Screen hot search! Hua Xizi is ＂crazy＂？ The comment section exploded …
On the afternoon of September 26th, Weibo, the official of Hua Xizi, wrote, "I, Hua Xizi, 6 and a half years old, have a dream to be a high-end brand based on the local market and going global."
Text with pictures:
A good attitude determines Huaxizi’s life.
01
Hua Xizi’s "Crazy Literature" looks silly to many netizens.
Subsequently, @ 京京京京京京京京京京京京京京京京京京京京京京京京201
One of them wrote: "China brand, each generation has its mission! My generation is going to fight in the international market with high-end potential! It doesn’t matter if I am ridiculed or ridiculed. I have been neighbors with LV and Gucci by the West Lake, and I will be opposite Chanel in Isetan, Japan’s top department store, and then I will go to France, Dubai and the United States. Wait for me. "
In response to the price issue, @ 京京京京京京京京京京 commented: "Does anyone really take grams to measure the value of eyebrow pencil? When people went to the stationery store to buy pencils when they were young, between 2B pencils and mechanical pencil, did you finally buy mechanical pencil because the refill was heavy? But why does 2B pencil cost only a few cents, while mechanical pencil costs several dollars? Why is this? Did you ever think about this question when you were young? No, you won’t. "
Business newspaper jun is not exaggerating the facts.
It is indeed a "high-density" brush screen follow-up review. ……
If there are too many, I won’t list them one by one.
In a word, after some operation.
It takes a long time for n hot searches.
↓↓↓
But after the release,
Hua Xizi’s comment area overturned,
Some netizens directly said that it was "crazy literature".
Others pointed to Hua Xizi’s concept of stealing.
Most netizens said that they couldn’t understand this wave of operation.
Playing the fool?
Some netizens were puzzled by Hua Xizi’s remarks in the comment area, saying, "It’s better for me to do this operation." @ 京京京京京京京京京京京京京京: You can go to a recruitment platform to see if there is a position suitable for you.
Some netizens discovered the "unusual" mental state of Hua Xizi Xiaobian, and @ Hua Xizi Florasis responded: "How can people not be crazy, just hold on?"
Subsequently, these remarks also boarded the hot search.
02
The whole story of Hua Xizi’s eyebrow pencil incident
A few days ago, when Li Jiaqi, the anchor of Taobao, introduced a Huaxizi eyebrow pencil in 79 yuan during a live broadcast, some netizens left a message saying that it was getting more and more expensive. As a result, Li Jiaqi himself directly "opened the door" to consumers, and related remarks caused extensive discussion on the Internet.
On September 19th, Hua Xizi published a "belated" open letter in the official Weibo, giving a positive response and apologizing for the first time. However, this open letter is considered "flashy" by many people. Some netizens said, "Having said so much, I feel as if I haven’t said a word."
On September 20, according to Zhongxin Jingwei, it was learned from people familiar with the matter that the open letter was not written by the company’s public relations department, and employees of the public relations department had voluntarily resigned. It is also known that there are still several employees in Huaxizi Public Relations Department, but they also tend to leave or have decided to leave.
According to beijing business today news, in the direct employment of BOSS, Hua Xizi newly released the recruitment notices of the person in charge of scientific communication research and the person in charge of media planting grass within five days, all of whom are responsible for brand promotion and other work. The former salary is 20-35K, with 14 salaries, and the annual salary is as high as 490,000 yuan; The latter’s salary is 23-40K, 14 salaries, and the annual salary is as high as 560,000 yuan.
It is worth mentioning that the continuous public opinion directly affects the sales of Hua Xizi.
According to the data of the e-commerce platform, before September 10, the sales of the official flagship store of Huaxizi was between 1 million and 2.5 million yuan; After September 11th, the sales of official flagship store of Huaxi Zi fell to 75,000-100,000 yuan, a drop of over 90%.
According to the data of cicada mother, in August this year, under the category of beauty and skin care, the sales of Huaxizi brand ranked fourth, second only to Kans, L ‘Oreal and Polaiya, and the sales in August exceeded 100 million yuan. However, the latest data show that since September this year, before September 11th, the daily sales of Hua Xizi in Tik Tok were basically more than 2.5 million yuan, and the daily sales on September 7th even exceeded 10 million yuan. However, after Li Jiaqi’s inappropriate remarks, from September 11th to 18th, Hua Xizi’s sales in Tik Tok dropped sharply, and the single-day sales did not exceed 1 million yuan.
Source Reading Creation/Shenzhen Business Daily Comprehensive Self-Flower Xizi Official Weibo, Zhongxin Jingwei, beijing business today, Securities Times, etc.
Editor Xin Jiayi
Original title: "Screen hot search! Hua Xizi is "crazy"? The comment area exploded … "
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