When it comes to China’s own brand car companies, BYD can definitely occupy a place. In the new energy vehicle market, BYD Han is undoubtedly one of the models that are currently concerned. As the flagship model of the brand, Han EV has won market recognition by virtue of its superior performance and excellent endurance, and as a plug-in hybrid model of its first milk compatriot — Han DM was also listed at the same time.

　　In fact, in the domestic market, BYD plug-in hybrid models have been sought after by consumers with the advantages of "short-distance electricity consumption and long-distance oil consumption". According to statistics, the sales volume of plug-in hybrid models in China market in 2019 totaled 204,200. As the flagship model of BYD plug-in hybrid, Han DM appeared strongly at this time. Can it stir up the new energy vehicle market again? Recently, the reporter tested this model.

　　At present, Han DM is selling two models, namely, the luxury model with four-wheel drive performance, with a subsidized price of 219,800 yuan, and the distinguished model with four-wheel drive performance, with a subsidized price of 239,800 yuan. The car is positioned as a medium and large luxury car, and it is also BYD’s first production car equipped with super hybrid DM-p technology. The model tested by this reporter is a four-wheel drive performance version.

　　In terms of appearance, Han DM inherits the design language of BYD family Dragon Face, which is different from the fully enclosed air intake grille of Han EV. Han DM adopts a hexagonal air intake grille with a large mouth, which makes the front face look more aggressive and recognizable.

　　In terms of size, the length, width and height of Han DM are 4960/1910/1495mm and the wheelbase is 2920mm respectively. The lines of the whole vehicle are simple and smooth, highlighting the simple and elegant temperament, which also highlights its extravagance as a flagship model.

　　When you get into the car, the 15.6-inch large screen on the center console is definitely an eye-catching highlight, and the interior style full of traditional elements of China also creates a strong elegant luxury. In terms of interior materials, Han DM has also made great efforts. Nappa leather package with white cork veneer and careful attention to details highlight the exquisiteness and sophistication that Han DM should have as a flagship model.

　　It is understood that Han DM is BYD’s first plug-in hybrid production car equipped with hybrid DM-p technology, which is optimized and upgraded on the basis of DM 3.0, in which the letter P means powerful and strong, and from its 4.7-second 100-kilometer acceleration, it is enough to match the "strong" strength.

　　The system consists of a 2.0T all-aluminum engine and a high-voltage, high-speed and high-efficiency driving motor. The 6-speed wet powershift has a maximum power of 321kW and a maximum torque of 650N&bull. m。 In addition, Han DM is equipped with a power battery with a capacity of 15.2kWh, and the cruising range of NEDC in pure electric mode is 81km.

　　Calm and smooth flagship luxury car should have the gas field.

　　The first feeling of driving Han DM is that it is very calm, which is in line with its gas field as a flagship luxury car. The driving experience on urban roads can also be summarized by the word "smooth". In terms of chassis, Han DM adopts the combination of front McPherson independent suspension and rear multi-link independent suspension. When the road surface is slightly bumpy, Han DM can easily resolve the vibration, and the vibration filtering is relatively soft, which is almost imperceptible to the front and rear passengers in the car. It is very suitable for daily use, and the whole process makes people feel very comfortable.

　　In terms of power, Han DM provides five power modes, including pure electricity, parallel connection, series connection, high speed and energy recovery. EV pure electric mode is perfect for daily commuting in urban road conditions, which is very light to drive and fast to start and accelerate at medium and low speeds. When the battery is low, the system will automatically switch to HEV mode, and the engine will provide the main power and charge the battery in reverse.

　　In HEV mode, Han DM showed a rapid performance of 4.7 seconds. Under the dual drive of motor and engine, it can feel its powerful power output whether starting or overtaking. In the high-speed section during the test drive, this excellent high-speed sports characteristic was brought into full play.

　　In addition, what impressed the reporter was that in this mode, every intervention of the engine can be "smooth and silent", and the switching is very smooth, which makes people feel no jitter, and the whole process can be described as "smooth".

　　The five power modes of Han DM all adopt intelligent switching, without manual control by the driver, and the vehicle will automatically switch according to the vehicle demand in each working condition and scene, thus ensuring the optimization of power and energy consumption.

　　In terms of handling, the steering power of Han DM is divided into standard and sport. In the standard mode, the reporter’s personal feeling is a little heavy, and girls need to adapt to it when driving, but this is also in line with the stability of its steering texture as a flagship model.

　　In terms of quietness, the official data of Han DM show that when the speed is 120km/h, the noise value in Han DM car is only 63.5 decibels. This has also been fully proved during the test drive. When the vehicle travels to 100-120km/h on the expressway, the passengers in the vehicle do not need to raise the tone deliberately, and the sound insulation effect is ideal.

　　Comprehensive intelligent configuration brings a rich car experience.

　　In addition to bringing quiet feeling to the interior space, Han DM is also equipped with a series of intelligent configurations. In addition to the rotating 15.6-inch screen mentioned above, Han DM is also equipped with DiPilot intelligent driving assistance system, which can realize L2.5-level automatic driving assistance, including full-speed adaptive cruise, curve speed control system, front collision warning system, automatic emergency braking system, pedestrian identification/protection system, emergency braking assistance system and lane departure warning system. Combined with the software and hardware system of DiLink 3.0, the interaction between people and vehicles is realized, which brings more convenient and intelligent operation and richer car experience.

　　In addition, in terms of active safety, Han DM is equipped with 15 radars, 6 cameras, 3D panoramic transparent image system, and has the functions of speed sensing automatic locking and active tire pressure detection, so as to ensure the safety of people in the car at all times during driving.

　　In the post-epidemic period, in order to meet consumers’ higher requirements for in-vehicle air disinfection, Han DM is equipped with CN95 filter element with remote high-temperature disinfection and sterilization mode, so that drivers can fully disinfect the in-vehicle air before getting on the bus, filter pollutant particles adsorbed by viruses in advance, and reduce air hazards when using the car.

　　In addition, it is worth mentioning that for female drivers, Han DM also thoughtfully adopted Fuyao’s "Sunscreen Black Umbrella" with silver-plated film interlayer to prevent three safety car windows, and the ultraviolet isolation rate reached over 99%, so that women don’t have to worry about sun protection while driving.

　　Editor’s summary:

　　It is undeniable that the price of more than 200,000 yuan is not cheap for self-owned brand models, but if it has many advantages such as high performance, high configuration and low fuel consumption at the same time, and the price/performance ratio exceeds the level of its peers, the reporter thinks that BYD Han DM is indeed considerable. No matter its acceleration ability, chassis quality or all-round intelligent configuration, this flagship model can meet the daily use of families. In the domestic mixed market, Han DM can be regarded as a model worthy of starting.　

Original title: Song Xiaofeng apologized for jumping "Subject 3" in the Spring Festival Evening and told the creative process, which was different from the director’s statement.

Just today

As the Spring Festival approaches, the recording scene of the Spring Festival Gala has set off a sensational "Subject III" storm, and Zhao Benshan’s disciple Song Xiaofeng has become the focus! On the sketch of anhui tv Spring Festival Evening, the funny artist suddenly danced the controversial "Subject Three" dance, which made the audience and the Internet fall silent, and this move also caused a fierce controversy.

How did this Spring Festival Evening storm ferment? Let’s unveil the mystery of this Spring Festival Gala and discuss the story behind the stars.

First of all, looking back at the recording scene, Song Xiaofeng, as a disciple of Zhao Benshan, is good at humor. However, when he learned that he needed to jump to "subject three", his first reaction was to refuse! He thinks this dance has been "out" in the Spring Festival Evening, and he is no longer suitable for this kind of young people’s dance at his age. This view has sparked a heated debate between the director and the screenwriter. The director thinks that "Subject III" can enhance the atmosphere of the sketch, while the screenwriter thinks that this is an outdated stalk.

In the end, Song Xiaofeng gave in and learned this dance. He thinks that as an actor, it is most basic to respect the director, although he has doubts about this decision. This heated discussion adds a lot of drama to a simple dance.

This incident triggered thinking about the relationship between innovation and tradition in the Spring Festival Gala. Director Gao Hailong believes that the modern Spring Festival Gala needs to be younger and more fashionable, and "Subject III" is the element that can attract young audiences. His persistence makes the whole sketch more lively and energetic on the stage.

However, Song Xiaofeng’s response has complicated the dispute. In his response, he said that he didn’t expect to cause trouble to everyone, and wished everyone a happy New Year in advance. However, unlike the director’s statement, he revealed that he knew nothing about "Subject III" when he saw the script, and he had doubts about dancing this kind of dance at his age. This makes people think more about the differences and compromises between actors and directors in the creative process.

This "subject three" storm made the audience see that the Spring Festival Evening is no longer just a machine to create paragraphs, but is constantly trying to innovate. The conflict between actors and directors and the audience’s expectation for the innovation of the Spring Festival Gala all make this year’s Spring Festival Gala more interesting.

Generally speaking, this Spring Festival Gala is like a wonderful drama, with fierce conflict between actors and directors, real emotional expression, and more laughter and tears expected by the audience. Whether it is for or against "Subject Three", this controversy has become a highlight of the Spring Festival Evening. Looking forward to the future Spring Festival Evening, we can continue to present more exciting programs for the audience. Let’s look forward to more surprises and touches on the stage of the Spring Festival Evening. On this stage full of collision between traditional culture and modern elements, we have witnessed the gorgeous transformation of Spring Festival Gala again and again.

Thank you for watching ~

Editor in charge:

　　CCTV News:The symposium on "Sino-Russian Civil Aviation Cooperation and Financial Support", a series of seminars on "Sino-Russian Industrial Investment Cooperation" jointly sponsored by Silk Road Planning Research Center, CITIC Reform and Development Research Foundation, China Russian Friendship Association and Qinhuangdao Municipal People’s Government, was successfully held in Beijing yesterday. More than 220 guests from more than 130 units of Chinese and Russian industrial and commercial circles gathered together. Chen Yuan, Vice Chairman of Chinese People’s Political Consultative Conference, Chairman of Silk Road Planning and Research Center and President of Russian Friendship Association in China, delivered a keynote speech. Dmitry fyodorovich Mezentsev, member of the Russian House of Lords, president of the Russian China Friendship Association and former Secretary-General of the Shanghai Cooperation Organization, attended the seminar and delivered a speech.

　　Chen Yuan first expressed warm congratulations on the success of the seminar and extended warm welcome and cordial greetings to all the guests present. He said that in the past 20 years, Sino-Russian relations have become increasingly close, and friendly and extensive cooperation has been carried out in many economic fields such as energy industry, equipment industry, commerce and trade, light industry, agriculture, etc., and a good trend of promoting each other and learning from each other’s strengths has been achieved. Russian aviation industry has long been an important force in the world aviation industry. In recent years, the establishment of United Aviation Manufacturing Group indicates that Russian aviation industry has returned to the normal road of orderly development, new products are constantly emerging, and foreign cooperation has also achieved fruitful results, trying to return to the first group in the world aviation manufacturing industry. These are all reliable foundations for future cooperation between China and Russia in civil aircraft industry.

　　Chen Yuan emphasized that looking forward to the future development prospect of Sino-Russian cooperation, on the basis of continuing to develop the traditional energy economy such as oil and natural gas, China and Russia need to increase cooperation and promote common development in the field of non-energy economy. Under the pattern of cooperation in the field of non-energy economy, it is the best way to select specific industries for complementary development. The most prominent and urgently needed complementary advantages between China and Russia are in the field of civil aviation industry, joint research and development and joint manufacturing of major aircraft projects. At present, China and Russia have begun to promote large-scale wide-body passenger aircraft and heavy helicopters in the field of civil aviation industry. The joint development of civil aviation industry between China and Russia is a natural complementary pattern, and the basic industrial conditions can form a mutually beneficial pattern.

　　Chen Yuan believes that China’s civil aircraft industry is currently facing an industrial leap from single-aisle passenger aircraft to wide-body passenger aircraft, and China Commercial Aircraft Co., Ltd. C919 will complete its first flight in 2017 and move towards the engineering development stage of airworthiness and evidence collection. The Sino-Russian joint working team of C929 is being set up, and the planning of engineering development has begun. China’s cooperation and promotion model in the field of civil aircraft industry can refer to and draw lessons from the historical successful experience of the establishment and development of EADS, a European Airbus Group, with clear strategic objectives. At the same time, it can take the lead in making innovative breakthroughs from financial support and support Sino-Russian cooperative enterprises to jointly develop a number of aviation branch technologies. With incubation and investment, we will guide the potential supplier enterprises of China and Russia to quickly match the models and parts of products with wide-body passenger aircraft and heavy-duty helicopter projects. We hope that both China and Russia can follow the pattern of joint development of airframe composite materials of Airbus in Europe and establish priority financial support projects for cooperation between Chinese and Russian enterprises.

　　Mezentsev highly agreed with Chairman Chen Yuan’s speech and conveyed Russian Minister of Industry and Trade Manturov’s concern and support for this seminar. He hoped that the seminar could start from the aspects of trade, equipment and civil aviation, and strive to reach the plan to be implemented in cooperation, forming new achievements and new standards for cooperation between the two sides.

　　Emelianov Sergey Fraki milovic, Director of Aviation Industry Department of Russian Ministry of Industry and Trade, Lobov Ollego Gennadiyevich, Director of International Cooperation Department of United Aviation Manufacturing Corporation, Petrov Victor Fraki milovic, Head of Aviation Integrated Facilities of Russian National Technology Corporation, Parkin Vladimir Anatolievich, General Manager Advisor of baranov Central Aeroengine Research Institute, and other representatives of Russian enterprises spoke at the plenary meeting in the morning.

　　He Dongfeng, Vice Chairman, General Manager and Deputy Secretary of the Party Committee of China Commercial Aircraft Co., Ltd., Pang Zhen, Minister of Civil Aircraft Industry of aviation industry corporation of china, Gong Haiping, Director of Civil Aircraft Office of China Aviation Engine Group Co., Ltd., and leaders and experts from leading Chinese civil aircraft manufacturing enterprises spoke at the conference. Yang Yu, Vice President of CITIC Bank, and Si Xinbo, Deputy General Manager of Silk Road Fund delivered speeches on behalf of financial institutions. Jiang Zhigang, vice chairman of Silk Road Planning and Research Center, presided over the morning meeting.

　　In addition, more than 50 important leaders and well-known experts from the political, business, financial and academic circles of China and Russia, as the main speakers, expressed their unique opinions at the group discussion in the afternoon to discuss major issues such as Sino-Russian civil aviation cooperation and financial support.

On the afternoon of September 26th, Weibo, the official of Hua Xizi, wrote, "I, Hua Xizi, 6 and a half years old, have a dream to be a high-end brand based on the local market and going global."

Text with pictures:

A good attitude determines Huaxizi’s life.

01

Hua Xizi’s "Crazy Literature" looks silly to many netizens.

Subsequently, @ 京京京京京京京京京京京京京京京京京京京京京京京京201

One of them wrote: "China brand, each generation has its mission! My generation is going to fight in the international market with high-end potential! It doesn’t matter if I am ridiculed or ridiculed. I have been neighbors with LV and Gucci by the West Lake, and I will be opposite Chanel in Isetan, Japan’s top department store, and then I will go to France, Dubai and the United States. Wait for me. "

In response to the price issue, @ 京京京京京京京京京京 commented: "Does anyone really take grams to measure the value of eyebrow pencil? When people went to the stationery store to buy pencils when they were young, between 2B pencils and mechanical pencil, did you finally buy mechanical pencil because the refill was heavy? But why does 2B pencil cost only a few cents, while mechanical pencil costs several dollars? Why is this? Did you ever think about this question when you were young? No, you won’t. "

Business newspaper jun is not exaggerating the facts.

It is indeed a "high-density" brush screen follow-up review. ……

If there are too many, I won’t list them one by one.

In a word, after some operation.

It takes a long time for n hot searches.

↓↓↓

But after the release,

Hua Xizi’s comment area overturned,

Some netizens directly said that it was "crazy literature".

Others pointed to Hua Xizi’s concept of stealing.

Most netizens said that they couldn’t understand this wave of operation.

Playing the fool?

Some netizens were puzzled by Hua Xizi’s remarks in the comment area, saying, "It’s better for me to do this operation." @ 京京京京京京京京京京京京京京: You can go to a recruitment platform to see if there is a position suitable for you.

Some netizens discovered the "unusual" mental state of Hua Xizi Xiaobian, and @ Hua Xizi Florasis responded: "How can people not be crazy, just hold on?"

Subsequently, these remarks also boarded the hot search.

02

The whole story of Hua Xizi’s eyebrow pencil incident

A few days ago, when Li Jiaqi, the anchor of Taobao, introduced a Huaxizi eyebrow pencil in 79 yuan during a live broadcast, some netizens left a message saying that it was getting more and more expensive. As a result, Li Jiaqi himself directly "opened the door" to consumers, and related remarks caused extensive discussion on the Internet.

On September 19th, Hua Xizi published a "belated" open letter in the official Weibo, giving a positive response and apologizing for the first time. However, this open letter is considered "flashy" by many people. Some netizens said, "Having said so much, I feel as if I haven’t said a word."

On September 20, according to Zhongxin Jingwei, it was learned from people familiar with the matter that the open letter was not written by the company’s public relations department, and employees of the public relations department had voluntarily resigned. It is also known that there are still several employees in Huaxizi Public Relations Department, but they also tend to leave or have decided to leave.

According to beijing business today news, in the direct employment of BOSS, Hua Xizi newly released the recruitment notices of the person in charge of scientific communication research and the person in charge of media planting grass within five days, all of whom are responsible for brand promotion and other work. The former salary is 20-35K, with 14 salaries, and the annual salary is as high as 490,000 yuan; The latter’s salary is 23-40K, 14 salaries, and the annual salary is as high as 560,000 yuan.

It is worth mentioning that the continuous public opinion directly affects the sales of Hua Xizi.

According to the data of the e-commerce platform, before September 10, the sales of the official flagship store of Huaxizi was between 1 million and 2.5 million yuan; After September 11th, the sales of official flagship store of Huaxi Zi fell to 75,000-100,000 yuan, a drop of over 90%.

According to the data of cicada mother, in August this year, under the category of beauty and skin care, the sales of Huaxizi brand ranked fourth, second only to Kans, L ‘Oreal and Polaiya, and the sales in August exceeded 100 million yuan. However, the latest data show that since September this year, before September 11th, the daily sales of Hua Xizi in Tik Tok were basically more than 2.5 million yuan, and the daily sales on September 7th even exceeded 10 million yuan. However, after Li Jiaqi’s inappropriate remarks, from September 11th to 18th, Hua Xizi’s sales in Tik Tok dropped sharply, and the single-day sales did not exceed 1 million yuan.

Source Reading Creation/Shenzhen Business Daily Comprehensive Self-Flower Xizi Official Weibo, Zhongxin Jingwei, beijing business today, Securities Times, etc.

Editor Xin Jiayi

Original title: "Screen hot search! Hua Xizi is "crazy"? The comment area exploded … "

Read the original text

According to the latest news, AITO, a brand owned by Huawei, will officially release the flagship SUV M9 at the end of this year. Today, the official map of the car was released, and its design concept was explained in detail.

The design inspiration of the M9 in Wen Jie comes from Kun Peng, a god beast in Zhuangzi’s Happy Wandering. It adopts a brand-new family design language and is called "Kun Peng spreads its wings". The design adopts a highly integrated ALL IN ONE design method, and the front face modeling integrates the functions of daytime running lights, far and near headlights, intelligent interactive lights and air intake ducts into the same element. The overall appearance takes the horizontal line as the visual center of gravity, extending a semi-open outline, creating a visual tension like Kunpeng spreading its wings. The integrated spoiler tail complements the design of penetrating taillights and headlights, making the overall appearance more harmonious and unified.

The design idea of the M9 is different from that of most new power vehicles. It abandons the common design of "squint+split light group" and adopts an integrated design. This unique design style may make people feel a little uncomfortable. Similar design ideas are adopted in the whole series of vehicles, which is in sharp contrast with the similar schemes of other new power vehicles. This car is considered as a heavyweight product of Huawei this year. It is equipped with Huawei ADS advanced intelligent driving system and will adopt HarmonyOS 4.0 intelligent cockpit. Internal innovation and highlights are very prominent. All models are equipped with air suspension and CDC electromagnetic damping system as standard.

According to the application information, the size of the M9 is 5230/1999/1800mm, and the wheelbase is 3110mm, so it is located in a large SUV. The models are divided into extended range version and pure electric version, both equipped with front and rear dual motors, and the maximum power of the system is 365 kW (496 HP).

In terms of battery, the extended-range model uses Contemporary Amperex Technology Co., Limited’s 40-degree battery, with a pure electric cruising range of 175 kilometers; The pure electric version uses 4C Kirin battery from Contemporary Amperex Technology Co., Limited, with a capacity of 97 degrees and a cruising range of 630 kilometers, and supports 800V ultra-fast charging technology.

The consumption concept of new energy vehicles is quietly changing. According to the newly released report "Insight into the Consumption of New Energy Vehicles in China in 2023", people expect networking to bring more freshness and sense of technology. It can be said that the level of intelligence is gradually becoming the core competitiveness.

Starting from this trend, it is obvious that M9 is leading the new trend of science and technology in the field of new energy vehicles. With the layers of mystery unveiled, many scientific and technological attributes and characteristics of M9 in the world are continuously known by the industry and consumers.

In recent days, two patent drawings of black technology of M9 were released, including sound painting AI complex (guess name) and retractable triple screen (guess name). At the same time, Huawei’s megapixel smart headlights, a black technology, also have more new information exposure. With the deep empowerment of Huawei, the three black technologies are the pioneers in the world, which not only realizes the revolutionary advancement of the owner’s experience, but also makes it difficult for other car companies to catch up with it with a far-reaching posture.

Huawei is deeply empowered! The three major black technologies show their advantages.

With the approaching of the official listing date, the news about M9 continues to increase and quickly becomes a hot topic. For example, some time ago, the measured video of Huawei smart headlights carried by the M9 was screened on major platforms. In recent days, the three major black technologies in the world have once again become hot spots.

Huawei’s mega-pixel smart headlights, which have been familiar to people, once again show their multiple characteristics. The unique advantage of Huawei’s mega-pixel smart headlights is the high-pixel module blessing+precise control algorithm, which not only takes into account lighting safety, but also brings multiple interests. To put it simply, Huawei’s mega-pixel smart headlights can easily bring practical value to each scene, regardless of safety assistance functions, pedestrian interaction and entertainment atmosphere scenes.

The sound painting AI complex is also a "must" in the black technology matrix. From the patent drawing, the sound painting AI complex integrates light and shadow aesthetics, acoustic technology and AI wisdom, and is expected to realize the symbiosis of "sound, painting and wisdom". For example, in terms of "sound", passengers in all locations can experience the shocking auditory enjoyment brought by HUAWEI SOUND 2.0.

In the aspect of "painting", under the catalysis of crystal and electric light source, it reflects beautifully, creating a bright and beautiful visual feast; In terms of "wisdom", Xiaoyi’s intelligent assistant jumped out of the screen for the first time and became a digital virtual "housekeeper" who knows you and knows you. The trinity of "sound, painting and wisdom" makes the sound-painting AI complex become the core of the cockpit.

The retractable triple screen is the focus of this exposure. It is reported that this set of new patents can make the central control panel show longitudinal telescopic effect. You know, triple screen is the mainstream at the moment. It is foreseeable that the display effect of the retractable triple screen will far exceed that of the same level. More importantly, the retractable triple screen should be able to realize multiple functions such as multi-screen interaction and multi-screen simultaneous display, so that the more intelligent, convenient and smooth interactive experience of the extremely intelligent cockpit can really land.

It is not difficult to find that the three major black technologies of this exposure all show their respective advantages and characteristics. The cornerstone and source of these advantages comes from Huawei’s deep empowerment. Huawei’s technology accumulation and profound accumulation have truly turned into a valuable black technology and applied it to the M9.

For example, Huawei’s megapixel smart headlights have benefited from Huawei’s intensive cultivation and continuous progress in the field of optical communication for more than 30 years. Today, Huawei has deployed a large number of optical patents and standards in this field. Based on the technical accumulation in space optics, laser light source, optical algorithm, optical perception and other aspects, Huawei has integrated optical technology with the automobile industry with innovative thinking, and then produced Huawei’s mega-pixel smart headlights.

Huawei’s bottomless accumulation is far more than that. To sum it up briefly, Huawei not only has the autonomous controllable capabilities of HarmonyOS, AOS and VOS, but also has the "smart ceiling" capabilities in four fields: intelligent cockpit, intelligent driving, intelligent vehicle control and intelligent network connection! It can be seen that Huawei is already in the leading position in the technical field of new energy vehicles.

Far ahead! Experience revolutionary advancement,identical sizeDifficult to catch up with

"China New Energy Vehicle Consumption Insight 2023" also mentioned that new energy vehicle manufacturers should aim at the demand side and improve the intelligent level of vehicles to cater to consumers’ consumption preferences. In addition, the competition pattern of the new energy vehicle market is also undergoing major changes, and the pattern differentiation is increasingly disparity.

This also means that new energy automobile manufacturers should find the key to breaking the game-both resonating with consumers’ preferences on the same frequency and being left behind by competitors. Obviously, based on the three major black technologies, the M9 in the world has a far-ahead advantage in both the owner experience and the comparison at the same level.

In terms of car owner experience, Wenjie M9 realizes the revolutionary advancement of experience with three black technologies. Taking the AI complex of sound and painting as an example, it not only realizes "both listening and painting", but also has "great wisdom". For the car owner, the sound painting AI complex is like a "peerless fairy" who is always around to open a gorgeous world, making the daily use experience always comfortable, comfortable and pleasing to the eye. At the same time, compared with other models in the same class, it is possible to truly realize a more uniform distribution of sound, ensuring the consistency of the whole car’s hearing. And with the help of HUAWEI SOUND 2.0, the M9 will also support the spatial audio function. Different from the panoramic sound and immersion sound solutions provided by other models in the same class, Huawei Space Audio provides complete services based on the ecological advantages of content sources, car operating systems and audio equipment, and the depth adjustment of software and hardware can give full play to the immersion listening effect of cockpit advantages.

Huawei’s mega-pixel smart headlights can bring advanced novel experience-in static state, it can project holiday wishes, music, weather, etc., while in dynamic state, it can realize many functions such as curve light carpet lighting, distance warning, narrow road width indication, lane change warning, lane safety guidance, and courtesy to pedestrians. It can be said that Huawei’s megapixel smart headlights are not only safe enough, but also interesting enough, and the humanized feeling is full. Its strength is beyond doubt, and it is even more difficult for other models to catch up. This is because the high-pixel module blessing+precise control algorithm of Huawei’s megapixel smart headlights is one generation ahead of the industry. At the same time, Huawei’s megapixel smart headlights adopt the industry-leading self-developed dual-lamp fusion algorithm, which breaks through the industry’s imagination of the use function of smart headlights.

The expected experience of the retractable triple screen is the welcoming effect of the triple screen with a great sense of ceremony and the multi-screen and multi-angle view of the triple screen cinema. With the excellent image quality, the ultimate silky and intelligent interconnection, it is expected that the experience will really take a new stage. In addition to properly arranging the LCD instrument panel, the central control large screen and the passenger entertainment screen, it is also possible to lead the same level in screen size. It is conceivable that the retractable triple screen can realize the cooperation between the screens and solve the problem of separation between the triple screen schemes of other models.

Far ahead! With the three major black technologies as the vanguard, although the M9 in the world has not been listed, it has already given people a series of surprises, and this is far from over. You know, Huawei definitely has more black technologies to carry on this important model, the M9. For example, HUAWEI AR-HUD, which can present a large display area, and a smart chassis that makes driving feel more comfortable. This also makes consumers look forward to asking how wonderful and grand science and technology drama M9 will bring after it is officially listed!

　　On June 19th, at the Global Supercomputing Conference in Frankfurt, Germany, China’s "Shenwei Taihu Light" topped the list of the top 500 supercomputers in the world. Since it came out in June 2016, this is the third time that it has been awarded the "fastest supercomputer in the world", thus achieving "three consecutive championships".

　　"Shenwei Light of Taihu Lake" was developed by National Parallel Computer Engineering Technology Research Center, using China’s own chip. In the field of supercomputers known as "the heavyweight of the country", "Shenwei" indicates that China’s supercomputing technology has made many key breakthroughs, providing technical means for solving a series of major challenges such as economic and social governance, and has strategic significance for enhancing comprehensive national strength.

　　How fast is Shenwei? It has three "world first" indicators: the peak performance of the system is 1.25 billion times per second, the continuous performance is 930 million times per second, and the performance-power ratio is 6.05 billion times per watt. It is understood that its one-minute computing power is equivalent to 7.2 billion people around the world using calculators for 32 years without interruption.

　　Why is this so? It uses 40 computing cabinets and 8 network cabinets for "system operations". Pushing open a cabinet slightly larger than a household double-door refrigerator, four groups of super nodes consisting of 32 computing plug-ins contain 1024 high-performance processors; Each processor is equivalent to the computing power of more than 20 commonly used laptops. The whole "Shenwei Taihu Light" has a total of 40,960 processors, and the speed can be imagined.

　　More importantly, the central processing unit "Shenwei 26010" of "Shenwei" was designed and produced by China independently, and the whole system realized full localization of the core components. In the past, foreign countries crowded out surveillance and restricted the sale of core parts for China supercomputer research. Nowadays, there are 260 computing cores, billions of transistors and more than 3 trillion calculations per second … … The 25-square-centimeter "Shenwei 26010" has not only become the fastest supercomputer "heart" in the world, but also broke the 30-year foreign core technology blockade and opened the "China Core" era with completely independent and controllable software and hardware.

　　The speed is ahead of the world, and the application ability is also accelerating. The speed advantage of supercomputing is transforming into the application advantage. Last November, based on "Shenwei Taihu Lake Light", the application project of "Ten Million Approved Expansion of Global Atmospheric Dynamics Full Implicit Simulation" won the highest award in the field of international high-performance computing applications — — The "Gordon Bell Award" fills the gap of China’s supercomputing application in this award.

　　At a deeper level, "‘ Shenwei Light of Taihu Lake ’ It plays a very important role in China’s scientific and technological innovation and economic development. " Fu Haohuan, deputy director of the National Supercomputing Wuxi Center, said. Relying on the "Shenwei Taihu Light", China completed the numerical simulation of the global 10 km high-resolution earth system with a scale of one million nuclear; Two weeks to complete the routine 10-month calculation of Shanghai drug screening and disease mechanism research … … It is understood that in the past year, "Shenwei" has been involved in 19 application fields such as climate and meteorology, advanced manufacturing, aerospace, high-energy physics, life sciences, etc., supporting hundreds of solving tasks in major national scientific and technological applications, advanced manufacturing and other fields, and completing more than 2 million homework tasks in total.

　　Zhang Yue Song Xiaoliang Zhao Zhiran

　　There was a time when the film and television circle commented that only middle-aged women and aunts were left watching TV dramas. This may not be wrong, because the themes of TV dramas at that stage were mostly mothers-in-law and parents, including court dramas. Therefore, it is normal that the types of TV dramas are narrow and the audience is naturally limited. Recently, the TV series "The Scare of the Deep Sea" is being broadcast. After watching several episodes that have been broadcast, I found that the previous conclusions may be outdated.

　　Judging from what has been broadcast, I think the audience of this play may be wider. Young people chase stars, middle-aged people chase plots, and old people chase history, and they can all get their places.

　　Story is the bone of film and television drama, and the character setting of the protagonist determines the direction of the story structure. The protagonist’s character setting in "Spy Wars: Deep Sea Stings" is quite interesting. The protagonist Chen Shan’s real identity is "touting" in Shanghai. Because he looks like Xiao Zhengguo, a special agent of the Kuomintang military system, he was forced to impersonate a special agent and enter the military system in Chongqing under the deadly threat of Japanese agents. However, Chen Shan never forgot that he was from China. In order to rescue my sister kidnapped by Japanese agents, I had to deal with Japanese agents. Chen Shan finally got in touch with the Communist Party of China (CPC) in Chongqing, under the influence of the national justice and the love and hatred between home and country. Therefore, Chen Shan has four identities in the play: natural Chen Shan, Japanese spy, Kuomintang military intelligence personnel, and underground workers of the Chinese Communist Party.

　　This kind of character setting makes the story clues intertwined and the plot complicated, which increases the difficulty of scriptwriting. For example, Chen Shan, a character, had to complete the task assigned by the Japanese spy department in order to save his sister from Japanese spies, but he didn’t want to hurt his country and people. Chen Shan’s every action, in the words of Zhang Li, the heroine in the film, is like gambling. Keep the audience in the plot: what to do next? Zhang Li, as a member of the Chinese Communist Party who entered the military system, found Chen Shan strange and had doubts about Chen Shan. Even if Chen Shan helped her out of danger, she remained vigilant about Chen Shan’s true identity and true purpose. It is not Zhang Li’s choice to expose Chen Shan. It is a severe test for Zhang Li how to borrow Chen Shan and finally turn it into the Communist Party of China (CPC)’s overall anti-Japanese service while ensuring his own safety. As for Zhou Haichao, Xiao Zhengguo’s former colleague in the military system, there are also many clues in the play. Zhou Haichao has personal selfishness and ambition to make a fortune, and Xiao Zhengguo is his biggest obstacle. Coupled with Zhou Haichao’s own fatal weakness, when the fake Xiao Zhengguo returned to the military system, Zhou Haichao naturally regarded Chen Shan’s fake Xiao Zhengguo as the main object of prevention and suspicion

　　In several episodes that have been broadcast, the writers and directors have explained the plots and clues in an orderly and calm way, without feeling messy, vague and blunt. The actor’s performance is also in place. Although the play uses voiceover, which is rare in film and television dramas, in order to express the special field of intelligence front, voiceover can play the role of making the finishing point and connecting the preceding with the following, and can also make the plot more clear and concise. At this point, the audience has reason to expect the fate of the characters in the play and the subsequent plot development.

　　"Spy Warnings in the Deep Sea" is also one of the shows of film and television works for the seventieth anniversary of the founding of New China. However, for a long time, there has been a misunderstanding among some literary and art workers that works that promote the main theme are not effective. It seems that what is popular in the market can only be gag and crooked works. Literature and art should not be slaves of the market, and should not be covered with copper odor. Excellent literary and artistic works, it is best to be successful in thought and art, and to be welcomed in the market. " This truth is not complicated. Only when literary and artistic works are loved by the audience can the audience be educated.

　　Judging from the part that has been broadcast, The Deep Sea Sting of Spy Wars has handled this issue well. War of Resistance against Japanese Aggression is a common theme in literary and artistic works. Historically, in order to invade and occupy China in modern times, Japan collected a lot of information about China from before the Sino-Japanese War of 1894-1895. We cannot overestimate the detail, depth and comprehensiveness of Japanese intelligence espionage in China. The wolf ambition of Japanese militarism is also evident from the thoroughness and sufficiency of its espionage work. This historical fact is integrated into the play, which makes the story thrilling, tense and dangerous, and it is often unexpected, ups and downs and reasonable, which can arouse the audience’s expectation.

　　War of Resistance against Japanese Aggression is an arduous and complicated historical task for the Communist Party of China (CPC). Resolutely resisting Japan is the first principle. Under this principle, it is also necessary to obtain Japanese intelligence, which highlights the importance of Chen Shan. How to counter Chen Shan requires both courage and skill for the Chinese Communist Party’s intelligence system. In addition, during War of Resistance against Japanese Aggression, the Communist Party of China (CPC) had both cooperation and struggle with the Kuomintang. Therefore, "The Scare of the Deep Sea" can present the complexity of history to today’s audience through a special character and a story in a special environment. It should be said that the starting point is well grasped. The primary value judgment of every choice of the positive characters in the play is patriotism and national interests, which makes the tone and main line of the whole play reliably guaranteed.

　　There is another feature of the play that gives me further suspense. The protagonist Chen Shan himself is from Shanghai. The first few episodes of the story took place in Shanghai, and there were many lines in Shanghai dialect and Shanghai accent in the play, which made me a Shanghainese sound very kind. Due to special historical reasons, Shanghai has always been a hot spot on the intelligence front in the modern history of China. All kinds of forces at home and abroad, without exception, regard Shanghai as an important place for obtaining and transferring information. Even during War of Resistance against Japanese Aggression, Shanghai was occupied by the Japanese, and it was no exception. Therefore, although the story is now transferred to Chongqing, the wartime capital of the Kuomintang, it remains to be seen whether the follow-up plot will return to Shanghai.

　　Finally, I want to say that no matter what age you are, you should not regret chasing this drama. (Liu Yang)

Original receiver Tech studio

Wen | Rao Yan

Editor | Brother Cai

To do a good job in e-commerce platform, should we pay more attention to merchants or users?

This is a controversial topic, and it is also a problem that is deeply confused by major e-commerce platforms. It seems that there is no standard answer.

Some people think that e-commerce platforms should pay more attention to merchants, because merchants can directly bring benefits to the platform; Some people think that we should pay attention to users, because users are customers who pay for money, "God" and traffic.

Some people think that both users and merchants should pay attention to it, but as a platform, e-commerce will treat merchants and users differently from a strategic perspective or from a specific implementation level, and it will inevitably focus on it.

For a long time in the past, both Ali and JD.COM, as established e-commerce platforms, and Tik Tok and Aauto Quicker, as emerging live e-commerce platforms, have consistently put businesses at the strategic core.

Compared with pleasing users, these e-commerce platforms pay more attention to pleasing merchants. After all, merchants can bring advertising, commissions and other service fees to the platform, which is also an important part of the existence of e-commerce platforms.

However, in the last two years, this concept has undergone a major change, and e-commerce platforms have begun to pay more attention to users.

In 2023, Ma Yun set the theme of "returning to Taobao, returning to users and returning to the Internet" for Ali’s transformation. One of the three themes is returning to users, emphasizing the importance of users.

In fact, Ali paid more attention to merchants in his early years, and "valuing merchants and neglecting users" was even regarded as Ali’s own gene. But now, while regaining the low-price strategy, Ali emphasizes paying attention to users and interprets e-commerce with his own experience. More attention should be paid to the laws of users.

JD.COM has repeatedly emphasized the importance of users in the process of pushing forward the low-price strategy. On March 29th, Liu Qiangdong, the founder of JD.COM, issued a letter to all employees, announcing that the corporate culture of JD.COM has been upgraded, and the core values of JD.COM have been upgraded to: customer first, innovation, hard work, responsibility, gratitude and honesty. Customer first has been used and put in the first place.

As a rising star of e-commerce, Pinduoduo has emphasized the importance of users since its establishment. Both its simple and direct "10 billion subsidy" and its harsh "only refund" model show the fact that Pinduoduo cares more about users than merchants.

As the latter, Pinduoduo can snatch food from other e-commerce platforms and develop rapidly. Paying attention to users is undoubtedly one of the secrets, which is also the real practice of the idea of "turning capitalism upside down" put forward by the founder of Pinduoduo in his early years.

At the end of last year, Taobao and JD.COM also launched a "refund only" service; At the beginning of this year, Tik Tok e-commerce also launched a fast refund service after delivery, which is aimed at all small shop merchants in the Tik Tok platform; At about the same time, Aauto Quicker e-commerce also upgraded the refund function after merchants agreed to reject it.

At this point, "refund only" has become a standard in the e-commerce industry, which means that the e-commerce platform finally chooses to lean towards consumers in the balance of interests of merchants, brands and users, and the e-commerce platform competes for users again.

In fact, the essence of retail is to provide users with better goods at lower prices and better services. In this sense, the e-commerce platform attaches importance to users, which is not only a transformation, but also a return, or a subversion of traditional production relations.

-01-

How do merchants and users view e-commerce platforms?

Consumers and businesses have different views on how e-commerce should be done and what kind of e-commerce the market needs.

Wang Li is a middle-level manager of an Internet giant. In the past years, he has been advocating all kinds of luxury goods. Many salespeople of big brands are his "WeChat friends". The annual shopping expenses range from hundreds of thousands of yuan to hundreds of thousands of yuan.

However, in the last three years, Wang Li’s consumption concept has changed. He is no longer obsessed with big brands, but pays more attention to adaptability. He usually shops through e-commerce platforms. "The quality of fruits that are killed by e-commerce platforms in a limited time is not worse than that of boutique merchants.; Daily necessities can also be purchased on the e-commerce platform. "

"Some daily necessities don’t need to pursue quality too much, as long as they can meet the demand. As for whether it is a brand or not, it is not that important on which platform to buy it." Wang Li told "handset tech (ID: tingtontech)".

Like Wang Li, more and more consumers are no longer loyal to an e-commerce platform, but choose the products they need to buy on different e-commerce platforms. They choose according to their needs, instead of blindly pursuing quality, they pay more attention to cost performance.

So what kind of e-commerce platform are businesses more willing to settle in?

The ultimate pursuit of merchants is to maximize profits. Which e-commerce platform can make merchants realize greater benefits, merchants are willing to cooperate with which platform. However, it is not easy to achieve this goal, which requires the cooperation between merchants and platforms, involving advertising services, commissions, platform policies, platform logistics, and promotional activities.

Liu Ming, the head of the manufacturer of clothing, shoes and hats in Guangzhou, told Earphone Tech that he was more willing to settle in Taobao and Tmall in his early years, because Ali paid more attention to the support and protection of merchants, and the platform brand was well-known and the traffic was large. "But in recent years, the traffic of Taotian was not as good as before, and our income was also affected."

In recent years, Liu Ming has changed his strategy and adopted a multi-platform operation mode. According to the characteristics and differences of various e-commerce platforms, he has promoted different product lines and diversified price systems. At the same time, he has increased cooperation with live broadcast e-commerce companies such as Tik Tok and Aauto Quicker.

Feng Li, a small and medium-sized manufacturer of towels, recently told "Earphone Tech" that "we have cooperated with different e-commerce platforms, and went to stock through Pinduoduo and 1688, and mainly made brands in Tmall."

Feng Li said that although the profit margin of low-priced platforms is not high, the sales volume is good. Although the profit margin of quality products is high, the investment is also more. "For example, the cost of Tmall stores is much higher and the operating costs are relatively large."

Feng Li calculated that compared with other e-commerce platforms, the profit rate of towels on Pinduoduo was at least 2 points higher, because of a large number of orders. "We also broadcast live in Aauto Quicker, and the price is also very cheap, and the sales volume is not bad." Feng Li said that the main income for one year now comes from two platforms: Pinduoduo and Aauto Quicker.

For businesses, it will cost more to be a brand. In the current economic situation, large sales volume and low cost are the pursuit of all businesses, and they are also the common requirements of a large number of small and medium-sized businesses for e-commerce platforms.

In recent years, with the return of mass consumption to rationality, the sales of many high-premium brand products have declined. In order to save the market, some high-premium brands have begun to cut prices sharply.

This is also an important reason for the rapid rise of Pinduoduo and Aauto Quicker in the past two years. In a rational consumption channel, excessive pursuit of brand premium won’t work, and high cost-effective goods have a way out. The surge in sales of white-brand goods in the past two years is also this logic.

-02-

Should e-commerce please merchants or please consumers?

Should the e-commerce platform pay more attention to merchants or consumers? There seems to be no standard answer, but time and reality give the final answer.

As a veteran e-commerce, Ali paid more attention to merchants in his early years, and "emphasizing merchants and neglecting users" was also regarded as a major feature of Ali. Ali emphasized in his early years that "there should be no difficult business in the world".

In the early days of e-commerce, many merchants didn’t understand e-commerce and wouldn’t sell online. Taobao put forward such a concept in those years, but now the times are different and e-commerce has matured. The platform should not only focus on how merchants sell good goods, but should pay more attention to letting consumers buy good goods.

For a long time in the past, Taobao Tmall’s platform grew bigger and bigger, and its business developed faster and faster, but users did not feel better service.

Sometimes there is a contradiction between users and merchants. When merchants can’t solve users’ problems, the platform customer service either can’t contact or doesn’t solve the problems. The customer service efficiency is very low, and many users have complained about such problems.

In those years, during the annual promotion activities, users finally enjoyed some preferential prices, and the e-commerce platform also vigorously promoted preferential prices. However, what the end users felt was not real cheap, but various words and routines, and the algorithms were also very complicated. In order to enjoy the preferential prices, users had to meet various requirements.

What is even more unacceptable to consumers is that even if users place orders in this way, they finally find that it is not much cheaper. Moreover, the e-commerce platform has been playing in this way for many years until consumers are bored with it.

In 2023, just as Ali’s market value was once surpassed by Pinduoduo, Ali employees left messages on the intranet, bluntly saying that Taotian should "simply buy, simply return, less routines and more benefits", which spoke out the voices of many users and also showed that Ali began to realize the problem.

In fact, Taobao’s early positioning was similar to that of Pinduoduo, and it grew up with low prices and small and medium-sized businesses. Unfortunately, Ali later abandoned many small and medium-sized businesses on his own initiative.

A few years ago, Ali firmly believed that an era of consumption upgrading was coming. Therefore, Taobao constantly upgraded its brand, introduced a large number of brands to settle in, and the annual technical service fee and default bond of the store also increased, causing some small and medium-sized businesses with weak competitiveness to leave Taobao.

This wave even spread to AliExpress, a cross-border e-commerce platform owned by Ali at that time. Around 2016, AliExpress more aggressively promoted brand transformation, requiring merchants to have corporate qualifications and brand authorization, and comprehensively cleaned up individual sellers.

In this way, not only small and medium-sized businesses have left Taotian and AliExpress, but also users have begun to choose other e-commerce platforms. The impact on Ali is that the development of Taotian has slowed down, the traffic has been separated, and the frequency and retention time of users have become less and less.

About ten years ago, AliExpress had almost no China rivals in the cross-border e-commerce field at that time, and it was very convenient for merchants to sell goods. With one click, the product information on Taobao could be transported to AliExpress. However, the departure of small and medium-sized merchants made AliExpress develop slowly after its initial success. In the last two years, the cross-border e-commerce fire broke out, and AliExpress started early but caught up with a late episode.

When Ali realized all this, the Internet had already bid farewell to the high-growth era in the past and entered the moment with the theme of reducing costs and increasing efficiency. At this time, Ali had to face not only Pinduoduo, a rapidly rising opponent, but also the impact brought by live e-commerce on short video platforms, and the original advantages of Taobao and Tmall were weakening.

To this end, Ali launched the largest organizational change since its establishment in 2023, and then made personnel adjustments. Zhang Yong’s position as Chairman of the Board of Directors of the Group was handed over to Cai Chongxin, and the CEO position was taken over by Wu Yongming. The CEO of Taotian Group, the core e-commerce business, was also replaced at the end of last year.

Ma Yun thinks that the situation of Taotian Group is very serious, and asks Ali to return to Taobao, users and the Internet.

If Ali started to return to users after a long walk, then Pinduoduo, as a rising star, decided to put users first from the beginning.

Unlike Ali, who pays more attention to businesses, Pinduoduo cares more about users. Ali emphasizes "no hard business in the world", while Pinduoduo makes users feel that "there is no hard goods in the world".

In fact, low price is a universal demand. No matter the rich or the poor, there is a demand for "what they want" at an "affordable price", and Pinduoduo attracts people who are looking for high cost performance.

People in this group may spend a lot of money on an expensive brand-name watch or spend 9.9 yuan on a towel, and Wang Li is one of them.

When Pinduoduo was founded, data showed that about 90% of China adults had never drunk Starbucks, 1.3 billion people had never been abroad, and 1 billion people had never been on an airplane, and low-and middle-income people still accounted for the vast majority.

What Pinduoduo needs to do is matching, so that the right people can buy the right things in the right scene, which can not only provide the consumers in the sinking market with the right goods, but also provide the consumers in the first-and second-tier cities with the matching goods categories.

This is not a consumption downgrade, but a consumption classification. Pinduoduo’s approach also has its own unique business logic.

The founder of Pinduoduo once wrote an article called "Turn Capitalism upside down", which mentioned that as the ultimate representative of capitalism, the essence of insurance is that the poor spend money to buy a product that "seeks stability in an uncertain future" from the rich, so as to strengthen their ability to resist risks, and eventually wealth will flow from the poor to the rich.

The article puts forward a hypothesis, can the rich buy "insurance" from the poor in reverse, that is, buy a kind of stability, so that wealth can flow from the rich to the poor?

"Everyone’s wishes, their needs and plans at some point in the future are often much clearer than others. Moreover, this kind of everyone’s planning and willingness, as well as the individual’s certainty of a certain behavior, are often valuable to the supplier who meets the demand. It can reduce the uncertainty of organizational production and help achieve more effective allocation of resources and capital. "

Based on this concept, the article believes that if there is a platform that can get enough customers to buy a certain product, integrate the customers’ needs and send an order to the factory, the factory will sell the products to these customers at a price lower than the market price.

Moreover, because this order pays a certainty to the factory, the factory can reduce the risk of market research and forecasting the production direction of the market, and also reduce the inventory cost.

In a sense, this is a new type of relations of production, which was really realized by Pinduoduo later, and became the underlying logic of Pinduoduo.

Perhaps many people once resented Pinduoduo’s "cutting a knife", but they have to admit that Pinduoduo’s "reverse capitalism" has succeeded. In the past two years, while most Internet giants have experienced a trough, Pinduoduo has been growing substantially.

This is not so much a victory of the new e-commerce model as a victory of embracing users in the Internet age.

-03-

How does the e-commerce platform please users?

How should the e-commerce platform please users? The first is low price.

The essence of retail is to provide users with better goods at lower prices and better services. Low price is the big killer, and cheap is the last word, which is also the truth confirmed by the development of domestic e-commerce.

Domestic e-commerce has developed for so many years, and the competition has never stopped, and the means of competition are also varied. However, the most powerful means of competition has never changed, and it is still a price war.

On June 1st, 2019, Pinduoduo entered the "618 Promotion" for the first time in an all-round way, and announced that in the form of "10 billion yuan cash subsidy", joint brand merchants would make substantial profits on 10,000 items with the highest popularity in the whole network.

Compared with the subsidies of other e-commerce platforms with complicated algorithms, Pinduoduo’s tens of billions of subsidies are simple and straightforward, either directly subsidizing or directly reducing prices, and there is no need to make a bill or play "full reduction", which also makes Pinduoduo, which was originally dominant in the sinking market, win more shares and uses.

According to the data in the early years, during the period of June 18, 2019, the number of orders in Pinduoduo exceeded 1.08 billion, and GMV increased by over 300% year-on-year. Since then, the subsidy of 10 billion yuan has become a long-term strategy of Pinduoduo and a powerful means to attract users. By this means, Pinduoduo artificially created a price depression and snatched a large number of user orders from Tmall and JD.COM.

In fact, in the early years, Taobao also defeated offline retail by relying on low prices, and began the prosperity of e-commerce; JD.COM also defeated Dangdang, the dominant book e-commerce company at that time, and Suning, the leading retailer of traditional household appliances, through low prices, thus winning a relatively stable market position.

Only later, with the continuous development of Taobao and JD.COM, the advantage of low price was lost. Until 2023, these two platforms began to pay attention to low price again.

In fact, since 2023, almost all e-commerce platforms have launched low prices. Besides Taotian and JD.COM, there are also live e-commerce platforms such as Tik Tok and Aauto Quicker. Like Pinduoduo, e-commerce in Aauto Quicker is also based on the sinking market, and in 2023, it ushered in a rapid growth in performance.

In addition to low prices, another way for e-commerce platforms to please users is to improve service quality and improve user experience. Since 2023, almost all e-commerce platforms have been working hard to improve the user experience.

Ali determined the theme of returning to e-commerce and returning to users, and established the strategy of building a big amoy. Facing the future, Taotian has determined three directions of "innovation and innovation", upgrading new scenes, new ecology and new technologies, among which the first one is user priority.

At the end of 2023, after Ma Yun shouted "Ali will change", Liu Qiangdong also replied to employees’ comments on the company intranet that JD.COM must change, otherwise there is no way out. "I believe we will definitely get out of the trough. Anyone and any company will experience several peaks and valleys to achieve greatness. "

Xu Ran, CEO of JD.COM, also responded that JD.COM has made some progress in price competitiveness, platform ecological construction and supply chain advantages. While the number of merchants has further expanded, the increase in the number of users has also proved the optimization of platform ecological construction.

Xu Ran said, "In the long run, JD.COM will resolutely pursue the ultimate user experience to maintain its core competitive advantage".

When e-commerce platforms begin to pursue low prices and changes, they all begin to emphasize user experience, which also means that e-commerce companies are changing their business philosophy and paying more attention to users’ needs.

Why are a large number of industrial belt enterprises willing to dig deep into the white-brand track? When the business model is based on "maximizing the unit consumption benefit", businesses can provide consumers with the products that best meet their actual needs at the lowest cost and price, and thus survive and develop.

In the future industrial world, whoever controls consumers will control manufacturing. If you can’t directly connect with consumers, you can’t win consumers, and you are doomed to have no longer-term future.

This is the future of retail and the long-term doctrine of e-commerce.

(Wang Li, Liu Ming and Li Feng are all pseudonyms. )

(Image source network intrusion. )

References:

1. "E-commerce volume to" refund only ",how to balance users and businesses? 》, source: Zijin Finance;

2. "The Great Change of E-commerce in 2023", source: "Hui Tan".

(Disclaimer: This article is only for information exchange and does not constitute any investment reference suggestions. )

—END—

Original title: "E-commerce problem: please merchants or please users? 》

Read the original text

　　At present, the situation of epidemic prevention and control in China continues to improve, and foreign epidemics spread rapidly. "External defense input and internal defense rebound" has become the focus of epidemic prevention and control in China. Can I take off my mask now? How contagious are asymptomatic infected people and relapsing patients? Will pets spread viruses? Recently, Zhong Nanshan, an academician of China Academy of Engineering, responded to the hot issues of epidemic prevention and control.

　　It’s not time to take off the mask yet.

　　Zhong Nanshan:At present, the situation at home and abroad is very different. China has entered the second stage of the epidemic because of its decisive measures, while other major countries are still in the first stage of the outbreak and are still climbing up. This means that the probability of human-to-human transmission is very high, and the number of confirmed cases increases very quickly.Wearing a mask is still an important means of self-protection, but it is not necessary to wear it in areas where the epidemic situation is not serious, places with few people or open spaces.

　　Wuhan has passed the customs, but there is still the next pass.

　　Zhong Nanshan:After the outbreak, the central government took decisive measures to control Wuhan’s urban traffic, and it was very successful to take measures to prevent and treat it in other places. In the history of epidemic prevention and control, this is also a feat. However, there are still two tests: one is how to prevent and control while returning to work, and the other is the "external defense input" barrier.At present, foreign epidemic situation is still at the peak, and some coastal cities in China, which have close communication with foreign countries, are easily "involved", and then some epidemic situations occur.It can be said that the next "pass" of Wuhan is also the "pass" of the whole country, and it needs to pass through various prevention and control measures.

　　3. It is very unlikely that foreign imports will cause a second outbreak in China.

　　Zhong Nanshan:There are actually two questions about whether the overseas epidemic will cause a second outbreak of the domestic epidemic: first, whether the imported cases have spread, and second, whether they will break out in the process of spreading. The risk of transmission of imported cases definitely exists, especially cases with positive nucleic acid test or symptoms of infection, which are highly contagious and will cause virus transmission. At present, the mass prevention and control in China has been sinking into the community, and community residents have a strong sense of self-protection, such as wearing masks and keeping a distance from others. Once someone has symptoms such as fever, he can report or accept diagnosis quickly, and then isolate.On the whole, the risk of community transmission certainly exists, but the probability of the second wave of outbreaks in China is very small.

　　It is too early to talk about the "turning point" of the global epidemic.

　　Zhong Nanshan:Globally, the original "epicenter" of the epidemic was in Europe, especially Spain and Italy, and now it also includes Germany, France and Britain.The biggest problem at present is the United States. In the past week, the number of confirmed cases in the United States has increased at a rate of 10,000 to 20,000 per day. It is too early to predict when the global epidemic will have an "inflection point".It can be said that whether there can be an "inflection point" mainly depends on whether governments can intervene strongly. There are many unpredictable factors in other countries. According to the current situation, I am afraid it will take another two weeks.

　　5. The proportion of asymptomatic infected people in China will not be large.

　　Zhong Nanshan:Asymptomatic infected people do not appear out of thin air, but usually appear in two groups: first, people who have not shown symptoms for the time being but may have been infected in areas with relatively serious epidemics; The other is the close contacts of the confirmed cases, and their proportion is relatively small. Asymptomatic infected people also have two concepts. One is that they have no symptoms at first, but then they will gradually develop into symptoms. Such patients are definitely contagious; The other is that during a long observation, there is no symptom all the time, but the nucleic acid test is positive. We are studying the infectivity of such patients.However, according to the characteristics of Covid-19, once symptoms appear, it is more contagious, so it is correct to isolate asymptomatic infected people for observation.

　　6. Most patients with relapse are not contagious.

　　Zhong Nanshan:Generally speaking, most patients with relapse are not contagious. Most of the so-called multiple positives are fragments of nucleic acid, not the virus itself.We need to pay attention to two situations. The first is whether the patient has a relapse. If the patient produces strong antibodies, he will not be infected again. As for whether patients with relapsing yang will be transmitted to others, it needs specific analysis. Generally speaking, nucleic acid fragments are not contagious. Some scholars have cultivated throat swabs and secretions of patients with relapsing yang, but they have not cultivated viruses. The second situation is that patients have many basic diseases, but their symptoms have improved and they have not fully recovered. These patients cannot rule out infectivity.

　　7. There is not enough evidence of "influenza" in COVID-19.

　　Zhong Nanshan:At present, there is not enough evidence of COVID-19’s "influenza".Unless there is such a rule in virus transmission: its infectivity is still strong, but the mortality rate is getting lower and lower. In this case, it is possible to exist for a long time. We now need to make long-term observation and master sufficient data and cases before we can draw such a view. Under the present circumstances, I don’t think this prediction will come true.

　　8. It is too early to draw conclusions about animal-to-animal transmission.

　　Zhong Nanshan:It remains to be seen whether some animals such as dogs, cats and tigers are positive for nucleic acid detection, which is caused by pollution or infection. Some animals originally carry some viruses, which may not be symptomatic or contagious.It is too early to conclude that Covid-19 in these animals can infect both humans and animals, and both can cause diseases.

　　9. Some effective drugs have been found, but there is no specific drug yet.

　　Zhong Nanshan:Some drugs we are testing now (such as chloroquine phosphate) are definitely effective. We are summarizing them and will announce them soon. There are also some Chinese medicines (such as Lianhua Qingwen), which we have not only done in vitro experiments, but also found in P3 laboratory (the third-level laboratory of biosafety protection) that their antiviral effect is not strong, but their anti-inflammatory performance is outstanding, and the relevant experimental results will be published soon. In addition, there is Xuebijing, a traditional Chinese medicine. Its main components include safflower, salvia miltiorrhiza, radix paeoniae rubra, etc. It is used to promote blood circulation and remove blood stasis, but it is also effective in the treatment of severe patients. We are summarizing the situation of these drugs.

　　10. The vaccine will not be on the market soon, and the vaccination depends on the situation.

　　Zhong Nanshan:Vaccine is very important to really end the epidemic. Now all countries are developing it at the fastest speed, but I don’t think it can be made in three or four months. In addition, according to the experience of fighting SARS, removing the intermediate host can also block the spread of the epidemic. At present, we are not clear about the transmission chain in Covid-19, and it is also important to cut it off after it is clear.Put all your hopes on the vaccine, and all other methods are negative. Moreover, after the vaccine comes out, it is impossible to be perfect at once. The susceptible population can be vaccinated, but it is not necessary for everyone to be vaccinated.

　　11. Group immunization is the most negative practice.

　　Zhong Nanshan:The most negative way to deal with the epidemic is the so-called "group immunity", which was the idea more than 100 years ago.At that time, human beings had no choice but to let the virus infect them, and those who survived the infection naturally got antibodies. I don’t agree to deal with Covid-19 in this way again. In the past 100 years, mankind has made great progress, and there are many ways to prevent it, so there is no need to use natural immunity or group immunity.

　　12. The most worth sharing experience of the "epidemic" in China War is execution.

　　Zhong Nanshan:China War "epidemic" mainly took two measures: first, blocked the outbreak area and blocked the spread; The second is grassroots group defense and group governance. Now there are two core points of prevention and control: one is to keep a distance, and the other is to wear a mask.

　　So,China’s most shareable experience is execution.. The medical level and technical strength of many countries are much higher than that of our country. The reason why we were caught off guard in the face of the epidemic was because we were not prepared mentally and did not take decisive measures, which led to the infection of many front-line medical personnel. Once this line of defense collapses, it is easy to get out of control.

　　(People’s Daily client)