He Jiong Qingsheng Bocheng entertainment circle popularity list, a new way for celebrity fans to socialize？

April 28th this year is He Jiong’s 46th birthday, and it is also the annual release date of He Bang. Yesterday, # Who can get the No.1 on the list # got a hot search and became an online carnival with interactive star fans.

The so-called "He Bang", originally an easy term for rice circles, refers to the ranking of hot comments made by fans who helped their loved beans under Weibo on He Jiong’s birthday. Because it can directly reflect the real fan voice of the star, "He Bang" has become a witness to the change of entertainment flow in a certain sense.

By 2019, the total number of fans of entertainment stars on Weibo has reached nearly 20 billion. When the number of users is large enough and the fan economy is maturing, stars, fans, support and socialization are constantly colliding with new ways of playing.

Screenshot from Weibo

Behind He Bang:

Weibo is still the first platform for star powder interaction.

Every year, most entertainment circles celebrate He Jiong’s birthday. In He Laoshi’s comment area of Weibo on the same day, all kinds of traffic will meet, and fans will join the army of comments. The "He Bang" is comparable to the touchstone of entertainment popularity.

Similar to netizens calling for Shanzheng’s brother and Jiefan’s "sunset red group building" in Jay Chou, He Bang is another online social activity organized by fans spontaneously because of stars, which finally set off phenomenal network events. With the maturity of the pink circle culture and the participation of pan-entertainment users, new ways of interaction between stars and fans are constantly emerging.

According to statistics, the total number of fans of entertainment stars in Weibo has maintained rapid growth in the past three years: 12.8 billion in 2017, 16.7 billion in 2018 and 19.2 billion in 2019.

Weibo, as the largest open social platform, not only attracts stars to settle in, but also attracts their fans. 90% of the head stars have support clubs to open online support in Weibo, and there are 2,485 blue V certified support clubs. Among them, 30% are only in idolize, Weibo platform, and have never settled in other social products. In addition, there are 14,215 orange V certified fan stations and KOL.?

In addition to the fan base, Weibo has a large number of pan-entertainment users who are also willing to participate in the star-powder interaction and experience the fan play. As of June 2019, the number of celebrity classified super-words reached 180 million.

Xu Zhengchao and Jay Chou Chao who caused phenomenal network events (deadline: 21: 40 on April 29th).

Especially since the "Idol Year" in 2018, popular draft players represented by KUN and fans have formed a very sticky relationship with each other in Weibo through various forms of interaction, such as becoming iron powder, helping the star power list, editing and submitting videos. Idols also strengthened their popularity through Weibo after the draft and continued to suck powder.

These data show that Weibo is still firmly on the first platform of fan economy and star fan interaction. Online collective activities such as He Bang and other stars and fans can only take place on the Weibo platform.

"He Bang" forwarding area at 21: 40 on April 29th.

He Bang witnessed the change of entertainment traffic.

Why can only He Jiong’s birthday form a list?

In the domestic entertainment circle, He Jiong is unique. On the one hand, he has strong professionalism, deep qualifications and wide connections; On the other hand, He Laoshi has always been famous for his understanding and high emotional intelligence. His immortal friendship with artists of his peers and his love for younger artists are all talked about by everyone, and he is well-known in the circle.

Huang Lei once commented on He Jiong: "He has helped too many people in his life. Too many young people, the last "Happy Camp", He Laoshi felt good, he would recommend it to others, and there was no purpose. " The new generation of artists, more or less have been taken care of by He Jiong.

Weibo Hot Search # Happy Family Members Celebrate He Jiong’s Birthday #

Counting the "He Bang" over the years is almost the ups and downs of the latest top stream in the entertainment circle. If a play is a hit in a certain year, the birthday wishes issued by its leading actor are likely to appear at the forefront of the "He Bang" in the following year.

In the second half of 2016, Weibo launched the hot ranking function, so 2017 was the first year of Hebang, when TFBOYS occupied a popular highland;

In 2018, Jackson Yee and Karry are still in the top two, followed by LAY, Zhao Liying, Roy, Daxun Wei and Yang Mi. Shen Yue and Hu Yi Tian, starring in "To Our Simple Little Beauty", are in the forefront;

2019 is a year for He Bang to move towards the real popularity list, with more than 130 stars sending birthday wishes and comments exceeding one million. TFBOYS leads steadily. KUN, Chen Linong and Adam, who debuted in Idol Trainee, Lu Han and Wu Yifan, who have traditional traffic, Meng Mei Qi of Creation 101, and a group of florets, etc. have all squeezed into the list. Peng Yuchang Zifeng Zhang, who became popular with "Get My Brother Away" and further circled in "The Life I yearn for", has also been praised by netizens.

"He Bang" comment area at 21: 40 on April 29th.

This year, perhaps in order to keep a low profile in the epidemic year, He Jiong set up a hidden birthday in Weibo in advance. However, the birthday dynamic cards automatically released by Weibo system have still become the data battlefields for fans.

After the card was released, it won 30,000 comments and 180,000 likes in just ten minutes. Up to now, Weibo’s comments and comments on this article have both exceeded the display limit (1 million), and the praise has reached 33 million+.

As of 21: 40 on April 29th, He Jiong’s birthday was Weibo.

Yang Di quipped under Roy’s comments, "You are still popular, so you rushed to the front of me, obviously I came first." The profile shows that although it is very important to seize the initiative and gain the favor of passers-by, the final ranking of the "He Bang" is still heat.

In 2020, the "He Bang" champion will continue to be led by Jackson Yee Lian Lian and TFBOYS, and the crowd will form the first echelon. YiBo, R1SE and other artists who were active last year and had been on the same stage with He Jiong also ranked higher. Jackson Yee’s comments alone received 150,000 replies and 1.45 million likes.

The book "The Third Wave" once predicted the era of "production consumers", and star fans are typical production consumers-they interact with stars, have an impact on star brands, and together with stars, have communication influence and commercial value. At present, Weibo has successfully built a good fan ecosystem, and "He Bang" is just a microcosm of it.

He Jiong