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It’s getting cold, do you want to hide at home in your pajamas and not go out to know what’s new in the movie industry? Just find a girl with materials~ The new things that have happened in the movie industry in the past 24 hours, the girl with materials will offer it with both hands!

The trailer is a fresh look. "The Crowd" is set for the first day of the new year in 2021. "Home at One Point"

　

Produced by Andy Lau, directed by Rao Xiaozhi, and starring Andy Lau, Xiao Yang, and Wan Qian, the movie "Crowd" was officially announced on October 12, 2021, and a poster was released.

The movie "Crowd" tells the story of "Cold-blooded Killer" Zhou Quan (Andy Lau, played) and the down-and-out dragon set Chen Xiaomeng (Xiao Yang, played), who exchange identities in an accident, leading to a series of humorous stories by mistake. This is the director Rao Xiaozhi’s challenge to the absurd comedy genre after the reputation masterpieces such as "Hello, Crazy!" and "The Nameless Generation". At the same time, it is also the first time that the director himself has brought his work into the Spring Festival schedule. Let’s look forward to it together!

After watching the exciting trailer of the movie, let’s have a bowl of non-greasy "chicken soup"! Produced by Chen Kexin and directed by Xu Hongyu, starring Liu Haoran, Peng Yuchang, and Yin Fang, starring Tan Zhuo and Zhang Qi, and starring Li Jiaqi in "One Point to Home", once released, the praise continued. Warm, fresh, and hot-blooded became word-of-mouth labels. The scheduling and attendance rate rose against the trend and became the most popular film with the highest proportion of young ticket buyers in the National Day file. In addition to the film’s hot-blooded core and the beautiful scenery of Yunnan, the selection of film music also made people clap their hands. "The morning is for work, and the evening is for life. Day by day, it is boring, empty and lonely…" The soundtrack "9 to 5" mocks the monotonous drudgery of urban work, and also depicts the tacit numbness and struggle of young people caught in urban anxiety.

In the movie "Home at One Point", such songs float on the green shades all over the mountains, and the camera follows the three protagonists walking lightly up the mountains and down the ground. The three of them are comfortable and eat with the lyrics. The audience of social animals under the screen yearn for such a "farming culture" life. Ordinary social animals, extraordinary dreams, "Home at One Point" tells such a simple story. Chasing dreams can be bitter and sweet, the singing can be high and low, the movie touches every you and me who strive to live with laughter and tears, and maps it to the widest crowd with ordinary stories. The film is being screened, and the stories and music are available here. Remember to come to the theater for an appointment~

The trailer continues! With Qu Meng as the chief producer, Jin Yimeng as the producer, new director Zhang Linzi as the director, Guan Xiaotong and Huang Jingyu as the lead actors, Guan Hong’s romantic comedy movie "Half of the Moon Alice" sweet online movie theme song MV of the same name. The theme song "Half of the Moon Alice" is sung by "Queen Queen Singer" Zhang Shaohan, the soothing melody of the song, the moving lyrics are matched by Zhang Shaohan’s gentle but powerful voice, which tells the story of the feelings that the childhood sweethearts in the film have been afraid to say for many years, so that the audience can feel the beauty of love.

The singer of the theme song this time, Zhang Shaohan, is an all-round artist. Her voice is cool and thorough, very explosive, and her pure and clean voice gives people a feeling of penetrating the clouds. The theme song of the same name of the movie "Half Moon Alice" invites the famous music producer Yu Fei, the well-known composer Jerry C, the songwriter Lin Qiao, etc., and the arranger Zhang Xiaozhen to join forces to create this golden song. Under the backing track of the piano and the big band, the song recalls the sweet fragments of Lin Xiaoxi and Han Bing accompanying each other. Coupled with Lin Xiaoxi’s shy teenage monologue and Zhang Shaohan’s clear voice, a sweet story of a dusty "two-way secret love" is gradually being uncovered, which makes many audiences moved. The movie "Half of the Moon Alice" has been scheduled for October 30, and audiences are welcome to come to the theater to experience the romantic love fairy tale performed by "Happy Fat CP".

Wang Junkai’s photo romance and literature in the rain, the texture of the film is full of cold and handsome

　

Yesterday, Wang Junkai Studio released a set of magazine photos of behind- the-scene. Text: Film images revolve around memories, light rain walks and stares into the distance, a new week has begun, with Boss Kai, freeze frame every experience into a ritual-filled look~

In the photo, Wang Junkai is wearing a blue trench coat, with a blurry and clear film texture, cold and handsome. The graceful teenager walks in the continuous autumn rain with an umbrella, and the breeze blows up the curled hair that cannot cover the slender eyelashes. Holding an umbrella with one hand shows a beautiful profile. With the misty and rainy scenery, it is gentleman and romantic, and full of literary sense!

Movie Calendar | Ou Hao was born

(Specific broadcast contentSubject to TV)

Want to get more fresh movie information, one-hand love beans, exclusive live video, don’t hurry to download CCTV6 movie channel app, there are materials waiting for you to make an appointment!

　　Original title: Guangzhou Auto Show closed, welcoming 800,000 passengers for the first time. The favorable policy and other effects appeared, driving the production and sales of Guangdong automobile industry to flourish.

Guangzhou Auto Show came to an end on 26th, and the popularity in the exhibition hall was high. Nanfang Daily reporter Wang Juntao photo

　　On November 26th, the 21st Guangzhou International Automobile Exhibition, which lasted for 10 days, came to an end. The number of visitors exceeded 800,000 for the first time, reaching 847,000, an increase of 11.4% compared with 760,000 in 2019. At the same time, the organizing committee announced that the next auto show will be held from November 15th to 24th, 2024.

　　On the closing day, due to the weekend, the exhibition ushered in a peak passenger flow, and many consumers rushed to place orders. Near the end of the year, the effects of new car listing, favorable policies and promotion of car companies are gradually emerging, and the automobile circulation is more "alive" and the automobile consumption is more "prosperous", which promotes the development of the automobile industry in terms of quantity and quality and injects new vitality into the high-quality development of Guangdong.

　　Upward quality　Intelligentization drives the change of consumption concept

　　Guangzhou Auto Show is the last large-scale auto show in China this year. Around the year-end closing battle, major manufacturers have tried their best to increase terminal promotion and stimulate consumers’ enthusiasm of "buying in buy buy".

　　BYD booth, the audience jostled shoulder to shoulder. In the exhibition area on the first floor, many people got into the new car and learned more about the control details such as intelligent driving from the staff. In the negotiation area on the second floor, staff members can talk with interested consumers everywhere. "BYD just cut the price again, and now it can be shot." Zhang Yi, a prospective car owner from Shunde, Foshan, said.

　　With the accelerated transformation of automobiles to intelligence and electrification, the "wide goods" represented by BYD are favored by consumers. The data shows that BYD’s sales of new energy vehicles reached 1.86 million in 2022, and it is expected to exceed 3 million this year.

　　At the same time, in order to meet the consumer’s mentality of "buying a car to go home for the New Year", the official selling prices announced by many first-time models are lower than market expectations, even lower than the previous generation models. For example, the delivery price of Polar Star 4 released during the Guangzhou Auto Show dropped by about 50,000 yuan compared with the price displayed at the Shanghai Auto Show in April.

　　"The popularity of new energy vehicle booths is significantly higher than that of fuel vehicles, and the rise of domestic brands has triggered a change in consumption concepts." Zhou Fatao, secretary-general of Guangdong New Energy Automobile Industry Association, noticed during the exhibition that with the continuous improvement of domestic brands’ manufacturing power and strong competitiveness in vehicle design, core technology and service, the price-performance ratio of products has been steadily improved, and even differentiated competition has been formed with luxury cars. "But low price is not synonymous with low quality. The development of new energy automobile industry has been gradually scaled up, and the cost of bicycles is constantly decreasing, which has further opened up enterprises ‘ Price war ’ The space. "

　　The technological advantages of new energy vehicles are being transformed into real money orders. The pre-sale of Zhijie S7 was opened for 4 days, and it was set to exceed 10,000 units; Haobo HT36 hours orders exceeded 10,000, and the cumulative orders exceeded 30,000 units … … During the auto show, major car companies released "transcripts" one after another, showing great enthusiasm of consumers.　

　　Policy assistance　Car sales are expected to hit a new high.

　　As a mass consumption, automobile consumption is an important starting point for stabilizing the economy and promoting consumption at present.

　　Just a few days ago, the general office of the provincial government issued "Several Measures to Further Boost and Expand Consumption in Guangdong Province", and put forward a number of measures to further promote automobile consumption. For example, Guangzhou and Shenzhen further relaxed the application qualification for car purchase indicators, and this year Guangzhou increased the quota of 50,000 unplanned energy-saving fuel vehicles.

　　The introduction of a series of measures has further released the consumption potential. "Taking advantage of Guangzhou’s increase in energy-saving fuel vehicle indicators, I plan to buy a hybrid car, and I don’t have to worry about queuing for charging on the expressway when I return home." Mr. Liu from Jiujiang, Jiangxi Province went straight to GAC Toyota, and his "Heart Water" model was a hybrid version of Toyota Lei Ling.

　　During the auto show, Feng Xingya, general manager of Guangzhou Automobile Group, said that the new energy vehicle market continued to grow this year. Among them, compared with pure electric vehicles, energy-saving vehicles such as extended range and plug-in have a faster growth rate. Facing the emerging market demand, GAC has long been laid out, and energy-saving and new energy vehicles are gradually becoming a new growth point of GAC Group’s business. In the first half of the year, the penetration rate of new energy vehicles reached 20.3%, and the total penetration rate of energy-saving and new energy vehicles was 38.7%, up by 16.4 and 24.6 percentage points respectively compared with 2020.

　　The rise of energy-saving and new energy automobile industry is a microcosm of the high-quality development of Guangdong automobile industry. Driven by various consumption promotion policies, automobile marketing activities and a large number of new models, Guangdong’s automobile industry has shown a pattern of booming production and sales. According to the statistics of Guangdong Automobile Industry Association, this year is 1-mdash; In September, the production and sales of automobiles in the province were 3,558,100 and 3,504,300 respectively, up by 14.9% and 15.1% respectively.

　　After years of continuous decline, car sales are expected to rebound and hit a new high this year. China automobile dealers association predicted that with the "Double Eleven" activities and the year-end sales of car companies and dealers in December, the domestic retail sales of passenger cars in 2023 is expected to be close to 22 million, achieving a 5% growth.

　　Lin Jiang, a professor of economics at Lingnan College of Sun Yat-sen University, said that domestic brands seized opportunities such as intelligence and electrification in the changing situation, and let the outside world see the resilience and charm of Guangdong’s automobile industry. At the same time, good products, in turn, further promote automobile circulation and expand automobile consumption. The supply side and the demand side simultaneously exert their strength, influence each other and promote each other, which is of great significance for Guangdong to adhere to the manufacturing industry as the master and promote high-quality development. (Nanfang Daily reporter Yan Xiaoping Wei Yuquan)

According to Securities Star, as of the close of April 22, 2024, Cyrus (601127) closed at 94.93 yuan, down 0.58%, with a turnover rate of 2.64%, with a turnover of 399,200 lots and a turnover of 3.793 billion yuan.

As for the data of capital flow on April 22nd, the net outflow of main funds was 217 million yuan, accounting for 5.73% of the total turnover, the net inflow of hot money was 68.5681 million yuan, accounting for 1.81% of the total turnover, and the net inflow of retail funds was 149 million yuan, accounting for 3.92% of the total turnover.

See the following table for a summary of capital flows in the past five days:

The main indicators and industry rankings of this stock are as follows:

The third quarterly report of Cyrus in 2023 showed that the company’s main income was 16.68 billion yuan, down 27.86% year-on-year; The net profit of returning to the mother was-2.294 billion yuan, up 14.23% year-on-year; Deducting non-net profit was-3.015 billion yuan, down 5.24% year-on-year; In the third quarter of 2023, the company’s main revenue in a single quarter was 5.648 billion yuan, a year-on-year decrease of 47.25%; The net profit returned to the mother in a single quarter was-950 million yuan, down 0.25% year-on-year; Non-net profit deducted in a single quarter was-1.13 billion yuan, up 1.77% year-on-year; The debt ratio is 83.36%, the investment income is 247 million yuan, the financial expenses are-55,056,400 yuan, and the gross profit margin is 6.76%. Cyrus (601127) is mainly engaged in R&D, manufacturing, sales and service of new energy vehicles and core three-power, traditional vehicles and core component assemblies.

In the last 90 days, the stock has been rated by 10 institutions, with 5 buy ratings and 5 overweight ratings; The average target price of the institution in the past 90 days is 104.0.

Explanation of the term "capital flow": refers to the reversal of capital flow through price changes. When the stock price is in a rising state, the turnover formed by active buying orders is the driving force for the stock price to rise, which is defined as capital inflow, and when the stock price is in a falling state, the turnover generated by active selling orders is the driving force for the stock price to fall, which is defined as capital outflow. The difference between the two forces on that day is the net force left to push the stock price up after the two forces offset each other on that day. Calculate the main capital flow, hot money flow and retail capital flow through the transaction amount of each transaction.

Note: The main funds are large single transactions, the hot money is large single transactions, and the retail investors are small and medium single transactions.

The above contents are compiled by Securities Star according to public information, and generated by algorithm (No.310104345710301240019), which has nothing to do with the position of this website. Please contact us if there is any problem with the data. This article is for data collation, and does not constitute any investment advice for you. Investment is risky, so please make a careful decision.

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Tiggo 8 PLUS is a stylish and dynamic SUV model. Its front face design uses a large area of chrome decoration and sharp lines, showing a strong sense of domineering. The air intake grille adopts multi-layer design, which is not only beautiful and atmospheric, but also can effectively improve the aerodynamic performance of vehicles. The overall lines of the car body are smooth and have a strong sense of lines. Together with the smooth roof lines and tough side lines of the car body, it creates a stable and agile overall style. At the same time, the car also uses high-tech configurations such as LED headlights and fog lights to make the whole front look more fashionable and dynamic. Generally speaking, the design of Tiggo 8 PLUS is simple, stylish and dynamic, and people can be attracted by its unique appearance at a glance.

Tiggo 8 PLUS is a medium-sized SUV with a body size of 4722*1860*1745mm, a wheelbase of 2710mm, a front track of 1582mm and a rear track of 1604 mm.. The body lines are smooth, and the side lines are simple and dynamic, showing the fashion atmosphere of Tiggo 8 PLUS. In terms of tires, the front and rear tyre size are both 235/55 R18, and the rim design is fashionable, which is more exquisite with the whole vehicle.

The interior design of Tiggo 8 PLUS is fashionable and atmospheric, focusing on comfort and practicality. The steering wheel is made of leather material, which feels comfortable and supports manual adjustment up and down and back and forth. The central control screen has a size of 12.3 inches, supports voice recognition control system, and can control functions such as multimedia, navigation, telephone, air conditioning and skylight. The seat is made of imitation leather. The main seat supports front-back adjustment, backrest adjustment and height adjustment (2-way), and the auxiliary seat also supports front-back adjustment and backrest adjustment. The second row of seats supports front and rear adjustment and backrest adjustment, and the rear seats are in the form of proportional reclining. In addition, the front row is equipped with three USB/Type-C interfaces, and the rear row is equipped with one USB/Type-C interface, which is convenient for users to charge and connect devices. These design details make the interior of the Tiggo 8 PLUS more comfortable and practical, providing a better car experience for drivers and passengers.

The Tiggo 8 PLUS is powered by a 1.6T 197 HP L4 engine with a maximum power of 145 kW and a maximum torque of 290 N m.. The engine adopts advanced turbocharging technology, which can provide excellent power performance and acceleration performance. With the 7-speed wet dual-clutch gearbox, the shift is smooth and rapid, and the driving experience is more comfortable. At the same time, the engine also has the characteristics of high efficiency and energy saving, which can bring more economical and practical driving experience to the owner. Whether it is a daily commute or a long-distance trip, the Tiggo 8 PLUS can meet the driver’s demand for power performance and fuel economy.

Tiggo 8 PLUS is an SUV model that is loved by car owners. It not only has unique charm in appearance design, but also has a good performance in performance. The owner of car home said that he likes the front face design of this car very much, which is full, exquisite and atmospheric, and the dignified and strong shape is very suitable for men to drive. From these word-of-mouth evaluations, it can be seen that the Tiggo 8 PLUS has successfully attracted the attention and love of many young car owners and has become one of the highly sought-after models in the market. I believe that in the future, Tiggo 8 PLUS will continue to carry forward its outstanding performance, bring more comfortable, safe and intelligent driving experience to car owners, and become a better SUV model.

As an important part of Shanghai Biomedical Industry Technology Functional Platform, Shanghai Jinjian Testing Co., Ltd. (hereinafter referred to as Shanghai Jinjian), a third-party cell preparation testing company invested and built by Shanghai Biomedical Science and Technology Development Center, recently received a happy report, successfully passed the audit of China National Accreditation Committee for Conformity Assessment (hereinafter referred to as CNAS) and was awarded a laboratory accreditation certificate. Prior to this, Shanghai Gold Inspection has successfully passed the on-site review by CMA Expert Committee and obtained CMA qualification certificate, which indicates that Shanghai Gold Inspection has established a quality management system and testing capability that conforms to domestic and international recognition.

In the future, Shanghai Gold Inspection will further strengthen the standardization of laboratory testing system, always take "scientific, fair, accurate and satisfactory" as the quality policy, actively empower the research and development of cell therapy, jointly promote the development of the industry, benefit patients and protect health.

About CNAS

China National Accreditation Committee for Conformity Assessment (CNAS) is the authoritative laboratory accreditation body in China, which undertakes the ISO/IEC 17025 standard accreditation of all laboratories in China. CNAS is a member of mutual recognition agreement between international laboratory accreditation cooperation (ILAC) and Asia-Pacific Accreditation Cooperation (APAC). According to the international practice, all the data provided by the ISO/IEC 17025 standard laboratories have legal effect, and the test data results issued within the CNAS accreditation scope have international authority and credibility, which can be recognized by more than 100 countries and regions around the world.

About CMA

CMA, the abbreviation of China Metrology Accreditation, is a comprehensive certification and evaluation of the testing ability and reliability of testing institutions by relevant government departments according to the provisions of People’s Republic of China (PRC) Metrology Law. CMA certification targets at product quality supervision and inspection institutions and other laboratories that provide fair data to the society. Testing institutions that have obtained the national metrological certification certificate are allowed to use CMA marks on their inspection reports. Inspection reports marked with CMA marks can be used for product quality evaluation, achievements and judicial appraisal, and have legal effect.

Download the content list of Shanghai gold inspection service

Original title: "Shanghai Biomedical Industry Technology Functional Platform Cell Detection Sub-platform has obtained CNAS Laboratory Accreditation Certificate and CMA Qualification Certification from the National Accreditation Committee! 》

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　　China’s rapidly rising new car-making companies are in the fiercest market competition, which makes them more motivated to seek rapid landing in the capital market. The latest one is Krypton, which has just been established for two years.

　　If the IPO is successful, Krypton will be the fastest start-up car company established and listed. At present, the China Securities Regulatory Commission has confirmed the filing information of Krypton’s listing outside the United States, and Krypton also started a roadshow three weeks ago to test investors’ reaction.

　　If it goes well, this IPO with a financing scale of over US$ 1 billion will become the largest IPO of China companies in the United States since Didi raised US$ 4.4 billion in mid-2021.

　　A number of investors told the interface news that there is a great possibility of successful listing.Even when the capital is the most active, it takes the shortest time to build a car.It also took four years.

　　A person close to the investor of Krypton roadshow told the interface news that Krypton has not yet negotiated with domestic and Hong Kong investment institutions, and the focus is still on overseas investors. As of the beginning of September, Krypton has held water testing meetings with some investment institutions in Singapore and Europe.

　　Judging from the preliminary negotiation results, Krypton hopes to get a valuation of $18 billion, which is equivalent to the current US stock market value of Auto, whose latest market value has reached $18.274 billion.

　　Several industry investors told Interface News that this valuation was higher than expected. For reference, the acquisition of shares of Volkswagen GroupThe latest market value after the stock price soared was $15.8 billion. In February this year, the post-investment valuation of Krypton Pre-A financing was $13 billion.

　　Considering that it is still in the early stage of intentional communication, there will still be room for downward adjustment in the offer to investors.

　　In recent years, more and more traditional automobile manufacturers in China have established brand-new electric brands, launched independent teams and new products equipped with the latest technology. They are eager to occupy the global pure electric vehicle market and pursue success in the long-term capital market.

　　Extreme krypton isIts pure electric brand is also one of the new brands of traditional automobile companies that are closest to IPO at present. At the same time, it is reported that Ai ‘an, a sub-brand of GAC, may be listed before the end of the year.

　　Krypton is likely to become another China automobile company to land in the US stock market. It has been three years since Tucki was successfully listed on the NYSE, and it is the last new China car-making force to land on the US stock market.

　　It must be admitted that at present, Krypton wants to get a market valuation equivalent to the next "Wei Xiaoli", and the difficulty coefficient doubles.The environment in which it is listed in the US stock market is completely different from the active period of the capital market, and the enthusiasm of investors for the reform of the automobile industry has gradually cooled down.

　　The craze for China companies to go public in the United States began in the 1990s, and the China electric vehicle startup "Wei Xiaoli" with Internet genes also relied on the east wind at that time.After ringing the bell, it gradually grew into China’s headCar company.

　　This close capital cooperation relationship between China and the United States changed at the end of 2020. Subject to enhanced regulatory review, extremely high inflation and risingIn the past two years, the number of Chinese stocks listed on the US stock market and the scale of fund-raising have dropped sharply.

　　The closure of the listing window in the United States has limited the financing of some start-up electric vehicle brands to some extent, but it has not prevented the China automobile industry from completing the alternation of the old and new order. At present, about one car in every three cars sold in China is a car, except for thisExcept, all the other best-selling models are China brands.

　　The new force of making cars is no longer the only protagonist in the automobile market. Traditional automobile manufacturers in China have hatched brand-new electric brands one after another, and participated in the competition with the mentality and urgency of start-up companies and the talent structure similar to that of technology companies.

　　These new energy sub-brands also hope to win the favor of investors. This can not only ensure that it has sufficient funds to cope with the subsequent market competition, but also reduce the cost burden of the parent company in the transformation of new energy.

　　After the financing fever of electric vehicle start-ups peaked in 2021, the Federal Reserve continued to raise interest rates to fight inflation in 2022, and the borrowing cost rose sharply. Wall StreetIssuance, bond financing and corporate merger have all slowed down to almost exhaustion.

　　Although the rising cost of capital is also impacting speculative enterprises in other fields, capital-intensive electric vehicle startups have been hit harder.

　　The cost of establishing a new automobile manufacturing enterprise is high in the early stage, and it will take several years to make a profit. Investors are willing to pay a premium for potential high returns in the era of hot money, but those days are gone forever.

　　Investment bankers, lawyers and investors believe that although there have been signs of recovery this year and the market has gradually rebounded, it is unlikely that the US IPO market will return to the level of 2020 and 2021. Start-ups need to re-adapt to the new investor mentality, that is, pay attention to the potential of start-ups to achieve profitability, rather than the ability to achieve rapid growth.

　　Gui Lingfeng, director of Kearney Consulting, told Interface News that the US capital market still has reservations about emerging projects such as China Stock Exchange, including Krypton, and vehicle manufacturers that only provide pure electric vehicles.

　　"The layout of Krypton in Europe is not easy, especially in German-speaking areas. The core is to enhance the sense of existence in front of overseas investors as soon as possible. From this perspective, they themselves realize that overseas investors are more conservative about their own business models, products and prospects. "

　　Judging from the valuation model, Krypton is still regarded by investors as a technology-based enterprise, not a traditional automobile manufacturer.An industry insider who asked for anonymity pointed out in an interview with Interface News that the current valuation of krypton in the industry is based on 2 to 3 times the sales rate.

　　"From the perspective of open market information, the sales rate of 2 to 3 times has actually been placed in the’ first echelon’, and the valuation prospects are more promising." After the extrusion of the high valuation bubble, the marketing rate of "Wei Xiaoli" has also dropped from the high level of more than 20 times in the past to 2 to 4 times.

　　In contrast, the median sales-to-sales ratio of auto companies listed in the US stock market is 0.81. Traditional automobile manufacturers Toyota, Honda, Stellantis and Krypton’s parent company all have sales rates below 1 times.

　　Market-to-sales ratio (PS) is often used to measure the valuation of unprofitable high-growth start-ups, which refers to how much investors are willing to pay for the company’s revenue of one yuan.

　　For the unprofitable extreme krypton and new car-making forces, the core of investors’ evaluation of market value is not the income from car sales, but largely depends on the future software charges with higher marginal benefits, technology output and imaginative autonomous driving market prospects.

　　The particularity of Krypton lies in that it is a China electric vehicle brand that is separated from the traditional automobile company and seeks independent listing.Although the capital market prefers completely independent new brands without burdens, relying on it, Krypton will amortize the platform R&D investment and capital expenditure together with other Geely brands. This is an extremely advantageous advantage, or let the polar krypton present.The data is optimistic.

　　It is worth noting that Geely Group has the largest number of sub-brands in the world.

　　"Investors will look at it rationally, and whether the R&D and supply and procurement costs of extreme krypton can be reflected in the gross profit of the financial report through the scale advantage of Geely Automobile.Statistically. "

　　Gui Lingfeng told the interface news, including how exclusive the vast architecture of SEA can be, and the strategic investors.How much support is given to Krypton will affect the final valuation of Krypton.

　　If Krypton chooses to postpone its listing for one to two years, it will be more likely to obtain a larger financing amount and valuation.The above-mentioned insiders believe that as the Fed starts to cut interest rates again in the next 1-2 years, it will drive the secondary market to increase its enthusiasm. From the market fundamentals, the volatility of the US stock market declined, inflation eased, and investors began to speculate again.

　　Considering its own financial situation and subsequent development, Krypton hopes to seize the market recovery period as soon as possible and rebound with the market trend.In the first half of this year, the net loss of krypton reached 809 million yuan, which continued to expand compared with the loss of 759 million yuan in the same period of last year. From the construction of offline channels to the completion of the cockpit and the short board of intelligent driving, it is necessary to continue to invest money.

　　Including from within Geely Group, there is a growing demand for Krypton’s self-financing and independence. Due to the pressure on profitability in the early stage of new energy transformation and the related investment in the start-up business of extremely high-end smart electric vehicles, global rating agenciesandThe credit outlook of Geely Holding Company and Geely Automobile has been adjusted from stable to negative.

　　During the quiet period of the capital market, many start-ups were forced to do things that seemed unimaginable two years ago: continue to reduce costs and increase efficiency, with profitability as the core benchmark. Some start-ups that failed to get external financing support in time, with the passage of time, their cash reserves are decreasing day by day, and eventually they will go bankrupt or be acquired.

　　Compared with the competition for customers, automobile manufacturing is more a competition for capital, especially in the initial stage.Compared with other traditional automobile companies’ sub-brands, Krypton is one of the few companies that have the mature conditions for listing.

　　At present, Krypton has initially taken shape. Last year, the annual sales volume of 70,000 single-model vehicles was enough to tell the next story to the capital market. the year of 2020At the time of listing, the annual delivery volume was 32,600 vehicles.

　　Another factor that is easily overlooked is that Geely Automobile, the parent company, may be the most adept at capital operation in China, and its experience in dealing with foreign investment institutions for many years has laid the foundation for the listing of US stocks today. Krypton considered Hong Kong as the first listing place, but finally chose new york, which also reflected its confidence and ambition-hoping to get a higher valuation in the world’s largest capital market.

　　In 2010, Geely Automobile succeeded fromThe acquisition of Volvo in the hands staged a classic of "snake swallowing elephant" in the history of automobiles.The case also made Geely Automobile go to the world. After that, the investment portfolio of Li Shufu, chairman of Geely Holding Group, also includes a part of the equity of aston martin, a sports car brand, and a dominant interest in electric vehicle start-up brands such as Polar Star and Lotus Technology.

　　Before the successful listing of Krypton, Li Shufu had been listed for several subsidiaries in the past two years. Volvo in Stockholm, Sweden in 2021The exchange made a public offering, followed by Polar Star and Yijiatong. Lotus Technology also reported this year that it will be listed on the US stock market through SPAC.

　　The investment institutions involved in the above-mentioned listing actions are very likely to appear in the extremely kryptonian investor list. Thanks to the close contact between the parent company and global investment institutions, Krypton at least does not need to introduce where he comes from when negotiating with foreign investors.

　　Some people commented to the interface news that Geely Automobile will not make an uncertain listing plan. Except for the listing of ants in 2021, Geely Automobile withdrew its listing in science and technology innovation board, and all other listing targets were successfully achieved.

　　Investors’ concern about Krypton is how to achieve the goal of selling 650,000 vehicles in 2025 while ensuring their independence.In investment, platform sharing andandIn terms of the supply of scarce parts, there will inevitably be conflicts of interest between Krypton and other high-end electric vehicle brands under Geely.

　　Extreme Krypton, Volvo, Polar Star, Lotus Technology and Geely andThe jointly launched Extreme Vietnam is striving for the same customers, and some of the models they developed are based on the common vast SEA architecture, and even some models are produced in parallel.

　　The Wall Street Journal quoted investor analysis as saying that Geely Automobile’s listing of its subsidiary, rather than the holding company itself, may make the governance challenge of brand competition more difficult: any hint that Li Shufu prefers a subsidiary is a minority.Will be very important for everyone.

CCTV News:In recent years, with the deepening of the concept of green development, the competition around the new energy industry is also intensifying, as the heart of new energy vehicles — — The importance of power battery is self-evident. Just recently, the share price of Contemporary Amperex Technology Co., Limited, a power battery company, has been rising continuously, with a total market value exceeding 1.3 trillion yuan in one fell swoop. Behind the enthusiastic performance of the capital market, the problem of "battery shortage" in the new energy automobile industry is highlighted.

Not long ago, the media reported that He Xiaopeng, CEO of Xpeng Motors, personally stayed in Contemporary Amperex Technology Co., Limited for a week in order to get the battery from Contemporary Amperex Technology Co., Limited. Zeng Yuqun, the chairman of Contemporary Amperex Technology Co., Limited, said at the recent shareholders’ meeting that he couldn’t stand the recent urging of customers. Behind this, a "battery shortage" is quietly coming.

Demand exceeds supply, and major power battery manufacturers are operating at full capacity.

In order to meet the needs of car companies, major power battery companies have also started their horsepower. Ganfeng Lithium Industry is a lithium battery manufacturer in Xinyu City, Jiangxi Province, supplying many new energy vehicles such as Tesla Model3 and BYD Han.

Huang Jingping, Director of Quality Department of Yifeng Lithium Battery Factory:Since the beginning of the year, we have basically not stopped production. In a month, we are basically producing at full capacity for 28 days.

Ensure that battery supply car companies are "holding their thighs"

Faced with the shortage of batteries, car companies dare not neglect, and hold the "thighs" of power battery manufacturers in advance. In early June this year, Great Wall Motor signed a ten-year strategic cooperation framework agreement with Contemporary Amperex Technology Co., Limited for power batteries.

Head of Great Wall Motor Investor Hotline:The shortage of battery supply is a common problem facing the industry at present, and we should also make the layout in advance. The main thing is to ensure a battery supply from Contemporary Amperex Technology Co., Limited to the Great Wall.

Tesla CEO Musk has repeatedly expressed his concern about the shortage of battery supply, bluntly saying how much the supplier gives and how much Tesla will buy.

Elon &bull, CEO of Tesla; Musk:The supply of power batteries is more or less, which restricts the development of new energy automobile industry at present. Tesla has made it clear to major battery suppliers that we will do our best to purchase the batteries produced by Contemporary Amperex Technology Co., Limited, Panasonic and LG Chem.

On the evening of June 28th, Contemporary Amperex Technology Co., Limited announced that the company had signed an agreement with Tesla to supply lithium-ion power battery products to Tesla in the next four years.

Zhang Xiang, a researcher at north china university of technology Automotive Industry Innovation Research Center:The phenomenon of battery shortage has always existed in the industry. Car companies such as Volkswagen and Audi have also been forced to suspend the production of some models because of lack of batteries. For the development of global new energy automobile industry, the problem of battery supply is like a "sword of Damocles" hanging over the head.

SNEResearch, a global emerging energy market research organization, predicts that by 2023, the global demand for power batteries for electric vehicles will reach 406 GWH, while the supply of power batteries is expected to be 335 GWH, with a gap of about 18%. By 2025, this gap will expand to about 40%.

　　When it comes to China’s own brand car companies, BYD can definitely occupy a place. In the new energy vehicle market, BYD Han is undoubtedly one of the models that are currently concerned. As the flagship model of the brand, Han EV has won market recognition by virtue of its superior performance and excellent endurance, and as a plug-in hybrid model of its first milk compatriot — Han DM was also listed at the same time.

　　In fact, in the domestic market, BYD plug-in hybrid models have been sought after by consumers with the advantages of "short-distance electricity consumption and long-distance oil consumption". According to statistics, the sales volume of plug-in hybrid models in China market in 2019 totaled 204,200. As the flagship model of BYD plug-in hybrid, Han DM appeared strongly at this time. Can it stir up the new energy vehicle market again? Recently, the reporter tested this model.

　　At present, Han DM is selling two models, namely, the luxury model with four-wheel drive performance, with a subsidized price of 219,800 yuan, and the distinguished model with four-wheel drive performance, with a subsidized price of 239,800 yuan. The car is positioned as a medium and large luxury car, and it is also BYD’s first production car equipped with super hybrid DM-p technology. The model tested by this reporter is a four-wheel drive performance version.

　　In terms of appearance, Han DM inherits the design language of BYD family Dragon Face, which is different from the fully enclosed air intake grille of Han EV. Han DM adopts a hexagonal air intake grille with a large mouth, which makes the front face look more aggressive and recognizable.

　　In terms of size, the length, width and height of Han DM are 4960/1910/1495mm and the wheelbase is 2920mm respectively. The lines of the whole vehicle are simple and smooth, highlighting the simple and elegant temperament, which also highlights its extravagance as a flagship model.

　　When you get into the car, the 15.6-inch large screen on the center console is definitely an eye-catching highlight, and the interior style full of traditional elements of China also creates a strong elegant luxury. In terms of interior materials, Han DM has also made great efforts. Nappa leather package with white cork veneer and careful attention to details highlight the exquisiteness and sophistication that Han DM should have as a flagship model.

　　It is understood that Han DM is BYD’s first plug-in hybrid production car equipped with hybrid DM-p technology, which is optimized and upgraded on the basis of DM 3.0, in which the letter P means powerful and strong, and from its 4.7-second 100-kilometer acceleration, it is enough to match the "strong" strength.

　　The system consists of a 2.0T all-aluminum engine and a high-voltage, high-speed and high-efficiency driving motor. The 6-speed wet powershift has a maximum power of 321kW and a maximum torque of 650N&bull. m。 In addition, Han DM is equipped with a power battery with a capacity of 15.2kWh, and the cruising range of NEDC in pure electric mode is 81km.

　　Calm and smooth flagship luxury car should have the gas field.

　　The first feeling of driving Han DM is that it is very calm, which is in line with its gas field as a flagship luxury car. The driving experience on urban roads can also be summarized by the word "smooth". In terms of chassis, Han DM adopts the combination of front McPherson independent suspension and rear multi-link independent suspension. When the road surface is slightly bumpy, Han DM can easily resolve the vibration, and the vibration filtering is relatively soft, which is almost imperceptible to the front and rear passengers in the car. It is very suitable for daily use, and the whole process makes people feel very comfortable.

　　In terms of power, Han DM provides five power modes, including pure electricity, parallel connection, series connection, high speed and energy recovery. EV pure electric mode is perfect for daily commuting in urban road conditions, which is very light to drive and fast to start and accelerate at medium and low speeds. When the battery is low, the system will automatically switch to HEV mode, and the engine will provide the main power and charge the battery in reverse.

　　In HEV mode, Han DM showed a rapid performance of 4.7 seconds. Under the dual drive of motor and engine, it can feel its powerful power output whether starting or overtaking. In the high-speed section during the test drive, this excellent high-speed sports characteristic was brought into full play.

　　In addition, what impressed the reporter was that in this mode, every intervention of the engine can be "smooth and silent", and the switching is very smooth, which makes people feel no jitter, and the whole process can be described as "smooth".

　　The five power modes of Han DM all adopt intelligent switching, without manual control by the driver, and the vehicle will automatically switch according to the vehicle demand in each working condition and scene, thus ensuring the optimization of power and energy consumption.

　　In terms of handling, the steering power of Han DM is divided into standard and sport. In the standard mode, the reporter’s personal feeling is a little heavy, and girls need to adapt to it when driving, but this is also in line with the stability of its steering texture as a flagship model.

　　In terms of quietness, the official data of Han DM show that when the speed is 120km/h, the noise value in Han DM car is only 63.5 decibels. This has also been fully proved during the test drive. When the vehicle travels to 100-120km/h on the expressway, the passengers in the vehicle do not need to raise the tone deliberately, and the sound insulation effect is ideal.

　　Comprehensive intelligent configuration brings a rich car experience.

　　In addition to bringing quiet feeling to the interior space, Han DM is also equipped with a series of intelligent configurations. In addition to the rotating 15.6-inch screen mentioned above, Han DM is also equipped with DiPilot intelligent driving assistance system, which can realize L2.5-level automatic driving assistance, including full-speed adaptive cruise, curve speed control system, front collision warning system, automatic emergency braking system, pedestrian identification/protection system, emergency braking assistance system and lane departure warning system. Combined with the software and hardware system of DiLink 3.0, the interaction between people and vehicles is realized, which brings more convenient and intelligent operation and richer car experience.

　　In addition, in terms of active safety, Han DM is equipped with 15 radars, 6 cameras, 3D panoramic transparent image system, and has the functions of speed sensing automatic locking and active tire pressure detection, so as to ensure the safety of people in the car at all times during driving.

　　In the post-epidemic period, in order to meet consumers’ higher requirements for in-vehicle air disinfection, Han DM is equipped with CN95 filter element with remote high-temperature disinfection and sterilization mode, so that drivers can fully disinfect the in-vehicle air before getting on the bus, filter pollutant particles adsorbed by viruses in advance, and reduce air hazards when using the car.

　　In addition, it is worth mentioning that for female drivers, Han DM also thoughtfully adopted Fuyao’s "Sunscreen Black Umbrella" with silver-plated film interlayer to prevent three safety car windows, and the ultraviolet isolation rate reached over 99%, so that women don’t have to worry about sun protection while driving.

　　Editor’s summary:

　　It is undeniable that the price of more than 200,000 yuan is not cheap for self-owned brand models, but if it has many advantages such as high performance, high configuration and low fuel consumption at the same time, and the price/performance ratio exceeds the level of its peers, the reporter thinks that BYD Han DM is indeed considerable. No matter its acceleration ability, chassis quality or all-round intelligent configuration, this flagship model can meet the daily use of families. In the domestic mixed market, Han DM can be regarded as a model worthy of starting.　

　　On May 20th, the 2021 China International Intelligent Communication Forum, with the theme of "Intelligent Communication in the New Era", hosted by the Central Radio and Television General Station and the People’s Government of Jiangsu Province, kicked off in Wuxi, Jiangsu. Vice Minister Publicity Department of the Communist Party of China, Director and Editor-in-Chief of the Central Radio and Television General Station, Shen Haixiong, Deputy Secretary of jiangsu provincial party committee and Governor Wu Zhenglong attended the opening ceremony of the forum and delivered speeches. Huang Qin, secretary of Wuxi Municipal Party Committee, delivered a speech at the opening ceremony, and Du Xiaogang, deputy secretary of Wuxi Municipal Party Committee and mayor, delivered a keynote speech. A number of industry experts and scholars, entrepreneurs and representatives of Chinese and foreign media gathered in Wuxi to talk about the new future of intelligent communication. Zhang Wenlin, President of Huawei’s Strategy Department, attended the main forum and delivered a keynote speech entitled "Digital Technology Accelerating the Transformation and Upgrading of Media Industry".

　　Zhang Wenlin, President of Huawei’s Strategy Department, delivered a keynote speech on "Digital Technology Accelerating the Transformation and Upgrading of Media Industry" in the main forum.

　　First, the era of ultra-high-definition video has arrived, and it is accelerating towards 4K/8K and richer experiences.

　　On March 1, 2019, the Ministry of Industry and Information Technology, the State Administration of Radio and Television and the Central Radio and Television General Station jointly issued the Action Plan for the Development of Ultra HD Video Industry (2019— 2022). The overall goal of the action plan is to vigorously promote the development of ultra-high-definition video industry and its application in related fields in accordance with the overall technical route of "4K first and 8K second". In September, 2020, HDRVivid, the key technical standard of ultra-high definition video industry in China, was officially announced. In the Spring Festival Evening of 2021, the world’s first 8K ultra-high-definition TV live screen was fresh in memory. The era of ultra-high definition is coming. The penetration rate of family 4K TV in China has exceeded 70%, and the number of families with 4K receiving ability has reached 200 million.

　　Technological changes have driven the development of the industry, and the requirements for efficiency, quality and computing power in film and television production have been greatly improved. Driven by the demand for accelerated remote collaboration in the epidemic, it is accelerating the overall cloud. Taking film and television works as an example, from Avatar in 2009 to Alita in 2019, the number of special effects shots doubled, and the requirements for calculation and storage increased by more than four times; There are also super variety shows, the number of shots is increased by 10 times, the quality is required to start at 4K, the production time is required to be shortened, and the parallel computing is required to be improved by 10 times. Starting from supporting the efficient production of content, AI will completely change the future creation and production mode, from the production end to the consumption end. There are a lot of pain points that need to be solved by AI intelligence in the whole process of current content production, and the changes in the future film and television industry need innovative technical support.

　　Second, the ultra-high-definition industry will be scaled up to promote technological innovation and industrial transformation.

　　Throughout the 14 th Five-Year Plan, a new round of scientific and technological revolution and industrial transformation is accelerating, and the deep integration of virtual reality technology and digital technologies such as the Internet, big data, artificial intelligence and 5G is having a profound and extensive impact on the economic and social development process. In recent years, the policies and plans of the General Administration of Radio and Television and the Film Bureau have clearly put forward the requirements for technology and industrial development, and the core points to four aspects: open innovation, deepening development, all-round promotion and industrial upgrading.

　　Huawei is deeply involved in video media technology and continues to innovate: In the past 25 years, from multimedia communication to video products serving radio and television/operators, it has gradually built the video development capability of the whole process and industry, and through in-depth and comprehensive research on audio and video basic technologies, it has been actively contributing to and promoting the formulation of open and innovative industrial standards and international standards with innovative technologies, and promoting industrial upgrading.

　　The key basic technology of ultra-high-definition video is firstly HDR. Since the release of the HDR standard by the Ultra-high-definition Alliance, the HDRVivid industry has become increasingly mature: commercial products in all sectors of the industry have been fully launched, and all mainstream manufacturers in all sectors will launch products and contents supporting this technical standard during the year, greatly enhancing the visual experience of consumers; Then there is DRM, the key guarantee technology of ultra-high-definition industry: multilateral enterprises in the industrial chain jointly build a trust center DTA, creating an open standard, transparent and credible service model for global multilateral cooperation; Domestic and foreign manufacturers have participated in it, and the ecosystem has become increasingly mature, escorting the security of ultra-high-definition content.

　　At CCTV main station ‘ 5G+4K/8K+AI’ Driven by the strategy, the whole industry is accelerating the comprehensive technological upgrading and transformation such as IP and cloud. The ultra-high-definition video production and broadcasting platform built by CCTV will form an ultra-high-definition program production capacity with an annual output of 10,000 hours (including new media and TV terminals), which will greatly promote the large-scale application of ultra-high-definition content, and then promote new business models such as live broadcast of ultra-high-definition TV theaters, support unified distribution for various end users, and accelerate the development of industrial integration.

　　Three, industrial change to stimulate technological breakthroughs, business innovation chain reaction

　　With the advent of the 5G era, the audio and video industry will realize digitalization, networking and intelligent upgrade. The access of 5G technology will bring new changes to film and television shooting. Media shooting can be made directly on the cloud. Since the National Day military parade of CCTV in 2019, the technology of 5G back transmission after shooting has taken the lead. At present, the technology has gradually matured. Huawei can provide more than 500M of stable bandwidth through 5G super uplink capability, and at the same time, it can provide 1G uplink capability next year, which can be widely used in all kinds of media shooting and live event scenes. By shooting the production scheme on the cloud through live broadcast, the cost of single live broadcast can be reduced by 60%. At the same time, because the live shooting brought by 5G jumps into the cloud, virtual shooting will redefine the shooting mode: by constructing a three-dimensional digital twin space of film and television content, the background of the calculated content can be combined with the physical image of the real shot, which will greatly improve the manufacturing efficiency in the early and late shooting. AI drives motion capture/voice/digital twins/light/spatial positioning and other functions to comprehensively improve the efficiency and quality of film and television content creation.

　　The key to upgrading the 4K/8K content production and broadcasting is IP transformation. The media matrix will lead the IP transformation of TV station production and broadcasting, and support 2000 channels of 4K/8K content production and broadcasting in the traditional SDI mode, which requires 32 cabinets and 4 tons of heavy copper cable. The MediaFabric jointly innovated by Huawei and CCTV can complete the same task with two cabinets and about 100 kilograms of optical fiber, and support flexibility and scalability, and support future-oriented evolution.

　　The application of technologies such as 5G, IP, cloud and AI in the process of ultra-high definition has contributed to the chemical reaction of business innovation. For example, the free viewing angle in the ultra-high-definition field is becoming a bright spot and hot spot in the industry. The Spring Festival Evening "Heroes of Heaven and Earth" has a high-quality image quality and a full-time 4K free viewing angle, bringing a new viewing experience and rich application scenarios.

　　Fourth, cloud-based technologies and services have brought about changes in production, processing and distribution models.

　　There will be three revolutionary services on Huawei Cloud:First, digital content is fully produced on the cloud, and various tools such as modeling interaction are efficiently scheduled and operated on the cloud through large-scale flexible computing power; Huawei and its eco-partners are steadily advancing the innovation of cloud production process services, which were officially released together with their partners at the Shanghai Film Festival in June this year. The second is the production on the 4K variety cloud. Based on the production practice of "Sister Riding the Wind and Waves", Huawei Cloud can realize the simultaneous editing and processing of hundreds of video streams through mature technologies such as real-time processing of proxy files and original files, which greatly accelerates the production efficiency in the later stage of variety. Third, making real-time generation services on the digital people cloud, which will produce film-and-television digital people with anthropomorphic characteristics and real digital twin figures, will be applied to the field of TV variety for the first time, and more innovative scenes such as lifelike digital twin program hosts will greatly enrich the content creation mode. There will be a famous host’s digital twin in the year, so please look forward to it.

　　The mature services on Huawei Cloud are also constantly innovating and promoting the development of ultra-HD industry;Intelligent repair function, with accurate AI algorithm to help high-quality, efficient content repair and quality improvement, while improving video quality, enhance users’ willingness to watch. More than 500 films and videos have been restored.

　　Explore a new mode of publishing on the cloud;Support the film distribution field to quickly enter the digital service era from the hard disk mailing era. In the field of distribution, there are still many difficult problems in the distribution of the film industry. At present, the distribution for urban cinemas still adopts the mode of hard disk delivery, which is high in cost, easy to damage, low in security and unable to be flexibly scheduled. The cloud service based on timely error correction and security guarantee of Huawei Cloud greatly improves the flexibility, timeliness and security of film distribution.

　　5. New market space: integrating innovation and providing the ultimate experience for more users in a timely manner.

　　The second live mode is about to provide services in a normal and large scale. It is expected to provide users with more and better enjoyment in cinemas, theaters and various venues that can provide the ultimate experience of film and television content.

　　The new home theater will create the second largest cinema market. Through revolutionary experience upgrading, convenient and flexible installation and civilian price, it provides a brand-new video business experience for home users. The AiMax business operation practice of Huawei video and smart screen proves that high-quality home theater experience will stimulate three times the viewing volume, increase the willingness to pay by two times, and incite huge commercial value.

　　Generally speaking, under the general trend of the accelerated development of ultra-high-definition industry, various technologies have been iteratively developed, which has spawned various business innovations and business model innovations, and constantly opened up new markets. This will promote the chain reaction of innovation in all aspects of the industry, which requires the joint efforts of the entire industrial ecological partners and the government to provide necessary conditions and convenience for the cluster development of the industry. In this process, Huawei will focus on technological innovation, join hands with partners, actively promote the development of ultra-high-definition technology and industry, and create full-process technological innovation with the support value of 5G, IP, cloud and AI to help the digital transformation and industrial upgrading of the film and television industry in the ultra-high-definition era.

On the afternoon of September 26th, Weibo, the official of Hua Xizi, wrote, "I, Hua Xizi, 6 and a half years old, have a dream to be a high-end brand based on the local market and going global."

Text with pictures:

A good attitude determines Huaxizi’s life.

01

Hua Xizi’s "Crazy Literature" looks silly to many netizens.

Subsequently, @ 京京京京京京京京京京京京京京京京京京京京京京京京201

One of them wrote: "China brand, each generation has its mission! My generation is going to fight in the international market with high-end potential! It doesn’t matter if I am ridiculed or ridiculed. I have been neighbors with LV and Gucci by the West Lake, and I will be opposite Chanel in Isetan, Japan’s top department store, and then I will go to France, Dubai and the United States. Wait for me. "

In response to the price issue, @ 京京京京京京京京京京 commented: "Does anyone really take grams to measure the value of eyebrow pencil? When people went to the stationery store to buy pencils when they were young, between 2B pencils and mechanical pencil, did you finally buy mechanical pencil because the refill was heavy? But why does 2B pencil cost only a few cents, while mechanical pencil costs several dollars? Why is this? Did you ever think about this question when you were young? No, you won’t. "

Business newspaper jun is not exaggerating the facts.

It is indeed a "high-density" brush screen follow-up review. ……

If there are too many, I won’t list them one by one.

In a word, after some operation.

It takes a long time for n hot searches.

↓↓↓

But after the release,

Hua Xizi’s comment area overturned,

Some netizens directly said that it was "crazy literature".

Others pointed to Hua Xizi’s concept of stealing.

Most netizens said that they couldn’t understand this wave of operation.

Playing the fool?

Some netizens were puzzled by Hua Xizi’s remarks in the comment area, saying, "It’s better for me to do this operation." @ 京京京京京京京京京京京京京京: You can go to a recruitment platform to see if there is a position suitable for you.

Some netizens discovered the "unusual" mental state of Hua Xizi Xiaobian, and @ Hua Xizi Florasis responded: "How can people not be crazy, just hold on?"

Subsequently, these remarks also boarded the hot search.

02

The whole story of Hua Xizi’s eyebrow pencil incident

A few days ago, when Li Jiaqi, the anchor of Taobao, introduced a Huaxizi eyebrow pencil in 79 yuan during a live broadcast, some netizens left a message saying that it was getting more and more expensive. As a result, Li Jiaqi himself directly "opened the door" to consumers, and related remarks caused extensive discussion on the Internet.

On September 19th, Hua Xizi published a "belated" open letter in the official Weibo, giving a positive response and apologizing for the first time. However, this open letter is considered "flashy" by many people. Some netizens said, "Having said so much, I feel as if I haven’t said a word."

On September 20, according to Zhongxin Jingwei, it was learned from people familiar with the matter that the open letter was not written by the company’s public relations department, and employees of the public relations department had voluntarily resigned. It is also known that there are still several employees in Huaxizi Public Relations Department, but they also tend to leave or have decided to leave.

According to beijing business today news, in the direct employment of BOSS, Hua Xizi newly released the recruitment notices of the person in charge of scientific communication research and the person in charge of media planting grass within five days, all of whom are responsible for brand promotion and other work. The former salary is 20-35K, with 14 salaries, and the annual salary is as high as 490,000 yuan; The latter’s salary is 23-40K, 14 salaries, and the annual salary is as high as 560,000 yuan.

It is worth mentioning that the continuous public opinion directly affects the sales of Hua Xizi.

According to the data of the e-commerce platform, before September 10, the sales of the official flagship store of Huaxizi was between 1 million and 2.5 million yuan; After September 11th, the sales of official flagship store of Huaxi Zi fell to 75,000-100,000 yuan, a drop of over 90%.

According to the data of cicada mother, in August this year, under the category of beauty and skin care, the sales of Huaxizi brand ranked fourth, second only to Kans, L ‘Oreal and Polaiya, and the sales in August exceeded 100 million yuan. However, the latest data show that since September this year, before September 11th, the daily sales of Hua Xizi in Tik Tok were basically more than 2.5 million yuan, and the daily sales on September 7th even exceeded 10 million yuan. However, after Li Jiaqi’s inappropriate remarks, from September 11th to 18th, Hua Xizi’s sales in Tik Tok dropped sharply, and the single-day sales did not exceed 1 million yuan.

Source Reading Creation/Shenzhen Business Daily Comprehensive Self-Flower Xizi Official Weibo, Zhongxin Jingwei, beijing business today, Securities Times, etc.

Editor Xin Jiayi

Original title: "Screen hot search! Hua Xizi is "crazy"? The comment area exploded … "

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