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Some time ago, a rock music festival was held in Xinxiang, Henan Province. Perhaps many people are interested in this contrast. In fact, Xinxiang is a well-known "hometown of rock and roll". After all, its English name can also be "New York". In 1998 and 1999, Xinxiang held China New Music Concert twice; Zhengzhou Railway Bureau also set up a rock train. It is said that the opening of Xinxiang Hotel invited all rock bands. So, how did Xinxiang, an ancient land located in the Central Plains, plant the rock gene?

Xinxiang street at night. Photography /CZAN Chen, source/figure worm creativity

Mu Ye and Xinxiang

Xinxiang, known as Mu Ye in ancient times, has a long and profound history, with Taihang in the north and Yellow River in the south. Zou Heng, a famous archaeologist in China, once said: "There are three breakthroughs in the study of Xia culture in Henan, the first is Erlitou in Yanshi, the second is Zhengzhou, and the third is Xinxiang." During the Shang Dynasty, Xinxiang belonged to the land within the capital and was the base of the origin and rule of Shang tribes. The Battle of Makino, which led to the demise of the Shang Dynasty more than 3,000 years ago, also took place in Xinxiang.

Schematic diagram of Makino Battle

In the Western Zhou Dynasty, there was a city in the middle of Mu Ye, which was sealed by Guan Shu, the brother of Zhou Wuwang, and an important vassal state in the eastern part. During the Eastern Zhou Dynasty, most of Xinxiang belonged to Wei, while the west belonged to Zheng and Jin. In the late Spring and Autumn Period, the State of Jin was powerful. In 632 BC, the army of the State of Jin fought with Qin, Qi, Song and Chu in Chengpu (now southwest of Juancheng County, Shandong Province), and the Chu army was defeated. After the Battle of Chengpu, the State of Jin joined forces with the kings of Qi, Lu, Song and Wei in Jiantu (now in Yuanyang County, Henan Province), which was called "the alliance of Jiantu" in history. Wang Jizheng of Zhou Xiang also sent representatives to participate in the alliance, and Jin Wengong was named as the overlord. In order to further consolidate the hegemony of the Central Plains, the State of Jin was again a vassal in Wen (now in wen county, Henan Province), and King Xiang of Zhou was also invited to the meeting. During the Warring States period, Xinxiang belonged to Korea first, and then to Wei. Xinxiang recorded the stormy times of diplomatic mediation.

Wei and Zheng in the Eastern Zhou Dynasty. Source/Tan Qixiang Edition Atlas of Chinese History

After the Qin Dynasty, Xinxiang’s administrative planning gradually became clear. In the Qin Dynasty, Xinxiang belonged to Sanchuan County, and in the Western Han Dynasty, the whole country set up the Sili Department and the Thirteen Secretariat Departments. The major part of Xinxiang belonged to Hanoi County of the Sili Department, while the eastern part belonged to Chenliu County of Henan County and Yanzhou Secretariat Department, and set up Ji County, Gongxian County, Huojia County, Yuanwu County, Yangwu County, Juanxian County, fengqiu county County and Zizyphus County. In the second year of Taishi in the Western Jin Dynasty (266), Ji County was set up, and Ji County (southwest of Weihui City, Henan Province) was ruled. Its jurisdiction is roughly equivalent to today’s cities and counties such as Weihui City, huixian city, Huojia County, Xinxiang City and Xiuwu County.

In the fifth year of Taihe in the Eastern Jin Dynasty (370), Murong Zang, the younger brother of Murong Wei, the former emperor of Yan State, met the former Qin army and built a new city called Xinle City. In the sixth year of Emperor Kai of Sui Dynasty (586), Xinxiang County, now the old town of Xinxiang City, was established, belonging to Hanoi County. Although the organizational system has changed since then, the basic pattern of Xinxiang has not changed. In the late Qing Dynasty, compared with coastal towns, Xinxiang was less impacted by western culture and its social form did not change significantly. At the beginning of the 20th century, with the intersection of Beijing-Han Railway and Daoqing Railway in Xinxiang, the urban development of Xinxiang entered a new historical period.

The map of Xinxiang county in Henan province during the Republic of China shows that Xinxiang county is located at the intersection of two railway lines at this time. Source/(Republic of China) "Continued Records of Xinxiang County", Volume 1, "Illustration", "China Local Records Series, North China Place" No.473, printed by Chengwen Publishing House Co., Ltd. in 1976 according to the 12-year edition of the Republic of China.

Rock and roll and Xinxiang

Xinxiang not only records the political, economic and historical development of China, but also is the carrier of opera and music. As a major province of opera, Henan Opera and local operas are equally popular in Xinxiang. Coupled with the gradual convenience of transportation in the late Qing Dynasty and the interweaving of various cultures, Zhongzhou Drum, Kaiming Drum, Xihe Huai Bang Opera, Xiangfudiao and other operas have always prevailed. Xinxiang people have a strong "artistic cell", and many middle-aged people will learn to play drums and guitar after they get married.

After the reform and opening up, both the city and social culture have quietly changed, and Xinxiang was also enlightened by the surging Chinese rock and roll at that time. If you meet someone who wears leather clothes and has long hair on the street, you will often ask the other person: "Do you listen to rock?"

In 1986, with the spread of "Northwest Wind" series of songs such as "Xintianyou", "Loess Plateau" and "My Hometown in Love", the "Northwest Wind" series of works formed the first wave of local music culture. The rise of rock and roll also took place in 1986, and some scholars even pointed out that "Nothing" and "Journey to Heaven" should be the source of "Northwest Wind".

Since its birth, rock and roll is a special cultural symbol, which always appears in a posture beyond the ordinary world and soars towards the height of spirit. Rock songs have a wide range of expressions, including deep historical nostalgia like Dream Back to the Tang Dynasty, Zhang Chu’s personal concern for fate, and Black Panther band’s realistic reflection and confusion. Generally speaking, they all have a spirit of inquiring and reflecting on reality and life. As a "new force" in pop music, rock and roll has opened up new space for the poetic latitude of lyrics and the functional latitude of songs.

Screenshot of the song MV of the Tang Dynasty band "Dream Back to the Tang Dynasty"

Under this background, Xinxiang is also interacting with the rock era. On the evening of April 11th, 1998, Xinxiang Sports Center was brightly lit, and the first "China New Music Concert" was held here. It is said that the concert was originally planned to be held in a disco in Zhengzhou, and three rock bands were invited to make a platter. But Liaoyuan Huang, who has held several performances in Beijing, said: If you want to play, play big! So nine bands were booked. When the organizer heard nine bands, he was blindsided, knowing that a disco could not be put down, and considering that Zhengzhou’s approval must be very troublesome, he suggested moving to Xinxiang Sports Center, which can hold 30,000 people, to bring economic benefits to small places and enhance cultural awareness. That’s it.

God of Light is Black Panther band’s second music album, which was released in August 1993.

Someone once recalled: "In 1998, Chinese rock went to Xinxiang, Henan Province to perform, which was a great gathering of Chinese rock since 1993, which was particularly exciting. Because rock musicians perform in bars in bits and pieces, there is no such stage for them to show. " "In order to make the rock performance more smooth, so let Sun Nan start and sing" Red Flag Fluttering ". (There are also) Tang Dynasty, reincarnation, sobriety, zero point, overload, cobra, Bao Jiajie, compass and 1989 band, etc. "

This is a rock festival at the end of the 20th century. All musicians are full of joy. The exciting rhythm is knocking on everyone’s heart. The exciting power makes people excited. According to Liaoyuan Huang, the planner of this event, "When I planned Xinxiang rock concert in 1998, there was no rock music festival in China, and the outdoor performances of nine bands were the best at that time." On that night, Wang Feng changed "Good Night, Beijing" to "Good Night, Xinxiang", Gao Qi and Overload sang "Let Every Night Be Filled with the Flame of Love", and the audience lit lighters … The whole performance lasted for nearly four hours, and the atmosphere at the scene was climaxed. Taking this opportunity, at the request of fans, the Passenger Transport Department of Zhengzhou Railway Bureau specially designed the "Qiyuan" fan train: the train number is 680 and 681, and the fare is 11 yuan.

In 1998, China New Music Concert was held in Xinxiang, Henan Province. Source/Rocker

Because the first session was so successful, the next year, the second "China New Music (Xinxiang) Concert" arrived as scheduled. Different from 1998, Cui Jian and Black Panther band also joined the performance. In addition, Huaer Band and the rap group "D.D. Rhythm" founded by Dai Bing and Tianbao also joined in. Because of this performance, the musical horizons of fans in Xinxiang and even in China have been broadened again.

In the year of the real end of the century, when Cui Jian sang "Nothing", the whole stadium was in chorus. That kind of feeling, everyone present will remember it vividly in retrospect. For those who love rock and roll, this musical expression conveys the most direct emotional catharsis.

Cui Jian’s "Nothing" scene, 1992

The rock show for two consecutive years has made Xinxiang the base of Chinese rock. However, today we are familiar with the rock bands coming from the 20th century, and almost all of them enjoy the excitement brought by music with the audience in Xinxiang Sports Center. The two performances not only established Xinxiang’s position in the hearts of national rock fans, but also injected the immortal rock spirit into the city.

Why did a "China New Music Concert" become a special performance of rock music? It turned out that at that time, in order to avoid the rebellious meaning of the word "rock", most rock performances in Xinxiang were named "new music", and the two were corresponding. Liaoyuan Huang mentioned in "Ten Years of Rock on the Road": "One night in 1997, I finished the planning of’ 98 China New Music Concert (Xinxiang)’, because rock music was still a sensitive word at that time, so we chose the nondescript word’ new music’ as a cover." Some articles pointed out that those years coincided with the vigorous development of Xinxiang’s private economy, and all kinds of supermarkets and restaurants invited bands to perform when they opened their doors. Even when Huimian Noodles Pavilion opened, the bands at the door played rock and roll. Compared with Zhengzhou, Xinxiang has less pressure in life and musicians have enough time to make their own music. In big cities, however, you can’t make money as a band, and musicians are often busy running a venue or making a cover Shang Yan to support their families. Yang Baobin, a veteran rocker in Xinxiang, said that in Xinxiang, there are few people who use music to bluff, or feel that making music is superior. Generations of bands and organizers have been silently relaying in Xinxiang for nearly 20 years. Although the mentality is different, we play together and act together. Perhaps this is also the main reason why the organizer had to transfer Zhengzhou disco to Xinxiang Stadium when Liaoyuan Huang wanted to "play a big game".

Afterlife and Xinxiang

After that, Xinxiang not only attracted a large number of rock singers to hold concerts, but also gave birth to many new forces of rock music. For example, Crazy Doctor Band, which was founded in Xinxiang in 2008, can be generally classified as "post-punk". In 2019, they released the single "Will you still hate me when I die one day?" The whole song was dark and cold, and the lyrics full of rebellion expressed the singer’s thinking about society. Some fans commented: "Support our band in new york, the Netherlands." "Holland" is the homonym of Henan, and "new york" is the nickname of Xinxiang for fans.

The seemingly playful expression shows people’s attachment to the rock atmosphere of this city. In addition, there is Pumpkins Little Pumpkin Band, which was founded in 2009. In their music, you can see many old punk figures in Europe and America in 1970s (such as The Stooges, Johnny Thunders, etc.). In 2005, led by the local record company "Revolver Records" in Henan Province, together with Xinxiang Survivor, Attempted, Medusa and several other Henan bands, released a collection "Race to the Central Plains". Twelve years later, South of the River, a new music collection of the Central Plains, continued the musical vitality of Xinxiang and the Central Plains. In this collection, which is led by the musician Renzi Fu, Remy Band, Godfather Band, Xiatu Band, Little Pumpkin Band, singers MIMO, Tian Qigao, Xiaonan, Wang Huafeng, Ye Lin and other groups of Central Plains music representatives joined in, and a total of 10 outstanding original works were included. The young rock power has brought a different kind of youth and rebellious color to Xinxiang.

The cover of South of the River

Rock music is rooted in Xinxiang and closely connected with it. In 2021, Henan suffered from torrential rains and floods. During this time, the whole country rushed to support the disaster area, and there was such a group of people in the rock circle. They not only donated money, but also came to Xinxiang to actively participate in the rescue work. Song Jie, a guitarist, and bands such as Da Wenxi, Crazy Doctor, Pumpkin, Mazi Ma, Sevenjoys, Cyclops, Nano Sound Shell and Red Scarf all participated in the on-site rescue in Xinxiang. This city, located in the north of Henan, is witnessing the growth and prosperity of rock and roll young people.

From Yangshao culture and Longshan culture to the battle of Makino and Guandu, from the first "China New Music Concert" to "Chasing the Deer in the Central Plains" and "The South of the River", Xinxiang recorded the long history of ancient China, and also painted a colorful stroke in the history of Chinese rock. It is conceivable that in the near future, China’s rock and new music will be sung in Xinxiang and the Central Plains for a long time.

References:

General situation of Xinxiang, Xinxiang Municipal People’s Government.

Yue Shi. Protection and Path of Historical and Cultural Resources from the Perspective of Regional Culture —— Taking Xinxiang City of Henan Province as an Example [J]. Journal of Henan Institute of Animal Husbandry Economics, 2020,33(02):53-58.

Cui Jian and Wang Feng testified that Xinxiang is the "Rock City".

Rescue the hometown of rock and roll in the flood, Xinxiang, Henan.

Ten groups of musicians from Henan gathered in Zhengzhou, and the compilation "South of the River" premiered.

Ye Dawei. From "Rock" to "Buddhism": An Interpretation of the Evolution of Youth Subculture in Pop Songs [J]. Contemporary Youth Studies, 2020,No.365(02):23-27.

Lu Zhenglan. Song Creation and Development in the Past 40 Years of Reform and Opening [J]. Journal of Sichuan Normal University (Social Science Edition), 2018,45(05):38-46.

Many people don’t know that Xinxiang is still the hometown of rock and roll.

Shan Qi. Walking on the edge of entertainment [M]. Writers Publishing House .2006.87.

The Outbreak of Rock and Roll —— Xinxiang, Henan Province

END

Author | Ma Zichen

Editor | Zhan Qianhui

Proofreading | Torch Li Dong Zhang Bin Gu Yue Miao Yiqi

* This article is the exclusive manuscript of "National Humanities History", and readers are welcome to forward it to the circle of friends.

National Humanities History magazine

Original title: "China Rock Base, Why Xinxiang, Henan? 》

Read the original text

The Prime Minister Liu Luoguo, which was broadcast in 1996, was popular all over the country and influenced a generation of viewers.

Liu Luoguo did exist in history. He was a famous minister of the Qing Dynasty, Liu Yong. After Qianlong and Jiaqing dynasties, he was an official with He Shen.

What is being broadcast nowLiu Yong Chasing the CaseIt is also his story, and the styles of the two plays are somewhat similar.

　 　 　 　

　 　 　 　

In today’s market environment, you can also see the high-cost drama starring He Bing, and you can also see the long-lost Qing Dynasty official drama. The excitement and expectations have been raised a lot, but7 episodes, it is hard to hide disappointment.

The official dramas and historical dramas of the Qing Dynasty were once one of the most vigorous dramas in the history of China’s TV dramas, which contributed countless classics, showed humanistic concern, and even included people’s wisdom and enlightenment. But now it is almost extinct, and it is hard to appear, and it has lost its former glory and strength.

Welcome to the "Phoenix Net Index-Comprehensive List of Movies" applet, and express your views on "Liu Yong Chasing the Case" ~

Long-lost historical drama

At the end of the last century and the beginning of the new century, China is at the juncture of economic transformation, and all kinds of ideas collide, and the creation of various types of domestic dramas has reached its peak. Among the flowers, historical dramas are also included.

In 1991, Taiwan Province and the mainland co-produced "The Story of the Dragon", which opened a precedent for the drama of the mainland and became popular on both sides of the strait.

　 　 　 　

　 　 　 　

Since then, there has been an upsurge in the creation of historical dramas, and a series of classic dramas have been born one after another.

In addition to Prime Minister Liu Luoguo in 1995, there are Kangxi’s Private Visit in 2000, Ji Xiaolan with Iron Teeth and Copper Teeth in 2001, Li Wei’s Being an Official, and Happy Doctor in 2003.

These historical dramas are in sharp contrast with some historical dramas at that time, such as Yongzheng Dynasty (1999), Yu Chenglong, a generation of honest officials (2000), Kangxi Dynasty (2002), The Granary of the World (2002) and Towards the Republic (2003).

The so-called "joke" refers to the fact that the creator does not completely rely on the authenticity of historical records, and does not abide by the limitations of historical environment on characters; It focuses on the attitude of the creators, includingThe unconstrained folk imagination and free play.

Just like the ending song "Things in the Story" of "Prime Minister Liu Luoguo" sings-

Things in the story, if you say no, you don’t, yes and no. What happened in the story may be true. What happened in the story may have never happened. In fact, a story is a story, and a story is a story.

　 　 　 　

　 　 　 　

Of course, joking doesn’t mean nonsense. Just as Liu Heping, a famous writer of historical dramas, said, "The audience likes joking, but we also have a principle: the characters emphasize joking, but the historical background is real and the audience will."Feel the true sense of history under the fictional comedy plot.That is to say, to play well, but also to chew. "

The beauty of a joke drama mainly stems from its comic effect and the rivalry between officialdom, which often forms a contrast through the harmonious conflict between characters.

　 　 　 　

　 　 　 　

The "chewing head" of the joke drama lies in that it relies on the real historical background and characters, and through the confrontation, balance and compromise between the monarch and the minister and between loyalty and traitors,Deeply understand the essence of China’s ancient officialdom.

For example, in the relationship between Ji Xiaolan-He Shen and Liu Yong-He Shen, Gan Long is the mediator.

In many storms, He Shen always got away with it. It’s not that Qianlong didn’t know he was corrupt, but that Qianlong enjoyed He Shen’s flattery and was handy, and he also needed to use He Shen to balance the courtiers’ relationship. The subtlety between the monarch and the minister is quite interesting.

In "Ji Xiaolan with Iron Teeth and Copper Teeth", the part where the sand is scattered by the dragon is praised so far.

　 　 　　

Comedy and satire are just one side of this kind of drama.

The whole drama "Prime Minister Liu Luoguo" laughs and curses, criticizes the current disadvantages, and finally ends in sadness and desolation. The prosperous time has been obviously decadent, a generation of emperors have white hair and tears, and a generation of famous ministers have gone home.At that time, the drama could tell the rise and fall with jokes.

　 　 　　

　 　 　 　 　

Liu Yong Chasing the Case is better than nothing.

Liu Yong Chasing the Case has many shortcomings, but the opening story is very interesting.

During the Qianlong period, there was a pile in Shandong."False transmission of imperial edicts and seizure of officials"In the major case, Cai Yongchang, the magistrate of Dongchang, was seized by a bunch of "fake officials" and mysteriously disappeared on his way to Beijing to plead guilty. Millions of stolen silver also disappeared.

Hearing this, Qianlong (Huang Haibing) was furious and ordered Liu Yong (He Bing) to solve the case or deal with it according to law, and arranged for Fu Guotai (Li Naiwen), the governor of Shandong Province, to cooperate with He Shen (Alvin) in the investigation.

　 　 　 　

This big case is interspersed with countless small cases.It is a challenge for the screenwriter’s ability to control.

The category of "Prime Minister Liu Luoguo" and "Li Wei is an official" is closer to the unit drama, and every few episodes tell a short story.

Liu Yong Chasing the Case still retains several core features of Liu Luoguo, the Prime Minister: comedy, detective work, and the appearance of officialdom.

But in either case, it’s a little tasteless.

In the past, there were central protagonists and villains in official operas, so Ji Xiaolan’s story can be without Liu Yong, but there must be He Shen and Liu Yong’s story. One is right and one is evil, and the contradiction runs through.

But in Liu Yong Chasing the Case,Who are the core villains and what power they have? So far, they have not been shown.He Shen and Fuguotai are all like a cursory tour.

　 　 　 　

　 　

Liu Yong Chasing the Case claims to be a light comedy, and Liu Luoguo in Prime Minister Liu Luoguo also has humor, but he is a kind of cold humor. Most of the time, Liu Yong is a wise image of the elderly, and the comedy part is mainly played by He Shen.

　 　 　 　

　 　

In "Liu Yong Chasing the Case", He Shen doesn’t appear much at present, and the comedy mainly focuses on Liu Yong and his servant Xi ‘er. The two of them will talk about simple and honest Shandong dialect for a while, and Beijing dialect that will tease the poor for a while, which is a bright spot.

So compared with Liu Yong in Li Baotian,He Bing version of Liu Yong has a little more humor, which will make people feel a little "hard" in the performance.

For example, Liu Yong fascinated Fu Guotai and He Shen so as not to interfere with the trial of prisoners. After Fu Guotai and He Shen woke up, Liu Yong also pretended to be drunk.

Here, He Bing’s version of Liu Yong’s performance is a little "playing the fool and being fully distracted", and he always smiles at the two adults.

　 　 　　

On the contrary, He Shen and Fu Guotai appear "stable".

　 　 　

It’s not that He Bing’s performance is not good. Frankly speaking, few actors can hold the role now. But rather,The writer’s positioning of Liu Yong forced the actors to express their comic features.

Exploring the case is the weakest part of Liu Yong Chasing the Case.

Especially in contrast to He Bing’s Da Song Tiaoguan, the handling of detective cases in Liu Yong Chasing Cases is relatively childish.

All kinds of cases in the play-mainly the bizarre deaths of people related to the cases-have only one purpose, which hinders Liu Yong from seeking the truth and drives Liu Yong away from Shandong. But in the first few episodes, the main cause of bizarre death turned out to be being bitten by a poisonous insect.

　 　 　　

At this time, the role of poisonous insects is almost "fantasy": poisonous insects can not only bite people accurately, but also basically die as soon as they bite people. The method of detoxification is more mysterious, and drinking some water will be fine.

　 　 　 　

　　

This is actually the writer’s laziness or incompetence.It is impossible to conceive suspense more skillfully and reasonably., can only come up with a fantastic poisonous insect.

Looking at the leopard from a peep, the design in the play looks like that, but it can’t stand scrutiny.

For example, in the first episode, Liu Yong and Xi ‘er were fishing by the river, and they saw several bandits carrying a girl. They were unarmed and didn’t know kung fu. As a result, Liu Yong shouted the illusion on the spot, causing the bandits to want to kill them. If a bodyguard hadn’t suddenly appeared, the first episode would have been the finale.

　 　 　

Officialdom in the sky, "Liu Yong Zhuan" also has details.

For example, at the beginning, Ganlong recruited Liu Yong to investigate the case, and asked Liu Yong in front of Fu Guotai: Fu Guotai didn’t find out for a month, should he be punished?

　 　 　 　

Liu Yong was careless and didn’t jump into the pit dug by Qianlong, nor did he embarrass Fu Guotai face to face.

　 　 　 　

this isPhilosophy of getting along with officialdom, an emperor will not really cure the crime of wealth and prosperity; Second, Fu Guotai is the governor of Shandong, and he is deeply rooted in the local area. Liu Yong cannot offend him if he wants to go to Shandong. Third, Liu Yong may not be able to do a good job in the case. Now he helps the rich and the country get away with it, and he will have a way out in the future.

However, in the past, there were more profound criticisms on the relationship between monarch and minister and the people’s hearts. For example, many screenshots in Ji Xiaolan with Iron Teeth and Copper Teeth were widely circulated.

　 　 　

In contrast, Liu Yong Chasing the Case is still less penetrating and profound at present. itIn essence, it is a story of loyal monarch and loyal minister..

　 　 　　

playBai Bing plays Gege and Liu Yong’s wife.At present, it seems like afaulty stroke (in calligraphy). This lady is unruly and willful. Liu Yong went to Shandong to handle a case on orders, but she didn’t dare to tell her, for fear of being stopped.

My wife thinks that Liu Yong is in danger in Shandong, so she wants to bring him back to Beijing, which has little effect except making the audience angry and keeping the water running for a long time.

　 　 　　

But in any case, "Liu Yong Chasing the Case" made many viewers feel.Retro atmosphere.

In recent years, under the impact of other types of TV dramas, the influence of the "ancient restrictions" and the tightening of the creative environment, this kind of joke drama relying on the real historical background and characters has almost disappeared. If there is, it may also face difficulties in broadcasting.

Poor creation cultivates poor aesthetics, and also makes works with substance lose the market.

What’s more, in the era when Xiaorou plays the leading role and powerful actors play the supporting role, there are also dramas in which Mesozoic actors take the lead and have no traffic, and it is true that one is missing.

Liu Yong Chasing the Case can only be said that talking is better than nothing.

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Original publicity center, Zhejiang University Children’s Hospital of Pediatrics Department

"The child was hospitalized for pneumonia several times this year.

I really don’t want to experience it again … "

"I get nervous when I see him coughing."

In winter, the temperature changes greatly, and respiratory diseases gradually enter a period of high incidence. Unfortunately, bacteria, viruses and mycoplasma can’t be prevented. Many parents have already started to feel anxious ahead of time, and they have said that their children have been accidentally recruited several times this year, which is really scary.

After many inquiries, I heard that the vaccine is effective in preventing pneumonia, but many parents still have doubts about it.

"In response to pneumonia in children, vaccines are indeed the key." Ji Chai, deputy director of the Children’s Health Department of Zhejiang University Children’s Hospital, said, "All kinds of infectious sources such as viruses, bacteria, fungi and mycoplasma can cause pneumonia. The more common pathogens are influenza virus, respiratory syncytial virus, adenovirus, streptococcus pneumoniae, Haemophilus influenzae type B (Hib), mycoplasma pneumoniae and so on. At present, there are corresponding vaccines for influenza virus, Streptococcus pneumoniae and Haemophilus influenzae type B (Hib), which can help children establish an immune barrier against these three pathogens and effectively reduce the probability of severe illness. "

So, which children need to be vaccinated? Is it necessary to vaccinate them all? How to choose a variety of influenza vaccines, pneumonia vaccine and Hib vaccines? When is the best time for vaccination? We specially invited Deputy Chief Physician Ji Chai to answer the questions of parents in detail.

Ji Chai, Deputy Director of Child Health Department, Deputy Chief Physician.

Specialty: Follow-up of high-risk infants, immunization consultation and follow-up of children with William syndrome.

Research fields: nutrition and development monitoring of premature infants, phenotype and gene related research of William syndrome, and safety and effectiveness of vaccination for children with special health conditions.

Outpatient time: Wednesday and Friday morning, Thursday afternoon (lakeside campus)

01

What is the principle of vaccine?

Vaccine is a preventive biological product made of pathogenic microorganisms (such as bacteria, viruses, etc.) and their metabolites by artificial attenuation, inactivation or transgenic methods to prevent infectious diseases. The vaccine retains the characteristic that pathogenic microorganisms stimulate human immune system, that is, immunogenicity. When people are vaccinated, the immune system will produce certain protective substances, such as immunocompetent substances and corresponding antibodies. When the human body comes into contact with the corresponding pathogenic microorganisms again, the protective substances produced will play a role in preventing the harm of pathogenic microorganisms to the human body.

02

Which children suggested playing?

Influenza vaccine/pneumonia vaccine /Hib vaccine?

Influenza vaccine: Influenza is different from common cold. It is an acute respiratory infectious disease caused by influenza virus, which is very harmful to human health. People are generally susceptible to influenza virus, and timely influenza vaccination is an effective means of prevention.

If children over 6 months old have no contraindications to vaccines, it is recommended to get the flu vaccine.

Pneumonia vaccine: Pneumococcal infectious disease is one of the common diseases. According to the survey, the incidence of pneumonia caused by Streptococcus pneumoniae in children and the elderly over 60 years old is three times that of young people, and about 2.5 million people suffer from pneumococcal pneumonia every year.

Pneumococcus is widely distributed in nature, and it is a typical opportunistic pathogen, mainly transmitted directly by respiratory droplets or infected by colonization bacteria. 30% or more healthy people will carry pneumococcus in the nasopharynx without getting sick, but when the body’s resistance drops, pneumococcus is easy to take advantage of it and cause serious diseases such as pneumococcal pneumonia, otitis media, meningitis and septicemia.

Children under 5 years old, especially infants under 2 years old, are particularly vulnerable to this pathogen because their autoimmune function is not yet fully developed. Secondly, the elderly over 65 years old and people with low immunity are also high-risk and susceptible groups of pneumococcal diseases.

Hib vaccine: Hib is a common pathogen in respiratory tract, which is mainly transmitted directly through droplets. After infection, it can not only cause non-bacteremia pneumonia, otitis media, sinusitis and conjunctivitis, but also lead to invasive diseases, mainly manifested as meningitis, pneumonia, bacteremia, cellulitis and other multi-system and multi-site infections. In 2000, Haemophilus influenzae infection caused 371,000 deaths worldwide, most of which were children under 5 years old.

According to epidemiological studies, Hib mainly invades children under 5 years old and infants, especially infants under 18 months old, and the peak incidence is concentrated in 6-12 months old. Hib vaccine is suitable for children from 2 months to 5 years old. Vaccination with this vaccine can effectively reduce pneumonia, meningitis and even death caused by Haemophilus influenzae infection in children.

It should be noted that both the pentavaccine and the quadruple vaccine contain Hip vaccine, so there is no need for repeated vaccination.

03

Multi-influenza vaccine/pneumonia vaccine /Hib vaccine

What is the difference?

Influenza vaccine: tetravalent influenza vaccine, compared with the original trivalent influenza vaccine, has one more influenza virus strain to prevent, and besides influenza A H1N1, H3N2 and BV strains of trivalent influenza vaccine, there is also one more influenza B BY strain.

The tetravalent influenza vaccine suitable for 6 -35 months old brings more comprehensive protection against influenza virus to infants in the younger age group, and two doses are required, with an interval of 4 weeks.

Pneumonia vaccine: pneumonia vaccine mainly includes two kinds: 13-valent pneumococcal polysaccharide conjugate vaccine and 23-valent pneumococcal polysaccharide vaccine. It can prevent pneumonia and related infections caused by 13 and 23 corresponding serotypes of Streptococcus pneumoniae infection respectively.

The prevention scope of the two vaccines is different from that of the vaccinated population: 13-valent pneumonia vaccine can prevent pneumonia caused by 13 serotypes of Streptococcus pneumoniae, such as 1, 3, 7F and 9V; The range of prevention of 23-valent pneumonia vaccine is relatively wide, which can prevent pneumonia caused by 23 serotypes of Streptococcus pneumoniae. However, the 23-valent vaccine is a polysaccharide vaccine, and the immune response of children under 2 years old to polysaccharide antigen is weak, so the 23-valent vaccine can not protect them.

At present, the 13-valent pneumonia vaccine is mainly suitable for infants and children from 6 weeks to 5 years old; The 23-price pneumonia vaccine is suitable for children and adults over two years old.

Hib vaccine: Haemophilus influenzae type B conjugate vaccine There are three other conjugate vaccines at present, including acellular DTaP-Hib, adsorbed acellular DTP inactivated polio and Haemophilus influenzae type B conjugate vaccine (DTaP-IPV/Hib), and AC group meningococcal polysaccharide (conjugate)-Haemophilus influenzae type B conjugate vaccine (conjugate).

04

How long is the validity period of influenza vaccine/pneumonia vaccine /Hib vaccine?

Do I need to call every year?

The flu vaccine needs to be given every year. On the one hand, the epidemic subtype of influenza virus changes every year, and it is easy to mutate. Last year’s vaccine may not be able to resist this year’s virus subtype well.

On the other hand, the protective antibodies produced after vaccination can last for 6 ~ 8 months, and will gradually weaken over time. Only by vaccination every year can we obtain continuous immunity.

For children, pneumonia vaccine and Hib vaccines don’t need to be vaccinated every year, just complete the prescribed vaccination procedures according to the corresponding instructions.

05

Influenza vaccine/pneumonia vaccine /Hib vaccine

Is it necessary to call them all?

It is necessary. At present, these three kinds of vaccines belong to vaccines outside the national immunization program and are vaccinated voluntarily, so the vaccination rate of the population is still very low, and the population is generally susceptible. If there are no contraindications, vaccination is recommended.

06

Have been infected with influenza virus/Streptococcus pneumoniae/

Haemophilus influenzae type B, do you still need a vaccine?

You still need to be vaccinated. Because these three pathogens have different serotypes, each infection is only one of them, and it is impossible to produce protective antibodies against all serotypes after infection, and the vaccine contains a variety of common susceptible serotypes, which has a wide range of protection, so it is suggested that the corresponding vaccine should still be vaccinated after infection.

07

Can influenza vaccine/pneumonia vaccine /Hib vaccine be vaccinated at the same time?

These three vaccines are inactivated vaccines, which are out of the national immunization program, and can be vaccinated at the same time in principle.

08

When is the best time to get vaccinated,

Is it too late to call now?

Influenza vaccine does not take effect immediately after vaccination, and it takes 2-4 weeks to produce protective antibodies. Generally speaking, November-December is the high season of influenza every year, so September-October is the best vaccination time. Of course, the baby can still be vaccinated at any stage of the epidemic season, which can produce protection.

Pneumonia vaccine: The best age for 13-valent pneumonia vaccine is 6 weeks after birth, and for 23-valent pneumonia vaccine, it is 2 years old. If you need to vaccinate again, you need to wait five years.

Hib vaccine: The best age for vaccination is 2 months after birth.

09

Can you prevent pneumonia 100% after vaccination?

That’s not true. Although the vaccine can prevent most people from being infected, the protection rate cannot reach 100%, which is related to the characteristics of the vaccine itself and the personal physique of the recipient. The vaccine can only prevent specific pathogens.

10

Which children can’t get this kind of vaccine?

(1) Those who are allergic to any ingredients contained in the vaccine (including auxiliary materials, formaldehyde, cracking agents and antibiotics) are prohibited from vaccination. Egg allergy is not recommended as a taboo for influenza vaccination.

(2) Patients with mild to moderate acute diseases with or without fever symptoms should be vaccinated after the symptoms subside.

* (For details, please refer to different vaccine instructions or the special clinic for immunization consultation in the lakeside campus of Zhejiang University Children’s Hospital, Tuesday afternoon, Wednesday and Thursday morning. )

In addition, there are still some contraindications and caution in vaccination. Parents should inform the doctor of the child’s medical history, allergy history and medication history before taking their children for vaccination.

Read the original text

　　[Cultural and Creative Horizon]

　　How do domestic films win audiences with fine products?

　　— — Film market survey in the first half of 2017

　　Guangming Daily reporter Villi

　　According to the latest data, the national box office revenue in the first half of the year totaled 27.17 billion yuan, including 16.71 billion yuan for imported films and 10.456 billion yuan for domestic films. What are the new features of China’s film box office? Why are domestic films inferior to imported films? How should the structural reform of China’s film supply side be promoted? The reporter conducted an investigation for this.

　　ⅰ. The game between domestic and imported domestic films accounted for only 38.5% of the box office.

　　Data In the first half of 2017, the box office of imported films totaled 16.717 billion yuan, and the box office of domestic films was 10.456 billion yuan. In the first half of 2017, the box office of imported films accounted for 61% of the domestic box office. Among them, there are 41 films with box office exceeding 100 million, 17 domestic films and 24 imported films.

　　Specifically, Speed and Passion 8 ranked first at the box office in the first half of the year with 2.49 billion yuan, and Kung Fu Yoga ranked second with 1.75 billion yuan.

　　In the first half of the year, domestic films with strong box office performance were basically concentrated in the Spring Festival file, and then the market leader was domestic films. In addition to the Spring Festival movies, the lack of "explosions" is an important reason why domestic movies are not satisfactory in recent months.

　　Domestic films are not as good as imported films at the box office, especially in March this year. In March, no domestic film grossed more than 100 million yuan, and the market share of imported films reached an astonishing 95.5%, completely monopolizing the mainland film market. In the following months, imported films have been the main box office. At present, among the top ten annual box office, only three domestic films, Kung Fu Yoga, Journey to the West, and Riding the Wind and Waves, occupy three seats.

　　Judging from the distribution of the overall box office interval, the number of films exceeding 500 million yuan in 2017 is very eye-catching, and the number of films exceeding 1 billion yuan reached 8 in the first half of the year, which is close to the achievement of 9 films in 2016 and much higher than the overall level in 2015, 2014 and 2013. This shows that there are many "heavyweight" products in this year’s film, and the performance is particularly eye-catching.

　　According to industry experts, another reason affecting the overall box office in the first half of the year is the asymmetry between the number and the single box office performance. In 2017, the fantasy genre took the lead with 470 million yuan, followed by action movies with 420 million yuan. Among the domestic films released, the top three types were comedy, thriller and love. As an action and science fiction film with obvious pull-up effect, subsequent domestic films need to make more efforts.

　　Not long ago, a movie "Transformers 5: The Last Knight" kicked off the summer movie file in 2017. Facing the upcoming summer file, domestic films are eager to try, and domestic and imported films will usher in a new round of game.

　　Ⅱ. Race between Speed and Quality. The effectiveness of film supply in China needs to be improved urgently.

　　Data The box office of Chinese movies was in 2003— During 2010, it took 8 years to increase from 900 million yuan to 10 billion yuan; It took three years to grow from 10 billion yuan to 20 billion yuan; From 20 billion yuan to 40 billion yuan, it only took two years. The growth of demand has led to the rapid growth of domestic films. In recent years, the number of domestic films has grown from less than 100 to more than 900, and the number of screens has grown from more than 3,000 to more than 40,000, with a rapid growth rate.

　　From a certain perspective, speed and quality are inherently a contradiction. While seeking speed, quality growth is easily overlooked.

　　"In 2016, the domestic box office was 45.7 billion yuan, and the overall box office growth slowed down, increasing by 3.7% year-on-year. In 2016, there was a negative growth in seven months. The first half of this year is coming to an end, and the growth of box office in China is still in a stalemate, especially from 3 to 3— — In May, overseas imported films occupied an absolute advantage, taking away more than 70% of the box office in March, April and May respectively. " Ren Zhonglun, Chairman and President of Shanghai Film Group, pointed out that the data shows that the demand for China films is growing, the supply is growing faster, and the availability of supply is declining.

　　2017— According to the Analysis Report on the Present Situation and Development Prospect of China Film Industry in 2022, in 2016, there were 1,612 new cinemas and 9,552 new screens in China. In 2016, the total number of screens in China has reached 41,179, surpassing the United States to become the country with the largest number of movie screens in the world.

　　The number of movies in China has increased, and the scale of cinemas has expanded, but the satisfaction of the audience and the satisfaction of demand have been reduced.

　　There is no increase, in fact, the efficiency of each cinema is also declining. How to speak with content and how to keep the audience in their seats with good stories has become an important issue and test for industrial development.

　　Experts pointed out that at present, domestic films mainly face three problems: one is the availability and quality of supply, the other is that the types are not diverse enough, and the most important thing is the lack of film and television works that can impress people and resonate with everyone.

　　"Socialist films with China characteristics should be made in Do not forget your initiative mind, and the excellent historical tradition, cultural accumulation and basic national conditions of China films should not be forgotten. The film should spread progressive ideas, inspire people and improve the quality of the Chinese nation. This is the initial intention of the film. " Chengxiang Zhong, the former vice chairman of the China Federation of Literary and Art Circles and a famous literary critic, pointed out at the film "Home" seminar a few days ago that we have shot a large number of films with major themes, but most of them are not aesthetically pleasing and artistic, so they cannot infect people or attract people. Without attraction and appeal, they lack communication power.

　　"China movies are not short of stories at first, nor are we unable to tell stories. I think stories and cultural creation have always been China’s strengths." Ren Zhonglun said that we are short of good scripts, talents and directors, and our comprehensive ability needs to be improved.

　　In the view of Jiang Wei, executive director of Gravitation Film and Television, it is not urgent to be a content industry: "If you invest in movies or content, if a fast-forward and fast-out method may not be suitable for this industry, this industry still needs to sink down and make a movie. Good things are made, not robbed. "

　　Ⅲ. Paradox between Great Powers and Powerful Countries; Domestic films should achieve breakthroughs with fine products.

　　Data In 2016, the total number of domestic films was 944, and 334 films were shown in cinemas. However, only 15 films scored more than 7 on Douban, and the film industry in China needs a "tempering". In 2016, China only watched movies once per capita, while North America saw 3.7 times. China has 30 screens per million people, while North America has 121 screens.

　　Faced with the growth of cinema and box office market, many people ask whether the number of movie screens in China is saturated.

　　"It is too early to talk about saturation at this point in time." Yu Xin, general manager of Dadi Cinema Group, pointed out that there is still a lot of room for growth in the number of screens and box office market in China in the future. We have just passed a rapid growth period and will enter a stable and relatively mature growth period, which has caused a mismatch between supply and demand.

　　After sturm und drang in the past few years, the film industry in China ushered in a turning point in 2016, with the growth rate dropping to single digits, and the once frenetic development instantly fell to freezing point. Correspondingly, the stock price of individual stocks in the film and television industry has collapsed, and film and television capital has entered a cold winter.

　　Ren Zhonglun believes that the cold winter of the film and television industry is due to the problems of shoddy production, single type and capital drive, and the lack of Wrestling! Dad, a movie that really touches people’s hearts and resonates. "Our supply has been growing, but the effectiveness of supply is declining. What we need to think about is how to improve the quality, effectiveness and rationality of the film supply structure, and how to make the film industry in China ‘ Pain point ’ Become ‘ Highlight ’ 。” Ren Zhonglun said.

　　Ren Zhonglun takes a set of data as an example to analyze. In 2016, the total number of domestic film productions reached 944, only one step away from the annual output of 1,000. Among them, 334 were shown in the cinema. China is already a big movie country, but "big" doesn’t mean "strong", and it lacks high-quality movies that can really satisfy the audience and classic works that can be remembered by the audience.

　　"Domestic films should respect the audience." Wang Zhonglei, vice chairman and CEO of Huayi Brothers, said that movie audiences in China are not young people who just want to entertain and don’t think, as described in big data. Their taste and judgment have been improved rapidly in recent years. Facing the slowdown of box office growth and the pressure of overseas blockbusters, there is only one way for China films to make a breakthrough, that is, to produce truly high-quality films and meet the demand of China film audiences for good films.

　　Guangming Daily (July 9, 2017, 07 edition)

Special feature of 1905 film network　Golden roosters and crows, striding for a new journey. "Today’s Film Review" is a series of programs specially planned for the 35th Golden Rooster Award in China. Today, we will pay attention to the actors nominated for this Golden Rooster Award and review how they created the image of China and moved the audience.

Once the nomination list of this year’s Golden Rooster Award was announced, the competition for best actor and heroine immediately sparked heated discussion. Among them, the nominees for best actor are,,, and.

Shen Teng — — In 45 seconds, the emotions change a lot, and the little people are sad and romantic.

In the past, it was very difficult for the characters in comedies to run for awards. This time, Shen Teng performed the sadness and romance of the little people in the film, and finally saved the earth by sacrificing himself. He moved and conquered the audience with his full-fledged performance.

Jason Wu — — A thousand miles of light and shadow show the tenderness of the iron man.

In the past, Jason Wu used to show people as hard-core masculinity. This time, he changed from "shooting stars" to "crying stars". In the film, he played a company-level cadre and created a very full and three-dimensional character image through emotional links and descriptions with his mother, brothers, comrades-in-arms and the country.

Xú Zhēng — — It’s not easy for a man to be behind four women in one play.

In the film, the director is a female director, and the other three leading actors are also female actors. There is a saying that "four women have one drama", which shows that Xú Zhēng’s skill behind it has gone up a storey still higher, and he has performed a role of "Shanghai Life Stream" brilliantly. Feng, deputy editor-in-chief of China Film News, said: "The success of his artistic image is due to the writer’s very accurate grasp of the people in Shanghai. We can see or understand the current social reality in China, our city life."

Jackson Yee — — Rooting in life and looking forward to miracles

From the beginning to the end, Jackson Yee has created a role image close to life step by step, year after year, by rooting in life. The image he created in Miracle Stupid Child this time is a true portrayal of the image of thousands of young entrepreneurs and hard-working people in Qian Qian in the new era.

Zhu Yilong — — A handsome boy, thoroughly remould oneself.

Zhu Yilong’s role in the movie is called Mo Sanmei, and Zhang Jinfeng commented: "A handsome son is thoroughly remoulded, and the market is full of skins." In China, the image of a character like Mo Sanmei is very real. This character is very close to the bottom people and real life. It is a very credible and lovely character image. In the movie, after his personality is improved, it makes people feel very respectable.

Nominated actors for the best actress are,,, and. They represent female images of different ages and experiences, but they all leave a deep impression on the audience in front of the screen.

NiNi — — Ten years to see the real chapter

After ten years of experience, NiNi was nominated for the Golden Rooster Award. Zhang Jinfeng said: "When you are young, you will fade away, and you will be emboldened by silent polishing. You will see the real chapter in ten years." The image of Liuchuan played by her in it is particularly intriguing. Some people say it is noble and sexy, while others say it is free and unrestrained.

Wang Danni — — Newcomers recreate Hong Kong women’s elegant demeanor, and the whole people recall absolute beauty.

We all know that we can sing and dance, and we are also good at acting. Wang Danni, as a new cross-border person, has proved the truth of "painting with white paper" well. Her image of Anita Mui in the film reminds us of the "ever-changing queen" of absolute beauty.

Xi Meijuan — — The art road is endless

Teacher Xi Meijuan won the Golden Rooster Award for Best Actress in 1991 for her outstanding performance in the film. Now, at the age of 67, she is still challenging a new role that she is not familiar with, a daughter with Alzheimer’s Harmo’s disease. This special role has the impulse to make her create, and it also proves her endless spirit of artistic career.

@ Moderator Xiaoli:In fact, there is a key word in the role created by Xi Meijuan, which is called "care". This care is not only for the disease itself, but also for all children with mothers. No matter how old you are, we are all treasures, and we can all enjoy the care of our mothers, which is also a kind of psychological care.

Yang Enyou — — When you’re new here, it’s good to play a small game.

Yang En also plays a little girl with personality dressed by Nezha in Life Events. At the same time, she is very caring and sensible, which has aroused the attention and interest of many domestic and foreign audiences for children in China.

Yang Xiucuo — — Rooted in the snowy area and hanging down, it blooms the national style.

Yang Jin’s performance in "Black Tent" is rooted in the snowy area, which reflects the elegance of ethnic minorities and makes the audience give it the title of "saussurea involucrata" on the plateau.

In addition to the fierce competition between male and female protagonists, the competition between male and female supporting actors is equally wonderful, and the characters they create are equally unforgettable.

The image of the head teacher played by Liu Dan is deeply rooted in people’s hearts, so that everyone who watches this movie will involuntarily recall the head teacher in his junior high school. "Miracle Stupid Child" also has many excellent supporting roles, including the image of a working mother. They show a particularly difficult life, which represents many working people and can also arouse their deep resonance.

Zhang Jinfeng:Every character actually comes from us ordinary people, which makes us feel a strong smell of fireworks.

Movies are the country’s cultural business cards. I hope that our actors, when portraying characters, will remain credible based on truth and touching, lovely based on vivid images and respectable based on the spirit of China, better show the world the image of China, tell the story of China and spread the voice of China, and then better go to the world on behalf of China’s big screen.

In China, the number of take-away users has reached 360 million, and the average daily order volume is tens of millions. In order to serve these hungry diners, there are more than one million take-away riders rushing around the streets of hundreds of cities across the country.

Each color in the picture above represents a rider.

Takeaway riders are a group of energetic "little brothers":Nearly 70% of them are under the age of 35, and more than 90% are men.. Although the proportion of "little sister rider" and "big brother rider" is low, they don’t let a young man be old and strong, and their work performance is equally excellent.

On average, a riderI have to work 8 hours a day, stand by for 12 hours and deliver 48 orders.. If the average distance between merchants and diners is 3 kilometers and each order is 1.5 people, the rider travels nearly 150 kilometers every day, saving diners 100 hours and walking 400 kilometers less every day.

And this is just a microcosm of millions of riders. Behind this microcosm, there are more data details; Behind the details of the data, it is the embarrassment that riders exchange sweat for a better life.

Hard-working riders

The horizontal axis represents time and the vertical axis represents order quantity.

Four o’clock in the morning is the quietest time of the day in Shanghai, a super city. Most residents have fallen asleep, and the riders have started the "handover" of work: the riders who have delivered the supper can finally get off work, and another group of riders get up early to prepare for the first breakfast today.

A qualified rider must have a good physical strength, get up in the morning and endure at night.

However, super endurance is only part of the rider’s necessary working ability.

Each horizontal rectangular combination in the figure represents the working state of a rider on a certain day in July 2018. The period marked in blue indicates that the rider is running on the road, and the period marked in white indicates that the rider has no pick-up ticket or is in a rest state.

As can be seen from the above picture (combined with the above picture), the working hours of riders are highly fragmented. The rider’s workload is not evenly distributed in all time periods: every time the order for "meals" comes like the tide, the rider must work continuously for several hours with high intensity; However, there are fewer orders during the non-"meal" period, and whether you can grab the order successfully depends on your hand speed.

Working 8 hours a day, waiting for 12 hours, cycling between high-intensity running and fragmented grabbing, this is the real working state of the rider.

These are just the "daily" of the rider. Special weather conditions are the real test for riders.

Based on non-rainy days, the heavier the rain, the more take-away orders.

It can be seen that the number of orders in rainy days is far more than that in non-rainy days, and even close to 1.7 times in rainy days. At this time, some riders will choose to rest in rainy days, while others regard rainy days as an excellent opportunity to run more singles.

Real riders dare to face up to the surge in orders and the bad weather.

A variety of styles of riders

Generally speaking, the work area of each rider is relatively fixed (you can go back to the first picture at the beginning), and it is more efficient to be familiar with the store and familiar with the door. However, the size of each rider’s "territory" varies greatly.

In the picture above, a dot represents a rider. The horizontal axis represents the main activity range of the rider (95% threshold of latitude and longitude of the area visited in a week, converted into square kilometers), and the vertical axis represents the average daily riding distance of the rider in kilometers. The more riders in this area, the deeper the blue background.

We selected a group of riders with average daily orders (about 45 orders), and counted their range of activities and average daily riding distance. It can be seen that the smallest range of activities of these riders is only 18 square kilometers, and the larger one is close to 35 square kilometers. Although the range of activities is nearly 2 times, everyone’s riding distance is about 150 kilometers. Why is this happening?

We can guess:Although the goal is "running less and running more", different riders have different working styles.

Based on this speculation, we selected 11 dimensions to represent the rider’s food delivery style, and conducted principal component analysis (PCA) on these dimensions.(These 11 dimensions include: working hours, fragmentation of order time, proportion of lunch orders, proportion of dinner orders, proportion of meal orders, proportion of supper orders, average distance per order, size of activity range, ratio of length to width and radius of activity range, proportion of drop-by orders and average delivery time per order. )

[Readers who are not interested in PCA can skip this picture without affecting the full-text reading]The above figure depicts the importance of the two principal components of PCA. The horizontal axis is principal component 1, the vertical axis is principal component 2, 11 arrows represent 11 variables, and the coordinates represent their projections on the two principal component axes. It can be seen that the rider’s food delivery style has two basic components: time (principal component 1) and space (principal component 2). And the drop-in list and the average delivery distance per order are the combination of time and space components.

On this basis, we carry out K-means clustering and divide the work style of riders into 9 categories. As shown in the figure below, each point in the figure represents a rider, and riders in the same polygon have the same style.

From the nine styles, we select four most distinctive ones and analyze them.

The first type: "velocity flow" style

The above picture shows the activity path of a rider with a "speed flow" style at a certain time of the day. Blue marks represent riders, red dots represent restaurants, yellow dots represent customers, and blue lines represent riders’ running paths. It can be seen that the rider’s activity area is not large, and the restaurants and customers are very dense.

The riders of "Speed Stream" are mostly active in densely populated and order-intensive areas (such as the city center). Their characteristics are small activity range (average 20 square kilometers) and fast food delivery (average delivery time is 23 minutes). They can usually get more orders and better customer comments.

The second type: "downstream flow" style

We define the concept of "drop-in order": the rider has also handled other orders during the process from picking up meals to delivering meals. The meaning of "downstream flow" is "high proportion of downstream bills". The above picture shows the activity path of a rider with a "downstream flow" style at a certain time of the day. In the rider’s activity area, the location of restaurants and customers is sparse. This rider often runs several restaurants and then several customers in a row.

A bold and cautious rider is not afraid of running far, and he is afraid that there are not many orders; No Jin Gangzuan, no porcelain work. The average range of activities of "Riverside Riders" is 30 square kilometers, but as high as 80%, they don’t need to run many more roads. Adopting this working style not only tests riders’ familiarity with road buildings in the area, but also tests their ability of route planning and time control, and it is also a great challenge to the ability of improvisation.

The third type: "grab a meal" style

The above picture shows the activity path of a "grab a meal" style rider at a certain time of the day. The rider didn’t go to work until 11 o’clock in the morning, and he was so busy that he flew. 1-3 pm, the rider has a long rest; Get busy again around 4 o’clock.

About 60% of the riders’ orders in a day are concentrated in lunch and dinner (the industry average is 45%). They combine work and rest, go all out at the peak of the order, their hands and feet are much faster than their peers, and they have a good rest after heavy work until the next meal arrives.

The fourth type: "Desperate Lang" style

The above picture shows the activity path of a "Desperate Lang" style rider at a certain time of the day. The rider ran continuously from 7: 00 a.m. on June 19th to 1: 00 a.m. on June 20th for nearly 18 hours.

There are some riders. They are on the road when you have breakfast, and they are still on the road when you have supper. High attendance, many running orders, flowing customers, iron brother. It’s hard to travel for an average of 12 hours? "Desperate Lang" smiled, turned around and set foot on the journey again.

In the invisible competition with time and space, take-away riders are far from being as simple as "eating bitter".In the seemingly repetitive and monotonous rush, the rider combines the characteristics of his own ability and the characteristics of his work area, and develops his own style with experience and wisdom to complete his work and serve customers more efficiently.

One order after another, day after day. Riders appear in our mobile phone call records almost every day, and they are the most familiar strangers. They work hard and struggle for wisdom, so that we can have hot meals on time.

However, in recent media reports, people tend to pay more attention to accidental events such as "being late" and "poor attitude", while ignoring the punctuality and hospitality of riders most of the time.

Like many workers who have left their homes, riders have crossed hundreds of kilometers to integrate into the cities that give them hope, and they have fulfilled their promise of "on-time delivery" to customers with hard work. On the way of the rider’s food delivery, there are storms, competition, tempering and growth. When "little brother" gradually becomes "big brother", they may say something like this:

"A man’s life should be spent like this: when he looks back, he will not regret for wasting his time, nor will he be ashamed of being mediocre. When he retired, he could say: My beautiful youth and peak energy have been dedicated to the most magnificent cause in the world-the struggle to make human beings eat.

Description:

1. The data in this paper are provided by @ Hummingbird Crowdsourcing, and the authors are Tucki, Chen Wancheng, Ruantian, Li Tingting, and Communist Youth League Secretary. This article was originally created and launched by @ City Data Group and @ Hummingbird Crowdsourcing.

2. In order to protect privacy, the geographical coordinates of restaurants and customers have been shifted to some extent, which is different from the real situation.

CCTV News:According to "Voice of Cultural Travel" in WeChat official account, recently, 10 departments including the Central Propaganda Department, the Central Network Information Office, the Foreign Affairs Office of the Central Committee, the Ministry of Foreign Affairs, the Ministry of Education, the Ministry of Public Security, the Ministry of Civil Affairs, the Ministry of Culture and Tourism, the State-owned Assets Supervision and Administration Commission and the General Administration of Market Supervision jointly issued the Notice on Further Strengthening the Standardized Management of Forum Activities, and put forward 10 suggestions for forum activities (including forums, summits, annual meetings and other forum-like meetings) held by various subjects to the public.

"Notice" requires that forum activities must adhere to the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, practice socialist core values, abide by relevant laws, regulations and policies, and ensure correct political orientation, value orientation and public opinion orientation. All kinds of social subjects holding forum activities should be registered according to law and have legal status. Enterprises and social organizations that are not legally registered or have no actual undertaker may not openly hold forum activities for the society. The names of forum activities should be accurate, standardized and be worthy of the name, and the words "China", "China", "the whole country", "the world", "summit", "high-end" and "peak" should not be used at will. The theme setting of forum activities shall not exceed the responsibilities of the organizer, and the establishment of sub-forums, sub-forums and parallel forums shall closely focus on the theme of the main forum activities.

The "Notice" emphasizes that on the one hand, we will severely crack down on all kinds of illegal activities in forum activities, focusing on cracking down on illegal activities such as forum activities, "cottage" forum activities, and fraudulent wealth collection in the name of forum activities, clarifying the responsibilities of various regulatory departments and forming a long-term crackdown mechanism; On the other hand, we will encourage and support the legal compliance forum activities, and create a number of exemplary and leading brand forum activities by strengthening publicity and promotion, providing business guidance and giving praise and rewards.

The "Notice" puts forward specific requirements for social organizations, party and government organs and their directly affiliated units to hold forum activities, and further clarifies the responsibilities of the competent host, territorial management and industry management. The "Notice" puts forward requirements for the venue providers and publicity and promotion platforms of the forum activities, and at the same time emphasizes the need to strengthen credit management and social supervision, and bring the subjects who hold forum activities in violation of laws and regulations and cause adverse social impacts into the scope of credit management, give priority supervision, and encourage all sectors of society to complain and report and safeguard their rights according to law.

Since March this year, the Propaganda Department of the Central Committee, the Ministry of Culture and Tourism and other departments have jointly deployed a nationwide special clean-up and rectification work for forum activities. All localities and departments have earnestly implemented and actively cooperated, cracking down on a number of illegal activities, and the chaos of forum activities has been effectively curbed. The purpose of issuing the Notice is to consolidate the results of clean-up and rectification, continuously crack down on illegal activities, further standardize management, continuously improve quality, and give full play to the positive role of forum activities in economic, social and cultural development.

Notice on Further Strengthening the Standardized Management of Forum Activities

Departments (bureaus) of culture and tourism of all provinces, autonomous regions and municipalities directly under the Central Government, Party Committee Propaganda Department, Party Committee Information Office, Foreign Affairs Office, Education Department (Education Committee), Public Security Department (Bureau), Civil Affairs Department (Bureau), State-owned Assets Supervision and Administration Commission, and Market Supervision Bureau (Department, Committee):

In recent years, forum activities have played an important role in promoting economic and social development and ideological and cultural exchanges, but at the same time, there are also some problems such as fake official institutions and formal organizations holding "cottage" forum activities, illegally carrying out appraisal and commendation activities, illegally charging fees to collect money, arbitrarily naming them as high-standard names, overlapping themes and vague content, which have caused waste of economic and social resources, disrupted market order and harmed the legitimate interests of the people. In order to further crack down on illegal activities and standardize the management of forum activities, the following work requirements are put forward for all kinds of forum activities (including forums, summits, annual meetings and other conference activities with forum nature) held by various subjects to the public.

First, adhere to the correct orientation. To hold forum activities, we must adhere to the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, practice socialist core values, and abide by relevant laws, regulations and policies. Organizers should earnestly perform their main responsibilities, strengthen the audit of the content of the event and the management of the whole process of the event, ensure that the forum activities adhere to the correct political direction, value orientation and public opinion orientation, strive to improve the quality of the forum activities, and give full play to the positive role of the forum activities in economic, social and cultural development.

Second, standardize the main body, name and content of forum activities. All kinds of social subjects holding forum activities should be registered according to law and have legal status. Enterprises and social organizations that are not legally registered or have no actual undertaker may not openly hold forum activities for the society. The names of forum activities should be accurate, standardized and be worthy of the name, and the words "China", "China", "the whole country", "the world", "summit", "high-end" and "peak" should not be used at will. The content of forum activities should focus on the center, serve the overall situation, pay attention to quality and effectiveness, and the theme setting should not exceed the responsibility of the organizer. The establishment of sub-forums, sub-forums and parallel forums should closely focus on the theme of the main forum activities.

Third, severely crack down on all kinds of illegal acts. Focus on cracking down on illegal activities such as forum activities held by unregistered subjects to the public, "cottage" forum activities, and fraudulent wealth collection in the name of forum activities. Public security departments crack down on illegal fund-raising, illegal business, pyramid selling, fraud and other illegal and criminal acts according to law. Market supervision departments strictly investigate and deal with illegal charges and false propaganda in forum activities. Civil affairs departments severely crack down on all kinds of illegal social organizations that hold forum activities, and investigate and deal with social organizations that violate laws and regulations on the registration and management of social organizations in holding forum activities according to law. The competent department in charge of commendation and awards shall take measures such as stopping the activities, investigating and dealing with them according to law, ordering rectification, and investigating the responsibilities of relevant personnel.

Fourth, standardize social organizations to hold forum activities. Social organizations holding forum activities shall perform internal working procedures in accordance with the articles of association and perform relevant procedures in accordance with the relevant provisions of their competent units. The theme of the forum should conform to the purpose and business scope stipulated in the articles of association; In cooperation with other units to hold forum activities, it is necessary to strengthen the audit of the qualifications and capabilities of the cooperative units and strengthen the supervision and management of the whole process of the activities; Not only in name, not involved in management, not to cooperate with illegal subjects to carry out activities.

Five, standardize the management of party and government organs and their subordinate units to hold forum activities. In addition to the forum activities decided by the State Council of the CPC Central Committee, the party and government organs and their directly affiliated units shall strictly perform the approval procedures when holding forum activities. Provincial and ministerial party and government organs, people’s organizations, and social organizations approved by the State Council to be exempted from registration to hold new forum activities should be reported to the CPC Central Committee and the State Council for approval; The party committees and governments of all provinces (autonomous regions and municipalities) are responsible for examining and approving the forum activities held by regions, departments and units below the provincial level in the region; The central and state organs, people’s organizations and social organizations exempted from registration with the approval of the State Council are responsible for examining and approving the forum activities held by their subordinate organs and directly affiliated units. Establish a reserved list of forum activities by classification, and implement record management for forum activities within the list. Party and government organs at all levels and their directly affiliated units will no longer hold forum activities outside the reserved list in principle. It is really necessary to add, should be strictly examined and demonstrated, according to the procedures for approval into the list management. The examination and approval of the forum activities of the party and government organs and their directly affiliated units shall follow the principles of total control, strict scale control, strict economy, and practical results, so as to prevent formalism and extravagance. Implement the spirit of the eight central regulations and their detailed rules, and standardize party member leading cadres to attend forum activities. Foreign-related forum activities shall be handled in accordance with the relevant regulations on foreign affairs management, and party and state leaders, other leading cadres and important foreign guests shall be invited to attend the forum activities.

Six, encourage and support the legal compliance forum activities. For forum activities with standardized organization, correct orientation, excellent effect and great influence, all localities and departments should support them by strengthening publicity and promotion, providing business guidance, giving praise and rewards, etc., and create a number of exemplary and leading brand forum activities to help forum activities play an active role in the development of high-quality services.

Seven, the implementation of the host responsibility and industry supervision responsibilities. The organizers of the forum activities should earnestly fulfill their main responsibilities, strengthen the management of the whole process of the forum activities, and formulate emergency plans to ensure the healthy and orderly development of the activities. The central and state organs should strengthen the standardized management of forum activities held by their subordinate units, and the competent departments of forum activities in all provinces (autonomous regions and municipalities) should earnestly perform their responsibilities of territorial management of forum activities, improve the working mechanism, improve the management system, and strengthen the standardized management of forum activities held by various subjects in the region. All industry management departments should strengthen the business guidance and industry supervision of the forum activities in this industry and this field.

Eight, strengthen the standardized management of the main body of the venue. The main body of the forum venue shall not provide convenience for illegal forum activities. Before signing a contract and providing services, the identity authenticity and legality of the main body of the forum activities shall be verified, and the forum venue shall not be provided for the main body that has not been legally registered. Found that there are illegal clues, should promptly notify the relevant departments.

Nine, standardize the media platform to promote the forum activities. News media, website platforms and public accounts shall not publicize or report illegal forum activities, or advertise or provide communication channels for them; In order to check the information content related to the forum activities, we have to publicize and exaggerate the publicity.

Ten, strengthen credit management and social supervision. For the main body that holds forum activities in violation of laws and regulations and causes adverse social impact, in addition to dealing with it according to relevant laws and regulations, the relevant competent departments should bring it into the scope of credit management. All relevant departments should promote information sharing, and focus on the supervision of forum activities and organizers with bad credit records. Smooth channels for reporting complaints, encourage the broad masses to actively participate in the activities of the forum to crack down on violations of laws and regulations, and encourage the organizers of the compliance forum to safeguard their rights and interests according to law.

All localities and departments should further improve their political stance, conscientiously implement the spirit of this circular, strengthen their responsibility, build an efficient and orderly working mechanism in accordance with the requirements of overall coordination, graded responsibility, classified management and linkage between the upper and lower levels, strengthen organizational leadership, compact responsibilities at all levels, adhere to problem-oriented, treat both the symptoms and the root causes, and make precise policies to promote the healthy and orderly development of forum activities.

The decline of traditional department stores seems to have become a trend. From the farewell of Isetan, Pacific Department Store and Landmark Plaza in Meilong Town to the closure of the Sixth Department Store, Huilian Commercial Building and Shanghai Women’s Products Store, the old department stores have "left" one after another. At the same time, shopping centers are experiencing rapid development. In 2024, Shanghai plans to open 52 shopping centers (including old renovation projects) with an area of 3.8 million square meters, a five-year high.

There are e-commerce platforms chasing online and shopping centers encircling offline. The traditional department store format has long been "no transformation and no survival". A survey by Xinmin Evening News reporter found that in recent years, a number of department stores in Shencheng changed their faces to seek nirvana and rebirth, and a number of shopping centers used their brains to create hot topics frequently. Everyone has a consensus that there is no longer an era of "lying and winning" in physical commerce. It is necessary not only to stand up and run, but also to compare who runs faster.

Time is stagnant, and traditional department stores are closed.

On March 25th this year, Shanghai Meilong Isetan Department Store Co., Ltd. announced that it would officially terminate its business on June 30th, 2024. This closure has made many Shanghai residents feel embarrassed.

As one of the earliest foreign department stores in the mainland, Isetan was once a symbol of fashion and trendy, and took the lead in introducing a number of Japanese and overseas brands. In particular, Isetan in Meilong Town, where it is located, and CITIC Pacific and hang lung plaza around it once formed the "Mei Taiheng Golden Triangle", which is the representative of Shanghai’s high-end business.

During the Qingming small holiday, Isetan in Meilong Town launched a clearance promotion to speed up the retreat. However, compared with the "nostalgia" with different opinions on the Internet, the heat in the shopping mall is not so high. Only some counters have welcomed groups of customers who sweep goods, and most of them are Japanese-made goods with high cost performance.

"Time seems to have stopped here." Ms. Lu used to work in an office building on Nanjing West Road. At noon, she had lunch in Isetan, Meilong Town, and then went shopping with her colleagues to see the new clothes and cosmetics. It was her daily life. But I haven’t been to another company for about seven or eight years. "I heard that I was going to close the store, so I just wanted to come back and have a look. I didn’t expect that the brand and layout here have not changed, or they were the same. Traditional, low-key but lacking in new ideas, no wonder there are no people now. "

Beauty cosmetics on the first floor, beauty cosmetics and underwear on the second floor, and clothing, shoes, bags and accessories on the third floor and above. Many brands make young people feel strange. Grocery, restaurants and beauty shops are randomly distributed on each floor. Except for the dessert on the fifth floor, other restaurants are hidden in the corner, with few guests. Only the supermarkets and food streets in the basement are popular. Xinmin Evening News reporter saw on the Internet that some young consumers who heard the news bluntly said after punching in, "The sense of sight of old-fashioned shopping malls seems to have returned to the last century."

Not just Isetan. On February 18th this year, Shanghai Sixth Department Store officially closed its store after closing its business. Next to it, Pacific Department Store Xuhui Store, which has been operating for 30 years, bid farewell to Shanghai consumers last year. Prior to this, Pacific Department Store Huaihai Store, New Railway Station Store and Landmark Plaza were closed one after another. In other cities, it is not uncommon for department stores to close.

Focusing on the experience economy, shopping centers have risen.

Shanghai is the birthplace of modern department stores in China. Xianshi Department Store, one of the four largest companies in Nanjing Road, is the ancestor of Shanghai department store industry. In 1995, First Yaohan opened, which is the first large-scale department store with Sino-foreign joint venture in China. Since then, the department store format has ushered in a "golden age."

However, with the rise of e-commerce, people can easily shop through mobile phones without spending time in physical stores. In addition, large shopping centers are opened in all corners of the city, providing diversified shopping, dining, entertainment and experience places, attracting a large number of consumers. The competitiveness of department stores has been seriously challenged.

According to industry insiders, many old department stores have been in business for more than ten years or even decades, and their decoration is often relatively old, and the proportion of formats is relatively traditional, mainly based on traditional goods such as clothing and household department stores. With the changes of the times and the upgrading of consumer demand, this traditional business model has been difficult to meet the needs of modern consumers. "Now consumers need not only the goods themselves, but also the comfort, convenience and fun in the shopping process, which is precisely the shortcoming of department stores."

Compared with the traditional department stores, the shopping centers in Shanghai are opening more, bigger and farther. According to the statistics of Shanghai Shopping Center Association, by the end of 2023, there were 381 existing shopping centers (over 30,000 square meters) in Shanghai, with a total construction area of 2,825.76 square meters. Among them, there are 16 super-large shopping centers over 200,000 square meters, including Lujiazui Shanghai Center, Shanghai Global Port, Wujiaochang Heshenghui and Nanxiang Impression City.

Nowadays, shopping centers have become the main force of physical commerce. In 2024, there will be 52 more shopping centers (including old renovation projects) in Shanghai, with five new towns as the main layout areas, and 40 new projects are small and medium-sized shopping centers with a floor area of less than 100,000 square meters, which will cut into many sub-sectors such as parent-child, elderly, food, sports and entertainment training, focusing on community commerce close to the needs of citizens.

Enrich the combination of formats and harvest offline traffic

The core advantage of high-energy players in shopping centers is to provide consumers with good space environment services through the collection of different formats, create highlights of scenes and topics, attract and retain consumers, and become a gathering place for offline traffic.

As the largest shopping center in the downtown area of Shanghai, in 2023, Shanghai Global Port ranked first in Shanghai’s commercial sales with a good annual sales income of 20.3 billion yuan, surpassing the 17.1 billion yuan of Shanghai hang lung plaza. From the "big and earthy" that was ridiculed by the crowd ten years ago to the "king of popularity" today, what did Shanghai Global Port do right?

Entering the global port, its large area and complete functions are breathtaking, as if it were a giant aircraft carrier with commercial functions. According to reports, Global Port is constantly adjusting and upgrading its brand format every year, with an average annual new rate of nearly 10%. In 2023, it introduced more than 30 first stores, including the tomato pocket of Chaowan Collection Store, DIY handmade brand HOOWD2Y, and Zhiqu Hanfu, which injected full momentum into the consumer activity index and also harvested huge traffic for shopping malls.

Breaking through the traditional shopping center model, Shanghai Global Port has also integrated diversified artistic activities into daily business operations, and has gradually mastered the happy password of young people’s "interest consumption". The performance hall on the 4th floor was upgraded, and the National Figure Skating Champion Team was ushered in at the beginning of the year. Symphony concerts and popular stage plays were also introduced, and exhibitions such as the Louvre Collection Art Exhibition and the Legend Picasso Art Exhibition were even more popular and well-received, becoming a cross-border blend and trend gathering place of Shanghai’s multiculturalism.

Also focusing on all-age customers, Hongqiao Nanfeng City takes the parent-child format as the entry point, and uses the "baby economy" to drive the consumption demand of the whole family and increase the consumption stickiness. After 9 years of opening, the atrium of Nanfeng City in Hongqiao has to make 6 to 7 IPS every year, and the well-known cartoon authorized IP has been basically used once. Around the parent-child, the mall has a variety of formats from retail, catering to education and entertainment experience, and the brands are quite complete. In the process, it has established the benchmark image of "Puxi Parent-child Shopping Mall".

Nanfengcheng’s IP exhibition "Exploring the Wonder Leopard Hidden Forest" is very popular.

In order to let the parents of "Walkers" settle down to shop and really turn "flow" into "reserve", Hongqiao Nanfeng City has also used a lot of brains. For example, while doing IP in the atrium, it has created a flash zone for car brands, realizing the consumption experience of "Mom Walkers, Dad Watching Cars" and creating traffic for its own physical stores; For example, in non-winter and summer vacations, introduce art IP to attract surrounding white-collar workers, enrich the source of customers, and create opportunities for non-catering shops.

Finding its own position, the department store still has something to do.

Based on the present situation, how should department stores be transformed and broken? After ten years of struggle and exploration, the way out for department stores is very clear. There are only two ways, one is to be big, and the other is to be specialized.

The so-called big, not only to expand the area, more importantly, to expand the format, to provide more tricks, so that customers continue to do repeat business; The so-called specialization is to locate more accurately and closely. The elderly, urban white-collar workers, mothers and children, and the second element are all market segments that can be deeply cultivated.

Last weekend, First Yaohan held an annual special thank-you meeting to warm up the "May 5 th Shopping Festival", taking "the sales promotion with the biggest discount in the whole year" as a gimmick to attract consumers to "buy in buy buy" in advance. Wang Jia, deputy general manager of First Yaohan, said that department stores are purposeful consumption places, which are different from shopping malls. However, in order to meet customers’ diversified needs and personalized preferences, brand changes have never stopped. Making beauty bigger and stronger and increasing catering brand drainage are the two main lines. "After the adjustment, the number of planned cosmetics brands on the first floor increased from 34 to 45, and 27 beauty brands were renewed and upgraded, further confirming the head position of Yaohan beauty category in the Shanghai market. Next month, the renovation of the fa? ade project will be started, and the big curved wall and spiral staircase will be made into’ online celebrity punch point’. "

When it comes to restructuring, New World Daimaru Department Store will start a high-rise renovation this year. Inspired by "Crown", it will create the "Eye of the Bund" and set up bright spots such as cultural art galleries, interactive spaces, wild gardens and brand shows, aiming to become the punching point of online celebrity in the eyes of citizens and tourists. Ye Yifan, executive director of New World Daimaru Department Store, said that the renovation is not only an upgrade of the physical space of the mall, but also an innovative attempt of the traditional department store format, hoping to attract more fashionable and young consumers, so that they can find their own consumption scenes at different times.

Bailian ZX on Nanjing East Road became the second sacred place of Shanghai.

There are also some old department stores that cut into market segments and transformed from comprehensive department stores into theme department stores. Among them, the most successful case is undoubtedly Bailian ZX Creative Fun Field, the first commercial building in China with the theme of "Secondary Element" transformed from hualian department store. Every detail in the shopping mall is "embracing the second element", which is based on the "Z generation" culture and circle recognition as a whole. Starting from the construction of a common discourse system, we will convey the attitude of "knowing you" to the second element lovers and create a community space gathered because of their common love for the second element culture. Only one year after its opening, Bailian ZX Creative Fun Field has become the "Secondary Cultural Holy Land" for the younger generation of social consumption in Shanghai. During the Spring Festival this year, its single-store passenger flow increased by 63%, and its sales scale increased by 175%.

There are also established department stores such as the First Department Store Commercial Center and New World City, and some floors are also taken out to create a "second-yuan" theme block and performing arts space. With the help of business travel and cultural exhibitions, more young consumers are attracted to the store. "We hope to attract more young customers by upgrading our products and services." Zhao Weigang, general manager of the First Department Store Commercial Center, said that the First Department Store has built a 4,000-square-meter "star space" on the seventh floor of the mall, with 12 immersive theaters, which has become a new landmark of Shanghai’s performing arts. "According to our research, female consumers born in the 1990s are the main force of’ Star Space’ to watch the drama idolize, and they are also the main customers we are trying to attract."

There are many volumes in the market, and Shanghai’s business will work hard. With the continuous advancement of the times, whether it is a department store or a shopping center, business upgrading and adjustment has always been a constant proposition, and it is also an important measure to maintain competitive advantage. Only by aiming high can Shanghai become the gathering place of new consumer brands, the source of model innovation and the vane of consumption trend, and accelerate the promotion of the attraction and influence of international consumer center cities.

(The original title is: "Young people punch in Shanghai Old Department Store: Like going back to the last century! "No transformation, no survival", who can run faster → ")

　 　Special feature of 1905 film network 358 cinema films, 44 billion box office, Chinese and foreign co-productions, IP, internet plus, word-of-mouth marketing … … In the climax and trough of a wave of movie topics, unconsciously, 2015 gradually left us. In 2016, Chinese movies and the mainland film market are still hot — — The magic films "The Great Wall" and "The Mermaid" are huge, and the lineup does not lose to Hollywood; "Flying Tiger on the Railway", "Romantic Death History" and other films are taken from historical themes, ringing alarm bells; "Chill 2", "operation mekong" and other brain-burning blockbusters gather powerful stars to play; China’s sci-fi blockbuster "Three-body" is about to make a grand debut; Xiaogang Feng also brought Fan Bingbing back to the realistic theme "My name is Li Xuelian" … …

　

　 　 On the other hand, China, a big ticket warehouse, has been paid more and more attention, and films from all over the world have rushed to the beach to compete for 34 sub-accounts. We also have more and more opportunities to see Hollywood blockbusters in cinemas at the same time as European and American countries.

　

　 　 What movies will surprise us in the new year? For 2016, we all have too many expectations. This nomination list of the most anticipated films in 2016 came into being, covering all the films and filmmakers you are looking forward to seeing in this new year, as well as the more prosperous China film market.

Most worth looking forward toChinese film：

　

　 　 IP, which was hot last year, is expected to continue to dominate the trend this year, but nowadays, the audience with increasingly keen "observation" has learned how to distinguish gravel from pearls, and the movie viewing experience of fans will also push the survival of the fittest in the film market. It is reported that domestic films are expected to achieve a double leap in quantity and quality in the new year, and we have reason to believe that such a beautiful vision will soon become a reality.

　

　 　 In the dazzling list of new films, we have selected ten most anticipated Chinese films for appreciation. These ten films have their own merits and are hard to distinguish. They are all heavyweight works that can’t be underestimated in the film viewing list in 2016. Let’s wait and see.

　

the mermaid

Director: Stephen Chow

Starring: Deng Chao, Yuqi Zhang, Jelly Lin and Wu Yifan.

Release date: February 8, 2016

★Highlight: Master Xing is still an irreplaceable king of comedy in many people’s minds. How will The Mermaid, which has been honed for three years and invested heavily in production, inherit his old man’s iconic nonsense style?

　

Great wall

Director: Zhang Yimou

Starring: Andy Lau, Zhang Hanyu, Lu Han, Eddie Peng Yuyan and Matt Damon.

Release date: December 2016

★Highlight: The strongest lineup is coming! The Great Wall is Zhang Yimou’s first masterpiece after he joined LeTV. The starring list includes domestic and overseas big-name stars, and its importance can be seen.

　

Sword of the Third Young Master

Director: Tung shing Yee

Starring: Kenny Lin, Peter Ho and Jiang Yiyan.

Release date: to be determined

　

★Highlight: Nearly 40 years ago, The Sword of Three Teenagers, starring Tung shing Yee, was regarded as a classic by fans. Now, the remake is played by Kenny Lin and other small fresh meats. For the fans of martial arts films, it is still the feeling of going back in time in a trance.

　

Operation Mekong

Director: Lin Chaoxian

Starring: Zhang Hanyu, Eddie Peng Yuyan and Feng Wenjuan.

Release date: to be determined

★Highlight: Lin Chaoxian, who has always been passionate, has returned to his best crime theme after Breaking the Wind, while Zhang Hanyu, the mr. six, and Eddie Peng Yuyan, the fresh meat, are the welfare of fans.

　

My name is Li Xuelian.

Director: Xiaogang Feng

Starring: Fan Bingbing

Release date: to be determined

★Recommended reason: Liu Ye and Xiaogang Feng, the winner of Golden Horse, who played tickets in mr. six, returned to realism, and the film was adapted from Liu Zhenyun’s novel I’m not Pan Jinlian, which are the highlights.

　

The history of romantic extinction

Director: Cheng Er

Starring: Ge You, Zhang Ziyi and Tadanobu Asano.

Release date: to be determined

　

★Highlight: Director Cheng Er is a blockbuster if he doesn’t make a shot. After "lethal hostage", the massiness of "Romantic Death" and the lineup of Starlight Glimmer’s Cass are amazing, and Ge You and Zhang Ziyi cooperate again, which is self-evident.

　

Flying Tiger on the Railway

Director: Sheng Ding

Starring: Jackie Chan, Xu Fan, Darren Wang, Z.TAO and Wang Kai.

Release date: October 2016 (Mainland China)

★Recommended reason: Sheng Ding began to focus on the Anti-Japanese War after filming "Save Mr. Wu", gathering popular fried chicken Wang Kai, Darren Wang and Z.TAO. What kind of blood will they collide with action movie superstar Jackie Chan?

　

Chill 2

Director: Lok Man Leung, Kim-ching Luk.

Starring: Aaron Kwok, Tony Leung Ka Fai, Eddie Peng Yuyan and Yang Caini.

Release date: to be determined

　

★Highlight: The return of Aaron Kwok, Tony Leung Ka Fai, Eddie Peng Yuyan and other original crew members is highly ornamental. In the set photo exposed in Chill 2, Eddie Peng Yuyan once pointed a gun at Aaron Kwok, suggesting that the story will undertake the first part to reveal a bigger conspiracy, and Chow Yun Fat’s joining is a surprise.

　

Li na

Director: Chen Kexin

Starring: to be determined

Release date: to be determined

★Recommended reason: Chen Kexin’s perspective has always been calm and unique. This time, he chose to shoot a biographical film. Although it focuses on a world-famous tennis player, the film will integrate the rapid development of China in recent years from a small perspective, and it is foreseeable that the style will still be sharp.

　

Beijing meets Seattle 2

Director: Xue Xiaolu

Starring: Tang Wei, Wu Xiubo

Release date: April 29, 2016

　

★Highlight: The first work of "Beijing Meets Seattle" was highly praised, and the sequel continued the combination of "Goddess" and "Uncle". The return of Tang Wei and Wu Xiubo ensured the film’s gold-absorbing ability.

1905 movie network news On February 23rd, the tvN Korean drama "The Queen of Tears", written by Ji-eun Park, director of "Don’t Kill" Zhang Yingyu and director of "Vincenzo" and "Little Ladies" Jin Xiyuan, released a "family" poster and preview. The preview shows the complicated situation of the chaebol’s son-in-law Bai Xianyou (ornaments) VS the civilian’s daughter-in-law Hong Hairen (ornaments), eating with the other family or suffocating or embarrassing.

In the poster, Bai Xianyu, the prince of the village supermarket who fell into the Queen Group, stood behind his wife with a wronged face, while his wife’s family had their own thoughts and the atmosphere was depressed. On the other hand, on Bai Xianyu’s side, Hong Hairen, the queen of the Queen Group who fell into Longtouli Village, faced the warm hospitality of her husband and family, and the cold-faced response was incompatible with this warm atmosphere. The marriage of the young couple was indeed a bit complicated.

At the same time, the producer also announced a great news, and recently filmed the play, which will make a short debut in the second half of the TV series to show the sense of existence. Song Joong Ki’s special performance is due to his fate with Kim Ji Won. They not only cooperated in two series of Asda Chronicles, but also worked in a brokerage company.

The Korean drama "The Queen of Tears" tells the thrilling crisis and miraculous love story of the arrogant chaebol III, the department store queen Hong Hairen (Kim Ji Won) and the smart and handsome group legal and supermarket prince Bai Xianyu (Kim Soo Hyun) for three years. The series will be premiered on March 9.