On May 29th, Chery Automobile announced that TIGGO Tiggo 9 will be listed globally on May 30th.

IT House obtained from the official that the length, width and height of Tiggo 9 are 4820×1930×1699mm respectively, and the wheelbase is 2820mm；; Equipped with height-adjustable electric LED headlights, two-color suspended roof, hidden door handle and penetrating taillights at the tail.

The new car is equipped with a 24.6-inch curved screen, a 50-inch AR-HUD, 14 speakers, a C-PURE Chery net cubic green cockpit, NAPA textured seats, 84 stepless adjustment of leg rest and 123 adjustable backrest. Equipped with L2.9 intelligent driving assistance system, it has 21 basic ADAS functions and 11 advanced intelligent driving functions, and supports automatic adjustment of cruising speed and automatic parking service.

Tiggo 9 is equipped with Kunpeng Power 400T+7DCT/Aisin 8AT power combination, with the maximum power of 192kW and the maximum torque of 400N?m, and the fuel consumption of WLTC under comprehensive working conditions is 7.5L.

　　With the rapid development of electric vehicles, a large number of power batteries began to retire. How to recycle these batteries to reduce environmental pollution has become an urgent problem facing all countries. At the same time, with the increasing shortage of raw materials such as metals needed to produce power batteries, many large automobile manufacturers and start-ups are also paying close attention to the layout, hoping that the recycling of power batteries can become an effective way to cope with the supply shortage, and all parties hope that related industries can accelerate their development.

　　The capacity of power batteries has expanded rapidly.

　　With the rapid growth of electric vehicle sales and the increasing pressure on automobile manufacturers to change from fuel vehicles to electric vehicles, many countries and regions around the world are accelerating the layout of power battery production capacity.

　　At present, the United States is planning to convert most American-made cars into electric vehicles by 2030, and completely eliminate fuel vehicles by 2040. According to a report by the European environmental protection group Transport and Environment Organization, if the EU introduces stricter greenhouse gas emission regulation policies and provides sufficient support for the construction of charging piles, all new car sales in Europe will be converted into electric vehicles by 2035.

　　According to the data of MarketsandMarkets, the demand for lithium batteries has increased rapidly in the past five years. In 2025, the related market size is expected to increase from 44.2 billion US dollars in 2020 to 94.4 billion US dollars, and the development of electric vehicles will be the main driving force.

　　European governments are now stepping up efforts to support the development of power battery projects to ensure that they can still maintain their dominant position in the field of automobile manufacturing in the future. According to Agence France-Presse, according to the data of the Transportation and Environment Organization, Europe is currently planning to build 38 new super battery factories, with an annual production capacity of 1,000 GWh and an investment of 40 billion euros (about 48 billion US dollars). The planned production capacity will be realized from 2029 to 2030.

　　Many large automobile manufacturers are also increasing their investment in power batteries. According to Agence France-Presse, Volkswagen has recently invested 2.3 billion euros in Swedish startup Northvolt, and plans to build five other power battery factories. The new automobile giant Stratis is currently building two power battery factories. Tesla, an American electric vehicle manufacturer, also plans to build a new power battery super factory in Berlin. It is estimated that the production capacity will reach 250 GWh before 2030.

　　The supply of raw materials may be short.

　　A large number of power battery factories will put forward higher requirements for the supply of raw materials such as metals, and automobile manufacturers must try their best to ensure the supply of raw materials necessary for the production of batteries. It is understood that power batteries account for most of the cost of electric vehicles, while major metals such as lithium, nickel and cobalt account for most of the cost of power batteries. The European Commission predicts that by 2030, the demand for lithium will increase by 18% and the demand for cobalt will increase fivefold.

　　Considering the sharp increase in demand, some international organizations have been warning that related mineral raw materials will face shortages in the future. The International Energy Agency said recently that governments need to ensure the supply of key mineral raw materials needed for clean energy technology, otherwise they may face supply bottlenecks and damage the development of electric vehicles, wind power generation and other projects. According to the report of the International Energy Agency, clean energy requires many kinds of raw materials, from lithium, nickel, cobalt, manganese and graphite to rare earth elements for the production of electric vehicle engines and wind turbines, and each mineral raw material faces different problems. According to the International Energy Agency, in general, the demand for key mineral raw materials in the energy sector will increase sixfold before 2040, and the increasing global response to climate change is increasingly disproportionate to the supply of key mineral raw materials.

　　The report of the International Energy Agency suggests that national policy makers should take actions to ensure the stable supply of key mineral raw materials and set long-term emission reduction targets. The agency also suggested that governments should promote the development of new technologies and invest more in recycling areas to alleviate the main supply pressure.

　　The White House recently made it clear that we must work with our allies to ensure the supply of raw materials such as metals needed for the production of electric vehicles, and environmental protection and other factors should also be taken into account when dealing with them at home. According to Reuters, relevant measures include expanding investment in electric vehicle metal projects through the United States International Development Finance Corporation and taking new measures to support the supply from battery recycling. The Biden administration will also set up a working group to determine where minerals used in power batteries can be produced and processed. The US Department of Energy has been approved to invest $17 billion through the "Advanced Technology Vehicle Production Loan Project" to support related projects, which will focus on battery manufacturer financing, key mineral recovery and treatment. According to the report, ensuring the supply of raw materials for power batteries such as copper and lithium is one of the main obstacles that Biden’s huge electric vehicle development plan is currently encountering. At present, mining projects in the United States are facing extensive regulatory obstacles and environmental resistance.

　　Maros Shevcovic, Vice President of the European Commission, said in March that Europe should strive to achieve strategic independence in the production of power batteries, hoping that Europe can achieve self-sufficiency by 2025. According to Agence France-Presse, a new generation of power battery technology is being developed in Europe, hoping to reduce the dependence on lithium-ion battery technology. In January this year, the European Commission has invested 2.9 billion euros to support related research and development. Europe also hopes to build a more environmentally friendly battery factory, and EU officials are currently formulating relevant standards to regulate the extraction of battery raw materials and how to recycle used batteries.

　　However, Oliver Montick, an analyst at Fitch Consulting, believes that Europe may not establish a "complete closed-loop supply chain covering the extraction, refining, processing and production of most battery raw materials in Europe" until 2040. Montick said that although Germany and the Czech Republic have sustainable lithium metal reserves, the EU should still obtain supplies from reliable partners to ensure supply security.

　　Battery recycling needs to be accelerated.

　　Power battery is considered to be one of the key factors that determine the mileage and performance of electric vehicles. However, with the increase of service life, its performance will obviously decline, the required charging time will be extended and the mileage will be shortened. Some insiders said that the recommended service life of power batteries is generally 5 to 10 years. As a large number of electric vehicles have been put into use, the number of power batteries that need to be replaced will soar rapidly in the near future, and the demand for environmental protection and resource reuse will increase rapidly.

　　Some experts said that some power batteries that can still be used can be used in other scenes with reduced requirements, such as energy storage systems (ESS). For power batteries that can’t be used any more, we can consider recycling them and reuse the resources such as metal elements. At present, the metals such as lithium, cobalt and nickel needed for mining and processing electric vehicles often need to span several continents, and the transportation distance often exceeds 2,000 kilometers. Therefore, recycling and utilizing the raw materials in waste batteries is a more efficient and sustainable way, which can effectively reduce the burden in the fields of mining new mines, mining and processing.

　　Automobile and battery manufacturers and some start-ups have been exploring various ways to deal with waste power batteries, and some new industries and business models are taking shape.

　　According to CNBC, Straubel, former CTO of Tesla, founded Redwood Materials Company in 2017, which focuses on the disposal of electronic waste, and its business includes recycling used batteries, and then providing raw materials extracted from them to automobile manufacturers and battery manufacturers. The company’s first recycling plant in Nevada, USA, has started operation, which can recycle 95% of nickel, cobalt, aluminum and graphite, and more than 80% of lithium in used batteries. Straubel said that in the face of the rapid growth of demand for power batteries, the current supply of raw materials will be difficult to meet the demand, and it is necessary to speed up the investment in "top areas of the food chain", such as the development and recycling of raw materials, and recycling is a very efficient way. On the issue of profitability, Straubel said that the company is still in the initial stage of development, and it still needs to consume a lot of capital to invest in equipment and technology, but in the long run, with the continuous improvement of technology and scale, the company’s business will achieve considerable profits.

　　According to media reports, Ultium Cells, a joint venture between LG Energy Solutions and General Motors, will cooperate with Li-Cycle, a battery recycling company, to recycle batteries from this year. Li-Cycle said that its recycling technology can achieve 80% to 100% recycling of all materials in lithium-ion batteries.

　　According to Yonhap News Agency, South Korean automaker Kia Motors and its battery supplier SK Innovation will jointly develop a power battery recycling project. It is reported that SK Innovation provides lithium-ion batteries for electric vehicles such as EV6 of Kia Motors. As early as March, 2020, the two companies have begun to cooperate in the utilization of waste power batteries, and said that they will cooperate in the treatment and reuse of waste power batteries through energy storage systems, or recycle the metals in waste power batteries, which will help reduce production costs. SK Innovation also said that in addition to the potential economic benefits, recycling waste power batteries can also reduce the number of buried waste batteries, thus reducing the pollution of soil and groundwater.

　　The market related to raw material recycling in power batteries is expected to usher in rapid growth in the next few years. According to CNBC, data show that the global lithium recycling market will increase from $1.5 billion in 2019 to $18.1 billion in 2030.

　　Some experts said that if the power battery recycling industry wants to accelerate its development, it needs closer cooperation between the electric vehicle industry and the government to help collect batteries with different models and performances, accelerate relevant scientific research projects, formulate relevant standards, simplify the recycling and utilization procedures of used batteries, and reverse the current situation of low recycling rate of used batteries at an early date.

　　Some governments are also supporting related innovation activities in various forms. According to Yonhap News Agency, the South Korean government is now partially relaxing the supervision of used batteries by way of "supervision sandbox", so as to allow automobile manufacturers and battery manufacturers to use these batteries to innovate products, services, marketing and business models. The Ministry of Trade, Industry and Energy of Korea plans to invest 1.3 billion won (about 1.5 million US dollars) before 2024 to conduct experiments on the utilization of used batteries, such as renewable energy projects.

　　Jin Shizhen, a researcher at the Korea Automobile Technology Association, said that with the accelerated popularization of electric vehicles, a large number of power batteries will be retired in South Korea from 2026, and by 2030, about 100,000 electric vehicles will need to be replaced. Jin Shiyi said that in order to accelerate the development of the battery recycling industry, it is necessary to speed up the establishment of standards such as waste battery collection, speed up the research and development of related processing technologies, and refine the requirements for battery quality and performance.

On May 31st, the global launch conference of Chery TIGGO Tiggo 9 was held in Beijing, and five models were launched, including the leading version, the deluxe version, the distinguished version, the ultimate version and the flagship version, with an official guide price of 152,900-203,900 yuan.

Tiggo 9 is the first model built by Chery Automobile based on the Mars architecture-super hybrid platform, which integrates the most advanced product technology and configuration points of the Tiggo family. Its launch is an important node for Chery to start a new global journey in the new era.

Since the listing of the first generation of Chery Tiggo, it has always reflected the development and evolution of domestic automobile brands and is a witness to the rise of domestic brands. The brand-new Tiggo 9 listed this time will bring users a higher quality and higher value life experience through the global upgrade with the strength of "9 leapfrog comforts +3 flagship qualities".

As one of the earliest global car companies in China, Chery Automobile has been the export champion of China passenger car brand for 20 consecutive years, and has become the "China business card" loved by users in more than 80 countries and regions around the world. As the pioneer and forerunner of self-owned brand SUV, the Tiggo series has achieved the brilliant achievement of "300W+ global users" since its birth 18 years ago.

Wuhu Daily reporter Zhao Dandan

On March 23rd, Geely Automobile Holdings Limited released its 2020 financial report. Although some sectors performed brilliantly, Geely Automobile’s revenue and net profit declined in 2020 compared with 2019, which the company attributed to the COVID-19 epidemic.

In 2020, Geely Automobile achieved revenue of 92.1 billion RMB, down 5.4% year-on-year. Net profit was 5.57 billion yuan, down 32% year-on-year, compared with 8.26 billion yuan in the same period last year. The profit attributable to shareholders was RMB 5.53 billion, and the ending cash balance was RMB 19 billion.

After the results were announced, the market reacted strongly. In the afternoon, Hong Kong stock Geely Automobile plunged in a straight line, with a drop of over 7%.

In 2020, the cumulative sales volume of Geely Automobile exceeded 1.32 million, ranking first in the sales volume of China brand passenger cars for four consecutive years. However, this figure is 3% lower than that in 2019.

Among them, the annual cumulative sales volume of high-end brand Lexus reached 175,000 units, up about 37% year-on-year.

In terms of profit structure, its joint venture company contributed 880 million profits (including 580 million yuan from Jizhi Financial Company and 260 million from Link), accounting for about 15.6% of the net profit; Royalty income is 570 million yuan, accounting for about 10.2% of net profit.

In 2020, Geely Automobile accelerated the payment to its suppliers to alleviate the impact of production interruption caused by the epidemic, which also led to a significant decrease in the net cash inflow from its operating activities.By the end of 2020, the net cash flow from operating activities of Geely Automobile decreased by 87% year-on-year to 1.6 billion yuan.

In order to revive its financial resources, in May 2020, Geely raised HK$ 6.48 billion by placing 600 million new shares to institutional investors.

With the help of the proceeds from the placement, the total cash level of Geely Automobile (bank balance and cash+pledged bank deposits) will remain at about 19 billion yuan at the end of 2020.

In the second half of the year, the negative impact of the COVID-19 epidemic on Geely Automobile decreased.

In contrast to the bleak sales in the first half of 2020, in the second half of 2020, Geely Automobile’s sales increased by 49%, revenue increased by 50% and net profit increased by 40%.

In overseas markets, despite the restrictions of the COVID-19 epidemic, Geely Automobile’s "sea layout" is still accelerating.

In 2020, Geely Automobile sold nearly 273,000 overseas vehicles, up 25% year-on-year, covering nearly 30 countries. Among them, Link’s European offline experience store opened; In the Southeast Asian market, the annual sales volume of Proton Automobile under Geely reached 109,000 vehicles, and the export increased by 49.8%.

In terms of research and development, Geely Automobile has invested 4.8 billion yuan in 2020.In 2021, Geely’s R&D investment will continue to increase to cope with the wave of smart electric vehicles.

In 2020, in order to optimize the product structure, under the poor environment, Geely Automobile successively launched new models such as ICON, Haoyue, Xingrui, LECK 05 and LECK 06.

However, since mid-2019, the higher discounts and concessions offered by Geely to its dealers offset the positive impact brought by the continuous improvement of its product portfolio, making the average ex-factory sales price of Geely in 2020 similar to that of the same period last year.

If the high-end brand Lexus sold by its 50% equity joint venture company is taken into account, the average ex-factory sales price of Geely Automobile increased slightly year-on-year.

This also shows that the current profit pressure of new car sales in the automobile industry is great, and enterprises should pay more attention to after-sales service and other value-added businesses.

In order to continue to increase the market share, in 2021, Geely Automobile set the sales target at 1.53 million vehicles, up 16% year-on-year.

In order to step into the era of "4.0 comprehensive architecture system" faster, Geely Automobile announced that it had entered into a framework agreement with Geely Holding and established a joint venture company.

On March 23rd, Krypton Company was established, and it is planned that Geely Automobile and Geely Holding will jointly contribute 2 billion yuan. Among them, Geely Automobile holds 51% and Geely Holding Group holds 49%.

Li Shufu became the chairman of the company, and An Conghui became the CEO of the company.

Extreme Krypton Company will increase its R&D investment in the field of new four modernizations, and build the full-stack self-research capability of intelligent software and hardware. It will integrate various assets and technologies, including but not limited to electric vehicle technology, the right to use the vast intelligent evolutionary experience architecture (SEA), brand authorization, three power technologies, supply chain system construction and user ecological construction.

The joint venture company will become a subsidiary of Geely Automobile, and its financial performance will be consolidated with Geely Automobile.

As early as last September, the Shanghai Stock Exchange disclosed that Geely Automobile had an IPO meeting in science and technology innovation board. However, Geely has made no substantial progress in the process of officially landing in science and technology innovation board.

China’s stock market regulator questioned whether the company was high-tech enough, Lianhe Zaobao quoted people familiar with the matter as saying.

In this regard, Yang Xueliang, vice president of Geely Holding, said that there is no further information to provide. According to the information disclosure standard of the listing process, everything is subject to the approval of the regulatory authorities.

　　Nowadays, the price of new energy vehicles is the same as that of fuel vehicles, and it is inevitable that new energy will grab the share of fuel vehicles. Take the medium-sized and large SUV with a budget of 300,000-400,000 yuan. Do you want to increase the program, or the pure fuel version of Ford? Both cars have a body exceeding 5 meters, and the whole department has a 6-seat design. Explorers have 6 seats and 7 seats to choose from. The guide prices of M7 and 2023 explorers are 319,800-379,800 yuan and 309,800-379,800 yuan respectively.

　　Space: The third row of explorers is slightly more spacious than the M7.

　　In terms of sales volume, there were 1,100 vehicles sold in the market in July, while in August, the total sales volume of the entire customer M5 and M7 reached 10,045 vehicles, and the effective orders of the customer M7 so far exceeded 50,000 vehicles. Looking at the explorers, in the first eight months of this year, the total sales volume was 8964 vehicles, and the average monthly sales volume exceeded 1000 vehicles. From the current point of view, the monthly sales of the M7 and the Explorer are similar, but what about the future? The market will give the answer!

　　From the product itself, both the Explorer and the Quest M7 are medium and large SUVs with similar body sizes, but the Explorer is 43 mm longer than the Quest M7, and the Explorer with a wheelbase of 3,025 mm is longer than the Quest M7 with a wheelbase of 2,820 mm. The longer wheelbase gives the Explorer a slightly more spacious third row space than the Quest M7. Compared with the size, the length, width, height and wheelbase of the explorer’s body are indeed above the boundary M7.

　　Performance: The rear drive explorer accelerates faster and the four-wheel drive interface M7 is stronger.

　　From the performance point of view, the zero-acceleration of Explorer’s rear-wheel drive and Wenjie’s M7 rear-wheel drive is 7.6 seconds and 7.8 seconds respectively, and only the lowest equipped models of the two cars are rear-wheel drive designs, and the prices are 309,800 yuan and 319,800 yuan respectively. In terms of four-wheel drive models, the four-wheel drive acceleration of Explorer and Quest M7 is 7.8 seconds and 4.8 seconds respectively, and the guide prices are 329,800-379,800 yuan and 339,800-379,800 yuan respectively, and the prices are close.

　　Explorers are all equipped with a 2.3T turbocharged engine and a matched 10AT transmission, with an output of 276 HP and 425 N.. Rice, just add 92# gasoline. The 1.5T four-cylinder engine on the M7 is only used for power generation and does not directly drive the vehicle, but 95# gasoline needs to be added. The M7 rear drive is equipped with 200 kW and 360 N.. Rice motor; Like the rear motor of the four-wheel drive model, the power of the front motor is 130 kW and 300 N. Rice.

　　M7 plus 95# gasoline, but the fuel consumption is lower than that of Explorer, and the front suspension of Explorer is better.

　　Explorers refuel for a few minutes, but the battery life of M7 rear drive and four-wheel drive pure electric WLTC is 150 km and 135 km, and it takes 30 minutes for slow charging and 5 hours for fast charging. People who buy extended-range cars generally don’t want to wait for a slow charge, unless they have a private charge at home, which is mainly to refuel and generate electricity. The fuel consumption of M7′ s rear drive and four-wheel drive is 6.85L and 7.45L respectively, while the combined fuel consumption of Explorer’s rear drive and four-wheel drive is 9.07L and 10.08L, and the actual fuel consumption may be slightly higher than this fuel consumption.

　　In terms of energy consumption, at the same price, even with refueling, the fuel consumption of the boundary M7 is definitely lower than that of the explorer, and the use cost of the boundary M7 will be lower than that of the explorer. If you drive for a short distance and charge conveniently, the use cost under charging is lower. Looking at the driving quality, Explorer’s front suspension is a double-ball-joint spring strut suspension, while Wenjie M7 is an ordinary McPherson independent suspension, and both rear suspensions are multi-link independent suspensions.

　　The key point is the difference of the front suspension. As the best family car controlled by BMW, BMW 3 Series also adopts the double-ball joint spring shock absorption strut suspension, which makes the control more accurate and flexible. However, there is a 40-degree ternary lithium battery on the chassis of the car body, which makes the weight of the chassis heavier. After the center of gravity is lowered, the driving quality of the car body will not be weak.

　　In terms of configuration, the asking M7 is more abundant than the explorer, but it is not much at similar prices. Take the entry-level rear-drive model as an example, the asking M7 is 10,000 yuan more expensive, which also includes door-opening warning, 360 panoramic image, full-speed adaptive cruise, automatic parking, HUD head-up display, wireless charging function of front-row mobile phones, heating, ventilation and massage functions of the first and second rows of seats, and 12 audio and negative ion generators. However, regarding the central control screen, the explorer’s 27-inch screen is larger than the 15.6-inch screen of the world M7, and both the explorer and the world M7 have L2-level driving assistance capabilities.

　　Write it at the end

　　The budget of 300,000-400,000 yuan is to buy medium and large SUVs, and the explorers provide 6 and 7 seats to choose from, while only 6 seats are available to ask for the M7. At similar prices, the configuration of the M7 is slightly richer than that of the explorers, while the M7 is exempt from purchase tax, and thanks to Huawei’s technical blessing, its popularity is higher than that of the explorers. Judging from the use cost, the fuel consumption cost of the M7 is definitely lower, and both cars can be poetic and far away. The short-distance M7 can also reduce fuel consumption by pure electric driving. Although the space of the boundary M7 is slightly smaller than that of the explorer and the central control panel is not as large as that of the explorer, at a similar price, many people may choose the boundary M7 for the sake of green cards and lower fuel consumption.

　　[car home New Car Launches] On April 13th, the (|) model ushered in its debut. This time, the interior of the new car was also unveiled. As a hard-core off-road product, how did it perform at the design level? Let’s take a look together!

　　In terms of appearance, Jetway Traveler was designed by former Porsche design director Hakan Saracoglu, and the appearance was designed in a tough body style. Among them, the net is equipped with the "JETOUR" brand logo and connected with the headlights. The distinctive headlight group style is impressive. The posture of the whole vehicle is vigorous, with sharp lines and full profile coexisting. Judging from some configurations released this time, the new car adopts Kunpeng Power and XWD intelligent four-wheel drive system, and is equipped with Qualcomm 8155 chip platform. Can provide a better cockpit intelligent experience.

　　On the side of the car body, the wheel eyebrows of the real car protrude outward, and it is equipped with large-size tires. The window frame shows a hard-core style and adopts a suspended roof design. The tail of the vehicle is a classic small schoolbag assembly, and the vertical taillights are wrapped in a black frame, showing off-road temperament.

　　The interior of the new car adopts T-shaped flat layout, with sharp edges and corners, simple and powerful, exquisite interior materials and large-size suspended central control screen. Jietu travelers will have more outstanding performance in "travel+"ecological services, intelligent driving, healthy cockpit and so on. Compared with the traditional hard-core off-road SUV products, travelers have adopted a more concise and fashionable design, and the large central control screen is very eye-catching. At the same time, the color matching in the car has also adopted a younger idea, and the overall atmosphere is more active.

　　In terms of power, our C-DM is equipped with a plug-in hybrid system consisting of a 1.5T engine and a motor, and the transmission system is matched with a 3-speed DHT gearbox. (Text/car home Duandi)

Business News (Reporter Guo Yuxi) Recently, 2024 Guangzhou Automobile Science and Technology Day was held in Guangzhou Automobile Research Institute. On Science and Technology Day, GAC officially launched the industry-leading all-solid-state power battery. It adopts the solid-state anode technology with high surface capacity and the third generation sponge silicon negative plate technology, and the all-solid-state anode can reach a high surface capacity of more than 5mAh/cm2, thus achieving an energy density of more than 400Wh/kg. Compared with the most advanced liquid lithium-ion battery at present, its volume energy density and mass energy density are increased by more than 50%, and the cruising range of the whole vehicle can exceed 1000km.

Guangzhou Automobile No Map Pure Vision Intelligent Driving System was launched simultaneously. Compared with the current mainstream technology route, it not only does not need high-precision maps, but also does not rely on lidar. Instead, it combines visual sensors and industry-leading AI algorithms to perceive the world like a human being, and can achieve a wider coverage with a simpler hardware system. Intelligent driving brings users a richer, more free and full-scene driving experience. Both technologies are planned to be loaded in 2026.

　　On May 20th, the 2021 China International Intelligent Communication Forum, with the theme of "Intelligent Communication in the New Era", hosted by the Central Radio and Television General Station and the People’s Government of Jiangsu Province, kicked off in Wuxi, Jiangsu. Vice Minister Publicity Department of the Communist Party of China, Director and Editor-in-Chief of the Central Radio and Television General Station, Shen Haixiong, Deputy Secretary of jiangsu provincial party committee and Governor Wu Zhenglong attended the opening ceremony of the forum and delivered speeches. Huang Qin, secretary of Wuxi Municipal Party Committee, delivered a speech at the opening ceremony, and Du Xiaogang, deputy secretary of Wuxi Municipal Party Committee and mayor, delivered a keynote speech. A number of industry experts and scholars, entrepreneurs and representatives of Chinese and foreign media gathered in Wuxi to talk about the new future of intelligent communication. Zhang Wenlin, President of Huawei’s Strategy Department, attended the main forum and delivered a keynote speech entitled "Digital Technology Accelerating the Transformation and Upgrading of Media Industry".

　　Zhang Wenlin, President of Huawei’s Strategy Department, delivered a keynote speech on "Digital Technology Accelerating the Transformation and Upgrading of Media Industry" in the main forum.

　　First, the era of ultra-high-definition video has arrived, and it is accelerating towards 4K/8K and richer experiences.

　　On March 1, 2019, the Ministry of Industry and Information Technology, the State Administration of Radio and Television and the Central Radio and Television General Station jointly issued the Action Plan for the Development of Ultra HD Video Industry (2019— 2022). The overall goal of the action plan is to vigorously promote the development of ultra-high-definition video industry and its application in related fields in accordance with the overall technical route of "4K first and 8K second". In September, 2020, HDRVivid, the key technical standard of ultra-high definition video industry in China, was officially announced. In the Spring Festival Evening of 2021, the world’s first 8K ultra-high-definition TV live screen was fresh in memory. The era of ultra-high definition is coming. The penetration rate of family 4K TV in China has exceeded 70%, and the number of families with 4K receiving ability has reached 200 million.

　　Technological changes have driven the development of the industry, and the requirements for efficiency, quality and computing power in film and television production have been greatly improved. Driven by the demand for accelerated remote collaboration in the epidemic, it is accelerating the overall cloud. Taking film and television works as an example, from Avatar in 2009 to Alita in 2019, the number of special effects shots doubled, and the requirements for calculation and storage increased by more than four times; There are also super variety shows, the number of shots is increased by 10 times, the quality is required to start at 4K, the production time is required to be shortened, and the parallel computing is required to be improved by 10 times. Starting from supporting the efficient production of content, AI will completely change the future creation and production mode, from the production end to the consumption end. There are a lot of pain points that need to be solved by AI intelligence in the whole process of current content production, and the changes in the future film and television industry need innovative technical support.

　　Second, the ultra-high-definition industry will be scaled up to promote technological innovation and industrial transformation.

　　Throughout the 14 th Five-Year Plan, a new round of scientific and technological revolution and industrial transformation is accelerating, and the deep integration of virtual reality technology and digital technologies such as the Internet, big data, artificial intelligence and 5G is having a profound and extensive impact on the economic and social development process. In recent years, the policies and plans of the General Administration of Radio and Television and the Film Bureau have clearly put forward the requirements for technology and industrial development, and the core points to four aspects: open innovation, deepening development, all-round promotion and industrial upgrading.

　　Huawei is deeply involved in video media technology and continues to innovate: In the past 25 years, from multimedia communication to video products serving radio and television/operators, it has gradually built the video development capability of the whole process and industry, and through in-depth and comprehensive research on audio and video basic technologies, it has been actively contributing to and promoting the formulation of open and innovative industrial standards and international standards with innovative technologies, and promoting industrial upgrading.

　　The key basic technology of ultra-high-definition video is firstly HDR. Since the release of the HDR standard by the Ultra-high-definition Alliance, the HDRVivid industry has become increasingly mature: commercial products in all sectors of the industry have been fully launched, and all mainstream manufacturers in all sectors will launch products and contents supporting this technical standard during the year, greatly enhancing the visual experience of consumers; Then there is DRM, the key guarantee technology of ultra-high-definition industry: multilateral enterprises in the industrial chain jointly build a trust center DTA, creating an open standard, transparent and credible service model for global multilateral cooperation; Domestic and foreign manufacturers have participated in it, and the ecosystem has become increasingly mature, escorting the security of ultra-high-definition content.

　　At CCTV main station ‘ 5G+4K/8K+AI’ Driven by the strategy, the whole industry is accelerating the comprehensive technological upgrading and transformation such as IP and cloud. The ultra-high-definition video production and broadcasting platform built by CCTV will form an ultra-high-definition program production capacity with an annual output of 10,000 hours (including new media and TV terminals), which will greatly promote the large-scale application of ultra-high-definition content, and then promote new business models such as live broadcast of ultra-high-definition TV theaters, support unified distribution for various end users, and accelerate the development of industrial integration.

　　Three, industrial change to stimulate technological breakthroughs, business innovation chain reaction

　　With the advent of the 5G era, the audio and video industry will realize digitalization, networking and intelligent upgrade. The access of 5G technology will bring new changes to film and television shooting. Media shooting can be made directly on the cloud. Since the National Day military parade of CCTV in 2019, the technology of 5G back transmission after shooting has taken the lead. At present, the technology has gradually matured. Huawei can provide more than 500M of stable bandwidth through 5G super uplink capability, and at the same time, it can provide 1G uplink capability next year, which can be widely used in all kinds of media shooting and live event scenes. By shooting the production scheme on the cloud through live broadcast, the cost of single live broadcast can be reduced by 60%. At the same time, because the live shooting brought by 5G jumps into the cloud, virtual shooting will redefine the shooting mode: by constructing a three-dimensional digital twin space of film and television content, the background of the calculated content can be combined with the physical image of the real shot, which will greatly improve the manufacturing efficiency in the early and late shooting. AI drives motion capture/voice/digital twins/light/spatial positioning and other functions to comprehensively improve the efficiency and quality of film and television content creation.

　　The key to upgrading the 4K/8K content production and broadcasting is IP transformation. The media matrix will lead the IP transformation of TV station production and broadcasting, and support 2000 channels of 4K/8K content production and broadcasting in the traditional SDI mode, which requires 32 cabinets and 4 tons of heavy copper cable. The MediaFabric jointly innovated by Huawei and CCTV can complete the same task with two cabinets and about 100 kilograms of optical fiber, and support flexibility and scalability, and support future-oriented evolution.

　　The application of technologies such as 5G, IP, cloud and AI in the process of ultra-high definition has contributed to the chemical reaction of business innovation. For example, the free viewing angle in the ultra-high-definition field is becoming a bright spot and hot spot in the industry. The Spring Festival Evening "Heroes of Heaven and Earth" has a high-quality image quality and a full-time 4K free viewing angle, bringing a new viewing experience and rich application scenarios.

　　Fourth, cloud-based technologies and services have brought about changes in production, processing and distribution models.

　　There will be three revolutionary services on Huawei Cloud:First, digital content is fully produced on the cloud, and various tools such as modeling interaction are efficiently scheduled and operated on the cloud through large-scale flexible computing power; Huawei and its eco-partners are steadily advancing the innovation of cloud production process services, which were officially released together with their partners at the Shanghai Film Festival in June this year. The second is the production on the 4K variety cloud. Based on the production practice of "Sister Riding the Wind and Waves", Huawei Cloud can realize the simultaneous editing and processing of hundreds of video streams through mature technologies such as real-time processing of proxy files and original files, which greatly accelerates the production efficiency in the later stage of variety. Third, making real-time generation services on the digital people cloud, which will produce film-and-television digital people with anthropomorphic characteristics and real digital twin figures, will be applied to the field of TV variety for the first time, and more innovative scenes such as lifelike digital twin program hosts will greatly enrich the content creation mode. There will be a famous host’s digital twin in the year, so please look forward to it.

　　The mature services on Huawei Cloud are also constantly innovating and promoting the development of ultra-HD industry;Intelligent repair function, with accurate AI algorithm to help high-quality, efficient content repair and quality improvement, while improving video quality, enhance users’ willingness to watch. More than 500 films and videos have been restored.

　　Explore a new mode of publishing on the cloud;Support the film distribution field to quickly enter the digital service era from the hard disk mailing era. In the field of distribution, there are still many difficult problems in the distribution of the film industry. At present, the distribution for urban cinemas still adopts the mode of hard disk delivery, which is high in cost, easy to damage, low in security and unable to be flexibly scheduled. The cloud service based on timely error correction and security guarantee of Huawei Cloud greatly improves the flexibility, timeliness and security of film distribution.

　　5. New market space: integrating innovation and providing the ultimate experience for more users in a timely manner.

　　The second live mode is about to provide services in a normal and large scale. It is expected to provide users with more and better enjoyment in cinemas, theaters and various venues that can provide the ultimate experience of film and television content.

　　The new home theater will create the second largest cinema market. Through revolutionary experience upgrading, convenient and flexible installation and civilian price, it provides a brand-new video business experience for home users. The AiMax business operation practice of Huawei video and smart screen proves that high-quality home theater experience will stimulate three times the viewing volume, increase the willingness to pay by two times, and incite huge commercial value.

　　Generally speaking, under the general trend of the accelerated development of ultra-high-definition industry, various technologies have been iteratively developed, which has spawned various business innovations and business model innovations, and constantly opened up new markets. This will promote the chain reaction of innovation in all aspects of the industry, which requires the joint efforts of the entire industrial ecological partners and the government to provide necessary conditions and convenience for the cluster development of the industry. In this process, Huawei will focus on technological innovation, join hands with partners, actively promote the development of ultra-high-definition technology and industry, and create full-process technological innovation with the support value of 5G, IP, cloud and AI to help the digital transformation and industrial upgrading of the film and television industry in the ultra-high-definition era.

On the afternoon of September 26th, Weibo, the official of Hua Xizi, wrote, "I, Hua Xizi, 6 and a half years old, have a dream to be a high-end brand based on the local market and going global."

Text with pictures:

A good attitude determines Huaxizi’s life.

01

Hua Xizi’s "Crazy Literature" looks silly to many netizens.

Subsequently, @ 京京京京京京京京京京京京京京京京京京京京京京京京201

One of them wrote: "China brand, each generation has its mission! My generation is going to fight in the international market with high-end potential! It doesn’t matter if I am ridiculed or ridiculed. I have been neighbors with LV and Gucci by the West Lake, and I will be opposite Chanel in Isetan, Japan’s top department store, and then I will go to France, Dubai and the United States. Wait for me. "

In response to the price issue, @ 京京京京京京京京京京 commented: "Does anyone really take grams to measure the value of eyebrow pencil? When people went to the stationery store to buy pencils when they were young, between 2B pencils and mechanical pencil, did you finally buy mechanical pencil because the refill was heavy? But why does 2B pencil cost only a few cents, while mechanical pencil costs several dollars? Why is this? Did you ever think about this question when you were young? No, you won’t. "

Business newspaper jun is not exaggerating the facts.

It is indeed a "high-density" brush screen follow-up review. ……

If there are too many, I won’t list them one by one.

In a word, after some operation.

It takes a long time for n hot searches.

↓↓↓

But after the release,

Hua Xizi’s comment area overturned,

Some netizens directly said that it was "crazy literature".

Others pointed to Hua Xizi’s concept of stealing.

Most netizens said that they couldn’t understand this wave of operation.

Playing the fool?

Some netizens were puzzled by Hua Xizi’s remarks in the comment area, saying, "It’s better for me to do this operation." @ 京京京京京京京京京京京京京京: You can go to a recruitment platform to see if there is a position suitable for you.

Some netizens discovered the "unusual" mental state of Hua Xizi Xiaobian, and @ Hua Xizi Florasis responded: "How can people not be crazy, just hold on?"

Subsequently, these remarks also boarded the hot search.

02

The whole story of Hua Xizi’s eyebrow pencil incident

A few days ago, when Li Jiaqi, the anchor of Taobao, introduced a Huaxizi eyebrow pencil in 79 yuan during a live broadcast, some netizens left a message saying that it was getting more and more expensive. As a result, Li Jiaqi himself directly "opened the door" to consumers, and related remarks caused extensive discussion on the Internet.

On September 19th, Hua Xizi published a "belated" open letter in the official Weibo, giving a positive response and apologizing for the first time. However, this open letter is considered "flashy" by many people. Some netizens said, "Having said so much, I feel as if I haven’t said a word."

On September 20, according to Zhongxin Jingwei, it was learned from people familiar with the matter that the open letter was not written by the company’s public relations department, and employees of the public relations department had voluntarily resigned. It is also known that there are still several employees in Huaxizi Public Relations Department, but they also tend to leave or have decided to leave.

According to beijing business today news, in the direct employment of BOSS, Hua Xizi newly released the recruitment notices of the person in charge of scientific communication research and the person in charge of media planting grass within five days, all of whom are responsible for brand promotion and other work. The former salary is 20-35K, with 14 salaries, and the annual salary is as high as 490,000 yuan; The latter’s salary is 23-40K, 14 salaries, and the annual salary is as high as 560,000 yuan.

It is worth mentioning that the continuous public opinion directly affects the sales of Hua Xizi.

According to the data of the e-commerce platform, before September 10, the sales of the official flagship store of Huaxizi was between 1 million and 2.5 million yuan; After September 11th, the sales of official flagship store of Huaxi Zi fell to 75,000-100,000 yuan, a drop of over 90%.

According to the data of cicada mother, in August this year, under the category of beauty and skin care, the sales of Huaxizi brand ranked fourth, second only to Kans, L ‘Oreal and Polaiya, and the sales in August exceeded 100 million yuan. However, the latest data show that since September this year, before September 11th, the daily sales of Hua Xizi in Tik Tok were basically more than 2.5 million yuan, and the daily sales on September 7th even exceeded 10 million yuan. However, after Li Jiaqi’s inappropriate remarks, from September 11th to 18th, Hua Xizi’s sales in Tik Tok dropped sharply, and the single-day sales did not exceed 1 million yuan.

Source Reading Creation/Shenzhen Business Daily Comprehensive Self-Flower Xizi Official Weibo, Zhongxin Jingwei, beijing business today, Securities Times, etc.

Editor Xin Jiayi

Original title: "Screen hot search! Hua Xizi is "crazy"? The comment area exploded … "

Read the original text

　　Xinhua News Agency, Hongkong, February 5th (Reporter Wang Xi) "Bang!" With the sound of the online "gong gong", Aauto Quicker Science and Technology officially landed on the Hong Kong Stock Exchange on the 5th. Aauto Quicker Science and Technology, with the stock code of 1024, offered an opening price of HK$ 338.

　　When the epidemic in COVID-19 pressed the "pause button" for economic life, short videos and live broadcasts went against the wind.

　　Affected by industry dividends, Aauto Quicker has developed rapidly in recent years, becoming one of the social platforms widely used in the Mainland, with an average daily active users of applications and applets exceeding 300 million.

　　According to the prospectus, the share price of Aauto Quicker Technology ranges from HK$ 105 to HK$ 115, and the number of shares for initial public offering worldwide is 365,218,600. Within a few days of the public offering, the part of the sale has been oversubscribed by more than a thousand times, and the market frozen capital has exceeded one trillion yuan.

　　"Aauto Quicker is the first global listing of a large short video social platform. For investors, this innovative enterprise in the mainland is in a period of high growth, which is very attractive. Coupled with the lack of scarcity of similar companies, it has aroused great enthusiasm from investors. " Yang Yuchuan, a visiting professor in hong kong financial services institute, said.

　　Not only large institutions are concerned, but also many retail investors are fond of Aauto Quicker.

　　Liu Hui, a Hong Kong citizen, also made a "new" Aauto Quicker in the IPO. She said: "There are many people in the Mainland who use short videos now. I believe that advertising revenue and cargo revenue will increase greatly, and there will be a lot of room for online economy development after the epidemic. I am very optimistic."

　　As a typical representative of the new economy, Aauto Quicker’s main product is short video, a popular mobile phone application in mainland China in recent years. Earlier, iResearch predicted that the short video market revenue in the Mainland would reach 211 billion yuan in 2020.

　　Liao qun, chief economist of China CITIC Bank (International), said that Aauto Quicker was only one of the listed companies in, and the reason why he was so popular was that investors were optimistic about China’s economy and the development of emerging industries in China.

　　"North water flows south, and China Stock Exchange returns, which not only promotes the prosperity and stability of Hong Kong’s stock market, but also prompts Hong Kong to transform into a new economy." Liao qun said.