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In April 2002, on the eve of the strategic partnership between China FAW and Japan’s Toyota Motor, Masashi Asakura, an expert in Toyota’s production investigation department, came to Changchun. His mission was to guide the production management of FAW cars, that is, to teach the world-famous Toyota production method.

Asakura arrived at the conference room after a week of touring the FAW production site, and the Chinese colleagues accompanying him on the tour routinely hoped for his valuable advice. Unexpectedly, the Japanese expert suddenly pulled his face down and said: "I know what each of you wants to say." He turned and wrote on the blackboard: Down with the Japanese devils. Asakura Masayoshi, who had no smile on his face, said: "I want you to beat me, but you have to beat me first. You can’t beat me. Sorry, just follow me honestly."

Hearing Masashi Asakura’s arrogant words, many of the second-level managers of FAW were deeply angry, but everyone quickly calmed down, just as one of the parties said to Jia Ke later, "You are unarmed, what can you use to defeat him?"

I’m afraid it was against this background that Zhu Yanfeng, then the general manager of FAW, told Jia Ke, a financial journalist at the time, in an interview in 2002 that was later amplified by CCTV and became famous and repeatedly criticized in the industry – "Cars, we have to endure loneliness for 20 years". He said that the car is an honest product, there is no excitement or romance, and the basic work is done well, so that we can compete with the world’s strong players.

People like to listen to stories that go all the way and auspicious words that are achieved overnight, but the reality is that when this is said, the market share of Chinese car brands is only around 25%. There is a gulf that cannot be ignored between Chinese cars and developed countries, and everything is just starting. Zhu Yanfeng’s "can endure loneliness for 20 years" is not passive and inactive. It obviously contains two meanings. The first meaning is not to be self-aggrandizing and impulsive; the second layer means to be realistic and work hard.

Now 20 years have passed. In the past 20 years, Chinese cars have risen all the way to become the world’s largest market. In the process, the machines that once changed the world are being changed, and the four modernizations of cars are gradually becoming a new track of climate, intelligence and electrification. Sparks are flying between traditional cars and new cars. In the once-in-a-century revolution, Chinese cars have ushered in a once-in-a-millennium opportunity.

In the first half of 2022, Chinese brands accounted for 47.2% of the total passenger car sales, which is about to reach the milestone of more than half. The new energy market has shown the hope of leading the world for Chinese cars at an unprecedented speed. In June, the market share of new energy vehicles reached 23.8%. In the first half of 2022, China’s new energy passenger vehicles accounted for 59% of the world’s new energy.

The lonely Chinese cars have finally begun to catch up, and the blooming moment is just around the corner. Zhu Yanfeng’s 20-year contract with Chinese cars has arrived as scheduled.

In early July 2022, as the principal of Xuanyuan School, Dr. Jia Ke led the students of Julang Phase 2 into the Landmap Technology of Dongfeng Motor Group company, and listened to the chairperson of Dongfeng Company, Zhu Yanfeng, talk about the Dongfeng change with Landmap as an example, and as an automobile veteran, his judgment and observation of trends.

Zhu Yanfeng is a legendary figure in the automotive industry. At the age of 38, he took the helm of FAW Group, the "eldest son of the Republic", becoming the youngest leader in FAW’s history. Under his leadership, FAW Group emerged from the darkness and became the first "million" car company in China. Due to his excellent business ability, Zhu Yanfeng is also known as "Young Marshal" in the industry.

He has experienced the era of Chinese cars catching up from traditional cars to the era of smart electric new cars catching up. Now in his 60s, with rich past experience, he leads Dongfeng Motor to fight in the new automotive world.

Judging from the results, Dongfeng Nissan has achieved overall reform, positioning high-end electric off-road warriors are about to be launched independently, and its own brand Aeolus has achieved explosive growth against the trend this year. At the same time, Lantu, a new car-making strength, has also begun to enter the smart electric vehicle market…

"Giant Wave, this name is very good. Cars are indeed a kind of giant wave, a giant wave of social development. Cars have been continuously

of
Changes are promoting social progress and integrating human civilization, including technological civilization and social civilization, so cars have a wide range of significance. "Standing at the turning point of the times, looking back at the past, Zhu Yanfeng sighed to the students of Xuanyuan Learning Julang Phase 2.

Young fame and long-term high position made Zhu Yanfeng put under the spotlight and microscope for almost half of his life, which caused him to be very low-key most of the time. However, in the class of Xuanyuan Zhixue, in the face of young people who were full of vitality, the serious "Young Marshal" rarely revealed his true feelings.

"I can not be the general manager, but I want to be a car for a lifetime, so I decided to be a car for a lifetime, and now I have been a car for a lifetime, and I feel very satisfied." Zhu Yanfeng said.

This is the seventh module of Xuanyuan Learning Giant Wave 2. The theme of this course is "Macro-industrial situation and enterprise change". In addition to Chairperson Zhu Yanfeng’s lecture as an industrial giant on the afternoon of July 6, on the morning of July 5, Fan Gang, vice president of the China Economic System Reform Research Association and president of the National High-end Think Tank China (Shenzhen) Comprehensive Development Research Institute, as an expert mentor, explained the practice of enterprise change and the macroeconomic situation to the students.

On the morning of July 6, Xuanyuan Innovation Workshop, a new heavy link designed to empower OEMs, was added to Xuanyuan Learning. The theme of this Xuanyuan Innovation Workshop was to explore the development strategy suggestions of Lantu under the new trend of smart cars. To this end, on the afternoon of July 5, JL Phase 2 students test-drove two cars of the Lantu brand – Lantu FREE E and the upcoming MPV Lantu Dreamer – at the intelligent network test field of Dongfeng Company in Wuhan.

In the last class, Principal Jia Ke picked up the roll list for the first time and called the names of the whole class again. When every "to" sounded, their memories of Xuanyuan School were like movie clips. This was the first time the students had met after four months of being trapped by the epidemic, and it was also the final course of all seven of their modules.

Economist Fan Gang’s Judgment and Suggestions

On the morning of July 5, 2022, Fan Gang, as the instructor of Xuanyuan School, gave a lecture for the second time to the students of the Julang class. His lecture topic was "The External Environment and Internal Dynamics of China’s Long-term Economic Development".

He started from the recent fluctuations and growth of China’s economy, the "great change" of the international environment and the "decoupling" of China and the United States, the "second half" of the Russia-Ukraine war and globalization, the current inflation and the world economic turmoil, the potential and driving force of China’s long-term economic development, and the low-carbon transition.

Faced with the recent fluctuations in China’s economy that everyone is most concerned about, Teacher Fan Gang believes that although the epidemic still dominates the cause of the recent fluctuations in China’s economy, the epidemic does not belong to the category of economic analysis. From an economic perspective, it is more due to concerns about international financial turmoil, the uncertainty caused by the conflict between Russia and Ukraine, and the "contraction effect" of some policies.

Professor Fan Gang believes that macro policies can still play a certain role in the second half of 2022, mainly fiscal expenditure and infrastructure building, but monetary policy is difficult to play any role. He specifically mentioned that China’s urban agglomeration development strategy is undergoing adjustment in recent years, starting to increase land supply to big cities, reducing or stopping land supply to small cities, allowing collective land around cities to enter the market for housing construction, and increasing the supply of public rental housing. Small towns were basically in the stage of population outflow in the past. The state should create conditions to realize the return of population to small towns and villages, and plan for modern small towns and rural revitalization in advance.

He therefore proposed that China’s economic development has gone through three stages: the initial stage is to take advantage of the comparative advantage of cheap labor and engage in labor-intensive industries, so as to develop; the second stage is the advantage of latecomer, because if you lag behind, you can learn the knowledge and technology that other countries have developed at a lower cost and faster speed, and then quickly shorten the gap. The specific method is to study abroad, exchange science and technology, and introduce foreign capital; the third stage is the stage where latecomer advantages and independent innovation work together. From 2018, China has almost entered this stage.

Therefore, Fan Gang refers to the "Thucydides Trap" because "China has changed" – developing faster and faster, so fast that some Western countries regard China as their number one competitor, and they cut off our access to knowledge by cutting off supply, decoupling, and cutting off supply.

After leading the students through the cruelty of reality, Fan Gang also pointed out the direction for the students to get out of the predicament. He believes that globalization will not stop. "The United States is so de-globalized and so anti-globalized, why hasn’t globalization stopped?" He said. "To discuss this matter, you must first understand one question. Who originally promoted globalization? It was the big companies in developed countries that promoted the development of globalization."

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Fan Gang believes that globalization will not stop. "The United States is so de-globalized and anti-globalized, why doesn’t globalization stop?" he said. "To discuss this matter, we must first understand one question. Who originally promoted globalization? It was the big companies in developed countries that promoted the development of globalization.

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In the beginning, multinational companies promoted globalization, and the political elites supported it, and the grassroots class was not harmed. At that time, the industries that were transferred out were nothing more than labor-intensive. Wages in developed countries rose, and they moved to capital-intensive and knowledge-intensive industries, including the service industry. So no one opposed it. At that time, it was the developing countries who opposed globalization. The starting point of the developing countries at that time was that you used to exploit us in a colonial way. Now you don’t engage in colonies. You use multinational companies to call neocolonialism to continue to exploit us.

Today, the situation has changed significantly. "The more advanced we go, the more we lose manufacturing in developed countries," says Fan Gang. "Low-end manufacturing goes out, and high-end manufacturing also goes out. As a result, blue-collar workers in developed countries are severely unemployed, their living standards are seriously declining, and there is no hope. Therefore, the anti-globalization movement of the grassroots class in the United States has been triggered. The grassroots class has votes, so the political elite also follow these grassroots classes to oppose globalization. But multinational companies have not stopped thinking about the issue of global layout for a day."

Faced with the "Thucydides Trap", he believes that multinational companies are still engaged in globalization. The development of globalization will bring opportunities to backward countries. Backward countries and emerging market countries now support globalization, so globalization will not stop, but there will be some adjustments to globalization. Domestic enterprises must first continue to adhere to globalization, but at the same time, they also need to think about future development and adjust the layout of globalization with the way of thinking of global resource allocation. "Our enterprises can not only develop in the Asia-Pacific region, but also go to America and Europe to set up factories, develop and allocate resources."

Fan Gang said that there are several theories in economics that can prove that perfect competition is not a good industrial behavior. Perfect competition can keep prices very low. Although it is the best for consumers in terms of price and cost, one of its problems is that there is very little innovation. Perfect competition has little profit for enterprises, and profits are very thin. Its ability to invest in and research and development is very poor, so it will not invest in research and development as a continuous process. Then, the industry becomes less and less innovative, and there are fewer and fewer new products. This is a negative factor for consumers in the long run.

The reason why an industry can be in a state of perfect competition generally has a lot to do with the low threshold of the industry. He said: "Digital transformation involves the structure of the entire industrial Internet. The problem with our industrial structure is that there are too many small enterprises, all of which are small enterprises. Small enterprises have little profit and little investment, and it is too expensive for them to do things in the industrial Internet. In the digital economy, enterprises need someone who can provide better software and provide better and cheaper solutions to help manufacturing enterprises achieve transformation at a relatively low cost. If this problem is solved, our manufacturing industry can keep up with the new stage of international technological development and can continue to develop, which is also an important future potential growth point for China’s economy."

In addition to improving the digitalization level of the manufacturing industry, Fan Gang also mentioned that it is now an opportunity for all walks of life to reform and adjust the internal structure of the industry through mergers and acquisitions to enhance competitiveness. At the same time, he also did not forget to seize the development opportunities of new energy and new energy-related industries. This is actually a huge opportunity brought to us by the current transformation of the automotive industry from traditional automobiles to new energy intelligent networked new vehicles.

The first show of Xuanyuan Innovation Workshop

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The so-called Xuanyuan Innovation Workshop is a think tank composed of Xuanyuan School mentors and students. It conducts targeted multi-angle consultations and discussions on some pain points, difficulties and itching points in the actual development of the OEM where the industry mentors are located.

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Xuanyuan Zhixue has always emphasized the mutual learning and learning together. In the last module of Julang Phase 2, Xuanyuan Zhixue specially launched a link that reflects this teaching model – Xuanyuan Innovation Workshop.

The so-called Xuanyuan Innovation Workshop is a think tank composed of Xuanyuan School mentors and students. It conducts targeted multi-angle consultations and discussions on some pain points, difficulties and itching points in the actual development of the OEM where the industry mentors are located.

The Xuanyuan Innovation Workshop is to discuss the opinions and suggestions of the development of Lantu under the new situation of the new energy smart vehicle market. The members of the think tank are Xu Changming, deputy director of the State Information Center and senior economist, Zhang Xiaoliang, founder and CEO of SoCar Product Strategy Consulting, Wu Jun, the representative of Xuanyuan Learning Julang Phase 2 students and the general manager of Zhuomeng International, and Wang Fengbin, the executive principal of Xuanyuan Learning, conducted an in-depth analysis of the development of Lantu Automobile from the four dimensions of market, product, marketing and brand.

In order to provide a more complete picture of the current situation of Landmap and the development problems encountered, DONGFENG MOTOR CORPORATION Party Committee Standing Committee, Deputy General Manager You Zheng, and Deputy General Manager Liu Zhanshu of Landmap Automotive Sales and Service Co., Ltd. came to the class of Xuanyuan Zhixue, gave a detailed introduction to the current situation of Landmap, and confessed to Xuanyuan Zhixue its current bottleneck. The biggest problem with Landmap at present is that although it has the potential to explode, it has not yet become a hit.

Lantu Automobile Sales Company has just assumed responsibility for marketing Liu Zhanshu from the marketing interpretation, the product positioning of Lantu, high-end sense of building and strategic position and other issues to Xuanyuan Factory guests threw their own topics.

Xuanyuan School instructor Xu Changming took the lead in interpreting the three opportunities and three challenges of Lantu Automobile from the overall situation of the automobile market.

He believes that the opportunity of Lantu is that the total number of electric vehicles is and will continue to grow rapidly. In addition, among the 300,000-400,000 electric vehicles, independent and joint venture brands are evenly divided. Furthermore, among consumers who buy high-end electric vehicles, there are a group who prefer to have independent big brands endorsed. The challenges are similar to the difficulties encountered by most traditional car companies in transformation, including how to challenge the traditional thinking mode, what new ideas to reduce costs and how to create better quality.

Xuanyuan’s mentor, Zhang Xiaoliang, who focuses on product strategy research, gave Lantu Automobile’s product development advice on the topic of "Building a Product Strategy System for the Expansion Period of Intelligent Electric Drive".

He suggested that making products requires making truly effective innovation breakthroughs, rather than just doing emotional business. At the same time, it is also necessary to form a system of very broad recognition and common drive within the entire team, which should be managed and driven by goals, rather than by the process management tools of 20 or 30 years ago.

Xuanyuan Learning Julang Phase 2 student Wu Jun gave Lantu a very specific and easy-to-implement marketing strategy suggestion from the perspectives of brand, product, competitive product and sales.

Wang Fengbin, the executive principal of Xuanyuan School, stood in the perspective of brand innovation culture strategy, and provided more ideas for the branding of Landmap in terms of vision-driven, cultural empathy and cybertribe operations.

After the keynote speeches of the four experts, the students of Xuanyuan Learning Julang Phase 2 included: what opportunities and challenges will Lantu face in the future, how will it stand on the shoulders of Dongfeng, the "giant", what is the biggest difficulty that Lantu encounters in brand promotion, what are the competitive advantages of Lantu compared with other new car-making forces, and why Dongfeng wants to create a high-end new energy vehicle brand like Lantu. Four questions started with a fierce group discussion.

Through the students’ rich practical experience and corporate leadership background, their discussions also gave Lantu a broader perspective for improvement. Liu Zhanshu said that through the discussions at Xuanyuan Factory, many questions were raised, "some can be solved quickly, and some can be solved in the process of solving,… I think it is very good to have such a very frank face-to-face discussion."

This is the first activity of Xuanyuan Zhixue – Xuanyuan Innovation Workshop. Not to mention the expert mentors of Xuanyuan Zhixue, in fact, every student is an expert in a certain aspect of the automotive industry, and they are all high-powered people in the automotive industry. It is easier for them to come up with relatively more practical solutions. In the future, Xuanyuan Zhixue will continue to replicate this model, improve and improve quality, and continue to empower OEMs and the automotive industry ecosystem.

The link of Julang Private Exchange was shared by Huang Liang, founder and CEO of Rainbow Wireless (Beijing) Technology Co., Ltd., a student of Julang Phase 2, and Sun Yanan, founder of Suzhou Youlesai Supply Chain Management Co., Ltd.

Huang Liang is moving from mobile phones to the automotive industry. The development of mobile phones from the Internet to the mobile Internet and cars from traditional to smart electric vehicles seem to be several things in different fields, but he believes that the development, evolution and technological progress of these industries are very closely related. "How can we use existing technologies to optimize and change the past form and form a new business model, that is, the application scenarios or business opportunities of smart cars."

Sun Yan’an shared his thoughts on the four aspects of the automotive supply chain: demand, management, process and rules. The company he founded is a company that uses the unitized logistics system as the basis point to design and serve the automotive parts industry. It has basically realized the full scene coverage of the automotive industry, especially the parts.

In the future, they hope that through market rules or market development, they can truly establish a professional independent service third party. "Advocate the logistics packaging sharing platform of China’s automotive industry, and hope that everyone will unify the standards and work together to promote the common progress of the automotive logistics industry and improve the level. That is our goal," he said.

Zhu Yanfeng withstands loneliness after 20 years

On the evening of May 5, 2015, Zhu Yanfeng flew to Wuhan from Changchun. At the age of 54, he had been away from the automotive industry for nearly 8 years and suddenly returned to manage a large central enterprise with 170,000 employees, 3 listed companies and 15 major automobile companies. People are looking forward to how Zhu Yanfeng will play his cards.

This answer sheet has begun to emerge after 7 years: sweep away all kinds of branches and creeps, find the certainty of future development. At the crossroads of history, concentrate resources and strength to develop independent brands.

In July 2017, Dongfeng Yulong "withdraws people and does not withdraw capital"; on April 14, 2020, Dongfeng Renault delisted and restructured; on November 19, 2021, Dongfeng Yueda Kia withdrew… In the joint venture sector, Dongfeng has finally completed the evolution from "integration" to "withdrawal".

At the same time, Dongfeng’s independent brand took on a new look. Dongfeng Fengshen completed its self-rescue and counterattack, got out of the bottom, and started a new round of growth. Landmap Automobile has just perfected the full-link personnel structure and is preparing for a new sprint. M brand of Dongfeng’s high-end new energy off-road vehicle project will be born again.

In 2021, Dongfeng Group established a strategic steering committee to support important strategic plans, business plans, including budgets, etc. Dongfeng Motor also adjusted its organizational structure and innovatively adopted the BU system for technology centers, Dongfeng Finance, Dongfeng Import and Export Company, and Dongfeng Travel, which stimulated the vitality of the enterprise.

On the afternoon of July 6, 2022, Zhu Yanfeng, chairperson and party secretary of DONGFENG MOTOR CORPORATION, walked into the class of Xuanyuan Zhixue with the specific practice of "five modernizations to one car, one car to four networks", and gave a speech and question and answer for two and a half hours.

In 1999, when Mr. Zhu, 38, took over as FAW’s general manager, he became the youngest person in FAW’s history to take the helm and the youngest general manager of China’s large auto industry. In a speech shortly after taking office, Mr. Zhu proposed that all FAW employees in China drive their own cars. Like some of his remarks, there was ridicule and skepticism.

When Zhu Yanfeng drew a beautiful blueprint, Zhang Ming was still an ordinary employee with a salary of more than 600 yuan per month, while a Jetta cost more than 100,000 yuan; in 2004, Zhang Ming drove a Bora with about 200,000 yuan back home. Twenty years later, Zhang Ming has become the backbone of FAW Group and joined Xuanyuan Learning Julang Phase 2. He said that this is Zhu Yanfeng’s vision from the height of the enterprise leader, he saw the future, non-linear development.

For leaders, ability, charm, courage and eyesight are all indispensable. One step at a time is the basic operation. Only by taking three steps can we lead the company to go faster and farther. In the automotive industry, "I have worked for a lifetime". In the era of competition and alternation between old and new, Zhu Yanfeng has his own insights into the future of automobiles.

"I’ve been in cars for decades, and I’ve been talking about one thing, and I’ve been answering myself, what is a car?" he said.

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In response to Zhou Yan’s question, Zhu Yanfeng said: "As an individual, I feel that the mind, pattern, and taste should always be pursued, and then you should also be responsible, and you must be able to bear grievances. Behind this, you have to bear a lot, a lot of grievances, and you have to endure loneliness.

"

For this question, Zhu Yanfeng gave an answer when he attended the 12th China Auto Blue Book Forum with the theme of "Winter Bud" in 2020, "Can you be a Rubik’s Cube, a Transformer, and use our new materials to make a car that allows users to spend a share of money and make a powerful and small car?"

He pointed out at the time that companies are like sailing in the ocean. If they do not actively "move", they will be submerged. To continuously swim in the ocean, they need to carry out "cross-border", that is, in terms of technology, energy, business models, and intelligent intelligence, and provide users with the richest car world through intelligence, networking, and sharing.

Two years later, in the Xuanyuan School class, Zhu Yanfeng gave a more concrete direction. On the basis of the "four modernizations of automobiles" proposed by Dr. Jia Ke, he emphasized "lightweight". He believed that the development of the energy revolution, the Internet revolution, and the integration of the intelligent revolution and the transformation of the automobile industry promoted the development of the automobile industry in the direction of "five modernizations".

"I think there will be many material revolutions in other fields, material changes and material industrialization applied to our cars in the future. Lightweight is basically Dongfeng’s own call, but we think we still need to shout. Now whether it is aluminum-magnesium alloy, aluminum alloy, or aluminum-steel alloy, it has actually become a material process."

At the same time, the attributes of the car transformed the integration of products and society into a systemic operation. In society, there were transportation, energy, information, and financial relationships. On this basis, Dongfeng proposed "one car through four networks", that is, cars are linked to transportation networks, energy networks, information networks, and financial networks.

In a word, "five modernizations into one car, one car through four networks" is the characteristic of today’s automobile development.

In the interactive session, in response to the students’ questions about the relationship between smart cars and mobile phones, he said: "Today’s autonomous driving, including vehicle to everything, is actually a product defined by the threat of pursuing consumer trends in the tide to some extent. In fact, if it is very rational, the car and ecology are connected, and this part of the mobile phone can be done. Because the car and the mobile phone are originally divided, and the mobile phone part is connected with the ecology. You are the electronic mobile end point. I am the tangible material end point, and it is good to combine in the middle. But now these two are not combined, but replaced each other. I think more cars tend to have stronger computing power in motion and control, and the ecological interface is more involved."

Zhu Yanfeng has his own opinion on the relationship between the OEM and the supply chain. He believes that the relationship between the two parties must always be symbiotic and communion, but the relationship between the black box, white box, and gray box must be a dialectical relationship. In this relationship, the gray box state will become the norm. The black box is very short-lived, and the white box will not last long. So the gray box state should be a better state for supply chain management.

During the interactive session, the students couldn’t hide their admiration and curiosity about Zhu Yanfeng’s "Young Marshal" experience. Zhou Qian, a student of Julang Phase 2 and then deputy general manager of SAIC-GM-Wuling Sales Company, asked Zhu Yanfeng, who was young and famous, "If I were a young employee of Dongfeng, would I have any experience to share on the development path?"

Looking at the younger generation who was the same age as when he took over FAW, Zhu Yanfeng’s answer was particularly heartfelt. He said: "Life is a choice, and you always choose, it depends on what you choose. The real freedom is not what you want to do, but what you don’t want to do." "I work in administration and government, but I didn’t actually give up the car. Later, people asked if you were really interested. I said I was really interested. The changes that cars bring to people are really rich."

Looking back on the past, Zhu Yanfeng said, "At the age of 38, I feel that the right time, the right place and the right person have made me. Personally, I have indeed worked hard and suffered, but it is not just an individual, but also the right time and the right place and the right person. The right time is China’s reform and opening up, and the right place is the beginning of the establishment of China’s automobile society. Renhe is my predecessors of FAW. They should give me full trust and support as an employee, and they are willing to let me take on development, and they are willing to take on such challenges and risks. But as an individual, I feel that the mind, the pattern, and the taste should always be pursued, and then you should also have responsibility, and you have to bear the grievances. Behind this, you have to bear a lot, a lot of grievances, and you have to bear loneliness."

This article is originally published by Automotive Business Review
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　　On April 20, Extreme Krypton Automobile issued a statement on "A Extreme Krypton 001 fire incident occurred in Yanta District of Xi ‘an", saying that there were no people on board at the time of the incident and the fire did not cause any casualties.

　　Extreme Krypton Automobile said that we attach great importance to the fire of vehicles, and the relevant staff have rushed to the scene at the first time to assist users in reporting insurance and providing scooters, and at the same time report to public security, fire protection and other relevant departments.

Image source: Extreme APP

　　According to Krypton Automobile, according to the information currently available, when a fire broke out, the power battery of the vehicle was in a safe state, and no thermal runaway occurred, and the accident caused by the power battery was initially ruled out. After the fire, the scene showed that only the front standby compartment of the vehicle was overheated, and the passenger compartment, chassis and power battery were kept intact. We will actively cooperate with the fire department to carry out the investigation, and the cause of the accident will be subject to the investigation results of relevant institutions. At the same time, assist users to deal with the follow-up, fully protect users’ rights and interests, and do a good job in related after-care services.

　　Previously, in January this year, there was also an extremely krypton 001 fire accident in Yueqing, Wenzhou. When the vehicle caught fire, there were no people on board, and the fire did not cause any casualties. At that time, Extreme Krypton Automobile issued a briefing response on January 20th and February 9th, respectively.

　　Among them, the description of the car published on February 9 pointed out that the fire was ignited by the wreckage of fireworks and firecrackers, and there was no short circuit in the car when there was a fire accident. According to the investigation of Wenzhou Yueqing Fire Rescue Brigade, the cause of vehicle fire was caused by the spread of combustible materials ignited by fireworks and firecrackers. In the event of a fire accident, the high-voltage power supply system, low-voltage power supply system and three-electricity system of the vehicle all work normally without any short circuit. During the fire and after the fire extinguishing, the headlights of the vehicle turned on and the alarm system worked normally, indicating that the battery, fuse box and related wiring harness were all normal, and there was no fault in the low-voltage alarm system of the whole vehicle.

Image source: Extreme APP

CCTV News:In recent years, with the deepening of the concept of green development, the competition around the new energy industry is also intensifying, as the heart of new energy vehicles — — The importance of power battery is self-evident. Just recently, the share price of Contemporary Amperex Technology Co., Limited, a power battery company, has been rising continuously, with a total market value exceeding 1.3 trillion yuan in one fell swoop. Behind the enthusiastic performance of the capital market, the problem of "battery shortage" in the new energy automobile industry is highlighted.

Not long ago, the media reported that He Xiaopeng, CEO of Xpeng Motors, personally stayed in Contemporary Amperex Technology Co., Limited for a week in order to get the battery from Contemporary Amperex Technology Co., Limited. Zeng Yuqun, the chairman of Contemporary Amperex Technology Co., Limited, said at the recent shareholders’ meeting that he couldn’t stand the recent urging of customers. Behind this, a "battery shortage" is quietly coming.

Demand exceeds supply, and major power battery manufacturers are operating at full capacity.

In order to meet the needs of car companies, major power battery companies have also started their horsepower. Ganfeng Lithium Industry is a lithium battery manufacturer in Xinyu City, Jiangxi Province, supplying many new energy vehicles such as Tesla Model3 and BYD Han.

Huang Jingping, Director of Quality Department of Yifeng Lithium Battery Factory:Since the beginning of the year, we have basically not stopped production. In a month, we are basically producing at full capacity for 28 days.

Ensure that battery supply car companies are "holding their thighs"

Faced with the shortage of batteries, car companies dare not neglect, and hold the "thighs" of power battery manufacturers in advance. In early June this year, Great Wall Motor signed a ten-year strategic cooperation framework agreement with Contemporary Amperex Technology Co., Limited for power batteries.

Head of Great Wall Motor Investor Hotline:The shortage of battery supply is a common problem facing the industry at present, and we should also make the layout in advance. The main thing is to ensure a battery supply from Contemporary Amperex Technology Co., Limited to the Great Wall.

Tesla CEO Musk has repeatedly expressed his concern about the shortage of battery supply, bluntly saying how much the supplier gives and how much Tesla will buy.

Elon &bull, CEO of Tesla; Musk:The supply of power batteries is more or less, which restricts the development of new energy automobile industry at present. Tesla has made it clear to major battery suppliers that we will do our best to purchase the batteries produced by Contemporary Amperex Technology Co., Limited, Panasonic and LG Chem.

On the evening of June 28th, Contemporary Amperex Technology Co., Limited announced that the company had signed an agreement with Tesla to supply lithium-ion power battery products to Tesla in the next four years.

Zhang Xiang, a researcher at north china university of technology Automotive Industry Innovation Research Center:The phenomenon of battery shortage has always existed in the industry. Car companies such as Volkswagen and Audi have also been forced to suspend the production of some models because of lack of batteries. For the development of global new energy automobile industry, the problem of battery supply is like a "sword of Damocles" hanging over the head.

SNEResearch, a global emerging energy market research organization, predicts that by 2023, the global demand for power batteries for electric vehicles will reach 406 GWH, while the supply of power batteries is expected to be 335 GWH, with a gap of about 18%. By 2025, this gap will expand to about 40%.

On March 23rd, Geely Automobile Holdings Limited released its 2020 financial report. Although some sectors performed brilliantly, Geely Automobile’s revenue and net profit declined in 2020 compared with 2019, which the company attributed to the COVID-19 epidemic.

In 2020, Geely Automobile achieved revenue of 92.1 billion RMB, down 5.4% year-on-year. Net profit was 5.57 billion yuan, down 32% year-on-year, compared with 8.26 billion yuan in the same period last year. The profit attributable to shareholders was RMB 5.53 billion, and the ending cash balance was RMB 19 billion.

After the results were announced, the market reacted strongly. In the afternoon, Hong Kong stock Geely Automobile plunged in a straight line, with a drop of over 7%.

In 2020, the cumulative sales volume of Geely Automobile exceeded 1.32 million, ranking first in the sales volume of China brand passenger cars for four consecutive years. However, this figure is 3% lower than that in 2019.

Among them, the annual cumulative sales volume of high-end brand Lexus reached 175,000 units, up about 37% year-on-year.

In terms of profit structure, its joint venture company contributed 880 million profits (including 580 million yuan from Jizhi Financial Company and 260 million from Link), accounting for about 15.6% of the net profit; Royalty income is 570 million yuan, accounting for about 10.2% of net profit.

In 2020, Geely Automobile accelerated the payment to its suppliers to alleviate the impact of production interruption caused by the epidemic, which also led to a significant decrease in the net cash inflow from its operating activities.By the end of 2020, the net cash flow from operating activities of Geely Automobile decreased by 87% year-on-year to 1.6 billion yuan.

In order to revive its financial resources, in May 2020, Geely raised HK$ 6.48 billion by placing 600 million new shares to institutional investors.

With the help of the proceeds from the placement, the total cash level of Geely Automobile (bank balance and cash+pledged bank deposits) will remain at about 19 billion yuan at the end of 2020.

In the second half of the year, the negative impact of the COVID-19 epidemic on Geely Automobile decreased.

In contrast to the bleak sales in the first half of 2020, in the second half of 2020, Geely Automobile’s sales increased by 49%, revenue increased by 50% and net profit increased by 40%.

In overseas markets, despite the restrictions of the COVID-19 epidemic, Geely Automobile’s "sea layout" is still accelerating.

In 2020, Geely Automobile sold nearly 273,000 overseas vehicles, up 25% year-on-year, covering nearly 30 countries. Among them, Link’s European offline experience store opened; In the Southeast Asian market, the annual sales volume of Proton Automobile under Geely reached 109,000 vehicles, and the export increased by 49.8%.

In terms of research and development, Geely Automobile has invested 4.8 billion yuan in 2020.In 2021, Geely’s R&D investment will continue to increase to cope with the wave of smart electric vehicles.

In 2020, in order to optimize the product structure, under the poor environment, Geely Automobile successively launched new models such as ICON, Haoyue, Xingrui, LECK 05 and LECK 06.

However, since mid-2019, the higher discounts and concessions offered by Geely to its dealers offset the positive impact brought by the continuous improvement of its product portfolio, making the average ex-factory sales price of Geely in 2020 similar to that of the same period last year.

If the high-end brand Lexus sold by its 50% equity joint venture company is taken into account, the average ex-factory sales price of Geely Automobile increased slightly year-on-year.

This also shows that the current profit pressure of new car sales in the automobile industry is great, and enterprises should pay more attention to after-sales service and other value-added businesses.

In order to continue to increase the market share, in 2021, Geely Automobile set the sales target at 1.53 million vehicles, up 16% year-on-year.

In order to step into the era of "4.0 comprehensive architecture system" faster, Geely Automobile announced that it had entered into a framework agreement with Geely Holding and established a joint venture company.

On March 23rd, Krypton Company was established, and it is planned that Geely Automobile and Geely Holding will jointly contribute 2 billion yuan. Among them, Geely Automobile holds 51% and Geely Holding Group holds 49%.

Li Shufu became the chairman of the company, and An Conghui became the CEO of the company.

Extreme Krypton Company will increase its R&D investment in the field of new four modernizations, and build the full-stack self-research capability of intelligent software and hardware. It will integrate various assets and technologies, including but not limited to electric vehicle technology, the right to use the vast intelligent evolutionary experience architecture (SEA), brand authorization, three power technologies, supply chain system construction and user ecological construction.

The joint venture company will become a subsidiary of Geely Automobile, and its financial performance will be consolidated with Geely Automobile.

As early as last September, the Shanghai Stock Exchange disclosed that Geely Automobile had an IPO meeting in science and technology innovation board. However, Geely has made no substantial progress in the process of officially landing in science and technology innovation board.

China’s stock market regulator questioned whether the company was high-tech enough, Lianhe Zaobao quoted people familiar with the matter as saying.

In this regard, Yang Xueliang, vice president of Geely Holding, said that there is no further information to provide. According to the information disclosure standard of the listing process, everything is subject to the approval of the regulatory authorities.

　　[car home New Car Launches] On April 13th, the (|) model ushered in its debut. This time, the interior of the new car was also unveiled. As a hard-core off-road product, how did it perform at the design level? Let’s take a look together!

　　In terms of appearance, Jetway Traveler was designed by former Porsche design director Hakan Saracoglu, and the appearance was designed in a tough body style. Among them, the net is equipped with the "JETOUR" brand logo and connected with the headlights. The distinctive headlight group style is impressive. The posture of the whole vehicle is vigorous, with sharp lines and full profile coexisting. Judging from some configurations released this time, the new car adopts Kunpeng Power and XWD intelligent four-wheel drive system, and is equipped with Qualcomm 8155 chip platform. Can provide a better cockpit intelligent experience.

　　On the side of the car body, the wheel eyebrows of the real car protrude outward, and it is equipped with large-size tires. The window frame shows a hard-core style and adopts a suspended roof design. The tail of the vehicle is a classic small schoolbag assembly, and the vertical taillights are wrapped in a black frame, showing off-road temperament.

　　The interior of the new car adopts T-shaped flat layout, with sharp edges and corners, simple and powerful, exquisite interior materials and large-size suspended central control screen. Jietu travelers will have more outstanding performance in "travel+"ecological services, intelligent driving, healthy cockpit and so on. Compared with the traditional hard-core off-road SUV products, travelers have adopted a more concise and fashionable design, and the large central control screen is very eye-catching. At the same time, the color matching in the car has also adopted a younger idea, and the overall atmosphere is more active.

　　In terms of power, our C-DM is equipped with a plug-in hybrid system consisting of a 1.5T engine and a motor, and the transmission system is matched with a 3-speed DHT gearbox. (Text/car home Duandi)

Recently, a blogger said that Huawei’s new vertical folding still uses Kirin 9000S, and Huawei P70 has already tested Kirin 9010.

It is understood that Kirin 9010 is an upgraded version of Kirin 9000S, and its internal name is tentatively "Kirin 9010". Although the specific parameters of Kirin 9010 have not been announced yet, according to the previous rumors and naming rules of Kirin, we can infer that Kirin 9010 may have been optimized and adjusted on the basis of Kirin 9000S, and the manufacturing process may be changed, focusing on optimizing performance and power consumption. Huawei’s hyper-threading technology will continue to be used.

According to netizens, the measured running score of Kirin 9010 chip has reached the level of 8 Gen2 in Snapdragon. Some people speculate that the chip is a 3nm process and the foundry is TSMC, but it should be false news in the current situation of Huawei. Moreover, Xiao Bian also found that rumors about Kirin 9010 chip had appeared as early as 2021, and it is said that the manufacturing process was 3nm, which means that several bans in the United States disrupted Huawei’s original rhythm when mass production was about to begin, so it was necessary to switch to Qualcomm’s 4G chip.

Since the launch of Kirin 9000, every generation of flagship new products after Huawei will always be speculated whether it will go to Kirin 9010. This is also a kind of expectation for Huawei. It is always thought that it can come up with stronger products to surprise everyone in the sanctions. It may not be possible before, but after watching the performance of Mate 60 this year, everyone thinks that Kirin 9010 will have a chance on Huawei P70.

If it is as stated in the news, Huawei P70 will officially return with Kirin 9010 chip, indicating that Huawei has once again created a miracle. In addition, the main camera of Huawei P70 will use Sony IMX989 1-inch outsole sensor. The overall lens layout is not much different from that of the previous generation P60, but the lens deco has changed from "long strip" to "approximate square", and it is still designed for three lenses. The largest main camera is located in the middle, the telephoto and wide angle are distributed on both sides of the main camera, and the flash is on the far left.

As the latest masterpiece of Huawei’s flagship mobile phone series, P70 series will also usher in a major breakthrough and promotion in hardware configuration, video experience and localization of supply chain. All kinds of revelations alone have been able to make consumers blind, which also reflects Huawei’s influence and competitiveness. We also have reason to believe that Huawei will once again boost the overall smartphone sales in China with P70 series.

　　On May 20th, the 2021 China International Intelligent Communication Forum, with the theme of "Intelligent Communication in the New Era", hosted by the Central Radio and Television General Station and the People’s Government of Jiangsu Province, kicked off in Wuxi, Jiangsu. Vice Minister Publicity Department of the Communist Party of China, Director and Editor-in-Chief of the Central Radio and Television General Station, Shen Haixiong, Deputy Secretary of jiangsu provincial party committee and Governor Wu Zhenglong attended the opening ceremony of the forum and delivered speeches. Huang Qin, secretary of Wuxi Municipal Party Committee, delivered a speech at the opening ceremony, and Du Xiaogang, deputy secretary of Wuxi Municipal Party Committee and mayor, delivered a keynote speech. A number of industry experts and scholars, entrepreneurs and representatives of Chinese and foreign media gathered in Wuxi to talk about the new future of intelligent communication. Zhang Wenlin, President of Huawei’s Strategy Department, attended the main forum and delivered a keynote speech entitled "Digital Technology Accelerating the Transformation and Upgrading of Media Industry".

　　Zhang Wenlin, President of Huawei’s Strategy Department, delivered a keynote speech on "Digital Technology Accelerating the Transformation and Upgrading of Media Industry" in the main forum.

　　First, the era of ultra-high-definition video has arrived, and it is accelerating towards 4K/8K and richer experiences.

　　On March 1, 2019, the Ministry of Industry and Information Technology, the State Administration of Radio and Television and the Central Radio and Television General Station jointly issued the Action Plan for the Development of Ultra HD Video Industry (2019— 2022). The overall goal of the action plan is to vigorously promote the development of ultra-high-definition video industry and its application in related fields in accordance with the overall technical route of "4K first and 8K second". In September, 2020, HDRVivid, the key technical standard of ultra-high definition video industry in China, was officially announced. In the Spring Festival Evening of 2021, the world’s first 8K ultra-high-definition TV live screen was fresh in memory. The era of ultra-high definition is coming. The penetration rate of family 4K TV in China has exceeded 70%, and the number of families with 4K receiving ability has reached 200 million.

　　Technological changes have driven the development of the industry, and the requirements for efficiency, quality and computing power in film and television production have been greatly improved. Driven by the demand for accelerated remote collaboration in the epidemic, it is accelerating the overall cloud. Taking film and television works as an example, from Avatar in 2009 to Alita in 2019, the number of special effects shots doubled, and the requirements for calculation and storage increased by more than four times; There are also super variety shows, the number of shots is increased by 10 times, the quality is required to start at 4K, the production time is required to be shortened, and the parallel computing is required to be improved by 10 times. Starting from supporting the efficient production of content, AI will completely change the future creation and production mode, from the production end to the consumption end. There are a lot of pain points that need to be solved by AI intelligence in the whole process of current content production, and the changes in the future film and television industry need innovative technical support.

　　Second, the ultra-high-definition industry will be scaled up to promote technological innovation and industrial transformation.

　　Throughout the 14 th Five-Year Plan, a new round of scientific and technological revolution and industrial transformation is accelerating, and the deep integration of virtual reality technology and digital technologies such as the Internet, big data, artificial intelligence and 5G is having a profound and extensive impact on the economic and social development process. In recent years, the policies and plans of the General Administration of Radio and Television and the Film Bureau have clearly put forward the requirements for technology and industrial development, and the core points to four aspects: open innovation, deepening development, all-round promotion and industrial upgrading.

　　Huawei is deeply involved in video media technology and continues to innovate: In the past 25 years, from multimedia communication to video products serving radio and television/operators, it has gradually built the video development capability of the whole process and industry, and through in-depth and comprehensive research on audio and video basic technologies, it has been actively contributing to and promoting the formulation of open and innovative industrial standards and international standards with innovative technologies, and promoting industrial upgrading.

　　The key basic technology of ultra-high-definition video is firstly HDR. Since the release of the HDR standard by the Ultra-high-definition Alliance, the HDRVivid industry has become increasingly mature: commercial products in all sectors of the industry have been fully launched, and all mainstream manufacturers in all sectors will launch products and contents supporting this technical standard during the year, greatly enhancing the visual experience of consumers; Then there is DRM, the key guarantee technology of ultra-high-definition industry: multilateral enterprises in the industrial chain jointly build a trust center DTA, creating an open standard, transparent and credible service model for global multilateral cooperation; Domestic and foreign manufacturers have participated in it, and the ecosystem has become increasingly mature, escorting the security of ultra-high-definition content.

　　At CCTV main station ‘ 5G+4K/8K+AI’ Driven by the strategy, the whole industry is accelerating the comprehensive technological upgrading and transformation such as IP and cloud. The ultra-high-definition video production and broadcasting platform built by CCTV will form an ultra-high-definition program production capacity with an annual output of 10,000 hours (including new media and TV terminals), which will greatly promote the large-scale application of ultra-high-definition content, and then promote new business models such as live broadcast of ultra-high-definition TV theaters, support unified distribution for various end users, and accelerate the development of industrial integration.

　　Three, industrial change to stimulate technological breakthroughs, business innovation chain reaction

　　With the advent of the 5G era, the audio and video industry will realize digitalization, networking and intelligent upgrade. The access of 5G technology will bring new changes to film and television shooting. Media shooting can be made directly on the cloud. Since the National Day military parade of CCTV in 2019, the technology of 5G back transmission after shooting has taken the lead. At present, the technology has gradually matured. Huawei can provide more than 500M of stable bandwidth through 5G super uplink capability, and at the same time, it can provide 1G uplink capability next year, which can be widely used in all kinds of media shooting and live event scenes. By shooting the production scheme on the cloud through live broadcast, the cost of single live broadcast can be reduced by 60%. At the same time, because the live shooting brought by 5G jumps into the cloud, virtual shooting will redefine the shooting mode: by constructing a three-dimensional digital twin space of film and television content, the background of the calculated content can be combined with the physical image of the real shot, which will greatly improve the manufacturing efficiency in the early and late shooting. AI drives motion capture/voice/digital twins/light/spatial positioning and other functions to comprehensively improve the efficiency and quality of film and television content creation.

　　The key to upgrading the 4K/8K content production and broadcasting is IP transformation. The media matrix will lead the IP transformation of TV station production and broadcasting, and support 2000 channels of 4K/8K content production and broadcasting in the traditional SDI mode, which requires 32 cabinets and 4 tons of heavy copper cable. The MediaFabric jointly innovated by Huawei and CCTV can complete the same task with two cabinets and about 100 kilograms of optical fiber, and support flexibility and scalability, and support future-oriented evolution.

　　The application of technologies such as 5G, IP, cloud and AI in the process of ultra-high definition has contributed to the chemical reaction of business innovation. For example, the free viewing angle in the ultra-high-definition field is becoming a bright spot and hot spot in the industry. The Spring Festival Evening "Heroes of Heaven and Earth" has a high-quality image quality and a full-time 4K free viewing angle, bringing a new viewing experience and rich application scenarios.

　　Fourth, cloud-based technologies and services have brought about changes in production, processing and distribution models.

　　There will be three revolutionary services on Huawei Cloud:First, digital content is fully produced on the cloud, and various tools such as modeling interaction are efficiently scheduled and operated on the cloud through large-scale flexible computing power; Huawei and its eco-partners are steadily advancing the innovation of cloud production process services, which were officially released together with their partners at the Shanghai Film Festival in June this year. The second is the production on the 4K variety cloud. Based on the production practice of "Sister Riding the Wind and Waves", Huawei Cloud can realize the simultaneous editing and processing of hundreds of video streams through mature technologies such as real-time processing of proxy files and original files, which greatly accelerates the production efficiency in the later stage of variety. Third, making real-time generation services on the digital people cloud, which will produce film-and-television digital people with anthropomorphic characteristics and real digital twin figures, will be applied to the field of TV variety for the first time, and more innovative scenes such as lifelike digital twin program hosts will greatly enrich the content creation mode. There will be a famous host’s digital twin in the year, so please look forward to it.

　　The mature services on Huawei Cloud are also constantly innovating and promoting the development of ultra-HD industry;Intelligent repair function, with accurate AI algorithm to help high-quality, efficient content repair and quality improvement, while improving video quality, enhance users’ willingness to watch. More than 500 films and videos have been restored.

　　Explore a new mode of publishing on the cloud;Support the film distribution field to quickly enter the digital service era from the hard disk mailing era. In the field of distribution, there are still many difficult problems in the distribution of the film industry. At present, the distribution for urban cinemas still adopts the mode of hard disk delivery, which is high in cost, easy to damage, low in security and unable to be flexibly scheduled. The cloud service based on timely error correction and security guarantee of Huawei Cloud greatly improves the flexibility, timeliness and security of film distribution.

　　5. New market space: integrating innovation and providing the ultimate experience for more users in a timely manner.

　　The second live mode is about to provide services in a normal and large scale. It is expected to provide users with more and better enjoyment in cinemas, theaters and various venues that can provide the ultimate experience of film and television content.

　　The new home theater will create the second largest cinema market. Through revolutionary experience upgrading, convenient and flexible installation and civilian price, it provides a brand-new video business experience for home users. The AiMax business operation practice of Huawei video and smart screen proves that high-quality home theater experience will stimulate three times the viewing volume, increase the willingness to pay by two times, and incite huge commercial value.

　　Generally speaking, under the general trend of the accelerated development of ultra-high-definition industry, various technologies have been iteratively developed, which has spawned various business innovations and business model innovations, and constantly opened up new markets. This will promote the chain reaction of innovation in all aspects of the industry, which requires the joint efforts of the entire industrial ecological partners and the government to provide necessary conditions and convenience for the cluster development of the industry. In this process, Huawei will focus on technological innovation, join hands with partners, actively promote the development of ultra-high-definition technology and industry, and create full-process technological innovation with the support value of 5G, IP, cloud and AI to help the digital transformation and industrial upgrading of the film and television industry in the ultra-high-definition era.

May 28th, the first day of Shenzhen Auto Show.

In the afternoon, at the "Pioneer Dialogue on Future Automobile Innovation and Integration" officially held by the auto show, there was probably the most intriguing scene of this auto show:

「If it is in committee of 100, Lao Yu said, it is estimated that there will be a lot of shoes thrown up below; Just now, Lao Yu said so, and I kind of want to throw a shoe up.」。

This passage comes from He Xiaopeng, and "Lao Yu" is Yu Chengdong.

When He Xiaopeng said that he wanted to throw Yu Chengdong shoes, he meant that Yu Chengdong had repeatedly "set up the flag" during his speech, or made very exciting speeches by diss traditional car companies and suppliers, such as ".The M7 will completely surpass millions of luxury cars such as Toyota Erffa and Lexus LM.」。

In fact, He Xiaopeng’s speech this afternoon was not peaceful. It was also a roar of gunfire, and traditional car companies, new cars and autonomous driving technology companies were all within his firepower.

Look at the car at the auto show, but the auto show is not just about cars. Today, let’s take a look at how the two giants in the field of smart cars portray the general trend of competition in the new automobile era in words.

This is the core evaluation given by Yu Chengdong to the M7, which will debut in June and be delivered in July.

He said that the goal of the M5 project is to benchmark millions of luxury cars, and when it comes to M7, it will naturally become ".Beyond the million-class luxury car」。

Are there any specific competitors? Yes,Toyota Erffa, Lexus LM.

These two models almost dominate the market of luxury MPVs above one million. It can be said that AITO is very confident-but wait, these two models seem to be MPVs?

Yu Chengdong explained that M7, as an SUV, will surpass all luxury SUVs in the million-class and luxury MPV. Moreover, the M7 will not be positioned as a large SUV.Its appearance is very compact, and its interior space is very large. It is a six-seat SUV and very comfortable.」。

How comfortable is it? His exact words were ".We have many new functions, which are the first in the world for leaders and bosses to rest comfortably, even surpassing all luxury SUVs and MPVs.」

In addition, Yu Chengdong also officially announced the launch date of the M5 pure electric version: September, "trying to let everyone drive this car during the National Day".

In addition to preheating M7 and promoting M5, Yu Chengdong also talked about many stories related to the world, and the smart car industry.

First of all, he said that his M5 had been in Shenzhen for so long that he "didn’t refuel once" because both the company and the home can recharge. However, he came back from his hometown for more than 1,400 kilometers during the Chinese New Year. He said that the M5 ran farther than all pure trams, "because I can refuel".

Mentioned, Yu Chengdong stressed that "eating alone" is definitely not the idea of entering the automobile industry. "If it were this idea, we would not have been killed by the United States, and we would have been ruined by others. When making chips, I believed in the global division of labor too much, but there is no regret medicine to sell in the world. "

Secondly, when talking about HUAWEI Inside and Zhixuan, Yu Chengdong said that these two cars were not "made".

Bound M5

However, compared with HI, Zhixuan belongs to deeper cooperation. From the aspects of exterior design, interior design, intelligent cockpit, electric drive system and even sales, Zhixuan partners can cooperate with them.

When talking about "cooperation", Yu Chengdong mentioned that he once drove a car made by his partner. After driving,"Ten thousand alpacas are running in my heart, and I want to swear. It’s a trick design."So which partner will be here?

Finally, regarding smart cars, Yu Chengdong believes that most traditional car companies will eventually die like mobile phones, and a number of new car companies will rise, even though many people can’t imagine this day at all.

Just like who would have thought that Nokia, whose revenue and profit were equivalent to the sum of the last few, would disappear quickly.

As for the reason of driving the wave, Yu Chengdong mentioned a point: At present, the R&D expenses of new car companies (and) are not big, but the software is an important part of the R&D expenses.

There are 10,000 ways to interpret the shoe that He Xiaopeng wanted to throw to Yu Chengdong, but what remains unchanged is that he did say this sentence, and the content of this sentence is indeed "I want to throw shoes to Yu Chengdong".

By the way, He Xiaopeng was throwing shoes almost all the time.

For example, throw it to autopilot technology companies.

He Xiaopeng said that he always believed that L2 to L4 was a gradual process. He made an analogy:"Today, many L4 companies can shoot it in a video, which looks cool. In the second year, you will find that it is still the same, and it will be the same in another year. 」

He believes that a major prerequisite for realizing autonomous driving should actually be "full scene."

On the way to realize the whole scene, it is equivalent to completing the gradual progress from L2 to L4:"Can you open a few roads in the city? Can it be opened in the whole city? Can we open it in the suburbs? Can you cross this city and China to open overseas? 」

In addition to no geographical restrictions, He Xiaopeng also firmly stated that true autonomous driving should have no environmental restrictions. look like"Without GPS, no signal, you can drive in glaciers and snow, and you must drive in the whole area before you can drive automatically.".

Apart from the level of autonomous driving, He Xiaopeng feels that many autonomous driving companies ignore safety.

He said that the car safety factor was designed according to the occurrence of a serious accident in the fifth hour of 10, and then he calmly "killed people": "If you have driven a car, you will know that the fifth power of 10 is not enough at all, because the drivers are uncontrollable and the roads are changing every day. 」

Or, for example, throw it into a pit that you have stepped on in the past.

He Xiaopeng mentioned that he was "cheated" by public opinion at that time: when Tucki was just founded, many people said, "When will you achieve 100,000 vehicles in Tucki?".

He said that at that time, he thought that after accumulating 100,000 vehicles, it proved that this car company already had a good scale and ability. But it was only after he really achieved it that he discovered that 100,000 vehicles were only one of the small milestones, "just one pass".

Finally, mention a number: 30 billion.

He Xiaopeng said that when he said that he wanted to build a car and sell it, he needed at least 20 billion yuan. Now, Tucki has started to go to sea, and he said that going to sea needs at least an extra 30 billion yuan.

In other words, Xpeng Motors needs 50 billion yuan to realize He Xiaopeng’s dream of internationalization.

Do you think it’s much?

In the past decades or twenty years, the atmosphere in the automobile industry was not like this.

Many people have seen the video of BMW spoofing dieter zetsche’s retirement. After returning home in an S-class, dieter zetsche excitedly drove a BMW out of the street-this is already the most intense "diss" in the traditional automobile industry, not even a diss.

Comparing the level of advertising copy is that the way of "arguing" in the automobile industry in the past is completely different from the way of "losing shoes" at every turn.

Why? Because the order is not stable, because the table is being shuffled, it is not known which player will be eliminated, and there is no dealer like Toyota Volkswagen BBA. And because the new era of automobiles is socialized and labeled,

So be sure to talk about the topic, be sure to be hot, and be sure to compare others; So we must fight, not lose, let alone lose.

Debate among Confucianism, in a sense, also represents a hundred schools of thought contend.

Author: Yu Fei, source:Electric planet News (ID:glxsl2017), the original title: "Yu Chengdong said that the M7 hanged a million, and He Xiaopeng wanted to throw shoes."

　　Xinhua News Agency, Hongkong, February 5th (Reporter Wang Xi) "Bang!" With the sound of the online "gong gong", Aauto Quicker Science and Technology officially landed on the Hong Kong Stock Exchange on the 5th. Aauto Quicker Science and Technology, with the stock code of 1024, offered an opening price of HK$ 338.

　　When the epidemic in COVID-19 pressed the "pause button" for economic life, short videos and live broadcasts went against the wind.

　　Affected by industry dividends, Aauto Quicker has developed rapidly in recent years, becoming one of the social platforms widely used in the Mainland, with an average daily active users of applications and applets exceeding 300 million.

　　According to the prospectus, the share price of Aauto Quicker Technology ranges from HK$ 105 to HK$ 115, and the number of shares for initial public offering worldwide is 365,218,600. Within a few days of the public offering, the part of the sale has been oversubscribed by more than a thousand times, and the market frozen capital has exceeded one trillion yuan.

　　"Aauto Quicker is the first global listing of a large short video social platform. For investors, this innovative enterprise in the mainland is in a period of high growth, which is very attractive. Coupled with the lack of scarcity of similar companies, it has aroused great enthusiasm from investors. " Yang Yuchuan, a visiting professor in hong kong financial services institute, said.

　　Not only large institutions are concerned, but also many retail investors are fond of Aauto Quicker.

　　Liu Hui, a Hong Kong citizen, also made a "new" Aauto Quicker in the IPO. She said: "There are many people in the Mainland who use short videos now. I believe that advertising revenue and cargo revenue will increase greatly, and there will be a lot of room for online economy development after the epidemic. I am very optimistic."

　　As a typical representative of the new economy, Aauto Quicker’s main product is short video, a popular mobile phone application in mainland China in recent years. Earlier, iResearch predicted that the short video market revenue in the Mainland would reach 211 billion yuan in 2020.

　　Liao qun, chief economist of China CITIC Bank (International), said that Aauto Quicker was only one of the listed companies in, and the reason why he was so popular was that investors were optimistic about China’s economy and the development of emerging industries in China.

　　"North water flows south, and China Stock Exchange returns, which not only promotes the prosperity and stability of Hong Kong’s stock market, but also prompts Hong Kong to transform into a new economy." Liao qun said.

According to the latest news, AITO, a brand owned by Huawei, will officially release the flagship SUV M9 at the end of this year. Today, the official map of the car was released, and its design concept was explained in detail.

The design inspiration of the M9 in Wen Jie comes from Kun Peng, a god beast in Zhuangzi’s Happy Wandering. It adopts a brand-new family design language and is called "Kun Peng spreads its wings". The design adopts a highly integrated ALL IN ONE design method, and the front face modeling integrates the functions of daytime running lights, far and near headlights, intelligent interactive lights and air intake ducts into the same element. The overall appearance takes the horizontal line as the visual center of gravity, extending a semi-open outline, creating a visual tension like Kunpeng spreading its wings. The integrated spoiler tail complements the design of penetrating taillights and headlights, making the overall appearance more harmonious and unified.

The design idea of the M9 is different from that of most new power vehicles. It abandons the common design of "squint+split light group" and adopts an integrated design. This unique design style may make people feel a little uncomfortable. Similar design ideas are adopted in the whole series of vehicles, which is in sharp contrast with the similar schemes of other new power vehicles. This car is considered as a heavyweight product of Huawei this year. It is equipped with Huawei ADS advanced intelligent driving system and will adopt HarmonyOS 4.0 intelligent cockpit. Internal innovation and highlights are very prominent. All models are equipped with air suspension and CDC electromagnetic damping system as standard.

According to the application information, the size of the M9 is 5230/1999/1800mm, and the wheelbase is 3110mm, so it is located in a large SUV. The models are divided into extended range version and pure electric version, both equipped with front and rear dual motors, and the maximum power of the system is 365 kW (496 HP).

In terms of battery, the extended-range model uses Contemporary Amperex Technology Co., Limited’s 40-degree battery, with a pure electric cruising range of 175 kilometers; The pure electric version uses 4C Kirin battery from Contemporary Amperex Technology Co., Limited, with a capacity of 97 degrees and a cruising range of 630 kilometers, and supports 800V ultra-fast charging technology.