self-owned brand

　　BYD: frigate 07

　　The frigate 07 is a new car of BYD Ocean Network, which is very similar to the X DREAM concept car. The transverse front grille is similar to the destroyer 05, which is also a "ship" series, and highlights the stable temperament of the atmosphere as a whole. At the 2022 Chengdu Auto Show, BYD frigate 07, which is positioned in a medium-sized SUV, officially made its debut, and the new car was opened for pre-sale at the same time. The pre-sale price range was 220,000-280,000 yuan.

　　The body length, width and height of BYD frigate 07 are 4820mm/1920mm/1750mm respectively, and the wheelbase is 2820mm. According to the information learned before, BYD frigate 07 will be equipped with integrated electric adjustable seat, 15.6-inch DiLink system control panel, 12 speakers, 5G network and other configurations.

　　BYD frigate 07 will be equipped with DM-i hybrid system, in which the maximum power of 1.5T engine is 102kW, and the maximum power of front and rear motors are 145kW and 150kW respectively, using Ferrous lithium phosphate power battery.

　　Euler: Lightning Cat

　　Euler’s new coupe "Lightning Cat" has been confirmed to be officially launched on October 27th. The new car will adopt a brand-new three-electric system and dual-motor intelligent four-wheel drive, with a maximum power of 300kW, a maximum torque of 680Nm, an acceleration of 4.3 seconds at 0-100km/h and a cruising range of 705km under CLTC conditions.

　　Euler Lightning Cat is positioned as a "pure electric coupe", and the appearance of the whole vehicle has a strong visual impact. The designer used a lot of dynamic curve elements, such as high curvature side window, jumping waistline, big slip back curve and so on. The frameless door carried by Euler lightning cat extends to the dome-shaped panoramic canopy at the rear of the car, which helps to better improve the visual field. At the same time, the canopy of the car roof adopts Low-E energy-saving glass with double-layer heat insulation technology and +PVB heat insulation film. The ultraviolet isolation rate is over 99.9% and the infrared isolation rate is over 95%, which can effectively prevent sun and heat insulation. In addition, the Euler lightning cat also has an adaptive electric tail with a drag coefficient of only 0.22Cd.

　　Euler Lightning Cat’s T-shaped hollow center console is wrapped in a large area of leather, with excellent touch, and it is very convenient to operate with exquisite and stylish keys and solid keys. The integrated ergonomic sports seat has good support and wrapping, and the front seat is also equipped with electric adjustment, seat ventilation, heating, massage and other functions, which can further enhance the riding comfort.

　　Euler Lightning Cat adopts a brand-new three-electric system+dual-motor intelligent four-wheel drive, with the maximum power of 300kW and the maximum torque of 680Nm, and the acceleration of 0-100km/h reaches 4.3 seconds. The cruising range of CLTC is 705km, and it takes only 30 minutes to charge the battery from 30% to 80% in fast charging mode. In addition, Euler Lightning Cat is also the first to take the ORA-PILOT 3.0 intelligent driving assistance system. The whole vehicle has 28 intelligent sensors, which can realize 29 L2+ intelligent driving assistance functions.

　　Beijing Cross Country: Beijing BJ60

　　Beijing BJ60 is positioned as a medium and large SUV, which has the style of a hard-core off-road vehicle in appearance and will be equipped with the indispensable "three locks" function of off-road. The car is equipped with a 2.0T+48V motor, with a non-loaded body and an independent suspension. Beijing BJ60 has officially opened for pre-sale, and five new models have been launched, with the pre-sale price range of 239,800-289,800 yuan. It is reported that the new car will be officially listed during the Guangzhou Auto Show which opened in November.

　　The new car incorporates many fashion elements on the basis of family-style design language. The five-hole grille on the front face is decorated with LED light source, and headlights are integrated into it. It is also equipped with welcome mode and intelligent interactive light language, which is very trendy. In terms of body color, the new car will focus on the fog blue color scheme.

　　The new car has a strong sense of strength, but a large number of rounded rectangular design elements enhance its intimacy. The new car will provide 18-20 inch rims for consumers to choose from. The length, width and height of the new car are 5040/1955/1925mm respectively, and the wheelbase is 2820mm. The classic external spare tire design at the rear of the car is preserved in the new car, and the outer ring is decorated with mortise and tenon structure. The taillight shape echoes the headlights, and when lit, it will present the shape of China Palace Lantern, which fully reflects the national tide style.

　　The new car has a good sense of science and technology. It has a 10.25-inch LCD instrument and HUD head-up display in front of the four-spoke multi-function steering wheel. The 12.8-inch central control panel has built-in intelligent voice, ATS driving interface, multimedia entertainment system, navigation and travel services, and it also supports the FOTA upgrade of the whole vehicle. The lower part of the central control panel is equipped with a 1.92-inch start button screen, which supports switching functions such as time, weather, ATS and AI portrait voice. In addition, it also has a car driving recorder and Yueye Circle App.

　　The new car supports five-seat/seven-seat layouts. The main driver’s seat is equipped with leg rest and seat memory function, the front seat is equipped with 12-way electric adjustment, heating, ventilation and massage functions, and it has aviation headrest. The rear seats will also be equipped with ventilation, heating and massage functions. In addition, the car will also be equipped with 256 colors of optional ambient lights, front laminated glass and Yanfei Lishi brand 12 speakers +1 external amplifier sound system to provide outstanding comfort.

　　The new car is equipped with a light mixing system consisting of a 2.0T engine and a +48V motor, with an 85L fuel tank and a 35L auxiliary fuel tank. The transmission system will be matched with an 8-speed automatic manual transmission, equipped with part-time 4wd system, which can electronically switch the modes of 2H, 4H and 4L. The ATS all-terrain system supports the choice of nine driving modes. In addition, the new car also uses a non-load-bearing body, and is equipped with three locks: front, middle and rear, in which the transfer case can amplify the torque by 2.54 times.

　　Geely: Haoyue L.

　　Geely Automobile just released its official map of Haoyue L on October 17th, which was officially defined as "the big 7-seat flagship SUV". Judging from some parameters, Haoyue L is larger than the previous Haoyue model and adopts a brand-new design. It is reported that Haoyue L will be officially released and listed in October.

　　Geely Haoyue L adopts a brand-new front face design, and the large-size front air intake grille is matched with a straight waterfall-type middle net design. The headlights on both sides are more sculpted, and with the polygonal cooling openings on both sides of the front enclosure, the gas field of the new car is well displayed. At the same time, the new car will adopt a 7-seat spatial layout, bringing a more practical ride experience. The fender rib line of the new car matches the concave line design under the door, plus the thick side skirt and the optional 18-inch /19-inch five-spoke rim, which further enhances the heavy feeling of the new car. The length, width and height of the new car are 4860/1910/1770(1840)mm, and the wheelbase is 2825mm, which is 25mm longer and 10mm longer than the current Haoyue car.

　　The rear of the new car is equipped with a roof spoiler, and the through blackened taillights are used. The light sources inside the taillights on both sides are also highly recognizable after lighting. The rear enclosure of the new car adopts two-color design, and there are two chrome-plated exhaust layouts on both sides, which adds a sporty atmosphere.

　　The new car will adopt a 2.0T turbocharged four-cylinder engine with a maximum power of 218 HP and a maximum torque of 325 Nm, which is more powerful than the 1.8T engine of Haoyue. Haoyue L adopts the combination of front McPherson independent suspension and rear multi-link independent suspension, which has a better driving experience.

　　Geely: Bo Yue L

　　On September 30th, Geely Bo Yue L officially launched the pre-sale, and launched a total of 6 models with 3 powertrains, with the pre-sale price range of 12.98-17.58 million yuan. It is reported that the new car will be officially listed in October.

　　Geely Bo Yue L has adopted a design language that pays more attention to the sense of youthfulness and technology. The new car further enlarges the area of the front grille, and at the same time, the headlight group is integrated into the grille, and a more scientific style is outlined through LED daytime driving. At the same time, in order to give consideration to the sense of youthfulness and technology, Geely Bo Yue L uses more straight line elements on the side of the car body, and the towering front shows a stronger momentum. Looking back, the sharp waistline shows an upward trend, with black body pillars or black roof, showing a unique sports style. Geely Bo Yue L has a length, width and height of 4670/1900/1705mm and a wheelbase of 2777mm, and is positioned in a compact SUV.

　　The tail shape of Geely Bo Yue L looks more unique, with a large area of blank design. The sliding roof and the rising waistline of the window show a sporty posture. At the same time, it is equipped with a roof spoiler and a huge through LED taillight group, showing a fashionable and sporty temperament.

　　Bo Yue L provides 13.2-inch central control vertical screen, surround emotional light curtain, super-racing antibacterial steering wheel, crystal drill gear, immersive headrest audio, brand-new Geely Galaxy OS Air version blessed by Qualcomm 8155 chip, etc., and the overall digital and intelligent technology is the main tone of cockpit style. In terms of color matching, Bo Yue L adopted "Yuan Ye Brown in Autumn" and "Snow White in Winter" with brown and blue as the main colors respectively, and at the same time, the central control panel and the door trim panel were covered with environmentally friendly suede in large areas, which greatly enhanced the luxury of the whole cockpit.

　　Bo Yue L is equipped with an Air-sofa extrasensory seat. The contour of the seat is fully fitted according to the human body curve of China users, with lumbar support adjustment and shoulder support. The key parts of the lumbar support are made of environmentally-friendly suede, which has stronger friction. In addition, the new car seat cushion is equipped with adjustable leg rest, plus 6-way electric adjustment, 4-way electric lumbar support, suction seat ventilation, seat heating and seat memory functions, which makes the overall ride feel more comfortable.

　　Geely Bo Yue L Fuel Edition will provide Drive-E 2.0TD high-performance engine and Engine 1.5TD power options, with maximum power of 218 HP (160 kW) and 181 HP (133 kW) and peak torque of 325N·m and 290N·m respectively. The whole system is matched with a 7-speed dual-clutch gearbox. At the same time, Bo Yue L will also provide a version equipped with Geely’s latest 1.5T+3DHT Raytheon hybrid system, with NEDC fuel consumption of 4.2L/100km and NEDC comprehensive cruising range of 1,300 km.

　　SAIC MG: MG7

　　The real car of the brand-new MG 7 of SAIC MG made its debut on August 17th this year. It is positioned in a compact sports car, adopting the latest design language of MG family and equipped with a 2.0T engine. At the same time, the new MG 7 is also the first model to adopt the MG black logo, and will focus on the young sports market in the future.

　　The brand-new MG 7 based on the third generation design language of MG looks more flamboyant. The large-area blackened family-style large mouth air intake grille highlights the sporty temperament, and with the rib design raised above the hood, it has both a sense of movement and strength. At the same time, the sharp headlight group adopts a long and narrow wedge design, which seems to be embedded in the sharp front of the car. The interior of the headlight group is composed of two light strips to ensure the recognition of the vehicle at night.

　　The new MG 7 is designed in coupe style, and the upper waistline in the double waistline modeling rises rapidly near the C-pillar, so that it intersects with the muscle lines of the rear wheel eyebrows, and with the other raised waistline at the lower end, it presents a body profile with a strong sense of muscle lines. The new MG 7 also adopts a borderless door design, and will be mainly colored with emerald, with a brand-new five-star rim and red brake calipers. At the same time, there is a black Trophy+ logo on the C-pillar of the new car, which, together with the latest black MG logo, represents the positioning of its young and high-end sports. The new MG 7 has a length, width and height of 4884mm/1889mm/1447mm and a wheelbase of 2778mm, and is positioned in a compact car.

　　The new MG 7 adopts a penetrating taillight group officially called electromagnetic pulse modeling, which further widens the visual effect of the tail, while the three-stage active motion tail will be actively opened after the speed exceeds 100 per hour, providing a stronger downforce for the vehicle, thus bringing more stable handling performance. In addition, the new MG 7 will also be equipped with a bilateral exhaust layout with four outlets, and it will also be decorated with carbon fiber decorative pieces, which will make the sense of movement and performance full.

　　The new MG 7 adopts the dual screen design layout of 12.3-inch central control screen and 10.25-inch LCD instrument, and the center console and other positions are also wrapped with soft materials such as Dinamica? leather. In addition, the new MG 7 will also be equipped with an integrated sports seat, and the design of leather punching and splicing is quite futuristic and sporty. The new MG 7 is equipped with AR-HUD head-up display, 14 speakers (BOSE), memory parking and other functions, and provides X-mode racing mode, which further strengthens its sports attributes through scene selection such as performance adjustment, track challenge and linear acceleration.

　　The new MG 7 will be equipped with a 2.0T engine (tail mark 405 VTGI), with a maximum power of 192 kW and a peak torque of 405 Nm, matching SAIC’s new 9AT automatic transmission. According to official data, its 0-100km/h acceleration time is only 6.5 seconds, and its comprehensive fuel consumption (NEDC) is 6.2L/100km.

　　SAIC Roewe: RX9

　　Roewe RX9 is based on the industrial aesthetic design concept of "emotional rhythm", and the overall visual experience is more fashionable. The front face of the front of the car is equipped with Ronglin Xinghui grille, which is matched with sharp and tangible revolving silver headlights, which is quite recognizable. Roewe RX9 is decorated with chrome-plated decorative strips at the upper edge of the window and the lower edge of the door, supplemented by "Ronglin" style decorative lines. The exterior rearview mirror of the vehicle has changed its traditional round shape and presented a three-dimensional shape with a sense of angularity; In addition, the vehicle also uses a concealed door handle. It is worth mentioning that the Roewe RX9 is also equipped with a 21-inch large-size five-spoke rim.

　　Roewe RX9 has a length, width and height of 4983mm/1967mm/1786mm and a wheelbase of 2915mm, respectively, and the whole vehicle is positioned in a medium and large SUV. Roewe RX9 provides two different seating layouts with three rows of six seats or three rows of seven seats, which can meet the needs of commuting, fishing, camping, hiking and other different travel scenarios. Roewe RX9 adopts a very popular penetrating taillight group. With the combination of a large trapezoidal license plate area at the bottom and the exhaust layout of two sides, the visual layering and sense of movement have been greatly improved.

　　Roewe RX9 adopts a very classic embracing internal layout, and is equipped with a 47-inch through screen, warship-style central control, dreamland atmosphere light and other designs. It is worth mentioning that the triple-screen design consisting of "full LCD instrument+large-size central control screen+LCD screen in front of the co-pilot" can realize driving information, control in-vehicle equipment and entertainment functions while carrying out three-screen linkage, thus making information flow and interact seamlessly and bringing users an immersive intelligent interactive experience.

　　In addition, due to the three-spoke multi-function steering wheel and the new-style shift lever, the texture inside the Roewe RX9 car has also been greatly improved. Especially under the triple screen, the central hidden air outlet of Roewe RX9 breaks through the traditional design and is ingeniously combined with the 47-inch through screen, thus presenting a hidden visual effect in both form and space. Coupled with the piano-style multimedia buttons, the layering is very prominent. In addition, Roewe RX9 also hollowed out the lower part of the shift lever, thus forming a layered storage space, which further meets the needs of high practicality.

　　Roewe RX9 is equipped with a 2.0T engine produced by Shanghai Automotive Group Co., Ltd., with a maximum power of 234 HP, matching the 9AT automatic gearbox. In addition, Roewe RX9 is expected to be equipped with CDC intelligent electronically controlled suspension damping system, which can ensure that the vehicle has diversified chassis performance in different road conditions and driving modes. In addition, Roewe RX9 will provide a model version equipped with four-wheel drive system in the future to further enrich consumers’ choices.

　　Starway: Eta Ursae Majoris.

　　On September 30th, the official picture of the new flagship SUV model "Eta Ursae Majoris" of Xingtu brand was released. It is understood that Starway Eta Ursae Majoris is the first SUV built based on the new M3X Mars architecture 2.0, and it is officially regarded as the foundation model for the brand rejuvenation and upgrading of Starway and the layout of high-end luxury market. According to the official introduction, the word "Eta Ursae Majoris" was inspired by the name of the first star in bucket handle, the ancient astronomical star "Big Dipper" in China. It has the function of distinguishing directions and setting seasons, and also symbolizes harmony and auspiciousness. Named after "Eta Ursae Majoris", it follows the naming rules of Starway’s existing product "Natural Force".

　　Compared with other models in the family, the front face design of Xingtu Eta Ursae Majoris is even more avant-garde and bold than the brand of pure electric new power. The penetrating LED headlights across the front face and the daytime running lights on both sides outline the "∑" similar to the Greek symbol. Break through the presentation form of "point" and "source" of traditional car light system, and expand to streamer matrix of flowing sense and breathing sense. The rhombic grille with frameless design is like a lattice-opened dimension door.

　　The elegant sliding roof of Star Road Eta Ursae Majoris, the waistline extending backward smartly, and the side skirt as sharp as a shooting star, all of which enhance the sense of speed of the whole vehicle. The extended wheel eyebrows convey a strong sense of strength of the wide body and low body. The design of electric flat-pushing hidden door handle and star-rail hub with gradually changing banners aims at reducing wind resistance and wind noise, and reveals Eta Ursae Majoris’s aesthetic idea that details are paramount.

　　The end of the roof of Starway Eta Ursae Majoris is an integrated spoiler design which is rare in SUV models. Eta Ursae Majoris has a sports car-style bilateral four-exhaust, and the taillights echo the headlights end to end. It is reported that with the rhythm of music, Eta Ursae Majoris’s taillights will be rhythmic in three forms of light language.

　　The interior of Starway Eta Ursae Majoris adopts a minimalist black-and-white two-color scheme, and the dual-spoke multi-function steering wheel and the 24.6-inch super-vision curved double screen together form an encircling central control layout, which can continuously create an atmosphere of situational communication for drivers and passengers.

　　Up to now, the official of Xingtu brand has not disclosed the detailed information about Eta Ursae Majoris’s function configuration and power.

　　Krypton: ZEEKR 009

　　ZEEKR 009 is the flagship pure electric MPV model. ZEEKR 009 will be equipped with front and rear double permanent magnet synchronous motors with maximum power of 200kW；. Equipped with a ternary lithium battery pack with a capacity of 116 kWh, NEDC has a cruising range of 702km and a power consumption of 18.3 kWh per 100 km. At present, the official has announced that ZEEKR 009 will be officially listed on November 1.

　　ZEEKR 009′ s front face daytime running lights adopt the design concept of "the trace of light", and it is equipped with 32 independent light-emitting groups to realize streamer lighting effect, which is highly recognizable. ZEEKR 009 has a length, width and height of 5209mm/2024mm/1856mm and a wheelbase of 3205mm, respectively.

　　ZEEKR 009 follows the space design concept of "Penthouse in the sky" as a whole, aiming at designing and planning the existing space, so that the first, second and third rows of passengers can stretch freely. The overall color matching adopts the combination of polar white and rock ash, creating an atmosphere without oppression for users; The overall layout of the front row is not much different from ZEEKR 001. ZEEKR 009 adopts 6-seat layout.

　　The door panel of double sliding doors is equipped with Smart Bar, and the 3.4-inch touch screen can control air conditioner, window and sunshade. The switch of electric side sliding door adopts Chinese logo. ZEEKR 009 is equipped with a 15.6-inch central ceiling screen, which supports HDMI and USB interface input signals, SWITCH access/wireless screen projection and other functions.

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It’s getting cold, do you want to hide at home in your pajamas and not go out to know what’s new in the movie industry? Just find a girl with materials~ The new things that have happened in the movie industry in the past 24 hours, the girl with materials will offer it with both hands!

The trailer is a fresh look. "The Crowd" is set for the first day of the new year in 2021. "Home at One Point"

Produced by Andy Lau, directed by Rao Xiaozhi, and starring Andy Lau, Xiao Yang, and Wan Qian, the movie "Crowd" was officially announced on October 12, 2021, and a poster was released.

The movie "Crowd" tells the story of "Cold-blooded Killer" Zhou Quan (Andy Lau, played) and the down-and-out dragon set Chen Xiaomeng (Xiao Yang, played), who exchange identities in an accident, leading to a series of humorous stories by mistake. This is the director Rao Xiaozhi’s challenge to the absurd comedy genre after the reputation masterpieces such as "Hello, Crazy!" and "The Nameless Generation". At the same time, it is also the first time that the director himself has brought his work into the Spring Festival schedule. Let’s look forward to it together!

After watching the exciting trailer of the movie, let’s have a bowl of non-greasy "chicken soup"! Produced by Chen Kexin and directed by Xu Hongyu, starring Liu Haoran, Peng Yuchang, and Yin Fang, starring Tan Zhuo and Zhang Qi, and starring Li Jiaqi in "One Point to Home", once released, the praise continued. Warm, fresh, and hot-blooded became word-of-mouth labels. The scheduling and attendance rate rose against the trend and became the most popular film with the highest proportion of young ticket buyers in the National Day file. In addition to the film’s hot-blooded core and the beautiful scenery of Yunnan, the selection of film music also made people clap their hands. "The morning is for work, and the evening is for life. Day by day, it is boring, empty and lonely…" The soundtrack "9 to 5" mocks the monotonous drudgery of urban work, and also depicts the tacit numbness and struggle of young people caught in urban anxiety.

In the movie "Home at One Point", such songs float on the green shades all over the mountains, and the camera follows the three protagonists walking lightly up the mountains and down the ground. The three of them are comfortable and eat with the lyrics. The audience of social animals under the screen yearn for such a "farming culture" life. Ordinary social animals, extraordinary dreams, "Home at One Point" tells such a simple story. Chasing dreams can be bitter and sweet, the singing can be high and low, the movie touches every you and me who strive to live with laughter and tears, and maps it to the widest crowd with ordinary stories. The film is being screened, and the stories and music are available here. Remember to come to the theater for an appointment~

The trailer continues! With Qu Meng as the chief producer, Jin Yimeng as the producer, new director Zhang Linzi as the director, Guan Xiaotong and Huang Jingyu as the lead actors, Guan Hong’s romantic comedy movie "Half of the Moon Alice" sweet online movie theme song MV of the same name. The theme song "Half of the Moon Alice" is sung by "Queen Queen Singer" Zhang Shaohan, the soothing melody of the song, the moving lyrics are matched by Zhang Shaohan’s gentle but powerful voice, which tells the story of the feelings that the childhood sweethearts in the film have been afraid to say for many years, so that the audience can feel the beauty of love.

The singer of the theme song this time, Zhang Shaohan, is an all-round artist. Her voice is cool and thorough, very explosive, and her pure and clean voice gives people a feeling of penetrating the clouds. The theme song of the same name of the movie "Half Moon Alice" invites the famous music producer Yu Fei, the well-known composer Jerry C, the songwriter Lin Qiao, etc., and the arranger Zhang Xiaozhen to join forces to create this golden song. Under the backing track of the piano and the big band, the song recalls the sweet fragments of Lin Xiaoxi and Han Bing accompanying each other. Coupled with Lin Xiaoxi’s shy teenage monologue and Zhang Shaohan’s clear voice, a sweet story of a dusty "two-way secret love" is gradually being uncovered, which makes many audiences moved. The movie "Half of the Moon Alice" has been scheduled for October 30, and audiences are welcome to come to the theater to experience the romantic love fairy tale performed by "Happy Fat CP".

Wang Junkai’s photo romance and literature in the rain, the texture of the film is full of cold and handsome

Yesterday, Wang Junkai Studio released a set of magazine photos of behind- the-scene. Text: Film images revolve around memories, light rain walks and stares into the distance, a new week has begun, with Boss Kai, freeze frame every experience into a ritual-filled look~

In the photo, Wang Junkai is wearing a blue trench coat, with a blurry and clear film texture, cold and handsome. The graceful teenager walks in the continuous autumn rain with an umbrella, and the breeze blows up the curled hair that cannot cover the slender eyelashes. Holding an umbrella with one hand shows a beautiful profile. With the misty and rainy scenery, it is gentleman and romantic, and full of literary sense!

Movie Calendar | Ou Hao was born

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On May 29th, Chery Automobile announced that TIGGO Tiggo 9 will be listed globally on May 30th.

IT House obtained from the official that the length, width and height of Tiggo 9 are 4820×1930×1699mm respectively, and the wheelbase is 2820mm；; Equipped with height-adjustable electric LED headlights, two-color suspended roof, hidden door handle and penetrating taillights at the tail.

The new car is equipped with a 24.6-inch curved screen, a 50-inch AR-HUD, 14 speakers, a C-PURE Chery net cubic green cockpit, NAPA textured seats, 84 stepless adjustment of leg rest and 123 adjustable backrest. Equipped with L2.9 intelligent driving assistance system, it has 21 basic ADAS functions and 11 advanced intelligent driving functions, and supports automatic adjustment of cruising speed and automatic parking service.

Tiggo 9 is equipped with Kunpeng Power 400T+7DCT/Aisin 8AT power combination, with the maximum power of 192kW and the maximum torque of 400N?m, and the fuel consumption of WLTC under comprehensive working conditions is 7.5L.

　　With the rapid development of electric vehicles, a large number of power batteries began to retire. How to recycle these batteries to reduce environmental pollution has become an urgent problem facing all countries. At the same time, with the increasing shortage of raw materials such as metals needed to produce power batteries, many large automobile manufacturers and start-ups are also paying close attention to the layout, hoping that the recycling of power batteries can become an effective way to cope with the supply shortage, and all parties hope that related industries can accelerate their development.

　　The capacity of power batteries has expanded rapidly.

　　With the rapid growth of electric vehicle sales and the increasing pressure on automobile manufacturers to change from fuel vehicles to electric vehicles, many countries and regions around the world are accelerating the layout of power battery production capacity.

　　At present, the United States is planning to convert most American-made cars into electric vehicles by 2030, and completely eliminate fuel vehicles by 2040. According to a report by the European environmental protection group Transport and Environment Organization, if the EU introduces stricter greenhouse gas emission regulation policies and provides sufficient support for the construction of charging piles, all new car sales in Europe will be converted into electric vehicles by 2035.

　　According to the data of MarketsandMarkets, the demand for lithium batteries has increased rapidly in the past five years. In 2025, the related market size is expected to increase from 44.2 billion US dollars in 2020 to 94.4 billion US dollars, and the development of electric vehicles will be the main driving force.

　　European governments are now stepping up efforts to support the development of power battery projects to ensure that they can still maintain their dominant position in the field of automobile manufacturing in the future. According to Agence France-Presse, according to the data of the Transportation and Environment Organization, Europe is currently planning to build 38 new super battery factories, with an annual production capacity of 1,000 GWh and an investment of 40 billion euros (about 48 billion US dollars). The planned production capacity will be realized from 2029 to 2030.

　　Many large automobile manufacturers are also increasing their investment in power batteries. According to Agence France-Presse, Volkswagen has recently invested 2.3 billion euros in Swedish startup Northvolt, and plans to build five other power battery factories. The new automobile giant Stratis is currently building two power battery factories. Tesla, an American electric vehicle manufacturer, also plans to build a new power battery super factory in Berlin. It is estimated that the production capacity will reach 250 GWh before 2030.

　　The supply of raw materials may be short.

　　A large number of power battery factories will put forward higher requirements for the supply of raw materials such as metals, and automobile manufacturers must try their best to ensure the supply of raw materials necessary for the production of batteries. It is understood that power batteries account for most of the cost of electric vehicles, while major metals such as lithium, nickel and cobalt account for most of the cost of power batteries. The European Commission predicts that by 2030, the demand for lithium will increase by 18% and the demand for cobalt will increase fivefold.

　　Considering the sharp increase in demand, some international organizations have been warning that related mineral raw materials will face shortages in the future. The International Energy Agency said recently that governments need to ensure the supply of key mineral raw materials needed for clean energy technology, otherwise they may face supply bottlenecks and damage the development of electric vehicles, wind power generation and other projects. According to the report of the International Energy Agency, clean energy requires many kinds of raw materials, from lithium, nickel, cobalt, manganese and graphite to rare earth elements for the production of electric vehicle engines and wind turbines, and each mineral raw material faces different problems. According to the International Energy Agency, in general, the demand for key mineral raw materials in the energy sector will increase sixfold before 2040, and the increasing global response to climate change is increasingly disproportionate to the supply of key mineral raw materials.

　　The report of the International Energy Agency suggests that national policy makers should take actions to ensure the stable supply of key mineral raw materials and set long-term emission reduction targets. The agency also suggested that governments should promote the development of new technologies and invest more in recycling areas to alleviate the main supply pressure.

　　The White House recently made it clear that we must work with our allies to ensure the supply of raw materials such as metals needed for the production of electric vehicles, and environmental protection and other factors should also be taken into account when dealing with them at home. According to Reuters, relevant measures include expanding investment in electric vehicle metal projects through the United States International Development Finance Corporation and taking new measures to support the supply from battery recycling. The Biden administration will also set up a working group to determine where minerals used in power batteries can be produced and processed. The US Department of Energy has been approved to invest $17 billion through the "Advanced Technology Vehicle Production Loan Project" to support related projects, which will focus on battery manufacturer financing, key mineral recovery and treatment. According to the report, ensuring the supply of raw materials for power batteries such as copper and lithium is one of the main obstacles that Biden’s huge electric vehicle development plan is currently encountering. At present, mining projects in the United States are facing extensive regulatory obstacles and environmental resistance.

　　Maros Shevcovic, Vice President of the European Commission, said in March that Europe should strive to achieve strategic independence in the production of power batteries, hoping that Europe can achieve self-sufficiency by 2025. According to Agence France-Presse, a new generation of power battery technology is being developed in Europe, hoping to reduce the dependence on lithium-ion battery technology. In January this year, the European Commission has invested 2.9 billion euros to support related research and development. Europe also hopes to build a more environmentally friendly battery factory, and EU officials are currently formulating relevant standards to regulate the extraction of battery raw materials and how to recycle used batteries.

　　However, Oliver Montick, an analyst at Fitch Consulting, believes that Europe may not establish a "complete closed-loop supply chain covering the extraction, refining, processing and production of most battery raw materials in Europe" until 2040. Montick said that although Germany and the Czech Republic have sustainable lithium metal reserves, the EU should still obtain supplies from reliable partners to ensure supply security.

　　Battery recycling needs to be accelerated.

　　Power battery is considered to be one of the key factors that determine the mileage and performance of electric vehicles. However, with the increase of service life, its performance will obviously decline, the required charging time will be extended and the mileage will be shortened. Some insiders said that the recommended service life of power batteries is generally 5 to 10 years. As a large number of electric vehicles have been put into use, the number of power batteries that need to be replaced will soar rapidly in the near future, and the demand for environmental protection and resource reuse will increase rapidly.

　　Some experts said that some power batteries that can still be used can be used in other scenes with reduced requirements, such as energy storage systems (ESS). For power batteries that can’t be used any more, we can consider recycling them and reuse the resources such as metal elements. At present, the metals such as lithium, cobalt and nickel needed for mining and processing electric vehicles often need to span several continents, and the transportation distance often exceeds 2,000 kilometers. Therefore, recycling and utilizing the raw materials in waste batteries is a more efficient and sustainable way, which can effectively reduce the burden in the fields of mining new mines, mining and processing.

　　Automobile and battery manufacturers and some start-ups have been exploring various ways to deal with waste power batteries, and some new industries and business models are taking shape.

　　According to CNBC, Straubel, former CTO of Tesla, founded Redwood Materials Company in 2017, which focuses on the disposal of electronic waste, and its business includes recycling used batteries, and then providing raw materials extracted from them to automobile manufacturers and battery manufacturers. The company’s first recycling plant in Nevada, USA, has started operation, which can recycle 95% of nickel, cobalt, aluminum and graphite, and more than 80% of lithium in used batteries. Straubel said that in the face of the rapid growth of demand for power batteries, the current supply of raw materials will be difficult to meet the demand, and it is necessary to speed up the investment in "top areas of the food chain", such as the development and recycling of raw materials, and recycling is a very efficient way. On the issue of profitability, Straubel said that the company is still in the initial stage of development, and it still needs to consume a lot of capital to invest in equipment and technology, but in the long run, with the continuous improvement of technology and scale, the company’s business will achieve considerable profits.

　　According to media reports, Ultium Cells, a joint venture between LG Energy Solutions and General Motors, will cooperate with Li-Cycle, a battery recycling company, to recycle batteries from this year. Li-Cycle said that its recycling technology can achieve 80% to 100% recycling of all materials in lithium-ion batteries.

　　According to Yonhap News Agency, South Korean automaker Kia Motors and its battery supplier SK Innovation will jointly develop a power battery recycling project. It is reported that SK Innovation provides lithium-ion batteries for electric vehicles such as EV6 of Kia Motors. As early as March, 2020, the two companies have begun to cooperate in the utilization of waste power batteries, and said that they will cooperate in the treatment and reuse of waste power batteries through energy storage systems, or recycle the metals in waste power batteries, which will help reduce production costs. SK Innovation also said that in addition to the potential economic benefits, recycling waste power batteries can also reduce the number of buried waste batteries, thus reducing the pollution of soil and groundwater.

　　The market related to raw material recycling in power batteries is expected to usher in rapid growth in the next few years. According to CNBC, data show that the global lithium recycling market will increase from $1.5 billion in 2019 to $18.1 billion in 2030.

　　Some experts said that if the power battery recycling industry wants to accelerate its development, it needs closer cooperation between the electric vehicle industry and the government to help collect batteries with different models and performances, accelerate relevant scientific research projects, formulate relevant standards, simplify the recycling and utilization procedures of used batteries, and reverse the current situation of low recycling rate of used batteries at an early date.

　　Some governments are also supporting related innovation activities in various forms. According to Yonhap News Agency, the South Korean government is now partially relaxing the supervision of used batteries by way of "supervision sandbox", so as to allow automobile manufacturers and battery manufacturers to use these batteries to innovate products, services, marketing and business models. The Ministry of Trade, Industry and Energy of Korea plans to invest 1.3 billion won (about 1.5 million US dollars) before 2024 to conduct experiments on the utilization of used batteries, such as renewable energy projects.

　　Jin Shizhen, a researcher at the Korea Automobile Technology Association, said that with the accelerated popularization of electric vehicles, a large number of power batteries will be retired in South Korea from 2026, and by 2030, about 100,000 electric vehicles will need to be replaced. Jin Shiyi said that in order to accelerate the development of the battery recycling industry, it is necessary to speed up the establishment of standards such as waste battery collection, speed up the research and development of related processing technologies, and refine the requirements for battery quality and performance.

On May 31st, the global launch conference of Chery TIGGO Tiggo 9 was held in Beijing, and five models were launched, including the leading version, the deluxe version, the distinguished version, the ultimate version and the flagship version, with an official guide price of 152,900-203,900 yuan.

Tiggo 9 is the first model built by Chery Automobile based on the Mars architecture-super hybrid platform, which integrates the most advanced product technology and configuration points of the Tiggo family. Its launch is an important node for Chery to start a new global journey in the new era.

Since the listing of the first generation of Chery Tiggo, it has always reflected the development and evolution of domestic automobile brands and is a witness to the rise of domestic brands. The brand-new Tiggo 9 listed this time will bring users a higher quality and higher value life experience through the global upgrade with the strength of "9 leapfrog comforts +3 flagship qualities".

As one of the earliest global car companies in China, Chery Automobile has been the export champion of China passenger car brand for 20 consecutive years, and has become the "China business card" loved by users in more than 80 countries and regions around the world. As the pioneer and forerunner of self-owned brand SUV, the Tiggo series has achieved the brilliant achievement of "300W+ global users" since its birth 18 years ago.

Wuhu Daily reporter Zhao Dandan

On March 23rd, Geely Automobile Holdings Limited released its 2020 financial report. Although some sectors performed brilliantly, Geely Automobile’s revenue and net profit declined in 2020 compared with 2019, which the company attributed to the COVID-19 epidemic.

In 2020, Geely Automobile achieved revenue of 92.1 billion RMB, down 5.4% year-on-year. Net profit was 5.57 billion yuan, down 32% year-on-year, compared with 8.26 billion yuan in the same period last year. The profit attributable to shareholders was RMB 5.53 billion, and the ending cash balance was RMB 19 billion.

After the results were announced, the market reacted strongly. In the afternoon, Hong Kong stock Geely Automobile plunged in a straight line, with a drop of over 7%.

In 2020, the cumulative sales volume of Geely Automobile exceeded 1.32 million, ranking first in the sales volume of China brand passenger cars for four consecutive years. However, this figure is 3% lower than that in 2019.

Among them, the annual cumulative sales volume of high-end brand Lexus reached 175,000 units, up about 37% year-on-year.

In terms of profit structure, its joint venture company contributed 880 million profits (including 580 million yuan from Jizhi Financial Company and 260 million from Link), accounting for about 15.6% of the net profit; Royalty income is 570 million yuan, accounting for about 10.2% of net profit.

In 2020, Geely Automobile accelerated the payment to its suppliers to alleviate the impact of production interruption caused by the epidemic, which also led to a significant decrease in the net cash inflow from its operating activities.By the end of 2020, the net cash flow from operating activities of Geely Automobile decreased by 87% year-on-year to 1.6 billion yuan.

In order to revive its financial resources, in May 2020, Geely raised HK$ 6.48 billion by placing 600 million new shares to institutional investors.

With the help of the proceeds from the placement, the total cash level of Geely Automobile (bank balance and cash+pledged bank deposits) will remain at about 19 billion yuan at the end of 2020.

In the second half of the year, the negative impact of the COVID-19 epidemic on Geely Automobile decreased.

In contrast to the bleak sales in the first half of 2020, in the second half of 2020, Geely Automobile’s sales increased by 49%, revenue increased by 50% and net profit increased by 40%.

In overseas markets, despite the restrictions of the COVID-19 epidemic, Geely Automobile’s "sea layout" is still accelerating.

In 2020, Geely Automobile sold nearly 273,000 overseas vehicles, up 25% year-on-year, covering nearly 30 countries. Among them, Link’s European offline experience store opened; In the Southeast Asian market, the annual sales volume of Proton Automobile under Geely reached 109,000 vehicles, and the export increased by 49.8%.

In terms of research and development, Geely Automobile has invested 4.8 billion yuan in 2020.In 2021, Geely’s R&D investment will continue to increase to cope with the wave of smart electric vehicles.

In 2020, in order to optimize the product structure, under the poor environment, Geely Automobile successively launched new models such as ICON, Haoyue, Xingrui, LECK 05 and LECK 06.

However, since mid-2019, the higher discounts and concessions offered by Geely to its dealers offset the positive impact brought by the continuous improvement of its product portfolio, making the average ex-factory sales price of Geely in 2020 similar to that of the same period last year.

If the high-end brand Lexus sold by its 50% equity joint venture company is taken into account, the average ex-factory sales price of Geely Automobile increased slightly year-on-year.

This also shows that the current profit pressure of new car sales in the automobile industry is great, and enterprises should pay more attention to after-sales service and other value-added businesses.

In order to continue to increase the market share, in 2021, Geely Automobile set the sales target at 1.53 million vehicles, up 16% year-on-year.

In order to step into the era of "4.0 comprehensive architecture system" faster, Geely Automobile announced that it had entered into a framework agreement with Geely Holding and established a joint venture company.

On March 23rd, Krypton Company was established, and it is planned that Geely Automobile and Geely Holding will jointly contribute 2 billion yuan. Among them, Geely Automobile holds 51% and Geely Holding Group holds 49%.

Li Shufu became the chairman of the company, and An Conghui became the CEO of the company.

Extreme Krypton Company will increase its R&D investment in the field of new four modernizations, and build the full-stack self-research capability of intelligent software and hardware. It will integrate various assets and technologies, including but not limited to electric vehicle technology, the right to use the vast intelligent evolutionary experience architecture (SEA), brand authorization, three power technologies, supply chain system construction and user ecological construction.

The joint venture company will become a subsidiary of Geely Automobile, and its financial performance will be consolidated with Geely Automobile.

As early as last September, the Shanghai Stock Exchange disclosed that Geely Automobile had an IPO meeting in science and technology innovation board. However, Geely has made no substantial progress in the process of officially landing in science and technology innovation board.

China’s stock market regulator questioned whether the company was high-tech enough, Lianhe Zaobao quoted people familiar with the matter as saying.

In this regard, Yang Xueliang, vice president of Geely Holding, said that there is no further information to provide. According to the information disclosure standard of the listing process, everything is subject to the approval of the regulatory authorities.

　　Nowadays, the price of new energy vehicles is the same as that of fuel vehicles, and it is inevitable that new energy will grab the share of fuel vehicles. Take the medium-sized and large SUV with a budget of 300,000-400,000 yuan. Do you want to increase the program, or the pure fuel version of Ford? Both cars have a body exceeding 5 meters, and the whole department has a 6-seat design. Explorers have 6 seats and 7 seats to choose from. The guide prices of M7 and 2023 explorers are 319,800-379,800 yuan and 309,800-379,800 yuan respectively.

　　Space: The third row of explorers is slightly more spacious than the M7.

　　In terms of sales volume, there were 1,100 vehicles sold in the market in July, while in August, the total sales volume of the entire customer M5 and M7 reached 10,045 vehicles, and the effective orders of the customer M7 so far exceeded 50,000 vehicles. Looking at the explorers, in the first eight months of this year, the total sales volume was 8964 vehicles, and the average monthly sales volume exceeded 1000 vehicles. From the current point of view, the monthly sales of the M7 and the Explorer are similar, but what about the future? The market will give the answer!

　　From the product itself, both the Explorer and the Quest M7 are medium and large SUVs with similar body sizes, but the Explorer is 43 mm longer than the Quest M7, and the Explorer with a wheelbase of 3,025 mm is longer than the Quest M7 with a wheelbase of 2,820 mm. The longer wheelbase gives the Explorer a slightly more spacious third row space than the Quest M7. Compared with the size, the length, width, height and wheelbase of the explorer’s body are indeed above the boundary M7.

　　Performance: The rear drive explorer accelerates faster and the four-wheel drive interface M7 is stronger.

　　From the performance point of view, the zero-acceleration of Explorer’s rear-wheel drive and Wenjie’s M7 rear-wheel drive is 7.6 seconds and 7.8 seconds respectively, and only the lowest equipped models of the two cars are rear-wheel drive designs, and the prices are 309,800 yuan and 319,800 yuan respectively. In terms of four-wheel drive models, the four-wheel drive acceleration of Explorer and Quest M7 is 7.8 seconds and 4.8 seconds respectively, and the guide prices are 329,800-379,800 yuan and 339,800-379,800 yuan respectively, and the prices are close.

　　Explorers are all equipped with a 2.3T turbocharged engine and a matched 10AT transmission, with an output of 276 HP and 425 N.. Rice, just add 92# gasoline. The 1.5T four-cylinder engine on the M7 is only used for power generation and does not directly drive the vehicle, but 95# gasoline needs to be added. The M7 rear drive is equipped with 200 kW and 360 N.. Rice motor; Like the rear motor of the four-wheel drive model, the power of the front motor is 130 kW and 300 N. Rice.

　　M7 plus 95# gasoline, but the fuel consumption is lower than that of Explorer, and the front suspension of Explorer is better.

　　Explorers refuel for a few minutes, but the battery life of M7 rear drive and four-wheel drive pure electric WLTC is 150 km and 135 km, and it takes 30 minutes for slow charging and 5 hours for fast charging. People who buy extended-range cars generally don’t want to wait for a slow charge, unless they have a private charge at home, which is mainly to refuel and generate electricity. The fuel consumption of M7′ s rear drive and four-wheel drive is 6.85L and 7.45L respectively, while the combined fuel consumption of Explorer’s rear drive and four-wheel drive is 9.07L and 10.08L, and the actual fuel consumption may be slightly higher than this fuel consumption.

　　In terms of energy consumption, at the same price, even with refueling, the fuel consumption of the boundary M7 is definitely lower than that of the explorer, and the use cost of the boundary M7 will be lower than that of the explorer. If you drive for a short distance and charge conveniently, the use cost under charging is lower. Looking at the driving quality, Explorer’s front suspension is a double-ball-joint spring strut suspension, while Wenjie M7 is an ordinary McPherson independent suspension, and both rear suspensions are multi-link independent suspensions.

　　The key point is the difference of the front suspension. As the best family car controlled by BMW, BMW 3 Series also adopts the double-ball joint spring shock absorption strut suspension, which makes the control more accurate and flexible. However, there is a 40-degree ternary lithium battery on the chassis of the car body, which makes the weight of the chassis heavier. After the center of gravity is lowered, the driving quality of the car body will not be weak.

　　In terms of configuration, the asking M7 is more abundant than the explorer, but it is not much at similar prices. Take the entry-level rear-drive model as an example, the asking M7 is 10,000 yuan more expensive, which also includes door-opening warning, 360 panoramic image, full-speed adaptive cruise, automatic parking, HUD head-up display, wireless charging function of front-row mobile phones, heating, ventilation and massage functions of the first and second rows of seats, and 12 audio and negative ion generators. However, regarding the central control screen, the explorer’s 27-inch screen is larger than the 15.6-inch screen of the world M7, and both the explorer and the world M7 have L2-level driving assistance capabilities.

　　Write it at the end

　　The budget of 300,000-400,000 yuan is to buy medium and large SUVs, and the explorers provide 6 and 7 seats to choose from, while only 6 seats are available to ask for the M7. At similar prices, the configuration of the M7 is slightly richer than that of the explorers, while the M7 is exempt from purchase tax, and thanks to Huawei’s technical blessing, its popularity is higher than that of the explorers. Judging from the use cost, the fuel consumption cost of the M7 is definitely lower, and both cars can be poetic and far away. The short-distance M7 can also reduce fuel consumption by pure electric driving. Although the space of the boundary M7 is slightly smaller than that of the explorer and the central control panel is not as large as that of the explorer, at a similar price, many people may choose the boundary M7 for the sake of green cards and lower fuel consumption.

　　[car home New Car Launches] On April 13th, the (|) model ushered in its debut. This time, the interior of the new car was also unveiled. As a hard-core off-road product, how did it perform at the design level? Let’s take a look together!

　　In terms of appearance, Jetway Traveler was designed by former Porsche design director Hakan Saracoglu, and the appearance was designed in a tough body style. Among them, the net is equipped with the "JETOUR" brand logo and connected with the headlights. The distinctive headlight group style is impressive. The posture of the whole vehicle is vigorous, with sharp lines and full profile coexisting. Judging from some configurations released this time, the new car adopts Kunpeng Power and XWD intelligent four-wheel drive system, and is equipped with Qualcomm 8155 chip platform. Can provide a better cockpit intelligent experience.

　　On the side of the car body, the wheel eyebrows of the real car protrude outward, and it is equipped with large-size tires. The window frame shows a hard-core style and adopts a suspended roof design. The tail of the vehicle is a classic small schoolbag assembly, and the vertical taillights are wrapped in a black frame, showing off-road temperament.

　　The interior of the new car adopts T-shaped flat layout, with sharp edges and corners, simple and powerful, exquisite interior materials and large-size suspended central control screen. Jietu travelers will have more outstanding performance in "travel+"ecological services, intelligent driving, healthy cockpit and so on. Compared with the traditional hard-core off-road SUV products, travelers have adopted a more concise and fashionable design, and the large central control screen is very eye-catching. At the same time, the color matching in the car has also adopted a younger idea, and the overall atmosphere is more active.

　　In terms of power, our C-DM is equipped with a plug-in hybrid system consisting of a 1.5T engine and a motor, and the transmission system is matched with a 3-speed DHT gearbox. (Text/car home Duandi)

Business News (Reporter Guo Yuxi) Recently, 2024 Guangzhou Automobile Science and Technology Day was held in Guangzhou Automobile Research Institute. On Science and Technology Day, GAC officially launched the industry-leading all-solid-state power battery. It adopts the solid-state anode technology with high surface capacity and the third generation sponge silicon negative plate technology, and the all-solid-state anode can reach a high surface capacity of more than 5mAh/cm2, thus achieving an energy density of more than 400Wh/kg. Compared with the most advanced liquid lithium-ion battery at present, its volume energy density and mass energy density are increased by more than 50%, and the cruising range of the whole vehicle can exceed 1000km.

Guangzhou Automobile No Map Pure Vision Intelligent Driving System was launched simultaneously. Compared with the current mainstream technology route, it not only does not need high-precision maps, but also does not rely on lidar. Instead, it combines visual sensors and industry-leading AI algorithms to perceive the world like a human being, and can achieve a wider coverage with a simpler hardware system. Intelligent driving brings users a richer, more free and full-scene driving experience. Both technologies are planned to be loaded in 2026.

　　On May 20th, the 2021 China International Intelligent Communication Forum, with the theme of "Intelligent Communication in the New Era", hosted by the Central Radio and Television General Station and the People’s Government of Jiangsu Province, kicked off in Wuxi, Jiangsu. Vice Minister Publicity Department of the Communist Party of China, Director and Editor-in-Chief of the Central Radio and Television General Station, Shen Haixiong, Deputy Secretary of jiangsu provincial party committee and Governor Wu Zhenglong attended the opening ceremony of the forum and delivered speeches. Huang Qin, secretary of Wuxi Municipal Party Committee, delivered a speech at the opening ceremony, and Du Xiaogang, deputy secretary of Wuxi Municipal Party Committee and mayor, delivered a keynote speech. A number of industry experts and scholars, entrepreneurs and representatives of Chinese and foreign media gathered in Wuxi to talk about the new future of intelligent communication. Zhang Wenlin, President of Huawei’s Strategy Department, attended the main forum and delivered a keynote speech entitled "Digital Technology Accelerating the Transformation and Upgrading of Media Industry".

　　Zhang Wenlin, President of Huawei’s Strategy Department, delivered a keynote speech on "Digital Technology Accelerating the Transformation and Upgrading of Media Industry" in the main forum.

　　First, the era of ultra-high-definition video has arrived, and it is accelerating towards 4K/8K and richer experiences.

　　On March 1, 2019, the Ministry of Industry and Information Technology, the State Administration of Radio and Television and the Central Radio and Television General Station jointly issued the Action Plan for the Development of Ultra HD Video Industry (2019— 2022). The overall goal of the action plan is to vigorously promote the development of ultra-high-definition video industry and its application in related fields in accordance with the overall technical route of "4K first and 8K second". In September, 2020, HDRVivid, the key technical standard of ultra-high definition video industry in China, was officially announced. In the Spring Festival Evening of 2021, the world’s first 8K ultra-high-definition TV live screen was fresh in memory. The era of ultra-high definition is coming. The penetration rate of family 4K TV in China has exceeded 70%, and the number of families with 4K receiving ability has reached 200 million.

　　Technological changes have driven the development of the industry, and the requirements for efficiency, quality and computing power in film and television production have been greatly improved. Driven by the demand for accelerated remote collaboration in the epidemic, it is accelerating the overall cloud. Taking film and television works as an example, from Avatar in 2009 to Alita in 2019, the number of special effects shots doubled, and the requirements for calculation and storage increased by more than four times; There are also super variety shows, the number of shots is increased by 10 times, the quality is required to start at 4K, the production time is required to be shortened, and the parallel computing is required to be improved by 10 times. Starting from supporting the efficient production of content, AI will completely change the future creation and production mode, from the production end to the consumption end. There are a lot of pain points that need to be solved by AI intelligence in the whole process of current content production, and the changes in the future film and television industry need innovative technical support.

　　Second, the ultra-high-definition industry will be scaled up to promote technological innovation and industrial transformation.

　　Throughout the 14 th Five-Year Plan, a new round of scientific and technological revolution and industrial transformation is accelerating, and the deep integration of virtual reality technology and digital technologies such as the Internet, big data, artificial intelligence and 5G is having a profound and extensive impact on the economic and social development process. In recent years, the policies and plans of the General Administration of Radio and Television and the Film Bureau have clearly put forward the requirements for technology and industrial development, and the core points to four aspects: open innovation, deepening development, all-round promotion and industrial upgrading.

　　Huawei is deeply involved in video media technology and continues to innovate: In the past 25 years, from multimedia communication to video products serving radio and television/operators, it has gradually built the video development capability of the whole process and industry, and through in-depth and comprehensive research on audio and video basic technologies, it has been actively contributing to and promoting the formulation of open and innovative industrial standards and international standards with innovative technologies, and promoting industrial upgrading.

　　The key basic technology of ultra-high-definition video is firstly HDR. Since the release of the HDR standard by the Ultra-high-definition Alliance, the HDRVivid industry has become increasingly mature: commercial products in all sectors of the industry have been fully launched, and all mainstream manufacturers in all sectors will launch products and contents supporting this technical standard during the year, greatly enhancing the visual experience of consumers; Then there is DRM, the key guarantee technology of ultra-high-definition industry: multilateral enterprises in the industrial chain jointly build a trust center DTA, creating an open standard, transparent and credible service model for global multilateral cooperation; Domestic and foreign manufacturers have participated in it, and the ecosystem has become increasingly mature, escorting the security of ultra-high-definition content.

　　At CCTV main station ‘ 5G+4K/8K+AI’ Driven by the strategy, the whole industry is accelerating the comprehensive technological upgrading and transformation such as IP and cloud. The ultra-high-definition video production and broadcasting platform built by CCTV will form an ultra-high-definition program production capacity with an annual output of 10,000 hours (including new media and TV terminals), which will greatly promote the large-scale application of ultra-high-definition content, and then promote new business models such as live broadcast of ultra-high-definition TV theaters, support unified distribution for various end users, and accelerate the development of industrial integration.

　　Three, industrial change to stimulate technological breakthroughs, business innovation chain reaction

　　With the advent of the 5G era, the audio and video industry will realize digitalization, networking and intelligent upgrade. The access of 5G technology will bring new changes to film and television shooting. Media shooting can be made directly on the cloud. Since the National Day military parade of CCTV in 2019, the technology of 5G back transmission after shooting has taken the lead. At present, the technology has gradually matured. Huawei can provide more than 500M of stable bandwidth through 5G super uplink capability, and at the same time, it can provide 1G uplink capability next year, which can be widely used in all kinds of media shooting and live event scenes. By shooting the production scheme on the cloud through live broadcast, the cost of single live broadcast can be reduced by 60%. At the same time, because the live shooting brought by 5G jumps into the cloud, virtual shooting will redefine the shooting mode: by constructing a three-dimensional digital twin space of film and television content, the background of the calculated content can be combined with the physical image of the real shot, which will greatly improve the manufacturing efficiency in the early and late shooting. AI drives motion capture/voice/digital twins/light/spatial positioning and other functions to comprehensively improve the efficiency and quality of film and television content creation.

　　The key to upgrading the 4K/8K content production and broadcasting is IP transformation. The media matrix will lead the IP transformation of TV station production and broadcasting, and support 2000 channels of 4K/8K content production and broadcasting in the traditional SDI mode, which requires 32 cabinets and 4 tons of heavy copper cable. The MediaFabric jointly innovated by Huawei and CCTV can complete the same task with two cabinets and about 100 kilograms of optical fiber, and support flexibility and scalability, and support future-oriented evolution.

　　The application of technologies such as 5G, IP, cloud and AI in the process of ultra-high definition has contributed to the chemical reaction of business innovation. For example, the free viewing angle in the ultra-high-definition field is becoming a bright spot and hot spot in the industry. The Spring Festival Evening "Heroes of Heaven and Earth" has a high-quality image quality and a full-time 4K free viewing angle, bringing a new viewing experience and rich application scenarios.

　　Fourth, cloud-based technologies and services have brought about changes in production, processing and distribution models.

　　There will be three revolutionary services on Huawei Cloud:First, digital content is fully produced on the cloud, and various tools such as modeling interaction are efficiently scheduled and operated on the cloud through large-scale flexible computing power; Huawei and its eco-partners are steadily advancing the innovation of cloud production process services, which were officially released together with their partners at the Shanghai Film Festival in June this year. The second is the production on the 4K variety cloud. Based on the production practice of "Sister Riding the Wind and Waves", Huawei Cloud can realize the simultaneous editing and processing of hundreds of video streams through mature technologies such as real-time processing of proxy files and original files, which greatly accelerates the production efficiency in the later stage of variety. Third, making real-time generation services on the digital people cloud, which will produce film-and-television digital people with anthropomorphic characteristics and real digital twin figures, will be applied to the field of TV variety for the first time, and more innovative scenes such as lifelike digital twin program hosts will greatly enrich the content creation mode. There will be a famous host’s digital twin in the year, so please look forward to it.

　　The mature services on Huawei Cloud are also constantly innovating and promoting the development of ultra-HD industry;Intelligent repair function, with accurate AI algorithm to help high-quality, efficient content repair and quality improvement, while improving video quality, enhance users’ willingness to watch. More than 500 films and videos have been restored.

　　Explore a new mode of publishing on the cloud;Support the film distribution field to quickly enter the digital service era from the hard disk mailing era. In the field of distribution, there are still many difficult problems in the distribution of the film industry. At present, the distribution for urban cinemas still adopts the mode of hard disk delivery, which is high in cost, easy to damage, low in security and unable to be flexibly scheduled. The cloud service based on timely error correction and security guarantee of Huawei Cloud greatly improves the flexibility, timeliness and security of film distribution.

　　5. New market space: integrating innovation and providing the ultimate experience for more users in a timely manner.

　　The second live mode is about to provide services in a normal and large scale. It is expected to provide users with more and better enjoyment in cinemas, theaters and various venues that can provide the ultimate experience of film and television content.

　　The new home theater will create the second largest cinema market. Through revolutionary experience upgrading, convenient and flexible installation and civilian price, it provides a brand-new video business experience for home users. The AiMax business operation practice of Huawei video and smart screen proves that high-quality home theater experience will stimulate three times the viewing volume, increase the willingness to pay by two times, and incite huge commercial value.

　　Generally speaking, under the general trend of the accelerated development of ultra-high-definition industry, various technologies have been iteratively developed, which has spawned various business innovations and business model innovations, and constantly opened up new markets. This will promote the chain reaction of innovation in all aspects of the industry, which requires the joint efforts of the entire industrial ecological partners and the government to provide necessary conditions and convenience for the cluster development of the industry. In this process, Huawei will focus on technological innovation, join hands with partners, actively promote the development of ultra-high-definition technology and industry, and create full-process technological innovation with the support value of 5G, IP, cloud and AI to help the digital transformation and industrial upgrading of the film and television industry in the ultra-high-definition era.