Special feature of 1905 film network After eight years of sharpening the sword, The Assassin Nie Yinniang directed by Hou Xiaoxian has kept fans waiting for too long. Many people went to see Nie Yinniang for the fascination of "seeing Hou Xiaoxian on the big screen". Once again, he has appeared intensively in front of the media. He is 68 years old this year, and his face even shows the kindness of the elderly. However, his tone of speaking is still like taking the lead, and his tone is humble and peaceful but reveals sharp and heroic.

　

　　　 Back in 1997, the French director olivier assayas shot The Portrait of Hou Xiaoxian. Fifty-year-old Hou Xiaoxian, with clashing hair and a slight camel on his back, chewed betel nuts and smoked cigarettes. He talked with his neighbors and made tea, sometimes as cute as an urchin, sometimes full of piqueness, and sometimes talked about his inner loneliness and lamented his loss. As the leader of Taiwanese new films, Yang Dechang has long since passed away, and now only Hou Hsiao-hsien still inherits the mantle of China traditional culture as a mainstay.

　

What influenced his film style?

　

　　　 Tsui Hark once teased Hou Xiaoxian at the Hong Kong Film Festival held in Beijing recently: He talked about shooting martial arts for many years, and it was in the 1980s that he finally made his first film, which is also amazing. "Yes, Hou Xiaoxian wanted to shoot martial arts for 30 years, and for 8 years, the film was so full of classical Chinese and special amorous feelings of restoring history. In fact, this has something to do with his film style and obedience to classical legends. In the final analysis, Hou Xiaoxian loves reading too much.

　

　　　 I remember that when Zhu Tianwen, Hou Dao’s good partner, recalled seeing him for the first time, he said that he especially liked Kuniko Mukoda’s prose, and he was surprised. "The film industry can also read books!" Director Hou Hsiao-hsien, who has a rebellious spirit in the Jianghu, believes that he is a scum, but he has been fond of reading since childhood, and he reads what he catches, and the amount of reading is amazing. Since the fifth grade of primary school, Hou Xiaoxian has been fascinated by the world of martial arts novels, loved Jin Yong’s works most, rented all the bookshops near his school and home, and read all the martial arts rentals. It’s really a voracious reading. When he was in middle school, he began to read Japanese martial arts. When there was nothing to see after reading books and Hong Kong Kung Fu martial arts films, he had to plunge into the legend of the Tang Dynasty and continue to look for the ideal romantic excitement in the world of chivalrous men and recluses.

　

From Shen Congwen to Nie Yinniang, the legend of the Tang Dynasty has been brewing for 30 years

　

　　　 Hou Hsiao-hsien once mentioned Shen Congwen again and again in interviews, because he finally knew clearly how to make a film after reading Autobiography of Congwen recommended by Zhu Tianwen, which confirmed the changes he made in The Man from the Wind Cabin, and this film touched Jia Zhangke, a young man in the town, and made Xiaowu and Platform many years later. Driven by writing, Hou Hsiao-hsien maintained the mode of co-creation with literati for decades, and his partner with Zhu Tianwen became a beautiful talk in the circle. Later Acheng and now Haimeng Xie joined in, which shows Hou Hsiao-hsien’s respect for literature.

　

　　

　　　 According to Hou Hsiao-hsien’s experience, it seems natural to shoot Nie Yinniang the Assassin. In 1975, Hou Hsiao-hsien wrote the first play "The Peach Blossom Woman Fighting the Duke of Zhou", which was adapted from Yuan Zaju, and the second play "The Engagement Hall" came from the novels of the Tang Dynasty. He loved China’s folk art so much that he turned Taiwan Province’s puppet show into the legendary "Dream of Life" and put Zhang Ailing’s annotation and translation of the Qing novel "Flowers on the Sea" on the big screen, which made people fascinated by the exquisite tea, soup and hairpin in that lost time.

　

　　　 "Assassin Nie Yinniang" comes from the Tang Dynasty legend "Tai Ping Guang Ji". The original text is only a thousand words. As early as the 1980s, Hou Xiaoxian wanted to shoot Nie Yinniang. This name has been brewing in his mind for nearly 30 years. Wen-Ying Huang, his imperial art director, said: "Hou Dao first closed himself for a year, studied the history of the Tang Dynasty, and joined the screenwriter work in Zhu Tianwen and Haimeng Xie in the summer of 2009." . After years of polishing by Hou Hsiao-hsien, Zhu Tianwen, Acheng and Haimeng Xie, the script "Nie Yinniang the Assassin" with only 35 scenes and 8,000 words was finally formed.

Hou Xiaoxian’s Unique Martial Arts: Just for "Waiting for the Cloud to Arrive"

　

　　　 The immersion of Tang legends and martial arts novels not only endows Hou Xiaoxian with a natural chivalrous spirit, but also allows him to create a unique and Chinese chivalrous world. Shu Qi said that the director always waits when filming, and the long wait is only for the rising of a mountain fog. Hou Xiaoxian should not rely on the special effects in the later period, but want the emotional atmosphere in real time and space to diffuse naturally.

　

　　　 This way of filming continues the spirit of his idol Akira Kurosawa’s "waiting for the clouds to arrive", which is rare in today’s hurried world, so it stretches out the beautiful pictures of there seems to be no one on the empty mountain and and yet I think I hear a voice. In his swordsmen’s imagination, it’s not the satisfaction of the sword, but the absolute loneliness without the same kind, so don’t expect to see the complicated moves in traditional swordsmen’s films in Nie Yinniang, but kill yourself with one knife after a long wait, and compress time into zero degree space in an instant.

(text/cacao (tree)42）

CCTV News:According to "Voice of Cultural Travel" in WeChat official account, recently, 10 departments including the Central Propaganda Department, the Central Network Information Office, the Foreign Affairs Office of the Central Committee, the Ministry of Foreign Affairs, the Ministry of Education, the Ministry of Public Security, the Ministry of Civil Affairs, the Ministry of Culture and Tourism, the State-owned Assets Supervision and Administration Commission and the General Administration of Market Supervision jointly issued the Notice on Further Strengthening the Standardized Management of Forum Activities, and put forward 10 suggestions for forum activities (including forums, summits, annual meetings and other forum-like meetings) held by various subjects to the public.

"Notice" requires that forum activities must adhere to the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, practice socialist core values, abide by relevant laws, regulations and policies, and ensure correct political orientation, value orientation and public opinion orientation. All kinds of social subjects holding forum activities should be registered according to law and have legal status. Enterprises and social organizations that are not legally registered or have no actual undertaker may not openly hold forum activities for the society. The names of forum activities should be accurate, standardized and be worthy of the name, and the words "China", "China", "the whole country", "the world", "summit", "high-end" and "peak" should not be used at will. The theme setting of forum activities shall not exceed the responsibilities of the organizer, and the establishment of sub-forums, sub-forums and parallel forums shall closely focus on the theme of the main forum activities.

The "Notice" emphasizes that on the one hand, we will severely crack down on all kinds of illegal activities in forum activities, focusing on cracking down on illegal activities such as forum activities, "cottage" forum activities, and fraudulent wealth collection in the name of forum activities, clarifying the responsibilities of various regulatory departments and forming a long-term crackdown mechanism; On the other hand, we will encourage and support the legal compliance forum activities, and create a number of exemplary and leading brand forum activities by strengthening publicity and promotion, providing business guidance and giving praise and rewards.

The "Notice" puts forward specific requirements for social organizations, party and government organs and their directly affiliated units to hold forum activities, and further clarifies the responsibilities of the competent host, territorial management and industry management. The "Notice" puts forward requirements for the venue providers and publicity and promotion platforms of the forum activities, and at the same time emphasizes the need to strengthen credit management and social supervision, and bring the subjects who hold forum activities in violation of laws and regulations and cause adverse social impacts into the scope of credit management, give priority supervision, and encourage all sectors of society to complain and report and safeguard their rights according to law.

Since March this year, the Propaganda Department of the Central Committee, the Ministry of Culture and Tourism and other departments have jointly deployed a nationwide special clean-up and rectification work for forum activities. All localities and departments have earnestly implemented and actively cooperated, cracking down on a number of illegal activities, and the chaos of forum activities has been effectively curbed. The purpose of issuing the Notice is to consolidate the results of clean-up and rectification, continuously crack down on illegal activities, further standardize management, continuously improve quality, and give full play to the positive role of forum activities in economic, social and cultural development.

Notice on Further Strengthening the Standardized Management of Forum Activities

Departments (bureaus) of culture and tourism of all provinces, autonomous regions and municipalities directly under the Central Government, Party Committee Propaganda Department, Party Committee Information Office, Foreign Affairs Office, Education Department (Education Committee), Public Security Department (Bureau), Civil Affairs Department (Bureau), State-owned Assets Supervision and Administration Commission, and Market Supervision Bureau (Department, Committee):

In recent years, forum activities have played an important role in promoting economic and social development and ideological and cultural exchanges, but at the same time, there are also some problems such as fake official institutions and formal organizations holding "cottage" forum activities, illegally carrying out appraisal and commendation activities, illegally charging fees to collect money, arbitrarily naming them as high-standard names, overlapping themes and vague content, which have caused waste of economic and social resources, disrupted market order and harmed the legitimate interests of the people. In order to further crack down on illegal activities and standardize the management of forum activities, the following work requirements are put forward for all kinds of forum activities (including forums, summits, annual meetings and other conference activities with forum nature) held by various subjects to the public.

First, adhere to the correct orientation. To hold forum activities, we must adhere to the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, practice socialist core values, and abide by relevant laws, regulations and policies. Organizers should earnestly perform their main responsibilities, strengthen the audit of the content of the event and the management of the whole process of the event, ensure that the forum activities adhere to the correct political direction, value orientation and public opinion orientation, strive to improve the quality of the forum activities, and give full play to the positive role of the forum activities in economic, social and cultural development.

Second, standardize the main body, name and content of forum activities. All kinds of social subjects holding forum activities should be registered according to law and have legal status. Enterprises and social organizations that are not legally registered or have no actual undertaker may not openly hold forum activities for the society. The names of forum activities should be accurate, standardized and be worthy of the name, and the words "China", "China", "the whole country", "the world", "summit", "high-end" and "peak" should not be used at will. The content of forum activities should focus on the center, serve the overall situation, pay attention to quality and effectiveness, and the theme setting should not exceed the responsibility of the organizer. The establishment of sub-forums, sub-forums and parallel forums should closely focus on the theme of the main forum activities.

Third, severely crack down on all kinds of illegal acts. Focus on cracking down on illegal activities such as forum activities held by unregistered subjects to the public, "cottage" forum activities, and fraudulent wealth collection in the name of forum activities. Public security departments crack down on illegal fund-raising, illegal business, pyramid selling, fraud and other illegal and criminal acts according to law. Market supervision departments strictly investigate and deal with illegal charges and false propaganda in forum activities. Civil affairs departments severely crack down on all kinds of illegal social organizations that hold forum activities, and investigate and deal with social organizations that violate laws and regulations on the registration and management of social organizations in holding forum activities according to law. The competent department in charge of commendation and awards shall take measures such as stopping the activities, investigating and dealing with them according to law, ordering rectification, and investigating the responsibilities of relevant personnel.

Fourth, standardize social organizations to hold forum activities. Social organizations holding forum activities shall perform internal working procedures in accordance with the articles of association and perform relevant procedures in accordance with the relevant provisions of their competent units. The theme of the forum should conform to the purpose and business scope stipulated in the articles of association; In cooperation with other units to hold forum activities, it is necessary to strengthen the audit of the qualifications and capabilities of the cooperative units and strengthen the supervision and management of the whole process of the activities; Not only in name, not involved in management, not to cooperate with illegal subjects to carry out activities.

Five, standardize the management of party and government organs and their subordinate units to hold forum activities. In addition to the forum activities decided by the State Council of the CPC Central Committee, the party and government organs and their directly affiliated units shall strictly perform the approval procedures when holding forum activities. Provincial and ministerial party and government organs, people’s organizations, and social organizations approved by the State Council to be exempted from registration to hold new forum activities should be reported to the CPC Central Committee and the State Council for approval; The party committees and governments of all provinces (autonomous regions and municipalities) are responsible for examining and approving the forum activities held by regions, departments and units below the provincial level in the region; The central and state organs, people’s organizations and social organizations exempted from registration with the approval of the State Council are responsible for examining and approving the forum activities held by their subordinate organs and directly affiliated units. Establish a reserved list of forum activities by classification, and implement record management for forum activities within the list. Party and government organs at all levels and their directly affiliated units will no longer hold forum activities outside the reserved list in principle. It is really necessary to add, should be strictly examined and demonstrated, according to the procedures for approval into the list management. The examination and approval of the forum activities of the party and government organs and their directly affiliated units shall follow the principles of total control, strict scale control, strict economy, and practical results, so as to prevent formalism and extravagance. Implement the spirit of the eight central regulations and their detailed rules, and standardize party member leading cadres to attend forum activities. Foreign-related forum activities shall be handled in accordance with the relevant regulations on foreign affairs management, and party and state leaders, other leading cadres and important foreign guests shall be invited to attend the forum activities.

Six, encourage and support the legal compliance forum activities. For forum activities with standardized organization, correct orientation, excellent effect and great influence, all localities and departments should support them by strengthening publicity and promotion, providing business guidance, giving praise and rewards, etc., and create a number of exemplary and leading brand forum activities to help forum activities play an active role in the development of high-quality services.

Seven, the implementation of the host responsibility and industry supervision responsibilities. The organizers of the forum activities should earnestly fulfill their main responsibilities, strengthen the management of the whole process of the forum activities, and formulate emergency plans to ensure the healthy and orderly development of the activities. The central and state organs should strengthen the standardized management of forum activities held by their subordinate units, and the competent departments of forum activities in all provinces (autonomous regions and municipalities) should earnestly perform their responsibilities of territorial management of forum activities, improve the working mechanism, improve the management system, and strengthen the standardized management of forum activities held by various subjects in the region. All industry management departments should strengthen the business guidance and industry supervision of the forum activities in this industry and this field.

Eight, strengthen the standardized management of the main body of the venue. The main body of the forum venue shall not provide convenience for illegal forum activities. Before signing a contract and providing services, the identity authenticity and legality of the main body of the forum activities shall be verified, and the forum venue shall not be provided for the main body that has not been legally registered. Found that there are illegal clues, should promptly notify the relevant departments.

Nine, standardize the media platform to promote the forum activities. News media, website platforms and public accounts shall not publicize or report illegal forum activities, or advertise or provide communication channels for them; In order to check the information content related to the forum activities, we have to publicize and exaggerate the publicity.

Ten, strengthen credit management and social supervision. For the main body that holds forum activities in violation of laws and regulations and causes adverse social impact, in addition to dealing with it according to relevant laws and regulations, the relevant competent departments should bring it into the scope of credit management. All relevant departments should promote information sharing, and focus on the supervision of forum activities and organizers with bad credit records. Smooth channels for reporting complaints, encourage the broad masses to actively participate in the activities of the forum to crack down on violations of laws and regulations, and encourage the organizers of the compliance forum to safeguard their rights and interests according to law.

All localities and departments should further improve their political stance, conscientiously implement the spirit of this circular, strengthen their responsibility, build an efficient and orderly working mechanism in accordance with the requirements of overall coordination, graded responsibility, classified management and linkage between the upper and lower levels, strengthen organizational leadership, compact responsibilities at all levels, adhere to problem-oriented, treat both the symptoms and the root causes, and make precise policies to promote the healthy and orderly development of forum activities.

Editor’s lead: Nowadays, more and more people keep pets, and various offline pet services are also developing in full swing. However, online pet apps are all outstanding. Why is this? Is online pet demand a false demand? In this paper, the author selected Boqi Pet and Chongming two apps, both of which focus on shopping malls and social interaction, and made an analysis and comparison. Let’s take a look.

When the material foundation reaches the corresponding level, the spiritual needs become particularly prominent. In a modern society with relatively perfect materials, people often need spiritual comfort in different ways. It is worth noting that more and more urban residents choose to keep pets as their spiritual sustenance.

The number of urban residents keeping pets exceeds 100 million, and pet services such as offline pet shops and pet hospitals are developing in full swing, but online pet apps have been developing for a long time. After years of failed online pet apps, many people and even investors think that "pet apps, especially pet social apps, are false demands".

Is this really the case? I hope this analysis of competing products can provide readers with some thinking reference.

According to the analysis and prediction of Ai Media’s White Paper on Pet Industry Consumption in China, the scale of pet industry in China will reach 348.8 billion yuan in 2021. In recent years, the scale of pet industry will continue to expand, and it is expected to reach 445.6 billion yuan in 2023. The scale of pet industry is expanding rapidly, and the market development prospect is improving.

In the pet industry, pet food accounts for 40%, followed by pet medical treatment, aquarium exotic pets, pet service, pet supplies and pet trading. Pet basic services occupy an absolute position in the industry, and the deep-seated consumer demand of pet owners has not yet matured. The forms of pet service are becoming more and more abundant. With the upgrading of residents’ consumption and the change of pet concept and pet role, the pet service industry will grow steadily.

According to Ai Media data, in 2021, the age distribution of pet owners is between 85 and 95, and the age level is younger. There are more female owners than male owners, reaching 61%; The academic background is mainly undergraduate, which can reach 74%; Most pet owners are married with children, reaching 61%.

According to the data of Ai Media, in the investigation of pet-keeping motives, 90% of pet owners keep pets for emotional motives such as adding interest, decompressing and relieving loneliness. Heavy work constantly squeezes the lives of modern people, and pets can bring more happiness to people and help modern people to relieve stress and loneliness.

Most of the pets are friends and family members with companionship function, and 20% of pet owners regard their pets as children, and cultivate love through similar parenting relationships.

From the above, it can be further concluded that pet owners are mainly young people with high education and spending power. They generally keep pets for emotional motives and can give them care to some extent.

It can be concluded from the above data that at present, the pet industry is still dominated by entities, and the development trend of online main business is homogeneous, leaning too much towards shopping malls. Pet app is still in the exploration stage, and its functions are mainly limited to: drying (sharing status), purchasing (consulting pet diseases, pet breeding experience, etc.), buying (purchasing pet products), and shopping (O2O, online diversion to offline).

Generally speaking, the pet APP market is a relatively blank market, and an APP with quality and connotation that can satisfy pet lovers in all aspects has not yet come out.

According to the current development status of the pet industry and the development trend of content socialization, this paper selects Boqi Pet and Chongming, both of which focus on shopping malls and socialization, to analyze and try to explore the current living conditions of pet apps.

In the function of the mall, the construction of Boqi Pet Mall is more perfect, covering all aspects of pet goods, and at the same time, adding interest to the mall through various activities; However, Chong Ming is slightly inferior, with key functions but not enough interest and classification science.

To a certain extent, this is due to the different positioning of the two. Chong Ming started in the community and spent more energy on community construction. The mall is currently in its infancy; The primary goal of Boqi pet is to build a shopping mall, which is qualitatively different from the rationality of functional partition and the beauty of page design.

The community construction of Chong Ming is based on the possible problems of pet owners at all stages, but the classification is too detailed and does not have a certain general classification. Boqi pets pay attention to the construction of classification, and add dynamic recommendations based on five major sections. Although it has generalization and beauty, there is no qualitative breakthrough in functional construction.

At present, the biggest problems of the two are: low willingness of users to participate in the community, low intensity of interaction, and users’ dependence on their pet community is far lower than other social media.

Boqi pet:

Pet Ming:

1) Boqi pet

Advantages:

• Interest recommendation, know user preferences in advance, and make targeted recommendations.
• You can skip directly without choosing a pet.

Disadvantages:

• The location permission query does not set the Disagreement option.
• Mobile phone number must be bound.
• There are many kinds of pets, but they are incomplete

2) Chong Ming

Advantages:

• The registration page is soft and friendly.
• There are fewer registration processes.
• Multichannel login

Disadvantages:

• High entry threshold, only for people with cats or dogs.

Boqi pet operation mode:Open the channel between private domain and public domain, public domain customers are oriented to private domain, and attach importance to high-value users in private domain; Multi-channel combination of innovation, reaching different types of users, so that the efficiency of innovation is the highest; Three-step operation:

1. Savage growth stage: all users are indiscriminately drained to the private domain traffic pool, and the number of users increases sharply.
2. Classified operation stage: classified and layered operation according to user tags.
3. Strategic operation stage: At present, we use all resources, combine public domain and private domain to run business, and pay attention to the opening of the whole platform and the management of users’ whole life cycle.

Chong Ming operation mode:Focus on community advantages, export community content through multiple channels, and attract users with independent brands as the core.

Summary:Boqi Pet and Pet Ming operate in two different ways. Boqi Pet adopts the strategy of giving priority to private domain traffic, converting users to private domain through various public domain channels, and operating the brand in all directions. Boqi Pet APP is only a part of its private domain.

Recently, Chong Ming’s operation focused on expanding its own brand and strengthening the construction and promotion of its own brand. However, in reality, the operation began to gradually withdraw from the social platform. Take Chong Ming’s recent Weibo as an example, the time was fixed on November 18, 2021.

Boqi pet:Ensure the largest traffic entrance and integrate all available resources. There are Tmall, JD.COM, Tik Tok, bilibili, Xiaohongshu, Douban, Zhihu, Weibo and other entrances online; There are shops and exhibitions exposed offline; In addition, there are advertisements in the circle of friends.

Pet Ming:Multi-channel social media put in content, major application markets went online, and launched their own pet products brand of the same name "Chong Ming".

Summary:Boqi pets improve their exposure through high coverage and high frequency promotion mode. However, the promotion of pet Ming is weak, and there are many ways to promote it, but the form and frequency of promotion are far less than that of Boqi pet.

The promotion of both on social platforms is based on cute animals (that is, community content), but there is no breakthrough construction in the APP community, and the traffic attracted is also lost in a short period of time.

Both Boqi Pet and Chong Ming are profitable by selling goods in shopping malls, which are too single and lack of interest, and the replacement rate by large shopping platforms is high.

According to Ai Media Consulting, there are three typical business models of Internet pet service: pet e-commerce model, pet community model and pet online to offline.

At present, different enterprises adopt different modes, some adopt a single mode, and some adopt a mixed mode (adopting two or more modes, such as e-commerce+community, community +O2O, etc.). In addition, it also includes pet medical treatment (mainly online consultation, taking JD Health Pet Hospital as an example), intelligent hardware, pet consultation platform and pet store management system.

As far as the current Internet pet service is concerned, pet e-commerce has an absolute advantage, with large-scale online shopping platform and old pet e-commerce brand "Boqi Pet" as the main force in the industry. According to relevant data, the market share of the top five domestic brands is less than 20%, and the platform brand effect is even greater.

In the composite mode, all platforms have adopted the mode of e-commerce+community+medical care. No matter what the initial development is, in the construction process, the development direction is biased towards e-commerce, and the pet shopping market of the immature non-large online shopping platform is further divided.

In the market competition, the competitors of a single e-commerce development platform are far from their own homogeneous platforms, but those online shopping malls (Tmall, JD.COM, etc.) that have already occupied an absolute position in the shopping market.

On April 14th, 2022, Boqi Pet (BQ.US) received a letter from NYSE on April 5th, informing the company that its total market value and shareholders’ equity were lower than the compliance standards of NYSE. It is not known whether the platform economy developed by the single and independent pet mall can continue its previous glory, but the author believes that the difficulties faced by the relatively single pet mall development model will only become more and more severe.

In the process of searching the information of pet socialization, I found some interesting views on pet socialization.

Pet socialization = pseudo-demand?

In the public information arrangement of Tencent.com in 2019, we can see that after 2012, the online platform focusing on pet socialization, after experiencing the entrepreneurial fever and investment fever, the overall living situation is not optimistic.

So, is pet socialization really a false demand?

I don’t think so. On the contrary, it should be the core of a pet internet service construction, but there is no effective construction experience in the market at present.

1) community access is strict, and effective interactive crowds are isolated.

In the process of understanding these social apps containing pets, the author found that community designers set strict access to the community. Take the community of Boqi Pet and Weibo, a pet blogger in Weibo, for example, this featured recommendation of Boqi Pet has only won 16 likes, while the blog post of the pet blogger published just four hours ago can get 6000+ likes.

What the community needs after all is interaction. Without interaction, the community can only be a stagnant pool. How can we talk about further development? In the construction of pet socialization, the entry threshold is generally too high, but in reality, it is often some "cloud pet parents" who interact with dynamic publishers.

In the first step of entering the community, this group of people with great power is isolated. To a certain extent, it not only reduces users, but also weakens the enthusiasm of pet users for dynamic output. The demand for the platform by pet owners is naturally much lower than that of other social platforms.

2) The community construction is homogeneous, and the platform community is highly replaceable.

From the following survey data, it can be seen that in 2021, users interested in pets in China showed great concern about pet topics, but the attention channels were concentrated in comprehensive social apps such as Tik Tok in Weibo.

Modern social interaction needs to be unique. Zhihu is famous for its knowledge-based social interaction, and Douban is famous for its group social interaction. What kind of attitude should pet social interaction take in the public view?

The author believes that "pet socialization" should be redefined. The definition of pet socialization given by most pet community apps on the market is: pet socialization refers to the socialization of pet owners with other pet owners by posting dynamic and private messages. Social ways are single and boring.

According to relevant reports, the behavioral motivation of pet owners to share the news is often to get attention and evaluation, and they have certain exclusive psychology. It is often the pet lovers who can give their pets the most initiative.

Therefore, the concept of pet socialization needs to be redefined by relevant practitioners.

The author believes that pet socialization needs to be discussed through three questions, that is, who socializes? Socialize with who? How to socialize? Pet socialization includes four subjects, namely, pets, pet owners, other pet owners and pet lovers. Social behavior needs to be further explored based on these four aspects.

Can pets socialize with pets, and can pets socialize with other pet owners? How do pet owners socialize? How do pets connect with pet lovers? In the social process, what form can’t be achieved by external social functions and is irreplaceable?

When there is a real platform to clarify the relationship between them and build channels between them through appropriate forms, it will naturally usher in the prosperity of pet socialization.

At present, the online pet service market is still in the primary stage, with scattered industries and low industry concentration, and lacks a lasting one-stop pet service platform. Resources are scattered on various platforms, and it is necessary to run step by step to meet the needs of pets. Pet owners are miserable.

The author believes that online pet service is still a blue ocean at present, and whoever occupies a place in the pet social ecosystem first can become the leader of online pet service first.

Note: All the above are the opinions of new learners. If there are any mistakes, please correct them.

　

This article was originally published by @noora. Everyone is a product manager. It is forbidden to reprint without permission.

The title map comes from Unsplash and is based on CC0 protocol.

　　Jimu journalist Zhan Shuo

　　Recently, the female online celebrity "Touge" was killed in a car accident while driving a motorcycle in Chongqing.

　　The live video shows that the "head brother" wore a full helmet, but the lower body did not see the relevant protective gear. Witnesses said that the "head brother" was unfamiliar with the local road conditions and crashed into the wall after driving into the tunnel at high speed, causing an accident.

　　According to public reports, in the past year, many motorcycle online celebrity have passed away due to traffic accidents.

　　Some motorcycle enthusiasts said that many riders drive motorcycles and lack awe of safety. What they care more about is the traffic of motorcycle videos. Instead, it ignores the safety that should be put in the first place.

　　Many riders who were injured during riding also warned: "A car accident may make you lose the opportunity to start all over again."

　　There was an accident in online celebrity with 12,000 fans.

　　In the video of the driving recorder, a motorcycle quickly overtook from the right.

　　In the following time, the video image entered the tunnel. In the tunnel, you can see someone lying on the ground. Near the tunnel entrance, several motorcycles stopped at the roadside, and the riders ran back to the tunnel.

　　In the photos of the traffic accident scene released by netizens, the motorcycle is across the lane in the tunnel, and a female rider is lying on the ground without moving. The picture shows that she is wearing shorts, no protective gear is seen on her legs, and one leg is obviously bruised.

　　An insider said that the accident occurred at about 4 pm on September 15, in the underpass tunnel of an overpass in Chongqing. The woman who fell to the ground was online celebrity, a motorcycle from Henan Province. She came to Chongqing with her boyfriend and other riders this time, preparing to participate in this year’s Chongqing Motor Expo.

　　"Boss" is riding (Source: Network)

　　On the 18th, Jimu journalist called the police in the area where the incident occurred, but no response was received about the accident. According to media reports, the staff of Chongqing Public Security Bureau confirmed that there were related traffic accidents.

　　After the incident, the account of a video platform of "Touge" has been displayed as private, and the account nickname, avatar and personal cover have been changed.

　　On the day of the incident, the online biography was a social account of the boyfriend of "Touge", saying, "She got a driver’s license last year and her driving skills are quite good, but I really didn’t value her. Now things have gone wrong, and it’s too late to say anything."

　　Lessons learned from broken clavicle by experienced riders.

　　According to public reports, over the past year, a number of "motorcycle online celebrity" have been killed in traffic accidents, including "Zhuang Muqing", "Xiaoyu loves to eat fish" and "Liu Fugui", most of whom are young people in their twenties.

　　For the accident of "Boss", Ms. He, who has many years of riding experience, told Jimu journalists that according to the existing online videos and other information, it may be caused by unfamiliar road conditions and too fast speed. "I have ridden in Chongqing. The road conditions there are very complicated and there are many corners, and it is either uphill or downhill. There are certain requirements for the rider’s skills."

　　Some netizens said that the "head brother" was trying to catch up with the team in front, causing his own speed to be too fast. In this regard, Ms. He said that riding must have its own rhythm, and the riding speed must be determined according to the displacement, performance and driving ability of its own vehicle. "He can control the ride to 100 mph, but I can’t control it, so ride 80 mph. There is no need to be brave."

　　Social media account of "Touge" (Source: Internet)

　　Ms. He told Jimu journalists that once riding an accident, you may lose the chance to start all over again. Just two days ago, Ms. He just had an operation and took out the steel plate fixed at the clavicle last year.

　　In June last year, when Ms. He was riding a scooter of others, she was unfamiliar with the condition of the car, which led to a collision with a taxi that forcibly changed lanes. "At that time, the brakes of the car I was riding were not very good, and the tires were slippery. I couldn’t stop people and flew out." The accident directly led to Ms. He’s clavicle fracture. She lay in the hospital for a whole month and had a steel plate implanted surgically, which cost more than 30,000 yuan.

　　Ms. He said that the traffic police accounted for 30% of the responsibility for this accident. She recalled that at that time, she felt that she had been riding a large-displacement car for several years and was very familiar with it, not to mention riding a scooter. Looking at the spacious non-motor vehicle lane, she stepped onto the non-motor vehicle lane, but she didn’t expect an accident. Ms. He said that the accident could have been avoided as long as she was careful.

　　After the operation, Ms. He’s injured collarbone will have an impact on her arm strength and lifting heavy objects, and it will be dull when the temperature is low. Until a few days ago, she went to the hospital to take out the steel plate, and now she is slowly recovering.

　　It is precisely because of this accident that Ms. He will pay special attention to wearing protective gear, observing the road conditions at all times and cherishing the opportunity to ride on the road.

　　Security issues behind traffic.

　　In the video released by motorcycle bloggers, hot pants, vests and black silk seem to be the standard of the picture.

　　Online celebrity, whose fans have just turned over 10,000, released a cool cycling video with long hair fluttering, and with such a rebellious statement as "You have to ride a race when you are young, and your bones fall quickly", you can get thousands of praises. After the video released continuously every day made fans get more than 100 thousand, bloggers began to bring goods.

　　Online celebrity social account of a motorcycle (Source: Network)

　　"In fact, it is no problem to shoot videos for traffic, but some people don’t really love motorcycles, but regard motorcycles as a tool for them to make money." Mr. Ding, the head of a motorcycle club in Hubei, said that many riders really love motorcycles and filmed their motorcycle experiences as videos for everyone to enjoy. However, some people think about how to shoot videos every day to suck powder, and even copy other people’s video shooting methods and texts directly without thinking, which is completely stale.

　　"Those so-called good-looking traffic videos, girls wear less, and many don’t wear protective gear, which looks very cool." Mr. Ding said that this kind of video is not only irresponsible for his own safety, but also misleading to others.

　　Ms. He said that it is normal for everyone to love beauty and want traffic in the Internet age. "But I don’t understand some behaviors." Some people go out to play by bike, blow up streets and tilt their heads on the highway. In fact, these behaviors have completely affected others.

　　Mr. Ding said that motorcycles are not safe as a means of transportation. As a rider, I fell in love with the free air from the moment I got on the motorcycle. But true love should be to guard against risks, obey rules, wear protective gear and ride safely.

Special feature of 1905 film network "The audience loves to watch, the theater makes money, and investors are rushing to vote. This is what I think is the real spring of the film industry."

Walking into Alibaba Pictures, the most intuitive experience is full of sense of science and technology. In the massive industry data, Li Jie, vice president of Alibaba Group and president of Alibaba Pictures, has a keen insight into the audience’s enthusiasm for watching movies in China.

Faced with this enthusiasm, Alibaba Pictures chose to build powerful tools and platforms, and responded by investing in the production of high-quality content. With the strategy of "technology+content", he helped China films to go to the future and the world.

In order to thoroughly publicize and implement the spirit of the 20th National Congress of the Communist Party of China, on the occasion of the convening of the two sessions of the National People’s Congress, the film channel will launch at 22:00 every night from March 4th.》“Meeting room "is specially planned for the two sessions — — Dialogue spring.Lan Yu, the host, talked with the heads of China film leading enterprises and wrote a new look of China film from different angles.

In this program, Lan Yu talks with Li Jie, vice president of Alibaba Group and president of Alibaba Pictures, focusing on how to empower movies with science and technology, and talks about a new chapter in the development of film industrialization in China.

1.

Data insight industry

Accurately interpret the present and predict the future.

When it comes to Alibaba Pictures, the first thing that comes to mind is undoubtedly its Internet attributes.From the Taobao Film ticketing platform familiar to the users, to the data analysis of Lighthouse Professional Edition commonly used in the industry, the powerful network announcement ability not only provides Alibaba Pictures with an opportunity to understand the current changes in the film market, but also makes it possible to accurately predict the future trend.

With in-depth insight into the industry, Li Jie predicted last year that "the Spring Festival in 2023 will return strongly", as he expected.In 2023, the total box office of the Spring Festival reached 6.758 billion, ranking second in film history, with a total audience of nearly 130 million.

"The reason why we made this prediction is because we found through data analysis that although affected by the epidemic, the audience’s enthusiasm for watching movies has not declined. Last summer’s summer movies all achieved good results," Li Jie said."But in the end, the performance of this year’s Spring Festival file exceeded the expectations of practitioners and started the first shot of returning to work!"

The Spring Festival has ushered in a "good start", and the film market has recovered strongly, which has become a consensus in the industry to promote the overall development of the industry. Li Jie has provided an accurate interpretation from three dimensions: cinema, audience and creators.

First of all, from the cinema side, the total number of Spring Festival files is basically the same as the historical peak; Secondly, from the audience’s point of view, since the beginning of this year, the annual per capita number of movies has stopped falling and stabilized, which means that more and more audiences have returned to the cinema and regained their enthusiasm for watching movies.

Third, from the creative point of view, with the recovery of the market, filmmakers continue to strengthen their confidence, and the number of film and television projects that have entered the preparation, project establishment and shooting has also increased significantly.

Li Jie said with relief: "From the three dimensions of cinema, audience and creator, I feel that the spring of movies has really come!"

2.

Strengthen content construction

When the new film will be shown.

"Alibaba Pictures’s mission is to add technology and content."According to Li Jie, Alibaba Pictures has always insisted on continuous annotation and accurate control of high-quality content.

In 2018, Alibaba Pictures released the "Golden Orange Co-production Plan" based on high-quality content co-production, and announced that it would release 20 high-quality films in the next five years and four major schedules.

Now, in the past five years, the number of films has already exceeded 20, among which there are many excellent masterpieces that are applauded and hit the box office.When it comes to Alibaba Pictures’s new films to be shown this year, Li Jie is even more familiar.

On March 10, a comedy film directed and performed by itself will be the first to appear, directly hitting the hot topic of cyber violence and giving the audience warm and healing positive energy; On March 24th, a new work will also appear. As the first Japanese animated film introduced this year, it is expected to incite the market by word of mouth.

On April 7,The spirit of the dragon and the horse will be shown.In which he plays a former action star, not only as a true character, but also as a tribute to all the dragon and tiger martial artists in the film industry.

The next May Day stalls and Dragon Boat Festival stalls will have "The King of the Sky" respectively.And new films such as "Disappeared She" are coming strongly.

"King of the Sky" focuses on the test pilot group, showing the blood and responsibility of the younger generation of China Air Force. Li Jie revealed that during the filming process, the crew overcame many difficulties and introduced virtual shooting technology. The creative process also embodies the strong willpower of filmmakers to overcome difficulties.

"Unfamiliar Road of Life" will explore the type of "road comedy" and lead the audience to "go on the road" happily; "She Disappeared" will deepen the creation of suspense films and is expected to continue to push up the type ceiling.

As the second largest schedule in the whole year, summer vacation is also a battleground for all families. Films with diverse themes and types will be presented together to continuously meet the audience’s viewing needs.

In Li Jie’s view, if China’s film industry wants to achieve a comprehensive recovery, it can’t just rely on the Spring Festival file to stand out, but use a steady supply of excellent films to create countless "weekend files". "We should use good works to let the audience enter the cinema every weekend and regard watching movies on weekends as a sense of ceremony. This is what we filmmakers should do."

3.

Technology-enabled movies

Promote the industrialization and upgrading of the film industry

It was born four years ago, which marked the rise of science fiction movies in China, and made "film industrialization" become the focus of industrial attention. This year’s Spring Festival file has achieved good results again, and behind the shocking visual effect is the rapid take-off of China’s film industrialization level.

Li Jie concluded: "In recent years, China movies have been talking about five words — — Film industrialization’. " In his view, how to realize industrialization should be divided into two major paths.

The first is the shooting and production of heavy industry films. In recent years, the domestic heavy industry sci-fi films represented by The Wandering Earth and Moon Man have been comparable to Hollywood blockbusters in terms of special effects, which has also promoted the comprehensive innovation of the whole industry in shooting technology and projection technology.

In the future, Alibaba Pictures will continue to support the creation of domestic heavy industry films, and it is expected to cooperate with China Film again to launch another domestic sci-fi blockbuster in the Spring Festival three years later.

Second, film industrialization should also be reflected in the process and systematization of film production management. Alibaba Pictures also hopes to provide tools and platforms for practitioners through lighthouse, Yunshang production and frame-sharing virtual shooting technology, so as to improve the industrialization level of production management.

Report to the 20th CPC National Congress of the Communist Party of China proposed to strengthen the influence of Chinese civilization, stick to the position of Chinese culture, tell the story of China well, spread the voice of China well, show a credible, lovely and respectable image of China, and promote Chinese culture to the world better.

Li Jie also revealed that Alibaba Pictures will launch a selection plan for young Chinese directors around the world this year to support young directors with international vision and overseas film education background to complete the creation of the first commercial feature film in China.

"Let people who know the world audience tell the story of China well, encourage them to combine Chinese culture with international vision, and really push China films out," Li Jie said.

Looking to the future, Alibaba Pictures will continue to adhere to the two-wheel drive strategy of "technology+content", serve the industry with powerful tools and platforms, respond to the audience’s enthusiasm for watching movies with fine content, promote the industrialization of China films and tell the world the story of China.

As Li Jie described it, spring is not far away, and we will have a fiery summer and a bumper autumn.

The decline of traditional department stores seems to have become a trend. From the farewell of Isetan, Pacific Department Store and Landmark Plaza in Meilong Town to the closure of the Sixth Department Store, Huilian Commercial Building and Shanghai Women’s Products Store, the old department stores have "left" one after another. At the same time, shopping centers are experiencing rapid development. In 2024, Shanghai plans to open 52 shopping centers (including old renovation projects) with an area of 3.8 million square meters, a five-year high.

There are e-commerce platforms chasing online and shopping centers encircling offline. The traditional department store format has long been "no transformation and no survival". A survey by Xinmin Evening News reporter found that in recent years, a number of department stores in Shencheng changed their faces to seek nirvana and rebirth, and a number of shopping centers used their brains to create hot topics frequently. Everyone has a consensus that there is no longer an era of "lying and winning" in physical commerce. It is necessary not only to stand up and run, but also to compare who runs faster.

Time is stagnant, and traditional department stores are closed.

On March 25th this year, Shanghai Meilong Isetan Department Store Co., Ltd. announced that it would officially terminate its business on June 30th, 2024. This closure has made many Shanghai residents feel embarrassed.

As one of the earliest foreign department stores in the mainland, Isetan was once a symbol of fashion and trendy, and took the lead in introducing a number of Japanese and overseas brands. In particular, Isetan in Meilong Town, where it is located, and CITIC Pacific and hang lung plaza around it once formed the "Mei Taiheng Golden Triangle", which is the representative of Shanghai’s high-end business.

During the Qingming small holiday, Isetan in Meilong Town launched a clearance promotion to speed up the retreat. However, compared with the "nostalgia" with different opinions on the Internet, the heat in the shopping mall is not so high. Only some counters have welcomed groups of customers who sweep goods, and most of them are Japanese-made goods with high cost performance.

"Time seems to have stopped here." Ms. Lu used to work in an office building on Nanjing West Road. At noon, she had lunch in Isetan, Meilong Town, and then went shopping with her colleagues to see the new clothes and cosmetics. It was her daily life. But I haven’t been to another company for about seven or eight years. "I heard that I was going to close the store, so I just wanted to come back and have a look. I didn’t expect that the brand and layout here have not changed, or they were the same. Traditional, low-key but lacking in new ideas, no wonder there are no people now. "

Beauty cosmetics on the first floor, beauty cosmetics and underwear on the second floor, and clothing, shoes, bags and accessories on the third floor and above. Many brands make young people feel strange. Grocery, restaurants and beauty shops are randomly distributed on each floor. Except for the dessert on the fifth floor, other restaurants are hidden in the corner, with few guests. Only the supermarkets and food streets in the basement are popular. Xinmin Evening News reporter saw on the Internet that some young consumers who heard the news bluntly said after punching in, "The sense of sight of old-fashioned shopping malls seems to have returned to the last century."

Not just Isetan. On February 18th this year, Shanghai Sixth Department Store officially closed its store after closing its business. Next to it, Pacific Department Store Xuhui Store, which has been operating for 30 years, bid farewell to Shanghai consumers last year. Prior to this, Pacific Department Store Huaihai Store, New Railway Station Store and Landmark Plaza were closed one after another. In other cities, it is not uncommon for department stores to close.

Focusing on the experience economy, shopping centers have risen.

Shanghai is the birthplace of modern department stores in China. Xianshi Department Store, one of the four largest companies in Nanjing Road, is the ancestor of Shanghai department store industry. In 1995, First Yaohan opened, which is the first large-scale department store with Sino-foreign joint venture in China. Since then, the department store format has ushered in a "golden age."

However, with the rise of e-commerce, people can easily shop through mobile phones without spending time in physical stores. In addition, large shopping centers are opened in all corners of the city, providing diversified shopping, dining, entertainment and experience places, attracting a large number of consumers. The competitiveness of department stores has been seriously challenged.

According to industry insiders, many old department stores have been in business for more than ten years or even decades, and their decoration is often relatively old, and the proportion of formats is relatively traditional, mainly based on traditional goods such as clothing and household department stores. With the changes of the times and the upgrading of consumer demand, this traditional business model has been difficult to meet the needs of modern consumers. "Now consumers need not only the goods themselves, but also the comfort, convenience and fun in the shopping process, which is precisely the shortcoming of department stores."

Compared with the traditional department stores, the shopping centers in Shanghai are opening more, bigger and farther. According to the statistics of Shanghai Shopping Center Association, by the end of 2023, there were 381 existing shopping centers (over 30,000 square meters) in Shanghai, with a total construction area of 2,825.76 square meters. Among them, there are 16 super-large shopping centers over 200,000 square meters, including Lujiazui Shanghai Center, Shanghai Global Port, Wujiaochang Heshenghui and Nanxiang Impression City.

Nowadays, shopping centers have become the main force of physical commerce. In 2024, there will be 52 more shopping centers (including old renovation projects) in Shanghai, with five new towns as the main layout areas, and 40 new projects are small and medium-sized shopping centers with a floor area of less than 100,000 square meters, which will cut into many sub-sectors such as parent-child, elderly, food, sports and entertainment training, focusing on community commerce close to the needs of citizens.

Enrich the combination of formats and harvest offline traffic

The core advantage of high-energy players in shopping centers is to provide consumers with good space environment services through the collection of different formats, create highlights of scenes and topics, attract and retain consumers, and become a gathering place for offline traffic.

As the largest shopping center in the downtown area of Shanghai, in 2023, Shanghai Global Port ranked first in Shanghai’s commercial sales with a good annual sales income of 20.3 billion yuan, surpassing the 17.1 billion yuan of Shanghai hang lung plaza. From the "big and earthy" that was ridiculed by the crowd ten years ago to the "king of popularity" today, what did Shanghai Global Port do right?

Entering the global port, its large area and complete functions are breathtaking, as if it were a giant aircraft carrier with commercial functions. According to reports, Global Port is constantly adjusting and upgrading its brand format every year, with an average annual new rate of nearly 10%. In 2023, it introduced more than 30 first stores, including the tomato pocket of Chaowan Collection Store, DIY handmade brand HOOWD2Y, and Zhiqu Hanfu, which injected full momentum into the consumer activity index and also harvested huge traffic for shopping malls.

Breaking through the traditional shopping center model, Shanghai Global Port has also integrated diversified artistic activities into daily business operations, and has gradually mastered the happy password of young people’s "interest consumption". The performance hall on the 4th floor was upgraded, and the National Figure Skating Champion Team was ushered in at the beginning of the year. Symphony concerts and popular stage plays were also introduced, and exhibitions such as the Louvre Collection Art Exhibition and the Legend Picasso Art Exhibition were even more popular and well-received, becoming a cross-border blend and trend gathering place of Shanghai’s multiculturalism.

Also focusing on all-age customers, Hongqiao Nanfeng City takes the parent-child format as the entry point, and uses the "baby economy" to drive the consumption demand of the whole family and increase the consumption stickiness. After 9 years of opening, the atrium of Nanfeng City in Hongqiao has to make 6 to 7 IPS every year, and the well-known cartoon authorized IP has been basically used once. Around the parent-child, the mall has a variety of formats from retail, catering to education and entertainment experience, and the brands are quite complete. In the process, it has established the benchmark image of "Puxi Parent-child Shopping Mall".

Nanfengcheng’s IP exhibition "Exploring the Wonder Leopard Hidden Forest" is very popular.

In order to let the parents of "Walkers" settle down to shop and really turn "flow" into "reserve", Hongqiao Nanfeng City has also used a lot of brains. For example, while doing IP in the atrium, it has created a flash zone for car brands, realizing the consumption experience of "Mom Walkers, Dad Watching Cars" and creating traffic for its own physical stores; For example, in non-winter and summer vacations, introduce art IP to attract surrounding white-collar workers, enrich the source of customers, and create opportunities for non-catering shops.

Finding its own position, the department store still has something to do.

Based on the present situation, how should department stores be transformed and broken? After ten years of struggle and exploration, the way out for department stores is very clear. There are only two ways, one is to be big, and the other is to be specialized.

The so-called big, not only to expand the area, more importantly, to expand the format, to provide more tricks, so that customers continue to do repeat business; The so-called specialization is to locate more accurately and closely. The elderly, urban white-collar workers, mothers and children, and the second element are all market segments that can be deeply cultivated.

Last weekend, First Yaohan held an annual special thank-you meeting to warm up the "May 5 th Shopping Festival", taking "the sales promotion with the biggest discount in the whole year" as a gimmick to attract consumers to "buy in buy buy" in advance. Wang Jia, deputy general manager of First Yaohan, said that department stores are purposeful consumption places, which are different from shopping malls. However, in order to meet customers’ diversified needs and personalized preferences, brand changes have never stopped. Making beauty bigger and stronger and increasing catering brand drainage are the two main lines. "After the adjustment, the number of planned cosmetics brands on the first floor increased from 34 to 45, and 27 beauty brands were renewed and upgraded, further confirming the head position of Yaohan beauty category in the Shanghai market. Next month, the renovation of the fa? ade project will be started, and the big curved wall and spiral staircase will be made into’ online celebrity punch point’. "

When it comes to restructuring, New World Daimaru Department Store will start a high-rise renovation this year. Inspired by "Crown", it will create the "Eye of the Bund" and set up bright spots such as cultural art galleries, interactive spaces, wild gardens and brand shows, aiming to become the punching point of online celebrity in the eyes of citizens and tourists. Ye Yifan, executive director of New World Daimaru Department Store, said that the renovation is not only an upgrade of the physical space of the mall, but also an innovative attempt of the traditional department store format, hoping to attract more fashionable and young consumers, so that they can find their own consumption scenes at different times.

Bailian ZX on Nanjing East Road became the second sacred place of Shanghai.

There are also some old department stores that cut into market segments and transformed from comprehensive department stores into theme department stores. Among them, the most successful case is undoubtedly Bailian ZX Creative Fun Field, the first commercial building in China with the theme of "Secondary Element" transformed from hualian department store. Every detail in the shopping mall is "embracing the second element", which is based on the "Z generation" culture and circle recognition as a whole. Starting from the construction of a common discourse system, we will convey the attitude of "knowing you" to the second element lovers and create a community space gathered because of their common love for the second element culture. Only one year after its opening, Bailian ZX Creative Fun Field has become the "Secondary Cultural Holy Land" for the younger generation of social consumption in Shanghai. During the Spring Festival this year, its single-store passenger flow increased by 63%, and its sales scale increased by 175%.

There are also established department stores such as the First Department Store Commercial Center and New World City, and some floors are also taken out to create a "second-yuan" theme block and performing arts space. With the help of business travel and cultural exhibitions, more young consumers are attracted to the store. "We hope to attract more young customers by upgrading our products and services." Zhao Weigang, general manager of the First Department Store Commercial Center, said that the First Department Store has built a 4,000-square-meter "star space" on the seventh floor of the mall, with 12 immersive theaters, which has become a new landmark of Shanghai’s performing arts. "According to our research, female consumers born in the 1990s are the main force of’ Star Space’ to watch the drama idolize, and they are also the main customers we are trying to attract."

There are many volumes in the market, and Shanghai’s business will work hard. With the continuous advancement of the times, whether it is a department store or a shopping center, business upgrading and adjustment has always been a constant proposition, and it is also an important measure to maintain competitive advantage. Only by aiming high can Shanghai become the gathering place of new consumer brands, the source of model innovation and the vane of consumption trend, and accelerate the promotion of the attraction and influence of international consumer center cities.

(The original title is: "Young people punch in Shanghai Old Department Store: Like going back to the last century! "No transformation, no survival", who can run faster → ")

　 　Special feature of 1905 film network 358 cinema films, 44 billion box office, Chinese and foreign co-productions, IP, internet plus, word-of-mouth marketing … … In the climax and trough of a wave of movie topics, unconsciously, 2015 gradually left us. In 2016, Chinese movies and the mainland film market are still hot — — The magic films "The Great Wall" and "The Mermaid" are huge, and the lineup does not lose to Hollywood; "Flying Tiger on the Railway", "Romantic Death History" and other films are taken from historical themes, ringing alarm bells; "Chill 2", "operation mekong" and other brain-burning blockbusters gather powerful stars to play; China’s sci-fi blockbuster "Three-body" is about to make a grand debut; Xiaogang Feng also brought Fan Bingbing back to the realistic theme "My name is Li Xuelian" … …

　

　 　 On the other hand, China, a big ticket warehouse, has been paid more and more attention, and films from all over the world have rushed to the beach to compete for 34 sub-accounts. We also have more and more opportunities to see Hollywood blockbusters in cinemas at the same time as European and American countries.

　

　 　 What movies will surprise us in the new year? For 2016, we all have too many expectations. This nomination list of the most anticipated films in 2016 came into being, covering all the films and filmmakers you are looking forward to seeing in this new year, as well as the more prosperous China film market.

Most worth looking forward toChinese film：

　

　 　 IP, which was hot last year, is expected to continue to dominate the trend this year, but nowadays, the audience with increasingly keen "observation" has learned how to distinguish gravel from pearls, and the movie viewing experience of fans will also push the survival of the fittest in the film market. It is reported that domestic films are expected to achieve a double leap in quantity and quality in the new year, and we have reason to believe that such a beautiful vision will soon become a reality.

　

　 　 In the dazzling list of new films, we have selected ten most anticipated Chinese films for appreciation. These ten films have their own merits and are hard to distinguish. They are all heavyweight works that can’t be underestimated in the film viewing list in 2016. Let’s wait and see.

　

the mermaid

Director: Stephen Chow

Starring: Deng Chao, Yuqi Zhang, Jelly Lin and Wu Yifan.

Release date: February 8, 2016

★Highlight: Master Xing is still an irreplaceable king of comedy in many people’s minds. How will The Mermaid, which has been honed for three years and invested heavily in production, inherit his old man’s iconic nonsense style?

　

Great wall

Director: Zhang Yimou

Starring: Andy Lau, Zhang Hanyu, Lu Han, Eddie Peng Yuyan and Matt Damon.

Release date: December 2016

★Highlight: The strongest lineup is coming! The Great Wall is Zhang Yimou’s first masterpiece after he joined LeTV. The starring list includes domestic and overseas big-name stars, and its importance can be seen.

　

Sword of the Third Young Master

Director: Tung shing Yee

Starring: Kenny Lin, Peter Ho and Jiang Yiyan.

Release date: to be determined

　

★Highlight: Nearly 40 years ago, The Sword of Three Teenagers, starring Tung shing Yee, was regarded as a classic by fans. Now, the remake is played by Kenny Lin and other small fresh meats. For the fans of martial arts films, it is still the feeling of going back in time in a trance.

　

Operation Mekong

Director: Lin Chaoxian

Starring: Zhang Hanyu, Eddie Peng Yuyan and Feng Wenjuan.

Release date: to be determined

★Highlight: Lin Chaoxian, who has always been passionate, has returned to his best crime theme after Breaking the Wind, while Zhang Hanyu, the mr. six, and Eddie Peng Yuyan, the fresh meat, are the welfare of fans.

　

My name is Li Xuelian.

Director: Xiaogang Feng

Starring: Fan Bingbing

Release date: to be determined

★Recommended reason: Liu Ye and Xiaogang Feng, the winner of Golden Horse, who played tickets in mr. six, returned to realism, and the film was adapted from Liu Zhenyun’s novel I’m not Pan Jinlian, which are the highlights.

　

The history of romantic extinction

Director: Cheng Er

Starring: Ge You, Zhang Ziyi and Tadanobu Asano.

Release date: to be determined

　

★Highlight: Director Cheng Er is a blockbuster if he doesn’t make a shot. After "lethal hostage", the massiness of "Romantic Death" and the lineup of Starlight Glimmer’s Cass are amazing, and Ge You and Zhang Ziyi cooperate again, which is self-evident.

　

Flying Tiger on the Railway

Director: Sheng Ding

Starring: Jackie Chan, Xu Fan, Darren Wang, Z.TAO and Wang Kai.

Release date: October 2016 (Mainland China)

★Recommended reason: Sheng Ding began to focus on the Anti-Japanese War after filming "Save Mr. Wu", gathering popular fried chicken Wang Kai, Darren Wang and Z.TAO. What kind of blood will they collide with action movie superstar Jackie Chan?

　

Chill 2

Director: Lok Man Leung, Kim-ching Luk.

Starring: Aaron Kwok, Tony Leung Ka Fai, Eddie Peng Yuyan and Yang Caini.

Release date: to be determined

　

★Highlight: The return of Aaron Kwok, Tony Leung Ka Fai, Eddie Peng Yuyan and other original crew members is highly ornamental. In the set photo exposed in Chill 2, Eddie Peng Yuyan once pointed a gun at Aaron Kwok, suggesting that the story will undertake the first part to reveal a bigger conspiracy, and Chow Yun Fat’s joining is a surprise.

　

Li na

Director: Chen Kexin

Starring: to be determined

Release date: to be determined

★Recommended reason: Chen Kexin’s perspective has always been calm and unique. This time, he chose to shoot a biographical film. Although it focuses on a world-famous tennis player, the film will integrate the rapid development of China in recent years from a small perspective, and it is foreseeable that the style will still be sharp.

　

Beijing meets Seattle 2

Director: Xue Xiaolu

Starring: Tang Wei, Wu Xiubo

Release date: April 29, 2016

　

★Highlight: The first work of "Beijing Meets Seattle" was highly praised, and the sequel continued the combination of "Goddess" and "Uncle". The return of Tang Wei and Wu Xiubo ensured the film’s gold-absorbing ability.

[car home Taiyuan Preferential Promotion Channel] Recently, a remarkable price reduction discount was ushered in the Taiyuan market, with the highest discount reaching an astonishing 115,000 yuan, which reduced the minimum starting price to 324,900 yuan. This preferential activity is under way, and interested consumers can click the "Check Car Price" button in the quotation form to strive for higher preferential strength.

The BMW i4 adopts the iconic kidney-shaped air intake grille design with streamlined body lines, showing its sense of movement and technology. The front face design is simple and full of power, and the headlights are sharp, which adds a sense of fierceness to the whole front. The overall style is fashionable and futuristic, which fully demonstrates the innovative concept of BMW brand in the era of electrification.

BMW i4 has a body size of 4785mm*1852mm*1455mm and a wheelbase of 2856mm. The side lines of the car are smooth, showing a dynamic and compact design style. The front tread is 1601mm, the rear tread is 1630mm, the front tyre size is 245/45 R18, and the rear tyre size is 255/45 R18. In addition, the rim style is fashionable and sporty, which further enhances the overall visual effect.

The interior design of BMW i4 combines modernity and technology. A 14.9-inch high-definition touch screen is equipped in the center of the center console, which supports voice recognition control of multimedia system, navigation, telephone and air conditioner, providing a convenient operating experience for drivers. The steering wheel is made of leather, which can be manually adjusted up and down and front and back, improving driving comfort. The front seats in the car are made of a variety of materials, which provide heating function and support electric memory function, bringing comfortable riding experience to drivers and passengers. The rear seats can be laid down in proportion, which increases the flexibility of space. In addition, the car is equipped with USB and Type-C interfaces, and the front seats also have wireless charging function, which meets the needs of modern drivers for technology and convenience.

The engine of BMW i4 has excellent power performance, with the maximum power of 250kW and the maximum torque of 430N·m, which provides the driver with strong power output and excellent driving experience.

Car home car owner shared his car buying experience, saying that although the configuration parameters of I-series models are similar, he still chose the imported BMW i4, mainly because of its high value and personalized design. He said: "The big nostrils are not mediocre at first glance. People who drive out are guessing at 600,000. I am embarrassed." This unique design not only shows his personality, but also wins the appreciation of others.

China Economic News Network (Liu Chenxi)Based on technology, speak with strength. Roewe D7 reshapes the market structure of middle and high-grade new energy cars. On November 8th, the Roewe D7, the first model of SAIC Roewe’s new product series "D family", was officially launched.

"Rear-drive pure electric cloud car" Roewe D7 EV

Roewe D7 speaks with strength, and plays the power "combination boxing" of pure electricity and plug-in. With the seven super values of super platform, super power, super space, super comfort, super intelligence, super safety and super experience, it brings a new choice of B-class cars to the stable social backbone families in the new automobile era. Roewe D7 is driven by the core technology, realizing the space and value of B-class cars, and helping users realize a better dream of car life at the price of A-class cars.

Yunsu intelligent cockpit creates a comfortable "third living space"

Roewe D7 presents the super space of B-class car with a large size of 4890mmx1890mm, with 933mm leg space and 945mm head space in the rear row, which is spacious, comfortable and sedentary with the height of backrest and the width of headrest at the same level. The zero-gravity cloud seat carefully made of 9 layers of materials adopts ergonomic U-shaped embracing design, plus soft foam with the first thickness in the same class, which brings a comfortable ride like a cloud. The whole system comes standard with the function of front seat lying down, creating a "third living space" for multi-scene switching, which has also become a plus item for Roewe D7.

In terms of intelligence, Roewe D7 is equipped with a brand-new zebra intelligent driving machine system, and with double 12.3-inch long LCD screens, it can realize the functions of multi-lingual, seamless flow of handcart navigation, automatic planning of long-distance charging, and effective reply of diverse voices, so that intelligent interaction can enter the super-intelligent stage of "listening and thinking" of the driving machine.

Reliable pure electricity technology, true pure electricity, strong power and safer.

Thanks to SAIC’s forward-looking layout and continuous investment in new energy technology for many years, Roewe D7 EV, which was born on the exclusive systematic platform of pure electricity of SAIC Xingyun, has three exclusive features: "long wheelbase, ultra-thin flat battery module, main and rear drive".

Roewe D7 EV adopts the most popular rear-drive architecture of high-performance vehicles, and it is responsive. It is equipped with VGA six-in-one electric drive with the highest integration in its class, with a peak power of 155KW and a peak torque of 310N·m, and the acceleration at zero speed is only 6.5 seconds. In terms of battery life, Roewe D7 EV is equipped with two Rubik’s Cube batteries with different power from the most common car scenes, and the cruising range of CLTC can reach 510km and 610km respectively, which is enough for daily commuting.

In view of battery safety, Ningde Zero Combustion Rubik’s Cube battery has built a five-fold progressive protection system of "pre-guiding, lying, separating and thinning", and passed the "Everest" double acupuncture experiment in the field of battery safety testing to create a full-dimensional super-safe battery.

Long battery life and ultra-low fuel consumption

Different from other hybrid technology solutions on the market, Roewe DMH super hybrid system can achieve longer battery life, lower fuel consumption, better NVH and stronger reliability.

Relying on the electromechanical integration architecture of SAIC Everest, Roewe D7 DMH adopts P1+P3+ one-gear direct drive arrangement, which can realize five driving modes and keep the vehicle in the most fuel-efficient state for a long time. Among them, the industry’s first coaxial P1 motor has higher transmission efficiency, and NVH performance is improved by more than 10% compared with similar products with parallel shafts; The peak power and peak torque of P3 drive motor for direct injection cold flat wire are 150kW and 330N·m respectively. Its 1.5L hybrid engine uses a number of high-efficiency and fast-burning technologies, plus 18 world-leading low-friction technologies, with a thermal efficiency of 43%.

Roewe D7 DMH is also equipped with a dedicated high-efficiency long-life battery. The comprehensive cruising range of CLTC with full oil and full charge is as high as 1400km, which is far ahead of its peers, completely solving the problem of mileage anxiety and allowing users to run far and economically.

　　[Thoroughly study and implement the spirit of the Fifth Plenary Session of the 19th CPC Central Committee]

　　The Fifth Plenary Session of the 19th CPC Central Committee put forward the long-term goal of basically realizing socialist modernization in 2035, and took "basically realizing new industrialization, informationization, urbanization and agricultural modernization and building a modern economic system" as one of the goals. This is after the 18th National Congress of the Communist Party of China put forward that "we should stick to the road of new industrialization, informationization, urbanization and agricultural modernization with China characteristics, promote the deep integration of informationization and industrialization, the benign interaction between industrialization and urbanization, the coordination between urbanization and agricultural modernization, and promote the synchronous development of industrialization, informationization, urbanization and agricultural modernization", and the 19th National Congress of the Communist Party of China further emphasized "promoting the synchronous development of new industrialization, informationization, urbanization and agricultural modernization". It is the first time that the new industrialization, informationization, urbanization and the "new four modernizations" are basically realized, and it is also the first time that the Nineteenth National Congress of the Communist Party of China clearly puts forward the time to build a modern economic system after making important arrangements for "implementing the new development concept and building a modern economic system". Realizing new industrialization, informationization, urbanization and agricultural modernization is the basic path to build a socialist modern country and an important strategic deployment to start a new journey of building socialist modernization in an all-round way.

　　Promoting the simultaneous realization of the "new four modernizations" and building a modern economic system is an inevitable requirement for basically realizing socialist modernization.

　　The process of economic modernization of a country is the process of interactive development of industrialization and urbanization. Industrialization provides economic foundation and growth impetus for urbanization, while urbanization provides factor agglomeration and broad demand market for industrialization. From the perspective of development economics, the process of an economy’s industrialization is, in essence, an economic growth process in which a series of important combinations of production factors in the national economy continuously change from low to high, thus promoting the increase of per capita income and the transformation of economic structure. With the industrialization process of economic growth, factors of production such as population and capital gradually gather from rural areas to cities and towns, and the scale of cities and towns gradually expands, so the urbanization process is also accelerating, which further promotes the industrialization process of economic structure transformation and per capita income increase. Nowadays, the world is in the information age, which is driven by the breakthrough development of information technology to a new round of scientific and technological revolution and industrial transformation. Informatization has become an important feature of modernization, and the deep integration of informatization and industrialization has continuously changed the connotation of urbanization. The interactive development of industrialization and urbanization has also promoted agricultural modernization, and further promoted the agglomeration of agricultural population to cities and towns with the improvement of agricultural production efficiency. Therefore, the deep integration of informatization and industrialization, the benign interaction between industrialization and urbanization, and the coordination between urbanization and agricultural modernization are the inherent requirements and basic laws of the modernization process in today’s era. In other words, the modernization process of a country inevitably requires the simultaneous advancement of industrialization, informationization, urbanization and agricultural modernization.

　　Based on the understanding of this requirement and law, the 18th National Congress of the Communist Party of China proposed to promote the synchronous development of new industrialization, informationization, urbanization and agricultural modernization. On the basis of making a major judgment that China’s economy has shifted from high-speed growth to high-quality development, the 19th National Congress of the Communist Party of China further emphasized the promotion and realization of the synchronous development of the "new four modernizations". Realizing the synchronous development of the "new four modernizations" is undoubtedly the essential requirement for entering the stage of high-quality development. High-quality economic development is a green and sustainable economic growth that meets the requirements of new development concepts, takes innovation as the first driving force, emphasizes endogenous coordination, pursues inclusive sharing. Compared with the traditional road of industrialization, the new industrialization is an economic modernization process, which is driven by informationization, promoted by industrialization, high in science and technology, good in economic benefits, low in resource consumption, less in environmental pollution, and gives full play to the advantages of human resources. Emphasizing the synchronous development of the "new four modernizations" fully embodies the requirements of the new development concept. On the one hand, taking scientific and technological innovation as the first driving force of modernization, it accurately grasps the innovative development direction of informationization and greening in the process of modernization in the world today; On the other hand, it clearly recognizes the problem of insufficient development imbalance in China’s modernization process, and better shows the inherent requirements of coordinated development between production factors, industries, industries and regions, towns and villages, and people and the environment. Therefore, actively promote the new industrialization strategy,Realizing the deep integration of informatization and industrialization, the benign interaction between industrialization and urbanization, and the coordination between urbanization and agricultural modernization are the basic requirements for building a modern economic system and achieving high-quality development.

　　According to the strategic deployment of the 19th National Congress of the Communist Party of China and the Fifth Plenary Session of the 19th Central Committee, a new journey of building socialist modernization in an all-round way will be launched during the 14th Five-Year Plan period. From the connotation point of view, socialist modernization must be the modernization to realize the synchronous development of the "new four modernizations". At the same time, the economic system of a socialist modern country must be a modern economic system. The modern economic system includes a modern industrial system led by innovation and coordinated development, as well as a coordinated urban and rural regional development system. The formation of such an industrial system and regional development system is also the result of promoting new industrialization and urbanization. Therefore, the report of the 19th National Congress of the Communist Party of China proposed to promote the simultaneous development of the "new four modernizations", and also proposed that building a modern economic system is the strategic goal of China’s development. On this basis, the Fifth Plenary Session of the 19th CPC Central Committee further proposed that China will basically realize the "new four modernizations" and build a modern economic system by 2035.

　　To promote the simultaneous realization of the "new four modernizations" and build a modern economic system, efforts should be made to solve the problem of insufficient development imbalance.

　　Since the founding of New China, the Communist Party of China (CPC) has led the people of China to actively explore their own road to industrialization, and successively put forward interrelated and different development strategies such as industrialization, "four modernizations", new industrialization and "new four modernizations". Especially since the reform and opening up, under the guidance of Socialism with Chinese characteristics Theory, China has experienced a rapid process of industrialization, creating a miracle in the history of human industrialization. It took more than 40 years to make China, a populous country, move from the early stage of industrialization to the late stage of industrialization, and from poverty and weakness to a well-off society in an all-round way. Stepping into the new era of Socialism with Chinese characteristics, China’s economic development pays more attention to quality improvement, the level of informatization has been greatly improved, the quality of urbanization has been significantly improved, and agricultural modernization and the construction of new socialist countryside have achieved remarkable results. However, it should be noted that China’s modernization process, which is strategically oriented by "catching up with others", is a process of high-speed industrialization and rapid urbanization. Under the "high speed", there are still many problems of insufficient development imbalance, and the quality of development needs to be further improved. From the requirements of realizing the synchronous development of the "new four modernizations", at least the following aspects are highlighted.

　　First, the development of industrialization is still unbalanced, and the integration of industrialization and informatization is not sufficient. From the perspective of the motive force of industrialization, there is a problem of internal and external imbalance. For a long time, China’s low-cost, export-oriented high-speed industrialization strategy has caused an imbalance between internal and external power with high external dependence and urgent need for domestic demand. The problems such as increased economic security risks, lack of core technologies and heavy pressure on industrial structure upgrading have seriously restricted China’s economy from high-speed growth to high-quality development. Judging from the regional structure of industrialization development, the level of industrialization generally presents a gradient gap that gradually decreases in the eastern, central and western regions. Shanghai, Beijing, Jiangsu, Guangdong, Zhejiang and other places have entered the post-industrialization stage, and most other eastern provinces are also in the late stage of industrialization, while a considerable number of central and western provinces are basically in the middle stage of industrialization. From the industrial structure of industrialized development, the problem of low-level overcapacity in steel, petrochemical, building materials and other industries is prominent, high-end industries and high-end links in the value chain are underdeveloped, key equipment, core components and basic raw materials are heavily dependent on imported and foreign-funded enterprises, and the supply of high-quality, personalized, high-complexity and high value-added products is insufficient. From the perspective of resources and environment of industrialization development, the speed of industrialization and the carrying capacity of resources and environment are unbalanced, which makes it difficult for resources and environment to bear such a rapid industrialization process in a big country. From the relationship between industrialization and informatization, industrialization and informatization need to be further integrated, and the integration of Internet, big data, artificial intelligence and real economy still needs to be deepened.The informatization level and intelligent manufacturing capability of manufacturing industry need to be improved, and the situation that China’s industrial software level is backward and most industrial software mainly depends on the supply of foreign enterprises needs to be changed.

　　Second, the quality of new urbanization with people as the core needs to be improved, and the benign interactive development between urbanization and industrialization is not sufficient. Since the reform and opening up, especially since the 18th National Congress of the Communist Party of China, China’s urbanization process has been significantly accelerated. By 2019, the urbanization rate of permanent residents in China was 60.6%, up 42.7 percentage points from 1978, 8.0 percentage points from 2012 and 4.5 percentage points from 2015. However, at the end of 2019, the urbanization rate of registered population in China was only 44.4%, which was still far from the urbanization rate of permanent residents. To improve the quality of urbanization with people as the core, firstly, improve the level of citizenization of agricultural transfer population, so that agricultural transfer population can enjoy equal civil rights; The second is to coordinate and promote the network construction of large, medium and small cities, and enhance the functions of urban industrial development, public services, employment absorption and population agglomeration. This requires the benign interactive development of urbanization and industrialization. In reality, the benign interaction between urbanization and industrialization in China is not sufficient, which is mainly manifested in the double dislocation of "no synchronization in time" and "no interaction in space" between industry and urban development to a certain extent: on the one hand, the supply of urban public services lags behind, which affects the normal pace of industrial transformation and upgrading; On the other hand, the effect of industrial agglomeration is not obvious, which restricts the improvement of the bearing function of cities and towns. If industrialization and urbanization can’t achieve benign interaction, it will cause the problem that industries are isolated due to lack of urban cohesion and cities are hollowed out due to lack of industrial support. The future,Efforts should be made to form a benign interaction model between urbanization and industrialization, which is to revitalize the city with production, promote production with the city, integrate production with the city, and coordinate urban and rural areas, so as to realize the scientific coordination between the growth of industrial factors and the regional spatial allocation. At the same time, we should actively promote the development of urban agglomerations and urban circles.

　　Third, agricultural modernization has become a short board that restricts China’s modernization process, and the coordinated development of agricultural modernization, industrialization and urbanization is not sufficient. At present, agricultural modernization is still a short board in the synchronous development of China’s "new four modernizations", and the level of mechanization, scientization, water conservancy and electrification of agriculture, as well as the level of industrialization, greening and informatization of agriculture need to be improved urgently. The level of agricultural development in China is not in harmony with the overall level of industrialization. Problems such as structural imbalance of agricultural supply, extensive agricultural development mode, agricultural non-point source pollution and quality and safety risks of agricultural products need to be solved by further upgrading the level of agricultural modernization. At the Fifth Plenary Session of the 19th CPC Central Committee, it was put forward that "the strategy of rural revitalization should be implemented in an all-round way, agriculture should be supplemented by industry, and rural areas should be led by cities, so as to promote the formation of a new type of relationship between workers and peasants in urban and rural areas with mutual promotion, coordinated development and common prosperity, and accelerate the modernization of agriculture and rural areas". On the one hand, to improve the level of agricultural modernization, it is necessary not only to take industrialization development and modern technology as conditions, but also to rely on urbanization to promote the transfer of agricultural surplus labor. On the other hand, improving the level of agricultural modernization will fully release the agricultural labor force and further promote the development of industrialization and urbanization. In the future, we should further promote the coordinated development of agricultural modernization, industrialization and urbanization, promote the deep integration of the three industries and the process of urban-rural integration, and cultivate new kinetic energy for agricultural and rural development.Walk out of a road of agricultural modernization with China characteristics with high output efficiency, product safety, resource conservation and environmental friendliness.

　　Guided by the new development concept, we will actively promote the simultaneous realization of the "new four modernizations" and build a modern economic system.

　　Innovative development, coordinated development, green development, open development and shared development are the guiding ideology for China’s development and comprehensive modernization in the new era. As an important strategy and path for China’s modernization, promoting the simultaneous development of the "new four modernizations" must be guided by new development concepts, which is also an inevitable requirement for high-quality development. Facing the outstanding problem of insufficient development imbalance mentioned above, we must grasp three policy points to promote the synchronous development of the "new four modernizations" under the guidance of the new development concept.

　　First, adhere to innovation as the first driving force for development, promote the simultaneous development of the "new four modernizations" with scientific and technological innovation, and build a modern economic system driven by innovation. In order to realize modernization in China, we should seize the "bull’s nose" of scientific and technological innovation, which is the fundamental driving force for new industrialization, informationization, urbanization and agricultural modernization. Nowadays, scientific and technological innovation must firmly grasp the general direction of informatization, which is a typical technical feature of modernization. Since the first scientific and technological revolution, human society has generally experienced the early mechanical era, the steam engine and railway era, the electric power and steel era, the oil and automobile era, and the information and communication era. Since the second half of the 20th century, with the great breakthrough in computer chip processing technology, data storage technology, network communication technology and analytical computing technology, information technology, information products and information acquisition and processing methods with computers, Internet, mobile communication and big data as the main symbols have achieved exponential growth, and information technology has been gradually deeply integrated with manufacturing technology, which has promoted the innovation and diffusion of intelligent, digital and networked manufacturing technologies and formed a complex technical system of new industrial revolution. The "14th Five-Year Plan" period is a new round of accelerated expansion of scientific and technological and industrial revolution, which provides an opportunity for China to achieve modernization, and China’s "new four modernizations" level has already had a considerable foundation.A new round of scientific and technological and industrial revolution is coming. China is closer to the goal of building a socialist modern country in an all-round way and realizing the great rejuvenation of the Chinese nation than at any time in history. We must seize this once-in-a-lifetime historical opportunity through innovation.

　　The second is to grasp the general trend of integration and innovation, promote the simultaneous development of the "new four modernizations" with integration and innovation, and build a modern economic system with coordinated development of all elements. Promoting the synchronous development and realization of the "new four modernizations" reflects our understanding and grasp of the systematic characteristics of the modernization process. The realization of a country’s modernization is the result of the coordinated operation of various factors, industries and regions. Nowadays, the world’s industrial development presents a general trend of integration and innovation, which is not only manifested in the integration and innovation of three industries, but also in the integration and innovation of science and technology, technology and industry. The trend of industrial integration such as manufacturing informatization and manufacturing service is in the ascendant, and the deep integration of the three industries and the Internet has become the core source of efficiency and the important direction of technological innovation. In the process of integration and innovation, new industries, new formats and new models emerge one after another, which further strengthens the new kinetic energy of economic development. Grasping and promoting this development trend of integration and innovation is an important means to promote the synchronous development of the "new four modernizations". At present, the main factors restricting the development of China’s integration and innovation are the insufficient supply of common technologies and the lack of compound talents before competition. To this end, we should attach importance to and increase the innovation support for general and common technologies, attach importance to the cultivation of general and compound talents, and continue to increase investment in these areas.

　　Third, adhere to and improve the basic socialist economic system, open up the "blocking point" of the institutional mechanism of the domestic economic cycle, and create a good institutional environment for realizing the "new four modernizations" and building a modern economic system. This requires us to give full play to the decisive role of the market in resource allocation, better play the role of the government, and promote a better combination of effective markets and promising governments. Stimulate the vitality of various market players, unswervingly consolidate and develop the public sector of the economy, and unswervingly encourage, support and guide the development of the non-public sector of the economy; Build a high-standard market system, improve the basic system of the market system, adhere to equal access, fair supervision, openness and order, honesty and law-abiding, and form an efficient, standardized and fair domestic unified market; Improve macroeconomic governance, and improve the macroeconomic governance system with national development planning as the strategic orientation, modern fiscal and taxation financial system as the support, fiscal policy and monetary policy as the main means, employment, industry, investment, consumption, environmental protection, regional and other policies closely coordinated, optimized objectives, reasonable division of labor and efficient coordination; Accelerate the transformation of government functions and continuously optimize the international business environment of marketization and rule of law. For a country, there is no real economic modernization without a high level of marketization and a mature market economic system. Therefore, to realize the simultaneous development of the "new four modernizations" and build a modern economic system, it is necessary to speed up the improvement of the socialist market economic system.In particular, it is necessary to improve the property rights system and the market-oriented allocation mechanism of factors.

　　(Author: Huang Qunhui, director of the Institute of Economics, Chinese Academy of Social Sciences, researcher at the New Era Socialism with Chinese characteristics Thought Research Center, the supreme leader of China Academy of Social Sciences. This article is the phased achievement of the National Social Science Fund’s major project [〔20ZDA043〕])