April 28th this year is He Jiong’s 46th birthday, and it is also the annual release date of He Bang. Yesterday, # Who can get the No.1 on the list # got a hot search and became an online carnival with interactive star fans.

The so-called "He Bang", originally an easy term for rice circles, refers to the ranking of hot comments made by fans who helped their loved beans under Weibo on He Jiong’s birthday. Because it can directly reflect the real fan voice of the star, "He Bang" has become a witness to the change of entertainment flow in a certain sense.

By 2019, the total number of fans of entertainment stars on Weibo has reached nearly 20 billion. When the number of users is large enough and the fan economy is maturing, stars, fans, support and socialization are constantly colliding with new ways of playing.

Weibo is still the first platform for star powder interaction.

Every year, most entertainment circles celebrate He Jiong’s birthday. In He Laoshi’s comment area of Weibo on the same day, all kinds of traffic will meet, and fans will join the army of comments. The "He Bang" is comparable to the touchstone of entertainment popularity.

Similar to netizens calling for Shanzheng’s brother and Jiefan’s "sunset red group building" in Jay Chou, He Bang is another online social activity organized by fans spontaneously because of stars, which finally set off phenomenal network events. With the maturity of the pink circle culture and the participation of pan-entertainment users, new ways of interaction between stars and fans are constantly emerging.

According to statistics, the total number of fans of entertainment stars in Weibo has maintained rapid growth in the past three years: 12.8 billion in 2017, 16.7 billion in 2018 and 19.2 billion in 2019.

Weibo, as the largest open social platform, not only attracts stars to settle in, but also attracts their fans. 90% of the head stars have support clubs to open online support in Weibo, and there are 2,485 blue V certified support clubs. Among them, 30% are only in idolize, Weibo platform, and have never settled in other social products. In addition, there are 14,215 orange V certified fan stations and KOL.?

In addition to the fan base, Weibo has a large number of pan-entertainment users who are also willing to participate in the star-powder interaction and experience the fan play. As of June 2019, the number of celebrity classified super-words reached 180 million.

Xu Zhengchao and Jay Chou Chao who caused phenomenal network events (deadline: 21: 40 on April 29th).

Especially since the "Idol Year" in 2018, popular draft players represented by KUN and fans have formed a very sticky relationship with each other in Weibo through various forms of interaction, such as becoming iron powder, helping the star power list, editing and submitting videos. Idols also strengthened their popularity through Weibo after the draft and continued to suck powder.

These data show that Weibo is still firmly on the first platform of fan economy and star fan interaction. Online collective activities such as He Bang and other stars and fans can only take place on the Weibo platform.

"He Bang" forwarding area at 21: 40 on April 29th.

Why can only He Jiong’s birthday form a list?

In the domestic entertainment circle, He Jiong is unique. On the one hand, he has strong professionalism, deep qualifications and wide connections; On the other hand, He Laoshi has always been famous for his understanding and high emotional intelligence. His immortal friendship with artists of his peers and his love for younger artists are all talked about by everyone, and he is well-known in the circle.

Huang Lei once commented on He Jiong: "He has helped too many people in his life. Too many young people, the last "Happy Camp", He Laoshi felt good, he would recommend it to others, and there was no purpose. " The new generation of artists, more or less have been taken care of by He Jiong.

Weibo Hot Search # Happy Family Members Celebrate He Jiong’s Birthday #

Counting the "He Bang" over the years is almost the ups and downs of the latest top stream in the entertainment circle. If a play is a hit in a certain year, the birthday wishes issued by its leading actor are likely to appear at the forefront of the "He Bang" in the following year.

In the second half of 2016, Weibo launched the hot ranking function, so 2017 was the first year of Hebang, when TFBOYS occupied a popular highland;

In 2018, Jackson Yee and Karry are still in the top two, followed by LAY, Zhao Liying, Roy, Daxun Wei and Yang Mi. Shen Yue and Hu Yi Tian, starring in "To Our Simple Little Beauty", are in the forefront;

2019 is a year for He Bang to move towards the real popularity list, with more than 130 stars sending birthday wishes and comments exceeding one million. TFBOYS leads steadily. KUN, Chen Linong and Adam, who debuted in Idol Trainee, Lu Han and Wu Yifan, who have traditional traffic, Meng Mei Qi of Creation 101, and a group of florets, etc. have all squeezed into the list. Peng Yuchang Zifeng Zhang, who became popular with "Get My Brother Away" and further circled in "The Life I yearn for", has also been praised by netizens.

"He Bang" comment area at 21: 40 on April 29th.

This year, perhaps in order to keep a low profile in the epidemic year, He Jiong set up a hidden birthday in Weibo in advance. However, the birthday dynamic cards automatically released by Weibo system have still become the data battlefields for fans.

After the card was released, it won 30,000 comments and 180,000 likes in just ten minutes. Up to now, Weibo’s comments and comments on this article have both exceeded the display limit (1 million), and the praise has reached 33 million+.

As of 21: 40 on April 29th, He Jiong’s birthday was Weibo.

Yang Di quipped under Roy’s comments, "You are still popular, so you rushed to the front of me, obviously I came first." The profile shows that although it is very important to seize the initiative and gain the favor of passers-by, the final ranking of the "He Bang" is still heat.

In 2020, the "He Bang" champion will continue to be led by Jackson Yee Lian Lian and TFBOYS, and the crowd will form the first echelon. YiBo, R1SE and other artists who were active last year and had been on the same stage with He Jiong also ranked higher. Jackson Yee’s comments alone received 150,000 replies and 1.45 million likes.

The book "The Third Wave" once predicted the era of "production consumers", and star fans are typical production consumers-they interact with stars, have an impact on star brands, and together with stars, have communication influence and commercial value. At present, Weibo has successfully built a good fan ecosystem, and "He Bang" is just a microcosm of it.

He Jiong

Finger counting, the May Day holiday has entered the countdown. Are you going to spend it at home or go out for a wave? However, no matter where we go during the holiday, it is People Mountain People Sea, but it still can’t stop the excitement that we want to go out to play. After all, there are only a few long holidays in a year. Of course, we should seize the opportunity to go out.

　　According to past experience, during holidays, the expressway is jammed, so how to plan the travel route scientifically without blocking the road? In order to save time and travel with peace of mind, the map of sogou analyzes the peak travel time, highway congestion and popular cities in all parts of the country during the May Day holiday in advance, and comes up with a "May 1 Labor Day Travel Forecast", which is more practical after reading it.

　　According to the forecast of sogou map, because some people choose to travel in advance during the holiday, the first wave of travel peak of May Day holiday will be ushered in from 15: 00 to 20: 00 on April 28. April 29 is the first day of the small holiday, and the rush hour of the trip is from 9: 00 to 19: 00; The peak return time is from 15: 00 to 23: 00 on May 1.

　　In addition, the map of sogou accurately predicted the congested sections of expressways during the May Day holiday. Some high-speed sections, such as Beijing-Tibet Expressway, Beijing-Shanghai Expressway, Shenhai Expressway, Daguang Expressway, Wuhu Expressway and Quannan Expressway, will be congested to varying degrees due to the substantial increase in traffic flow, especially self-driving traffic. The map of sogou reminds everyone that if you don’t want to be stuck in the highway for a party, you should try your best to travel at the wrong peak, make a good route plan in advance, and call "Wang Tsai" to help you understand the real-time road conditions, so as to avoid putting people on the road.

　　According to the report, the most popular tourist cities during the May Day holiday are mainly concentrated in the south. Except for Beijing, which ranks second, the top ten popular cities in China are occupied by southern cities without exception. This year, Guangzhou ranks first among the most popular domestic cities on May 1 ST, with suitable temperature and many places to play and scenic spots, so it is quite popular with people.

　　As the small holiday lasts only three days, it is too far to cross the city or you don’t want to go to popular cities to watch the crowds, so it is also a good way to take a leisure vacation to choose travel activities such as self-driving Zhou Bianyou and leisure tour.

　　The May Day holiday is just around the corner, and everyone must have been unable to hold back the joy of traveling. Holiday travel safety is the first priority. If you want to let yourself go quickly and arrive safely, please accept this sogou map travel guide!

Editor’s lead: Nowadays, more and more people keep pets, and various offline pet services are also developing in full swing. However, online pet apps are all outstanding. Why is this? Is online pet demand a false demand? In this paper, the author selected Boqi Pet and Chongming two apps, both of which focus on shopping malls and social interaction, and made an analysis and comparison. Let’s take a look.

When the material foundation reaches the corresponding level, the spiritual needs become particularly prominent. In a modern society with relatively perfect materials, people often need spiritual comfort in different ways. It is worth noting that more and more urban residents choose to keep pets as their spiritual sustenance.

The number of urban residents keeping pets exceeds 100 million, and pet services such as offline pet shops and pet hospitals are developing in full swing, but online pet apps have been developing for a long time. After years of failed online pet apps, many people and even investors think that "pet apps, especially pet social apps, are false demands".

Is this really the case? I hope this analysis of competing products can provide readers with some thinking reference.

According to the analysis and prediction of Ai Media’s White Paper on Pet Industry Consumption in China, the scale of pet industry in China will reach 348.8 billion yuan in 2021. In recent years, the scale of pet industry will continue to expand, and it is expected to reach 445.6 billion yuan in 2023. The scale of pet industry is expanding rapidly, and the market development prospect is improving.

In the pet industry, pet food accounts for 40%, followed by pet medical treatment, aquarium exotic pets, pet service, pet supplies and pet trading. Pet basic services occupy an absolute position in the industry, and the deep-seated consumer demand of pet owners has not yet matured. The forms of pet service are becoming more and more abundant. With the upgrading of residents’ consumption and the change of pet concept and pet role, the pet service industry will grow steadily.

According to Ai Media data, in 2021, the age distribution of pet owners is between 85 and 95, and the age level is younger. There are more female owners than male owners, reaching 61%; The academic background is mainly undergraduate, which can reach 74%; Most pet owners are married with children, reaching 61%.

According to the data of Ai Media, in the investigation of pet-keeping motives, 90% of pet owners keep pets for emotional motives such as adding interest, decompressing and relieving loneliness. Heavy work constantly squeezes the lives of modern people, and pets can bring more happiness to people and help modern people to relieve stress and loneliness.

Most of the pets are friends and family members with companionship function, and 20% of pet owners regard their pets as children, and cultivate love through similar parenting relationships.

From the above, it can be further concluded that pet owners are mainly young people with high education and spending power. They generally keep pets for emotional motives and can give them care to some extent.

It can be concluded from the above data that at present, the pet industry is still dominated by entities, and the development trend of online main business is homogeneous, leaning too much towards shopping malls. Pet app is still in the exploration stage, and its functions are mainly limited to: drying (sharing status), purchasing (consulting pet diseases, pet breeding experience, etc.), buying (purchasing pet products), and shopping (O2O, online diversion to offline).

Generally speaking, the pet APP market is a relatively blank market, and an APP with quality and connotation that can satisfy pet lovers in all aspects has not yet come out.

According to the current development status of the pet industry and the development trend of content socialization, this paper selects Boqi Pet and Chongming, both of which focus on shopping malls and socialization, to analyze and try to explore the current living conditions of pet apps.

In the function of the mall, the construction of Boqi Pet Mall is more perfect, covering all aspects of pet goods, and at the same time, adding interest to the mall through various activities; However, Chong Ming is slightly inferior, with key functions but not enough interest and classification science.

To a certain extent, this is due to the different positioning of the two. Chong Ming started in the community and spent more energy on community construction. The mall is currently in its infancy; The primary goal of Boqi pet is to build a shopping mall, which is qualitatively different from the rationality of functional partition and the beauty of page design.

The community construction of Chong Ming is based on the possible problems of pet owners at all stages, but the classification is too detailed and does not have a certain general classification. Boqi pets pay attention to the construction of classification, and add dynamic recommendations based on five major sections. Although it has generalization and beauty, there is no qualitative breakthrough in functional construction.

At present, the biggest problems of the two are: low willingness of users to participate in the community, low intensity of interaction, and users’ dependence on their pet community is far lower than other social media.

Boqi pet:

Pet Ming:

1) Boqi pet

Advantages:

• Interest recommendation, know user preferences in advance, and make targeted recommendations.
• You can skip directly without choosing a pet.

Disadvantages:

• The location permission query does not set the Disagreement option.
• Mobile phone number must be bound.
• There are many kinds of pets, but they are incomplete

2) Chong Ming

Advantages:

• The registration page is soft and friendly.
• There are fewer registration processes.
• Multichannel login

Disadvantages:

• High entry threshold, only for people with cats or dogs.

Boqi pet operation mode:Open the channel between private domain and public domain, public domain customers are oriented to private domain, and attach importance to high-value users in private domain; Multi-channel combination of innovation, reaching different types of users, so that the efficiency of innovation is the highest; Three-step operation:

1. Savage growth stage: all users are indiscriminately drained to the private domain traffic pool, and the number of users increases sharply.
2. Classified operation stage: classified and layered operation according to user tags.
3. Strategic operation stage: At present, we use all resources, combine public domain and private domain to run business, and pay attention to the opening of the whole platform and the management of users’ whole life cycle.

Chong Ming operation mode:Focus on community advantages, export community content through multiple channels, and attract users with independent brands as the core.

Summary:Boqi Pet and Pet Ming operate in two different ways. Boqi Pet adopts the strategy of giving priority to private domain traffic, converting users to private domain through various public domain channels, and operating the brand in all directions. Boqi Pet APP is only a part of its private domain.

Recently, Chong Ming’s operation focused on expanding its own brand and strengthening the construction and promotion of its own brand. However, in reality, the operation began to gradually withdraw from the social platform. Take Chong Ming’s recent Weibo as an example, the time was fixed on November 18, 2021.

Boqi pet:Ensure the largest traffic entrance and integrate all available resources. There are Tmall, JD.COM, Tik Tok, bilibili, Xiaohongshu, Douban, Zhihu, Weibo and other entrances online; There are shops and exhibitions exposed offline; In addition, there are advertisements in the circle of friends.

Pet Ming:Multi-channel social media put in content, major application markets went online, and launched their own pet products brand of the same name "Chong Ming".

Summary:Boqi pets improve their exposure through high coverage and high frequency promotion mode. However, the promotion of pet Ming is weak, and there are many ways to promote it, but the form and frequency of promotion are far less than that of Boqi pet.

The promotion of both on social platforms is based on cute animals (that is, community content), but there is no breakthrough construction in the APP community, and the traffic attracted is also lost in a short period of time.

Both Boqi Pet and Chong Ming are profitable by selling goods in shopping malls, which are too single and lack of interest, and the replacement rate by large shopping platforms is high.

According to Ai Media Consulting, there are three typical business models of Internet pet service: pet e-commerce model, pet community model and pet online to offline.

At present, different enterprises adopt different modes, some adopt a single mode, and some adopt a mixed mode (adopting two or more modes, such as e-commerce+community, community +O2O, etc.). In addition, it also includes pet medical treatment (mainly online consultation, taking JD Health Pet Hospital as an example), intelligent hardware, pet consultation platform and pet store management system.

As far as the current Internet pet service is concerned, pet e-commerce has an absolute advantage, with large-scale online shopping platform and old pet e-commerce brand "Boqi Pet" as the main force in the industry. According to relevant data, the market share of the top five domestic brands is less than 20%, and the platform brand effect is even greater.

In the composite mode, all platforms have adopted the mode of e-commerce+community+medical care. No matter what the initial development is, in the construction process, the development direction is biased towards e-commerce, and the pet shopping market of the immature non-large online shopping platform is further divided.

In the market competition, the competitors of a single e-commerce development platform are far from their own homogeneous platforms, but those online shopping malls (Tmall, JD.COM, etc.) that have already occupied an absolute position in the shopping market.

On April 14th, 2022, Boqi Pet (BQ.US) received a letter from NYSE on April 5th, informing the company that its total market value and shareholders’ equity were lower than the compliance standards of NYSE. It is not known whether the platform economy developed by the single and independent pet mall can continue its previous glory, but the author believes that the difficulties faced by the relatively single pet mall development model will only become more and more severe.

In the process of searching the information of pet socialization, I found some interesting views on pet socialization.

Pet socialization = pseudo-demand?

In the public information arrangement of Tencent.com in 2019, we can see that after 2012, the online platform focusing on pet socialization, after experiencing the entrepreneurial fever and investment fever, the overall living situation is not optimistic.

So, is pet socialization really a false demand?

I don’t think so. On the contrary, it should be the core of a pet internet service construction, but there is no effective construction experience in the market at present.

1) community access is strict, and effective interactive crowds are isolated.

In the process of understanding these social apps containing pets, the author found that community designers set strict access to the community. Take the community of Boqi Pet and Weibo, a pet blogger in Weibo, for example, this featured recommendation of Boqi Pet has only won 16 likes, while the blog post of the pet blogger published just four hours ago can get 6000+ likes.

What the community needs after all is interaction. Without interaction, the community can only be a stagnant pool. How can we talk about further development? In the construction of pet socialization, the entry threshold is generally too high, but in reality, it is often some "cloud pet parents" who interact with dynamic publishers.

In the first step of entering the community, this group of people with great power is isolated. To a certain extent, it not only reduces users, but also weakens the enthusiasm of pet users for dynamic output. The demand for the platform by pet owners is naturally much lower than that of other social platforms.

2) The community construction is homogeneous, and the platform community is highly replaceable.

From the following survey data, it can be seen that in 2021, users interested in pets in China showed great concern about pet topics, but the attention channels were concentrated in comprehensive social apps such as Tik Tok in Weibo.

Modern social interaction needs to be unique. Zhihu is famous for its knowledge-based social interaction, and Douban is famous for its group social interaction. What kind of attitude should pet social interaction take in the public view?

The author believes that "pet socialization" should be redefined. The definition of pet socialization given by most pet community apps on the market is: pet socialization refers to the socialization of pet owners with other pet owners by posting dynamic and private messages. Social ways are single and boring.

According to relevant reports, the behavioral motivation of pet owners to share the news is often to get attention and evaluation, and they have certain exclusive psychology. It is often the pet lovers who can give their pets the most initiative.

Therefore, the concept of pet socialization needs to be redefined by relevant practitioners.

The author believes that pet socialization needs to be discussed through three questions, that is, who socializes? Socialize with who? How to socialize? Pet socialization includes four subjects, namely, pets, pet owners, other pet owners and pet lovers. Social behavior needs to be further explored based on these four aspects.

Can pets socialize with pets, and can pets socialize with other pet owners? How do pet owners socialize? How do pets connect with pet lovers? In the social process, what form can’t be achieved by external social functions and is irreplaceable?

When there is a real platform to clarify the relationship between them and build channels between them through appropriate forms, it will naturally usher in the prosperity of pet socialization.

At present, the online pet service market is still in the primary stage, with scattered industries and low industry concentration, and lacks a lasting one-stop pet service platform. Resources are scattered on various platforms, and it is necessary to run step by step to meet the needs of pets. Pet owners are miserable.

The author believes that online pet service is still a blue ocean at present, and whoever occupies a place in the pet social ecosystem first can become the leader of online pet service first.

Note: All the above are the opinions of new learners. If there are any mistakes, please correct them.

　

This article was originally published by @noora. Everyone is a product manager. It is forbidden to reprint without permission.

The title map comes from Unsplash and is based on CC0 protocol.

　　Jimu journalist Zhan Shuo

　　Recently, the female online celebrity "Touge" was killed in a car accident while driving a motorcycle in Chongqing.

　　The live video shows that the "head brother" wore a full helmet, but the lower body did not see the relevant protective gear. Witnesses said that the "head brother" was unfamiliar with the local road conditions and crashed into the wall after driving into the tunnel at high speed, causing an accident.

　　According to public reports, in the past year, many motorcycle online celebrity have passed away due to traffic accidents.

　　Some motorcycle enthusiasts said that many riders drive motorcycles and lack awe of safety. What they care more about is the traffic of motorcycle videos. Instead, it ignores the safety that should be put in the first place.

　　Many riders who were injured during riding also warned: "A car accident may make you lose the opportunity to start all over again."

　　There was an accident in online celebrity with 12,000 fans.

　　In the video of the driving recorder, a motorcycle quickly overtook from the right.

　　In the following time, the video image entered the tunnel. In the tunnel, you can see someone lying on the ground. Near the tunnel entrance, several motorcycles stopped at the roadside, and the riders ran back to the tunnel.

　　In the photos of the traffic accident scene released by netizens, the motorcycle is across the lane in the tunnel, and a female rider is lying on the ground without moving. The picture shows that she is wearing shorts, no protective gear is seen on her legs, and one leg is obviously bruised.

　　An insider said that the accident occurred at about 4 pm on September 15, in the underpass tunnel of an overpass in Chongqing. The woman who fell to the ground was online celebrity, a motorcycle from Henan Province. She came to Chongqing with her boyfriend and other riders this time, preparing to participate in this year’s Chongqing Motor Expo.

　　"Boss" is riding (Source: Network)

　　On the 18th, Jimu journalist called the police in the area where the incident occurred, but no response was received about the accident. According to media reports, the staff of Chongqing Public Security Bureau confirmed that there were related traffic accidents.

　　After the incident, the account of a video platform of "Touge" has been displayed as private, and the account nickname, avatar and personal cover have been changed.

　　On the day of the incident, the online biography was a social account of the boyfriend of "Touge", saying, "She got a driver’s license last year and her driving skills are quite good, but I really didn’t value her. Now things have gone wrong, and it’s too late to say anything."

　　Lessons learned from broken clavicle by experienced riders.

　　According to public reports, over the past year, a number of "motorcycle online celebrity" have been killed in traffic accidents, including "Zhuang Muqing", "Xiaoyu loves to eat fish" and "Liu Fugui", most of whom are young people in their twenties.

　　For the accident of "Boss", Ms. He, who has many years of riding experience, told Jimu journalists that according to the existing online videos and other information, it may be caused by unfamiliar road conditions and too fast speed. "I have ridden in Chongqing. The road conditions there are very complicated and there are many corners, and it is either uphill or downhill. There are certain requirements for the rider’s skills."

　　Some netizens said that the "head brother" was trying to catch up with the team in front, causing his own speed to be too fast. In this regard, Ms. He said that riding must have its own rhythm, and the riding speed must be determined according to the displacement, performance and driving ability of its own vehicle. "He can control the ride to 100 mph, but I can’t control it, so ride 80 mph. There is no need to be brave."

　　Social media account of "Touge" (Source: Internet)

　　Ms. He told Jimu journalists that once riding an accident, you may lose the chance to start all over again. Just two days ago, Ms. He just had an operation and took out the steel plate fixed at the clavicle last year.

　　In June last year, when Ms. He was riding a scooter of others, she was unfamiliar with the condition of the car, which led to a collision with a taxi that forcibly changed lanes. "At that time, the brakes of the car I was riding were not very good, and the tires were slippery. I couldn’t stop people and flew out." The accident directly led to Ms. He’s clavicle fracture. She lay in the hospital for a whole month and had a steel plate implanted surgically, which cost more than 30,000 yuan.

　　Ms. He said that the traffic police accounted for 30% of the responsibility for this accident. She recalled that at that time, she felt that she had been riding a large-displacement car for several years and was very familiar with it, not to mention riding a scooter. Looking at the spacious non-motor vehicle lane, she stepped onto the non-motor vehicle lane, but she didn’t expect an accident. Ms. He said that the accident could have been avoided as long as she was careful.

　　After the operation, Ms. He’s injured collarbone will have an impact on her arm strength and lifting heavy objects, and it will be dull when the temperature is low. Until a few days ago, she went to the hospital to take out the steel plate, and now she is slowly recovering.

　　It is precisely because of this accident that Ms. He will pay special attention to wearing protective gear, observing the road conditions at all times and cherishing the opportunity to ride on the road.

　　Security issues behind traffic.

　　In the video released by motorcycle bloggers, hot pants, vests and black silk seem to be the standard of the picture.

　　Online celebrity, whose fans have just turned over 10,000, released a cool cycling video with long hair fluttering, and with such a rebellious statement as "You have to ride a race when you are young, and your bones fall quickly", you can get thousands of praises. After the video released continuously every day made fans get more than 100 thousand, bloggers began to bring goods.

　　Online celebrity social account of a motorcycle (Source: Network)

　　"In fact, it is no problem to shoot videos for traffic, but some people don’t really love motorcycles, but regard motorcycles as a tool for them to make money." Mr. Ding, the head of a motorcycle club in Hubei, said that many riders really love motorcycles and filmed their motorcycle experiences as videos for everyone to enjoy. However, some people think about how to shoot videos every day to suck powder, and even copy other people’s video shooting methods and texts directly without thinking, which is completely stale.

　　"Those so-called good-looking traffic videos, girls wear less, and many don’t wear protective gear, which looks very cool." Mr. Ding said that this kind of video is not only irresponsible for his own safety, but also misleading to others.

　　Ms. He said that it is normal for everyone to love beauty and want traffic in the Internet age. "But I don’t understand some behaviors." Some people go out to play by bike, blow up streets and tilt their heads on the highway. In fact, these behaviors have completely affected others.

　　Mr. Ding said that motorcycles are not safe as a means of transportation. As a rider, I fell in love with the free air from the moment I got on the motorcycle. But true love should be to guard against risks, obey rules, wear protective gear and ride safely.

　 　Special feature of 1905 film network 358 cinema films, 44 billion box office, Chinese and foreign co-productions, IP, internet plus, word-of-mouth marketing … … In the climax and trough of a wave of movie topics, unconsciously, 2015 gradually left us. In 2016, Chinese movies and the mainland film market are still hot — — The magic films "The Great Wall" and "The Mermaid" are huge, and the lineup does not lose to Hollywood; "Flying Tiger on the Railway", "Romantic Death History" and other films are taken from historical themes, ringing alarm bells; "Chill 2", "operation mekong" and other brain-burning blockbusters gather powerful stars to play; China’s sci-fi blockbuster "Three-body" is about to make a grand debut; Xiaogang Feng also brought Fan Bingbing back to the realistic theme "My name is Li Xuelian" … …

　

　 　 On the other hand, China, a big ticket warehouse, has been paid more and more attention, and films from all over the world have rushed to the beach to compete for 34 sub-accounts. We also have more and more opportunities to see Hollywood blockbusters in cinemas at the same time as European and American countries.

　

　 　 What movies will surprise us in the new year? For 2016, we all have too many expectations. This nomination list of the most anticipated films in 2016 came into being, covering all the films and filmmakers you are looking forward to seeing in this new year, as well as the more prosperous China film market.

Most worth looking forward toChinese film：

　

　 　 IP, which was hot last year, is expected to continue to dominate the trend this year, but nowadays, the audience with increasingly keen "observation" has learned how to distinguish gravel from pearls, and the movie viewing experience of fans will also push the survival of the fittest in the film market. It is reported that domestic films are expected to achieve a double leap in quantity and quality in the new year, and we have reason to believe that such a beautiful vision will soon become a reality.

　

　 　 In the dazzling list of new films, we have selected ten most anticipated Chinese films for appreciation. These ten films have their own merits and are hard to distinguish. They are all heavyweight works that can’t be underestimated in the film viewing list in 2016. Let’s wait and see.

　

the mermaid

Director: Stephen Chow

Starring: Deng Chao, Yuqi Zhang, Jelly Lin and Wu Yifan.

Release date: February 8, 2016

★Highlight: Master Xing is still an irreplaceable king of comedy in many people’s minds. How will The Mermaid, which has been honed for three years and invested heavily in production, inherit his old man’s iconic nonsense style?

　

Great wall

Director: Zhang Yimou

Starring: Andy Lau, Zhang Hanyu, Lu Han, Eddie Peng Yuyan and Matt Damon.

Release date: December 2016

★Highlight: The strongest lineup is coming! The Great Wall is Zhang Yimou’s first masterpiece after he joined LeTV. The starring list includes domestic and overseas big-name stars, and its importance can be seen.

　

Sword of the Third Young Master

Director: Tung shing Yee

Starring: Kenny Lin, Peter Ho and Jiang Yiyan.

Release date: to be determined

　

★Highlight: Nearly 40 years ago, The Sword of Three Teenagers, starring Tung shing Yee, was regarded as a classic by fans. Now, the remake is played by Kenny Lin and other small fresh meats. For the fans of martial arts films, it is still the feeling of going back in time in a trance.

　

Operation Mekong

Director: Lin Chaoxian

Starring: Zhang Hanyu, Eddie Peng Yuyan and Feng Wenjuan.

Release date: to be determined

★Highlight: Lin Chaoxian, who has always been passionate, has returned to his best crime theme after Breaking the Wind, while Zhang Hanyu, the mr. six, and Eddie Peng Yuyan, the fresh meat, are the welfare of fans.

　

My name is Li Xuelian.

Director: Xiaogang Feng

Starring: Fan Bingbing

Release date: to be determined

★Recommended reason: Liu Ye and Xiaogang Feng, the winner of Golden Horse, who played tickets in mr. six, returned to realism, and the film was adapted from Liu Zhenyun’s novel I’m not Pan Jinlian, which are the highlights.

　

The history of romantic extinction

Director: Cheng Er

Starring: Ge You, Zhang Ziyi and Tadanobu Asano.

Release date: to be determined

　

★Highlight: Director Cheng Er is a blockbuster if he doesn’t make a shot. After "lethal hostage", the massiness of "Romantic Death" and the lineup of Starlight Glimmer’s Cass are amazing, and Ge You and Zhang Ziyi cooperate again, which is self-evident.

　

Flying Tiger on the Railway

Director: Sheng Ding

Starring: Jackie Chan, Xu Fan, Darren Wang, Z.TAO and Wang Kai.

Release date: October 2016 (Mainland China)

★Recommended reason: Sheng Ding began to focus on the Anti-Japanese War after filming "Save Mr. Wu", gathering popular fried chicken Wang Kai, Darren Wang and Z.TAO. What kind of blood will they collide with action movie superstar Jackie Chan?

　

Chill 2

Director: Lok Man Leung, Kim-ching Luk.

Starring: Aaron Kwok, Tony Leung Ka Fai, Eddie Peng Yuyan and Yang Caini.

Release date: to be determined

　

★Highlight: The return of Aaron Kwok, Tony Leung Ka Fai, Eddie Peng Yuyan and other original crew members is highly ornamental. In the set photo exposed in Chill 2, Eddie Peng Yuyan once pointed a gun at Aaron Kwok, suggesting that the story will undertake the first part to reveal a bigger conspiracy, and Chow Yun Fat’s joining is a surprise.

　

Li na

Director: Chen Kexin

Starring: to be determined

Release date: to be determined

★Recommended reason: Chen Kexin’s perspective has always been calm and unique. This time, he chose to shoot a biographical film. Although it focuses on a world-famous tennis player, the film will integrate the rapid development of China in recent years from a small perspective, and it is foreseeable that the style will still be sharp.

　

Beijing meets Seattle 2

Director: Xue Xiaolu

Starring: Tang Wei, Wu Xiubo

Release date: April 29, 2016

　

★Highlight: The first work of "Beijing Meets Seattle" was highly praised, and the sequel continued the combination of "Goddess" and "Uncle". The return of Tang Wei and Wu Xiubo ensured the film’s gold-absorbing ability.

0.2 million/200 thousand to buy a gas car or a tram When this issue is raised, it shows that the domestic new energy market has been overwhelmed. After all, in the past, the first choice of consumers was the Japanese Three Musketeers. But now the situation is different, and major car companies are desperately involved. As a result, many large and medium-sized new energy family cars have emerged in the 200,000-class market, including the starter BYD Han, and the latecomers such as Zero Run C01 and Changan Qiyuan A07.

In order to seize the inherent position of this former fuel vehicle, Roewe brought the D7. At present, there are two versions of the new car, EV and DMH. In the noisy domestic market, how will the new car be enlarged? The price is the highlight, and it has fallen below the 130,000 mark.

The price range of the new car is 125,800-176,800, and there are 6 models to choose from. Among them, the EV version is priced at 149,800, and the listing rights are superimposed. The plug-in version is finally sold at 121,800, and the threshold for the pure electric version is 143,800. Today, let’s take the EV version as an example to see what it has besides the volume price.

Pure trams talk about manipulation? Rear drive is the key.

Now every new energy vehicle will have its own label after it comes out, which may be smart, endurance or safety. Roewe D7 EV mainly aims at performance control. At present, most pure trams on the market are in the front layout. Roewe D7 EV, which comes from the pure electric platform of SAIC Nebula, adopts the rear drive structure.

In this way, the front and rear counterweights of the vehicle are more balanced, and the front wheels are only responsible for steering, which makes the vehicle more maneuverable. The new car adopts front McPherson and rear five-link independent suspension system. According to the media feedback of the previous test drive, the support of the whole vehicle in cornering is good. Even if you pass through a mountain road or brake suddenly, the vehicle is relatively stable.

In terms of power output, the whole vehicle adopts VGA six-in-one motor. The maximum power of the system is 155kW, the peak torque is 310N·m, and the zero acceleration takes only 6.5 seconds. Equipped with two Rubik’s cube batteries with different power, the cruising range of CLTC is 510km and 610km respectively. This level is enough to cover daily traffic scenes and alleviate endurance anxiety.

The Rubik’s cube battery, while ensuring long battery life and safety, also lies in the optimization of space and shape. Its thickness is only 110mm, which makes the car more spacious, and the back row has no disadvantages of the previous high platform of new energy vehicles. When you don’t need to think too much about the battery occupying a large space, the degree of freedom in design is relatively higher.

Is it comfortable to play with new energy? Far more than intelligence

When it comes to middle and senior family cars, it is basically inseparable from the creation of comfort. Many old-school players start with space and seats, such as the big sofa we are familiar with. When it comes to new energy sources, the concept of comfort has new extensions, such as intelligence.

The zebra zhixing system, which first made Roewe famous in World War I, has been upgraded. The dual 12.3-inch LCD screens installed in the car are equipped with the latest car system, which has the functions of multi-meaning, talking and executing, and can also realize the seamless flow of mobile phone and car information. With many apps such as iQiyi and Netease Cloud, the entertainment in the car is enriched when the sense of operation is improved.

At the same time, D7 is also equipped with L2 intelligent driving assistance, including eight functions such as ACC full-speed adaptive cruise and AEB automatic emergency braking. With 540 HD panoramic images and other functions, you can have a comprehensive and clear understanding of the state of the vehicle. Through the blessing of software and hardware, the travel safety is guaranteed.

Of course, this is only part of the comfort of new cars, and the space that consumers fancy is another big attraction. The interior structure optimized by Rubik’s cube battery continuously expands the interior seating space. The length, width and height of the new car are 4890/1872/1510mm respectively, and the wheelbase is 2810mm. The car length of nearly 4.9 meters and the wheelbase of more than 2.8 meters make the rear space spacious and comfortable.

For the classic big sofa of the joint venture car in the past, the new car also gives its own gameplay. Mainly from the aspects of material and support to create the comfort of the seat. The seat is covered with a large area of suede, and the interior is filled with 9 layers of materials, matching the quilting process, which makes the whole look comfortable and advanced. Details such as the U-shaped embracing design in the front row bring good support. Coupled with memory, ventilation, heating and other functions, it makes driving more convenient and comfortable.

For the pursuit of cabin comfort, the car also gave other surprises. For example, the main driver has a one-button big lying function, and after the seat is unfolded, it can change into a 1.7m cot every second. For long-distance travel, this function is quite intimate. Of course, after the seat is leveled, it can be changed into other layouts, and the double bed is very suitable for the current camping scene.

Roewe D7, as the first model of "D family", adds a lot of points to the design of the new car. The front of the car adopts a closed front face, and the split headlight design looks very eye-catching. At the same time, a large area of blackened decoration is added to the bottom of the front enclosure, which is matched with the blackened air inlet to make the front face more energetic.

The side adopts a slip-back design to ensure that the rear head space makes the whole car elegant and dynamic. With the concealed door handle, it is helpful to further optimize the wind resistance coefficient.

The tail is a split taillight with personality, which brings high recognition with the upturned duckling tail. The blackened decorative piece at the back surrounding the bottom echoes the front face, which enhances the dynamic properties of the whole vehicle.

Write it at the end

Needless to say, Roewe D7 EV can always find its own direction. Starting with the rear-drive control, supplemented by battery safety, large space and intelligent creation, its image is full and three-dimensional. Combined with the starting price of less than 150 thousand, we found our own breakthrough among the competing products. Of course, the ultimate beneficiaries of product competition are consumers, and the listing of new products means another choice for buying a car.

1905 movie network news On February 23rd, the tvN Korean drama "The Queen of Tears", written by Ji-eun Park, director of "Don’t Kill" Zhang Yingyu and director of "Vincenzo" and "Little Ladies" Jin Xiyuan, released a "family" poster and preview. The preview shows the complicated situation of the chaebol’s son-in-law Bai Xianyou (ornaments) VS the civilian’s daughter-in-law Hong Hairen (ornaments), eating with the other family or suffocating or embarrassing.

In the poster, Bai Xianyu, the prince of the village supermarket who fell into the Queen Group, stood behind his wife with a wronged face, while his wife’s family had their own thoughts and the atmosphere was depressed. On the other hand, on Bai Xianyu’s side, Hong Hairen, the queen of the Queen Group who fell into Longtouli Village, faced the warm hospitality of her husband and family, and the cold-faced response was incompatible with this warm atmosphere. The marriage of the young couple was indeed a bit complicated.

At the same time, the producer also announced a great news, and recently filmed the play, which will make a short debut in the second half of the TV series to show the sense of existence. Song Joong Ki’s special performance is due to his fate with Kim Ji Won. They not only cooperated in two series of Asda Chronicles, but also worked in a brokerage company.

The Korean drama "The Queen of Tears" tells the thrilling crisis and miraculous love story of the arrogant chaebol III, the department store queen Hong Hairen (Kim Ji Won) and the smart and handsome group legal and supermarket prince Bai Xianyu (Kim Soo Hyun) for three years. The series will be premiered on March 9.

    On September 26th, the launch conference of "Travel Off-road SUV" Jetway Traveler was held in Shapotou, Ningxia Zhongwei. As the first product of Jietu Automobile to position a light off-road SUV, Jietu Traveler relies on the technical empowerment of Kunlun architecture, focusing on comfortable and free travel experience, and providing excellent products for all travelers with tough modeling and off-road, safety, comfort, intelligence and "travel+"ecology.

    It is understood that Jietu Traveler has launched two models with 1.5TD+7DCT power combination, three models with 2.0TD+7DCT power combination and one model with 2.0TD+8AT power combination. The official guide price range is 13.99-184,900 yuan.

    During the launch of the new car, Jetway travelers also brought multiple gifts to users. From now on, users who subscribe to jetway travelers can enjoy six rights and interests: deposit inflation gift, super replacement gift, lifetime warranty gift, financial decompression gift, traffic fun gift and waiting for surprise gift. Among them, the "deposit expansion ceremony" is a deposit of 2,000 yuan to 8,000 yuan for car purchase; The "super replacement gift" is a replacement subsidy of 15,000 yuan (the "super replacement gift" is not shared with the "deposit expansion gift"); "Lifetime Warranty Ceremony" is the first non-operating vehicle owner’s lifetime warranty; The "financial decompression ceremony" is 24/36 with 0 interest and 10% down payment and long loan; "Traffic Play Ceremony" enjoys 5 years of free traffic (6G/ month) for the first car owner; "Waiting for the surprise gift" is the compensation of 1,000 Czech dollars/day for exceeding the delivery commitment period (the delivery commitment period of 7DCT version is 30 days, the delivery commitment period of 8AT version is 45 days, and the compensation ceiling is 30,000 Czech dollars. If delivery is made within the delivery commitment period, there is no compensation). From car booking to financial plan to car waiting and car use, Jetway travelers understand what users think and meet their needs, helping all "travelers" to start.

   Chery Group’s 26-year technical empowerment has helped Jietu Automobile to be the "shoulder" of the travel track.

    At the press conference, Zhang Guozhong, executive deputy general manager of Chery Automobile Co., Ltd., delivered an opening speech. When Chery Automobile was founded, its aspiration was to "build a good car that China people can afford". After 26 years of continuous "going", Chery Automobile has accumulated more than 12 million users worldwide.

    Jietu Automobile is a "player" who insists on long-term and value. In the past five years, Jietu Automobile has adhered to the "Travel+"strategy, constantly polishing products suitable for travel and creating new value for users; Constantly focusing on user usage scenarios, we have built an automobile+travel ecosystem. At present, the cumulative sales volume of Jietu brand has exceeded 800,000. Chery Group will give Jetway all-round technical and resource support, and build Jetway into the "shoulder handle" of the station wagon track. Today, the global listing of Jetway Traveler will redefine off-road products, grasp people’s inner yearning for "light off-road", and become a pioneer, a witness to thousands of landscapes and a reaper of fruitful results.

   Jetway’s yearning is to insist on going with users.

    In the name of "travelers", Jietu travelers meet beautiful scenery and discover their true selves with an eternal young heart. It’s better to travel than to yearn for it. Yearning for it is true nature, and going there is even more true tough guy! At the press conference, Duan Long, a film actor from China Mainland, came to the scene as the image spokesperson of Jetway Traveler.

    Behind Duan Long’s role as the image spokesperson of Jetway Traveler is that the strength school of "national tough guy" and "tough guy station wagon" have the same attributes as Jetway Traveler. On the occasion of Jetway Traveler’s official listing, Duan Long tells his feelings about test-drive travelers from the perspective of his own shooting experience and extreme road cross-country experience, and expresses his recognition of Jetway Traveler’s value experience of being able to live in the city and be wild, so that more users can know about Jetway Traveler’s "tough guy" core.

    All trips are due to yearning, every step is a leap forward, and every moment is the start of a dream. With the yearning for travel, Jetway has always adhered to the strategy of "travel+"and insisted on going with users in the way of "travel+market".

    Li Xueyong, general manager of Jietu Automobile, said in the live keynote speech that since its establishment, Jietu Automobile has kept its original intention of "Travel+",adhered to the better concept of "Travel+Products" to build cars, enriched travel content, made every effort to create a travel ecology, vigorously laid out around the "Travel+"ecology, and built a "home-like journey" from a diversified perspective, making travel life more colorful. In the past five years, Jietu Automobile has been making great efforts on the road, and its product series has been continuously developed and expanded. From family station wagon suitable for the whole family to the first work of today’s more "flamboyant, tough and comprehensive" off-road station wagon system-Jietu Traveler, Jietu has been working hard, and there will be more and better products in the future to serve travel users and create travel! From January to August this year, the cumulative sales volume of Jietu Automobile reached 162,000 units, with a year-on-year growth rate of 67.4%. On the road of "Travel+",the gains are getting bigger and bigger, and the mileage is getting newer and newer.

    There is more beauty in life for us to explore. At the press conference, Jietu Automobile also invited several travel experts and car owners’ representatives, including Ayin iris, Nie Xiaoyu, Song Jinge, Lvxing couple, runaway brother and Yun Qi girl, to challenge in groups with two topics: "yearning" and "going" and share their yearning and expectation. In their seriousness, every inch of the scenery on the journey is worth stopping to enjoy, and every place has its unique charm. Set out bravely and unlock more beauty in the journey.

   Can the city be wild, born for travel.

    Only when you know how to travel can you understand the "traveler" better. Dai Lihong, executive deputy general manager of Jietu Automobile and president of the R&D Institute, said at the press conference that Jietu Traveler is a light off-road SUV "born for travel", and the production car has 100% restored the concept car, and the national road map of "I must drive 318 in this life" has been engraved in the center console, integrating the soul of travel into every detail! Jetway Traveler is also a dream cars designed by users for themselves. Jetway Automobile fully investigates users’ real car demand and draws on users’ suggestions. After more than 30 rounds of users’ co-creation, it finally forms today’s mass production version.

    "Straight man and rough man" has never been synonymous with off-road SUV. Jietu travelers not only have the hard-core style empowered by the design aesthetics of "Vertical and Horizontal Way" and the hard-core matrix layout, but also have exquisite details such as crystal handles, China red embroidery and storage space reserved for high heels under the center console, as well as light and luxurious suede seats, first-class copilot, five-star health cockpit, 12-channel SONY top stereo and personal tailor fragrance system. At the same time, Jetway Traveler also has a 4785mm long body and a 2800mm long wheelbase. The two rows of seats can be laid flat, and the storage space of the whole car is as high as 50+. Only one Jetway Traveler is needed for camping and living.

    Cross-country has never been a "desert island for survival", and travel is for life. Jetway provides a unique eco-road book for travel enthusiasts, which can cooperate with mobile phones. At present, there are over 15,000 mature tourist routes in online celebrity, and this data is still being refreshed. Jetway travelers have also specially developed the drone mode, which can realize dynamic takeoff, follow-up and landing at any time. It is worth mentioning that the static load-bearing capacity of Jietu traveler’s roof rack can reach 300Kg, and the normal roof camping has no pressure at all, and the dynamic load-bearing capacity is 150Kg, which fully meets the needs of users for placing luggage on the roof.

    In addition, Jetway travelers also support the demand of tailgate customization function development, and expand the travel scenes of different forms and hobbies such as outdoor shooting, picnic camping and so on. Coupled with intimate details such as small schoolbags, pull rings, rivets, beer bottle openers and road maps, Jetway travelers are already the "best CP" for users to travel, unlocking more beautiful travel for users.

    Girder has never been a "necessity" for off-road SUVs. In order to give consideration to both urban and off-road, Jietu travelers have found the optimal solution-to design the girder. Girder is to make the chassis strong enough to ensure safety, but it is easy to ignore the safety of the car body. Jietu automobile engineers developed the "integrated left and right double door knockers" and "integrated laser tailor welding" from the overall situation of the car body, and with over 80% high-strength steel, the torsional stiffness of the car body was improved to 31 000 N m/deg.

    At the same time, Jietu Traveler adopts XWD fully-automatic intelligent four-wheel drive with the world’s first sixth-generation intelligent torque manager of Borgwarner and intelligent limited-slip differential lock, which can intelligently switch 6+X driving modes in ad hoc X mode, and can also give full play to the full strength of "the strongest domestic" 2.0TD in extreme road conditions. Coupled with the intelligent crawling mode, off-road white can easily get started, making off-road more calm, pure and simple. In addition, it has the advantages of 28 approach angle, 30 departure angle, 220mm minimum ground clearance and 700mm wading depth. Jetway travelers can climb mountains and dare to cross rivers, which fully meets most off-road scenes of users. Between yearning and going, a Jetway traveler can meet it.

   Go where you want to go, and Jietu travelers help every "traveler"

    Born of travel, it is the greatest sincerity to break through the expectations of users; Come for travel, the value experience surprise is the hardest background! Zhang Chunwei, general manager of Jietu Automobile Marketing Company, announced the official listing price and said that every yearning is full of beautiful expectations, and every trip is a brave start. Jietu travelers support the lifetime warranty of the whole vehicle and help every "traveler" to go to the mountains and seas bravely and reach poetry and distant places.

    At the end of the conference, China mainland pop singer Cheng Xiang performed "Fireworks on Earth" and "Possibility" live. Cheng Xiang’s singing and panchromatic traffic patterns set off each other, pushing the whole conference to a climax. Then the desert light show opened beautifully, and the artistic form of perfect combination of modern science and technology and natural landscape was full of charm.

    Jietu travelers, who have four great value experiences: city, wild, beautiful and pleasant, will set off a storm in the off-road SUV market and become one of the best choices for off-road SUVs within 200,000.

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Changan Auchan X5 adopts a unique front face design, and its sharp lines and sharp contours make it full of sense of movement and strength. The air intake grille adopts lattice design, which further enhances the sporty atmosphere of the whole vehicle. The overall style is fashionable and young, which meets the aesthetic needs of modern consumers.

Changan Auchan X5 has a body size of 4490*1860*1580mm, a wheelbase of 2710mm, a front tread of 1580mm and a rear tread of 1595mm. The car’s side lines are smooth and dynamic. With 18-inch rims, it adopts a unique design style, with 225/50 R18 in tyre size and 225/50 R18 in tyre size, which further enhances the sporty atmosphere and handling performance of the whole car.

Changan Auchan X5′ s interior design is simple and fashionable, with a leather steering wheel, which is comfortable and supports manual adjustment up and down, providing a flexible control experience for drivers. The center console is equipped with a 10.25-inch touch screen for easy operation and clear information display. There is a USB interface in the front and rear of the car, which is convenient for passengers to charge and transmit data. The seat is made of leather and fabric. The main seat has the functions of front and back adjustment, backrest adjustment and height adjustment, while the auxiliary seat can adjust the front and back and backrest. The rear seats support proportional tilting, which increases the flexibility of storage space.

Changan Auchan X5 is equipped with a 1.5T turbocharged engine with a maximum power of 138kW and a maximum torque of 300N·m, which provides a strong power performance for the vehicle. Matching this engine is a 7-speed wet dual-clutch gearbox, which makes power transmission more efficient and smooth.

The evaluation of Changan Auchan X5 shows that the young and fashionable design of this model is deeply loved. He said, "The appearance is young and fashionable, and the design is unique, especially in line with the aesthetics of most young people now. Moreover, his body decoration also has a sporty style. Because of the love of young people, I later added a shovel kit before sports. I like it even more. Front shovel: The front shovel is completely personal preference, and it was added later, which makes me feel very handsome. " This user’s spontaneous modification further proves that the design of Changan Auchan X5 is very attractive.

　　[Thoroughly study and implement the spirit of the Fifth Plenary Session of the 19th CPC Central Committee]

　　The Fifth Plenary Session of the 19th CPC Central Committee put forward the long-term goal of basically realizing socialist modernization in 2035, and took "basically realizing new industrialization, informationization, urbanization and agricultural modernization and building a modern economic system" as one of the goals. This is after the 18th National Congress of the Communist Party of China put forward that "we should stick to the road of new industrialization, informationization, urbanization and agricultural modernization with China characteristics, promote the deep integration of informationization and industrialization, the benign interaction between industrialization and urbanization, the coordination between urbanization and agricultural modernization, and promote the synchronous development of industrialization, informationization, urbanization and agricultural modernization", and the 19th National Congress of the Communist Party of China further emphasized "promoting the synchronous development of new industrialization, informationization, urbanization and agricultural modernization". It is the first time that the new industrialization, informationization, urbanization and the "new four modernizations" are basically realized, and it is also the first time that the Nineteenth National Congress of the Communist Party of China clearly puts forward the time to build a modern economic system after making important arrangements for "implementing the new development concept and building a modern economic system". Realizing new industrialization, informationization, urbanization and agricultural modernization is the basic path to build a socialist modern country and an important strategic deployment to start a new journey of building socialist modernization in an all-round way.

　　Promoting the simultaneous realization of the "new four modernizations" and building a modern economic system is an inevitable requirement for basically realizing socialist modernization.

　　The process of economic modernization of a country is the process of interactive development of industrialization and urbanization. Industrialization provides economic foundation and growth impetus for urbanization, while urbanization provides factor agglomeration and broad demand market for industrialization. From the perspective of development economics, the process of an economy’s industrialization is, in essence, an economic growth process in which a series of important combinations of production factors in the national economy continuously change from low to high, thus promoting the increase of per capita income and the transformation of economic structure. With the industrialization process of economic growth, factors of production such as population and capital gradually gather from rural areas to cities and towns, and the scale of cities and towns gradually expands, so the urbanization process is also accelerating, which further promotes the industrialization process of economic structure transformation and per capita income increase. Nowadays, the world is in the information age, which is driven by the breakthrough development of information technology to a new round of scientific and technological revolution and industrial transformation. Informatization has become an important feature of modernization, and the deep integration of informatization and industrialization has continuously changed the connotation of urbanization. The interactive development of industrialization and urbanization has also promoted agricultural modernization, and further promoted the agglomeration of agricultural population to cities and towns with the improvement of agricultural production efficiency. Therefore, the deep integration of informatization and industrialization, the benign interaction between industrialization and urbanization, and the coordination between urbanization and agricultural modernization are the inherent requirements and basic laws of the modernization process in today’s era. In other words, the modernization process of a country inevitably requires the simultaneous advancement of industrialization, informationization, urbanization and agricultural modernization.

　　Based on the understanding of this requirement and law, the 18th National Congress of the Communist Party of China proposed to promote the synchronous development of new industrialization, informationization, urbanization and agricultural modernization. On the basis of making a major judgment that China’s economy has shifted from high-speed growth to high-quality development, the 19th National Congress of the Communist Party of China further emphasized the promotion and realization of the synchronous development of the "new four modernizations". Realizing the synchronous development of the "new four modernizations" is undoubtedly the essential requirement for entering the stage of high-quality development. High-quality economic development is a green and sustainable economic growth that meets the requirements of new development concepts, takes innovation as the first driving force, emphasizes endogenous coordination, pursues inclusive sharing. Compared with the traditional road of industrialization, the new industrialization is an economic modernization process, which is driven by informationization, promoted by industrialization, high in science and technology, good in economic benefits, low in resource consumption, less in environmental pollution, and gives full play to the advantages of human resources. Emphasizing the synchronous development of the "new four modernizations" fully embodies the requirements of the new development concept. On the one hand, taking scientific and technological innovation as the first driving force of modernization, it accurately grasps the innovative development direction of informationization and greening in the process of modernization in the world today; On the other hand, it clearly recognizes the problem of insufficient development imbalance in China’s modernization process, and better shows the inherent requirements of coordinated development between production factors, industries, industries and regions, towns and villages, and people and the environment. Therefore, actively promote the new industrialization strategy,Realizing the deep integration of informatization and industrialization, the benign interaction between industrialization and urbanization, and the coordination between urbanization and agricultural modernization are the basic requirements for building a modern economic system and achieving high-quality development.

　　According to the strategic deployment of the 19th National Congress of the Communist Party of China and the Fifth Plenary Session of the 19th Central Committee, a new journey of building socialist modernization in an all-round way will be launched during the 14th Five-Year Plan period. From the connotation point of view, socialist modernization must be the modernization to realize the synchronous development of the "new four modernizations". At the same time, the economic system of a socialist modern country must be a modern economic system. The modern economic system includes a modern industrial system led by innovation and coordinated development, as well as a coordinated urban and rural regional development system. The formation of such an industrial system and regional development system is also the result of promoting new industrialization and urbanization. Therefore, the report of the 19th National Congress of the Communist Party of China proposed to promote the simultaneous development of the "new four modernizations", and also proposed that building a modern economic system is the strategic goal of China’s development. On this basis, the Fifth Plenary Session of the 19th CPC Central Committee further proposed that China will basically realize the "new four modernizations" and build a modern economic system by 2035.

　　To promote the simultaneous realization of the "new four modernizations" and build a modern economic system, efforts should be made to solve the problem of insufficient development imbalance.

　　Since the founding of New China, the Communist Party of China (CPC) has led the people of China to actively explore their own road to industrialization, and successively put forward interrelated and different development strategies such as industrialization, "four modernizations", new industrialization and "new four modernizations". Especially since the reform and opening up, under the guidance of Socialism with Chinese characteristics Theory, China has experienced a rapid process of industrialization, creating a miracle in the history of human industrialization. It took more than 40 years to make China, a populous country, move from the early stage of industrialization to the late stage of industrialization, and from poverty and weakness to a well-off society in an all-round way. Stepping into the new era of Socialism with Chinese characteristics, China’s economic development pays more attention to quality improvement, the level of informatization has been greatly improved, the quality of urbanization has been significantly improved, and agricultural modernization and the construction of new socialist countryside have achieved remarkable results. However, it should be noted that China’s modernization process, which is strategically oriented by "catching up with others", is a process of high-speed industrialization and rapid urbanization. Under the "high speed", there are still many problems of insufficient development imbalance, and the quality of development needs to be further improved. From the requirements of realizing the synchronous development of the "new four modernizations", at least the following aspects are highlighted.

　　First, the development of industrialization is still unbalanced, and the integration of industrialization and informatization is not sufficient. From the perspective of the motive force of industrialization, there is a problem of internal and external imbalance. For a long time, China’s low-cost, export-oriented high-speed industrialization strategy has caused an imbalance between internal and external power with high external dependence and urgent need for domestic demand. The problems such as increased economic security risks, lack of core technologies and heavy pressure on industrial structure upgrading have seriously restricted China’s economy from high-speed growth to high-quality development. Judging from the regional structure of industrialization development, the level of industrialization generally presents a gradient gap that gradually decreases in the eastern, central and western regions. Shanghai, Beijing, Jiangsu, Guangdong, Zhejiang and other places have entered the post-industrialization stage, and most other eastern provinces are also in the late stage of industrialization, while a considerable number of central and western provinces are basically in the middle stage of industrialization. From the industrial structure of industrialized development, the problem of low-level overcapacity in steel, petrochemical, building materials and other industries is prominent, high-end industries and high-end links in the value chain are underdeveloped, key equipment, core components and basic raw materials are heavily dependent on imported and foreign-funded enterprises, and the supply of high-quality, personalized, high-complexity and high value-added products is insufficient. From the perspective of resources and environment of industrialization development, the speed of industrialization and the carrying capacity of resources and environment are unbalanced, which makes it difficult for resources and environment to bear such a rapid industrialization process in a big country. From the relationship between industrialization and informatization, industrialization and informatization need to be further integrated, and the integration of Internet, big data, artificial intelligence and real economy still needs to be deepened.The informatization level and intelligent manufacturing capability of manufacturing industry need to be improved, and the situation that China’s industrial software level is backward and most industrial software mainly depends on the supply of foreign enterprises needs to be changed.

　　Second, the quality of new urbanization with people as the core needs to be improved, and the benign interactive development between urbanization and industrialization is not sufficient. Since the reform and opening up, especially since the 18th National Congress of the Communist Party of China, China’s urbanization process has been significantly accelerated. By 2019, the urbanization rate of permanent residents in China was 60.6%, up 42.7 percentage points from 1978, 8.0 percentage points from 2012 and 4.5 percentage points from 2015. However, at the end of 2019, the urbanization rate of registered population in China was only 44.4%, which was still far from the urbanization rate of permanent residents. To improve the quality of urbanization with people as the core, firstly, improve the level of citizenization of agricultural transfer population, so that agricultural transfer population can enjoy equal civil rights; The second is to coordinate and promote the network construction of large, medium and small cities, and enhance the functions of urban industrial development, public services, employment absorption and population agglomeration. This requires the benign interactive development of urbanization and industrialization. In reality, the benign interaction between urbanization and industrialization in China is not sufficient, which is mainly manifested in the double dislocation of "no synchronization in time" and "no interaction in space" between industry and urban development to a certain extent: on the one hand, the supply of urban public services lags behind, which affects the normal pace of industrial transformation and upgrading; On the other hand, the effect of industrial agglomeration is not obvious, which restricts the improvement of the bearing function of cities and towns. If industrialization and urbanization can’t achieve benign interaction, it will cause the problem that industries are isolated due to lack of urban cohesion and cities are hollowed out due to lack of industrial support. The future,Efforts should be made to form a benign interaction model between urbanization and industrialization, which is to revitalize the city with production, promote production with the city, integrate production with the city, and coordinate urban and rural areas, so as to realize the scientific coordination between the growth of industrial factors and the regional spatial allocation. At the same time, we should actively promote the development of urban agglomerations and urban circles.

　　Third, agricultural modernization has become a short board that restricts China’s modernization process, and the coordinated development of agricultural modernization, industrialization and urbanization is not sufficient. At present, agricultural modernization is still a short board in the synchronous development of China’s "new four modernizations", and the level of mechanization, scientization, water conservancy and electrification of agriculture, as well as the level of industrialization, greening and informatization of agriculture need to be improved urgently. The level of agricultural development in China is not in harmony with the overall level of industrialization. Problems such as structural imbalance of agricultural supply, extensive agricultural development mode, agricultural non-point source pollution and quality and safety risks of agricultural products need to be solved by further upgrading the level of agricultural modernization. At the Fifth Plenary Session of the 19th CPC Central Committee, it was put forward that "the strategy of rural revitalization should be implemented in an all-round way, agriculture should be supplemented by industry, and rural areas should be led by cities, so as to promote the formation of a new type of relationship between workers and peasants in urban and rural areas with mutual promotion, coordinated development and common prosperity, and accelerate the modernization of agriculture and rural areas". On the one hand, to improve the level of agricultural modernization, it is necessary not only to take industrialization development and modern technology as conditions, but also to rely on urbanization to promote the transfer of agricultural surplus labor. On the other hand, improving the level of agricultural modernization will fully release the agricultural labor force and further promote the development of industrialization and urbanization. In the future, we should further promote the coordinated development of agricultural modernization, industrialization and urbanization, promote the deep integration of the three industries and the process of urban-rural integration, and cultivate new kinetic energy for agricultural and rural development.Walk out of a road of agricultural modernization with China characteristics with high output efficiency, product safety, resource conservation and environmental friendliness.

　　Guided by the new development concept, we will actively promote the simultaneous realization of the "new four modernizations" and build a modern economic system.

　　Innovative development, coordinated development, green development, open development and shared development are the guiding ideology for China’s development and comprehensive modernization in the new era. As an important strategy and path for China’s modernization, promoting the simultaneous development of the "new four modernizations" must be guided by new development concepts, which is also an inevitable requirement for high-quality development. Facing the outstanding problem of insufficient development imbalance mentioned above, we must grasp three policy points to promote the synchronous development of the "new four modernizations" under the guidance of the new development concept.

　　First, adhere to innovation as the first driving force for development, promote the simultaneous development of the "new four modernizations" with scientific and technological innovation, and build a modern economic system driven by innovation. In order to realize modernization in China, we should seize the "bull’s nose" of scientific and technological innovation, which is the fundamental driving force for new industrialization, informationization, urbanization and agricultural modernization. Nowadays, scientific and technological innovation must firmly grasp the general direction of informatization, which is a typical technical feature of modernization. Since the first scientific and technological revolution, human society has generally experienced the early mechanical era, the steam engine and railway era, the electric power and steel era, the oil and automobile era, and the information and communication era. Since the second half of the 20th century, with the great breakthrough in computer chip processing technology, data storage technology, network communication technology and analytical computing technology, information technology, information products and information acquisition and processing methods with computers, Internet, mobile communication and big data as the main symbols have achieved exponential growth, and information technology has been gradually deeply integrated with manufacturing technology, which has promoted the innovation and diffusion of intelligent, digital and networked manufacturing technologies and formed a complex technical system of new industrial revolution. The "14th Five-Year Plan" period is a new round of accelerated expansion of scientific and technological and industrial revolution, which provides an opportunity for China to achieve modernization, and China’s "new four modernizations" level has already had a considerable foundation.A new round of scientific and technological and industrial revolution is coming. China is closer to the goal of building a socialist modern country in an all-round way and realizing the great rejuvenation of the Chinese nation than at any time in history. We must seize this once-in-a-lifetime historical opportunity through innovation.

　　The second is to grasp the general trend of integration and innovation, promote the simultaneous development of the "new four modernizations" with integration and innovation, and build a modern economic system with coordinated development of all elements. Promoting the synchronous development and realization of the "new four modernizations" reflects our understanding and grasp of the systematic characteristics of the modernization process. The realization of a country’s modernization is the result of the coordinated operation of various factors, industries and regions. Nowadays, the world’s industrial development presents a general trend of integration and innovation, which is not only manifested in the integration and innovation of three industries, but also in the integration and innovation of science and technology, technology and industry. The trend of industrial integration such as manufacturing informatization and manufacturing service is in the ascendant, and the deep integration of the three industries and the Internet has become the core source of efficiency and the important direction of technological innovation. In the process of integration and innovation, new industries, new formats and new models emerge one after another, which further strengthens the new kinetic energy of economic development. Grasping and promoting this development trend of integration and innovation is an important means to promote the synchronous development of the "new four modernizations". At present, the main factors restricting the development of China’s integration and innovation are the insufficient supply of common technologies and the lack of compound talents before competition. To this end, we should attach importance to and increase the innovation support for general and common technologies, attach importance to the cultivation of general and compound talents, and continue to increase investment in these areas.

　　Third, adhere to and improve the basic socialist economic system, open up the "blocking point" of the institutional mechanism of the domestic economic cycle, and create a good institutional environment for realizing the "new four modernizations" and building a modern economic system. This requires us to give full play to the decisive role of the market in resource allocation, better play the role of the government, and promote a better combination of effective markets and promising governments. Stimulate the vitality of various market players, unswervingly consolidate and develop the public sector of the economy, and unswervingly encourage, support and guide the development of the non-public sector of the economy; Build a high-standard market system, improve the basic system of the market system, adhere to equal access, fair supervision, openness and order, honesty and law-abiding, and form an efficient, standardized and fair domestic unified market; Improve macroeconomic governance, and improve the macroeconomic governance system with national development planning as the strategic orientation, modern fiscal and taxation financial system as the support, fiscal policy and monetary policy as the main means, employment, industry, investment, consumption, environmental protection, regional and other policies closely coordinated, optimized objectives, reasonable division of labor and efficient coordination; Accelerate the transformation of government functions and continuously optimize the international business environment of marketization and rule of law. For a country, there is no real economic modernization without a high level of marketization and a mature market economic system. Therefore, to realize the simultaneous development of the "new four modernizations" and build a modern economic system, it is necessary to speed up the improvement of the socialist market economic system.In particular, it is necessary to improve the property rights system and the market-oriented allocation mechanism of factors.

　　(Author: Huang Qunhui, director of the Institute of Economics, Chinese Academy of Social Sciences, researcher at the New Era Socialism with Chinese characteristics Thought Research Center, the supreme leader of China Academy of Social Sciences. This article is the phased achievement of the National Social Science Fund’s major project [〔20ZDA043〕])