The first in the industry, full firepower! LI’s delivery in 2023 has exceeded 300,000 vehicles.

　　A few days ago, LI announced through Guanwei that the cumulative delivery volume in 2023 exceeded 300,000 vehicles. It is reported that this is the first luxury brand in China with a sales volume of 300,000 vehicles this year.

　　In addition, LI also mentioned that the cumulative delivery of the ideal L series exceeded 350,000 vehicles. Among them, the delivery volume of single models has exceeded 100,000.

　　The ideal L9 will be delivered on August 30th, 2022, and will exceed 10,000 in the first complete delivery month in September, 2022, and the delivery of the 100th vehicle will be completed on August 30th, 2023. As of October 2023, it has been the champion of large SUV sales for 14 consecutive months.

　　The ideal L8 will be delivered on November 10th, 2022, with the delivery volume exceeding 10,000 in December, and the delivery of the 100th vehicle will be completed on October 20th, 2023.

　　Ideal L7 started delivery on March 11th, 2023, and delivered over 10,000 in April, 2023. In October 2023, from the first delivery month, it has been the champion of medium and large SUV sales for 8 consecutive months. On November 7, 2023, the delivery of the 100,000th vehicle was completed.

　　LI emphasized that the six-seat layout of Li ONE, Ideal L9 and Ideal L8 has unlocked more possibilities for the space of home SUVs. Ideal L7 with five flagship SUVs for families will attract more young families of three and prospective families to join the user family in LI.

　　In addition, LI also said that LI’s extended-range electric solution, which was not optimistic at first, has become an energy form that more and more China families yearn for today. Extending the journey is to increase the mileage of happiness for your family. Up to now, Li ONE, which has the longest mileage, has traveled nearly 400,000 kilometers, and the ideal L9, which has the longest mileage, has traveled nearly 110,000 kilometers.

　　In terms of intelligence, the data also shows that since 2023, Li Xiang has helped his family to effectively execute instructions for more than 1 billion times, and the successful wake-up rate has reached 98%.

　　In terms of safety, in addition to the test items specified by C-NCAP and China Insurance Research Institute, LI’s self-developed ideal fortress safety body TM also includes 212 vehicle and subsystem verification, including more than 40 vehicle collision test items in all scenarios and working conditions. The safety of all models in LI has obtained the highest safety rating certification in many tests.

　　It is worth mentioning that LI has broken the pain point of slow delivery of new models in the automobile industry during the period of capacity climbing, and created the industry trend of "release means listing, listing means quantity, and quantity means high quality". With the intensification of competition in the domestic new energy vehicle market, the market share of head enterprises has been increasing. In the third quarter, the penetration rate of LI in the new energy vehicle market of more than 200,000 yuan reached 15.4%, up 4.5 percentage points from the first quarter.

　　LI is also constantly introducing new models. On November 17th, the opening day of Guangzhou Auto Show, the ideal flagship model MEGA officially opened the reservation, and the official price was locked in the range of 500,000-600,000 yuan. After opening the reservation for 1 hour and 42 minutes, the reservation volume exceeded 10,000 vehicles. The new car will be delivered in late February next year, and the listing price will be announced in December this year.

　　Not long ago, LI released its financial report for the third quarter of 2023, with both quarterly delivery and financial data hitting record highs. In the third quarter, it delivered 105,108 vehicles, up 296.3% year-on-year. In the third quarter, it won the sales champion of SUV models with a price of over 300,000 yuan and new energy vehicles with a price of over 300,000 yuan. The strong market demand boosted the revenue growth, and the quarterly revenue was 34.68 billion yuan, a year-on-year increase of 271.2%. In the same period, the operating profit and net profit were 2.34 billion yuan and 2.81 billion yuan respectively, achieving four consecutive quarters of profit.

　　(This article is from Gasgoo, Gasgoo)

　　China Youth Network, Beijing, October 21st "It’s not that I’m not sleepy. I just want to wait. As for what? I don’t know, I just want to wait. "This passage has become the mantra of many college students. And this "wait", most of them are brushing their mobile phones. So, how long do college students surf the Internet on their mobile phones every day? What are you mainly doing? Are you worried about network security?

　　Recently, China Youth Network Campus News Agency conducted a questionnaire survey among 1,220 college students around the country. The results show that more than 40% of students surf the Internet for more than 5 hours every day, and more than 80% of students surf the Internet mainly for social chat. Most students think that surfing the Internet by mobile phone makes mobile payment, information acquisition and social communication more convenient. Nearly 90% of students are worried about network security, and most students expect the network speed of 5G to be faster and more convenient for study and life.

　　The picture shows the proportion of college students’ mobile phone surfing time every day. China Youth Network reporter Li Huaxi cartography

　　Over 40% of students surf the Internet on their mobile phones for more than 5 hours every day, and over 80% of students mainly chat socially.

　　Wu Lin, a student of Sichuan Agricultural University, uses his mobile phone to surf the Internet every day for about 6 hours. "It has become my habit to brush my mobile phone when I wake up every day. Now surfing the Internet is a daily need. I feel that I don’t have much to do except surfing the Internet. I like chatting, watching news and playing games online when I have no classes. I can’t stop playing my mobile phone."

　　Like Wu Lin, there are not a few college students who have the habit of surfing the Internet for a long time. According to a survey conducted by a reporter from China Youth Network, 41.56% of college students spend more than five hours on their mobile phones every day. When surfing the Internet, 83.93% of the students mainly chat socially, followed by consulting materials and listening to songs, accounting for 62.46% and 58.61% respectively.

　　"I am deeply dependent on the Internet, partly because of my shortcomings in social skills." Joline, a student of Northwest Normal University, told reporters that she is introverted and unwilling to communicate face to face. She can express herself more directly and accurately online. She will keep a diary on the trumpet in Weibo, and what she is embarrassed to say in person can be expressed by WeChat. "Besides, I can also tell my story with strangers through Zhihu."

　　The picture shows the proportion of college students’ mobile phone surfing behavior. China Youth Network reporter Li Huaxi cartography

　　Mobile Internet access makes mobile payment, information acquisition and social communication more convenient.

　　So what convenience does mobile Internet access bring to college students’ daily life? In the survey, China Youth Network reporter found that most of the students interviewed thought that surfing the Internet by mobile phone made mobile payment, information acquisition and social communication more convenient, accounting for 90.25%, 80.49% and 78.52% respectively.

　　"Now you don’t have to bring cash when you go shopping. It’s really convenient to pay by QR code." Zhao Tingting, a student at Guilin University of Technology, said that it used to be troublesome to use cash for shopping. Now, with mobile payment, the mobile phone can scan the code to pay, which not only saves a lot of time, but also brings great convenience to life.

　　Chen Yixin, a student at Chengdu University of Information Science and Technology, told reporters that after going to college, she often chats with her parents online. "Sometimes I use WeChat videos, and it is very convenient to contact them anytime and anywhere even if I don’t go home." She also said that now she mainly watches news through Weibo and news apps, so she can keep abreast of the latest hot events, which is very fast.

　　The picture shows the proportion of convenience brought by mobile internet access to life. China Youth Network reporter Li Huaxi cartography

　　Nearly 90% are worried about network security, and most students expect 5G network speed to be faster and study and life more convenient.

　　Xie Wenyi is a student of Shandong University of Technology, and he attaches great importance to network security. "I have learned that bank card deposits may be stolen by clicking on the link to help bargain, which makes me very worried about network security." In order to avoid the disclosure of personal information, he will be more cautious when registering his account. He told reporters that many friends around him have fallen into the trap of online fraud, so they must strengthen their prevention.

　　The results of this survey show that 88.03% of the respondents are as worried about network security as Xie Wenyi. In addition to network security issues, 5G has also become a hot topic this year. When talking about the expectation of the 5G era, 87.38% of the respondents hope that 5G will make the network speed faster, and secondly, it will make the study and life more convenient and the video quality clearer, accounting for 86.64% and 71.31% respectively.

　　Hong Yumin studied in Hope College of Southwest Jiaotong University, and she needed to surf the Internet frequently for professional reasons. When talking about 5G, she said that 5G is a "good medicine" for architectural drawing. It doesn’t take a long time to download the software installation package, which greatly shortens the students’ drawing time. Compared with 4G, 5G is more stable and not easy to get stuck. When drawing, you don’t have to worry about network failure, which can guarantee the smooth birth of the work.

　　The picture shows the proportion of college students’ expectations for 5 G. China Youth Network reporter Li Huaxi cartography

　　Teachers in colleges and universities suggest that Internet surfing time should be arranged reasonably and network security protection should be done well.

　　Yang Mei, an administrative teacher at School of Information Engineering, Sichuan Agricultural University, believes that college students spend more time on the Internet than study time. Although this has become a common phenomenon, students are advised to pay attention to study. "At present, many students will become very anxious when they leave their mobile phones. In fact, students will make good use of the Internet to arrange their free time and pay more attention to WeChat official account and online classes related to their majors or employment, which will be helpful for future postgraduate entrance examinations or job hunting."

　　"Don’t easily click on pop-up web pages or unreliable advertising links shared by others, which are likely to contain viruses. When surfing the Internet in Internet cafes outside, don’t connect your USB flash drive, mobile phone and other things containing important personal information to your computer, which is easy to cause network security problems." At the same time, as the class teacher of the students, Yang Mei recommends students with poor self-control to use professional APP for entertainment time management, hoping that students can concentrate on their studies and focus on their studies.

　　This semester, Fan Yingjie, a teacher of Marxism College of Chengdu University, asked students to strengthen self-discipline, stay away from the internet at least half a day to one day in class and at ordinary times, and learn to control themselves. She hopes that through these ways, students can understand that instead of constantly paying attention to other people’s lives through mobile phones, it is better to live their own lives and do their own things in a down-to-earth manner.

　　Fan Yingjie also mentioned that regarding the issue of network security, the relevant state departments released a lot of warning case materials when promoting network security, hoping that students would learn more about it. "When using mobile phones or computers to surf the Internet, students should not randomly click unfamiliar links to avoid revealing personal information on the Internet, and try their best to do network security protection." (At the request of the interviewee, the names of the students in this article are all pseudonyms.)

　　(Reporter Li Huaxi correspondent Yang Qing)

Original receiver Tech studio

Wen | Rao Yan

Editor | Brother Cai

To do a good job in e-commerce platform, should we pay more attention to merchants or users?

This is a controversial topic, and it is also a problem that is deeply confused by major e-commerce platforms. It seems that there is no standard answer.

Some people think that e-commerce platforms should pay more attention to merchants, because merchants can directly bring benefits to the platform; Some people think that we should pay attention to users, because users are customers who pay for money, "God" and traffic.

Some people think that both users and merchants should pay attention to it, but as a platform, e-commerce will treat merchants and users differently from a strategic perspective or from a specific implementation level, and it will inevitably focus on it.

For a long time in the past, both Ali and JD.COM, as established e-commerce platforms, and Tik Tok and Aauto Quicker, as emerging live e-commerce platforms, have consistently put businesses at the strategic core.

Compared with pleasing users, these e-commerce platforms pay more attention to pleasing merchants. After all, merchants can bring advertising, commissions and other service fees to the platform, which is also an important part of the existence of e-commerce platforms.

However, in the last two years, this concept has undergone a major change, and e-commerce platforms have begun to pay more attention to users.

In 2023, Ma Yun set the theme of "returning to Taobao, returning to users and returning to the Internet" for Ali’s transformation. One of the three themes is returning to users, emphasizing the importance of users.

In fact, Ali paid more attention to merchants in his early years, and "valuing merchants and neglecting users" was even regarded as Ali’s own gene. But now, while regaining the low-price strategy, Ali emphasizes paying attention to users and interprets e-commerce with his own experience. More attention should be paid to the laws of users.

JD.COM has repeatedly emphasized the importance of users in the process of pushing forward the low-price strategy. On March 29th, Liu Qiangdong, the founder of JD.COM, issued a letter to all employees, announcing that the corporate culture of JD.COM has been upgraded, and the core values of JD.COM have been upgraded to: customer first, innovation, hard work, responsibility, gratitude and honesty. Customer first has been used and put in the first place.

As a rising star of e-commerce, Pinduoduo has emphasized the importance of users since its establishment. Both its simple and direct "10 billion subsidy" and its harsh "only refund" model show the fact that Pinduoduo cares more about users than merchants.

As the latter, Pinduoduo can snatch food from other e-commerce platforms and develop rapidly. Paying attention to users is undoubtedly one of the secrets, which is also the real practice of the idea of "turning capitalism upside down" put forward by the founder of Pinduoduo in his early years.

At the end of last year, Taobao and JD.COM also launched a "refund only" service; At the beginning of this year, Tik Tok e-commerce also launched a fast refund service after delivery, which is aimed at all small shop merchants in the Tik Tok platform; At about the same time, Aauto Quicker e-commerce also upgraded the refund function after merchants agreed to reject it.

At this point, "refund only" has become a standard in the e-commerce industry, which means that the e-commerce platform finally chooses to lean towards consumers in the balance of interests of merchants, brands and users, and the e-commerce platform competes for users again.

In fact, the essence of retail is to provide users with better goods at lower prices and better services. In this sense, the e-commerce platform attaches importance to users, which is not only a transformation, but also a return, or a subversion of traditional production relations.

-01-

How do merchants and users view e-commerce platforms?

Consumers and businesses have different views on how e-commerce should be done and what kind of e-commerce the market needs.

Wang Li is a middle-level manager of an Internet giant. In the past years, he has been advocating all kinds of luxury goods. Many salespeople of big brands are his "WeChat friends". The annual shopping expenses range from hundreds of thousands of yuan to hundreds of thousands of yuan.

However, in the last three years, Wang Li’s consumption concept has changed. He is no longer obsessed with big brands, but pays more attention to adaptability. He usually shops through e-commerce platforms. "The quality of fruits that are killed by e-commerce platforms in a limited time is not worse than that of boutique merchants.; Daily necessities can also be purchased on the e-commerce platform. "

"Some daily necessities don’t need to pursue quality too much, as long as they can meet the demand. As for whether it is a brand or not, it is not that important on which platform to buy it." Wang Li told "handset tech (ID: tingtontech)".

Like Wang Li, more and more consumers are no longer loyal to an e-commerce platform, but choose the products they need to buy on different e-commerce platforms. They choose according to their needs, instead of blindly pursuing quality, they pay more attention to cost performance.

So what kind of e-commerce platform are businesses more willing to settle in?

The ultimate pursuit of merchants is to maximize profits. Which e-commerce platform can make merchants realize greater benefits, merchants are willing to cooperate with which platform. However, it is not easy to achieve this goal, which requires the cooperation between merchants and platforms, involving advertising services, commissions, platform policies, platform logistics, and promotional activities.

Liu Ming, the head of the manufacturer of clothing, shoes and hats in Guangzhou, told Earphone Tech that he was more willing to settle in Taobao and Tmall in his early years, because Ali paid more attention to the support and protection of merchants, and the platform brand was well-known and the traffic was large. "But in recent years, the traffic of Taotian was not as good as before, and our income was also affected."

In recent years, Liu Ming has changed his strategy and adopted a multi-platform operation mode. According to the characteristics and differences of various e-commerce platforms, he has promoted different product lines and diversified price systems. At the same time, he has increased cooperation with live broadcast e-commerce companies such as Tik Tok and Aauto Quicker.

Feng Li, a small and medium-sized manufacturer of towels, recently told "Earphone Tech" that "we have cooperated with different e-commerce platforms, and went to stock through Pinduoduo and 1688, and mainly made brands in Tmall."

Feng Li said that although the profit margin of low-priced platforms is not high, the sales volume is good. Although the profit margin of quality products is high, the investment is also more. "For example, the cost of Tmall stores is much higher and the operating costs are relatively large."

Feng Li calculated that compared with other e-commerce platforms, the profit rate of towels on Pinduoduo was at least 2 points higher, because of a large number of orders. "We also broadcast live in Aauto Quicker, and the price is also very cheap, and the sales volume is not bad." Feng Li said that the main income for one year now comes from two platforms: Pinduoduo and Aauto Quicker.

For businesses, it will cost more to be a brand. In the current economic situation, large sales volume and low cost are the pursuit of all businesses, and they are also the common requirements of a large number of small and medium-sized businesses for e-commerce platforms.

In recent years, with the return of mass consumption to rationality, the sales of many high-premium brand products have declined. In order to save the market, some high-premium brands have begun to cut prices sharply.

This is also an important reason for the rapid rise of Pinduoduo and Aauto Quicker in the past two years. In a rational consumption channel, excessive pursuit of brand premium won’t work, and high cost-effective goods have a way out. The surge in sales of white-brand goods in the past two years is also this logic.

-02-

Should e-commerce please merchants or please consumers?

Should the e-commerce platform pay more attention to merchants or consumers? There seems to be no standard answer, but time and reality give the final answer.

As a veteran e-commerce, Ali paid more attention to merchants in his early years, and "emphasizing merchants and neglecting users" was also regarded as a major feature of Ali. Ali emphasized in his early years that "there should be no difficult business in the world".

In the early days of e-commerce, many merchants didn’t understand e-commerce and wouldn’t sell online. Taobao put forward such a concept in those years, but now the times are different and e-commerce has matured. The platform should not only focus on how merchants sell good goods, but should pay more attention to letting consumers buy good goods.

For a long time in the past, Taobao Tmall’s platform grew bigger and bigger, and its business developed faster and faster, but users did not feel better service.

Sometimes there is a contradiction between users and merchants. When merchants can’t solve users’ problems, the platform customer service either can’t contact or doesn’t solve the problems. The customer service efficiency is very low, and many users have complained about such problems.

In those years, during the annual promotion activities, users finally enjoyed some preferential prices, and the e-commerce platform also vigorously promoted preferential prices. However, what the end users felt was not real cheap, but various words and routines, and the algorithms were also very complicated. In order to enjoy the preferential prices, users had to meet various requirements.

What is even more unacceptable to consumers is that even if users place orders in this way, they finally find that it is not much cheaper. Moreover, the e-commerce platform has been playing in this way for many years until consumers are bored with it.

In 2023, just as Ali’s market value was once surpassed by Pinduoduo, Ali employees left messages on the intranet, bluntly saying that Taotian should "simply buy, simply return, less routines and more benefits", which spoke out the voices of many users and also showed that Ali began to realize the problem.

In fact, Taobao’s early positioning was similar to that of Pinduoduo, and it grew up with low prices and small and medium-sized businesses. Unfortunately, Ali later abandoned many small and medium-sized businesses on his own initiative.

A few years ago, Ali firmly believed that an era of consumption upgrading was coming. Therefore, Taobao constantly upgraded its brand, introduced a large number of brands to settle in, and the annual technical service fee and default bond of the store also increased, causing some small and medium-sized businesses with weak competitiveness to leave Taobao.

This wave even spread to AliExpress, a cross-border e-commerce platform owned by Ali at that time. Around 2016, AliExpress more aggressively promoted brand transformation, requiring merchants to have corporate qualifications and brand authorization, and comprehensively cleaned up individual sellers.

In this way, not only small and medium-sized businesses have left Taotian and AliExpress, but also users have begun to choose other e-commerce platforms. The impact on Ali is that the development of Taotian has slowed down, the traffic has been separated, and the frequency and retention time of users have become less and less.

About ten years ago, AliExpress had almost no China rivals in the cross-border e-commerce field at that time, and it was very convenient for merchants to sell goods. With one click, the product information on Taobao could be transported to AliExpress. However, the departure of small and medium-sized merchants made AliExpress develop slowly after its initial success. In the last two years, the cross-border e-commerce fire broke out, and AliExpress started early but caught up with a late episode.

When Ali realized all this, the Internet had already bid farewell to the high-growth era in the past and entered the moment with the theme of reducing costs and increasing efficiency. At this time, Ali had to face not only Pinduoduo, a rapidly rising opponent, but also the impact brought by live e-commerce on short video platforms, and the original advantages of Taobao and Tmall were weakening.

To this end, Ali launched the largest organizational change since its establishment in 2023, and then made personnel adjustments. Zhang Yong’s position as Chairman of the Board of Directors of the Group was handed over to Cai Chongxin, and the CEO position was taken over by Wu Yongming. The CEO of Taotian Group, the core e-commerce business, was also replaced at the end of last year.

Ma Yun thinks that the situation of Taotian Group is very serious, and asks Ali to return to Taobao, users and the Internet.

If Ali started to return to users after a long walk, then Pinduoduo, as a rising star, decided to put users first from the beginning.

Unlike Ali, who pays more attention to businesses, Pinduoduo cares more about users. Ali emphasizes "no hard business in the world", while Pinduoduo makes users feel that "there is no hard goods in the world".

In fact, low price is a universal demand. No matter the rich or the poor, there is a demand for "what they want" at an "affordable price", and Pinduoduo attracts people who are looking for high cost performance.

People in this group may spend a lot of money on an expensive brand-name watch or spend 9.9 yuan on a towel, and Wang Li is one of them.

When Pinduoduo was founded, data showed that about 90% of China adults had never drunk Starbucks, 1.3 billion people had never been abroad, and 1 billion people had never been on an airplane, and low-and middle-income people still accounted for the vast majority.

What Pinduoduo needs to do is matching, so that the right people can buy the right things in the right scene, which can not only provide the consumers in the sinking market with the right goods, but also provide the consumers in the first-and second-tier cities with the matching goods categories.

This is not a consumption downgrade, but a consumption classification. Pinduoduo’s approach also has its own unique business logic.

The founder of Pinduoduo once wrote an article called "Turn Capitalism upside down", which mentioned that as the ultimate representative of capitalism, the essence of insurance is that the poor spend money to buy a product that "seeks stability in an uncertain future" from the rich, so as to strengthen their ability to resist risks, and eventually wealth will flow from the poor to the rich.

The article puts forward a hypothesis, can the rich buy "insurance" from the poor in reverse, that is, buy a kind of stability, so that wealth can flow from the rich to the poor?

"Everyone’s wishes, their needs and plans at some point in the future are often much clearer than others. Moreover, this kind of everyone’s planning and willingness, as well as the individual’s certainty of a certain behavior, are often valuable to the supplier who meets the demand. It can reduce the uncertainty of organizational production and help achieve more effective allocation of resources and capital. "

Based on this concept, the article believes that if there is a platform that can get enough customers to buy a certain product, integrate the customers’ needs and send an order to the factory, the factory will sell the products to these customers at a price lower than the market price.

Moreover, because this order pays a certainty to the factory, the factory can reduce the risk of market research and forecasting the production direction of the market, and also reduce the inventory cost.

In a sense, this is a new type of relations of production, which was really realized by Pinduoduo later, and became the underlying logic of Pinduoduo.

Perhaps many people once resented Pinduoduo’s "cutting a knife", but they have to admit that Pinduoduo’s "reverse capitalism" has succeeded. In the past two years, while most Internet giants have experienced a trough, Pinduoduo has been growing substantially.

This is not so much a victory of the new e-commerce model as a victory of embracing users in the Internet age.

-03-

How does the e-commerce platform please users?

How should the e-commerce platform please users? The first is low price.

The essence of retail is to provide users with better goods at lower prices and better services. Low price is the big killer, and cheap is the last word, which is also the truth confirmed by the development of domestic e-commerce.

Domestic e-commerce has developed for so many years, and the competition has never stopped, and the means of competition are also varied. However, the most powerful means of competition has never changed, and it is still a price war.

On June 1st, 2019, Pinduoduo entered the "618 Promotion" for the first time in an all-round way, and announced that in the form of "10 billion yuan cash subsidy", joint brand merchants would make substantial profits on 10,000 items with the highest popularity in the whole network.

Compared with the subsidies of other e-commerce platforms with complicated algorithms, Pinduoduo’s tens of billions of subsidies are simple and straightforward, either directly subsidizing or directly reducing prices, and there is no need to make a bill or play "full reduction", which also makes Pinduoduo, which was originally dominant in the sinking market, win more shares and uses.

According to the data in the early years, during the period of June 18, 2019, the number of orders in Pinduoduo exceeded 1.08 billion, and GMV increased by over 300% year-on-year. Since then, the subsidy of 10 billion yuan has become a long-term strategy of Pinduoduo and a powerful means to attract users. By this means, Pinduoduo artificially created a price depression and snatched a large number of user orders from Tmall and JD.COM.

In fact, in the early years, Taobao also defeated offline retail by relying on low prices, and began the prosperity of e-commerce; JD.COM also defeated Dangdang, the dominant book e-commerce company at that time, and Suning, the leading retailer of traditional household appliances, through low prices, thus winning a relatively stable market position.

Only later, with the continuous development of Taobao and JD.COM, the advantage of low price was lost. Until 2023, these two platforms began to pay attention to low price again.

In fact, since 2023, almost all e-commerce platforms have launched low prices. Besides Taotian and JD.COM, there are also live e-commerce platforms such as Tik Tok and Aauto Quicker. Like Pinduoduo, e-commerce in Aauto Quicker is also based on the sinking market, and in 2023, it ushered in a rapid growth in performance.

In addition to low prices, another way for e-commerce platforms to please users is to improve service quality and improve user experience. Since 2023, almost all e-commerce platforms have been working hard to improve the user experience.

Ali determined the theme of returning to e-commerce and returning to users, and established the strategy of building a big amoy. Facing the future, Taotian has determined three directions of "innovation and innovation", upgrading new scenes, new ecology and new technologies, among which the first one is user priority.

At the end of 2023, after Ma Yun shouted "Ali will change", Liu Qiangdong also replied to employees’ comments on the company intranet that JD.COM must change, otherwise there is no way out. "I believe we will definitely get out of the trough. Anyone and any company will experience several peaks and valleys to achieve greatness. "

Xu Ran, CEO of JD.COM, also responded that JD.COM has made some progress in price competitiveness, platform ecological construction and supply chain advantages. While the number of merchants has further expanded, the increase in the number of users has also proved the optimization of platform ecological construction.

Xu Ran said, "In the long run, JD.COM will resolutely pursue the ultimate user experience to maintain its core competitive advantage".

When e-commerce platforms begin to pursue low prices and changes, they all begin to emphasize user experience, which also means that e-commerce companies are changing their business philosophy and paying more attention to users’ needs.

Why are a large number of industrial belt enterprises willing to dig deep into the white-brand track? When the business model is based on "maximizing the unit consumption benefit", businesses can provide consumers with the products that best meet their actual needs at the lowest cost and price, and thus survive and develop.

In the future industrial world, whoever controls consumers will control manufacturing. If you can’t directly connect with consumers, you can’t win consumers, and you are doomed to have no longer-term future.

This is the future of retail and the long-term doctrine of e-commerce.

(Wang Li, Liu Ming and Li Feng are all pseudonyms. )

(Image source network intrusion. )

References:

1. "E-commerce volume to" refund only ",how to balance users and businesses? 》, source: Zijin Finance;

2. "The Great Change of E-commerce in 2023", source: "Hui Tan".

(Disclaimer: This article is only for information exchange and does not constitute any investment reference suggestions. )

—END—

Original title: "E-commerce problem: please merchants or please users? 》

Read the original text

Help boost consumption and promote cars to the countryside. On September 7, 2023, the launching ceremony of the 22nd Qingdao Autumn International Auto Show and Qingdao New Energy Vehicle Going to the Countryside was grandly opened at Qingdao International Convention and Exhibition Center (Laoshan District).

The exhibition was hosted by Shandong Automobile Industry Association, Qingdao Industry and Information Technology Bureau and Qingdao Municipal Bureau of Commerce, and was undertaken by Qingdao Daily Newspaper Group and Qingdao Jialu Bowen Travel Technology Co., Ltd., with strong support from Qingdao Council for the Promotion of International Trade (Exhibition Office), Qingdao Development and Reform Commission and Qingdao Agriculture and Rural Bureau.

This exhibition started six exhibition areas of Qingdao International Convention and Exhibition Center, with an exhibition area of more than 60,000 square meters. More than 90 brands made wonderful appearances with more than 800 models, covering all kinds of cars, commercial vehicles, commercial vehicles, modified cars, used cars, new energy vehicles, etc. The frontier trend of the automobile industry gathered the top automobile events in the north.

At the opening ceremony, the 2023 Qingdao New Energy Vehicle Going to the Countryside activity was officially launched, and more than ten rural activities will be held in various districts and cities in Qingdao. Wang Bo, member of the Standing Committee of Qingdao Municipal Committee and Vice Mayor, Tan Xiuqing, Secretary-General of Shandong Automobile Industry Association, Qi Jianguo, Party Secretary and President of Qingdao Daily and Chairman of Qingdao Newspaper Media Group, Chu Xianfeng, member and deputy director of Qingdao Industry and Information Technology Bureau, Wang Zhigang, member and deputy director of Qingdao Commerce Bureau and second-level inspector, Wang Haodong, member of Qingdao Development and Reform Commission, Sun Siheng, deputy director of Qingdao Agriculture and Rural Affairs Bureau (Municipal Rural Revitalization Bureau), Gong Yimeng, first-class researcher of Qingdao Council for the Promotion of International Trade, Feng Yongping, member of the Party Committee and deputy general manager of Qingdao Guoxin Group, Lin Tao, general manager of Qingdao Jialu Bowen Travel Technology Co., Ltd., and relevant responsible comrades from relevant departments of Qingdao and various districts and cities attended.

Iteration is accelerated, and the vitality of automobile intelligence is endless.

Leading the direction of the northern auto market, on the first day of the opening ceremony, 31 new cars were released at 28 press conferences, and more than 50 latest models were displayed on the spot. Many brands made their debut at Qingdao International Auto Show.

Haobo, who landed at Qingdao International Auto Show for the first time, brought a high-end intelligent coupe Haobo GT and a super-running model Haobo SSR with an acceleration of 1.9s kilometers. The automatic wing door shape quickly attracted the audience to stop.

Changan Qiyuan, Geely Yinhe and Warrior respectively brought their latest models, Changan Qiyuan A07, Geely Yinhe L6/L7 and Warrior 917, to their stunning debut.

The wave of "electrification, intelligence and networking" has covered the whole automobile manufacturing industry. While accelerating the iteration along the main track, various automobile companies have also launched works in the field of highlighting brand personality.

"Born to break the world, extremely intelligent guardian", Extreme Fox opened up a parent-child safety track and launched the world’s first intelligent parent-child car-Extreme Fox Koala.

Feifan Automobile has released the industry’s first car-car integration scheme that breaks the boundaries of mobile phone brands-Feifan Bach cockpit digital ecology, which supports the high-speed and non-inductive integration of multi-brand mobile phones and car machines, and presents users with a brand-new upgrade of intelligence and comfort.

Equipped with Huawei HarmonyOS cockpit, Aouita 11 HarmonyOS version was released on the spot. Thanks to Huawei ADS2.0 intelligent driving assistance system, Aouita will provide users with better car and intelligent driving assistance experience.

BYD’s two major networks continued to exert their strength. Seal DM-i, Tang Family EV Champion Edition, DM-p Champion Edition/God of War Edition and DM-i Champion Edition appeared in the island city for 200KM.

Zhiji LS6, Wenjie New M7, Haval Raptors, Jetway Traveler, Tank 400Hi4-T, SAIC Chase Star H, Ruilan 7, Buick Angola plus, Cadillac brand-new CT6, Changan Ford Explorer Kunlun Edition, Volvo EX90, Volkswagen Touareg Volcanic Rock Sports Edition, New Generation Lincoln Navigator Mixed Edition, Dongfeng Honda 2024 Yingshi School, Link 08, Star Guangqi Honda’s new Crown Road, Guangqi Ai ‘an 2024 AION V Plus, FAW-Volkswagen ID.7 VIZZION, SAIC Volkswagen Xinweiran, Gaohe HIY, Tucki G6, Deep Blue SL03ICA, 2023 Extreme Krypton 001, Feifan F7, FAW Toyota bz3, SAIC Audi Q6, Tengshi N8…… … "Automatic driving" and "unmanned parking".

Cars go to the countryside, and exhibitions boost consumption upgrades.

In recent years, the development of China’s new energy automobile industry has achieved remarkable results, and an industrial system with complete structure and organic synergy has been steadily established, which has become an important force for stabilizing China’s economy and industry.

In the second half of 2023, under the orderly guidance of the National Development and Reform Commission’s Twenty Measures on Restoring and Expanding Consumption, Shandong Provincial Department of Commerce’s Plan of New Energy Vehicles Going to the Countryside in 2023 and other heavy policies, the automobile industry economy began to usher in recovery, and further tapping the consumption potential of new energy vehicles became one of the topics of economic development in the second half of the year.

As an important part of 30 new energy vehicles going to the countryside in Shandong Province in 2023, this autumn auto show brings together 27 new energy vehicle brands. Warrior, Lantu, Ideality, BYD, Ruilan Automobile, Feifan, FAW-Volkswagen New Energy, SAIC Volkswagen New Energy, Zhiji, Extreme Krypton, Haobo, Gaohe, Tengshi, Aouita, Deep Blue Automobile, Geely Galaxy, Changan Qiyuan, Landen Automobile, GAC Ai ‘an, Tucki, Zero Run, Euler, Extreme Fox, AITO Wenjie, and so on.

Just as Tan Xiuqing, secretary general of Shandong Automobile Industry Association, said at the opening ceremony, "New energy vehicles have become an important force to stabilize China’s economy and industry. In this exhibition, the proportion of new energy vehicles continued to increase significantly, exceeding half of the overall display brands for the first time, and many new brands came to Qingdao for the first time. It is believed that the 22nd Qingdao International Automobile Industry Autumn Exhibition in 2023 and the Qingdao New Energy Vehicle Tour to the Countryside will surely become an important platform to promote the deep integration, exchanges and cooperation between China and the world automobile industry, and contribute new strength to the smooth operation of the economy and the revitalization of consumption. "

This activity is the launching ceremony of the first activity of new energy vehicles going to the countryside in 16 cities in Shandong Province. Taking this as the opening ceremony, it will guide the new energy vehicle enterprises in the city to seize the opportunity of national new energy vehicles going to the countryside, promote new energy vehicles to better enter thousands of villages and thousands of households, help the country’s "double carbon strategy", promote rural revitalization and construction, boost consumer confidence, and form a strong atmosphere of industrial development and stimulating consumption to promote each other.

At the time of buying a car, the brand made profits and "benefited" the whole city

Under the orderly guidance of various policies, the automobile consumption market ushered in a turning point in late August. The car purchase discount that consumers are looking forward to is finally "letting a hundred flowers blossom" at this autumn auto show.

Germany Volkswagen Touareg comprehensive cash discount up to 150,000+;

The comprehensive discount of FAW Pentium is 40,000 yuan, and the cash subsidy granted by the manufacturer is 10,000 yuan/car;

Extreme krypton 001 will be reduced by 30,000-37,000 yuan in a limited time;

SAIC Volkswagen has a comprehensive discount of 70,000 yuan;

Roewe Auto Show cash benefits 14,000 yuan;

Beijing Hyundai comprehensive benefits 50,000 yuan;

Dongfeng Honda e:NS1 plummeted 50,000 yuan;

Arrizo 8 to high replacement subsidy of 18,000 yuan:

……

Although it is a working day, the audience who came to see the car is still crowded with the major brand negotiation areas. After all, the car was picked up one day earlier.

In order to give back to the support of fans and friends for Qingdao International Auto Show, the organizing committee specially set up a car lottery. On September 7-11, every day, there will be a variety of gifts such as color TV, refrigerator, air conditioner, oven, rice cooker and cooking oil waiting for you!

How hot is the autumn auto show? Open a circle of friends, open a short video platform, and you will definitely be able to brush the autumn auto show with two strokes. Only the "subway judge" can suppress the autumn auto show.

The exhibition debuted, and "Hui" moved the whole city. On September 7-11, see a new car and enjoy a low price. Qingdao International Convention and Exhibition Center (Laoshan District), the 22nd Qingdao Autumn International Auto Show in 2023, invites tasting!

　　At present, the situation of epidemic prevention and control in China continues to improve, and foreign epidemics spread rapidly. "External defense input and internal defense rebound" has become the focus of epidemic prevention and control in China. Can I take off my mask now? How contagious are asymptomatic infected people and relapsing patients? Will pets spread viruses? Recently, Zhong Nanshan, an academician of China Academy of Engineering, responded to the hot issues of epidemic prevention and control.

　　It’s not time to take off the mask yet.

　　Zhong Nanshan:At present, the situation at home and abroad is very different. China has entered the second stage of the epidemic because of its decisive measures, while other major countries are still in the first stage of the outbreak and are still climbing up. This means that the probability of human-to-human transmission is very high, and the number of confirmed cases increases very quickly.Wearing a mask is still an important means of self-protection, but it is not necessary to wear it in areas where the epidemic situation is not serious, places with few people or open spaces.

　　Wuhan has passed the customs, but there is still the next pass.

　　Zhong Nanshan:After the outbreak, the central government took decisive measures to control Wuhan’s urban traffic, and it was very successful to take measures to prevent and treat it in other places. In the history of epidemic prevention and control, this is also a feat. However, there are still two tests: one is how to prevent and control while returning to work, and the other is the "external defense input" barrier.At present, foreign epidemic situation is still at the peak, and some coastal cities in China, which have close communication with foreign countries, are easily "involved", and then some epidemic situations occur.It can be said that the next "pass" of Wuhan is also the "pass" of the whole country, and it needs to pass through various prevention and control measures.

　　3. It is very unlikely that foreign imports will cause a second outbreak in China.

　　Zhong Nanshan:There are actually two questions about whether the overseas epidemic will cause a second outbreak of the domestic epidemic: first, whether the imported cases have spread, and second, whether they will break out in the process of spreading. The risk of transmission of imported cases definitely exists, especially cases with positive nucleic acid test or symptoms of infection, which are highly contagious and will cause virus transmission. At present, the mass prevention and control in China has been sinking into the community, and community residents have a strong sense of self-protection, such as wearing masks and keeping a distance from others. Once someone has symptoms such as fever, he can report or accept diagnosis quickly, and then isolate.On the whole, the risk of community transmission certainly exists, but the probability of the second wave of outbreaks in China is very small.

　　It is too early to talk about the "turning point" of the global epidemic.

　　Zhong Nanshan:Globally, the original "epicenter" of the epidemic was in Europe, especially Spain and Italy, and now it also includes Germany, France and Britain.The biggest problem at present is the United States. In the past week, the number of confirmed cases in the United States has increased at a rate of 10,000 to 20,000 per day. It is too early to predict when the global epidemic will have an "inflection point".It can be said that whether there can be an "inflection point" mainly depends on whether governments can intervene strongly. There are many unpredictable factors in other countries. According to the current situation, I am afraid it will take another two weeks.

　　5. The proportion of asymptomatic infected people in China will not be large.

　　Zhong Nanshan:Asymptomatic infected people do not appear out of thin air, but usually appear in two groups: first, people who have not shown symptoms for the time being but may have been infected in areas with relatively serious epidemics; The other is the close contacts of the confirmed cases, and their proportion is relatively small. Asymptomatic infected people also have two concepts. One is that they have no symptoms at first, but then they will gradually develop into symptoms. Such patients are definitely contagious; The other is that during a long observation, there is no symptom all the time, but the nucleic acid test is positive. We are studying the infectivity of such patients.However, according to the characteristics of Covid-19, once symptoms appear, it is more contagious, so it is correct to isolate asymptomatic infected people for observation.

　　6. Most patients with relapse are not contagious.

　　Zhong Nanshan:Generally speaking, most patients with relapse are not contagious. Most of the so-called multiple positives are fragments of nucleic acid, not the virus itself.We need to pay attention to two situations. The first is whether the patient has a relapse. If the patient produces strong antibodies, he will not be infected again. As for whether patients with relapsing yang will be transmitted to others, it needs specific analysis. Generally speaking, nucleic acid fragments are not contagious. Some scholars have cultivated throat swabs and secretions of patients with relapsing yang, but they have not cultivated viruses. The second situation is that patients have many basic diseases, but their symptoms have improved and they have not fully recovered. These patients cannot rule out infectivity.

　　7. There is not enough evidence of "influenza" in COVID-19.

　　Zhong Nanshan:At present, there is not enough evidence of COVID-19’s "influenza".Unless there is such a rule in virus transmission: its infectivity is still strong, but the mortality rate is getting lower and lower. In this case, it is possible to exist for a long time. We now need to make long-term observation and master sufficient data and cases before we can draw such a view. Under the present circumstances, I don’t think this prediction will come true.

　　8. It is too early to draw conclusions about animal-to-animal transmission.

　　Zhong Nanshan:It remains to be seen whether some animals such as dogs, cats and tigers are positive for nucleic acid detection, which is caused by pollution or infection. Some animals originally carry some viruses, which may not be symptomatic or contagious.It is too early to conclude that Covid-19 in these animals can infect both humans and animals, and both can cause diseases.

　　9. Some effective drugs have been found, but there is no specific drug yet.

　　Zhong Nanshan:Some drugs we are testing now (such as chloroquine phosphate) are definitely effective. We are summarizing them and will announce them soon. There are also some Chinese medicines (such as Lianhua Qingwen), which we have not only done in vitro experiments, but also found in P3 laboratory (the third-level laboratory of biosafety protection) that their antiviral effect is not strong, but their anti-inflammatory performance is outstanding, and the relevant experimental results will be published soon. In addition, there is Xuebijing, a traditional Chinese medicine. Its main components include safflower, salvia miltiorrhiza, radix paeoniae rubra, etc. It is used to promote blood circulation and remove blood stasis, but it is also effective in the treatment of severe patients. We are summarizing the situation of these drugs.

　　10. The vaccine will not be on the market soon, and the vaccination depends on the situation.

　　Zhong Nanshan:Vaccine is very important to really end the epidemic. Now all countries are developing it at the fastest speed, but I don’t think it can be made in three or four months. In addition, according to the experience of fighting SARS, removing the intermediate host can also block the spread of the epidemic. At present, we are not clear about the transmission chain in Covid-19, and it is also important to cut it off after it is clear.Put all your hopes on the vaccine, and all other methods are negative. Moreover, after the vaccine comes out, it is impossible to be perfect at once. The susceptible population can be vaccinated, but it is not necessary for everyone to be vaccinated.

　　11. Group immunization is the most negative practice.

　　Zhong Nanshan:The most negative way to deal with the epidemic is the so-called "group immunity", which was the idea more than 100 years ago.At that time, human beings had no choice but to let the virus infect them, and those who survived the infection naturally got antibodies. I don’t agree to deal with Covid-19 in this way again. In the past 100 years, mankind has made great progress, and there are many ways to prevent it, so there is no need to use natural immunity or group immunity.

　　12. The most worth sharing experience of the "epidemic" in China War is execution.

　　Zhong Nanshan:China War "epidemic" mainly took two measures: first, blocked the outbreak area and blocked the spread; The second is grassroots group defense and group governance. Now there are two core points of prevention and control: one is to keep a distance, and the other is to wear a mask.

　　So,China’s most shareable experience is execution.. The medical level and technical strength of many countries are much higher than that of our country. The reason why we were caught off guard in the face of the epidemic was because we were not prepared mentally and did not take decisive measures, which led to the infection of many front-line medical personnel. Once this line of defense collapses, it is easy to get out of control.

　　(People’s Daily client)

　　The second stand

　　Many people find that after a few days of use, the mobile phone battery charges faster and faster, but the standby time is getting shorter and shorter. In order to make their mobile phone batteries more durable, many people choose to turn to the internet and follow the tips on how to extend the battery life. But you know what? Many online charging methods are wrong, and you have been cheated for so many years.

　　Should the battery be completely exhausted before charging?

　　No way! "Deep discharge" will damage the battery.

　　There used to be a saying that the battery has a memory function, and you must wait until the battery of the mobile phone is completely exhausted before charging it to 100%, otherwise the battery will "remember" the proportion that needs to be charged, so that it needs to be charged before the battery is used up, and the charging will not be full.

　　"Now smartphones use lithium-ion batteries, and the technology and structure of lithium batteries have undergone tremendous changes. It is wrong to recharge the mobile phone battery after it is completely exhausted." Wang Yonggang, a leading enterprise of new energy power battery and R&D engineer of Tianneng lithium battery, told the Science and Technology Daily reporter that the so-called "deep discharge" when the battery is completely exhausted may have an irreversible impact on the internal material structure of the battery and shorten the battery life.

　　When charging, positive lithium ions "jump" into the electrolyte from the positive electrode, "climb" through the winding holes in the diaphragm, "swim" to the negative electrode, and combine with the electrons running from the positive electrode early; The opposite is true when discharging. Dr. Zhang Hua, who graduated from the Department of Materials Science and Engineering at the University of California, Los Angeles, made an analogy: whether it is discharging or charging, lithium ions have to get away from the original structure, which is a bit like carrying a bunch of things from one room to another. Therefore, the understanding of battery life should be based on the understanding of battery structure.

　　That is to say, in the process of charging and discharging, the less lithium ions participate in the movement every time, the less damage to the structure; The slower the lithium ion running every time, the less damage to the structure. If the lithium ion runs almost, it is necessary to "deeply discharge" and continue to extract lithium ion from it, which will damage the battery.

　　Do you want to end charging immediately when the battery is full?

　　No need! Batteries have "overcharge protection"

　　When charging a mobile phone, Netcom should immediately stop charging when the battery is charged to 100%, otherwise it will damage the battery life.

　　In this regard, Wang Yonggang said, don’t worry too much. Lithium batteries are generally equipped with "overcharge protection". When the battery is almost full, it will automatically switch to trickle charging, that is, the charging is very slow and the current is very small. When the battery is fully charged, it will automatically cut off the power and will not continue to overcharge, so it will not have much impact if it is rushed to 100% at one time.

　　Many people like to charge their mobile phones overnight before going to bed. In this regard, Wang Yonggang said that turning on their mobile phones at night will also cause power loss, and how much power is consumed, the charger will continue to charge the mobile phones with small current. "But such a long cycle will have a certain impact on battery life."

　　Will sporadic charging damage the battery?

　　Wrong! "Shallow charge and shallow discharge" is good for batteries.

　　"Generally, the life of a lithium-ion battery can reach hundreds of charge and discharge cycles. The charge and discharge cycle here refers to the process of using up the electricity and then recharging it, rather than plugging the battery into a charger and then unplugging it once." Wang Yonggang said that "shallow charging and shallow discharging" of lithium-ion batteries, that is, sporadic charging, has little influence on the structure of anode and cathode materials, but will not affect the service life. "So, we usually emphasize that the charging and discharging of lithium-ion batteries should be shallow, and don’t challenge the ‘ Limit ’ 。” Zhang Hua said.

　　Related links

　　These practices also affect battery life.

　　Charging different models of mobile phones with non-original charger has its own matching charger. Using non-original charger may have an irreversible impact on battery performance due to the large current of the charger used.

　　Making phone calls, playing games and watching videos while charging are all high current consumption. The current provided by the charger is less than the current consumed by the mobile phone, so it is necessary to output current from the battery while using the mobile phone while charging. That is to say, at this time, the battery is not charging, but discharging, and even the battery capacity will be "exhausted" quickly. The life of lithium battery is closely related to the number of charge and discharge cycles. When using the mobile phone while charging, the battery will switch between charge and discharge rapidly, which will affect the service life of the battery.

　　When the mobile phone is placed in a high and low temperature environment, due to the instability of the electrodes in the electrolyte, the two electrodes of the battery will react chemically every time they are charged and discharged, and then the active substances will be consumed, and the chemical energy converted into electric energy will be reduced, and the battery capacity will be reduced. If the ambient temperature is too high, it will accelerate the chemical reaction and "self-discharge" of the battery and reduce the battery capacity; The low temperature below zero will also have a negative impact on the battery structure, even permanent damage.

GM’s "Hydrogen-powered No.3" fuel cell vehicle broke the record (Figure)
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Huatai Bus brings new phenomena to China bus industry (Figure)
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"China Auto" is on campus-college students see Geely (Figure)
Hyundai Motor’s powerful lineup appeared in auto china (Figure)
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The famous soldier fell to Phoenix Ridge, and stopped the foreign aid for the time being (Figure)
Audi A4 DTM, a cutting-edge sports field, enters China (Photos)
Beijing: Traffic Law Punishment Regulations are promulgated and trial implementation begins (Figure)
2005 New Audi A6 (Photos)
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Solemnly declare:This information comes from the data of Eastern Fortune Choice, and the relevant data are for reference only and do not constitute investment advice. Dongfang Fortune Network strives to ensure the complete accuracy of the data. If there are any errors or omissions, please refer to the information disclosure media of listed companies designated by China Securities Regulatory Commission. Dongfang Fortune Network will not assume any responsibility for the profits and losses caused by all or part of the information. Users personally take risks in the use of the service, and Oriental Fortune Network does not make any kind of guarantee for this.

1905 movie network news In the early morning of November 13th, Jay Chou updated his personal social account and released a screenshot of the movie he wanted to see on the ticketing platform. He boasted: "Everyone should know that I want everything first" and called on everyone to work together to make data for Hannah Quinlivan’s new film.

Immediately after Jay Chou’s "task" was issued, fans quickly followed Jay Chou’s pace and joined the team that made data for Hannah Quinlivan’s new films. Everyone has said that "I ate this wave of dog food" and "the data will be made immediately"! # Jay Chou does data for Hannah Quinlivan # This topic has even rushed to the fourth place in the hot search list of Weibo in a short time, causing a sensation in the whole network.

It is reported that this is not the first time that Jay Chou has promoted Hannah Quinlivan’s new film Skyfire. As early as the first concert of Jay Chou Carnival World Tour, he played the trailer of Skyfire in a loop before the opening ceremony, and even announced the news that the film was scheduled for December 12 during the concert.

After that, every gameBefore the opening of the carnival world tour concert, the trailer of Skyfire will appear on the big screen of the stage. Jay Chou confirmed his title of "wife-doting maniac" with his actions, but his efforts to promote Skyfire time and time again were not just a "wife-doting" operation.

As we all know, Jay Chou himself once served as a film director. His directorial masterpiece is quite classic and deeply rooted in people’s hearts. Although he has not directed any new films in recent years, he has been paying close attention to the development of Chinese films.

"Skyfire" is the first visual adventure action masterpiece with volcanic theme on Chinese screen. The film tells a wonderful story full of burning points and no shortage of tears: a sudden volcanic eruption made the beautiful resort Tianhuo Island instantly enter the "escape mode". Faced with this sudden crisis of life and death, geologist Li Wentao (Wang Xueyin) and his daughter Li Xiaomeng (Hannah Quinlivan) and others launched a race against time and danger … …

Due to the high difficulty and high investment in shooting and production, the visual blockbuster with volcano theme has never been seen on the big screen in China, and even Hollywood rarely touches it. As the pathfinder of China film heavy industry genre, Skyfire took five years to prepare for incubation, and it took two years to shoot and post-produce, which was created by the behind-the-scenes team.

From the previous exposure of a variety of notices, it can be found that the special effects scene of volcanic eruption in Skyfire is extremely shocking, the fireball magma is shocked and exploded, and the volcanic ash floating in the air creates a strong sense of atmosphere. It is reported that hundreds of kilograms of explosives and more than 20 tons of volcanic ash purchased from all over the world were used during the filming. The visual effects of the whole film account for more than 80%, and the special effects strive to be real and immersive, so that the audience has a hearty feeling! Presumably, the Chinese movies with such hard work must be the main reason that moved Jay Chou to promote hard.

"Skyfire" is directed by China film "behind the gold medal" Jennifer Dong as the chief producer & producer, and internationally renowned director simon west. Wang Xueyin, treasure girl Hannah Quinlivan, Shawn Dou, Jason Isaacs, a British national treasure actor, Bai An, Ma Xinmo, Ji Lingchen and others joined in the show.

Reading tips

Recently, heavy rains have occurred frequently, and meteorological departments and other relevant departments have issued early warning information in time to remind the public to take preventive measures. Who will be responsible for the property loss? How to defend rights? Three court cases belong to rain-related disputes, and the judge interpreted the case to provide useful guidance for the prevention of disputes and the resolution of contradictions.

The sudden rainstorm caused the courier to be soaked. Should the courier company pay for it? The rain rushed into the living room and bedroom, and the furniture was damaged. Should the property be held responsible? Is it legal for the insurance company to refuse to compensate for the car stall caused by water accumulation on the road?

Recently, extreme weather such as heavy rain has occurred frequently, and people are faced with rain-related disputes. How should we protect our rights? Who will be responsible for the property losses? A few days ago, the Fangshan District People’s Court of Beijing issued a set of typical cases and interpreted them in order to provide useful guidance for effectively preventing disputes and resolving contradictions in time.

Who will pay for the damage caused by the rainstorm?

In June, 2022, Zhao mailed ten mobile phones through a courier company. When the mobile phones were not delivered after they were delivered to the destination, the rainstorm caused the express storage point to be flooded, and the mobile phones sent by Zhao were damaged by water immersion. Due to unsuccessful negotiations on compensation, Zhao appealed to the court and asked the courier company to compensate for the loss of the mobile phone.

The courier company argued that the rainstorm caused the drainage system around the warehouse to be blocked, and the water was poured backwards. A large number of couriers were flooded, including the mobile phone mailed by Zhao. Therefore, Zhao’s loss was caused by an irresistible natural disaster. The company did not have any fault in the mail transportation process and should not be liable for compensation.

The court held through trial that the so-called force majeure refers to the unforeseeable, unavoidable and insurmountable objective situation. In this case, the courier company did not provide evidence to prove that the rain was an unexpected natural disaster such as rainstorm or flood, and the courier company could completely foresee and avoid the damage of the courier. Therefore, it claimed that the reason for the damage of Zhao’s mobile phone was force majeure and had no factual and legal basis. Accordingly, the court ruled that the courier company compensated Zhao for the loss of the mobile phone.

Article 832 of China’s Civil Code stipulates that the carrier shall be liable for the damage or loss of the goods during transportation. However, the carrier shall not be liable for compensation if it proves that the damage or loss of the goods is caused by force majeure, the natural nature or reasonable wear and tear of the goods themselves and the fault of the shipper or consignee.

In this case, before the rainstorm, the relevant government departments have issued an early warning to remind the public to take preventive measures. The rainstorm belongs to the weather conditions that the courier company can meet. For special weather, the courier company should prepare emergency equipment in advance to avoid the courier being soaked. Therefore, the courier company cannot claim exemption on the grounds of force majeure, and should be liable for Zhao’s losses.

How to protect the rights when the house furniture runs away?

In March 2017, Wang bought a set of commercial housing. After checking in, every time it rains or storms, Wang’s master bedroom balcony will run water. In July, 2022, after a night of heavy rain, the flood rushed directly into the master bedroom and living room, soaking the clavichord and cashmere carpet in the house. After this large-scale running water, the property company where the community is located began to thoroughly investigate the reasons for running water, and finally found that the rainwater drainage pipe built in the balcony was blocked, which led to running water. Since then, the property company has installed a drain on the balcony of the house. When it rains again, there is no water running. However, due to many previous runs, Wang has suffered property losses. The two sides failed to reach an agreement on compensation, so Wang sued the property company to the court.

The property company argued that the problem of poor balcony drainage pipes was a long-term accumulation, and Wang did not prove that the property company failed to fulfill its management responsibilities and caused water leakage. In addition, the property management company believes that the drainage pipeline here belongs to a common part. Although it is within its management scope, it has passed the inspection and acceptance, and after a large-scale water run, a drain has been installed on the balcony, so it has fulfilled its maintenance and management obligations and should not be held responsible.

As a service provider, the property management company should have the obligation to repair and maintain the public drainage pipeline belonging to the floor drain with water leakage and reflux in the community. After trial, the court held that the house where Wang lived had run water many times, and the property company should promptly investigate the reasons after the first discovery of water leakage to avoid similar situations. Adding a drain on the balcony of the house involved can solve the drainage problem in extreme weather, which can completely avoid the loss in this case. Therefore, the court ruled that the property company failed to fulfill its obligations and should compensate Wang for the loss.

Who is responsible for the bad car caused by flooding?

In August, 2020, a sudden rainstorm caused serious water accumulation on a certain road surface. Liu’s vehicle turned off during driving, and then he reported the case to the insurance company, and the vehicle was towed to the repair shop for damage assessment and maintenance. Since then, the insurance company refused to claim compensation on the grounds that "the engine damage of the insurance vehicle due to flooding or wading is an exemption clause", and Liu appealed to the court. The insurance company argued that the damage to the vehicle was not caused by heavy rain, but by the driver wading. According to the insurance clauses, the insurance company has the right to refuse to pay for the losses suffered by the insured vehicle due to flooding or wading.

According to Article 496 of China’s Civil Code, standard clauses are clauses drawn up by the parties in advance for repeated use, and they were not consulted with each other when concluding a contract. Where a contract is concluded by standard terms, the party providing the standard terms shall follow the principle of fairness to determine the rights and obligations between the parties, and take reasonable measures to remind the other party of the terms that are of great interest to the other party, such as exempting or reducing its responsibilities, and explain the terms according to the other party’s requirements. If the party providing the standard terms fails to fulfill the obligation of prompting or explaining, so that the other party fails to pay attention to or understand the terms that have a significant interest in it, the other party may claim that the terms will not become the content of the contract.

The court held that although the notice column of the motor vehicle insurance policy was printed with "Please read the insurance clauses in detail, especially the exemption of liability and the obligations of the insured and the insured", the font, font size and color of the above-mentioned format clauses were not different from other clauses, and the insurance company failed to provide evidence to prove that it made a prompt on other insurance documents that was enough to attract the attention of the insured, so the exemption clauses involved in the case were not legally binding on Liu. During the insurance period, the insurance company shall be responsible for compensation for the loss of the insured vehicle caused by lightning, rainstorm, flood and other reasons during the use of the insured vehicle by the insured or its permitted legal driver.

"This heavy rainfall has caused many vehicles to be soaked or washed away. For car owners who are insured for car damage insurance, insurance claims can minimize losses." The judge suggested that when signing an insurance contract, we should pay attention to the relevant exemptions, especially the clauses that are unfavorable to ourselves. The majority of car owners should contact the insurance company to report the damage as soon as possible after the vehicle is soaked or washed away. (Liang Jianghuan)