The Supervision Committee of the Commission for Discipline Inspection of Nanchuan District of Chongqing keeps a close eye on the implementation of policies and the use of funds in the work of urban sanitation rectification, and strictly investigates acts such as corruption and embezzlement, plucking geese, eating and getting cards, and caring for relatives and friends. The picture shows the discipline inspection and supervision cadres (second from left and third from left) learning about the situation from the sanitation workers in Toudu Town. Zhao Xishe

　　Not long ago, Song Yuyou, former director of the Environmental Sanitation Management Department of Tianjin Binhai New Area Environmental Protection and Municipal Administration, was sentenced to 11 years and 6 months in prison for corruption and fined 1.1 million yuan.

　　The court found that Song Yu took advantage of his position in charge of the appearance of Binhai New Area, outdoor advertising management, sanitation vehicle procurement, acceptance, payment, rural garbage collection, transportation projects, etc., and sought benefits for others, demanding or illegally accepting money from others, totaling 4.07 million yuan. In addition, he also used an excuse to ask his subordinate units for benefits, and took kickbacks by purchasing condolences from employees, totaling 830,000 yuan as off-balance-sheet funds for others to keep, and then divided them among himself.

　　The appearance of the city represents the image of the city, which is related to the daily life of citizens, so all the work in the field of urban management has attracted much attention. In recent years, a number of related cases have been investigated and dealt with in various places. Some of them make profits by purchasing sanitation equipment, and they do not hesitate to tailor their bids for suppliers. Some of them ask their subordinates for benefits by applying for funds from their superiors, while others use advertising space management, garbage removal contracts, greening projects and construction projects to set rents for rent-seeking.

　　Self-willed expansion, "Tanghan Port" is in charge by itself.

　　In May 2009, Song Yuyou was transferred from the Armed Forces Department of Chadian Town, Hangu District, Tianjin to the City Appearance and Environment Management Committee of this district as the deputy director. In that year, Tanggu, Hangu and Dagang merged into Binhai New Area, and Song Yuyou was appointed as the deputy director of the Environmental Sanitation Management Department of Binhai New Area Environmental Protection and Municipal Administration of City Appearance, and was promoted to the director one year later. After the institutional reform in May 2015, he was transferred to the post of Director of Environmental Health Management Department of Binhai New Area Environment Bureau.

　　During the review and investigation in 2019, Song Yuyou admitted to the staff of the Supervision Committee of the Commission for Discipline Inspection of Tianjin Binhai New Area: "After being promoted to the director, it was a bit inflated. After all, from such a small place as Hangu, now this pond (selling), Hangu (selling) and (big) port are all in charge by themselves. "

　　Sanitation equipment seems inconspicuous, but it is valuable. Large pieces of equipment, such as washing and sweeping vehicles and compression garbage trucks, are often purchased in bulk, and the single amount reaches tens of millions of yuan. It is understood that Song Yu has the environmental sanitation management office, which has long been responsible for the procurement of sanitation equipment in the whole region. He has also become the target of some suppliers competing to win over and hunt.

　　According to Cui Xiaofei, member of the Standing Committee of the Commission for Discipline Inspection and Supervision of Binhai New Area, some suppliers often ask Song Yuyou to have dinner and drink to "communicate their feelings". "When pushing a cup for a change, the supplier will make some requests, and Song Yuyou didn’t reply immediately."

　　This silence or silence is nothing more than trying to grab more benefits. Some of Song Yu’s ideas are very simple. Suppliers want something from themselves. As long as they use their authority to meet the requirements of suppliers, suppliers will not report themselves. He gradually became fearless, no matter whether it was a gift, a valuable card coupon, a gift, or an invitation to eat, go to a karaoke bar, take a sauna, etc., all came to the net.

　　Customize the tender, "Gasser" takes the final payment, and the thank-you fee will be green all the way.

　　In the increasingly close contact, seeing that businessmen are easy to make money and lavish, Song Yu has a growing inner injustice. "Why do others have so much money?" I open a ‘ Big ’ Director, in charge of the environmental sanitation of the whole new district, how can it be inferior to others? "

　　As a result, Song Yuyou began to use his power to seek more generous "returns" for himself. The procurement of sanitation equipment in Binhai New Area needs to go through public bidding in the whole city, and the parameters of the required equipment should be reported in advance. The closer the enterprise production equipment is to this parameter, the greater the possibility of winning the bid.

　　Song Yuyou pegged to the link of "reporting" and made a crooked brain. The staff of the Supervision Committee of the Commission for Discipline Inspection of Binhai New Area introduced: "He will ask suppliers to provide product parameters in advance, and then tailor the tender documents to help these suppliers win the bid smoothly."

　　"Busy" is certainly not a white help. After helping suppliers win the bid, Song Yuyou will get a lot of "thank you fee". For example, during the period from 2015 to 2017, after Yantai Hyde Company won the bid for the sanitation equipment procurement project of Binhai New Area Environment Bureau, Song Yuyou accepted the entrustment of Sun Mou, the general manager of the company’s Tianjin branch, to provide him with assistance in vehicle procurement, acceptance and car purchase payment, and received cash of 300,000 yuan from him in the second half of 2017.

　　It is understood that in 2015, the Environmental Bureau of Binhai New Area launched a plan to update and purchase sanitation garden operation vehicles, with a total purchase of 150 vehicles, including 120 vehicles involving the financial funds of the new area, and the winning bid price totaled 70.594 million yuan. In 2017, the Environmental Bureau of this district purchased 20 snow removal vehicles and 25 compression vehicles through bidding, with a purchase fund of 12.086 million yuan. Many companies paid bribes to Song Yuyou for help, up to 700,000 yuan.

　　The so-called "thank you fee" is not only to help win the bid, but also to take good care of the subsequent things with a "green light". The staff of the Supervision Committee of the Commission for Discipline Inspection of Binhai New Area explained: "If the benefits are given, Song Yuyou can ‘ Add a plug ’ Let you get the final payment in advance. "

　　Exerting the power in his hands to the extreme, Song Yuyou got deeper and deeper.

　　On November 25, 2019, after being studied by the Supervision Committee of the Commission for Discipline Inspection of Binhai New Area and reported to the district committee for approval, it was decided to give Song Yuyou the punishment of expelling from the party and public office, and his suspected crimes were transferred to the judicial organs for legal treatment.

　　Appropriating snow melting fees depends on the money rather than the sky, and purchasing condolences.

　　How to outline Song Yu’s corrupt track, Cui Xiaofei summarized: "From being ‘ Hunting ’ Development to active hunting, and even plucking geese. Money is big or small, and things are big or small, as long as they are profitable. "

　　Not only asking the suppliers for the benefits, but also asking the subordinate units for Song Yuyou.

　　From November 2010 to May 2015, Song Yuyou took advantage of his position to apply for snow melting fees from the Finance Bureau of Binhai New Area and demanded bribes from subordinate units. "For example, even if it doesn’t snow much in Hangu, as long as you give money, I can apply for more money to clear the snow." The staff "resumed" the scene at that time.

　　Relevant financial documents show that in July, 2011, Hangu Municipal Administration of Environmental Protection and City Appearance received a total of 609,000 yuan from Binhai New Area Environment and Capacity Bureau. In December 2012, it received a total of 1.15 million yuan from the superior for environmental protection cleaning. As for the price behind it, Chen Mou, then director of Hangu Environmental Protection Bureau, confirmed that Song Yuyou had twice asked him for a total of 450,000 yuan, which he met by taking public funds.

　　What’s more, even if the Environmental Sanitation Management Office purchases condolences for sanitation workers, Song Yuyou has to "talk" with the store manager about how to return the points. "You can give me as much as I buy you." According to the confirmation of the parties, a condolence item of about 2 million yuan allowed Song Yuyou to account for 80,000 yuan.

　　Song Yuyou also demanded 300,000 yuan from Wang, then director of Tanggu Environmental Capacity Bureau, a subordinate unit, on the grounds of tight office expenses. In addition to distributing benefits to the staff in the department and entertaining the outside world, the rest are used to buy SLR cameras, Hetian jadeware and collectibles for the leaders in the department.

　　Advertising space management, garbage removal, urban greening, construction projects, urban management director has a good way to make money.

　　How powerful is a director of urban management bureau? Zhang Bin, former director of the Bureau of Urban Administration and Law Enforcement in Yeji District, Lu ‘an City, Anhui Province (Yeji Reform and Development Experimental Zone before February 2016), answered this question with various facts of accepting bribes.

　　Make money by using advertising space to operate and use. In the first half of 2014, the right to use advertising space obtained by an advertising decoration company in Lu ‘an was about to expire. Jiang approached Zhang Bin and asked for permission to continue using it. Zhang Bin accepted 10,000 yuan and cigarettes to help Jiang extend the right to use advertising space until the end of 2016.

　　Use the garbage removal contract to receive gifts. In January 2013, Liu signed a contract with the former Yeji Experimental Area City Appearance Administration (later transferred to the Urban Management Bureau) to be responsible for the removal and treatment of domestic garbage in the area. In order to thank and get Zhang Bin’s care in the aspects of garbage removal supervision, contract fee allocation and contract renewal, Liu gave Zhang Bin a gift card worth 10,000 yuan twice. Later, Liu not only got the contract renewed, but also increased the related expenses.

　　Rent-seeking by using urban greening projects. In 2015, arranged by Zhang Bin, the Urban Management Bureau of Yeji Experimental Area directly contracted out seven road greening and upgrading projects in the urban area to a garden company in Hefei for construction. Zhang gave Zhang Bin cash and shopping cards three times, totaling 45,000 yuan. In January 2017, Zhang learned that Zhang Bin was about to be transferred. In order to get the project payment in time, he came to Zhang Bin’s office and asked Zhang Bin for help. Zhang Bin agreed and accepted 10,000 yuan in cash, tobacco, alcohol and other property given by Zhang. Later, before leaving office, Zhang Bin signed and approved some project funds.

　　Collect money from construction projects. Under the care of Zhang Bin, Chen Mou, a legal person of an Anhui construction company, has successively undertaken a number of projects, such as Yeji Garden West Road Public Toilet Transfer Station Project, Innovation Road Parking Paving Project and Road Earthwork Backfilling Project. Chen Mou took the opportunity to "show" many times and gave Zhang Bin a total of 185,000 yuan in cash and a fuel card worth 5,000 yuan.

　　In October 2020, the court ruled in the first instance that Zhang Bin was sentenced to three years’ imprisonment and fined 300,000 yuan for accepting bribes and corruption.

　　In order to realize power, turn a blind eye to illegal buildings

　　Unlike Zhang Bin’s "piecemeal" collection of 5,000 yuan and 10,000 yuan, Gu Yixun is keen to accept Maotai and high-grade cigarettes, and even directly received a suite.

　　Since 2009, Gu Yixun has served as a member of the party group and deputy director of the former Zunyi County (now Bozhou District) Urban Management Bureau of Guizhou Province, deputy director of the former Zunyi County Urban Sewage Collection System Engineering Construction Command Office, and captain of the Nanbai Brigade of Zunyi City Comprehensive Law Enforcement Detachment, which has a profound influence on the local urban management system.

　　From 2015 to 2017, Gu Yixun received 38 bottles of "Feitian" Moutai with a total value of 48,562 yuan from Jiang, Zhao, Zhang and Han for 9 times. In the court, Gu Yixun’s defender suggested that the four people "are all relatives and friends of Gu, and there is no specific request when giving gifts, which is a normal human exchange".

　　That was not the case. After investigation, all four were responsible for the construction of each bid section of the original Zunyi County urban sewage collection system project, and they were the management clients of Gu Yixun. Knowing that the other party wanted something, Gu Yixun also used his power to seek benefits and accept property for him, which can be considered as his subjective intention to accept bribes.

　　In May 2014, Li gave Gu Yixun a 105-square-meter house worth more than 210,000 yuan. Its intention is to undertake the renovation project of the leakage part of the municipal solid waste treatment plant of the enterprises under the Urban Management Bureau, and Gu Yixun did provide help for it.

　　Investigating illegal buildings is the responsibility of the urban management department. In Gu Yixun’s eyes, this has become a tool for realizing power.

　　In February 2012, the planning and monitoring squadron of Nanbai Brigade of Zunyi City Comprehensive Law Enforcement Detachment found that Maqiao Swimming Pool was an illegal building, issued a notice of suspension of construction and initiated an investigation. In the meantime, investigators clashed with illegal construction workers. Cai, then secretary of the Party branch of Bailong Community, and Long, then director of the community neighborhood committee, found Huang Xiaowu, then secretary of the Party Committee of Nanbai Town. Huang Xiaowu greeted Gu Yixun on the pretext that the project was a mass public welfare project. Gu Yixun knew that Maqiao Swimming Pool was an illegal building, but he did not investigate and deal with it as required, nor did he submit it for approval as required. More than a year later, the illegal construction defrauded the land acquisition compensation of 6.52 million yuan during the relocation, which caused great losses to the country.

　　In November 2020, Gu Yixun was sentenced to 5 years in prison and fined 200,000 yuan for accepting bribes and abusing his power.

　　Plug the loopholes in the system and strengthen supervision over key positions.

　　Song Yu’s transformation is due to the decline of ideals and beliefs and the passing of theoretical study. Song Yuyou admitted that his ideological understanding and theoretical study were only satisfied with copying notes and reading newspapers, and he didn’t really take it to heart.

　　During the investigation, to the surprise of the investigators, the person in charge of Party building in Song Yuyou’s unit could not even answer the party’s "six disciplines". "It is conceivable to what extent they have relaxed their study of the party’s policy theory." The case handlers are emotional.

　　"The loopholes in the system and the lack of supervision of key positions are also one of the main reasons for the problems." Cui Xiaofei believes that "for some key procurement and bulk procurement issues, we must strictly implement the bidding procedures, including a series of processes such as approval, payment and acceptance, and we must have a strict system."

　　"Talking to the mall is all about himself." The relevant person in charge of the Urban Management Committee of Binhai New Area noticed this detail. "There should be more than three people on some key matters, and there is a supervision for each other, so you can’t go alone." After Song Yuyou’s case happened, the Urban Management Committee of Binhai New Area strengthened the system construction, implementation and supervision, especially for the allocation and use of large funds, and introduced relevant systems to avoid the recurrence of problems.

　　In response to Gu Yixun’s typical case, the Supervision Committee of the Bozhou District Commission for Discipline Inspection of Zunyi City dug deep into the root causes, urged the crime-causing unit to establish a "list of responsibilities, list of problems, list of rectification, and list of results", promoted the improvement of eight systems, standardized 2457 items of laws and regulations and 16 items of administrative licensing items on the Internet, and conducted 447 reminder talks to make the case clear and serve as a warning.

　　Lack of supervision can easily breed corruption. Zhuang Deshui, deputy director of Peking University Public Policy Research Center and Clean Government Construction Research Center, believes that corruption in urban management and sanitation departments is basically relying on mountains and water to make use of their professional advantages, power status and supervision convenience to implement corruption, which has industrial characteristics.

　　How to rectify? Zhuang Deshui suggested: on the one hand, we should strengthen system construction, supervision and management and warning education in related fields, increase information disclosure, take the initiative to accept social supervision, and improve the integrity level of the whole industry. On the other hand, it is necessary to strengthen the reform of institutional mechanisms in related fields, strengthen internal power constraints, redistribute system resources, and break the monopoly of resources in people’s livelihood. In addition, in view of many problems occurring in the bidding process, it is particularly important to establish institutional guarantee for related procurement behaviors.

　　"Problems in the industry sector are often due to its monopoly of special service resources. The current management system should be reformed, so that the urban management and environmental sanitation system can get rid of the simple management department orientation and gradually return to the social service standard. The key point is to guard against departmentalism and break the interests of departments. The reform in this area has more long-term significance. " Zhuang Deshui said. (Reporter Guan Wei)

CCTV News:According to "Voice of Cultural Travel" in WeChat official account, recently, 10 departments including the Central Propaganda Department, the Central Network Information Office, the Foreign Affairs Office of the Central Committee, the Ministry of Foreign Affairs, the Ministry of Education, the Ministry of Public Security, the Ministry of Civil Affairs, the Ministry of Culture and Tourism, the State-owned Assets Supervision and Administration Commission and the General Administration of Market Supervision jointly issued the Notice on Further Strengthening the Standardized Management of Forum Activities, and put forward 10 suggestions for forum activities (including forums, summits, annual meetings and other forum-like meetings) held by various subjects to the public.

"Notice" requires that forum activities must adhere to the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, practice socialist core values, abide by relevant laws, regulations and policies, and ensure correct political orientation, value orientation and public opinion orientation. All kinds of social subjects holding forum activities should be registered according to law and have legal status. Enterprises and social organizations that are not legally registered or have no actual undertaker may not openly hold forum activities for the society. The names of forum activities should be accurate, standardized and be worthy of the name, and the words "China", "China", "the whole country", "the world", "summit", "high-end" and "peak" should not be used at will. The theme setting of forum activities shall not exceed the responsibilities of the organizer, and the establishment of sub-forums, sub-forums and parallel forums shall closely focus on the theme of the main forum activities.

The "Notice" emphasizes that on the one hand, we will severely crack down on all kinds of illegal activities in forum activities, focusing on cracking down on illegal activities such as forum activities, "cottage" forum activities, and fraudulent wealth collection in the name of forum activities, clarifying the responsibilities of various regulatory departments and forming a long-term crackdown mechanism; On the other hand, we will encourage and support the legal compliance forum activities, and create a number of exemplary and leading brand forum activities by strengthening publicity and promotion, providing business guidance and giving praise and rewards.

The "Notice" puts forward specific requirements for social organizations, party and government organs and their directly affiliated units to hold forum activities, and further clarifies the responsibilities of the competent host, territorial management and industry management. The "Notice" puts forward requirements for the venue providers and publicity and promotion platforms of the forum activities, and at the same time emphasizes the need to strengthen credit management and social supervision, and bring the subjects who hold forum activities in violation of laws and regulations and cause adverse social impacts into the scope of credit management, give priority supervision, and encourage all sectors of society to complain and report and safeguard their rights according to law.

Since March this year, the Propaganda Department of the Central Committee, the Ministry of Culture and Tourism and other departments have jointly deployed a nationwide special clean-up and rectification work for forum activities. All localities and departments have earnestly implemented and actively cooperated, cracking down on a number of illegal activities, and the chaos of forum activities has been effectively curbed. The purpose of issuing the Notice is to consolidate the results of clean-up and rectification, continuously crack down on illegal activities, further standardize management, continuously improve quality, and give full play to the positive role of forum activities in economic, social and cultural development.

Notice on Further Strengthening the Standardized Management of Forum Activities

Departments (bureaus) of culture and tourism of all provinces, autonomous regions and municipalities directly under the Central Government, Party Committee Propaganda Department, Party Committee Information Office, Foreign Affairs Office, Education Department (Education Committee), Public Security Department (Bureau), Civil Affairs Department (Bureau), State-owned Assets Supervision and Administration Commission, and Market Supervision Bureau (Department, Committee):

In recent years, forum activities have played an important role in promoting economic and social development and ideological and cultural exchanges, but at the same time, there are also some problems such as fake official institutions and formal organizations holding "cottage" forum activities, illegally carrying out appraisal and commendation activities, illegally charging fees to collect money, arbitrarily naming them as high-standard names, overlapping themes and vague content, which have caused waste of economic and social resources, disrupted market order and harmed the legitimate interests of the people. In order to further crack down on illegal activities and standardize the management of forum activities, the following work requirements are put forward for all kinds of forum activities (including forums, summits, annual meetings and other conference activities with forum nature) held by various subjects to the public.

First, adhere to the correct orientation. To hold forum activities, we must adhere to the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, practice socialist core values, and abide by relevant laws, regulations and policies. Organizers should earnestly perform their main responsibilities, strengthen the audit of the content of the event and the management of the whole process of the event, ensure that the forum activities adhere to the correct political direction, value orientation and public opinion orientation, strive to improve the quality of the forum activities, and give full play to the positive role of the forum activities in economic, social and cultural development.

Second, standardize the main body, name and content of forum activities. All kinds of social subjects holding forum activities should be registered according to law and have legal status. Enterprises and social organizations that are not legally registered or have no actual undertaker may not openly hold forum activities for the society. The names of forum activities should be accurate, standardized and be worthy of the name, and the words "China", "China", "the whole country", "the world", "summit", "high-end" and "peak" should not be used at will. The content of forum activities should focus on the center, serve the overall situation, pay attention to quality and effectiveness, and the theme setting should not exceed the responsibility of the organizer. The establishment of sub-forums, sub-forums and parallel forums should closely focus on the theme of the main forum activities.

Third, severely crack down on all kinds of illegal acts. Focus on cracking down on illegal activities such as forum activities held by unregistered subjects to the public, "cottage" forum activities, and fraudulent wealth collection in the name of forum activities. Public security departments crack down on illegal fund-raising, illegal business, pyramid selling, fraud and other illegal and criminal acts according to law. Market supervision departments strictly investigate and deal with illegal charges and false propaganda in forum activities. Civil affairs departments severely crack down on all kinds of illegal social organizations that hold forum activities, and investigate and deal with social organizations that violate laws and regulations on the registration and management of social organizations in holding forum activities according to law. The competent department in charge of commendation and awards shall take measures such as stopping the activities, investigating and dealing with them according to law, ordering rectification, and investigating the responsibilities of relevant personnel.

Fourth, standardize social organizations to hold forum activities. Social organizations holding forum activities shall perform internal working procedures in accordance with the articles of association and perform relevant procedures in accordance with the relevant provisions of their competent units. The theme of the forum should conform to the purpose and business scope stipulated in the articles of association; In cooperation with other units to hold forum activities, it is necessary to strengthen the audit of the qualifications and capabilities of the cooperative units and strengthen the supervision and management of the whole process of the activities; Not only in name, not involved in management, not to cooperate with illegal subjects to carry out activities.

Five, standardize the management of party and government organs and their subordinate units to hold forum activities. In addition to the forum activities decided by the State Council of the CPC Central Committee, the party and government organs and their directly affiliated units shall strictly perform the approval procedures when holding forum activities. Provincial and ministerial party and government organs, people’s organizations, and social organizations approved by the State Council to be exempted from registration to hold new forum activities should be reported to the CPC Central Committee and the State Council for approval; The party committees and governments of all provinces (autonomous regions and municipalities) are responsible for examining and approving the forum activities held by regions, departments and units below the provincial level in the region; The central and state organs, people’s organizations and social organizations exempted from registration with the approval of the State Council are responsible for examining and approving the forum activities held by their subordinate organs and directly affiliated units. Establish a reserved list of forum activities by classification, and implement record management for forum activities within the list. Party and government organs at all levels and their directly affiliated units will no longer hold forum activities outside the reserved list in principle. It is really necessary to add, should be strictly examined and demonstrated, according to the procedures for approval into the list management. The examination and approval of the forum activities of the party and government organs and their directly affiliated units shall follow the principles of total control, strict scale control, strict economy, and practical results, so as to prevent formalism and extravagance. Implement the spirit of the eight central regulations and their detailed rules, and standardize party member leading cadres to attend forum activities. Foreign-related forum activities shall be handled in accordance with the relevant regulations on foreign affairs management, and party and state leaders, other leading cadres and important foreign guests shall be invited to attend the forum activities.

Six, encourage and support the legal compliance forum activities. For forum activities with standardized organization, correct orientation, excellent effect and great influence, all localities and departments should support them by strengthening publicity and promotion, providing business guidance, giving praise and rewards, etc., and create a number of exemplary and leading brand forum activities to help forum activities play an active role in the development of high-quality services.

Seven, the implementation of the host responsibility and industry supervision responsibilities. The organizers of the forum activities should earnestly fulfill their main responsibilities, strengthen the management of the whole process of the forum activities, and formulate emergency plans to ensure the healthy and orderly development of the activities. The central and state organs should strengthen the standardized management of forum activities held by their subordinate units, and the competent departments of forum activities in all provinces (autonomous regions and municipalities) should earnestly perform their responsibilities of territorial management of forum activities, improve the working mechanism, improve the management system, and strengthen the standardized management of forum activities held by various subjects in the region. All industry management departments should strengthen the business guidance and industry supervision of the forum activities in this industry and this field.

Eight, strengthen the standardized management of the main body of the venue. The main body of the forum venue shall not provide convenience for illegal forum activities. Before signing a contract and providing services, the identity authenticity and legality of the main body of the forum activities shall be verified, and the forum venue shall not be provided for the main body that has not been legally registered. Found that there are illegal clues, should promptly notify the relevant departments.

Nine, standardize the media platform to promote the forum activities. News media, website platforms and public accounts shall not publicize or report illegal forum activities, or advertise or provide communication channels for them; In order to check the information content related to the forum activities, we have to publicize and exaggerate the publicity.

Ten, strengthen credit management and social supervision. For the main body that holds forum activities in violation of laws and regulations and causes adverse social impact, in addition to dealing with it according to relevant laws and regulations, the relevant competent departments should bring it into the scope of credit management. All relevant departments should promote information sharing, and focus on the supervision of forum activities and organizers with bad credit records. Smooth channels for reporting complaints, encourage the broad masses to actively participate in the activities of the forum to crack down on violations of laws and regulations, and encourage the organizers of the compliance forum to safeguard their rights and interests according to law.

All localities and departments should further improve their political stance, conscientiously implement the spirit of this circular, strengthen their responsibility, build an efficient and orderly working mechanism in accordance with the requirements of overall coordination, graded responsibility, classified management and linkage between the upper and lower levels, strengthen organizational leadership, compact responsibilities at all levels, adhere to problem-oriented, treat both the symptoms and the root causes, and make precise policies to promote the healthy and orderly development of forum activities.

　　CCTV News:According to the latest data released by the National Bureau of Statistics, in May, driven by the sustained release of macro-policy effects, the improvement of external demand and the May Day holiday, the service industry, consumption, import and export rebounded, industrial production maintained rapid growth, transformation and upgrading continued to advance, and China’s economy continued to pick up.

　　Consumption accelerates, domestic demand recovers, and domestic demand drives continuous activation.

　　The fundamentals are very important when the economy is unstable. In May, the driving force of domestic demand continued to activate, and the total retail sales of social consumer goods reached 3,921.1 billion yuan, up 3.7% year-on-year, 1.4 percentage points faster than last month.

　　Investment in manufacturing and high-tech industries grew rapidly.

　　In the first five months, the national investment in fixed assets (excluding farmers) was 18.8 trillion yuan, a year-on-year increase of 4%. Among them, investment in manufacturing industry and high-tech industry increased by 9.6% and 11.5% respectively.

　　External demand continued to improve. In May, the total import and export volume of goods increased by 8.6% year-on-year, 0.6 percentage points faster than last month. In the first five months, the import and export scale of goods reached a record high in the same period.

　　With the continuous release of macro-policy effects, in May, the added value of industrial enterprises above designated size increased by 5.6% year-on-year, and 90% of regions and 80% of industries achieved growth. The service industry production index increased by 4.8% year-on-year, 1.3 percentage points faster than last month.

　　New quality productivity highlights new kinetic energy and vitality of economy

　　Many indicators related to the quality of development highlight the new kinetic energy and vitality of the economy. In the first five months, the investment in purchasing equipment and tools increased by 17.5% year-on-year, and the investment in technological transformation of manufacturing industry increased by 10% year-on-year, which will greatly stimulate the new quality productivity in traditional manufacturing industry.

　　International institutions have raised China’s economic growth expectations.

　　Recently, the World Bank, the International Monetary Fund and other international organizations and institutions have raised China’s economic growth expectations. Liu Aihua said that although the external environment is complicated and changeable and the domestic economy is facing some difficulties and challenges, the fundamentals of China’s economic recovery and long-term improvement have not changed.

　　From the perspective of production, innovation kinetic energy has been continuously cultivated and enhanced, and industrial transformation and upgrading have been solidly promoted; From the demand point of view, with the implementation of consumption promotion policies and the innovation and expansion of consumption scenarios, consumption potential is expected to be further released.

　　Expert: The policy continues to exert its strength in expanding demand.

　　Experts believe that looking forward to the next stage, external demand will continue to maintain resilience, and exports will maintain rapid growth in the short term, which will boost the formation of related industrial chains. Policies continue to play a role in expanding demand, especially fiscal policy, which has sufficient room for development and is expected to play a supporting role.

　　China’s economy continues to pick up and improve.

　　The World Bank recently released the China Economic Briefing, which raised China’s economic growth forecast by 0.3 percentage points in 2024. On June 17th, the National Bureau of Statistics introduced the operation of the national economy in May, and various economic indicators continued to rise to a good trend, which attracted public attention.

　　South Korea’s "Asian Economy": Export growth rate hit a new high.

　　The article points out that since 2024, China’s foreign trade has gone out of a very difficult rebound curve, and external demand has continued to recover. Data show that in May, the total import and export volume of goods in China increased by 8.6% year-on-year. In May, the export growth rate hit a new high since 2024, and the competitiveness of China’s commodities is still very strong. The analysis pointed out that the export data grew steadily, far exceeding the market expectation, and the trade surplus expanded, showing the very strong development momentum of China’s export industry.

　　Pakistan’s "National Daily": The consumer market is gradually picking up.

　　In May, China’s consumer price index rose for the fourth consecutive month, and China’s domestic consumer market showed signs of recovery. More and more people chose to travel and eat. The latest consumer confidence survey shows that during the Dragon Boat Festival holiday, the overall number of travelers is considerable, highlighting the vitality of China’s domestic consumer market. The China Municipal Government has also introduced a trade-in policy to encourage consumers to upgrade household appliances at preferential prices, and at the same time allow industrial enterprises to replace old machines with new ones.

　　Sin Chew Daily, Malaysia: Strong domestic demand.

　　In May, the total retail sales of social consumer goods, as a "barometer" of consumption, increased by 3.7% year-on-year, and the retail boom index maintained growth, and offline consumption steadily picked up, indicating that the consumer market in China continued to improve. The traditional physical retail industry in China actively promotes reform and innovation, and promotes a more balanced relationship between supply and demand. The retail market is expected to achieve steady growth. The basic role of consumption in driving China’s economic growth continues to increase, and China’s economy will usher in more strategic opportunities.

　　Hong Kong’s South China Morning Post: Macro-policy effects continue to be released.

　　The article pointed out that in May, the added value of industrial enterprises above designated size increased by 5.6% year-on-year, and 90% of regions and 80% of industries achieved growth. Many authoritative organizations have raised their forecasts for China’s economic growth, showing their recognition of China’s "high-quality" economic growth. The upward forecast is mainly based on objective economic data and a series of measures taken by China government to promote economic growth. A more balanced and comprehensive policy is an important guarantee for China’s sustained economic recovery.

On December 7th, China Unicom released the 5G industry private network product system 2.0 (namely "5G private network PLUS") at the 2021 Partner Conference "5G Application Sailing Innovation Summit Forum", which was witnessed by partners such as Xintongyuan, China Aviation Oil, Iflytek, Huawei, Yitong Technology, ZTE, AsiaInfo and Inspur.

According to Xue Jiping, senior vice president of China Unicom’s government and enterprise group, the product system 2.0 of 5G industry private network has the characteristics of network customization, cloud edge collaboration, intelligent terminal, intensive operation, security systematization and service integration. Compared with the product system 1.0 of 5G industry private network, it has achieved network leap, industry leap and service leap.

Network Leaping: From "Spark" to "Start a prairie fire"

In terms of network leapfrogging, China Unicom has built a three-dimensional network architecture in which 5GCs concentrate on one cloud and distribute one network, so as to quickly realize innovation, namely, access to the network, verification, commercialization, and large-scale promotion of the whole network.

-"Unicom’s 5G private network PLUS" has enhanced the ability of wide-area roaming. In the post-epidemic era, "safe access to the industry intranet nationwide" has become the common demand of social and people’s livelihood services such as government affairs, education, medical care, etc. Unicom has customized a "roaming with the company" scheme beyond 3GPP standards. Compared with the traditional way of accessing the intranet through VPN, this scheme has the advantages of anytime and anywhere access, safety and credibility, and ultra-low delay.

-"Unicom 5G Private Network PLUS" has enhanced the convergence ability of local computing network, comprehensively upgraded and supported 5G LAN, high-precision timing, integrated positioning, 5G TSN and other functions, and provided "integrated, open and flexible" MEC edge computing and "network edge collaboration" service based on MP2 customized interface, realizing the extension of 5G applications from the park to the production line and from the peripheral auxiliary link to the production core link.

-"Unicom 5G Private Network PLUS" has enhanced the end-to-end high stability and reliability. Through the functions of different frequency coverage, base station backup, carrying double links, network pooling, double transmission and selective reception, high reliability MEC and so on, the high availability of five 9s is realized. In the extreme case that the connection of the 5G public network is interrupted, the 5G private network PLUS can also ensure the inertial operation of the park business and help the safety production to a new level.

Industry Leaping: From "Connection" to "Application"

In terms of industry leapfrogging, China Unicom subdivides application scenarios for industries, carries out network scheme baseline and network configuration template, and supports large-scale delivery of 5G private networks.

-"Unicom 5G Private Network PLUS" has enhanced the ability to customize network slicing in the industry, and launched three types of products: first class, business class and economy class, providing secure and isolated network services with customizable functions for different vertical industry scenarios, and providing users with deterministic, high-quality and differentiated business experiences.

-"Unicom 5G Private Network PLUS" has enhanced the multi-level computing power scheduling capability, and launched two types of MEC edge cloud products. The exclusive mode provides plug-and-play integrated services for specific customers in the park, and the sharing mode provides multi-tenant isolation services for industrial clusters and other scenarios. Based on cloud-edge collaboration and industrial ecological aggregation capabilities, 100+ applications such as AI quality inspection, AR-assisted assembly, cloud PLC and Cloud VR are integrated into the car.

-"Unicom’s 5G private network PLUS" has enhanced the network-side collaboration capability. Based on "network software, software hardware and hardware intelligence", it has opened the SDK capability of Yanfei’s 5G module to the industry, and built customized terminals for industries such as 5G industrial gateway, 5G power timing CPE, 5G explosion-proof camera and 5G roadheader, so as to flexibly adapt to the personalized scene requirements of customers such as industry, electric power and mining.

Service Leaping: From "Offline" to "Online"

In terms of service leapfrogging, China Unicom adheres to the intensive operation concept of "one point access, serving the whole country", and comprehensively upgrades the 5G application mall and the 5G private network operation platform, so as to make customers in the industry feel comfortable in buying, building and using.

-"Unicom 5G Private Network PLUS" has enhanced the ordering ability of private network products. Relying on the 5G application mall, it has created a unified product ordering portal, aggregated terminals, networks, platforms, applications and integrated services, and supported customers to purchase on demand and place orders independently by way of "shopping cart".

-"Unicom 5G Private Network PLUS" has enhanced the one-click opening capability of private network products. Relying on the operating platform of 5G private network, it automatically transfers product orders to business subsystems such as number card, network slicing arrangement, MEC, etc., taking the lead in running the whole process of 5G private network in the industry and providing gold medal services for world-class business issuance.

-"Unicom 5G Private Network PLUS" enhances the one-stop service capability of private network products, and relies on "5G Private Network Health Manager" to provide customers with visual, available, maintainable, manageable and controllable "five possibilities" self-service capability. In addition, according to the customization requirements of industry customers, we can provide value-added professional services such as "consultation, planning, construction, maintenance, optimization and re-insurance" as needed to ensure the high-quality delivery and operation of the 5G private network.

The 5G wind is strong and sailing is just the time. The 5G private network has become a new engine for vertical industries to promote innovative applications of 5G, expand production efficiency and speed up digital transformation. China Unicom will actively implement the five special actions of "Strong Foundation Action, Engine Action, Escort Action, Co-creation Action and Blooming Action" for 5G applications, and rely on the 5G private network PLUS to provide customers with a new base for end-to-end 5G industry solutions, enabling thousands of industries to transform and upgrade intellectually.

　

Editor’s lead: Nowadays, more and more people keep pets, and various offline pet services are also developing in full swing. However, online pet apps are all outstanding. Why is this? Is online pet demand a false demand? In this paper, the author selected Boqi Pet and Chongming two apps, both of which focus on shopping malls and social interaction, and made an analysis and comparison. Let’s take a look.

When the material foundation reaches the corresponding level, the spiritual needs become particularly prominent. In a modern society with relatively perfect materials, people often need spiritual comfort in different ways. It is worth noting that more and more urban residents choose to keep pets as their spiritual sustenance.

The number of urban residents keeping pets exceeds 100 million, and pet services such as offline pet shops and pet hospitals are developing in full swing, but online pet apps have been developing for a long time. After years of failed online pet apps, many people and even investors think that "pet apps, especially pet social apps, are false demands".

Is this really the case? I hope this analysis of competing products can provide readers with some thinking reference.

According to the analysis and prediction of Ai Media’s White Paper on Pet Industry Consumption in China, the scale of pet industry in China will reach 348.8 billion yuan in 2021. In recent years, the scale of pet industry will continue to expand, and it is expected to reach 445.6 billion yuan in 2023. The scale of pet industry is expanding rapidly, and the market development prospect is improving.

In the pet industry, pet food accounts for 40%, followed by pet medical treatment, aquarium exotic pets, pet service, pet supplies and pet trading. Pet basic services occupy an absolute position in the industry, and the deep-seated consumer demand of pet owners has not yet matured. The forms of pet service are becoming more and more abundant. With the upgrading of residents’ consumption and the change of pet concept and pet role, the pet service industry will grow steadily.

According to Ai Media data, in 2021, the age distribution of pet owners is between 85 and 95, and the age level is younger. There are more female owners than male owners, reaching 61%; The academic background is mainly undergraduate, which can reach 74%; Most pet owners are married with children, reaching 61%.

According to the data of Ai Media, in the investigation of pet-keeping motives, 90% of pet owners keep pets for emotional motives such as adding interest, decompressing and relieving loneliness. Heavy work constantly squeezes the lives of modern people, and pets can bring more happiness to people and help modern people to relieve stress and loneliness.

Most of the pets are friends and family members with companionship function, and 20% of pet owners regard their pets as children, and cultivate love through similar parenting relationships.

From the above, it can be further concluded that pet owners are mainly young people with high education and spending power. They generally keep pets for emotional motives and can give them care to some extent.

It can be concluded from the above data that at present, the pet industry is still dominated by entities, and the development trend of online main business is homogeneous, leaning too much towards shopping malls. Pet app is still in the exploration stage, and its functions are mainly limited to: drying (sharing status), purchasing (consulting pet diseases, pet breeding experience, etc.), buying (purchasing pet products), and shopping (O2O, online diversion to offline).

Generally speaking, the pet APP market is a relatively blank market, and an APP with quality and connotation that can satisfy pet lovers in all aspects has not yet come out.

According to the current development status of the pet industry and the development trend of content socialization, this paper selects Boqi Pet and Chongming, both of which focus on shopping malls and socialization, to analyze and try to explore the current living conditions of pet apps.

In the function of the mall, the construction of Boqi Pet Mall is more perfect, covering all aspects of pet goods, and at the same time, adding interest to the mall through various activities; However, Chong Ming is slightly inferior, with key functions but not enough interest and classification science.

To a certain extent, this is due to the different positioning of the two. Chong Ming started in the community and spent more energy on community construction. The mall is currently in its infancy; The primary goal of Boqi pet is to build a shopping mall, which is qualitatively different from the rationality of functional partition and the beauty of page design.

The community construction of Chong Ming is based on the possible problems of pet owners at all stages, but the classification is too detailed and does not have a certain general classification. Boqi pets pay attention to the construction of classification, and add dynamic recommendations based on five major sections. Although it has generalization and beauty, there is no qualitative breakthrough in functional construction.

At present, the biggest problems of the two are: low willingness of users to participate in the community, low intensity of interaction, and users’ dependence on their pet community is far lower than other social media.

Boqi pet:

Pet Ming:

1) Boqi pet

Advantages:

• Interest recommendation, know user preferences in advance, and make targeted recommendations.
• You can skip directly without choosing a pet.

Disadvantages:

• The location permission query does not set the Disagreement option.
• Mobile phone number must be bound.
• There are many kinds of pets, but they are incomplete

2) Chong Ming

Advantages:

• The registration page is soft and friendly.
• There are fewer registration processes.
• Multichannel login

Disadvantages:

• High entry threshold, only for people with cats or dogs.

Boqi pet operation mode:Open the channel between private domain and public domain, public domain customers are oriented to private domain, and attach importance to high-value users in private domain; Multi-channel combination of innovation, reaching different types of users, so that the efficiency of innovation is the highest; Three-step operation:

1. Savage growth stage: all users are indiscriminately drained to the private domain traffic pool, and the number of users increases sharply.
2. Classified operation stage: classified and layered operation according to user tags.
3. Strategic operation stage: At present, we use all resources, combine public domain and private domain to run business, and pay attention to the opening of the whole platform and the management of users’ whole life cycle.

Chong Ming operation mode:Focus on community advantages, export community content through multiple channels, and attract users with independent brands as the core.

Summary:Boqi Pet and Pet Ming operate in two different ways. Boqi Pet adopts the strategy of giving priority to private domain traffic, converting users to private domain through various public domain channels, and operating the brand in all directions. Boqi Pet APP is only a part of its private domain.

Recently, Chong Ming’s operation focused on expanding its own brand and strengthening the construction and promotion of its own brand. However, in reality, the operation began to gradually withdraw from the social platform. Take Chong Ming’s recent Weibo as an example, the time was fixed on November 18, 2021.

Boqi pet:Ensure the largest traffic entrance and integrate all available resources. There are Tmall, JD.COM, Tik Tok, bilibili, Xiaohongshu, Douban, Zhihu, Weibo and other entrances online; There are shops and exhibitions exposed offline; In addition, there are advertisements in the circle of friends.

Pet Ming:Multi-channel social media put in content, major application markets went online, and launched their own pet products brand of the same name "Chong Ming".

Summary:Boqi pets improve their exposure through high coverage and high frequency promotion mode. However, the promotion of pet Ming is weak, and there are many ways to promote it, but the form and frequency of promotion are far less than that of Boqi pet.

The promotion of both on social platforms is based on cute animals (that is, community content), but there is no breakthrough construction in the APP community, and the traffic attracted is also lost in a short period of time.

Both Boqi Pet and Chong Ming are profitable by selling goods in shopping malls, which are too single and lack of interest, and the replacement rate by large shopping platforms is high.

According to Ai Media Consulting, there are three typical business models of Internet pet service: pet e-commerce model, pet community model and pet online to offline.

At present, different enterprises adopt different modes, some adopt a single mode, and some adopt a mixed mode (adopting two or more modes, such as e-commerce+community, community +O2O, etc.). In addition, it also includes pet medical treatment (mainly online consultation, taking JD Health Pet Hospital as an example), intelligent hardware, pet consultation platform and pet store management system.

As far as the current Internet pet service is concerned, pet e-commerce has an absolute advantage, with large-scale online shopping platform and old pet e-commerce brand "Boqi Pet" as the main force in the industry. According to relevant data, the market share of the top five domestic brands is less than 20%, and the platform brand effect is even greater.

In the composite mode, all platforms have adopted the mode of e-commerce+community+medical care. No matter what the initial development is, in the construction process, the development direction is biased towards e-commerce, and the pet shopping market of the immature non-large online shopping platform is further divided.

In the market competition, the competitors of a single e-commerce development platform are far from their own homogeneous platforms, but those online shopping malls (Tmall, JD.COM, etc.) that have already occupied an absolute position in the shopping market.

On April 14th, 2022, Boqi Pet (BQ.US) received a letter from NYSE on April 5th, informing the company that its total market value and shareholders’ equity were lower than the compliance standards of NYSE. It is not known whether the platform economy developed by the single and independent pet mall can continue its previous glory, but the author believes that the difficulties faced by the relatively single pet mall development model will only become more and more severe.

In the process of searching the information of pet socialization, I found some interesting views on pet socialization.

Pet socialization = pseudo-demand?

In the public information arrangement of Tencent.com in 2019, we can see that after 2012, the online platform focusing on pet socialization, after experiencing the entrepreneurial fever and investment fever, the overall living situation is not optimistic.

So, is pet socialization really a false demand?

I don’t think so. On the contrary, it should be the core of a pet internet service construction, but there is no effective construction experience in the market at present.

1) community access is strict, and effective interactive crowds are isolated.

In the process of understanding these social apps containing pets, the author found that community designers set strict access to the community. Take the community of Boqi Pet and Weibo, a pet blogger in Weibo, for example, this featured recommendation of Boqi Pet has only won 16 likes, while the blog post of the pet blogger published just four hours ago can get 6000+ likes.

What the community needs after all is interaction. Without interaction, the community can only be a stagnant pool. How can we talk about further development? In the construction of pet socialization, the entry threshold is generally too high, but in reality, it is often some "cloud pet parents" who interact with dynamic publishers.

In the first step of entering the community, this group of people with great power is isolated. To a certain extent, it not only reduces users, but also weakens the enthusiasm of pet users for dynamic output. The demand for the platform by pet owners is naturally much lower than that of other social platforms.

2) The community construction is homogeneous, and the platform community is highly replaceable.

From the following survey data, it can be seen that in 2021, users interested in pets in China showed great concern about pet topics, but the attention channels were concentrated in comprehensive social apps such as Tik Tok in Weibo.

Modern social interaction needs to be unique. Zhihu is famous for its knowledge-based social interaction, and Douban is famous for its group social interaction. What kind of attitude should pet social interaction take in the public view?

The author believes that "pet socialization" should be redefined. The definition of pet socialization given by most pet community apps on the market is: pet socialization refers to the socialization of pet owners with other pet owners by posting dynamic and private messages. Social ways are single and boring.

According to relevant reports, the behavioral motivation of pet owners to share the news is often to get attention and evaluation, and they have certain exclusive psychology. It is often the pet lovers who can give their pets the most initiative.

Therefore, the concept of pet socialization needs to be redefined by relevant practitioners.

The author believes that pet socialization needs to be discussed through three questions, that is, who socializes? Socialize with who? How to socialize? Pet socialization includes four subjects, namely, pets, pet owners, other pet owners and pet lovers. Social behavior needs to be further explored based on these four aspects.

Can pets socialize with pets, and can pets socialize with other pet owners? How do pet owners socialize? How do pets connect with pet lovers? In the social process, what form can’t be achieved by external social functions and is irreplaceable?

When there is a real platform to clarify the relationship between them and build channels between them through appropriate forms, it will naturally usher in the prosperity of pet socialization.

At present, the online pet service market is still in the primary stage, with scattered industries and low industry concentration, and lacks a lasting one-stop pet service platform. Resources are scattered on various platforms, and it is necessary to run step by step to meet the needs of pets. Pet owners are miserable.

The author believes that online pet service is still a blue ocean at present, and whoever occupies a place in the pet social ecosystem first can become the leader of online pet service first.

Note: All the above are the opinions of new learners. If there are any mistakes, please correct them.

　

This article was originally published by @noora. Everyone is a product manager. It is forbidden to reprint without permission.

The title map comes from Unsplash and is based on CC0 protocol.

At the intelligent strategy conference on February 10, BYD officially released the national intelligent driving strategy, announcing that all models will be equipped with advanced intelligent driving technology, covering the price range of 70,000 to 200,000. Among them, Eye of God C, as a smart driving scheme tailored by BYD for the public, has opened a new chapter in smart driving with its powerful functions and affordable prices. Wang Chuanfu, chairman and president of BYD Group, stressed at the press conference: "Good technology should be available to everyone!" This concept not only embodies BYD’s persistent pursuit of technology popularization, but also points out the direction for the intelligent development of China automobile industry.

Eye of God C is an important part of BYD’s Eye of God technology matrix. It is equipped with forward-looking tri-eye 5R12V sensing hardware and end-to-end control algorithm, achieving four leading positions in architecture, sensor, algorithm and data. Its high-speed navigation HNOA function can complete tasks such as up/down ramp, lane keeping and cruise driving on high-speed and urban expressway, which greatly improves the convenience and safety of driving. In addition, parking service AVP function makes users no longer have to worry about parking, and memory navigation MNOA provides intelligent services for high-frequency travel routes, such as starting and stopping traffic lights and passing through complex intersections. Help China brand to grow upward.

BYD Eye of God C not only performs well in function, but also sets an industry benchmark in safety. The high-speed navigation function can realize intelligent driving for more than 1,000 kilometers, and the AEB function can stop stably at 100km/h, and the AEB capability of 120 km/h and 140 km/h will be gradually released in the future, and the success rate of parking service is as high as 99%. These technologies provide users with all-round security, so that intelligent driving is no longer exclusive to high-end models, but really enters thousands of households.

BYD’s national intelligent driving strategy not only shows its strong strength in the field of intelligence, but also reflects its profound insight into consumer demand. With technological innovations such as blade battery and DM, BYD has taken the lead in the field of electrification, and in the field of intelligence, BYD has once again taken the lead in the industry through 4.4 million vehicle data equipped with L2 and above driver assistance, over 110,000 R&D engineers and the world’s largest new energy vehicle manufacturing system. In the future, BYD will continue to uphold the attitude of openness and cooperation, and work hand in hand with industry partners to jointly promote the global leadership of intelligent driving technology in China.

　　Jimu journalist Zhan Shuo

　　Recently, the female online celebrity "Touge" was killed in a car accident while driving a motorcycle in Chongqing.

　　The live video shows that the "head brother" wore a full helmet, but the lower body did not see the relevant protective gear. Witnesses said that the "head brother" was unfamiliar with the local road conditions and crashed into the wall after driving into the tunnel at high speed, causing an accident.

　　According to public reports, in the past year, many motorcycle online celebrity have passed away due to traffic accidents.

　　Some motorcycle enthusiasts said that many riders drive motorcycles and lack awe of safety. What they care more about is the traffic of motorcycle videos. Instead, it ignores the safety that should be put in the first place.

　　Many riders who were injured during riding also warned: "A car accident may make you lose the opportunity to start all over again."

　　There was an accident in online celebrity with 12,000 fans.

　　In the video of the driving recorder, a motorcycle quickly overtook from the right.

　　In the following time, the video image entered the tunnel. In the tunnel, you can see someone lying on the ground. Near the tunnel entrance, several motorcycles stopped at the roadside, and the riders ran back to the tunnel.

　　In the photos of the traffic accident scene released by netizens, the motorcycle is across the lane in the tunnel, and a female rider is lying on the ground without moving. The picture shows that she is wearing shorts, no protective gear is seen on her legs, and one leg is obviously bruised.

　　An insider said that the accident occurred at about 4 pm on September 15, in the underpass tunnel of an overpass in Chongqing. The woman who fell to the ground was online celebrity, a motorcycle from Henan Province. She came to Chongqing with her boyfriend and other riders this time, preparing to participate in this year’s Chongqing Motor Expo.

　　"Boss" is riding (Source: Network)

　　On the 18th, Jimu journalist called the police in the area where the incident occurred, but no response was received about the accident. According to media reports, the staff of Chongqing Public Security Bureau confirmed that there were related traffic accidents.

　　After the incident, the account of a video platform of "Touge" has been displayed as private, and the account nickname, avatar and personal cover have been changed.

　　On the day of the incident, the online biography was a social account of the boyfriend of "Touge", saying, "She got a driver’s license last year and her driving skills are quite good, but I really didn’t value her. Now things have gone wrong, and it’s too late to say anything."

　　Lessons learned from broken clavicle by experienced riders.

　　According to public reports, over the past year, a number of "motorcycle online celebrity" have been killed in traffic accidents, including "Zhuang Muqing", "Xiaoyu loves to eat fish" and "Liu Fugui", most of whom are young people in their twenties.

　　For the accident of "Boss", Ms. He, who has many years of riding experience, told Jimu journalists that according to the existing online videos and other information, it may be caused by unfamiliar road conditions and too fast speed. "I have ridden in Chongqing. The road conditions there are very complicated and there are many corners, and it is either uphill or downhill. There are certain requirements for the rider’s skills."

　　Some netizens said that the "head brother" was trying to catch up with the team in front, causing his own speed to be too fast. In this regard, Ms. He said that riding must have its own rhythm, and the riding speed must be determined according to the displacement, performance and driving ability of its own vehicle. "He can control the ride to 100 mph, but I can’t control it, so ride 80 mph. There is no need to be brave."

　　Social media account of "Touge" (Source: Internet)

　　Ms. He told Jimu journalists that once riding an accident, you may lose the chance to start all over again. Just two days ago, Ms. He just had an operation and took out the steel plate fixed at the clavicle last year.

　　In June last year, when Ms. He was riding a scooter of others, she was unfamiliar with the condition of the car, which led to a collision with a taxi that forcibly changed lanes. "At that time, the brakes of the car I was riding were not very good, and the tires were slippery. I couldn’t stop people and flew out." The accident directly led to Ms. He’s clavicle fracture. She lay in the hospital for a whole month and had a steel plate implanted surgically, which cost more than 30,000 yuan.

　　Ms. He said that the traffic police accounted for 30% of the responsibility for this accident. She recalled that at that time, she felt that she had been riding a large-displacement car for several years and was very familiar with it, not to mention riding a scooter. Looking at the spacious non-motor vehicle lane, she stepped onto the non-motor vehicle lane, but she didn’t expect an accident. Ms. He said that the accident could have been avoided as long as she was careful.

　　After the operation, Ms. He’s injured collarbone will have an impact on her arm strength and lifting heavy objects, and it will be dull when the temperature is low. Until a few days ago, she went to the hospital to take out the steel plate, and now she is slowly recovering.

　　It is precisely because of this accident that Ms. He will pay special attention to wearing protective gear, observing the road conditions at all times and cherishing the opportunity to ride on the road.

　　Security issues behind traffic.

　　In the video released by motorcycle bloggers, hot pants, vests and black silk seem to be the standard of the picture.

　　Online celebrity, whose fans have just turned over 10,000, released a cool cycling video with long hair fluttering, and with such a rebellious statement as "You have to ride a race when you are young, and your bones fall quickly", you can get thousands of praises. After the video released continuously every day made fans get more than 100 thousand, bloggers began to bring goods.

　　Online celebrity social account of a motorcycle (Source: Network)

　　"In fact, it is no problem to shoot videos for traffic, but some people don’t really love motorcycles, but regard motorcycles as a tool for them to make money." Mr. Ding, the head of a motorcycle club in Hubei, said that many riders really love motorcycles and filmed their motorcycle experiences as videos for everyone to enjoy. However, some people think about how to shoot videos every day to suck powder, and even copy other people’s video shooting methods and texts directly without thinking, which is completely stale.

　　"Those so-called good-looking traffic videos, girls wear less, and many don’t wear protective gear, which looks very cool." Mr. Ding said that this kind of video is not only irresponsible for his own safety, but also misleading to others.

　　Ms. He said that it is normal for everyone to love beauty and want traffic in the Internet age. "But I don’t understand some behaviors." Some people go out to play by bike, blow up streets and tilt their heads on the highway. In fact, these behaviors have completely affected others.

　　Mr. Ding said that motorcycles are not safe as a means of transportation. As a rider, I fell in love with the free air from the moment I got on the motorcycle. But true love should be to guard against risks, obey rules, wear protective gear and ride safely.

　　Guangming Daily reporter Zhong Chao Zhou Hongshuang Liu Huadong

　　Revolutionary heroes who are desperate for death, battlefield soldiers who have worked hard alone, people with lofty ideals who have destroyed their homes to relieve difficulties, arduous revolutionary struggles, and simple and affectionate bonfire letters — —

　　In Lugouqiao, China People’s War of Resistance against Japanese Aggression Memorial Hall, the theme exhibition "Historical Contribution of Great Victory" shows the 14-year historical picture of China people’s War of Resistance against Japanese Aggression. A piece of historical photos, a piece of historical relics, and a piece of heroic deeds bring people’s thoughts back to the eventful years of "the wolf smoke is everywhere, and the blood is strong."

　　War of Resistance against Japanese Aggression has become history, but the spirit of the Anti-Japanese War has not gone far. This spirit has gone through time and space and is still the driving force for the whole nation to forge ahead.

　　"In the magnificent process of China people’s War of Resistance against Japanese Aggression, a great anti-Japanese war spirit has been formed. The people of China have shown the world the patriotic feelings of the rise and fall of the world and the responsibility of every man, the national integrity of dying, the heroism of not fearing violence and bloody battles, and the indomitable and persevering belief in winning." On September 3rd, 2014, General Secretary of the Supreme Leader profoundly explained the spirit of the Anti-Japanese War at the symposium to commemorate the 69th anniversary of China people’s War of Resistance against Japanese Aggression and the victory of the world anti-fascist war.

　　History is eternal because of inscription, and spirit is immortal because of inheritance. The greater the spirit, the more it can transcend the times, bloom lasting spiritual charm and lead the nation to a brighter future.

　　In September 2019, Xu Taosheng, the hero of the Anti-Japanese War in Efeng Township, Wanzai County, Yichun City, Jiangxi Province, told the students about the past of the Anti-Japanese War, reminding everyone to remember history and maintain peace. Deng Longhua photo/bright picture

　　　1. Patriotic feelings unite national strength

　　Recalling the past, the years are thick.

　　In the history of China since modern times, the great powers have plundered and mourned all night. In the "September 18th Incident" in 1931, Japanese imperialism launched a long-planned war of aggression against China, which pushed the deep crisis of the Chinese nation to its climax.

　　North China Lu Chen, Central Plains Bandang, Sanwu Fenghuo, Jiuxia Qiu … … The rampancy and cruelty of the Japanese invaders pushed China to the desperate situation of "national subjugation and extinction", and at the same time, it also inspired the determination of compatriots all over the country to fight against foreign aggression.

　　At the critical moment of national peril, the outstanding sons and daughters of the Chinese nation stepped forward and "swore to death that they would not be conquered people". In the process of resisting aggression, they sublimated the national spirit with patriotism as the core, United the scattered people in old China, created a pattern of national anti-Japanese war, and set up a spiritual monument for the Chinese nation to shine in history.

　　Home is the smallest country, and there are thousands of countries. Under the baptism of blood and fire, the test of life and death, Chinese realized the true meaning of the feelings of home and country. War of Resistance against Japanese Aggression awakened China, the "sleeping lion", and hardened the patriotic feelings of Chinese sons and daughters. The heart of the whole nation began to condense, agitate and rise, and hundreds of millions of compatriots marched forward bravely.

　　Qian Xuesen, Li Siguang, Deng Jiaxian, Zhao Zhongyao, Tu Guangchi, Zhuang Fenggan, Bao Wenkui … … This series of names can be drawn very long. They are top scholars in various fields. At the beginning of the founding of New China, these overseas sons embarked on a difficult and dangerous road to return home. They poured their enthusiasm into this dreamy land, filled gaps in aviation, aerospace, ships, electronics and other fields, played an extremely important role in major projects such as "two bombs and one satellite" and built the cornerstone of the Republic building.

　　Looking back on the past, the emotion is it. From standing up, becoming rich to becoming strong, the people of China, after an unprecedented awakening, under the leadership of the Communist Party of China (CPC), have created great achievements that have attracted worldwide attention.

　　Look at today, ten thousand horses are still fighting.

　　Shenzhou going to heaven, dragon going to sea, Tiangong docking, Beidou networking … … Generations of outstanding Chinese sons and daughters have integrated their personal struggles into the national strategy, braved the wind and waves, created the world, and wrote a magnificent chapter in the new era. Since the founding of New China, China’s GDP has increased by over 170 times. At present, China has become the world’s second largest economy, the largest country in goods trade and the largest country in foreign exchange reserves.

　　On July 23rd, Wenchang, Hainan, China’s first Mars exploration mission "Tianwen-1" was successfully launched, which started a magnificent journey to Mars. From being poor and blank in the space field to becoming the world’s leading space power, the Chinese nation has risen from suffering, paving a brilliant road full of human miracles.

　　A young scientific researcher who participated in the Mars exploration mission said in an interview: "This trip to Mars exploration is definitely a highlight in my life, and it is also what I can ‘ Show off ’ A lifetime thing. Youth is for struggle. Personal struggle can be integrated into the national cause, which is my greatest happiness. "

　　On July 18th, a symposium of volunteers for the 2020 Western Plan of Baoding College was held in Shijiazhuang, Hebei Province. In the special period of epidemic prevention and control, another 11 graduates went to grassroots posts in Xinjiang and Guangxi to carry out volunteer service. Good sons and daughters are ambitious in all directions, and those who are ambitious have no regrets. In recent years, a large number of college students have gone to the grass-roots units in the west to engage in supporting agriculture, teaching, supporting medicine and helping the poor, and have made contributions to the grass-roots units and the people, so that the flowers of youth can bloom where the motherland needs them most.

　　"The 14-year anti-Japanese war is arduous, and its greatest significance lies in awakening the ignorant people, uniting under the great banner of patriotism, and making great strides to catch up with the trend of the world’s modernization." Hong Xianghua, inspector and professor of the inspector group of the Party School of the CPC Central Committee (National School of Administration), said.

　　Vast and boundless, sail but believe in the wind. The anti-Japanese war spirit created by the great China people in War of Resistance against Japanese Aggression is a valuable spiritual wealth for Chinese people to strive for independence and freedom and realize national liberation in modern times. This spirit once led the Chinese nation to defeat the invasion of foreign enemies when it was poor and weak, and it will also guide the Chinese nation to compose a new chapter in the historical journey of decisive battle to build a well-off society in an all-round way and realize the great rejuvenation of the Chinese nation.

　　Lin Hanjing, a volunteer, told the audience about the scene of the 115th Division of the Eighth Route Army fighting against the Japanese invaders at the Pingxingguan in China People’s War of Resistance against Japanese Aggression Memorial Hall. Wu Juan photo/bright picture

　　2. National integrity arouses the will for self-improvement

　　It was a terrible history, and it was also a magnificent epic.

　　Since it was knocked out of the country in 1840, this land with internal troubles and foreign invasion has been plagued by frequent wars and constant wars. The powers can come and go whenever they want, and it has become a "common practice" to cede land and pay reparations. The Chinese nation has been enslaved for too long.

　　But China didn’t give in, even at the cost of 35 million soldiers and civilians. Just as Comrade Zhu De read the anti-Japanese oath at the Eighth Route Army swearing-in meeting in September 1937 — — For the nation, for the country, for our compatriots, and for future generations, we have to fight to the end!

　　When the festival is poor, it is now, one by one. For improper conquered people, a large number of intellectuals from Peking University, Tsinghua and Nankai fled to the southwest from enemy-occupied areas; Refused to whitewash the peace for the Japanese puppet government, and Mei Lanfang, a famous actress of a generation, went on a song and dance, keeping a clear mind. More and more people, in the thunder drums in The Yellow River Cantata, March of the Volunteers, rushed to the battlefield.

　　A newspaper commentary at that time wrote: "Today, on the battlefield between the North and the South, there is a struggle for death, because everyone has absolute faith and knows that sacrificing themselves is in exchange for the independence and freedom of the children and grandchildren of the Chinese nation for generations, and they are sure that they will achieve it." Such a history and such a spirit cannot be forgotten by the people of China, nor will the people of China.

　　The smoke is far away, but the spirit of the war of resistance is not far away. For China, the sentence "You will be beaten if you fall behind" has taught us a profound lesson. The will to strive for self-improvement, awakened by national integrity, has made striving for strength the strongest voice of the times issued by several generations of Chinese.

　　On July 23rd, General Secretary of the Supreme Leader inspected the latest vehicle products of independent brands such as "Hongqi" in the R&D Institute of China FAW Group, and stressed that the key core technologies must be in his own hands, and this ambition should be established to promote the national automobile brand.

　　Do you remember that New China was poor at the beginning of its founding? Comrade Mao Zedong’s dignified face when he visited the automobile assembly line at Stalin Automobile Factory and his joy when the first domestic car drove into Zhongnanhai was beyond words.

　　Do you remember that a huge mushroom cloud bloomed in Lop Nur, and the music of "Dongfanghong" could be heard on every household’s radio?

　　As you can see, the Three Gorges Dam cut off Wushan Yunyu, and a series of roads crisscrossed the snowy plateau.

　　As you can see, Phoenix spread its wings and Beijing Daxing International Airport was put into operation as scheduled; Four leaves are blooming, and the third China International Import Expo(CIIE) is inviting friends from all over the world.

　　… … … …

　　Those heroes who have sacrificed their lives for national rejuvenation, can this prosperous time be as you wish?

　　Nowadays, is it out of date to carry forward the spirit of the war of resistance in the face of the great changes that have never happened in a hundred years and the complicated international situation?

　　"If you can’t see the crossroads in front of you, think about yesterday. If you can’t see through the complexity and variability of the international situation, you may wish to look at the past. " Xu Chuan, secretary of the General Party Branch of Marxist College of Nanjing University of Aeronautics and Astronautics, said that today, the great China people have made a solemn and profound choice along the spirit of the War of Resistance Against Japanese Aggression, inspiring the people of China to overcome all difficulties and obstacles and make unremitting efforts to achieve national self-improvement.

　　靡不有初，鲜克有终。新征程上，何愁乱云飞渡、风吹浪打，我自坚如磐石，只争朝夕，把前无古人的伟大事业推向前进。

　　中国人民抗日战争纪念馆外景。吴娟摄/光明图片

　　3.英雄气概淬炼拼搏精神

　　平型关大战突击连、黄崖洞保卫战英雄团、左权独立营……2019年10月1日，由全军荣誉功勋部队代表组成的战旗方队浩荡驶过天安门。为庆祝新中国成立70周年，100面战旗集结成队、迎风飘扬；100个英雄番号气势如虹、浩气长存。

　　历史无言，精神不朽。透过一件件珍贵的抗战文物，我们把英雄故事铭刻在民族记忆中。

　　一把锈迹斑斑的马刀，见证了“将军腹中无余粮”的悲壮。在冰天雪地与敌周旋战斗5个昼夜后，马刀的主人——东北抗联第1路军总司令杨靖宇壮烈牺牲。日军将他割首剖腹，发现他的胃里尽是枯草、树皮、棉絮，无一粒粮食。

　　一封字迹清秀的绝笔信，书写了一位母亲的温柔与大义。“母亲因为坚决地做了反满抗日的斗争，今天已经到了牺牲的前夕了……我最亲爱的孩子啊，母亲不用千言万语来教育你，就用实行来教育你。”写下这封信后，31岁的赵一曼英勇就义。

　　A rubbings with the names of students who joined the army in The National SouthWest Associated University recorded the hearts of young students who tied their fate with the rise and fall of the country. In The National SouthWest Associated University’s eight-year history, 14 out of every 100 students rushed to the anti-Japanese battlefield. The 834 military students recorded in rubbings are just a silhouette of young people with aspirations going to the national disaster together.

　　Today, the mountains and rivers are intact, but the story of the hero has never been cut off. Later generations tempered their heroism into fighting spirit, and in the new era, they still show a moving style.

　　Mr. Lu Xun once said: "Since ancient times, there have been people who have worked hard, people who have worked hard, people who have pleaded for the people, and people who have sacrificed their lives for the law … … This is the backbone of China. " On the journey of endeavor, there has never been a lack of such people in China. They are Zhang Fuqing, who has hidden his fame all his life and never changed his mind. They are Huang Wenxiu, who dedicated his youth and life to the cause of poverty alleviation. They are China women’s volleyball team who won the World Cup with 11 consecutive victories. They are anti-epidemic fighters who are dressed in white and go retrograde. They are flood fighters who are soaked in sweat and brave in danger & HELIP; …

　　"The spirit of the China people’s war of resistance forged in blood and fire has never gone far." Luo Cunkang, director of China People’s War of Resistance against Japanese Aggression Memorial Hall, said that after decades of development, we have achieved the nirvana of the Phoenix, and the spirit of the Anti-Japanese War has turned into a powerful force to realize national rejuvenation, inspiring us to unite as one in the new era, be fearless of storms, keep our mission in mind and forge ahead courageously.

　　4. The belief of victory casts a great cause of rejuvenation.

　　During the 14 years of the Anti-Japanese War, in the situation of great disparity in strength between China and Japan, the enemy is strong and we are weak, the war situation is unfavorable, the political situation is turbulent, and materials are in short supply, BLACKPINK appeared in various arguments such as "we must settle down first when we are abroad", "the theory of national subjugation", "the theory of quick victory" and "the theory of saving the country by curve".

　　"China will die? Answer: It won’t die. The final victory is China’s. Can China win quickly? Answer: You can’t win quickly. War of Resistance against Japanese Aggression is a protracted war. " Comrade Mao Zedong scientifically predicted the direction of the war in "On Protracted War", which further strengthened the people’s will to fight bloody battles to the end.

　　"The deepest root of the victory of the war exists among the people." The belief of victory has taken root in the hearts of all Chinese people. The Chinese nation shared the same enemy and went to the national disaster together, and launched a life-and-death struggle with the aggressors, and finally won a great victory.

　　People with lofty ideals who advance wave after wave have created "wonders in the history of war, feats of the Chinese nation, and earth-shattering achievements" in the magnificent glorious course, and also achieved the great spirit of anti-Japanese war, which has become a precious spiritual wealth of the people of China.

　　This great victory was China’s first complete victory against foreign invasion in modern times, which opened a new journey for the revival of ancient China.

　　If the sky is sentimental, it will be old, and the right way in the world is vicissitudes.

　　General Secretary of the Supreme Leader pointed out that the victory of China people’s War of Resistance against Japanese Aggression proved that the Chinese nation is a nation with tenacious vitality and extraordinary creativity. As long as we are closely United, there will be no insurmountable difficulties. Entering a new era, we are closer to the goal of the great rejuvenation of the Chinese nation than at any time in history. However, it is more urgent to wander in the middle of the ship, which requires us to be more determined in our belief in winning, full of confidence in the bright future, stay awake to the complicated road, be good at turning risks into opportunities, challenges into motivation, and break through obstacles and waves.

　　A few months ago, the COVID-19 epidemic broke out suddenly, and the whole country was united as one, starting a people’s war, a general war and a blocking war to prevent and control the epidemic. More than 4.6 million grass-roots party organizations, more than 90 million party member people acted quickly, and more than 42,000 medical personnel rushed to Wuhan. Within ten days, Huoshenshan Hospital and Thunder God Mountain hospital rose from the ground … … In just three months, Wuhan and Hubei have achieved decisive results. China took the lead in controlling the epidemic in the shortest time, and contributed China’s strength and China’s model to the fight against the epidemic.

　　Getting rid of poverty is another tough battle. After several years of hard work, the overall regional poverty has been basically solved, and the rest are hard bones. In the face of the impact of the epidemic, the final battle to get rid of poverty is even more difficult. General Secretary of the Supreme Leader emphasized that it is a solemn promise made by the CPC Central Committee to the people of the whole country that all the rural poor will be lifted out of poverty by 2020 under the current standards, and it must be realized as scheduled.

　　On June 21st, 14,230 people from 2,890 households in 26 townships and 100 administrative villages in Butuo County, Liangshan Prefecture, Sichuan Province, were assigned to live in the centralized resettlement site of Butuo ex situ poverty alleviation and relocation county by lottery, marking the completion of Liangshan ex situ poverty alleviation and relocation task.

　　"When you move into a new home, you don’t have to rent a house." Standing in my new house, from the mountains of Butuo, you are full of expectations for your future life. At present, party committees and governments at all levels lead the broad masses of the people to overcome the impact of the epidemic, push forward poverty alleviation with greater determination and strength, and the dawn of a comprehensive well-off society is ahead.

　　Up and down the same desire, invincible. Since the 18th National Congress of the Communist Party of China, in the face of arduous and complicated reform tasks, the CPC Central Committee with the Supreme Leader as the core has raised the flag and made plans for the layout of articles, and promoted comprehensive and deepening reforms with great political courage and wisdom. A series of major reforms have been solidly promoted, and various measures to facilitate the people, benefit the people and benefit the people have been continuously implemented, and the land of China has glow with new vitality.

　　People are not old after many storms, and it is still a long way to go to the beginning of the mountain. On the road to rejuvenation, the great struggle presents many new historical features. Although it is no longer blood and fire, it is also full of difficulties and dangers. Under the strong leadership of the Communist Party of China (CPC), all Chinese sons and daughters will firmly believe in winning, arouse more high-spirited China spirit and gather more powerful Chinese forces, and will surely reach the glorious other side of the great rejuvenation of the Chinese nation.

　　Guangming Daily (August 12, 2020, 05 edition)

Special feature of 1905 film network "The audience loves to watch, the theater makes money, and investors are rushing to vote. This is what I think is the real spring of the film industry."

Walking into Alibaba Pictures, the most intuitive experience is full of sense of science and technology. In the massive industry data, Li Jie, vice president of Alibaba Group and president of Alibaba Pictures, has a keen insight into the audience’s enthusiasm for watching movies in China.

Faced with this enthusiasm, Alibaba Pictures chose to build powerful tools and platforms, and responded by investing in the production of high-quality content. With the strategy of "technology+content", he helped China films to go to the future and the world.

In order to thoroughly publicize and implement the spirit of the 20th National Congress of the Communist Party of China, on the occasion of the convening of the two sessions of the National People’s Congress, the film channel will launch at 22:00 every night from March 4th.》“Meeting room "is specially planned for the two sessions — — Dialogue spring.Lan Yu, the host, talked with the heads of China film leading enterprises and wrote a new look of China film from different angles.

In this program, Lan Yu talks with Li Jie, vice president of Alibaba Group and president of Alibaba Pictures, focusing on how to empower movies with science and technology, and talks about a new chapter in the development of film industrialization in China.

1.

Data insight industry

Accurately interpret the present and predict the future.

When it comes to Alibaba Pictures, the first thing that comes to mind is undoubtedly its Internet attributes.From the Taobao Film ticketing platform familiar to the users, to the data analysis of Lighthouse Professional Edition commonly used in the industry, the powerful network announcement ability not only provides Alibaba Pictures with an opportunity to understand the current changes in the film market, but also makes it possible to accurately predict the future trend.

With in-depth insight into the industry, Li Jie predicted last year that "the Spring Festival in 2023 will return strongly", as he expected.In 2023, the total box office of the Spring Festival reached 6.758 billion, ranking second in film history, with a total audience of nearly 130 million.

"The reason why we made this prediction is because we found through data analysis that although affected by the epidemic, the audience’s enthusiasm for watching movies has not declined. Last summer’s summer movies all achieved good results," Li Jie said."But in the end, the performance of this year’s Spring Festival file exceeded the expectations of practitioners and started the first shot of returning to work!"

The Spring Festival has ushered in a "good start", and the film market has recovered strongly, which has become a consensus in the industry to promote the overall development of the industry. Li Jie has provided an accurate interpretation from three dimensions: cinema, audience and creators.

First of all, from the cinema side, the total number of Spring Festival files is basically the same as the historical peak; Secondly, from the audience’s point of view, since the beginning of this year, the annual per capita number of movies has stopped falling and stabilized, which means that more and more audiences have returned to the cinema and regained their enthusiasm for watching movies.

Third, from the creative point of view, with the recovery of the market, filmmakers continue to strengthen their confidence, and the number of film and television projects that have entered the preparation, project establishment and shooting has also increased significantly.

Li Jie said with relief: "From the three dimensions of cinema, audience and creator, I feel that the spring of movies has really come!"

2.

Strengthen content construction

When the new film will be shown.

"Alibaba Pictures’s mission is to add technology and content."According to Li Jie, Alibaba Pictures has always insisted on continuous annotation and accurate control of high-quality content.

In 2018, Alibaba Pictures released the "Golden Orange Co-production Plan" based on high-quality content co-production, and announced that it would release 20 high-quality films in the next five years and four major schedules.

Now, in the past five years, the number of films has already exceeded 20, among which there are many excellent masterpieces that are applauded and hit the box office.When it comes to Alibaba Pictures’s new films to be shown this year, Li Jie is even more familiar.

On March 10, a comedy film directed and performed by itself will be the first to appear, directly hitting the hot topic of cyber violence and giving the audience warm and healing positive energy; On March 24th, a new work will also appear. As the first Japanese animated film introduced this year, it is expected to incite the market by word of mouth.

On April 7,The spirit of the dragon and the horse will be shown.In which he plays a former action star, not only as a true character, but also as a tribute to all the dragon and tiger martial artists in the film industry.

The next May Day stalls and Dragon Boat Festival stalls will have "The King of the Sky" respectively.And new films such as "Disappeared She" are coming strongly.

"King of the Sky" focuses on the test pilot group, showing the blood and responsibility of the younger generation of China Air Force. Li Jie revealed that during the filming process, the crew overcame many difficulties and introduced virtual shooting technology. The creative process also embodies the strong willpower of filmmakers to overcome difficulties.

"Unfamiliar Road of Life" will explore the type of "road comedy" and lead the audience to "go on the road" happily; "She Disappeared" will deepen the creation of suspense films and is expected to continue to push up the type ceiling.

As the second largest schedule in the whole year, summer vacation is also a battleground for all families. Films with diverse themes and types will be presented together to continuously meet the audience’s viewing needs.

In Li Jie’s view, if China’s film industry wants to achieve a comprehensive recovery, it can’t just rely on the Spring Festival file to stand out, but use a steady supply of excellent films to create countless "weekend files". "We should use good works to let the audience enter the cinema every weekend and regard watching movies on weekends as a sense of ceremony. This is what we filmmakers should do."

3.

Technology-enabled movies

Promote the industrialization and upgrading of the film industry

It was born four years ago, which marked the rise of science fiction movies in China, and made "film industrialization" become the focus of industrial attention. This year’s Spring Festival file has achieved good results again, and behind the shocking visual effect is the rapid take-off of China’s film industrialization level.

Li Jie concluded: "In recent years, China movies have been talking about five words — — Film industrialization’. " In his view, how to realize industrialization should be divided into two major paths.

The first is the shooting and production of heavy industry films. In recent years, the domestic heavy industry sci-fi films represented by The Wandering Earth and Moon Man have been comparable to Hollywood blockbusters in terms of special effects, which has also promoted the comprehensive innovation of the whole industry in shooting technology and projection technology.

In the future, Alibaba Pictures will continue to support the creation of domestic heavy industry films, and it is expected to cooperate with China Film again to launch another domestic sci-fi blockbuster in the Spring Festival three years later.

Second, film industrialization should also be reflected in the process and systematization of film production management. Alibaba Pictures also hopes to provide tools and platforms for practitioners through lighthouse, Yunshang production and frame-sharing virtual shooting technology, so as to improve the industrialization level of production management.

Report to the 20th CPC National Congress of the Communist Party of China proposed to strengthen the influence of Chinese civilization, stick to the position of Chinese culture, tell the story of China well, spread the voice of China well, show a credible, lovely and respectable image of China, and promote Chinese culture to the world better.

Li Jie also revealed that Alibaba Pictures will launch a selection plan for young Chinese directors around the world this year to support young directors with international vision and overseas film education background to complete the creation of the first commercial feature film in China.

"Let people who know the world audience tell the story of China well, encourage them to combine Chinese culture with international vision, and really push China films out," Li Jie said.

Looking to the future, Alibaba Pictures will continue to adhere to the two-wheel drive strategy of "technology+content", serve the industry with powerful tools and platforms, respond to the audience’s enthusiasm for watching movies with fine content, promote the industrialization of China films and tell the world the story of China.

As Li Jie described it, spring is not far away, and we will have a fiery summer and a bumper autumn.

The decline of traditional department stores seems to have become a trend. From the farewell of Isetan, Pacific Department Store and Landmark Plaza in Meilong Town to the closure of the Sixth Department Store, Huilian Commercial Building and Shanghai Women’s Products Store, the old department stores have "left" one after another. At the same time, shopping centers are experiencing rapid development. In 2024, Shanghai plans to open 52 shopping centers (including old renovation projects) with an area of 3.8 million square meters, a five-year high.

There are e-commerce platforms chasing online and shopping centers encircling offline. The traditional department store format has long been "no transformation and no survival". A survey by Xinmin Evening News reporter found that in recent years, a number of department stores in Shencheng changed their faces to seek nirvana and rebirth, and a number of shopping centers used their brains to create hot topics frequently. Everyone has a consensus that there is no longer an era of "lying and winning" in physical commerce. It is necessary not only to stand up and run, but also to compare who runs faster.

Time is stagnant, and traditional department stores are closed.

On March 25th this year, Shanghai Meilong Isetan Department Store Co., Ltd. announced that it would officially terminate its business on June 30th, 2024. This closure has made many Shanghai residents feel embarrassed.

As one of the earliest foreign department stores in the mainland, Isetan was once a symbol of fashion and trendy, and took the lead in introducing a number of Japanese and overseas brands. In particular, Isetan in Meilong Town, where it is located, and CITIC Pacific and hang lung plaza around it once formed the "Mei Taiheng Golden Triangle", which is the representative of Shanghai’s high-end business.

During the Qingming small holiday, Isetan in Meilong Town launched a clearance promotion to speed up the retreat. However, compared with the "nostalgia" with different opinions on the Internet, the heat in the shopping mall is not so high. Only some counters have welcomed groups of customers who sweep goods, and most of them are Japanese-made goods with high cost performance.

"Time seems to have stopped here." Ms. Lu used to work in an office building on Nanjing West Road. At noon, she had lunch in Isetan, Meilong Town, and then went shopping with her colleagues to see the new clothes and cosmetics. It was her daily life. But I haven’t been to another company for about seven or eight years. "I heard that I was going to close the store, so I just wanted to come back and have a look. I didn’t expect that the brand and layout here have not changed, or they were the same. Traditional, low-key but lacking in new ideas, no wonder there are no people now. "

Beauty cosmetics on the first floor, beauty cosmetics and underwear on the second floor, and clothing, shoes, bags and accessories on the third floor and above. Many brands make young people feel strange. Grocery, restaurants and beauty shops are randomly distributed on each floor. Except for the dessert on the fifth floor, other restaurants are hidden in the corner, with few guests. Only the supermarkets and food streets in the basement are popular. Xinmin Evening News reporter saw on the Internet that some young consumers who heard the news bluntly said after punching in, "The sense of sight of old-fashioned shopping malls seems to have returned to the last century."

Not just Isetan. On February 18th this year, Shanghai Sixth Department Store officially closed its store after closing its business. Next to it, Pacific Department Store Xuhui Store, which has been operating for 30 years, bid farewell to Shanghai consumers last year. Prior to this, Pacific Department Store Huaihai Store, New Railway Station Store and Landmark Plaza were closed one after another. In other cities, it is not uncommon for department stores to close.

Focusing on the experience economy, shopping centers have risen.

Shanghai is the birthplace of modern department stores in China. Xianshi Department Store, one of the four largest companies in Nanjing Road, is the ancestor of Shanghai department store industry. In 1995, First Yaohan opened, which is the first large-scale department store with Sino-foreign joint venture in China. Since then, the department store format has ushered in a "golden age."

However, with the rise of e-commerce, people can easily shop through mobile phones without spending time in physical stores. In addition, large shopping centers are opened in all corners of the city, providing diversified shopping, dining, entertainment and experience places, attracting a large number of consumers. The competitiveness of department stores has been seriously challenged.

According to industry insiders, many old department stores have been in business for more than ten years or even decades, and their decoration is often relatively old, and the proportion of formats is relatively traditional, mainly based on traditional goods such as clothing and household department stores. With the changes of the times and the upgrading of consumer demand, this traditional business model has been difficult to meet the needs of modern consumers. "Now consumers need not only the goods themselves, but also the comfort, convenience and fun in the shopping process, which is precisely the shortcoming of department stores."

Compared with the traditional department stores, the shopping centers in Shanghai are opening more, bigger and farther. According to the statistics of Shanghai Shopping Center Association, by the end of 2023, there were 381 existing shopping centers (over 30,000 square meters) in Shanghai, with a total construction area of 2,825.76 square meters. Among them, there are 16 super-large shopping centers over 200,000 square meters, including Lujiazui Shanghai Center, Shanghai Global Port, Wujiaochang Heshenghui and Nanxiang Impression City.

Nowadays, shopping centers have become the main force of physical commerce. In 2024, there will be 52 more shopping centers (including old renovation projects) in Shanghai, with five new towns as the main layout areas, and 40 new projects are small and medium-sized shopping centers with a floor area of less than 100,000 square meters, which will cut into many sub-sectors such as parent-child, elderly, food, sports and entertainment training, focusing on community commerce close to the needs of citizens.

Enrich the combination of formats and harvest offline traffic

The core advantage of high-energy players in shopping centers is to provide consumers with good space environment services through the collection of different formats, create highlights of scenes and topics, attract and retain consumers, and become a gathering place for offline traffic.

As the largest shopping center in the downtown area of Shanghai, in 2023, Shanghai Global Port ranked first in Shanghai’s commercial sales with a good annual sales income of 20.3 billion yuan, surpassing the 17.1 billion yuan of Shanghai hang lung plaza. From the "big and earthy" that was ridiculed by the crowd ten years ago to the "king of popularity" today, what did Shanghai Global Port do right?

Entering the global port, its large area and complete functions are breathtaking, as if it were a giant aircraft carrier with commercial functions. According to reports, Global Port is constantly adjusting and upgrading its brand format every year, with an average annual new rate of nearly 10%. In 2023, it introduced more than 30 first stores, including the tomato pocket of Chaowan Collection Store, DIY handmade brand HOOWD2Y, and Zhiqu Hanfu, which injected full momentum into the consumer activity index and also harvested huge traffic for shopping malls.

Breaking through the traditional shopping center model, Shanghai Global Port has also integrated diversified artistic activities into daily business operations, and has gradually mastered the happy password of young people’s "interest consumption". The performance hall on the 4th floor was upgraded, and the National Figure Skating Champion Team was ushered in at the beginning of the year. Symphony concerts and popular stage plays were also introduced, and exhibitions such as the Louvre Collection Art Exhibition and the Legend Picasso Art Exhibition were even more popular and well-received, becoming a cross-border blend and trend gathering place of Shanghai’s multiculturalism.

Also focusing on all-age customers, Hongqiao Nanfeng City takes the parent-child format as the entry point, and uses the "baby economy" to drive the consumption demand of the whole family and increase the consumption stickiness. After 9 years of opening, the atrium of Nanfeng City in Hongqiao has to make 6 to 7 IPS every year, and the well-known cartoon authorized IP has been basically used once. Around the parent-child, the mall has a variety of formats from retail, catering to education and entertainment experience, and the brands are quite complete. In the process, it has established the benchmark image of "Puxi Parent-child Shopping Mall".

Nanfengcheng’s IP exhibition "Exploring the Wonder Leopard Hidden Forest" is very popular.

In order to let the parents of "Walkers" settle down to shop and really turn "flow" into "reserve", Hongqiao Nanfeng City has also used a lot of brains. For example, while doing IP in the atrium, it has created a flash zone for car brands, realizing the consumption experience of "Mom Walkers, Dad Watching Cars" and creating traffic for its own physical stores; For example, in non-winter and summer vacations, introduce art IP to attract surrounding white-collar workers, enrich the source of customers, and create opportunities for non-catering shops.

Finding its own position, the department store still has something to do.

Based on the present situation, how should department stores be transformed and broken? After ten years of struggle and exploration, the way out for department stores is very clear. There are only two ways, one is to be big, and the other is to be specialized.

The so-called big, not only to expand the area, more importantly, to expand the format, to provide more tricks, so that customers continue to do repeat business; The so-called specialization is to locate more accurately and closely. The elderly, urban white-collar workers, mothers and children, and the second element are all market segments that can be deeply cultivated.

Last weekend, First Yaohan held an annual special thank-you meeting to warm up the "May 5 th Shopping Festival", taking "the sales promotion with the biggest discount in the whole year" as a gimmick to attract consumers to "buy in buy buy" in advance. Wang Jia, deputy general manager of First Yaohan, said that department stores are purposeful consumption places, which are different from shopping malls. However, in order to meet customers’ diversified needs and personalized preferences, brand changes have never stopped. Making beauty bigger and stronger and increasing catering brand drainage are the two main lines. "After the adjustment, the number of planned cosmetics brands on the first floor increased from 34 to 45, and 27 beauty brands were renewed and upgraded, further confirming the head position of Yaohan beauty category in the Shanghai market. Next month, the renovation of the fa? ade project will be started, and the big curved wall and spiral staircase will be made into’ online celebrity punch point’. "

When it comes to restructuring, New World Daimaru Department Store will start a high-rise renovation this year. Inspired by "Crown", it will create the "Eye of the Bund" and set up bright spots such as cultural art galleries, interactive spaces, wild gardens and brand shows, aiming to become the punching point of online celebrity in the eyes of citizens and tourists. Ye Yifan, executive director of New World Daimaru Department Store, said that the renovation is not only an upgrade of the physical space of the mall, but also an innovative attempt of the traditional department store format, hoping to attract more fashionable and young consumers, so that they can find their own consumption scenes at different times.

Bailian ZX on Nanjing East Road became the second sacred place of Shanghai.

There are also some old department stores that cut into market segments and transformed from comprehensive department stores into theme department stores. Among them, the most successful case is undoubtedly Bailian ZX Creative Fun Field, the first commercial building in China with the theme of "Secondary Element" transformed from hualian department store. Every detail in the shopping mall is "embracing the second element", which is based on the "Z generation" culture and circle recognition as a whole. Starting from the construction of a common discourse system, we will convey the attitude of "knowing you" to the second element lovers and create a community space gathered because of their common love for the second element culture. Only one year after its opening, Bailian ZX Creative Fun Field has become the "Secondary Cultural Holy Land" for the younger generation of social consumption in Shanghai. During the Spring Festival this year, its single-store passenger flow increased by 63%, and its sales scale increased by 175%.

There are also established department stores such as the First Department Store Commercial Center and New World City, and some floors are also taken out to create a "second-yuan" theme block and performing arts space. With the help of business travel and cultural exhibitions, more young consumers are attracted to the store. "We hope to attract more young customers by upgrading our products and services." Zhao Weigang, general manager of the First Department Store Commercial Center, said that the First Department Store has built a 4,000-square-meter "star space" on the seventh floor of the mall, with 12 immersive theaters, which has become a new landmark of Shanghai’s performing arts. "According to our research, female consumers born in the 1990s are the main force of’ Star Space’ to watch the drama idolize, and they are also the main customers we are trying to attract."

There are many volumes in the market, and Shanghai’s business will work hard. With the continuous advancement of the times, whether it is a department store or a shopping center, business upgrading and adjustment has always been a constant proposition, and it is also an important measure to maintain competitive advantage. Only by aiming high can Shanghai become the gathering place of new consumer brands, the source of model innovation and the vane of consumption trend, and accelerate the promotion of the attraction and influence of international consumer center cities.

(The original title is: "Young people punch in Shanghai Old Department Store: Like going back to the last century! "No transformation, no survival", who can run faster → ")