CCTV News:According to the latest data released by the National Bureau of Statistics, in May, driven by the sustained release of macro-policy effects, the improvement of external demand and the May Day holiday, the service industry, consumption, import and export rebounded, industrial production maintained rapid growth, transformation and upgrading continued to advance, and China’s economy continued to pick up.

　　Consumption accelerates, domestic demand recovers, and domestic demand drives continuous activation.

　　The fundamentals are very important when the economy is unstable. In May, the driving force of domestic demand continued to activate, and the total retail sales of social consumer goods reached 3,921.1 billion yuan, up 3.7% year-on-year, 1.4 percentage points faster than last month.

　　Investment in manufacturing and high-tech industries grew rapidly.

　　In the first five months, the national investment in fixed assets (excluding farmers) was 18.8 trillion yuan, a year-on-year increase of 4%. Among them, investment in manufacturing industry and high-tech industry increased by 9.6% and 11.5% respectively.

　　External demand continued to improve. In May, the total import and export volume of goods increased by 8.6% year-on-year, 0.6 percentage points faster than last month. In the first five months, the import and export scale of goods reached a record high in the same period.

　　With the continuous release of macro-policy effects, in May, the added value of industrial enterprises above designated size increased by 5.6% year-on-year, and 90% of regions and 80% of industries achieved growth. The service industry production index increased by 4.8% year-on-year, 1.3 percentage points faster than last month.

　　New quality productivity highlights new kinetic energy and vitality of economy

　　Many indicators related to the quality of development highlight the new kinetic energy and vitality of the economy. In the first five months, the investment in purchasing equipment and tools increased by 17.5% year-on-year, and the investment in technological transformation of manufacturing industry increased by 10% year-on-year, which will greatly stimulate the new quality productivity in traditional manufacturing industry.

　　International institutions have raised China’s economic growth expectations.

　　Recently, the World Bank, the International Monetary Fund and other international organizations and institutions have raised China’s economic growth expectations. Liu Aihua said that although the external environment is complicated and changeable and the domestic economy is facing some difficulties and challenges, the fundamentals of China’s economic recovery and long-term improvement have not changed.

　　From the perspective of production, innovation kinetic energy has been continuously cultivated and enhanced, and industrial transformation and upgrading have been solidly promoted; From the demand point of view, with the implementation of consumption promotion policies and the innovation and expansion of consumption scenarios, consumption potential is expected to be further released.

　　Expert: The policy continues to exert its strength in expanding demand.

　　Experts believe that looking forward to the next stage, external demand will continue to maintain resilience, and exports will maintain rapid growth in the short term, which will boost the formation of related industrial chains. Policies continue to play a role in expanding demand, especially fiscal policy, which has sufficient room for development and is expected to play a supporting role.

　　China’s economy continues to pick up and improve.

　　The World Bank recently released the China Economic Briefing, which raised China’s economic growth forecast by 0.3 percentage points in 2024. On June 17th, the National Bureau of Statistics introduced the operation of the national economy in May, and various economic indicators continued to rise to a good trend, which attracted public attention.

　　South Korea’s "Asian Economy": Export growth rate hit a new high.

　　The article points out that since 2024, China’s foreign trade has gone out of a very difficult rebound curve, and external demand has continued to recover. Data show that in May, the total import and export volume of goods in China increased by 8.6% year-on-year. In May, the export growth rate hit a new high since 2024, and the competitiveness of China’s commodities is still very strong. The analysis pointed out that the export data grew steadily, far exceeding the market expectation, and the trade surplus expanded, showing the very strong development momentum of China’s export industry.

　　Pakistan’s "National Daily": The consumer market is gradually picking up.

　　In May, China’s consumer price index rose for the fourth consecutive month, and China’s domestic consumer market showed signs of recovery. More and more people chose to travel and eat. The latest consumer confidence survey shows that during the Dragon Boat Festival holiday, the overall number of travelers is considerable, highlighting the vitality of China’s domestic consumer market. The China Municipal Government has also introduced a trade-in policy to encourage consumers to upgrade household appliances at preferential prices, and at the same time allow industrial enterprises to replace old machines with new ones.

　　Sin Chew Daily, Malaysia: Strong domestic demand.

　　In May, the total retail sales of social consumer goods, as a "barometer" of consumption, increased by 3.7% year-on-year, and the retail boom index maintained growth, and offline consumption steadily picked up, indicating that the consumer market in China continued to improve. The traditional physical retail industry in China actively promotes reform and innovation, and promotes a more balanced relationship between supply and demand. The retail market is expected to achieve steady growth. The basic role of consumption in driving China’s economic growth continues to increase, and China’s economy will usher in more strategic opportunities.

　　Hong Kong’s South China Morning Post: Macro-policy effects continue to be released.

　　The article pointed out that in May, the added value of industrial enterprises above designated size increased by 5.6% year-on-year, and 90% of regions and 80% of industries achieved growth. Many authoritative organizations have raised their forecasts for China’s economic growth, showing their recognition of China’s "high-quality" economic growth. The upward forecast is mainly based on objective economic data and a series of measures taken by China government to promote economic growth. A more balanced and comprehensive policy is an important guarantee for China’s sustained economic recovery.

Editor’s lead: Nowadays, more and more people keep pets, and various offline pet services are also developing in full swing. However, online pet apps are all outstanding. Why is this? Is online pet demand a false demand? In this paper, the author selected Boqi Pet and Chongming two apps, both of which focus on shopping malls and social interaction, and made an analysis and comparison. Let’s take a look.

When the material foundation reaches the corresponding level, the spiritual needs become particularly prominent. In a modern society with relatively perfect materials, people often need spiritual comfort in different ways. It is worth noting that more and more urban residents choose to keep pets as their spiritual sustenance.

The number of urban residents keeping pets exceeds 100 million, and pet services such as offline pet shops and pet hospitals are developing in full swing, but online pet apps have been developing for a long time. After years of failed online pet apps, many people and even investors think that "pet apps, especially pet social apps, are false demands".

Is this really the case? I hope this analysis of competing products can provide readers with some thinking reference.

According to the analysis and prediction of Ai Media’s White Paper on Pet Industry Consumption in China, the scale of pet industry in China will reach 348.8 billion yuan in 2021. In recent years, the scale of pet industry will continue to expand, and it is expected to reach 445.6 billion yuan in 2023. The scale of pet industry is expanding rapidly, and the market development prospect is improving.

In the pet industry, pet food accounts for 40%, followed by pet medical treatment, aquarium exotic pets, pet service, pet supplies and pet trading. Pet basic services occupy an absolute position in the industry, and the deep-seated consumer demand of pet owners has not yet matured. The forms of pet service are becoming more and more abundant. With the upgrading of residents’ consumption and the change of pet concept and pet role, the pet service industry will grow steadily.

According to Ai Media data, in 2021, the age distribution of pet owners is between 85 and 95, and the age level is younger. There are more female owners than male owners, reaching 61%; The academic background is mainly undergraduate, which can reach 74%; Most pet owners are married with children, reaching 61%.

According to the data of Ai Media, in the investigation of pet-keeping motives, 90% of pet owners keep pets for emotional motives such as adding interest, decompressing and relieving loneliness. Heavy work constantly squeezes the lives of modern people, and pets can bring more happiness to people and help modern people to relieve stress and loneliness.

Most of the pets are friends and family members with companionship function, and 20% of pet owners regard their pets as children, and cultivate love through similar parenting relationships.

From the above, it can be further concluded that pet owners are mainly young people with high education and spending power. They generally keep pets for emotional motives and can give them care to some extent.

It can be concluded from the above data that at present, the pet industry is still dominated by entities, and the development trend of online main business is homogeneous, leaning too much towards shopping malls. Pet app is still in the exploration stage, and its functions are mainly limited to: drying (sharing status), purchasing (consulting pet diseases, pet breeding experience, etc.), buying (purchasing pet products), and shopping (O2O, online diversion to offline).

Generally speaking, the pet APP market is a relatively blank market, and an APP with quality and connotation that can satisfy pet lovers in all aspects has not yet come out.

According to the current development status of the pet industry and the development trend of content socialization, this paper selects Boqi Pet and Chongming, both of which focus on shopping malls and socialization, to analyze and try to explore the current living conditions of pet apps.

In the function of the mall, the construction of Boqi Pet Mall is more perfect, covering all aspects of pet goods, and at the same time, adding interest to the mall through various activities; However, Chong Ming is slightly inferior, with key functions but not enough interest and classification science.

To a certain extent, this is due to the different positioning of the two. Chong Ming started in the community and spent more energy on community construction. The mall is currently in its infancy; The primary goal of Boqi pet is to build a shopping mall, which is qualitatively different from the rationality of functional partition and the beauty of page design.

The community construction of Chong Ming is based on the possible problems of pet owners at all stages, but the classification is too detailed and does not have a certain general classification. Boqi pets pay attention to the construction of classification, and add dynamic recommendations based on five major sections. Although it has generalization and beauty, there is no qualitative breakthrough in functional construction.

At present, the biggest problems of the two are: low willingness of users to participate in the community, low intensity of interaction, and users’ dependence on their pet community is far lower than other social media.

Boqi pet:

Pet Ming:

1) Boqi pet

Advantages:

• Interest recommendation, know user preferences in advance, and make targeted recommendations.
• You can skip directly without choosing a pet.

Disadvantages:

• The location permission query does not set the Disagreement option.
• Mobile phone number must be bound.
• There are many kinds of pets, but they are incomplete

2) Chong Ming

Advantages:

• The registration page is soft and friendly.
• There are fewer registration processes.
• Multichannel login

Disadvantages:

• High entry threshold, only for people with cats or dogs.

Boqi pet operation mode:Open the channel between private domain and public domain, public domain customers are oriented to private domain, and attach importance to high-value users in private domain; Multi-channel combination of innovation, reaching different types of users, so that the efficiency of innovation is the highest; Three-step operation:

1. Savage growth stage: all users are indiscriminately drained to the private domain traffic pool, and the number of users increases sharply.
2. Classified operation stage: classified and layered operation according to user tags.
3. Strategic operation stage: At present, we use all resources, combine public domain and private domain to run business, and pay attention to the opening of the whole platform and the management of users’ whole life cycle.

Chong Ming operation mode:Focus on community advantages, export community content through multiple channels, and attract users with independent brands as the core.

Summary:Boqi Pet and Pet Ming operate in two different ways. Boqi Pet adopts the strategy of giving priority to private domain traffic, converting users to private domain through various public domain channels, and operating the brand in all directions. Boqi Pet APP is only a part of its private domain.

Recently, Chong Ming’s operation focused on expanding its own brand and strengthening the construction and promotion of its own brand. However, in reality, the operation began to gradually withdraw from the social platform. Take Chong Ming’s recent Weibo as an example, the time was fixed on November 18, 2021.

Boqi pet:Ensure the largest traffic entrance and integrate all available resources. There are Tmall, JD.COM, Tik Tok, bilibili, Xiaohongshu, Douban, Zhihu, Weibo and other entrances online; There are shops and exhibitions exposed offline; In addition, there are advertisements in the circle of friends.

Pet Ming:Multi-channel social media put in content, major application markets went online, and launched their own pet products brand of the same name "Chong Ming".

Summary:Boqi pets improve their exposure through high coverage and high frequency promotion mode. However, the promotion of pet Ming is weak, and there are many ways to promote it, but the form and frequency of promotion are far less than that of Boqi pet.

The promotion of both on social platforms is based on cute animals (that is, community content), but there is no breakthrough construction in the APP community, and the traffic attracted is also lost in a short period of time.

Both Boqi Pet and Chong Ming are profitable by selling goods in shopping malls, which are too single and lack of interest, and the replacement rate by large shopping platforms is high.

According to Ai Media Consulting, there are three typical business models of Internet pet service: pet e-commerce model, pet community model and pet online to offline.

At present, different enterprises adopt different modes, some adopt a single mode, and some adopt a mixed mode (adopting two or more modes, such as e-commerce+community, community +O2O, etc.). In addition, it also includes pet medical treatment (mainly online consultation, taking JD Health Pet Hospital as an example), intelligent hardware, pet consultation platform and pet store management system.

As far as the current Internet pet service is concerned, pet e-commerce has an absolute advantage, with large-scale online shopping platform and old pet e-commerce brand "Boqi Pet" as the main force in the industry. According to relevant data, the market share of the top five domestic brands is less than 20%, and the platform brand effect is even greater.

In the composite mode, all platforms have adopted the mode of e-commerce+community+medical care. No matter what the initial development is, in the construction process, the development direction is biased towards e-commerce, and the pet shopping market of the immature non-large online shopping platform is further divided.

In the market competition, the competitors of a single e-commerce development platform are far from their own homogeneous platforms, but those online shopping malls (Tmall, JD.COM, etc.) that have already occupied an absolute position in the shopping market.

On April 14th, 2022, Boqi Pet (BQ.US) received a letter from NYSE on April 5th, informing the company that its total market value and shareholders’ equity were lower than the compliance standards of NYSE. It is not known whether the platform economy developed by the single and independent pet mall can continue its previous glory, but the author believes that the difficulties faced by the relatively single pet mall development model will only become more and more severe.

In the process of searching the information of pet socialization, I found some interesting views on pet socialization.

Pet socialization = pseudo-demand?

In the public information arrangement of Tencent.com in 2019, we can see that after 2012, the online platform focusing on pet socialization, after experiencing the entrepreneurial fever and investment fever, the overall living situation is not optimistic.

So, is pet socialization really a false demand?

I don’t think so. On the contrary, it should be the core of a pet internet service construction, but there is no effective construction experience in the market at present.

1) community access is strict, and effective interactive crowds are isolated.

In the process of understanding these social apps containing pets, the author found that community designers set strict access to the community. Take the community of Boqi Pet and Weibo, a pet blogger in Weibo, for example, this featured recommendation of Boqi Pet has only won 16 likes, while the blog post of the pet blogger published just four hours ago can get 6000+ likes.

What the community needs after all is interaction. Without interaction, the community can only be a stagnant pool. How can we talk about further development? In the construction of pet socialization, the entry threshold is generally too high, but in reality, it is often some "cloud pet parents" who interact with dynamic publishers.

In the first step of entering the community, this group of people with great power is isolated. To a certain extent, it not only reduces users, but also weakens the enthusiasm of pet users for dynamic output. The demand for the platform by pet owners is naturally much lower than that of other social platforms.

2) The community construction is homogeneous, and the platform community is highly replaceable.

From the following survey data, it can be seen that in 2021, users interested in pets in China showed great concern about pet topics, but the attention channels were concentrated in comprehensive social apps such as Tik Tok in Weibo.

Modern social interaction needs to be unique. Zhihu is famous for its knowledge-based social interaction, and Douban is famous for its group social interaction. What kind of attitude should pet social interaction take in the public view?

The author believes that "pet socialization" should be redefined. The definition of pet socialization given by most pet community apps on the market is: pet socialization refers to the socialization of pet owners with other pet owners by posting dynamic and private messages. Social ways are single and boring.

According to relevant reports, the behavioral motivation of pet owners to share the news is often to get attention and evaluation, and they have certain exclusive psychology. It is often the pet lovers who can give their pets the most initiative.

Therefore, the concept of pet socialization needs to be redefined by relevant practitioners.

The author believes that pet socialization needs to be discussed through three questions, that is, who socializes? Socialize with who? How to socialize? Pet socialization includes four subjects, namely, pets, pet owners, other pet owners and pet lovers. Social behavior needs to be further explored based on these four aspects.

Can pets socialize with pets, and can pets socialize with other pet owners? How do pet owners socialize? How do pets connect with pet lovers? In the social process, what form can’t be achieved by external social functions and is irreplaceable?

When there is a real platform to clarify the relationship between them and build channels between them through appropriate forms, it will naturally usher in the prosperity of pet socialization.

At present, the online pet service market is still in the primary stage, with scattered industries and low industry concentration, and lacks a lasting one-stop pet service platform. Resources are scattered on various platforms, and it is necessary to run step by step to meet the needs of pets. Pet owners are miserable.

The author believes that online pet service is still a blue ocean at present, and whoever occupies a place in the pet social ecosystem first can become the leader of online pet service first.

Note: All the above are the opinions of new learners. If there are any mistakes, please correct them.

　

This article was originally published by @noora. Everyone is a product manager. It is forbidden to reprint without permission.

The title map comes from Unsplash and is based on CC0 protocol.

At the intelligent strategy conference on February 10, BYD officially released the national intelligent driving strategy, announcing that all models will be equipped with advanced intelligent driving technology, covering the price range of 70,000 to 200,000. Among them, Eye of God C, as a smart driving scheme tailored by BYD for the public, has opened a new chapter in smart driving with its powerful functions and affordable prices. Wang Chuanfu, chairman and president of BYD Group, stressed at the press conference: "Good technology should be available to everyone!" This concept not only embodies BYD’s persistent pursuit of technology popularization, but also points out the direction for the intelligent development of China automobile industry.

Eye of God C is an important part of BYD’s Eye of God technology matrix. It is equipped with forward-looking tri-eye 5R12V sensing hardware and end-to-end control algorithm, achieving four leading positions in architecture, sensor, algorithm and data. Its high-speed navigation HNOA function can complete tasks such as up/down ramp, lane keeping and cruise driving on high-speed and urban expressway, which greatly improves the convenience and safety of driving. In addition, parking service AVP function makes users no longer have to worry about parking, and memory navigation MNOA provides intelligent services for high-frequency travel routes, such as starting and stopping traffic lights and passing through complex intersections. Help China brand to grow upward.

BYD Eye of God C not only performs well in function, but also sets an industry benchmark in safety. The high-speed navigation function can realize intelligent driving for more than 1,000 kilometers, and the AEB function can stop stably at 100km/h, and the AEB capability of 120 km/h and 140 km/h will be gradually released in the future, and the success rate of parking service is as high as 99%. These technologies provide users with all-round security, so that intelligent driving is no longer exclusive to high-end models, but really enters thousands of households.

BYD’s national intelligent driving strategy not only shows its strong strength in the field of intelligence, but also reflects its profound insight into consumer demand. With technological innovations such as blade battery and DM, BYD has taken the lead in the field of electrification, and in the field of intelligence, BYD has once again taken the lead in the industry through 4.4 million vehicle data equipped with L2 and above driver assistance, over 110,000 R&D engineers and the world’s largest new energy vehicle manufacturing system. In the future, BYD will continue to uphold the attitude of openness and cooperation, and work hand in hand with industry partners to jointly promote the global leadership of intelligent driving technology in China.

　　Jimu journalist Zhan Shuo

　　Recently, the female online celebrity "Touge" was killed in a car accident while driving a motorcycle in Chongqing.

　　The live video shows that the "head brother" wore a full helmet, but the lower body did not see the relevant protective gear. Witnesses said that the "head brother" was unfamiliar with the local road conditions and crashed into the wall after driving into the tunnel at high speed, causing an accident.

　　According to public reports, in the past year, many motorcycle online celebrity have passed away due to traffic accidents.

　　Some motorcycle enthusiasts said that many riders drive motorcycles and lack awe of safety. What they care more about is the traffic of motorcycle videos. Instead, it ignores the safety that should be put in the first place.

　　Many riders who were injured during riding also warned: "A car accident may make you lose the opportunity to start all over again."

　　There was an accident in online celebrity with 12,000 fans.

　　In the video of the driving recorder, a motorcycle quickly overtook from the right.

　　In the following time, the video image entered the tunnel. In the tunnel, you can see someone lying on the ground. Near the tunnel entrance, several motorcycles stopped at the roadside, and the riders ran back to the tunnel.

　　In the photos of the traffic accident scene released by netizens, the motorcycle is across the lane in the tunnel, and a female rider is lying on the ground without moving. The picture shows that she is wearing shorts, no protective gear is seen on her legs, and one leg is obviously bruised.

　　An insider said that the accident occurred at about 4 pm on September 15, in the underpass tunnel of an overpass in Chongqing. The woman who fell to the ground was online celebrity, a motorcycle from Henan Province. She came to Chongqing with her boyfriend and other riders this time, preparing to participate in this year’s Chongqing Motor Expo.

　　"Boss" is riding (Source: Network)

　　On the 18th, Jimu journalist called the police in the area where the incident occurred, but no response was received about the accident. According to media reports, the staff of Chongqing Public Security Bureau confirmed that there were related traffic accidents.

　　After the incident, the account of a video platform of "Touge" has been displayed as private, and the account nickname, avatar and personal cover have been changed.

　　On the day of the incident, the online biography was a social account of the boyfriend of "Touge", saying, "She got a driver’s license last year and her driving skills are quite good, but I really didn’t value her. Now things have gone wrong, and it’s too late to say anything."

　　Lessons learned from broken clavicle by experienced riders.

　　According to public reports, over the past year, a number of "motorcycle online celebrity" have been killed in traffic accidents, including "Zhuang Muqing", "Xiaoyu loves to eat fish" and "Liu Fugui", most of whom are young people in their twenties.

　　For the accident of "Boss", Ms. He, who has many years of riding experience, told Jimu journalists that according to the existing online videos and other information, it may be caused by unfamiliar road conditions and too fast speed. "I have ridden in Chongqing. The road conditions there are very complicated and there are many corners, and it is either uphill or downhill. There are certain requirements for the rider’s skills."

　　Some netizens said that the "head brother" was trying to catch up with the team in front, causing his own speed to be too fast. In this regard, Ms. He said that riding must have its own rhythm, and the riding speed must be determined according to the displacement, performance and driving ability of its own vehicle. "He can control the ride to 100 mph, but I can’t control it, so ride 80 mph. There is no need to be brave."

　　Social media account of "Touge" (Source: Internet)

　　Ms. He told Jimu journalists that once riding an accident, you may lose the chance to start all over again. Just two days ago, Ms. He just had an operation and took out the steel plate fixed at the clavicle last year.

　　In June last year, when Ms. He was riding a scooter of others, she was unfamiliar with the condition of the car, which led to a collision with a taxi that forcibly changed lanes. "At that time, the brakes of the car I was riding were not very good, and the tires were slippery. I couldn’t stop people and flew out." The accident directly led to Ms. He’s clavicle fracture. She lay in the hospital for a whole month and had a steel plate implanted surgically, which cost more than 30,000 yuan.

　　Ms. He said that the traffic police accounted for 30% of the responsibility for this accident. She recalled that at that time, she felt that she had been riding a large-displacement car for several years and was very familiar with it, not to mention riding a scooter. Looking at the spacious non-motor vehicle lane, she stepped onto the non-motor vehicle lane, but she didn’t expect an accident. Ms. He said that the accident could have been avoided as long as she was careful.

　　After the operation, Ms. He’s injured collarbone will have an impact on her arm strength and lifting heavy objects, and it will be dull when the temperature is low. Until a few days ago, she went to the hospital to take out the steel plate, and now she is slowly recovering.

　　It is precisely because of this accident that Ms. He will pay special attention to wearing protective gear, observing the road conditions at all times and cherishing the opportunity to ride on the road.

　　Security issues behind traffic.

　　In the video released by motorcycle bloggers, hot pants, vests and black silk seem to be the standard of the picture.

　　Online celebrity, whose fans have just turned over 10,000, released a cool cycling video with long hair fluttering, and with such a rebellious statement as "You have to ride a race when you are young, and your bones fall quickly", you can get thousands of praises. After the video released continuously every day made fans get more than 100 thousand, bloggers began to bring goods.

　　Online celebrity social account of a motorcycle (Source: Network)

　　"In fact, it is no problem to shoot videos for traffic, but some people don’t really love motorcycles, but regard motorcycles as a tool for them to make money." Mr. Ding, the head of a motorcycle club in Hubei, said that many riders really love motorcycles and filmed their motorcycle experiences as videos for everyone to enjoy. However, some people think about how to shoot videos every day to suck powder, and even copy other people’s video shooting methods and texts directly without thinking, which is completely stale.

　　"Those so-called good-looking traffic videos, girls wear less, and many don’t wear protective gear, which looks very cool." Mr. Ding said that this kind of video is not only irresponsible for his own safety, but also misleading to others.

　　Ms. He said that it is normal for everyone to love beauty and want traffic in the Internet age. "But I don’t understand some behaviors." Some people go out to play by bike, blow up streets and tilt their heads on the highway. In fact, these behaviors have completely affected others.

　　Mr. Ding said that motorcycles are not safe as a means of transportation. As a rider, I fell in love with the free air from the moment I got on the motorcycle. But true love should be to guard against risks, obey rules, wear protective gear and ride safely.

The decline of traditional department stores seems to have become a trend. From the farewell of Isetan, Pacific Department Store and Landmark Plaza in Meilong Town to the closure of the Sixth Department Store, Huilian Commercial Building and Shanghai Women’s Products Store, the old department stores have "left" one after another. At the same time, shopping centers are experiencing rapid development. In 2024, Shanghai plans to open 52 shopping centers (including old renovation projects) with an area of 3.8 million square meters, a five-year high.

There are e-commerce platforms chasing online and shopping centers encircling offline. The traditional department store format has long been "no transformation and no survival". A survey by Xinmin Evening News reporter found that in recent years, a number of department stores in Shencheng changed their faces to seek nirvana and rebirth, and a number of shopping centers used their brains to create hot topics frequently. Everyone has a consensus that there is no longer an era of "lying and winning" in physical commerce. It is necessary not only to stand up and run, but also to compare who runs faster.

Time is stagnant, and traditional department stores are closed.

On March 25th this year, Shanghai Meilong Isetan Department Store Co., Ltd. announced that it would officially terminate its business on June 30th, 2024. This closure has made many Shanghai residents feel embarrassed.

As one of the earliest foreign department stores in the mainland, Isetan was once a symbol of fashion and trendy, and took the lead in introducing a number of Japanese and overseas brands. In particular, Isetan in Meilong Town, where it is located, and CITIC Pacific and hang lung plaza around it once formed the "Mei Taiheng Golden Triangle", which is the representative of Shanghai’s high-end business.

During the Qingming small holiday, Isetan in Meilong Town launched a clearance promotion to speed up the retreat. However, compared with the "nostalgia" with different opinions on the Internet, the heat in the shopping mall is not so high. Only some counters have welcomed groups of customers who sweep goods, and most of them are Japanese-made goods with high cost performance.

"Time seems to have stopped here." Ms. Lu used to work in an office building on Nanjing West Road. At noon, she had lunch in Isetan, Meilong Town, and then went shopping with her colleagues to see the new clothes and cosmetics. It was her daily life. But I haven’t been to another company for about seven or eight years. "I heard that I was going to close the store, so I just wanted to come back and have a look. I didn’t expect that the brand and layout here have not changed, or they were the same. Traditional, low-key but lacking in new ideas, no wonder there are no people now. "

Beauty cosmetics on the first floor, beauty cosmetics and underwear on the second floor, and clothing, shoes, bags and accessories on the third floor and above. Many brands make young people feel strange. Grocery, restaurants and beauty shops are randomly distributed on each floor. Except for the dessert on the fifth floor, other restaurants are hidden in the corner, with few guests. Only the supermarkets and food streets in the basement are popular. Xinmin Evening News reporter saw on the Internet that some young consumers who heard the news bluntly said after punching in, "The sense of sight of old-fashioned shopping malls seems to have returned to the last century."

Not just Isetan. On February 18th this year, Shanghai Sixth Department Store officially closed its store after closing its business. Next to it, Pacific Department Store Xuhui Store, which has been operating for 30 years, bid farewell to Shanghai consumers last year. Prior to this, Pacific Department Store Huaihai Store, New Railway Station Store and Landmark Plaza were closed one after another. In other cities, it is not uncommon for department stores to close.

Focusing on the experience economy, shopping centers have risen.

Shanghai is the birthplace of modern department stores in China. Xianshi Department Store, one of the four largest companies in Nanjing Road, is the ancestor of Shanghai department store industry. In 1995, First Yaohan opened, which is the first large-scale department store with Sino-foreign joint venture in China. Since then, the department store format has ushered in a "golden age."

However, with the rise of e-commerce, people can easily shop through mobile phones without spending time in physical stores. In addition, large shopping centers are opened in all corners of the city, providing diversified shopping, dining, entertainment and experience places, attracting a large number of consumers. The competitiveness of department stores has been seriously challenged.

According to industry insiders, many old department stores have been in business for more than ten years or even decades, and their decoration is often relatively old, and the proportion of formats is relatively traditional, mainly based on traditional goods such as clothing and household department stores. With the changes of the times and the upgrading of consumer demand, this traditional business model has been difficult to meet the needs of modern consumers. "Now consumers need not only the goods themselves, but also the comfort, convenience and fun in the shopping process, which is precisely the shortcoming of department stores."

Compared with the traditional department stores, the shopping centers in Shanghai are opening more, bigger and farther. According to the statistics of Shanghai Shopping Center Association, by the end of 2023, there were 381 existing shopping centers (over 30,000 square meters) in Shanghai, with a total construction area of 2,825.76 square meters. Among them, there are 16 super-large shopping centers over 200,000 square meters, including Lujiazui Shanghai Center, Shanghai Global Port, Wujiaochang Heshenghui and Nanxiang Impression City.

Nowadays, shopping centers have become the main force of physical commerce. In 2024, there will be 52 more shopping centers (including old renovation projects) in Shanghai, with five new towns as the main layout areas, and 40 new projects are small and medium-sized shopping centers with a floor area of less than 100,000 square meters, which will cut into many sub-sectors such as parent-child, elderly, food, sports and entertainment training, focusing on community commerce close to the needs of citizens.

Enrich the combination of formats and harvest offline traffic

The core advantage of high-energy players in shopping centers is to provide consumers with good space environment services through the collection of different formats, create highlights of scenes and topics, attract and retain consumers, and become a gathering place for offline traffic.

As the largest shopping center in the downtown area of Shanghai, in 2023, Shanghai Global Port ranked first in Shanghai’s commercial sales with a good annual sales income of 20.3 billion yuan, surpassing the 17.1 billion yuan of Shanghai hang lung plaza. From the "big and earthy" that was ridiculed by the crowd ten years ago to the "king of popularity" today, what did Shanghai Global Port do right?

Entering the global port, its large area and complete functions are breathtaking, as if it were a giant aircraft carrier with commercial functions. According to reports, Global Port is constantly adjusting and upgrading its brand format every year, with an average annual new rate of nearly 10%. In 2023, it introduced more than 30 first stores, including the tomato pocket of Chaowan Collection Store, DIY handmade brand HOOWD2Y, and Zhiqu Hanfu, which injected full momentum into the consumer activity index and also harvested huge traffic for shopping malls.

Breaking through the traditional shopping center model, Shanghai Global Port has also integrated diversified artistic activities into daily business operations, and has gradually mastered the happy password of young people’s "interest consumption". The performance hall on the 4th floor was upgraded, and the National Figure Skating Champion Team was ushered in at the beginning of the year. Symphony concerts and popular stage plays were also introduced, and exhibitions such as the Louvre Collection Art Exhibition and the Legend Picasso Art Exhibition were even more popular and well-received, becoming a cross-border blend and trend gathering place of Shanghai’s multiculturalism.

Also focusing on all-age customers, Hongqiao Nanfeng City takes the parent-child format as the entry point, and uses the "baby economy" to drive the consumption demand of the whole family and increase the consumption stickiness. After 9 years of opening, the atrium of Nanfeng City in Hongqiao has to make 6 to 7 IPS every year, and the well-known cartoon authorized IP has been basically used once. Around the parent-child, the mall has a variety of formats from retail, catering to education and entertainment experience, and the brands are quite complete. In the process, it has established the benchmark image of "Puxi Parent-child Shopping Mall".

Nanfengcheng’s IP exhibition "Exploring the Wonder Leopard Hidden Forest" is very popular.

In order to let the parents of "Walkers" settle down to shop and really turn "flow" into "reserve", Hongqiao Nanfeng City has also used a lot of brains. For example, while doing IP in the atrium, it has created a flash zone for car brands, realizing the consumption experience of "Mom Walkers, Dad Watching Cars" and creating traffic for its own physical stores; For example, in non-winter and summer vacations, introduce art IP to attract surrounding white-collar workers, enrich the source of customers, and create opportunities for non-catering shops.

Finding its own position, the department store still has something to do.

Based on the present situation, how should department stores be transformed and broken? After ten years of struggle and exploration, the way out for department stores is very clear. There are only two ways, one is to be big, and the other is to be specialized.

The so-called big, not only to expand the area, more importantly, to expand the format, to provide more tricks, so that customers continue to do repeat business; The so-called specialization is to locate more accurately and closely. The elderly, urban white-collar workers, mothers and children, and the second element are all market segments that can be deeply cultivated.

Last weekend, First Yaohan held an annual special thank-you meeting to warm up the "May 5 th Shopping Festival", taking "the sales promotion with the biggest discount in the whole year" as a gimmick to attract consumers to "buy in buy buy" in advance. Wang Jia, deputy general manager of First Yaohan, said that department stores are purposeful consumption places, which are different from shopping malls. However, in order to meet customers’ diversified needs and personalized preferences, brand changes have never stopped. Making beauty bigger and stronger and increasing catering brand drainage are the two main lines. "After the adjustment, the number of planned cosmetics brands on the first floor increased from 34 to 45, and 27 beauty brands were renewed and upgraded, further confirming the head position of Yaohan beauty category in the Shanghai market. Next month, the renovation of the fa? ade project will be started, and the big curved wall and spiral staircase will be made into’ online celebrity punch point’. "

When it comes to restructuring, New World Daimaru Department Store will start a high-rise renovation this year. Inspired by "Crown", it will create the "Eye of the Bund" and set up bright spots such as cultural art galleries, interactive spaces, wild gardens and brand shows, aiming to become the punching point of online celebrity in the eyes of citizens and tourists. Ye Yifan, executive director of New World Daimaru Department Store, said that the renovation is not only an upgrade of the physical space of the mall, but also an innovative attempt of the traditional department store format, hoping to attract more fashionable and young consumers, so that they can find their own consumption scenes at different times.

Bailian ZX on Nanjing East Road became the second sacred place of Shanghai.

There are also some old department stores that cut into market segments and transformed from comprehensive department stores into theme department stores. Among them, the most successful case is undoubtedly Bailian ZX Creative Fun Field, the first commercial building in China with the theme of "Secondary Element" transformed from hualian department store. Every detail in the shopping mall is "embracing the second element", which is based on the "Z generation" culture and circle recognition as a whole. Starting from the construction of a common discourse system, we will convey the attitude of "knowing you" to the second element lovers and create a community space gathered because of their common love for the second element culture. Only one year after its opening, Bailian ZX Creative Fun Field has become the "Secondary Cultural Holy Land" for the younger generation of social consumption in Shanghai. During the Spring Festival this year, its single-store passenger flow increased by 63%, and its sales scale increased by 175%.

There are also established department stores such as the First Department Store Commercial Center and New World City, and some floors are also taken out to create a "second-yuan" theme block and performing arts space. With the help of business travel and cultural exhibitions, more young consumers are attracted to the store. "We hope to attract more young customers by upgrading our products and services." Zhao Weigang, general manager of the First Department Store Commercial Center, said that the First Department Store has built a 4,000-square-meter "star space" on the seventh floor of the mall, with 12 immersive theaters, which has become a new landmark of Shanghai’s performing arts. "According to our research, female consumers born in the 1990s are the main force of’ Star Space’ to watch the drama idolize, and they are also the main customers we are trying to attract."

There are many volumes in the market, and Shanghai’s business will work hard. With the continuous advancement of the times, whether it is a department store or a shopping center, business upgrading and adjustment has always been a constant proposition, and it is also an important measure to maintain competitive advantage. Only by aiming high can Shanghai become the gathering place of new consumer brands, the source of model innovation and the vane of consumption trend, and accelerate the promotion of the attraction and influence of international consumer center cities.

(The original title is: "Young people punch in Shanghai Old Department Store: Like going back to the last century! "No transformation, no survival", who can run faster → ")

0.2 million/200 thousand to buy a gas car or a tram When this issue is raised, it shows that the domestic new energy market has been overwhelmed. After all, in the past, the first choice of consumers was the Japanese Three Musketeers. But now the situation is different, and major car companies are desperately involved. As a result, many large and medium-sized new energy family cars have emerged in the 200,000-class market, including the starter BYD Han, and the latecomers such as Zero Run C01 and Changan Qiyuan A07.

In order to seize the inherent position of this former fuel vehicle, Roewe brought the D7. At present, there are two versions of the new car, EV and DMH. In the noisy domestic market, how will the new car be enlarged? The price is the highlight, and it has fallen below the 130,000 mark.

The price range of the new car is 125,800-176,800, and there are 6 models to choose from. Among them, the EV version is priced at 149,800, and the listing rights are superimposed. The plug-in version is finally sold at 121,800, and the threshold for the pure electric version is 143,800. Today, let’s take the EV version as an example to see what it has besides the volume price.

Pure trams talk about manipulation? Rear drive is the key.

Now every new energy vehicle will have its own label after it comes out, which may be smart, endurance or safety. Roewe D7 EV mainly aims at performance control. At present, most pure trams on the market are in the front layout. Roewe D7 EV, which comes from the pure electric platform of SAIC Nebula, adopts the rear drive structure.

In this way, the front and rear counterweights of the vehicle are more balanced, and the front wheels are only responsible for steering, which makes the vehicle more maneuverable. The new car adopts front McPherson and rear five-link independent suspension system. According to the media feedback of the previous test drive, the support of the whole vehicle in cornering is good. Even if you pass through a mountain road or brake suddenly, the vehicle is relatively stable.

In terms of power output, the whole vehicle adopts VGA six-in-one motor. The maximum power of the system is 155kW, the peak torque is 310N·m, and the zero acceleration takes only 6.5 seconds. Equipped with two Rubik’s cube batteries with different power, the cruising range of CLTC is 510km and 610km respectively. This level is enough to cover daily traffic scenes and alleviate endurance anxiety.

The Rubik’s cube battery, while ensuring long battery life and safety, also lies in the optimization of space and shape. Its thickness is only 110mm, which makes the car more spacious, and the back row has no disadvantages of the previous high platform of new energy vehicles. When you don’t need to think too much about the battery occupying a large space, the degree of freedom in design is relatively higher.

Is it comfortable to play with new energy? Far more than intelligence

When it comes to middle and senior family cars, it is basically inseparable from the creation of comfort. Many old-school players start with space and seats, such as the big sofa we are familiar with. When it comes to new energy sources, the concept of comfort has new extensions, such as intelligence.

The zebra zhixing system, which first made Roewe famous in World War I, has been upgraded. The dual 12.3-inch LCD screens installed in the car are equipped with the latest car system, which has the functions of multi-meaning, talking and executing, and can also realize the seamless flow of mobile phone and car information. With many apps such as iQiyi and Netease Cloud, the entertainment in the car is enriched when the sense of operation is improved.

At the same time, D7 is also equipped with L2 intelligent driving assistance, including eight functions such as ACC full-speed adaptive cruise and AEB automatic emergency braking. With 540 HD panoramic images and other functions, you can have a comprehensive and clear understanding of the state of the vehicle. Through the blessing of software and hardware, the travel safety is guaranteed.

Of course, this is only part of the comfort of new cars, and the space that consumers fancy is another big attraction. The interior structure optimized by Rubik’s cube battery continuously expands the interior seating space. The length, width and height of the new car are 4890/1872/1510mm respectively, and the wheelbase is 2810mm. The car length of nearly 4.9 meters and the wheelbase of more than 2.8 meters make the rear space spacious and comfortable.

For the classic big sofa of the joint venture car in the past, the new car also gives its own gameplay. Mainly from the aspects of material and support to create the comfort of the seat. The seat is covered with a large area of suede, and the interior is filled with 9 layers of materials, matching the quilting process, which makes the whole look comfortable and advanced. Details such as the U-shaped embracing design in the front row bring good support. Coupled with memory, ventilation, heating and other functions, it makes driving more convenient and comfortable.

For the pursuit of cabin comfort, the car also gave other surprises. For example, the main driver has a one-button big lying function, and after the seat is unfolded, it can change into a 1.7m cot every second. For long-distance travel, this function is quite intimate. Of course, after the seat is leveled, it can be changed into other layouts, and the double bed is very suitable for the current camping scene.

Roewe D7, as the first model of "D family", adds a lot of points to the design of the new car. The front of the car adopts a closed front face, and the split headlight design looks very eye-catching. At the same time, a large area of blackened decoration is added to the bottom of the front enclosure, which is matched with the blackened air inlet to make the front face more energetic.

The side adopts a slip-back design to ensure that the rear head space makes the whole car elegant and dynamic. With the concealed door handle, it is helpful to further optimize the wind resistance coefficient.

The tail is a split taillight with personality, which brings high recognition with the upturned duckling tail. The blackened decorative piece at the back surrounding the bottom echoes the front face, which enhances the dynamic properties of the whole vehicle.

Write it at the end

Needless to say, Roewe D7 EV can always find its own direction. Starting with the rear-drive control, supplemented by battery safety, large space and intelligent creation, its image is full and three-dimensional. Combined with the starting price of less than 150 thousand, we found our own breakthrough among the competing products. Of course, the ultimate beneficiaries of product competition are consumers, and the listing of new products means another choice for buying a car.

1905 movie network news On February 23rd, the tvN Korean drama "The Queen of Tears", written by Ji-eun Park, director of "Don’t Kill" Zhang Yingyu and director of "Vincenzo" and "Little Ladies" Jin Xiyuan, released a "family" poster and preview. The preview shows the complicated situation of the chaebol’s son-in-law Bai Xianyou (ornaments) VS the civilian’s daughter-in-law Hong Hairen (ornaments), eating with the other family or suffocating or embarrassing.

In the poster, Bai Xianyu, the prince of the village supermarket who fell into the Queen Group, stood behind his wife with a wronged face, while his wife’s family had their own thoughts and the atmosphere was depressed. On the other hand, on Bai Xianyu’s side, Hong Hairen, the queen of the Queen Group who fell into Longtouli Village, faced the warm hospitality of her husband and family, and the cold-faced response was incompatible with this warm atmosphere. The marriage of the young couple was indeed a bit complicated.

At the same time, the producer also announced a great news, and recently filmed the play, which will make a short debut in the second half of the TV series to show the sense of existence. Song Joong Ki’s special performance is due to his fate with Kim Ji Won. They not only cooperated in two series of Asda Chronicles, but also worked in a brokerage company.

The Korean drama "The Queen of Tears" tells the thrilling crisis and miraculous love story of the arrogant chaebol III, the department store queen Hong Hairen (Kim Ji Won) and the smart and handsome group legal and supermarket prince Bai Xianyu (Kim Soo Hyun) for three years. The series will be premiered on March 9.

　　On May 12th, General Secretary of the Supreme Leader came to Shijiazhuang, Hebei Province, went into the production workshop to inspect the chip production process, and went into the exhibition hall to inspect the display of pharmaceutical products. Walking all the way, looking all the way, thinking all the way, guiding all the way, focusing on one theme: promoting the coordinated development of Beijing, Tianjin and Hebei, and grasping one concern: self-reliance and self-improvement of science and technology.

　　Self-reliance in science and technology is the "great country" in the mind of the Supreme Leader General Secretary. During an inspection tour in Guangdong last month, the general secretary pointed out that achieving high-level scientific and technological self-reliance is the key to Chinese modernization. This time, it is emphasized that "accelerating the construction of a powerful country through science and technology is the strategic support for building a socialist modern country in an all-round way and promoting the great rejuvenation of the Chinese nation in an all-round way".

　　Repeated emphasis and high attention reflect the profound insight into "time" and "potential", a clear understanding of goals and paths, and a firm determination to implement the new development concept.

　　"Facing the forefront of world science and technology, facing the main battlefield of economy, facing the major needs of the country, and facing people’s lives and health", we entered the China Institute of Electrical Industry, and the 31 Chinese characters on the exhibition board on the first floor attracted people’s attention.

　　These "four orientations" are the clear requirements put forward by the general secretary for scientific and technological innovation. At the symposium of scientists in September 2020, the General Secretary of the Supreme Leader expanded "facing the world’s scientific and technological frontier, facing the main battlefield of economy and facing the major needs of the country" to "facing the world’s scientific and technological frontier, facing the main battlefield of economy, facing the major needs of the country and facing people’s lives and health".

　　In the new journey of national rejuvenation and drawing a grand blueprint for future development, the 20th National Congress of the Communist Party of China has made strategic arrangements around "accelerating the implementation of the innovation-driven development strategy", and the first place is to adhere to the "four orientations".

　　Chip, known as "modern industrial grain", is not only the frontier technology of the country’s major demand, but also the key core technology that must be overcome. The general secretary pays special attention to this.

　　In June last year, General Secretary of the Supreme Leader came to Wuhan University of Technology Laser Engineering Co., Ltd. to carefully examine the display of innovation achievements in the chip industry. "With the development and growth of China, we have broken through ‘ Get stuck in the neck ’ The key core technologies are urgent. We must adhere to the problem orientation, give play to the advantages of the new national system, work hard, catch up, and accelerate the realization of self-reliance and self-reliance in science and technology. "

　　When I came to Shijiazhuang this time, I heard the staff of China Electric Power Department introduce product research and development, strengthen the development of integration of defense and civilian technologies, and enhance the capacity building of independent support. The general secretary once again stressed: "We must aim at the national strategic needs, systematically deploy key innovation resources, and give full play to the deep integration advantages of Industry-University-Research, and constantly make new breakthroughs in key core technologies."

　　The sense of urgency, problem-oriented methodology and the general direction of "aiming at national strategic needs" run through the general secretary’s strategic plan and ardent expectations for conquering core technologies and realizing scientific and technological self-reliance.

　　Look at the development of biomedical industry, which is a strategic emerging industry "oriented to people’s lives and health". From "three drugs and three parties", to COVID-19 vaccine, and then to domestic COVID-19 specific drugs, the innovative development of biomedical industry plays an irreplaceable role in the decisive victory of epidemic prevention and control.

　　How to achieve greater development is related to the national economy, people’s livelihood and national security? The general secretary has a long-term plan. "It is necessary to strengthen the capacity building of basic research and scientific and technological innovation, and firmly grasp the lifeline of the development of the biomedical industry in our own hands." "R&D and production of more suitable for China people’s life gene inheritance and physical fitness characteristics ‘ China medicine ’ In particular, it is necessary to strengthen the inheritance, innovation and development of Chinese medicine. "

　　Between the lines, it shows foresight and embodies the supremacy of the people.

　　Independent innovation is not to build a car behind closed doors, not to fight alone, the key is to form a joint force.

　　From "laying a solid foundation" to "building a building", it is inseparable from the deep integration of Industry-University-Research. This is a vertical synergy.

　　Take the biomedical industry in this investigation as an example. From basic theoretical research, drug research and development, clinical trials, large-scale production, forming industrial clusters, and promoting the deep integration of innovation chain’s industrial chain, capital chain and talent chain, we can continuously improve the level of transformation and industrialization of scientific and technological achievements.

　　Horizontal synergy is also crucial.

　　"Beijing-Tianjin-Hebei, as one of the three important power sources leading the country’s high-quality development, has a large number of first-class universities and high-end research talents. It has a solid foundation for innovation and strong strength. It is necessary to strengthen collaborative innovation and industrial cooperation and play a leading role in achieving high-level scientific and technological self-reliance." When presiding over the symposium to further promote the coordinated development of Beijing-Tianjin-Hebei, the general secretary’s words hit the nail on the head.

　　In January 2019, the General Secretary of the Supreme Leader inspected and presided over the symposium on the coordinated development of Beijing-Tianjin-Hebei in three provinces and cities, and "collaborative innovation" was also one of the themes. "It is necessary to gather and utilize high-end innovation resources, actively carry out research and development cooperation on major scientific and technological projects, and build an important source of independent innovation and a major source of original innovation in China."

　　Work hard on "cooperation" and use pen and ink on "integration" to realize complementary advantages and strong alliance. In the major national strategy of promoting the coordinated development of Beijing-Tianjin-Hebei, synergy, innovation, vitality and strong motivation will be enhanced.

　　Such a report card is particularly eye-catching. The Beijing-Tianjin-Hebei National Technology Innovation Center was accelerated, and 11 technological achievements reached the world advanced level; There are 1,117 "little giant" enterprises specializing in Beijing, Tianjin and Hebei, and more than 9,000 provincial-level specialized and innovative small and medium-sized enterprises have been cultivated; Located in Baodi, Tianjin, Beijing-Tianjin Zhongguancun Science and Technology City is accelerating to become a "collaborative highland" … …

　　The combination of "overall situation" and "one domain", and the unity of "long-term" and "present" plan a big chess game of self-reliance and self-improvement of high-level science and technology. Grasp the general trend, make a good "first move", and make full use of it all at once.

　　[Original news of Aika automobile industry]

　　Recently, SAIC Roewe was the first to announce the sales situation in January 2024. In terms of new energy, the sales volume of Roewe D7 DMH increased by 29% month-on-month, and the market share rose for three consecutive months. Driven by the Roewe D7 big single product effect, the overall sales volume of Roewe brand hybrid models increased by 20% month-on-month. In terms of fuel vehicles, star models such as the new Roewe i5 and the new Roewe RX5 continued to sell well, and the sales volume of the new Roewe i5 increased by 33% in January.

　　Roewe D7 DMH, the first model of Roewe "D Family" which was first launched with DMH super hybrid system, has the core advantages of 1704km long battery life in winter test and 3.4L ultra-low fuel consumption in 100 kilometers, as well as better handling performance and better stability in various road conditions brought by multi-link rear suspension, occupying the TOP3 of the sales list of medium-sized plug-in hybrid cars, with sales reaching a new high in January, up 29% from the previous month, and the market share rising for three consecutive months.

　　Driven by the strength of Roewe D7 DMH’s "big single product", the sales volume of Roewe brand hybrid vehicles in January also increased by 20%. Next, the Roewe D5DMH, the first SUV of Roewe "D Family", will also be launched.

　　In terms of fuel vehicles, many star models such as the new Roewe i5 and the new Roewe RX5 continued to lead the market segment in January. After five generations of inheritance and evolution, the new Roewe i5 has the advantages of super-large body size, ultra-low fuel consumption of 5.98L/100km, super-large rear row spacing of 860mm and dual 10.25-inch HD dual screens. The cumulative sales volume of Roewe RX5 has exceeded 1.05 million vehicles. With the "Double Top Ten" powertrain, the only C-NCAP five-star safety rating in the same class and the "Double Excellent" rating of China Insurance Research Safety, the German driving and control quality, the tram-class NVH mute experience and the integrated space relaxing seat, it has become the preferred choice of high-quality mainstream SUVs.

Wonderful content review:

Roewe D7 is officially listed at a price of 125,800-176,800 yuan.

Roewe D7 EV has now arrived at the store to locate the medium and large pure electric car.

When Roewe bumped into the new elegant Aika, we shot Roewe D7 EV.

　　

　　Zhang Aijia is going to release his new three-year work "A Good Dad" in April.

　　(Photo/Zhang Xiuqiong) A press conference was held in Hong Kong yesterday with Zhang Aijia’s new work A Good Dad, which was painted on April 10 this year. Zhang Aijia met with the media with the main creator. Speaking of unforgettable things in filming, Rene Liu, the heroine, broke the news that she was misunderstood by Louis Koo, the hero, and was reprimanded for "having dinner with everyone". She was so wronged that she burst into tears. Huang Lei had previously called Rene Liu "the director of the waterworks" in her blog, which she accepted and admitted that her lacrimal gland was developed.

　　

　　Rene Liu claimed to attract attention by getting married and having children.

　　Rene Liu said that he is not a topic figure, but only attracts attention by getting married and having children.

　　In A Good Dad, Rene Liu played the role of mother for the third time. However, what is special this time is that, due to the large age span of the characters in the play, Zhang Aijia found five girls of different age groups to play the role of her daughter. "This makes me have five daughters." She said with a smile, "Because I have to get along with little actors often, I have become naive in speaking. For example, I told her that the car was a car, and once I told my assistant,’ Look, here comes the car. "

　　Getting along with interesting and lovely children day and night, does it stimulate the desire to be a mother? Milk tea calmly replied: "Being a mother is something that needs to be faced rationally. How can it be decided by impulse?". When it comes to motherhood, in fact, I have always had it in my heart, and it was not a scene that was inspired. "

　　Earlier, Taiwan Province singer Chen Sheng urged milk tea to get married and have children as soon as possible. Yesterday, she laughed and said the reason: "Do you know what the reason is? Because I am a person who has no topic, I can only take such things as having children. In order to be topical, I can’t get married or have children yet, haha. "

　　

　　Louis Koo misunderstood that Rene Liu was not sympathetic to the staff.

　　Rene Liu, the "director of the waterworks", was cried by Louis Koo because of his box lunch.

　　Huang Lei, who has worked with milk tea, once called her "the director of waterworks" in her blog, Zhou Xun was the deputy director, and Yi Nengjing was the director of management office, which shows that the lacrimal gland of milk tea is developed. She loves to cry, and she also cries in A Box of Good Dad. Once after filming a crying scene, it was already three o’clock in the afternoon, and then she had time to have lunch. Louis Koo, who had a play in the afternoon, saw Rene Liu eating a box lunch alone after arriving at the crew, thinking that she was eating dinner, and reprimanded her on the spot: "You should ask other staff whether they ate it or not!" The milk tea whose mood has not been completely removed from the last crying scene, I don’t know the explanation for the injustice, and my tears come down: "People are really hungry …"

　　Speaking of this misunderstanding, Louis Koo was quite embarrassed, explaining that the temperature was as high as 30 degrees when shooting, and everyone was very hard, so he was particularly sympathetic to the staff. Since then, every time milk tea eats, it will first ask: "Did everyone eat?"

Editor: Jufu