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Editor’s lead: Nowadays, more and more people keep pets, and various offline pet services are also developing in full swing. However, online pet apps are all outstanding. Why is this? Is online pet demand a false demand? In this paper, the author selected Boqi Pet and Chongming two apps, both of which focus on shopping malls and social interaction, and made an analysis and comparison. Let’s take a look.

When the material foundation reaches the corresponding level, the spiritual needs become particularly prominent. In a modern society with relatively perfect materials, people often need spiritual comfort in different ways. It is worth noting that more and more urban residents choose to keep pets as their spiritual sustenance.

The number of urban residents keeping pets exceeds 100 million, and pet services such as offline pet shops and pet hospitals are developing in full swing, but online pet apps have been developing for a long time. After years of failed online pet apps, many people and even investors think that "pet apps, especially pet social apps, are false demands".

Is this really the case? I hope this analysis of competing products can provide readers with some thinking reference.

According to the analysis and prediction of Ai Media’s White Paper on Pet Industry Consumption in China, the scale of pet industry in China will reach 348.8 billion yuan in 2021. In recent years, the scale of pet industry will continue to expand, and it is expected to reach 445.6 billion yuan in 2023. The scale of pet industry is expanding rapidly, and the market development prospect is improving.

In the pet industry, pet food accounts for 40%, followed by pet medical treatment, aquarium exotic pets, pet service, pet supplies and pet trading. Pet basic services occupy an absolute position in the industry, and the deep-seated consumer demand of pet owners has not yet matured. The forms of pet service are becoming more and more abundant. With the upgrading of residents’ consumption and the change of pet concept and pet role, the pet service industry will grow steadily.

According to Ai Media data, in 2021, the age distribution of pet owners is between 85 and 95, and the age level is younger. There are more female owners than male owners, reaching 61%; The academic background is mainly undergraduate, which can reach 74%; Most pet owners are married with children, reaching 61%.

According to the data of Ai Media, in the investigation of pet-keeping motives, 90% of pet owners keep pets for emotional motives such as adding interest, decompressing and relieving loneliness. Heavy work constantly squeezes the lives of modern people, and pets can bring more happiness to people and help modern people to relieve stress and loneliness.

Most of the pets are friends and family members with companionship function, and 20% of pet owners regard their pets as children, and cultivate love through similar parenting relationships.

From the above, it can be further concluded that pet owners are mainly young people with high education and spending power. They generally keep pets for emotional motives and can give them care to some extent.

It can be concluded from the above data that at present, the pet industry is still dominated by entities, and the development trend of online main business is homogeneous, leaning too much towards shopping malls. Pet app is still in the exploration stage, and its functions are mainly limited to: drying (sharing status), purchasing (consulting pet diseases, pet breeding experience, etc.), buying (purchasing pet products), and shopping (O2O, online diversion to offline).

Generally speaking, the pet APP market is a relatively blank market, and an APP with quality and connotation that can satisfy pet lovers in all aspects has not yet come out.

According to the current development status of the pet industry and the development trend of content socialization, this paper selects Boqi Pet and Chongming, both of which focus on shopping malls and socialization, to analyze and try to explore the current living conditions of pet apps.

In the function of the mall, the construction of Boqi Pet Mall is more perfect, covering all aspects of pet goods, and at the same time, adding interest to the mall through various activities; However, Chong Ming is slightly inferior, with key functions but not enough interest and classification science.

To a certain extent, this is due to the different positioning of the two. Chong Ming started in the community and spent more energy on community construction. The mall is currently in its infancy; The primary goal of Boqi pet is to build a shopping mall, which is qualitatively different from the rationality of functional partition and the beauty of page design.

The community construction of Chong Ming is based on the possible problems of pet owners at all stages, but the classification is too detailed and does not have a certain general classification. Boqi pets pay attention to the construction of classification, and add dynamic recommendations based on five major sections. Although it has generalization and beauty, there is no qualitative breakthrough in functional construction.

At present, the biggest problems of the two are: low willingness of users to participate in the community, low intensity of interaction, and users’ dependence on their pet community is far lower than other social media.

Boqi pet:

Pet Ming:

1) Boqi pet

Advantages:

• Interest recommendation, know user preferences in advance, and make targeted recommendations.
• You can skip directly without choosing a pet.

Disadvantages:

• The location permission query does not set the Disagreement option.
• Mobile phone number must be bound.
• There are many kinds of pets, but they are incomplete

2) Chong Ming

Advantages:

• The registration page is soft and friendly.
• There are fewer registration processes.
• Multichannel login

Disadvantages:

• High entry threshold, only for people with cats or dogs.

Boqi pet operation mode:Open the channel between private domain and public domain, public domain customers are oriented to private domain, and attach importance to high-value users in private domain; Multi-channel combination of innovation, reaching different types of users, so that the efficiency of innovation is the highest; Three-step operation:

1. Savage growth stage: all users are indiscriminately drained to the private domain traffic pool, and the number of users increases sharply.
2. Classified operation stage: classified and layered operation according to user tags.
3. Strategic operation stage: At present, we use all resources, combine public domain and private domain to run business, and pay attention to the opening of the whole platform and the management of users’ whole life cycle.

Chong Ming operation mode:Focus on community advantages, export community content through multiple channels, and attract users with independent brands as the core.

Summary:Boqi Pet and Pet Ming operate in two different ways. Boqi Pet adopts the strategy of giving priority to private domain traffic, converting users to private domain through various public domain channels, and operating the brand in all directions. Boqi Pet APP is only a part of its private domain.

Recently, Chong Ming’s operation focused on expanding its own brand and strengthening the construction and promotion of its own brand. However, in reality, the operation began to gradually withdraw from the social platform. Take Chong Ming’s recent Weibo as an example, the time was fixed on November 18, 2021.

Boqi pet:Ensure the largest traffic entrance and integrate all available resources. There are Tmall, JD.COM, Tik Tok, bilibili, Xiaohongshu, Douban, Zhihu, Weibo and other entrances online; There are shops and exhibitions exposed offline; In addition, there are advertisements in the circle of friends.

Pet Ming:Multi-channel social media put in content, major application markets went online, and launched their own pet products brand of the same name "Chong Ming".

Summary:Boqi pets improve their exposure through high coverage and high frequency promotion mode. However, the promotion of pet Ming is weak, and there are many ways to promote it, but the form and frequency of promotion are far less than that of Boqi pet.

The promotion of both on social platforms is based on cute animals (that is, community content), but there is no breakthrough construction in the APP community, and the traffic attracted is also lost in a short period of time.

Both Boqi Pet and Chong Ming are profitable by selling goods in shopping malls, which are too single and lack of interest, and the replacement rate by large shopping platforms is high.

According to Ai Media Consulting, there are three typical business models of Internet pet service: pet e-commerce model, pet community model and pet online to offline.

At present, different enterprises adopt different modes, some adopt a single mode, and some adopt a mixed mode (adopting two or more modes, such as e-commerce+community, community +O2O, etc.). In addition, it also includes pet medical treatment (mainly online consultation, taking JD Health Pet Hospital as an example), intelligent hardware, pet consultation platform and pet store management system.

As far as the current Internet pet service is concerned, pet e-commerce has an absolute advantage, with large-scale online shopping platform and old pet e-commerce brand "Boqi Pet" as the main force in the industry. According to relevant data, the market share of the top five domestic brands is less than 20%, and the platform brand effect is even greater.

In the composite mode, all platforms have adopted the mode of e-commerce+community+medical care. No matter what the initial development is, in the construction process, the development direction is biased towards e-commerce, and the pet shopping market of the immature non-large online shopping platform is further divided.

In the market competition, the competitors of a single e-commerce development platform are far from their own homogeneous platforms, but those online shopping malls (Tmall, JD.COM, etc.) that have already occupied an absolute position in the shopping market.

On April 14th, 2022, Boqi Pet (BQ.US) received a letter from NYSE on April 5th, informing the company that its total market value and shareholders’ equity were lower than the compliance standards of NYSE. It is not known whether the platform economy developed by the single and independent pet mall can continue its previous glory, but the author believes that the difficulties faced by the relatively single pet mall development model will only become more and more severe.

In the process of searching the information of pet socialization, I found some interesting views on pet socialization.

Pet socialization = pseudo-demand?

In the public information arrangement of Tencent.com in 2019, we can see that after 2012, the online platform focusing on pet socialization, after experiencing the entrepreneurial fever and investment fever, the overall living situation is not optimistic.

So, is pet socialization really a false demand?

I don’t think so. On the contrary, it should be the core of a pet internet service construction, but there is no effective construction experience in the market at present.

1) community access is strict, and effective interactive crowds are isolated.

In the process of understanding these social apps containing pets, the author found that community designers set strict access to the community. Take the community of Boqi Pet and Weibo, a pet blogger in Weibo, for example, this featured recommendation of Boqi Pet has only won 16 likes, while the blog post of the pet blogger published just four hours ago can get 6000+ likes.

What the community needs after all is interaction. Without interaction, the community can only be a stagnant pool. How can we talk about further development? In the construction of pet socialization, the entry threshold is generally too high, but in reality, it is often some "cloud pet parents" who interact with dynamic publishers.

In the first step of entering the community, this group of people with great power is isolated. To a certain extent, it not only reduces users, but also weakens the enthusiasm of pet users for dynamic output. The demand for the platform by pet owners is naturally much lower than that of other social platforms.

2) The community construction is homogeneous, and the platform community is highly replaceable.

From the following survey data, it can be seen that in 2021, users interested in pets in China showed great concern about pet topics, but the attention channels were concentrated in comprehensive social apps such as Tik Tok in Weibo.

Modern social interaction needs to be unique. Zhihu is famous for its knowledge-based social interaction, and Douban is famous for its group social interaction. What kind of attitude should pet social interaction take in the public view?

The author believes that "pet socialization" should be redefined. The definition of pet socialization given by most pet community apps on the market is: pet socialization refers to the socialization of pet owners with other pet owners by posting dynamic and private messages. Social ways are single and boring.

According to relevant reports, the behavioral motivation of pet owners to share the news is often to get attention and evaluation, and they have certain exclusive psychology. It is often the pet lovers who can give their pets the most initiative.

Therefore, the concept of pet socialization needs to be redefined by relevant practitioners.

The author believes that pet socialization needs to be discussed through three questions, that is, who socializes? Socialize with who? How to socialize? Pet socialization includes four subjects, namely, pets, pet owners, other pet owners and pet lovers. Social behavior needs to be further explored based on these four aspects.

Can pets socialize with pets, and can pets socialize with other pet owners? How do pet owners socialize? How do pets connect with pet lovers? In the social process, what form can’t be achieved by external social functions and is irreplaceable?

When there is a real platform to clarify the relationship between them and build channels between them through appropriate forms, it will naturally usher in the prosperity of pet socialization.

At present, the online pet service market is still in the primary stage, with scattered industries and low industry concentration, and lacks a lasting one-stop pet service platform. Resources are scattered on various platforms, and it is necessary to run step by step to meet the needs of pets. Pet owners are miserable.

The author believes that online pet service is still a blue ocean at present, and whoever occupies a place in the pet social ecosystem first can become the leader of online pet service first.

Note: All the above are the opinions of new learners. If there are any mistakes, please correct them.

　

This article was originally published by @noora. Everyone is a product manager. It is forbidden to reprint without permission.

The title map comes from Unsplash and is based on CC0 protocol.

At the intelligent strategy conference on February 10, BYD officially released the national intelligent driving strategy, announcing that all models will be equipped with advanced intelligent driving technology, covering the price range of 70,000 to 200,000. Among them, Eye of God C, as a smart driving scheme tailored by BYD for the public, has opened a new chapter in smart driving with its powerful functions and affordable prices. Wang Chuanfu, chairman and president of BYD Group, stressed at the press conference: "Good technology should be available to everyone!" This concept not only embodies BYD’s persistent pursuit of technology popularization, but also points out the direction for the intelligent development of China automobile industry.

Eye of God C is an important part of BYD’s Eye of God technology matrix. It is equipped with forward-looking tri-eye 5R12V sensing hardware and end-to-end control algorithm, achieving four leading positions in architecture, sensor, algorithm and data. Its high-speed navigation HNOA function can complete tasks such as up/down ramp, lane keeping and cruise driving on high-speed and urban expressway, which greatly improves the convenience and safety of driving. In addition, parking service AVP function makes users no longer have to worry about parking, and memory navigation MNOA provides intelligent services for high-frequency travel routes, such as starting and stopping traffic lights and passing through complex intersections. Help China brand to grow upward.

BYD Eye of God C not only performs well in function, but also sets an industry benchmark in safety. The high-speed navigation function can realize intelligent driving for more than 1,000 kilometers, and the AEB function can stop stably at 100km/h, and the AEB capability of 120 km/h and 140 km/h will be gradually released in the future, and the success rate of parking service is as high as 99%. These technologies provide users with all-round security, so that intelligent driving is no longer exclusive to high-end models, but really enters thousands of households.

BYD’s national intelligent driving strategy not only shows its strong strength in the field of intelligence, but also reflects its profound insight into consumer demand. With technological innovations such as blade battery and DM, BYD has taken the lead in the field of electrification, and in the field of intelligence, BYD has once again taken the lead in the industry through 4.4 million vehicle data equipped with L2 and above driver assistance, over 110,000 R&D engineers and the world’s largest new energy vehicle manufacturing system. In the future, BYD will continue to uphold the attitude of openness and cooperation, and work hand in hand with industry partners to jointly promote the global leadership of intelligent driving technology in China.

　　Jimu journalist Zhan Shuo

　　Recently, the female online celebrity "Touge" was killed in a car accident while driving a motorcycle in Chongqing.

　　The live video shows that the "head brother" wore a full helmet, but the lower body did not see the relevant protective gear. Witnesses said that the "head brother" was unfamiliar with the local road conditions and crashed into the wall after driving into the tunnel at high speed, causing an accident.

　　According to public reports, in the past year, many motorcycle online celebrity have passed away due to traffic accidents.

　　Some motorcycle enthusiasts said that many riders drive motorcycles and lack awe of safety. What they care more about is the traffic of motorcycle videos. Instead, it ignores the safety that should be put in the first place.

　　Many riders who were injured during riding also warned: "A car accident may make you lose the opportunity to start all over again."

　　There was an accident in online celebrity with 12,000 fans.

　　In the video of the driving recorder, a motorcycle quickly overtook from the right.

　　In the following time, the video image entered the tunnel. In the tunnel, you can see someone lying on the ground. Near the tunnel entrance, several motorcycles stopped at the roadside, and the riders ran back to the tunnel.

　　In the photos of the traffic accident scene released by netizens, the motorcycle is across the lane in the tunnel, and a female rider is lying on the ground without moving. The picture shows that she is wearing shorts, no protective gear is seen on her legs, and one leg is obviously bruised.

　　An insider said that the accident occurred at about 4 pm on September 15, in the underpass tunnel of an overpass in Chongqing. The woman who fell to the ground was online celebrity, a motorcycle from Henan Province. She came to Chongqing with her boyfriend and other riders this time, preparing to participate in this year’s Chongqing Motor Expo.

　　"Boss" is riding (Source: Network)

　　On the 18th, Jimu journalist called the police in the area where the incident occurred, but no response was received about the accident. According to media reports, the staff of Chongqing Public Security Bureau confirmed that there were related traffic accidents.

　　After the incident, the account of a video platform of "Touge" has been displayed as private, and the account nickname, avatar and personal cover have been changed.

　　On the day of the incident, the online biography was a social account of the boyfriend of "Touge", saying, "She got a driver’s license last year and her driving skills are quite good, but I really didn’t value her. Now things have gone wrong, and it’s too late to say anything."

　　Lessons learned from broken clavicle by experienced riders.

　　According to public reports, over the past year, a number of "motorcycle online celebrity" have been killed in traffic accidents, including "Zhuang Muqing", "Xiaoyu loves to eat fish" and "Liu Fugui", most of whom are young people in their twenties.

　　For the accident of "Boss", Ms. He, who has many years of riding experience, told Jimu journalists that according to the existing online videos and other information, it may be caused by unfamiliar road conditions and too fast speed. "I have ridden in Chongqing. The road conditions there are very complicated and there are many corners, and it is either uphill or downhill. There are certain requirements for the rider’s skills."

　　Some netizens said that the "head brother" was trying to catch up with the team in front, causing his own speed to be too fast. In this regard, Ms. He said that riding must have its own rhythm, and the riding speed must be determined according to the displacement, performance and driving ability of its own vehicle. "He can control the ride to 100 mph, but I can’t control it, so ride 80 mph. There is no need to be brave."

　　Social media account of "Touge" (Source: Internet)

　　Ms. He told Jimu journalists that once riding an accident, you may lose the chance to start all over again. Just two days ago, Ms. He just had an operation and took out the steel plate fixed at the clavicle last year.

　　In June last year, when Ms. He was riding a scooter of others, she was unfamiliar with the condition of the car, which led to a collision with a taxi that forcibly changed lanes. "At that time, the brakes of the car I was riding were not very good, and the tires were slippery. I couldn’t stop people and flew out." The accident directly led to Ms. He’s clavicle fracture. She lay in the hospital for a whole month and had a steel plate implanted surgically, which cost more than 30,000 yuan.

　　Ms. He said that the traffic police accounted for 30% of the responsibility for this accident. She recalled that at that time, she felt that she had been riding a large-displacement car for several years and was very familiar with it, not to mention riding a scooter. Looking at the spacious non-motor vehicle lane, she stepped onto the non-motor vehicle lane, but she didn’t expect an accident. Ms. He said that the accident could have been avoided as long as she was careful.

　　After the operation, Ms. He’s injured collarbone will have an impact on her arm strength and lifting heavy objects, and it will be dull when the temperature is low. Until a few days ago, she went to the hospital to take out the steel plate, and now she is slowly recovering.

　　It is precisely because of this accident that Ms. He will pay special attention to wearing protective gear, observing the road conditions at all times and cherishing the opportunity to ride on the road.

　　Security issues behind traffic.

　　In the video released by motorcycle bloggers, hot pants, vests and black silk seem to be the standard of the picture.

　　Online celebrity, whose fans have just turned over 10,000, released a cool cycling video with long hair fluttering, and with such a rebellious statement as "You have to ride a race when you are young, and your bones fall quickly", you can get thousands of praises. After the video released continuously every day made fans get more than 100 thousand, bloggers began to bring goods.

　　Online celebrity social account of a motorcycle (Source: Network)

　　"In fact, it is no problem to shoot videos for traffic, but some people don’t really love motorcycles, but regard motorcycles as a tool for them to make money." Mr. Ding, the head of a motorcycle club in Hubei, said that many riders really love motorcycles and filmed their motorcycle experiences as videos for everyone to enjoy. However, some people think about how to shoot videos every day to suck powder, and even copy other people’s video shooting methods and texts directly without thinking, which is completely stale.

　　"Those so-called good-looking traffic videos, girls wear less, and many don’t wear protective gear, which looks very cool." Mr. Ding said that this kind of video is not only irresponsible for his own safety, but also misleading to others.

　　Ms. He said that it is normal for everyone to love beauty and want traffic in the Internet age. "But I don’t understand some behaviors." Some people go out to play by bike, blow up streets and tilt their heads on the highway. In fact, these behaviors have completely affected others.

　　Mr. Ding said that motorcycles are not safe as a means of transportation. As a rider, I fell in love with the free air from the moment I got on the motorcycle. But true love should be to guard against risks, obey rules, wear protective gear and ride safely.

　　Guangming Daily reporter Zhong Chao Zhou Hongshuang Liu Huadong

　　Revolutionary heroes who are desperate for death, battlefield soldiers who have worked hard alone, people with lofty ideals who have destroyed their homes to relieve difficulties, arduous revolutionary struggles, and simple and affectionate bonfire letters — —

　　In Lugouqiao, China People’s War of Resistance against Japanese Aggression Memorial Hall, the theme exhibition "Historical Contribution of Great Victory" shows the 14-year historical picture of China people’s War of Resistance against Japanese Aggression. A piece of historical photos, a piece of historical relics, and a piece of heroic deeds bring people’s thoughts back to the eventful years of "the wolf smoke is everywhere, and the blood is strong."

　　War of Resistance against Japanese Aggression has become history, but the spirit of the Anti-Japanese War has not gone far. This spirit has gone through time and space and is still the driving force for the whole nation to forge ahead.

　　"In the magnificent process of China people’s War of Resistance against Japanese Aggression, a great anti-Japanese war spirit has been formed. The people of China have shown the world the patriotic feelings of the rise and fall of the world and the responsibility of every man, the national integrity of dying, the heroism of not fearing violence and bloody battles, and the indomitable and persevering belief in winning." On September 3rd, 2014, General Secretary of the Supreme Leader profoundly explained the spirit of the Anti-Japanese War at the symposium to commemorate the 69th anniversary of China people’s War of Resistance against Japanese Aggression and the victory of the world anti-fascist war.

　　History is eternal because of inscription, and spirit is immortal because of inheritance. The greater the spirit, the more it can transcend the times, bloom lasting spiritual charm and lead the nation to a brighter future.

　　In September 2019, Xu Taosheng, the hero of the Anti-Japanese War in Efeng Township, Wanzai County, Yichun City, Jiangxi Province, told the students about the past of the Anti-Japanese War, reminding everyone to remember history and maintain peace. Deng Longhua photo/bright picture

　　　1. Patriotic feelings unite national strength

　　Recalling the past, the years are thick.

　　In the history of China since modern times, the great powers have plundered and mourned all night. In the "September 18th Incident" in 1931, Japanese imperialism launched a long-planned war of aggression against China, which pushed the deep crisis of the Chinese nation to its climax.

　　North China Lu Chen, Central Plains Bandang, Sanwu Fenghuo, Jiuxia Qiu … … The rampancy and cruelty of the Japanese invaders pushed China to the desperate situation of "national subjugation and extinction", and at the same time, it also inspired the determination of compatriots all over the country to fight against foreign aggression.

　　At the critical moment of national peril, the outstanding sons and daughters of the Chinese nation stepped forward and "swore to death that they would not be conquered people". In the process of resisting aggression, they sublimated the national spirit with patriotism as the core, United the scattered people in old China, created a pattern of national anti-Japanese war, and set up a spiritual monument for the Chinese nation to shine in history.

　　Home is the smallest country, and there are thousands of countries. Under the baptism of blood and fire, the test of life and death, Chinese realized the true meaning of the feelings of home and country. War of Resistance against Japanese Aggression awakened China, the "sleeping lion", and hardened the patriotic feelings of Chinese sons and daughters. The heart of the whole nation began to condense, agitate and rise, and hundreds of millions of compatriots marched forward bravely.

　　Qian Xuesen, Li Siguang, Deng Jiaxian, Zhao Zhongyao, Tu Guangchi, Zhuang Fenggan, Bao Wenkui … … This series of names can be drawn very long. They are top scholars in various fields. At the beginning of the founding of New China, these overseas sons embarked on a difficult and dangerous road to return home. They poured their enthusiasm into this dreamy land, filled gaps in aviation, aerospace, ships, electronics and other fields, played an extremely important role in major projects such as "two bombs and one satellite" and built the cornerstone of the Republic building.

　　Looking back on the past, the emotion is it. From standing up, becoming rich to becoming strong, the people of China, after an unprecedented awakening, under the leadership of the Communist Party of China (CPC), have created great achievements that have attracted worldwide attention.

　　Look at today, ten thousand horses are still fighting.

　　Shenzhou going to heaven, dragon going to sea, Tiangong docking, Beidou networking … … Generations of outstanding Chinese sons and daughters have integrated their personal struggles into the national strategy, braved the wind and waves, created the world, and wrote a magnificent chapter in the new era. Since the founding of New China, China’s GDP has increased by over 170 times. At present, China has become the world’s second largest economy, the largest country in goods trade and the largest country in foreign exchange reserves.

　　On July 23rd, Wenchang, Hainan, China’s first Mars exploration mission "Tianwen-1" was successfully launched, which started a magnificent journey to Mars. From being poor and blank in the space field to becoming the world’s leading space power, the Chinese nation has risen from suffering, paving a brilliant road full of human miracles.

　　A young scientific researcher who participated in the Mars exploration mission said in an interview: "This trip to Mars exploration is definitely a highlight in my life, and it is also what I can ‘ Show off ’ A lifetime thing. Youth is for struggle. Personal struggle can be integrated into the national cause, which is my greatest happiness. "

　　On July 18th, a symposium of volunteers for the 2020 Western Plan of Baoding College was held in Shijiazhuang, Hebei Province. In the special period of epidemic prevention and control, another 11 graduates went to grassroots posts in Xinjiang and Guangxi to carry out volunteer service. Good sons and daughters are ambitious in all directions, and those who are ambitious have no regrets. In recent years, a large number of college students have gone to the grass-roots units in the west to engage in supporting agriculture, teaching, supporting medicine and helping the poor, and have made contributions to the grass-roots units and the people, so that the flowers of youth can bloom where the motherland needs them most.

　　"The 14-year anti-Japanese war is arduous, and its greatest significance lies in awakening the ignorant people, uniting under the great banner of patriotism, and making great strides to catch up with the trend of the world’s modernization." Hong Xianghua, inspector and professor of the inspector group of the Party School of the CPC Central Committee (National School of Administration), said.

　　Vast and boundless, sail but believe in the wind. The anti-Japanese war spirit created by the great China people in War of Resistance against Japanese Aggression is a valuable spiritual wealth for Chinese people to strive for independence and freedom and realize national liberation in modern times. This spirit once led the Chinese nation to defeat the invasion of foreign enemies when it was poor and weak, and it will also guide the Chinese nation to compose a new chapter in the historical journey of decisive battle to build a well-off society in an all-round way and realize the great rejuvenation of the Chinese nation.

　　Lin Hanjing, a volunteer, told the audience about the scene of the 115th Division of the Eighth Route Army fighting against the Japanese invaders at the Pingxingguan in China People’s War of Resistance against Japanese Aggression Memorial Hall. Wu Juan photo/bright picture

　　2. National integrity arouses the will for self-improvement

　　It was a terrible history, and it was also a magnificent epic.

　　Since it was knocked out of the country in 1840, this land with internal troubles and foreign invasion has been plagued by frequent wars and constant wars. The powers can come and go whenever they want, and it has become a "common practice" to cede land and pay reparations. The Chinese nation has been enslaved for too long.

　　But China didn’t give in, even at the cost of 35 million soldiers and civilians. Just as Comrade Zhu De read the anti-Japanese oath at the Eighth Route Army swearing-in meeting in September 1937 — — For the nation, for the country, for our compatriots, and for future generations, we have to fight to the end!

　　When the festival is poor, it is now, one by one. For improper conquered people, a large number of intellectuals from Peking University, Tsinghua and Nankai fled to the southwest from enemy-occupied areas; Refused to whitewash the peace for the Japanese puppet government, and Mei Lanfang, a famous actress of a generation, went on a song and dance, keeping a clear mind. More and more people, in the thunder drums in The Yellow River Cantata, March of the Volunteers, rushed to the battlefield.

　　A newspaper commentary at that time wrote: "Today, on the battlefield between the North and the South, there is a struggle for death, because everyone has absolute faith and knows that sacrificing themselves is in exchange for the independence and freedom of the children and grandchildren of the Chinese nation for generations, and they are sure that they will achieve it." Such a history and such a spirit cannot be forgotten by the people of China, nor will the people of China.

　　The smoke is far away, but the spirit of the war of resistance is not far away. For China, the sentence "You will be beaten if you fall behind" has taught us a profound lesson. The will to strive for self-improvement, awakened by national integrity, has made striving for strength the strongest voice of the times issued by several generations of Chinese.

　　On July 23rd, General Secretary of the Supreme Leader inspected the latest vehicle products of independent brands such as "Hongqi" in the R&D Institute of China FAW Group, and stressed that the key core technologies must be in his own hands, and this ambition should be established to promote the national automobile brand.

　　Do you remember that New China was poor at the beginning of its founding? Comrade Mao Zedong’s dignified face when he visited the automobile assembly line at Stalin Automobile Factory and his joy when the first domestic car drove into Zhongnanhai was beyond words.

　　Do you remember that a huge mushroom cloud bloomed in Lop Nur, and the music of "Dongfanghong" could be heard on every household’s radio?

　　As you can see, the Three Gorges Dam cut off Wushan Yunyu, and a series of roads crisscrossed the snowy plateau.

　　As you can see, Phoenix spread its wings and Beijing Daxing International Airport was put into operation as scheduled; Four leaves are blooming, and the third China International Import Expo(CIIE) is inviting friends from all over the world.

　　… … … …

　　Those heroes who have sacrificed their lives for national rejuvenation, can this prosperous time be as you wish?

　　Nowadays, is it out of date to carry forward the spirit of the war of resistance in the face of the great changes that have never happened in a hundred years and the complicated international situation?

　　"If you can’t see the crossroads in front of you, think about yesterday. If you can’t see through the complexity and variability of the international situation, you may wish to look at the past. " Xu Chuan, secretary of the General Party Branch of Marxist College of Nanjing University of Aeronautics and Astronautics, said that today, the great China people have made a solemn and profound choice along the spirit of the War of Resistance Against Japanese Aggression, inspiring the people of China to overcome all difficulties and obstacles and make unremitting efforts to achieve national self-improvement.

　　靡不有初，鲜克有终。新征程上，何愁乱云飞渡、风吹浪打，我自坚如磐石，只争朝夕，把前无古人的伟大事业推向前进。

　　中国人民抗日战争纪念馆外景。吴娟摄/光明图片

　　3.英雄气概淬炼拼搏精神

　　平型关大战突击连、黄崖洞保卫战英雄团、左权独立营……2019年10月1日，由全军荣誉功勋部队代表组成的战旗方队浩荡驶过天安门。为庆祝新中国成立70周年，100面战旗集结成队、迎风飘扬；100个英雄番号气势如虹、浩气长存。

　　历史无言，精神不朽。透过一件件珍贵的抗战文物，我们把英雄故事铭刻在民族记忆中。

　　一把锈迹斑斑的马刀，见证了“将军腹中无余粮”的悲壮。在冰天雪地与敌周旋战斗5个昼夜后，马刀的主人——东北抗联第1路军总司令杨靖宇壮烈牺牲。日军将他割首剖腹，发现他的胃里尽是枯草、树皮、棉絮，无一粒粮食。

　　一封字迹清秀的绝笔信，书写了一位母亲的温柔与大义。“母亲因为坚决地做了反满抗日的斗争，今天已经到了牺牲的前夕了……我最亲爱的孩子啊，母亲不用千言万语来教育你，就用实行来教育你。”写下这封信后，31岁的赵一曼英勇就义。

　　A rubbings with the names of students who joined the army in The National SouthWest Associated University recorded the hearts of young students who tied their fate with the rise and fall of the country. In The National SouthWest Associated University’s eight-year history, 14 out of every 100 students rushed to the anti-Japanese battlefield. The 834 military students recorded in rubbings are just a silhouette of young people with aspirations going to the national disaster together.

　　Today, the mountains and rivers are intact, but the story of the hero has never been cut off. Later generations tempered their heroism into fighting spirit, and in the new era, they still show a moving style.

　　Mr. Lu Xun once said: "Since ancient times, there have been people who have worked hard, people who have worked hard, people who have pleaded for the people, and people who have sacrificed their lives for the law … … This is the backbone of China. " On the journey of endeavor, there has never been a lack of such people in China. They are Zhang Fuqing, who has hidden his fame all his life and never changed his mind. They are Huang Wenxiu, who dedicated his youth and life to the cause of poverty alleviation. They are China women’s volleyball team who won the World Cup with 11 consecutive victories. They are anti-epidemic fighters who are dressed in white and go retrograde. They are flood fighters who are soaked in sweat and brave in danger & HELIP; …

　　"The spirit of the China people’s war of resistance forged in blood and fire has never gone far." Luo Cunkang, director of China People’s War of Resistance against Japanese Aggression Memorial Hall, said that after decades of development, we have achieved the nirvana of the Phoenix, and the spirit of the Anti-Japanese War has turned into a powerful force to realize national rejuvenation, inspiring us to unite as one in the new era, be fearless of storms, keep our mission in mind and forge ahead courageously.

　　4. The belief of victory casts a great cause of rejuvenation.

　　During the 14 years of the Anti-Japanese War, in the situation of great disparity in strength between China and Japan, the enemy is strong and we are weak, the war situation is unfavorable, the political situation is turbulent, and materials are in short supply, BLACKPINK appeared in various arguments such as "we must settle down first when we are abroad", "the theory of national subjugation", "the theory of quick victory" and "the theory of saving the country by curve".

　　"China will die? Answer: It won’t die. The final victory is China’s. Can China win quickly? Answer: You can’t win quickly. War of Resistance against Japanese Aggression is a protracted war. " Comrade Mao Zedong scientifically predicted the direction of the war in "On Protracted War", which further strengthened the people’s will to fight bloody battles to the end.

　　"The deepest root of the victory of the war exists among the people." The belief of victory has taken root in the hearts of all Chinese people. The Chinese nation shared the same enemy and went to the national disaster together, and launched a life-and-death struggle with the aggressors, and finally won a great victory.

　　People with lofty ideals who advance wave after wave have created "wonders in the history of war, feats of the Chinese nation, and earth-shattering achievements" in the magnificent glorious course, and also achieved the great spirit of anti-Japanese war, which has become a precious spiritual wealth of the people of China.

　　This great victory was China’s first complete victory against foreign invasion in modern times, which opened a new journey for the revival of ancient China.

　　If the sky is sentimental, it will be old, and the right way in the world is vicissitudes.

　　General Secretary of the Supreme Leader pointed out that the victory of China people’s War of Resistance against Japanese Aggression proved that the Chinese nation is a nation with tenacious vitality and extraordinary creativity. As long as we are closely United, there will be no insurmountable difficulties. Entering a new era, we are closer to the goal of the great rejuvenation of the Chinese nation than at any time in history. However, it is more urgent to wander in the middle of the ship, which requires us to be more determined in our belief in winning, full of confidence in the bright future, stay awake to the complicated road, be good at turning risks into opportunities, challenges into motivation, and break through obstacles and waves.

　　A few months ago, the COVID-19 epidemic broke out suddenly, and the whole country was united as one, starting a people’s war, a general war and a blocking war to prevent and control the epidemic. More than 4.6 million grass-roots party organizations, more than 90 million party member people acted quickly, and more than 42,000 medical personnel rushed to Wuhan. Within ten days, Huoshenshan Hospital and Thunder God Mountain hospital rose from the ground … … In just three months, Wuhan and Hubei have achieved decisive results. China took the lead in controlling the epidemic in the shortest time, and contributed China’s strength and China’s model to the fight against the epidemic.

　　Getting rid of poverty is another tough battle. After several years of hard work, the overall regional poverty has been basically solved, and the rest are hard bones. In the face of the impact of the epidemic, the final battle to get rid of poverty is even more difficult. General Secretary of the Supreme Leader emphasized that it is a solemn promise made by the CPC Central Committee to the people of the whole country that all the rural poor will be lifted out of poverty by 2020 under the current standards, and it must be realized as scheduled.

　　On June 21st, 14,230 people from 2,890 households in 26 townships and 100 administrative villages in Butuo County, Liangshan Prefecture, Sichuan Province, were assigned to live in the centralized resettlement site of Butuo ex situ poverty alleviation and relocation county by lottery, marking the completion of Liangshan ex situ poverty alleviation and relocation task.

　　"When you move into a new home, you don’t have to rent a house." Standing in my new house, from the mountains of Butuo, you are full of expectations for your future life. At present, party committees and governments at all levels lead the broad masses of the people to overcome the impact of the epidemic, push forward poverty alleviation with greater determination and strength, and the dawn of a comprehensive well-off society is ahead.

　　Up and down the same desire, invincible. Since the 18th National Congress of the Communist Party of China, in the face of arduous and complicated reform tasks, the CPC Central Committee with the Supreme Leader as the core has raised the flag and made plans for the layout of articles, and promoted comprehensive and deepening reforms with great political courage and wisdom. A series of major reforms have been solidly promoted, and various measures to facilitate the people, benefit the people and benefit the people have been continuously implemented, and the land of China has glow with new vitality.

　　People are not old after many storms, and it is still a long way to go to the beginning of the mountain. On the road to rejuvenation, the great struggle presents many new historical features. Although it is no longer blood and fire, it is also full of difficulties and dangers. Under the strong leadership of the Communist Party of China (CPC), all Chinese sons and daughters will firmly believe in winning, arouse more high-spirited China spirit and gather more powerful Chinese forces, and will surely reach the glorious other side of the great rejuvenation of the Chinese nation.

　　Guangming Daily (August 12, 2020, 05 edition)

Special feature of 1905 film network "The audience loves to watch, the theater makes money, and investors are rushing to vote. This is what I think is the real spring of the film industry."

Walking into Alibaba Pictures, the most intuitive experience is full of sense of science and technology. In the massive industry data, Li Jie, vice president of Alibaba Group and president of Alibaba Pictures, has a keen insight into the audience’s enthusiasm for watching movies in China.

Faced with this enthusiasm, Alibaba Pictures chose to build powerful tools and platforms, and responded by investing in the production of high-quality content. With the strategy of "technology+content", he helped China films to go to the future and the world.

In order to thoroughly publicize and implement the spirit of the 20th National Congress of the Communist Party of China, on the occasion of the convening of the two sessions of the National People’s Congress, the film channel will launch at 22:00 every night from March 4th.》“Meeting room "is specially planned for the two sessions — — Dialogue spring.Lan Yu, the host, talked with the heads of China film leading enterprises and wrote a new look of China film from different angles.

In this program, Lan Yu talks with Li Jie, vice president of Alibaba Group and president of Alibaba Pictures, focusing on how to empower movies with science and technology, and talks about a new chapter in the development of film industrialization in China.

1.

Data insight industry

Accurately interpret the present and predict the future.

When it comes to Alibaba Pictures, the first thing that comes to mind is undoubtedly its Internet attributes.From the Taobao Film ticketing platform familiar to the users, to the data analysis of Lighthouse Professional Edition commonly used in the industry, the powerful network announcement ability not only provides Alibaba Pictures with an opportunity to understand the current changes in the film market, but also makes it possible to accurately predict the future trend.

With in-depth insight into the industry, Li Jie predicted last year that "the Spring Festival in 2023 will return strongly", as he expected.In 2023, the total box office of the Spring Festival reached 6.758 billion, ranking second in film history, with a total audience of nearly 130 million.

"The reason why we made this prediction is because we found through data analysis that although affected by the epidemic, the audience’s enthusiasm for watching movies has not declined. Last summer’s summer movies all achieved good results," Li Jie said."But in the end, the performance of this year’s Spring Festival file exceeded the expectations of practitioners and started the first shot of returning to work!"

The Spring Festival has ushered in a "good start", and the film market has recovered strongly, which has become a consensus in the industry to promote the overall development of the industry. Li Jie has provided an accurate interpretation from three dimensions: cinema, audience and creators.

First of all, from the cinema side, the total number of Spring Festival files is basically the same as the historical peak; Secondly, from the audience’s point of view, since the beginning of this year, the annual per capita number of movies has stopped falling and stabilized, which means that more and more audiences have returned to the cinema and regained their enthusiasm for watching movies.

Third, from the creative point of view, with the recovery of the market, filmmakers continue to strengthen their confidence, and the number of film and television projects that have entered the preparation, project establishment and shooting has also increased significantly.

Li Jie said with relief: "From the three dimensions of cinema, audience and creator, I feel that the spring of movies has really come!"

2.

Strengthen content construction

When the new film will be shown.

"Alibaba Pictures’s mission is to add technology and content."According to Li Jie, Alibaba Pictures has always insisted on continuous annotation and accurate control of high-quality content.

In 2018, Alibaba Pictures released the "Golden Orange Co-production Plan" based on high-quality content co-production, and announced that it would release 20 high-quality films in the next five years and four major schedules.

Now, in the past five years, the number of films has already exceeded 20, among which there are many excellent masterpieces that are applauded and hit the box office.When it comes to Alibaba Pictures’s new films to be shown this year, Li Jie is even more familiar.

On March 10, a comedy film directed and performed by itself will be the first to appear, directly hitting the hot topic of cyber violence and giving the audience warm and healing positive energy; On March 24th, a new work will also appear. As the first Japanese animated film introduced this year, it is expected to incite the market by word of mouth.

On April 7,The spirit of the dragon and the horse will be shown.In which he plays a former action star, not only as a true character, but also as a tribute to all the dragon and tiger martial artists in the film industry.

The next May Day stalls and Dragon Boat Festival stalls will have "The King of the Sky" respectively.And new films such as "Disappeared She" are coming strongly.

"King of the Sky" focuses on the test pilot group, showing the blood and responsibility of the younger generation of China Air Force. Li Jie revealed that during the filming process, the crew overcame many difficulties and introduced virtual shooting technology. The creative process also embodies the strong willpower of filmmakers to overcome difficulties.

"Unfamiliar Road of Life" will explore the type of "road comedy" and lead the audience to "go on the road" happily; "She Disappeared" will deepen the creation of suspense films and is expected to continue to push up the type ceiling.

As the second largest schedule in the whole year, summer vacation is also a battleground for all families. Films with diverse themes and types will be presented together to continuously meet the audience’s viewing needs.

In Li Jie’s view, if China’s film industry wants to achieve a comprehensive recovery, it can’t just rely on the Spring Festival file to stand out, but use a steady supply of excellent films to create countless "weekend files". "We should use good works to let the audience enter the cinema every weekend and regard watching movies on weekends as a sense of ceremony. This is what we filmmakers should do."

3.

Technology-enabled movies

Promote the industrialization and upgrading of the film industry

It was born four years ago, which marked the rise of science fiction movies in China, and made "film industrialization" become the focus of industrial attention. This year’s Spring Festival file has achieved good results again, and behind the shocking visual effect is the rapid take-off of China’s film industrialization level.

Li Jie concluded: "In recent years, China movies have been talking about five words — — Film industrialization’. " In his view, how to realize industrialization should be divided into two major paths.

The first is the shooting and production of heavy industry films. In recent years, the domestic heavy industry sci-fi films represented by The Wandering Earth and Moon Man have been comparable to Hollywood blockbusters in terms of special effects, which has also promoted the comprehensive innovation of the whole industry in shooting technology and projection technology.

In the future, Alibaba Pictures will continue to support the creation of domestic heavy industry films, and it is expected to cooperate with China Film again to launch another domestic sci-fi blockbuster in the Spring Festival three years later.

Second, film industrialization should also be reflected in the process and systematization of film production management. Alibaba Pictures also hopes to provide tools and platforms for practitioners through lighthouse, Yunshang production and frame-sharing virtual shooting technology, so as to improve the industrialization level of production management.

Report to the 20th CPC National Congress of the Communist Party of China proposed to strengthen the influence of Chinese civilization, stick to the position of Chinese culture, tell the story of China well, spread the voice of China well, show a credible, lovely and respectable image of China, and promote Chinese culture to the world better.

Li Jie also revealed that Alibaba Pictures will launch a selection plan for young Chinese directors around the world this year to support young directors with international vision and overseas film education background to complete the creation of the first commercial feature film in China.

"Let people who know the world audience tell the story of China well, encourage them to combine Chinese culture with international vision, and really push China films out," Li Jie said.

Looking to the future, Alibaba Pictures will continue to adhere to the two-wheel drive strategy of "technology+content", serve the industry with powerful tools and platforms, respond to the audience’s enthusiasm for watching movies with fine content, promote the industrialization of China films and tell the world the story of China.

As Li Jie described it, spring is not far away, and we will have a fiery summer and a bumper autumn.

The decline of traditional department stores seems to have become a trend. From the farewell of Isetan, Pacific Department Store and Landmark Plaza in Meilong Town to the closure of the Sixth Department Store, Huilian Commercial Building and Shanghai Women’s Products Store, the old department stores have "left" one after another. At the same time, shopping centers are experiencing rapid development. In 2024, Shanghai plans to open 52 shopping centers (including old renovation projects) with an area of 3.8 million square meters, a five-year high.

There are e-commerce platforms chasing online and shopping centers encircling offline. The traditional department store format has long been "no transformation and no survival". A survey by Xinmin Evening News reporter found that in recent years, a number of department stores in Shencheng changed their faces to seek nirvana and rebirth, and a number of shopping centers used their brains to create hot topics frequently. Everyone has a consensus that there is no longer an era of "lying and winning" in physical commerce. It is necessary not only to stand up and run, but also to compare who runs faster.

Time is stagnant, and traditional department stores are closed.

On March 25th this year, Shanghai Meilong Isetan Department Store Co., Ltd. announced that it would officially terminate its business on June 30th, 2024. This closure has made many Shanghai residents feel embarrassed.

As one of the earliest foreign department stores in the mainland, Isetan was once a symbol of fashion and trendy, and took the lead in introducing a number of Japanese and overseas brands. In particular, Isetan in Meilong Town, where it is located, and CITIC Pacific and hang lung plaza around it once formed the "Mei Taiheng Golden Triangle", which is the representative of Shanghai’s high-end business.

During the Qingming small holiday, Isetan in Meilong Town launched a clearance promotion to speed up the retreat. However, compared with the "nostalgia" with different opinions on the Internet, the heat in the shopping mall is not so high. Only some counters have welcomed groups of customers who sweep goods, and most of them are Japanese-made goods with high cost performance.

"Time seems to have stopped here." Ms. Lu used to work in an office building on Nanjing West Road. At noon, she had lunch in Isetan, Meilong Town, and then went shopping with her colleagues to see the new clothes and cosmetics. It was her daily life. But I haven’t been to another company for about seven or eight years. "I heard that I was going to close the store, so I just wanted to come back and have a look. I didn’t expect that the brand and layout here have not changed, or they were the same. Traditional, low-key but lacking in new ideas, no wonder there are no people now. "

Beauty cosmetics on the first floor, beauty cosmetics and underwear on the second floor, and clothing, shoes, bags and accessories on the third floor and above. Many brands make young people feel strange. Grocery, restaurants and beauty shops are randomly distributed on each floor. Except for the dessert on the fifth floor, other restaurants are hidden in the corner, with few guests. Only the supermarkets and food streets in the basement are popular. Xinmin Evening News reporter saw on the Internet that some young consumers who heard the news bluntly said after punching in, "The sense of sight of old-fashioned shopping malls seems to have returned to the last century."

Not just Isetan. On February 18th this year, Shanghai Sixth Department Store officially closed its store after closing its business. Next to it, Pacific Department Store Xuhui Store, which has been operating for 30 years, bid farewell to Shanghai consumers last year. Prior to this, Pacific Department Store Huaihai Store, New Railway Station Store and Landmark Plaza were closed one after another. In other cities, it is not uncommon for department stores to close.

Focusing on the experience economy, shopping centers have risen.

Shanghai is the birthplace of modern department stores in China. Xianshi Department Store, one of the four largest companies in Nanjing Road, is the ancestor of Shanghai department store industry. In 1995, First Yaohan opened, which is the first large-scale department store with Sino-foreign joint venture in China. Since then, the department store format has ushered in a "golden age."

However, with the rise of e-commerce, people can easily shop through mobile phones without spending time in physical stores. In addition, large shopping centers are opened in all corners of the city, providing diversified shopping, dining, entertainment and experience places, attracting a large number of consumers. The competitiveness of department stores has been seriously challenged.

According to industry insiders, many old department stores have been in business for more than ten years or even decades, and their decoration is often relatively old, and the proportion of formats is relatively traditional, mainly based on traditional goods such as clothing and household department stores. With the changes of the times and the upgrading of consumer demand, this traditional business model has been difficult to meet the needs of modern consumers. "Now consumers need not only the goods themselves, but also the comfort, convenience and fun in the shopping process, which is precisely the shortcoming of department stores."

Compared with the traditional department stores, the shopping centers in Shanghai are opening more, bigger and farther. According to the statistics of Shanghai Shopping Center Association, by the end of 2023, there were 381 existing shopping centers (over 30,000 square meters) in Shanghai, with a total construction area of 2,825.76 square meters. Among them, there are 16 super-large shopping centers over 200,000 square meters, including Lujiazui Shanghai Center, Shanghai Global Port, Wujiaochang Heshenghui and Nanxiang Impression City.

Nowadays, shopping centers have become the main force of physical commerce. In 2024, there will be 52 more shopping centers (including old renovation projects) in Shanghai, with five new towns as the main layout areas, and 40 new projects are small and medium-sized shopping centers with a floor area of less than 100,000 square meters, which will cut into many sub-sectors such as parent-child, elderly, food, sports and entertainment training, focusing on community commerce close to the needs of citizens.

Enrich the combination of formats and harvest offline traffic

The core advantage of high-energy players in shopping centers is to provide consumers with good space environment services through the collection of different formats, create highlights of scenes and topics, attract and retain consumers, and become a gathering place for offline traffic.

As the largest shopping center in the downtown area of Shanghai, in 2023, Shanghai Global Port ranked first in Shanghai’s commercial sales with a good annual sales income of 20.3 billion yuan, surpassing the 17.1 billion yuan of Shanghai hang lung plaza. From the "big and earthy" that was ridiculed by the crowd ten years ago to the "king of popularity" today, what did Shanghai Global Port do right?

Entering the global port, its large area and complete functions are breathtaking, as if it were a giant aircraft carrier with commercial functions. According to reports, Global Port is constantly adjusting and upgrading its brand format every year, with an average annual new rate of nearly 10%. In 2023, it introduced more than 30 first stores, including the tomato pocket of Chaowan Collection Store, DIY handmade brand HOOWD2Y, and Zhiqu Hanfu, which injected full momentum into the consumer activity index and also harvested huge traffic for shopping malls.

Breaking through the traditional shopping center model, Shanghai Global Port has also integrated diversified artistic activities into daily business operations, and has gradually mastered the happy password of young people’s "interest consumption". The performance hall on the 4th floor was upgraded, and the National Figure Skating Champion Team was ushered in at the beginning of the year. Symphony concerts and popular stage plays were also introduced, and exhibitions such as the Louvre Collection Art Exhibition and the Legend Picasso Art Exhibition were even more popular and well-received, becoming a cross-border blend and trend gathering place of Shanghai’s multiculturalism.

Also focusing on all-age customers, Hongqiao Nanfeng City takes the parent-child format as the entry point, and uses the "baby economy" to drive the consumption demand of the whole family and increase the consumption stickiness. After 9 years of opening, the atrium of Nanfeng City in Hongqiao has to make 6 to 7 IPS every year, and the well-known cartoon authorized IP has been basically used once. Around the parent-child, the mall has a variety of formats from retail, catering to education and entertainment experience, and the brands are quite complete. In the process, it has established the benchmark image of "Puxi Parent-child Shopping Mall".

Nanfengcheng’s IP exhibition "Exploring the Wonder Leopard Hidden Forest" is very popular.

In order to let the parents of "Walkers" settle down to shop and really turn "flow" into "reserve", Hongqiao Nanfeng City has also used a lot of brains. For example, while doing IP in the atrium, it has created a flash zone for car brands, realizing the consumption experience of "Mom Walkers, Dad Watching Cars" and creating traffic for its own physical stores; For example, in non-winter and summer vacations, introduce art IP to attract surrounding white-collar workers, enrich the source of customers, and create opportunities for non-catering shops.

Finding its own position, the department store still has something to do.

Based on the present situation, how should department stores be transformed and broken? After ten years of struggle and exploration, the way out for department stores is very clear. There are only two ways, one is to be big, and the other is to be specialized.

The so-called big, not only to expand the area, more importantly, to expand the format, to provide more tricks, so that customers continue to do repeat business; The so-called specialization is to locate more accurately and closely. The elderly, urban white-collar workers, mothers and children, and the second element are all market segments that can be deeply cultivated.

Last weekend, First Yaohan held an annual special thank-you meeting to warm up the "May 5 th Shopping Festival", taking "the sales promotion with the biggest discount in the whole year" as a gimmick to attract consumers to "buy in buy buy" in advance. Wang Jia, deputy general manager of First Yaohan, said that department stores are purposeful consumption places, which are different from shopping malls. However, in order to meet customers’ diversified needs and personalized preferences, brand changes have never stopped. Making beauty bigger and stronger and increasing catering brand drainage are the two main lines. "After the adjustment, the number of planned cosmetics brands on the first floor increased from 34 to 45, and 27 beauty brands were renewed and upgraded, further confirming the head position of Yaohan beauty category in the Shanghai market. Next month, the renovation of the fa? ade project will be started, and the big curved wall and spiral staircase will be made into’ online celebrity punch point’. "

When it comes to restructuring, New World Daimaru Department Store will start a high-rise renovation this year. Inspired by "Crown", it will create the "Eye of the Bund" and set up bright spots such as cultural art galleries, interactive spaces, wild gardens and brand shows, aiming to become the punching point of online celebrity in the eyes of citizens and tourists. Ye Yifan, executive director of New World Daimaru Department Store, said that the renovation is not only an upgrade of the physical space of the mall, but also an innovative attempt of the traditional department store format, hoping to attract more fashionable and young consumers, so that they can find their own consumption scenes at different times.

Bailian ZX on Nanjing East Road became the second sacred place of Shanghai.

There are also some old department stores that cut into market segments and transformed from comprehensive department stores into theme department stores. Among them, the most successful case is undoubtedly Bailian ZX Creative Fun Field, the first commercial building in China with the theme of "Secondary Element" transformed from hualian department store. Every detail in the shopping mall is "embracing the second element", which is based on the "Z generation" culture and circle recognition as a whole. Starting from the construction of a common discourse system, we will convey the attitude of "knowing you" to the second element lovers and create a community space gathered because of their common love for the second element culture. Only one year after its opening, Bailian ZX Creative Fun Field has become the "Secondary Cultural Holy Land" for the younger generation of social consumption in Shanghai. During the Spring Festival this year, its single-store passenger flow increased by 63%, and its sales scale increased by 175%.

There are also established department stores such as the First Department Store Commercial Center and New World City, and some floors are also taken out to create a "second-yuan" theme block and performing arts space. With the help of business travel and cultural exhibitions, more young consumers are attracted to the store. "We hope to attract more young customers by upgrading our products and services." Zhao Weigang, general manager of the First Department Store Commercial Center, said that the First Department Store has built a 4,000-square-meter "star space" on the seventh floor of the mall, with 12 immersive theaters, which has become a new landmark of Shanghai’s performing arts. "According to our research, female consumers born in the 1990s are the main force of’ Star Space’ to watch the drama idolize, and they are also the main customers we are trying to attract."

There are many volumes in the market, and Shanghai’s business will work hard. With the continuous advancement of the times, whether it is a department store or a shopping center, business upgrading and adjustment has always been a constant proposition, and it is also an important measure to maintain competitive advantage. Only by aiming high can Shanghai become the gathering place of new consumer brands, the source of model innovation and the vane of consumption trend, and accelerate the promotion of the attraction and influence of international consumer center cities.

(The original title is: "Young people punch in Shanghai Old Department Store: Like going back to the last century! "No transformation, no survival", who can run faster → ")

　 　Special feature of 1905 film network 358 cinema films, 44 billion box office, Chinese and foreign co-productions, IP, internet plus, word-of-mouth marketing … … In the climax and trough of a wave of movie topics, unconsciously, 2015 gradually left us. In 2016, Chinese movies and the mainland film market are still hot — — The magic films "The Great Wall" and "The Mermaid" are huge, and the lineup does not lose to Hollywood; "Flying Tiger on the Railway", "Romantic Death History" and other films are taken from historical themes, ringing alarm bells; "Chill 2", "operation mekong" and other brain-burning blockbusters gather powerful stars to play; China’s sci-fi blockbuster "Three-body" is about to make a grand debut; Xiaogang Feng also brought Fan Bingbing back to the realistic theme "My name is Li Xuelian" … …

　

　 　 On the other hand, China, a big ticket warehouse, has been paid more and more attention, and films from all over the world have rushed to the beach to compete for 34 sub-accounts. We also have more and more opportunities to see Hollywood blockbusters in cinemas at the same time as European and American countries.

　

　 　 What movies will surprise us in the new year? For 2016, we all have too many expectations. This nomination list of the most anticipated films in 2016 came into being, covering all the films and filmmakers you are looking forward to seeing in this new year, as well as the more prosperous China film market.

Most worth looking forward toChinese film：

　

　 　 IP, which was hot last year, is expected to continue to dominate the trend this year, but nowadays, the audience with increasingly keen "observation" has learned how to distinguish gravel from pearls, and the movie viewing experience of fans will also push the survival of the fittest in the film market. It is reported that domestic films are expected to achieve a double leap in quantity and quality in the new year, and we have reason to believe that such a beautiful vision will soon become a reality.

　

　 　 In the dazzling list of new films, we have selected ten most anticipated Chinese films for appreciation. These ten films have their own merits and are hard to distinguish. They are all heavyweight works that can’t be underestimated in the film viewing list in 2016. Let’s wait and see.

　

the mermaid

Director: Stephen Chow

Starring: Deng Chao, Yuqi Zhang, Jelly Lin and Wu Yifan.

Release date: February 8, 2016

★Highlight: Master Xing is still an irreplaceable king of comedy in many people’s minds. How will The Mermaid, which has been honed for three years and invested heavily in production, inherit his old man’s iconic nonsense style?

　

Great wall

Director: Zhang Yimou

Starring: Andy Lau, Zhang Hanyu, Lu Han, Eddie Peng Yuyan and Matt Damon.

Release date: December 2016

★Highlight: The strongest lineup is coming! The Great Wall is Zhang Yimou’s first masterpiece after he joined LeTV. The starring list includes domestic and overseas big-name stars, and its importance can be seen.

　

Sword of the Third Young Master

Director: Tung shing Yee

Starring: Kenny Lin, Peter Ho and Jiang Yiyan.

Release date: to be determined

　

★Highlight: Nearly 40 years ago, The Sword of Three Teenagers, starring Tung shing Yee, was regarded as a classic by fans. Now, the remake is played by Kenny Lin and other small fresh meats. For the fans of martial arts films, it is still the feeling of going back in time in a trance.

　

Operation Mekong

Director: Lin Chaoxian

Starring: Zhang Hanyu, Eddie Peng Yuyan and Feng Wenjuan.

Release date: to be determined

★Highlight: Lin Chaoxian, who has always been passionate, has returned to his best crime theme after Breaking the Wind, while Zhang Hanyu, the mr. six, and Eddie Peng Yuyan, the fresh meat, are the welfare of fans.

　

My name is Li Xuelian.

Director: Xiaogang Feng

Starring: Fan Bingbing

Release date: to be determined

★Recommended reason: Liu Ye and Xiaogang Feng, the winner of Golden Horse, who played tickets in mr. six, returned to realism, and the film was adapted from Liu Zhenyun’s novel I’m not Pan Jinlian, which are the highlights.

　

The history of romantic extinction

Director: Cheng Er

Starring: Ge You, Zhang Ziyi and Tadanobu Asano.

Release date: to be determined

　

★Highlight: Director Cheng Er is a blockbuster if he doesn’t make a shot. After "lethal hostage", the massiness of "Romantic Death" and the lineup of Starlight Glimmer’s Cass are amazing, and Ge You and Zhang Ziyi cooperate again, which is self-evident.

　

Flying Tiger on the Railway

Director: Sheng Ding

Starring: Jackie Chan, Xu Fan, Darren Wang, Z.TAO and Wang Kai.

Release date: October 2016 (Mainland China)

★Recommended reason: Sheng Ding began to focus on the Anti-Japanese War after filming "Save Mr. Wu", gathering popular fried chicken Wang Kai, Darren Wang and Z.TAO. What kind of blood will they collide with action movie superstar Jackie Chan?

　

Chill 2

Director: Lok Man Leung, Kim-ching Luk.

Starring: Aaron Kwok, Tony Leung Ka Fai, Eddie Peng Yuyan and Yang Caini.

Release date: to be determined

　

★Highlight: The return of Aaron Kwok, Tony Leung Ka Fai, Eddie Peng Yuyan and other original crew members is highly ornamental. In the set photo exposed in Chill 2, Eddie Peng Yuyan once pointed a gun at Aaron Kwok, suggesting that the story will undertake the first part to reveal a bigger conspiracy, and Chow Yun Fat’s joining is a surprise.

　

Li na

Director: Chen Kexin

Starring: to be determined

Release date: to be determined

★Recommended reason: Chen Kexin’s perspective has always been calm and unique. This time, he chose to shoot a biographical film. Although it focuses on a world-famous tennis player, the film will integrate the rapid development of China in recent years from a small perspective, and it is foreseeable that the style will still be sharp.

　

Beijing meets Seattle 2

Director: Xue Xiaolu

Starring: Tang Wei, Wu Xiubo

Release date: April 29, 2016

　

★Highlight: The first work of "Beijing Meets Seattle" was highly praised, and the sequel continued the combination of "Goddess" and "Uncle". The return of Tang Wei and Wu Xiubo ensured the film’s gold-absorbing ability.

[car home Taiyuan Preferential Promotion Channel] Recently, a remarkable price reduction discount was ushered in the Taiyuan market, with the highest discount reaching an astonishing 115,000 yuan, which reduced the minimum starting price to 324,900 yuan. This preferential activity is under way, and interested consumers can click the "Check Car Price" button in the quotation form to strive for higher preferential strength.

The BMW i4 adopts the iconic kidney-shaped air intake grille design with streamlined body lines, showing its sense of movement and technology. The front face design is simple and full of power, and the headlights are sharp, which adds a sense of fierceness to the whole front. The overall style is fashionable and futuristic, which fully demonstrates the innovative concept of BMW brand in the era of electrification.

BMW i4 has a body size of 4785mm*1852mm*1455mm and a wheelbase of 2856mm. The side lines of the car are smooth, showing a dynamic and compact design style. The front tread is 1601mm, the rear tread is 1630mm, the front tyre size is 245/45 R18, and the rear tyre size is 255/45 R18. In addition, the rim style is fashionable and sporty, which further enhances the overall visual effect.

The interior design of BMW i4 combines modernity and technology. A 14.9-inch high-definition touch screen is equipped in the center of the center console, which supports voice recognition control of multimedia system, navigation, telephone and air conditioner, providing a convenient operating experience for drivers. The steering wheel is made of leather, which can be manually adjusted up and down and front and back, improving driving comfort. The front seats in the car are made of a variety of materials, which provide heating function and support electric memory function, bringing comfortable riding experience to drivers and passengers. The rear seats can be laid down in proportion, which increases the flexibility of space. In addition, the car is equipped with USB and Type-C interfaces, and the front seats also have wireless charging function, which meets the needs of modern drivers for technology and convenience.

The engine of BMW i4 has excellent power performance, with the maximum power of 250kW and the maximum torque of 430N·m, which provides the driver with strong power output and excellent driving experience.

Car home car owner shared his car buying experience, saying that although the configuration parameters of I-series models are similar, he still chose the imported BMW i4, mainly because of its high value and personalized design. He said: "The big nostrils are not mediocre at first glance. People who drive out are guessing at 600,000. I am embarrassed." This unique design not only shows his personality, but also wins the appreciation of others.

● Auchan COSMOS DCT

　　Shanghai Auto Show is about to kick off, and Auchan will release the DCT version of COSMOS at this auto show. During the museum visit, we also photographed a new car.

　　The design of the new car is consistent with the existing models, adopting the design language of Auchan automobile family style, and a large-area U-shaped grille with a diamond-shaped middle net. The lines on the side of the car body are simple and smooth, and the silver-black multi-spoke aluminum alloy rim style is dazzling. In terms of body size, its length, width and height are 4840×1860×1890mm and its wheelbase is 2820mm respectively.

　　Power system part, which will be equipped with a power combination of 1.5T+7-speed dual clutch. Previously, the car’s 1.5T and 1.5T+ hybrid motor systems have been launched, and the launch of new models will bring more choices to consumers.

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● Cheetah CS9 Urban Edition

　　On the eve of the opening of the Shanghai Auto Show, the car home Museum team photographed the real car of the urban version of Cheetah CS9. As a new model of Cheetah CS9, the car will be released during this auto show.

　　Cheetah CS9 Urban Edition has made some adjustments to the appearance on the basis of the existing models. The front face is decorated with a brand-new vertical grille, and the shape of the front bumper has also changed. The lower grille area is larger, and there are new fog lights on both sides. At the tail, the new car also adopts a brand-new rear surround, which is more fashionable.

　　In terms of power, from the body logo, the car is equipped with a power combination of 1.5T+CVT. Referring to the current model, the maximum power of the 1.5T engine is 150 HP and the peak torque is 210 Nm.

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● Tucki P7

　　The 2019 Shanghai Auto Show is about to open on April 16th, and the reporting team in front of car home photographed Tucki P7. The new car will be launched in the world at this Shanghai Auto Show.

　　Tucki P7, as the brand’s first car product, has a four-door coupe-like overall shape, and its slender body makes it look very elegant. From the previous preview, the new car will adopt the popular split headlight design, with the top light strip running through the left and right, which broadens the visual effect of the front face, and adopts the design without a middle net with the characteristics of electric vehicles, and enhances the design sense of the front face through the use of curved surfaces.

　　The rear part of the car body adopts slip-back modeling, which moves the visual center of gravity of the whole car backwards and creates a certain sense of movement. After careful observation, we can also see that the tail edge is slightly upturned, forming a miniature integrated tail wing, which further enhances the sense of movement of the car. The design of the taillights is relatively flat. Combined with the spy photos of the previous camouflage prototype, we can conclude that the car adopts a penetrating design. In addition, the new car will be equipped with NVIDIA DRIVE Xavier autopilot chip, which makes it have L3 autopilot capability at the hardware level.

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● Jetway X95

　　On the eve of the opening of the 2019 Shanghai Auto Show, we photographed the Jietu X95 real car in advance. The new car will be positioned as a medium-sized SUV and will be launched this year.

　　In terms of appearance, the new car adopts a hexagonal air intake grille, with a dense lattice design inside. The upper and middle position is the English LOGO of Jietu brand, which is attached to a red decorative strip. The upper and lower edges of the grille are surrounded by chrome-plated decorative strips, and the left and right sides are decorated with black paint. The headlight group of the new car has a unique shape and complex internal structure, and the lines near the headlights increase the sense of design to some extent.

　　On the side of the car body, Jetway X95 adopts double waistline design, and black wheel eyebrows and petal-shaped aluminum alloy wheels enhance the sense of movement. On the rear side, the new car has a simple shape with a spoiler above the rear window. At the same time, the new rear door is three-dimensional, with rich horizontal lines and regular taillights.

　　In terms of interior, the new car has absorbed the main design style of Jietu X90 as a whole, and the overall atmosphere is decent. In detail, the main body adopts black as the main color, and a large number of chrome-plated elements are added to embellish the details, which improves the visual texture. At the same time, the new car uses a large-size LCD screen, and most of the control buttons are integrated below it, which has a strong sense of hierarchy. In addition, the new car has a storage compartment in front of the handlebar and a double cup holder in front of the central armrest.

　　Regarding the power part, the official has not disclosed more information. Taking the Jetway X90 as a reference, the new car is expected to be equipped with the same 1.5T engine with a maximum power of 147 HP, which is expected to match the 6MT/8AT gearbox.

0.2 million/200 thousand to buy a gas car or a tram When this issue is raised, it shows that the domestic new energy market has been overwhelmed. After all, in the past, the first choice of consumers was the Japanese Three Musketeers. But now the situation is different, and major car companies are desperately involved. As a result, many large and medium-sized new energy family cars have emerged in the 200,000-class market, including the starter BYD Han, and the latecomers such as Zero Run C01 and Changan Qiyuan A07.

In order to seize the inherent position of this former fuel vehicle, Roewe brought the D7. At present, there are two versions of the new car, EV and DMH. In the noisy domestic market, how will the new car be enlarged? The price is the highlight, and it has fallen below the 130,000 mark.

The price range of the new car is 125,800-176,800, and there are 6 models to choose from. Among them, the EV version is priced at 149,800, and the listing rights are superimposed. The plug-in version is finally sold at 121,800, and the threshold for the pure electric version is 143,800. Today, let’s take the EV version as an example to see what it has besides the volume price.

Pure trams talk about manipulation? Rear drive is the key.

Now every new energy vehicle will have its own label after it comes out, which may be smart, endurance or safety. Roewe D7 EV mainly aims at performance control. At present, most pure trams on the market are in the front layout. Roewe D7 EV, which comes from the pure electric platform of SAIC Nebula, adopts the rear drive structure.

In this way, the front and rear counterweights of the vehicle are more balanced, and the front wheels are only responsible for steering, which makes the vehicle more maneuverable. The new car adopts front McPherson and rear five-link independent suspension system. According to the media feedback of the previous test drive, the support of the whole vehicle in cornering is good. Even if you pass through a mountain road or brake suddenly, the vehicle is relatively stable.

In terms of power output, the whole vehicle adopts VGA six-in-one motor. The maximum power of the system is 155kW, the peak torque is 310N·m, and the zero acceleration takes only 6.5 seconds. Equipped with two Rubik’s cube batteries with different power, the cruising range of CLTC is 510km and 610km respectively. This level is enough to cover daily traffic scenes and alleviate endurance anxiety.

The Rubik’s cube battery, while ensuring long battery life and safety, also lies in the optimization of space and shape. Its thickness is only 110mm, which makes the car more spacious, and the back row has no disadvantages of the previous high platform of new energy vehicles. When you don’t need to think too much about the battery occupying a large space, the degree of freedom in design is relatively higher.

Is it comfortable to play with new energy? Far more than intelligence

When it comes to middle and senior family cars, it is basically inseparable from the creation of comfort. Many old-school players start with space and seats, such as the big sofa we are familiar with. When it comes to new energy sources, the concept of comfort has new extensions, such as intelligence.

The zebra zhixing system, which first made Roewe famous in World War I, has been upgraded. The dual 12.3-inch LCD screens installed in the car are equipped with the latest car system, which has the functions of multi-meaning, talking and executing, and can also realize the seamless flow of mobile phone and car information. With many apps such as iQiyi and Netease Cloud, the entertainment in the car is enriched when the sense of operation is improved.

At the same time, D7 is also equipped with L2 intelligent driving assistance, including eight functions such as ACC full-speed adaptive cruise and AEB automatic emergency braking. With 540 HD panoramic images and other functions, you can have a comprehensive and clear understanding of the state of the vehicle. Through the blessing of software and hardware, the travel safety is guaranteed.

Of course, this is only part of the comfort of new cars, and the space that consumers fancy is another big attraction. The interior structure optimized by Rubik’s cube battery continuously expands the interior seating space. The length, width and height of the new car are 4890/1872/1510mm respectively, and the wheelbase is 2810mm. The car length of nearly 4.9 meters and the wheelbase of more than 2.8 meters make the rear space spacious and comfortable.

For the classic big sofa of the joint venture car in the past, the new car also gives its own gameplay. Mainly from the aspects of material and support to create the comfort of the seat. The seat is covered with a large area of suede, and the interior is filled with 9 layers of materials, matching the quilting process, which makes the whole look comfortable and advanced. Details such as the U-shaped embracing design in the front row bring good support. Coupled with memory, ventilation, heating and other functions, it makes driving more convenient and comfortable.

For the pursuit of cabin comfort, the car also gave other surprises. For example, the main driver has a one-button big lying function, and after the seat is unfolded, it can change into a 1.7m cot every second. For long-distance travel, this function is quite intimate. Of course, after the seat is leveled, it can be changed into other layouts, and the double bed is very suitable for the current camping scene.

Roewe D7, as the first model of "D family", adds a lot of points to the design of the new car. The front of the car adopts a closed front face, and the split headlight design looks very eye-catching. At the same time, a large area of blackened decoration is added to the bottom of the front enclosure, which is matched with the blackened air inlet to make the front face more energetic.

The side adopts a slip-back design to ensure that the rear head space makes the whole car elegant and dynamic. With the concealed door handle, it is helpful to further optimize the wind resistance coefficient.

The tail is a split taillight with personality, which brings high recognition with the upturned duckling tail. The blackened decorative piece at the back surrounding the bottom echoes the front face, which enhances the dynamic properties of the whole vehicle.

Write it at the end

Needless to say, Roewe D7 EV can always find its own direction. Starting with the rear-drive control, supplemented by battery safety, large space and intelligent creation, its image is full and three-dimensional. Combined with the starting price of less than 150 thousand, we found our own breakthrough among the competing products. Of course, the ultimate beneficiaries of product competition are consumers, and the listing of new products means another choice for buying a car.