[Cultural and Creative Horizon]

　　How do domestic films win audiences with fine products?

　　— — Film market survey in the first half of 2017

　　Guangming Daily reporter Villi

　　According to the latest data, the national box office revenue in the first half of the year totaled 27.17 billion yuan, including 16.71 billion yuan for imported films and 10.456 billion yuan for domestic films. What are the new features of China’s film box office? Why are domestic films inferior to imported films? How should the structural reform of China’s film supply side be promoted? The reporter conducted an investigation for this.

　　ⅰ. The game between domestic and imported domestic films accounted for only 38.5% of the box office.

　　Data In the first half of 2017, the box office of imported films totaled 16.717 billion yuan, and the box office of domestic films was 10.456 billion yuan. In the first half of 2017, the box office of imported films accounted for 61% of the domestic box office. Among them, there are 41 films with box office exceeding 100 million, 17 domestic films and 24 imported films.

　　Specifically, Speed and Passion 8 ranked first at the box office in the first half of the year with 2.49 billion yuan, and Kung Fu Yoga ranked second with 1.75 billion yuan.

　　In the first half of the year, domestic films with strong box office performance were basically concentrated in the Spring Festival file, and then the market leader was domestic films. In addition to the Spring Festival movies, the lack of "explosions" is an important reason why domestic movies are not satisfactory in recent months.

　　Domestic films are not as good as imported films at the box office, especially in March this year. In March, no domestic film grossed more than 100 million yuan, and the market share of imported films reached an astonishing 95.5%, completely monopolizing the mainland film market. In the following months, imported films have been the main box office. At present, among the top ten annual box office, only three domestic films, Kung Fu Yoga, Journey to the West, and Riding the Wind and Waves, occupy three seats.

　　Judging from the distribution of the overall box office interval, the number of films exceeding 500 million yuan in 2017 is very eye-catching, and the number of films exceeding 1 billion yuan reached 8 in the first half of the year, which is close to the achievement of 9 films in 2016 and much higher than the overall level in 2015, 2014 and 2013. This shows that there are many "heavyweight" products in this year’s film, and the performance is particularly eye-catching.

　　According to industry experts, another reason affecting the overall box office in the first half of the year is the asymmetry between the number and the single box office performance. In 2017, the fantasy genre took the lead with 470 million yuan, followed by action movies with 420 million yuan. Among the domestic films released, the top three types were comedy, thriller and love. As an action and science fiction film with obvious pull-up effect, subsequent domestic films need to make more efforts.

　　Not long ago, a movie "Transformers 5: The Last Knight" kicked off the summer movie file in 2017. Facing the upcoming summer file, domestic films are eager to try, and domestic and imported films will usher in a new round of game.

　　Ⅱ. Race between Speed and Quality. The effectiveness of film supply in China needs to be improved urgently.

　　Data The box office of Chinese movies was in 2003— During 2010, it took 8 years to increase from 900 million yuan to 10 billion yuan; It took three years to grow from 10 billion yuan to 20 billion yuan; From 20 billion yuan to 40 billion yuan, it only took two years. The growth of demand has led to the rapid growth of domestic films. In recent years, the number of domestic films has grown from less than 100 to more than 900, and the number of screens has grown from more than 3,000 to more than 40,000, with a rapid growth rate.

　　From a certain perspective, speed and quality are inherently a contradiction. While seeking speed, quality growth is easily overlooked.

　　"In 2016, the domestic box office was 45.7 billion yuan, and the overall box office growth slowed down, increasing by 3.7% year-on-year. In 2016, there was a negative growth in seven months. The first half of this year is coming to an end, and the growth of box office in China is still in a stalemate, especially from 3 to 3— — In May, overseas imported films occupied an absolute advantage, taking away more than 70% of the box office in March, April and May respectively. " Ren Zhonglun, Chairman and President of Shanghai Film Group, pointed out that the data shows that the demand for China films is growing, the supply is growing faster, and the availability of supply is declining.

　　2017— According to the Analysis Report on the Present Situation and Development Prospect of China Film Industry in 2022, in 2016, there were 1,612 new cinemas and 9,552 new screens in China. In 2016, the total number of screens in China has reached 41,179, surpassing the United States to become the country with the largest number of movie screens in the world.

　　The number of movies in China has increased, and the scale of cinemas has expanded, but the satisfaction of the audience and the satisfaction of demand have been reduced.

　　There is no increase, in fact, the efficiency of each cinema is also declining. How to speak with content and how to keep the audience in their seats with good stories has become an important issue and test for industrial development.

　　Experts pointed out that at present, domestic films mainly face three problems: one is the availability and quality of supply, the other is that the types are not diverse enough, and the most important thing is the lack of film and television works that can impress people and resonate with everyone.

　　"Socialist films with China characteristics should be made in Do not forget your initiative mind, and the excellent historical tradition, cultural accumulation and basic national conditions of China films should not be forgotten. The film should spread progressive ideas, inspire people and improve the quality of the Chinese nation. This is the initial intention of the film. " Chengxiang Zhong, the former vice chairman of the China Federation of Literary and Art Circles and a famous literary critic, pointed out at the film "Home" seminar a few days ago that we have shot a large number of films with major themes, but most of them are not aesthetically pleasing and artistic, so they cannot infect people or attract people. Without attraction and appeal, they lack communication power.

　　"China movies are not short of stories at first, nor are we unable to tell stories. I think stories and cultural creation have always been China’s strengths." Ren Zhonglun said that we are short of good scripts, talents and directors, and our comprehensive ability needs to be improved.

　　In the view of Jiang Wei, executive director of Gravitation Film and Television, it is not urgent to be a content industry: "If you invest in movies or content, if a fast-forward and fast-out method may not be suitable for this industry, this industry still needs to sink down and make a movie. Good things are made, not robbed. "

　　Ⅲ. Paradox between Great Powers and Powerful Countries; Domestic films should achieve breakthroughs with fine products.

　　Data In 2016, the total number of domestic films was 944, and 334 films were shown in cinemas. However, only 15 films scored more than 7 on Douban, and the film industry in China needs a "tempering". In 2016, China only watched movies once per capita, while North America saw 3.7 times. China has 30 screens per million people, while North America has 121 screens.

　　Faced with the growth of cinema and box office market, many people ask whether the number of movie screens in China is saturated.

　　"It is too early to talk about saturation at this point in time." Yu Xin, general manager of Dadi Cinema Group, pointed out that there is still a lot of room for growth in the number of screens and box office market in China in the future. We have just passed a rapid growth period and will enter a stable and relatively mature growth period, which has caused a mismatch between supply and demand.

　　After sturm und drang in the past few years, the film industry in China ushered in a turning point in 2016, with the growth rate dropping to single digits, and the once frenetic development instantly fell to freezing point. Correspondingly, the stock price of individual stocks in the film and television industry has collapsed, and film and television capital has entered a cold winter.

　　Ren Zhonglun believes that the cold winter of the film and television industry is due to the problems of shoddy production, single type and capital drive, and the lack of Wrestling! Dad, a movie that really touches people’s hearts and resonates. "Our supply has been growing, but the effectiveness of supply is declining. What we need to think about is how to improve the quality, effectiveness and rationality of the film supply structure, and how to make the film industry in China ‘ Pain point ’ Become ‘ Highlight ’ 。” Ren Zhonglun said.

　　Ren Zhonglun takes a set of data as an example to analyze. In 2016, the total number of domestic film productions reached 944, only one step away from the annual output of 1,000. Among them, 334 were shown in the cinema. China is already a big movie country, but "big" doesn’t mean "strong", and it lacks high-quality movies that can really satisfy the audience and classic works that can be remembered by the audience.

　　"Domestic films should respect the audience." Wang Zhonglei, vice chairman and CEO of Huayi Brothers, said that movie audiences in China are not young people who just want to entertain and don’t think, as described in big data. Their taste and judgment have been improved rapidly in recent years. Facing the slowdown of box office growth and the pressure of overseas blockbusters, there is only one way for China films to make a breakthrough, that is, to produce truly high-quality films and meet the demand of China film audiences for good films.

　　Guangming Daily (July 9, 2017, 07 edition)

Special feature of 1905 film network　Golden roosters and crows, striding for a new journey. "Today’s Film Review" is a series of programs specially planned for the 35th Golden Rooster Award in China. Today, we will pay attention to the actors nominated for this Golden Rooster Award and review how they created the image of China and moved the audience.

Once the nomination list of this year’s Golden Rooster Award was announced, the competition for best actor and heroine immediately sparked heated discussion. Among them, the nominees for best actor are,,, and.

Shen Teng — — In 45 seconds, the emotions change a lot, and the little people are sad and romantic.

In the past, it was very difficult for the characters in comedies to run for awards. This time, Shen Teng performed the sadness and romance of the little people in the film, and finally saved the earth by sacrificing himself. He moved and conquered the audience with his full-fledged performance.

Jason Wu — — A thousand miles of light and shadow show the tenderness of the iron man.

In the past, Jason Wu used to show people as hard-core masculinity. This time, he changed from "shooting stars" to "crying stars". In the film, he played a company-level cadre and created a very full and three-dimensional character image through emotional links and descriptions with his mother, brothers, comrades-in-arms and the country.

Xú Zhēng — — It’s not easy for a man to be behind four women in one play.

In the film, the director is a female director, and the other three leading actors are also female actors. There is a saying that "four women have one drama", which shows that Xú Zhēng’s skill behind it has gone up a storey still higher, and he has performed a role of "Shanghai Life Stream" brilliantly. Feng, deputy editor-in-chief of China Film News, said: "The success of his artistic image is due to the writer’s very accurate grasp of the people in Shanghai. We can see or understand the current social reality in China, our city life."

Jackson Yee — — Rooting in life and looking forward to miracles

From the beginning to the end, Jackson Yee has created a role image close to life step by step, year after year, by rooting in life. The image he created in Miracle Stupid Child this time is a true portrayal of the image of thousands of young entrepreneurs and hard-working people in Qian Qian in the new era.

Zhu Yilong — — A handsome boy, thoroughly remould oneself.

Zhu Yilong’s role in the movie is called Mo Sanmei, and Zhang Jinfeng commented: "A handsome son is thoroughly remoulded, and the market is full of skins." In China, the image of a character like Mo Sanmei is very real. This character is very close to the bottom people and real life. It is a very credible and lovely character image. In the movie, after his personality is improved, it makes people feel very respectable.

Nominated actors for the best actress are,,, and. They represent female images of different ages and experiences, but they all leave a deep impression on the audience in front of the screen.

NiNi — — Ten years to see the real chapter

After ten years of experience, NiNi was nominated for the Golden Rooster Award. Zhang Jinfeng said: "When you are young, you will fade away, and you will be emboldened by silent polishing. You will see the real chapter in ten years." The image of Liuchuan played by her in it is particularly intriguing. Some people say it is noble and sexy, while others say it is free and unrestrained.

Wang Danni — — Newcomers recreate Hong Kong women’s elegant demeanor, and the whole people recall absolute beauty.

We all know that we can sing and dance, and we are also good at acting. Wang Danni, as a new cross-border person, has proved the truth of "painting with white paper" well. Her image of Anita Mui in the film reminds us of the "ever-changing queen" of absolute beauty.

Xi Meijuan — — The art road is endless

Teacher Xi Meijuan won the Golden Rooster Award for Best Actress in 1991 for her outstanding performance in the film. Now, at the age of 67, she is still challenging a new role that she is not familiar with, a daughter with Alzheimer’s Harmo’s disease. This special role has the impulse to make her create, and it also proves her endless spirit of artistic career.

@ Moderator Xiaoli:In fact, there is a key word in the role created by Xi Meijuan, which is called "care". This care is not only for the disease itself, but also for all children with mothers. No matter how old you are, we are all treasures, and we can all enjoy the care of our mothers, which is also a kind of psychological care.

Yang Enyou — — When you’re new here, it’s good to play a small game.

Yang En also plays a little girl with personality dressed by Nezha in Life Events. At the same time, she is very caring and sensible, which has aroused the attention and interest of many domestic and foreign audiences for children in China.

Yang Xiucuo — — Rooted in the snowy area and hanging down, it blooms the national style.

Yang Jin’s performance in "Black Tent" is rooted in the snowy area, which reflects the elegance of ethnic minorities and makes the audience give it the title of "saussurea involucrata" on the plateau.

In addition to the fierce competition between male and female protagonists, the competition between male and female supporting actors is equally wonderful, and the characters they create are equally unforgettable.

The image of the head teacher played by Liu Dan is deeply rooted in people’s hearts, so that everyone who watches this movie will involuntarily recall the head teacher in his junior high school. "Miracle Stupid Child" also has many excellent supporting roles, including the image of a working mother. They show a particularly difficult life, which represents many working people and can also arouse their deep resonance.

Zhang Jinfeng:Every character actually comes from us ordinary people, which makes us feel a strong smell of fireworks.

Movies are the country’s cultural business cards. I hope that our actors, when portraying characters, will remain credible based on truth and touching, lovely based on vivid images and respectable based on the spirit of China, better show the world the image of China, tell the story of China and spread the voice of China, and then better go to the world on behalf of China’s big screen.

In China, the number of take-away users has reached 360 million, and the average daily order volume is tens of millions. In order to serve these hungry diners, there are more than one million take-away riders rushing around the streets of hundreds of cities across the country.

Each color in the picture above represents a rider.

Takeaway riders are a group of energetic "little brothers":Nearly 70% of them are under the age of 35, and more than 90% are men.. Although the proportion of "little sister rider" and "big brother rider" is low, they don’t let a young man be old and strong, and their work performance is equally excellent.

On average, a riderI have to work 8 hours a day, stand by for 12 hours and deliver 48 orders.. If the average distance between merchants and diners is 3 kilometers and each order is 1.5 people, the rider travels nearly 150 kilometers every day, saving diners 100 hours and walking 400 kilometers less every day.

And this is just a microcosm of millions of riders. Behind this microcosm, there are more data details; Behind the details of the data, it is the embarrassment that riders exchange sweat for a better life.

Hard-working riders

The horizontal axis represents time and the vertical axis represents order quantity.

Four o’clock in the morning is the quietest time of the day in Shanghai, a super city. Most residents have fallen asleep, and the riders have started the "handover" of work: the riders who have delivered the supper can finally get off work, and another group of riders get up early to prepare for the first breakfast today.

A qualified rider must have a good physical strength, get up in the morning and endure at night.

However, super endurance is only part of the rider’s necessary working ability.

Each horizontal rectangular combination in the figure represents the working state of a rider on a certain day in July 2018. The period marked in blue indicates that the rider is running on the road, and the period marked in white indicates that the rider has no pick-up ticket or is in a rest state.

As can be seen from the above picture (combined with the above picture), the working hours of riders are highly fragmented. The rider’s workload is not evenly distributed in all time periods: every time the order for "meals" comes like the tide, the rider must work continuously for several hours with high intensity; However, there are fewer orders during the non-"meal" period, and whether you can grab the order successfully depends on your hand speed.

Working 8 hours a day, waiting for 12 hours, cycling between high-intensity running and fragmented grabbing, this is the real working state of the rider.

These are just the "daily" of the rider. Special weather conditions are the real test for riders.

Based on non-rainy days, the heavier the rain, the more take-away orders.

It can be seen that the number of orders in rainy days is far more than that in non-rainy days, and even close to 1.7 times in rainy days. At this time, some riders will choose to rest in rainy days, while others regard rainy days as an excellent opportunity to run more singles.

Real riders dare to face up to the surge in orders and the bad weather.

A variety of styles of riders

Generally speaking, the work area of each rider is relatively fixed (you can go back to the first picture at the beginning), and it is more efficient to be familiar with the store and familiar with the door. However, the size of each rider’s "territory" varies greatly.

In the picture above, a dot represents a rider. The horizontal axis represents the main activity range of the rider (95% threshold of latitude and longitude of the area visited in a week, converted into square kilometers), and the vertical axis represents the average daily riding distance of the rider in kilometers. The more riders in this area, the deeper the blue background.

We selected a group of riders with average daily orders (about 45 orders), and counted their range of activities and average daily riding distance. It can be seen that the smallest range of activities of these riders is only 18 square kilometers, and the larger one is close to 35 square kilometers. Although the range of activities is nearly 2 times, everyone’s riding distance is about 150 kilometers. Why is this happening?

We can guess:Although the goal is "running less and running more", different riders have different working styles.

Based on this speculation, we selected 11 dimensions to represent the rider’s food delivery style, and conducted principal component analysis (PCA) on these dimensions.(These 11 dimensions include: working hours, fragmentation of order time, proportion of lunch orders, proportion of dinner orders, proportion of meal orders, proportion of supper orders, average distance per order, size of activity range, ratio of length to width and radius of activity range, proportion of drop-by orders and average delivery time per order. )

[Readers who are not interested in PCA can skip this picture without affecting the full-text reading]The above figure depicts the importance of the two principal components of PCA. The horizontal axis is principal component 1, the vertical axis is principal component 2, 11 arrows represent 11 variables, and the coordinates represent their projections on the two principal component axes. It can be seen that the rider’s food delivery style has two basic components: time (principal component 1) and space (principal component 2). And the drop-in list and the average delivery distance per order are the combination of time and space components.

On this basis, we carry out K-means clustering and divide the work style of riders into 9 categories. As shown in the figure below, each point in the figure represents a rider, and riders in the same polygon have the same style.

From the nine styles, we select four most distinctive ones and analyze them.

The first type: "velocity flow" style

The above picture shows the activity path of a rider with a "speed flow" style at a certain time of the day. Blue marks represent riders, red dots represent restaurants, yellow dots represent customers, and blue lines represent riders’ running paths. It can be seen that the rider’s activity area is not large, and the restaurants and customers are very dense.

The riders of "Speed Stream" are mostly active in densely populated and order-intensive areas (such as the city center). Their characteristics are small activity range (average 20 square kilometers) and fast food delivery (average delivery time is 23 minutes). They can usually get more orders and better customer comments.

The second type: "downstream flow" style

We define the concept of "drop-in order": the rider has also handled other orders during the process from picking up meals to delivering meals. The meaning of "downstream flow" is "high proportion of downstream bills". The above picture shows the activity path of a rider with a "downstream flow" style at a certain time of the day. In the rider’s activity area, the location of restaurants and customers is sparse. This rider often runs several restaurants and then several customers in a row.

A bold and cautious rider is not afraid of running far, and he is afraid that there are not many orders; No Jin Gangzuan, no porcelain work. The average range of activities of "Riverside Riders" is 30 square kilometers, but as high as 80%, they don’t need to run many more roads. Adopting this working style not only tests riders’ familiarity with road buildings in the area, but also tests their ability of route planning and time control, and it is also a great challenge to the ability of improvisation.

The third type: "grab a meal" style

The above picture shows the activity path of a "grab a meal" style rider at a certain time of the day. The rider didn’t go to work until 11 o’clock in the morning, and he was so busy that he flew. 1-3 pm, the rider has a long rest; Get busy again around 4 o’clock.

About 60% of the riders’ orders in a day are concentrated in lunch and dinner (the industry average is 45%). They combine work and rest, go all out at the peak of the order, their hands and feet are much faster than their peers, and they have a good rest after heavy work until the next meal arrives.

The fourth type: "Desperate Lang" style

The above picture shows the activity path of a "Desperate Lang" style rider at a certain time of the day. The rider ran continuously from 7: 00 a.m. on June 19th to 1: 00 a.m. on June 20th for nearly 18 hours.

There are some riders. They are on the road when you have breakfast, and they are still on the road when you have supper. High attendance, many running orders, flowing customers, iron brother. It’s hard to travel for an average of 12 hours? "Desperate Lang" smiled, turned around and set foot on the journey again.

In the invisible competition with time and space, take-away riders are far from being as simple as "eating bitter".In the seemingly repetitive and monotonous rush, the rider combines the characteristics of his own ability and the characteristics of his work area, and develops his own style with experience and wisdom to complete his work and serve customers more efficiently.

One order after another, day after day. Riders appear in our mobile phone call records almost every day, and they are the most familiar strangers. They work hard and struggle for wisdom, so that we can have hot meals on time.

However, in recent media reports, people tend to pay more attention to accidental events such as "being late" and "poor attitude", while ignoring the punctuality and hospitality of riders most of the time.

Like many workers who have left their homes, riders have crossed hundreds of kilometers to integrate into the cities that give them hope, and they have fulfilled their promise of "on-time delivery" to customers with hard work. On the way of the rider’s food delivery, there are storms, competition, tempering and growth. When "little brother" gradually becomes "big brother", they may say something like this:

"A man’s life should be spent like this: when he looks back, he will not regret for wasting his time, nor will he be ashamed of being mediocre. When he retired, he could say: My beautiful youth and peak energy have been dedicated to the most magnificent cause in the world-the struggle to make human beings eat.

Description:

1. The data in this paper are provided by @ Hummingbird Crowdsourcing, and the authors are Tucki, Chen Wancheng, Ruantian, Li Tingting, and Communist Youth League Secretary. This article was originally created and launched by @ City Data Group and @ Hummingbird Crowdsourcing.

2. In order to protect privacy, the geographical coordinates of restaurants and customers have been shifted to some extent, which is different from the real situation.

CCTV News:According to "Voice of Cultural Travel" in WeChat official account, recently, 10 departments including the Central Propaganda Department, the Central Network Information Office, the Foreign Affairs Office of the Central Committee, the Ministry of Foreign Affairs, the Ministry of Education, the Ministry of Public Security, the Ministry of Civil Affairs, the Ministry of Culture and Tourism, the State-owned Assets Supervision and Administration Commission and the General Administration of Market Supervision jointly issued the Notice on Further Strengthening the Standardized Management of Forum Activities, and put forward 10 suggestions for forum activities (including forums, summits, annual meetings and other forum-like meetings) held by various subjects to the public.

"Notice" requires that forum activities must adhere to the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, practice socialist core values, abide by relevant laws, regulations and policies, and ensure correct political orientation, value orientation and public opinion orientation. All kinds of social subjects holding forum activities should be registered according to law and have legal status. Enterprises and social organizations that are not legally registered or have no actual undertaker may not openly hold forum activities for the society. The names of forum activities should be accurate, standardized and be worthy of the name, and the words "China", "China", "the whole country", "the world", "summit", "high-end" and "peak" should not be used at will. The theme setting of forum activities shall not exceed the responsibilities of the organizer, and the establishment of sub-forums, sub-forums and parallel forums shall closely focus on the theme of the main forum activities.

The "Notice" emphasizes that on the one hand, we will severely crack down on all kinds of illegal activities in forum activities, focusing on cracking down on illegal activities such as forum activities, "cottage" forum activities, and fraudulent wealth collection in the name of forum activities, clarifying the responsibilities of various regulatory departments and forming a long-term crackdown mechanism; On the other hand, we will encourage and support the legal compliance forum activities, and create a number of exemplary and leading brand forum activities by strengthening publicity and promotion, providing business guidance and giving praise and rewards.

The "Notice" puts forward specific requirements for social organizations, party and government organs and their directly affiliated units to hold forum activities, and further clarifies the responsibilities of the competent host, territorial management and industry management. The "Notice" puts forward requirements for the venue providers and publicity and promotion platforms of the forum activities, and at the same time emphasizes the need to strengthen credit management and social supervision, and bring the subjects who hold forum activities in violation of laws and regulations and cause adverse social impacts into the scope of credit management, give priority supervision, and encourage all sectors of society to complain and report and safeguard their rights according to law.

Since March this year, the Propaganda Department of the Central Committee, the Ministry of Culture and Tourism and other departments have jointly deployed a nationwide special clean-up and rectification work for forum activities. All localities and departments have earnestly implemented and actively cooperated, cracking down on a number of illegal activities, and the chaos of forum activities has been effectively curbed. The purpose of issuing the Notice is to consolidate the results of clean-up and rectification, continuously crack down on illegal activities, further standardize management, continuously improve quality, and give full play to the positive role of forum activities in economic, social and cultural development.

Notice on Further Strengthening the Standardized Management of Forum Activities

Departments (bureaus) of culture and tourism of all provinces, autonomous regions and municipalities directly under the Central Government, Party Committee Propaganda Department, Party Committee Information Office, Foreign Affairs Office, Education Department (Education Committee), Public Security Department (Bureau), Civil Affairs Department (Bureau), State-owned Assets Supervision and Administration Commission, and Market Supervision Bureau (Department, Committee):

In recent years, forum activities have played an important role in promoting economic and social development and ideological and cultural exchanges, but at the same time, there are also some problems such as fake official institutions and formal organizations holding "cottage" forum activities, illegally carrying out appraisal and commendation activities, illegally charging fees to collect money, arbitrarily naming them as high-standard names, overlapping themes and vague content, which have caused waste of economic and social resources, disrupted market order and harmed the legitimate interests of the people. In order to further crack down on illegal activities and standardize the management of forum activities, the following work requirements are put forward for all kinds of forum activities (including forums, summits, annual meetings and other conference activities with forum nature) held by various subjects to the public.

First, adhere to the correct orientation. To hold forum activities, we must adhere to the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, practice socialist core values, and abide by relevant laws, regulations and policies. Organizers should earnestly perform their main responsibilities, strengthen the audit of the content of the event and the management of the whole process of the event, ensure that the forum activities adhere to the correct political direction, value orientation and public opinion orientation, strive to improve the quality of the forum activities, and give full play to the positive role of the forum activities in economic, social and cultural development.

Second, standardize the main body, name and content of forum activities. All kinds of social subjects holding forum activities should be registered according to law and have legal status. Enterprises and social organizations that are not legally registered or have no actual undertaker may not openly hold forum activities for the society. The names of forum activities should be accurate, standardized and be worthy of the name, and the words "China", "China", "the whole country", "the world", "summit", "high-end" and "peak" should not be used at will. The content of forum activities should focus on the center, serve the overall situation, pay attention to quality and effectiveness, and the theme setting should not exceed the responsibility of the organizer. The establishment of sub-forums, sub-forums and parallel forums should closely focus on the theme of the main forum activities.

Third, severely crack down on all kinds of illegal acts. Focus on cracking down on illegal activities such as forum activities held by unregistered subjects to the public, "cottage" forum activities, and fraudulent wealth collection in the name of forum activities. Public security departments crack down on illegal fund-raising, illegal business, pyramid selling, fraud and other illegal and criminal acts according to law. Market supervision departments strictly investigate and deal with illegal charges and false propaganda in forum activities. Civil affairs departments severely crack down on all kinds of illegal social organizations that hold forum activities, and investigate and deal with social organizations that violate laws and regulations on the registration and management of social organizations in holding forum activities according to law. The competent department in charge of commendation and awards shall take measures such as stopping the activities, investigating and dealing with them according to law, ordering rectification, and investigating the responsibilities of relevant personnel.

Fourth, standardize social organizations to hold forum activities. Social organizations holding forum activities shall perform internal working procedures in accordance with the articles of association and perform relevant procedures in accordance with the relevant provisions of their competent units. The theme of the forum should conform to the purpose and business scope stipulated in the articles of association; In cooperation with other units to hold forum activities, it is necessary to strengthen the audit of the qualifications and capabilities of the cooperative units and strengthen the supervision and management of the whole process of the activities; Not only in name, not involved in management, not to cooperate with illegal subjects to carry out activities.

Five, standardize the management of party and government organs and their subordinate units to hold forum activities. In addition to the forum activities decided by the State Council of the CPC Central Committee, the party and government organs and their directly affiliated units shall strictly perform the approval procedures when holding forum activities. Provincial and ministerial party and government organs, people’s organizations, and social organizations approved by the State Council to be exempted from registration to hold new forum activities should be reported to the CPC Central Committee and the State Council for approval; The party committees and governments of all provinces (autonomous regions and municipalities) are responsible for examining and approving the forum activities held by regions, departments and units below the provincial level in the region; The central and state organs, people’s organizations and social organizations exempted from registration with the approval of the State Council are responsible for examining and approving the forum activities held by their subordinate organs and directly affiliated units. Establish a reserved list of forum activities by classification, and implement record management for forum activities within the list. Party and government organs at all levels and their directly affiliated units will no longer hold forum activities outside the reserved list in principle. It is really necessary to add, should be strictly examined and demonstrated, according to the procedures for approval into the list management. The examination and approval of the forum activities of the party and government organs and their directly affiliated units shall follow the principles of total control, strict scale control, strict economy, and practical results, so as to prevent formalism and extravagance. Implement the spirit of the eight central regulations and their detailed rules, and standardize party member leading cadres to attend forum activities. Foreign-related forum activities shall be handled in accordance with the relevant regulations on foreign affairs management, and party and state leaders, other leading cadres and important foreign guests shall be invited to attend the forum activities.

Six, encourage and support the legal compliance forum activities. For forum activities with standardized organization, correct orientation, excellent effect and great influence, all localities and departments should support them by strengthening publicity and promotion, providing business guidance, giving praise and rewards, etc., and create a number of exemplary and leading brand forum activities to help forum activities play an active role in the development of high-quality services.

Seven, the implementation of the host responsibility and industry supervision responsibilities. The organizers of the forum activities should earnestly fulfill their main responsibilities, strengthen the management of the whole process of the forum activities, and formulate emergency plans to ensure the healthy and orderly development of the activities. The central and state organs should strengthen the standardized management of forum activities held by their subordinate units, and the competent departments of forum activities in all provinces (autonomous regions and municipalities) should earnestly perform their responsibilities of territorial management of forum activities, improve the working mechanism, improve the management system, and strengthen the standardized management of forum activities held by various subjects in the region. All industry management departments should strengthen the business guidance and industry supervision of the forum activities in this industry and this field.

Eight, strengthen the standardized management of the main body of the venue. The main body of the forum venue shall not provide convenience for illegal forum activities. Before signing a contract and providing services, the identity authenticity and legality of the main body of the forum activities shall be verified, and the forum venue shall not be provided for the main body that has not been legally registered. Found that there are illegal clues, should promptly notify the relevant departments.

Nine, standardize the media platform to promote the forum activities. News media, website platforms and public accounts shall not publicize or report illegal forum activities, or advertise or provide communication channels for them; In order to check the information content related to the forum activities, we have to publicize and exaggerate the publicity.

Ten, strengthen credit management and social supervision. For the main body that holds forum activities in violation of laws and regulations and causes adverse social impact, in addition to dealing with it according to relevant laws and regulations, the relevant competent departments should bring it into the scope of credit management. All relevant departments should promote information sharing, and focus on the supervision of forum activities and organizers with bad credit records. Smooth channels for reporting complaints, encourage the broad masses to actively participate in the activities of the forum to crack down on violations of laws and regulations, and encourage the organizers of the compliance forum to safeguard their rights and interests according to law.

All localities and departments should further improve their political stance, conscientiously implement the spirit of this circular, strengthen their responsibility, build an efficient and orderly working mechanism in accordance with the requirements of overall coordination, graded responsibility, classified management and linkage between the upper and lower levels, strengthen organizational leadership, compact responsibilities at all levels, adhere to problem-oriented, treat both the symptoms and the root causes, and make precise policies to promote the healthy and orderly development of forum activities.

The decline of traditional department stores seems to have become a trend. From the farewell of Isetan, Pacific Department Store and Landmark Plaza in Meilong Town to the closure of the Sixth Department Store, Huilian Commercial Building and Shanghai Women’s Products Store, the old department stores have "left" one after another. At the same time, shopping centers are experiencing rapid development. In 2024, Shanghai plans to open 52 shopping centers (including old renovation projects) with an area of 3.8 million square meters, a five-year high.

There are e-commerce platforms chasing online and shopping centers encircling offline. The traditional department store format has long been "no transformation and no survival". A survey by Xinmin Evening News reporter found that in recent years, a number of department stores in Shencheng changed their faces to seek nirvana and rebirth, and a number of shopping centers used their brains to create hot topics frequently. Everyone has a consensus that there is no longer an era of "lying and winning" in physical commerce. It is necessary not only to stand up and run, but also to compare who runs faster.

Time is stagnant, and traditional department stores are closed.

On March 25th this year, Shanghai Meilong Isetan Department Store Co., Ltd. announced that it would officially terminate its business on June 30th, 2024. This closure has made many Shanghai residents feel embarrassed.

As one of the earliest foreign department stores in the mainland, Isetan was once a symbol of fashion and trendy, and took the lead in introducing a number of Japanese and overseas brands. In particular, Isetan in Meilong Town, where it is located, and CITIC Pacific and hang lung plaza around it once formed the "Mei Taiheng Golden Triangle", which is the representative of Shanghai’s high-end business.

During the Qingming small holiday, Isetan in Meilong Town launched a clearance promotion to speed up the retreat. However, compared with the "nostalgia" with different opinions on the Internet, the heat in the shopping mall is not so high. Only some counters have welcomed groups of customers who sweep goods, and most of them are Japanese-made goods with high cost performance.

"Time seems to have stopped here." Ms. Lu used to work in an office building on Nanjing West Road. At noon, she had lunch in Isetan, Meilong Town, and then went shopping with her colleagues to see the new clothes and cosmetics. It was her daily life. But I haven’t been to another company for about seven or eight years. "I heard that I was going to close the store, so I just wanted to come back and have a look. I didn’t expect that the brand and layout here have not changed, or they were the same. Traditional, low-key but lacking in new ideas, no wonder there are no people now. "

Beauty cosmetics on the first floor, beauty cosmetics and underwear on the second floor, and clothing, shoes, bags and accessories on the third floor and above. Many brands make young people feel strange. Grocery, restaurants and beauty shops are randomly distributed on each floor. Except for the dessert on the fifth floor, other restaurants are hidden in the corner, with few guests. Only the supermarkets and food streets in the basement are popular. Xinmin Evening News reporter saw on the Internet that some young consumers who heard the news bluntly said after punching in, "The sense of sight of old-fashioned shopping malls seems to have returned to the last century."

Not just Isetan. On February 18th this year, Shanghai Sixth Department Store officially closed its store after closing its business. Next to it, Pacific Department Store Xuhui Store, which has been operating for 30 years, bid farewell to Shanghai consumers last year. Prior to this, Pacific Department Store Huaihai Store, New Railway Station Store and Landmark Plaza were closed one after another. In other cities, it is not uncommon for department stores to close.

Focusing on the experience economy, shopping centers have risen.

Shanghai is the birthplace of modern department stores in China. Xianshi Department Store, one of the four largest companies in Nanjing Road, is the ancestor of Shanghai department store industry. In 1995, First Yaohan opened, which is the first large-scale department store with Sino-foreign joint venture in China. Since then, the department store format has ushered in a "golden age."

However, with the rise of e-commerce, people can easily shop through mobile phones without spending time in physical stores. In addition, large shopping centers are opened in all corners of the city, providing diversified shopping, dining, entertainment and experience places, attracting a large number of consumers. The competitiveness of department stores has been seriously challenged.

According to industry insiders, many old department stores have been in business for more than ten years or even decades, and their decoration is often relatively old, and the proportion of formats is relatively traditional, mainly based on traditional goods such as clothing and household department stores. With the changes of the times and the upgrading of consumer demand, this traditional business model has been difficult to meet the needs of modern consumers. "Now consumers need not only the goods themselves, but also the comfort, convenience and fun in the shopping process, which is precisely the shortcoming of department stores."

Compared with the traditional department stores, the shopping centers in Shanghai are opening more, bigger and farther. According to the statistics of Shanghai Shopping Center Association, by the end of 2023, there were 381 existing shopping centers (over 30,000 square meters) in Shanghai, with a total construction area of 2,825.76 square meters. Among them, there are 16 super-large shopping centers over 200,000 square meters, including Lujiazui Shanghai Center, Shanghai Global Port, Wujiaochang Heshenghui and Nanxiang Impression City.

Nowadays, shopping centers have become the main force of physical commerce. In 2024, there will be 52 more shopping centers (including old renovation projects) in Shanghai, with five new towns as the main layout areas, and 40 new projects are small and medium-sized shopping centers with a floor area of less than 100,000 square meters, which will cut into many sub-sectors such as parent-child, elderly, food, sports and entertainment training, focusing on community commerce close to the needs of citizens.

Enrich the combination of formats and harvest offline traffic

The core advantage of high-energy players in shopping centers is to provide consumers with good space environment services through the collection of different formats, create highlights of scenes and topics, attract and retain consumers, and become a gathering place for offline traffic.

As the largest shopping center in the downtown area of Shanghai, in 2023, Shanghai Global Port ranked first in Shanghai’s commercial sales with a good annual sales income of 20.3 billion yuan, surpassing the 17.1 billion yuan of Shanghai hang lung plaza. From the "big and earthy" that was ridiculed by the crowd ten years ago to the "king of popularity" today, what did Shanghai Global Port do right?

Entering the global port, its large area and complete functions are breathtaking, as if it were a giant aircraft carrier with commercial functions. According to reports, Global Port is constantly adjusting and upgrading its brand format every year, with an average annual new rate of nearly 10%. In 2023, it introduced more than 30 first stores, including the tomato pocket of Chaowan Collection Store, DIY handmade brand HOOWD2Y, and Zhiqu Hanfu, which injected full momentum into the consumer activity index and also harvested huge traffic for shopping malls.

Breaking through the traditional shopping center model, Shanghai Global Port has also integrated diversified artistic activities into daily business operations, and has gradually mastered the happy password of young people’s "interest consumption". The performance hall on the 4th floor was upgraded, and the National Figure Skating Champion Team was ushered in at the beginning of the year. Symphony concerts and popular stage plays were also introduced, and exhibitions such as the Louvre Collection Art Exhibition and the Legend Picasso Art Exhibition were even more popular and well-received, becoming a cross-border blend and trend gathering place of Shanghai’s multiculturalism.

Also focusing on all-age customers, Hongqiao Nanfeng City takes the parent-child format as the entry point, and uses the "baby economy" to drive the consumption demand of the whole family and increase the consumption stickiness. After 9 years of opening, the atrium of Nanfeng City in Hongqiao has to make 6 to 7 IPS every year, and the well-known cartoon authorized IP has been basically used once. Around the parent-child, the mall has a variety of formats from retail, catering to education and entertainment experience, and the brands are quite complete. In the process, it has established the benchmark image of "Puxi Parent-child Shopping Mall".

Nanfengcheng’s IP exhibition "Exploring the Wonder Leopard Hidden Forest" is very popular.

In order to let the parents of "Walkers" settle down to shop and really turn "flow" into "reserve", Hongqiao Nanfeng City has also used a lot of brains. For example, while doing IP in the atrium, it has created a flash zone for car brands, realizing the consumption experience of "Mom Walkers, Dad Watching Cars" and creating traffic for its own physical stores; For example, in non-winter and summer vacations, introduce art IP to attract surrounding white-collar workers, enrich the source of customers, and create opportunities for non-catering shops.

Finding its own position, the department store still has something to do.

Based on the present situation, how should department stores be transformed and broken? After ten years of struggle and exploration, the way out for department stores is very clear. There are only two ways, one is to be big, and the other is to be specialized.

The so-called big, not only to expand the area, more importantly, to expand the format, to provide more tricks, so that customers continue to do repeat business; The so-called specialization is to locate more accurately and closely. The elderly, urban white-collar workers, mothers and children, and the second element are all market segments that can be deeply cultivated.

Last weekend, First Yaohan held an annual special thank-you meeting to warm up the "May 5 th Shopping Festival", taking "the sales promotion with the biggest discount in the whole year" as a gimmick to attract consumers to "buy in buy buy" in advance. Wang Jia, deputy general manager of First Yaohan, said that department stores are purposeful consumption places, which are different from shopping malls. However, in order to meet customers’ diversified needs and personalized preferences, brand changes have never stopped. Making beauty bigger and stronger and increasing catering brand drainage are the two main lines. "After the adjustment, the number of planned cosmetics brands on the first floor increased from 34 to 45, and 27 beauty brands were renewed and upgraded, further confirming the head position of Yaohan beauty category in the Shanghai market. Next month, the renovation of the fa? ade project will be started, and the big curved wall and spiral staircase will be made into’ online celebrity punch point’. "

When it comes to restructuring, New World Daimaru Department Store will start a high-rise renovation this year. Inspired by "Crown", it will create the "Eye of the Bund" and set up bright spots such as cultural art galleries, interactive spaces, wild gardens and brand shows, aiming to become the punching point of online celebrity in the eyes of citizens and tourists. Ye Yifan, executive director of New World Daimaru Department Store, said that the renovation is not only an upgrade of the physical space of the mall, but also an innovative attempt of the traditional department store format, hoping to attract more fashionable and young consumers, so that they can find their own consumption scenes at different times.

Bailian ZX on Nanjing East Road became the second sacred place of Shanghai.

There are also some old department stores that cut into market segments and transformed from comprehensive department stores into theme department stores. Among them, the most successful case is undoubtedly Bailian ZX Creative Fun Field, the first commercial building in China with the theme of "Secondary Element" transformed from hualian department store. Every detail in the shopping mall is "embracing the second element", which is based on the "Z generation" culture and circle recognition as a whole. Starting from the construction of a common discourse system, we will convey the attitude of "knowing you" to the second element lovers and create a community space gathered because of their common love for the second element culture. Only one year after its opening, Bailian ZX Creative Fun Field has become the "Secondary Cultural Holy Land" for the younger generation of social consumption in Shanghai. During the Spring Festival this year, its single-store passenger flow increased by 63%, and its sales scale increased by 175%.

There are also established department stores such as the First Department Store Commercial Center and New World City, and some floors are also taken out to create a "second-yuan" theme block and performing arts space. With the help of business travel and cultural exhibitions, more young consumers are attracted to the store. "We hope to attract more young customers by upgrading our products and services." Zhao Weigang, general manager of the First Department Store Commercial Center, said that the First Department Store has built a 4,000-square-meter "star space" on the seventh floor of the mall, with 12 immersive theaters, which has become a new landmark of Shanghai’s performing arts. "According to our research, female consumers born in the 1990s are the main force of’ Star Space’ to watch the drama idolize, and they are also the main customers we are trying to attract."

There are many volumes in the market, and Shanghai’s business will work hard. With the continuous advancement of the times, whether it is a department store or a shopping center, business upgrading and adjustment has always been a constant proposition, and it is also an important measure to maintain competitive advantage. Only by aiming high can Shanghai become the gathering place of new consumer brands, the source of model innovation and the vane of consumption trend, and accelerate the promotion of the attraction and influence of international consumer center cities.

(The original title is: "Young people punch in Shanghai Old Department Store: Like going back to the last century! "No transformation, no survival", who can run faster → ")

　 　Special feature of 1905 film network 358 cinema films, 44 billion box office, Chinese and foreign co-productions, IP, internet plus, word-of-mouth marketing … … In the climax and trough of a wave of movie topics, unconsciously, 2015 gradually left us. In 2016, Chinese movies and the mainland film market are still hot — — The magic films "The Great Wall" and "The Mermaid" are huge, and the lineup does not lose to Hollywood; "Flying Tiger on the Railway", "Romantic Death History" and other films are taken from historical themes, ringing alarm bells; "Chill 2", "operation mekong" and other brain-burning blockbusters gather powerful stars to play; China’s sci-fi blockbuster "Three-body" is about to make a grand debut; Xiaogang Feng also brought Fan Bingbing back to the realistic theme "My name is Li Xuelian" … …

　

　 　 On the other hand, China, a big ticket warehouse, has been paid more and more attention, and films from all over the world have rushed to the beach to compete for 34 sub-accounts. We also have more and more opportunities to see Hollywood blockbusters in cinemas at the same time as European and American countries.

　

　 　 What movies will surprise us in the new year? For 2016, we all have too many expectations. This nomination list of the most anticipated films in 2016 came into being, covering all the films and filmmakers you are looking forward to seeing in this new year, as well as the more prosperous China film market.

Most worth looking forward toChinese film：

　

　 　 IP, which was hot last year, is expected to continue to dominate the trend this year, but nowadays, the audience with increasingly keen "observation" has learned how to distinguish gravel from pearls, and the movie viewing experience of fans will also push the survival of the fittest in the film market. It is reported that domestic films are expected to achieve a double leap in quantity and quality in the new year, and we have reason to believe that such a beautiful vision will soon become a reality.

　

　 　 In the dazzling list of new films, we have selected ten most anticipated Chinese films for appreciation. These ten films have their own merits and are hard to distinguish. They are all heavyweight works that can’t be underestimated in the film viewing list in 2016. Let’s wait and see.

　

the mermaid

Director: Stephen Chow

Starring: Deng Chao, Yuqi Zhang, Jelly Lin and Wu Yifan.

Release date: February 8, 2016

★Highlight: Master Xing is still an irreplaceable king of comedy in many people’s minds. How will The Mermaid, which has been honed for three years and invested heavily in production, inherit his old man’s iconic nonsense style?

　

Great wall

Director: Zhang Yimou

Starring: Andy Lau, Zhang Hanyu, Lu Han, Eddie Peng Yuyan and Matt Damon.

Release date: December 2016

★Highlight: The strongest lineup is coming! The Great Wall is Zhang Yimou’s first masterpiece after he joined LeTV. The starring list includes domestic and overseas big-name stars, and its importance can be seen.

　

Sword of the Third Young Master

Director: Tung shing Yee

Starring: Kenny Lin, Peter Ho and Jiang Yiyan.

Release date: to be determined

　

★Highlight: Nearly 40 years ago, The Sword of Three Teenagers, starring Tung shing Yee, was regarded as a classic by fans. Now, the remake is played by Kenny Lin and other small fresh meats. For the fans of martial arts films, it is still the feeling of going back in time in a trance.

　

Operation Mekong

Director: Lin Chaoxian

Starring: Zhang Hanyu, Eddie Peng Yuyan and Feng Wenjuan.

Release date: to be determined

★Highlight: Lin Chaoxian, who has always been passionate, has returned to his best crime theme after Breaking the Wind, while Zhang Hanyu, the mr. six, and Eddie Peng Yuyan, the fresh meat, are the welfare of fans.

　

My name is Li Xuelian.

Director: Xiaogang Feng

Starring: Fan Bingbing

Release date: to be determined

★Recommended reason: Liu Ye and Xiaogang Feng, the winner of Golden Horse, who played tickets in mr. six, returned to realism, and the film was adapted from Liu Zhenyun’s novel I’m not Pan Jinlian, which are the highlights.

　

The history of romantic extinction

Director: Cheng Er

Starring: Ge You, Zhang Ziyi and Tadanobu Asano.

Release date: to be determined

　

★Highlight: Director Cheng Er is a blockbuster if he doesn’t make a shot. After "lethal hostage", the massiness of "Romantic Death" and the lineup of Starlight Glimmer’s Cass are amazing, and Ge You and Zhang Ziyi cooperate again, which is self-evident.

　

Flying Tiger on the Railway

Director: Sheng Ding

Starring: Jackie Chan, Xu Fan, Darren Wang, Z.TAO and Wang Kai.

Release date: October 2016 (Mainland China)

★Recommended reason: Sheng Ding began to focus on the Anti-Japanese War after filming "Save Mr. Wu", gathering popular fried chicken Wang Kai, Darren Wang and Z.TAO. What kind of blood will they collide with action movie superstar Jackie Chan?

　

Chill 2

Director: Lok Man Leung, Kim-ching Luk.

Starring: Aaron Kwok, Tony Leung Ka Fai, Eddie Peng Yuyan and Yang Caini.

Release date: to be determined

　

★Highlight: The return of Aaron Kwok, Tony Leung Ka Fai, Eddie Peng Yuyan and other original crew members is highly ornamental. In the set photo exposed in Chill 2, Eddie Peng Yuyan once pointed a gun at Aaron Kwok, suggesting that the story will undertake the first part to reveal a bigger conspiracy, and Chow Yun Fat’s joining is a surprise.

　

Li na

Director: Chen Kexin

Starring: to be determined

Release date: to be determined

★Recommended reason: Chen Kexin’s perspective has always been calm and unique. This time, he chose to shoot a biographical film. Although it focuses on a world-famous tennis player, the film will integrate the rapid development of China in recent years from a small perspective, and it is foreseeable that the style will still be sharp.

　

Beijing meets Seattle 2

Director: Xue Xiaolu

Starring: Tang Wei, Wu Xiubo

Release date: April 29, 2016

　

★Highlight: The first work of "Beijing Meets Seattle" was highly praised, and the sequel continued the combination of "Goddess" and "Uncle". The return of Tang Wei and Wu Xiubo ensured the film’s gold-absorbing ability.

1905 movie network news On February 23rd, the tvN Korean drama "The Queen of Tears", written by Ji-eun Park, director of "Don’t Kill" Zhang Yingyu and director of "Vincenzo" and "Little Ladies" Jin Xiyuan, released a "family" poster and preview. The preview shows the complicated situation of the chaebol’s son-in-law Bai Xianyou (ornaments) VS the civilian’s daughter-in-law Hong Hairen (ornaments), eating with the other family or suffocating or embarrassing.

In the poster, Bai Xianyu, the prince of the village supermarket who fell into the Queen Group, stood behind his wife with a wronged face, while his wife’s family had their own thoughts and the atmosphere was depressed. On the other hand, on Bai Xianyu’s side, Hong Hairen, the queen of the Queen Group who fell into Longtouli Village, faced the warm hospitality of her husband and family, and the cold-faced response was incompatible with this warm atmosphere. The marriage of the young couple was indeed a bit complicated.

At the same time, the producer also announced a great news, and recently filmed the play, which will make a short debut in the second half of the TV series to show the sense of existence. Song Joong Ki’s special performance is due to his fate with Kim Ji Won. They not only cooperated in two series of Asda Chronicles, but also worked in a brokerage company.

The Korean drama "The Queen of Tears" tells the thrilling crisis and miraculous love story of the arrogant chaebol III, the department store queen Hong Hairen (Kim Ji Won) and the smart and handsome group legal and supermarket prince Bai Xianyu (Kim Soo Hyun) for three years. The series will be premiered on March 9.

[car home Shantou Preferential Promotion Channel] At present, preferential promotion activities are being carried out in Shantou area. The highest discount range can reach 20,000 yuan, and the lowest starting price is only 68,900 yuan. If you are looking for a high-performance and cost-effective SUV, now is the best time to start. Please click "Check the car price" in the quotation form to get a higher discount.

Changan Auchan X5 adopts a unique front face design, and its sharp lines and sharp contours make it full of sense of movement and strength. The air intake grille adopts lattice design, which further enhances the sporty atmosphere of the whole vehicle. The overall style is fashionable and young, which meets the aesthetic needs of modern consumers.

Changan Auchan X5 has a body size of 4490*1860*1580mm, a wheelbase of 2710mm, a front tread of 1580mm and a rear tread of 1595mm. The car’s side lines are smooth and dynamic. With 18-inch rims, it adopts a unique design style, with 225/50 R18 in tyre size and 225/50 R18 in tyre size, which further enhances the sporty atmosphere and handling performance of the whole car.

Changan Auchan X5′ s interior design is simple and fashionable, with a leather steering wheel, which is comfortable and supports manual adjustment up and down, providing a flexible control experience for drivers. The center console is equipped with a 10.25-inch touch screen for easy operation and clear information display. There is a USB interface in the front and rear of the car, which is convenient for passengers to charge and transmit data. The seat is made of leather and fabric. The main seat has the functions of front and back adjustment, backrest adjustment and height adjustment, while the auxiliary seat can adjust the front and back and backrest. The rear seats support proportional tilting, which increases the flexibility of storage space.

Changan Auchan X5 is equipped with a 1.5T turbocharged engine with a maximum power of 138kW and a maximum torque of 300N·m, which provides a strong power performance for the vehicle. Matching this engine is a 7-speed wet dual-clutch gearbox, which makes power transmission more efficient and smooth.

The evaluation of Changan Auchan X5 shows that the young and fashionable design of this model is deeply loved. He said, "The appearance is young and fashionable, and the design is unique, especially in line with the aesthetics of most young people now. Moreover, his body decoration also has a sporty style. Because of the love of young people, I later added a shovel kit before sports. I like it even more. Front shovel: The front shovel is completely personal preference, and it was added later, which makes me feel very handsome. " This user’s spontaneous modification further proves that the design of Changan Auchan X5 is very attractive.

　　[car home Information] Recently, we learned from relevant channels that Starway (|) will be listed on May 9. The new car has been pre-sold before, and a total of 8 configuration models have been launched, with a pre-sale range of 199,000-329,000 yuan. The new car is based on Chery’s brand-new E0X global ultra-comfortable high-performance electric platform, positioning medium and large SUVs and providing two power options: pure electric and extended range.

　　From the appearance, the ET in Xingji Era has a steady atmosphere, the front design is simple and avant-garde, and the LED penetrating light belt is matched with the lower light language to create a technological dreamy visual effect. The disappearing middle net is a typical feature of new energy vehicles. This design also highlights the EXEED Star Road brand logo, and the front enclosure is decorated with different materials and colors to create a layered feeling.

　　The younger and even a little sporty roof curve and waistline are used on the side of the body of Xingjiyuan ET. Frameless doors and hidden door handles are all common configurations of new energy vehicles nowadays, which cooperate with large rims to create an atmospheric field. The shape of the rear end is very full and round, and it also uses a penetrating taillight group. This penetrating taillight contains 262 LED beads, and the lighting effect is quite exquisite.

　　According to the official introduction, the interior of Star Era ET incorporates the design concept of "Welcome Home", and high-end environmental protection materials such as marble slate, real wood decoration and Microfiber microfiber are also applied in the car. The 15.6-inch 2.5K central control large screen in the center console is very eye-catching. The smart home voice based on the Lion AI big model includes 20 smart home scenes such as car home interconnection, baby mode, pet mode and karaoke mode, which endows more home attributes for Star Age ET. At the same time, the center console also broke the traditional fixed instrument panel mode, equipped with an electric sliding auxiliary instrument panel and a "star-moving bar", with double-layer storage compartments and warm atmosphere lights, so that passengers in the car can experience the comfort without barriers. In addition, the front and rear rows can be electrically moved by voice or physical buttons, which further improves the flexibility of the interior space.

　　In terms of body size, the length, width and height of the new car are 4955/1975/1698mm and the wheelbase is 3000mm respectively. In terms of power, Xingjiyuan ET pure electric version provides two sets of power systems: single motor and double motor. The maximum power of the single motor version is 230kW, and the peak torque is 425N·m, 6.4 seconds and 6.6 seconds. Two-motor four-wheel drive model, the front axle motor entry version is 123kW, the high version is 183kW, and the maximum power of the rear axle motor is 230kW. The peak torque is 238N·m before and 425N·m after the PRO four-wheel drive version. The Ultra version is 266N·m before and 425N·m after, and the fastest Ultra can "break 100" in 3.8 seconds. Star Era ET will be equipped with Contemporary Amperex Technology Co., Limited Shenxing rechargeable battery, which is available in 77kWh and 100kWh. Relying on the global 800V platform, it can drive 400 kilometers in 10 minutes at 25℃ room temperature. It only takes 24 minutes for the SOC to be 20%-80% in the extremely cold environment at MINUS 20℃, which effectively solves the problem of tram charging for northern users.

　　The extended-range version of Star Era ET will be equipped with a 1.5T turbocharged engine with the engine model SQRH4J15B, and equipped with a plug-in hybrid system. The engine can output a maximum power of 115kW, a peak torque of 220N·m, a maximum motor power of 195kW, a maximum torque of 324N·m, and a "breaking 100" in 7.8 seconds. The extended range version is equipped with a 32kWh battery pack, with a pure battery life of 200km and a comprehensive battery life of 1500+km. (Text/car home Zhouyi)

"In 2020, the operation of the machine tool industry was better than expected, showing a recovery growth trend." A few days ago, Mao Yufeng, executive vice chairman of cmtba, said that after nearly 10 years of downturn, the machine tool industry is welcoming new opportunities for development.

Machine tool, the machine that produces machines, is called "industrial mother machine" and is the core production base of equipment manufacturing industry. In the extraordinary year of 2020, the machine tool industry intensively cultivated and made many new breakthroughs in the field of high-end CNC machine tools: a major breakthrough was made in the super-large five-axis machine tool, and the world’s first 3D printing CNC machine tool with integrated casting, forging and milling was successfully developed …

During the "14th Five-Year Plan" period, how did the machine tool industry make up the short board and forge the long board?

Mid-to-high-end blossomed, and the machine tool industry showed signs of bottoming out.

In the spring of 2020, the machine tool industry reported good news frequently.

The first domestic high-speed five-axis machining center for ultra-long-distance high-speed rail developed by Shenyang Machine Tool of General Technology Group was successfully rolled off the assembly line. This machine tool is used for machining complex surfaces of large-scale structural parts of high-speed rail, marking the first time that domestic high-end CNC equipment is used for the production of core components in high-speed rail industry.

A month ago, the testing method of five-axis machine tool of "S specimen" revised by China officially became an international standard, and the machine tool people frankly said, "This is a hard bone."

"S specimen" is regarded as the "crown jewel" in the field of machine tool processing. As long as a machine tool can process qualified "S-specimen", then even complex thin-walled parts can be competent. The machining of "S-specimen" requires the machine tool to change various angles and ensure high machining accuracy.

"The core components of our machine tool have withstood the test of’ S specimen’." The person in charge of a leading machine tool enterprise in China said that it was a lot of suffering to break through the "S-specimen". "During the test, all the inspection points of machine tool processing were qualified, but the combined" S-specimen "always failed to meet the standard."

The reason is that there is still a gap in machining accuracy. Each inspection point should not only meet the standard, but also have almost zero error, so as to ensure that the error of the outline size of the "S specimen" does not exceed 0.05 mm. The R&D team of this enterprise keeps approaching zero error. After more than 1,200 tests, it finally chews this "hard bone" and realizes 100% qualified processing of "S specimen".

Mao Yufeng said that the localization of high-end machine tools in China is constantly improving. Up to now, the domestic market share of representative products such as domestic five-axis machining center and high-grade CNC system has increased to about 30%.

What is more gratifying is that not only the leading enterprises of large machine tools continue to conquer key technologies, but also the "invisible champion" in the segmentation field is breaking. In November 2020, nearly 20 enterprises in the machine tool industry were selected into the second batch of "Little Giant" enterprises publicized by the Ministry of Industry and Information Technology.

On January 4th, 2021, Shenzhen Genesis Machinery Co., Ltd. delivered another good news, and 218 T-V856s machine tools were shipped in a single day, setting a new high in recent years and winning a "good start". With reliable processing quality, the company has jumped to the forefront of subdivision in just over 10 years.

"In the past 10 years, the demand of China’s machine tool market has changed dramatically, from completely relying on investment to investment and consumption." Mao Yufeng said that in the past, the customers of machine tool enterprises were mainly concentrated in heavy industries such as energy, steel and equipment manufacturing. Now, customers have expanded into electronic products, new energy vehicles, medical devices and semiconductors. "Some enterprises that are not suitable for market demand have been eliminated, and a number of enterprises that respond quickly and focus on sub-sectors have grown rapidly."

Breakthroughs have been made at the high end and progress has been made at the middle end. The machine tool industry is gradually getting rid of the downward trend for many years, showing signs of bottoming out. According to the data of cmtba, in 2020, the total orders of metal processing machine tools increased by 16%.

Strengthen collaborative innovation and realize the expansion from 1 to 100 and from point to surface.

As an "industrial machine tool", the application scenes of machine tools are everywhere, ranging from small mobile phones, televisions and washing machines to large cars, high-speed trains, airplanes and rockets, and as fine as medical implants and medical devices, they are inseparable from machine tools. China’s economy is developing towards high quality, and the requirements for product quality and machine tools are getting higher and higher. "It can be said that the supply capacity and demand of domestic high-end machine tools do not match, not only the whole machine has a gap with imported machine tools, but also the key basic supporting parts." Mao Yufeng said.

Where is the gap? It lies in sustainable innovation based on application.

Zhu Kongfeng, deputy chief engineer of guangzhou cnc Equipment Co., Ltd. said that China has been able to produce high-end CNC system for machine tools, taking CNC system as an example, and achieved a breakthrough from 0 to 1. However, compared with imported high-end CNC systems, there is still a gap in technology maturity and brand influence. "It is these gaps that make it difficult for domestic CNC systems to expand from 1 to 100, from point to surface. At the same time, without the tempering of high-end application scenarios, the gap between domestic high-end CNC systems and foreign products will be difficult to make up, and even larger. "

"Good products are used. If no one uses them, there is no way to know the gap. There is no application scenario. How to upgrade the iteration?" Jiang Shilin, assistant to the chairman of Dalian Guangyang Science and Technology Group, felt that the high-end machine tool market is small in scale and high in unit price, and the price factor has little influence. "It is very difficult to develop domestic high-end CNC machine tools only by relying on enterprises themselves and market forces."

Mao Yufeng said frankly that for a long time, the prototype research and light application verification in the machine tool industry often means the completion of the project through the acceptance of the prototype. Few people pay attention to the follow-up application and market expansion of the products, and lack policy support for the promotion of innovative products of enterprises. This innovative model can only solve the problem of "being or not" and cannot meet the needs of high-quality development.

Faced with this dilemma, some enterprises have made useful explorations.

"We have advanced the time to find customers." Jiang Shilin said that in the past, products were sold to customers and they were asked to try them out. Now we come to the door first and ask our customers what their needs are, and the two sides research and develop together. "We understand the psychology that customers favor imported mature machine tools. After all, every failure and shutdown of the production line will cause huge losses. Therefore, we can only do our homework first. "

Recalling the first cooperation with a research institution, Jiang Shilin will never forget the more than 200 pages of A4 paper filled with questions. "The first joint research and development, customers asked us to use the standards for inspecting imported advanced equipment. For us, the problem paper with a thickness of 3 cm is not harsh, it is a baby. " Jiang Shilin recalled that after improving the equipment, the company sent engineers directly to the customer’s workshop to solve problems at any time, so as to improve the reliability of the equipment, the adaptability of the process and the stability of production, so as not to affect the performance of the operators and improve their enthusiasm for operating domestic equipment. After a joint research and development, Dalian Guangyang finally won the recognition of customers. The customer purchased 22 high-end five-axis machine tools at one time to form an intelligent production line. "After that, the company’s products opened up a situation in the aerospace field."

"The supply mode of the machine tool industry is changing from batch to customization, especially for mid-to high-end products. It is even more necessary for the machine tool industry to strengthen collaborative innovation practice with users, from passively following to solving user needs to jointly researching new needs and new processes." Mao Yufeng said.

Industry-University-Research actively embraced new technology with a game of chess.

Sharp tools make good work. For the manufacturing industry, this "device" is a machine tool. During the "Fourteenth Five-Year Plan" period, the machine tool industry has a long way to go to make up the short board and forge the long board.

"From the perspective of products, a good machine tool needs the quick march of the whole industry chain. The basic components determine the functional components, and the functional components determine the performance of the main engine. This is an interlocking process." Zhu Kongfeng said.

From the industry point of view, machine tools and a series of basic industries such as semiconductors, raw materials and cutting tools are interdependent and interdependent. For example, a high-end machine tool needs high-quality bearings, and high-quality bearings depend not only on the quality of steel, but also on the performance of the machine tool used to process bearings.

"This means that the machine tool industry needs to make up the shortcomings. It is not feasible to rely solely on the head enterprises, but it needs the user’s demand to lead and Industry-University-Research to use a game of chess." Jiang Shilin said.

Mao Yufeng emphasized that it is foreseeable that the demand for domestic high-end machine tools is expected to explode further during the 14 th Five-Year Plan period. In terms of major demand and common technology research and development, we need to explore how the new national system can play a better role.

Zhu Kongfeng said that, just as the "Proposal" of the Tenth Five-Year Plan proposed to implement the system of "revealing the list and taking the lead", he hoped that the relevant departments would guide the downstream enterprises to publicly release their needs and jointly research and develop with the upstream and downstream of basic industries and machine tool industry chains to form a new development pattern of complementarity, collaborative research and mutual promotion. "Government departments can adopt the way of purchasing services, with leading enterprises contracting related projects and organizing project participants by themselves to realize key core technologies.

"Although the machine tool industry accounts for less than 1% of GDP, it is the basis for upgrading the manufacturing industry to the middle and high end. To achieve high-quality development, the industry needs the strong support of more capital. " Mao Yufeng suggested that state-level large funds invest more in the machine tool industry, and at the same time give more opportunities to private enterprises. "After nearly 10 years of development in the machine tool industry, private enterprises have become an important force that cannot be ignored."

However, bury your head in the road and look up at the road. In recent years, subversive innovations in the machine tool industry have come out one after another, which not only makes up for the shortcomings of traditional CNC machine tools, but also affects the research and development ideas of traditional machine tools.

According to reports, the traditional CNC machine tools "do subtraction" in processing, and process mechanical parts by turning, milling, planing and grinding, which has the advantage of high reliability. 3D printing technology is "addition". First, liquid materials are solidified into planar thin layers, and then layers of thin layers are accumulated into the required three-dimensional objects, which is superior to controlling complex shapes. A few days ago, in Wuhan, a brand-new machine tool-casting-forging-milling integrated 3D printing CNC machine tool combined the advantages of the two.

"Many precision parts needed by modern industry have complex structures and extremely high requirements for precision and air tightness. Machining with traditional CNC machine tools is extremely difficult to control accuracy, while 3D printing technology has shortcomings in terms of air tightness. " Zhang Haiou, the project leader and a professor at Huazhong University of Science and Technology, said that the 3D printing CNC machine tool integrating casting, forging and milling combined their advantages into one, forging while casting, and successfully trial-produced the aircraft composite molding die only once, which not only met the requirements in parameters, but also overcame the bottleneck problems of difficult processing and low yield of complex large molds, and shortened the manufacturing cycle by at least 1/3.

"In order to meet the needs of efficient and flexible manufacturing, the transformation of traditional machine tools is imperative, which requires the machine tool industry to actively embrace new technologies and be ready to meet new challenges while practicing internal strength." Mao Yufeng said.

[Editor: Zhao Yihan]