State and municipal people’s governments, provincial committees, offices, departments and bureaus:

The "Thirteenth Five-Year Plan" for the development of grain circulation industry in Yunnan Province has been agreed by the provincial people’s government and is hereby issued to you, please implement it carefully.

　

　

General Office of Yunnan Provincial People’s Government

January 6, 2017

(This piece is publicly released)

　

The 13th Five-Year Plan for the Development of Grain Circulation Industry in Yunnan Province

Foreword

Food is the most important thing for the people. Food is the foundation of human survival, and it is an important strategic material related to the national economy and people’s livelihood. The food problem is the top priority of governing the country and ensuring the security of the country. Since the "Twelfth Five-Year Plan", the development of grain industry in our province has achieved remarkable results, the benefits of enterprises have obviously improved, and the strength of enterprises has been significantly enhanced. Our province is located on the border, with a weak industrial development foundation, and it is difficult to break through the bottleneck restricting development. The advantages of grain resources have not been fully exerted, the scale and organization of grain circulation industry are not high, and the service function and efficiency need to be further improved. The situation of "small and weak" grain industry has not fundamentally changed. In order to conscientiously implement the spirit of General Secretary Supreme Leader’s important speech on inspecting Yunnan and the industrial development strategy of the provincial party committee, the provincial government and the State Grain Bureau, firmly grasp industrial development as the top priority of economic development, optimize the grain circulation industrial structure of our province, change the development mode of grain economy, accelerate the development of grain industry, expand the grain real economy, promote farmers’ prosperity, agricultural development and rural prosperity and stability, and realize the scientific, harmonious and leap-forward development of grain circulation industry in our province. The 13th Five-Year Plan for the Development of Grain Circulation Industry in Yunnan Province was compiled according to the Central Committee of the Communist Party of China’s Proposal on Formulating the 13th Five-Year Plan for National Economic and Social Development, the Outline of National Medium-and Long-Term Plan for Food Security (2008-2020), the Proposal of Yunnan Provincial Committee of the Communist Party of China on Formulating the 13th Five-year Plan for National Economic and Social Development in Yunnan Province and the Outline of the 13th Five-year Plan for National Economic and Social Development in Yunnan Province. The plan mainly defines the development goals, main tasks and measures.It is a programmatic document guiding the industrial development of the grain industry in the province in the next five years.

The planning period is 2016-2020.

Chapter I Development Environment

Section 1 Effectiveness of Work

The "Twelfth Five-Year Plan" period is a crucial and extraordinary five years for the development of grain circulation industry in our province. Facing the complicated and changeable international environment, facing the grim situation that the downward pressure on China’s economy is further increasing, facing the arduous and arduous task of reform and development, facing the difficult situation of continuous drought in the province and frequent major natural disasters such as the Ludian 803 earthquake, under the strong leadership of the provincial party Committee and the provincial government, The broad masses of cadres and workers in the province’s grain system conscientiously implement the spirit of the 18th National Congress of the Communist Party of China, the 3rd, 4th and 5th Plenary Sessions of the 18th National Congress, the 9th Party Congress and all previous plenary sessions of the 9th Provincial Party Committee, take scientific development as the theme, change the development mode as the main line, closely focus on the country’s implementation of the new food security strategy, seize opportunities, calmly respond, overcome difficulties, work hard and innovate. Over the past five years, the province’s grain economy has developed steadily and rapidly, the industrial structure has been continuously optimized, the infrastructure conditions have been obviously improved, and the effect of ensuring supply and stabilizing prices has been obvious. The province’s grain circulation has made new achievements, and it has made due contributions to the grain system on the road of "enriching the people and strengthening Yunnan" and building a well-off society in an all-round way with the whole country.

-The responsibility system for the chief executive of food safety has been fully implemented. In order to conscientiously implement the Opinions of the State Council on Establishing and Perfecting the Responsibility System for Food Safety Governors (Guo Fa [2014] No.69), the Implementation Opinions of the People’s Government of Yunnan Province on Further Implementing the Responsibility System for Food Safety Executives (Yun Zhengfa [2015] No.89) was issued in time, which further implemented the responsibility system for food safety executives, made it clear that the provincial people’s government was fully responsible for food safety in the province, and implemented the provincial government on the premise that the governor was fully responsible. Carry out the assessment of the responsibility system of the chief executive of grain and honor the rewards and punishments, and earnestly implement the responsibilities of food security.

-Promoting new achievements in increasing agricultural income. Conscientiously implement the national grain purchase policy. During the "Twelfth Five-Year Plan" period, the province’s grain production continued to increase, with an average annual increase of more than 4%. All kinds of grain enterprises in the province purchased 13.136 million tons of grain, of which 4.217 million tons were purchased by state-owned enterprises. By strictly implementing the purchase code of "five requirements and five prohibitions", we have ensured that the policies of the state and our province concerning grain and benefiting farmers are implemented on farmers, helped farmers increase production and income, and protected farmers’ interests and enthusiasm for growing grain.

-new achievements have been made in ensuring stable supply and prices. Actively respond to the impact of grain price fluctuations and the frequent and difficult challenges of natural disasters such as earthquakes, comprehensively use the means of selling grain and oil at a low price, putting in policy grain, rotating grain reserves, increasing the scale of local reserves, implementing the centralized supply of grain and oil for rural compulsory education students’ nutrition improvement plan, and strengthening the cooperation between production and marketing of provincial dynamic reserves to effectively implement macro-control of grain. During the "Twelfth Five-Year Plan" period, the province’s new local reserves reached 1.25 million tons, reaching 2.25 million tons, an increase of 125%; 15,150 tons of provincial-level reserve rice was used to ensure the supply of rations for people in earthquake-stricken areas and border areas, ensuring the effective supply of grain and oil in disaster-stricken areas and border areas and the basic stability of the market; Established 542 parity grain and oil sales points, and organized 1.075 million tons of parity grain and oil sales; Organize dynamic reserve production and marketing docking of 1.05 million tons, and pull a large amount of grain from major producing areas such as Northeast China into our province, ensuring sufficient liquidity of the grain market in our province, ensuring effective supply of the market, maintaining the basic stability of food prices, and playing an important role in controlling the price increase in the province and stabilizing inflation expectations.

-Deepening reform and making new progress. Actively promote the reform of centralized management of provincial-level grain reserves and provincial-level overall planning of military grain supply, and set up Provincial Grain Reserve Management Co., Ltd. and Yunnan Military Grain Group Co., Ltd. to promote the development of enterprises in the direction of collectivization, scale and industrialization; Organize the assessment of "substituting awards for subsidies" for provincial grain reserves, and actively explore a new mechanism for the storage and storage of provincial grain reserves; Effectively change the functions of grain administration and improve the ability to serve macro-control and ensure food security; At the same time, the diversified grain business entities have further developed and strengthened, which has played an important role in invigorating grain circulation and prospering the grain market.

-Industrial development has reached a new level. During the "Twelfth Five-Year Plan" period, the central and provincial governments subsidized 497 million yuan in grain and oil storage, logistics, market, quality inspection facilities construction and warehouse (including emergency storage facilities) maintenance, which led to the investment of more than 4 billion yuan by finance and enterprises at all levels. The implementation of scientific grain storage for 700,000 farmers, with a total investment of 315 million yuan, ranked first in the country for three consecutive years, benefiting 8% of farmers in the province, exceeding the national level of 3%. The ability of food quality and safety inspection and supervision has been significantly improved. The provincial grain and oil product quality supervision, inspection and testing center was authorized to be listed as the "National Grain Quality Testing Center", and 16 state and municipal grain and oil quality monitoring stations were authorized to be listed as the "National Grain Quality Testing Station". Kunming, Zhaotong, Honghe and other cities actively promote the integration of resources and set up leading grain enterprises or enterprise groups. Some breakthroughs have been made in the construction of grain industrial parks, and projects such as Jinning Qingshan, Kunming Jinma and Honghe Grain Logistics Industrial Park are being actively promoted. At the same time, to accelerate the development of staple food industrialization as a breakthrough, and promote the structural adjustment and industrial transformation and upgrading of grain and oil industry, by the end of 2015, the total industrial output value of grain and oil processing enterprises in the province reached 15 billion yuan, an increase of 92% compared with 2010. Residents’ ability to ensure the supply of rations and rations was further enhanced.

-Scientific grain management has reached a new level. Promote the construction of "food ruled by law", enhance the awareness, thinking, quality and responsibility of the rule of law, improve the mechanism of decision-making and grain management according to law, fully advocate the operation according to law, and strive to create a law-abiding and honest business environment for grain operators. Deepen the reform of the administrative examination and approval system, simplify administration and decentralize power, determine the qualification of grain purchase and commissary supply station, the qualification of commissary supply agency, and the power list and responsibility list of punishment for illegal food business activities. Seriously carry out grain and oil inventory inspection to ensure the safety of grain inventory. Strengthen quality supervision and storage management, and further improve the level of food quality and safety and inventory management.

Section 2 Opportunities and Challenges

I. Development opportunities

(A) General Secretary of the Supreme Leader’s new orientation of Yunnan’s development has brought great strategic opportunities to the development of the province’s grain economy.

General Secretary of the Supreme Leader visited Yunnan and put forward that "we should build a well-off society in an all-round way, deepen reform in an all-round way, govern the country according to law in an all-round way, lead all work strictly, take the initiative to serve and integrate into the national development strategy, blaze a path of leap-forward development, and strive to become a demonstration zone of national unity and progress in China, a vanguard in ecological civilization construction, a radiation center facing South Asia and Southeast Asia, and write a good chapter of the Chinese dream". This is the new orientation, the new mission and the new requirements put forward by the Supreme Leader General Secretary focusing on the new era background and the national strategic layout for our province. In particular, the new requirement of the Supreme Leader’s General Secretary that "it is necessary to strengthen the plateau granary, especially to improve the production and support capacity of rations and enhance Yunnan’s self-balancing capacity as a balanced area of production and sales" is the general direction of the development of the grain circulation industry in our province. Our province can make full use of its geographical advantages to realize interconnection with South Asian and Southeast Asian countries and build itself into a distribution center connecting the grain exporting countries in South Asia and Southeast Asia with the big domestic market, which will bring new development opportunities for the development of the grain circulation industry in our province.

(2) The state has implemented a series of major strategies, which have provided new development impetus for the development of grain economy in the whole province.

The country has implemented major development strategies such as "One Belt and One Road", the Yangtze River Economic Belt, and the western development, as well as the new food security strategy of "taking China as the mainstay, ensuring production capacity, moderate import and scientific and technological support". At the same time, the implementation of the plateau granary construction and the construction of five major infrastructure networks in our province has been accelerated in an all-round way, and the upgrading direction of the "two types, three types" industries has been further clarified, which has provided new development impetus for the development of the grain economy in our province. The grain work in our province should seize these great development opportunities, make full use of geographical position and geographical advantages, renew ideas, make good use of two kinds of resources and two markets, focus on the cooperation between the east, central and western regions and domestic and foreign cooperation, seek cross-regional development, form a large grain circulation, and turn our province into a grain distribution center, logistics center and radiation center facing South Asia and Southeast Asia.

(C) the State Council established the responsibility system for the governor of food security, which provided a strong guarantee for the development of food economy.

With the realization of "11 consecutive increases" in domestic grain production, some places have relaxed grain production and neglected grain circulation. In order to speed up the construction of the national food security system and further clarify the responsibility of local governments to safeguard national food security, the State Council decided to establish and improve the responsibility system for food security governors, and issued assessment methods. The establishment of the governor’s responsibility system for food security has provided a strong guarantee for the province’s grain to further improve the regulation mechanism, implement grain reserves, strengthen the construction of grain storage and logistics facilities, do a good job in purchasing, innovate the reserve mechanism, and promote the upgrading of the grain industry during the 13 th Five-Year Plan period.

Second, facing challenges

(A) the dual pressures of rigid growth of consumer demand and adjustment of consumption structure

In 2013, the Central Rural Work Conference defined the new national food security strategy of "focusing on ourselves, basing ourselves on the domestic market, ensuring production capacity, moderately importing and supporting by science and technology". In 2015, it put forward the new requirements of the times of "adhering to the strictest farmland protection system, sticking to the red line of cultivated land, implementing the strategy of storing grain in the ground and storing grain in technology, improving grain production capacity and ensuring basic self-sufficiency of grain and absolute safety of rations". In 2011, the grain output of our province was 16.736 million tons, the grain consumption was 19.312 million tons, and the gap between production and consumption was 2.576 million tons. In 2012, grain output was 17.492 million tons, grain consumption was 214.86 million tons, and the gap between production and consumption was 3.994 million tons. In 2013, the grain output was 18.24 million tons, the grain consumption was 22.6955 million tons, and the gap between production and consumption was 4.4555 million tons. In 2014, grain output was 18.6 million tons, grain consumption was 22.03 million tons, and the gap between production and consumption was 3.43 million tons; In 2015, the grain output was 18.764 million tons, the grain consumption was 21.09 million tons, and the gap between production and consumption was 2.326 million tons. The tight balance between grain supply and demand will continue during the 13 th Five-Year Plan period. At the same time, there are still many difficulties and problems behind the continuous increase of grain production in our province for many years. Due to the rising production cost, low grain prices and poor circulation, some areas have increased production without increasing income, and the comparative benefit of growing grain is still low, which affects farmers’ enthusiasm for growing grain. There is little room for grain growth by expanding planting area. Moreover, with the continuous increase of population and the improvement of rural population consumption level, coupled with the development of animal husbandry production and food processing industry,The total grain demand will increase rigidly. It is estimated that the gap between grain production and demand in our province will reach about 5 million tons by 2020, and the dual pressures of rigid growth of consumption demand and adjustment of consumption structure are becoming more and more prominent.

(B) the province’s food security from the production link to the circulation link.

During the "Twelfth Five-Year Plan" period, the grain output of our province has increased year by year, but the gap between production and consumption is still increasing. With the continuous growth of natural population and tourist population in our province and the change of farmers’ grain storage habits, the social grain inventory has decreased year by year, the grain consumption has been increasing, and the purchase from outside the province has increased greatly. According to the constantly optimized grain internal structure trend in the whole province and the analysis of the gap between the yield per unit area and the yield potential, the total grain output in the whole province will continue to grow during the 13th Five-Year Plan period, and the main varieties of growth are miscellaneous grains such as potatoes and corn. The rice output will remain at about 6.5 million tons, and the annual grain ration will reach between 4 million tons and 15 million tons. For a long time to come, the consumption of rations in our province will increase greatly due to the substantial increase of permanent population, floating population, especially tourist population, the acceleration of rural urbanization and the improvement of rural living standards. In addition, due to the special geographical factors in our province, natural disasters are serious, and the natural population growth rate is higher than the national average. With the change of residents’ consumption habits, the per capita rice consumption in our province will become an inevitable trend, and the contradiction between supply and demand of rice-based rations is increasingly prominent, and the contradiction that rations rely heavily on major producing areas outside the province is even more prominent. Therefore, the pressure of food security in our province has shifted from production to circulation. Only by doing a good job in circulation can we ensure food security in our province.

(C) The task of reforming state-owned grain enterprises is even more arduous.

The state of state-owned grain enterprises in our province has always existed, which seriously restricts the role of the main channel. In 2015, the Guiding Opinions of the Central Committee of the Communist Party of China and the State Council on Deepening the Reform of State-owned Enterprises (Zhongfa [2015] No.22) called for promoting the deep integration of state-owned enterprises with the market economy, promoting the reform of company system and shareholding system, introducing non-state-owned capital to participate in the reform of state-owned enterprises, fully stimulating and releasing the vitality of enterprises, and improving market competitiveness and development leading force. The development of grain enterprises is seriously lagging behind, and the concept is relatively backward. There is great pressure to further deepen reform and cultivate and become bigger and stronger leading enterprises. The traditional management mode of "buying and selling raw grain" of state-owned grain enterprises in the whole province can no longer adapt to the future development. We should dare and vigorously promote the reform and upgrading of state-owned grain enterprises and develop a mixed ownership economy. Actively eliminate backward production capacity, and concentrate resources to promote the transformation and development of the grain industry through technological innovation, format innovation and brand innovation. Plan development from the overall situation, carry out deeper and wider integration, implement innovation-driven development strategy in depth, and accelerate the establishment of a unified and open market system. It is necessary to increase support for new formats and new industries and pay attention to the optimization and upgrading of traditional industries.

According to comprehensive judgment, the 13th Five-Year Plan period is a crucial period for the adjustment of grain structure and the economic transformation and upgrading of grain industry in the province, a decisive period for the development of grain circulation industry in the province, a critical period for the province to comprehensively deepen the reform of grain circulation system and comprehensively promote the solid step of managing grain according to law, an accelerated period for the construction of smart grain, and a strategic opportunity period for seizing opportunities and improving the food security system in the province. On the whole, the advantages outweigh the disadvantages, and the opportunities outweigh the challenges. The province’s grain system must establish a problem-oriented and opportunity awareness, actively adapt to the new normal of leading economic development, recognize the necessity and urgency of leap-forward development, actively serve and integrate into national major development strategies such as the "Belt and Road", the construction of the Yangtze River Economic Belt and the new national food security strategy, and take the initiative to embark on a leap-forward development path focusing on realizing the transformation and upgrading of the grain economy, so as to win the initiative, opportunities and development.

Chapter II Basic Ideas

The first section guiding ideology

Hold high the great banner of Socialism with Chinese characteristics, fully implement the spirit of the 18th National Congress of the Communist Party of China and the Third, Fourth, Fifth and Sixth Plenary Sessions of the 18th National Congress, and thoroughly implement the series of important speeches by the Supreme Leader General Secretary and the spirit of inspecting the important speeches in Yunnan under the guidance of Marxism–Leninism, Mao Zedong Thought, Deng Xiaoping Theory, Theory of Three Represents and Scientific Outlook on Development. Adhere to the strategic layout of building a well-off society in an all-round way, deepening reform in an all-round way, ruling the country according to law in an all-round way and strictly administering the party in an all-round way, implement the development concept of innovation, coordination, green, openness and sharing, and closely focus on the new requirements of the times of "adhering to the strictest farmland protection system, adhering to the red line of cultivated land, implementing the strategy of storing grain in the ground and storing grain in technology, improving grain production capacity, and ensuring basic self-sufficiency of grain and absolute safety of rations". Actively serve and integrate into the national "Belt and Road" and the Yangtze River Economic Belt strategy, actively adapt to the new normal of economic development, vigorously implement the strategy of rejuvenating grain through science and technology and talents, deepen reform, improve people’s livelihood, supervise according to law, make overall plans for development, build an information-led comprehensive grain production chain, purchase and supply people’s livelihood chain, regulate and control the supervision guarantee chain, process and transform the industrial chain, build a food safety guarantee circle, strengthen the plateau granary, and improve the ability of rations production and support. Strengthen the province’s self-balancing ability as a balanced area of grain production and marketing, build a food security base in southwest China, and build our province into a grain circulation and trading center facing South Asia and Southeast Asia.

Section 2 Development Goals

Vigorously upgrade the grain industrialization system, constantly improve the macro-control system of grain, build a large grain logistics system in a forward-looking way, accelerate the construction of a modern grain market system, strengthen and improve the supervision system of the grain circulation market, fully implement the graded responsibility system for food safety, make every effort to create "food ruled by law, smart food, scientific and technological food, responsible food, promising food and clean food", and focus on the construction of "food safety project, food management project according to law, and assured grain and oil project". Keep the bottom line of grain purchase, sales, storage and quality, realize the transformation and upgrading of grain industry, increase the construction of grain storage and logistics facilities, build a southwest grain security base, improve the province’s grain self-balance ability, contribute to national food security, and finally develop into a grain circulation and trading center for South Asia and Southeast Asia in China.

-A major channel for grain logistics was initially formed. With Kunming as the core, strengthen the construction of logistics nodes, open up the southwest channel of "transporting grain from the north to the south", accelerate the development of a "scattered" modern grain logistics system characterized by bulk, bulk unloading, bulk storage and bulk transportation, reduce circulation costs and improve grain circulation efficiency. By 2020, the province’s inter-provincial grain logistics "scattered" ratio will reach over 30%, and the province’s "scattered" ratio will reach over 50%; Give full play to the geographical advantage of our province adjacent to the "Asian granary" and build a major international food logistics channel connecting domestic and foreign markets.

-The capacity for building the grain legal system has been continuously strengthened. Initially establish a grain circulation credit system, establish a grain administrative joint law enforcement team, strengthen the supervision and inspection of circulation links (business activities), and form a grain circulation supervision system with complete institutions, clear rights and responsibilities, standardized behavior and effective supervision.

-The structure and layout of grain reserves have been optimized. Building a diversified regional grain reserve system, the dynamic reserve and the finished grain reserve have increased to a certain extent. Optimize the layout of grain storage facilities, comprehensively consider the maintenance and demolition of old dangerous warehouses, the merger of small scattered warehouses and the capacity of new warehouses, and fully utilize and integrate existing facilities. By 2020, the scale of grain storage facilities in our province will be adjusted to 6 million tons, and the gap will be made up by 1.71 million tons through merger, reconstruction and new construction, thus consolidating the foundation of food security in our province.

-The modernization level of storage facilities has been significantly improved. By 2020, the storage capacity of new grain storage technologies such as green and energy saving will account for more than 40% of the effective storage capacity, and the proportion of digital grain storage will reach more than 40%. The proportion of warehouse capacity of bungalows decreased, while the proportion of warehouses with high mechanization and less land occupation such as shallow round warehouses and building warehouses gradually increased.

-the pace of transformation and upgrading of the grain industry has accelerated. Cultivate a number of key leading enterprises with core competitiveness, high industrial relevance and strong driving ability, guide the transfer of superior resources to superior enterprises, continuously optimize the industrial layout, and build a number of large-scale grain and oil industrial parks integrating acquisition, warehousing, processing, recycling, distribution, quality inspection and information. The level of intensive processing of grain and oil and recycling of by-products has been significantly improved. Around the plateau characteristic agriculture in our province, we should enlarge and strengthen the woody oil industry, develop the miscellaneous grains and beans industry, carefully build the brand of grain and oil produced in Yunnan, and form a grain industry pattern with plateau characteristics, staple food industrialization and quality safety.

-The upgrading coverage rate of the grain market has been further improved. By 2020, eight wholesale markets with centralized trading, processing, dynamic storage, information service, monitoring and early warning, assured grain and oil distribution and emergency functions will be built. Combined with the distribution centers of grain wholesale markets, low-temperature finished grain depots, emergency processing enterprises, staple food industrialization enterprises and military grain supply service centers, the number of emergency supply outlets has increased from the current 542 to 2,058, forming an urban and rural full-coverage market service network with reasonable outlets layout, quality and safety, and integrity.

-The intelligent Yunnan grain system was initially established. Initially, a smart Yunnan grain system including policy grain supervision, early warning and prediction, quality and safety traceability, information service and other functions will be established. Including the traceability system of grain quality from procurement, storage, transportation, processing to market, establish and improve the supervision system covering the whole process from field to table, and form a grain monitoring and early warning system with scientific and reasonable indicators, advanced technology, sensitive and efficient monitoring, reliable data authority and timely release. By 2020, 55 monitoring outlets will be laid out.

Chapter III Optimizing Layout

Make full use of our province’s unique location advantages, rely on the construction of comprehensive transportation facilities, make bold choices, scientifically integrate, clarify functions, strengthen core guidance, lay out "one core, six circles, seven lines and eight nodes", form a strategy of docking the country’s "Belt and Road" and the Yangtze River Economic Belt, integrate the eastern, central and western regions, and ensure regional emergency needs, which is in line with the development of agriculture and urbanization.

Section 1 Strengthening "One Core"

"One Core" refers to the core area of Kunming, which is the core of the province’s grain circulation. Relying on Wang Jiaying, Huanglong Mountain, Yiliang and Jinning, it builds an innovative platform with informationization as the link, and reserves, processing, railway logistics transit, urban and rural distribution, chain assured grain and oil, staple food industrialization and trade are comprehensively developed. Around the core, the industry continues to expand and extend, and it is the first to develop into a food source that radiates the whole province and southwest China and undertakes South Asia and Southeast Asia.

　

Section 2 Construction of "Six Circles"

Accelerate the construction of the southwest grain security base. There are six food security circles in Yunnan, namely, central Yunnan, northeast Yunnan, southeast Yunnan, northwest Yunnan, west Yunnan and southwest Yunnan. The six food security circles are led by leading enterprises to promote the integrated development of processing, acquisition, storage, wholesale and supply, take the road of union, integration, brand development and green development, and gradually form regional food enterprise groups, with the concept of big industry, big logistics and big supply to improve the overall level of food circulation in the province and ensure food security in the province.

　

Section III Layout of "Seven Lines"

Combined with the layout planning of railway network and expressway network in our province, the "seven-line" channel of grain circulation in our province will be laid out, and the southwest grain logistics channel and the western grain international strategic channel will be built. Promote "scattered" and container multimodal transport within the channel formed by the circulation line, ensure grain transportation and quality and safety through modern logistics methods, reduce grain loss, reduce transportation costs, greatly improve the inflow and outflow capacity of grain, and build a smooth, convenient and large-scale channel between production and sales.

　

The fourth section forms "eight nodes"

Eight regional grain logistics nodes are laid out in the province, taking the lead in developing big bases, big industries and big logistics. Through the construction of a comprehensive grain logistics industrial park integrating grain logistics, warehousing, processing, trading and information at all nodes, we will develop large-scale circulation, make full use of the advantages of roads, railways and waterways to open up a convenient and economical southwest grain corridor, and make our province a grain distribution center in southwest China; Improve the construction of grain logistics infrastructure at railway and highway hub ports, speed up the interconnection with neighboring countries and regions, lay out cross-border grain logistics channels, support superior enterprises to strengthen their alliance, gradually form a number of international grain logistics hubs, and radiate to the southwest and the whole country through the organic connection with the southwest grain logistics channel, so as to build a grain circulation and trading center facing South Asia and Southeast Asia.

　

Chapter IV Main Tasks

The first section to create a large grain circulation pattern

Actively serve and integrate into the national "One Belt and One Road" and Yangtze River Economic Belt strategy, make full use of the grain resources of major grain producing and exporting countries in South Asia and Southeast Asia, give full play to the transportation advantages of roads, railways and waterways, open the southwest gate of China to countries in South Asia and Southeast Asia, lay out the core nodes of grain circulation in Kunming, lay out eight regional logistics hubs in key States and cities, lay out some guaranteed supply circulation nodes at border ports, and vigorously develop rapid logistics and popularize and apply modern circulation methods.

-Layout of major grain distribution hubs

(A) the construction of domestic southwest grain corridor

Relying on the central channel and regional logistics nodes of domestic railways and highway networks, we will build a comprehensive grain logistics industrial park integrating grain logistics, warehousing, processing, trading and information through each node, and make full use of the advantages of highways, railways and waterways to open up a convenient and economical southwest grain corridor. That is, the railway construction along Shanghai-Kunming, Cheng Kun, Nankun, Guikun, Neikun, Chongqing-Kunming, Yunnan-Tibet and Yunnan-Guangxi, and the highway construction from Kunming to Chengdu via Panzhihua, from Kunming to Chongqing via Shuifu, from Kunming to Guiyang via Fuyuan, from Puli to Zunyi, from Kunming to Luoping to Xingyi, from Funing to Baise, and from Dali to Mangkang via Deqin, and from Kunming to Qujing.

(B) the construction of the western international strategic corridor

Give full consideration to the great demand of grain, oil and other agricultural products market consumption in South Asia and Southeast Asia, make full use of domestic and international markets and resources, speed up the interconnection construction of grain logistics infrastructure with neighboring countries and regions, lay out cross-border grain logistics channels in advance, improve the construction of grain logistics infrastructure at railway and highway hub ports, gradually form a number of international grain logistics hubs, and radiate to the southwest and the whole country through organic connection with the southwest channel, build a strategic grain logistics channel facing South Asia and Southeast Asia, and become a grain enterprise in Southwest China and a grain and oil logistics hub in South Asia and Southeast Asia.

　

(3) Forward-looking layout of waterway grain corridors

Make full use of the waterway conditions in our province, rely on four ports, lay out the waterway passage of grain logistics, expand the radiation range of grain logistics in our province, and connect the two strategies of the national "Belt and Road" and the Yangtze River Economic Belt.

　

(D) Clarify the functions of circulation hubs and nodes

Clarify the positioning of the grain circulation hubs and nodes in our province, give full play to their respective functions and roles, and serve the construction and creation of the grain circulation pattern in our province.

　

Second, building a rapid logistics system

(A) vigorously promote the automobile bulk grain transportation.

During the "Thirteenth Five-Year Plan" period, we will change the mode of grain logistics transportation, vigorously promote bulk grain transportation by car, equip storage depots, processing enterprises and logistics enterprises with bulk grain receiving and unloading facilities, appropriately transform third-party transportation vehicles, use bulk grain vehicles to drive social vehicles, and vigorously promote "scattered" transportation by car from point to area, thus greatly improving the efficiency of grain circulation.

(2) Cross-provincial and cross-border transportation will gradually adopt railway containers.

Vigorously develop railway container transportation, realize railway and highway multimodal transport, make grain logistics technology quickly connect with modern logistics development technology, realize door-to-door transportation service and "refined and standardized" service according to the requirements of supply chain management, and negotiate with railway departments to start railway container business in Yunnan Junliang Group Co., Ltd., Kunming Jinma Grain Logistics Co., Ltd., Kunming Yuzhong Grain and Oil Trading Group Co., Ltd. and Zhaotong Shuifu Grain Logistics Park. Give full play to the linkage function of grain source organization, freight rate policy, transportation organization, integration of returning goods, warehousing and special lines, etc., drive the door-to-door service of automobile containers in the province, aggregate the advantages of all parties, form comprehensive economic benefits, establish a fast track for grain circulation, ensure grain transportation and quality safety, reduce grain loss and greatly improve grain inflow capacity.

(C) information technology to lead the transformation of grain logistics mode

Relying on modern information technology, we will build a unified logistics information platform, grain futures and electronic trading platform in Kunming, break the administrative restrictions, bring the participating enterprises into the new multi-level and all-round grain circulation network system, guide the grain enterprises with large flow and concentrated flow to cooperate with node warehouses, and guide the enterprises with scattered flow and lack of logistics conditions to choose the appropriate node concentration. Through modern means such as highway bulk rapid logistics and highway, railway and waterway containerized logistics, production and sales can be better connected, and the spatial distance between production and demand can be bridged with rapid logistics. Through the development of high-quality, efficient, convenient and fully functional services, we can realize the connection with large-scale grain and agricultural and sideline products trading platforms at home and abroad. Through the seamless connection between grain circulation and e-commerce, we will integrate grain sources and transportation networks, improve the level of grain circulation in the province, and open up profit space for grain circulation industry.

(D) the construction of regional security logistics nodes

The emergency supply guarantee task of counties, cities and districts outside the grain industry cluster area is realized through the "guarantee circle" model. The leading processing enterprises, central warehouses or reserve warehouses will be developed into a regional supply-guaranteed center with the mode of "raw grain storage and finished grain rotation" in combination with the capacity building of distribution and assured grain and oil chain, and rapid logistics modes such as "scattered" and automobile containers will be adopted in the region to form a regional supply-guaranteed logistics node.

Third, expand the space for grain circulation

(A) the introduction of large enterprises to carry out food business in our province.

Give full play to the unique geographical advantages, build a brand of "plateau grain", build a nest to attract phoenix, establish a standardized and open grain market, introduce large enterprises such as COFCO, China Grain Reserve and Yihai Kerry to our province for integrated grain management of storage, processing and sales through preferential measures, take economic interests as a link, open up grain source channels in a more active way, focus on cultivating and supporting a number of key grain enterprises that can play the role of the main channel, and jointly develop with domestic qualified enterprises. Establish a cooperation mechanism with large enterprises, make good use of policies such as alternative planting, and strive to give certain support to enterprises in terms of quotas, open channels to a greater extent, and go abroad together, establish a grain industrial base integrating grain planting, warehousing, processing and trading in South Asia and Southeast Asia countries, sell overseas grain to southwest provinces through our province, and transport high-quality indica rice to Guangdong and other provinces. Grasp the strategic opportunity of the country’s "Belt and Road" and make a forward-looking layout of high-quality grain source bases such as South Asia and Southeast Asia.

(II) Guide and support local enterprises to establish "receiving, storing and processing" bases in grain-producing areas, introduce subsidy policies, guide business enterprises in the province to establish "receiving, storing and processing" bases in grain-producing areas, set up grain business enterprises integrating grain purchase, processing and sales, directly participate in grain production and circulation in grain-producing areas, and stabilize grain source procurement channels and expand upstream and downstream industrial chains by establishing stable and long-term production and marketing cooperation relations with grain-producing areas. Focus on the development of rations cooperation with major grain producing areas such as Northeast China and Henan, and form a new form of production and marketing cooperation of "storing rice in Northeast China and wheat in Henan, and opening up channels".

(C) to build a market-based food supply chain

Promote the supply chain mode of integrating reserves with processing and market, and promote the scale operation and centralized management of local grain reserves. Through the timely rotation of processing enterprises, the problem of reserve rotation and raw materials of processing enterprises can be solved, and the reserve cost can be effectively reduced. Promote the dynamic mechanism of grain reserve market, promote the operation of grain reserve storage and rotation through the wholesale market, enable the futures market to effectively avoid price risks, lock in operating profits and improve economic benefits. Strengthen the regulation of grain market, implement the management of "target price", realize the integrated operation of reserve, processing and market, grasp the rhythm, timely and moderately rotate grain reserves, form the scale and intensification of grain industrialization management, and form the advantages of industrial clusters. Give play to the "market-making" function, conform to the development trend of international grain trade, realize the modernization and internationalization development strategy of grain industry, form a regional and even national and international grain market, and build a grain circulation supply chain starting from the market.

(D) Vigorously promote the form of chain operation and expand the sales scale.

Through direct chain, franchise chain and free chain, we can realize the networking of circulation organization structure, accelerate the concentration process of capital and resources, reduce costs, expand the scale of enterprises, improve the organization and intensification of circulation enterprises, and realize large-scale operation, scientific management and standardized services. The procurement network, distribution network, modern logistics distribution network and information transmission network are unified in scale. Integrate assured grain and oil business outlets, cheap supply outlets and military grain supply outlets, and implement the "three networks in one" business model. Expand the business outlets of grain and oil enterprises, increase sales, expand market share and expand the development space of enterprises.

Section II Improving the Ability of Food Security

During the "Thirteenth Five-Year Plan" period, we will speed up the construction of a modern grain market system, optimize the grain reserve system, improve the level of warehousing modernization, build an integrated urban-rural grain supply network, and comprehensively strengthen measures such as managing grain according to law to improve the ability of food security and ensure food security in our province.

First, lay a solid foundation for food security

(A) to build a food security base in Southwest China

Through the construction of the southwest grain corridor and the international grain strategic corridor, we will build a grain security circle in our province, optimize the grain reserve system, enhance the emergency support capability, form a rapid grain logistics system, and build our province into a trading platform and radiation center connecting the main grain producing countries in South Asia and Southeast Asia with the domestic market, and become a national food security base.　

(B) the construction of six food security circle

Through the construction of six food security circles, we will gradually form a convenient, efficient, reasonable and scientific food security system that fits the geographical characteristics of our province, and greatly enhance our province’s food security capacity.

Second, optimize the grain reserve system

(-) Building a diversified grain reserve system

Through the gradual development of static and quasi-dynamic reserves, local reserves and grain source reserves, raw grain reserves and finished grain reserves, domestic grain sources and foreign grain sources, the layout of grain reserves in our province will be scientifically optimized. 50% of local conventional reserves will be centrally managed by Provincial Grain Reserve Management Co., Ltd. and Yunnan Junliang Group Co., Ltd., 50% will be decentralized by state, city and county levels, and finished grain reserves will be placed in key States, cities, counties and districts. Actively implement the local grain and oil reserve scale issued by the State Council, and maintain the conventional grain reserve scale at 2.25 million tons and the finished grain reserve at 500,000 tons by 2020. Combined with the scale of new grain reserves in our province and the changes in the grain market environment, the Measures for the Administration of Provincial Grain Reserves in Yunnan Province were revised, the grain reserve management policies were appropriately adjusted, and the grain reserve management system was further improved.

(2) Adjusting the variety structure of grain reserves

Adapt to changes in food demand and increase the reserve ratio of high-quality varieties. Adjust the reserve structure, connect the policy reserve with the market demand, adjust among varieties in time, and appropriately increase the reserve quantity of superior varieties, such as highland barley, coix seed rice and wheat.

(three) to determine the reasonable scale of storage facilities

According to the storage capacity demand, commodity volume, population and consumption in different links of storage, storage and transit, combined with the factors such as output fluctuation cycle, urbanization rate and dietary consumption trend, the demand for grain warehouses in our province will be 6 million tons by 2020, including 4 million tons of storage warehouses and 2 million tons of storage warehouses. (See Schedule 1 for details)

(four) equipped with food drying facilities.

According to the climatic conditions in our province, grain drying facilities will be provided in the medium-temperature and high-humidity grain storage ecological zones (northern Zhaotong, Pu ‘er, Wenshan, southern Yuxi, lincang and southwestern Baoshan) and high-temperature and high-humidity grain storage ecological zones (Dehong, Xishuangbanna and Honghe), and the drying capacity of rice and corn will reach 2.4 million tons by 2020.

Third, improve the modernization level of facilities

(A) to speed up the process of "scattered"

In view of the present situation of packaged grain transportation and bulk grain storage in our province and the characteristics of flexible, convenient, simple and efficient container transportation, the grain container transportation technology is gradually applied to build standardized and perfect container loading and unloading devices to promote the development of bulk grain container transportation in our province, meet the requirements of multi-variety, small batch and multi-quality transportation, and connect different means of transportation by road and railway to realize door-to-door service, reduce grain loss and logistics cost.

(2) choose new warehouse type that is economical and reasonable.

With the popularization of "scattered grain" and the shortage of land in our province, warehouse types suitable for bulk grain transfer storage, high mechanization and low land use cost are selected in warehouse construction, such as floor-standing shallow round warehouse and dual-purpose building warehouse. Considering the characteristics of more mountains and less flat land in our province, we can build a new and practical warehouse type on the platform with suitable height difference according to local conditions, and focus on popularizing the platform building warehouse with land saving and cost reduction.

　

(C) the application of new technology for grain storage.

Vigorously promote the application of new technologies, including transverse negative pressure ventilation with the fixed air duct layout on both sides of eaves and walls of large bungalows as the core, negative pressure suction grain cooling and fresh-keeping storage, comprehensive prevention and control of multi-media pests, "four-in-one" upgrade technology of multi-parameter detection system of grain information cloud platform, low-temperature grain storage technology of ground source heat pump, application of new airtight insulation materials, solar photovoltaic power generation technology, etc.

(D) the promotion of grain identification code technology

Through the popularization of identification code technology, the dynamic supervision of the information related to the circulation process of stored grain can be located and traced, and the information transmission channel can be opened up to prepare for the traceability of grain in the whole process, and lay a good foundation for establishing the information service platform of the Internet of Things and realizing the goal of "smart grain".

Fourth, build an integrated supply network

(A) to build a regional emergency supply network

Fully consider factors such as population, geographical location, traffic and natural disaster risk, scientifically optimize the layout, and realize regional linkage emergency supply. In Kunming, Dali, Qujing, Honghe and other major densely populated areas, based on the existing emergency supply points, finished grain wholesale markets, military grain supply stations (points), assured grain and oil stores, grain and oil parity stores, supermarkets, grain and oil outlets, especially government-supported urban convenience food markets, community food stores, military grain supply stations and other outlets, new emergency supply points are selected to enhance the radiation function. In Diqing, Nujiang, Dehong, Lincang, Xishuangbanna, Wenshan and other places, especially in remote and border towns and villages, the existing emergency supply outlets are mainly used, convenience stores and grain and oil distribution shops are absorbed to become new emergency supply points, and military grain supply stations are actively built to achieve emergency food supply coverage in every town and village. Based on the existing 542 supply outlets, 1,516 new emergency supply outlets will be built by 2020, with a final layout of 2,058. Promote the effective connection of emergency supply network with assured grain and oil supply network, military grain supply network, logistics distribution network, emergency processing network, finished grain reserve, wholesale market, etc., so as to achieve homogeneity and non-duplication, and finally realize the emergency capacity covering all villages and towns and realize the regional security of food emergency. The grain department actively strengthens communication with the Provincial Disaster Reduction Committee and its member units, completes the spatial layout of grain reserves according to the risk form of disasters, and focuses on ensuring grain reserves in areas with high risk of disasters such as earthquakes and droughts. Food departments at all levels should make good plans for emergency food supply and strengthen the drills of the plans.Ensure that the post-disaster food collection and transportation are carried out in an orderly and powerful manner.

(B) improve the wholesale trading distribution system.

To build a grain wholesale trading system, we will mainly build three provincial-level new grain wholesale trading markets in Kunming, build regional grain wholesale markets in cities with radiation effects, and gradually establish border trade markets for overseas grain and agricultural and sideline products transactions at important border ports such as Ruili, Monkey Bridge, Hekou and Mengding. With Kunming Jinma logistics wholesale market as the core and six regional city wholesale markets as the support, a provincial-level information wholesale trading platform will be built to realize the emergency distribution and supply guarantee system that Kunming radiates the whole province and regional centers radiate the surrounding cities.

　

(C) increase the supply of staple food varieties

Around the development of plateau characteristic agriculture and the construction of plateau granary in our province, the demonstration project of staple food industrialization was implemented, and the "staple food kitchen" was piloted in Kunming and Yuxi with good conditions, and the staple food industrialization varieties such as rice noodles, bait pieces, bait shreds, steamed buns and steamed buns and Yunnan-style fast food were developed. Introduce social capital, make use of mixed ownership economy to break through capital and management obstacles, and integrate with "assured grain and oil" project, military grain supply, information construction, etc., to build a demonstration staple food supply enterprise, build staple food supply outlets, increase sales stores, and expand the supply of fresh noodles, dried noodles, cakes, rice noodles, instant noodles, nutritious meals and other staple foods to ensure the supply capacity in case of emergency.

(4) Promoting the development of integration of defense and civilian technologies.

We will create a number of large-scale and powerful comprehensive commissary supply stations integrating commissary supply, grain and oil purchase, grain reserve, emergency support and assured grain and oil, and gradually form a province-wide commissary supply network system with provincial comprehensive support centers as the leader, Zhaotong, Dali, Diqing, Baoshan, Pu ‘er and Honghe as the important support, and other county, city and district commissary supply stations (points) as the supplement. Improve the military-civilian grain reserve system, promote the process of staple food supply, expand the variety of military grain supply, and strengthen the information construction of military grain supply.

With Yunnan Junliang Group Co., Ltd. as the main body, we will establish an enterprise alliance for the industrialization development of military grain in the whole province, and strive to build the brand of "Yunnan Junliang". Through unified brand, unified grain source, unified logo, unified distribution, unified business varieties and unified service standards, all the military grain supply outlets, emergency supply points and assured grain and oil stores in the whole province will be included in the chain operation network system of "Yunnan Junliang". Efforts will be made to develop direct supply chain stations (stores), commissary stores and emergency support points for commissary supply, and to build a "five-in-one" security supply system that integrates emergency supply, commissary supply, finished grain reserve, assured grain and oil and staple food industrialization.

　

Five, comprehensively strengthen the management of grain according to law

(A) to strengthen the construction of quality inspection system

In order to promote the project of "managing grain according to law" as the carrier, strictly observe the bottom line of grain quality, take "safety on the tip of the tongue" as the goal, and establish a "vertical to the end, horizontal to the edge" grain quality and safety inspection and monitoring system in accordance with the requirements of improving testing ability and optimizing institutional layout. Further deepen the three-level grain quality and safety inspection and monitoring system with full coverage and no blind area, with the provincial grain and oil product quality supervision, inspection and testing center as the leader, 16 state and municipal national grain quality testing stations as the backbone, and 108 leading grain enterprises as food quality and safety risk monitoring outlets. From the key links of grain production, processing, domestic grain circulation, border grain import and export, the quality of grain, oil and food should be well controlled and strictly monitored. In order to ensure the safety of grain circulation in our province and let urban and rural residents eat grain and oil products that are safe, green, environmentally friendly and with guaranteed quality, a green shield for grain quality inspection should be erected.

(B) the construction of grain circulation credit system

Strengthen the collection of credit information of grain-related enterprises. With the help of the construction of "smart grain" and relying on the existing grain administrative law enforcement system, we will build a grain-related data collection and interface development and upgrading system based on the mobile Internet to improve the timeliness, accuracy and integrity of credit information collection of grain-related enterprises. Continue to carry out the credit evaluation of the grain industry, further refine the credit evaluation standards and methods of the grain industry, and promote the continuous improvement of the grain circulation credit system.

Strengthen the application of credit achievements of grain enterprises. Strengthen publicity and education through various channels and media to improve the social awareness and influence of credit evaluation of grain circulation enterprises; Further promote the supervision of enterprise credit classification, explore the construction of a "blacklist" system for serious dishonesty on the basis of credit rating, and carry out differentiated supervision.

Give full play to the role of credit files. We will gradually establish a trustworthy incentive and disciplinary mechanism in the aspects of operator’s qualification examination, confirmation of local grain reserve storage points, and declaration and creation of "assured grain demonstration enterprises" to improve food operators’ awareness of law-abiding and honesty.

(C) the establishment of quality and safety traceability system

Actively use the Internet of Things, RFID inventory identification code and other technologies, through the full coverage of information technology in the production system, inspection and testing system, grain processing system, grain storage and logistics system, grain supply system, to achieve the whole process of product production monitoring. We will build a quality traceability information system consisting of traceability information processing platform, consumer inquiry platform and comprehensive supervision platform, and gradually expand the traceability scale of production sources and grain sources transferred from outside the province, giving priority to state-owned grain depots and large-scale processing enterprises that integrate warehousing, transit and processing functions, and initially establish a traceability system for grain and oil quality and safety from planting, acquisition, storage and transportation, processing, market to consumption.

(D) the construction of food quality and safety risk monitoring and early warning mechanism.

Build a risk monitoring and early warning mechanism for food quality and safety. In accordance with the principle of giving priority to prevention, supplemented by governance, and according to the annual plan and plan of food quality and safety risk monitoring, the administrative department of food implements the monitoring and early warning of the quality and safety risks of purchased and stored food.

Section III Promoting the Transformation and Upgrading of Grain Industry

First, deepen the reform of state-owned enterprises

Establish and improve the modern enterprise system, transform the management mechanism of state-owned grain enterprises, strengthen the competition mechanism, reform the employment mechanism, innovate the income distribution mechanism, improve the legal person responsibility system, strengthen comprehensive evaluation, and urge enterprises to strive for benefits. Adjust the organizational structure, ownership structure, regional distribution structure and product structure of enterprises, and set up large-scale grain enterprise groups or companies that cross industries, administrative divisions and ownership to promote industrial upgrading. With large grain reserves as the main body, some small grain reserves and processing enterprises with good basic conditions and rich grain sources will be merged to solve the problems of insufficient storage facilities and difficult rotation, and improve the efficiency of enterprises. Guide the integration of reserve, logistics, processing and wholesale markets, implement the park management mode, give full play to the overall advantages, and improve the vitality of enterprises. Through integrated development, by 2020, nine enterprise groups (including three state-owned policy enterprises and six mixed-ownership enterprises) will be initially formed, laying a good foundation for the establishment of Yunnan Grain Group during the 14 th Five-Year Plan period.

Second, the development of plateau characteristic industries

We should change our thinking, comprehensively consider regional species, characteristic resources, consumption trends, industrial development models and other aspects, and according to local market conditions, adjust measures to local conditions, rationally establish enterprise positioning, develop characteristic products, maximize the advantages of enterprises, be targeted, rely on high-tech to cultivate high-value and high-quality characteristic products, and embark on a plateau grain development road with Yunnan characteristics. Give full play to the plateau characteristic advantages of Yunnan’s grain and oil, encourage grain circulation enterprises to build characteristic grain and oil bases, take the mode of "company+base+farmer" to develop the industry, build the brand of characteristic grain and oil and miscellaneous grains, intensively cultivate product marketing and product processing, and make Yunnan’s characteristic grain and oil and miscellaneous grains industry bigger and stronger. We will introduce special support policies to encourage state-owned grain enterprises to expand the market share of products, strengthen supply-side reform, make better use of effective demand to drive the development of staple food industries and secondary industries, and promote the efficiency, market stability and security of grain enterprises. Give full play to the distinctive advantages and build a granary on the plateau. Focus on high-quality grain processing, woody oil processing and potato processing.

(A) high-quality grain processing

Give full play to the advantages of high-quality rice and characteristic small varieties of miscellaneous grains in our province, strengthen independent innovation of enterprises, and strengthen the deep processing, development and application of products such as raising wheat, white kidney beans, coix seed rice, potatoes and highland barley through cooperation with scientific research departments and technology introduction. Vigorously develop contract agriculture, and plan to build a modern high-quality grain and miscellaneous grains processing base with a certain scale in raw material producing areas (Chuxiong, Honghe, Wenshan, Dehong, Lijiang, Xishuangbanna, Diqing, etc.).

(2) Woody oil processing

Make full use of the rich advantages of woody oil resources in our province, focus on the strategic deployment of vigorously developing woody oil resources with plateau characteristics in our province, such as walnut, camellia oleifera, macadamia nut and olive, and vigorously develop the deep processing of edible oil such as camellia oleifera and walnut, extend the industrial chain and improve the product value. In terms of product development, we should take the road of intensive processing, vigorously promote cold pressing technology, develop health-care products suitable for special people such as woody oil-bearing special foods, develop products with high added value such as woody oil cosmetics, develop blended oil and walnut foods suitable for the general public, and strengthen the utilization of oil-pressing by-products.

　

(3) Potato processing

Relying on the green and ecological natural environment in our province, with the development goal of high quality, naturalness, health and pollution-free, we should strengthen the research on the development of potato food, change the original image of coarse-tasting and poor-tasting coarse-grained potato food, innovate traditional processing methods, develop a variety of products, vigorously develop potato processing, focus on the development of potato staple food industry, pay attention to the health care function of coarse-grained potato, and develop characteristic products with good nutritional quality and color and fragrance.

Third, the development of characteristic staple food processing

Combined with the consumption habits of the provinces, cities and ethnic groups in our province, we will use the existing facilities and venues of enterprises to transform and increase the staple food processing function, increase the supply of new high-quality and healthy staple food products, develop the cold chain facilities of staple food logistics, improve the distribution service function, extend the marketing network to towns, communities and rural areas, expand service outlets, and gradually establish a staple food processing and supply system with full coverage of staple food processing, distribution and sales in the region, focusing on Kunming and Yuxi as pilots in the early stage. Popularize rice noodles, rice rolls, shredded bait, bait blocks, noodles, steamed buns, steamed buns, jiaozi and other varieties, and gradually expand them to instant rice, miscellaneous grains rice and other varieties to improve the market competitiveness of grain enterprises. Key tasks: pilot construction of food "staple food kitchen" in Kunming and Yuxi will be gradually extended to other states and cities with concentrated population when conditions are ripe.

　

Fourth, strengthen support for leading enterprises

Through reorganization and integration, we will break the restrictions of administrative divisions, promote the development of grain industry with the idea of industrialization, encourage and support the transformation and upgrading of processing enterprises, and improve the level of grain processing technology and equipment. Based on the principles of interest connection, voluntary enterprise, government guidance, strong alliance and complementary advantages, we will create an environment, steadily promote the integration of grain and oil enterprises, set up different types of group companies, and promote industrial development with group advantages. The key task is to set up provincial grain and oil group companies and enterprise-oriented grain and oil, and at the same time, support the original leading enterprises to become bigger and stronger and accelerate the transformation and upgrading.

　

Five, accelerate the cultivation of grain brands

With dominant backbone enterprises as the main body, a number of national famous brands with independent intellectual property rights, core technologies and strong production competitiveness will be cultivated through independent innovation, brand management, trademark registration and patent application. Promote brand integration, expand the market share of well-known brands, enhance the core competitiveness of enterprises, and encourage third-party enterprises to provide professional services in brand design, marketing and consulting of grain and oil. Develop a number of geographical indication products and high-quality grain and oil products with Yunnan characteristics, cultivate a number of grain and oil brand-name products with high consumer recognition and high market share, and enhance residents’ consumer confidence in grain and oil products. By 2020, the province’s grain circulation industry will create 30 well-known brands of grain and oil products at or above the provincial level.

Sixth, upgrading the processing industry cluster

Rely on large leading grain and oil processing enterprises, important grain logistics nodes and grain storage facilities to adjust and optimize the layout of grain and oil processing industry. Promote the agglomeration of industrial clusters and parks, and guide the superior production capacity of grain and oil processing to gather in population centers, transportation hubs and logistics nodes. Encourage enterprises to "go global", support enterprises to actively use international resources, carry out foreign investment cooperation, and carry out trade in Yunnan’s characteristic food crops such as small grains, miscellaneous beans and woody oil plants.

Seven, improve the level of scientific and technological personnel.

Improve the talent training mechanism, increase talent education and training, build a training base for the grain industry, and train and introduce talents with high academic qualifications, high skills, knowledge of management and good management by means of entrusting training and introducing talents. Increase investment in science and technology, support the provincial grain and oil research institute and enterprises to take the lead in tackling key scientific and technological problems and transforming achievements, build key laboratories and demonstration bases, strengthen research and development of key technologies for conquering grain and oil and staple food series processing, accelerate the transformation of achievements, and improve the contribution rate of scientific and technological progress.

　

Section IV Vigorously Promote "Smart Yunnan Grain"

Establish a three-level information management system for provinces, cities and enterprises, basically complete the interconnection of multi-link and multi-level massive basic data of the grain industry in the province, gradually realize automatic collection, high concentration, multi-dimensional analysis and data mining of grain-related data, improve the refined, accurate and intelligent level of grain circulation management, improve the overall service level of the grain industry, and promote the transformation and upgrading of the industry.

　

"Smart Yunnan Grain" includes a set of infrastructure, two centers and four platforms. Basically, a modern grain information network system with complete structure, complete functions, safety, stability, information sharing and multi-level linkage has been established, with digital grain-related data as the support, intelligent warehousing as the main business, visual remote supervision as the focus and accurate emergency regulation as the means.

　

　

First, strengthen the construction of supporting software

The basic platform mainly provides the central computer room, basic network, network equipment, server equipment, storage equipment, backup equipment and system software required for system construction and transportation management, unifies construction standards, breaks the phenomenon of "information island" and realizes data exchange and sharing. The construction of operation and maintenance service system includes the formulation, implementation, supervision and inspection, updating and improvement of the overall maintenance plan of grain circulation management data center. Information security system provides security for the whole system from the aspects of physical layer security, network layer security, system layer security, application layer security and system layer security.

Second, the construction of grain data center

Integrate all kinds of business data information resources, build a unified data collection and uploading interface, collect data through each subsystem and collect data from each platform to form a perfect grain data center. Based on the data center platform, it realizes the functions of grain business management, emergency command, macro-control, early warning and forecasting, decision support and so on.

Third, build a macro-control center

Monitor the grain situation in the whole province, and analyze and predict the grain information. When there are large fluctuations in food prices, natural disasters and sudden emergencies, we will provide support for leaders to make rapid scientific decisions at the first time. Usually, it provides macroscopic constructive opinions for grain administration and grain circulation. Build an information platform for emergency supply, realize business collaboration of relevant departments, and improve the ability to deal with emergencies and risks.

Fourth, build four business platforms

The four business platforms include 22 subsystems (platforms), covering four major functions: "digital government affairs, precise business, information commerce and networked services".

　

(A) food government platform

Through the construction of e-government platform, government management, supervision, management and control and services are integrated through information technology, which breaks the limitation of separation of time, space and departments, realizes remote visual management, improves work efficiency and reduces management costs.

(2) Grain business platform

The information operation system covers all the business of grain depot, and realizes the intelligent and accurate operation of grain depot. Remote dynamic supervision of grain reserves is realized by using storage visualization system and remote visual supervision system.

(C) Grain business platform

Build an e-commerce platform, improve the functions of transaction and settlement, form an electronic trading platform that provides high-quality and efficient services for managers, operators, consumers and producers, and provide "online and offline purchase services" to the public by using various forms of electronic stores.

(4) Public service platform

Use Weibo WeChat and other information publishing platforms to run a public service platform, realize information service to the society, and use the grain quality information traceability platform to realize the traceability of grain sources, flow directions, causes and information.

V. Overall planning and step-by-step implementation

Take the strategy of "urgent need first, from easy to difficult, step by step, continuous improvement and phased implementation", and build the "smart grain distribution system" in four years.

　

Six, the decomposition of responsibility, hierarchical construction

The construction of "smart Yunnan grain" is jointly implemented by provinces, cities and enterprises, with clear responsibilities and graded implementation, so as to strive for financial subsidies from the central and provincial governments.

　

Chapter V Investment Estimation

The estimated investment scope of this plan is determined according to the construction scale and content of each classified project in the plan, combined with the composition of similar functional projects and the average project cost in the same period, and estimated after considering the investment of supporting ancillary facilities. The planned total investment is about 13.84 billion yuan (see Annex 6 for investment calculation), and 30% of the funds will be raised to obtain financial subsidies at all levels (except for projects related to business activities of enterprises), and the other 70% will be solved by enterprises themselves (including bank loans and social financing). At the same time, we will actively explore innovative investment and financing mechanisms, broaden financing channels, actively promote the government and social capital cooperation (PPP) model, and encourage and guide diversified market entities to participate in the development of grain circulation industry.

Chapter VI Safeguard Measures

Section 1 Improve the "Six Major Systems" of Grain

Improve the modern grain and oil processing system, logistics system, macro-control system, market system, circulation market supervision system and safety grading responsibility system, and establish a supporting framework for food security in our province. The province’s grain system should proceed from local conditions, study and formulate a modern grain circulation industry plan that conforms to local conditions and is conducive to the production and life of urban and rural residents, the development of grain industry and the safety of grain supply, and incorporate the construction of "six systems" into the local economic and social development plan. According to the local grain resources conditions and the characteristics of bulk grain varieties, grain circulation and grain demand, we will accelerate the optimization and upgrading of the grain industry, and build a comprehensive grain production chain, a circulation consumption chain, a regulation reserve chain, a purchasing and storage supply livelihood chain, a regulation and supervision guarantee chain, a warehousing and logistics basic chain, a processing and transformation industrial chain and a "food security" chain of radiation centers.

Section 2 Strive for Policy Support through Multiple Channels

The grain sector should strengthen coordination and communication with development and reform, finance, taxation, land and resources, planning, housing and urban-rural construction, transportation, industry and commerce, finance and other departments, and actively seek policy support from various channels and ways. It is necessary to make good use of existing policies and strive for financial support, but also broaden its thinking, strive for support in tax, land, interest subsidies and other policy concessions, do a good job in policy implementation, and maximize policy effects. Accelerate the pace of reform and accelerate the construction of grain circulation infrastructure included in the planning scope. Implement preferential policies such as land, revitalize the land resources of state-owned grain depots, support enterprises to retreat from cities to suburbs, strengthen the connection with land and resources departments at all levels, and incorporate various construction projects into the overall planning of local land use; Strive for and improve preferential policies for grain transportation in the region and increase the proportion of bulk grain transportation; Strive for and implement preferential tax policies for enterprises and support the development of key grain logistics enterprises. Give full play to the role of policy banks, encourage them to increase credit support for the development of grain circulation industry, strive to increase the support of commercial banks, and do a good job in building grain circulation capacity.

Section III Innovative Reserve Investment Mechanism

Integrate government behavior and market mechanism, improve the management mechanism of grain reserves, and vigorously develop a new model of mixed ownership construction. From the perspective of the whole society, we should integrate large state-owned enterprises, private enterprises and other social grain storage resources, jointly participate in the construction of grain reserves and the rotation of grain reserves, improve the comprehensive benefits of reserves, encourage and guide qualified multi-market entities to participate in the purchase, sale, processing and circulation of grain, integrate social resources through social participation, and better balance market supply and demand. Vigorously develop mixed ownership, according to the principle of co-construction and sharing and revenue sharing, attract all kinds of capital to build parks through various channels and forms, and cross-hold and integrate state-owned capital and non-public capital, forming a real interest community with capital as a link, jointly resisting market risks, introducing competition mechanism and better facing the market. State-owned enterprises should actively strive for national, provincial and municipal investment subsidies for grain logistics and storage facilities projects, give full play to the guiding role of financial funds, stimulate investment enthusiasm, broaden investment and financing channels, attract social funds to invest in grain circulation infrastructure construction and industrial development through financial subsidies such as investment subsidies, replacing subsidies with awards, subsidizing after construction, and subsidizing loans, so as to form a diversified investment and financing system, realize the integration and development of state-owned capital and other economic components, and give full play to the advantages of various forces to coordinate and protect grain.

Section IV Deepening the Reform of Circulation System

Actively adapt to the new normal of economic development, grasp the current situation of regional grain industry development, recognize the new situation of grain circulation in our province, implement the series of important speeches of the Supreme Leader General Secretary and inspect the spirit of Yunnan’s important speeches, implement the national food security strategy, deepen the reform, transformation and innovation of grain circulation, and promote the reform of the business development model of grain enterprises. Further refine the timetable and road map for accelerating the development of grain circulation industry, so as to achieve task-oriented, project-oriented and responsibility-oriented. Efforts will be made to promote the merger and reorganization of state-owned grain enterprises, support and encourage Provincial Grain Reserve Management Co., Ltd., Yunnan Junliang Group Co., Ltd. and various leading grain enterprises in various places to become bigger and stronger, promote the concentration of assets and resources to advantageous enterprises, and improve the scale of operation. Promote the state-owned grain buying and selling enterprises to actively participate in the land circulation of planting industry, and organize and unite large grain growers, family farms and farmers’ cooperatives to establish a new integrated grain professional cooperative organization with division of labor and mutual benefit, so as to adapt to the changes in agricultural production and management system and the requirements of new urbanization construction.

Section 5 Strengthening Project Supervision and Management

Strengthen organizational leadership and overall coordination, give play to the guiding role of planning in the development of grain circulation industry and the construction of grain storage and logistics facilities, define development goals, refine specific tasks, strengthen supervision and inspection, form a strong cooperation mechanism, and do a good job in the implementation of this plan in combination with the overall requirements of this plan and local conditions. The Provincial Grain Bureau is specifically responsible for the organization, implementation and comprehensive coordination of planning, and the relevant departments at the provincial level carry out their duties and cooperate closely, do a good job in planning, organization, guidance and service, and earnestly implement the management mechanism, work plan, guarantee funds and organization and implementation. Food administrative departments at all levels and relevant units should do a good job in establishing rules and regulations, establish process tracking, execution supervision, information feedback mechanism and regular evaluation system for planning project construction, strengthen project management, strictly plan and coordinate, promote implementation step by step, supervise and manage the whole process of project construction, and take effective measures in time to deal with new situations and problems found, so as to ensure that all tasks and requirements are implemented.

Section VI Promoting Informatization Construction

Actively adapt to the new trends of cloud computing, big data and Internet development, strive to improve the application level of industry information, explore and innovate trading methods, improve the scientific and technological content of grain circulation industry development, upgrade the grade of grain management, build a "digital grain depot" and realize a new leap in industry, technology, quality and efficiency. We will fully implement the project of rejuvenating grain through science and technology, research and develop new technologies, equipment and methods for the innovative development of grain industry, and lead and promote the sustainable innovative development of grain enterprises. Strengthen the contact and cooperation with the financial, industrial and commercial, commercial and tax departments, and establish and improve the settlement, distribution and security system that adapts to the development of e-commerce. Explore and innovate trading methods, support e-commerce, logistics, commerce, finance and other enterprises to participate in the construction of agricultural e-commerce platform, strengthen the connection between production and marketing, promote the marketization of grain circulation, promote the upgrading of grain industry and improve the market competitiveness of grain enterprises through the development of grain e-commerce.

Section 7 Vigorously Promote Grain Saving Loss

We will continue to strengthen the construction of grain storage facilities, popularize new technologies for grain storage, strengthen scientific management of grain after delivery, and effectively improve the ability to save grain and reduce losses. Strengthen the construction of modern grain logistics facilities, promote the "scattered" logistics mode of raw grain, fully implement standardized packaging or container unit point-to-point transportation of finished and semi-finished grain, shorten the transportation cycle, improve the efficiency of grain circulation and minimize transportation losses. Guide processing enterprises to carry out technological upgrading and industrial chain extension, advocate moderate processing, promote the combination of grain, oil and Industry-University-Research, improve the utilization rate of raw grain and comprehensive utilization rate of by-products, and improve the level of grain processing technology. Implement the pilot of staple food industrialization, build a comprehensive demonstration base of staple food processing with regional characteristics in our province, improve the level of large-scale production and distribution, and reduce the loss and waste caused by small-scale production. Use a variety of publicity channels to carry out in-depth publicity and education on grain saving and impairment, and guide the masses to develop healthy, scientific, civilized and economical grain consumption habits.

Section 8 Attach Importance to the Construction of Talent Team

We will fully implement the implementation opinions on the reform of the talent system in the grain industry, thoroughly implement the project of "promoting grain with talents", establish and improve the mechanism of "introducing talents, cultivating talents, retaining talents and using talents", and fully stimulate the vitality and innovation power of talents. Attach great importance to the construction of grain administrative talents, enterprise management talents, professional and technical talents and high-skilled talents, and carry out the training of grain directors and various business backbones at the provincial, city and county levels through the implementation of innovative talent promotion plan, young talent development plan, talent gathering project in industries with distinctive advantages, enterprise management talent training project and professional and technical personnel knowledge updating project. Relying on universities, scientific research institutes and training institutions, we will speed up the training of all kinds of highly skilled talents, intensify continuing education, organize on-the-job training, business knowledge and professional skills learning and training in the grain industry, and conduct skill competitions and emergency drills in a timely manner. Establish and improve the talent incentive and evaluation mechanism, adhere to the two-pronged approach of independent training and multi-party introduction, improve the flexible mechanism of talent introduction, hire outstanding talents at home and abroad to participate in the operation and management of grain circulation, and cultivate a group of professionals with sufficient quantity and excellent quality.

　

Mashan county Student Financial Assistance Service Center staff handle loans for loan students.

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Yesterday, the reporter learned from the Nanning Student Financial Assistance Management Office that in 2022, the acceptance of student-origin credit student loans in Nanning has been officially launched, and the acceptance time is from August 1 to September 30. Students with household financial difficulties who need loans in Nanning can apply for it during this period.

Under the requirements of normalized epidemic prevention and control, in order to avoid the gathering of people, this year, Nanning’s student-origin credit student loans continue to implement the mode of "appointment processing" for the first loan application and "online processing" for the renewal loan application.

Freshmen who apply for loans for the first time at Nanning Household Registration University must complete their registration on the Student Online System of China Development Bank, and make an appointment on the "Nanning Education" WeChat WeChat official account, the relevant county (city, district) Education Bureau (funding center) WeChat WeChat official account or the loan QQ group before they can go to the county-level student financial assistance management department at the place where their household registration is located with co-borrower at a specified time. Students in Nanning’s household registration renewal colleges and universities have passed the online signing process of the student loan system and passed the identity authentication. After the teacher of the county-level student financial assistance center accepts the audit, the renewal contract is signed without going to the scene.

Special reminder:

1. Recently, some self-media propagandists can go to the community to receive an education bonus of 500-3000 yuan with their admission notice and ID card. Please carefully identify the sources of information and consult with the teachers of the graduate high school and the student financial assistance department where the household registration is located. Don’t install and download SMS, MMS, email, etc. with URL links of unknown origin, keep personal and bank account information well, and don’t tell strangers the password and verification code.

2. Before and after the start of school, there is a high incidence of telecommunication and online fraud. There may be fraudsters who promise relatives, friends, teachers or other personnel to send text messages, make phone calls, add WeChat or QQ friends to freshmen to defraud money in the name of granting grants, canceling loans, winning prizes, swiping bills, refunding shopping, recommending financial management, etc., or granting internet consumer loans to lure students into the trap of high loans. Please keep your eyes open and be alert!

3. Borrowing students should establish a sense of repayment in good faith, and pay back on time according to the contract after graduation, so as to avoid affecting personal credit information due to late repayment.

Guide to Credit Student Loan for Students in Nanning in 2022

I. Loan policy

(a) the loan object

Full-time undergraduate students (including second bachelor’s degree students, higher vocational students, preparatory students) and full-time graduate students (including master’s degree students and doctoral students) whose families are in financial difficulties and their income is not enough to support the basic expenses required for students to complete their studies at school.

(2) Loan amount

Full-time college students (including students with second bachelor’s degree, higher vocational students and preparatory students): 1000 yuan ≤ The loan amount applied for by each person per year is ≤ 12,000 yuan; Full-time graduate students (including master’s and doctoral students): 1000 yuan ≤ The loan amount applied for by each person per year is ≤ 16,000 yuan. Loans are used to pay tuition and accommodation fees during school, and the excess can be used to make up for daily living expenses.

Loan Term: The longest loan term will be 15 years according to the remaining academic system, and the longest loan term will not exceed 22 years.

Loan interest and interest rate: during the school period, the interest will be fully subsidized by the government. Interest needs to be paid from the year of graduation, and only interest needs to be repaid within the grace period of 5 years. The loan interest rate will be LPR5Y-30 basis points (i.e. LPR5Y-0.3%) issued by the National Interbank Funding Center authorized by the People’s Bank of China. It will be adjusted once every December 21st according to the latest LPR5Y.

Second, the first loan processing process

(1) Online self-service application

Log in to the online student loan system (https://sls.cdb.com.cn), complete the registration, fill in the personal and co-borrower basic information, and submit the loan application. Students who have passed the pre-application, after printing and signing the Application Form, upload the loan application materials according to the system prompt; Students who have not passed the pre-application and really need to apply for student loans due to family financial difficulties need to fill out the Identification Form for Students with Family Financial Difficulties according to the actual situation, and submit it to the county-level student financial assistance center for examination and handling at the scene.

(B) WeChat WeChat official account appointment (taking "Nanning Education" WeChat official account as an example)

1. Search and follow "Nanning Education" WeChat official account on WeChat.

2. Enter "Nanning Education" WeChat WeChat official account, and click to enter "Service Hall".

3. Find the function of "Student Loan Appointment" in the "Convenience Service" section of the "Service Hall".

4. Complete the study and information filling of the items such as Health Screening Information Form, Learning Loan Policy, Question and Answer on Loan Policy, and Loan Appointment one by one (please pay attention to the correct selection of the outlets and appointment time of the county-level student financial assistance center where your account is located), and then you can complete the appointment.

5. The information about the successful appointment, the list of application materials (admission notice, ID card and household registration book of the applicant and co-borrower, etc.) and the telephone number of the county-level student financial assistance center can be inquired in the "Appointment Record".

6. If you accidentally return to the previous page after making an appointment, you can check whether the appointment was successful in the "Appointment Record" to avoid repeating the appointment.

After the appointment is successful, the borrowing students and co-borrower will bring the original ID card, the original household registration book, the original admission notice (or student ID card) or the online verification report of Xuexin. com, and the Application Form for Student Credit Loan of China Development Bank. Students who fail to apply in advance will also bring the original Identification Form for Students with Financial Difficulties to the county-level student financial assistance center where their household registration is located to sign a loan contract. Finally, report to the university with the Acceptance Certificate, and ask the teachers of the university financial aid center to enter the electronic receipt before October 10 of that year.

Special note: Students and parents who go to the site to apply for the first loan of student loans must hold a green health code, wear a mask and have their body temperature taken before entering the site.

Third, the remote loan renewal process

Students who renew their loans log on to the student online service system (https://sls.cdb.com.cn), and after confirming their personal and co-borrower information, they submit their loan renewal applications, choose the online signing method, and carry out identity authentication. After the identity authentication is successful, the remote loan application is submitted to the county-level student financial assistance center, and the borrowing students do not need to go to the site to handle it, just wait patiently for approval and acceptance. After the county-level student financial assistance center approves the acceptance, the borrower will receive a receipt verification message and can log in to the system to print the contract and the Acceptance Certificate. Students report to colleges and universities with the receipt verification SMS or the Acceptance Certificate, and ask college teachers to enter the electronic receipt before October 10 of that year.

　　[Cultural and Creative Horizon]

　　How do domestic films win audiences with fine products?

　　— — Film market survey in the first half of 2017

　　Guangming Daily reporter Villi

　　According to the latest data, the national box office revenue in the first half of the year totaled 27.17 billion yuan, including 16.71 billion yuan for imported films and 10.456 billion yuan for domestic films. What are the new features of China’s film box office? Why are domestic films inferior to imported films? How should the structural reform of China’s film supply side be promoted? The reporter conducted an investigation for this.

　　ⅰ. The game between domestic and imported domestic films accounted for only 38.5% of the box office.

　　Data In the first half of 2017, the box office of imported films totaled 16.717 billion yuan, and the box office of domestic films was 10.456 billion yuan. In the first half of 2017, the box office of imported films accounted for 61% of the domestic box office. Among them, there are 41 films with box office exceeding 100 million, 17 domestic films and 24 imported films.

　　Specifically, Speed and Passion 8 ranked first at the box office in the first half of the year with 2.49 billion yuan, and Kung Fu Yoga ranked second with 1.75 billion yuan.

　　In the first half of the year, domestic films with strong box office performance were basically concentrated in the Spring Festival file, and then the market leader was domestic films. In addition to the Spring Festival movies, the lack of "explosions" is an important reason why domestic movies are not satisfactory in recent months.

　　Domestic films are not as good as imported films at the box office, especially in March this year. In March, no domestic film grossed more than 100 million yuan, and the market share of imported films reached an astonishing 95.5%, completely monopolizing the mainland film market. In the following months, imported films have been the main box office. At present, among the top ten annual box office, only three domestic films, Kung Fu Yoga, Journey to the West, and Riding the Wind and Waves, occupy three seats.

　　Judging from the distribution of the overall box office interval, the number of films exceeding 500 million yuan in 2017 is very eye-catching, and the number of films exceeding 1 billion yuan reached 8 in the first half of the year, which is close to the achievement of 9 films in 2016 and much higher than the overall level in 2015, 2014 and 2013. This shows that there are many "heavyweight" products in this year’s film, and the performance is particularly eye-catching.

　　According to industry experts, another reason affecting the overall box office in the first half of the year is the asymmetry between the number and the single box office performance. In 2017, the fantasy genre took the lead with 470 million yuan, followed by action movies with 420 million yuan. Among the domestic films released, the top three types were comedy, thriller and love. As an action and science fiction film with obvious pull-up effect, subsequent domestic films need to make more efforts.

　　Not long ago, a movie "Transformers 5: The Last Knight" kicked off the summer movie file in 2017. Facing the upcoming summer file, domestic films are eager to try, and domestic and imported films will usher in a new round of game.

　　Ⅱ. Race between Speed and Quality. The effectiveness of film supply in China needs to be improved urgently.

　　Data The box office of Chinese movies was in 2003— During 2010, it took 8 years to increase from 900 million yuan to 10 billion yuan; It took three years to grow from 10 billion yuan to 20 billion yuan; From 20 billion yuan to 40 billion yuan, it only took two years. The growth of demand has led to the rapid growth of domestic films. In recent years, the number of domestic films has grown from less than 100 to more than 900, and the number of screens has grown from more than 3,000 to more than 40,000, with a rapid growth rate.

　　From a certain perspective, speed and quality are inherently a contradiction. While seeking speed, quality growth is easily overlooked.

　　"In 2016, the domestic box office was 45.7 billion yuan, and the overall box office growth slowed down, increasing by 3.7% year-on-year. In 2016, there was a negative growth in seven months. The first half of this year is coming to an end, and the growth of box office in China is still in a stalemate, especially from 3 to 3— — In May, overseas imported films occupied an absolute advantage, taking away more than 70% of the box office in March, April and May respectively. " Ren Zhonglun, Chairman and President of Shanghai Film Group, pointed out that the data shows that the demand for China films is growing, the supply is growing faster, and the availability of supply is declining.

　　2017— According to the Analysis Report on the Present Situation and Development Prospect of China Film Industry in 2022, in 2016, there were 1,612 new cinemas and 9,552 new screens in China. In 2016, the total number of screens in China has reached 41,179, surpassing the United States to become the country with the largest number of movie screens in the world.

　　The number of movies in China has increased, and the scale of cinemas has expanded, but the satisfaction of the audience and the satisfaction of demand have been reduced.

　　There is no increase, in fact, the efficiency of each cinema is also declining. How to speak with content and how to keep the audience in their seats with good stories has become an important issue and test for industrial development.

　　Experts pointed out that at present, domestic films mainly face three problems: one is the availability and quality of supply, the other is that the types are not diverse enough, and the most important thing is the lack of film and television works that can impress people and resonate with everyone.

　　"Socialist films with China characteristics should be made in Do not forget your initiative mind, and the excellent historical tradition, cultural accumulation and basic national conditions of China films should not be forgotten. The film should spread progressive ideas, inspire people and improve the quality of the Chinese nation. This is the initial intention of the film. " Chengxiang Zhong, the former vice chairman of the China Federation of Literary and Art Circles and a famous literary critic, pointed out at the film "Home" seminar a few days ago that we have shot a large number of films with major themes, but most of them are not aesthetically pleasing and artistic, so they cannot infect people or attract people. Without attraction and appeal, they lack communication power.

　　"China movies are not short of stories at first, nor are we unable to tell stories. I think stories and cultural creation have always been China’s strengths." Ren Zhonglun said that we are short of good scripts, talents and directors, and our comprehensive ability needs to be improved.

　　In the view of Jiang Wei, executive director of Gravitation Film and Television, it is not urgent to be a content industry: "If you invest in movies or content, if a fast-forward and fast-out method may not be suitable for this industry, this industry still needs to sink down and make a movie. Good things are made, not robbed. "

　　Ⅲ. Paradox between Great Powers and Powerful Countries; Domestic films should achieve breakthroughs with fine products.

　　Data In 2016, the total number of domestic films was 944, and 334 films were shown in cinemas. However, only 15 films scored more than 7 on Douban, and the film industry in China needs a "tempering". In 2016, China only watched movies once per capita, while North America saw 3.7 times. China has 30 screens per million people, while North America has 121 screens.

　　Faced with the growth of cinema and box office market, many people ask whether the number of movie screens in China is saturated.

　　"It is too early to talk about saturation at this point in time." Yu Xin, general manager of Dadi Cinema Group, pointed out that there is still a lot of room for growth in the number of screens and box office market in China in the future. We have just passed a rapid growth period and will enter a stable and relatively mature growth period, which has caused a mismatch between supply and demand.

　　After sturm und drang in the past few years, the film industry in China ushered in a turning point in 2016, with the growth rate dropping to single digits, and the once frenetic development instantly fell to freezing point. Correspondingly, the stock price of individual stocks in the film and television industry has collapsed, and film and television capital has entered a cold winter.

　　Ren Zhonglun believes that the cold winter of the film and television industry is due to the problems of shoddy production, single type and capital drive, and the lack of Wrestling! Dad, a movie that really touches people’s hearts and resonates. "Our supply has been growing, but the effectiveness of supply is declining. What we need to think about is how to improve the quality, effectiveness and rationality of the film supply structure, and how to make the film industry in China ‘ Pain point ’ Become ‘ Highlight ’ 。” Ren Zhonglun said.

　　Ren Zhonglun takes a set of data as an example to analyze. In 2016, the total number of domestic film productions reached 944, only one step away from the annual output of 1,000. Among them, 334 were shown in the cinema. China is already a big movie country, but "big" doesn’t mean "strong", and it lacks high-quality movies that can really satisfy the audience and classic works that can be remembered by the audience.

　　"Domestic films should respect the audience." Wang Zhonglei, vice chairman and CEO of Huayi Brothers, said that movie audiences in China are not young people who just want to entertain and don’t think, as described in big data. Their taste and judgment have been improved rapidly in recent years. Facing the slowdown of box office growth and the pressure of overseas blockbusters, there is only one way for China films to make a breakthrough, that is, to produce truly high-quality films and meet the demand of China film audiences for good films.

　　Guangming Daily (July 9, 2017, 07 edition)

　 　 Special feature of 1905 film network After eight years of sharpening the sword, The Assassin Nie Yinniang directed by Hou Xiaoxian has kept fans waiting for too long. Many people went to see Nie Yinniang for the fascination of "seeing Hou Xiaoxian on the big screen". Once again, he has appeared intensively in front of the media. He is 68 years old this year, and his face even shows the kindness of the elderly. However, his tone of speaking is still like taking the lead, and his tone is humble and peaceful but reveals sharp and heroic.

　

　　　 Back in 1997, the French director olivier assayas shot The Portrait of Hou Xiaoxian. Fifty-year-old Hou Xiaoxian, with clashing hair and a slight camel on his back, chewed betel nuts and smoked cigarettes. He talked with his neighbors and made tea, sometimes as cute as an urchin, sometimes full of piqueness, and sometimes talked about his inner loneliness and lamented his loss. As the leader of Taiwanese new films, Yang Dechang has long since passed away, and now only Hou Hsiao-hsien still inherits the mantle of China traditional culture as a mainstay.

　

What influenced his film style?

　

　　　 Tsui Hark once teased Hou Xiaoxian at the Hong Kong Film Festival held in Beijing recently: He talked about shooting martial arts for many years, and it was in the 1980s that he finally made his first film, which is also amazing. "Yes, Hou Xiaoxian wanted to shoot martial arts for 30 years, and for 8 years, the film was so full of classical Chinese and special amorous feelings of restoring history. In fact, this has something to do with his film style and obedience to classical legends. In the final analysis, Hou Xiaoxian loves reading too much.

　

　　　 I remember that when Zhu Tianwen, Hou Dao’s good partner, recalled seeing him for the first time, he said that he especially liked Kuniko Mukoda’s prose, and he was surprised. "The film industry can also read books!" Director Hou Hsiao-hsien, who has a rebellious spirit in the Jianghu, believes that he is a scum, but he has been fond of reading since childhood, and he reads what he catches, and the amount of reading is amazing. Since the fifth grade of primary school, Hou Xiaoxian has been fascinated by the world of martial arts novels, loved Jin Yong’s works most, rented all the bookshops near his school and home, and read all the martial arts rentals. It’s really a voracious reading. When he was in middle school, he began to read Japanese martial arts. When there was nothing to see after reading books and Hong Kong Kung Fu martial arts films, he had to plunge into the legend of the Tang Dynasty and continue to look for the ideal romantic excitement in the world of chivalrous men and recluses.

　

From Shen Congwen to Nie Yinniang, the legend of the Tang Dynasty has been brewing for 30 years

　

　　　 Hou Hsiao-hsien once mentioned Shen Congwen again and again in interviews, because he finally knew clearly how to make a film after reading Autobiography of Congwen recommended by Zhu Tianwen, which confirmed the changes he made in The Man from the Wind Cabin, and this film touched Jia Zhangke, a young man in the town, and made Xiaowu and Platform many years later. Driven by writing, Hou Hsiao-hsien maintained the mode of co-creation with literati for decades, and his partner with Zhu Tianwen became a beautiful talk in the circle. Later Acheng and now Haimeng Xie joined in, which shows Hou Hsiao-hsien’s respect for literature.

　

　　

　　　 According to Hou Hsiao-hsien’s experience, it seems natural to shoot Nie Yinniang the Assassin. In 1975, Hou Hsiao-hsien wrote the first play "The Peach Blossom Woman Fighting the Duke of Zhou", which was adapted from Yuan Zaju, and the second play "The Engagement Hall" came from the novels of the Tang Dynasty. He loved China’s folk art so much that he turned Taiwan Province’s puppet show into the legendary "Dream of Life" and put Zhang Ailing’s annotation and translation of the Qing novel "Flowers on the Sea" on the big screen, which made people fascinated by the exquisite tea, soup and hairpin in that lost time.

　

　　　 "Assassin Nie Yinniang" comes from the Tang Dynasty legend "Tai Ping Guang Ji". The original text is only a thousand words. As early as the 1980s, Hou Xiaoxian wanted to shoot Nie Yinniang. This name has been brewing in his mind for nearly 30 years. Wen-Ying Huang, his imperial art director, said: "Hou Dao first closed himself for a year, studied the history of the Tang Dynasty, and joined the screenwriter work in Zhu Tianwen and Haimeng Xie in the summer of 2009." . After years of polishing by Hou Hsiao-hsien, Zhu Tianwen, Acheng and Haimeng Xie, the script "Nie Yinniang the Assassin" with only 35 scenes and 8,000 words was finally formed.

Hou Xiaoxian’s Unique Martial Arts: Just for "Waiting for the Cloud to Arrive"

　

　　　 The immersion of Tang legends and martial arts novels not only endows Hou Xiaoxian with a natural chivalrous spirit, but also allows him to create a unique and Chinese chivalrous world. Shu Qi said that the director always waits when filming, and the long wait is only for the rising of a mountain fog. Hou Xiaoxian should not rely on the special effects in the later period, but want the emotional atmosphere in real time and space to diffuse naturally.

　

　　　 This way of filming continues the spirit of his idol Akira Kurosawa’s "waiting for the clouds to arrive", which is rare in today’s hurried world, so it stretches out the beautiful pictures of there seems to be no one on the empty mountain and and yet I think I hear a voice. In his swordsmen’s imagination, it’s not the satisfaction of the sword, but the absolute loneliness without the same kind, so don’t expect to see the complicated moves in traditional swordsmen’s films in Nie Yinniang, but kill yourself with one knife after a long wait, and compress time into zero degree space in an instant.

(text/cacao (tree)42）

CCTV News:According to "Voice of Cultural Travel" in WeChat official account, recently, 10 departments including the Central Propaganda Department, the Central Network Information Office, the Foreign Affairs Office of the Central Committee, the Ministry of Foreign Affairs, the Ministry of Education, the Ministry of Public Security, the Ministry of Civil Affairs, the Ministry of Culture and Tourism, the State-owned Assets Supervision and Administration Commission and the General Administration of Market Supervision jointly issued the Notice on Further Strengthening the Standardized Management of Forum Activities, and put forward 10 suggestions for forum activities (including forums, summits, annual meetings and other forum-like meetings) held by various subjects to the public.

"Notice" requires that forum activities must adhere to the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, practice socialist core values, abide by relevant laws, regulations and policies, and ensure correct political orientation, value orientation and public opinion orientation. All kinds of social subjects holding forum activities should be registered according to law and have legal status. Enterprises and social organizations that are not legally registered or have no actual undertaker may not openly hold forum activities for the society. The names of forum activities should be accurate, standardized and be worthy of the name, and the words "China", "China", "the whole country", "the world", "summit", "high-end" and "peak" should not be used at will. The theme setting of forum activities shall not exceed the responsibilities of the organizer, and the establishment of sub-forums, sub-forums and parallel forums shall closely focus on the theme of the main forum activities.

The "Notice" emphasizes that on the one hand, we will severely crack down on all kinds of illegal activities in forum activities, focusing on cracking down on illegal activities such as forum activities, "cottage" forum activities, and fraudulent wealth collection in the name of forum activities, clarifying the responsibilities of various regulatory departments and forming a long-term crackdown mechanism; On the other hand, we will encourage and support the legal compliance forum activities, and create a number of exemplary and leading brand forum activities by strengthening publicity and promotion, providing business guidance and giving praise and rewards.

The "Notice" puts forward specific requirements for social organizations, party and government organs and their directly affiliated units to hold forum activities, and further clarifies the responsibilities of the competent host, territorial management and industry management. The "Notice" puts forward requirements for the venue providers and publicity and promotion platforms of the forum activities, and at the same time emphasizes the need to strengthen credit management and social supervision, and bring the subjects who hold forum activities in violation of laws and regulations and cause adverse social impacts into the scope of credit management, give priority supervision, and encourage all sectors of society to complain and report and safeguard their rights according to law.

Since March this year, the Propaganda Department of the Central Committee, the Ministry of Culture and Tourism and other departments have jointly deployed a nationwide special clean-up and rectification work for forum activities. All localities and departments have earnestly implemented and actively cooperated, cracking down on a number of illegal activities, and the chaos of forum activities has been effectively curbed. The purpose of issuing the Notice is to consolidate the results of clean-up and rectification, continuously crack down on illegal activities, further standardize management, continuously improve quality, and give full play to the positive role of forum activities in economic, social and cultural development.

Notice on Further Strengthening the Standardized Management of Forum Activities

Departments (bureaus) of culture and tourism of all provinces, autonomous regions and municipalities directly under the Central Government, Party Committee Propaganda Department, Party Committee Information Office, Foreign Affairs Office, Education Department (Education Committee), Public Security Department (Bureau), Civil Affairs Department (Bureau), State-owned Assets Supervision and Administration Commission, and Market Supervision Bureau (Department, Committee):

In recent years, forum activities have played an important role in promoting economic and social development and ideological and cultural exchanges, but at the same time, there are also some problems such as fake official institutions and formal organizations holding "cottage" forum activities, illegally carrying out appraisal and commendation activities, illegally charging fees to collect money, arbitrarily naming them as high-standard names, overlapping themes and vague content, which have caused waste of economic and social resources, disrupted market order and harmed the legitimate interests of the people. In order to further crack down on illegal activities and standardize the management of forum activities, the following work requirements are put forward for all kinds of forum activities (including forums, summits, annual meetings and other conference activities with forum nature) held by various subjects to the public.

First, adhere to the correct orientation. To hold forum activities, we must adhere to the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, practice socialist core values, and abide by relevant laws, regulations and policies. Organizers should earnestly perform their main responsibilities, strengthen the audit of the content of the event and the management of the whole process of the event, ensure that the forum activities adhere to the correct political direction, value orientation and public opinion orientation, strive to improve the quality of the forum activities, and give full play to the positive role of the forum activities in economic, social and cultural development.

Second, standardize the main body, name and content of forum activities. All kinds of social subjects holding forum activities should be registered according to law and have legal status. Enterprises and social organizations that are not legally registered or have no actual undertaker may not openly hold forum activities for the society. The names of forum activities should be accurate, standardized and be worthy of the name, and the words "China", "China", "the whole country", "the world", "summit", "high-end" and "peak" should not be used at will. The content of forum activities should focus on the center, serve the overall situation, pay attention to quality and effectiveness, and the theme setting should not exceed the responsibility of the organizer. The establishment of sub-forums, sub-forums and parallel forums should closely focus on the theme of the main forum activities.

Third, severely crack down on all kinds of illegal acts. Focus on cracking down on illegal activities such as forum activities held by unregistered subjects to the public, "cottage" forum activities, and fraudulent wealth collection in the name of forum activities. Public security departments crack down on illegal fund-raising, illegal business, pyramid selling, fraud and other illegal and criminal acts according to law. Market supervision departments strictly investigate and deal with illegal charges and false propaganda in forum activities. Civil affairs departments severely crack down on all kinds of illegal social organizations that hold forum activities, and investigate and deal with social organizations that violate laws and regulations on the registration and management of social organizations in holding forum activities according to law. The competent department in charge of commendation and awards shall take measures such as stopping the activities, investigating and dealing with them according to law, ordering rectification, and investigating the responsibilities of relevant personnel.

Fourth, standardize social organizations to hold forum activities. Social organizations holding forum activities shall perform internal working procedures in accordance with the articles of association and perform relevant procedures in accordance with the relevant provisions of their competent units. The theme of the forum should conform to the purpose and business scope stipulated in the articles of association; In cooperation with other units to hold forum activities, it is necessary to strengthen the audit of the qualifications and capabilities of the cooperative units and strengthen the supervision and management of the whole process of the activities; Not only in name, not involved in management, not to cooperate with illegal subjects to carry out activities.

Five, standardize the management of party and government organs and their subordinate units to hold forum activities. In addition to the forum activities decided by the State Council of the CPC Central Committee, the party and government organs and their directly affiliated units shall strictly perform the approval procedures when holding forum activities. Provincial and ministerial party and government organs, people’s organizations, and social organizations approved by the State Council to be exempted from registration to hold new forum activities should be reported to the CPC Central Committee and the State Council for approval; The party committees and governments of all provinces (autonomous regions and municipalities) are responsible for examining and approving the forum activities held by regions, departments and units below the provincial level in the region; The central and state organs, people’s organizations and social organizations exempted from registration with the approval of the State Council are responsible for examining and approving the forum activities held by their subordinate organs and directly affiliated units. Establish a reserved list of forum activities by classification, and implement record management for forum activities within the list. Party and government organs at all levels and their directly affiliated units will no longer hold forum activities outside the reserved list in principle. It is really necessary to add, should be strictly examined and demonstrated, according to the procedures for approval into the list management. The examination and approval of the forum activities of the party and government organs and their directly affiliated units shall follow the principles of total control, strict scale control, strict economy, and practical results, so as to prevent formalism and extravagance. Implement the spirit of the eight central regulations and their detailed rules, and standardize party member leading cadres to attend forum activities. Foreign-related forum activities shall be handled in accordance with the relevant regulations on foreign affairs management, and party and state leaders, other leading cadres and important foreign guests shall be invited to attend the forum activities.

Six, encourage and support the legal compliance forum activities. For forum activities with standardized organization, correct orientation, excellent effect and great influence, all localities and departments should support them by strengthening publicity and promotion, providing business guidance, giving praise and rewards, etc., and create a number of exemplary and leading brand forum activities to help forum activities play an active role in the development of high-quality services.

Seven, the implementation of the host responsibility and industry supervision responsibilities. The organizers of the forum activities should earnestly fulfill their main responsibilities, strengthen the management of the whole process of the forum activities, and formulate emergency plans to ensure the healthy and orderly development of the activities. The central and state organs should strengthen the standardized management of forum activities held by their subordinate units, and the competent departments of forum activities in all provinces (autonomous regions and municipalities) should earnestly perform their responsibilities of territorial management of forum activities, improve the working mechanism, improve the management system, and strengthen the standardized management of forum activities held by various subjects in the region. All industry management departments should strengthen the business guidance and industry supervision of the forum activities in this industry and this field.

Eight, strengthen the standardized management of the main body of the venue. The main body of the forum venue shall not provide convenience for illegal forum activities. Before signing a contract and providing services, the identity authenticity and legality of the main body of the forum activities shall be verified, and the forum venue shall not be provided for the main body that has not been legally registered. Found that there are illegal clues, should promptly notify the relevant departments.

Nine, standardize the media platform to promote the forum activities. News media, website platforms and public accounts shall not publicize or report illegal forum activities, or advertise or provide communication channels for them; In order to check the information content related to the forum activities, we have to publicize and exaggerate the publicity.

Ten, strengthen credit management and social supervision. For the main body that holds forum activities in violation of laws and regulations and causes adverse social impact, in addition to dealing with it according to relevant laws and regulations, the relevant competent departments should bring it into the scope of credit management. All relevant departments should promote information sharing, and focus on the supervision of forum activities and organizers with bad credit records. Smooth channels for reporting complaints, encourage the broad masses to actively participate in the activities of the forum to crack down on violations of laws and regulations, and encourage the organizers of the compliance forum to safeguard their rights and interests according to law.

All localities and departments should further improve their political stance, conscientiously implement the spirit of this circular, strengthen their responsibility, build an efficient and orderly working mechanism in accordance with the requirements of overall coordination, graded responsibility, classified management and linkage between the upper and lower levels, strengthen organizational leadership, compact responsibilities at all levels, adhere to problem-oriented, treat both the symptoms and the root causes, and make precise policies to promote the healthy and orderly development of forum activities.

Editor’s lead: Nowadays, more and more people keep pets, and various offline pet services are also developing in full swing. However, online pet apps are all outstanding. Why is this? Is online pet demand a false demand? In this paper, the author selected Boqi Pet and Chongming two apps, both of which focus on shopping malls and social interaction, and made an analysis and comparison. Let’s take a look.

When the material foundation reaches the corresponding level, the spiritual needs become particularly prominent. In a modern society with relatively perfect materials, people often need spiritual comfort in different ways. It is worth noting that more and more urban residents choose to keep pets as their spiritual sustenance.

The number of urban residents keeping pets exceeds 100 million, and pet services such as offline pet shops and pet hospitals are developing in full swing, but online pet apps have been developing for a long time. After years of failed online pet apps, many people and even investors think that "pet apps, especially pet social apps, are false demands".

Is this really the case? I hope this analysis of competing products can provide readers with some thinking reference.

According to the analysis and prediction of Ai Media’s White Paper on Pet Industry Consumption in China, the scale of pet industry in China will reach 348.8 billion yuan in 2021. In recent years, the scale of pet industry will continue to expand, and it is expected to reach 445.6 billion yuan in 2023. The scale of pet industry is expanding rapidly, and the market development prospect is improving.

In the pet industry, pet food accounts for 40%, followed by pet medical treatment, aquarium exotic pets, pet service, pet supplies and pet trading. Pet basic services occupy an absolute position in the industry, and the deep-seated consumer demand of pet owners has not yet matured. The forms of pet service are becoming more and more abundant. With the upgrading of residents’ consumption and the change of pet concept and pet role, the pet service industry will grow steadily.

According to Ai Media data, in 2021, the age distribution of pet owners is between 85 and 95, and the age level is younger. There are more female owners than male owners, reaching 61%; The academic background is mainly undergraduate, which can reach 74%; Most pet owners are married with children, reaching 61%.

According to the data of Ai Media, in the investigation of pet-keeping motives, 90% of pet owners keep pets for emotional motives such as adding interest, decompressing and relieving loneliness. Heavy work constantly squeezes the lives of modern people, and pets can bring more happiness to people and help modern people to relieve stress and loneliness.

Most of the pets are friends and family members with companionship function, and 20% of pet owners regard their pets as children, and cultivate love through similar parenting relationships.

From the above, it can be further concluded that pet owners are mainly young people with high education and spending power. They generally keep pets for emotional motives and can give them care to some extent.

It can be concluded from the above data that at present, the pet industry is still dominated by entities, and the development trend of online main business is homogeneous, leaning too much towards shopping malls. Pet app is still in the exploration stage, and its functions are mainly limited to: drying (sharing status), purchasing (consulting pet diseases, pet breeding experience, etc.), buying (purchasing pet products), and shopping (O2O, online diversion to offline).

Generally speaking, the pet APP market is a relatively blank market, and an APP with quality and connotation that can satisfy pet lovers in all aspects has not yet come out.

According to the current development status of the pet industry and the development trend of content socialization, this paper selects Boqi Pet and Chongming, both of which focus on shopping malls and socialization, to analyze and try to explore the current living conditions of pet apps.

In the function of the mall, the construction of Boqi Pet Mall is more perfect, covering all aspects of pet goods, and at the same time, adding interest to the mall through various activities; However, Chong Ming is slightly inferior, with key functions but not enough interest and classification science.

To a certain extent, this is due to the different positioning of the two. Chong Ming started in the community and spent more energy on community construction. The mall is currently in its infancy; The primary goal of Boqi pet is to build a shopping mall, which is qualitatively different from the rationality of functional partition and the beauty of page design.

The community construction of Chong Ming is based on the possible problems of pet owners at all stages, but the classification is too detailed and does not have a certain general classification. Boqi pets pay attention to the construction of classification, and add dynamic recommendations based on five major sections. Although it has generalization and beauty, there is no qualitative breakthrough in functional construction.

At present, the biggest problems of the two are: low willingness of users to participate in the community, low intensity of interaction, and users’ dependence on their pet community is far lower than other social media.

Boqi pet:

Pet Ming:

1) Boqi pet

Advantages:

• Interest recommendation, know user preferences in advance, and make targeted recommendations.
• You can skip directly without choosing a pet.

Disadvantages:

• The location permission query does not set the Disagreement option.
• Mobile phone number must be bound.
• There are many kinds of pets, but they are incomplete

2) Chong Ming

Advantages:

• The registration page is soft and friendly.
• There are fewer registration processes.
• Multichannel login

Disadvantages:

• High entry threshold, only for people with cats or dogs.

Boqi pet operation mode:Open the channel between private domain and public domain, public domain customers are oriented to private domain, and attach importance to high-value users in private domain; Multi-channel combination of innovation, reaching different types of users, so that the efficiency of innovation is the highest; Three-step operation:

1. Savage growth stage: all users are indiscriminately drained to the private domain traffic pool, and the number of users increases sharply.
2. Classified operation stage: classified and layered operation according to user tags.
3. Strategic operation stage: At present, we use all resources, combine public domain and private domain to run business, and pay attention to the opening of the whole platform and the management of users’ whole life cycle.

Chong Ming operation mode:Focus on community advantages, export community content through multiple channels, and attract users with independent brands as the core.

Summary:Boqi Pet and Pet Ming operate in two different ways. Boqi Pet adopts the strategy of giving priority to private domain traffic, converting users to private domain through various public domain channels, and operating the brand in all directions. Boqi Pet APP is only a part of its private domain.

Recently, Chong Ming’s operation focused on expanding its own brand and strengthening the construction and promotion of its own brand. However, in reality, the operation began to gradually withdraw from the social platform. Take Chong Ming’s recent Weibo as an example, the time was fixed on November 18, 2021.

Boqi pet:Ensure the largest traffic entrance and integrate all available resources. There are Tmall, JD.COM, Tik Tok, bilibili, Xiaohongshu, Douban, Zhihu, Weibo and other entrances online; There are shops and exhibitions exposed offline; In addition, there are advertisements in the circle of friends.

Pet Ming:Multi-channel social media put in content, major application markets went online, and launched their own pet products brand of the same name "Chong Ming".

Summary:Boqi pets improve their exposure through high coverage and high frequency promotion mode. However, the promotion of pet Ming is weak, and there are many ways to promote it, but the form and frequency of promotion are far less than that of Boqi pet.

The promotion of both on social platforms is based on cute animals (that is, community content), but there is no breakthrough construction in the APP community, and the traffic attracted is also lost in a short period of time.

Both Boqi Pet and Chong Ming are profitable by selling goods in shopping malls, which are too single and lack of interest, and the replacement rate by large shopping platforms is high.

According to Ai Media Consulting, there are three typical business models of Internet pet service: pet e-commerce model, pet community model and pet online to offline.

At present, different enterprises adopt different modes, some adopt a single mode, and some adopt a mixed mode (adopting two or more modes, such as e-commerce+community, community +O2O, etc.). In addition, it also includes pet medical treatment (mainly online consultation, taking JD Health Pet Hospital as an example), intelligent hardware, pet consultation platform and pet store management system.

As far as the current Internet pet service is concerned, pet e-commerce has an absolute advantage, with large-scale online shopping platform and old pet e-commerce brand "Boqi Pet" as the main force in the industry. According to relevant data, the market share of the top five domestic brands is less than 20%, and the platform brand effect is even greater.

In the composite mode, all platforms have adopted the mode of e-commerce+community+medical care. No matter what the initial development is, in the construction process, the development direction is biased towards e-commerce, and the pet shopping market of the immature non-large online shopping platform is further divided.

In the market competition, the competitors of a single e-commerce development platform are far from their own homogeneous platforms, but those online shopping malls (Tmall, JD.COM, etc.) that have already occupied an absolute position in the shopping market.

On April 14th, 2022, Boqi Pet (BQ.US) received a letter from NYSE on April 5th, informing the company that its total market value and shareholders’ equity were lower than the compliance standards of NYSE. It is not known whether the platform economy developed by the single and independent pet mall can continue its previous glory, but the author believes that the difficulties faced by the relatively single pet mall development model will only become more and more severe.

In the process of searching the information of pet socialization, I found some interesting views on pet socialization.

Pet socialization = pseudo-demand?

In the public information arrangement of Tencent.com in 2019, we can see that after 2012, the online platform focusing on pet socialization, after experiencing the entrepreneurial fever and investment fever, the overall living situation is not optimistic.

So, is pet socialization really a false demand?

I don’t think so. On the contrary, it should be the core of a pet internet service construction, but there is no effective construction experience in the market at present.

1) community access is strict, and effective interactive crowds are isolated.

In the process of understanding these social apps containing pets, the author found that community designers set strict access to the community. Take the community of Boqi Pet and Weibo, a pet blogger in Weibo, for example, this featured recommendation of Boqi Pet has only won 16 likes, while the blog post of the pet blogger published just four hours ago can get 6000+ likes.

What the community needs after all is interaction. Without interaction, the community can only be a stagnant pool. How can we talk about further development? In the construction of pet socialization, the entry threshold is generally too high, but in reality, it is often some "cloud pet parents" who interact with dynamic publishers.

In the first step of entering the community, this group of people with great power is isolated. To a certain extent, it not only reduces users, but also weakens the enthusiasm of pet users for dynamic output. The demand for the platform by pet owners is naturally much lower than that of other social platforms.

2) The community construction is homogeneous, and the platform community is highly replaceable.

From the following survey data, it can be seen that in 2021, users interested in pets in China showed great concern about pet topics, but the attention channels were concentrated in comprehensive social apps such as Tik Tok in Weibo.

Modern social interaction needs to be unique. Zhihu is famous for its knowledge-based social interaction, and Douban is famous for its group social interaction. What kind of attitude should pet social interaction take in the public view?

The author believes that "pet socialization" should be redefined. The definition of pet socialization given by most pet community apps on the market is: pet socialization refers to the socialization of pet owners with other pet owners by posting dynamic and private messages. Social ways are single and boring.

According to relevant reports, the behavioral motivation of pet owners to share the news is often to get attention and evaluation, and they have certain exclusive psychology. It is often the pet lovers who can give their pets the most initiative.

Therefore, the concept of pet socialization needs to be redefined by relevant practitioners.

The author believes that pet socialization needs to be discussed through three questions, that is, who socializes? Socialize with who? How to socialize? Pet socialization includes four subjects, namely, pets, pet owners, other pet owners and pet lovers. Social behavior needs to be further explored based on these four aspects.

Can pets socialize with pets, and can pets socialize with other pet owners? How do pet owners socialize? How do pets connect with pet lovers? In the social process, what form can’t be achieved by external social functions and is irreplaceable?

When there is a real platform to clarify the relationship between them and build channels between them through appropriate forms, it will naturally usher in the prosperity of pet socialization.

At present, the online pet service market is still in the primary stage, with scattered industries and low industry concentration, and lacks a lasting one-stop pet service platform. Resources are scattered on various platforms, and it is necessary to run step by step to meet the needs of pets. Pet owners are miserable.

The author believes that online pet service is still a blue ocean at present, and whoever occupies a place in the pet social ecosystem first can become the leader of online pet service first.

Note: All the above are the opinions of new learners. If there are any mistakes, please correct them.

　

This article was originally published by @noora. Everyone is a product manager. It is forbidden to reprint without permission.

The title map comes from Unsplash and is based on CC0 protocol.

　　Jimu journalist Zhan Shuo

　　Recently, the female online celebrity "Touge" was killed in a car accident while driving a motorcycle in Chongqing.

　　The live video shows that the "head brother" wore a full helmet, but the lower body did not see the relevant protective gear. Witnesses said that the "head brother" was unfamiliar with the local road conditions and crashed into the wall after driving into the tunnel at high speed, causing an accident.

　　According to public reports, in the past year, many motorcycle online celebrity have passed away due to traffic accidents.

　　Some motorcycle enthusiasts said that many riders drive motorcycles and lack awe of safety. What they care more about is the traffic of motorcycle videos. Instead, it ignores the safety that should be put in the first place.

　　Many riders who were injured during riding also warned: "A car accident may make you lose the opportunity to start all over again."

　　There was an accident in online celebrity with 12,000 fans.

　　In the video of the driving recorder, a motorcycle quickly overtook from the right.

　　In the following time, the video image entered the tunnel. In the tunnel, you can see someone lying on the ground. Near the tunnel entrance, several motorcycles stopped at the roadside, and the riders ran back to the tunnel.

　　In the photos of the traffic accident scene released by netizens, the motorcycle is across the lane in the tunnel, and a female rider is lying on the ground without moving. The picture shows that she is wearing shorts, no protective gear is seen on her legs, and one leg is obviously bruised.

　　An insider said that the accident occurred at about 4 pm on September 15, in the underpass tunnel of an overpass in Chongqing. The woman who fell to the ground was online celebrity, a motorcycle from Henan Province. She came to Chongqing with her boyfriend and other riders this time, preparing to participate in this year’s Chongqing Motor Expo.

　　"Boss" is riding (Source: Network)

　　On the 18th, Jimu journalist called the police in the area where the incident occurred, but no response was received about the accident. According to media reports, the staff of Chongqing Public Security Bureau confirmed that there were related traffic accidents.

　　After the incident, the account of a video platform of "Touge" has been displayed as private, and the account nickname, avatar and personal cover have been changed.

　　On the day of the incident, the online biography was a social account of the boyfriend of "Touge", saying, "She got a driver’s license last year and her driving skills are quite good, but I really didn’t value her. Now things have gone wrong, and it’s too late to say anything."

　　Lessons learned from broken clavicle by experienced riders.

　　According to public reports, over the past year, a number of "motorcycle online celebrity" have been killed in traffic accidents, including "Zhuang Muqing", "Xiaoyu loves to eat fish" and "Liu Fugui", most of whom are young people in their twenties.

　　For the accident of "Boss", Ms. He, who has many years of riding experience, told Jimu journalists that according to the existing online videos and other information, it may be caused by unfamiliar road conditions and too fast speed. "I have ridden in Chongqing. The road conditions there are very complicated and there are many corners, and it is either uphill or downhill. There are certain requirements for the rider’s skills."

　　Some netizens said that the "head brother" was trying to catch up with the team in front, causing his own speed to be too fast. In this regard, Ms. He said that riding must have its own rhythm, and the riding speed must be determined according to the displacement, performance and driving ability of its own vehicle. "He can control the ride to 100 mph, but I can’t control it, so ride 80 mph. There is no need to be brave."

　　Social media account of "Touge" (Source: Internet)

　　Ms. He told Jimu journalists that once riding an accident, you may lose the chance to start all over again. Just two days ago, Ms. He just had an operation and took out the steel plate fixed at the clavicle last year.

　　In June last year, when Ms. He was riding a scooter of others, she was unfamiliar with the condition of the car, which led to a collision with a taxi that forcibly changed lanes. "At that time, the brakes of the car I was riding were not very good, and the tires were slippery. I couldn’t stop people and flew out." The accident directly led to Ms. He’s clavicle fracture. She lay in the hospital for a whole month and had a steel plate implanted surgically, which cost more than 30,000 yuan.

　　Ms. He said that the traffic police accounted for 30% of the responsibility for this accident. She recalled that at that time, she felt that she had been riding a large-displacement car for several years and was very familiar with it, not to mention riding a scooter. Looking at the spacious non-motor vehicle lane, she stepped onto the non-motor vehicle lane, but she didn’t expect an accident. Ms. He said that the accident could have been avoided as long as she was careful.

　　After the operation, Ms. He’s injured collarbone will have an impact on her arm strength and lifting heavy objects, and it will be dull when the temperature is low. Until a few days ago, she went to the hospital to take out the steel plate, and now she is slowly recovering.

　　It is precisely because of this accident that Ms. He will pay special attention to wearing protective gear, observing the road conditions at all times and cherishing the opportunity to ride on the road.

　　Security issues behind traffic.

　　In the video released by motorcycle bloggers, hot pants, vests and black silk seem to be the standard of the picture.

　　Online celebrity, whose fans have just turned over 10,000, released a cool cycling video with long hair fluttering, and with such a rebellious statement as "You have to ride a race when you are young, and your bones fall quickly", you can get thousands of praises. After the video released continuously every day made fans get more than 100 thousand, bloggers began to bring goods.

　　Online celebrity social account of a motorcycle (Source: Network)

　　"In fact, it is no problem to shoot videos for traffic, but some people don’t really love motorcycles, but regard motorcycles as a tool for them to make money." Mr. Ding, the head of a motorcycle club in Hubei, said that many riders really love motorcycles and filmed their motorcycle experiences as videos for everyone to enjoy. However, some people think about how to shoot videos every day to suck powder, and even copy other people’s video shooting methods and texts directly without thinking, which is completely stale.

　　"Those so-called good-looking traffic videos, girls wear less, and many don’t wear protective gear, which looks very cool." Mr. Ding said that this kind of video is not only irresponsible for his own safety, but also misleading to others.

　　Ms. He said that it is normal for everyone to love beauty and want traffic in the Internet age. "But I don’t understand some behaviors." Some people go out to play by bike, blow up streets and tilt their heads on the highway. In fact, these behaviors have completely affected others.

　　Mr. Ding said that motorcycles are not safe as a means of transportation. As a rider, I fell in love with the free air from the moment I got on the motorcycle. But true love should be to guard against risks, obey rules, wear protective gear and ride safely.

Special feature of 1905 film network "The audience loves to watch, the theater makes money, and investors are rushing to vote. This is what I think is the real spring of the film industry."

Walking into Alibaba Pictures, the most intuitive experience is full of sense of science and technology. In the massive industry data, Li Jie, vice president of Alibaba Group and president of Alibaba Pictures, has a keen insight into the audience’s enthusiasm for watching movies in China.

Faced with this enthusiasm, Alibaba Pictures chose to build powerful tools and platforms, and responded by investing in the production of high-quality content. With the strategy of "technology+content", he helped China films to go to the future and the world.

In order to thoroughly publicize and implement the spirit of the 20th National Congress of the Communist Party of China, on the occasion of the convening of the two sessions of the National People’s Congress, the film channel will launch at 22:00 every night from March 4th.》“Meeting room "is specially planned for the two sessions — — Dialogue spring.Lan Yu, the host, talked with the heads of China film leading enterprises and wrote a new look of China film from different angles.

In this program, Lan Yu talks with Li Jie, vice president of Alibaba Group and president of Alibaba Pictures, focusing on how to empower movies with science and technology, and talks about a new chapter in the development of film industrialization in China.

1.

Data insight industry

Accurately interpret the present and predict the future.

When it comes to Alibaba Pictures, the first thing that comes to mind is undoubtedly its Internet attributes.From the Taobao Film ticketing platform familiar to the users, to the data analysis of Lighthouse Professional Edition commonly used in the industry, the powerful network announcement ability not only provides Alibaba Pictures with an opportunity to understand the current changes in the film market, but also makes it possible to accurately predict the future trend.

With in-depth insight into the industry, Li Jie predicted last year that "the Spring Festival in 2023 will return strongly", as he expected.In 2023, the total box office of the Spring Festival reached 6.758 billion, ranking second in film history, with a total audience of nearly 130 million.

"The reason why we made this prediction is because we found through data analysis that although affected by the epidemic, the audience’s enthusiasm for watching movies has not declined. Last summer’s summer movies all achieved good results," Li Jie said."But in the end, the performance of this year’s Spring Festival file exceeded the expectations of practitioners and started the first shot of returning to work!"

The Spring Festival has ushered in a "good start", and the film market has recovered strongly, which has become a consensus in the industry to promote the overall development of the industry. Li Jie has provided an accurate interpretation from three dimensions: cinema, audience and creators.

First of all, from the cinema side, the total number of Spring Festival files is basically the same as the historical peak; Secondly, from the audience’s point of view, since the beginning of this year, the annual per capita number of movies has stopped falling and stabilized, which means that more and more audiences have returned to the cinema and regained their enthusiasm for watching movies.

Third, from the creative point of view, with the recovery of the market, filmmakers continue to strengthen their confidence, and the number of film and television projects that have entered the preparation, project establishment and shooting has also increased significantly.

Li Jie said with relief: "From the three dimensions of cinema, audience and creator, I feel that the spring of movies has really come!"

2.

Strengthen content construction

When the new film will be shown.

"Alibaba Pictures’s mission is to add technology and content."According to Li Jie, Alibaba Pictures has always insisted on continuous annotation and accurate control of high-quality content.

In 2018, Alibaba Pictures released the "Golden Orange Co-production Plan" based on high-quality content co-production, and announced that it would release 20 high-quality films in the next five years and four major schedules.

Now, in the past five years, the number of films has already exceeded 20, among which there are many excellent masterpieces that are applauded and hit the box office.When it comes to Alibaba Pictures’s new films to be shown this year, Li Jie is even more familiar.

On March 10, a comedy film directed and performed by itself will be the first to appear, directly hitting the hot topic of cyber violence and giving the audience warm and healing positive energy; On March 24th, a new work will also appear. As the first Japanese animated film introduced this year, it is expected to incite the market by word of mouth.

On April 7,The spirit of the dragon and the horse will be shown.In which he plays a former action star, not only as a true character, but also as a tribute to all the dragon and tiger martial artists in the film industry.

The next May Day stalls and Dragon Boat Festival stalls will have "The King of the Sky" respectively.And new films such as "Disappeared She" are coming strongly.

"King of the Sky" focuses on the test pilot group, showing the blood and responsibility of the younger generation of China Air Force. Li Jie revealed that during the filming process, the crew overcame many difficulties and introduced virtual shooting technology. The creative process also embodies the strong willpower of filmmakers to overcome difficulties.

"Unfamiliar Road of Life" will explore the type of "road comedy" and lead the audience to "go on the road" happily; "She Disappeared" will deepen the creation of suspense films and is expected to continue to push up the type ceiling.

As the second largest schedule in the whole year, summer vacation is also a battleground for all families. Films with diverse themes and types will be presented together to continuously meet the audience’s viewing needs.

In Li Jie’s view, if China’s film industry wants to achieve a comprehensive recovery, it can’t just rely on the Spring Festival file to stand out, but use a steady supply of excellent films to create countless "weekend files". "We should use good works to let the audience enter the cinema every weekend and regard watching movies on weekends as a sense of ceremony. This is what we filmmakers should do."

3.

Technology-enabled movies

Promote the industrialization and upgrading of the film industry

It was born four years ago, which marked the rise of science fiction movies in China, and made "film industrialization" become the focus of industrial attention. This year’s Spring Festival file has achieved good results again, and behind the shocking visual effect is the rapid take-off of China’s film industrialization level.

Li Jie concluded: "In recent years, China movies have been talking about five words — — Film industrialization’. " In his view, how to realize industrialization should be divided into two major paths.

The first is the shooting and production of heavy industry films. In recent years, the domestic heavy industry sci-fi films represented by The Wandering Earth and Moon Man have been comparable to Hollywood blockbusters in terms of special effects, which has also promoted the comprehensive innovation of the whole industry in shooting technology and projection technology.

In the future, Alibaba Pictures will continue to support the creation of domestic heavy industry films, and it is expected to cooperate with China Film again to launch another domestic sci-fi blockbuster in the Spring Festival three years later.

Second, film industrialization should also be reflected in the process and systematization of film production management. Alibaba Pictures also hopes to provide tools and platforms for practitioners through lighthouse, Yunshang production and frame-sharing virtual shooting technology, so as to improve the industrialization level of production management.

Report to the 20th CPC National Congress of the Communist Party of China proposed to strengthen the influence of Chinese civilization, stick to the position of Chinese culture, tell the story of China well, spread the voice of China well, show a credible, lovely and respectable image of China, and promote Chinese culture to the world better.

Li Jie also revealed that Alibaba Pictures will launch a selection plan for young Chinese directors around the world this year to support young directors with international vision and overseas film education background to complete the creation of the first commercial feature film in China.

"Let people who know the world audience tell the story of China well, encourage them to combine Chinese culture with international vision, and really push China films out," Li Jie said.

Looking to the future, Alibaba Pictures will continue to adhere to the two-wheel drive strategy of "technology+content", serve the industry with powerful tools and platforms, respond to the audience’s enthusiasm for watching movies with fine content, promote the industrialization of China films and tell the world the story of China.

As Li Jie described it, spring is not far away, and we will have a fiery summer and a bumper autumn.

The decline of traditional department stores seems to have become a trend. From the farewell of Isetan, Pacific Department Store and Landmark Plaza in Meilong Town to the closure of the Sixth Department Store, Huilian Commercial Building and Shanghai Women’s Products Store, the old department stores have "left" one after another. At the same time, shopping centers are experiencing rapid development. In 2024, Shanghai plans to open 52 shopping centers (including old renovation projects) with an area of 3.8 million square meters, a five-year high.

There are e-commerce platforms chasing online and shopping centers encircling offline. The traditional department store format has long been "no transformation and no survival". A survey by Xinmin Evening News reporter found that in recent years, a number of department stores in Shencheng changed their faces to seek nirvana and rebirth, and a number of shopping centers used their brains to create hot topics frequently. Everyone has a consensus that there is no longer an era of "lying and winning" in physical commerce. It is necessary not only to stand up and run, but also to compare who runs faster.

Time is stagnant, and traditional department stores are closed.

On March 25th this year, Shanghai Meilong Isetan Department Store Co., Ltd. announced that it would officially terminate its business on June 30th, 2024. This closure has made many Shanghai residents feel embarrassed.

As one of the earliest foreign department stores in the mainland, Isetan was once a symbol of fashion and trendy, and took the lead in introducing a number of Japanese and overseas brands. In particular, Isetan in Meilong Town, where it is located, and CITIC Pacific and hang lung plaza around it once formed the "Mei Taiheng Golden Triangle", which is the representative of Shanghai’s high-end business.

During the Qingming small holiday, Isetan in Meilong Town launched a clearance promotion to speed up the retreat. However, compared with the "nostalgia" with different opinions on the Internet, the heat in the shopping mall is not so high. Only some counters have welcomed groups of customers who sweep goods, and most of them are Japanese-made goods with high cost performance.

"Time seems to have stopped here." Ms. Lu used to work in an office building on Nanjing West Road. At noon, she had lunch in Isetan, Meilong Town, and then went shopping with her colleagues to see the new clothes and cosmetics. It was her daily life. But I haven’t been to another company for about seven or eight years. "I heard that I was going to close the store, so I just wanted to come back and have a look. I didn’t expect that the brand and layout here have not changed, or they were the same. Traditional, low-key but lacking in new ideas, no wonder there are no people now. "

Beauty cosmetics on the first floor, beauty cosmetics and underwear on the second floor, and clothing, shoes, bags and accessories on the third floor and above. Many brands make young people feel strange. Grocery, restaurants and beauty shops are randomly distributed on each floor. Except for the dessert on the fifth floor, other restaurants are hidden in the corner, with few guests. Only the supermarkets and food streets in the basement are popular. Xinmin Evening News reporter saw on the Internet that some young consumers who heard the news bluntly said after punching in, "The sense of sight of old-fashioned shopping malls seems to have returned to the last century."

Not just Isetan. On February 18th this year, Shanghai Sixth Department Store officially closed its store after closing its business. Next to it, Pacific Department Store Xuhui Store, which has been operating for 30 years, bid farewell to Shanghai consumers last year. Prior to this, Pacific Department Store Huaihai Store, New Railway Station Store and Landmark Plaza were closed one after another. In other cities, it is not uncommon for department stores to close.

Focusing on the experience economy, shopping centers have risen.

Shanghai is the birthplace of modern department stores in China. Xianshi Department Store, one of the four largest companies in Nanjing Road, is the ancestor of Shanghai department store industry. In 1995, First Yaohan opened, which is the first large-scale department store with Sino-foreign joint venture in China. Since then, the department store format has ushered in a "golden age."

However, with the rise of e-commerce, people can easily shop through mobile phones without spending time in physical stores. In addition, large shopping centers are opened in all corners of the city, providing diversified shopping, dining, entertainment and experience places, attracting a large number of consumers. The competitiveness of department stores has been seriously challenged.

According to industry insiders, many old department stores have been in business for more than ten years or even decades, and their decoration is often relatively old, and the proportion of formats is relatively traditional, mainly based on traditional goods such as clothing and household department stores. With the changes of the times and the upgrading of consumer demand, this traditional business model has been difficult to meet the needs of modern consumers. "Now consumers need not only the goods themselves, but also the comfort, convenience and fun in the shopping process, which is precisely the shortcoming of department stores."

Compared with the traditional department stores, the shopping centers in Shanghai are opening more, bigger and farther. According to the statistics of Shanghai Shopping Center Association, by the end of 2023, there were 381 existing shopping centers (over 30,000 square meters) in Shanghai, with a total construction area of 2,825.76 square meters. Among them, there are 16 super-large shopping centers over 200,000 square meters, including Lujiazui Shanghai Center, Shanghai Global Port, Wujiaochang Heshenghui and Nanxiang Impression City.

Nowadays, shopping centers have become the main force of physical commerce. In 2024, there will be 52 more shopping centers (including old renovation projects) in Shanghai, with five new towns as the main layout areas, and 40 new projects are small and medium-sized shopping centers with a floor area of less than 100,000 square meters, which will cut into many sub-sectors such as parent-child, elderly, food, sports and entertainment training, focusing on community commerce close to the needs of citizens.

Enrich the combination of formats and harvest offline traffic

The core advantage of high-energy players in shopping centers is to provide consumers with good space environment services through the collection of different formats, create highlights of scenes and topics, attract and retain consumers, and become a gathering place for offline traffic.

As the largest shopping center in the downtown area of Shanghai, in 2023, Shanghai Global Port ranked first in Shanghai’s commercial sales with a good annual sales income of 20.3 billion yuan, surpassing the 17.1 billion yuan of Shanghai hang lung plaza. From the "big and earthy" that was ridiculed by the crowd ten years ago to the "king of popularity" today, what did Shanghai Global Port do right?

Entering the global port, its large area and complete functions are breathtaking, as if it were a giant aircraft carrier with commercial functions. According to reports, Global Port is constantly adjusting and upgrading its brand format every year, with an average annual new rate of nearly 10%. In 2023, it introduced more than 30 first stores, including the tomato pocket of Chaowan Collection Store, DIY handmade brand HOOWD2Y, and Zhiqu Hanfu, which injected full momentum into the consumer activity index and also harvested huge traffic for shopping malls.

Breaking through the traditional shopping center model, Shanghai Global Port has also integrated diversified artistic activities into daily business operations, and has gradually mastered the happy password of young people’s "interest consumption". The performance hall on the 4th floor was upgraded, and the National Figure Skating Champion Team was ushered in at the beginning of the year. Symphony concerts and popular stage plays were also introduced, and exhibitions such as the Louvre Collection Art Exhibition and the Legend Picasso Art Exhibition were even more popular and well-received, becoming a cross-border blend and trend gathering place of Shanghai’s multiculturalism.

Also focusing on all-age customers, Hongqiao Nanfeng City takes the parent-child format as the entry point, and uses the "baby economy" to drive the consumption demand of the whole family and increase the consumption stickiness. After 9 years of opening, the atrium of Nanfeng City in Hongqiao has to make 6 to 7 IPS every year, and the well-known cartoon authorized IP has been basically used once. Around the parent-child, the mall has a variety of formats from retail, catering to education and entertainment experience, and the brands are quite complete. In the process, it has established the benchmark image of "Puxi Parent-child Shopping Mall".

Nanfengcheng’s IP exhibition "Exploring the Wonder Leopard Hidden Forest" is very popular.

In order to let the parents of "Walkers" settle down to shop and really turn "flow" into "reserve", Hongqiao Nanfeng City has also used a lot of brains. For example, while doing IP in the atrium, it has created a flash zone for car brands, realizing the consumption experience of "Mom Walkers, Dad Watching Cars" and creating traffic for its own physical stores; For example, in non-winter and summer vacations, introduce art IP to attract surrounding white-collar workers, enrich the source of customers, and create opportunities for non-catering shops.

Finding its own position, the department store still has something to do.

Based on the present situation, how should department stores be transformed and broken? After ten years of struggle and exploration, the way out for department stores is very clear. There are only two ways, one is to be big, and the other is to be specialized.

The so-called big, not only to expand the area, more importantly, to expand the format, to provide more tricks, so that customers continue to do repeat business; The so-called specialization is to locate more accurately and closely. The elderly, urban white-collar workers, mothers and children, and the second element are all market segments that can be deeply cultivated.

Last weekend, First Yaohan held an annual special thank-you meeting to warm up the "May 5 th Shopping Festival", taking "the sales promotion with the biggest discount in the whole year" as a gimmick to attract consumers to "buy in buy buy" in advance. Wang Jia, deputy general manager of First Yaohan, said that department stores are purposeful consumption places, which are different from shopping malls. However, in order to meet customers’ diversified needs and personalized preferences, brand changes have never stopped. Making beauty bigger and stronger and increasing catering brand drainage are the two main lines. "After the adjustment, the number of planned cosmetics brands on the first floor increased from 34 to 45, and 27 beauty brands were renewed and upgraded, further confirming the head position of Yaohan beauty category in the Shanghai market. Next month, the renovation of the fa? ade project will be started, and the big curved wall and spiral staircase will be made into’ online celebrity punch point’. "

When it comes to restructuring, New World Daimaru Department Store will start a high-rise renovation this year. Inspired by "Crown", it will create the "Eye of the Bund" and set up bright spots such as cultural art galleries, interactive spaces, wild gardens and brand shows, aiming to become the punching point of online celebrity in the eyes of citizens and tourists. Ye Yifan, executive director of New World Daimaru Department Store, said that the renovation is not only an upgrade of the physical space of the mall, but also an innovative attempt of the traditional department store format, hoping to attract more fashionable and young consumers, so that they can find their own consumption scenes at different times.

Bailian ZX on Nanjing East Road became the second sacred place of Shanghai.

There are also some old department stores that cut into market segments and transformed from comprehensive department stores into theme department stores. Among them, the most successful case is undoubtedly Bailian ZX Creative Fun Field, the first commercial building in China with the theme of "Secondary Element" transformed from hualian department store. Every detail in the shopping mall is "embracing the second element", which is based on the "Z generation" culture and circle recognition as a whole. Starting from the construction of a common discourse system, we will convey the attitude of "knowing you" to the second element lovers and create a community space gathered because of their common love for the second element culture. Only one year after its opening, Bailian ZX Creative Fun Field has become the "Secondary Cultural Holy Land" for the younger generation of social consumption in Shanghai. During the Spring Festival this year, its single-store passenger flow increased by 63%, and its sales scale increased by 175%.

There are also established department stores such as the First Department Store Commercial Center and New World City, and some floors are also taken out to create a "second-yuan" theme block and performing arts space. With the help of business travel and cultural exhibitions, more young consumers are attracted to the store. "We hope to attract more young customers by upgrading our products and services." Zhao Weigang, general manager of the First Department Store Commercial Center, said that the First Department Store has built a 4,000-square-meter "star space" on the seventh floor of the mall, with 12 immersive theaters, which has become a new landmark of Shanghai’s performing arts. "According to our research, female consumers born in the 1990s are the main force of’ Star Space’ to watch the drama idolize, and they are also the main customers we are trying to attract."

There are many volumes in the market, and Shanghai’s business will work hard. With the continuous advancement of the times, whether it is a department store or a shopping center, business upgrading and adjustment has always been a constant proposition, and it is also an important measure to maintain competitive advantage. Only by aiming high can Shanghai become the gathering place of new consumer brands, the source of model innovation and the vane of consumption trend, and accelerate the promotion of the attraction and influence of international consumer center cities.

(The original title is: "Young people punch in Shanghai Old Department Store: Like going back to the last century! "No transformation, no survival", who can run faster → ")

　 　Special feature of 1905 film network 358 cinema films, 44 billion box office, Chinese and foreign co-productions, IP, internet plus, word-of-mouth marketing … … In the climax and trough of a wave of movie topics, unconsciously, 2015 gradually left us. In 2016, Chinese movies and the mainland film market are still hot — — The magic films "The Great Wall" and "The Mermaid" are huge, and the lineup does not lose to Hollywood; "Flying Tiger on the Railway", "Romantic Death History" and other films are taken from historical themes, ringing alarm bells; "Chill 2", "operation mekong" and other brain-burning blockbusters gather powerful stars to play; China’s sci-fi blockbuster "Three-body" is about to make a grand debut; Xiaogang Feng also brought Fan Bingbing back to the realistic theme "My name is Li Xuelian" … …

　

　 　 On the other hand, China, a big ticket warehouse, has been paid more and more attention, and films from all over the world have rushed to the beach to compete for 34 sub-accounts. We also have more and more opportunities to see Hollywood blockbusters in cinemas at the same time as European and American countries.

　

　 　 What movies will surprise us in the new year? For 2016, we all have too many expectations. This nomination list of the most anticipated films in 2016 came into being, covering all the films and filmmakers you are looking forward to seeing in this new year, as well as the more prosperous China film market.

Most worth looking forward toChinese film：

　

　 　 IP, which was hot last year, is expected to continue to dominate the trend this year, but nowadays, the audience with increasingly keen "observation" has learned how to distinguish gravel from pearls, and the movie viewing experience of fans will also push the survival of the fittest in the film market. It is reported that domestic films are expected to achieve a double leap in quantity and quality in the new year, and we have reason to believe that such a beautiful vision will soon become a reality.

　

　 　 In the dazzling list of new films, we have selected ten most anticipated Chinese films for appreciation. These ten films have their own merits and are hard to distinguish. They are all heavyweight works that can’t be underestimated in the film viewing list in 2016. Let’s wait and see.

　

the mermaid

Director: Stephen Chow

Starring: Deng Chao, Yuqi Zhang, Jelly Lin and Wu Yifan.

Release date: February 8, 2016

★Highlight: Master Xing is still an irreplaceable king of comedy in many people’s minds. How will The Mermaid, which has been honed for three years and invested heavily in production, inherit his old man’s iconic nonsense style?

　

Great wall

Director: Zhang Yimou

Starring: Andy Lau, Zhang Hanyu, Lu Han, Eddie Peng Yuyan and Matt Damon.

Release date: December 2016

★Highlight: The strongest lineup is coming! The Great Wall is Zhang Yimou’s first masterpiece after he joined LeTV. The starring list includes domestic and overseas big-name stars, and its importance can be seen.

　

Sword of the Third Young Master

Director: Tung shing Yee

Starring: Kenny Lin, Peter Ho and Jiang Yiyan.

Release date: to be determined

　

★Highlight: Nearly 40 years ago, The Sword of Three Teenagers, starring Tung shing Yee, was regarded as a classic by fans. Now, the remake is played by Kenny Lin and other small fresh meats. For the fans of martial arts films, it is still the feeling of going back in time in a trance.

　

Operation Mekong

Director: Lin Chaoxian

Starring: Zhang Hanyu, Eddie Peng Yuyan and Feng Wenjuan.

Release date: to be determined

★Highlight: Lin Chaoxian, who has always been passionate, has returned to his best crime theme after Breaking the Wind, while Zhang Hanyu, the mr. six, and Eddie Peng Yuyan, the fresh meat, are the welfare of fans.

　

My name is Li Xuelian.

Director: Xiaogang Feng

Starring: Fan Bingbing

Release date: to be determined

★Recommended reason: Liu Ye and Xiaogang Feng, the winner of Golden Horse, who played tickets in mr. six, returned to realism, and the film was adapted from Liu Zhenyun’s novel I’m not Pan Jinlian, which are the highlights.

　

The history of romantic extinction

Director: Cheng Er

Starring: Ge You, Zhang Ziyi and Tadanobu Asano.

Release date: to be determined

　

★Highlight: Director Cheng Er is a blockbuster if he doesn’t make a shot. After "lethal hostage", the massiness of "Romantic Death" and the lineup of Starlight Glimmer’s Cass are amazing, and Ge You and Zhang Ziyi cooperate again, which is self-evident.

　

Flying Tiger on the Railway

Director: Sheng Ding

Starring: Jackie Chan, Xu Fan, Darren Wang, Z.TAO and Wang Kai.

Release date: October 2016 (Mainland China)

★Recommended reason: Sheng Ding began to focus on the Anti-Japanese War after filming "Save Mr. Wu", gathering popular fried chicken Wang Kai, Darren Wang and Z.TAO. What kind of blood will they collide with action movie superstar Jackie Chan?

　

Chill 2

Director: Lok Man Leung, Kim-ching Luk.

Starring: Aaron Kwok, Tony Leung Ka Fai, Eddie Peng Yuyan and Yang Caini.

Release date: to be determined

　

★Highlight: The return of Aaron Kwok, Tony Leung Ka Fai, Eddie Peng Yuyan and other original crew members is highly ornamental. In the set photo exposed in Chill 2, Eddie Peng Yuyan once pointed a gun at Aaron Kwok, suggesting that the story will undertake the first part to reveal a bigger conspiracy, and Chow Yun Fat’s joining is a surprise.

　

Li na

Director: Chen Kexin

Starring: to be determined

Release date: to be determined

★Recommended reason: Chen Kexin’s perspective has always been calm and unique. This time, he chose to shoot a biographical film. Although it focuses on a world-famous tennis player, the film will integrate the rapid development of China in recent years from a small perspective, and it is foreseeable that the style will still be sharp.

　

Beijing meets Seattle 2

Director: Xue Xiaolu

Starring: Tang Wei, Wu Xiubo

Release date: April 29, 2016

　

★Highlight: The first work of "Beijing Meets Seattle" was highly praised, and the sequel continued the combination of "Goddess" and "Uncle". The return of Tang Wei and Wu Xiubo ensured the film’s gold-absorbing ability.