[Cultural and Creative Horizon]

　　How do domestic films win audiences with fine products?

　　— — Film market survey in the first half of 2017

　　Guangming Daily reporter Villi

　　According to the latest data, the national box office revenue in the first half of the year totaled 27.17 billion yuan, including 16.71 billion yuan for imported films and 10.456 billion yuan for domestic films. What are the new features of China’s film box office? Why are domestic films inferior to imported films? How should the structural reform of China’s film supply side be promoted? The reporter conducted an investigation for this.

　　ⅰ. The game between domestic and imported domestic films accounted for only 38.5% of the box office.

　　Data In the first half of 2017, the box office of imported films totaled 16.717 billion yuan, and the box office of domestic films was 10.456 billion yuan. In the first half of 2017, the box office of imported films accounted for 61% of the domestic box office. Among them, there are 41 films with box office exceeding 100 million, 17 domestic films and 24 imported films.

　　Specifically, Speed and Passion 8 ranked first at the box office in the first half of the year with 2.49 billion yuan, and Kung Fu Yoga ranked second with 1.75 billion yuan.

　　In the first half of the year, domestic films with strong box office performance were basically concentrated in the Spring Festival file, and then the market leader was domestic films. In addition to the Spring Festival movies, the lack of "explosions" is an important reason why domestic movies are not satisfactory in recent months.

　　Domestic films are not as good as imported films at the box office, especially in March this year. In March, no domestic film grossed more than 100 million yuan, and the market share of imported films reached an astonishing 95.5%, completely monopolizing the mainland film market. In the following months, imported films have been the main box office. At present, among the top ten annual box office, only three domestic films, Kung Fu Yoga, Journey to the West, and Riding the Wind and Waves, occupy three seats.

　　Judging from the distribution of the overall box office interval, the number of films exceeding 500 million yuan in 2017 is very eye-catching, and the number of films exceeding 1 billion yuan reached 8 in the first half of the year, which is close to the achievement of 9 films in 2016 and much higher than the overall level in 2015, 2014 and 2013. This shows that there are many "heavyweight" products in this year’s film, and the performance is particularly eye-catching.

　　According to industry experts, another reason affecting the overall box office in the first half of the year is the asymmetry between the number and the single box office performance. In 2017, the fantasy genre took the lead with 470 million yuan, followed by action movies with 420 million yuan. Among the domestic films released, the top three types were comedy, thriller and love. As an action and science fiction film with obvious pull-up effect, subsequent domestic films need to make more efforts.

　　Not long ago, a movie "Transformers 5: The Last Knight" kicked off the summer movie file in 2017. Facing the upcoming summer file, domestic films are eager to try, and domestic and imported films will usher in a new round of game.

　　Ⅱ. Race between Speed and Quality. The effectiveness of film supply in China needs to be improved urgently.

　　Data The box office of Chinese movies was in 2003— During 2010, it took 8 years to increase from 900 million yuan to 10 billion yuan; It took three years to grow from 10 billion yuan to 20 billion yuan; From 20 billion yuan to 40 billion yuan, it only took two years. The growth of demand has led to the rapid growth of domestic films. In recent years, the number of domestic films has grown from less than 100 to more than 900, and the number of screens has grown from more than 3,000 to more than 40,000, with a rapid growth rate.

　　From a certain perspective, speed and quality are inherently a contradiction. While seeking speed, quality growth is easily overlooked.

　　"In 2016, the domestic box office was 45.7 billion yuan, and the overall box office growth slowed down, increasing by 3.7% year-on-year. In 2016, there was a negative growth in seven months. The first half of this year is coming to an end, and the growth of box office in China is still in a stalemate, especially from 3 to 3— — In May, overseas imported films occupied an absolute advantage, taking away more than 70% of the box office in March, April and May respectively. " Ren Zhonglun, Chairman and President of Shanghai Film Group, pointed out that the data shows that the demand for China films is growing, the supply is growing faster, and the availability of supply is declining.

　　2017— According to the Analysis Report on the Present Situation and Development Prospect of China Film Industry in 2022, in 2016, there were 1,612 new cinemas and 9,552 new screens in China. In 2016, the total number of screens in China has reached 41,179, surpassing the United States to become the country with the largest number of movie screens in the world.

　　The number of movies in China has increased, and the scale of cinemas has expanded, but the satisfaction of the audience and the satisfaction of demand have been reduced.

　　There is no increase, in fact, the efficiency of each cinema is also declining. How to speak with content and how to keep the audience in their seats with good stories has become an important issue and test for industrial development.

　　Experts pointed out that at present, domestic films mainly face three problems: one is the availability and quality of supply, the other is that the types are not diverse enough, and the most important thing is the lack of film and television works that can impress people and resonate with everyone.

　　"Socialist films with China characteristics should be made in Do not forget your initiative mind, and the excellent historical tradition, cultural accumulation and basic national conditions of China films should not be forgotten. The film should spread progressive ideas, inspire people and improve the quality of the Chinese nation. This is the initial intention of the film. " Chengxiang Zhong, the former vice chairman of the China Federation of Literary and Art Circles and a famous literary critic, pointed out at the film "Home" seminar a few days ago that we have shot a large number of films with major themes, but most of them are not aesthetically pleasing and artistic, so they cannot infect people or attract people. Without attraction and appeal, they lack communication power.

　　"China movies are not short of stories at first, nor are we unable to tell stories. I think stories and cultural creation have always been China’s strengths." Ren Zhonglun said that we are short of good scripts, talents and directors, and our comprehensive ability needs to be improved.

　　In the view of Jiang Wei, executive director of Gravitation Film and Television, it is not urgent to be a content industry: "If you invest in movies or content, if a fast-forward and fast-out method may not be suitable for this industry, this industry still needs to sink down and make a movie. Good things are made, not robbed. "

　　Ⅲ. Paradox between Great Powers and Powerful Countries; Domestic films should achieve breakthroughs with fine products.

　　Data In 2016, the total number of domestic films was 944, and 334 films were shown in cinemas. However, only 15 films scored more than 7 on Douban, and the film industry in China needs a "tempering". In 2016, China only watched movies once per capita, while North America saw 3.7 times. China has 30 screens per million people, while North America has 121 screens.

　　Faced with the growth of cinema and box office market, many people ask whether the number of movie screens in China is saturated.

　　"It is too early to talk about saturation at this point in time." Yu Xin, general manager of Dadi Cinema Group, pointed out that there is still a lot of room for growth in the number of screens and box office market in China in the future. We have just passed a rapid growth period and will enter a stable and relatively mature growth period, which has caused a mismatch between supply and demand.

　　After sturm und drang in the past few years, the film industry in China ushered in a turning point in 2016, with the growth rate dropping to single digits, and the once frenetic development instantly fell to freezing point. Correspondingly, the stock price of individual stocks in the film and television industry has collapsed, and film and television capital has entered a cold winter.

　　Ren Zhonglun believes that the cold winter of the film and television industry is due to the problems of shoddy production, single type and capital drive, and the lack of Wrestling! Dad, a movie that really touches people’s hearts and resonates. "Our supply has been growing, but the effectiveness of supply is declining. What we need to think about is how to improve the quality, effectiveness and rationality of the film supply structure, and how to make the film industry in China ‘ Pain point ’ Become ‘ Highlight ’ 。” Ren Zhonglun said.

　　Ren Zhonglun takes a set of data as an example to analyze. In 2016, the total number of domestic film productions reached 944, only one step away from the annual output of 1,000. Among them, 334 were shown in the cinema. China is already a big movie country, but "big" doesn’t mean "strong", and it lacks high-quality movies that can really satisfy the audience and classic works that can be remembered by the audience.

　　"Domestic films should respect the audience." Wang Zhonglei, vice chairman and CEO of Huayi Brothers, said that movie audiences in China are not young people who just want to entertain and don’t think, as described in big data. Their taste and judgment have been improved rapidly in recent years. Facing the slowdown of box office growth and the pressure of overseas blockbusters, there is only one way for China films to make a breakthrough, that is, to produce truly high-quality films and meet the demand of China film audiences for good films.

　　Guangming Daily (July 9, 2017, 07 edition)

April 28th this year is He Jiong’s 46th birthday, and it is also the annual release date of He Bang. Yesterday, # Who can get the No.1 on the list # got a hot search and became an online carnival with interactive star fans.

The so-called "He Bang", originally an easy term for rice circles, refers to the ranking of hot comments made by fans who helped their loved beans under Weibo on He Jiong’s birthday. Because it can directly reflect the real fan voice of the star, "He Bang" has become a witness to the change of entertainment flow in a certain sense.

By 2019, the total number of fans of entertainment stars on Weibo has reached nearly 20 billion. When the number of users is large enough and the fan economy is maturing, stars, fans, support and socialization are constantly colliding with new ways of playing.

Weibo is still the first platform for star powder interaction.

Every year, most entertainment circles celebrate He Jiong’s birthday. In He Laoshi’s comment area of Weibo on the same day, all kinds of traffic will meet, and fans will join the army of comments. The "He Bang" is comparable to the touchstone of entertainment popularity.

Similar to netizens calling for Shanzheng’s brother and Jiefan’s "sunset red group building" in Jay Chou, He Bang is another online social activity organized by fans spontaneously because of stars, which finally set off phenomenal network events. With the maturity of the pink circle culture and the participation of pan-entertainment users, new ways of interaction between stars and fans are constantly emerging.

According to statistics, the total number of fans of entertainment stars in Weibo has maintained rapid growth in the past three years: 12.8 billion in 2017, 16.7 billion in 2018 and 19.2 billion in 2019.

Weibo, as the largest open social platform, not only attracts stars to settle in, but also attracts their fans. 90% of the head stars have support clubs to open online support in Weibo, and there are 2,485 blue V certified support clubs. Among them, 30% are only in idolize, Weibo platform, and have never settled in other social products. In addition, there are 14,215 orange V certified fan stations and KOL.?

In addition to the fan base, Weibo has a large number of pan-entertainment users who are also willing to participate in the star-powder interaction and experience the fan play. As of June 2019, the number of celebrity classified super-words reached 180 million.

Xu Zhengchao and Jay Chou Chao who caused phenomenal network events (deadline: 21: 40 on April 29th).

Especially since the "Idol Year" in 2018, popular draft players represented by KUN and fans have formed a very sticky relationship with each other in Weibo through various forms of interaction, such as becoming iron powder, helping the star power list, editing and submitting videos. Idols also strengthened their popularity through Weibo after the draft and continued to suck powder.

These data show that Weibo is still firmly on the first platform of fan economy and star fan interaction. Online collective activities such as He Bang and other stars and fans can only take place on the Weibo platform.

"He Bang" forwarding area at 21: 40 on April 29th.

Why can only He Jiong’s birthday form a list?

In the domestic entertainment circle, He Jiong is unique. On the one hand, he has strong professionalism, deep qualifications and wide connections; On the other hand, He Laoshi has always been famous for his understanding and high emotional intelligence. His immortal friendship with artists of his peers and his love for younger artists are all talked about by everyone, and he is well-known in the circle.

Huang Lei once commented on He Jiong: "He has helped too many people in his life. Too many young people, the last "Happy Camp", He Laoshi felt good, he would recommend it to others, and there was no purpose. " The new generation of artists, more or less have been taken care of by He Jiong.

Weibo Hot Search # Happy Family Members Celebrate He Jiong’s Birthday #

Counting the "He Bang" over the years is almost the ups and downs of the latest top stream in the entertainment circle. If a play is a hit in a certain year, the birthday wishes issued by its leading actor are likely to appear at the forefront of the "He Bang" in the following year.

In the second half of 2016, Weibo launched the hot ranking function, so 2017 was the first year of Hebang, when TFBOYS occupied a popular highland;

In 2018, Jackson Yee and Karry are still in the top two, followed by LAY, Zhao Liying, Roy, Daxun Wei and Yang Mi. Shen Yue and Hu Yi Tian, starring in "To Our Simple Little Beauty", are in the forefront;

2019 is a year for He Bang to move towards the real popularity list, with more than 130 stars sending birthday wishes and comments exceeding one million. TFBOYS leads steadily. KUN, Chen Linong and Adam, who debuted in Idol Trainee, Lu Han and Wu Yifan, who have traditional traffic, Meng Mei Qi of Creation 101, and a group of florets, etc. have all squeezed into the list. Peng Yuchang Zifeng Zhang, who became popular with "Get My Brother Away" and further circled in "The Life I yearn for", has also been praised by netizens.

"He Bang" comment area at 21: 40 on April 29th.

This year, perhaps in order to keep a low profile in the epidemic year, He Jiong set up a hidden birthday in Weibo in advance. However, the birthday dynamic cards automatically released by Weibo system have still become the data battlefields for fans.

After the card was released, it won 30,000 comments and 180,000 likes in just ten minutes. Up to now, Weibo’s comments and comments on this article have both exceeded the display limit (1 million), and the praise has reached 33 million+.

As of 21: 40 on April 29th, He Jiong’s birthday was Weibo.

Yang Di quipped under Roy’s comments, "You are still popular, so you rushed to the front of me, obviously I came first." The profile shows that although it is very important to seize the initiative and gain the favor of passers-by, the final ranking of the "He Bang" is still heat.

In 2020, the "He Bang" champion will continue to be led by Jackson Yee Lian Lian and TFBOYS, and the crowd will form the first echelon. YiBo, R1SE and other artists who were active last year and had been on the same stage with He Jiong also ranked higher. Jackson Yee’s comments alone received 150,000 replies and 1.45 million likes.

The book "The Third Wave" once predicted the era of "production consumers", and star fans are typical production consumers-they interact with stars, have an impact on star brands, and together with stars, have communication influence and commercial value. At present, Weibo has successfully built a good fan ecosystem, and "He Bang" is just a microcosm of it.

He Jiong

In China, the number of take-away users has reached 360 million, and the average daily order volume is tens of millions. In order to serve these hungry diners, there are more than one million take-away riders rushing around the streets of hundreds of cities across the country.

Each color in the picture above represents a rider.

Takeaway riders are a group of energetic "little brothers":Nearly 70% of them are under the age of 35, and more than 90% are men.. Although the proportion of "little sister rider" and "big brother rider" is low, they don’t let a young man be old and strong, and their work performance is equally excellent.

On average, a riderI have to work 8 hours a day, stand by for 12 hours and deliver 48 orders.. If the average distance between merchants and diners is 3 kilometers and each order is 1.5 people, the rider travels nearly 150 kilometers every day, saving diners 100 hours and walking 400 kilometers less every day.

And this is just a microcosm of millions of riders. Behind this microcosm, there are more data details; Behind the details of the data, it is the embarrassment that riders exchange sweat for a better life.

Hard-working riders

The horizontal axis represents time and the vertical axis represents order quantity.

Four o’clock in the morning is the quietest time of the day in Shanghai, a super city. Most residents have fallen asleep, and the riders have started the "handover" of work: the riders who have delivered the supper can finally get off work, and another group of riders get up early to prepare for the first breakfast today.

A qualified rider must have a good physical strength, get up in the morning and endure at night.

However, super endurance is only part of the rider’s necessary working ability.

Each horizontal rectangular combination in the figure represents the working state of a rider on a certain day in July 2018. The period marked in blue indicates that the rider is running on the road, and the period marked in white indicates that the rider has no pick-up ticket or is in a rest state.

As can be seen from the above picture (combined with the above picture), the working hours of riders are highly fragmented. The rider’s workload is not evenly distributed in all time periods: every time the order for "meals" comes like the tide, the rider must work continuously for several hours with high intensity; However, there are fewer orders during the non-"meal" period, and whether you can grab the order successfully depends on your hand speed.

Working 8 hours a day, waiting for 12 hours, cycling between high-intensity running and fragmented grabbing, this is the real working state of the rider.

These are just the "daily" of the rider. Special weather conditions are the real test for riders.

Based on non-rainy days, the heavier the rain, the more take-away orders.

It can be seen that the number of orders in rainy days is far more than that in non-rainy days, and even close to 1.7 times in rainy days. At this time, some riders will choose to rest in rainy days, while others regard rainy days as an excellent opportunity to run more singles.

Real riders dare to face up to the surge in orders and the bad weather.

A variety of styles of riders

Generally speaking, the work area of each rider is relatively fixed (you can go back to the first picture at the beginning), and it is more efficient to be familiar with the store and familiar with the door. However, the size of each rider’s "territory" varies greatly.

In the picture above, a dot represents a rider. The horizontal axis represents the main activity range of the rider (95% threshold of latitude and longitude of the area visited in a week, converted into square kilometers), and the vertical axis represents the average daily riding distance of the rider in kilometers. The more riders in this area, the deeper the blue background.

We selected a group of riders with average daily orders (about 45 orders), and counted their range of activities and average daily riding distance. It can be seen that the smallest range of activities of these riders is only 18 square kilometers, and the larger one is close to 35 square kilometers. Although the range of activities is nearly 2 times, everyone’s riding distance is about 150 kilometers. Why is this happening?

We can guess:Although the goal is "running less and running more", different riders have different working styles.

Based on this speculation, we selected 11 dimensions to represent the rider’s food delivery style, and conducted principal component analysis (PCA) on these dimensions.(These 11 dimensions include: working hours, fragmentation of order time, proportion of lunch orders, proportion of dinner orders, proportion of meal orders, proportion of supper orders, average distance per order, size of activity range, ratio of length to width and radius of activity range, proportion of drop-by orders and average delivery time per order. )

[Readers who are not interested in PCA can skip this picture without affecting the full-text reading]The above figure depicts the importance of the two principal components of PCA. The horizontal axis is principal component 1, the vertical axis is principal component 2, 11 arrows represent 11 variables, and the coordinates represent their projections on the two principal component axes. It can be seen that the rider’s food delivery style has two basic components: time (principal component 1) and space (principal component 2). And the drop-in list and the average delivery distance per order are the combination of time and space components.

On this basis, we carry out K-means clustering and divide the work style of riders into 9 categories. As shown in the figure below, each point in the figure represents a rider, and riders in the same polygon have the same style.

From the nine styles, we select four most distinctive ones and analyze them.

The first type: "velocity flow" style

The above picture shows the activity path of a rider with a "speed flow" style at a certain time of the day. Blue marks represent riders, red dots represent restaurants, yellow dots represent customers, and blue lines represent riders’ running paths. It can be seen that the rider’s activity area is not large, and the restaurants and customers are very dense.

The riders of "Speed Stream" are mostly active in densely populated and order-intensive areas (such as the city center). Their characteristics are small activity range (average 20 square kilometers) and fast food delivery (average delivery time is 23 minutes). They can usually get more orders and better customer comments.

The second type: "downstream flow" style

We define the concept of "drop-in order": the rider has also handled other orders during the process from picking up meals to delivering meals. The meaning of "downstream flow" is "high proportion of downstream bills". The above picture shows the activity path of a rider with a "downstream flow" style at a certain time of the day. In the rider’s activity area, the location of restaurants and customers is sparse. This rider often runs several restaurants and then several customers in a row.

A bold and cautious rider is not afraid of running far, and he is afraid that there are not many orders; No Jin Gangzuan, no porcelain work. The average range of activities of "Riverside Riders" is 30 square kilometers, but as high as 80%, they don’t need to run many more roads. Adopting this working style not only tests riders’ familiarity with road buildings in the area, but also tests their ability of route planning and time control, and it is also a great challenge to the ability of improvisation.

The third type: "grab a meal" style

The above picture shows the activity path of a "grab a meal" style rider at a certain time of the day. The rider didn’t go to work until 11 o’clock in the morning, and he was so busy that he flew. 1-3 pm, the rider has a long rest; Get busy again around 4 o’clock.

About 60% of the riders’ orders in a day are concentrated in lunch and dinner (the industry average is 45%). They combine work and rest, go all out at the peak of the order, their hands and feet are much faster than their peers, and they have a good rest after heavy work until the next meal arrives.

The fourth type: "Desperate Lang" style

The above picture shows the activity path of a "Desperate Lang" style rider at a certain time of the day. The rider ran continuously from 7: 00 a.m. on June 19th to 1: 00 a.m. on June 20th for nearly 18 hours.

There are some riders. They are on the road when you have breakfast, and they are still on the road when you have supper. High attendance, many running orders, flowing customers, iron brother. It’s hard to travel for an average of 12 hours? "Desperate Lang" smiled, turned around and set foot on the journey again.

In the invisible competition with time and space, take-away riders are far from being as simple as "eating bitter".In the seemingly repetitive and monotonous rush, the rider combines the characteristics of his own ability and the characteristics of his work area, and develops his own style with experience and wisdom to complete his work and serve customers more efficiently.

One order after another, day after day. Riders appear in our mobile phone call records almost every day, and they are the most familiar strangers. They work hard and struggle for wisdom, so that we can have hot meals on time.

However, in recent media reports, people tend to pay more attention to accidental events such as "being late" and "poor attitude", while ignoring the punctuality and hospitality of riders most of the time.

Like many workers who have left their homes, riders have crossed hundreds of kilometers to integrate into the cities that give them hope, and they have fulfilled their promise of "on-time delivery" to customers with hard work. On the way of the rider’s food delivery, there are storms, competition, tempering and growth. When "little brother" gradually becomes "big brother", they may say something like this:

"A man’s life should be spent like this: when he looks back, he will not regret for wasting his time, nor will he be ashamed of being mediocre. When he retired, he could say: My beautiful youth and peak energy have been dedicated to the most magnificent cause in the world-the struggle to make human beings eat.

Description:

1. The data in this paper are provided by @ Hummingbird Crowdsourcing, and the authors are Tucki, Chen Wancheng, Ruantian, Li Tingting, and Communist Youth League Secretary. This article was originally created and launched by @ City Data Group and @ Hummingbird Crowdsourcing.

2. In order to protect privacy, the geographical coordinates of restaurants and customers have been shifted to some extent, which is different from the real situation.

　　CCTV News:According to the latest data released by the National Bureau of Statistics, in May, driven by the sustained release of macro-policy effects, the improvement of external demand and the May Day holiday, the service industry, consumption, import and export rebounded, industrial production maintained rapid growth, transformation and upgrading continued to advance, and China’s economy continued to pick up.

　　Consumption accelerates, domestic demand recovers, and domestic demand drives continuous activation.

　　The fundamentals are very important when the economy is unstable. In May, the driving force of domestic demand continued to activate, and the total retail sales of social consumer goods reached 3,921.1 billion yuan, up 3.7% year-on-year, 1.4 percentage points faster than last month.

　　Investment in manufacturing and high-tech industries grew rapidly.

　　In the first five months, the national investment in fixed assets (excluding farmers) was 18.8 trillion yuan, a year-on-year increase of 4%. Among them, investment in manufacturing industry and high-tech industry increased by 9.6% and 11.5% respectively.

　　External demand continued to improve. In May, the total import and export volume of goods increased by 8.6% year-on-year, 0.6 percentage points faster than last month. In the first five months, the import and export scale of goods reached a record high in the same period.

　　With the continuous release of macro-policy effects, in May, the added value of industrial enterprises above designated size increased by 5.6% year-on-year, and 90% of regions and 80% of industries achieved growth. The service industry production index increased by 4.8% year-on-year, 1.3 percentage points faster than last month.

　　New quality productivity highlights new kinetic energy and vitality of economy

　　Many indicators related to the quality of development highlight the new kinetic energy and vitality of the economy. In the first five months, the investment in purchasing equipment and tools increased by 17.5% year-on-year, and the investment in technological transformation of manufacturing industry increased by 10% year-on-year, which will greatly stimulate the new quality productivity in traditional manufacturing industry.

　　International institutions have raised China’s economic growth expectations.

　　Recently, the World Bank, the International Monetary Fund and other international organizations and institutions have raised China’s economic growth expectations. Liu Aihua said that although the external environment is complicated and changeable and the domestic economy is facing some difficulties and challenges, the fundamentals of China’s economic recovery and long-term improvement have not changed.

　　From the perspective of production, innovation kinetic energy has been continuously cultivated and enhanced, and industrial transformation and upgrading have been solidly promoted; From the demand point of view, with the implementation of consumption promotion policies and the innovation and expansion of consumption scenarios, consumption potential is expected to be further released.

　　Expert: The policy continues to exert its strength in expanding demand.

　　Experts believe that looking forward to the next stage, external demand will continue to maintain resilience, and exports will maintain rapid growth in the short term, which will boost the formation of related industrial chains. Policies continue to play a role in expanding demand, especially fiscal policy, which has sufficient room for development and is expected to play a supporting role.

　　China’s economy continues to pick up and improve.

　　The World Bank recently released the China Economic Briefing, which raised China’s economic growth forecast by 0.3 percentage points in 2024. On June 17th, the National Bureau of Statistics introduced the operation of the national economy in May, and various economic indicators continued to rise to a good trend, which attracted public attention.

　　South Korea’s "Asian Economy": Export growth rate hit a new high.

　　The article points out that since 2024, China’s foreign trade has gone out of a very difficult rebound curve, and external demand has continued to recover. Data show that in May, the total import and export volume of goods in China increased by 8.6% year-on-year. In May, the export growth rate hit a new high since 2024, and the competitiveness of China’s commodities is still very strong. The analysis pointed out that the export data grew steadily, far exceeding the market expectation, and the trade surplus expanded, showing the very strong development momentum of China’s export industry.

　　Pakistan’s "National Daily": The consumer market is gradually picking up.

　　In May, China’s consumer price index rose for the fourth consecutive month, and China’s domestic consumer market showed signs of recovery. More and more people chose to travel and eat. The latest consumer confidence survey shows that during the Dragon Boat Festival holiday, the overall number of travelers is considerable, highlighting the vitality of China’s domestic consumer market. The China Municipal Government has also introduced a trade-in policy to encourage consumers to upgrade household appliances at preferential prices, and at the same time allow industrial enterprises to replace old machines with new ones.

　　Sin Chew Daily, Malaysia: Strong domestic demand.

　　In May, the total retail sales of social consumer goods, as a "barometer" of consumption, increased by 3.7% year-on-year, and the retail boom index maintained growth, and offline consumption steadily picked up, indicating that the consumer market in China continued to improve. The traditional physical retail industry in China actively promotes reform and innovation, and promotes a more balanced relationship between supply and demand. The retail market is expected to achieve steady growth. The basic role of consumption in driving China’s economic growth continues to increase, and China’s economy will usher in more strategic opportunities.

　　Hong Kong’s South China Morning Post: Macro-policy effects continue to be released.

　　The article pointed out that in May, the added value of industrial enterprises above designated size increased by 5.6% year-on-year, and 90% of regions and 80% of industries achieved growth. Many authoritative organizations have raised their forecasts for China’s economic growth, showing their recognition of China’s "high-quality" economic growth. The upward forecast is mainly based on objective economic data and a series of measures taken by China government to promote economic growth. A more balanced and comprehensive policy is an important guarantee for China’s sustained economic recovery.

　　[Original news of Aika automobile industry]

　　Recently, SAIC Roewe was the first to announce the sales situation in January 2024. In terms of new energy, the sales volume of Roewe D7 DMH increased by 29% month-on-month, and the market share rose for three consecutive months. Driven by the Roewe D7 big single product effect, the overall sales volume of Roewe brand hybrid models increased by 20% month-on-month. In terms of fuel vehicles, star models such as the new Roewe i5 and the new Roewe RX5 continued to sell well, and the sales volume of the new Roewe i5 increased by 33% in January.

　　Roewe D7 DMH, the first model of Roewe "D Family" which was first launched with DMH super hybrid system, has the core advantages of 1704km long battery life in winter test and 3.4L ultra-low fuel consumption in 100 kilometers, as well as better handling performance and better stability in various road conditions brought by multi-link rear suspension, occupying the TOP3 of the sales list of medium-sized plug-in hybrid cars, with sales reaching a new high in January, up 29% from the previous month, and the market share rising for three consecutive months.

　　Driven by the strength of Roewe D7 DMH’s "big single product", the sales volume of Roewe brand hybrid vehicles in January also increased by 20%. Next, the Roewe D5DMH, the first SUV of Roewe "D Family", will also be launched.

　　In terms of fuel vehicles, many star models such as the new Roewe i5 and the new Roewe RX5 continued to lead the market segment in January. After five generations of inheritance and evolution, the new Roewe i5 has the advantages of super-large body size, ultra-low fuel consumption of 5.98L/100km, super-large rear row spacing of 860mm and dual 10.25-inch HD dual screens. The cumulative sales volume of Roewe RX5 has exceeded 1.05 million vehicles. With the "Double Top Ten" powertrain, the only C-NCAP five-star safety rating in the same class and the "Double Excellent" rating of China Insurance Research Safety, the German driving and control quality, the tram-class NVH mute experience and the integrated space relaxing seat, it has become the preferred choice of high-quality mainstream SUVs.

Wonderful content review:

Roewe D7 is officially listed at a price of 125,800-176,800 yuan.

Roewe D7 EV has now arrived at the store to locate the medium and large pure electric car.

When Roewe bumped into the new elegant Aika, we shot Roewe D7 EV.

On June 23rd, Beijing time, it was reported that the son of Tesla CEO Elon Musk was not only transsexual, but also broke off relations with his father, which sounded strange. However, there is an old saying in China that "like father, like son". Perhaps you are not surprised to see Musk’s chaotic private life.

Musk’s repeated divorce is obviously unfavorable to the child’s growth, which may affect the child’s personality.

Musk currently has seven children and has been divorced three times, including one divorce, remarriage and then divorce. He and Canadian singer Grimes are now in a "semi-separated" state, and they are raising two children together. However, Musk was unwilling to be lonely and fell in love with a Hollywood actress.

Let’s take a look at Musk’s chaotic private life:

In 1971, Musk was born in Pretoria, South Africa. There are three children in the family. He is the eldest son. His mother, Maye Musk, is a Canadian model who once appeared on the cover of Time magazine. At the age of 69, she became the spokesperson for the cover girl of a famous American makeup brand. His father, Errol Musk, is an engineer.

Musk once told Rolling Stone that he had struggled with loneliness since he was a child. "When I was a child, I said one thing," Musk said, "‘ I never want to be alone. ’”

On the whole, Musk’s childhood life was not satisfactory. He was bullied mercilessly at school, and even was hospitalized because the abuser pushed him down the stairs. In about 1979, shortly after his parents divorced, Musk went to live with his father errol. Musk said that their relationship has now alienated.

Musk’s relationship with his younger brother Kimbal and his younger sister Tosca still seems to be very close. All of Musk’s brothers and sisters seem to have entrepreneurial characteristics: Kimbarl tries to make the food industry more sustainable and healthier, while Tosca has launched Passionflix, a love movie network.

The relationship between Musk and his mother also seems to be very good. It is reported that he gave Meyer a green Tesla. Meyer moved to California in 2013 to be closer to her children and grandchildren.

He met his first wife, Justine Wilson, at Queens University in Ontario, Canada. Wilson once recalled in the women’s magazine "Jia Ren" that Musk invited her out to eat ice cream. Although she decided to stay at home and study, Musk appeared. "There are two chocolate bean ice cream cones in his hand, and ice cream is dripping on his hand."

Then Musk went to wharton school to study, but he kept sending roses to Wilson.

Later, they went their separate ways, but when Musk started his first company and Wilson started writing her first novel after graduation, they got in touch again. Wilson said that Musk pursued her and gave her a credit card to buy as many books as she wanted. They got married in 2000.

They moved to Los Angeles and gave birth to a son named Nevada, but unfortunately died of sudden infant death syndrome. They finally gave birth to twins and triplets, a total of five children. In 2010, Musk called his children "the love of my life".

The two divorced in 2008. After the divorce, the tech tycoon started dating the actress Talulah Riley.

Although Musk and his first wife gradually drifted apart, Justin wrote in Jiaren magazine that she and Riley finally got along well. She even emailed her ex-husband’s girlfriend and said, "I’d rather live the French film version." The two women became friends and thought about various philosophies. "

Riley and Musk got married in 2010. Two years later, the news of their divorce was made public. At that time, Musk said to Riley on Twitter: "This is an amazing four years. I will love you forever. One day you will make others very happy. "

The two remarried in 2013. Musk applied for a second divorce in the second year, and then withdrew.

In 2016, Riley applied for divorce from Musk and decided to divorce at the end of that year. However, the relationship between the two is still very good, and Riley even appeared in an exclusive interview with Musk in Rolling Stone magazine. "We still meet often and take care of each other." She said.

In 2016, Musk started dating actress Amber Heard, but broke up a year later because of the tight schedule.

Musk commented on an Instagram post by Hilde that he and his predecessor "are still friends, close and in love with each other," adding, "Who knows what will happen in the future." He later told Rolling Stone magazine: "I really love her, which hurts me."

In May 2018, Musk and Canadian musician Grimes attended the annual Fashion Institute Celebration held at the Metropolitan Museum of Art.. At that time, Page Six reported that the two had been "quietly dating" for several weeks.

Grimes and Musk met through Twitter. Musk had intended to make a joke about artificial intelligence, especially about her role as Rococo basilisk in the music video of "Bloody Meat", but found that she had already taken the lead.

Musk later told The Wall Street Journal that he liked Grimes’s "wild artistic creativity and serious work ethic".

In September 2018, Musk smoked marijuana while participating in the live webcast of American comedian Joe Rogan, which caused controversy. Musk seems to have a soft spot for marijuana culture. He said in 2018 that he was going to privatize Tesla for $420 per share. The number 420 is widely regarded as the code name for smoking marijuana. In April 2022, Musk proposed to acquire Twitter for $54.20 per share, which also included 420.

In January 2020, Grimes posted a photo on her Instagram and Twitter accounts that appeared to be pregnant. Later, she confirmed that she was pregnant with Musk’s child.

On May 4th, 2020, Musk announced the birth of their son. He and Grimes named him "XA-XII Musk", which seems to be pronounced "X Ash A-12". "Mother and child are safe." Musk wrote on Twitter.

In December of the same year, Musk said that he moved to Texas after several months of struggle with California’s epidemic prevention and control measures. Grimes and his baby X seem to have moved together. In March of that year, he shared a family photo taken near SpaceX facilities in southern Texas.

But in September 2021, Musk told Page Six that he and Grimes had broken up. Musk explained at the time: "Mainly because my work at SpaceX and Tesla requires me to stay in Texas or travel overseas most of the time, and her work is mainly in Los Angeles."

In March 2022, Grimes revealed in an interview with Vanity Fair that they secretly gave birth to a girl named Ayxa SiderlMusk through surrogacy.

Grimes explained that "Exa" refers to the supercomputer term "Exaflops", "Dark" stands for unknown factors, and "Sider?l" is the elvish spelling of stars, which means "the real time of the universe". Grimes and Musk called her Y for short.

Grimes told Vanity Fair that she and Musk are not getting back together, and their relationship is "very unstable", but they plan to have more children.

However, Musk seems to have a new love.In February of this year, Musk was photographed getting out of his private jet with Australian actress Natasha Bassett. It is said that the two have been secretly dating for several months.

In April this year, Musk’s 18-year-old transgender son applied for a legal name change to confirm his "female" gender identity and sever relations with Musk. In her application, she wrote that she no longer lives with her biological father and does not want to "have any relationship with her biological father".

Special topic: picture channel

　　

　　　　On December 13th, in Lisbon, Portugal, leaders of EU member states took the stage to sign the Lisbon Treaty.

　　

　　　　On December 13th, in Lisbon, Portugal, leaders of EU member states applauded to celebrate the signing of the Lisbon Treaty.

　　

　　　　On December 13th, in Lisbon, Portugal, leaders of EU member states took a group photo after the Lisbon Treaty was signed. (Source: Xinhua News Agency)

　　　　China Journal Global Online News: Leaders of EU member states signed the Lisbon Treaty in Lisbon, Portugal, on the 13th. If the treaty is finally ratified by member States, it will pave the way for the reform of EU institutions.

　　　　The signing ceremony was held in Jeronimos Monastery, which was listed as a world cultural heritage by UNESCO. Portuguese Prime Minister Socrates, the rotating presidency of the European Union, European Commission President Barroso and European Parliament Speaker Petrin delivered short speeches successively.

　　　　Socrates said that the Lisbon Treaty will make the EU more modern, more efficient and more democratic, and will also make the EU’s voice in the world louder. Barroso said that the Lisbon Treaty will make the EU better serve the citizens of its member countries and make the EU’s foreign policy more coherent. The signing of the Lisbon Treaty has made the EU full of confidence in the future.

　　　　After the speech, the leaders of the 27 member States of the European Union signed the treaty one after another. The signing of the Lisbon Treaty marks the temporary end of the constitutional crisis that has plagued the EU for more than two years. According to the plan, the treaty ratification procedure will be completed in 2008 and will take effect before the European Parliament election in 2009.

　　　　In 2005, after the EU Constitutional Treaty was rejected by France and the Netherlands, the EU was caught in a constitutional crisis, and the issue of institutional reform was forced to be shelved. In March this year, EU leaders adopted the Berlin Declaration, announcing the end of the constitutional reflection period. The Lisbon Treaty, regarded as a simplified version of the EU Constitutional Treaty, was born six months later.

　　　　According to the Lisbon Treaty, the Council of the European Union will have a permanent president to replace the current rotation mechanism of the EU presidency once every six months; At present, the two overlapping functions of the EU High Representative for Foreign Affairs and Security Policy and the European Commission Commissioner for Foreign Affairs will be merged; The European Commission will be slimmed down, and the current practice of appointing an EU member in each member state will be abolished; Replace the current "effective majority voting system" with "double majority voting system"

Editor: Li Xiuwei

[car home Jincheng Preferential Promotion Channel] Friends in Jincheng pay attention! Preferential activities are being carried out, with the highest preferential amount of 149,900 yuan and the lowest starting price of only 295,000 yuan. If you are looking for a luxury electric car, now is a good time to start! Please click "Check the car price" in the quotation form to get a higher discount.

BMW i4 adopts a dynamic and futuristic design, and the front face adopts a closed kidney-shaped air intake grille with sharp LED headlights, creating a strong visual impact. The body lines are smooth, showing the perfect combination of elegance and movement. The overall style is fashionable and full of power, which brings a unique driving experience to drivers.

The side design of BMW i4 is smooth and dynamic, with a body size of 4785 * 1852 * 1455mm and a wheelbase of 2856mm, providing a spacious interior space. The front tread is 1601 mm and the rear tread is 1630 mm, which ensures the stability and handling of the vehicle. The side lines of the car body are elegant, with 18-inch rims, the front tyre size is 245/45 R18, and the rear tyre size is 255/45 R18, which further enhances the sense of movement and grip of the car.

The interior design of BMW i4 is elegant and full of science and technology, using high-end materials, such as leather steering wheel and imitation leather seats, to provide passengers with a comfortable experience. The steering wheel has manual up-and-down and forward-and-backward adjustment functions to meet the needs of different drivers. The center console is equipped with a 14.9-inch high-definition touch screen, which integrates multimedia system, navigation, telephone and air conditioning control functions, and supports voice recognition control system, providing a convenient operating experience. The front seats are equipped with heating function, and the driver’s seat also has electric memory function to ensure the comfort of long-distance driving. The car is also equipped with multiple USB and Type-C interfaces to facilitate passengers to charge electronic devices, and the front seats are also equipped with wireless charging function. In addition, the rear seats can be laid down in proportion to provide more space for luggage items.

The BMW i4 is equipped with a powerful motor, which can output a maximum power of 250 kW and a maximum torque of 430 Nm, providing ample power and excellent driving performance for the vehicle.

Car home car owners spoke highly of the sound insulation effect and dynamic performance of BMW i4, and thought that its appearance and volcanic red interior were not inferior to those of Mercedes-Benz models, which fully demonstrated the excellent quality of BMW i4.

Topic: Israeli bombing of Gaza Strip.

On January 1st, Israeli soldiers packed their bags in the border area between southern Israel and Gaza. Xinhua news agency

The United Nations estimates that more than 60 people were killed in air strikes in Gaza, including 34 children.

　　New Express News In the early hours of the 2nd local time, the Israeli Air Force dispatched again and bombed 15 Hamas targets in succession. With more and more Israeli tanks mobilized to the border of Gaza and more and more obvious signs of ground attack, the Israeli military began to allow foreigners to leave the Gaza. It is reported that the number of foreigners leaving Gaza is estimated to be over 400.

　　An Israeli military spokesman said: "The border of Gaza has been specially opened to allow foreigners to leave the Gaza quickly."

　　According to a report by CNN)2 on the 2nd, both international aid organizations and Israeli military officials said that the limited evacuation will begin on the 2nd local time, and it is estimated that there will be hundreds of foreigners, mainly foreign aid agencies, United Nations staff, foreign news agency staff in Gaza, and some Palestinians with foreign passports.

　　Israel did not disclose how these people will leave Gaza, because the land and sea routes to Gaza have been blocked, and the area around Gaza has been declared as an Israeli military blockade. However, the international community is more worried that the emergency evacuation of foreigners may mean that the Israeli ground attack is about to begin.

　　Since December 27th, 2008, the Israeli army has launched a large-scale air raid on the Gaza, which has caused at least 430 deaths and about 2,000 injuries, and hundreds of houses have been ruined. On the 1st, Hamas’s senior leader nizar rayan’s family was killed by an Israeli air strike, and Hamas vowed revenge.

　　● International observation

　　Palestine and Israel are under pressure to compromise.

　　Although it is still difficult to predict whether the Israeli army will launch a large-scale ground operation in Gaza, there are indications that both the Israeli government and Hamas are under great pressure to compromise each other and avoid ground warfare, and only by mutual compromise can the conflict area be restored to calm.

　　Analysts believe that the consideration of the following factors may prompt Israel to finally avoid taking large-scale ground actions. First, Hamas’s strong resistance may cause heavy casualties of the Israeli army, because air strikes have not shaken the foundation of Hamas; Second, the ground attack will lead to the deterioration of Israel’s internal security situation, and retaliatory terrorist attacks against Israel may increase since the air strikes began; Third, there is tremendous pressure from the international community. Once the Israeli army takes large-scale ground operations, a large number of Palestinians will die in the war, and the humanitarian crisis in Gaza will deteriorate sharply.

　　(Xinhua News Agency)

　　● The latest situation: Hamas’s missiles threaten its nuclear base.

　　New Express News According to the British "Times" reported on January 2, Israeli officials recently said that Hamas has acquired a large number of Iranian-made Meteor -3 missiles. Because of the long range of the missile, Israel’s top secret nuclear facility in Dimona was seriously threatened. It is believed that Israel has stored nuclear warheads in Dimona.

　　● The authorities stated their position.

　　The Israeli Prime Minister means a quick victory.

　　According to Xinhua News Agency, Israeli Prime Minister Ehud Olmert said during a visit to the southern city of Beersheba, which was attacked by rockets, that Israel hopes to end the military operations currently under way in the Gaza as soon as possible, and has no intention of making them last for a long time.

　　On December 31st, 2008, Israel rejected the 48-hour humanitarian ceasefire proposed by France. Israeli Foreign Minister Livni visited France on the 1st. According to media analysis here, Livni’s trip may not only gain more time for Israeli military operations, but also find a way out for ending the war.

　　Abbas

　　Will go to new york for a ceasefire.

　　According to Xinhua News Agency, a Palestinian official said on the 1st that Abbas, president of the Palestinian National Authority, will lead a delegation composed of representatives from Arab countries to the United Nations headquarters in new york to seek a resolution from the Security Council to end the current Israeli military attack on the Gaza Strip.

　　It is reported that Abbas will seek a Security Council resolution calling for a cessation of the war in Gaza with a clear timetable, otherwise it will not leave new york.

Editor: Tang Liang

For people who need to cook every day, no matter spring, summer, autumn and winter, as long as the kitchen door is closed, the stuffy kitchen environment is simply a kind of "suffering"! Many people have also thought about whether to install air conditioning in the kitchen, but the following questions have also become a problem: how large a kitchen can be equipped with central air conditioning? Oil fume will adhere to the surface and inside of the air conditioner. Will it be difficult to clean after a long time, or even the air conditioner will break down easily? Will the kitchen water vapor remain in the air conditioner? Will the wind blown by the air conditioner blow out the open flame on the stove? Will it be troublesome to clean later?

In fact, in view of these problems encountered in the kitchen, Daikin has a central air conditioner specially designed for the kitchen — Embedded air conditioner used in Daikin High Durable Kitchen. Is this air conditioner good or not? What special points should be paid attention to in kitchen air conditioning? Daikin air conditioner tells you the answer.

I. Applicable space

The embedded indoor unit specially designed and developed for the kitchen with Daikin high durability can correspond to a space of 8-10 square meters at most (suitable for most kitchens). The size of this machine is only 600*600, and it is made of bright and clean white magnolia panels, which are embedded in the ceiling and integrated with the interior.

Considering the limited space in the kitchen ceiling, the panel is equipped with long-life LED lights, which can solve the lighting problem in the kitchen. Make the interior fit more convenient and optimize the ceiling space of the kitchen.

Second, the oil fume problem

The most common thing in the kitchen is oil smoke. No matter whether it is the cabinet/countertop, we should choose materials that are easy to clean. The appliances in the kitchen should have the function of preventing oil pollution and improve the service life of the machine. The embedded air conditioner used in Daikin High Durable Kitchen has its own "coup".

1. Oil stain resistant panel, oil fume is not easy to attach.

In order to prevent kitchen fume from adhering to the panel on the surface of air conditioner, the panel of embedded air conditioner for Daikin high durability kitchen is made of oil-resistant material, and the surface is coated with oil-resistant paint, which makes oil pollution difficult to adhere (similar to lotus leaf effect). When cleaning at ordinary times, just wipe it with warm water, which is very convenient.

2. Reasonable fin design to reduce oil fume adhesion.

In general air conditioners, the fin spacing is relatively dense, which makes the surface of the window uneven, and it is not easy to clean the oil fume attached to it. However, Daikin, a special air conditioner for kitchen, adopts special heat exchange fin design, with smooth surface and wide spacing, which can prevent oil accumulation.

3. Professional mildew-proof oil drain filter screen, effectively isolating lampblack.

In order to minimize the damage of oil smoke to the unit, Daikin kitchen air conditioner uses the highest grade mildew-proof and moisture-proof filter screen (testing institution: Guangdong Microbiological Analysis and Testing Center; The test strains are Aspergillus Niger, Aspergillus terrestris and Aureobasidium pullulans). There is not only one professional filter, but also a double-layer professional filter and a double-layer peace of mind protection. Horizontal and vertical alternate structure, double-layer cross structure, there is no escape for oil fume, and the oil fume capture rate is over 95% (the internal test value of Daikin).

This filter needs to be replaced. Generally, it is used in the kitchen with high fumes, and the replacement period is about one and a half years. Because of the design of the lower manhole, it is equally convenient to replace the filter.

Third, the water vapor problem

In addition to the kitchen fumes, water vapor is also one of the troubles of many families. Especially for families who like cooking, there is still a lot of water vapor produced. In order to keep the air conditioning body dry and hygienic, this kitchen air conditioner is also equipped with Daikin’s unique magic three-tube technology and double heat exchange double electronic expansion valve. After the refrigeration, the magic third pipe can recover the heat of the outdoor unit and guide it back to the machine, which can remove the residual water vapor in the equipment and keep the machine dry and hygienic.

Fourth, the open flame problem

There are also range hoods and stoves in the kitchen, and the cold air is easily sucked away by the range hoods or blows out the fire of the stoves. The embedded indoor unit for Daikin high-durability kitchen adopts the form of humanized directional air supply. The equipment is placed more than 1 meter away from the stove, and the air outlet does not blow directly to the open flame, but supplies air through the side. In addition, the louvers are automatically supplied with air at 0-90 degrees, and the angle can be adjusted, so people can still be taken care of, and a cool and comfortable experience can be directly felt when cooking.

V. Post-maintenance issues

After nearly 1000 tests in Daikin Laboratory, the size of the indoor unit is 640mm*640mm, that is to say, only four 300mm*300mm gusset plates are needed. The design of the lower access port makes the disassembly and cleaning effortless, and the cleaning can be easily completed just by opening the panel.

In order to truly appreciate the fun brought by cooking at home, it is really necessary to install a kitchen air conditioner at home. Daikin air conditioner has a history of air conditioning research and development for nearly a hundred years, and Daikin air conditioner is safe and worry-free!