China News Service client side ******* on May 22 (Ren Siyu) from January 23 ****** Festival film files have been withdrawn s***ar, the cinema has been closed for more than 100 days.

　　In the halls of many cinemas, there were also posters promoting the Spring Festival movies. During this period, a few cinemas were temporarily open and closed, and some cinemas said goodbye forever. Countless filmmakers were confused and anxious, staying and waiting, or leaving as soon as possible?

　　A movie theater manager who goes by the online name "Don’t Character Xiaosheng" made a video of his daily delivery life. One of his common phrases is to wait for the spring flowers to bloom. When someone asks why he is still waiting for the spring flowers to bloom now that it is summer, he said, "It is waiting for the spring flowers that belong to us filmmakers."

Source: Video screenshots

　　Cinema under the epidemic

　　On May 19, Wu Xujie had been delivering food for a whole month. But he was a little depressed that day because he met a store that was not honest. The weight of the goods was written as 1 kilogram, but when he arrived, he found that it was several large boxes of bayberry, with a total weight of nearly 30 to 40 catties.

　　A few days ago, he and his colleagues visited a movie theater under construction in Xiangshan County, Zhejiang Province during the day. At night, he switched from formal clothes to takeaway clothes, and completed the task of delivering 5 orders a day after 10 o’clock, subtracting 3 yuan in insurance premiums. A total of 29.9 yuan was earned.

　　Source: Video screenshots

　　Wu Xujie is the store manager of Ningbo Yuyao Wanda Cinema, which generates about 20 million box office output each year and ranks among the top three in Ningbo. But since January 23, the theater has not been open for 119 days.

　　In early 2020, the COVID-19 epidemic shut down the film industry. Wu Xujie and his colleagues had invested considerable energy in preparing for the Spring Festival, setting up the atmosphere, preparing food, arranging films, and recruiting and training many part-time college students, but they did not expect that they ushered in a long "holiday".

Data map: Pedestrians pass by the out-of-home advertising of a movie theater in the Wangjing area of Chaoyang District, Beijing. Photo by China News Agency reporter Hou Yu

　　In recent years, China’s film market has been booming. In fact, cinemas that rely on box office revenue are not as good as they seem. Under normal circumstances, the box office revenue generated by a film needs to pay 5% of the national film industry development special project funds and 3.3% of taxes and fees. The remaining 43% of the net box office goes to the producer, and 57% goes to the theater and the theater chain. The share of the theater and the theater chain depends on the specific situation.

　　In the case of revenue interruption, the theater has to face a number of expenses, including rent, labor, equipment, publicity, maintenance, cleaning… On the days when the theater is closed, the staff also need to turn on the equipment for maintenance.

　　In mid-to-late March, cinemas in some parts of China tried to resume work. Wu Xujie and colleagues also submitted applications, but they encountered "sudden brakes" before they could open. At the end of April, the National Film Administration estimated that due to the impact of the epidemic, the annual box office loss will exceed 30 billion yuan. Tianyancha data shows that 2,799 cinema-related enterprises have been cancelled or revoked in Quarter 1 in 2020.

　　In order to recover costs, many cinemas have launched takeaway services, dealt with hoarded popcorn sausages at discounted prices, and turned cinemas into "wedding studios", but compared with the pressure of rent and labor costs, these incomes are only a drop in the bucket.

Data map: Chengdu Pacific Studios Wangfujing Store Ticket Office. Photo by Yang Yudi

　　Under the anxiety, many filmmakers tried to "change careers", some made masks, and some delivered express deliveries in the same city. Wu Xujie also realized that he could not be influenced by decadence for a long time. He planned to deliver takeout and make videos of his daily life, hoping to show a positive attitude and cheer up his equally anxious colleagues.

　　Most of his colleagues were born in the 1990s and 1990s. "As a store manager, doing this can also set an example for other friends." On the other hand, he also wanted everyone to understand the real life of movie theater and studio workers.

　　When filmmakers "switch careers" to deliver food

　　In the past month, Wu Xujie has delivered supermarket goods, large-scale seafood, and expensive digital products. He has also sent them to the wrong place many times. When grabbing orders, he is "not brave enough". "They all say that delivering food is a hard job. In addition to strong winds and rain, they also have to face the sun and high temperature, which can only be realized when doing this job."

　　After two weeks of delivery, Wu Xujie earned a total of 772.85 yuan on the three platforms. Compared with the electric car bought for 2,600 yuan and the professional raincoat bought for 99 yuan before, it can be said that "it is not enough to make ends meet", but he is not discouraged. "I think being able to stick to one thing, or being very happy and positive about the current work, is a good life exercise."

Source: Video screenshots

　　Taking advantage of the opportunity to deliver takeout and shoot videos, he came into contact with ramen shop owners, online car drivers, driver drivers and other people from all walks of life, a takeaway brother joked with him, business will be better after college students start school, and business will be better when the studio resumes work. Because of the pandemic shutdown, people from all walks of life are delivering takeout, and it has become particularly difficult for them to grab orders.

　　One day, he was chatting with a colleague, Ah Wei, whose wife works in film distribution, and both of them were "unemployed" during the epidemic. In order to make a living, Ah Wei first went to a restaurant street to work part-time, which cost 17 yuan an hour, and was busy from 4:00 pm to 10:00 pm every day. Later, he found a manual job near his home, and cooperated with his mother and wife on the assembly line. If the speed was fast, he could earn more than 400 yuan a day.

　　"You have to keep yourself busy every day, otherwise you won’t be able to maintain a good working condition." A Wei’s thoughts were the same as Wu Xujie’s, preparing for the resumption of work in the studio in the future.

　　On the way to deliver food, Wu Xujie can always think of all kinds of work in the theater. One day, he received an anonymous reward of 18.88 yuan from a customer. The customer service told him that it may be because of the better service attitude. He thinks this should be related to the work in the studio. Every time he delivers an order, he will say "Happy dining" and "Please take it well. Thank you." Just like in the past, he and his friends will always patiently answer customers’ questions and say to them, "I wish you a happy movie viewing."

　　Five years ago, Wu Xujie first entered the studio to work. That year, the domestic film market was very lively. What made him remember deeply was that in the past, audiences often left before the end of the main film, but when "Detective Chinatown" was released, even if it was an evening show, the theater was full of guests, and they had to wait until the subtitles were completely over before leaving.

　　Five years later, the material for "Detective Chinatown 3" is still in theaters, but I don’t know when it will be released. Every week, Wu Xujie and his colleagues will go to the theater on duty. One day, he recalled in a video the pomp of the release of "Avengers 4" last year: "It was the biggest and hottest zero-point show I’ve ever seen. There were people in front of the ticket machines, and the sales area was full of fragrant popcorn. Now these scenes are gone. It’s very cold here, but I believe that the spring of filmmakers will come."

Source: Video screenshots

　　At the end of April, he and his studio colleagues went hiking, all wearing T-shirts around the movie, standing on the top of the mountain and shouting: "We are filmmakers, see you tomorrow, because tomorrow will be better!" Wu Xujie cried as he edited the video.

　　Like many filmmakers who are on the job, he is looking forward to hearing the news of the resumption of work in the cinema, even if it is just a point in time or a signal, at least to be mentally prepared.

　　I’ll be waiting for you at the theater

　　Wu Xujie often said in the video, "It is not because there is hope to persevere, but because of perseverance to see hope." Now, with the domestic epidemic prevention and control situation gradually improving, filmmakers have finally waited for a glimmer of hope.

　　On May 8, the joint prevention and control mechanism of the State Council issued the "Guiding Opinions on Doing a Good Job in the Normalization Prevention and Control of the COVID-19 epidemic", which mentioned that under the premise of implementing prevention and control measures, reservations and limited viewership can be taken to open closed entertainment venues such as theaters and amusement halls.

　　Wu Xujie also saw the news at the first time, "After waiting for more than 100 days, I finally saw the dawn." In the WeChat group, the practitioners were excited and also expressed various worries.

　　The next day, he attended a meeting organized by the local government department to discuss some of the difficulties the studio is currently facing and the preparations for its future opening. After the meeting from 50 or 60 kilometers away, Wu Xujie coincidentally received a tailwind order, which ended near his home. In order to maintain professionalism, he hurried home and changed into a takeaway suit before delivering it. "When the cinema officially opens, I will wear a shirt and welcome everyone."

Source: Video screenshots

　　On the 13th, the Chinese poster of the Oscar-winning film "1917" was exposed, "Meet the cinema, still together". For the Chinese film market, such a poster release has been too long.

　　On the 14th, the Ministry of Finance and the State Administration of Taxation issued tax and fee support policies for film and other industries, involving reduction and exemption of value-added tax and cultural undertaking construction fees; the Ministry of Finance and the State Film Administration issued an announcement that Hubei Province will be exempted from the national film undertaking development special project funds from January 1, 2020 to December 31, 2020; other provinces, autonomous regions and municipalities will be exempted from the national film undertaking development special project funds from January 1, 2020 to August 31, 2020.

　　Recently, Guizhou Province, Guangzhou City, Kunming City and other places have successively issued guidelines and opinions on the resumption of work, making it clear that under the premise of implementing prevention and control measures, they will open theaters by appointment and limited viewership.

　　With the idea of resuming work, it is still unknown when the theater will actually open, what movies will be shown after opening, and how many people will come. Recently, Wu Xujie was still working part-time to deliver food, and the mantra in his video changed from "waiting for spring flowers to bloom" to "believe that tomorrow will be better."

　　On May 18, Mr. Wu waited 15 minutes for a 30-minute meal at the door of a restaurant, but he was not angry because he saw a line of small print under the rider’s pick-up area: "We are grateful for every time you wait." Thinking of the many people recently asking about the opening of the cinema and saying they missed the cinema, he said, "I also want to say to the customers waiting for the movie, every time you wait, we are grateful."

　　Red flag fluttering

　　"The eldest son of the Republic" FAW Entrepreneurship Tales

　　Changchun, Jilin Province, is a world-renowned "automobile city". The headquarters of China First Automobile Group Co., Ltd., known as the "eldest son of the Republic", is located here. National brands such as Hongqi and Jiefang and joint venture brands such as Audi and Volkswagen have set up factories here. Every day, a steady stream of cars from Changchun to the world.

　　Located on Dongfeng Street, Changchun Automobile Economic and Technological Development Zone, "Gate 1 of the First Automobile Factory" is where FAW laid the foundation stone 70 years ago. On July 15, 1953, the groundbreaking ceremony of the exciting First Automobile Factory was held here, opening the first step in the development of the automobile industry in New China.

　　70 years of ups and downs, 70 years of hard work, 70 years of self-reliance and self-improvement. FAW’s 70-year history of serving the country and strengthening the automobile industry is also a historical epitome of the new China’s automobile industry from scratch and from weak to strong. It inspires people to anchor the goal of "independently controlling key core technologies, establishing a national automobile brand, and building a world-class enterprise" and walk out of the road of a new era of automobile power.

　　Concentrate on building FAW, and talents will go north to gather in Changchun

　　In the early days of the founding of New China, economic construction and national defense construction required a large number of automobiles. This made it a question of the times "when the Chinese people can drive their own cars". The Party Central Committee has a long-term vision and judged the situation, and put the construction of a modern automobile factory on the high agenda.

　　In 1950, during Chairperson Mao Zedong’s visit to the Soviet Union, the two sides agreed that the Soviet Union would assist China in building the first heavy truck plant. In April of the same year, the Ministry of Heavy Industry established an automobile industry preparatory group and began intensive preparations. On the basis of extensive investigation and repeated comparisons, the Central Financial and Economic Commission approved the construction of the first automobile manufacturing plant in Changchun City, Jilin Province.

　　In 1953, Chairperson Mao issued the "Instructions of the Central Committee of the Communist Party of China on Striving to Build Changchun Automobile Factory in Three Years", instructing all relevant departments to give maximum support to the construction of Changchun Automobile Factory and strive to complete it in three years. The construction of the automobile factory was also included in the first five-year plan as the first batch of key projects in our country. The young republic has cultivated FAW, the "eldest son of the republic", by giving full play to the advantage of concentrating its efforts to do great things.

　　Under the call and direct command of the Party Central Committee, the Organization Department of the Central Committee dispatched more than 150 bureau-level cadres to FAW, and the Northeast Bureau also dispatched 529 government cadres to work at FAW. A large number of high-tech workers from Beijing, Shanghai, Tianjin and other places went to Changchun. Only private enterprises and public-private joint ventures in Shanghai supported FAW with nearly 1,000 technical workers. In addition, graduates and returned students from Tsinghua University, Shanghai Jiaotong University and other universities also went north to report to FAW.

　　Even elementary school students have joined the ranks of supporting FAW. Jiangning Primary School in Jiangsu Province wrote: We used our spare time to collect scrap copper, scrap iron, rags, rotten cotton, glass and waste paper outside, and sold these things to the cooperative. We got more than 50,300 yuan (old money), which was transferred to you by the China Youth Daily. We think that although the money is small, it can be regarded as adding a brick and tile to the construction of the socialist building.

　　At the busiest time of FAW construction, two or three hundred wagons full of various materials and equipment were sent to the construction site every day. Changchun City took the initiative to serve the front and invested a lot of manpower and material resources to support the construction of FAW. The First Party Congress of Changchun City determined the support policy of "taking the initiative, handling it first, only allowing it to be done well, not allowed to be damaged". 95% of municipal construction costs in 1954 and 84% in 1955 were used for FAW, and more than 30,000 people, such as government cadres, participated in the construction of FAW. Volunteer labor.

　　The automobile industry is very professional, and it is not enough to rely on brute force alone. In the fiery construction site, "no shame to ask, no school" has become the norm. Since 1954, FAW has launched a "white hat" learning movement, and has specially set up an amateur training class for leading cadres, equipped with many teachers, including Soviet experts, and more than 100 leading cadres above the department level have participated in the study.

　　Through the study, the students not only initially mastered the basic knowledge of automobile manufacturing, but also learned to operate machine tools, do fitter work, and many female students learned to drive cars. This batch of cadres at the division level and above, transferred from various fronts of the party, government and army, gradually removed the "white hat", thereby improving the overall quality of FAW managers.

　　Find the factory manager in front of the factory manager, selfless dedication and dare to take responsibility

　　In April 1952, Guo Li, who was then the director of the preparatory group for the automobile industry of the Central Ministry of Heavy Industry, was appointed as the director of the Changchun Automobile Factory (later officially named the First Automobile Factory).

　　FAW started from the wilderness, and everything was new. In the early days of his business, there was "no manpower, no position, and no experience" here. Guo Li was eager for talents, and he "recruited a lot of people" and made hard efforts.

　　While everyone was preparing to build an automobile factory under the leadership of Guo Li, he had the idea of "letting Xian".

　　Why is this? Guo Li once told his old comrades that he wanted to hire a person familiar with the situation in the Northeast as the factory director and himself as a deputy. "The central government has decided that the automobile factory will be completed and put into production in three years. If a comrade who is familiar with the situation in the Northeast, with older qualifications, stronger abilities and higher positions, can be the factory director, it will be more conducive to mobilizing forces from all over the world to support the FAW construction."

　　In order to "let go" the factory manager, Guo Li went to Beijing and Shenyang many times to ask the Party Central Committee and the Northeast Bureau to transfer the factory director. In early 1953, Guo Li finally hoped to replace him with Rao Bin, and he was "demoted" to the first deputy factory manager and chief engineer.

　　Unity is strength. Rao Bin focused on basic construction, while Guo Li focused on production preparation. Rao Bin made a bold and resolute move, Guo Li was down-to-earth, serious and meticulous, and the two cooperated tacitly to successfully complete the task of building and putting into production in three years. The story of "looking for the factory manager in front of the factory manager" has also become a widely circulated story in the history of entrepreneurship in the automobile industry in New China.

　　Trains run fast, all rely on the headband. The role of role models is endless. The story of Rao Bin and Guo Li working together in unity has inspired a large number of cadres from all over the world. It is the team that is united, the leaders are selfless and dedicated, and with the efforts of party members, cadres and all workers, and the support of all parts of the country, entrepreneurs are fighting for the world. In just three years, a large modern automobile factory has risen from the ground.

　　Building a factory in the wasteland is always more difficult

　　In the winter of 1953, it was FAW’s first winter construction period. Living in a ventilated construction shed, FAW builders worked in snowy weather above their heads, stepping on permafrost, climbing more than 30 meters to tie steel bars and pour concrete. Some hands were frozen and cracked, wrapped with tape to continue drying.

　　At that time, many designers lived in simple houses with no floors, the ground was damp, and the boxes would get moldy on the ground. It was fine in summer, but we had to make a fire in winter. "Although life was hard, we all focused on work," recalls Liu Jingchuan, the former chief designer of the First Automobile Factory.

　　Beginning in the second half of 1954, tall factories were erected one after another, and civil construction work was gradually transferred from outdoors to indoors. In order to carry out larger-scale winter construction in a closed factory building of more than 200,000 square meters, Soviet expert Kirev proposed using locomotives for heating.

　　Is it safe to use locomotives for heating? Can it work? After repeated studies, the builders found it feasible. Therefore, the Ministry of Railways specially transferred 8 steam locomotives from all over the country for FAW construction.

　　In order to cooperate with the "heating" of the locomotive, the pipeline system was redesigned at the construction site, and the steam locomotive was modified, and the hot steam was continuously transported to the construction site. Fu Yuwu, the honorary chairperson of the China Society of Automotive Engineers, said that the locomotive was turned into a large heater, and the workers sprayed steam on the ground while covering it with a straw curtain. The factory manager and his employees worked around the clock to build a FAW on the black land.

　　Ride the east wind to show the red flag, passion burns the heart to the party

　　On July 14, 1956, the first batch of 12 Jiefang brand cars rolled off the assembly line to thunderous applause. FAW Central Avenue became a sea of joy, and many people touched the domestic cars engraved with Chinese characters, with great pride and joy.

　　"I remember Ma Guofan, a 52-year-old driver at the time, marching with a convoy of 12 cars to celebrate. As soon as the car left the factory, it was surrounded by people on the inner and outer floors. Everyone was fighting and shouting for a ride. The carriage was full of people, and there were people standing on the pedals. There were people sitting on the front bumper and the fender of the car. They all straightened their chests and wanted to be more exuberant. Colorful paper flowers flew all over the sky, and many people didn’t have paper flowers in their hands, so they threw sorghum, rice and grain onto the car." Xinhua News Agency reporters who reported that the Jiefang brand car was off the assembly line described the scene at that time. Still very excited.

　　After the Jiefang brand car came out, it quickly became the main force of urban and rural transportation and highway transportation in China, which left a deep memory for several generations. Subsequently, FAW developed the first Dongfeng brand car and the first Hongqi brand high-end car in New China in 1958.

　　Looking back at the summer of 65 years ago, inspired by the slogan of "Ride the East Wind, Show the Red Flag, Build a High-end Car to See Chairperson Mao", the FAW factory broke the routine and adopted the method of "catching the temple fair" to recruit talents in the factory area. The red flag car placed in the courtyard was designed and manufactured for more than 2,000 parts of Chrysler, which was a prototype car, and was robbed by everyone in less than a few hours.

　　After 33 days of hard work, the Hongqi brand high-end car was successfully launched, and Chinese cultural elements such as "sky round place", "Chinese fan grille", "palace tail light" were integrated into it, and it was equipped with FAW’s self-designed V8 engine, with a maximum power of 200 horsepower and a top speed of 185 kilometers per hour. So far, the Hongqi car has driven to the land of China and has become China’s own high-end national car brand.

　　At the beginning of 1959, the Hongqi sedan entered a tense mass production preparation stage, and the product quality became a prominent contradiction. At the fifth-level cadre meeting attended by 2,000 people in the whole factory, everyone’s speeches merged into a determination: a batch of qualified Hongqi cars must be produced to participate in the tenth anniversary of the National Day. In response to the production difficulties and quality problems that have been discovered, 323 key attack commandos were organized, including 32 key commandos of the whole factory.

　　At that time, many of the problems FAW encountered were technical problems that no one had ever encountered in China, such as the hydraulic tappet of the engine. The products that were initially trial-produced had a lifespan of only two minutes in the high-speed operation of the engine. To break through the problems, the hydraulic tappet commando led by Li Gang gathered more than 150 professionals in design, technology, processing and trial production.

　　While studying relevant literature and analyzing foreign samples, they proposed a plan for testing. The commandos tried dozens of different materials, and finally selected alloy cast iron. After 42 tests on the quenching process, they finally determined the quenching time and temperature.

　　Under the mobilization of the whole factory, many key research projects have played an important role in improving the quality of Hongqi cars. In September 1959, on the eve of the tenth anniversary of the National Day, the first batch of 30 Hongqi brand high-end cars and 2 inspection vehicles produced after quality research were sent to Beijing.

　　End the 30-year system, and take the lead in joint ventures and cooperation

　　The change of Jiefang’s seventh-generation vehicles and the leap of more than 8 million vehicles have witnessed the history of China’s automobile industry from scratch and from weak to strong. On June 26, 2023, the Jiefang Seventh Generation Truck Parade was held. From Jiefang’s first-generation product CA10 to its second-generation product CA141, and then to the latest seventh-generation product Jiefang J7, Jiefang welcomed the 70th anniversary of FAW’s establishment with a "family-style" parade.

　　In the FAW Liberation Factory area, there is a verdant pine forest. In the center of the pine forest stands a 5-meter-high and 2.5-meter-wide marble monument. Above the monument is a one-ton medal, which records the exciting history of FAW’s transformation.

　　From the first Jiefang brand car to the early 1980s, Jiefang brand cars have not been reinvented, sales continue to decline, and FAW faces the test of life and death.

　　Since the end of 1980, with the help of the east wind of reform and opening up, FAW has relied closely on all cadres and employees to raise funds for transformation to end the 30-year system of Jiefang Trucks. On January 1, 1987, Jiefang’s second-generation CA141 car was officially put into production, and China National Automobile Industry Corporation awarded FAW a one-ton medal. FAW "does not stop production, does not reduce production, and vertically transforms", creating a miracle in the history of China’s automobile development.

　　Afterwards, FAW took the initiative to keep up with the times, joining hands with world auto giants such as Volkswagen, Toyota, and Audi. Domestic Audi, Jetta, Bora and other models became household names in China, making important contributions to the country’s resistance to imported cars and consumption of large amounts of foreign exchange. At the same time, cooperation with multinational companies has brought a lot of technology and advanced management experience.

　　Lin Ganwei, former general manager of FAW-Volkswagen Co., Ltd., recalls that in 1987, Volkswagen came to FAW to seek cooperation opportunities. At that time, FAW had already purchased the Chrysler 488 engine production line, and Dr. Hahn, the former chairperson of Volkswagen Group, promised to install Chrysler engines into the Audi 100 model, and it was a success.

　　With the efforts of all parties, on May 17, 1988, FAW and Audi signed a "technology transfer license contract for the production of Audi in FAW", which kicked off Audi’s entry into the Chinese market. The next 30 years were the period of China’s reform and opening up, and Audi also benefited a lot. By now, China has become Audi’s largest single market in the world. Audi has many domestic models in China, and sales have continued to lead the Chinese luxury car market for more than 30 years.

　　Sino-German cooperation goes beyond commercial cooperation and also opens a window for Germans to understand China more comprehensively. When FAW-Volkswagen established a party organization in 1993, the Germans did not understand this. Later they found that the best workers in the workshop were always Communist Party members. When the company organizes volunteer raids for party members in the future, German personnel will also automatically join.

　　At a "Tell the Story of the Communists Around You," a German expert, Manfred Brock, described his love for the Chinese Communist Party, which he called "the most advanced and representative party in the world," and whose members he could tell at a glance. He wrote three letters to the FAW Party Organization expressing his admiration for the Chinese Communist Party.

　　Li Zhihong, director of the general manager’s office of FAW-Volkswagen, said that for some time, some people have questioned the "market for technology", but the joint venture represented by FAW-Volkswagen has cultivated a large number of leading talents in the automobile industry for the country and laid a solid foundation for the realization of the automobile power. This is the biggest achievement of the joint venture cooperation.

　　"Red Flag" takes responsibility on its shoulders and strives for reform

　　Faced with the great changes in the global automobile industry, FAW holds high the "red flag", rides the wind and waves, and is at the forefront of exploring high-quality development and creating a world-class enterprise.

　　Since the establishment of the Hongqi brand in 1958, the road to marketization has not been smooth sailing, and it has even faced market criticism. Since 2017, FAW has reorganized its organization with a market orientation, forming a more professional, fine and flat structure and operation model. The group headquarters is directly responsible for the operation of the Hongqi brand. At the same time, FAW has launched the new Hongqi brand strategy, created four major product series L, S, H and Q, and built a large number of Hongqi experience centers across the country to expand the influence of the Hongqi brand.

　　September 18, 2017, is the day that all FAW people remember. On that day, FAW launched the "four abilities" reform, that is, "cadres can go up and down, employees can come in and out, salaries can be high and low, and institutions can increase and reduce energy". The whole group competed for recruitment, and senior managers competed for positions.

　　"At that time, FAW and Dongfeng had a cadre training course at Tsinghua University. As soon as we reported for duty, we were notified that the FAW Group had all stood up. The’iron rice bowl ‘was gone all of a sudden, and only Dongfeng’s people were left in the training class the next day. All FAW’s people returned to Changchun to participate in the reform," said Liu Jun, director of the FAW Reform Office.

　　He believes that the reform has touched everyone a lot, and their enthusiasm for entrepreneurship has been thoroughly stimulated.

　　In September 2020, FAW implemented a more systematic reform of the new three-year term of office for senior managers, setting goals first and then taking up positions, and encouraging challenges to high goals. The matching of senior managers was completed within a week, and the average age of cadres was reduced by 1.4 years. According to the plan, these reform measures will continue during the "14th Five-Year Plan" period to continuously stimulate employees’ enthusiasm for entrepreneurship.

　　Hu Hanjie has served as assistant general manager of FAW joint stock company and chairperson of FAW Jiefang Company for 5 years. In these 5 years, "Jiefang" sold 440,000 vehicles in 2021, creating the global "five consecutive" performance of "Jiefang" medium and heavy truck sales. In the new three-year term reform in 2020, according to "performance review + target undertaking + ability evaluation", the excellent will be hired first, and the latter will compete for jobs. Hu Hanjie was directly hired because of his excellent performance. There are more than a dozen leading cadres like him who have been hired without competition.

　　The FAW reform has changed many people’s old-fashioned thinking and concepts, built a customer-centric management structure, and established a market-oriented incentive mechanism that does not raise lazy, idle, and mediocre people. This has effectively inspired cadres and employees to charge forward, face difficulties, and pioneer and innovate. It has ignited the hope and dream of all FAW people to revive the Hongqi brand.

　　In recent years, under the impetus of the national tide, with the advantages of atmospheric styling, forward-looking technology and high-quality after-sales services, many new cars of the Hongqi brand have experienced an unsold phenomenon. Today’s Hongqi brand has more and more family products, higher and higher value, and more down-to-earth market expansion.

　　Zhang Ming, president of FAW Hongqi Design Institute, said that the Hongqi brand car follows the national trend and is closely integrated with traditional cultural symbols such as the Forbidden City and modern scientific and technological symbols such as China Aerospace, incorporating Chinese elements into the car, making the car not only a means of transportation, but also a work of art.

　　"Red Flag" makes dreams come true, engine manufacturing takes the lead

　　At the age of 34, he is a numerical control technician and a great craftsman in China’s automobile manufacturing field. Over the years, the situation of carrying the heavy responsibility of "red flag" development in FAW has also provided a stage for him to display his talents.

　　He is Yang Yongxiu, a senior technician in the numerical control team of the Research and Development Institute of China First Automobile Group Co., Ltd.

　　16 years ago, Yang Yongxiu chose Changchun Automotive Industry College to become a numerical control student.

　　After going to school, he gradually fell in love with the numerical control major and maintained the first place in the class during school. After graduation, he became a worker in the former FAW Technology Center as he wished.

　　The sea is wide and the fish leaps, and the sky is high and the birds fly. Yang Yongxiu secretly made up his mind that he could not be satisfied with the status quo and would contribute to the golden signboard of FAW.

　　After being an ordinary processing worker for half a year, he transferred to the numerical control position he loved. FAW has a large number of excellent technical workers and many of them are craftsmen in big countries.

　　For more than 5 years, he slept and ate to ask his seniors for difficult problems, and many people knew everything about him. He also bought a lot of courseware and taught himself the latest theories. Soon, Yang Yongxiu stood out and became a technical expert.

　　With this strength, Yang Yongxiu can not only skillfully operate imported numerical control systems such as Heidelhan, but also possess a variety of software programming, multiple CNC equipment operation and complex tool design and restructuring skills, which allows him to show his talents in high-end engine manufacturing, precision parts development and other fields.

　　At the beginning of 2018, after the release of the new Hongqi brand strategy, Yang Yongxiu mainly undertook the numerical control processing of the core precision parts such as the high-end engine, gearbox and chassis independently developed by the Hongqi brand, solved a large number of neck jams, and completed more than 30 major trial production tasks.

　　He also relied on the mentoring workshop and the model worker innovation studio to carry out a number of trial production technology research such as rapid trial production and integrated manufacturing, and cultivated a group of high-skilled talents. Most of his team members have mastered numerical control technology and realized the transformation of digital intelligence.

　　In recent years, FAW’s accelerated reforms have given Mr. Yang more room to display his talents. "There are still many young people like me at FAW. As big as everyone dreams, as strong as technology and as capable as they are, the stage will be as big as it is," he said.

　　At the same time, the state and local governments have continuously increased their support for talents, especially automobile manufacturing talents, so that Yang Yongxiu can enjoy the benefits brought by many policies such as children’s schooling, and solve his worries.

　　Yang Yongxiu is particularly happy to see more and more Hongqi cars on the street equipped with key components such as self-developed engines. He said: "It is the mission of FAW people to promote the national car brand. I am willing to take root in the northeast, take root in FAW, and work with my colleagues to solve more technical problems of neck sticking."

　　Central-local cooperation sets a benchmark and strives for the first place in the new and brave

　　On January 8 this year, China FAW Hongqi brand new energy vehicle global strategy conference was held in Guangzhou. That night, China FAW announced the new logo, design language, technology platform, etc. of the Hongqi new energy brand, and released three upcoming new energy vehicle models.

　　On the eve of the Shanghai International Auto Show, FAW released the Hongqi "flag" high-end electric intelligent super architecture FMEs, and successively launched three major platforms: electric, intelligent and hybrid.

　　The country needs it, and FAW wants it. In the era of "structured car building" and "software-defined car", FAW has released "three major platforms with one architecture" in half a year, and it is rare in the industry to fully promote "All in" new energy. Behind this, there is not only the firm determination of the enterprise to transform, but also the central and local cooperation to "new".

　　Since the birth of the first car, the development of FAW in China has been closely related to the development of Changchun City and even Jilin Province. In order to support the development of FAW, the local government has not only increased the infrastructure transformation in the area where FAW is located in recent years, creating a good production and living environment, but also actively promoted the reform and development of FAW, and promoted the faster landing of new products.

　　At present, Jilin Province has started to support FAW to focus on key core technologies, strengthen cooperation with universities and key enterprises, and strive to activate the innovation chain, reshape the industrial chain, cultivate the brand chain, and actively seize the commanding heights of industrial development. The main leaders of Jilin Province have come to FAW on-site dozens of times to solve the problems of enterprises.

　　Changchun Automobile Economic and Technological Development Zone is the headquarters of FAW Group and the only national-level development zone named after the automobile industry in the country. It is actively creating a high-quality business environment, and often "door-to-door service" solves various problems for enterprises and relieves their worries.

　　"What the enterprise needs, we will do, ensure that we are on call, and find ways to satisfy the enterprise" – this has become a guide for many cadres.

　　Tower cranes stand in the Changchun Automobile Economic and Technological Development Zone, and the construction scenes of automobile industry projects can be seen everywhere. On June 30, Audi FAW New Energy Vehicle Supporting Industrial Park and Audi PPE Supporting Project started construction in Changchun City, Jilin Province, with a total investment of over 44.40 billion yuan. After the project is completed and put into operation, it will effectively promote the automobile industry cluster in Jilin Province to "climb the ladder" and provide solid support for accelerating the revitalization of old industrial bases and the development of new energy automobile industry.

　　In recent years, Jilin Province has accelerated the pace of transformation and upgrading of the automobile industry. The Audi FAW new energy vehicle project with an investment of 35 billion yuan and the FAW Freddy project with an investment of 13.50 billion yuan are being accelerated. According to the latest plan of the Jilin Provincial Government, the scale of the automobile industry in the province will reach one trillion yuan by 2025. The accelerated development of Jilin’s automobile industry continues to attract multinational companies such as Volkswagen Group, Audi, and Continental Automobile to invest and start business.

　　Wang Chuanfu, chairperson and president of BYD’s joint stock company, said that BYD will strengthen cooperation with FAW to accelerate the local transformation of green technologies and contribute to making national automobile brands bigger and stronger.

　　FAW is also working hard to accelerate its overseas market layout and gather global resources to serve the development of enterprises. Recently, FAW and Israeli partners held the launch ceremony of the Red Flag flagship model E-HS9 in Tel Aviv, Israel, marking the official launch of the Red Flag brand car in the Israeli market. At present, FAW’s overseas business has covered more than 50 countries and regions along the "Belt and Road Initiative", and has also set up research and development centers in Munich, Germany and other places.

　　In September 2021, Hongqi’s strategic pure electric smart SUV, the E-HS9, was officially exported to Norway, becoming an important milestone for China’s high-end national automobile brands to export to the European market in batches. After launching the end point delivery in 2022, Hongqi E-HS9, with its excellent product performance and appearance design, not only brought the ultimate driving experience to local users, but also gained a large number of fans. It achieved a delivery of over 1,000 units in 6 months, and achieved the top three results in Norway’s large and medium-sized luxury SUV segment.

　　The relevant person in charge of FAW said that FAW will deeply implement the "Belt and Road Initiative" initiative and "going out" strategy, grasp the basic rules of building a world-class enterprise, make good use of two domestic and international markets and two resources, and accelerate the expansion of overseas high-end automobile markets. Continuously improve the layout of the global automobile industry chain, strive to build an integrated overseas business operation system, continuously provide global consumers with the ultimate products and services, and strive to polish the Chinese business card of the world automobile stage. (Reporter, Zhang Jian)

At the age of 27, he gave up his stable public office and joined forces with Pony Ma to start a business, single-handedly building Tencent into Internet Tech Giants with a market value of more than 3 trillion. At the age of 43, he chose to retire bravely and devote himself to public welfare. He has personally donated nearly 10 billion Hong Kong dollars to public welfare causes, and is known as "the first person in China’s Internet public welfare". On January 19, he walked into CCTV’s "Dialogue" program, which was the first comprehensive review of the Internet public welfare road he has walked for more than 20 years, and also gave people a deeper understanding of the Internet spirit in the new era. He is Chen Yidan, the main founder of Tencent, the founder and honorary chairperson of Tencent Charity Foundation.

(CCTV financial channel "Dialogue" column recording scene)　

The Internet spirit is open and inclusive, and it is a kind of equality, creating opportunities for everyone to grow. When China entered the Internet age, Chen Yidan won the first half of his life, and he looks forward to leaving more excitement in the second half of his life. "Everyone can do their part to make public welfare an activity for the whole people." Chen Yidan, with the Internet entrepreneurship spirit, hopes to apply Internet thinking to the development of public welfare undertakings, link more love together, and create a super node that gathers public welfare forces, so that more people can participate in building a well-off society in an all-round way and share a better life in the new era.

(CCTV financial channel "Dialogue" column recording scene)

"Internet + Public Welfare" allows the Internet not only to close the distance between people, but also to close the distance between hearts. How to make public welfare undertakings follow the iterative upgrading of Internet technology and models, and also become more efficient, accurate, fair and fashionable is a major proposition for China’s Internet industry to enter a new era.

Along with Chen Yidan, Wang Zhenyao, the dean of the China Philanthropy Research Institute of Beijing Normal University, Pan Jiangxue, the founder and chairperson of the Shanghai True Love Dream Philanthropy Foundation, Li Lili, the village product director of Tencent, Zheng Xiaoqin, the village administrator of Tencent, and Miao Shiming, the founder of the WABC Foundation, walked into the studio with thoughts.

From Chen Yidan and Tencent’s road to public welfare, they not only perceive the speed of the Internet, but also touch the temperature of the Internet, and understand the social value and significance of the Chinese Internet from a more diverse perspective.

　

(Liu Yi, the "Little Artist" of Tencent’s "Children’s Gallery" project in "99 Charity Day", and his mother also came to the studio. The "Children’s Gallery" project displayed 36 paintings of autistic children through the H5 page. Less than a day after its launch, it attracted 6 million people to participate, and the fundraising reached 11 million)

The story of youth, join Tencent

When Chen Yidan founded Tencent in 1998 with Pony Ma, Zhang Zhidong, Xu Chenye and Zeng Liqing, he, like many others, was dazed and worried about the future of the Internet. Chen Yidan was born in Huizhou, Guangdong in 1971 and grew up in Shenzhen, Guangdong, where he and Pony Ma were classmates. Before joining Tencent, Chen Yidan had been working at the Shenzhen Entry-Exit Inspection and Quarantine Bureau. "The concern at that time was, what would happen to the family’s financial resources if it failed." Chen Yidan went home to discuss with his wife, who replied: "It’s okay. I still have a job."

It is the sincere love that makes Chen Yidan determined to choose the road of entrepreneurship. This has also become the road sign he has always adhered to in the Internet age.

　

(Chen Yidan, Xu Chenye, Pony Ma, Zhang Zhidong, Zeng Liqing)

　

Among the five founders at the beginning of Tencent’s birth, Chen Yidan married the earliest and was called "Daddy". Every Chinese New Year, he would take a stack of red envelopes to distribute. Perhaps, this warm man’s Internet road is destined to be different.

　

"Old Boy" Chen Yidan, once again pays tribute to youth with singing

Chen Yidan, who studied chemistry, is actually not good at singing. In 2000, at the Christmas party that year, the five founders of Tencent left this precious photo. "Singing some New Year and Christmas songs, I still remember some colleagues throwing glow sticks to hit us because they sang so badly." On the "Dialogue" show, when Chen Yidan saw the photo and recalled the past, he laughed. The memory of youth will never fade, and Chen Yidan, who is already an "old boy", still has the heart of youth. In the show, he once again sang the song that the 20-year gathering of university alumni sang to pay tribute to the eternal youth.

　

(Dialogue program recording live)

Fill in the words:

That’s the person who stays with me day and night

How can I express it?

Would you like to go to Sparrow Ridge?

Maybe you should never say hurtful things to him

I’m destined to be stupid

How can you not fall?

Graduation is always out of reach

Should I give up?

Test tube, beaker, test paper again

Spring, where are you…

Tencent Charity under the Internet

On June 16, 2004, Tencent Holdings Limited was listed on the main board of Hong Kong. Chen Yidan served as the Chief Administrative Officer (CAO) of Tencent, and began to be fully responsible for the administrative, legal, intellectual property, government relations, policy development, management mechanism, human resources and charitable funds of Tencent.

Under Chen Yidan’s advocacy, the dream of exploring the road of "Internet + public welfare" began to germinate at Tencent. In 2006, Tencent invested more than 20 million yuan to launch the "Tencent Charity Foundation". As the first national non-public foundation registered by an Internet company with the Ministry of Civil Affairs in China, it is committed to using technology to connect trust and make every small good deed more powerful.

The online donation platform launched by Tencent Charity Foundation integrates the wisdom and spirit of the Internet to transform public welfare success into a new social way, allowing the public to participate in public welfare in the easiest way.

Tencent Charity Foundation initiated and hosted Tencent "Yixingjia", calling on the public to participate in offline walking through online public welfare donations. Translate users’ exercise data into public welfare steps, allowing the public to directly participate in public welfare projects.

In 2013, Chen Yidan officially announced that he would step down as Tencent’s Chief Administrative Officer (CAO) and serve as Tencent’s lifetime honorary advisor, focusing on entering the cultural, public welfare and education industries.

On September 9, 2015, Tencent Charity jointly launched the "99 Public Welfare Day" with hundreds of public welfare organizations, well-known enterprises, celebrities, and top creative communication agencies. The data of the "99 Public Welfare Day" in 2019 shows that 48 million caring netizens donated 1.783 billion yuan through the Tencent Charity platform, and more than 2,500 enterprises donated 307 million yuan. In addition, the 399.99 million yuan donation provided by Tencent Charity Foundation reached 2.49 billion yuan in total, ranking first in the national Internet public fundraising information platform.

In the past 22 years, China’s Internet industry has gone through different stages from portal to mobile, to artificial intelligence, to social communication. The pace of technology and product iteration and replacement is getting faster and faster. Chen Yidan insists on promoting the deep integration of Internet platforms and public welfare charities, and promotes the public welfare practice of Tencent business present on all major platforms. It has inserted the wings of the Internet for China’s public welfare charities and added a touch of warmth to China’s Internet era.

Today, Chen Yidan is not only the founder and honorary chairperson of Tencent Charity Foundation, but also the founder of Yidan Award, the founder of Chen Yidan Foundation, the founder of Wuhan College, the founding director of Westlake University, and the honorary professor of Shenzhen University.

Chen Yidan summed up his views on public welfare and education in these eight words: "Kindness and people are the same, beauty and unity are shared." Not forgetting the original intention, Fang has always been, from the team warm man of the year to the current "Internet public welfare brother", Chen Yidan has more and more in-depth rational thinking and action on the future of public welfare undertakings, sprinkling the nectar of charity on every recipient and giver.

Established the world’s largest single education award

No matter what era, education is a vision for the future. On May 22, 2016, Chen Yidan announced a donation of HK $2.50 billion (about US $320 million) to establish the world’s largest education award, the "Yidan Award", to recognize and support individuals who promote educational innovation and make long-term impact contributions.

The Yidan Award has two awards: the Yidan Award for Educational Research and the Yidan Award for Educational Development. It is operated and managed by an independent charitable trust of HK $2.50 billion (approximately US $323 million). The winner will receive a pure gold medal and a HK $30 million award (approximately US $3.90 million), half of which is the prize money and the other half is the funds to support the promotion of educational research or projects. The Yidan Award’s jury is composed of independent global authorities. The jury is responsible for reviewing nominations and selecting the winners. It includes two independent judging panels for educational research and educational development. The members of the jury include Dr. Koichiro MATSUURA, former Director-General of UNESCO, Ms. Dorothy K. GORDON, President of UNESCO’s Information for All Programme, Mr. Andreas SCHLEICHER, Director of Education and Skills at the Organization for Economic Co-operation and Development (OECD), and Dr. Allan E. GOODMAN, President and Chief Executive Officer of the International Education Association.

On September 19, 2017, the "Yidan Award" announced the first list of winners in Hong Kong. Carrie Lam, the Chief Executive of the Hong Kong Special Administrative Region, presented the "Yidan Education Development Award" and "Yidan Education Research Award" to Vicky Colbert, founder and director of Columbia New School Foundation, and Carol Dweck, a professor of psychology at Stanford University in the United States. On September 15, 2018, the list of winners of the second "Yidan Award" was announced in Hong Kong. Larry Hedges, head of the Department of Statistics at Northwestern University in Chicago, won the "Yidan Education Research Award", and Anant Agwal, CEO of online learning platform edX, won the "Yidan Education Development Award".

In December 2018, the "Yidan Prize" held its second award ceremony and education summit in Hong Kong, where two winners and more than 300 internationally renowned education scholars, political and business people gathered at the venue. On September 19, 2019, Usha Goswami, a professor from the University of Cambridge in the United Kingdom, won the "Yidan Education Research Award" for her research on the relationship between neurology and early education, and Sir Fazle Hassan Abed, the founder of the Bangladeshi Non-governmental organization "Cross-Community Resource Building", won the "Yidan Education Development Award" for his achievements in enabling poor children to receive high-quality education.

Accompanying the Internet age, Chen Yidan wrote many "firsts" of public welfare undertakings. He pioneered the "three-dimensional rescue mode" of online and offline interaction for major disasters; he launched an online donation platform to set a global record for online public welfare donations at that time; he promoted China’s first Internet public welfare day, 99 Public Welfare Day, which has become a phenomenon-level national public welfare action day with the largest number of participants, the widest influence and the most diverse scenarios.

In 2020, China will enter the era of comprehensive well-off. Chen Yidan is committed to implementing the "Internet + Village" action plan – the "Tencent for the Village" platform, so that villages can achieve leapfrog development with the help of mobile Internet. So far, more than 300 million people have donated 7.70 billion yuan for charity, and more than 74,000 projects have been helped. A little bit of grandeur, a thousand miles of wind, Chen Yidan’s road to public welfare has no end. Let no matter how small the love can be passed on, so that every life does not lack sunshine. This is the public welfare dream of an Internet person.

　　From now on, FAW Liberation will launch a series of reports on "Endeavour for a New Journey, Liberation in the Decade", which will showcase the historic achievements of FAW Liberation since the 18th National Congress of the Communist Party of China in an all-round and multi-level manner. Firmly grasp the valuable experience of building a world-class enterprise, building a century-old national brand, and realizing high-quality development of liberation in the new era. Further consolidate the strength of forge ahead and bravely assume the mission of strengthening the country. Welcome the victory of the 20th National Congress of the Communist Party of China with practical actions.

　　Since the 18th National Congress of the Communist Party of China, FAW Jiefang has regarded innovation as the first driving force for development, adhered to innovation-driven, technology-leading, and industry-leading, and comprehensively created the core competitive advantage of its products. FAW Jiefang has placed independent innovation in a more prominent position and made significant progress in key core technology fields. Entering the new era, innovation has made the base color of "Jiefang", a national automobile brand, brighter.

　　Based on the market, product leadership

　　Products are the bedrock of an enterprise’s foothold. Over the years, FAW Jiefang has adhered to "one generation of production, one generation of research and development, and one generation of reserve". In 2017, with the merger of the Commercial Vehicle Development Institute, the enterprise’s R & D capabilities were further enhanced, and the business fields of "research, production, supply, and sales" were further connected. The transformation from "what is developed and produced" to "market to market" was realized, and the sales share continued to increase.

　　

　　FAW Jiefang product pedigree

　　Over the past ten years, FAW Jiefang has accurately grasped market changes and user requests, increased R & D investment year by year, and quickly produced products and good products. It has successively launched a series of replacement products and key models, and created 12 product platforms covering heavy, medium and light trucks and buses. In the field of heavy trucks, J7, as the benchmark model of high-end heavy trucks in China, has a market share of 49%. It has won awards such as the first prize of China’s truck of the year in 2019 and the first prize of China’s automotive industry’s scientific and technological progress in 2020. As the latest high-end heavy truck of Jiefang, Yingtu has become a highlight of the industry with high-reliability power chain and intelligent home experience, and is sought after by the market. As a Jiefang knock-out product, J6P has continuously improved its family pedigree and expanded its market coverage. J6V focuses on customer value pain points and is committed to providing the best operation solutions for TCO. In the mid-card field, J6L, JK6, and Long V continue to build product competitiveness with customers as the center. Cargo products have continuously maintained the first market share in recent years. In the light truck field, we adhere to the efficient and lightweight strategy, vigorously promote the improvement of product portfolio and product competitiveness, and achieve rapid growth in the share of Lingtu, J6F, and Tiger V. In the bus field, the third-generation new energy smart bus has been put into the bus market in batches, and the Snow Eagle luxury off-road RV is about to be launched, which is highly anticipated by the market.

　　Over the past ten years, FAW Jiefang has continued to upgrade its product technology. In 2015, it took the lead in launching world-class warranty standards such as "three major assemblies 100,000 kilometers long oil change, wheel end 500,000 kilometers maintenance-free, and 3 years long quality assurance regardless of mileage". At the same time, it has also created a series of core technologies such as system fuel saving, independent electronic control, independent post-processing, lightweight, high reliability, low wind resistance, low rolling resistance, vehicle energy management, gas drive urea system, and high-efficiency post-processing technology, establishing an absolute leading advantage in technology. On this basis, through adaptive product development and improvement, FAW Jiefang has successively launched a series of new products such as Pilot Edition, Honor Edition, Quality Edition, Northern Edition, Southern Edition, Plateau Edition, Green Edition, and Express Edition, which have been widely welcomed by the market with their differentiated competitive advantage.

　　Over the past ten years, FAW Jiefang has adhered to the independent development of the three major assemblies. With the mission of creating low-carbon, digital intelligence, and high-reliability power, engine products have vigorously promoted Product Research & Development to create three heavy-duty, high-efficiency and energy-saving power platforms for diesel engines and natural gas for commercial vehicles M/V/X. The comprehensive competitiveness of the products is leading in the industry. Box bridge products have worked together to improve high-quality, lightweight, and low-TCO key technologies to fully meet market demand. They have successively launched a series of new products such as 12-speed manual transmission, automatic transmission, 435, and 465 drive axles, and continued to consolidate their independent competitive advantage.

　　Facing the future and accelerating transformation

　　In recent years, a new round of global scientific and technological revolution is on the rise, and the "New Four Modernizations" wave characterized by new energy and intelligent networking has swept the entire automotive industry. As a traditional manufacturing enterprise, FAW Jiefang aims to accelerate its own transformation in the direction of industrial development. On the basis of strengthening traditional models, it pays greater attention to and invests in new technologies and new formats. Product innovation and business innovation have achieved a series of results.

　　

　　In September 2021, FAW Jiefang released the "15333" new energy strategy

　　FAW Jiefang actively implements the national "double carbon" strategy. In September 2021, it released the "15333" new energy strategy, sounding the "charge" of the transition to new energy. By building three major vehicle technology platforms of pure electricity, hybrid and combustion power, and three core assembly technology platforms of electric drive, power battery and fuel cell, it has successively developed a new high-safety and long-life hybrid battery system, fuel cell system integration technology, domestic first EPB hydraulic brake + E-Park, light independent coaxial integrated electric drive bridge and a series of products. On June 8, 2022, the independent hydrogen direct injection engine was successfully ignited, indicating that the thermal efficiency exceeded 55% and reached the international leading level. FAW Jiefang actively plans the strategic layout of new energy and builds a "sustainable and positive cycle" new energy ecosystem. Starting from the landing pilot in Shijiazhuang during the Jiefang era, it actively innovates the business and marketing model to create three exclusive services: vehicle and electricity separation, vehicle leasing and capacity undertaking, used car and battery recycling, and fully realizes a breakthrough in the new energy market. So far, a total of 141 new energy products have been launched, achieving industry leadership in the new energy track.

　　

　　FAW Jiefang unmanned port vehicle is put into operation in Shandong Rizhao Port

　　In the field of smart vehicles, FAW Jiefang has also achieved fruitful results. In 2017, FAW Jiefang completed the first commercial vehicle driverless demonstration in China, and in 2018, completed the L4 series of smart vehicle product release demonstrations. In recent years, by comprehensively breaking through the core technology of intelligent network connection and building a leading intelligent network technology platform in China, FAW Jiefang has focused on key operation scenarios such as trunk logistics, sanitation, and ports to create 14 intelligent network connected commercial vehicle products and achieve the first sales volume in China, achieving comprehensive leadership in technology and products. The world’s first mass-produced L2-level and L3-level trunk logistics intelligent tractor, J7 super truck has accumulated 2.38 million kilometers of operation, and the first L4-level autonomous urban sanitation product based on 5G-V2X. It was the first to demonstrate operation in Suzhou High-speed Railway New Town, and has operated safely without accidents for more than 100,000 kilometers. The first car, port, cloud trinity driverless port vehicle operation system, the first in Rizhao port business operations, cumulative loading and unloading containers over 70,000 TEU.

　　In terms of vehicle to everything and ecology, the "vehicle to everything" vehicle to everything product has deepened the transformation of digital intelligence, completed the construction of vehicle to everything infrastructure, realized the standard configuration of all models vehicle to everything, and reached new highs in new formats. At present, more than 1.50 million commercial vehicles have been linked, and the accumulated mileage data exceeds 200 billion kilometers. Through vehicle to everything data, the APP provides users with vehicle information query, driving behavior analysis, one-click service and other functions, all of which have reached the industry’s leading level. FAW Jiefang also focuses on the core scene of the aftermarket, cross-border cooperation, and customized the development of the "Four Musketeers" ecological services of refueling, insurance, ETC, and fleet management. At the same time, it provides users with in-vehicle WIFI services to help the ecological services bloom in an all-round way.

　　Innovation leads, brave the trend

　　In recent years, FAW Jiefang has deepened the branding of "liberation and leadership" technology, and created three independent innovation technology routes: "Jiefang Zhitu", "Jiefang Lantu" and "Jiefang Yitu", focusing on the main direction of "four modernizations and one high" (informatization, intelligence, low carbon, electrification, high quality) technology. The number of technological development and resource investment have increased by more than 50% annually, and a number of key core technologies have made major breakthroughs. The company has successively won the second prize of the National Science and Technology Progress Award and the first prize of the China Automotive Industry Science and Technology Progress Award.

　

　　In September 2020, the first science and technology conference of FAW Liberation was successfully held

　　In 2020, FAW Jiefang successfully held the first science and technology conference and released the "Outline of FAW Jiefang Science and Technology Development Plan (2021-2030) ", which fully established the "13586" development plan. Taking technological innovation as the banner, FAW Jiefang has identified three "main channels" for technological development. Traditional vehicles lead the system to save energy and attack zero-carbon fuels. New energy vehicles realize the electrification of traditional vehicles in stages, the intelligence of core assemblies, and the exclusivity of vehicle platforms. Intelligent network pilot automatic driving and mining vehicles to everything. On this basis, a complete application technology and forward-looking technology layout have been further formed, setting the development direction for near and long-term technology leadership and product leadership. In recent years, FAW Jiefang has established R & D institutions in Suzhou, Nanjing, Foshan, Steyr, Austria, Munich, Germany, Japan and other places, forming a "four countries and nine places" R & D layout, making full use of the advantages of high-level talents in various places, and pooling global wisdom to enhance innovation capabilities.

　　In recent years, FAW Jiefang has actively expanded production-university-research cooperation and collaboratively carried out new technology research. It has strengthened cooperation with the Society of Automotive Engineering, academic organizations such as Tsinghua University, Shanghai Jiao Tong University, Jilin University, Wuhan University of Technology, and colleges and universities. Through the establishment of innovation platforms, research centers, innovation centers or laboratories, etc., it has accelerated the solution of industry technical problems, promoted the transformation and application of achievements, and made leapfrog progress in basic technology and forward-looking technology research, laying a solid foundation for technological leadership and product leadership.

　　At the same time, FAW Jiefang comprehensively optimized the technical project management procedures, constructed and implemented a scientific and technological innovation reward mechanism, and rewarded scientific and technological innovation projects, papers and authorized patents. From 2018 to 2021, 81 scientific and technological innovation projects, 67 scientific and technological papers, and 1,327 authorized patents were rewarded, with a total reward of 6.469 million yuan, benefiting 2,373 people. It won 1 second-class national scientific and technological progress award, 15 provincial and industry scientific and technological progress awards, and 40 group company scientific and technological progress awards. In 2022, it organized and completed 79 company-level scientific and technological innovation project applications and reviews, 30 recommended group scientific and technological innovation awards, 9 provincial-level awards, and 13 industry-level awards. Since 2020, the company has held the "Liberation and Innovation Technology Achievement Exhibition", "’3310′ Core Technology Achievement Exhibition" and "New Energy Vehicle and Assembly Technology Exhibition", fully demonstrating its innovation achievements and R & D strength.

　　In the future, FAW Liberation will thoroughly implement the spirit of the important speech of the Supreme Leader General Secretary’s inspection of FAW, unswervingly follow the path of independent development, open cooperation, adhere to the innovation-driven development strategy, and strive to play a greater role in promoting high-level scientific and technological self-reliance in the field of national commercial vehicles.

　　The Shanghai International Film Festival, co-hosted by the China Central Radio and Television Station and the Shanghai Municipal People’s Government, has opened in full swing. As the representative of the national manga, the popular IP of Tencent Animation has teamed up for the Shanghai International Film Festival for the first time. On July 27th, the "National Manga Series Sharing Session" hosted by the Shanghai Main Station of the main station ended successfully. Works such as "Fox Demon Little Matchmaker", "Qin Xia" and "Song of the Final Key" appeared one by one, bringing fans a wonderful dimensional journey.

　　At the Shanghai International Film Festival’s "Breaking Through Dimensions, National Manga Unbounded" Tencent animation special sharing session, fans from all over the world gathered at Shanghai International Media Port to witness the stars and seas of national manga accompanied by "Fox Demon Matchmaker", "Qin Xia" and "The Song of the Final Key".

　　This special animation sharing session is one of the highlights of the 2020 Shanghai Film Festival. With the rise of Guoman, more and more Guoman works, movies and TV dramas have appeared on the stage of international film festivals. Tencent Animation, as a leading platform for Chinese animation, has launched a series of classic IPs, which have won the support of countless fans. At this special sharing session of "Breaking Through Dimensions, Guoman Unbounded", fans gathered together. The opening mix of Tencent Animation Series IPs on the big screen made the audience and fans squatting in the live stream watch the blood boil, and the waves of support went up! Fans who cannot come to the scene can also watch the live broadcast through the CCTV news client side and the CCTV news Weibo account, directly hitting the event on the spot.

　　The animation special sharing session opened the door to "breaking the dimension" for fans. The creators of "Fox Demon Matchmaker", "Qin Xia" and "Song of the Final Key" appeared in turn, and they all sent out the benefits of love for everyone.

　　"Fox Demon Little Matchmaker" animated dubbing director A Jie, dubbing actor Yang Tianxiang, and crooked creative interviews allowed fans to learn more about the story behind the fox demon. In the face of netizens’ funny message questions, the three saw the tricks and dealt with them easily. At present, "Fox Demon Little Matchmaker" "Golden Chenxi" is being exclusively broadcast on Tencent Video, and the three dubbing teachers also shared the dubbing experience of this season; the live fox demon dubbing show allowed everyone to see the strength of China’s top voice actors.

　　The concept theme song "Wind of Time" sung by Fang Xiaodong, the star judge, resounded through Shanghai International Media Port, and the song was clear and melodious, awakening everyone’s memories of thousands of rivers and mountains.

　　The original incubation project "Qin Xia" of Tencent Animation perfectly integrates ancient and modern culture, and the Chinese style is full of texture. The animation not only inherits the philosophy of Mohist, but also reflects the continuation of traditional culture in the creation of national manga. At the sharing meeting, the animated interlude clips were exposed for the first time, and the song was recorded in Budapest, which was jointly completed by the Budapest Festival Symphony Orchestra and the Hungarian National Choir.

　　At the sharing meeting, animation dubbing director Teng Xin and dubbing actor Li Qingyang brought a poem recitation depicting Xiang Yu to fans with a thick voice. The image of Chu Bawang was instantly three-dimensional and vivid, and the sense of historical vicissitudes came to the face, so that fans were intoxicated. The two also shared their understanding of this work, as well as their dubbing skills and interesting behind-the-scenes stories. In order to make the work better, director Teng Xin asked the dubbing actor to dub off script, and the dubbing actor’s control of the lines and understanding of the content were also more in-depth.

　　"Song of the Final Key" is an open and co-created large-scale sci-fi IP planned and created by Tencent Animation. Its novel creative model has injected pioneering genes into this IP. The live broadcast of PV allows everyone to glimpse the true face of "Song of the Final Key", which is full of sci-fi sense. The first single of IP, "Prelude to the Final Key", also performed offline under the interpretation of Zhao Chaofan, Fang Xiaodong, Xu Badou, and Wang Yushu, with a magnificent momentum.

　　In addition to the four singers, the scene also invited two heavy guests – Li Xiaoting, director of Tencent Animation IP Development Center, and Chen Duofan, a well-known science fiction writer, to be interviewed as the main representative of "The Song of the Final Key", and to explain the creative concept and future development direction of "The Song of the Final Key".

　　Tencent Animation has always been committed to high-quality IP incubation, so it chose an open co-creation large-scale science fiction IP with advanced awareness and long-term perception of users – "Song of the Final Key" for in-depth development. The co-creation of the work is also divided into two dimensions. On the one hand, Tencent Animation plans to carry out multi-line content development, and "Song of the Final Key" will be built into a diverse IP including novels, comics, animation, music, movies and games; on the other hand, Tencent Animation’s main creative team has introduced the country’s top science fiction writers and user creative groups to provide content supplements. At the beginning of the work planning, more than 100 fans have been introduced to polish the world view together, and jointly imagine the human millennium history from 2100 to 3100.

　　From "Under One Man", which landed on "China Movie Night" yesterday, to "Fox Demon Matchmaker", "Qin Xia" and "Song of the Final Key" shared with you today, Tencent Animation still has many excellent works that cannot be introduced to you one by one on the spot, and more excellent works will be born in the future. Li Xiaoting, director of Tencent Animation IP Development Center, also explained Tencent Animation’s persistence and continuous innovation in the development of manga. In the future, it will carry out industrial and systematic planning for more IPs, try various possibilities, and develop more animation works that have market potential and are loved by audiences.

　　This is a glorious night for Chinese anime, and it is not only the excellent national anime IP that participates in the rise of the road, but also the countless fans who have always adhered to and supported for love. The future of national anime is the stars and the sea, and Tencent anime invites you to join the stars and sail away.

In reality, many girls aspire to marry into a wealthy family and become wealthy.

But in fact, many rich, capable, mature and stable men have precisely the right match for their wives.

Although this concept is somewhat old feudal in the eyes of some people, it is an effective method of mate selection in reality.

At least for Wang Jianlin, that is indeed the case.

As the wife of the richest man, when a reporter mentioned that Lin Ning had married into a wealthy family, she changed her old style and said domineering:

Whether I marry the richest man or not, I am a wealthy family. "

Of course, Lin Ning’s words were not empty words. At the beginning, without him, I am afraid that my husband Wang Jianlin would have gone bankrupt and collapsed…

Perfect match, perfect match

As the saying goes: third-class couples manage their own money, second-class couples manage their money together, first-class couples… "

If not a first-class couple, Wang Jianlin and Lin Ning are at least a second-class couple.

The reason why couples who manage their own money are regarded as third-class couples is that they are too clear about the accounts and care too much about all kinds of petty profits.

Feelings are a muddle in themselves. Without impulses and feelings, it is difficult for two people to bond together.

But Wang Jianlin and Lin Ning obviously did not.

After getting married and having children, Wang Jianlin invested in the real estate industry and founded the Xigang District Residential Development Company, which is the predecessor of Wanda.

Lin Ning inherited the family business and presided over Lin’s Group.

The husband and wife each earn money and cooperate with each other, enjoying themselves.

In 2000, as his real estate career grew, Wang Jianlin began to have bigger ideas.

He began to shift Wanda’s strategic direction, from the former housing real estate to commercial real estate, and the famous Wanda Plaza was born.

Wang Jianlin is so confident in this transformation that he even proclaims loudly: "Wanda is the city center."

Unlike Wang Jianlin’s high-profile work, Lin Ning prefers to be low-key.

She comes from a famous family and knows very well that in order to make an enterprise bigger and stronger, connections are essential.

Therefore, Lin Ning invested and founded a high-end club called Oulante.

The name of the club is a business profit organization, but it is actually a network harvesting center.

Like what Liu Chuanzhi, Ma Yun, are members of the club, with these business bosses as contacts, Wang Jianlin’s Wanda wants to rise is difficult.

Of course, as a visionary woman, Lin Ning knew that in addition to business connections, other connections were also indispensable.

Therefore, she also befriended Zhao Wei and Jet Li in the entertainment industry, He Chaoying, the daughter of gambling king He Hongmiao, and even Prince Charles and Prince Monaco overseas.

It is no exaggeration to say that with Lin Ning’s wrist and connections, even if Deng Wendi was present, she would give her three points.

We know that on the issue of mate selection, Wang Jianlin advocates that people should be well-matched and disdain those mediocre and vulgar fans.

However, on this issue, Lin Ning is no different.

Lin Ning was born into a wealthy family. His father, Lin Lianzhang, had joined the army, served as an official, and was also the founder of the Lin Group.

And Lin Ning himself was beautiful, beautiful, and very cultured, with high IQ and EQ.

For such a woman, men who want to marry her can naturally queue up.

This included many cadres’ children, rich sons, and beautiful men.

But Lin Ning was very picky. Not only did she not like any of them, but even when she was almost 30 years old, she still did not get married.

Seeing his daughter getting older, Lin Lianzhang was particularly anxious.

Just then, Wang Jianlin appeared.

Like Lin Ning, Wang Jianlin was also a high-ranking official. His father, Wang Quanyi, was an old Red Army soldier who participated in the Long March and the Anti-Japanese War.

Seeing this well-matched, young and capable guy, Lin Lianzhang was overjoyed and even intended to accept Wang Jianlin as his son-in-law.

Therefore, he could create an opportunity for his daughter Lin Ning and Wang Jianlin to meet alone.

As the saying goes: "We are destined to meet thousands of miles away", Wang Jianlin and Lin Ning are such destined people. They hit it off at first sight and soon became husband and wife.

With a good helper in hand, Wang Jianlin’s career is naturally thriving.

In 2015, Wang Jianlin’s wealth grew to 36.90 billion, making him the richest man in China.

In 2016 and 2017, Wang Jianlin maintained his position as the richest man.

In addition to soaring personal wealth, Wanda’s career is also booming.

In almost every city, you can see Wanda Plaza, even in some third-tier cities.

Not only that, as long as it is the place where Wanda Plaza is established, the surrounding area will inevitably be prosperous with offices.

Back then, Wang Jianlin’s so-called "let Wanda become the city center" remarks showed that there was no bragging.

However, no one can always go well with the wind and water, and Wang Jianlin is no exception.

Second-class couples become first-class couples

In 2017, Wanda Group’s profits suddenly fell from more than 10 billion to about 10 million.

At the same time, the state began to introduce policies to rectify the real estate and bank credit industries.

This caused Wanda’s cash flow to suddenly break down, and Wang Jianlin not only could not continue to borrow money from banks, but also had debts of more than 400 billion yuan, making China’s richest man suddenly become China’s first negative. "

Just when the all-powerful business boss was in a hurry, Lin Ning came.

Lin Ning understood that in order to stabilize Wanda’s situation, seizing power was the first priority.

In order to prevent others from taking advantage of Wanda’s chaos, she simply removed her position as a Wanda shareholder and handed over all the shares to her husband, Wang Jianlin.

Then, Lin Ning suggested that Wang Jianlin lose weight. "She believes that the reason for Wanda’s embarrassing situation today is not without the previous excessive expansion.

Wang Jianlin agreed with his wife’s suggestion, so he reluctantly gave up his love, not only giving 77 hotels to R & F Real Estate, but also giving Wanda Plaza in Nanchang, Jiujiang and other places to other companies.

After "slimming down", Wanda not only reduced its spending burden, but also received a sum of liquidity.

But the first loss "is the first loss after all", and only this money can’t fill his previous debt hole.

Just when Wang Jianlin was at a loss, Lin Ning saved the scene again.

As the saying goes: Husband and wife are birds in the same forest, and they fly separately when disaster strikes.

This sentence is very suitable for Xu Jiayin, another real estate tycoon.

This year, Xu Jiayin’s reputation took a nosedive because he was unable to pay off his huge debts.

As his wife, Ding Yumei not only did not save him, but also swept away the 23 million of the company and took the best plan. "

But Lin Ning and Ding Yumei are polar opposites.

Faced with the bottomless pit stabbed by her husband, Lin Ning thought to himself: Even if he lost his old money, he would also help him pay off his debts.

To this end, Lin Ning put his collection of calligraphy and painting, jewelry all off, with 2 years, to help her husband pay off the huge debt of 200 billion.

Therefore, Wanda was able to recover, and Wang Jianlin avoided the tragic fate of falling into Xu Jiayin.

It is said that second-class couples manage the money together. As for first-class couples, it doesn’t matter who manages the money.

If the previous Wang Jianlin and Lin Ning were only considered a second-class couple, in the process of solving the Wanda crisis, the two could be said to have already had the foundation of a first-class couple.

Especially Lin Ning, when helping her husband fill the loophole, he never thought about you and me. In his eyes, money is the money of the Wang family, and it is the same in anyone’s hands.

However, a good woman should not only be a good wife, but also a good mother.

So, does Lin Ning have this?

Send charcoal in the snow, save 100 million children

Unlike his father Wang Jianlin’s concept of pursuing a good domestic helper, Wang Sicong, who is the second generation of the rich, is obviously more like a playboy "and likes to dance in the minefield.

Until now, whenever Wang Sicong is mentioned, the first thing people think of is his affair with a bunch of Internet celebrities.

Wang Sicong used to be known as the national husband ", and the Internet celebrities around him changed one after another.

Although he often changed people, Wang Sicong spent a lot of money on these women.

As for sending cars, jewelry, and bags, these are all commonplace. When he is happy, he can even send luxury houses.

However, for Wang Sicong, not all Internet celebrities are just for fun, at least Wang Ying is an exception.

In Wang Sicong’s memory, Wang Ying was his own white moonlight. In his own words, his love with Wang Ying was his fantasy love.

Unfortunately, fantasy is ultimately fantasy.

Due to various issues such as lifestyle, Wang Ying was once pursued by online public opinion, and black materials were dug up one by one.

Seeing his beloved woman suffer, how could Wang Sicong sit idly by?

He immediately activated his resources, helped Wang Ying refute the rumors, and came forward to set up a person for Wang Ying.

But soon, the face came.

Wang Ying was a woman with a messy private life. Wang Sicong was naturally not the only boyfriend around him, but Wang Sicong did not know this at all.

There was no airtight wall in the world. As Wang Ying’s little boyfriends were exposed one after another, Wang Sicong, who was ashamed, could only leave the scene awkwardly.

Although he had learned this lesson, Wang Sicong did not stop his romance.

After that, his love for Internet celebrities did not decrease but increased, including Zhang Yuxi and Zhang Qian, until the later Sun Yining incident.

If it was just romance, then it didn’t matter. After all, the Wang family had plenty of money.

However, as his future heir and only son, Wang Jianlin had to consider allowing his son to invest in entrepreneurship and develop his business skills.

Unfortunately, the door "may not be able to come out of the tiger", Wang Jianlin gave his son 600 million go out to start a business, but the son did not earn a penny, but lost 150 million.

Coincidentally, at this time when Wanda was in crisis, Wang Jianlin could not protect himself, so naturally he could not take care of his son.

Because he had been unable to pay off his debts, the rich son who was a spender of money was directly restricted from spending.

At the critical moment, it was his mother, Lin Ning, who had to save the scene.

150 million huge debt, for ordinary people, eight lifetimes are not enough.

But this is a small project for Lin Ning. "

After all, my husband’s 200 billion have been replaced, what is this debt?

As soon as the expert makes a move, he will know if there is any.

Lin Ning took out a little pocket money "and easily helped his son sort out the debt.

It is said that a successful man must have a great woman behind him, which Wang Jianlin highly approves of.

When someone asked what kind of daughter-in-law he wanted in the future, Wang Jianlin said: "No star Internet celebrity can enter the door of our Wang family. If my son wants to marry, he must marry my wife Lin Ning as a good assistant."

In terms of wealth, there is a world of difference between us ordinary people and Wang Jianlin.

But whether you are rich or poor, whether you are Wang Jianlin or a worker, you have to make a living.

Rich and rich, poor and poor life, but no matter how you live, you must have someone to accompany you.

And the kind of person you choose to accompany you will directly determine the rest of your future.

Love is emotional, but it doesn’t mean that you can completely avoid material things.

The handling of the family’s material wealth tests the degree of affection between husband and wife.

First-class couples don’t care who manages the money; second-class couples manage the money together; third-class couples manage the money separately.

Now that you have formed a family, in your eyes, what kind of couple are you and your wife?

Responsible editor:

　　Mijia app is a Xiaomi smart home management platform. Users can use it to connect various Xiaomi brand smart devices, such as air conditioners, sweeping robots, etc. So how does Mijia app see the power consumption of air conditioners? Let me introduce it in detail for you.

　　How do you see the power consumption of air conditioners in Mijia app?

　　Step 1: First click to open the [Mijia] APP.

　　Step 2: Then click [Air Conditioning Socket].

　　Step 3: Finally, you can check the [Air Conditioning Power Consumption Information].

　　Well, today’s sharing is here. If you want to know more popular information tutorials, come to IT Encyclopedia, collect it quickly, more exciting things are not to be missed!

Fresh information morning call is all in the morning newspaper

It’s getting cold, do you want to hide at home in your pajamas and not go out to know what’s new in the movie industry? Just find a girl with materials~ The new things that have happened in the movie industry in the past 24 hours, the girl with materials will offer it with both hands!

The trailer is a fresh look. "The Crowd" is set for the first day of the new year in 2021. "Home at One Point"

　

Produced by Andy Lau, directed by Rao Xiaozhi, and starring Andy Lau, Xiao Yang, and Wan Qian, the movie "Crowd" was officially announced on October 12, 2021, and a poster was released.

The movie "Crowd" tells the story of "Cold-blooded Killer" Zhou Quan (Andy Lau, played) and the down-and-out dragon set Chen Xiaomeng (Xiao Yang, played), who exchange identities in an accident, leading to a series of humorous stories by mistake. This is the director Rao Xiaozhi’s challenge to the absurd comedy genre after the reputation masterpieces such as "Hello, Crazy!" and "The Nameless Generation". At the same time, it is also the first time that the director himself has brought his work into the Spring Festival schedule. Let’s look forward to it together!

After watching the exciting trailer of the movie, let’s have a bowl of non-greasy "chicken soup"! Produced by Chen Kexin and directed by Xu Hongyu, starring Liu Haoran, Peng Yuchang, and Yin Fang, starring Tan Zhuo and Zhang Qi, and starring Li Jiaqi in "One Point to Home", once released, the praise continued. Warm, fresh, and hot-blooded became word-of-mouth labels. The scheduling and attendance rate rose against the trend and became the most popular film with the highest proportion of young ticket buyers in the National Day file. In addition to the film’s hot-blooded core and the beautiful scenery of Yunnan, the selection of film music also made people clap their hands. "The morning is for work, and the evening is for life. Day by day, it is boring, empty and lonely…" The soundtrack "9 to 5" mocks the monotonous drudgery of urban work, and also depicts the tacit numbness and struggle of young people caught in urban anxiety.

In the movie "Home at One Point", such songs float on the green shades all over the mountains, and the camera follows the three protagonists walking lightly up the mountains and down the ground. The three of them are comfortable and eat with the lyrics. The audience of social animals under the screen yearn for such a "farming culture" life. Ordinary social animals, extraordinary dreams, "Home at One Point" tells such a simple story. Chasing dreams can be bitter and sweet, the singing can be high and low, the movie touches every you and me who strive to live with laughter and tears, and maps it to the widest crowd with ordinary stories. The film is being screened, and the stories and music are available here. Remember to come to the theater for an appointment~

The trailer continues! With Qu Meng as the chief producer, Jin Yimeng as the producer, new director Zhang Linzi as the director, Guan Xiaotong and Huang Jingyu as the lead actors, Guan Hong’s romantic comedy movie "Half of the Moon Alice" sweet online movie theme song MV of the same name. The theme song "Half of the Moon Alice" is sung by "Queen Queen Singer" Zhang Shaohan, the soothing melody of the song, the moving lyrics are matched by Zhang Shaohan’s gentle but powerful voice, which tells the story of the feelings that the childhood sweethearts in the film have been afraid to say for many years, so that the audience can feel the beauty of love.

The singer of the theme song this time, Zhang Shaohan, is an all-round artist. Her voice is cool and thorough, very explosive, and her pure and clean voice gives people a feeling of penetrating the clouds. The theme song of the same name of the movie "Half Moon Alice" invites the famous music producer Yu Fei, the well-known composer Jerry C, the songwriter Lin Qiao, etc., and the arranger Zhang Xiaozhen to join forces to create this golden song. Under the backing track of the piano and the big band, the song recalls the sweet fragments of Lin Xiaoxi and Han Bing accompanying each other. Coupled with Lin Xiaoxi’s shy teenage monologue and Zhang Shaohan’s clear voice, a sweet story of a dusty "two-way secret love" is gradually being uncovered, which makes many audiences moved. The movie "Half of the Moon Alice" has been scheduled for October 30, and audiences are welcome to come to the theater to experience the romantic love fairy tale performed by "Happy Fat CP".

Wang Junkai’s photo romance and literature in the rain, the texture of the film is full of cold and handsome

　

Yesterday, Wang Junkai Studio released a set of magazine photos of behind- the-scene. Text: Film images revolve around memories, light rain walks and stares into the distance, a new week has begun, with Boss Kai, freeze frame every experience into a ritual-filled look~

In the photo, Wang Junkai is wearing a blue trench coat, with a blurry and clear film texture, cold and handsome. The graceful teenager walks in the continuous autumn rain with an umbrella, and the breeze blows up the curled hair that cannot cover the slender eyelashes. Holding an umbrella with one hand shows a beautiful profile. With the misty and rainy scenery, it is gentleman and romantic, and full of literary sense!

Movie Calendar | Ou Hao was born

(Specific broadcast contentSubject to TV)

Want to get more fresh movie information, one-hand love beans, exclusive live video, don’t hurry to download CCTV6 movie channel app, there are materials waiting for you to make an appointment!

The picture comes from the Internet.

　　"Fresh firewood eggs are 55 yuan per box, Pizza Hut steak is 23 yuan per piece, and pasta is 17 yuan per bag." As soon as the group announcement of the "head of the group" was released on October 26, the residents in the WeChat group responded quickly. In just a few minutes, the buyers had already picked up the long dragon.
　　Simple purchase, timely delivery, time-saving and labor-saving… Online community group buying, as an emerging online shopping model, is mainly carried out by community residents online group buying to place orders, and then unified delivery to the community. It can not only help reduce logistics costs, but also help consumers avoid "difficulty of choice" and effectively improve shopping efficiency.

Social and group buying win-win

　　"The group food group in our community was established last year by the eldest sister who opened the laundry in the community. At that time, many people in the community were there. Group buying was cheap and the dishes were very fresh." Ms. Zhao, a resident of Taiyuan, said that group buying was originally for convenience, but now it has gradually become a habit.
　　In fact, the emergence of online community group buying has already changed people’s traditional consumption concepts. The "head of the group" posted a message in the group that users place orders in advance on demand and can pick up the goods the next day. Through group buying, community residents can get goods at lower prices, while avoiding the time and effort required to go to the supermarket to shop.
　　"Neighbors in the community often post fresh dishes that have been bought by the group in the group. Everyone communicates and interacts together, which not only brings the neighborhood closer, but also allows everyone to have a more intuitive understanding of the items bought by the group, because everyone is familiar with each other, which is different from the kind of online store that brushes praise, which can help everyone avoid pits more effectively." Ms. Zhao introduced that with the increasing pace of life, like most young people, she is increasingly choosing to shop online, especially for food and daily necessities, more consideration is given to price and delivery time.
　　Obviously, social communication is an important driving force for community group buying, which can effectively expand the influence of group buying and attract more customer engagement. But at the same time, social communication also faces some challenges, such as information overload, user churn, trust issues, etc.

Regulation and self-discipline

　　With the growing prosperity of the online community group buying market, large e-commerce platforms and various new players are accelerating their entry into the market, making the community group buying market more decentralized and diversified. For residents of the community, some of the "heads" are familiar neighbors, and more are strangers.
　　"Sometimes people in the group don’t know what link they sent, and they click on it. It’s either a group buying Mini Program or a stranger’s online store." Ms. Zhao said that her group buying is still trustworthy. Instead of shopping in the unknown Mini Program, it is better to place orders on big platforms such as JD.com and Taobao.
　　In fact, people in the online community group buying in the pit is not a few, false propaganda, wrong board, shoddy and a series of problems, but also let many consumers headache. Recently, the General Administration of Market Supervision announced a case involving "community group buying" said that in March this year, because a food store operator exaggerated the ordinary food has disease prevention and treatment functions, inducing consumers to buy, and was finally punished by the local market supervision department, and finally fined 125,000 yuan.
　　Are group buying activities reported? Where does the supply come from? Are there guarantees for delivery and refund?… Faced with these issues, the Shanxi Provincial Market Supervision Bureau issued the "Guiding Opinions on Regulating the Business Behavior of Group buying in Online Communities" (hereinafter referred to as the "Opinions"), which aims to target the business behavior of group buying in online communities, promote fair competition supervision in the online market, realize the whole chain, all fields, and normal supervision before and after the event, and promote the healthy and sustainable development of online community group buying norms.
　　In terms of prohibitive provisions on online community group buying, the "Opinions" clearly pointed out that unfair price behaviors such as low-price dumping, price collusion, price gouging, and price fraud shall not be implemented, and monopolistic behaviors shall not be implemented through monopoly agreements, abuse of market dominance, and illegal implementation of concentration of business operators; unfair competition behaviors such as commercial confusion, commercial slander, and credit speculation shall not be implemented, endangering the market environment of fair competition; false or misleading methods shall not be used to deceive and mislead consumers.
　　Lawyer Liang Yi of Shanxi Shuoming Law Firm reminds consumers that regular platforms are guaranteed in terms of goods quality, distribution, and after-sales, and should give priority to community group buying packages organized by regular online platforms. In the event of the loss of contact of the "head of the group", the delay in delivery of goods, and product quality problems, etc., provide relevant evidence materials to the public security organs, market supervision and other departments in a timely manner to protect their legitimate rights and interests to the greatest extent. At the same time, it also warns group buying platform merchants that they must seriously abide by the "E-commerce Law", "Internet Transaction Supervision and Administration Measures" and other laws and regulations, and strengthen industry self-discipline. Otherwise, they will surely face severe penalties.

Our reporter Wang Yang

Related reading
Expand new consumption channels

　　In recent years, new consumption channels such as online shopping, live streaming, and community group buying have risen rapidly, bringing huge business opportunities to the retail industry. In the first 10 months of this year, the national online retail sales of physical goods increased by 8.4% year-on-year, accounting for 26.7% of the total retail sales of social consumer goods. The rise of new consumption channels is of great significance to promoting the recovery and development of the physical retail industry.
　　The exploration of online and offline has promoted the rise of new consumption channels. During the epidemic, more and more consumers have gradually become familiar with and accepted consumption models such as instant retail and community group buying. New consumption channels provide consumers with a more convenient and personalized shopping experience, which not only reduces shopping costs, but also meets diverse needs. It also prompts online and offline merchants to move from competition to cooperation and achieve a win-win situation online and offline.
　　On the one hand, new consumption channels expand the boundaries of the retail market. Traditional retail markets are limited by geography and time, but new consumption channels break these restrictions and allow consumers to shop anytime, anywhere. This makes the retail market cover a wider consumer group and provides more sales opportunities. Take instant retail as an example. Consumers place orders on online transaction platforms, and offline physical retailers receive orders. From picking and packing to door-to-door delivery, it is basically completed within 1 hour, thus achieving the goal of "relying on local retail supply to meet local immediate demand".
　　On the other hand, new consumption channels have promoted the digital transformation of the retail industry. In order to adapt to the development of new consumption channels, retailers have increased their investment in digital technology and promoted the digital transformation of the industry. Digital transformation not only improves the operational efficiency of retailers, but also provides consumers with a more convenient and intelligent shopping experience. With the help of online platforms, physical enterprises can expand their sales channels. At the same time, the sales data precipitated by online platforms can help physical enterprises operate more finely.
　　We should also note that the rise of new consumption channels has also brought challenges to the retail industry, not only increasing competition, but also putting forward higher requirements for retailers’ data capabilities and supply chain management capabilities. In this regard, the retail industry should actively respond, seize new opportunities and meet challenges.
　　Strengthen research on new consumption channels, gain a deeper understanding of consumers’ needs and shopping habits, and provide strong support for the development of new consumption channels. Faced with the omni-channel competition brought about by "embracing online", physical enterprises should use online to develop business, maintain and expand new consumer groups, reduce commodity distribution costs, and achieve online and offline two-way drainage.
　　Increase investment in digital technology to promote the in-depth development of digital transformation. Improve operational efficiency through digital technology, optimize shopping experience, and provide consumers with more convenient and intelligent services. Online enterprises are not simply "1 + 1" with physical enterprises. They should use big data intelligent recommendation to achieve accurate matching of supply and demand. Continuously strengthen the capabilities of enterprises in traffic support, marketing, digital systems, etc., to meet the diverse needs of consumers.
　　Strengthen supply chain management, improve supply chain flexibility and responsiveness. Strengthen cooperation with suppliers to ensure product supply and inventory balance.
　　New consumption channels have also played an important role in driving consumption expansion, industry innovation, and social employment. The retail industry should seize new opportunities and continuously expand and make good use of new consumption channels by strengthening research, increasing investment, and strengthening cooperation. This will promote the consumer market to better meet consumer demand with richer and more innovative business models and consumer categories, and stimulate new consumption.

Feng Qiyu