EZ-6 is suspected of selling out, and the joint venture new energy market is a spoiler?

The new energy automobile industry has always been a topic of conversation. From the initial Tesla dominating the market to the entry of major traditional car companies, the market competition has become increasingly fierce. And car owners are paying more and more attention to the rationality of the value and price of the vehicle itself in the purchase of cars. Recently, some netizens posted an invoice for the purchase of Changan Mazda EZ-6, which once again attracted widespread attention. The invoice shows that the model is an EZ-6 pure electric BEV model, priced at 221,800 yuan. Many people believe that EZ-6, as Changan Mazda’s first new energy product and the only model that provides range-extending power in the joint venture B-class sedan market, is mostly true.

According to the pictures released, the invoice date for this car purchase is August 16, which is more than a month earlier than the pre-sale time. Normally, when a new car is launched, the car company has a complete time advancement process. For a joint venture car company like Changan Mazda, it is not surprising that China and Japan need to make joint decisions and agree on the price 2 months in advance. Therefore, from this point of view, it is reasonable that the invoice issuance time does not match the actual pre-sale time. In addition, although sensitive information such as the invoice code is coded, from the information of the invoicing party and the invoice seal of Changan Mazda Automobile Co., Ltd., the invoice is not fake. It is likely that it is internally leaked, and the invoice itself is very reliable. Since the invoice may be genuine, the price of the product shown in the invoice is most likely the true price of the EZ-6.

In fact, since the Changan Mazda EZ-6 made its debut at the 2024 Beijing Auto Show, it has quickly become the hottest car in the joint venture new energy field. The reason why it has attracted widespread attention both inside and outside the industry is that its design stands at the forefront of the joint venture new energy field, and on the other hand, the EZ-6 is the only model in the joint venture B-class car market that provides extended range power options, making up for the gap in the joint venture new energy field.

In terms of body size, the length, width and height of the EZ-6 are 4921/1890/1485mm respectively, the wheelbase is 2895mm, and it adopts a frameless door and hatchback design. Although the shape is more new and energy-oriented, the through-type tail lights and four round gun downlights on both sides can still see the shadow of Mazda’s classic design elements. In addition, in terms of power, from the current exposure information, the EZ-6 has two forms of pure electric and extended range, and adopts a rear-drive layout. The power parameters of the pure electric version are 190kW, and the extended range version models use the same 1.5-liter range extender, and the power parameters are exactly the same. In terms of battery life, according to the capacity of the battery pack, the range of pure electric models is 480km and 600km respectively. The extended range vehicle can be charged once, and a tank of oil can achieve a long battery life of over 1300km.

In terms of intelligent configuration, the EZ-6 is also quite eye-catching, equipped with Qualcomm Snapdragon third-generation 8155 chip, 14.6-inch floating central control screen with full LCD instrument panel and AR-HUD head-up display, 360-degree panoramic image, 180-degree panoramic chassis, adaptive cruise control, lane keeping assistance, automatic parking and other high-end configurations, as well as rare Sony audio, 64-color ambient lights, zero-gravity seats, etc.

Only from the known information, EZ-6 in terms of configuration has left behind the same level of joint venture models a lot of distance. Moreover, as a joint venture pure electric intermediate car, compared with the same level of Tesla Model 3, BMW i3’s price of about 300,000, Volkswagen ID7’s starting price of 227,700 yuan, EZ-6 pure electric version is only 221,800 yuan, which looks very reasonable. This price positioning undoubtedly breaks the original pattern of the market and provides consumers with a more cost-effective choice.

According to Mazda’s previous pricing strategy, it is expected that the final price of the EZ-6 will fall between 18 and 240,000. If the pre-sale brings some awesome policies, such as large discounts or more gifts, then the joint venture new energy models on the market will face tremendous pressure. It is reported that the EZ-6 will start pre-sale on September 28 and officially go on sale at the end of October. Everything is waiting for the answer to be revealed.

In general, if the price of Changan Mazda EZ-6 is really 221,800 yuan, it will have a big impact on the market. It not only gives a satisfactory answer in terms of configuration and battery life, but also shows a very high cost performance in terms of price. All this will make EZ-6 the focus of the joint venture new energy market in the future.

As the pre-sale and launch date approaches, more information about the Changan Mazda EZ-6 will be revealed one after another. At that time, let’s wait and see if this highly anticipated new energy sedan is true to the rumors. If you have any opinions or questions about this series of topics, you may wish to share your views in the comment area. We will continue to follow and report for you.

Dongfeng Peugeot’s first online direct sales model 2008 was launched: 38,000 yuan cheaper than the same configuration in 4S stores

  In the digital age, traditional car companies’ car buying ideas must also keep pace with the times, and Dongfeng Peugeot, a French car, has also begun to make active attempts.

  On October 25th, we learned through official channels that… Dongfeng Peugeot launched the first direct-sale model version – "2008 THE ONE", with an official direct price of 99,700 yuan.

  The starting price of the car is less than 100,000 yuan, which is the cheapest model currently offered by Dongfeng logo in China. The car is equipped with a 1.2T three-cylinder engine and a 6-speed wet dual-clutch transmission. Compared with a number of domestic models, the logo 2008 THE ONE also has a significant competitive advantage.

  In addition, it can be seen from the configuration information of the car. 2008 THE ONE and the same model in the current Dongfeng logo 4S store, the logo 2008-2020 Ruishang version configuration information is relatively close, and it is also the second top match of this model, but the official guide price of the latter is 137,900 yuan.

  That is to say, Direct purchase of vehicles through Dongfeng sign online can be about 38,000 yuan cheaper than the guide price of 4S store. This discount range, I believe that consumers can’t negotiate in any Dongfeng Peugeot 4S store. It has to be said that Dongfeng Peugeot has also given enough sincerity in order to promote its online car purchase method.

  Specifically to the 2008 THE ONE new car, it is equipped with a 1.2T three-cylinder engine with a maximum horsepower of 136Ps and a peak torque of 230N · m (1750~ 3500rpm). If you don’t look at its three-cylinder status, the power performance of this engine is also relatively online, even comparable to many 1.5T four-cylinder engines. In the transmission part, the new car is matched with a 6-speed wet double clutch.

  The car is positioned as a small SUV, with body sizes of 4312/1785/1545mm and a wheelbase of 2612mm. Compared with hatchback cars like Honda Fit, the body size is more competitive. And French cars have always been generous in terms of body materials and configurations.

  Overall, Dongfeng Peugeot 2008 THE ONE, the new digital car purchase method launched this time, is also a good opportunity for consumers who like this model. And compared with the joint venture models of the same level, the logo 2008 THE ONE is also quite effective.

  [Source: Fast Technology] [Author: Ruofeng]

BJ60 Thunder Beijing area listing, priced 25.98-28 5,800 yuan

On September 21, Beijing BJ60 Thunder held a regional listing conference in Beijing, the new car is positioned as a medium and large SUV, a total of 3 models were launched, and the official price range is 25.98-28 5,800 yuan.

BJ60 Thunder Beijing area listing, priced 25.98-28 5,800 yuan

At the same time, the limited-time rights and interests brought by the listing of BJ60 Thunder in Beijing area are – outdoor gift: give 10,000 yuan outdoor life gift package, referral gift: regular customer referral transaction reward 800 yuan JD.com card, plus power gift: the first owner free construction of smart piles, worry-free gift: 5 years 5 free basic maintenance, new gift: this product/other product replacement subsidy 10,000 yuan, additional purchase subsidy 8,000 yuan, quality assurance gift: the whole vehicle 5 years or 150,000 km quality assurance (whichever comes first), three electricity 8 years or 150,000 km quality assurance (whichever comes first), financial gift: support up to 3 years 200,000 low interest and other financial product solutions, guarantee gift: first Free road assistance for any non-operating vehicle owner for 5 years.

In terms of appearance, the BJ60 Thunder adopts a new family design style, which is significantly different from the fuel version. The most eye-catching part of the front face of the new car is its flat upper grille design, which is filled with five-section square prime elements, creating a visual effect of power and refinement. The headlight group is integrated with the grille, and leads to the longitudinal thick daytime running light strip, which not only enhances the recognition of the front face, but also enhances the overall sense of technology. In addition, the design of the double lower grille of the front bumper, as well as the embellishment of the longitudinal light strips on the left and right sides, further highlights the flat style of the vehicle, making it look more tough and domineering.

On the side of the body, the BJ60 Thunder maintains the standard square box shape, with smooth lines and a sense of power. The large-sized wheels and high ground clearance highlight its hardcore off-road identity. In the rear part of the car, the new car still retains the design of the external rear spare tire, and with the delicate mask package and vertical tail lights, the rear looks more coordinated and unified. At the same time, the tail label of the "BJ60e" also indicates its new energy identity.

In terms of interior, a large number of leather materials are used to wrap the car, which enhances the overall touch and texture. The layout of the center console is clear, and the addition of three LCD screens enhances the sense of technology in the car. Among them, the dual screen of the central control and the co-pilot entertainment is 12.8 inches, which not only displays excellent results, but also supports a variety of functional operations, bringing a rich entertainment experience to drivers and passengers. The instrument panel adopts a floating 10.25-inch design, and the information partition is simple and easy to understand, which is convenient for drivers to quickly read vehicle information.

BJ60 Thunder Beijing area listing, priced 25.98-28 5,800 yuan

In terms of power, the new car uses an extended-range hybrid structure, and the range extender can maintain a high power output of 90kW, which means that the battery power balance can be maintained when driving for a long time at 145km/h. High power can also achieve low energy consumption, with a comprehensive fuel consumption of only 1.3L/100km, and a full battery life exceeding 1200km.

Audi SQ7 in Foshan is on sale! Special offer 1.1398 million, if you miss it, there will be no

Welcome to Autohome Foshan Promotion Channel to bring you the latest car market trends. Currently, the high-profile luxury SUV is having a big promotion in the Foshan area. Car buyers can now seize this rare opportunity to enjoy up to 30,000 yuan in car discounts, reducing the minimum starting price of the Audi SQ7 to 1.1398 million. In order to get the most accurate car purchase price and preferential policies, it is highly recommended that you click the "Check Car Price" button in the quotation form to ensure that you can get the best car purchase conditions. This is a great opportunity not to be missed, so act now!

佛山地区奥迪SQ7特价出售!特价113.98万,错过就没有

With its aggressive exterior design and sporty style, the Audi SQ7 gives the vehicle a unique dynamic charm. On the front face, its iconic hexagonal air intake grille has been carefully carved, and with sharp LED headlights, it exudes a strong visual impact. The overall styling lines are smooth, showing Audi’s perfect fusion of luxury and performance. The body profile is full and powerful, showing the powerful image of the SQ7 as a high-performance SUV.

佛山地区奥迪SQ7特价出售!特价113.98万,错过就没有

With its elegant side profile, the Audi SQ7 offers the perfect combination of power and movement. The body size is 5077mm*1970mm*1701mm and the wheelbase reaches 3002mm, showing the spacious space of a luxury SUV. The smooth side lines emphasize its sporty performance, while the tire size of the 285/35 R22 is matched with a delicate rim design, which not only enhances the visual impact, but also ensures the driving stability and grip. Overall, the side design of the Audi SQ7 fully demonstrates the perfect combination of high performance and luxury.

佛山地区奥迪SQ7特价出售!特价113.98万,错过就没有

The interior of the Audi SQ7 showcases a sense of luxury and technology, covered in delicate leather materials, creating a perfect combination of comfort and texture. The steering wheel is wrapped in leather and supports electric up and down + front and rear adjustment, providing an excellent grip. The 10.1-inch large central control screen not only displays excellent results, but also integrates multimedia systems, navigation and phone functions for easy driver operation. In terms of seats, the front seats are rich in configuration, including front and rear adjustment, backrest adjustment, high and low adjustment, leg rest adjustment and optional massage function. The driver’s seat is also equipped with electric seat memory, providing passengers with the ultimate comfort experience. The passenger seat also has advanced adjustment functions, while the second row of seats supports backrest adjustment for flexible space utilization. The overall interior design is designed to meet the driver’s and passenger’s demands for luxury and convenience.

佛山地区奥迪SQ7特价出售!特价113.98万,错过就没有

The Audi SQ7 is powered by a powerful 4.0T V8 engine with an impressive maximum power of 507 horsepower and 770 Nm of peak torque. This power unit works perfectly with the 8-speed manual transmission, providing the driver with surging power and outstanding performance.

Summarizing the evaluation of Autohome owners, the Audi SQ7 brings an unparalleled driving experience to drivers with its surging power, high-end configuration and excellent sound effects. Although the exterior design is low-key, it is this perfect combination of internal and external that makes the Audi SQ7 the best choice for many luxury SUV enthusiasts.

Another mid-range car was "revived"! Ford Mondeo dropped 40,000, household cost performance is really high

In the face of mainstream fuel vehicles and strong competition, it is very difficult for a model developed by a second-tier brand to stand out in the market. After all, even Volkswagen, VW, and other brands are now facing great sales pressure in the market. However, it is in this situation that they have managed to break through the siege. Although the monthly sales volume is stable at around 5,000 vehicles, for a US brand, the results are already excellent.

I believe that consumers who start mid-level cars, most of them still hope that the power of this car is stronger. At present, the decline of individual 2.0T versions of Ford has come to 40,000. The cost performance of the whole vehicle has been significantly improved after the price reduction. It is necessary to know that the workmanship and materials of the American mid-level car are also trustworthy. The body skeleton and safety configuration of this car are in place. For the driver, it can still play a good protective role.

And you know, many fuel mid-range cars are currently used, Ford Mondeo gives a combination of 2.0T + 8AT, this engineThe maximum output power has been increased to 187kW, which is 393N · m. The power reserve of the vehicle can still give drivers strong confidence. Of course, recently, Mondeo has launched a sports version. Although the power is stronger, the current price is not friendly, so it is not recommended.

Mondeo also has an entry-level 1.5T engine for consumers to choose from. This engine has a maximum output power of 190 horsepower and a peak torque of 258Nm. The traditional system is also matched with an 8AT gearbox, which is also suitable for daily commuting and commuting.

As a new car, the body size of the new car is 4935 * 1875 * 1500mm, and the wheelbase is 2945mm. The spatial performance of this American car can also satisfy consumers. Even if the 1.8-meter-tall experiencer sits in the back row, there is still a good room for activities.


In terms of the interior of the whole car, the new car is also equipped with a floating dual screen composed of a full LCD instrument panel + central control screen + co-pilot entertainment screen. At present, consumers in the market still prefer the Dalian screen, which has a strong technological atmosphere. Its steering wheel adopts a flat-bottomed three-spoke multi-functional shape, and the shift mechanism adopts a knob design. The materials used in the car are also very textured. Whether it is touch or ride comfort, they are better handled than German and Japanese models of the same level.


In terms of configuration, such asLane departure warning, lane keeping assistance, road traffic sign recognition, collision warning, active braking, full-speed adaptive cruise, etc., are still available.

As for the design of this car, I believe many young consumers can still accept it. The front face of the new car is equipped with a large-size air intake grille, and the interior is designed with "scales". At the same time, the headlights on both sides of the new car are designed with a split design. The upper group is very sharp, and its lower surround is a through-type shape. The blackened air intake in the middle also enhances the refinement of this car very well, and the appearance is also very good.

From the development of the automobile market for many years, the American car still occupies a good market position, although the sales of the American car in the past two years are not good, but the models developed by the two brands of Ford and Ford are still trustworthy in terms of quality. At present, the decline of the 1.5GT version of the new car has reached 20,000, and the maximum decline of the 2.0T version has come to 40,000. For consumers who are interested in this car, you can find out, I believe its comprehensive product quality can still make you satisfied.

16-200,000 Changan Mazda New Car Pre-sale

A few days ago, we learned that Changan Mazda MAZDA EZ-6 officially started pre-sale, launching two power models of extended range and pure electricity, with a pre-sale price of 16-200,000. The exclusive rights and interests of the pre-sale are limited to the first 10,000 units, including the next order of Zhiya version models with a limited-time upgrade value of 15,000 yuan configuration, the next order of Zhizun version models with a limited-time upgrade value of 10,000 yuan configuration, and the pre-sale plus gifts. The new car comes from Mazda’s power-controlled smart line architecture. Among them, the super pure electric models have two battery lives of 480KM and 600KM, and the pure electric battery life of the Wuji Zengcheng model has 130KM and 200KM. The measured comprehensive battery life reaches 1301KM.

The October blockbuster "Zhen Kung Fu" "Special Identity" is released today


"Special Identity" starring Donnie Yen is released today

     Starring Donnie Yen, Jing Tian, An Zhijie, Zhang Hanyu and others, the most explosive action masterpiece of 2013 landed in major cinemas across the country today. It is understood that the film has invited the well-known Hong Kong director Huo Yaoliang, who has filmed many classic action scenes, the Academy Award cinematographer Bao Dexi, and the famous Hong Kong speed director Luo Lixian, known as the "car god", to join the production. Coupled with the genuine mixed fighting "Zhen Kung Fu", "Special Identity" can be described as the "strongest film in October". On the occasion of the release of the new film, the film exposed the five "strongest points to watch" for the audience.

"The Strongest Tough Guy" Donnie Yen "1 hits 100"

    This time, the kung fu superstar Donnie Yen has returned to his best fashion kung fu film after a lapse of six years, and his quick and fierce mixed combat "Zhen Kung Fu" is reproduced on the big screen. Talking about the characteristics of the action scenes in "Special Identity", Donnie Yen said that this time the action design has made a big breakthrough. He introduced that he has tried to integrate Brazilian Jiu Jitsu into fighting from the beginning; this time he will let go of his hands and feet, and make bold innovations in action design, adding street fighting, special forces fighting and other skills. "This time I hope to put some knowledge of different martial arts that I have practiced for decades into my film, and show the visual effects of kung fu in the most direct and exciting way."

    Director Huo Yaoliang introduced that at least two-thirds of the film is action scenes such as exciting fighting and speeding cars. Donnie Yen’s tough man iron fist is even more important. In the three important fighting scenes of mahjong hall, hot pot restaurant group fight and broken bridge fight, his Ip Man’s "1 fight 10" kung fu burst has been upgraded to "1 fight 100" shocking drama. Donnie Yen this time fully demonstrates the mixed fighting charm of kung fu such as taekwondo and Brazilian jiu-jitsu. In narrow corridors or closed rooms, he fights the swarming armed gangs with his bare hands through punches, elbows, knees and legs. Even he himself bluntly said that this time is "the hardest time in 30 years".

"Strongest Lens" Oscar-level master photographer’s mirror visual effect upgrade

    This time, Bao Dexi, who won the Academy Award for Best Cinematography and seven Hong Kong Academy Awards for Best Cinematography, is not only the director of photography, but also the executive producer of the film. He commented that "Special Identity" will set off a visual revolution in action theater, which can be described as "handsome, cool, modern and brilliant". He also commented: "If the action scene of this play is described in four words, I think it should be’blood and sweat ‘and’passion’. Zidan moves at a very fast speed, which often makes it difficult for our cameras to capture, and he has dedicated a landmark performance in this film."

    In the entire film, Baldsey and the production team also carefully designed a number of unprecedented action scenes. One of the rainy night battles is particularly exciting. According to Baldsey, the previous rain scenes were "made" with simple water sprinklers. In this scene, the crew used a crane to hang a huge water tank in the air, so that the "rain" fell vertically, which made the "rain scene" appear more real and textured. Although the difficulty coefficient has increased sharply, and the budget has been doubled, the visual effect is outstanding. And Donnie Yen, who is also an action director, also expressed confidence: "I dare to say that’Special Identity ‘is a level that can lead the trend, not only in the overall level of our Chinese action films, but also may create a level that can be used by filmmakers all over the world to make action films."

"The Strongest Female Man" Jing Tian’s life-fighting police flower zero substitute leaps over the flyover

    In the play, well-known actress Jing Tian challenged the role of "beating a woman" in a fashion action movie for the first time, and the image subversion was amazing. And Bao Dexi also praised her: "It really made my eyes shine, let me know what anger is in literary dramas, and how to chop a horse in a car in martial arts dramas." Jing Tian introduced that the film brought her "first time": "This is my first time in a fashion action movie, the first time I took a gun, the first time I hit someone, and the first time I flew down from the overpass to race a car." It is understood that in order to complete these fighting movements, Jing Tian entered the group a month in advance for physical fitness and martial arts training. "Every day I go to split, lower my waist, and then go to wrench my legs, run, sweat, I have to change three sets of training clothes every day."

    In the filming scene, Jing Tian’s kung fu debut can be described as "all-out". In many dangerous action scenes, she did not use a double to complete all of them herself. In the most dangerous action scene, she leaped down a multi-story overpass to the roof of a high-speed bus, and then jumped several cars in a row. Finally, she and An Zhijie, who plays the gangster, fought in close quarters in the cramped body of the commercial vehicle. In order to complete these fights, Jing Tian was injured a lot. "Sometimes when I went back to the hotel to take a shower, I found that my body was blue and purple, and it was all injured," she recalled. Even the tough-fisted An Zhijie praised her as an "female man" who could not be beaten to death.

"Strongest Kung Fu" Muay Thai, Brazilian Jiu Jitsu, Taekwondo Fight "Zhen Kung Fu"

    In the drama, the biggest highlight is the "Zhen Kung Fu" of the 18 martial arts battles such as Muay Thai, Taekwondo, and free fighting. In this film, Donnie Yen tailors a set of action moves for each action actor. And all action scenes strive for the fierce realism of "fist to flesh, recruit blood". Even the experienced Bao Dexi couldn’t help but sigh: "After filming this drama, I know what real kung fu is." At the filming scene, the director Huo Yaoliang described the environment between life and death every day. When filming a fight scene, even makeup artists often can’t tell where the real injury is and where the fake wound of makeup is. " In my bones, I still prefer the kind of fighting, fighting, and free fighting. I have been like this since I was a child, and I may have been influenced by Bruce Lee. "Donnie Yen explained.

   In addition to promoting the fast and fierce "Zhen Kung Fu", the film also invited kung fu masters such as Zou Zhaolong and former Muay Thai champion Lu Huiguang to join us. And a group of action stars will dedicate wonderful, fist-to-flesh close combat in the drama. It is worth mentioning that Zou Zhaolong, who has played with Jet Li six times before and participated in "The Matrix 2", got rid of the role of pure star fighting this time, and his hair was dyed white to play the gangster boss "Long Hair Xiong". And Lu Huiguang, who has won seven consecutive championships in Hong Kong Muay Thai competitions, also has wonderful fighting in the drama.

"The Strongest Speed" and "Car God" joined the hurricane and crashed 10 luxury cars in a row

    It is understood that the film’s action design has been fully upgraded on the basis of Donnie Yen’s previous films "Kill the Wolf" and "Fuse", and in addition to the fast-bursting close combat, the flying coach Luo Lixian will also inject the most exciting, shocking and thrilling flying car stunt footage into the film. In order to pursue realism, not only a large number of real scenes are used in the shooting, but even the actors have to go into battle in person and refuse to double. And in order to present a wonderful flying car scene, the film is also a blood. The director revealed that in a major car scene, ten luxury cars with nearly one million yuan were scrapped during the filming process, including Volvos with excellent safety performance. "The car chase scene was filmed for two months. In order to strive for excellence, sometimes only one or two shots were shot a day."

    Joining "Special Identity" this time, Luo Lixian also revealed that he has added many new things to the film: "Every flying car scene is a bit special, and I will add something that I have not done before. This time I use some more realistic methods to shoot, and the computer stunts will be less used." He is confident that the flying car scene of "Special Identity" will not be surpassed for a long time.

The 70-episode "Qingping Le" is over! Yang Ying Luhan’s new short play attracts attention


1905 movie network news "Now everyone is living a fast-paced life, and short dramas cater to the tastes of the audience," Xiaozhen, a staff member involved in the production of the online drama "Dragon Ridge Den", told us. It is true that the hit "I Am Yu Huanshui" and "Dragon Ridge Den" in April have become high-quality dramas that many audiences will never forget. These short dramas with a volume of less than 20 episodes have made producers and platforms see the feasibility of short drama development.


On the contrary, the costume drama starring Zhang Ziyi and Zhou Yiwei has been renamed again. The current title of the drama has been changed from "Jiangshan Old Man" to "Shangyang Fu", but what attracts more attention is the estimated 80-episode content. 


In addition, the recently concluded drama "Qingping Le" has also been criticized for being too lengthy due to its 70-episode long volume, and the impulse to follow the drama is weak. A video platform recently launched "Mist Theater", which will focus on the content of many suspense-themed dramas, enhancing the user’s viewing experience with a new theater operation model.


It is conceivable that there will be a large wave of short dramas in the market in the future. These works happen to echo the "Notice on Further Strengthening the Creation and Production Management of TV Drama Online Dramas" issued by the State Administration of Radio, Television and Television in February this year. "Television drama shooting and production should not exceed 40 episodes, and the creation of short dramas within 30 episodes should be encouraged."

"Shortening" has been a highlight of the year. So how can you accelerate smoothly on the right track while "shortening"? 


1. Suspense, drama, and movie feel are standard, and the future needs to be calm and early adopters

Many media have called 2020 the "New Year’s Era" of fine short dramas, but in fact, this phenomenon was laid in the foreshadowing as early as 2017. First, "River God" and "Chasing the Murderer in White Night" were used to rectify the name of online dramas, and then "Crime Without a Certificate" was born, which successfully amazed many audiences. It turned out that online dramas could also be comparable to movies.

Xiaojuan, who was in charge of the early planning of a video platform, told us, "The marketing of’Undocumented Crime ‘was not particularly outstanding at the beginning, but the quality was second to none. For example, in the past two years, I have seen countless plans for online dramas, and 7 out of 10 said they wanted to create’Undocumented Crime 2.0’." 


Although audiences did not wait for this kind of work, it was carefully discovered that "Undocumented Crime" had already laid down a "standard routine" for subsequent short drama productions – suspense, drama, cinematic sense. We counted the 10 short dramas with a volume of less than 20 episodes to be broadcast in the future, and found that most of these works were focused on suspense themes. Even "White Moonlight" directed by the female director Liu Ziwei and "Skyscraper" with a female theme included relevant elements.


The production companies behind these series are mostly involved in video platforms, which makes the genre more dependent on the big data behind "online content". Traditional production companies that have begun to test the water in the short drama market have also focused on this. Lime Moe Pictures, which produced "Little Joy", launched "Soul Messenger", "Swallow" and "Dear Floyd" in the short drama plan. The first two are suspenseful themes, while the last one, although romantic, still incorporates reasoning elements. 


"Most of these works are the dividends of’Undocumented Crime, ‘" Xiaojuan told us. After the broadcast, many copyrights of the original author Zijin Chen were sold one after another. The upcoming broadcasts of’Silent Truth’ and’Hidden Corner ‘are all adaptations of his works. " 


In the face of the current "suspense fever", she seems to see it well, "The vitality of online dramas is actually very short, the volume of 12 episodes, plus factors such as advanced on-demand, in fact, the overall promotion life is only 2 weeks. If you can’t catch the audience’s attention from the beginning, the drama can’t be’saved ‘in the later stage. Therefore, episodes with suspense elements can well whet the audience’s appetite." Screenwriter Xiao Shang has another view on this, "Because most of our studios are not involved in the early stage of project development. Most of them rely on the current popular content or’big data’ for creation, and subsequent writers slowly join. So in terms of genre, we don’t have much power to intervene. In fact, we are more looking forward to doing some multi-genre fusion works." 


"However, I Am Yu Huan Shui is a miracle and a good example. Before this show went LIVE, no one expected that such a realistic life drama would have such a big impact in the future. During this time, there have been production companies that have been approaching us to join forces on similar projects, and the leadership is also very willing to do so." 


In addition to the suspense theme becoming common, whether it is the broadcast of the series or the work to be broadcast, we have found that the drama bone has become a key factor in the series, and even many casting choices have taken the form of drama bone with traffic. Xiaojuan told us, "Qin Hao led a good lead in’Crime Without a Certificate ‘, and at that time, he really did not expect that actors of his rank would come out to act in online dramas. In the past, there were so-called’movie coffee’ and’TV drama coffee ‘for the audience, or in our industry, but since then, this barrier has been broken down to some extent. After that, many dramas have gradually become more bold in casting." 


The so-called barrier actually lies in the acting rhythm of the actors, and the two different mediums of movies and TV series will also have differences in the performance of the actors. And the emergence of fast-paced online dramas, to some extent, makes the acting state of the two blurred. So why are actors who were unwilling to participate in the shooting of TV dramas in the past willing to participate in online dramas now? "There are two reasons, on the one hand, a batch of high-quality online dramas appeared in 2017, so many actors began to re-examine this category; on the other hand, actors realized that good quality online dramas can better raise their reputation." Xiao Wen, who works in artist management, told us about his experience.


Xiaozhen also expressed her opinion to us, "Actors do not choose the category of the work, but pay attention to the good work. If the creator carefully polishes the script, the actors are also willing. So the" Ghost Blows the Light "series can directly sign a three-year and five-film contract with Pan Yueming, Zhang Yuqi and Jiang Chao."


It can be seen that in the process of creating high-quality short plays, we are looking forward to seeing more types of works appear, and we also hope that more actors can play their potential and bring good works to the audience.

2.Business model to be developed, advertising and placement will be re-customized 

Although it is difficult for these short dramas to compete with real-life topic dramas such as "Everything is Good" and "Xiao Huanxi", they are bound to have an impact on the long-running drama market. We also find that many short drama projects are making serialization and branding attempts, such as "Detective Chinatown" and "Ghost Blows the Lantern" series. Xiaojuan told us that this is also conducive to the brand implantation of the series in the business model. 


Because most of the short dramas are less than 20 episodes, with the current platform’s scheduling status, plus factors such as advanced on-demand, many episodes can be watched in two weeks. Therefore, brand implantation in such dramas is a dilemma for the brand and the drama’s business team. Xiao Jia, who is engaged in brand implantation, told us, "In fact, if there are too many brands for the implantation of short dramas, the audience will naturally not buy it. For the brand, too little exposure is not cost-effective." He told us that there are only five implantation brands for "I Am Yu Huanshui", which is already very small compared to other dramas. 


He predicts that in the future short drama market, the model of brand placement and advertising placement will be different. Because of the short broadcast cycle of such dramas, many brands are very limited in marketing, and the content cannot have enough time to ferment. "However, if this kind of drama can make a series, in fact, it will be much easier to have long-term cooperation with brands." It is understood that after the success of "Dragon Ridge", many brands took the initiative to find it, hoping to implant it in this series. 


It can be seen that a mature business cooperation model still requires time to accumulate. When short plays do not form their own brand effect and cannot attract high attention from advertisers, they can only follow the traditional approach to commercial cooperation.

Short drama creators should take the initiative to seize the opportunity, through their own accumulation, form distinctive characteristics and styles in the field of dramas, and expand their influence. Once an industry-recognized brand is formed, it will greatly help to enhance the commercial value of short dramas and innovate cooperation models. In short, "short" episodes have become a new trend in current domestic dramas, but it still takes a certain amount of time to polish short dramas for more mature development. We look forward to creators finding a business model suitable for online short drama production in our country, and at the same time expanding new Chinese stories, connecting with the audience’s aesthetics.


Di Lizheba’s reputation has reversed, and the ancient evil girl play has turned red for the second time. Choosing the right style is like hanging up

In these years of being a female top-class, Di Lizheba impressed the audience the most is nothing more than the red carpet modeling, the level of acting is erratic, and often complained. Recently, some netizens have found Di Lizheba’s ancient works, such as "Ladder of Love" and "Carat Lovers". In plays such as Reba, she plays a beautiful woman with full aura, who dares to say and dare to argue, has her own opinions and personality.

A typical villain character is Song Zihan in "Ladder of Love", a wealthy daughter with ambition and means, who knows exactly what she wants in both career and love.

She was able to challenge the chairman’s father face-to-face and propose that she should be promoted. She dismisses her mother’s preference for boys over girls, and her thinking is backward. She dismisses the suitors’ sweet words and speaks bluntly too old-fashioned. What do you say, the main one is domineering and willful.

From the current perspective, Song Zihan is an uncompromising evil woman, sober and transparent, and only follows her own feelings.

Gao Wen, played by Di Lizheba in "Carat Lovers", is a superstar with a cold and beautiful appearance, a free-spirited personality, and a particularly stylish behavior. The spirit of the ghost horse elf on Gao Wen is deeply loved by the audience, and Di Lizheba also quickly became popular because of this role.

The reason why these ancient characters can become popular again is that there are not many actors who can control evil female characters in the entertainment industry. This kind of person is usually a bright and beautiful woman, standing there looks full of aura, and looks very difficult to mess with.

Di Lizheba belongs to the type of strong face, with deep and delicate three-dimensional features, and the body ratio is just right, which can fully support the role. For example, in "Ladder of Love", Di Lizheba has many gorgeous shapes, and there are several pairs of exaggerated earrings alone. If it is a pure actress, it is not suitable for such a look. Gorgeous is more like redundancy, and Di Lizheba’s own temperament just fits this kind of match.

If you want to play a beautiful woman who is delicate and domineering, not only the appearance must be in place, but also the acting skills must not be broken. Otherwise, it will be transformed into four dissimilarities, and the twisting will affect the perception. In the interpretation of roles such as daughter and big star, Di Lizheba can be said to be handy. When encountering a role that is close to her face, she can perform more than usual.

As the same female top class, Di Lizheba is often compared with Yang Zi by fans. Fans from both sides compare their appearance, acting skills, and resources, and from time to time there will be an all-round contest. On the acting track, Reba fans always come back in defeat, and the works that can be called famous are still limited. Most of the characters who come out of the circle come from a long time ago.

In terms of acting alone, Yang Zi’s works are indeed better in terms of word-of-mouth and audience ratings. However, this does not mean that Di Lizheba has no advantages at all. Only by encountering the right script and the right makeup can she maximize her advantages.

For example, Reba’s role as Feng Jiu in "Three Lives, Three Worlds and Ten Miles of Peach Blossom" is depicted as a nine-tailed fox, which is lively and cute, smart and playful. In the play, Di Li Reba’s many shapes have been well received, such as the poster where she is dressed in a bright pink dress with long sleeves and a smile like a beauty walking out of a painting.

Feng Jiu was relatively more suitable for Reba, whether it was in style or character. However, when Reba also failed in the field of costume dramas, she encountered a large number of complaints about her white hair styling in "The Legend of Peace". This was a wedding worship play. Di Li Reba was wearing a white wig and a huge beaded crown, which itself seemed a little inconsistent, and the makeup was also not much better. The two bright thick eyebrows were matched with flaming red lips, which was indescribably strange.

Another abrupt shape is still related to white hair, a thick white wig, the iconic two thick eyebrows and the same red lips for ten thousand years, if not for the strong support of Reba’s appearance, I am afraid this will set off a storm of complaining.

It can be seen that appearance is not a panacea for actors. High-quality scripts, conscientious teams, and aesthetic online makeup are all key factors that will affect the final appearance.

Just like celebrities had to constantly try new looks in order to find the style that suited them best, there was no such thing as acting once and for all. Even if it was the exact same theme, not much difference in personality, and the deviation in details would make a world of difference.

Ancient dolls are not only the field of love of 85 flowers, but many little flowers will also go forward and try to get a share of the pie. Compared with other themes, ancient dolls are easier to attract fans, and the frequency of hot searches will be greatly increased. However, there are thousands of people and thousands of faces, and everyone is suitable for different types of roles. It is more in line with their own temperament to play a dignified and gentle lady like Di Lizheba. However, a strong-faced role like Di Lizheba will not be too brilliant. She needs a character with personality and charm who can withstand the scene to play to her advantage.

The beauty card is very likely to be a dead end, and the honing of her acting skills is also crucial. Whether the female top position is short-lived depends on whether she has enough strength to support it to go further and further. Perhaps Di Lizheba and her team should think carefully about the future development path before making the most reasonable choice.

90 small fresh meat vs80 old bacon baby abandoned running men’s group to help flower beautiful men

Video:Preview: Uncle will fight Hua Meinan, run, brother, the fourth issue 150508


90 small fresh meat vs80 old bacon baby abandoned running men's group to help flower beautiful men


In the last program, the running man used mahjong as the theme of the program to test the tacit understanding of the seven stupid bears, and the newly joined desperate duo also fought hard to participate in the game in the program. Even the experienced baby can’t handle Song Jia. As a newcomer, Song Jia, the so-called latecomers are on top, killing everyone in seconds.


Click to enter the blueberry video to watch the latest issue of "Run Brothers 2": Mahjong Special > >


We are still returning to this program. There are three major highlights in this program: the small fresh meat group bombing the bacon group, Fan Ye’s gossip boyfriend battle, and the unfair treatment of fans by the running man program team.


Small fresh meat group bombing running boy baby abandons brother group for the first time


The fans’ eagerly awaited Little Fresh Meat was finally coming.


The strong brothers did not show any mercy in the face of the young fresh meat this time, and the fresh meat group also showed the momentum of pushing the waves in the Yangtze River, so that the running men group had the experience of tearing up famous brands overnight for the first time. After a few rounds of fighting between Xiao Fresh Meat and the brothers group, the running men began to feel physically exhausted. It seems that the strength of the fresh meat is really not to be underestimated…


In the program, the interest of the team members was obviously to take turns wearing trench coats to be handsome and pose in various forms to steal the spotlight. For the matter of stealing the spotlight, the running men were obviously more experienced than the guests, and all kinds of demons and ghosts appeared in an endless stream. While driving in the trench coat, Wang Zulan let out a "clucking" chicken cry in his mouth, accompanied by his dance steps, and Deng Chao shouted: "You are the Hobbit flying elephant!"


After the start of the match, the running men were busy tearing each other down. Zheng Kai was ready to play, and everyone joked that he should use his butt to face the candle and use the strong airflow to put out the fire; Wang Zulan’s foot stepped on the mat and was convicted of violating the rules, and his teammates rushed up to defend him, "Referee, you have to understand that a person with short legs also has a dream of taking off…"


Wonderful always appears when you don’t expect it. For more wonders, please look forward to this Friday at 9:10 Zhejiang Satellite TV "Run, Brothers"