability, solves the employment problem for thousands of local people, and achieves good results from the beginning to the end. China and the Belt and Road countries have jointly established 82 overseas cooperation parks, and paid more than 2 billion US dollars in taxes and fees to the host country, which has driven nearly 300,000 local jobs and brought more convenient living conditions, better business environment and more diversified development opportunities to people of all countries.

  In the field of promoting trade and investment liberalization and facilitation, China is committed to achieving high standards, benefiting people’s livelihood and sustainable goals together with countries participating in the "Belt and Road" construction, introducing rules and standards generally supported by all parties, respecting laws and regulations of various countries, and promoting enterprises to follow generally accepted international rules and standards in project construction, operation, procurement and bidding. China launched the Initiative to Promote Smooth Trade Cooperation along the Belt and Road, with 83 countries and international organizations actively participating. China and the countries participating in the Belt and Road Initiative have continuously deepened customs inspection and quarantine cooperation, signed more than 100 cooperation documents, achieved food quarantine access for more than 50 kinds of agricultural products, and actively promoted the construction of a "green channel" for rapid clearance of agricultural products with countries along the Belt and Road Initiative, such as Central Asia. In the past six years, China has strengthened cooperation with the countries participating in the Belt and Road Initiative in such functional fields as customs, inspection and quarantine, border inspection, taxation, standard connectivity, finance, etc., and has signed a number of national cooperation agreements in basic areas of quality and technology such as standards, metrology, certification and accreditation, which has greatly improved the level of trade and investment facilitation between China and the countries participating in the Belt and Road Initiative and promoted the smooth flow of logistics.

  China has further relaxed the field of foreign investment access, created a high-standard international business environment, set up 12 free trade pilot zones open to the world, and explored the construction of free trade ports to attract countries along the route to invest in China; The average tariff level of China has dropped from 15.3% when it joined the World Trade Organization to 7.5% at present, and the network system of free trade zones between China and countries along the route has gradually taken shape.

  Interconnection has become an effective carrier to promote the benign interaction between China and the world.

  Hard Unicom and Soft Unicom promote effective interaction between China and countries along the Belt and Road.

  In terms of hard connectivity, China and countries along the "Belt and Road" jointly promote the construction of high-quality, sustainable, risk-resistant, affordable and accessible infrastructure. In the past six years, with the joint efforts of all countries, the all-round, multi-level and composite infrastructure network with railways, highways, shipping, aviation, pipelines, optical fiber cables and logistics bases as the core is accelerating. A "six corridors, six roads, multi-countries and multi-ports" interconnection network is built, which is guided by six major economic corridors such as the new Eurasian Continental Bridge, with large passages such as the China-Europe train and the new land and sea passage and information superhighway as the skeleton, and relying on railways, ports and pipe networks.

  In terms of soft connectivity, China has taken a series of major new reform and opening-up measures according to the world situation and its national conditions, including expanding foreign capital market access in a wider range, strengthening international cooperation in intellectual property protection, increasing imports of goods and services on a larger scale, more effectively coordinating international macroeconomic policies, and paying more attention to the implementation of opening-up policies. To build a comprehensive spatial information network, China will continue to promote scientific and technological innovation, improve informatization and digitalization, promote cooperation in the information field, including electronic ports, and form a pattern of "great customs clearance, great logistics and great economy and trade"; Work together to build a complete industrial chain of e-commerce, jointly build the legal basis and working standards in this field, improve the service level, and jointly build an information integration platform. We will carry out in-depth humanities cooperation in education, science, culture, sports, tourism, health, archaeology and other fields, strengthen exchanges between parliaments, political parties, think tanks and non-governmental organizations, and close exchanges between women, youth, disabled people and other groups to form a multi-interactive humanities exchange pattern.

  The future "Belt and Road" construction will further strengthen the interconnection network system between China and the world, and realize the linkage development from point to face, from face to face, and from piece to piece. The interconnection network will greatly reduce the transaction costs of goods, capital, information and technology between regions, promote countries to give full play to their resource endowments, better integrate into global supply chains, industrial chains and value chains, improve the overall development level, effectively promote the orderly flow and optimal allocation of cross-regional resource elements, realize the smoother flow of goods, capital, technology and personnel, and provide more powerful impetus, more stable development and broader space for economic growth of all parties involved.

  "Rivers and seas do not choose small streams, so they can be deep." The "Belt and Road" advocated by China is in line with the trend of multi-polarization and economic globalization in the world, and interacts with all participants in the world to jointly promote the sustainable development of the world economy in a more open, inclusive, inclusive, balanced and win-win direction.

  [This paper is the research result of the general project of the National Social Science Fund "Research on Regional Economic Integration between China and Central Asia" (project number: 12BGJ015)]

Why is the hottest online celebrity in China in 2017 milk tea?

Author: dog head

What is the hottest item in China catering market in 2017?

Milk tea, of course!

If I have to add an adjective to this milk tea, I think it is a new Chinese tea.

One of the symbol products of new Chinese tea

In 2016, the sales of coffee and other beverage stores totaled 92.6 billion yuan, an increase of 8.2% year-on-year; Among them, the sales of other beverage shops (such as dessert shops, various water bars, traditional tea shops, traditional tea houses, new Chinese tea, etc.) were 41.3 billion yuan, up +14.5% year-on-year.

— — Source: Euromonitor, CITIC Securities Research Department.

The rapid rise of new Chinese tea;

On the one hand, it has received the market of FMCG. Many consumers who used to be carbonated drinks, alcoholic drinks, bottled juice and instant coffee began to turn to new Chinese tea;

On the one hand, it absorbs the market of other catering categories. For example, some people in traditional milk tea, coffee shops and tea clubs have also gathered here.

Tea+bread is also one of the characteristics of new Chinese tea.

According to industry experts, the market of new Chinese tea is expected to be 40-50 billion. The terrible thing is that it drinks ice in summer to cool down, and drinks hot water in winter to drive away the cold. Can take out, can eat in a restaurant, can buy food, can take out, can sell bread and can sell simple meals.

The national tea market is upgrading, and milk tea is the vanguard of this upgrading revolution. If that’s all you see, go back and sell milk tea immediately. Congratulations, nine times out of ten, you will lose.

Because you only saw a conclusion, but you didn’t see how I came to this conclusion.

give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime

It is better to teach people to fish than to teach people to fish.

Today, I will talk to you about "Why is the hottest item in China catering in 2017 the new Chinese tea?"

one

Tea has been upgraded for a long time, but I only know it now.

In February, 2017, Xicha opened its first store in Shanghai, Raffles Store, and the queue exploded. At the same time, the topic of hiring people to queue up, milk-covered tea and the direction of new tea shops is controversial.

Everyone seems to find that "Xi Tea", "Naixue Tea" and "Love Warm Early Tea" … This kind of milk-covered tea is very new, very popular and very popular with young people. Why do some people prefer to wait for 3-4 hours to buy a cup of milk tea? Is milk tea without pearl coconut, red bean pudding and grass really delicious?

Queuing has become a necessity for the dining experience.

In fact, before this, there were "Rock Salt Cheese Green Tea" and "Oolong Milk Cover Tea" on the market. However, he was the first one who really started the milk-covered tea nationwide.

Milk tea in the sense of most of us gradually evolved from English milk tea. It was not until 1987 that Taiwan Province Chunshuitang Teahouse was whimsical and added pink balls to milk tea that bubble tea was created. Then, bubble tea was pushed to a climax by the mode of setting up take-away stalls first. Then the milk tea market continued to evolve and upgrade. Around 1996, Taiwan Province milk tea entered the mainland market, and from 2001 to 2006, the industry ushered in a blowout growth. It can be said that milk tea is accompanied by the growth of these people after 80 s and 90 s. Now milk tea is developing towards socialization and leisure, which can actually be understood as a model regression.

Gongcha has established more than 1,500 franchisees in just a few years.

Until the plasticizer incident in 2011, bubble tea was affected. That is to say, in 2011, milk cover tea came out, followed by tribute tea with milk cover tea as its signboard, which quickly joined, and it took only a few years to have more than 1,500 franchise stores.

thus it can be seen that

1. The tea market in China is huge.

2. Chinese pays more and more attention to food safety.

3. Shanghai is the bridgehead of catering, and whoever occupies it can start the brand.

That’s interesting. Since it’s not a new variety, why did you come to Shanghai at this juncture? This is about the investors behind the tea — — He Boquan returns to the beverage market.

Robust founder returns to beverage market

Who’s He Boquan? He was the famous founder of Robust. After leaving Robust, He Boquan established Today Capital and became an investor. 7 Days Hotel Chain, ikang Physical Examination Center, noah wealth and Jiujiuya Duck Neck King are all enterprises invested by He Boquan. Interestingly, Robust, which helped He Boquan start his business, was famous for its drinks.

Robust was also a bully.

Nie Yunchen started from imperial tea in Jiangmen. However, no matter how powerful he is, he can only look at the tea market from the perspective of catering people.

He Boquan is too familiar with the beverage market. He knows that the beverage market in China is upgrading. The market for carbonated drinks and alcoholic drinks is declining every year, while healthier and lighter drinks are gradually rising. The new Chinese tea, led by Xicha, will absorb the market of carbonated drinks, alcoholic drinks and other fast-moving consumer goods in the past.

In addition, he once threw for a long time, and snacks and fast food developed into "fast-moving consumer goods", which He Boquan was familiar with.

A little bit of joining mode is worth learning.

In addition, many people in the market only know a little about Taiwan Province 50 Lan. But I don’t know, a little bit is just a brand founded by 50 Lan agents in North District. The brand of boss 50 Lan in Central District in the mainland market is called "KOI", which is considered as a brother brand relationship. One is to play as an agent, and the other is to do direct sales. There is competition between them and there is no competition.

Both Liu Qiangdong and He Boquan saw the same thing.

Liu Qiangdong’s JD.COM Mall and JD.COM Supermarket are also flourishing. Sitting on big data, he also saw the changes in the traditional beverage market. So he invested 500 million in INWE tea.

With the improvement of urbanization, there are more and more shopping malls all over the country. It’s getting easier and easier to open a tea shop. From catering thinking to FMCG thinking, this is just that there are more and more sales channels! The more channels there are, the time and energy cost for consumers to buy milk tea is similar to that for a bottle of coke. Of course he chooses healthier tea drinks!

two

The essence behind the upgrade of milk tea

The carbonated beverage market led by Coca Cola and Pepsi Cola declined. On the surface, the reasons are the shrinking categories, the fierce competition in the beverage industry, the younger people who drink drinks, and people love to play and love new things more.

In fact, the root cause is — — Consumer demand has increased.

Demand has increased, not there is no demand.

China has a population of 1.4 billion, that is, 1.4 billion people. People don’t have to buy smart phones, houses and cars, but they have to drink water! The drinks of the new generation are mainly Xiaoming students, starting at 5-6 yuan, and carbonated drinks are only 2-3 yuan. But why not buy carbonated drinks now?

In the face of demand, marketing advertising is pale.

— — Doge’s head

In terms of marketing ability, Coca-Cola and Pepsi are definitely among the best. The recent successful marketing events, such as Coca-Cola bottle and Pepsi Monkey King, can only slow down the decline in sales.

Demand is not there, and marketing can’t save it.

Let’s go back and see why Maslow needs it.

People’s needs will escalate. When he meets the needs of the lower level, he will approach the needs of the higher level. Take beverages as an example. In the past, most people had low income, fewer kinds of beverages and fewer channels. People buy drinks to quench their thirst and satisfy their cravings — — This is the most basic physiological need.

It’s more expensive than coke and sells better than coke.

Thanks to the reform and opening up, everyone began to get rich. When people have money, they certainly want to go to a higher level when they want to drink. So everyone found that drinking carbonated drinks is not good for their health, so they began to choose other healthier drinks. This also explains why bubble tea was cold after "plasticizer".

I’m talking about the situation of most of the 1.4 billion people.

After all, snacks and fast food are faced with more people at the grassroots level with a huge population, and it is precisely this grassroots level that their needs have increased, from physiology to safety. Some also go to socializing and respecting needs.

In the milk tea market, the raw materials are upgrading from the initial creamer to the milk powder and then to the fresh milk. In fact, it is moving towards healthier and higher cost. Now the price of a cup of milk tea on the market is above 20.

In addition to milk tea, there is also a "online celebrity Tea Shop" — — Tea pill, the recent limelight is comparable to hi tea.

Another online celebrity milk tea in Shanghai

Chawan is also milk tea, but it holds high the banner of "bubble tea". Its most eye-catching selling point is that it is made of colorful pearls with vegetables and fruits, and it is made on the spot. A few days after its opening, it suddenly caught fire in People’s Square. Many people lined up at the scene and became the landscape of People’s Square for a time.

Tea pill is now a color bubble tea.

Interestingly, although the tea pill sells pearls, it has a milk cover.

The tea pill is aimed at this age stage after 95. Time flies, and now the consumers are no longer the post-80s generation, and the first batch of post-90s generation are also quietly aging.

The consumers of milk tea began to develop after 95.

About post-1995 (95— — 99) this group, their current state is at the stage of just going to college and just graduating from college. When the milk tea market broke out in 2001-2006, they had just entered primary school and had been exposed to milk tea since childhood.

In 2017, more people born in 2000 will go to college.

In their eyes, the function of milk tea to quench thirst is decreasing. Drinking milk tea is actually more like a way of life, a kind of leisure and a kind of socialization for them. Therefore, I understand why some young people are still drinking mineral water when they are waiting in line to buy milk tea.

At present, the economy is sinking and people’s wallets are tightening, but their needs are still at the top. 20 yuan can’t buy delicacies, what I bought is, I’m here! I ate it! I drank it! A cheap mental placebo.

— — This is the embodiment of social needs and respect needs in Maslow’s demand principle.

three

The last state of milk tea market

Everything has a final state, and that state is direction.

One of the conjectures about the final state of "New Chinese Tea"

— — Build your own channels and diversify your business: tea+food+surroundings.

The second conjecture on the final state of "new Chinese tea"

— — Enter the channel by yourself and learn from Starbucks to enter the shelves of FMCG.

The third conjecture on the final state of "new Chinese tea"

— — Diversified channels, the store as a warehouse, surrounded by your channels.

From He Boquan and other capital platforms, it is possible for new Chinese tea drinkers to go to the route of "Jiujiuya Duck Neck" they invested — — Open stores all over the streets. The fast-moving consumption of catering will promote the promotion of the whole milk tea market in disguise.

New Chinese tea is now taking over major cities. After Shanghai, Hangzhou and Nanjing are upgrading. And the brand based on milk tea is seizing the blank market. When they seize the market, they not only use products, but also the "marketing methods" of industry bosses.

This milk tea upgrade is not a short-term behavior, but a rapid and in-depth promotion of the entire milk tea industry.

Supertea’s tea tour "tea European package"

For example, in Suzhou, near Shanghai, the milk tea brands there responded quickly. Supertea in Suzhou provides tea with milk cover and bubble tea, and also provides tea European bags (soft European bags made of tea: low sugar, low oil and low fat). The market response is also very good. Every day, there are crowds of people queuing in stores, and many people buy his tea European bags to take home.

Immediately after that, milk tea brands in Kunshan, Wuxi and other places around Suzhou responded quickly … At that time, ordinary milk tea is still mixed with milk powder and tea powder. How to face the new milk-covered tea made from fresh milk and new marketing methods?

The dog said:

Tesla invented the DC motor, but Edison benefited.

If Nie Yunchen is the sole trader, the new Chinese tea may just wander in the dining room. However, with the platform of He Boquan and other capitals, the "milk tea" does not rule out the possibility of becoming "duck neck" or Starbucks in the future. After all, the water of FMCG is much deeper than that of restaurants, and only the water depth can carry a large-tonnage ship.

Understand the demand upgrade and you will know the direction.

The upgrading of demand promotes the upgrading of consumption, and "milk-covered tea" is only the vanguard in the storm of upgrading the tea industry. Understand this point, and then look back at the cheese milk cover of tea-loving, the tea European bag of Supertea, the soft European bag of Naixue tea, and the colored pearls of tea pills, and we will understand the true meaning.

On the way to upgrade the tea market, different tracks appeared. Some are product upgrades, some are brand upgrades, some are model upgrades, and some are business thinking upgrades.

Wechat pulled people to gamble, and the agent of this platform was arrested.

  Cctv news(Reporter Li Wenxue, reporter Li Zicheng, Zou Qiangqiang) Recently, the Criminal Investigation Brigade of Yi ‘an County Public Security Bureau in Qiqihar City successfully cracked a case of opening a casino by using a network platform and arrested a suspect.

  In mid-November, the police of the Criminal Investigation Brigade found in their work that the real identity of the business agent of an online gambling platform in their jurisdiction was Wu Moumou (male, 35 years old, from Yi ‘an County). On November 27, the police arrested Wu Moumou in a certain district of Yi ‘an County. After investigation, the criminal suspect Wu Moumou, as the business agent of an online gambling platform in Yi ‘an County, contacted the platform through WeChat, and after obtaining some rights, he pulled "friends" into the online gambling platform through WeChat, gambling in the form of "Niu Niu" and "Fried Golden Flower", from which Wu Moumou made profits and developed platform members, and since the end of 2020, he has made illegal profits of more than 100,000 yuan.

  At present, Wu Moumou has been criminally compulsory by the public security organs for allegedly opening a casino, and the case is under further investigation.

Wang Menghui participated in the Shiyan delegation of the First Session of the 14th Hubei Provincial People’s Congress, deliberated and thoroughly practiced Lucid waters and lush mountains are invalua

  Hubei Daily News (Reporter Huang Junhua and arel) On the afternoon of January 15th, Wang Menghui, secretary of Hubei Provincial Party Committee, stressed that Shiyan should thoroughly study and implement the spirit of the 20th National Congress of the Communist Party of China, firmly establish and practice Lucid waters and lush mountains are invaluable assets’s concept, define the objectives and tasks, realize the path and key measures in combination with its own advantages, speed up the construction of a national green and low-carbon development demonstration zone, and make new contributions to Hubei’s construction of a national pioneering zone with a new development pattern and the acceleration of the establishment of an important strategic fulcrum for the rise of central China.

  Representatives Huang Jianxiong, Wang Yonghui, Yang Qing, Wu Xiaokai, Xie Xiaoming, Zhu Jinyan and Liu Tingzhou made speeches respectively. After listening carefully to everyone’s speeches, Wang Menghui said that in the past year, Shiyan City adhered to the guidance of the Supreme Leader’s New Era Socialism with Chinese characteristics Thought, conscientiously implemented the decision-making arrangements of the CPC Central Committee and the work requirements of the provincial party committee, efficiently coordinated epidemic prevention and control and economic and social development, and promoted the construction of a green and low-carbon development demonstration zone to achieve a good start.

  Wang Menghui pointed out that Shiyan, with a good foundation of industrialization and urbanization, is an important commercial vehicle production base in China and a city dominated by automobile industry. Shiyan has obvious ecological advantages, is the location of the core water source area of the Middle Route of South-to-North Water Transfer Project, and shoulders the political responsibility of ensuring that "one reservoir of clean water is delivered to the north". The Twelfth Provincial Party Congress proposed that Shiyan should be built into a green and low-carbon development demonstration zone, which means that Shiyan should be at the forefront of the whole province and even the whole country in practicing Chinese modernization and promoting green and low-carbon development.

  Wang Menghui emphasized that Shiyan should thoroughly study and implement the supreme leader’s ecological civilization thought, make plans for the 20th National Congress of the Communist Party of China on promoting green development, base itself on its own advantages, refine its objectives and tasks, and actively explore the realization path of transforming green mountains and green hills into Jinshan Yinshan. First, do a good job on water. Clear the negative list with comprehensive river basin management, and firmly hold the bottom line of water safety and water environment safety. Adhere to development in protection and protection in development, use living water resources and develop water economy, and turn ecological advantages into development advantages. Second, we must do a good job in the article on cars. Under the background of the transformation and development of the automobile industry, find out the position of Shiyan in the supply chain layout of the national automobile industry chain, and make clear what you can do and what role you can play. Strengthen cooperation with leading enterprises such as Dongfeng Company, build an open supply chain service platform, fully integrate resources and promote industrial chain reconstruction. Third, we should do a good job in Wudang Mountain. Intensify publicity and promotion, further enhance the awareness and popularity of Wudang Mountain and Shiyan, and polish the cultural brand of Wudang Mountain. Fourth, we should do a good job in increasing farmers’ income and getting rich. Adhere to ecological priority and green development, identify county-specific industries and develop county economy according to local conditions. Taking the implementation of the project of strengthening the county as the starting point, we will comprehensively promote rural revitalization, broaden the channels for farmers to increase their income and become rich, and let the broad masses of people share the fruits of green and low-carbon development.

  Ning Yong, Chen Xinwu and Xu Wenhai attended the deliberation.

[China Student Nutrition Day] @ Parents experts give you a key point.

May 20th this year is the 35th China Student Nutrition Day, with the theme of "Milk beans add nutrition and less oil is healthier". Nutrition is an important material basis for human beings to maintain their lives, growth and health. Compared with adults, primary and secondary school students have faster physical growth and higher demand for energy and nutrition. The nutritional status in childhood will affect people’s health all their lives. Scientific diet, reasonable collocation and balanced diet can help healthy growth.

Parents get a small notebook quickly, and nutrition experts will focus on it for everyone!

Nutrition and diet of preschool children aged 2-5

The Dietary Guidelines for Children and Adolescents in China issued by China Nutrition Society are divided into two stages, the first stage is preschool children aged 2-5, and the second stage is school-age children and adolescents aged 6-17. Then let’s start from the first stage, that is, the nutrition and diet of school-age children aged 2-5.

2-5-year-old children’s food types and dietary structure have begun to approach adults, but they are different from adults, so they should be increased on the basis of the dietary guidelines for the general population:

1. Eat regularly, eat independently and not be picky about food, and cultivate good eating habits.

2. Drink milk every day, drink plenty of water and choose snacks correctly.

3. Food should be cooked reasonably, easy to digest, with less seasoning and less frying.

4. Participate in food selection and production, and enhance the cognition and love of food.

5. Regular outdoor activities to ensure healthy growth.

In real life, in order to arrange the meals of children aged 2-5 reasonably, we should arrange breakfast, lunch and evening meals three times a day, and on this basis, we should add meals at least twice. Generally, it is arranged once in the morning and once in the afternoon respectively. Meals are mainly milk and fruit, with a small amount of soft pastry. Add small portions of meals, change and match recipes according to seasons and eating habits, and pay attention to food safety and hygiene.

Nutrition and diet of school-age children aged 6-17

School-age children aged 6-17 are in the school study stage, growing rapidly, and their demand for energy and nutrients is relatively higher than that of adults. Adequate nutrition is the material guarantee for the normal development of school-age children’s intelligence and physique, and even their lifelong health. The food types and dietary structure of school-age children are basically the same as those of adults, but the following five items need to be added on the basis of the dietary guidelines for the general population:

1. Know food, learn cooking, and improve the scientific literacy of nutrition.

2. Eat three meals reasonably and regularly, and cultivate healthy eating behavior.

3. Choose snacks reasonably, drink plenty of water and don’t drink sugary drinks.

4. Don’t be partial to diet, don’t overeat, and keep fit for weight gain.

5. Ensure at least 60 minutes of activities every day, and increase outdoor activities time.

If children want to study well, nutrition must not be ignored. Because of the heavy study tasks and the lack of self-care in this period, some parents often pay less attention to them than infants and preschool children because of their busy work. Many children often have irregular meals, especially many children often skip breakfast or have too simple breakfast, which leads to insufficient nutrition in breakfast. If the children’s intake of energy and nutrients is insufficient for three meals, the children will be distracted, slow to respond and reduce their learning efficiency at school, so it is difficult for them to improve their grades. In the long run, it will also affect the growth and development of children.

01

Provide a reasonable and balanced diet

On the premise of sufficient supply of heat energy, attention should be paid to the quality and quantity of protein and the supply of other nutrients. Do a good job of matching meat and vegetables, prevent excessive consumption of snacks and sweets, and cultivate good eating habits. Diversification of dietary varieties to meet the requirements of a balanced diet. Food is the main source of various nutrients. In daily diet, eating different types of food together is helpful for the balanced supplement of various nutrients and maintaining children’s health. For example, cereals can provide carbohydrates and vitamins; Vegetables and fruits are good sources of minerals, vitamins and dietary fiber; Fish, meat, poultry and eggs can provide children with protein, fat and phospholipids. In addition, parents can change cooking methods to improve the color and flavor of food, stimulate children’s appetite and reduce their picky eaters.

02

Make a good meal arrangement for three meals a day

Three meals should be carried out according to the principle of eating well for breakfast, eating well for lunch and eating less for dinner.

Pay special attention to the intake of breakfast heat energy and protein, so that breakfast heating accounts for 30% of the total heat energy in a day; Lunch should not be too simple, heat energy accounts for about 35% ~ 40% of the whole day; Dinner is 30% ~ 35%. If snacks can be properly supplemented between classes in the morning, it will be very helpful to students’ health and learning efficiency in the morning. If the school can provide students with a lunch, providing 1/3 of the heat energy needed for the whole day and 1/2 of other nutrients needed for the whole day, it will be beneficial to students’ health and growth. Pupils are generally nervous about studying in the morning, so they should pay attention to the quantity and quality of breakfast and eat as much as possible. In addition to staple food, foods rich in protein and vitamins such as milk, eggs or bean products, vegetables and meat can be appropriately increased to ensure children’s adequate nutrition and energy in the morning. When you get up in the morning, your appetite is generally not high. You can use a dry and thin mix, such as bread or steamed buns with milk, soy milk or porridge, and then eat an egg, some floss or bean products to supplement protein. If breakfast can’t meet the nutritional requirements, you can also add a snack after the second class in the morning, that is, an intermission meal. The purpose of recess meal is to supplement the deficiency of energy and nutrients in breakfast, which is especially important for children who don’t eat breakfast or eat less breakfast. The break meal can be composed of a bun or cake and a glass of milk, which can not only replenish water, but also provide energy, high-quality protein and calcium. Of course, if the nutrition of breakfast can meet the needs, there is no need to add meals between classes.

03

Cultivate good eating habits

1. Diet should be quantified regularly;

2. Eat slowly, concentrate, don’t watch TV and play games while eating;

3. Don’t be picky about food, partial eclipse, anorexia or snacks.

Parents’ words and deeds are very important for children to develop good eating habits. In addition, family education should focus on guidance, try not to force it, and avoid children from forming rebellious psychology. In addition, school-age children should continue to cultivate good living habits and hygiene habits with the help of teachers, eat less snacks, drink light drinks and control sugar intake.

Original title: "[China Student Nutrition Day] @ Parents experts focus on everyone"

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You’re not working, you’re working! —— Remember Wang Yicheng, a researcher at Zhejiang Academy of Agricultural Sciences

  Xinhua News Agency, Hangzhou, December 14th Question: you are not working, you are working hard! — — Wang Yicheng, a researcher at Zhejiang Academy of Agricultural Sciences

  Xinhua News Agency reporters Fang Wenyu, Wei Yijun and Tang Tao.

  On September 15th, Hall 1 of Hangzhou Funeral Home was solemn and silent. Among the endless stream of mourners, there are many pig farmers who have come from Wenling and Shangyu, and there are uncontrollable sobs from time to time in the team.

  The person who made them cry was Wang Yicheng, a researcher at Zhejiang Academy of Agricultural Sciences. At 10 o’clock on the morning of September 12, Wang Yicheng died of illness in Hangzhou at the age of 60.

  Wang Yicheng, what kind of existence is it?

  In the 1980s and 1990s, he went abroad to study twice. Faced with the generous promise of overseas retention, why did he resolutely return to China?

  Engaged in basic scientific research for nearly 20 years, why did he choose to move to the front line of production and deal with sick pigs?

  How can such an excellent example be known only after its death?

  With these questions, we approach Wang Yicheng’s ordinary and touching life.

  Wang Yicheng (former) led the students to inspect the grass-roots pig farms (photo, taken in August 2013). Xinhua news agency

  He is an "old returnee" who has been engaged in basic scientific research for nearly 20 years, but he chose to go out of the laboratory and go to the "main battlefield of production" — —

  On the night of December 31, 1999, at the intersection of two millenniums, people on earth were jubilant.

  Facing the bright fireworks, Wang Yicheng hurried to a sick pig farm in Xiasha, Hangzhou. Diagnosis, isolation, disinfection and transshipment, the on-site "general commander" who was on the verge of death was busy until two o’clock in the morning the next day.

  At this moment, parents, lovers and sons who are looking forward to it at home have mixed feelings: this Millennium Eve is still Wang Yicheng’s first birthday after studying abroad.

  This is also a turning point in Wang Yicheng’s 35-year scientific research career.

  After graduating from Zhejiang Agricultural University in 1982, Wang Acheng came to the Animal Husbandry and Veterinary Research Institute of Zhejiang Academy of Agricultural Sciences. In the first half of his scientific research career, he engaged in basic research on the prevention and control technology of parasitic diseases and infectious diseases in livestock and poultry.

  Xu Ziwei, former vice president of Zhejiang Academy of Agricultural Sciences, is Wang Yicheng’s old leader and has worked together for 30 years. When he first met Wang Yicheng in 1987, he was impressed as a "fashionable young man" with a broad vision. He not only made innovations in scientific research, but also learned foreign languages, driving and computers.

  In 1980s and 1990s, Wang Yicheng studied in Melbourne University, Australia and Arkansas Medical University, USA, and his research results such as "Study on RNA Transcription Mechanism of Coronavirus" were published twice in top international virology journals.

  At that time, domestic animal molecular biology research had just started, and the technology brought back by Wang Yicheng’s study abroad played a leading role. He is also the founder and leader of animal molecular biology in Zhejiang Academy of Agricultural Sciences.

  At the end of 1990s, large-scale pig breeding in Zhejiang Province developed rapidly, and the prevention and treatment of pig diseases became the top priority affecting the industrial development. However, there was a shortage of clinical diagnosis talents for pig diseases in the first line of production.

  Considering the first-line situation of animal husbandry in Zhejiang, Wang Yicheng, who has been engaged in basic scientific research for a long time, decided to go out of the laboratory and go to the "main battlefield of production".

  Everyone in the scientific research circle knows that doing basic research has a better chance to publish articles and become famous more easily.

  "This was requested by Wang Yicheng on his own initiative. He didn’t consider his personal gains and losses at all." Bao Guolian, director of the Animal Husbandry Institute of Zhejiang Academy of Agricultural Sciences, said.

  As a result, Wang Yicheng picked up the "scalpel" and never put it down.

  He told the students that basic research can be focused by national scientific research institutes and institutions of higher learning, and local agricultural academies are more suitable for serving production and grassroots. Everyone does basic research. What about farmers who don’t know technology?

  In the second half of his career, Wang Yicheng spent most of his time in pig farms and laboratories.

  In the past 20 years, Wang Yicheng has served more than 1,000 large-scale farms in Zhejiang Province, dissected tens of thousands of dead pigs with his own hands, tested more than 50,000 specimens (times) and detected 400,000 serum antibodies (times), which has repeatedly curbed the spread of animal diseases that may cause major epidemics.

  Wang Yicheng, who has been grounded all the year round and connected with production, finally became a "master" and became recognized as "the first person to prevent and treat pig diseases in Zhejiang".

  He is a "living map" of Zhejiang pig farms and a "database" of pig disease epidemic prevention experiments. He applied advanced foreign genetic engineering vaccines to prevent and treat pig diseases and made important breakthroughs in genetic engineering vaccines against pig Escherichia coli and recombinant pig interferon. He presided over 20 major and key projects in Zhejiang Province, published more than 100 papers and won 9 provincial and ministerial awards.

  The bookcase in Wang Yicheng’s office is full of books related to pig disease, but there is also a thick Clinical Diagnosis of Sheep Disease.

  How does "pig doctor" study sheep disease? It turns out that with the transformation and upgrading of Zhejiang’s aquaculture industry, many sheep farmers in Zhejiang have also found Wang Yicheng in recent years. So he began to learn to treat sheep.

  Wang Yicheng (second from right) explains the experiment of interferon fermentation to students at the Institute of Animal Husbandry and Veterinary Medicine, Zhejiang Academy of Agricultural Sciences (photo, taken in May 2012). Xinhua news agency

  He is a gentle scholar who loves life, but he plunged into the pile of dead pigs and became the "patron saint" of pig farmers — —

  In the hearts of farmers in Zhejiang, Mr. Wang is as kind to them as a mountain.

  Ruan Zhangfeng, a pig farmer in Shangyu, burst into tears: In the end, I still can’t repay Teacher Wang.

  In 2004, Ruan Zhangfeng’s father died suddenly. In his twenties, he took over the farm and more than 6 million yuan in bank debt unprepared. To make matters worse, there was an epidemic in the farm that year, and more pigs died every day than were sold.

  Almost desperate, Wang Yicheng, a stranger, gave a helping hand. At that time, Wang Yicheng came to see a doctor every week. In the end, the fledgling Ruan Zhangfeng survived, and now his farm has more than 20,000 pigs, with an annual output value of more than 60 million yuan.

  "For more than 10 years, he has never charged me a penny for medical treatment, and even a decent meal has not been eaten here." Ruan Zhangfeng said that every time Mr. Wang comes, he avoids meals. If he happens to catch up, he will come back after eating in the expressway service area and go straight to the pig farm.

  Your elegant smile is still clear in your mind, and your elegant comment on farmers … … In an interview, Li Haihong, deputy director of Haiyan Animal Husbandry Bureau, couldn’t stop crying. She said that grassroots farmers like Mr. Wang because he is the most useful at the grassroots level.

  According to the interviewees, Wang Yicheng is almost an "iron man" and "perfect man".

  Colleagues said that Wang Yicheng went to work first and left last every day for more than ten years. The students said that Mr. Wang is hands-on and meticulous; Farmers said that as long as there are difficulties, Mr. Wang is responsive and rain or shine.

  One summer day in 2014, Wang Yicheng fell asleep in a chair in the laboratory. "Iron Man" can’t hold it anymore? Surprised, colleague Yuan Xiufang quietly took the door of the laboratory.

  What Yuan Xiufang didn’t know was that Wang Yicheng’s body had been overloaded for four months: because his 90-year-old father was seriously ill, he stayed in the hospital for more than four months and worked as usual during the day. Just the day before, he drove to Jiangshan city, nearly 300 kilometers away, to deal with the epidemic, dissected 10 dead pigs, and drove back to Hangzhou that day to continue to accompany the night.

  On another occasion, Wang Yicheng drove to a pig farm in Xiaoshan after work. When he got home late at night, his clothes were all wet. It turned out that because it was raining hard, Wang Yicheng mistook the pond for the road and drove into the pond.

  In the face of his crying lover, Wang Yicheng ignored him and said that it would be good to send the car for maintenance … …

  The old mother once complained: Why are you so busy every day? You are not working, you are working hard! Wang Yicheng replied that if you want to make achievements in scientific research, you must fight like this.

  In fact, Wang Yicheng, who devoted himself to his work and dealt with sick pigs for more than ten years, was once a refined and decent scholar who loved life.

  During his study abroad, Wang Yicheng took many photos. Sydney Opera House, Melbourne Zoo, endless highways, street band … … On the back of the photo, he recorded the time and place in English. Italic English is as elegant as the person in the photo.

  Wang Yicheng’s lover said that it’s not that there are no good shirts at home, but he thinks that the pig farmers will have a sense of distance from him, and they will get used to ordinary clothes over time. Although life is very simple, he has always enjoyed such simplicity.

  "Behind many farms is the hope and future of a family, and a pig is probably the living expenses of a family for one year … …” When Wang Yicheng was seriously ill in hospital and said goodbye to his body, his lover had a deeper understanding of this sentence through contact with farmers.

  This is a research note written by Wang Yicheng before his death (photo taken on December 11th). Xinhua News Agency reporter Weng Yushe

  He is the most hidden model, hiding his merits and fame, and willing to be a "behind-the-scenes hero" — —

  For decades, Wang Yicheng has been "private car for public use", driving more than 600,000 kilometers, and never reimbursing tolls and gasoline fees; Serving farmers, he personally worked overtime and was dusty, but insisted on free visits; He insisted on taking only the average when distributing bonuses within the research group.

  Based on the achievement of "research on the transcription mechanism of coronavirus RNA", Wang Yicheng had no problem getting a doctorate, but he said, "What do I need that for?"

  Bao Guolian said that Wang Yicheng was not only indifferent to fame and fortune, but also passed on his technology and experience to his peers to apply this technology to the detection of diseases such as poultry, rabbits and cattle. Every week, he has a regular meeting with the research team in the laboratory to spread molecular biology technology and make the team and academic ideas succeed.

  After decades of hard work and innovation, Wang Yicheng, such an excellent typical figure, was not known until he died.

  As an old leader, Xu Ziwei also feels guilty.

  In fact, Wang Yicheng is an old and advanced animal husbandry institute, but every time the institute recommends him, he refuses again and again.

  "When evaluating the advanced, Teacher Wang always refuses." Lv Yuli, secretary of the Party branch of the Animal Husbandry Institute of Zhejiang Academy of Agricultural Sciences, said that Wang Yicheng is a member of the jury, and it is not enough for the organization to give him a comment without telling him.

  The unit is doing a "micro-party class", and the student Li Junxing talks about "Wang Yicheng, a good party member around him", but the photos used are all taken by Mr. Wang while doing experiments, wiping instruments and repairing equipment.

  This behind-the-scenes hero wants to completely hide his fame and achievements until the end of his life.

  In May 2016, one month after being diagnosed with gastric cancer, only the doctor and himself knew the condition.

  In that month, he finished the final report of all the research projects, recorded the experimental data in the laboratory, explained the unfinished matters to the members of the research group, and made a follow-up plan for the farmers who have been doing technical guidance … … It was not until his illness deteriorated to the point where he could not eat that he took time off from work to inform his family.

  On August 28 this year, Tang Yong, secretary of the Party Committee of Zhejiang Academy of Agricultural Sciences, visited the hospital. One thing told by Wang Yicheng’s lover made him burst into tears: Wang Yicheng actually begged his wife to open a death certificate in the hospital because he was worried that many people would visit after surgery and affect his work.

  This is the work photo of Wang Yicheng in the office of Animal Husbandry and Veterinary Research Institute of Zhejiang Academy of Agricultural Sciences (data photo, taken in June 2012). Xinhua news agency

  He is a pure scientific and technological worker, full of childlike heart, and interprets the feelings of home and country with his life — —

  In the late 1990s, Arkansas Medical College wanted Wang Yicheng to stay in the United States and applied for a three-year visa for his family to stay.

  "We are also worried that he won’t come back, but others are still in the United States, so I asked my lover to take a message: keep your post until I come back." Xu Ziwei recalled.

  "I remember when I visited relatives in the United States, I asked if you ever wavered, because the laboratory conditions in the United States were super good at that time. You said: From a personal point of view, the United States is the top of biotechnology, and the laboratory conditions are good and the starting point is high, so it is easy to produce results. But I always think that I am Chinese, and the biotechnology in our country was far from the United States at that time. As a scientific and technological worker trained by the state, I was very anxious. " Wang Yicheng’s lover recalled this conversation with her husband.

  In 1999, without any conditions, Wang Yicheng returned to China and quietly returned to the laboratory. In May, 2000, it became party member prepared by the Chinese Communist Party.

  Wang Yicheng’s lover recalled that after returning to China, Wang Yicheng built a first-class laboratory of Animal Husbandry Institute of Zhejiang Academy of Agricultural Sciences with the least money. After many days and nights, Wang Yicheng excitedly reported: I have done experiments in our own laboratory that can only be done in the United States.

  What is the weight of party member’s identity in Wang Yicheng’s heart? Li Junxing said that during his illness, Mr. Wang entrusted his students to pay party dues. When the students come to visit, Wang Yicheng will also ask if he has paid the party dues.

  "He is a returnee. He could have stayed abroad, lived a rich and comfortable life with luxury cars and luxurious clothes, but he chose to return to China because of the lack of animal husbandry talents in Zhejiang; He could have engaged in basic research, written papers, published monographs and become a master, but he chose the first line because pig farmers needed him; He can also choose to get rich first by going to the acupuncture point to get a red envelope, taking a part-time job as a consultant, and taking a drug rebate for a visit, but he does not want to defile Gao Jie’s soul and does not ask for it. "

  Tang Yong said that Wang Yicheng regards the needs of the motherland, his career and the needs of the people as his own needs. His belief is rock-solid, his career is more important than life, his service is above everything else, and his fame and fortune are as light as water.

  Xu Ruhai, director of the Pig Breeding Office of Zhejiang Academy of Agricultural Sciences, said that Wang Yicheng is worthy of the title of intellectual. He has pride and set an example for intellectuals.