Mijia app is a Xiaomi smart home management platform. Users can use it to connect various Xiaomi brand smart devices, such as air conditioners, sweeping robots, etc. So how does Mijia app see the power consumption of air conditioners? Let me introduce it in detail for you.

　　How do you see the power consumption of air conditioners in Mijia app?

　　Step 1: First click to open the [Mijia] APP.

　　Step 2: Then click [Air Conditioning Socket].

　　Step 3: Finally, you can check the [Air Conditioning Power Consumption Information].

　　Well, today’s sharing is here. If you want to know more popular information tutorials, come to IT Encyclopedia, collect it quickly, more exciting things are not to be missed!

1905 movie network news Melon eaters must remember that a few weeks ago, the "Yang Mi Fraudulent Donation Incident" caused a stir, which caused a small storm in the entertainment industry about "what should be done to do charity", and Yang Mi was also pushed to the forefront of the trend. This morning (April 12), for the first time, Yang Mi Studio took the initiative to open a large number of screenshots of the dialogue during the cooperation with another responsible person – POC Li Meng of the "White Cane" public welfare activity to help the blind, showing netizens the beginning and end of the "Chengdu Special School Donation", and said that he was the real "deceived party".

Yang Mi starred as a blind girl in "I Am a Witness"

The description shows that before the release of "I am a Witness", Li Meng took the initiative to invite Yang Mi to participate in the donation of blind canes, calling the "White Cane" national public welfare activity for the blind, which aims to raise funds to buy blind utensils, and distribute them to blind people in need across the country for free, caring for the lives of blind people. After confirming his participation in the activity, Yang Mi donated 200 blind canes for the distribution of the "White Cane" activity. Li Meng expressed that as a thank you for Yang Mi’s support, he personally donated 300 blind canes in Yang Mi’s name.

After Yang Mi attended the "White Cane" Beijing press conference, Li Meng said that the blind canes donated by Yang Mi will be distributed to local blind people in the city of Yang Mi’s movie roadshow to increase the social influence of the public welfare for the blind. The roadshow cities inc**********du, Shanghai, Wuhan and other places, but in the end, because other local distribution companies could not arrange the corresponding public welfare link for the blind, only Chengdu did the relevant link. After Li Meng said that 500 canes were in place, and Yang Mi transferred 200 canes to the Beijing Youth Development Foundation, the "Red Dandan Fund".

In the first donation city Chengdu station, Li Meng said that as the first stop of the white cane distribution city Chengdu, because they have spent 400,000 arranged to donate the printer classroom, so the city’s white cane only issued 100, and arranged for student representatives to read a thank you letter, and Yang Mi only need to take a group photo on stage.

Then in front of the Shanghai station in the second donation city, Li Meng said that the issuer could not cooperate without cooperation, and asked the leadership to provide media publicity resources, cancel the Shanghai public welfare publicity, and the follow-up publicity was also interrupted. Li Meng asked many artists in the company about their willingness to participate in different public welfare activities, but did not mention the "white cane" Chengdu station and subsequent donations.

After the incident was exposed in March, Yang Mifang also contacted the recipient and made up for donations of white canes and Braille typewriters.

During this period, Yang Mifang took the initiative to contact Li Meng many times, and Li Meng made it clear: "We are all victims", saying that he was preparing explanatory materials, and would find witnesses, and would explain to Yang Mifang to prove his innocence.

After the "fraudulent donation" report came out, Li Meng said she would sue the Beijing News for false reporting.

　　International Online auto channel News: On December 20th, 10 Xingyue L Raytheon Hi·X hybrid versions set off from the neighboring suburbs of Beijing, spanning several provinces and cities in the north and south, and all successfully arrived in Jiaxing City, Zhejiang Province in the early morning of the next day. The Xingyue L Raytheon hybrid 1300km long battery life challenge was successful. Among them, a Xingyue L Raytheon Hi·X hybrid version driven by Easy Car, the longest cruising range of a tank of oil reaches an astonishing 1426.1km, and the lowest fuel consumption per 100 kilometers is only 3.9L, setting a new record for the lowest fuel consumption of the five flagship SUVs in China.

Fuel consumption performance of xingyue l Raytheon Hi·X hybrid version

　　Long battery life without charging can increase the range of mixing, and the measured average fuel consumption per 100 kilometers is as low as 4.3L

　　Under the guidance of "3060" double carbon target, electrification has become the main development direction in the future, and hybrid vehicles without mileage anxiety are favored more and more. As an important part of electrification development, Geely Automobile, which released Raytheon Power, has successfully entered the first echelon, which will break the monopoly position of Japanese in the hybrid market and rewrite the hybrid market structure.

Xingyue L Raytheon Hi·X Hybrid Edition Endurance Challenge Activity

　　On December 20th, more than 10 media test drive groups drove 10 Xingyue L Raytheon Hi·X hybrid versions. After filling up the oil from the gas station in the neighboring suburbs of Beijing, they sealed the fuel tank with disposable stickers and officially set off all the way south in the morning. In the early morning of the 21st, vehicles participating in the challenge arrived one after another. Under the witness of all challengers, the fuel tanks of 10 Xingyue L Raytheon Hi·X hybrid versions were all intact, all successfully crossed the north and south, and the extreme challenge of 1300km long battery life was a complete success.

Fuel tank seal

　　According to statistics, this challenge spans many provinces and cities in the north and south, and the whole journey exceeds 1300km. According to the on-board recorder, the average fuel consumption of 10 Xingyue L Raytheon Hi·X hybrid versions participating in the challenge is around 4.3L. Among them, the fuel-electric hybrid version of Xingyue L Raytheon Hi X, which is driven by Easy Car, has the longest cruising range exceeding 1426.1km, and the fuel consumption per 100 kilometers is as low as 3.9L, setting a new record for the longest cruising range and the lowest fuel consumption of the current five-seat hybrid SUV, and verifying that Xingyue L Raytheon Hi X fuel-electric hybrid version is a "long-cruising range-extending hybrid without charging", and it is also an HEV model with the strongest power and the lowest fuel consumption in its class.

Xingyue l Raytheon Hi·X hybrid version of oil and electricity

　　The world’s first 3-speed hybrid electric drive transmission DHT Pro+ DHE15 hybrid special engine, the core technology is better than Japanese hybrid.

　　This time, the success of Xingyue L Raytheon Hi·X hybrid version in crossing the north-south limit and challenging 1300km comes from the global power technology brand with five platform advantages and six hybrid industry ceiling technologies — — Raytheon Power and a world-class modular intelligent hybrid platform — — Lei Shenzhi is famous for hi X.

Xingyue l Raytheon Hi·X hybrid version of oil and electricity

　　The DHE15 hybrid engine equipped with the hybrid version of Xingyue L Raytheon Hi·X is the world’s first mass-produced supercharged direct injection hybrid engine, which adopts four advanced technologies: high-pressure direct injection, supercharged intercooling, Miller cycle and low-pressure EGR to redefine the highest standard of hybrid engines. The highest thermal efficiency of the engine is 43.32%, and the coverage rate of high thermal efficiency area is close to 50%.

　　Matching with it, the world’s first mass-produced 3-speed hybrid electric drive transmission DHT Pro has a number of black technology blessings, redefining the new standard of hybrid transmission in terms of fuel saving, driving control and comfort. As the intelligent energy control center of the whole hybrid system, DHT Pro can realize the powerful functions of pure motor drive, oil-electric hybrid drive, intelligent power generation, intelligent energy distribution and 3-speed speed change and torque increase, and output electricity and fuel with "lossless" high quality, making Xingyue L Raytheon Hi·X oil-electric hybrid version the only hybrid vehicle that can realize full-speed domain parallel connection, with a comprehensive power of 180kW and a comprehensive torque of 540 N m.

DHE15 hybrid special engine

　　In addition, the 3-speed hybrid electric drive transmission DHT Pro can be fully combined with GEEA 2.0, a cross-domain integrated intelligent electronic and electrical architecture, and the hybrid system FOTA upgrade is realized for the first time, with up to 20 intelligent driving modes, making the vehicle smarter and more efficient.

Xingyue l Raytheon Hi·X hybrid version of oil and electricity

　　At present, the automobile industry is accelerating the transformation to new energy and electrification. Geely Automobile takes the initiative to change, closely combines the transformation to "new four modernizations" with the goal of "double carbon", and unswervingly develops new energy vehicles. As the first heavy-duty vehicle to start the transformation of Geely Automobile in the era of comprehensive electrification and new energy, Xingyue L Raytheon Hi·X hybrid version has achieved comprehensive transcendence in power, fuel consumption and intelligence, breaking the long-term monopoly of Japanese and Japanese fields on the HEV market and refreshing the cognition that "China technology leads the world" again. It is reported that at the end of the challenge, Raytheon hybrid technology conference and Xingyue L Raytheon Hi X hybrid version test drive will be held in Yiwu factory. On December 25th, Xingyue L Raytheon Hi X hybrid version was officially pre-sold, which also made consumers full of expectations for its listing. (Source: Geely Automobile)

The picture comes from the Internet.

　　"Fresh firewood eggs are 55 yuan per box, Pizza Hut steak is 23 yuan per piece, and pasta is 17 yuan per bag." As soon as the group announcement of the "head of the group" was released on October 26, the residents in the WeChat group responded quickly. In just a few minutes, the buyers had already picked up the long dragon.
　　Simple purchase, timely delivery, time-saving and labor-saving… Online community group buying, as an emerging online shopping model, is mainly carried out by community residents online group buying to place orders, and then unified delivery to the community. It can not only help reduce logistics costs, but also help consumers avoid "difficulty of choice" and effectively improve shopping efficiency.

Social and group buying win-win

　　"The group food group in our community was established last year by the eldest sister who opened the laundry in the community. At that time, many people in the community were there. Group buying was cheap and the dishes were very fresh." Ms. Zhao, a resident of Taiyuan, said that group buying was originally for convenience, but now it has gradually become a habit.
　　In fact, the emergence of online community group buying has already changed people’s traditional consumption concepts. The "head of the group" posted a message in the group that users place orders in advance on demand and can pick up the goods the next day. Through group buying, community residents can get goods at lower prices, while avoiding the time and effort required to go to the supermarket to shop.
　　"Neighbors in the community often post fresh dishes that have been bought by the group in the group. Everyone communicates and interacts together, which not only brings the neighborhood closer, but also allows everyone to have a more intuitive understanding of the items bought by the group, because everyone is familiar with each other, which is different from the kind of online store that brushes praise, which can help everyone avoid pits more effectively." Ms. Zhao introduced that with the increasing pace of life, like most young people, she is increasingly choosing to shop online, especially for food and daily necessities, more consideration is given to price and delivery time.
　　Obviously, social communication is an important driving force for community group buying, which can effectively expand the influence of group buying and attract more customer engagement. But at the same time, social communication also faces some challenges, such as information overload, user churn, trust issues, etc.

Regulation and self-discipline

　　With the growing prosperity of the online community group buying market, large e-commerce platforms and various new players are accelerating their entry into the market, making the community group buying market more decentralized and diversified. For residents of the community, some of the "heads" are familiar neighbors, and more are strangers.
　　"Sometimes people in the group don’t know what link they sent, and they click on it. It’s either a group buying Mini Program or a stranger’s online store." Ms. Zhao said that her group buying is still trustworthy. Instead of shopping in the unknown Mini Program, it is better to place orders on big platforms such as JD.com and Taobao.
　　In fact, people in the online community group buying in the pit is not a few, false propaganda, wrong board, shoddy and a series of problems, but also let many consumers headache. Recently, the General Administration of Market Supervision announced a case involving "community group buying" said that in March this year, because a food store operator exaggerated the ordinary food has disease prevention and treatment functions, inducing consumers to buy, and was finally punished by the local market supervision department, and finally fined 125,000 yuan.
　　Are group buying activities reported? Where does the supply come from? Are there guarantees for delivery and refund?… Faced with these issues, the Shanxi Provincial Market Supervision Bureau issued the "Guiding Opinions on Regulating the Business Behavior of Group buying in Online Communities" (hereinafter referred to as the "Opinions"), which aims to target the business behavior of group buying in online communities, promote fair competition supervision in the online market, realize the whole chain, all fields, and normal supervision before and after the event, and promote the healthy and sustainable development of online community group buying norms.
　　In terms of prohibitive provisions on online community group buying, the "Opinions" clearly pointed out that unfair price behaviors such as low-price dumping, price collusion, price gouging, and price fraud shall not be implemented, and monopolistic behaviors shall not be implemented through monopoly agreements, abuse of market dominance, and illegal implementation of concentration of business operators; unfair competition behaviors such as commercial confusion, commercial slander, and credit speculation shall not be implemented, endangering the market environment of fair competition; false or misleading methods shall not be used to deceive and mislead consumers.
　　Lawyer Liang Yi of Shanxi Shuoming Law Firm reminds consumers that regular platforms are guaranteed in terms of goods quality, distribution, and after-sales, and should give priority to community group buying packages organized by regular online platforms. In the event of the loss of contact of the "head of the group", the delay in delivery of goods, and product quality problems, etc., provide relevant evidence materials to the public security organs, market supervision and other departments in a timely manner to protect their legitimate rights and interests to the greatest extent. At the same time, it also warns group buying platform merchants that they must seriously abide by the "E-commerce Law", "Internet Transaction Supervision and Administration Measures" and other laws and regulations, and strengthen industry self-discipline. Otherwise, they will surely face severe penalties.

Our reporter Wang Yang

Related reading
Expand new consumption channels

　　In recent years, new consumption channels such as online shopping, live streaming, and community group buying have risen rapidly, bringing huge business opportunities to the retail industry. In the first 10 months of this year, the national online retail sales of physical goods increased by 8.4% year-on-year, accounting for 26.7% of the total retail sales of social consumer goods. The rise of new consumption channels is of great significance to promoting the recovery and development of the physical retail industry.
　　The exploration of online and offline has promoted the rise of new consumption channels. During the epidemic, more and more consumers have gradually become familiar with and accepted consumption models such as instant retail and community group buying. New consumption channels provide consumers with a more convenient and personalized shopping experience, which not only reduces shopping costs, but also meets diverse needs. It also prompts online and offline merchants to move from competition to cooperation and achieve a win-win situation online and offline.
　　On the one hand, new consumption channels expand the boundaries of the retail market. Traditional retail markets are limited by geography and time, but new consumption channels break these restrictions and allow consumers to shop anytime, anywhere. This makes the retail market cover a wider consumer group and provides more sales opportunities. Take instant retail as an example. Consumers place orders on online transaction platforms, and offline physical retailers receive orders. From picking and packing to door-to-door delivery, it is basically completed within 1 hour, thus achieving the goal of "relying on local retail supply to meet local immediate demand".
　　On the other hand, new consumption channels have promoted the digital transformation of the retail industry. In order to adapt to the development of new consumption channels, retailers have increased their investment in digital technology and promoted the digital transformation of the industry. Digital transformation not only improves the operational efficiency of retailers, but also provides consumers with a more convenient and intelligent shopping experience. With the help of online platforms, physical enterprises can expand their sales channels. At the same time, the sales data precipitated by online platforms can help physical enterprises operate more finely.
　　We should also note that the rise of new consumption channels has also brought challenges to the retail industry, not only increasing competition, but also putting forward higher requirements for retailers’ data capabilities and supply chain management capabilities. In this regard, the retail industry should actively respond, seize new opportunities and meet challenges.
　　Strengthen research on new consumption channels, gain a deeper understanding of consumers’ needs and shopping habits, and provide strong support for the development of new consumption channels. Faced with the omni-channel competition brought about by "embracing online", physical enterprises should use online to develop business, maintain and expand new consumer groups, reduce commodity distribution costs, and achieve online and offline two-way drainage.
　　Increase investment in digital technology to promote the in-depth development of digital transformation. Improve operational efficiency through digital technology, optimize shopping experience, and provide consumers with more convenient and intelligent services. Online enterprises are not simply "1 + 1" with physical enterprises. They should use big data intelligent recommendation to achieve accurate matching of supply and demand. Continuously strengthen the capabilities of enterprises in traffic support, marketing, digital systems, etc., to meet the diverse needs of consumers.
　　Strengthen supply chain management, improve supply chain flexibility and responsiveness. Strengthen cooperation with suppliers to ensure product supply and inventory balance.
　　New consumption channels have also played an important role in driving consumption expansion, industry innovation, and social employment. The retail industry should seize new opportunities and continuously expand and make good use of new consumption channels by strengthening research, increasing investment, and strengthening cooperation. This will promote the consumer market to better meet consumer demand with richer and more innovative business models and consumer categories, and stimulate new consumption.

Feng Qiyu

1. Goldman Sachs and UBS released reports optimistic about China’s economic growth prospects.

Foreign financial institutions such as Goldman Sachs and UBS recently released their respective reports on China’s economic outlook in 2024, predicting that China’s economy is expected to continue to pick up and improve in 2024. From the perspective of the troika, consumption has maintained recovery, investment has continued to increase, and exports have improved. (Xinhua News Agency)

2. The latest voice of the Ministry of Commerce on new energy vehicles

The spokesperson said that the Ministry of Commerce will do a good job in three upgrades in the fourth quarter to further promote the stability and quality of foreign trade: First, enhance the efforts of enterprises to expand market services, give full play to the trade promotion role of exhibition platforms, and increase support for enterprises to participate in domestic and foreign exhibitions, facilitate cross-border business personnel exchanges, and ensure the efficient and smooth transportation of foreign trade goods; The second is to improve the level of foreign trade innovation and development.Promote the introduction of special policies to promote trade cooperation in new energy vehicles and improve the development level of processing trade., carry out the assessment and evaluation of cross-border e-commerce comprehensive test area, and give full play to the demonstration and leading role of excellent cross-border e-commerce comprehensive test area; The third is to improve the level of foreign trade financial services, promote the increase of import and export credit support, increase support for small and medium-sized micro-foreign trade enterprises, expand the underwriting scale and coverage of export credit insurance, and escort enterprises to explore the market. (Cailian)

3. Economic Daily: Work together to curb the chaos of auto loans.

The frequent occurrence of automobile loan fraud cases has become a major problem in the automobile industry. Similar cases are common, and some cases even cost more than 100 million yuan. This behavior not only brought huge losses to auto financing companies, but also seriously affected the healthy development of the auto market. Auto financing companies and auto dealers need to be more strict and meticulous in customer qualification examination and loan approval process. For any abnormal trading behavior, there should be more acute vigilance and strict review mechanism. For consumers, when buying a car, they should know the information of the car in many aspects, including the source, price and quality of the car, and try to choose a car dealer with brand guarantee. Don’t blindly trust some unreliable merchants because of the greed for cheap. In addition, government departments should strengthen the supervision of the auto finance industry and establish a cross-departmental and cross-regional cooperation mechanism. (national business daily)

4. In 2023, it is estimated that the car sales will reach 29.5 million units, a record high.

Cui Dongshu, Secretary-General of the Association, issued a document saying that in 2023, the automobile market in China is facing a gradual improvement trend. In January and February, the automobile market was greatly affected by the Spring Festival factor and the withdrawal of subsidies. From March to May, driven by last year’s low base, the overall year-on-year surge; Strong export and domestic demand from June to October promoted high growth. The recovery of commercial vehicles in China automobile market is strong, and the passenger car market continues to improve due to the fall of real estate. With the increase of policy guidelines for the automobile industry at the national level and the further stabilization and expansion of automobile consumption, the growth of the automobile market in October exceeded expectations. Recently, the domestic consumption and export of passenger cars have contributed a lot, and the overall automobile market has continued to strengthen. It is expected to reach 29.5 million units in the whole year, a record high. (Multiplication Association)

5, "China Intelligent Networked Automobile Technical Regulations" automatic driving evaluation rules released.

Recently, the Automobile Evaluation Management Center of China Automobile Technology and Research Center Co., Ltd. released the automatic driving evaluation rules of China Intelligent Networked Automobile Technical Regulations. The automatic driving evaluation rules released this time mainly include two parts: "real road performance" and "realizable function". "Real road performance" mainly evaluates three aspects: safety guarantee, driving experience and traffic efficiency. "Realizable function" mainly evaluates basic scenes and complex scenes during the use of autonomous driving, and comprehensively considers the safety, comfort, efficiency, takeover time and minimum risk strategy of autonomous driving system. China Intelligent Networked Vehicle Technical Specification will be implemented step by step, and a complete evaluation system is expected to be launched in 2025. (Xinhua News Agency)

6, waste lithium battery recycling to be standardized

In recent years, with the rising price of metal raw materials such as lithium, the recycling industry of waste lithium batteries has become a "hot" track. Experts and enterprises interviewed said that the recycling of waste lithium batteries can not only solve the environmental problems brought by retired lithium batteries, but also help to make up for the shortage of key mineral resources such as lithium, cobalt and nickel in China. On the occasion of the "retirement tide" of power batteries in new energy vehicles, efforts should be made to standardize recycling channels, formulate industry standards and strengthen supervision to promote the benign development of waste lithium batteries recycling industry. (Economic Information Daily)

7. Tsinghua and other 985 universities offer HarmonyOS courses.

21 985 colleges and universities including Tsinghua University, Shanghai Jiaotong University and Harbin Institute of Technology have all offered courses on Huawei’s HarmonyOS system. From the courses offered, the main contents are HarmonyOS principle and application development course, Web programming technology course based on HarmonyOS, intelligent system new engineering course integrating HarmonyOS technology, etc. It is reported that this kind of course is a collaborative education project of industry-university cooperation between Huawei and universities under the guidance of Ministry of Education of the People’s Republic of China. (First Electric)

8. The production line of the world’s first 256-line gauge lidar will be put into mass production soon.

Dr. Li Yuan, CEO of Beixing (Beijing) Photonic Technology Co., Ltd. recently revealed that the world’s first production line for mass production of 256-line car gauge lidar jointly built by Beixing and Jabil has been basically completed and will be officially put into production in the near future. This means that the mass-produced car gauge lidar with the highest number of lines in the industry is about to usher in mass production. According to Dr. Li Yuan, this is a highly automated production line with digital control, which can realize the automated production of more than 100 laser radar core processes, and meet the mass production requirements of multi-model high-precision laser radars, with a total annual production capacity of more than 300,000 units. (First Electric)

9. Guangzhou will restrict the passage of electric bicycles in some sections.

From December 15th, Guangzhou will restrict the passage of electric bicycles in some sections. If the initial plan is fully implemented, the daily needs of residents such as take-away delivery and picking up children from school will be affected in the restricted area, so this plan is controversial. (Caixin. com)

10. OpenAI confirmed the development of GPT5, which may have super intelligence.

OpenAI has started to build the next generation artificial intelligence model ChatGPT 5. Sam Altman, CEO of the company, confirmed the news and claimed that this model may have super intelligence, but to achieve this goal, it needs further investment from its long-term partner Microsoft. Altman also said that technically, it is difficult to accurately predict what new functions and skills the model may have. (First Electric)

11、NVIDIA releases new generation chip H200.

On the evening of November 13th, Beijing time, NVIDIA released a new generation of artificial intelligence (AI) processor H200. This is a graphics processor (GPU) designed to train and deploy various artificial intelligence models. The new H200 GPU is an upgraded product of the current H100, which integrates 141 GB of memory. When used for reasoning or generating answers to questions, the performance is improved by 60% to 90% compared with H100. (Sina Technology)

12. US solid-state battery developers have delivered the first batch of samples to BMW.

Recently, Solid Power, Inc, an American developer of solid-state battery technology, announced in the company’s third-quarter financial report that its first batch of sample A batteries had entered the stage of loading verification. According to the press release, Solid Power has delivered the first batch of A-1 electric vehicle batteries to BMW, and revealed that the delivery of BMW’s demonstration car project is on the right track, which means that the company’s solid-state batteries have officially entered the stage of loading verification. (Cailian)

13. BYD looks up to the official map of the Yi Sifang concept car.

BYD’s Lookup Auto will release the Yifangfang concept car at this Guangzhou Auto Show. In terms of appearance, this test drive is modified on the basis of Lookup U8. The whole body adopts hollow design, even the front windshield is omitted, and the center console and other configurations are removed inside, and the rear row is covered with roll cages. According to reports, this concept car is mainly to show the special features of the easy square technology. The steering column and brake calipers are removed, and the steering and braking of the vehicle are completely realized by the precise control of the four motors by the easy square platform. (First Electric)

14. The life of zinc battery is greatly increased, and it is expected to be comparable to lithium battery.

Compared with lithium-ion batteries, zinc-ion batteries have the ability to store a lot of energy and the risk of fire is lower. However, repeated charge and discharge cycles often lead to the formation of dendrites on the surface of zinc, thus reducing the life of the battery. The research team combined the biopolymer xanthan gum with the ionic conductive polymer to form the protective film of the battery electrode. The protective film is rich in oxygen functional groups, which can make zinc evenly deposited on the electrode surface, and the dendrite problem is obviously alleviated. Even after repeated charge and discharge for 200 days, the film shows remarkable stability. (First Electric)

15. China’s first lithium battery with wide temperature range appeared at the Hi-Tech Fair.

The 25th China International Hi-tech Fair, or Hi-Tech Fair, is being held in Shenzhen. At this high-tech fair, the research team of China Academy of Sciences brought a wide-temperature lithium battery that can be used normally in the range of minus 70 degrees Celsius to plus 80 degrees Celsius, providing technical support for the use of new energy vehicles in extreme temperatures such as winter. (First Electric)

Author: why

Source: First Electric Network (www.d1ev.com)

　　Guoneng established a joint venture with Koenigsegg, Weilai planned to issue 650 million US dollars of convertible bonds, Weimar signed a cooperation with Meituan by taxi, Baiteng announced that it would no longer set up the post of president, and the price of Tucki G3 increased by 20,000-34,000 yuan.

　　Guoneng establishes joint venture with Koenigsegg.

　　On January 29th, US time, Koenigsegg Automotive AB, a Swedish supercar company, sold 20% of its shares to NEVS. NEVS, a Swedish electric vehicle company controlled by Evergrande, acquired Saab in 2012.

　　Recently, Evergrande invested US$ 172 million to establish a joint venture with Koenigsegg, in which Guoneng Electric Vehicle Sweden Co., Ltd., a subsidiary of Evergrande, holds 65% and Koenigsegg holds 35%.

　　Christian Von Koenigsegg, CEO of Koenigsegg, said: "Koenigsegg is using our unique technology to explore new areas and explore and develop new products. This partnership will create excellent conditions for the development of the Koenigsegg supercar market, and at the same time enable us to enter an undeveloped market together with NEVS. "

　　On the same day, Koenigsegg announced that Guoneng Electric Vehicle will set up a joint venture with it to produce cars by using the Saab automobile factory previously acquired by Guoneng Automobile. Guoneng Automobile will invest 150 million euros (US$ 172 million) in Koenigsegg.

　　Weilai plans to issue $650 million convertible bonds.

　　On January 30th, Weilai issued $650 million in convertible bonds.

　　Convertible bonds are a cheaper financing method, because coupon rate is low, and bondholders can choose to convert bonds into company stocks at a set price in the future. This stock mechanism provides investors with fixed income and is expected to profit from the rise of the issuer’s share price.

　　Bank of America Merrill Lynch, Citigroup, Credit Suisse, Deutsche Bank, Goldman Sachs, JPMorgan Chase, Morgan Stanley and UBS are the joint bookkeepers of the transaction.

　　Wei Lai said that according to market and other conditions, it is planned to issue convertible bonds due in 2024 with a total amount of 650 million US dollars. The company intends to grant first-time bond buyers a 30-day option to purchase up to an additional $100 million in bonds.

　　The proceeds from the sale of convertible bonds are planned to pay for cost-limited call transactions and zero-strike call option transactions, while the remaining funds will continue to be used for research and development of products, services and technologies, production facilities and promotion of supply chain, sales and marketing and other working capital needs.

　　As one of Weilai’s shareholders, Tencent Holdings Limited and Gaoyao Capital Management Limited are expected to purchase convertible bonds of up to US$ 30 million and US$ 10 million respectively.

　　Weilai issued a statement saying that the convertible bonds issued this time are priority bills. It can be converted into American Depositary Receipts (ADSs) of the company, which will expire on February 1, 2024, and it is stipulated that unless certain events happen in the company, the purchaser shall not repurchase, redeem or convert according to its terms before this date, and the company shall not redeem the notes in advance.

　　At the same time, it is stated that under certain conditions of the enterprise, the bill holder can ask the company to buy back all or part of the bill in cash, and the bill holder can convert his bill according to his option from the second business day before receiving the redemption due date.

　　After the conversion, the company will deliver ADSs to the converted holder and pay cash instead of interest rate. The interest rate, initial conversion rate and other terms of the bond will be determined at the time of pricing.

　　Weimar and Meituan signed cooperation by taxi

　　On January 30th, Weimar Automobile and Meituan took a taxi to reach a strategic cooperation. This cooperation has built a perfect new retail system, covering many consumption scenarios including car purchase, car use and car rental.

　　In this regard, Meituan said that Meituan taxi and Weimar have already started cooperation in Shanghai. Since January 21st, Meituan taxi users in Shanghai have been able to hit the cooperative Weimar car. This cooperation is the first time that Meituan has taken a taxi to join hands with a car host manufacturer, and the two sides will jointly explore a better user travel experience.

　　Since 2018, the travel brand of Weimar Automobile, namely Guest Bank, has gradually begun to lay out travel services including public charging, urban shared car rental, travel shared car rental and online car rental. Through this cooperation, Weimar Automobile introduced its first mass-produced pure electric SUV EX5 to Meituan taxi platform, trying to introduce new retail into the online car consumption scene.

　　Meituan taxis open up traffic, big data and product operation capabilities, provide users with connections, and pre-position Weimar cars from low-frequency new retail experience links to users’ high-frequency daily travel scenarios.

　　Baiteng announced that he would no longer set up the post of president.

　　On January 29th, Baiteng Automobile announced the latest resolution of the board of directors on the adjustment of corporate governance structure.

　　The company will set up the positions of chairman and CEO, instead of the position of president. The chairman will be Dr. Carsten Breitfeld and the CEO will be Dr. Dr. Daniel Kirchert.

　　As the co-founders of the company, Dr. Bi Fukang and Dr. Daniel Kirchert will work closely together to lead the company’s strategy formulation and achieve this year’s core goal, that is, to achieve the high-quality mass production of the first pure electric SUV Batten M-Byte as planned. The appointment takes effect from now on.

　　Under the new corporate governance structure, the chairman’s main responsibilities are to coordinate all shareholders to support the company’s development, preside over the formulation of medium and long-term business development plans and product strategies, and preside over board meetings and shareholders’ meetings; The main responsibility of the CEO is to preside over the daily operation of the company and implement the decisions of the board of directors.

　　The price of Tucki G3 increased by 20,000-34,000 yuan.

　　According to the official news of Xpeng Motors, the price of Xpeng Motors G3 after subsidy has been adjusted from February 1st, and the unified price after subsidy has been adjusted from 135,800 to 165,800 yuan to 155,800 to 199,800 yuan. The price increase range is 20,000-34,000 yuan.

　　Tucki G3 is positioned as a pure electric compact SUV, equipped with a permanent magnet synchronous motor with a total power of 145kW, and uses ternary lithium battery as the driving power supply. According to official information, the 0-50km/h acceleration time of Tucki G3 is 3.7 seconds, the cruising range of constant speed is 550km, and the cruising range of NEDC is 365km.

　　At the same time, Xpeng Motors has also made great efforts to lay out infrastructure such as charging stations. By the end of 2018, Xpeng Motors has signed contracts to lay out more than 100 charging infrastructure facilities called "super charging stations" in more than 10 first-and second-tier cities such as Beishangguangshenhang.

This article first appeared on WeChat WeChat official account: auto business review. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

On May 31st, the global launch conference of Chery TIGGO Tiggo 9 was held in Beijing, and five models were launched, including the leading version, the deluxe version, the distinguished version, the ultimate version and the flagship version, with an official guide price of 152,900-203,900 yuan.

Tiggo 9 is the first model built by Chery Automobile based on the Mars architecture-super hybrid platform, which integrates the most advanced product technology and configuration points of the Tiggo family. Its launch is an important node for Chery to start a new global journey in the new era.

Since the listing of the first generation of Chery Tiggo, it has always reflected the development and evolution of domestic automobile brands and is a witness to the rise of domestic brands. The brand-new Tiggo 9 listed this time will bring users a higher quality and higher value life experience through the global upgrade with the strength of "9 leapfrog comforts +3 flagship qualities".

As one of the earliest global car companies in China, Chery Automobile has been the export champion of China passenger car brand for 20 consecutive years, and has become the "China business card" loved by users in more than 80 countries and regions around the world. As the pioneer and forerunner of self-owned brand SUV, the Tiggo series has achieved the brilliant achievement of "300W+ global users" since its birth 18 years ago.

Wuhu Daily reporter Zhao Dandan

　　　On April 12, 2023, at the press conference in Chengdu, the new luxury all-around SUV was officially launched, with a price of 189,800 yuan. From now on, users can order through Krypton APP, Krypton official website, Krypton Center and Krypton Space in major cities in China.

　　At the press conference, Extreme Krypton X showed the first five configurations in the industry, the only 20 configurations at the same level, and more than 100 standard systems. An Conghui, CEO of Extreme Krypton Intelligent Technology, said that based on the luxury experience needs of users around the world, Extreme Krypton X has completely subverted the five core areas of design, performance, safety, space and configuration, aiming at the compact luxury market with the largest volume in China and even the world, creating a new standard for the compact luxury market and setting a new benchmark for the industry.

　　Led by the world-renowned designer Steve Sielaff, Extreme Krypton X adheres to the design attitude of "originality is justice" that the Group has always adhered to, and combines the design concept of "unbounded city" with forward-looking scientific and technological innovation technology to interpret the original innovative luxury beauty of the compact luxury car market. For the first time in history, Krypton X applied the forward-looking design of the concept car to a compact luxury car. The frameless door design, frameless electric exterior rearview mirror, hidden electric charging flap, and even the water cut on the window glass were "smoothed" by the designer at any cost. You can also choose an electric door without a door handle and the technology of an ultra-luxury brand like aston martin to create an extremely pure body profile. The simple logo of micron electroforming process is only half the original thickness, and the metal relief texture is more refined and the artistic texture is sublimated again.

　　Extreme Krypton X has designed the industry’s first intelligent B-pillar interaction system, which integrates ToF 3D camera and a multimedia touch screen. Users can easily unlock and lock the vehicle through facial recognition, and the display content on the B-pillar screen can also be directly related to the scene mode, which can easily and quickly complete the intelligent interaction inside and outside the vehicle. Later, more personalized functions can be created through OTA.

　　In order to better meet the needs of compact users, Krypton X starts from the space pain point of target customers, breaks the traditional bondage and realizes space super-transformation. According to the survey, the utilization rate of the rear row space of the original compact model on the market is less than 11%. Krypton X has transformed the rear middle seat used at low frequency to create the first four-seat model in the compact luxury market. Through electric adjustment, the rear row seat can be folded up with one button, and the fixed central armrest has also been transformed into an imaginative and intelligent island, so that the limited space can be completely opened and the space flexibility can be further improved.

　　Zero-speed 3.7s, 5.7L large-capacity embedded refrigerator, the first 14.6-inch electric sliding smart screen and 4D cloud zero-gravity seat of the same class, and nearly 100,000 delivered batteries with zero fire & HELIP; … The new luxury of Krypton X debuted, creating a new market standard with the highest standard of Krypton safety in the industry and becoming a representative model leading the compact luxury car market.

　　On May 20th, the 2021 China International Intelligent Communication Forum, with the theme of "Intelligent Communication in the New Era", hosted by the Central Radio and Television General Station and the People’s Government of Jiangsu Province, kicked off in Wuxi, Jiangsu. Vice Minister Publicity Department of the Communist Party of China, Director and Editor-in-Chief of the Central Radio and Television General Station, Shen Haixiong, Deputy Secretary of jiangsu provincial party committee and Governor Wu Zhenglong attended the opening ceremony of the forum and delivered speeches. Huang Qin, secretary of Wuxi Municipal Party Committee, delivered a speech at the opening ceremony, and Du Xiaogang, deputy secretary of Wuxi Municipal Party Committee and mayor, delivered a keynote speech. A number of industry experts and scholars, entrepreneurs and representatives of Chinese and foreign media gathered in Wuxi to talk about the new future of intelligent communication. Zhang Wenlin, President of Huawei’s Strategy Department, attended the main forum and delivered a keynote speech entitled "Digital Technology Accelerating the Transformation and Upgrading of Media Industry".

　　Zhang Wenlin, President of Huawei’s Strategy Department, delivered a keynote speech on "Digital Technology Accelerating the Transformation and Upgrading of Media Industry" in the main forum.

　　First, the era of ultra-high-definition video has arrived, and it is accelerating towards 4K/8K and richer experiences.

　　On March 1, 2019, the Ministry of Industry and Information Technology, the State Administration of Radio and Television and the Central Radio and Television General Station jointly issued the Action Plan for the Development of Ultra HD Video Industry (2019— 2022). The overall goal of the action plan is to vigorously promote the development of ultra-high-definition video industry and its application in related fields in accordance with the overall technical route of "4K first and 8K second". In September, 2020, HDRVivid, the key technical standard of ultra-high definition video industry in China, was officially announced. In the Spring Festival Evening of 2021, the world’s first 8K ultra-high-definition TV live screen was fresh in memory. The era of ultra-high definition is coming. The penetration rate of family 4K TV in China has exceeded 70%, and the number of families with 4K receiving ability has reached 200 million.

　　Technological changes have driven the development of the industry, and the requirements for efficiency, quality and computing power in film and television production have been greatly improved. Driven by the demand for accelerated remote collaboration in the epidemic, it is accelerating the overall cloud. Taking film and television works as an example, from Avatar in 2009 to Alita in 2019, the number of special effects shots doubled, and the requirements for calculation and storage increased by more than four times; There are also super variety shows, the number of shots is increased by 10 times, the quality is required to start at 4K, the production time is required to be shortened, and the parallel computing is required to be improved by 10 times. Starting from supporting the efficient production of content, AI will completely change the future creation and production mode, from the production end to the consumption end. There are a lot of pain points that need to be solved by AI intelligence in the whole process of current content production, and the changes in the future film and television industry need innovative technical support.

　　Second, the ultra-high-definition industry will be scaled up to promote technological innovation and industrial transformation.

　　Throughout the 14 th Five-Year Plan, a new round of scientific and technological revolution and industrial transformation is accelerating, and the deep integration of virtual reality technology and digital technologies such as the Internet, big data, artificial intelligence and 5G is having a profound and extensive impact on the economic and social development process. In recent years, the policies and plans of the General Administration of Radio and Television and the Film Bureau have clearly put forward the requirements for technology and industrial development, and the core points to four aspects: open innovation, deepening development, all-round promotion and industrial upgrading.

　　Huawei is deeply involved in video media technology and continues to innovate: In the past 25 years, from multimedia communication to video products serving radio and television/operators, it has gradually built the video development capability of the whole process and industry, and through in-depth and comprehensive research on audio and video basic technologies, it has been actively contributing to and promoting the formulation of open and innovative industrial standards and international standards with innovative technologies, and promoting industrial upgrading.

　　The key basic technology of ultra-high-definition video is firstly HDR. Since the release of the HDR standard by the Ultra-high-definition Alliance, the HDRVivid industry has become increasingly mature: commercial products in all sectors of the industry have been fully launched, and all mainstream manufacturers in all sectors will launch products and contents supporting this technical standard during the year, greatly enhancing the visual experience of consumers; Then there is DRM, the key guarantee technology of ultra-high-definition industry: multilateral enterprises in the industrial chain jointly build a trust center DTA, creating an open standard, transparent and credible service model for global multilateral cooperation; Domestic and foreign manufacturers have participated in it, and the ecosystem has become increasingly mature, escorting the security of ultra-high-definition content.

　　At CCTV main station ‘ 5G+4K/8K+AI’ Driven by the strategy, the whole industry is accelerating the comprehensive technological upgrading and transformation such as IP and cloud. The ultra-high-definition video production and broadcasting platform built by CCTV will form an ultra-high-definition program production capacity with an annual output of 10,000 hours (including new media and TV terminals), which will greatly promote the large-scale application of ultra-high-definition content, and then promote new business models such as live broadcast of ultra-high-definition TV theaters, support unified distribution for various end users, and accelerate the development of industrial integration.

　　Three, industrial change to stimulate technological breakthroughs, business innovation chain reaction

　　With the advent of the 5G era, the audio and video industry will realize digitalization, networking and intelligent upgrade. The access of 5G technology will bring new changes to film and television shooting. Media shooting can be made directly on the cloud. Since the National Day military parade of CCTV in 2019, the technology of 5G back transmission after shooting has taken the lead. At present, the technology has gradually matured. Huawei can provide more than 500M of stable bandwidth through 5G super uplink capability, and at the same time, it can provide 1G uplink capability next year, which can be widely used in all kinds of media shooting and live event scenes. By shooting the production scheme on the cloud through live broadcast, the cost of single live broadcast can be reduced by 60%. At the same time, because the live shooting brought by 5G jumps into the cloud, virtual shooting will redefine the shooting mode: by constructing a three-dimensional digital twin space of film and television content, the background of the calculated content can be combined with the physical image of the real shot, which will greatly improve the manufacturing efficiency in the early and late shooting. AI drives motion capture/voice/digital twins/light/spatial positioning and other functions to comprehensively improve the efficiency and quality of film and television content creation.

　　The key to upgrading the 4K/8K content production and broadcasting is IP transformation. The media matrix will lead the IP transformation of TV station production and broadcasting, and support 2000 channels of 4K/8K content production and broadcasting in the traditional SDI mode, which requires 32 cabinets and 4 tons of heavy copper cable. The MediaFabric jointly innovated by Huawei and CCTV can complete the same task with two cabinets and about 100 kilograms of optical fiber, and support flexibility and scalability, and support future-oriented evolution.

　　The application of technologies such as 5G, IP, cloud and AI in the process of ultra-high definition has contributed to the chemical reaction of business innovation. For example, the free viewing angle in the ultra-high-definition field is becoming a bright spot and hot spot in the industry. The Spring Festival Evening "Heroes of Heaven and Earth" has a high-quality image quality and a full-time 4K free viewing angle, bringing a new viewing experience and rich application scenarios.

　　Fourth, cloud-based technologies and services have brought about changes in production, processing and distribution models.

　　There will be three revolutionary services on Huawei Cloud:First, digital content is fully produced on the cloud, and various tools such as modeling interaction are efficiently scheduled and operated on the cloud through large-scale flexible computing power; Huawei and its eco-partners are steadily advancing the innovation of cloud production process services, which were officially released together with their partners at the Shanghai Film Festival in June this year. The second is the production on the 4K variety cloud. Based on the production practice of "Sister Riding the Wind and Waves", Huawei Cloud can realize the simultaneous editing and processing of hundreds of video streams through mature technologies such as real-time processing of proxy files and original files, which greatly accelerates the production efficiency in the later stage of variety. Third, making real-time generation services on the digital people cloud, which will produce film-and-television digital people with anthropomorphic characteristics and real digital twin figures, will be applied to the field of TV variety for the first time, and more innovative scenes such as lifelike digital twin program hosts will greatly enrich the content creation mode. There will be a famous host’s digital twin in the year, so please look forward to it.

　　The mature services on Huawei Cloud are also constantly innovating and promoting the development of ultra-HD industry;Intelligent repair function, with accurate AI algorithm to help high-quality, efficient content repair and quality improvement, while improving video quality, enhance users’ willingness to watch. More than 500 films and videos have been restored.

　　Explore a new mode of publishing on the cloud;Support the film distribution field to quickly enter the digital service era from the hard disk mailing era. In the field of distribution, there are still many difficult problems in the distribution of the film industry. At present, the distribution for urban cinemas still adopts the mode of hard disk delivery, which is high in cost, easy to damage, low in security and unable to be flexibly scheduled. The cloud service based on timely error correction and security guarantee of Huawei Cloud greatly improves the flexibility, timeliness and security of film distribution.

　　5. New market space: integrating innovation and providing the ultimate experience for more users in a timely manner.

　　The second live mode is about to provide services in a normal and large scale. It is expected to provide users with more and better enjoyment in cinemas, theaters and various venues that can provide the ultimate experience of film and television content.

　　The new home theater will create the second largest cinema market. Through revolutionary experience upgrading, convenient and flexible installation and civilian price, it provides a brand-new video business experience for home users. The AiMax business operation practice of Huawei video and smart screen proves that high-quality home theater experience will stimulate three times the viewing volume, increase the willingness to pay by two times, and incite huge commercial value.

　　Generally speaking, under the general trend of the accelerated development of ultra-high-definition industry, various technologies have been iteratively developed, which has spawned various business innovations and business model innovations, and constantly opened up new markets. This will promote the chain reaction of innovation in all aspects of the industry, which requires the joint efforts of the entire industrial ecological partners and the government to provide necessary conditions and convenience for the cluster development of the industry. In this process, Huawei will focus on technological innovation, join hands with partners, actively promote the development of ultra-high-definition technology and industry, and create full-process technological innovation with the support value of 5G, IP, cloud and AI to help the digital transformation and industrial upgrading of the film and television industry in the ultra-high-definition era.

　　"There is so much meat in it, and the meat pieces are big. It’s really great value." In the live broadcast room, a female anchor gulped a fast food product at the camera; In the comment area, fans also brushed out praises and prepared to place orders; Outside the live broadcast room, zhangxin (pseudonym), a commodity operator, was extremely excited, expecting to sell out 60,000 products prepared through this live broadcast.

　　But contrary to expectations, the live broadcast only sold less than 1500 items. Tens of thousands of yuan in membership fees and 60,000 pieces of stock, zhangxin paid nearly 900,000 yuan. After this campaign, he lost confidence in the live broadcast.

　　Recently, a number of stars live broadcast goods "overturned", and it was revealed that after charging high fees, the goods sold were pitiful. Zhangxin is the epitome of many merchants who are looking for live broadcast to bring goods, hoping to sell goods through live broadcast. However, in the end, it is not a sharp increase in sales, but a big pit of data fraud, rhythm of billing, membership fees, high sales volume and high return rate.

　　Pay first

　　A membership fee of 100,000 yuan does not guarantee sales.

　　Holding a mobile phone to pay attention to the live delivery of goods on multiple platforms has now become the norm in zhangxin. The competing products sold nearly 9,000 items in the lively live broadcast, which once again stimulated zhangxin’s nerves. "Our products are more real than their materials, and the visual impact in the live broadcast will be even greater. I think it is definitely better than competing products, so I want to take a chance."

　　Zhangxin found a number of e-commerce companies, many of which listed their experiences of cooperating with many big anchors, and told him that "the strength of the company need not be worried".

　　In zhangxin’s view, the selection of the big anchor will certainly be very strict, and how to get the goods directly into the live broadcast room is his most concerned issue.

　　"These are small things. In a word, if you give me the product, we can let them broadcast it." A staff member of a new media company doing live broadcast said. However, before the live broadcast, you need to pay a certain fee to become a senior member of the company. The annual membership fee is 100,000 yuan. After becoming a member, you can receive the big anchor.

　　Several anchors listed by the staff made zhangxin excited, and his mind dreamed of the scene that the goods were sold out. The staff further said that many brands now find live broadcast companies, which is to sell a large amount of products. The purpose is to let dealers see the sales volume of products, or to attract the attention of the capital side, and then get financing.

　　"The strength of our company is here, you have to believe us." When zhangxin asked whether the docking head anchor and the guarantee of a certain sales volume would be written into the contract, the reply he got brought him back to reality. "I almost took out 100,000 yuan, but trust and distrust are not a concept in the contract."

　　The reporter contacted two small-scale live broadcast companies, all of which signed a number of anchors to broadcast live on different platforms. Instead of membership fees, they charged "pit fees" ranging from two to three thousand yuan. The reporter said that there are goods that need to be sold by live broadcast. After many times of communication, a live delivery company said that after paying the pit fee, it can carry out live delivery in its company account, and designed the development path of the goods for the reporter. "Live broadcast can’t be anxious. You can do live broadcast for half a year in the live broadcast room. After accumulation and word of mouth, when the brand is almost done, you can sell the brand. Then find the next outlet and make the next brand. How happy you will be then. "

　　A merchant who used to bring goods in this way said that two or three thousand yuan is not much, which is nine Niu Yi hairs compared with the expenses of many big anchors, which often cost hundreds of thousands. "But after paying the pit fee, I found that I couldn’t sell the goods at all."

　　Low sales volume

　　Stock 60 thousand pieces and sell 1500 pieces

　　After many searches, zhangxin thought he had found a reliable live delivery company. After doing market research, the live delivery company believes that there are inconveniences in the goods. This fast food product needs containers to eat, but it is not provided in the goods.

　　The staff said that products can be sold through the company’s large size, and they should be warmed up first, but don’t expect a sharp increase in product sales. After the sales volume is good and the fans approve it, all the products will be sold through other accounts of the company. Zhangxin approved of this arrangement, and after finalizing the 60,000 yuan fee and some details, he brought two boxes of goods to the live broadcast company.

　　Two hours before the broadcast, zhangxin fidgeted and kept brushing the live room of her mobile phone. "Many large anchors were broadcast live that night. I was under great pressure and worried that fans would be diverted."

　　It was not until five minutes before the broadcast that Zhang Xin knew that his product was the last one in the live broadcast, and the company had promised him that it would be broadcast live in prime time. "Everyone spent all their money before, and at the end of the day, there was no money in their pockets, so they bought my products. This is not prime time. "

　　Although very helpless, zhangxin has been unable to change. After the broadcast, he has been paying attention to the live broadcast content and found that four or five competing products appeared in this live broadcast room at the same time that day.

　　More than two hours after the broadcast, the anchor took out the products from zhangxin and began to recommend them. He jumped up from his chair, applauded and shouted: "There are 20,000 people in the live broadcast room, come on."

　　"There is a lot of meat and big chunks, which is too cost-effective." The anchor is eating his product and evaluating it. The comments in the live broadcast room were gradually brushed up. zhangxin became more and more excited outside the live broadcast room, gnashing his teeth and shouting: "Traffic, why can’t it be rushed?"

　　The anchor began to count down to "3, 2, 1, on the shelf." 639 pieces and 763 pieces … … Until 1000 pieces, the final product sales were fixed at 1478 pieces. After the live broadcast, zhangxin sighed, and he prepared 60,000 items for the live broadcast. And he has invested nearly 900 thousand yuan in the process of finding live broadcast and stocking. "The live broadcast can’t be taken out. These goods are enough for my family to eat for ten years."

　　Zhangxin’s experience is the epitome of many businesses looking for live delivery. Mr. Liu also carried goods through 9 anchors of 7 live delivery companies, but sold more than 60 goods in total. "For half a day, not only didn’t sell much goods, but also took a lot of ‘ Pit position fee ’ . From the beginning of self-confidence, I am exhausted now, and I don’t have so much hope for live broadcast. "

　　There are many routines

　　Comments with rhythm, brush the bill first and then return it.

　　According to the reporter’s investigation, many live delivery companies have indicated that they can "create an atmosphere" in the live broadcast room. Control multiple mobile phones through a computer, and use many accounts to brush comments in the live broadcast room with rhythm. "After the fans entered the live broadcast room, they saw that the live broadcast room was so lively, and many fans had herd mentality, which would lead to large-scale purchases."

　　A staff member of a live delivery company said that in the live broadcast, you can not only brush the comments with rhythm, but also drive fans through purchase behavior. As soon as the product is put into the live broadcast room, it will show how many people are buying, and this information display can also be operated. "Now some consumers don’t care whether the product is good or not, but only look at temporary needs and the price is right. When they see someone buying it, they will follow suit. These people are ‘ Leek ’ 。”

　　It is not only fans who are regarded as "leeks", but also businesses looking for live broadcasts.

　　In some live broadcast agreements, the number of goods sold in a live broadcast will be guaranteed after paying membership fees and pit fees. After meeting the sales volume, you can get this fee in full. Some companies will also sign a commission sharing agreement with merchants, which will be divided according to the amount of goods carried by the anchor. The higher the sales volume, the more it will be divided.

　　However, during this period, there will often be a reversal of the plot, and many buyers will return the goods and refund them before, during and after delivery.

　　"Some refunds can reach 40% or even more of sales. Among them, there are fans who are impulsive, and there are also bills brushed by live broadcast companies. At this time, the membership fee or pit fee has entered the pocket of the live broadcast company. " An industry insider who is familiar with live delivery said that merchants can only accept a certain return rate. The live delivery company received commissions and membership fees and completed the harvest of the enterprise. "If this industry goes on like this, no merchants are willing to find anchors to bring goods, and they don’t want to be harvested ‘ Leek ’ 。”

　　Zhangxin has lost confidence in the fiery live delivery. After more than three months’ tossing, he found that there were many close encounter of mahjong in the live delivery. Live broadcast with goods is not the excitement in the live broadcast room, and the pit behind the false prosperity will engulf the merchants at any time. In the face of the goods prepared for live broadcast in the warehouse, zhangxin smiled helplessly. "Through this period of tossing, I also found out their routines. In the next step, I also plan to transform and become a live broadcast company." (Reporter Zhao Xibin Illustration Song Xi)