The world’s largest, thinnest, and most expensive mobile phone has arrived!
The much-anticipated Huawei autumn new product launch event kicked off in a dance called "See Extraordinary".
On the afternoon of September 10, Huawei saw the extraordinary brand ceremony and Hongmeng Zhixing’s new product launch conference were held in Shenzhen, and new products such as Huawei Mate XT extraordinary master were released on the spot. As the world’s first commercial mass-produced triple-folding screen mobile phone, Huawei executive director, chairperson of end point BG, chairperson of smart car solutions BU Yu Chengdong said: "This is a product that everyone can think of but can’t make. Our team has been working hard for five years and has never given up."
It is understood that the starting price of Huawei Mate XT Extraordinary Master is 19,999 yuan. Yu Chengdong admitted that the "cost of this product is very high".
Or stimulated by this, the afternoon class A shares Huawei concept collective higher, Dafu Technology, Changshan Beiming, Netda Software, Faben Information and other more than 10 shares limit.
Rewrite the history of the folding screen, starting at 19,900 yuan
At the beginning of the press conference, Yu Chengdong first reviewed the history of Huawei’s folding screen mobile phone: in February 2019, Huawei Mate X was released, becoming the pioneer of seamless outer folding screen mobile phones; in February 2021, Huawei Mate X2 was released, pioneering seamless inner folding technology in the world; in March 2023, Huawei Mate X3 was released, making the large folding screen mobile phone the thickness and weight of a straight board machine for the first time; in September 2023, Huawei Mate X5 was released, supporting functions such as waterproof, wired wireless super fast charging, Beidou satellite messaging, etc., becoming an all-round folding machine.
"Today we will once again rewrite the history of the industry, turn science fiction into reality, and lead the new era of folding. This is my world’s first triple-folding phone, Huawei Mate XT extraordinary master!" Yu Chengdong said.
At the press conference, Mr. Yu unfolded the Huawei Mate XT Extraordinary Master, which looks like a 10.2-inch "tablet". It is "the largest and thinnest phone in the world", Mr. Yu said, and is only 3.6mm thick when unfolded. From a design perspective, the Huawei Mate XT Extraordinary Master adopts high-end designs such as rock vein texture, black gold waist line, and artisan logo.
Why can Huawei launch the world’s first mass-produced three-fold screen mobile phone? Yu Chengdong believes that the breakthrough of screen and hinge technology is the key to "turning science fiction into reality". It is understood that Huawei Mate XT extraordinary master pioneered the "Huawei Tiangong hinge system", which for the first time in the world realized the integration of the inner and outer folding of the hinge system. This is also the first time to achieve the inner and outer bending of the ultra-thin large screen.
It is understood that the ultra-thin large-screen three-fold mobile phone needs to achieve internal and external bending resistance to extrusion and external folding resistance to stretching. "We made a prototype very early, but it was very difficult to solve the problem of mass production, and finally we solved the problem of product design and process reliability," Yu Chengdong said.
In order to solve the reliability problem of the outer layer of the screen, Huawei has adopted a dual impact-resistant composite super-tough laminated structure on the Mate XT Extraordinary Master, and the surface is made of non-Newtonian fluid materials to achieve "softness in case of softness, strength in case of strength", which makes the impact-resistant capacity enhancement of the mobile phone screen more than 30%.
In order to be "big and thin", Huawei Mate XT Extraordinary Master adopts "the thinnest silicon negative electrode large-capacity battery in the world", with a thickness of only 1.99mm, a battery life of 5600mAh, and supports 66W wired super fast charging and 50W wireless super fast charging. In terms of imaging, Huawei Mate XT rear three cameras are 50 million pixel main camera, 12 million pixel ultra-wide-angle lens and 12 million pixel periscope telephoto. At the same time, Huawei Mate XT Extraordinary Master supports Tiantong satellite communication, which can do satellite calls.
From the price point of view, Huawei Mate XT Extraordinary Master has a total of three versions, including the 16GB + 256GB version priced at 19999 yuan, the 16GB + 512GB version priced at 21,999 yuan, and the 16GB + 1TB version priced at 23,999 yuan. It was officially launched at 10:08 on September 20.
Huawei’s mobile phone share rebounded from the bottom and returned to the top spot in China
At the press conference, Mr. Yu said Huawei had launched its consumer business in 2013, 11 years ago, and had finally topped the global market for mobile phones in 2020. "After four rounds of sanctions, our market share fell to the bottom, but we never lost confidence, kept innovating and breaking through, chasing our dreams, and never gave up," he said.
On August 29, 2023, Huawei released the new Mate 60 series in the form of the "Pioneer Plan", which fired the first shot of Huawei’s end point business "rebound from the bottom". On September 10 of the same year, Huawei Mate 60 and Mate 60 Pro products started full sales in Huawei Mall and quickly sold out.
By this year, Huawei’s mobile phone sales have regained the first place in China. IDC data shows that in the first half of 2024, Huawei once again became the first place in China’s smartphone market with a market share of 17.5%. The growth rate of mobile phone shipments in the first quarter and the second quarter was 110% and 50.2% respectively, leading the industry. IDC said that although external restrictions continue to tighten, Huawei’s supply capacity continues to improve, narrowing the gap with Apple in the market above 4,000 yuan.
In the field of folding screens, market research firm Techinsights released a report saying that in 2024 Quarter 1 Huawei topped the global folding screen mobile phone market, growing by 257% year-on-year, followed by Samsung and Honor. IDC data shows that in the second quarter of 2024, China’s folding screen mobile phone market maintained a triple-digit year-on-year growth, with shipments reaching 2.57 million units. Among them, Huawei ranked first with a market share of 41.7%. Now the release of Huawei Mate XT extraordinary master may make Huawei’s folding screen mobile phone go to a new height.
As of 15:45 pm on September 10, the number of reservations on the official website of Huawei Mate XT Extraordinary Master has reached 3.915 million.
Proofreading: Ran Yanqing