State and municipal people’s governments, provincial committees, offices, departments and bureaus:

The "Thirteenth Five-Year Plan" for the development of grain circulation industry in Yunnan Province has been agreed by the provincial people’s government and is hereby issued to you, please implement it carefully.

　

　

General Office of Yunnan Provincial People’s Government

January 6, 2017

(This piece is publicly released)

　

The 13th Five-Year Plan for the Development of Grain Circulation Industry in Yunnan Province

Foreword

Food is the most important thing for the people. Food is the foundation of human survival, and it is an important strategic material related to the national economy and people’s livelihood. The food problem is the top priority of governing the country and ensuring the security of the country. Since the "Twelfth Five-Year Plan", the development of grain industry in our province has achieved remarkable results, the benefits of enterprises have obviously improved, and the strength of enterprises has been significantly enhanced. Our province is located on the border, with a weak industrial development foundation, and it is difficult to break through the bottleneck restricting development. The advantages of grain resources have not been fully exerted, the scale and organization of grain circulation industry are not high, and the service function and efficiency need to be further improved. The situation of "small and weak" grain industry has not fundamentally changed. In order to conscientiously implement the spirit of General Secretary Supreme Leader’s important speech on inspecting Yunnan and the industrial development strategy of the provincial party committee, the provincial government and the State Grain Bureau, firmly grasp industrial development as the top priority of economic development, optimize the grain circulation industrial structure of our province, change the development mode of grain economy, accelerate the development of grain industry, expand the grain real economy, promote farmers’ prosperity, agricultural development and rural prosperity and stability, and realize the scientific, harmonious and leap-forward development of grain circulation industry in our province. The 13th Five-Year Plan for the Development of Grain Circulation Industry in Yunnan Province was compiled according to the Central Committee of the Communist Party of China’s Proposal on Formulating the 13th Five-Year Plan for National Economic and Social Development, the Outline of National Medium-and Long-Term Plan for Food Security (2008-2020), the Proposal of Yunnan Provincial Committee of the Communist Party of China on Formulating the 13th Five-year Plan for National Economic and Social Development in Yunnan Province and the Outline of the 13th Five-year Plan for National Economic and Social Development in Yunnan Province. The plan mainly defines the development goals, main tasks and measures.It is a programmatic document guiding the industrial development of the grain industry in the province in the next five years.

The planning period is 2016-2020.

Chapter I Development Environment

Section 1 Effectiveness of Work

The "Twelfth Five-Year Plan" period is a crucial and extraordinary five years for the development of grain circulation industry in our province. Facing the complicated and changeable international environment, facing the grim situation that the downward pressure on China’s economy is further increasing, facing the arduous and arduous task of reform and development, facing the difficult situation of continuous drought in the province and frequent major natural disasters such as the Ludian 803 earthquake, under the strong leadership of the provincial party Committee and the provincial government, The broad masses of cadres and workers in the province’s grain system conscientiously implement the spirit of the 18th National Congress of the Communist Party of China, the 3rd, 4th and 5th Plenary Sessions of the 18th National Congress, the 9th Party Congress and all previous plenary sessions of the 9th Provincial Party Committee, take scientific development as the theme, change the development mode as the main line, closely focus on the country’s implementation of the new food security strategy, seize opportunities, calmly respond, overcome difficulties, work hard and innovate. Over the past five years, the province’s grain economy has developed steadily and rapidly, the industrial structure has been continuously optimized, the infrastructure conditions have been obviously improved, and the effect of ensuring supply and stabilizing prices has been obvious. The province’s grain circulation has made new achievements, and it has made due contributions to the grain system on the road of "enriching the people and strengthening Yunnan" and building a well-off society in an all-round way with the whole country.

-The responsibility system for the chief executive of food safety has been fully implemented. In order to conscientiously implement the Opinions of the State Council on Establishing and Perfecting the Responsibility System for Food Safety Governors (Guo Fa [2014] No.69), the Implementation Opinions of the People’s Government of Yunnan Province on Further Implementing the Responsibility System for Food Safety Executives (Yun Zhengfa [2015] No.89) was issued in time, which further implemented the responsibility system for food safety executives, made it clear that the provincial people’s government was fully responsible for food safety in the province, and implemented the provincial government on the premise that the governor was fully responsible. Carry out the assessment of the responsibility system of the chief executive of grain and honor the rewards and punishments, and earnestly implement the responsibilities of food security.

-Promoting new achievements in increasing agricultural income. Conscientiously implement the national grain purchase policy. During the "Twelfth Five-Year Plan" period, the province’s grain production continued to increase, with an average annual increase of more than 4%. All kinds of grain enterprises in the province purchased 13.136 million tons of grain, of which 4.217 million tons were purchased by state-owned enterprises. By strictly implementing the purchase code of "five requirements and five prohibitions", we have ensured that the policies of the state and our province concerning grain and benefiting farmers are implemented on farmers, helped farmers increase production and income, and protected farmers’ interests and enthusiasm for growing grain.

-new achievements have been made in ensuring stable supply and prices. Actively respond to the impact of grain price fluctuations and the frequent and difficult challenges of natural disasters such as earthquakes, comprehensively use the means of selling grain and oil at a low price, putting in policy grain, rotating grain reserves, increasing the scale of local reserves, implementing the centralized supply of grain and oil for rural compulsory education students’ nutrition improvement plan, and strengthening the cooperation between production and marketing of provincial dynamic reserves to effectively implement macro-control of grain. During the "Twelfth Five-Year Plan" period, the province’s new local reserves reached 1.25 million tons, reaching 2.25 million tons, an increase of 125%; 15,150 tons of provincial-level reserve rice was used to ensure the supply of rations for people in earthquake-stricken areas and border areas, ensuring the effective supply of grain and oil in disaster-stricken areas and border areas and the basic stability of the market; Established 542 parity grain and oil sales points, and organized 1.075 million tons of parity grain and oil sales; Organize dynamic reserve production and marketing docking of 1.05 million tons, and pull a large amount of grain from major producing areas such as Northeast China into our province, ensuring sufficient liquidity of the grain market in our province, ensuring effective supply of the market, maintaining the basic stability of food prices, and playing an important role in controlling the price increase in the province and stabilizing inflation expectations.

-Deepening reform and making new progress. Actively promote the reform of centralized management of provincial-level grain reserves and provincial-level overall planning of military grain supply, and set up Provincial Grain Reserve Management Co., Ltd. and Yunnan Military Grain Group Co., Ltd. to promote the development of enterprises in the direction of collectivization, scale and industrialization; Organize the assessment of "substituting awards for subsidies" for provincial grain reserves, and actively explore a new mechanism for the storage and storage of provincial grain reserves; Effectively change the functions of grain administration and improve the ability to serve macro-control and ensure food security; At the same time, the diversified grain business entities have further developed and strengthened, which has played an important role in invigorating grain circulation and prospering the grain market.

-Industrial development has reached a new level. During the "Twelfth Five-Year Plan" period, the central and provincial governments subsidized 497 million yuan in grain and oil storage, logistics, market, quality inspection facilities construction and warehouse (including emergency storage facilities) maintenance, which led to the investment of more than 4 billion yuan by finance and enterprises at all levels. The implementation of scientific grain storage for 700,000 farmers, with a total investment of 315 million yuan, ranked first in the country for three consecutive years, benefiting 8% of farmers in the province, exceeding the national level of 3%. The ability of food quality and safety inspection and supervision has been significantly improved. The provincial grain and oil product quality supervision, inspection and testing center was authorized to be listed as the "National Grain Quality Testing Center", and 16 state and municipal grain and oil quality monitoring stations were authorized to be listed as the "National Grain Quality Testing Station". Kunming, Zhaotong, Honghe and other cities actively promote the integration of resources and set up leading grain enterprises or enterprise groups. Some breakthroughs have been made in the construction of grain industrial parks, and projects such as Jinning Qingshan, Kunming Jinma and Honghe Grain Logistics Industrial Park are being actively promoted. At the same time, to accelerate the development of staple food industrialization as a breakthrough, and promote the structural adjustment and industrial transformation and upgrading of grain and oil industry, by the end of 2015, the total industrial output value of grain and oil processing enterprises in the province reached 15 billion yuan, an increase of 92% compared with 2010. Residents’ ability to ensure the supply of rations and rations was further enhanced.

-Scientific grain management has reached a new level. Promote the construction of "food ruled by law", enhance the awareness, thinking, quality and responsibility of the rule of law, improve the mechanism of decision-making and grain management according to law, fully advocate the operation according to law, and strive to create a law-abiding and honest business environment for grain operators. Deepen the reform of the administrative examination and approval system, simplify administration and decentralize power, determine the qualification of grain purchase and commissary supply station, the qualification of commissary supply agency, and the power list and responsibility list of punishment for illegal food business activities. Seriously carry out grain and oil inventory inspection to ensure the safety of grain inventory. Strengthen quality supervision and storage management, and further improve the level of food quality and safety and inventory management.

Section 2 Opportunities and Challenges

I. Development opportunities

(A) General Secretary of the Supreme Leader’s new orientation of Yunnan’s development has brought great strategic opportunities to the development of the province’s grain economy.

General Secretary of the Supreme Leader visited Yunnan and put forward that "we should build a well-off society in an all-round way, deepen reform in an all-round way, govern the country according to law in an all-round way, lead all work strictly, take the initiative to serve and integrate into the national development strategy, blaze a path of leap-forward development, and strive to become a demonstration zone of national unity and progress in China, a vanguard in ecological civilization construction, a radiation center facing South Asia and Southeast Asia, and write a good chapter of the Chinese dream". This is the new orientation, the new mission and the new requirements put forward by the Supreme Leader General Secretary focusing on the new era background and the national strategic layout for our province. In particular, the new requirement of the Supreme Leader’s General Secretary that "it is necessary to strengthen the plateau granary, especially to improve the production and support capacity of rations and enhance Yunnan’s self-balancing capacity as a balanced area of production and sales" is the general direction of the development of the grain circulation industry in our province. Our province can make full use of its geographical advantages to realize interconnection with South Asian and Southeast Asian countries and build itself into a distribution center connecting the grain exporting countries in South Asia and Southeast Asia with the big domestic market, which will bring new development opportunities for the development of the grain circulation industry in our province.

(2) The state has implemented a series of major strategies, which have provided new development impetus for the development of grain economy in the whole province.

The country has implemented major development strategies such as "One Belt and One Road", the Yangtze River Economic Belt, and the western development, as well as the new food security strategy of "taking China as the mainstay, ensuring production capacity, moderate import and scientific and technological support". At the same time, the implementation of the plateau granary construction and the construction of five major infrastructure networks in our province has been accelerated in an all-round way, and the upgrading direction of the "two types, three types" industries has been further clarified, which has provided new development impetus for the development of the grain economy in our province. The grain work in our province should seize these great development opportunities, make full use of geographical position and geographical advantages, renew ideas, make good use of two kinds of resources and two markets, focus on the cooperation between the east, central and western regions and domestic and foreign cooperation, seek cross-regional development, form a large grain circulation, and turn our province into a grain distribution center, logistics center and radiation center facing South Asia and Southeast Asia.

(C) the State Council established the responsibility system for the governor of food security, which provided a strong guarantee for the development of food economy.

With the realization of "11 consecutive increases" in domestic grain production, some places have relaxed grain production and neglected grain circulation. In order to speed up the construction of the national food security system and further clarify the responsibility of local governments to safeguard national food security, the State Council decided to establish and improve the responsibility system for food security governors, and issued assessment methods. The establishment of the governor’s responsibility system for food security has provided a strong guarantee for the province’s grain to further improve the regulation mechanism, implement grain reserves, strengthen the construction of grain storage and logistics facilities, do a good job in purchasing, innovate the reserve mechanism, and promote the upgrading of the grain industry during the 13 th Five-Year Plan period.

Second, facing challenges

(A) the dual pressures of rigid growth of consumer demand and adjustment of consumption structure

In 2013, the Central Rural Work Conference defined the new national food security strategy of "focusing on ourselves, basing ourselves on the domestic market, ensuring production capacity, moderately importing and supporting by science and technology". In 2015, it put forward the new requirements of the times of "adhering to the strictest farmland protection system, sticking to the red line of cultivated land, implementing the strategy of storing grain in the ground and storing grain in technology, improving grain production capacity and ensuring basic self-sufficiency of grain and absolute safety of rations". In 2011, the grain output of our province was 16.736 million tons, the grain consumption was 19.312 million tons, and the gap between production and consumption was 2.576 million tons. In 2012, grain output was 17.492 million tons, grain consumption was 214.86 million tons, and the gap between production and consumption was 3.994 million tons. In 2013, the grain output was 18.24 million tons, the grain consumption was 22.6955 million tons, and the gap between production and consumption was 4.4555 million tons. In 2014, grain output was 18.6 million tons, grain consumption was 22.03 million tons, and the gap between production and consumption was 3.43 million tons; In 2015, the grain output was 18.764 million tons, the grain consumption was 21.09 million tons, and the gap between production and consumption was 2.326 million tons. The tight balance between grain supply and demand will continue during the 13 th Five-Year Plan period. At the same time, there are still many difficulties and problems behind the continuous increase of grain production in our province for many years. Due to the rising production cost, low grain prices and poor circulation, some areas have increased production without increasing income, and the comparative benefit of growing grain is still low, which affects farmers’ enthusiasm for growing grain. There is little room for grain growth by expanding planting area. Moreover, with the continuous increase of population and the improvement of rural population consumption level, coupled with the development of animal husbandry production and food processing industry,The total grain demand will increase rigidly. It is estimated that the gap between grain production and demand in our province will reach about 5 million tons by 2020, and the dual pressures of rigid growth of consumption demand and adjustment of consumption structure are becoming more and more prominent.

(B) the province’s food security from the production link to the circulation link.

During the "Twelfth Five-Year Plan" period, the grain output of our province has increased year by year, but the gap between production and consumption is still increasing. With the continuous growth of natural population and tourist population in our province and the change of farmers’ grain storage habits, the social grain inventory has decreased year by year, the grain consumption has been increasing, and the purchase from outside the province has increased greatly. According to the constantly optimized grain internal structure trend in the whole province and the analysis of the gap between the yield per unit area and the yield potential, the total grain output in the whole province will continue to grow during the 13th Five-Year Plan period, and the main varieties of growth are miscellaneous grains such as potatoes and corn. The rice output will remain at about 6.5 million tons, and the annual grain ration will reach between 4 million tons and 15 million tons. For a long time to come, the consumption of rations in our province will increase greatly due to the substantial increase of permanent population, floating population, especially tourist population, the acceleration of rural urbanization and the improvement of rural living standards. In addition, due to the special geographical factors in our province, natural disasters are serious, and the natural population growth rate is higher than the national average. With the change of residents’ consumption habits, the per capita rice consumption in our province will become an inevitable trend, and the contradiction between supply and demand of rice-based rations is increasingly prominent, and the contradiction that rations rely heavily on major producing areas outside the province is even more prominent. Therefore, the pressure of food security in our province has shifted from production to circulation. Only by doing a good job in circulation can we ensure food security in our province.

(C) The task of reforming state-owned grain enterprises is even more arduous.

The state of state-owned grain enterprises in our province has always existed, which seriously restricts the role of the main channel. In 2015, the Guiding Opinions of the Central Committee of the Communist Party of China and the State Council on Deepening the Reform of State-owned Enterprises (Zhongfa [2015] No.22) called for promoting the deep integration of state-owned enterprises with the market economy, promoting the reform of company system and shareholding system, introducing non-state-owned capital to participate in the reform of state-owned enterprises, fully stimulating and releasing the vitality of enterprises, and improving market competitiveness and development leading force. The development of grain enterprises is seriously lagging behind, and the concept is relatively backward. There is great pressure to further deepen reform and cultivate and become bigger and stronger leading enterprises. The traditional management mode of "buying and selling raw grain" of state-owned grain enterprises in the whole province can no longer adapt to the future development. We should dare and vigorously promote the reform and upgrading of state-owned grain enterprises and develop a mixed ownership economy. Actively eliminate backward production capacity, and concentrate resources to promote the transformation and development of the grain industry through technological innovation, format innovation and brand innovation. Plan development from the overall situation, carry out deeper and wider integration, implement innovation-driven development strategy in depth, and accelerate the establishment of a unified and open market system. It is necessary to increase support for new formats and new industries and pay attention to the optimization and upgrading of traditional industries.

According to comprehensive judgment, the 13th Five-Year Plan period is a crucial period for the adjustment of grain structure and the economic transformation and upgrading of grain industry in the province, a decisive period for the development of grain circulation industry in the province, a critical period for the province to comprehensively deepen the reform of grain circulation system and comprehensively promote the solid step of managing grain according to law, an accelerated period for the construction of smart grain, and a strategic opportunity period for seizing opportunities and improving the food security system in the province. On the whole, the advantages outweigh the disadvantages, and the opportunities outweigh the challenges. The province’s grain system must establish a problem-oriented and opportunity awareness, actively adapt to the new normal of leading economic development, recognize the necessity and urgency of leap-forward development, actively serve and integrate into national major development strategies such as the "Belt and Road", the construction of the Yangtze River Economic Belt and the new national food security strategy, and take the initiative to embark on a leap-forward development path focusing on realizing the transformation and upgrading of the grain economy, so as to win the initiative, opportunities and development.

Chapter II Basic Ideas

The first section guiding ideology

Hold high the great banner of Socialism with Chinese characteristics, fully implement the spirit of the 18th National Congress of the Communist Party of China and the Third, Fourth, Fifth and Sixth Plenary Sessions of the 18th National Congress, and thoroughly implement the series of important speeches by the Supreme Leader General Secretary and the spirit of inspecting the important speeches in Yunnan under the guidance of Marxism–Leninism, Mao Zedong Thought, Deng Xiaoping Theory, Theory of Three Represents and Scientific Outlook on Development. Adhere to the strategic layout of building a well-off society in an all-round way, deepening reform in an all-round way, ruling the country according to law in an all-round way and strictly administering the party in an all-round way, implement the development concept of innovation, coordination, green, openness and sharing, and closely focus on the new requirements of the times of "adhering to the strictest farmland protection system, adhering to the red line of cultivated land, implementing the strategy of storing grain in the ground and storing grain in technology, improving grain production capacity, and ensuring basic self-sufficiency of grain and absolute safety of rations". Actively serve and integrate into the national "Belt and Road" and the Yangtze River Economic Belt strategy, actively adapt to the new normal of economic development, vigorously implement the strategy of rejuvenating grain through science and technology and talents, deepen reform, improve people’s livelihood, supervise according to law, make overall plans for development, build an information-led comprehensive grain production chain, purchase and supply people’s livelihood chain, regulate and control the supervision guarantee chain, process and transform the industrial chain, build a food safety guarantee circle, strengthen the plateau granary, and improve the ability of rations production and support. Strengthen the province’s self-balancing ability as a balanced area of grain production and marketing, build a food security base in southwest China, and build our province into a grain circulation and trading center facing South Asia and Southeast Asia.

Section 2 Development Goals

Vigorously upgrade the grain industrialization system, constantly improve the macro-control system of grain, build a large grain logistics system in a forward-looking way, accelerate the construction of a modern grain market system, strengthen and improve the supervision system of the grain circulation market, fully implement the graded responsibility system for food safety, make every effort to create "food ruled by law, smart food, scientific and technological food, responsible food, promising food and clean food", and focus on the construction of "food safety project, food management project according to law, and assured grain and oil project". Keep the bottom line of grain purchase, sales, storage and quality, realize the transformation and upgrading of grain industry, increase the construction of grain storage and logistics facilities, build a southwest grain security base, improve the province’s grain self-balance ability, contribute to national food security, and finally develop into a grain circulation and trading center for South Asia and Southeast Asia in China.

-A major channel for grain logistics was initially formed. With Kunming as the core, strengthen the construction of logistics nodes, open up the southwest channel of "transporting grain from the north to the south", accelerate the development of a "scattered" modern grain logistics system characterized by bulk, bulk unloading, bulk storage and bulk transportation, reduce circulation costs and improve grain circulation efficiency. By 2020, the province’s inter-provincial grain logistics "scattered" ratio will reach over 30%, and the province’s "scattered" ratio will reach over 50%; Give full play to the geographical advantage of our province adjacent to the "Asian granary" and build a major international food logistics channel connecting domestic and foreign markets.

-The capacity for building the grain legal system has been continuously strengthened. Initially establish a grain circulation credit system, establish a grain administrative joint law enforcement team, strengthen the supervision and inspection of circulation links (business activities), and form a grain circulation supervision system with complete institutions, clear rights and responsibilities, standardized behavior and effective supervision.

-The structure and layout of grain reserves have been optimized. Building a diversified regional grain reserve system, the dynamic reserve and the finished grain reserve have increased to a certain extent. Optimize the layout of grain storage facilities, comprehensively consider the maintenance and demolition of old dangerous warehouses, the merger of small scattered warehouses and the capacity of new warehouses, and fully utilize and integrate existing facilities. By 2020, the scale of grain storage facilities in our province will be adjusted to 6 million tons, and the gap will be made up by 1.71 million tons through merger, reconstruction and new construction, thus consolidating the foundation of food security in our province.

-The modernization level of storage facilities has been significantly improved. By 2020, the storage capacity of new grain storage technologies such as green and energy saving will account for more than 40% of the effective storage capacity, and the proportion of digital grain storage will reach more than 40%. The proportion of warehouse capacity of bungalows decreased, while the proportion of warehouses with high mechanization and less land occupation such as shallow round warehouses and building warehouses gradually increased.

-the pace of transformation and upgrading of the grain industry has accelerated. Cultivate a number of key leading enterprises with core competitiveness, high industrial relevance and strong driving ability, guide the transfer of superior resources to superior enterprises, continuously optimize the industrial layout, and build a number of large-scale grain and oil industrial parks integrating acquisition, warehousing, processing, recycling, distribution, quality inspection and information. The level of intensive processing of grain and oil and recycling of by-products has been significantly improved. Around the plateau characteristic agriculture in our province, we should enlarge and strengthen the woody oil industry, develop the miscellaneous grains and beans industry, carefully build the brand of grain and oil produced in Yunnan, and form a grain industry pattern with plateau characteristics, staple food industrialization and quality safety.

-The upgrading coverage rate of the grain market has been further improved. By 2020, eight wholesale markets with centralized trading, processing, dynamic storage, information service, monitoring and early warning, assured grain and oil distribution and emergency functions will be built. Combined with the distribution centers of grain wholesale markets, low-temperature finished grain depots, emergency processing enterprises, staple food industrialization enterprises and military grain supply service centers, the number of emergency supply outlets has increased from the current 542 to 2,058, forming an urban and rural full-coverage market service network with reasonable outlets layout, quality and safety, and integrity.

-The intelligent Yunnan grain system was initially established. Initially, a smart Yunnan grain system including policy grain supervision, early warning and prediction, quality and safety traceability, information service and other functions will be established. Including the traceability system of grain quality from procurement, storage, transportation, processing to market, establish and improve the supervision system covering the whole process from field to table, and form a grain monitoring and early warning system with scientific and reasonable indicators, advanced technology, sensitive and efficient monitoring, reliable data authority and timely release. By 2020, 55 monitoring outlets will be laid out.

Chapter III Optimizing Layout

Make full use of our province’s unique location advantages, rely on the construction of comprehensive transportation facilities, make bold choices, scientifically integrate, clarify functions, strengthen core guidance, lay out "one core, six circles, seven lines and eight nodes", form a strategy of docking the country’s "Belt and Road" and the Yangtze River Economic Belt, integrate the eastern, central and western regions, and ensure regional emergency needs, which is in line with the development of agriculture and urbanization.

Section 1 Strengthening "One Core"

"One Core" refers to the core area of Kunming, which is the core of the province’s grain circulation. Relying on Wang Jiaying, Huanglong Mountain, Yiliang and Jinning, it builds an innovative platform with informationization as the link, and reserves, processing, railway logistics transit, urban and rural distribution, chain assured grain and oil, staple food industrialization and trade are comprehensively developed. Around the core, the industry continues to expand and extend, and it is the first to develop into a food source that radiates the whole province and southwest China and undertakes South Asia and Southeast Asia.

　

Section 2 Construction of "Six Circles"

Accelerate the construction of the southwest grain security base. There are six food security circles in Yunnan, namely, central Yunnan, northeast Yunnan, southeast Yunnan, northwest Yunnan, west Yunnan and southwest Yunnan. The six food security circles are led by leading enterprises to promote the integrated development of processing, acquisition, storage, wholesale and supply, take the road of union, integration, brand development and green development, and gradually form regional food enterprise groups, with the concept of big industry, big logistics and big supply to improve the overall level of food circulation in the province and ensure food security in the province.

　

Section III Layout of "Seven Lines"

Combined with the layout planning of railway network and expressway network in our province, the "seven-line" channel of grain circulation in our province will be laid out, and the southwest grain logistics channel and the western grain international strategic channel will be built. Promote "scattered" and container multimodal transport within the channel formed by the circulation line, ensure grain transportation and quality and safety through modern logistics methods, reduce grain loss, reduce transportation costs, greatly improve the inflow and outflow capacity of grain, and build a smooth, convenient and large-scale channel between production and sales.

　

The fourth section forms "eight nodes"

Eight regional grain logistics nodes are laid out in the province, taking the lead in developing big bases, big industries and big logistics. Through the construction of a comprehensive grain logistics industrial park integrating grain logistics, warehousing, processing, trading and information at all nodes, we will develop large-scale circulation, make full use of the advantages of roads, railways and waterways to open up a convenient and economical southwest grain corridor, and make our province a grain distribution center in southwest China; Improve the construction of grain logistics infrastructure at railway and highway hub ports, speed up the interconnection with neighboring countries and regions, lay out cross-border grain logistics channels, support superior enterprises to strengthen their alliance, gradually form a number of international grain logistics hubs, and radiate to the southwest and the whole country through the organic connection with the southwest grain logistics channel, so as to build a grain circulation and trading center facing South Asia and Southeast Asia.

　

Chapter IV Main Tasks

The first section to create a large grain circulation pattern

Actively serve and integrate into the national "One Belt and One Road" and Yangtze River Economic Belt strategy, make full use of the grain resources of major grain producing and exporting countries in South Asia and Southeast Asia, give full play to the transportation advantages of roads, railways and waterways, open the southwest gate of China to countries in South Asia and Southeast Asia, lay out the core nodes of grain circulation in Kunming, lay out eight regional logistics hubs in key States and cities, lay out some guaranteed supply circulation nodes at border ports, and vigorously develop rapid logistics and popularize and apply modern circulation methods.

-Layout of major grain distribution hubs

(A) the construction of domestic southwest grain corridor

Relying on the central channel and regional logistics nodes of domestic railways and highway networks, we will build a comprehensive grain logistics industrial park integrating grain logistics, warehousing, processing, trading and information through each node, and make full use of the advantages of highways, railways and waterways to open up a convenient and economical southwest grain corridor. That is, the railway construction along Shanghai-Kunming, Cheng Kun, Nankun, Guikun, Neikun, Chongqing-Kunming, Yunnan-Tibet and Yunnan-Guangxi, and the highway construction from Kunming to Chengdu via Panzhihua, from Kunming to Chongqing via Shuifu, from Kunming to Guiyang via Fuyuan, from Puli to Zunyi, from Kunming to Luoping to Xingyi, from Funing to Baise, and from Dali to Mangkang via Deqin, and from Kunming to Qujing.

(B) the construction of the western international strategic corridor

Give full consideration to the great demand of grain, oil and other agricultural products market consumption in South Asia and Southeast Asia, make full use of domestic and international markets and resources, speed up the interconnection construction of grain logistics infrastructure with neighboring countries and regions, lay out cross-border grain logistics channels in advance, improve the construction of grain logistics infrastructure at railway and highway hub ports, gradually form a number of international grain logistics hubs, and radiate to the southwest and the whole country through organic connection with the southwest channel, build a strategic grain logistics channel facing South Asia and Southeast Asia, and become a grain enterprise in Southwest China and a grain and oil logistics hub in South Asia and Southeast Asia.

　

(3) Forward-looking layout of waterway grain corridors

Make full use of the waterway conditions in our province, rely on four ports, lay out the waterway passage of grain logistics, expand the radiation range of grain logistics in our province, and connect the two strategies of the national "Belt and Road" and the Yangtze River Economic Belt.

　

(D) Clarify the functions of circulation hubs and nodes

Clarify the positioning of the grain circulation hubs and nodes in our province, give full play to their respective functions and roles, and serve the construction and creation of the grain circulation pattern in our province.

　

Second, building a rapid logistics system

(A) vigorously promote the automobile bulk grain transportation.

During the "Thirteenth Five-Year Plan" period, we will change the mode of grain logistics transportation, vigorously promote bulk grain transportation by car, equip storage depots, processing enterprises and logistics enterprises with bulk grain receiving and unloading facilities, appropriately transform third-party transportation vehicles, use bulk grain vehicles to drive social vehicles, and vigorously promote "scattered" transportation by car from point to area, thus greatly improving the efficiency of grain circulation.

(2) Cross-provincial and cross-border transportation will gradually adopt railway containers.

Vigorously develop railway container transportation, realize railway and highway multimodal transport, make grain logistics technology quickly connect with modern logistics development technology, realize door-to-door transportation service and "refined and standardized" service according to the requirements of supply chain management, and negotiate with railway departments to start railway container business in Yunnan Junliang Group Co., Ltd., Kunming Jinma Grain Logistics Co., Ltd., Kunming Yuzhong Grain and Oil Trading Group Co., Ltd. and Zhaotong Shuifu Grain Logistics Park. Give full play to the linkage function of grain source organization, freight rate policy, transportation organization, integration of returning goods, warehousing and special lines, etc., drive the door-to-door service of automobile containers in the province, aggregate the advantages of all parties, form comprehensive economic benefits, establish a fast track for grain circulation, ensure grain transportation and quality safety, reduce grain loss and greatly improve grain inflow capacity.

(C) information technology to lead the transformation of grain logistics mode

Relying on modern information technology, we will build a unified logistics information platform, grain futures and electronic trading platform in Kunming, break the administrative restrictions, bring the participating enterprises into the new multi-level and all-round grain circulation network system, guide the grain enterprises with large flow and concentrated flow to cooperate with node warehouses, and guide the enterprises with scattered flow and lack of logistics conditions to choose the appropriate node concentration. Through modern means such as highway bulk rapid logistics and highway, railway and waterway containerized logistics, production and sales can be better connected, and the spatial distance between production and demand can be bridged with rapid logistics. Through the development of high-quality, efficient, convenient and fully functional services, we can realize the connection with large-scale grain and agricultural and sideline products trading platforms at home and abroad. Through the seamless connection between grain circulation and e-commerce, we will integrate grain sources and transportation networks, improve the level of grain circulation in the province, and open up profit space for grain circulation industry.

(D) the construction of regional security logistics nodes

The emergency supply guarantee task of counties, cities and districts outside the grain industry cluster area is realized through the "guarantee circle" model. The leading processing enterprises, central warehouses or reserve warehouses will be developed into a regional supply-guaranteed center with the mode of "raw grain storage and finished grain rotation" in combination with the capacity building of distribution and assured grain and oil chain, and rapid logistics modes such as "scattered" and automobile containers will be adopted in the region to form a regional supply-guaranteed logistics node.

Third, expand the space for grain circulation

(A) the introduction of large enterprises to carry out food business in our province.

Give full play to the unique geographical advantages, build a brand of "plateau grain", build a nest to attract phoenix, establish a standardized and open grain market, introduce large enterprises such as COFCO, China Grain Reserve and Yihai Kerry to our province for integrated grain management of storage, processing and sales through preferential measures, take economic interests as a link, open up grain source channels in a more active way, focus on cultivating and supporting a number of key grain enterprises that can play the role of the main channel, and jointly develop with domestic qualified enterprises. Establish a cooperation mechanism with large enterprises, make good use of policies such as alternative planting, and strive to give certain support to enterprises in terms of quotas, open channels to a greater extent, and go abroad together, establish a grain industrial base integrating grain planting, warehousing, processing and trading in South Asia and Southeast Asia countries, sell overseas grain to southwest provinces through our province, and transport high-quality indica rice to Guangdong and other provinces. Grasp the strategic opportunity of the country’s "Belt and Road" and make a forward-looking layout of high-quality grain source bases such as South Asia and Southeast Asia.

(II) Guide and support local enterprises to establish "receiving, storing and processing" bases in grain-producing areas, introduce subsidy policies, guide business enterprises in the province to establish "receiving, storing and processing" bases in grain-producing areas, set up grain business enterprises integrating grain purchase, processing and sales, directly participate in grain production and circulation in grain-producing areas, and stabilize grain source procurement channels and expand upstream and downstream industrial chains by establishing stable and long-term production and marketing cooperation relations with grain-producing areas. Focus on the development of rations cooperation with major grain producing areas such as Northeast China and Henan, and form a new form of production and marketing cooperation of "storing rice in Northeast China and wheat in Henan, and opening up channels".

(C) to build a market-based food supply chain

Promote the supply chain mode of integrating reserves with processing and market, and promote the scale operation and centralized management of local grain reserves. Through the timely rotation of processing enterprises, the problem of reserve rotation and raw materials of processing enterprises can be solved, and the reserve cost can be effectively reduced. Promote the dynamic mechanism of grain reserve market, promote the operation of grain reserve storage and rotation through the wholesale market, enable the futures market to effectively avoid price risks, lock in operating profits and improve economic benefits. Strengthen the regulation of grain market, implement the management of "target price", realize the integrated operation of reserve, processing and market, grasp the rhythm, timely and moderately rotate grain reserves, form the scale and intensification of grain industrialization management, and form the advantages of industrial clusters. Give play to the "market-making" function, conform to the development trend of international grain trade, realize the modernization and internationalization development strategy of grain industry, form a regional and even national and international grain market, and build a grain circulation supply chain starting from the market.

(D) Vigorously promote the form of chain operation and expand the sales scale.

Through direct chain, franchise chain and free chain, we can realize the networking of circulation organization structure, accelerate the concentration process of capital and resources, reduce costs, expand the scale of enterprises, improve the organization and intensification of circulation enterprises, and realize large-scale operation, scientific management and standardized services. The procurement network, distribution network, modern logistics distribution network and information transmission network are unified in scale. Integrate assured grain and oil business outlets, cheap supply outlets and military grain supply outlets, and implement the "three networks in one" business model. Expand the business outlets of grain and oil enterprises, increase sales, expand market share and expand the development space of enterprises.

Section II Improving the Ability of Food Security

During the "Thirteenth Five-Year Plan" period, we will speed up the construction of a modern grain market system, optimize the grain reserve system, improve the level of warehousing modernization, build an integrated urban-rural grain supply network, and comprehensively strengthen measures such as managing grain according to law to improve the ability of food security and ensure food security in our province.

First, lay a solid foundation for food security

(A) to build a food security base in Southwest China

Through the construction of the southwest grain corridor and the international grain strategic corridor, we will build a grain security circle in our province, optimize the grain reserve system, enhance the emergency support capability, form a rapid grain logistics system, and build our province into a trading platform and radiation center connecting the main grain producing countries in South Asia and Southeast Asia with the domestic market, and become a national food security base.　

(B) the construction of six food security circle

Through the construction of six food security circles, we will gradually form a convenient, efficient, reasonable and scientific food security system that fits the geographical characteristics of our province, and greatly enhance our province’s food security capacity.

Second, optimize the grain reserve system

(-) Building a diversified grain reserve system

Through the gradual development of static and quasi-dynamic reserves, local reserves and grain source reserves, raw grain reserves and finished grain reserves, domestic grain sources and foreign grain sources, the layout of grain reserves in our province will be scientifically optimized. 50% of local conventional reserves will be centrally managed by Provincial Grain Reserve Management Co., Ltd. and Yunnan Junliang Group Co., Ltd., 50% will be decentralized by state, city and county levels, and finished grain reserves will be placed in key States, cities, counties and districts. Actively implement the local grain and oil reserve scale issued by the State Council, and maintain the conventional grain reserve scale at 2.25 million tons and the finished grain reserve at 500,000 tons by 2020. Combined with the scale of new grain reserves in our province and the changes in the grain market environment, the Measures for the Administration of Provincial Grain Reserves in Yunnan Province were revised, the grain reserve management policies were appropriately adjusted, and the grain reserve management system was further improved.

(2) Adjusting the variety structure of grain reserves

Adapt to changes in food demand and increase the reserve ratio of high-quality varieties. Adjust the reserve structure, connect the policy reserve with the market demand, adjust among varieties in time, and appropriately increase the reserve quantity of superior varieties, such as highland barley, coix seed rice and wheat.

(three) to determine the reasonable scale of storage facilities

According to the storage capacity demand, commodity volume, population and consumption in different links of storage, storage and transit, combined with the factors such as output fluctuation cycle, urbanization rate and dietary consumption trend, the demand for grain warehouses in our province will be 6 million tons by 2020, including 4 million tons of storage warehouses and 2 million tons of storage warehouses. (See Schedule 1 for details)

(four) equipped with food drying facilities.

According to the climatic conditions in our province, grain drying facilities will be provided in the medium-temperature and high-humidity grain storage ecological zones (northern Zhaotong, Pu ‘er, Wenshan, southern Yuxi, lincang and southwestern Baoshan) and high-temperature and high-humidity grain storage ecological zones (Dehong, Xishuangbanna and Honghe), and the drying capacity of rice and corn will reach 2.4 million tons by 2020.

Third, improve the modernization level of facilities

(A) to speed up the process of "scattered"

In view of the present situation of packaged grain transportation and bulk grain storage in our province and the characteristics of flexible, convenient, simple and efficient container transportation, the grain container transportation technology is gradually applied to build standardized and perfect container loading and unloading devices to promote the development of bulk grain container transportation in our province, meet the requirements of multi-variety, small batch and multi-quality transportation, and connect different means of transportation by road and railway to realize door-to-door service, reduce grain loss and logistics cost.

(2) choose new warehouse type that is economical and reasonable.

With the popularization of "scattered grain" and the shortage of land in our province, warehouse types suitable for bulk grain transfer storage, high mechanization and low land use cost are selected in warehouse construction, such as floor-standing shallow round warehouse and dual-purpose building warehouse. Considering the characteristics of more mountains and less flat land in our province, we can build a new and practical warehouse type on the platform with suitable height difference according to local conditions, and focus on popularizing the platform building warehouse with land saving and cost reduction.

　

(C) the application of new technology for grain storage.

Vigorously promote the application of new technologies, including transverse negative pressure ventilation with the fixed air duct layout on both sides of eaves and walls of large bungalows as the core, negative pressure suction grain cooling and fresh-keeping storage, comprehensive prevention and control of multi-media pests, "four-in-one" upgrade technology of multi-parameter detection system of grain information cloud platform, low-temperature grain storage technology of ground source heat pump, application of new airtight insulation materials, solar photovoltaic power generation technology, etc.

(D) the promotion of grain identification code technology

Through the popularization of identification code technology, the dynamic supervision of the information related to the circulation process of stored grain can be located and traced, and the information transmission channel can be opened up to prepare for the traceability of grain in the whole process, and lay a good foundation for establishing the information service platform of the Internet of Things and realizing the goal of "smart grain".

Fourth, build an integrated supply network

(A) to build a regional emergency supply network

Fully consider factors such as population, geographical location, traffic and natural disaster risk, scientifically optimize the layout, and realize regional linkage emergency supply. In Kunming, Dali, Qujing, Honghe and other major densely populated areas, based on the existing emergency supply points, finished grain wholesale markets, military grain supply stations (points), assured grain and oil stores, grain and oil parity stores, supermarkets, grain and oil outlets, especially government-supported urban convenience food markets, community food stores, military grain supply stations and other outlets, new emergency supply points are selected to enhance the radiation function. In Diqing, Nujiang, Dehong, Lincang, Xishuangbanna, Wenshan and other places, especially in remote and border towns and villages, the existing emergency supply outlets are mainly used, convenience stores and grain and oil distribution shops are absorbed to become new emergency supply points, and military grain supply stations are actively built to achieve emergency food supply coverage in every town and village. Based on the existing 542 supply outlets, 1,516 new emergency supply outlets will be built by 2020, with a final layout of 2,058. Promote the effective connection of emergency supply network with assured grain and oil supply network, military grain supply network, logistics distribution network, emergency processing network, finished grain reserve, wholesale market, etc., so as to achieve homogeneity and non-duplication, and finally realize the emergency capacity covering all villages and towns and realize the regional security of food emergency. The grain department actively strengthens communication with the Provincial Disaster Reduction Committee and its member units, completes the spatial layout of grain reserves according to the risk form of disasters, and focuses on ensuring grain reserves in areas with high risk of disasters such as earthquakes and droughts. Food departments at all levels should make good plans for emergency food supply and strengthen the drills of the plans.Ensure that the post-disaster food collection and transportation are carried out in an orderly and powerful manner.

(B) improve the wholesale trading distribution system.

To build a grain wholesale trading system, we will mainly build three provincial-level new grain wholesale trading markets in Kunming, build regional grain wholesale markets in cities with radiation effects, and gradually establish border trade markets for overseas grain and agricultural and sideline products transactions at important border ports such as Ruili, Monkey Bridge, Hekou and Mengding. With Kunming Jinma logistics wholesale market as the core and six regional city wholesale markets as the support, a provincial-level information wholesale trading platform will be built to realize the emergency distribution and supply guarantee system that Kunming radiates the whole province and regional centers radiate the surrounding cities.

　

(C) increase the supply of staple food varieties

Around the development of plateau characteristic agriculture and the construction of plateau granary in our province, the demonstration project of staple food industrialization was implemented, and the "staple food kitchen" was piloted in Kunming and Yuxi with good conditions, and the staple food industrialization varieties such as rice noodles, bait pieces, bait shreds, steamed buns and steamed buns and Yunnan-style fast food were developed. Introduce social capital, make use of mixed ownership economy to break through capital and management obstacles, and integrate with "assured grain and oil" project, military grain supply, information construction, etc., to build a demonstration staple food supply enterprise, build staple food supply outlets, increase sales stores, and expand the supply of fresh noodles, dried noodles, cakes, rice noodles, instant noodles, nutritious meals and other staple foods to ensure the supply capacity in case of emergency.

(4) Promoting the development of integration of defense and civilian technologies.

We will create a number of large-scale and powerful comprehensive commissary supply stations integrating commissary supply, grain and oil purchase, grain reserve, emergency support and assured grain and oil, and gradually form a province-wide commissary supply network system with provincial comprehensive support centers as the leader, Zhaotong, Dali, Diqing, Baoshan, Pu ‘er and Honghe as the important support, and other county, city and district commissary supply stations (points) as the supplement. Improve the military-civilian grain reserve system, promote the process of staple food supply, expand the variety of military grain supply, and strengthen the information construction of military grain supply.

With Yunnan Junliang Group Co., Ltd. as the main body, we will establish an enterprise alliance for the industrialization development of military grain in the whole province, and strive to build the brand of "Yunnan Junliang". Through unified brand, unified grain source, unified logo, unified distribution, unified business varieties and unified service standards, all the military grain supply outlets, emergency supply points and assured grain and oil stores in the whole province will be included in the chain operation network system of "Yunnan Junliang". Efforts will be made to develop direct supply chain stations (stores), commissary stores and emergency support points for commissary supply, and to build a "five-in-one" security supply system that integrates emergency supply, commissary supply, finished grain reserve, assured grain and oil and staple food industrialization.

　

Five, comprehensively strengthen the management of grain according to law

(A) to strengthen the construction of quality inspection system

In order to promote the project of "managing grain according to law" as the carrier, strictly observe the bottom line of grain quality, take "safety on the tip of the tongue" as the goal, and establish a "vertical to the end, horizontal to the edge" grain quality and safety inspection and monitoring system in accordance with the requirements of improving testing ability and optimizing institutional layout. Further deepen the three-level grain quality and safety inspection and monitoring system with full coverage and no blind area, with the provincial grain and oil product quality supervision, inspection and testing center as the leader, 16 state and municipal national grain quality testing stations as the backbone, and 108 leading grain enterprises as food quality and safety risk monitoring outlets. From the key links of grain production, processing, domestic grain circulation, border grain import and export, the quality of grain, oil and food should be well controlled and strictly monitored. In order to ensure the safety of grain circulation in our province and let urban and rural residents eat grain and oil products that are safe, green, environmentally friendly and with guaranteed quality, a green shield for grain quality inspection should be erected.

(B) the construction of grain circulation credit system

Strengthen the collection of credit information of grain-related enterprises. With the help of the construction of "smart grain" and relying on the existing grain administrative law enforcement system, we will build a grain-related data collection and interface development and upgrading system based on the mobile Internet to improve the timeliness, accuracy and integrity of credit information collection of grain-related enterprises. Continue to carry out the credit evaluation of the grain industry, further refine the credit evaluation standards and methods of the grain industry, and promote the continuous improvement of the grain circulation credit system.

Strengthen the application of credit achievements of grain enterprises. Strengthen publicity and education through various channels and media to improve the social awareness and influence of credit evaluation of grain circulation enterprises; Further promote the supervision of enterprise credit classification, explore the construction of a "blacklist" system for serious dishonesty on the basis of credit rating, and carry out differentiated supervision.

Give full play to the role of credit files. We will gradually establish a trustworthy incentive and disciplinary mechanism in the aspects of operator’s qualification examination, confirmation of local grain reserve storage points, and declaration and creation of "assured grain demonstration enterprises" to improve food operators’ awareness of law-abiding and honesty.

(C) the establishment of quality and safety traceability system

Actively use the Internet of Things, RFID inventory identification code and other technologies, through the full coverage of information technology in the production system, inspection and testing system, grain processing system, grain storage and logistics system, grain supply system, to achieve the whole process of product production monitoring. We will build a quality traceability information system consisting of traceability information processing platform, consumer inquiry platform and comprehensive supervision platform, and gradually expand the traceability scale of production sources and grain sources transferred from outside the province, giving priority to state-owned grain depots and large-scale processing enterprises that integrate warehousing, transit and processing functions, and initially establish a traceability system for grain and oil quality and safety from planting, acquisition, storage and transportation, processing, market to consumption.

(D) the construction of food quality and safety risk monitoring and early warning mechanism.

Build a risk monitoring and early warning mechanism for food quality and safety. In accordance with the principle of giving priority to prevention, supplemented by governance, and according to the annual plan and plan of food quality and safety risk monitoring, the administrative department of food implements the monitoring and early warning of the quality and safety risks of purchased and stored food.

Section III Promoting the Transformation and Upgrading of Grain Industry

First, deepen the reform of state-owned enterprises

Establish and improve the modern enterprise system, transform the management mechanism of state-owned grain enterprises, strengthen the competition mechanism, reform the employment mechanism, innovate the income distribution mechanism, improve the legal person responsibility system, strengthen comprehensive evaluation, and urge enterprises to strive for benefits. Adjust the organizational structure, ownership structure, regional distribution structure and product structure of enterprises, and set up large-scale grain enterprise groups or companies that cross industries, administrative divisions and ownership to promote industrial upgrading. With large grain reserves as the main body, some small grain reserves and processing enterprises with good basic conditions and rich grain sources will be merged to solve the problems of insufficient storage facilities and difficult rotation, and improve the efficiency of enterprises. Guide the integration of reserve, logistics, processing and wholesale markets, implement the park management mode, give full play to the overall advantages, and improve the vitality of enterprises. Through integrated development, by 2020, nine enterprise groups (including three state-owned policy enterprises and six mixed-ownership enterprises) will be initially formed, laying a good foundation for the establishment of Yunnan Grain Group during the 14 th Five-Year Plan period.

Second, the development of plateau characteristic industries

We should change our thinking, comprehensively consider regional species, characteristic resources, consumption trends, industrial development models and other aspects, and according to local market conditions, adjust measures to local conditions, rationally establish enterprise positioning, develop characteristic products, maximize the advantages of enterprises, be targeted, rely on high-tech to cultivate high-value and high-quality characteristic products, and embark on a plateau grain development road with Yunnan characteristics. Give full play to the plateau characteristic advantages of Yunnan’s grain and oil, encourage grain circulation enterprises to build characteristic grain and oil bases, take the mode of "company+base+farmer" to develop the industry, build the brand of characteristic grain and oil and miscellaneous grains, intensively cultivate product marketing and product processing, and make Yunnan’s characteristic grain and oil and miscellaneous grains industry bigger and stronger. We will introduce special support policies to encourage state-owned grain enterprises to expand the market share of products, strengthen supply-side reform, make better use of effective demand to drive the development of staple food industries and secondary industries, and promote the efficiency, market stability and security of grain enterprises. Give full play to the distinctive advantages and build a granary on the plateau. Focus on high-quality grain processing, woody oil processing and potato processing.

(A) high-quality grain processing

Give full play to the advantages of high-quality rice and characteristic small varieties of miscellaneous grains in our province, strengthen independent innovation of enterprises, and strengthen the deep processing, development and application of products such as raising wheat, white kidney beans, coix seed rice, potatoes and highland barley through cooperation with scientific research departments and technology introduction. Vigorously develop contract agriculture, and plan to build a modern high-quality grain and miscellaneous grains processing base with a certain scale in raw material producing areas (Chuxiong, Honghe, Wenshan, Dehong, Lijiang, Xishuangbanna, Diqing, etc.).

(2) Woody oil processing

Make full use of the rich advantages of woody oil resources in our province, focus on the strategic deployment of vigorously developing woody oil resources with plateau characteristics in our province, such as walnut, camellia oleifera, macadamia nut and olive, and vigorously develop the deep processing of edible oil such as camellia oleifera and walnut, extend the industrial chain and improve the product value. In terms of product development, we should take the road of intensive processing, vigorously promote cold pressing technology, develop health-care products suitable for special people such as woody oil-bearing special foods, develop products with high added value such as woody oil cosmetics, develop blended oil and walnut foods suitable for the general public, and strengthen the utilization of oil-pressing by-products.

　

(3) Potato processing

Relying on the green and ecological natural environment in our province, with the development goal of high quality, naturalness, health and pollution-free, we should strengthen the research on the development of potato food, change the original image of coarse-tasting and poor-tasting coarse-grained potato food, innovate traditional processing methods, develop a variety of products, vigorously develop potato processing, focus on the development of potato staple food industry, pay attention to the health care function of coarse-grained potato, and develop characteristic products with good nutritional quality and color and fragrance.

Third, the development of characteristic staple food processing

Combined with the consumption habits of the provinces, cities and ethnic groups in our province, we will use the existing facilities and venues of enterprises to transform and increase the staple food processing function, increase the supply of new high-quality and healthy staple food products, develop the cold chain facilities of staple food logistics, improve the distribution service function, extend the marketing network to towns, communities and rural areas, expand service outlets, and gradually establish a staple food processing and supply system with full coverage of staple food processing, distribution and sales in the region, focusing on Kunming and Yuxi as pilots in the early stage. Popularize rice noodles, rice rolls, shredded bait, bait blocks, noodles, steamed buns, steamed buns, jiaozi and other varieties, and gradually expand them to instant rice, miscellaneous grains rice and other varieties to improve the market competitiveness of grain enterprises. Key tasks: pilot construction of food "staple food kitchen" in Kunming and Yuxi will be gradually extended to other states and cities with concentrated population when conditions are ripe.

　

Fourth, strengthen support for leading enterprises

Through reorganization and integration, we will break the restrictions of administrative divisions, promote the development of grain industry with the idea of industrialization, encourage and support the transformation and upgrading of processing enterprises, and improve the level of grain processing technology and equipment. Based on the principles of interest connection, voluntary enterprise, government guidance, strong alliance and complementary advantages, we will create an environment, steadily promote the integration of grain and oil enterprises, set up different types of group companies, and promote industrial development with group advantages. The key task is to set up provincial grain and oil group companies and enterprise-oriented grain and oil, and at the same time, support the original leading enterprises to become bigger and stronger and accelerate the transformation and upgrading.

　

Five, accelerate the cultivation of grain brands

With dominant backbone enterprises as the main body, a number of national famous brands with independent intellectual property rights, core technologies and strong production competitiveness will be cultivated through independent innovation, brand management, trademark registration and patent application. Promote brand integration, expand the market share of well-known brands, enhance the core competitiveness of enterprises, and encourage third-party enterprises to provide professional services in brand design, marketing and consulting of grain and oil. Develop a number of geographical indication products and high-quality grain and oil products with Yunnan characteristics, cultivate a number of grain and oil brand-name products with high consumer recognition and high market share, and enhance residents’ consumer confidence in grain and oil products. By 2020, the province’s grain circulation industry will create 30 well-known brands of grain and oil products at or above the provincial level.

Sixth, upgrading the processing industry cluster

Rely on large leading grain and oil processing enterprises, important grain logistics nodes and grain storage facilities to adjust and optimize the layout of grain and oil processing industry. Promote the agglomeration of industrial clusters and parks, and guide the superior production capacity of grain and oil processing to gather in population centers, transportation hubs and logistics nodes. Encourage enterprises to "go global", support enterprises to actively use international resources, carry out foreign investment cooperation, and carry out trade in Yunnan’s characteristic food crops such as small grains, miscellaneous beans and woody oil plants.

Seven, improve the level of scientific and technological personnel.

Improve the talent training mechanism, increase talent education and training, build a training base for the grain industry, and train and introduce talents with high academic qualifications, high skills, knowledge of management and good management by means of entrusting training and introducing talents. Increase investment in science and technology, support the provincial grain and oil research institute and enterprises to take the lead in tackling key scientific and technological problems and transforming achievements, build key laboratories and demonstration bases, strengthen research and development of key technologies for conquering grain and oil and staple food series processing, accelerate the transformation of achievements, and improve the contribution rate of scientific and technological progress.

　

Section IV Vigorously Promote "Smart Yunnan Grain"

Establish a three-level information management system for provinces, cities and enterprises, basically complete the interconnection of multi-link and multi-level massive basic data of the grain industry in the province, gradually realize automatic collection, high concentration, multi-dimensional analysis and data mining of grain-related data, improve the refined, accurate and intelligent level of grain circulation management, improve the overall service level of the grain industry, and promote the transformation and upgrading of the industry.

　

"Smart Yunnan Grain" includes a set of infrastructure, two centers and four platforms. Basically, a modern grain information network system with complete structure, complete functions, safety, stability, information sharing and multi-level linkage has been established, with digital grain-related data as the support, intelligent warehousing as the main business, visual remote supervision as the focus and accurate emergency regulation as the means.

　

　

First, strengthen the construction of supporting software

The basic platform mainly provides the central computer room, basic network, network equipment, server equipment, storage equipment, backup equipment and system software required for system construction and transportation management, unifies construction standards, breaks the phenomenon of "information island" and realizes data exchange and sharing. The construction of operation and maintenance service system includes the formulation, implementation, supervision and inspection, updating and improvement of the overall maintenance plan of grain circulation management data center. Information security system provides security for the whole system from the aspects of physical layer security, network layer security, system layer security, application layer security and system layer security.

Second, the construction of grain data center

Integrate all kinds of business data information resources, build a unified data collection and uploading interface, collect data through each subsystem and collect data from each platform to form a perfect grain data center. Based on the data center platform, it realizes the functions of grain business management, emergency command, macro-control, early warning and forecasting, decision support and so on.

Third, build a macro-control center

Monitor the grain situation in the whole province, and analyze and predict the grain information. When there are large fluctuations in food prices, natural disasters and sudden emergencies, we will provide support for leaders to make rapid scientific decisions at the first time. Usually, it provides macroscopic constructive opinions for grain administration and grain circulation. Build an information platform for emergency supply, realize business collaboration of relevant departments, and improve the ability to deal with emergencies and risks.

Fourth, build four business platforms

The four business platforms include 22 subsystems (platforms), covering four major functions: "digital government affairs, precise business, information commerce and networked services".

　

(A) food government platform

Through the construction of e-government platform, government management, supervision, management and control and services are integrated through information technology, which breaks the limitation of separation of time, space and departments, realizes remote visual management, improves work efficiency and reduces management costs.

(2) Grain business platform

The information operation system covers all the business of grain depot, and realizes the intelligent and accurate operation of grain depot. Remote dynamic supervision of grain reserves is realized by using storage visualization system and remote visual supervision system.

(C) Grain business platform

Build an e-commerce platform, improve the functions of transaction and settlement, form an electronic trading platform that provides high-quality and efficient services for managers, operators, consumers and producers, and provide "online and offline purchase services" to the public by using various forms of electronic stores.

(4) Public service platform

Use Weibo WeChat and other information publishing platforms to run a public service platform, realize information service to the society, and use the grain quality information traceability platform to realize the traceability of grain sources, flow directions, causes and information.

V. Overall planning and step-by-step implementation

Take the strategy of "urgent need first, from easy to difficult, step by step, continuous improvement and phased implementation", and build the "smart grain distribution system" in four years.

　

Six, the decomposition of responsibility, hierarchical construction

The construction of "smart Yunnan grain" is jointly implemented by provinces, cities and enterprises, with clear responsibilities and graded implementation, so as to strive for financial subsidies from the central and provincial governments.

　

Chapter V Investment Estimation

The estimated investment scope of this plan is determined according to the construction scale and content of each classified project in the plan, combined with the composition of similar functional projects and the average project cost in the same period, and estimated after considering the investment of supporting ancillary facilities. The planned total investment is about 13.84 billion yuan (see Annex 6 for investment calculation), and 30% of the funds will be raised to obtain financial subsidies at all levels (except for projects related to business activities of enterprises), and the other 70% will be solved by enterprises themselves (including bank loans and social financing). At the same time, we will actively explore innovative investment and financing mechanisms, broaden financing channels, actively promote the government and social capital cooperation (PPP) model, and encourage and guide diversified market entities to participate in the development of grain circulation industry.

Chapter VI Safeguard Measures

Section 1 Improve the "Six Major Systems" of Grain

Improve the modern grain and oil processing system, logistics system, macro-control system, market system, circulation market supervision system and safety grading responsibility system, and establish a supporting framework for food security in our province. The province’s grain system should proceed from local conditions, study and formulate a modern grain circulation industry plan that conforms to local conditions and is conducive to the production and life of urban and rural residents, the development of grain industry and the safety of grain supply, and incorporate the construction of "six systems" into the local economic and social development plan. According to the local grain resources conditions and the characteristics of bulk grain varieties, grain circulation and grain demand, we will accelerate the optimization and upgrading of the grain industry, and build a comprehensive grain production chain, a circulation consumption chain, a regulation reserve chain, a purchasing and storage supply livelihood chain, a regulation and supervision guarantee chain, a warehousing and logistics basic chain, a processing and transformation industrial chain and a "food security" chain of radiation centers.

Section 2 Strive for Policy Support through Multiple Channels

The grain sector should strengthen coordination and communication with development and reform, finance, taxation, land and resources, planning, housing and urban-rural construction, transportation, industry and commerce, finance and other departments, and actively seek policy support from various channels and ways. It is necessary to make good use of existing policies and strive for financial support, but also broaden its thinking, strive for support in tax, land, interest subsidies and other policy concessions, do a good job in policy implementation, and maximize policy effects. Accelerate the pace of reform and accelerate the construction of grain circulation infrastructure included in the planning scope. Implement preferential policies such as land, revitalize the land resources of state-owned grain depots, support enterprises to retreat from cities to suburbs, strengthen the connection with land and resources departments at all levels, and incorporate various construction projects into the overall planning of local land use; Strive for and improve preferential policies for grain transportation in the region and increase the proportion of bulk grain transportation; Strive for and implement preferential tax policies for enterprises and support the development of key grain logistics enterprises. Give full play to the role of policy banks, encourage them to increase credit support for the development of grain circulation industry, strive to increase the support of commercial banks, and do a good job in building grain circulation capacity.

Section III Innovative Reserve Investment Mechanism

Integrate government behavior and market mechanism, improve the management mechanism of grain reserves, and vigorously develop a new model of mixed ownership construction. From the perspective of the whole society, we should integrate large state-owned enterprises, private enterprises and other social grain storage resources, jointly participate in the construction of grain reserves and the rotation of grain reserves, improve the comprehensive benefits of reserves, encourage and guide qualified multi-market entities to participate in the purchase, sale, processing and circulation of grain, integrate social resources through social participation, and better balance market supply and demand. Vigorously develop mixed ownership, according to the principle of co-construction and sharing and revenue sharing, attract all kinds of capital to build parks through various channels and forms, and cross-hold and integrate state-owned capital and non-public capital, forming a real interest community with capital as a link, jointly resisting market risks, introducing competition mechanism and better facing the market. State-owned enterprises should actively strive for national, provincial and municipal investment subsidies for grain logistics and storage facilities projects, give full play to the guiding role of financial funds, stimulate investment enthusiasm, broaden investment and financing channels, attract social funds to invest in grain circulation infrastructure construction and industrial development through financial subsidies such as investment subsidies, replacing subsidies with awards, subsidizing after construction, and subsidizing loans, so as to form a diversified investment and financing system, realize the integration and development of state-owned capital and other economic components, and give full play to the advantages of various forces to coordinate and protect grain.

Section IV Deepening the Reform of Circulation System

Actively adapt to the new normal of economic development, grasp the current situation of regional grain industry development, recognize the new situation of grain circulation in our province, implement the series of important speeches of the Supreme Leader General Secretary and inspect the spirit of Yunnan’s important speeches, implement the national food security strategy, deepen the reform, transformation and innovation of grain circulation, and promote the reform of the business development model of grain enterprises. Further refine the timetable and road map for accelerating the development of grain circulation industry, so as to achieve task-oriented, project-oriented and responsibility-oriented. Efforts will be made to promote the merger and reorganization of state-owned grain enterprises, support and encourage Provincial Grain Reserve Management Co., Ltd., Yunnan Junliang Group Co., Ltd. and various leading grain enterprises in various places to become bigger and stronger, promote the concentration of assets and resources to advantageous enterprises, and improve the scale of operation. Promote the state-owned grain buying and selling enterprises to actively participate in the land circulation of planting industry, and organize and unite large grain growers, family farms and farmers’ cooperatives to establish a new integrated grain professional cooperative organization with division of labor and mutual benefit, so as to adapt to the changes in agricultural production and management system and the requirements of new urbanization construction.

Section 5 Strengthening Project Supervision and Management

Strengthen organizational leadership and overall coordination, give play to the guiding role of planning in the development of grain circulation industry and the construction of grain storage and logistics facilities, define development goals, refine specific tasks, strengthen supervision and inspection, form a strong cooperation mechanism, and do a good job in the implementation of this plan in combination with the overall requirements of this plan and local conditions. The Provincial Grain Bureau is specifically responsible for the organization, implementation and comprehensive coordination of planning, and the relevant departments at the provincial level carry out their duties and cooperate closely, do a good job in planning, organization, guidance and service, and earnestly implement the management mechanism, work plan, guarantee funds and organization and implementation. Food administrative departments at all levels and relevant units should do a good job in establishing rules and regulations, establish process tracking, execution supervision, information feedback mechanism and regular evaluation system for planning project construction, strengthen project management, strictly plan and coordinate, promote implementation step by step, supervise and manage the whole process of project construction, and take effective measures in time to deal with new situations and problems found, so as to ensure that all tasks and requirements are implemented.

Section VI Promoting Informatization Construction

Actively adapt to the new trends of cloud computing, big data and Internet development, strive to improve the application level of industry information, explore and innovate trading methods, improve the scientific and technological content of grain circulation industry development, upgrade the grade of grain management, build a "digital grain depot" and realize a new leap in industry, technology, quality and efficiency. We will fully implement the project of rejuvenating grain through science and technology, research and develop new technologies, equipment and methods for the innovative development of grain industry, and lead and promote the sustainable innovative development of grain enterprises. Strengthen the contact and cooperation with the financial, industrial and commercial, commercial and tax departments, and establish and improve the settlement, distribution and security system that adapts to the development of e-commerce. Explore and innovate trading methods, support e-commerce, logistics, commerce, finance and other enterprises to participate in the construction of agricultural e-commerce platform, strengthen the connection between production and marketing, promote the marketization of grain circulation, promote the upgrading of grain industry and improve the market competitiveness of grain enterprises through the development of grain e-commerce.

Section 7 Vigorously Promote Grain Saving Loss

We will continue to strengthen the construction of grain storage facilities, popularize new technologies for grain storage, strengthen scientific management of grain after delivery, and effectively improve the ability to save grain and reduce losses. Strengthen the construction of modern grain logistics facilities, promote the "scattered" logistics mode of raw grain, fully implement standardized packaging or container unit point-to-point transportation of finished and semi-finished grain, shorten the transportation cycle, improve the efficiency of grain circulation and minimize transportation losses. Guide processing enterprises to carry out technological upgrading and industrial chain extension, advocate moderate processing, promote the combination of grain, oil and Industry-University-Research, improve the utilization rate of raw grain and comprehensive utilization rate of by-products, and improve the level of grain processing technology. Implement the pilot of staple food industrialization, build a comprehensive demonstration base of staple food processing with regional characteristics in our province, improve the level of large-scale production and distribution, and reduce the loss and waste caused by small-scale production. Use a variety of publicity channels to carry out in-depth publicity and education on grain saving and impairment, and guide the masses to develop healthy, scientific, civilized and economical grain consumption habits.

Section 8 Attach Importance to the Construction of Talent Team

We will fully implement the implementation opinions on the reform of the talent system in the grain industry, thoroughly implement the project of "promoting grain with talents", establish and improve the mechanism of "introducing talents, cultivating talents, retaining talents and using talents", and fully stimulate the vitality and innovation power of talents. Attach great importance to the construction of grain administrative talents, enterprise management talents, professional and technical talents and high-skilled talents, and carry out the training of grain directors and various business backbones at the provincial, city and county levels through the implementation of innovative talent promotion plan, young talent development plan, talent gathering project in industries with distinctive advantages, enterprise management talent training project and professional and technical personnel knowledge updating project. Relying on universities, scientific research institutes and training institutions, we will speed up the training of all kinds of highly skilled talents, intensify continuing education, organize on-the-job training, business knowledge and professional skills learning and training in the grain industry, and conduct skill competitions and emergency drills in a timely manner. Establish and improve the talent incentive and evaluation mechanism, adhere to the two-pronged approach of independent training and multi-party introduction, improve the flexible mechanism of talent introduction, hire outstanding talents at home and abroad to participate in the operation and management of grain circulation, and cultivate a group of professionals with sufficient quantity and excellent quality.

　

　　On December 13th, General Secretary of the Supreme Leader returned to China from his state visit to Vietnam and went directly to Guangxi for investigation and investigation.

　　From 14th to 15th, General Secretary of the Supreme Leader visited Nanning, Laibin and other places in Guangxi successively, and made an in-depth inspection of opening-up projects, communities, rural areas and enterprises.

　　The key for a region to firmly grasp its strategic position in the overall situation of national development is to recognize and give play to its own comparative advantages.

　　During the inspection, General Secretary of the Supreme Leader asked Guangxi to "give full play to its own advantages" and put forward new requirements and entrusted new missions for struggling to write a chapter of Chinese modernization in Guangxi.

　　Micro-observation of current affairs takes you through the unique advantages of Guangxi to understand the new blueprint of "fragrance of Bagui".

　　Create a convenient place for domestic and international dual-cycle market operation

　　Nanning, Guangxi, is the nearest provincial capital of China and China — Permanent venue of ASEAN Expo.

　　The first stop of General Secretary of the Supreme Leader’s inspection tour in Guangxi came to China in Nanning — Asean information port co., ltd

　　The main business here covers three major areas: industrial Internet, digitalization of government and enterprises and cloud communication services.

　　In recent years, the cooperation between China and ASEAN countries in the field of digital economy has blossomed. By the end of 2022, Guangxi has carried out nearly 20 projects in the fields of digital government, digital enterprises and digital industries in nine countries, including Malaysia, Laos, Singapore and Vietnam, and created a number of national-level and autonomous-level Internet platforms for the ASEAN region.

　　"One bay is linked with eleven countries, and the East, the West and the East interact in a benign way". Guangxi has a unique geographical advantage: it is along the river, along the coast and along the border, linked with ASEAN and integrated with Greater Bay Area.

　　During the inspection, General Secretary of the Supreme Leader pointed out that Guangxi should continue to expand its opening to the outside world. It is necessary to strengthen internal and external linkage and build a more dynamic open economic system.

　　The development potential of Guangxi is opening up, and the stamina is also opening up. To stimulate the power of opening up, we must release the potential of the "sea", stimulate the vitality of the "river" and do a good job of "frontier".

△ Construction site of Pinglu Canal, the backbone project of the new land-sea passage in the west

　　General Secretary of the Supreme Leader has drawn a blueprint for Guangxi’s internal and external linkage development — — Docking the new industrial layout in developed coastal areas and speeding up the Beibu Gulf Economic Zone and the Pearl River — The development and opening up of Xijiang Economic Belt has made Guangxi an important strategic hinterland of Guangdong-Hong Kong-Macao Greater Bay Area. Build a new land and sea passage in the west; Actively serve and build China — ASEAN Destiny Community … …

　　Today, Guangxi has a better open environment, more dynamic, and a more prominent strategic position in the country’s new development pattern. For Guangxi to achieve high-quality development, General Secretary of the Supreme Leader has placed new expectations — — Create a convenient place for domestic and international dual-cycle markets, and deeply integrate into the "Belt and Road".

　　Let more "Guizihao" agricultural brands make a name for themselves.

　　"Sugar is an important non-staple food, and everyone has worked hard for it and sent it to thousands of families ‘ Sweet ’ 。”

　　On the afternoon of December 14th, General Secretary of the Supreme Leader made an investigation in Laibin, Guangxi. He came to Laibin National Modern Agricultural Industrial Park, Huang An high-quality "Shuanggao" sugar cane base and Dongtang Phoenix Co., Ltd. successively to learn about sugarcane seed breeding, planting harvest and sugar industry development.

　　Nearly half of the land in Guangxi is located in the south of the Tropic of Cancer, with a subtropical monsoon climate and abundant heat and rainfall. And sugarcane grows in the same season as rain and heat, so sugarcane planting in Guangxi has unique geographical and climatic advantages. About 2 out of every 3 spoonfuls of sugar in China come from Guangxi.

　　Relying on the characteristic resources of agriculture and rural areas is a key link in the development of rural industries, and only by adapting to local conditions can we work efficiently, laboriously and accurately.

　　The General Secretary of the Supreme Leader pointed out that we should give full play to the advantages of Guangxi’s rich forest, fruit, vegetable, livestock and sugar resources, vigorously develop modern characteristic agricultural industries, and make more agricultural brands of "Guizihao" famous all over the country.

　　To develop rural industries, it is necessary to expand the space of industrial value-added and efficiency-enhancing through the whole industrial chain and create more opportunities for employment and income increase. At the same time, we should actively develop the processing industry of agricultural products, optimize the industrial layout, and promote the transformation of rural areas from selling original brand names to selling finished products.

△ Huang An High-quality "Double-high" sugar cane base of Laibin National Modern Agricultural Industrial Park, Guangxi

　　During the inspection, General Secretary of the Supreme Leader pointed out that based on the resource endowment and industrial base, we should focus on advantageous industries and concentrate advantageous resources to build a number of pillar industries that reflect Guangxi’s characteristics and advantages and have large scale and strong driving force.

　　Today, Guangxi aims to transform and upgrade traditional industries such as sugar, aluminum, nonferrous metals, steel, petrochemical and chemical industries, cultivate and expand a new generation of emerging industries such as information technology, new energy vehicles, new energy and energy storage, biomedicine and new materials, and proactively lay out future industries such as deep sea and sky.

　　Only when the modern industrial systems in all parts of the country and regions are in full bloom can the beautiful scenery of the spring garden be painted.

　　Building a demonstration area for building a strong sense of the Chinese nation community.

　　Guangxi is the autonomous region with the largest minority population in China, and the minority population accounts for 37.6% of the resident population in the region.

　　Since ancient times, Guangxi has had a fine tradition of "sharing the same sky, ploughing the same field, drinking the same river and building a home together". This is the home where all ethnic groups live in harmony and help each other.

　　Unity, progress and common prosperity of all ethnic groups are the life, strength and hope of the Chinese nation.

　　Panlong Community in Nanning is a multi-ethnic community. In the community recreation room, the General Secretary of the Supreme Leader watched with great interest the community residents practicing calligraphy and singing folk songs. The General Secretary pointed out that in order to build a demonstration zone of the sense of community of the Chinese nation, Guangxi should start from the grass-roots communities, and create a strong atmosphere of family ties among people of all ethnic groups through solid community building, effective community services and rich community activities, so as to make national unity better.

　　In April 2021, General Secretary of the Supreme Leader pointed out during his inspection tour in Guangxi that Guangxi is a national demonstration zone for national unity and progress, and it is necessary to continue to play a good role in demonstrating and driving.

　　From the national demonstration area of national unity and progress to the demonstration area of building a strong sense of the Chinese nation community, the connotation is richer and the requirements are higher.

　　To build a demonstration area, we must go further and better. We will continue to take root and build a strong sense of community in the work of economy, education, employment, community building, cultural construction and cadre team building, and the environment and conditions for studying, building, sharing, working and having fun will continue to improve, so that the pomegranate seeds will be held tighter and denser.

　　The general secretary pointed out that Guangxi should take building a strong sense of the Chinese nation community as the main line of all work in the autonomous region, as the fundamental direction to promote the creation of national unity and progress, and consolidate and develop the good situation of the unity and struggle of people of all ethnic groups.

　　Guangxi is rich in products and full of vitality, and the flower of national unity often blooms here. Give full play to its own advantages, and Guangxi will surely realize a new blueprint for development.

　　Producer: Geng Zhimin

　　Producer Xing Lai

　　Editor-in-Chief Ning Lili

　　Writing, Cheng Yu

　　Visual sense Jiang yuhang

April 28th this year is He Jiong’s 46th birthday, and it is also the annual release date of He Bang. Yesterday, # Who can get the No.1 on the list # got a hot search and became an online carnival with interactive star fans.

The so-called "He Bang", originally an easy term for rice circles, refers to the ranking of hot comments made by fans who helped their loved beans under Weibo on He Jiong’s birthday. Because it can directly reflect the real fan voice of the star, "He Bang" has become a witness to the change of entertainment flow in a certain sense.

By 2019, the total number of fans of entertainment stars on Weibo has reached nearly 20 billion. When the number of users is large enough and the fan economy is maturing, stars, fans, support and socialization are constantly colliding with new ways of playing.

Weibo is still the first platform for star powder interaction.

Every year, most entertainment circles celebrate He Jiong’s birthday. In He Laoshi’s comment area of Weibo on the same day, all kinds of traffic will meet, and fans will join the army of comments. The "He Bang" is comparable to the touchstone of entertainment popularity.

Similar to netizens calling for Shanzheng’s brother and Jiefan’s "sunset red group building" in Jay Chou, He Bang is another online social activity organized by fans spontaneously because of stars, which finally set off phenomenal network events. With the maturity of the pink circle culture and the participation of pan-entertainment users, new ways of interaction between stars and fans are constantly emerging.

According to statistics, the total number of fans of entertainment stars in Weibo has maintained rapid growth in the past three years: 12.8 billion in 2017, 16.7 billion in 2018 and 19.2 billion in 2019.

Weibo, as the largest open social platform, not only attracts stars to settle in, but also attracts their fans. 90% of the head stars have support clubs to open online support in Weibo, and there are 2,485 blue V certified support clubs. Among them, 30% are only in idolize, Weibo platform, and have never settled in other social products. In addition, there are 14,215 orange V certified fan stations and KOL.?

In addition to the fan base, Weibo has a large number of pan-entertainment users who are also willing to participate in the star-powder interaction and experience the fan play. As of June 2019, the number of celebrity classified super-words reached 180 million.

Xu Zhengchao and Jay Chou Chao who caused phenomenal network events (deadline: 21: 40 on April 29th).

Especially since the "Idol Year" in 2018, popular draft players represented by KUN and fans have formed a very sticky relationship with each other in Weibo through various forms of interaction, such as becoming iron powder, helping the star power list, editing and submitting videos. Idols also strengthened their popularity through Weibo after the draft and continued to suck powder.

These data show that Weibo is still firmly on the first platform of fan economy and star fan interaction. Online collective activities such as He Bang and other stars and fans can only take place on the Weibo platform.

"He Bang" forwarding area at 21: 40 on April 29th.

Why can only He Jiong’s birthday form a list?

In the domestic entertainment circle, He Jiong is unique. On the one hand, he has strong professionalism, deep qualifications and wide connections; On the other hand, He Laoshi has always been famous for his understanding and high emotional intelligence. His immortal friendship with artists of his peers and his love for younger artists are all talked about by everyone, and he is well-known in the circle.

Huang Lei once commented on He Jiong: "He has helped too many people in his life. Too many young people, the last "Happy Camp", He Laoshi felt good, he would recommend it to others, and there was no purpose. " The new generation of artists, more or less have been taken care of by He Jiong.

Weibo Hot Search # Happy Family Members Celebrate He Jiong’s Birthday #

Counting the "He Bang" over the years is almost the ups and downs of the latest top stream in the entertainment circle. If a play is a hit in a certain year, the birthday wishes issued by its leading actor are likely to appear at the forefront of the "He Bang" in the following year.

In the second half of 2016, Weibo launched the hot ranking function, so 2017 was the first year of Hebang, when TFBOYS occupied a popular highland;

In 2018, Jackson Yee and Karry are still in the top two, followed by LAY, Zhao Liying, Roy, Daxun Wei and Yang Mi. Shen Yue and Hu Yi Tian, starring in "To Our Simple Little Beauty", are in the forefront;

2019 is a year for He Bang to move towards the real popularity list, with more than 130 stars sending birthday wishes and comments exceeding one million. TFBOYS leads steadily. KUN, Chen Linong and Adam, who debuted in Idol Trainee, Lu Han and Wu Yifan, who have traditional traffic, Meng Mei Qi of Creation 101, and a group of florets, etc. have all squeezed into the list. Peng Yuchang Zifeng Zhang, who became popular with "Get My Brother Away" and further circled in "The Life I yearn for", has also been praised by netizens.

"He Bang" comment area at 21: 40 on April 29th.

This year, perhaps in order to keep a low profile in the epidemic year, He Jiong set up a hidden birthday in Weibo in advance. However, the birthday dynamic cards automatically released by Weibo system have still become the data battlefields for fans.

After the card was released, it won 30,000 comments and 180,000 likes in just ten minutes. Up to now, Weibo’s comments and comments on this article have both exceeded the display limit (1 million), and the praise has reached 33 million+.

As of 21: 40 on April 29th, He Jiong’s birthday was Weibo.

Yang Di quipped under Roy’s comments, "You are still popular, so you rushed to the front of me, obviously I came first." The profile shows that although it is very important to seize the initiative and gain the favor of passers-by, the final ranking of the "He Bang" is still heat.

In 2020, the "He Bang" champion will continue to be led by Jackson Yee Lian Lian and TFBOYS, and the crowd will form the first echelon. YiBo, R1SE and other artists who were active last year and had been on the same stage with He Jiong also ranked higher. Jackson Yee’s comments alone received 150,000 replies and 1.45 million likes.

The book "The Third Wave" once predicted the era of "production consumers", and star fans are typical production consumers-they interact with stars, have an impact on star brands, and together with stars, have communication influence and commercial value. At present, Weibo has successfully built a good fan ecosystem, and "He Bang" is just a microcosm of it.

He Jiong

Finger counting, the May Day holiday has entered the countdown. Are you going to spend it at home or go out for a wave? However, no matter where we go during the holiday, it is People Mountain People Sea, but it still can’t stop the excitement that we want to go out to play. After all, there are only a few long holidays in a year. Of course, we should seize the opportunity to go out.

　　According to past experience, during holidays, the expressway is jammed, so how to plan the travel route scientifically without blocking the road? In order to save time and travel with peace of mind, the map of sogou analyzes the peak travel time, highway congestion and popular cities in all parts of the country during the May Day holiday in advance, and comes up with a "May 1 Labor Day Travel Forecast", which is more practical after reading it.

　　According to the forecast of sogou map, because some people choose to travel in advance during the holiday, the first wave of travel peak of May Day holiday will be ushered in from 15: 00 to 20: 00 on April 28. April 29 is the first day of the small holiday, and the rush hour of the trip is from 9: 00 to 19: 00; The peak return time is from 15: 00 to 23: 00 on May 1.

　　In addition, the map of sogou accurately predicted the congested sections of expressways during the May Day holiday. Some high-speed sections, such as Beijing-Tibet Expressway, Beijing-Shanghai Expressway, Shenhai Expressway, Daguang Expressway, Wuhu Expressway and Quannan Expressway, will be congested to varying degrees due to the substantial increase in traffic flow, especially self-driving traffic. The map of sogou reminds everyone that if you don’t want to be stuck in the highway for a party, you should try your best to travel at the wrong peak, make a good route plan in advance, and call "Wang Tsai" to help you understand the real-time road conditions, so as to avoid putting people on the road.

　　According to the report, the most popular tourist cities during the May Day holiday are mainly concentrated in the south. Except for Beijing, which ranks second, the top ten popular cities in China are occupied by southern cities without exception. This year, Guangzhou ranks first among the most popular domestic cities on May 1 ST, with suitable temperature and many places to play and scenic spots, so it is quite popular with people.

　　As the small holiday lasts only three days, it is too far to cross the city or you don’t want to go to popular cities to watch the crowds, so it is also a good way to take a leisure vacation to choose travel activities such as self-driving Zhou Bianyou and leisure tour.

　　The May Day holiday is just around the corner, and everyone must have been unable to hold back the joy of traveling. Holiday travel safety is the first priority. If you want to let yourself go quickly and arrive safely, please accept this sogou map travel guide!

Editor’s lead: Nowadays, more and more people keep pets, and various offline pet services are also developing in full swing. However, online pet apps are all outstanding. Why is this? Is online pet demand a false demand? In this paper, the author selected Boqi Pet and Chongming two apps, both of which focus on shopping malls and social interaction, and made an analysis and comparison. Let’s take a look.

When the material foundation reaches the corresponding level, the spiritual needs become particularly prominent. In a modern society with relatively perfect materials, people often need spiritual comfort in different ways. It is worth noting that more and more urban residents choose to keep pets as their spiritual sustenance.

The number of urban residents keeping pets exceeds 100 million, and pet services such as offline pet shops and pet hospitals are developing in full swing, but online pet apps have been developing for a long time. After years of failed online pet apps, many people and even investors think that "pet apps, especially pet social apps, are false demands".

Is this really the case? I hope this analysis of competing products can provide readers with some thinking reference.

According to the analysis and prediction of Ai Media’s White Paper on Pet Industry Consumption in China, the scale of pet industry in China will reach 348.8 billion yuan in 2021. In recent years, the scale of pet industry will continue to expand, and it is expected to reach 445.6 billion yuan in 2023. The scale of pet industry is expanding rapidly, and the market development prospect is improving.

In the pet industry, pet food accounts for 40%, followed by pet medical treatment, aquarium exotic pets, pet service, pet supplies and pet trading. Pet basic services occupy an absolute position in the industry, and the deep-seated consumer demand of pet owners has not yet matured. The forms of pet service are becoming more and more abundant. With the upgrading of residents’ consumption and the change of pet concept and pet role, the pet service industry will grow steadily.

According to Ai Media data, in 2021, the age distribution of pet owners is between 85 and 95, and the age level is younger. There are more female owners than male owners, reaching 61%; The academic background is mainly undergraduate, which can reach 74%; Most pet owners are married with children, reaching 61%.

According to the data of Ai Media, in the investigation of pet-keeping motives, 90% of pet owners keep pets for emotional motives such as adding interest, decompressing and relieving loneliness. Heavy work constantly squeezes the lives of modern people, and pets can bring more happiness to people and help modern people to relieve stress and loneliness.

Most of the pets are friends and family members with companionship function, and 20% of pet owners regard their pets as children, and cultivate love through similar parenting relationships.

From the above, it can be further concluded that pet owners are mainly young people with high education and spending power. They generally keep pets for emotional motives and can give them care to some extent.

It can be concluded from the above data that at present, the pet industry is still dominated by entities, and the development trend of online main business is homogeneous, leaning too much towards shopping malls. Pet app is still in the exploration stage, and its functions are mainly limited to: drying (sharing status), purchasing (consulting pet diseases, pet breeding experience, etc.), buying (purchasing pet products), and shopping (O2O, online diversion to offline).

Generally speaking, the pet APP market is a relatively blank market, and an APP with quality and connotation that can satisfy pet lovers in all aspects has not yet come out.

According to the current development status of the pet industry and the development trend of content socialization, this paper selects Boqi Pet and Chongming, both of which focus on shopping malls and socialization, to analyze and try to explore the current living conditions of pet apps.

In the function of the mall, the construction of Boqi Pet Mall is more perfect, covering all aspects of pet goods, and at the same time, adding interest to the mall through various activities; However, Chong Ming is slightly inferior, with key functions but not enough interest and classification science.

To a certain extent, this is due to the different positioning of the two. Chong Ming started in the community and spent more energy on community construction. The mall is currently in its infancy; The primary goal of Boqi pet is to build a shopping mall, which is qualitatively different from the rationality of functional partition and the beauty of page design.

The community construction of Chong Ming is based on the possible problems of pet owners at all stages, but the classification is too detailed and does not have a certain general classification. Boqi pets pay attention to the construction of classification, and add dynamic recommendations based on five major sections. Although it has generalization and beauty, there is no qualitative breakthrough in functional construction.

At present, the biggest problems of the two are: low willingness of users to participate in the community, low intensity of interaction, and users’ dependence on their pet community is far lower than other social media.

Boqi pet:

Pet Ming:

1) Boqi pet

Advantages:

• Interest recommendation, know user preferences in advance, and make targeted recommendations.
• You can skip directly without choosing a pet.

Disadvantages:

• The location permission query does not set the Disagreement option.
• Mobile phone number must be bound.
• There are many kinds of pets, but they are incomplete

2) Chong Ming

Advantages:

• The registration page is soft and friendly.
• There are fewer registration processes.
• Multichannel login

Disadvantages:

• High entry threshold, only for people with cats or dogs.

Boqi pet operation mode:Open the channel between private domain and public domain, public domain customers are oriented to private domain, and attach importance to high-value users in private domain; Multi-channel combination of innovation, reaching different types of users, so that the efficiency of innovation is the highest; Three-step operation:

1. Savage growth stage: all users are indiscriminately drained to the private domain traffic pool, and the number of users increases sharply.
2. Classified operation stage: classified and layered operation according to user tags.
3. Strategic operation stage: At present, we use all resources, combine public domain and private domain to run business, and pay attention to the opening of the whole platform and the management of users’ whole life cycle.

Chong Ming operation mode:Focus on community advantages, export community content through multiple channels, and attract users with independent brands as the core.

Summary:Boqi Pet and Pet Ming operate in two different ways. Boqi Pet adopts the strategy of giving priority to private domain traffic, converting users to private domain through various public domain channels, and operating the brand in all directions. Boqi Pet APP is only a part of its private domain.

Recently, Chong Ming’s operation focused on expanding its own brand and strengthening the construction and promotion of its own brand. However, in reality, the operation began to gradually withdraw from the social platform. Take Chong Ming’s recent Weibo as an example, the time was fixed on November 18, 2021.

Boqi pet:Ensure the largest traffic entrance and integrate all available resources. There are Tmall, JD.COM, Tik Tok, bilibili, Xiaohongshu, Douban, Zhihu, Weibo and other entrances online; There are shops and exhibitions exposed offline; In addition, there are advertisements in the circle of friends.

Pet Ming:Multi-channel social media put in content, major application markets went online, and launched their own pet products brand of the same name "Chong Ming".

Summary:Boqi pets improve their exposure through high coverage and high frequency promotion mode. However, the promotion of pet Ming is weak, and there are many ways to promote it, but the form and frequency of promotion are far less than that of Boqi pet.

The promotion of both on social platforms is based on cute animals (that is, community content), but there is no breakthrough construction in the APP community, and the traffic attracted is also lost in a short period of time.

Both Boqi Pet and Chong Ming are profitable by selling goods in shopping malls, which are too single and lack of interest, and the replacement rate by large shopping platforms is high.

According to Ai Media Consulting, there are three typical business models of Internet pet service: pet e-commerce model, pet community model and pet online to offline.

At present, different enterprises adopt different modes, some adopt a single mode, and some adopt a mixed mode (adopting two or more modes, such as e-commerce+community, community +O2O, etc.). In addition, it also includes pet medical treatment (mainly online consultation, taking JD Health Pet Hospital as an example), intelligent hardware, pet consultation platform and pet store management system.

As far as the current Internet pet service is concerned, pet e-commerce has an absolute advantage, with large-scale online shopping platform and old pet e-commerce brand "Boqi Pet" as the main force in the industry. According to relevant data, the market share of the top five domestic brands is less than 20%, and the platform brand effect is even greater.

In the composite mode, all platforms have adopted the mode of e-commerce+community+medical care. No matter what the initial development is, in the construction process, the development direction is biased towards e-commerce, and the pet shopping market of the immature non-large online shopping platform is further divided.

In the market competition, the competitors of a single e-commerce development platform are far from their own homogeneous platforms, but those online shopping malls (Tmall, JD.COM, etc.) that have already occupied an absolute position in the shopping market.

On April 14th, 2022, Boqi Pet (BQ.US) received a letter from NYSE on April 5th, informing the company that its total market value and shareholders’ equity were lower than the compliance standards of NYSE. It is not known whether the platform economy developed by the single and independent pet mall can continue its previous glory, but the author believes that the difficulties faced by the relatively single pet mall development model will only become more and more severe.

In the process of searching the information of pet socialization, I found some interesting views on pet socialization.

Pet socialization = pseudo-demand?

In the public information arrangement of Tencent.com in 2019, we can see that after 2012, the online platform focusing on pet socialization, after experiencing the entrepreneurial fever and investment fever, the overall living situation is not optimistic.

So, is pet socialization really a false demand?

I don’t think so. On the contrary, it should be the core of a pet internet service construction, but there is no effective construction experience in the market at present.

1) community access is strict, and effective interactive crowds are isolated.

In the process of understanding these social apps containing pets, the author found that community designers set strict access to the community. Take the community of Boqi Pet and Weibo, a pet blogger in Weibo, for example, this featured recommendation of Boqi Pet has only won 16 likes, while the blog post of the pet blogger published just four hours ago can get 6000+ likes.

What the community needs after all is interaction. Without interaction, the community can only be a stagnant pool. How can we talk about further development? In the construction of pet socialization, the entry threshold is generally too high, but in reality, it is often some "cloud pet parents" who interact with dynamic publishers.

In the first step of entering the community, this group of people with great power is isolated. To a certain extent, it not only reduces users, but also weakens the enthusiasm of pet users for dynamic output. The demand for the platform by pet owners is naturally much lower than that of other social platforms.

2) The community construction is homogeneous, and the platform community is highly replaceable.

From the following survey data, it can be seen that in 2021, users interested in pets in China showed great concern about pet topics, but the attention channels were concentrated in comprehensive social apps such as Tik Tok in Weibo.

Modern social interaction needs to be unique. Zhihu is famous for its knowledge-based social interaction, and Douban is famous for its group social interaction. What kind of attitude should pet social interaction take in the public view?

The author believes that "pet socialization" should be redefined. The definition of pet socialization given by most pet community apps on the market is: pet socialization refers to the socialization of pet owners with other pet owners by posting dynamic and private messages. Social ways are single and boring.

According to relevant reports, the behavioral motivation of pet owners to share the news is often to get attention and evaluation, and they have certain exclusive psychology. It is often the pet lovers who can give their pets the most initiative.

Therefore, the concept of pet socialization needs to be redefined by relevant practitioners.

The author believes that pet socialization needs to be discussed through three questions, that is, who socializes? Socialize with who? How to socialize? Pet socialization includes four subjects, namely, pets, pet owners, other pet owners and pet lovers. Social behavior needs to be further explored based on these four aspects.

Can pets socialize with pets, and can pets socialize with other pet owners? How do pet owners socialize? How do pets connect with pet lovers? In the social process, what form can’t be achieved by external social functions and is irreplaceable?

When there is a real platform to clarify the relationship between them and build channels between them through appropriate forms, it will naturally usher in the prosperity of pet socialization.

At present, the online pet service market is still in the primary stage, with scattered industries and low industry concentration, and lacks a lasting one-stop pet service platform. Resources are scattered on various platforms, and it is necessary to run step by step to meet the needs of pets. Pet owners are miserable.

The author believes that online pet service is still a blue ocean at present, and whoever occupies a place in the pet social ecosystem first can become the leader of online pet service first.

Note: All the above are the opinions of new learners. If there are any mistakes, please correct them.

　

This article was originally published by @noora. Everyone is a product manager. It is forbidden to reprint without permission.

The title map comes from Unsplash and is based on CC0 protocol.

　　Jimu journalist Zhan Shuo

　　Recently, the female online celebrity "Touge" was killed in a car accident while driving a motorcycle in Chongqing.

　　The live video shows that the "head brother" wore a full helmet, but the lower body did not see the relevant protective gear. Witnesses said that the "head brother" was unfamiliar with the local road conditions and crashed into the wall after driving into the tunnel at high speed, causing an accident.

　　According to public reports, in the past year, many motorcycle online celebrity have passed away due to traffic accidents.

　　Some motorcycle enthusiasts said that many riders drive motorcycles and lack awe of safety. What they care more about is the traffic of motorcycle videos. Instead, it ignores the safety that should be put in the first place.

　　Many riders who were injured during riding also warned: "A car accident may make you lose the opportunity to start all over again."

　　There was an accident in online celebrity with 12,000 fans.

　　In the video of the driving recorder, a motorcycle quickly overtook from the right.

　　In the following time, the video image entered the tunnel. In the tunnel, you can see someone lying on the ground. Near the tunnel entrance, several motorcycles stopped at the roadside, and the riders ran back to the tunnel.

　　In the photos of the traffic accident scene released by netizens, the motorcycle is across the lane in the tunnel, and a female rider is lying on the ground without moving. The picture shows that she is wearing shorts, no protective gear is seen on her legs, and one leg is obviously bruised.

　　An insider said that the accident occurred at about 4 pm on September 15, in the underpass tunnel of an overpass in Chongqing. The woman who fell to the ground was online celebrity, a motorcycle from Henan Province. She came to Chongqing with her boyfriend and other riders this time, preparing to participate in this year’s Chongqing Motor Expo.

　　"Boss" is riding (Source: Network)

　　On the 18th, Jimu journalist called the police in the area where the incident occurred, but no response was received about the accident. According to media reports, the staff of Chongqing Public Security Bureau confirmed that there were related traffic accidents.

　　After the incident, the account of a video platform of "Touge" has been displayed as private, and the account nickname, avatar and personal cover have been changed.

　　On the day of the incident, the online biography was a social account of the boyfriend of "Touge", saying, "She got a driver’s license last year and her driving skills are quite good, but I really didn’t value her. Now things have gone wrong, and it’s too late to say anything."

　　Lessons learned from broken clavicle by experienced riders.

　　According to public reports, over the past year, a number of "motorcycle online celebrity" have been killed in traffic accidents, including "Zhuang Muqing", "Xiaoyu loves to eat fish" and "Liu Fugui", most of whom are young people in their twenties.

　　For the accident of "Boss", Ms. He, who has many years of riding experience, told Jimu journalists that according to the existing online videos and other information, it may be caused by unfamiliar road conditions and too fast speed. "I have ridden in Chongqing. The road conditions there are very complicated and there are many corners, and it is either uphill or downhill. There are certain requirements for the rider’s skills."

　　Some netizens said that the "head brother" was trying to catch up with the team in front, causing his own speed to be too fast. In this regard, Ms. He said that riding must have its own rhythm, and the riding speed must be determined according to the displacement, performance and driving ability of its own vehicle. "He can control the ride to 100 mph, but I can’t control it, so ride 80 mph. There is no need to be brave."

　　Social media account of "Touge" (Source: Internet)

　　Ms. He told Jimu journalists that once riding an accident, you may lose the chance to start all over again. Just two days ago, Ms. He just had an operation and took out the steel plate fixed at the clavicle last year.

　　In June last year, when Ms. He was riding a scooter of others, she was unfamiliar with the condition of the car, which led to a collision with a taxi that forcibly changed lanes. "At that time, the brakes of the car I was riding were not very good, and the tires were slippery. I couldn’t stop people and flew out." The accident directly led to Ms. He’s clavicle fracture. She lay in the hospital for a whole month and had a steel plate implanted surgically, which cost more than 30,000 yuan.

　　Ms. He said that the traffic police accounted for 30% of the responsibility for this accident. She recalled that at that time, she felt that she had been riding a large-displacement car for several years and was very familiar with it, not to mention riding a scooter. Looking at the spacious non-motor vehicle lane, she stepped onto the non-motor vehicle lane, but she didn’t expect an accident. Ms. He said that the accident could have been avoided as long as she was careful.

　　After the operation, Ms. He’s injured collarbone will have an impact on her arm strength and lifting heavy objects, and it will be dull when the temperature is low. Until a few days ago, she went to the hospital to take out the steel plate, and now she is slowly recovering.

　　It is precisely because of this accident that Ms. He will pay special attention to wearing protective gear, observing the road conditions at all times and cherishing the opportunity to ride on the road.

　　Security issues behind traffic.

　　In the video released by motorcycle bloggers, hot pants, vests and black silk seem to be the standard of the picture.

　　Online celebrity, whose fans have just turned over 10,000, released a cool cycling video with long hair fluttering, and with such a rebellious statement as "You have to ride a race when you are young, and your bones fall quickly", you can get thousands of praises. After the video released continuously every day made fans get more than 100 thousand, bloggers began to bring goods.

　　Online celebrity social account of a motorcycle (Source: Network)

　　"In fact, it is no problem to shoot videos for traffic, but some people don’t really love motorcycles, but regard motorcycles as a tool for them to make money." Mr. Ding, the head of a motorcycle club in Hubei, said that many riders really love motorcycles and filmed their motorcycle experiences as videos for everyone to enjoy. However, some people think about how to shoot videos every day to suck powder, and even copy other people’s video shooting methods and texts directly without thinking, which is completely stale.

　　"Those so-called good-looking traffic videos, girls wear less, and many don’t wear protective gear, which looks very cool." Mr. Ding said that this kind of video is not only irresponsible for his own safety, but also misleading to others.

　　Ms. He said that it is normal for everyone to love beauty and want traffic in the Internet age. "But I don’t understand some behaviors." Some people go out to play by bike, blow up streets and tilt their heads on the highway. In fact, these behaviors have completely affected others.

　　Mr. Ding said that motorcycles are not safe as a means of transportation. As a rider, I fell in love with the free air from the moment I got on the motorcycle. But true love should be to guard against risks, obey rules, wear protective gear and ride safely.

　 　Special feature of 1905 film network 358 cinema films, 44 billion box office, Chinese and foreign co-productions, IP, internet plus, word-of-mouth marketing … … In the climax and trough of a wave of movie topics, unconsciously, 2015 gradually left us. In 2016, Chinese movies and the mainland film market are still hot — — The magic films "The Great Wall" and "The Mermaid" are huge, and the lineup does not lose to Hollywood; "Flying Tiger on the Railway", "Romantic Death History" and other films are taken from historical themes, ringing alarm bells; "Chill 2", "operation mekong" and other brain-burning blockbusters gather powerful stars to play; China’s sci-fi blockbuster "Three-body" is about to make a grand debut; Xiaogang Feng also brought Fan Bingbing back to the realistic theme "My name is Li Xuelian" … …

　

　 　 On the other hand, China, a big ticket warehouse, has been paid more and more attention, and films from all over the world have rushed to the beach to compete for 34 sub-accounts. We also have more and more opportunities to see Hollywood blockbusters in cinemas at the same time as European and American countries.

　

　 　 What movies will surprise us in the new year? For 2016, we all have too many expectations. This nomination list of the most anticipated films in 2016 came into being, covering all the films and filmmakers you are looking forward to seeing in this new year, as well as the more prosperous China film market.

Most worth looking forward toChinese film：

　

　 　 IP, which was hot last year, is expected to continue to dominate the trend this year, but nowadays, the audience with increasingly keen "observation" has learned how to distinguish gravel from pearls, and the movie viewing experience of fans will also push the survival of the fittest in the film market. It is reported that domestic films are expected to achieve a double leap in quantity and quality in the new year, and we have reason to believe that such a beautiful vision will soon become a reality.

　

　 　 In the dazzling list of new films, we have selected ten most anticipated Chinese films for appreciation. These ten films have their own merits and are hard to distinguish. They are all heavyweight works that can’t be underestimated in the film viewing list in 2016. Let’s wait and see.

　

the mermaid

Director: Stephen Chow

Starring: Deng Chao, Yuqi Zhang, Jelly Lin and Wu Yifan.

Release date: February 8, 2016

★Highlight: Master Xing is still an irreplaceable king of comedy in many people’s minds. How will The Mermaid, which has been honed for three years and invested heavily in production, inherit his old man’s iconic nonsense style?

　

Great wall

Director: Zhang Yimou

Starring: Andy Lau, Zhang Hanyu, Lu Han, Eddie Peng Yuyan and Matt Damon.

Release date: December 2016

★Highlight: The strongest lineup is coming! The Great Wall is Zhang Yimou’s first masterpiece after he joined LeTV. The starring list includes domestic and overseas big-name stars, and its importance can be seen.

　

Sword of the Third Young Master

Director: Tung shing Yee

Starring: Kenny Lin, Peter Ho and Jiang Yiyan.

Release date: to be determined

　

★Highlight: Nearly 40 years ago, The Sword of Three Teenagers, starring Tung shing Yee, was regarded as a classic by fans. Now, the remake is played by Kenny Lin and other small fresh meats. For the fans of martial arts films, it is still the feeling of going back in time in a trance.

　

Operation Mekong

Director: Lin Chaoxian

Starring: Zhang Hanyu, Eddie Peng Yuyan and Feng Wenjuan.

Release date: to be determined

★Highlight: Lin Chaoxian, who has always been passionate, has returned to his best crime theme after Breaking the Wind, while Zhang Hanyu, the mr. six, and Eddie Peng Yuyan, the fresh meat, are the welfare of fans.

　

My name is Li Xuelian.

Director: Xiaogang Feng

Starring: Fan Bingbing

Release date: to be determined

★Recommended reason: Liu Ye and Xiaogang Feng, the winner of Golden Horse, who played tickets in mr. six, returned to realism, and the film was adapted from Liu Zhenyun’s novel I’m not Pan Jinlian, which are the highlights.

　

The history of romantic extinction

Director: Cheng Er

Starring: Ge You, Zhang Ziyi and Tadanobu Asano.

Release date: to be determined

　

★Highlight: Director Cheng Er is a blockbuster if he doesn’t make a shot. After "lethal hostage", the massiness of "Romantic Death" and the lineup of Starlight Glimmer’s Cass are amazing, and Ge You and Zhang Ziyi cooperate again, which is self-evident.

　

Flying Tiger on the Railway

Director: Sheng Ding

Starring: Jackie Chan, Xu Fan, Darren Wang, Z.TAO and Wang Kai.

Release date: October 2016 (Mainland China)

★Recommended reason: Sheng Ding began to focus on the Anti-Japanese War after filming "Save Mr. Wu", gathering popular fried chicken Wang Kai, Darren Wang and Z.TAO. What kind of blood will they collide with action movie superstar Jackie Chan?

　

Chill 2

Director: Lok Man Leung, Kim-ching Luk.

Starring: Aaron Kwok, Tony Leung Ka Fai, Eddie Peng Yuyan and Yang Caini.

Release date: to be determined

　

★Highlight: The return of Aaron Kwok, Tony Leung Ka Fai, Eddie Peng Yuyan and other original crew members is highly ornamental. In the set photo exposed in Chill 2, Eddie Peng Yuyan once pointed a gun at Aaron Kwok, suggesting that the story will undertake the first part to reveal a bigger conspiracy, and Chow Yun Fat’s joining is a surprise.

　

Li na

Director: Chen Kexin

Starring: to be determined

Release date: to be determined

★Recommended reason: Chen Kexin’s perspective has always been calm and unique. This time, he chose to shoot a biographical film. Although it focuses on a world-famous tennis player, the film will integrate the rapid development of China in recent years from a small perspective, and it is foreseeable that the style will still be sharp.

　

Beijing meets Seattle 2

Director: Xue Xiaolu

Starring: Tang Wei, Wu Xiubo

Release date: April 29, 2016

　

★Highlight: The first work of "Beijing Meets Seattle" was highly praised, and the sequel continued the combination of "Goddess" and "Uncle". The return of Tang Wei and Wu Xiubo ensured the film’s gold-absorbing ability.

0.2 million/200 thousand to buy a gas car or a tram When this issue is raised, it shows that the domestic new energy market has been overwhelmed. After all, in the past, the first choice of consumers was the Japanese Three Musketeers. But now the situation is different, and major car companies are desperately involved. As a result, many large and medium-sized new energy family cars have emerged in the 200,000-class market, including the starter BYD Han, and the latecomers such as Zero Run C01 and Changan Qiyuan A07.

In order to seize the inherent position of this former fuel vehicle, Roewe brought the D7. At present, there are two versions of the new car, EV and DMH. In the noisy domestic market, how will the new car be enlarged? The price is the highlight, and it has fallen below the 130,000 mark.

The price range of the new car is 125,800-176,800, and there are 6 models to choose from. Among them, the EV version is priced at 149,800, and the listing rights are superimposed. The plug-in version is finally sold at 121,800, and the threshold for the pure electric version is 143,800. Today, let’s take the EV version as an example to see what it has besides the volume price.

Pure trams talk about manipulation? Rear drive is the key.

Now every new energy vehicle will have its own label after it comes out, which may be smart, endurance or safety. Roewe D7 EV mainly aims at performance control. At present, most pure trams on the market are in the front layout. Roewe D7 EV, which comes from the pure electric platform of SAIC Nebula, adopts the rear drive structure.

In this way, the front and rear counterweights of the vehicle are more balanced, and the front wheels are only responsible for steering, which makes the vehicle more maneuverable. The new car adopts front McPherson and rear five-link independent suspension system. According to the media feedback of the previous test drive, the support of the whole vehicle in cornering is good. Even if you pass through a mountain road or brake suddenly, the vehicle is relatively stable.

In terms of power output, the whole vehicle adopts VGA six-in-one motor. The maximum power of the system is 155kW, the peak torque is 310N·m, and the zero acceleration takes only 6.5 seconds. Equipped with two Rubik’s cube batteries with different power, the cruising range of CLTC is 510km and 610km respectively. This level is enough to cover daily traffic scenes and alleviate endurance anxiety.

The Rubik’s cube battery, while ensuring long battery life and safety, also lies in the optimization of space and shape. Its thickness is only 110mm, which makes the car more spacious, and the back row has no disadvantages of the previous high platform of new energy vehicles. When you don’t need to think too much about the battery occupying a large space, the degree of freedom in design is relatively higher.

Is it comfortable to play with new energy? Far more than intelligence

When it comes to middle and senior family cars, it is basically inseparable from the creation of comfort. Many old-school players start with space and seats, such as the big sofa we are familiar with. When it comes to new energy sources, the concept of comfort has new extensions, such as intelligence.

The zebra zhixing system, which first made Roewe famous in World War I, has been upgraded. The dual 12.3-inch LCD screens installed in the car are equipped with the latest car system, which has the functions of multi-meaning, talking and executing, and can also realize the seamless flow of mobile phone and car information. With many apps such as iQiyi and Netease Cloud, the entertainment in the car is enriched when the sense of operation is improved.

At the same time, D7 is also equipped with L2 intelligent driving assistance, including eight functions such as ACC full-speed adaptive cruise and AEB automatic emergency braking. With 540 HD panoramic images and other functions, you can have a comprehensive and clear understanding of the state of the vehicle. Through the blessing of software and hardware, the travel safety is guaranteed.

Of course, this is only part of the comfort of new cars, and the space that consumers fancy is another big attraction. The interior structure optimized by Rubik’s cube battery continuously expands the interior seating space. The length, width and height of the new car are 4890/1872/1510mm respectively, and the wheelbase is 2810mm. The car length of nearly 4.9 meters and the wheelbase of more than 2.8 meters make the rear space spacious and comfortable.

For the classic big sofa of the joint venture car in the past, the new car also gives its own gameplay. Mainly from the aspects of material and support to create the comfort of the seat. The seat is covered with a large area of suede, and the interior is filled with 9 layers of materials, matching the quilting process, which makes the whole look comfortable and advanced. Details such as the U-shaped embracing design in the front row bring good support. Coupled with memory, ventilation, heating and other functions, it makes driving more convenient and comfortable.

For the pursuit of cabin comfort, the car also gave other surprises. For example, the main driver has a one-button big lying function, and after the seat is unfolded, it can change into a 1.7m cot every second. For long-distance travel, this function is quite intimate. Of course, after the seat is leveled, it can be changed into other layouts, and the double bed is very suitable for the current camping scene.

Roewe D7, as the first model of "D family", adds a lot of points to the design of the new car. The front of the car adopts a closed front face, and the split headlight design looks very eye-catching. At the same time, a large area of blackened decoration is added to the bottom of the front enclosure, which is matched with the blackened air inlet to make the front face more energetic.

The side adopts a slip-back design to ensure that the rear head space makes the whole car elegant and dynamic. With the concealed door handle, it is helpful to further optimize the wind resistance coefficient.

The tail is a split taillight with personality, which brings high recognition with the upturned duckling tail. The blackened decorative piece at the back surrounding the bottom echoes the front face, which enhances the dynamic properties of the whole vehicle.

Write it at the end

Needless to say, Roewe D7 EV can always find its own direction. Starting with the rear-drive control, supplemented by battery safety, large space and intelligent creation, its image is full and three-dimensional. Combined with the starting price of less than 150 thousand, we found our own breakthrough among the competing products. Of course, the ultimate beneficiaries of product competition are consumers, and the listing of new products means another choice for buying a car.

1905 movie network news On February 23rd, the tvN Korean drama "The Queen of Tears", written by Ji-eun Park, director of "Don’t Kill" Zhang Yingyu and director of "Vincenzo" and "Little Ladies" Jin Xiyuan, released a "family" poster and preview. The preview shows the complicated situation of the chaebol’s son-in-law Bai Xianyou (ornaments) VS the civilian’s daughter-in-law Hong Hairen (ornaments), eating with the other family or suffocating or embarrassing.

In the poster, Bai Xianyu, the prince of the village supermarket who fell into the Queen Group, stood behind his wife with a wronged face, while his wife’s family had their own thoughts and the atmosphere was depressed. On the other hand, on Bai Xianyu’s side, Hong Hairen, the queen of the Queen Group who fell into Longtouli Village, faced the warm hospitality of her husband and family, and the cold-faced response was incompatible with this warm atmosphere. The marriage of the young couple was indeed a bit complicated.

At the same time, the producer also announced a great news, and recently filmed the play, which will make a short debut in the second half of the TV series to show the sense of existence. Song Joong Ki’s special performance is due to his fate with Kim Ji Won. They not only cooperated in two series of Asda Chronicles, but also worked in a brokerage company.

The Korean drama "The Queen of Tears" tells the thrilling crisis and miraculous love story of the arrogant chaebol III, the department store queen Hong Hairen (Kim Ji Won) and the smart and handsome group legal and supermarket prince Bai Xianyu (Kim Soo Hyun) for three years. The series will be premiered on March 9.

    On September 26th, the launch conference of "Travel Off-road SUV" Jetway Traveler was held in Shapotou, Ningxia Zhongwei. As the first product of Jietu Automobile to position a light off-road SUV, Jietu Traveler relies on the technical empowerment of Kunlun architecture, focusing on comfortable and free travel experience, and providing excellent products for all travelers with tough modeling and off-road, safety, comfort, intelligence and "travel+"ecology.

    It is understood that Jietu Traveler has launched two models with 1.5TD+7DCT power combination, three models with 2.0TD+7DCT power combination and one model with 2.0TD+8AT power combination. The official guide price range is 13.99-184,900 yuan.

    During the launch of the new car, Jetway travelers also brought multiple gifts to users. From now on, users who subscribe to jetway travelers can enjoy six rights and interests: deposit inflation gift, super replacement gift, lifetime warranty gift, financial decompression gift, traffic fun gift and waiting for surprise gift. Among them, the "deposit expansion ceremony" is a deposit of 2,000 yuan to 8,000 yuan for car purchase; The "super replacement gift" is a replacement subsidy of 15,000 yuan (the "super replacement gift" is not shared with the "deposit expansion gift"); "Lifetime Warranty Ceremony" is the first non-operating vehicle owner’s lifetime warranty; The "financial decompression ceremony" is 24/36 with 0 interest and 10% down payment and long loan; "Traffic Play Ceremony" enjoys 5 years of free traffic (6G/ month) for the first car owner; "Waiting for the surprise gift" is the compensation of 1,000 Czech dollars/day for exceeding the delivery commitment period (the delivery commitment period of 7DCT version is 30 days, the delivery commitment period of 8AT version is 45 days, and the compensation ceiling is 30,000 Czech dollars. If delivery is made within the delivery commitment period, there is no compensation). From car booking to financial plan to car waiting and car use, Jetway travelers understand what users think and meet their needs, helping all "travelers" to start.

   Chery Group’s 26-year technical empowerment has helped Jietu Automobile to be the "shoulder" of the travel track.

    At the press conference, Zhang Guozhong, executive deputy general manager of Chery Automobile Co., Ltd., delivered an opening speech. When Chery Automobile was founded, its aspiration was to "build a good car that China people can afford". After 26 years of continuous "going", Chery Automobile has accumulated more than 12 million users worldwide.

    Jietu Automobile is a "player" who insists on long-term and value. In the past five years, Jietu Automobile has adhered to the "Travel+"strategy, constantly polishing products suitable for travel and creating new value for users; Constantly focusing on user usage scenarios, we have built an automobile+travel ecosystem. At present, the cumulative sales volume of Jietu brand has exceeded 800,000. Chery Group will give Jetway all-round technical and resource support, and build Jetway into the "shoulder handle" of the station wagon track. Today, the global listing of Jetway Traveler will redefine off-road products, grasp people’s inner yearning for "light off-road", and become a pioneer, a witness to thousands of landscapes and a reaper of fruitful results.

   Jetway’s yearning is to insist on going with users.

    In the name of "travelers", Jietu travelers meet beautiful scenery and discover their true selves with an eternal young heart. It’s better to travel than to yearn for it. Yearning for it is true nature, and going there is even more true tough guy! At the press conference, Duan Long, a film actor from China Mainland, came to the scene as the image spokesperson of Jetway Traveler.

    Behind Duan Long’s role as the image spokesperson of Jetway Traveler is that the strength school of "national tough guy" and "tough guy station wagon" have the same attributes as Jetway Traveler. On the occasion of Jetway Traveler’s official listing, Duan Long tells his feelings about test-drive travelers from the perspective of his own shooting experience and extreme road cross-country experience, and expresses his recognition of Jetway Traveler’s value experience of being able to live in the city and be wild, so that more users can know about Jetway Traveler’s "tough guy" core.

    All trips are due to yearning, every step is a leap forward, and every moment is the start of a dream. With the yearning for travel, Jetway has always adhered to the strategy of "travel+"and insisted on going with users in the way of "travel+market".

    Li Xueyong, general manager of Jietu Automobile, said in the live keynote speech that since its establishment, Jietu Automobile has kept its original intention of "Travel+",adhered to the better concept of "Travel+Products" to build cars, enriched travel content, made every effort to create a travel ecology, vigorously laid out around the "Travel+"ecology, and built a "home-like journey" from a diversified perspective, making travel life more colorful. In the past five years, Jietu Automobile has been making great efforts on the road, and its product series has been continuously developed and expanded. From family station wagon suitable for the whole family to the first work of today’s more "flamboyant, tough and comprehensive" off-road station wagon system-Jietu Traveler, Jietu has been working hard, and there will be more and better products in the future to serve travel users and create travel! From January to August this year, the cumulative sales volume of Jietu Automobile reached 162,000 units, with a year-on-year growth rate of 67.4%. On the road of "Travel+",the gains are getting bigger and bigger, and the mileage is getting newer and newer.

    There is more beauty in life for us to explore. At the press conference, Jietu Automobile also invited several travel experts and car owners’ representatives, including Ayin iris, Nie Xiaoyu, Song Jinge, Lvxing couple, runaway brother and Yun Qi girl, to challenge in groups with two topics: "yearning" and "going" and share their yearning and expectation. In their seriousness, every inch of the scenery on the journey is worth stopping to enjoy, and every place has its unique charm. Set out bravely and unlock more beauty in the journey.

   Can the city be wild, born for travel.

    Only when you know how to travel can you understand the "traveler" better. Dai Lihong, executive deputy general manager of Jietu Automobile and president of the R&D Institute, said at the press conference that Jietu Traveler is a light off-road SUV "born for travel", and the production car has 100% restored the concept car, and the national road map of "I must drive 318 in this life" has been engraved in the center console, integrating the soul of travel into every detail! Jetway Traveler is also a dream cars designed by users for themselves. Jetway Automobile fully investigates users’ real car demand and draws on users’ suggestions. After more than 30 rounds of users’ co-creation, it finally forms today’s mass production version.

    "Straight man and rough man" has never been synonymous with off-road SUV. Jietu travelers not only have the hard-core style empowered by the design aesthetics of "Vertical and Horizontal Way" and the hard-core matrix layout, but also have exquisite details such as crystal handles, China red embroidery and storage space reserved for high heels under the center console, as well as light and luxurious suede seats, first-class copilot, five-star health cockpit, 12-channel SONY top stereo and personal tailor fragrance system. At the same time, Jetway Traveler also has a 4785mm long body and a 2800mm long wheelbase. The two rows of seats can be laid flat, and the storage space of the whole car is as high as 50+. Only one Jetway Traveler is needed for camping and living.

    Cross-country has never been a "desert island for survival", and travel is for life. Jetway provides a unique eco-road book for travel enthusiasts, which can cooperate with mobile phones. At present, there are over 15,000 mature tourist routes in online celebrity, and this data is still being refreshed. Jetway travelers have also specially developed the drone mode, which can realize dynamic takeoff, follow-up and landing at any time. It is worth mentioning that the static load-bearing capacity of Jietu traveler’s roof rack can reach 300Kg, and the normal roof camping has no pressure at all, and the dynamic load-bearing capacity is 150Kg, which fully meets the needs of users for placing luggage on the roof.

    In addition, Jetway travelers also support the demand of tailgate customization function development, and expand the travel scenes of different forms and hobbies such as outdoor shooting, picnic camping and so on. Coupled with intimate details such as small schoolbags, pull rings, rivets, beer bottle openers and road maps, Jetway travelers are already the "best CP" for users to travel, unlocking more beautiful travel for users.

    Girder has never been a "necessity" for off-road SUVs. In order to give consideration to both urban and off-road, Jietu travelers have found the optimal solution-to design the girder. Girder is to make the chassis strong enough to ensure safety, but it is easy to ignore the safety of the car body. Jietu automobile engineers developed the "integrated left and right double door knockers" and "integrated laser tailor welding" from the overall situation of the car body, and with over 80% high-strength steel, the torsional stiffness of the car body was improved to 31 000 N m/deg.

    At the same time, Jietu Traveler adopts XWD fully-automatic intelligent four-wheel drive with the world’s first sixth-generation intelligent torque manager of Borgwarner and intelligent limited-slip differential lock, which can intelligently switch 6+X driving modes in ad hoc X mode, and can also give full play to the full strength of "the strongest domestic" 2.0TD in extreme road conditions. Coupled with the intelligent crawling mode, off-road white can easily get started, making off-road more calm, pure and simple. In addition, it has the advantages of 28 approach angle, 30 departure angle, 220mm minimum ground clearance and 700mm wading depth. Jetway travelers can climb mountains and dare to cross rivers, which fully meets most off-road scenes of users. Between yearning and going, a Jetway traveler can meet it.

   Go where you want to go, and Jietu travelers help every "traveler"

    Born of travel, it is the greatest sincerity to break through the expectations of users; Come for travel, the value experience surprise is the hardest background! Zhang Chunwei, general manager of Jietu Automobile Marketing Company, announced the official listing price and said that every yearning is full of beautiful expectations, and every trip is a brave start. Jietu travelers support the lifetime warranty of the whole vehicle and help every "traveler" to go to the mountains and seas bravely and reach poetry and distant places.

    At the end of the conference, China mainland pop singer Cheng Xiang performed "Fireworks on Earth" and "Possibility" live. Cheng Xiang’s singing and panchromatic traffic patterns set off each other, pushing the whole conference to a climax. Then the desert light show opened beautifully, and the artistic form of perfect combination of modern science and technology and natural landscape was full of charm.

    Jietu travelers, who have four great value experiences: city, wild, beautiful and pleasant, will set off a storm in the off-road SUV market and become one of the best choices for off-road SUVs within 200,000.