Guangming Daily reporter Zhong Chao Zhou Hongshuang Liu Huadong

　　Revolutionary heroes who are desperate for death, battlefield soldiers who have worked hard alone, people with lofty ideals who have destroyed their homes to relieve difficulties, arduous revolutionary struggles, and simple and affectionate bonfire letters — —

　　In Lugouqiao, China People’s War of Resistance against Japanese Aggression Memorial Hall, the theme exhibition "Historical Contribution of Great Victory" shows the 14-year historical picture of China people’s War of Resistance against Japanese Aggression. A piece of historical photos, a piece of historical relics, and a piece of heroic deeds bring people’s thoughts back to the eventful years of "the wolf smoke is everywhere, and the blood is strong."

　　War of Resistance against Japanese Aggression has become history, but the spirit of the Anti-Japanese War has not gone far. This spirit has gone through time and space and is still the driving force for the whole nation to forge ahead.

　　"In the magnificent process of China people’s War of Resistance against Japanese Aggression, a great anti-Japanese war spirit has been formed. The people of China have shown the world the patriotic feelings of the rise and fall of the world and the responsibility of every man, the national integrity of dying, the heroism of not fearing violence and bloody battles, and the indomitable and persevering belief in winning." On September 3rd, 2014, General Secretary of the Supreme Leader profoundly explained the spirit of the Anti-Japanese War at the symposium to commemorate the 69th anniversary of China people’s War of Resistance against Japanese Aggression and the victory of the world anti-fascist war.

　　History is eternal because of inscription, and spirit is immortal because of inheritance. The greater the spirit, the more it can transcend the times, bloom lasting spiritual charm and lead the nation to a brighter future.

　　In September 2019, Xu Taosheng, the hero of the Anti-Japanese War in Efeng Township, Wanzai County, Yichun City, Jiangxi Province, told the students about the past of the Anti-Japanese War, reminding everyone to remember history and maintain peace. Deng Longhua photo/bright picture

　　　1. Patriotic feelings unite national strength

　　Recalling the past, the years are thick.

　　In the history of China since modern times, the great powers have plundered and mourned all night. In the "September 18th Incident" in 1931, Japanese imperialism launched a long-planned war of aggression against China, which pushed the deep crisis of the Chinese nation to its climax.

　　North China Lu Chen, Central Plains Bandang, Sanwu Fenghuo, Jiuxia Qiu … … The rampancy and cruelty of the Japanese invaders pushed China to the desperate situation of "national subjugation and extinction", and at the same time, it also inspired the determination of compatriots all over the country to fight against foreign aggression.

　　At the critical moment of national peril, the outstanding sons and daughters of the Chinese nation stepped forward and "swore to death that they would not be conquered people". In the process of resisting aggression, they sublimated the national spirit with patriotism as the core, United the scattered people in old China, created a pattern of national anti-Japanese war, and set up a spiritual monument for the Chinese nation to shine in history.

　　Home is the smallest country, and there are thousands of countries. Under the baptism of blood and fire, the test of life and death, Chinese realized the true meaning of the feelings of home and country. War of Resistance against Japanese Aggression awakened China, the "sleeping lion", and hardened the patriotic feelings of Chinese sons and daughters. The heart of the whole nation began to condense, agitate and rise, and hundreds of millions of compatriots marched forward bravely.

　　Qian Xuesen, Li Siguang, Deng Jiaxian, Zhao Zhongyao, Tu Guangchi, Zhuang Fenggan, Bao Wenkui … … This series of names can be drawn very long. They are top scholars in various fields. At the beginning of the founding of New China, these overseas sons embarked on a difficult and dangerous road to return home. They poured their enthusiasm into this dreamy land, filled gaps in aviation, aerospace, ships, electronics and other fields, played an extremely important role in major projects such as "two bombs and one satellite" and built the cornerstone of the Republic building.

　　Looking back on the past, the emotion is it. From standing up, becoming rich to becoming strong, the people of China, after an unprecedented awakening, under the leadership of the Communist Party of China (CPC), have created great achievements that have attracted worldwide attention.

　　Look at today, ten thousand horses are still fighting.

　　Shenzhou going to heaven, dragon going to sea, Tiangong docking, Beidou networking … … Generations of outstanding Chinese sons and daughters have integrated their personal struggles into the national strategy, braved the wind and waves, created the world, and wrote a magnificent chapter in the new era. Since the founding of New China, China’s GDP has increased by over 170 times. At present, China has become the world’s second largest economy, the largest country in goods trade and the largest country in foreign exchange reserves.

　　On July 23rd, Wenchang, Hainan, China’s first Mars exploration mission "Tianwen-1" was successfully launched, which started a magnificent journey to Mars. From being poor and blank in the space field to becoming the world’s leading space power, the Chinese nation has risen from suffering, paving a brilliant road full of human miracles.

　　A young scientific researcher who participated in the Mars exploration mission said in an interview: "This trip to Mars exploration is definitely a highlight in my life, and it is also what I can ‘ Show off ’ A lifetime thing. Youth is for struggle. Personal struggle can be integrated into the national cause, which is my greatest happiness. "

　　On July 18th, a symposium of volunteers for the 2020 Western Plan of Baoding College was held in Shijiazhuang, Hebei Province. In the special period of epidemic prevention and control, another 11 graduates went to grassroots posts in Xinjiang and Guangxi to carry out volunteer service. Good sons and daughters are ambitious in all directions, and those who are ambitious have no regrets. In recent years, a large number of college students have gone to the grass-roots units in the west to engage in supporting agriculture, teaching, supporting medicine and helping the poor, and have made contributions to the grass-roots units and the people, so that the flowers of youth can bloom where the motherland needs them most.

　　"The 14-year anti-Japanese war is arduous, and its greatest significance lies in awakening the ignorant people, uniting under the great banner of patriotism, and making great strides to catch up with the trend of the world’s modernization." Hong Xianghua, inspector and professor of the inspector group of the Party School of the CPC Central Committee (National School of Administration), said.

　　Vast and boundless, sail but believe in the wind. The anti-Japanese war spirit created by the great China people in War of Resistance against Japanese Aggression is a valuable spiritual wealth for Chinese people to strive for independence and freedom and realize national liberation in modern times. This spirit once led the Chinese nation to defeat the invasion of foreign enemies when it was poor and weak, and it will also guide the Chinese nation to compose a new chapter in the historical journey of decisive battle to build a well-off society in an all-round way and realize the great rejuvenation of the Chinese nation.

　　Lin Hanjing, a volunteer, told the audience about the scene of the 115th Division of the Eighth Route Army fighting against the Japanese invaders at the Pingxingguan in China People’s War of Resistance against Japanese Aggression Memorial Hall. Wu Juan photo/bright picture

　　2. National integrity arouses the will for self-improvement

　　It was a terrible history, and it was also a magnificent epic.

　　Since it was knocked out of the country in 1840, this land with internal troubles and foreign invasion has been plagued by frequent wars and constant wars. The powers can come and go whenever they want, and it has become a "common practice" to cede land and pay reparations. The Chinese nation has been enslaved for too long.

　　But China didn’t give in, even at the cost of 35 million soldiers and civilians. Just as Comrade Zhu De read the anti-Japanese oath at the Eighth Route Army swearing-in meeting in September 1937 — — For the nation, for the country, for our compatriots, and for future generations, we have to fight to the end!

　　When the festival is poor, it is now, one by one. For improper conquered people, a large number of intellectuals from Peking University, Tsinghua and Nankai fled to the southwest from enemy-occupied areas; Refused to whitewash the peace for the Japanese puppet government, and Mei Lanfang, a famous actress of a generation, went on a song and dance, keeping a clear mind. More and more people, in the thunder drums in The Yellow River Cantata, March of the Volunteers, rushed to the battlefield.

　　A newspaper commentary at that time wrote: "Today, on the battlefield between the North and the South, there is a struggle for death, because everyone has absolute faith and knows that sacrificing themselves is in exchange for the independence and freedom of the children and grandchildren of the Chinese nation for generations, and they are sure that they will achieve it." Such a history and such a spirit cannot be forgotten by the people of China, nor will the people of China.

　　The smoke is far away, but the spirit of the war of resistance is not far away. For China, the sentence "You will be beaten if you fall behind" has taught us a profound lesson. The will to strive for self-improvement, awakened by national integrity, has made striving for strength the strongest voice of the times issued by several generations of Chinese.

　　On July 23rd, General Secretary of the Supreme Leader inspected the latest vehicle products of independent brands such as "Hongqi" in the R&D Institute of China FAW Group, and stressed that the key core technologies must be in his own hands, and this ambition should be established to promote the national automobile brand.

　　Do you remember that New China was poor at the beginning of its founding? Comrade Mao Zedong’s dignified face when he visited the automobile assembly line at Stalin Automobile Factory and his joy when the first domestic car drove into Zhongnanhai was beyond words.

　　Do you remember that a huge mushroom cloud bloomed in Lop Nur, and the music of "Dongfanghong" could be heard on every household’s radio?

　　As you can see, the Three Gorges Dam cut off Wushan Yunyu, and a series of roads crisscrossed the snowy plateau.

　　As you can see, Phoenix spread its wings and Beijing Daxing International Airport was put into operation as scheduled; Four leaves are blooming, and the third China International Import Expo(CIIE) is inviting friends from all over the world.

　　… … … …

　　Those heroes who have sacrificed their lives for national rejuvenation, can this prosperous time be as you wish?

　　Nowadays, is it out of date to carry forward the spirit of the war of resistance in the face of the great changes that have never happened in a hundred years and the complicated international situation?

　　"If you can’t see the crossroads in front of you, think about yesterday. If you can’t see through the complexity and variability of the international situation, you may wish to look at the past. " Xu Chuan, secretary of the General Party Branch of Marxist College of Nanjing University of Aeronautics and Astronautics, said that today, the great China people have made a solemn and profound choice along the spirit of the War of Resistance Against Japanese Aggression, inspiring the people of China to overcome all difficulties and obstacles and make unremitting efforts to achieve national self-improvement.

　　靡不有初，鲜克有终。新征程上，何愁乱云飞渡、风吹浪打，我自坚如磐石，只争朝夕，把前无古人的伟大事业推向前进。

　　中国人民抗日战争纪念馆外景。吴娟摄/光明图片

　　3.英雄气概淬炼拼搏精神

　　平型关大战突击连、黄崖洞保卫战英雄团、左权独立营……2019年10月1日，由全军荣誉功勋部队代表组成的战旗方队浩荡驶过天安门。为庆祝新中国成立70周年，100面战旗集结成队、迎风飘扬；100个英雄番号气势如虹、浩气长存。

　　历史无言，精神不朽。透过一件件珍贵的抗战文物，我们把英雄故事铭刻在民族记忆中。

　　一把锈迹斑斑的马刀，见证了“将军腹中无余粮”的悲壮。在冰天雪地与敌周旋战斗5个昼夜后，马刀的主人——东北抗联第1路军总司令杨靖宇壮烈牺牲。日军将他割首剖腹，发现他的胃里尽是枯草、树皮、棉絮，无一粒粮食。

　　一封字迹清秀的绝笔信，书写了一位母亲的温柔与大义。“母亲因为坚决地做了反满抗日的斗争，今天已经到了牺牲的前夕了……我最亲爱的孩子啊，母亲不用千言万语来教育你，就用实行来教育你。”写下这封信后，31岁的赵一曼英勇就义。

　　A rubbings with the names of students who joined the army in The National SouthWest Associated University recorded the hearts of young students who tied their fate with the rise and fall of the country. In The National SouthWest Associated University’s eight-year history, 14 out of every 100 students rushed to the anti-Japanese battlefield. The 834 military students recorded in rubbings are just a silhouette of young people with aspirations going to the national disaster together.

　　Today, the mountains and rivers are intact, but the story of the hero has never been cut off. Later generations tempered their heroism into fighting spirit, and in the new era, they still show a moving style.

　　Mr. Lu Xun once said: "Since ancient times, there have been people who have worked hard, people who have worked hard, people who have pleaded for the people, and people who have sacrificed their lives for the law … … This is the backbone of China. " On the journey of endeavor, there has never been a lack of such people in China. They are Zhang Fuqing, who has hidden his fame all his life and never changed his mind. They are Huang Wenxiu, who dedicated his youth and life to the cause of poverty alleviation. They are China women’s volleyball team who won the World Cup with 11 consecutive victories. They are anti-epidemic fighters who are dressed in white and go retrograde. They are flood fighters who are soaked in sweat and brave in danger & HELIP; …

　　"The spirit of the China people’s war of resistance forged in blood and fire has never gone far." Luo Cunkang, director of China People’s War of Resistance against Japanese Aggression Memorial Hall, said that after decades of development, we have achieved the nirvana of the Phoenix, and the spirit of the Anti-Japanese War has turned into a powerful force to realize national rejuvenation, inspiring us to unite as one in the new era, be fearless of storms, keep our mission in mind and forge ahead courageously.

　　4. The belief of victory casts a great cause of rejuvenation.

　　During the 14 years of the Anti-Japanese War, in the situation of great disparity in strength between China and Japan, the enemy is strong and we are weak, the war situation is unfavorable, the political situation is turbulent, and materials are in short supply, BLACKPINK appeared in various arguments such as "we must settle down first when we are abroad", "the theory of national subjugation", "the theory of quick victory" and "the theory of saving the country by curve".

　　"China will die? Answer: It won’t die. The final victory is China’s. Can China win quickly? Answer: You can’t win quickly. War of Resistance against Japanese Aggression is a protracted war. " Comrade Mao Zedong scientifically predicted the direction of the war in "On Protracted War", which further strengthened the people’s will to fight bloody battles to the end.

　　"The deepest root of the victory of the war exists among the people." The belief of victory has taken root in the hearts of all Chinese people. The Chinese nation shared the same enemy and went to the national disaster together, and launched a life-and-death struggle with the aggressors, and finally won a great victory.

　　People with lofty ideals who advance wave after wave have created "wonders in the history of war, feats of the Chinese nation, and earth-shattering achievements" in the magnificent glorious course, and also achieved the great spirit of anti-Japanese war, which has become a precious spiritual wealth of the people of China.

　　This great victory was China’s first complete victory against foreign invasion in modern times, which opened a new journey for the revival of ancient China.

　　If the sky is sentimental, it will be old, and the right way in the world is vicissitudes.

　　General Secretary of the Supreme Leader pointed out that the victory of China people’s War of Resistance against Japanese Aggression proved that the Chinese nation is a nation with tenacious vitality and extraordinary creativity. As long as we are closely United, there will be no insurmountable difficulties. Entering a new era, we are closer to the goal of the great rejuvenation of the Chinese nation than at any time in history. However, it is more urgent to wander in the middle of the ship, which requires us to be more determined in our belief in winning, full of confidence in the bright future, stay awake to the complicated road, be good at turning risks into opportunities, challenges into motivation, and break through obstacles and waves.

　　A few months ago, the COVID-19 epidemic broke out suddenly, and the whole country was united as one, starting a people’s war, a general war and a blocking war to prevent and control the epidemic. More than 4.6 million grass-roots party organizations, more than 90 million party member people acted quickly, and more than 42,000 medical personnel rushed to Wuhan. Within ten days, Huoshenshan Hospital and Thunder God Mountain hospital rose from the ground … … In just three months, Wuhan and Hubei have achieved decisive results. China took the lead in controlling the epidemic in the shortest time, and contributed China’s strength and China’s model to the fight against the epidemic.

　　Getting rid of poverty is another tough battle. After several years of hard work, the overall regional poverty has been basically solved, and the rest are hard bones. In the face of the impact of the epidemic, the final battle to get rid of poverty is even more difficult. General Secretary of the Supreme Leader emphasized that it is a solemn promise made by the CPC Central Committee to the people of the whole country that all the rural poor will be lifted out of poverty by 2020 under the current standards, and it must be realized as scheduled.

　　On June 21st, 14,230 people from 2,890 households in 26 townships and 100 administrative villages in Butuo County, Liangshan Prefecture, Sichuan Province, were assigned to live in the centralized resettlement site of Butuo ex situ poverty alleviation and relocation county by lottery, marking the completion of Liangshan ex situ poverty alleviation and relocation task.

　　"When you move into a new home, you don’t have to rent a house." Standing in my new house, from the mountains of Butuo, you are full of expectations for your future life. At present, party committees and governments at all levels lead the broad masses of the people to overcome the impact of the epidemic, push forward poverty alleviation with greater determination and strength, and the dawn of a comprehensive well-off society is ahead.

　　Up and down the same desire, invincible. Since the 18th National Congress of the Communist Party of China, in the face of arduous and complicated reform tasks, the CPC Central Committee with the Supreme Leader as the core has raised the flag and made plans for the layout of articles, and promoted comprehensive and deepening reforms with great political courage and wisdom. A series of major reforms have been solidly promoted, and various measures to facilitate the people, benefit the people and benefit the people have been continuously implemented, and the land of China has glow with new vitality.

　　People are not old after many storms, and it is still a long way to go to the beginning of the mountain. On the road to rejuvenation, the great struggle presents many new historical features. Although it is no longer blood and fire, it is also full of difficulties and dangers. Under the strong leadership of the Communist Party of China (CPC), all Chinese sons and daughters will firmly believe in winning, arouse more high-spirited China spirit and gather more powerful Chinese forces, and will surely reach the glorious other side of the great rejuvenation of the Chinese nation.

　　Guangming Daily (August 12, 2020, 05 edition)

Special feature of 1905 film network "The audience loves to watch, the theater makes money, and investors are rushing to vote. This is what I think is the real spring of the film industry."

Walking into Alibaba Pictures, the most intuitive experience is full of sense of science and technology. In the massive industry data, Li Jie, vice president of Alibaba Group and president of Alibaba Pictures, has a keen insight into the audience’s enthusiasm for watching movies in China.

Faced with this enthusiasm, Alibaba Pictures chose to build powerful tools and platforms, and responded by investing in the production of high-quality content. With the strategy of "technology+content", he helped China films to go to the future and the world.

In order to thoroughly publicize and implement the spirit of the 20th National Congress of the Communist Party of China, on the occasion of the convening of the two sessions of the National People’s Congress, the film channel will launch at 22:00 every night from March 4th.》“Meeting room "is specially planned for the two sessions — — Dialogue spring.Lan Yu, the host, talked with the heads of China film leading enterprises and wrote a new look of China film from different angles.

In this program, Lan Yu talks with Li Jie, vice president of Alibaba Group and president of Alibaba Pictures, focusing on how to empower movies with science and technology, and talks about a new chapter in the development of film industrialization in China.

1.

Data insight industry

Accurately interpret the present and predict the future.

When it comes to Alibaba Pictures, the first thing that comes to mind is undoubtedly its Internet attributes.From the Taobao Film ticketing platform familiar to the users, to the data analysis of Lighthouse Professional Edition commonly used in the industry, the powerful network announcement ability not only provides Alibaba Pictures with an opportunity to understand the current changes in the film market, but also makes it possible to accurately predict the future trend.

With in-depth insight into the industry, Li Jie predicted last year that "the Spring Festival in 2023 will return strongly", as he expected.In 2023, the total box office of the Spring Festival reached 6.758 billion, ranking second in film history, with a total audience of nearly 130 million.

"The reason why we made this prediction is because we found through data analysis that although affected by the epidemic, the audience’s enthusiasm for watching movies has not declined. Last summer’s summer movies all achieved good results," Li Jie said."But in the end, the performance of this year’s Spring Festival file exceeded the expectations of practitioners and started the first shot of returning to work!"

The Spring Festival has ushered in a "good start", and the film market has recovered strongly, which has become a consensus in the industry to promote the overall development of the industry. Li Jie has provided an accurate interpretation from three dimensions: cinema, audience and creators.

First of all, from the cinema side, the total number of Spring Festival files is basically the same as the historical peak; Secondly, from the audience’s point of view, since the beginning of this year, the annual per capita number of movies has stopped falling and stabilized, which means that more and more audiences have returned to the cinema and regained their enthusiasm for watching movies.

Third, from the creative point of view, with the recovery of the market, filmmakers continue to strengthen their confidence, and the number of film and television projects that have entered the preparation, project establishment and shooting has also increased significantly.

Li Jie said with relief: "From the three dimensions of cinema, audience and creator, I feel that the spring of movies has really come!"

2.

Strengthen content construction

When the new film will be shown.

"Alibaba Pictures’s mission is to add technology and content."According to Li Jie, Alibaba Pictures has always insisted on continuous annotation and accurate control of high-quality content.

In 2018, Alibaba Pictures released the "Golden Orange Co-production Plan" based on high-quality content co-production, and announced that it would release 20 high-quality films in the next five years and four major schedules.

Now, in the past five years, the number of films has already exceeded 20, among which there are many excellent masterpieces that are applauded and hit the box office.When it comes to Alibaba Pictures’s new films to be shown this year, Li Jie is even more familiar.

On March 10, a comedy film directed and performed by itself will be the first to appear, directly hitting the hot topic of cyber violence and giving the audience warm and healing positive energy; On March 24th, a new work will also appear. As the first Japanese animated film introduced this year, it is expected to incite the market by word of mouth.

On April 7,The spirit of the dragon and the horse will be shown.In which he plays a former action star, not only as a true character, but also as a tribute to all the dragon and tiger martial artists in the film industry.

The next May Day stalls and Dragon Boat Festival stalls will have "The King of the Sky" respectively.And new films such as "Disappeared She" are coming strongly.

"King of the Sky" focuses on the test pilot group, showing the blood and responsibility of the younger generation of China Air Force. Li Jie revealed that during the filming process, the crew overcame many difficulties and introduced virtual shooting technology. The creative process also embodies the strong willpower of filmmakers to overcome difficulties.

"Unfamiliar Road of Life" will explore the type of "road comedy" and lead the audience to "go on the road" happily; "She Disappeared" will deepen the creation of suspense films and is expected to continue to push up the type ceiling.

As the second largest schedule in the whole year, summer vacation is also a battleground for all families. Films with diverse themes and types will be presented together to continuously meet the audience’s viewing needs.

In Li Jie’s view, if China’s film industry wants to achieve a comprehensive recovery, it can’t just rely on the Spring Festival file to stand out, but use a steady supply of excellent films to create countless "weekend files". "We should use good works to let the audience enter the cinema every weekend and regard watching movies on weekends as a sense of ceremony. This is what we filmmakers should do."

3.

Technology-enabled movies

Promote the industrialization and upgrading of the film industry

It was born four years ago, which marked the rise of science fiction movies in China, and made "film industrialization" become the focus of industrial attention. This year’s Spring Festival file has achieved good results again, and behind the shocking visual effect is the rapid take-off of China’s film industrialization level.

Li Jie concluded: "In recent years, China movies have been talking about five words — — Film industrialization’. " In his view, how to realize industrialization should be divided into two major paths.

The first is the shooting and production of heavy industry films. In recent years, the domestic heavy industry sci-fi films represented by The Wandering Earth and Moon Man have been comparable to Hollywood blockbusters in terms of special effects, which has also promoted the comprehensive innovation of the whole industry in shooting technology and projection technology.

In the future, Alibaba Pictures will continue to support the creation of domestic heavy industry films, and it is expected to cooperate with China Film again to launch another domestic sci-fi blockbuster in the Spring Festival three years later.

Second, film industrialization should also be reflected in the process and systematization of film production management. Alibaba Pictures also hopes to provide tools and platforms for practitioners through lighthouse, Yunshang production and frame-sharing virtual shooting technology, so as to improve the industrialization level of production management.

Report to the 20th CPC National Congress of the Communist Party of China proposed to strengthen the influence of Chinese civilization, stick to the position of Chinese culture, tell the story of China well, spread the voice of China well, show a credible, lovely and respectable image of China, and promote Chinese culture to the world better.

Li Jie also revealed that Alibaba Pictures will launch a selection plan for young Chinese directors around the world this year to support young directors with international vision and overseas film education background to complete the creation of the first commercial feature film in China.

"Let people who know the world audience tell the story of China well, encourage them to combine Chinese culture with international vision, and really push China films out," Li Jie said.

Looking to the future, Alibaba Pictures will continue to adhere to the two-wheel drive strategy of "technology+content", serve the industry with powerful tools and platforms, respond to the audience’s enthusiasm for watching movies with fine content, promote the industrialization of China films and tell the world the story of China.

As Li Jie described it, spring is not far away, and we will have a fiery summer and a bumper autumn.

The decline of traditional department stores seems to have become a trend. From the farewell of Isetan, Pacific Department Store and Landmark Plaza in Meilong Town to the closure of the Sixth Department Store, Huilian Commercial Building and Shanghai Women’s Products Store, the old department stores have "left" one after another. At the same time, shopping centers are experiencing rapid development. In 2024, Shanghai plans to open 52 shopping centers (including old renovation projects) with an area of 3.8 million square meters, a five-year high.

There are e-commerce platforms chasing online and shopping centers encircling offline. The traditional department store format has long been "no transformation and no survival". A survey by Xinmin Evening News reporter found that in recent years, a number of department stores in Shencheng changed their faces to seek nirvana and rebirth, and a number of shopping centers used their brains to create hot topics frequently. Everyone has a consensus that there is no longer an era of "lying and winning" in physical commerce. It is necessary not only to stand up and run, but also to compare who runs faster.

Time is stagnant, and traditional department stores are closed.

On March 25th this year, Shanghai Meilong Isetan Department Store Co., Ltd. announced that it would officially terminate its business on June 30th, 2024. This closure has made many Shanghai residents feel embarrassed.

As one of the earliest foreign department stores in the mainland, Isetan was once a symbol of fashion and trendy, and took the lead in introducing a number of Japanese and overseas brands. In particular, Isetan in Meilong Town, where it is located, and CITIC Pacific and hang lung plaza around it once formed the "Mei Taiheng Golden Triangle", which is the representative of Shanghai’s high-end business.

During the Qingming small holiday, Isetan in Meilong Town launched a clearance promotion to speed up the retreat. However, compared with the "nostalgia" with different opinions on the Internet, the heat in the shopping mall is not so high. Only some counters have welcomed groups of customers who sweep goods, and most of them are Japanese-made goods with high cost performance.

"Time seems to have stopped here." Ms. Lu used to work in an office building on Nanjing West Road. At noon, she had lunch in Isetan, Meilong Town, and then went shopping with her colleagues to see the new clothes and cosmetics. It was her daily life. But I haven’t been to another company for about seven or eight years. "I heard that I was going to close the store, so I just wanted to come back and have a look. I didn’t expect that the brand and layout here have not changed, or they were the same. Traditional, low-key but lacking in new ideas, no wonder there are no people now. "

Beauty cosmetics on the first floor, beauty cosmetics and underwear on the second floor, and clothing, shoes, bags and accessories on the third floor and above. Many brands make young people feel strange. Grocery, restaurants and beauty shops are randomly distributed on each floor. Except for the dessert on the fifth floor, other restaurants are hidden in the corner, with few guests. Only the supermarkets and food streets in the basement are popular. Xinmin Evening News reporter saw on the Internet that some young consumers who heard the news bluntly said after punching in, "The sense of sight of old-fashioned shopping malls seems to have returned to the last century."

Not just Isetan. On February 18th this year, Shanghai Sixth Department Store officially closed its store after closing its business. Next to it, Pacific Department Store Xuhui Store, which has been operating for 30 years, bid farewell to Shanghai consumers last year. Prior to this, Pacific Department Store Huaihai Store, New Railway Station Store and Landmark Plaza were closed one after another. In other cities, it is not uncommon for department stores to close.

Focusing on the experience economy, shopping centers have risen.

Shanghai is the birthplace of modern department stores in China. Xianshi Department Store, one of the four largest companies in Nanjing Road, is the ancestor of Shanghai department store industry. In 1995, First Yaohan opened, which is the first large-scale department store with Sino-foreign joint venture in China. Since then, the department store format has ushered in a "golden age."

However, with the rise of e-commerce, people can easily shop through mobile phones without spending time in physical stores. In addition, large shopping centers are opened in all corners of the city, providing diversified shopping, dining, entertainment and experience places, attracting a large number of consumers. The competitiveness of department stores has been seriously challenged.

According to industry insiders, many old department stores have been in business for more than ten years or even decades, and their decoration is often relatively old, and the proportion of formats is relatively traditional, mainly based on traditional goods such as clothing and household department stores. With the changes of the times and the upgrading of consumer demand, this traditional business model has been difficult to meet the needs of modern consumers. "Now consumers need not only the goods themselves, but also the comfort, convenience and fun in the shopping process, which is precisely the shortcoming of department stores."

Compared with the traditional department stores, the shopping centers in Shanghai are opening more, bigger and farther. According to the statistics of Shanghai Shopping Center Association, by the end of 2023, there were 381 existing shopping centers (over 30,000 square meters) in Shanghai, with a total construction area of 2,825.76 square meters. Among them, there are 16 super-large shopping centers over 200,000 square meters, including Lujiazui Shanghai Center, Shanghai Global Port, Wujiaochang Heshenghui and Nanxiang Impression City.

Nowadays, shopping centers have become the main force of physical commerce. In 2024, there will be 52 more shopping centers (including old renovation projects) in Shanghai, with five new towns as the main layout areas, and 40 new projects are small and medium-sized shopping centers with a floor area of less than 100,000 square meters, which will cut into many sub-sectors such as parent-child, elderly, food, sports and entertainment training, focusing on community commerce close to the needs of citizens.

Enrich the combination of formats and harvest offline traffic

The core advantage of high-energy players in shopping centers is to provide consumers with good space environment services through the collection of different formats, create highlights of scenes and topics, attract and retain consumers, and become a gathering place for offline traffic.

As the largest shopping center in the downtown area of Shanghai, in 2023, Shanghai Global Port ranked first in Shanghai’s commercial sales with a good annual sales income of 20.3 billion yuan, surpassing the 17.1 billion yuan of Shanghai hang lung plaza. From the "big and earthy" that was ridiculed by the crowd ten years ago to the "king of popularity" today, what did Shanghai Global Port do right?

Entering the global port, its large area and complete functions are breathtaking, as if it were a giant aircraft carrier with commercial functions. According to reports, Global Port is constantly adjusting and upgrading its brand format every year, with an average annual new rate of nearly 10%. In 2023, it introduced more than 30 first stores, including the tomato pocket of Chaowan Collection Store, DIY handmade brand HOOWD2Y, and Zhiqu Hanfu, which injected full momentum into the consumer activity index and also harvested huge traffic for shopping malls.

Breaking through the traditional shopping center model, Shanghai Global Port has also integrated diversified artistic activities into daily business operations, and has gradually mastered the happy password of young people’s "interest consumption". The performance hall on the 4th floor was upgraded, and the National Figure Skating Champion Team was ushered in at the beginning of the year. Symphony concerts and popular stage plays were also introduced, and exhibitions such as the Louvre Collection Art Exhibition and the Legend Picasso Art Exhibition were even more popular and well-received, becoming a cross-border blend and trend gathering place of Shanghai’s multiculturalism.

Also focusing on all-age customers, Hongqiao Nanfeng City takes the parent-child format as the entry point, and uses the "baby economy" to drive the consumption demand of the whole family and increase the consumption stickiness. After 9 years of opening, the atrium of Nanfeng City in Hongqiao has to make 6 to 7 IPS every year, and the well-known cartoon authorized IP has been basically used once. Around the parent-child, the mall has a variety of formats from retail, catering to education and entertainment experience, and the brands are quite complete. In the process, it has established the benchmark image of "Puxi Parent-child Shopping Mall".

Nanfengcheng’s IP exhibition "Exploring the Wonder Leopard Hidden Forest" is very popular.

In order to let the parents of "Walkers" settle down to shop and really turn "flow" into "reserve", Hongqiao Nanfeng City has also used a lot of brains. For example, while doing IP in the atrium, it has created a flash zone for car brands, realizing the consumption experience of "Mom Walkers, Dad Watching Cars" and creating traffic for its own physical stores; For example, in non-winter and summer vacations, introduce art IP to attract surrounding white-collar workers, enrich the source of customers, and create opportunities for non-catering shops.

Finding its own position, the department store still has something to do.

Based on the present situation, how should department stores be transformed and broken? After ten years of struggle and exploration, the way out for department stores is very clear. There are only two ways, one is to be big, and the other is to be specialized.

The so-called big, not only to expand the area, more importantly, to expand the format, to provide more tricks, so that customers continue to do repeat business; The so-called specialization is to locate more accurately and closely. The elderly, urban white-collar workers, mothers and children, and the second element are all market segments that can be deeply cultivated.

Last weekend, First Yaohan held an annual special thank-you meeting to warm up the "May 5 th Shopping Festival", taking "the sales promotion with the biggest discount in the whole year" as a gimmick to attract consumers to "buy in buy buy" in advance. Wang Jia, deputy general manager of First Yaohan, said that department stores are purposeful consumption places, which are different from shopping malls. However, in order to meet customers’ diversified needs and personalized preferences, brand changes have never stopped. Making beauty bigger and stronger and increasing catering brand drainage are the two main lines. "After the adjustment, the number of planned cosmetics brands on the first floor increased from 34 to 45, and 27 beauty brands were renewed and upgraded, further confirming the head position of Yaohan beauty category in the Shanghai market. Next month, the renovation of the fa? ade project will be started, and the big curved wall and spiral staircase will be made into’ online celebrity punch point’. "

When it comes to restructuring, New World Daimaru Department Store will start a high-rise renovation this year. Inspired by "Crown", it will create the "Eye of the Bund" and set up bright spots such as cultural art galleries, interactive spaces, wild gardens and brand shows, aiming to become the punching point of online celebrity in the eyes of citizens and tourists. Ye Yifan, executive director of New World Daimaru Department Store, said that the renovation is not only an upgrade of the physical space of the mall, but also an innovative attempt of the traditional department store format, hoping to attract more fashionable and young consumers, so that they can find their own consumption scenes at different times.

Bailian ZX on Nanjing East Road became the second sacred place of Shanghai.

There are also some old department stores that cut into market segments and transformed from comprehensive department stores into theme department stores. Among them, the most successful case is undoubtedly Bailian ZX Creative Fun Field, the first commercial building in China with the theme of "Secondary Element" transformed from hualian department store. Every detail in the shopping mall is "embracing the second element", which is based on the "Z generation" culture and circle recognition as a whole. Starting from the construction of a common discourse system, we will convey the attitude of "knowing you" to the second element lovers and create a community space gathered because of their common love for the second element culture. Only one year after its opening, Bailian ZX Creative Fun Field has become the "Secondary Cultural Holy Land" for the younger generation of social consumption in Shanghai. During the Spring Festival this year, its single-store passenger flow increased by 63%, and its sales scale increased by 175%.

There are also established department stores such as the First Department Store Commercial Center and New World City, and some floors are also taken out to create a "second-yuan" theme block and performing arts space. With the help of business travel and cultural exhibitions, more young consumers are attracted to the store. "We hope to attract more young customers by upgrading our products and services." Zhao Weigang, general manager of the First Department Store Commercial Center, said that the First Department Store has built a 4,000-square-meter "star space" on the seventh floor of the mall, with 12 immersive theaters, which has become a new landmark of Shanghai’s performing arts. "According to our research, female consumers born in the 1990s are the main force of’ Star Space’ to watch the drama idolize, and they are also the main customers we are trying to attract."

There are many volumes in the market, and Shanghai’s business will work hard. With the continuous advancement of the times, whether it is a department store or a shopping center, business upgrading and adjustment has always been a constant proposition, and it is also an important measure to maintain competitive advantage. Only by aiming high can Shanghai become the gathering place of new consumer brands, the source of model innovation and the vane of consumption trend, and accelerate the promotion of the attraction and influence of international consumer center cities.

(The original title is: "Young people punch in Shanghai Old Department Store: Like going back to the last century! "No transformation, no survival", who can run faster → ")

[car home Taiyuan Preferential Promotion Channel] Recently, a remarkable price reduction discount was ushered in the Taiyuan market, with the highest discount reaching an astonishing 115,000 yuan, which reduced the minimum starting price to 324,900 yuan. This preferential activity is under way, and interested consumers can click the "Check Car Price" button in the quotation form to strive for higher preferential strength.

The BMW i4 adopts the iconic kidney-shaped air intake grille design with streamlined body lines, showing its sense of movement and technology. The front face design is simple and full of power, and the headlights are sharp, which adds a sense of fierceness to the whole front. The overall style is fashionable and futuristic, which fully demonstrates the innovative concept of BMW brand in the era of electrification.

BMW i4 has a body size of 4785mm*1852mm*1455mm and a wheelbase of 2856mm. The side lines of the car are smooth, showing a dynamic and compact design style. The front tread is 1601mm, the rear tread is 1630mm, the front tyre size is 245/45 R18, and the rear tyre size is 255/45 R18. In addition, the rim style is fashionable and sporty, which further enhances the overall visual effect.

The interior design of BMW i4 combines modernity and technology. A 14.9-inch high-definition touch screen is equipped in the center of the center console, which supports voice recognition control of multimedia system, navigation, telephone and air conditioner, providing a convenient operating experience for drivers. The steering wheel is made of leather, which can be manually adjusted up and down and front and back, improving driving comfort. The front seats in the car are made of a variety of materials, which provide heating function and support electric memory function, bringing comfortable riding experience to drivers and passengers. The rear seats can be laid down in proportion, which increases the flexibility of space. In addition, the car is equipped with USB and Type-C interfaces, and the front seats also have wireless charging function, which meets the needs of modern drivers for technology and convenience.

The engine of BMW i4 has excellent power performance, with the maximum power of 250kW and the maximum torque of 430N·m, which provides the driver with strong power output and excellent driving experience.

Car home car owner shared his car buying experience, saying that although the configuration parameters of I-series models are similar, he still chose the imported BMW i4, mainly because of its high value and personalized design. He said: "The big nostrils are not mediocre at first glance. People who drive out are guessing at 600,000. I am embarrassed." This unique design not only shows his personality, but also wins the appreciation of others.

● Auchan COSMOS DCT

　　Shanghai Auto Show is about to kick off, and Auchan will release the DCT version of COSMOS at this auto show. During the museum visit, we also photographed a new car.

　　The design of the new car is consistent with the existing models, adopting the design language of Auchan automobile family style, and a large-area U-shaped grille with a diamond-shaped middle net. The lines on the side of the car body are simple and smooth, and the silver-black multi-spoke aluminum alloy rim style is dazzling. In terms of body size, its length, width and height are 4840×1860×1890mm and its wheelbase is 2820mm respectively.

　　Power system part, which will be equipped with a power combination of 1.5T+7-speed dual clutch. Previously, the car’s 1.5T and 1.5T+ hybrid motor systems have been launched, and the launch of new models will bring more choices to consumers.

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● Cheetah CS9 Urban Edition

　　On the eve of the opening of the Shanghai Auto Show, the car home Museum team photographed the real car of the urban version of Cheetah CS9. As a new model of Cheetah CS9, the car will be released during this auto show.

　　Cheetah CS9 Urban Edition has made some adjustments to the appearance on the basis of the existing models. The front face is decorated with a brand-new vertical grille, and the shape of the front bumper has also changed. The lower grille area is larger, and there are new fog lights on both sides. At the tail, the new car also adopts a brand-new rear surround, which is more fashionable.

　　In terms of power, from the body logo, the car is equipped with a power combination of 1.5T+CVT. Referring to the current model, the maximum power of the 1.5T engine is 150 HP and the peak torque is 210 Nm.

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● Tucki P7

　　The 2019 Shanghai Auto Show is about to open on April 16th, and the reporting team in front of car home photographed Tucki P7. The new car will be launched in the world at this Shanghai Auto Show.

　　Tucki P7, as the brand’s first car product, has a four-door coupe-like overall shape, and its slender body makes it look very elegant. From the previous preview, the new car will adopt the popular split headlight design, with the top light strip running through the left and right, which broadens the visual effect of the front face, and adopts the design without a middle net with the characteristics of electric vehicles, and enhances the design sense of the front face through the use of curved surfaces.

　　The rear part of the car body adopts slip-back modeling, which moves the visual center of gravity of the whole car backwards and creates a certain sense of movement. After careful observation, we can also see that the tail edge is slightly upturned, forming a miniature integrated tail wing, which further enhances the sense of movement of the car. The design of the taillights is relatively flat. Combined with the spy photos of the previous camouflage prototype, we can conclude that the car adopts a penetrating design. In addition, the new car will be equipped with NVIDIA DRIVE Xavier autopilot chip, which makes it have L3 autopilot capability at the hardware level.

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● Jetway X95

　　On the eve of the opening of the 2019 Shanghai Auto Show, we photographed the Jietu X95 real car in advance. The new car will be positioned as a medium-sized SUV and will be launched this year.

　　In terms of appearance, the new car adopts a hexagonal air intake grille, with a dense lattice design inside. The upper and middle position is the English LOGO of Jietu brand, which is attached to a red decorative strip. The upper and lower edges of the grille are surrounded by chrome-plated decorative strips, and the left and right sides are decorated with black paint. The headlight group of the new car has a unique shape and complex internal structure, and the lines near the headlights increase the sense of design to some extent.

　　On the side of the car body, Jetway X95 adopts double waistline design, and black wheel eyebrows and petal-shaped aluminum alloy wheels enhance the sense of movement. On the rear side, the new car has a simple shape with a spoiler above the rear window. At the same time, the new rear door is three-dimensional, with rich horizontal lines and regular taillights.

　　In terms of interior, the new car has absorbed the main design style of Jietu X90 as a whole, and the overall atmosphere is decent. In detail, the main body adopts black as the main color, and a large number of chrome-plated elements are added to embellish the details, which improves the visual texture. At the same time, the new car uses a large-size LCD screen, and most of the control buttons are integrated below it, which has a strong sense of hierarchy. In addition, the new car has a storage compartment in front of the handlebar and a double cup holder in front of the central armrest.

　　Regarding the power part, the official has not disclosed more information. Taking the Jetway X90 as a reference, the new car is expected to be equipped with the same 1.5T engine with a maximum power of 147 HP, which is expected to match the 6MT/8AT gearbox.

　　[Original news of Aika automobile industry]

　　Recently, SAIC Roewe was the first to announce the sales situation in January 2024. In terms of new energy, the sales volume of Roewe D7 DMH increased by 29% month-on-month, and the market share rose for three consecutive months. Driven by the Roewe D7 big single product effect, the overall sales volume of Roewe brand hybrid models increased by 20% month-on-month. In terms of fuel vehicles, star models such as the new Roewe i5 and the new Roewe RX5 continued to sell well, and the sales volume of the new Roewe i5 increased by 33% in January.

　　Roewe D7 DMH, the first model of Roewe "D Family" which was first launched with DMH super hybrid system, has the core advantages of 1704km long battery life in winter test and 3.4L ultra-low fuel consumption in 100 kilometers, as well as better handling performance and better stability in various road conditions brought by multi-link rear suspension, occupying the TOP3 of the sales list of medium-sized plug-in hybrid cars, with sales reaching a new high in January, up 29% from the previous month, and the market share rising for three consecutive months.

　　Driven by the strength of Roewe D7 DMH’s "big single product", the sales volume of Roewe brand hybrid vehicles in January also increased by 20%. Next, the Roewe D5DMH, the first SUV of Roewe "D Family", will also be launched.

　　In terms of fuel vehicles, many star models such as the new Roewe i5 and the new Roewe RX5 continued to lead the market segment in January. After five generations of inheritance and evolution, the new Roewe i5 has the advantages of super-large body size, ultra-low fuel consumption of 5.98L/100km, super-large rear row spacing of 860mm and dual 10.25-inch HD dual screens. The cumulative sales volume of Roewe RX5 has exceeded 1.05 million vehicles. With the "Double Top Ten" powertrain, the only C-NCAP five-star safety rating in the same class and the "Double Excellent" rating of China Insurance Research Safety, the German driving and control quality, the tram-class NVH mute experience and the integrated space relaxing seat, it has become the preferred choice of high-quality mainstream SUVs.

Wonderful content review:

Roewe D7 is officially listed at a price of 125,800-176,800 yuan.

Roewe D7 EV has now arrived at the store to locate the medium and large pure electric car.

When Roewe bumped into the new elegant Aika, we shot Roewe D7 EV.

　　Xinhua News:General Vladimir Popov King, Deputy Minister in charge of weapons and equipment of the Russian Ministry of Defense, publicly stated at a press conference on the 5th that the Russian defense procurement funds will not be cut in 2009 -2011, and a quarter of the funds will be used for the modernization and upgrading of strategic nuclear forces. The website of the Russian "Viewpoint" broadcasted a signed article entitled "Expecting missiles" on the 5 th. The main points are as follows:

General Vladimir Popov Kim, Deputy Minister in charge of weapons and equipment of the Russian Ministry of Defense.

　　When talking about the drafting of the national equipment plan for 2011 -2020, popovkin said that the future plan aims to eliminate the imbalance between military maintenance expenses and equipment expenses in the military expenditure structure. By 2011, the proportion of the two will reach the same level, that is, 50% each. By 2015, the ratio of the two will become 30% to 70%, that is to say, 70% of military expenditure will be used to buy new sophisticated weapons.

　　Popovkin said that the amount of defense procurement in 2009 -2011 will reach 1.5 trillion rubles (about 42 billion US dollars) and will not be cut. This seems to be a huge number, but the amount set last year has been greatly reduced by inflation (the inflation rate in 2008 was 10%-11%). Inflation is still rising, and according to the most conservative estimate, it will reach 15% by the end of this year. Considering this factor, it is hard to think that the allocation for arms procurement for three years has not been cut.

　　Fortunately, a real large sum of money will finally be invested in the military sector. Now, it is crucial to ensure that the money can reach the "end users"-weapons and equipment producers. China has always had many problems in this respect, although it has been trying to reverse this unfavorable situation.

　　Although popovkin vowed that 15% of defense orders in 2009 had been paid in advance to military enterprises, according to the information held by this newspaper, some military enterprises have not received the payment delivered in the third quarter of 2008.

　　According to popovkin, the Air Force will buy 50 new fighters in 2009. This figure is not questioned, and it is easy to allocate by model. The 24 MIG -29CM T returned by Algeria will account for half of the order. There are also eight Su -27CM fighters, which are new fighters upgraded according to the 2007 contract. 6-8 upgraded Su -25CH fighter planes and 10-12 upgraded Su -24M 2 frontline bombers. Only two Su -3 4 bombers are completely new and are scheduled to be delivered this year.

Russian "Baiyang" intercontinental missile

　　General popovkin focused on the development of strategic rocket soldiers and strategic nuclear forces at sea, and a quarter of the defense procurement expenses will be used for the modernization and upgrading of these two items. He first promised that the "Brava -M" submarine-launched missile, which failed repeatedly this year, would be installed, so more test firing was needed.

　　Much more important than the "Brava" issue is the report that more than 10 intercontinental ballistic missile launchers will be added to the strategic rocket force this year.

　　In his speech, the equipment director mentioned that it was no accident that Russia developed a space defense weapon system. He explicitly warned: "No matter which country wants to deploy weapons in space, Russia will oppose it." Although both the United States and China have successfully tested anti-satellite weapons, there is no doubt that China is still the only country with excellent anti-satellite weapons that can be manufactured within a reasonable period of time. The unique A-36 anti-missile system in the world is an example. (Editor: Apeng)

Editor: Wang Yuxi

China Economic News Network (Liu Chenxi)Based on technology, speak with strength. Roewe D7 reshapes the market structure of middle and high-grade new energy cars. On November 8th, the Roewe D7, the first model of SAIC Roewe’s new product series "D family", was officially launched.

"Rear-drive pure electric cloud car" Roewe D7 EV

Roewe D7 speaks with strength, and plays the power "combination boxing" of pure electricity and plug-in. With the seven super values of super platform, super power, super space, super comfort, super intelligence, super safety and super experience, it brings a new choice of B-class cars to the stable social backbone families in the new automobile era. Roewe D7 is driven by the core technology, realizing the space and value of B-class cars, and helping users realize a better dream of car life at the price of A-class cars.

Yunsu intelligent cockpit creates a comfortable "third living space"

Roewe D7 presents the super space of B-class car with a large size of 4890mmx1890mm, with 933mm leg space and 945mm head space in the rear row, which is spacious, comfortable and sedentary with the height of backrest and the width of headrest at the same level. The zero-gravity cloud seat carefully made of 9 layers of materials adopts ergonomic U-shaped embracing design, plus soft foam with the first thickness in the same class, which brings a comfortable ride like a cloud. The whole system comes standard with the function of front seat lying down, creating a "third living space" for multi-scene switching, which has also become a plus item for Roewe D7.

In terms of intelligence, Roewe D7 is equipped with a brand-new zebra intelligent driving machine system, and with double 12.3-inch long LCD screens, it can realize the functions of multi-lingual, seamless flow of handcart navigation, automatic planning of long-distance charging, and effective reply of diverse voices, so that intelligent interaction can enter the super-intelligent stage of "listening and thinking" of the driving machine.

Reliable pure electricity technology, true pure electricity, strong power and safer.

Thanks to SAIC’s forward-looking layout and continuous investment in new energy technology for many years, Roewe D7 EV, which was born on the exclusive systematic platform of pure electricity of SAIC Xingyun, has three exclusive features: "long wheelbase, ultra-thin flat battery module, main and rear drive".

Roewe D7 EV adopts the most popular rear-drive architecture of high-performance vehicles, and it is responsive. It is equipped with VGA six-in-one electric drive with the highest integration in its class, with a peak power of 155KW and a peak torque of 310N·m, and the acceleration at zero speed is only 6.5 seconds. In terms of battery life, Roewe D7 EV is equipped with two Rubik’s Cube batteries with different power from the most common car scenes, and the cruising range of CLTC can reach 510km and 610km respectively, which is enough for daily commuting.

In view of battery safety, Ningde Zero Combustion Rubik’s Cube battery has built a five-fold progressive protection system of "pre-guiding, lying, separating and thinning", and passed the "Everest" double acupuncture experiment in the field of battery safety testing to create a full-dimensional super-safe battery.

Long battery life and ultra-low fuel consumption

Different from other hybrid technology solutions on the market, Roewe DMH super hybrid system can achieve longer battery life, lower fuel consumption, better NVH and stronger reliability.

Relying on the electromechanical integration architecture of SAIC Everest, Roewe D7 DMH adopts P1+P3+ one-gear direct drive arrangement, which can realize five driving modes and keep the vehicle in the most fuel-efficient state for a long time. Among them, the industry’s first coaxial P1 motor has higher transmission efficiency, and NVH performance is improved by more than 10% compared with similar products with parallel shafts; The peak power and peak torque of P3 drive motor for direct injection cold flat wire are 150kW and 330N·m respectively. Its 1.5L hybrid engine uses a number of high-efficiency and fast-burning technologies, plus 18 world-leading low-friction technologies, with a thermal efficiency of 43%.

Roewe D7 DMH is also equipped with a dedicated high-efficiency long-life battery. The comprehensive cruising range of CLTC with full oil and full charge is as high as 1400km, which is far ahead of its peers, completely solving the problem of mileage anxiety and allowing users to run far and economically.

　　

　　Zhang Aijia is going to release his new three-year work "A Good Dad" in April.

　　(Photo/Zhang Xiuqiong) A press conference was held in Hong Kong yesterday with Zhang Aijia’s new work A Good Dad, which was painted on April 10 this year. Zhang Aijia met with the media with the main creator. Speaking of unforgettable things in filming, Rene Liu, the heroine, broke the news that she was misunderstood by Louis Koo, the hero, and was reprimanded for "having dinner with everyone". She was so wronged that she burst into tears. Huang Lei had previously called Rene Liu "the director of the waterworks" in her blog, which she accepted and admitted that her lacrimal gland was developed.

　　

　　Rene Liu claimed to attract attention by getting married and having children.

　　Rene Liu said that he is not a topic figure, but only attracts attention by getting married and having children.

　　In A Good Dad, Rene Liu played the role of mother for the third time. However, what is special this time is that, due to the large age span of the characters in the play, Zhang Aijia found five girls of different age groups to play the role of her daughter. "This makes me have five daughters." She said with a smile, "Because I have to get along with little actors often, I have become naive in speaking. For example, I told her that the car was a car, and once I told my assistant,’ Look, here comes the car. "

　　Getting along with interesting and lovely children day and night, does it stimulate the desire to be a mother? Milk tea calmly replied: "Being a mother is something that needs to be faced rationally. How can it be decided by impulse?". When it comes to motherhood, in fact, I have always had it in my heart, and it was not a scene that was inspired. "

　　Earlier, Taiwan Province singer Chen Sheng urged milk tea to get married and have children as soon as possible. Yesterday, she laughed and said the reason: "Do you know what the reason is? Because I am a person who has no topic, I can only take such things as having children. In order to be topical, I can’t get married or have children yet, haha. "

　　

　　Louis Koo misunderstood that Rene Liu was not sympathetic to the staff.

　　Rene Liu, the "director of the waterworks", was cried by Louis Koo because of his box lunch.

　　Huang Lei, who has worked with milk tea, once called her "the director of waterworks" in her blog, Zhou Xun was the deputy director, and Yi Nengjing was the director of management office, which shows that the lacrimal gland of milk tea is developed. She loves to cry, and she also cries in A Box of Good Dad. Once after filming a crying scene, it was already three o’clock in the afternoon, and then she had time to have lunch. Louis Koo, who had a play in the afternoon, saw Rene Liu eating a box lunch alone after arriving at the crew, thinking that she was eating dinner, and reprimanded her on the spot: "You should ask other staff whether they ate it or not!" The milk tea whose mood has not been completely removed from the last crying scene, I don’t know the explanation for the injustice, and my tears come down: "People are really hungry …"

　　Speaking of this misunderstanding, Louis Koo was quite embarrassed, explaining that the temperature was as high as 30 degrees when shooting, and everyone was very hard, so he was particularly sympathetic to the staff. Since then, every time milk tea eats, it will first ask: "Did everyone eat?"

Editor: Jufu

Tank brands are constantly pushing new cars, while constantly updating existing models. For example, there are already several versions of 2.0T and 3.0T V6 fuel and 2.0T Hi4-T blended. This time, the diesel version that many people expect appears on the website of the Ministry of Industry and Information Technology together with the new 2.0T gasoline version. Let’s take a look at the differences between this new car.

From the appearance, it has not changed much, and it is still a classic square box shape. The front of the car is a rectangular air intake grille with retro round lights. The front bumper is wide and strong, and there are many styles to choose from. In addition, an electric winch can be installed, and the cover is raised. The whole front face is quite tough.

The sides are straight and square, the front and rear wheel covers are decorated in black, and the convex design is made to enhance the off-road atmosphere. The vehicle adopts a non-load-bearing body structure with high ground clearance, and the sides are equipped with pedals and 17 and 18-inch wheels. There are three 6-spoke styles to choose from, and tyre size is 265/65R17 and 265/60R18.

The rear of the car adopts the design of side-opening tailgate+external full-size spare tire. The taillights are arranged vertically, and the rear bumper is also very strong. It is equipped with two trailer hooks, providing 750 kg (without braking) and 2500 kg (with braking) towing qualification. The trailer square hole and electric connector can be installed optionally. The new car supports the optional roof rack, and the skylight for many people is also optional, which is worthy of recognition.

The length of the car is 4750(4775) mm, the width of the car is 1930 mm, the height is 1903(1927) mm, and the wheelbase is 2750 mm. The size is small and the wheelbase is moderate. This size cooperates with the non-load-bearing body structure and can have good passability. The approach angle of the new car is 33 degrees, and the maximum departure angle is 34(30) degrees, which is the same as that of the cash.

Equipped with a 2.4T diesel engine, the maximum power is 137 kW (186 HP). This powertrain is actually not unfamiliar in Great Wall’s product system, except that it is equipped on a tank model for the first time. Referring to the powertrain of Great Wall pickup truck, the peak torque of this engine should be 480 Nm, and the torque will come faster by adopting the variable cross-section turbine technology. The transmission system should also be matched with the 9AT gearbox developed by Great Wall and the part-time 4wd system.

The shape and dimensions of the new 2.0T gasoline version are the same as those of the diesel version, but the powertrain has changed. The maximum power of the 2.0T engine is 167 kW (227 HP), and the peak torque is 387 Nm, which matches the 8AT gearbox from ZF.

In terms of chassis suspension, both models are front and rear multi-link integral bridge non-independent suspensions, and it is expected that front and rear axle differential locks will be provided.

The interior of the new tank 300 has also been adjusted. According to the spy photos exposed before, the interior of the new model has abandoned the current dual-screen design and replaced it with a full LCD instrument and a large-size floating central control panel. The air outlet of the air conditioner is still in a round style. A large number of physical buttons and knobs are retained in the car, and the cash gear handle is cancelled, which should be replaced with a bosom gear.

Other parts haven’t changed much. The steering wheel has been changed into a double-spoke style. Off-road handles are still provided above the left and right A-pillars and the passenger glove box, and the materials for the interior are kept at the current level.

The advantages of diesel vehicles are low fuel consumption and large torque, especially at low speed. Coupled with the variable cross-section turbine technology, the torque will break out faster and earlier, and the power will be more abundant. It will also have more advantages for vehicle control in some extreme road conditions, but the disadvantages are also obvious. Adding urea will make noise and jitter. However, in general, diesel power will give consumers one more choice, and some consumers will always have this demand.