[Cultural and Creative Horizon]

　　How do domestic films win audiences with fine products?

　　— — Film market survey in the first half of 2017

　　Guangming Daily reporter Villi

　　According to the latest data, the national box office revenue in the first half of the year totaled 27.17 billion yuan, including 16.71 billion yuan for imported films and 10.456 billion yuan for domestic films. What are the new features of China’s film box office? Why are domestic films inferior to imported films? How should the structural reform of China’s film supply side be promoted? The reporter conducted an investigation for this.

　　ⅰ. The game between domestic and imported domestic films accounted for only 38.5% of the box office.

　　Data In the first half of 2017, the box office of imported films totaled 16.717 billion yuan, and the box office of domestic films was 10.456 billion yuan. In the first half of 2017, the box office of imported films accounted for 61% of the domestic box office. Among them, there are 41 films with box office exceeding 100 million, 17 domestic films and 24 imported films.

　　Specifically, Speed and Passion 8 ranked first at the box office in the first half of the year with 2.49 billion yuan, and Kung Fu Yoga ranked second with 1.75 billion yuan.

　　In the first half of the year, domestic films with strong box office performance were basically concentrated in the Spring Festival file, and then the market leader was domestic films. In addition to the Spring Festival movies, the lack of "explosions" is an important reason why domestic movies are not satisfactory in recent months.

　　Domestic films are not as good as imported films at the box office, especially in March this year. In March, no domestic film grossed more than 100 million yuan, and the market share of imported films reached an astonishing 95.5%, completely monopolizing the mainland film market. In the following months, imported films have been the main box office. At present, among the top ten annual box office, only three domestic films, Kung Fu Yoga, Journey to the West, and Riding the Wind and Waves, occupy three seats.

　　Judging from the distribution of the overall box office interval, the number of films exceeding 500 million yuan in 2017 is very eye-catching, and the number of films exceeding 1 billion yuan reached 8 in the first half of the year, which is close to the achievement of 9 films in 2016 and much higher than the overall level in 2015, 2014 and 2013. This shows that there are many "heavyweight" products in this year’s film, and the performance is particularly eye-catching.

　　According to industry experts, another reason affecting the overall box office in the first half of the year is the asymmetry between the number and the single box office performance. In 2017, the fantasy genre took the lead with 470 million yuan, followed by action movies with 420 million yuan. Among the domestic films released, the top three types were comedy, thriller and love. As an action and science fiction film with obvious pull-up effect, subsequent domestic films need to make more efforts.

　　Not long ago, a movie "Transformers 5: The Last Knight" kicked off the summer movie file in 2017. Facing the upcoming summer file, domestic films are eager to try, and domestic and imported films will usher in a new round of game.

　　Ⅱ. Race between Speed and Quality. The effectiveness of film supply in China needs to be improved urgently.

　　Data The box office of Chinese movies was in 2003— During 2010, it took 8 years to increase from 900 million yuan to 10 billion yuan; It took three years to grow from 10 billion yuan to 20 billion yuan; From 20 billion yuan to 40 billion yuan, it only took two years. The growth of demand has led to the rapid growth of domestic films. In recent years, the number of domestic films has grown from less than 100 to more than 900, and the number of screens has grown from more than 3,000 to more than 40,000, with a rapid growth rate.

　　From a certain perspective, speed and quality are inherently a contradiction. While seeking speed, quality growth is easily overlooked.

　　"In 2016, the domestic box office was 45.7 billion yuan, and the overall box office growth slowed down, increasing by 3.7% year-on-year. In 2016, there was a negative growth in seven months. The first half of this year is coming to an end, and the growth of box office in China is still in a stalemate, especially from 3 to 3— — In May, overseas imported films occupied an absolute advantage, taking away more than 70% of the box office in March, April and May respectively. " Ren Zhonglun, Chairman and President of Shanghai Film Group, pointed out that the data shows that the demand for China films is growing, the supply is growing faster, and the availability of supply is declining.

　　2017— According to the Analysis Report on the Present Situation and Development Prospect of China Film Industry in 2022, in 2016, there were 1,612 new cinemas and 9,552 new screens in China. In 2016, the total number of screens in China has reached 41,179, surpassing the United States to become the country with the largest number of movie screens in the world.

　　The number of movies in China has increased, and the scale of cinemas has expanded, but the satisfaction of the audience and the satisfaction of demand have been reduced.

　　There is no increase, in fact, the efficiency of each cinema is also declining. How to speak with content and how to keep the audience in their seats with good stories has become an important issue and test for industrial development.

　　Experts pointed out that at present, domestic films mainly face three problems: one is the availability and quality of supply, the other is that the types are not diverse enough, and the most important thing is the lack of film and television works that can impress people and resonate with everyone.

　　"Socialist films with China characteristics should be made in Do not forget your initiative mind, and the excellent historical tradition, cultural accumulation and basic national conditions of China films should not be forgotten. The film should spread progressive ideas, inspire people and improve the quality of the Chinese nation. This is the initial intention of the film. " Chengxiang Zhong, the former vice chairman of the China Federation of Literary and Art Circles and a famous literary critic, pointed out at the film "Home" seminar a few days ago that we have shot a large number of films with major themes, but most of them are not aesthetically pleasing and artistic, so they cannot infect people or attract people. Without attraction and appeal, they lack communication power.

　　"China movies are not short of stories at first, nor are we unable to tell stories. I think stories and cultural creation have always been China’s strengths." Ren Zhonglun said that we are short of good scripts, talents and directors, and our comprehensive ability needs to be improved.

　　In the view of Jiang Wei, executive director of Gravitation Film and Television, it is not urgent to be a content industry: "If you invest in movies or content, if a fast-forward and fast-out method may not be suitable for this industry, this industry still needs to sink down and make a movie. Good things are made, not robbed. "

　　Ⅲ. Paradox between Great Powers and Powerful Countries; Domestic films should achieve breakthroughs with fine products.

　　Data In 2016, the total number of domestic films was 944, and 334 films were shown in cinemas. However, only 15 films scored more than 7 on Douban, and the film industry in China needs a "tempering". In 2016, China only watched movies once per capita, while North America saw 3.7 times. China has 30 screens per million people, while North America has 121 screens.

　　Faced with the growth of cinema and box office market, many people ask whether the number of movie screens in China is saturated.

　　"It is too early to talk about saturation at this point in time." Yu Xin, general manager of Dadi Cinema Group, pointed out that there is still a lot of room for growth in the number of screens and box office market in China in the future. We have just passed a rapid growth period and will enter a stable and relatively mature growth period, which has caused a mismatch between supply and demand.

　　After sturm und drang in the past few years, the film industry in China ushered in a turning point in 2016, with the growth rate dropping to single digits, and the once frenetic development instantly fell to freezing point. Correspondingly, the stock price of individual stocks in the film and television industry has collapsed, and film and television capital has entered a cold winter.

　　Ren Zhonglun believes that the cold winter of the film and television industry is due to the problems of shoddy production, single type and capital drive, and the lack of Wrestling! Dad, a movie that really touches people’s hearts and resonates. "Our supply has been growing, but the effectiveness of supply is declining. What we need to think about is how to improve the quality, effectiveness and rationality of the film supply structure, and how to make the film industry in China ‘ Pain point ’ Become ‘ Highlight ’ 。” Ren Zhonglun said.

　　Ren Zhonglun takes a set of data as an example to analyze. In 2016, the total number of domestic film productions reached 944, only one step away from the annual output of 1,000. Among them, 334 were shown in the cinema. China is already a big movie country, but "big" doesn’t mean "strong", and it lacks high-quality movies that can really satisfy the audience and classic works that can be remembered by the audience.

　　"Domestic films should respect the audience." Wang Zhonglei, vice chairman and CEO of Huayi Brothers, said that movie audiences in China are not young people who just want to entertain and don’t think, as described in big data. Their taste and judgment have been improved rapidly in recent years. Facing the slowdown of box office growth and the pressure of overseas blockbusters, there is only one way for China films to make a breakthrough, that is, to produce truly high-quality films and meet the demand of China film audiences for good films.

　　Guangming Daily (July 9, 2017, 07 edition)

April 28th this year is He Jiong’s 46th birthday, and it is also the annual release date of He Bang. Yesterday, # Who can get the No.1 on the list # got a hot search and became an online carnival with interactive star fans.

The so-called "He Bang", originally an easy term for rice circles, refers to the ranking of hot comments made by fans who helped their loved beans under Weibo on He Jiong’s birthday. Because it can directly reflect the real fan voice of the star, "He Bang" has become a witness to the change of entertainment flow in a certain sense.

By 2019, the total number of fans of entertainment stars on Weibo has reached nearly 20 billion. When the number of users is large enough and the fan economy is maturing, stars, fans, support and socialization are constantly colliding with new ways of playing.

Weibo is still the first platform for star powder interaction.

Every year, most entertainment circles celebrate He Jiong’s birthday. In He Laoshi’s comment area of Weibo on the same day, all kinds of traffic will meet, and fans will join the army of comments. The "He Bang" is comparable to the touchstone of entertainment popularity.

Similar to netizens calling for Shanzheng’s brother and Jiefan’s "sunset red group building" in Jay Chou, He Bang is another online social activity organized by fans spontaneously because of stars, which finally set off phenomenal network events. With the maturity of the pink circle culture and the participation of pan-entertainment users, new ways of interaction between stars and fans are constantly emerging.

According to statistics, the total number of fans of entertainment stars in Weibo has maintained rapid growth in the past three years: 12.8 billion in 2017, 16.7 billion in 2018 and 19.2 billion in 2019.

Weibo, as the largest open social platform, not only attracts stars to settle in, but also attracts their fans. 90% of the head stars have support clubs to open online support in Weibo, and there are 2,485 blue V certified support clubs. Among them, 30% are only in idolize, Weibo platform, and have never settled in other social products. In addition, there are 14,215 orange V certified fan stations and KOL.?

In addition to the fan base, Weibo has a large number of pan-entertainment users who are also willing to participate in the star-powder interaction and experience the fan play. As of June 2019, the number of celebrity classified super-words reached 180 million.

Xu Zhengchao and Jay Chou Chao who caused phenomenal network events (deadline: 21: 40 on April 29th).

Especially since the "Idol Year" in 2018, popular draft players represented by KUN and fans have formed a very sticky relationship with each other in Weibo through various forms of interaction, such as becoming iron powder, helping the star power list, editing and submitting videos. Idols also strengthened their popularity through Weibo after the draft and continued to suck powder.

These data show that Weibo is still firmly on the first platform of fan economy and star fan interaction. Online collective activities such as He Bang and other stars and fans can only take place on the Weibo platform.

"He Bang" forwarding area at 21: 40 on April 29th.

Why can only He Jiong’s birthday form a list?

In the domestic entertainment circle, He Jiong is unique. On the one hand, he has strong professionalism, deep qualifications and wide connections; On the other hand, He Laoshi has always been famous for his understanding and high emotional intelligence. His immortal friendship with artists of his peers and his love for younger artists are all talked about by everyone, and he is well-known in the circle.

Huang Lei once commented on He Jiong: "He has helped too many people in his life. Too many young people, the last "Happy Camp", He Laoshi felt good, he would recommend it to others, and there was no purpose. " The new generation of artists, more or less have been taken care of by He Jiong.

Weibo Hot Search # Happy Family Members Celebrate He Jiong’s Birthday #

Counting the "He Bang" over the years is almost the ups and downs of the latest top stream in the entertainment circle. If a play is a hit in a certain year, the birthday wishes issued by its leading actor are likely to appear at the forefront of the "He Bang" in the following year.

In the second half of 2016, Weibo launched the hot ranking function, so 2017 was the first year of Hebang, when TFBOYS occupied a popular highland;

In 2018, Jackson Yee and Karry are still in the top two, followed by LAY, Zhao Liying, Roy, Daxun Wei and Yang Mi. Shen Yue and Hu Yi Tian, starring in "To Our Simple Little Beauty", are in the forefront;

2019 is a year for He Bang to move towards the real popularity list, with more than 130 stars sending birthday wishes and comments exceeding one million. TFBOYS leads steadily. KUN, Chen Linong and Adam, who debuted in Idol Trainee, Lu Han and Wu Yifan, who have traditional traffic, Meng Mei Qi of Creation 101, and a group of florets, etc. have all squeezed into the list. Peng Yuchang Zifeng Zhang, who became popular with "Get My Brother Away" and further circled in "The Life I yearn for", has also been praised by netizens.

"He Bang" comment area at 21: 40 on April 29th.

This year, perhaps in order to keep a low profile in the epidemic year, He Jiong set up a hidden birthday in Weibo in advance. However, the birthday dynamic cards automatically released by Weibo system have still become the data battlefields for fans.

After the card was released, it won 30,000 comments and 180,000 likes in just ten minutes. Up to now, Weibo’s comments and comments on this article have both exceeded the display limit (1 million), and the praise has reached 33 million+.

As of 21: 40 on April 29th, He Jiong’s birthday was Weibo.

Yang Di quipped under Roy’s comments, "You are still popular, so you rushed to the front of me, obviously I came first." The profile shows that although it is very important to seize the initiative and gain the favor of passers-by, the final ranking of the "He Bang" is still heat.

In 2020, the "He Bang" champion will continue to be led by Jackson Yee Lian Lian and TFBOYS, and the crowd will form the first echelon. YiBo, R1SE and other artists who were active last year and had been on the same stage with He Jiong also ranked higher. Jackson Yee’s comments alone received 150,000 replies and 1.45 million likes.

The book "The Third Wave" once predicted the era of "production consumers", and star fans are typical production consumers-they interact with stars, have an impact on star brands, and together with stars, have communication influence and commercial value. At present, Weibo has successfully built a good fan ecosystem, and "He Bang" is just a microcosm of it.

He Jiong

　 　 Special feature of 1905 film network After eight years of sharpening the sword, The Assassin Nie Yinniang directed by Hou Xiaoxian has kept fans waiting for too long. Many people went to see Nie Yinniang for the fascination of "seeing Hou Xiaoxian on the big screen". Once again, he has appeared intensively in front of the media. He is 68 years old this year, and his face even shows the kindness of the elderly. However, his tone of speaking is still like taking the lead, and his tone is humble and peaceful but reveals sharp and heroic.

　

　　　 Back in 1997, the French director olivier assayas shot The Portrait of Hou Xiaoxian. Fifty-year-old Hou Xiaoxian, with clashing hair and a slight camel on his back, chewed betel nuts and smoked cigarettes. He talked with his neighbors and made tea, sometimes as cute as an urchin, sometimes full of piqueness, and sometimes talked about his inner loneliness and lamented his loss. As the leader of Taiwanese new films, Yang Dechang has long since passed away, and now only Hou Hsiao-hsien still inherits the mantle of China traditional culture as a mainstay.

　

What influenced his film style?

　

　　　 Tsui Hark once teased Hou Xiaoxian at the Hong Kong Film Festival held in Beijing recently: He talked about shooting martial arts for many years, and it was in the 1980s that he finally made his first film, which is also amazing. "Yes, Hou Xiaoxian wanted to shoot martial arts for 30 years, and for 8 years, the film was so full of classical Chinese and special amorous feelings of restoring history. In fact, this has something to do with his film style and obedience to classical legends. In the final analysis, Hou Xiaoxian loves reading too much.

　

　　　 I remember that when Zhu Tianwen, Hou Dao’s good partner, recalled seeing him for the first time, he said that he especially liked Kuniko Mukoda’s prose, and he was surprised. "The film industry can also read books!" Director Hou Hsiao-hsien, who has a rebellious spirit in the Jianghu, believes that he is a scum, but he has been fond of reading since childhood, and he reads what he catches, and the amount of reading is amazing. Since the fifth grade of primary school, Hou Xiaoxian has been fascinated by the world of martial arts novels, loved Jin Yong’s works most, rented all the bookshops near his school and home, and read all the martial arts rentals. It’s really a voracious reading. When he was in middle school, he began to read Japanese martial arts. When there was nothing to see after reading books and Hong Kong Kung Fu martial arts films, he had to plunge into the legend of the Tang Dynasty and continue to look for the ideal romantic excitement in the world of chivalrous men and recluses.

　

From Shen Congwen to Nie Yinniang, the legend of the Tang Dynasty has been brewing for 30 years

　

　　　 Hou Hsiao-hsien once mentioned Shen Congwen again and again in interviews, because he finally knew clearly how to make a film after reading Autobiography of Congwen recommended by Zhu Tianwen, which confirmed the changes he made in The Man from the Wind Cabin, and this film touched Jia Zhangke, a young man in the town, and made Xiaowu and Platform many years later. Driven by writing, Hou Hsiao-hsien maintained the mode of co-creation with literati for decades, and his partner with Zhu Tianwen became a beautiful talk in the circle. Later Acheng and now Haimeng Xie joined in, which shows Hou Hsiao-hsien’s respect for literature.

　

　　

　　　 According to Hou Hsiao-hsien’s experience, it seems natural to shoot Nie Yinniang the Assassin. In 1975, Hou Hsiao-hsien wrote the first play "The Peach Blossom Woman Fighting the Duke of Zhou", which was adapted from Yuan Zaju, and the second play "The Engagement Hall" came from the novels of the Tang Dynasty. He loved China’s folk art so much that he turned Taiwan Province’s puppet show into the legendary "Dream of Life" and put Zhang Ailing’s annotation and translation of the Qing novel "Flowers on the Sea" on the big screen, which made people fascinated by the exquisite tea, soup and hairpin in that lost time.

　

　　　 "Assassin Nie Yinniang" comes from the Tang Dynasty legend "Tai Ping Guang Ji". The original text is only a thousand words. As early as the 1980s, Hou Xiaoxian wanted to shoot Nie Yinniang. This name has been brewing in his mind for nearly 30 years. Wen-Ying Huang, his imperial art director, said: "Hou Dao first closed himself for a year, studied the history of the Tang Dynasty, and joined the screenwriter work in Zhu Tianwen and Haimeng Xie in the summer of 2009." . After years of polishing by Hou Hsiao-hsien, Zhu Tianwen, Acheng and Haimeng Xie, the script "Nie Yinniang the Assassin" with only 35 scenes and 8,000 words was finally formed.

Hou Xiaoxian’s Unique Martial Arts: Just for "Waiting for the Cloud to Arrive"

　

　　　 The immersion of Tang legends and martial arts novels not only endows Hou Xiaoxian with a natural chivalrous spirit, but also allows him to create a unique and Chinese chivalrous world. Shu Qi said that the director always waits when filming, and the long wait is only for the rising of a mountain fog. Hou Xiaoxian should not rely on the special effects in the later period, but want the emotional atmosphere in real time and space to diffuse naturally.

　

　　　 This way of filming continues the spirit of his idol Akira Kurosawa’s "waiting for the clouds to arrive", which is rare in today’s hurried world, so it stretches out the beautiful pictures of there seems to be no one on the empty mountain and and yet I think I hear a voice. In his swordsmen’s imagination, it’s not the satisfaction of the sword, but the absolute loneliness without the same kind, so don’t expect to see the complicated moves in traditional swordsmen’s films in Nie Yinniang, but kill yourself with one knife after a long wait, and compress time into zero degree space in an instant.

(text/cacao (tree)42）

At the intelligent strategy conference on February 10, BYD officially released the national intelligent driving strategy, announcing that all models will be equipped with advanced intelligent driving technology, covering the price range of 70,000 to 200,000. Among them, Eye of God C, as a smart driving scheme tailored by BYD for the public, has opened a new chapter in smart driving with its powerful functions and affordable prices. Wang Chuanfu, chairman and president of BYD Group, stressed at the press conference: "Good technology should be available to everyone!" This concept not only embodies BYD’s persistent pursuit of technology popularization, but also points out the direction for the intelligent development of China automobile industry.

Eye of God C is an important part of BYD’s Eye of God technology matrix. It is equipped with forward-looking tri-eye 5R12V sensing hardware and end-to-end control algorithm, achieving four leading positions in architecture, sensor, algorithm and data. Its high-speed navigation HNOA function can complete tasks such as up/down ramp, lane keeping and cruise driving on high-speed and urban expressway, which greatly improves the convenience and safety of driving. In addition, parking service AVP function makes users no longer have to worry about parking, and memory navigation MNOA provides intelligent services for high-frequency travel routes, such as starting and stopping traffic lights and passing through complex intersections. Help China brand to grow upward.

BYD Eye of God C not only performs well in function, but also sets an industry benchmark in safety. The high-speed navigation function can realize intelligent driving for more than 1,000 kilometers, and the AEB function can stop stably at 100km/h, and the AEB capability of 120 km/h and 140 km/h will be gradually released in the future, and the success rate of parking service is as high as 99%. These technologies provide users with all-round security, so that intelligent driving is no longer exclusive to high-end models, but really enters thousands of households.

BYD’s national intelligent driving strategy not only shows its strong strength in the field of intelligence, but also reflects its profound insight into consumer demand. With technological innovations such as blade battery and DM, BYD has taken the lead in the field of electrification, and in the field of intelligence, BYD has once again taken the lead in the industry through 4.4 million vehicle data equipped with L2 and above driver assistance, over 110,000 R&D engineers and the world’s largest new energy vehicle manufacturing system. In the future, BYD will continue to uphold the attitude of openness and cooperation, and work hand in hand with industry partners to jointly promote the global leadership of intelligent driving technology in China.

Special feature of 1905 film network "The audience loves to watch, the theater makes money, and investors are rushing to vote. This is what I think is the real spring of the film industry."

Walking into Alibaba Pictures, the most intuitive experience is full of sense of science and technology. In the massive industry data, Li Jie, vice president of Alibaba Group and president of Alibaba Pictures, has a keen insight into the audience’s enthusiasm for watching movies in China.

Faced with this enthusiasm, Alibaba Pictures chose to build powerful tools and platforms, and responded by investing in the production of high-quality content. With the strategy of "technology+content", he helped China films to go to the future and the world.

In order to thoroughly publicize and implement the spirit of the 20th National Congress of the Communist Party of China, on the occasion of the convening of the two sessions of the National People’s Congress, the film channel will launch at 22:00 every night from March 4th.》“Meeting room "is specially planned for the two sessions — — Dialogue spring.Lan Yu, the host, talked with the heads of China film leading enterprises and wrote a new look of China film from different angles.

In this program, Lan Yu talks with Li Jie, vice president of Alibaba Group and president of Alibaba Pictures, focusing on how to empower movies with science and technology, and talks about a new chapter in the development of film industrialization in China.

1.

Data insight industry

Accurately interpret the present and predict the future.

When it comes to Alibaba Pictures, the first thing that comes to mind is undoubtedly its Internet attributes.From the Taobao Film ticketing platform familiar to the users, to the data analysis of Lighthouse Professional Edition commonly used in the industry, the powerful network announcement ability not only provides Alibaba Pictures with an opportunity to understand the current changes in the film market, but also makes it possible to accurately predict the future trend.

With in-depth insight into the industry, Li Jie predicted last year that "the Spring Festival in 2023 will return strongly", as he expected.In 2023, the total box office of the Spring Festival reached 6.758 billion, ranking second in film history, with a total audience of nearly 130 million.

"The reason why we made this prediction is because we found through data analysis that although affected by the epidemic, the audience’s enthusiasm for watching movies has not declined. Last summer’s summer movies all achieved good results," Li Jie said."But in the end, the performance of this year’s Spring Festival file exceeded the expectations of practitioners and started the first shot of returning to work!"

The Spring Festival has ushered in a "good start", and the film market has recovered strongly, which has become a consensus in the industry to promote the overall development of the industry. Li Jie has provided an accurate interpretation from three dimensions: cinema, audience and creators.

First of all, from the cinema side, the total number of Spring Festival files is basically the same as the historical peak; Secondly, from the audience’s point of view, since the beginning of this year, the annual per capita number of movies has stopped falling and stabilized, which means that more and more audiences have returned to the cinema and regained their enthusiasm for watching movies.

Third, from the creative point of view, with the recovery of the market, filmmakers continue to strengthen their confidence, and the number of film and television projects that have entered the preparation, project establishment and shooting has also increased significantly.

Li Jie said with relief: "From the three dimensions of cinema, audience and creator, I feel that the spring of movies has really come!"

2.

Strengthen content construction

When the new film will be shown.

"Alibaba Pictures’s mission is to add technology and content."According to Li Jie, Alibaba Pictures has always insisted on continuous annotation and accurate control of high-quality content.

In 2018, Alibaba Pictures released the "Golden Orange Co-production Plan" based on high-quality content co-production, and announced that it would release 20 high-quality films in the next five years and four major schedules.

Now, in the past five years, the number of films has already exceeded 20, among which there are many excellent masterpieces that are applauded and hit the box office.When it comes to Alibaba Pictures’s new films to be shown this year, Li Jie is even more familiar.

On March 10, a comedy film directed and performed by itself will be the first to appear, directly hitting the hot topic of cyber violence and giving the audience warm and healing positive energy; On March 24th, a new work will also appear. As the first Japanese animated film introduced this year, it is expected to incite the market by word of mouth.

On April 7,The spirit of the dragon and the horse will be shown.In which he plays a former action star, not only as a true character, but also as a tribute to all the dragon and tiger martial artists in the film industry.

The next May Day stalls and Dragon Boat Festival stalls will have "The King of the Sky" respectively.And new films such as "Disappeared She" are coming strongly.

"King of the Sky" focuses on the test pilot group, showing the blood and responsibility of the younger generation of China Air Force. Li Jie revealed that during the filming process, the crew overcame many difficulties and introduced virtual shooting technology. The creative process also embodies the strong willpower of filmmakers to overcome difficulties.

"Unfamiliar Road of Life" will explore the type of "road comedy" and lead the audience to "go on the road" happily; "She Disappeared" will deepen the creation of suspense films and is expected to continue to push up the type ceiling.

As the second largest schedule in the whole year, summer vacation is also a battleground for all families. Films with diverse themes and types will be presented together to continuously meet the audience’s viewing needs.

In Li Jie’s view, if China’s film industry wants to achieve a comprehensive recovery, it can’t just rely on the Spring Festival file to stand out, but use a steady supply of excellent films to create countless "weekend files". "We should use good works to let the audience enter the cinema every weekend and regard watching movies on weekends as a sense of ceremony. This is what we filmmakers should do."

3.

Technology-enabled movies

Promote the industrialization and upgrading of the film industry

It was born four years ago, which marked the rise of science fiction movies in China, and made "film industrialization" become the focus of industrial attention. This year’s Spring Festival file has achieved good results again, and behind the shocking visual effect is the rapid take-off of China’s film industrialization level.

Li Jie concluded: "In recent years, China movies have been talking about five words — — Film industrialization’. " In his view, how to realize industrialization should be divided into two major paths.

The first is the shooting and production of heavy industry films. In recent years, the domestic heavy industry sci-fi films represented by The Wandering Earth and Moon Man have been comparable to Hollywood blockbusters in terms of special effects, which has also promoted the comprehensive innovation of the whole industry in shooting technology and projection technology.

In the future, Alibaba Pictures will continue to support the creation of domestic heavy industry films, and it is expected to cooperate with China Film again to launch another domestic sci-fi blockbuster in the Spring Festival three years later.

Second, film industrialization should also be reflected in the process and systematization of film production management. Alibaba Pictures also hopes to provide tools and platforms for practitioners through lighthouse, Yunshang production and frame-sharing virtual shooting technology, so as to improve the industrialization level of production management.

Report to the 20th CPC National Congress of the Communist Party of China proposed to strengthen the influence of Chinese civilization, stick to the position of Chinese culture, tell the story of China well, spread the voice of China well, show a credible, lovely and respectable image of China, and promote Chinese culture to the world better.

Li Jie also revealed that Alibaba Pictures will launch a selection plan for young Chinese directors around the world this year to support young directors with international vision and overseas film education background to complete the creation of the first commercial feature film in China.

"Let people who know the world audience tell the story of China well, encourage them to combine Chinese culture with international vision, and really push China films out," Li Jie said.

Looking to the future, Alibaba Pictures will continue to adhere to the two-wheel drive strategy of "technology+content", serve the industry with powerful tools and platforms, respond to the audience’s enthusiasm for watching movies with fine content, promote the industrialization of China films and tell the world the story of China.

As Li Jie described it, spring is not far away, and we will have a fiery summer and a bumper autumn.

　　[Original news of Aika automobile industry]

　　Recently, SAIC Roewe was the first to announce the sales situation in January 2024. In terms of new energy, the sales volume of Roewe D7 DMH increased by 29% month-on-month, and the market share rose for three consecutive months. Driven by the Roewe D7 big single product effect, the overall sales volume of Roewe brand hybrid models increased by 20% month-on-month. In terms of fuel vehicles, star models such as the new Roewe i5 and the new Roewe RX5 continued to sell well, and the sales volume of the new Roewe i5 increased by 33% in January.

　　Roewe D7 DMH, the first model of Roewe "D Family" which was first launched with DMH super hybrid system, has the core advantages of 1704km long battery life in winter test and 3.4L ultra-low fuel consumption in 100 kilometers, as well as better handling performance and better stability in various road conditions brought by multi-link rear suspension, occupying the TOP3 of the sales list of medium-sized plug-in hybrid cars, with sales reaching a new high in January, up 29% from the previous month, and the market share rising for three consecutive months.

　　Driven by the strength of Roewe D7 DMH’s "big single product", the sales volume of Roewe brand hybrid vehicles in January also increased by 20%. Next, the Roewe D5DMH, the first SUV of Roewe "D Family", will also be launched.

　　In terms of fuel vehicles, many star models such as the new Roewe i5 and the new Roewe RX5 continued to lead the market segment in January. After five generations of inheritance and evolution, the new Roewe i5 has the advantages of super-large body size, ultra-low fuel consumption of 5.98L/100km, super-large rear row spacing of 860mm and dual 10.25-inch HD dual screens. The cumulative sales volume of Roewe RX5 has exceeded 1.05 million vehicles. With the "Double Top Ten" powertrain, the only C-NCAP five-star safety rating in the same class and the "Double Excellent" rating of China Insurance Research Safety, the German driving and control quality, the tram-class NVH mute experience and the integrated space relaxing seat, it has become the preferred choice of high-quality mainstream SUVs.

Wonderful content review:

Roewe D7 is officially listed at a price of 125,800-176,800 yuan.

Roewe D7 EV has now arrived at the store to locate the medium and large pure electric car.

When Roewe bumped into the new elegant Aika, we shot Roewe D7 EV.

　　Russian media video screenshot

　　Overseas network April 28 thRussian "Life" news network reported on the 27th that Tamara Tanskuzina, a famous Russian international checkers player, recently represented Russia in the international checkers championship held in Poland. However, during the competition, there was a shocking scene: the staff suddenly removed the items related to the Russian national symbol from the table. Tamara was a little surprised and looked around, then calmed down and continued the competition.

　　Russian media video screenshot

　　On the day of the competition, Tanskuzina and Polish player Natalya Sadovska competed for the award of the best chess player in the world. During the competition, the organizer’s staff suddenly took away the Russian flag on the table and tore off the Russian tricolor flag label on the table.

　　The staff’s move surprised Russian contestants. Tamara looked around in surprise, then at the table, where the Russian flag was placed a few seconds ago. But Tamara soon calmed down and continued to concentrate on the game.

　　Russian media video screenshot

　　The organizer later explained that during the competition, the staff were reminded that court of arbitration for sports had previously stipulated that Russia was forbidden to use the Russian flag and national anthem in large-scale international competitions. In view of the fact that the game has already started, the staff of the World International Checkers Federation had to directly withdraw the items related to the Russian national symbol from the table. In addition, the staff explained that this was done because they might be sanctioned for this matter. In the end, the Russian player Tanskuzhina was defeated.

　　On December 17, 2020, court of arbitration for sports found that the Russian Anti-Doping Center violated the rules, and announced that Russian athletes could not represent their country in major international sports events including the Tokyo Olympic Games and the world championships of various events until December 16, 2022, but only participated in a neutral capacity, and were not allowed to use the Russian flag and national anthem. (Overseas Network/Zhang Qi Internship Compilation/Cheng Xiao)

Tank brands are constantly pushing new cars, while constantly updating existing models. For example, there are already several versions of 2.0T and 3.0T V6 fuel and 2.0T Hi4-T blended. This time, the diesel version that many people expect appears on the website of the Ministry of Industry and Information Technology together with the new 2.0T gasoline version. Let’s take a look at the differences between this new car.

From the appearance, it has not changed much, and it is still a classic square box shape. The front of the car is a rectangular air intake grille with retro round lights. The front bumper is wide and strong, and there are many styles to choose from. In addition, an electric winch can be installed, and the cover is raised. The whole front face is quite tough.

The sides are straight and square, the front and rear wheel covers are decorated in black, and the convex design is made to enhance the off-road atmosphere. The vehicle adopts a non-load-bearing body structure with high ground clearance, and the sides are equipped with pedals and 17 and 18-inch wheels. There are three 6-spoke styles to choose from, and tyre size is 265/65R17 and 265/60R18.

The rear of the car adopts the design of side-opening tailgate+external full-size spare tire. The taillights are arranged vertically, and the rear bumper is also very strong. It is equipped with two trailer hooks, providing 750 kg (without braking) and 2500 kg (with braking) towing qualification. The trailer square hole and electric connector can be installed optionally. The new car supports the optional roof rack, and the skylight for many people is also optional, which is worthy of recognition.

The length of the car is 4750(4775) mm, the width of the car is 1930 mm, the height is 1903(1927) mm, and the wheelbase is 2750 mm. The size is small and the wheelbase is moderate. This size cooperates with the non-load-bearing body structure and can have good passability. The approach angle of the new car is 33 degrees, and the maximum departure angle is 34(30) degrees, which is the same as that of the cash.

Equipped with a 2.4T diesel engine, the maximum power is 137 kW (186 HP). This powertrain is actually not unfamiliar in Great Wall’s product system, except that it is equipped on a tank model for the first time. Referring to the powertrain of Great Wall pickup truck, the peak torque of this engine should be 480 Nm, and the torque will come faster by adopting the variable cross-section turbine technology. The transmission system should also be matched with the 9AT gearbox developed by Great Wall and the part-time 4wd system.

The shape and dimensions of the new 2.0T gasoline version are the same as those of the diesel version, but the powertrain has changed. The maximum power of the 2.0T engine is 167 kW (227 HP), and the peak torque is 387 Nm, which matches the 8AT gearbox from ZF.

In terms of chassis suspension, both models are front and rear multi-link integral bridge non-independent suspensions, and it is expected that front and rear axle differential locks will be provided.

The interior of the new tank 300 has also been adjusted. According to the spy photos exposed before, the interior of the new model has abandoned the current dual-screen design and replaced it with a full LCD instrument and a large-size floating central control panel. The air outlet of the air conditioner is still in a round style. A large number of physical buttons and knobs are retained in the car, and the cash gear handle is cancelled, which should be replaced with a bosom gear.

Other parts haven’t changed much. The steering wheel has been changed into a double-spoke style. Off-road handles are still provided above the left and right A-pillars and the passenger glove box, and the materials for the interior are kept at the current level.

The advantages of diesel vehicles are low fuel consumption and large torque, especially at low speed. Coupled with the variable cross-section turbine technology, the torque will break out faster and earlier, and the power will be more abundant. It will also have more advantages for vehicle control in some extreme road conditions, but the disadvantages are also obvious. Adding urea will make noise and jitter. However, in general, diesel power will give consumers one more choice, and some consumers will always have this demand.

　　Five years ago, Nokia’s market share in a single quarter exceeded 40%, setting a new record. Apple 4S has not been released yet. Want to watch movies on the mobile network? You will be regarded as a madman … Nowadays, Nokia has been acquired by Microsoft, Apple has come out in 6S, and a brother named PLUS has been added. Watching movies on the mobile network has become a reality, and perhaps watching 100 movies in a month on the 4G network can also be a means to show off wealth.

　　All these changes have happened quietly in the past five years. Recently, the new word "internet plus" has appeared frequently in the public eye. You may not know the meaning of this word, but you can find its shadow in your life. It is changing our lifestyle and work habits, making our life more and more convenient, and many industries have generated endless magic because of it.

　　Broadband speed-up and price-reduction users are increasing day by day.

　　"internet plus" is inseparable from the support of the Internet. For this reason, the State Council has repeatedly urged all localities to reduce network fees and increase network speed. Since 2013, the three major operators of China Telecom, China Mobile and China Unicom have launched services to reduce Internet access charges and improve Internet access speed. In the past, we might have to wait a few hours to download a 2G movie. Now, it can be done in a few minutes at the earliest.

　　Xiao Yang is a game lover. In the past, downloading games and movies at night was once his "daily life", which was both electricity-consuming and noisy. "The aging computer chassis fan often made noise decibels like when a motorcycle started." Nowadays, the download speed in fttp has increased by leaps and bounds. "Now eat a meal and take a bath, the movie will be ready, and the computer will become docile because it doesn’t have to stay up late to work overtime." Xiao Yang told reporters.

　　According to the economic operation of the communication industry in September 2015 published on the website of the Ministry of Industry and Information Technology, the total number of broadband users with access rate of 8Mbps and above exceeded 128 million, accounting for 60.6% of the total number of broadband users. The total number of FTTH/0 users with optical fiber access reached 102 million, accounting for 48.3% of the total broadband users.

　　Optical fiber network enters rural farmers and turns into e-commerce talents.

　　Li Shun, a villager from Huangxing New Village, Changsha County, Changsha City, is sitting in front of a computer screen and banging on the keyboard. At present, the full coverage of optical fiber network is being implemented in rural areas. When the Internet entered the countryside, many farmers became large e-commerce companies.

　　"There are too many Taobao buyers consulted, and the business is particularly good this year." Li Shun said cheerfully.

　　Soon-jae Lee opened an online store in 2013 to sell its own farm products.

　　"In the past, dial-up Internet access was used in rural areas, and the network speed was not strong. Upload more pictures and get stuck. Sometimes, if you don’t reply to the buyer in time, you blow a business. " Li Shun revealed.

　　In March this year, the telecom staff took the initiative to provide on-site service to upgrade the optical fiber network for the villagers in Huangxing New Village free of charge. Li Shunjia’s internet speed has increased to 50M, but the monthly fee has not changed.

　　"After the network speed has been greatly improved, the online shop page has been updated, the pictures are clearer, and the services such as consultation and payment are very smooth, and the business will no longer be affected by the network speed." Li Shun introduced that there were more than 300 orders a day this year, and more than 30,000 zongzi were sold on the Dragon Boat Festival. In the first half of the year, Li Shun’s sales reached 2 million yuan.

　　Online shopping drives the express delivery industry anytime and anywhere.

　　Now, shopping through the Internet is nothing new. Everything from clothes and home appliances to cars and houses can be bought easily and quickly through the Internet. With the upgrade of mobile Internet speed, the way of online shopping has also changed. With the emergence of 3G and 4G mobile phones in recent years, many online shoppers have fallen in love with "mobile shopping". Whether watching TV at home or on the bus to and from work, they use their mobile phones to select goods online as long as they have spare time.

　　The popularity of online shopping has also driven the development of express delivery industry. The courier brother who shuttles through the streets has become a landscape in this city. According to Ma Junsheng, director of the State Post Bureau, China’s express delivery industry is developing rapidly. In 2015, the total express delivery business is expected to reach 20 billion pieces, an increase of eight times compared with the initial period of the Twelfth Five-Year Plan. The scale of express delivery continues to expand, the service level continues to improve, and the number of enterprises has also increased significantly.

　　It’s no trouble to eat, live and travel. A mobile phone is all fun.

　　"internet plus" is deeply rooted in catering, travel, accommodation, movies and other life service industries. A smart phone can do everything for you. In the past, when we opened a restaurant, we only needed to open the door to welcome guests, and consumers would come to eat. Now, even if you are open 24 hours a day, you may not have many customers. Ordering apps such as Hungry, Baidu Takeaway, and Home Food Party have mushroomed.

　　A few years ago, when you went to the cinema, scalpers often sold you movie tickets. Now the scalpers in the cinema have disappeared and there are many ticket machines. People buy tickets through the internet, and then go to the ticket machine in the cinema to get tickets directly, which is not only cheap, but also saves a lot of trouble in queuing to buy tickets. The scalper was forced to change careers. Maybe it was him who sold popcorn at the entrance of the cinema.

(Original title: Looking back at the fourth of the "Twelfth Five-Year Plan" series: How many changes has "internet plus" brought to life? )

speed up apply the brakes oil consumption second rice rise Car sales are responsible! Test the new Passat 330TSI Evaluation Editor-Sheng Yuanjun:

The power performance of Passat 330TSI(1.8T) model is very decent, and the throttle response is not as sensitive as that of 2.0T model. Although it may not feel strong enough, the power is not weak in essence. For those friends who have a calm driving style, 1.8T is even more pleasing than 2.0T. In addition, the DCC chassis function provided by the car is a bright spot, which obviously improves the pleasure of driving. In short, if you want to buy a Passat representative, a model with balanced performance in all aspects and moderate price, the 1.8T model is definitely the first choice.

Evaluation Editor-Qi Zixin:

As Passat’s best-selling displacement, the 1.8T model is a balanced one. The performance of the new generation EA888 engine has been improved, which will help improve Passat’s competitiveness. Large space, adequate configuration, good performance and stable appearance all meet the needs of consumers in China. In my eyes, he doesn’t have any outstanding highlights, but he also has no shortcomings. He has achieved a sales volume of 200,000 vehicles a year and will have excellent market performance compared with the new models. For those who want to buy a medium-sized car that can take care of both home and business, buying a Passat is an infallible choice.

Evaluation Editor-Huang Zhengqiao:

The well-known name Passat has given SAIC Volkswagen too much confidence, so they are not going to change into the latest MQB platform, but still adjust the appearance of the existing models and sell them for a few years. In all fairness, the driving quality of Passat equipped with the third-generation EA888 1.8TSI engine is not outstanding. The gearbox at low and medium speeds has a certain setback, and the power output is not as smooth as that of 2.0t. If the budget is sufficient, I would still recommend you to choose the 2.0TSI model.