Nowadays, the price of new energy vehicles is the same as that of fuel vehicles, and it is inevitable that new energy will grab the share of fuel vehicles. Take the medium-sized and large SUV with a budget of 300,000-400,000 yuan. Do you want to increase the program, or the pure fuel version of Ford? Both cars have a body exceeding 5 meters, and the whole department has a 6-seat design. Explorers have 6 seats and 7 seats to choose from. The guide prices of M7 and 2023 explorers are 319,800-379,800 yuan and 309,800-379,800 yuan respectively.

　　Space: The third row of explorers is slightly more spacious than the M7.

　　In terms of sales volume, there were 1,100 vehicles sold in the market in July, while in August, the total sales volume of the entire customer M5 and M7 reached 10,045 vehicles, and the effective orders of the customer M7 so far exceeded 50,000 vehicles. Looking at the explorers, in the first eight months of this year, the total sales volume was 8964 vehicles, and the average monthly sales volume exceeded 1000 vehicles. From the current point of view, the monthly sales of the M7 and the Explorer are similar, but what about the future? The market will give the answer!

　　From the product itself, both the Explorer and the Quest M7 are medium and large SUVs with similar body sizes, but the Explorer is 43 mm longer than the Quest M7, and the Explorer with a wheelbase of 3,025 mm is longer than the Quest M7 with a wheelbase of 2,820 mm. The longer wheelbase gives the Explorer a slightly more spacious third row space than the Quest M7. Compared with the size, the length, width, height and wheelbase of the explorer’s body are indeed above the boundary M7.

　　Performance: The rear drive explorer accelerates faster and the four-wheel drive interface M7 is stronger.

　　From the performance point of view, the zero-acceleration of Explorer’s rear-wheel drive and Wenjie’s M7 rear-wheel drive is 7.6 seconds and 7.8 seconds respectively, and only the lowest equipped models of the two cars are rear-wheel drive designs, and the prices are 309,800 yuan and 319,800 yuan respectively. In terms of four-wheel drive models, the four-wheel drive acceleration of Explorer and Quest M7 is 7.8 seconds and 4.8 seconds respectively, and the guide prices are 329,800-379,800 yuan and 339,800-379,800 yuan respectively, and the prices are close.

　　Explorers are all equipped with a 2.3T turbocharged engine and a matched 10AT transmission, with an output of 276 HP and 425 N.. Rice, just add 92# gasoline. The 1.5T four-cylinder engine on the M7 is only used for power generation and does not directly drive the vehicle, but 95# gasoline needs to be added. The M7 rear drive is equipped with 200 kW and 360 N.. Rice motor; Like the rear motor of the four-wheel drive model, the power of the front motor is 130 kW and 300 N. Rice.

　　M7 plus 95# gasoline, but the fuel consumption is lower than that of Explorer, and the front suspension of Explorer is better.

　　Explorers refuel for a few minutes, but the battery life of M7 rear drive and four-wheel drive pure electric WLTC is 150 km and 135 km, and it takes 30 minutes for slow charging and 5 hours for fast charging. People who buy extended-range cars generally don’t want to wait for a slow charge, unless they have a private charge at home, which is mainly to refuel and generate electricity. The fuel consumption of M7′ s rear drive and four-wheel drive is 6.85L and 7.45L respectively, while the combined fuel consumption of Explorer’s rear drive and four-wheel drive is 9.07L and 10.08L, and the actual fuel consumption may be slightly higher than this fuel consumption.

　　In terms of energy consumption, at the same price, even with refueling, the fuel consumption of the boundary M7 is definitely lower than that of the explorer, and the use cost of the boundary M7 will be lower than that of the explorer. If you drive for a short distance and charge conveniently, the use cost under charging is lower. Looking at the driving quality, Explorer’s front suspension is a double-ball-joint spring strut suspension, while Wenjie M7 is an ordinary McPherson independent suspension, and both rear suspensions are multi-link independent suspensions.

　　The key point is the difference of the front suspension. As the best family car controlled by BMW, BMW 3 Series also adopts the double-ball joint spring shock absorption strut suspension, which makes the control more accurate and flexible. However, there is a 40-degree ternary lithium battery on the chassis of the car body, which makes the weight of the chassis heavier. After the center of gravity is lowered, the driving quality of the car body will not be weak.

　　In terms of configuration, the asking M7 is more abundant than the explorer, but it is not much at similar prices. Take the entry-level rear-drive model as an example, the asking M7 is 10,000 yuan more expensive, which also includes door-opening warning, 360 panoramic image, full-speed adaptive cruise, automatic parking, HUD head-up display, wireless charging function of front-row mobile phones, heating, ventilation and massage functions of the first and second rows of seats, and 12 audio and negative ion generators. However, regarding the central control screen, the explorer’s 27-inch screen is larger than the 15.6-inch screen of the world M7, and both the explorer and the world M7 have L2-level driving assistance capabilities.

　　Write it at the end

　　The budget of 300,000-400,000 yuan is to buy medium and large SUVs, and the explorers provide 6 and 7 seats to choose from, while only 6 seats are available to ask for the M7. At similar prices, the configuration of the M7 is slightly richer than that of the explorers, while the M7 is exempt from purchase tax, and thanks to Huawei’s technical blessing, its popularity is higher than that of the explorers. Judging from the use cost, the fuel consumption cost of the M7 is definitely lower, and both cars can be poetic and far away. The short-distance M7 can also reduce fuel consumption by pure electric driving. Although the space of the boundary M7 is slightly smaller than that of the explorer and the central control panel is not as large as that of the explorer, at a similar price, many people may choose the boundary M7 for the sake of green cards and lower fuel consumption.

　　When it comes to China’s own brand car companies, BYD can definitely occupy a place. In the new energy vehicle market, BYD Han is undoubtedly one of the models that are currently concerned. As the flagship model of the brand, Han EV has won market recognition by virtue of its superior performance and excellent endurance, and as a plug-in hybrid model of its first milk compatriot — Han DM was also listed at the same time.

　　In fact, in the domestic market, BYD plug-in hybrid models have been sought after by consumers with the advantages of "short-distance electricity consumption and long-distance oil consumption". According to statistics, the sales volume of plug-in hybrid models in China market in 2019 totaled 204,200. As the flagship model of BYD plug-in hybrid, Han DM appeared strongly at this time. Can it stir up the new energy vehicle market again? Recently, the reporter tested this model.

　　At present, Han DM is selling two models, namely, the luxury model with four-wheel drive performance, with a subsidized price of 219,800 yuan, and the distinguished model with four-wheel drive performance, with a subsidized price of 239,800 yuan. The car is positioned as a medium and large luxury car, and it is also BYD’s first production car equipped with super hybrid DM-p technology. The model tested by this reporter is a four-wheel drive performance version.

　　In terms of appearance, Han DM inherits the design language of BYD family Dragon Face, which is different from the fully enclosed air intake grille of Han EV. Han DM adopts a hexagonal air intake grille with a large mouth, which makes the front face look more aggressive and recognizable.

　　In terms of size, the length, width and height of Han DM are 4960/1910/1495mm and the wheelbase is 2920mm respectively. The lines of the whole vehicle are simple and smooth, highlighting the simple and elegant temperament, which also highlights its extravagance as a flagship model.

　　When you get into the car, the 15.6-inch large screen on the center console is definitely an eye-catching highlight, and the interior style full of traditional elements of China also creates a strong elegant luxury. In terms of interior materials, Han DM has also made great efforts. Nappa leather package with white cork veneer and careful attention to details highlight the exquisiteness and sophistication that Han DM should have as a flagship model.

　　It is understood that Han DM is BYD’s first plug-in hybrid production car equipped with hybrid DM-p technology, which is optimized and upgraded on the basis of DM 3.0, in which the letter P means powerful and strong, and from its 4.7-second 100-kilometer acceleration, it is enough to match the "strong" strength.

　　The system consists of a 2.0T all-aluminum engine and a high-voltage, high-speed and high-efficiency driving motor. The 6-speed wet powershift has a maximum power of 321kW and a maximum torque of 650N&bull. m。 In addition, Han DM is equipped with a power battery with a capacity of 15.2kWh, and the cruising range of NEDC in pure electric mode is 81km.

　　Calm and smooth flagship luxury car should have the gas field.

　　The first feeling of driving Han DM is that it is very calm, which is in line with its gas field as a flagship luxury car. The driving experience on urban roads can also be summarized by the word "smooth". In terms of chassis, Han DM adopts the combination of front McPherson independent suspension and rear multi-link independent suspension. When the road surface is slightly bumpy, Han DM can easily resolve the vibration, and the vibration filtering is relatively soft, which is almost imperceptible to the front and rear passengers in the car. It is very suitable for daily use, and the whole process makes people feel very comfortable.

　　In terms of power, Han DM provides five power modes, including pure electricity, parallel connection, series connection, high speed and energy recovery. EV pure electric mode is perfect for daily commuting in urban road conditions, which is very light to drive and fast to start and accelerate at medium and low speeds. When the battery is low, the system will automatically switch to HEV mode, and the engine will provide the main power and charge the battery in reverse.

　　In HEV mode, Han DM showed a rapid performance of 4.7 seconds. Under the dual drive of motor and engine, it can feel its powerful power output whether starting or overtaking. In the high-speed section during the test drive, this excellent high-speed sports characteristic was brought into full play.

　　In addition, what impressed the reporter was that in this mode, every intervention of the engine can be "smooth and silent", and the switching is very smooth, which makes people feel no jitter, and the whole process can be described as "smooth".

　　The five power modes of Han DM all adopt intelligent switching, without manual control by the driver, and the vehicle will automatically switch according to the vehicle demand in each working condition and scene, thus ensuring the optimization of power and energy consumption.

　　In terms of handling, the steering power of Han DM is divided into standard and sport. In the standard mode, the reporter’s personal feeling is a little heavy, and girls need to adapt to it when driving, but this is also in line with the stability of its steering texture as a flagship model.

　　In terms of quietness, the official data of Han DM show that when the speed is 120km/h, the noise value in Han DM car is only 63.5 decibels. This has also been fully proved during the test drive. When the vehicle travels to 100-120km/h on the expressway, the passengers in the vehicle do not need to raise the tone deliberately, and the sound insulation effect is ideal.

　　Comprehensive intelligent configuration brings a rich car experience.

　　In addition to bringing quiet feeling to the interior space, Han DM is also equipped with a series of intelligent configurations. In addition to the rotating 15.6-inch screen mentioned above, Han DM is also equipped with DiPilot intelligent driving assistance system, which can realize L2.5-level automatic driving assistance, including full-speed adaptive cruise, curve speed control system, front collision warning system, automatic emergency braking system, pedestrian identification/protection system, emergency braking assistance system and lane departure warning system. Combined with the software and hardware system of DiLink 3.0, the interaction between people and vehicles is realized, which brings more convenient and intelligent operation and richer car experience.

　　In addition, in terms of active safety, Han DM is equipped with 15 radars, 6 cameras, 3D panoramic transparent image system, and has the functions of speed sensing automatic locking and active tire pressure detection, so as to ensure the safety of people in the car at all times during driving.

　　In the post-epidemic period, in order to meet consumers’ higher requirements for in-vehicle air disinfection, Han DM is equipped with CN95 filter element with remote high-temperature disinfection and sterilization mode, so that drivers can fully disinfect the in-vehicle air before getting on the bus, filter pollutant particles adsorbed by viruses in advance, and reduce air hazards when using the car.

　　In addition, it is worth mentioning that for female drivers, Han DM also thoughtfully adopted Fuyao’s "Sunscreen Black Umbrella" with silver-plated film interlayer to prevent three safety car windows, and the ultraviolet isolation rate reached over 99%, so that women don’t have to worry about sun protection while driving.

　　Editor’s summary:

　　It is undeniable that the price of more than 200,000 yuan is not cheap for self-owned brand models, but if it has many advantages such as high performance, high configuration and low fuel consumption at the same time, and the price/performance ratio exceeds the level of its peers, the reporter thinks that BYD Han DM is indeed considerable. No matter its acceleration ability, chassis quality or all-round intelligent configuration, this flagship model can meet the daily use of families. In the domestic mixed market, Han DM can be regarded as a model worthy of starting.　

　　[car home New Car Launches] On April 13th, the (|) model ushered in its debut. This time, the interior of the new car was also unveiled. As a hard-core off-road product, how did it perform at the design level? Let’s take a look together!

　　In terms of appearance, Jetway Traveler was designed by former Porsche design director Hakan Saracoglu, and the appearance was designed in a tough body style. Among them, the net is equipped with the "JETOUR" brand logo and connected with the headlights. The distinctive headlight group style is impressive. The posture of the whole vehicle is vigorous, with sharp lines and full profile coexisting. Judging from some configurations released this time, the new car adopts Kunpeng Power and XWD intelligent four-wheel drive system, and is equipped with Qualcomm 8155 chip platform. Can provide a better cockpit intelligent experience.

　　On the side of the car body, the wheel eyebrows of the real car protrude outward, and it is equipped with large-size tires. The window frame shows a hard-core style and adopts a suspended roof design. The tail of the vehicle is a classic small schoolbag assembly, and the vertical taillights are wrapped in a black frame, showing off-road temperament.

　　The interior of the new car adopts T-shaped flat layout, with sharp edges and corners, simple and powerful, exquisite interior materials and large-size suspended central control screen. Jietu travelers will have more outstanding performance in "travel+"ecological services, intelligent driving, healthy cockpit and so on. Compared with the traditional hard-core off-road SUV products, travelers have adopted a more concise and fashionable design, and the large central control screen is very eye-catching. At the same time, the color matching in the car has also adopted a younger idea, and the overall atmosphere is more active.

　　In terms of power, our C-DM is equipped with a plug-in hybrid system consisting of a 1.5T engine and a motor, and the transmission system is matched with a 3-speed DHT gearbox. (Text/car home Duandi)

　　　On April 12, 2023, at the press conference in Chengdu, the new luxury all-around SUV was officially launched, with a price of 189,800 yuan. From now on, users can order through Krypton APP, Krypton official website, Krypton Center and Krypton Space in major cities in China.

　　At the press conference, Extreme Krypton X showed the first five configurations in the industry, the only 20 configurations at the same level, and more than 100 standard systems. An Conghui, CEO of Extreme Krypton Intelligent Technology, said that based on the luxury experience needs of users around the world, Extreme Krypton X has completely subverted the five core areas of design, performance, safety, space and configuration, aiming at the compact luxury market with the largest volume in China and even the world, creating a new standard for the compact luxury market and setting a new benchmark for the industry.

　　Led by the world-renowned designer Steve Sielaff, Extreme Krypton X adheres to the design attitude of "originality is justice" that the Group has always adhered to, and combines the design concept of "unbounded city" with forward-looking scientific and technological innovation technology to interpret the original innovative luxury beauty of the compact luxury car market. For the first time in history, Krypton X applied the forward-looking design of the concept car to a compact luxury car. The frameless door design, frameless electric exterior rearview mirror, hidden electric charging flap, and even the water cut on the window glass were "smoothed" by the designer at any cost. You can also choose an electric door without a door handle and the technology of an ultra-luxury brand like aston martin to create an extremely pure body profile. The simple logo of micron electroforming process is only half the original thickness, and the metal relief texture is more refined and the artistic texture is sublimated again.

　　Extreme Krypton X has designed the industry’s first intelligent B-pillar interaction system, which integrates ToF 3D camera and a multimedia touch screen. Users can easily unlock and lock the vehicle through facial recognition, and the display content on the B-pillar screen can also be directly related to the scene mode, which can easily and quickly complete the intelligent interaction inside and outside the vehicle. Later, more personalized functions can be created through OTA.

　　In order to better meet the needs of compact users, Krypton X starts from the space pain point of target customers, breaks the traditional bondage and realizes space super-transformation. According to the survey, the utilization rate of the rear row space of the original compact model on the market is less than 11%. Krypton X has transformed the rear middle seat used at low frequency to create the first four-seat model in the compact luxury market. Through electric adjustment, the rear row seat can be folded up with one button, and the fixed central armrest has also been transformed into an imaginative and intelligent island, so that the limited space can be completely opened and the space flexibility can be further improved.

　　Zero-speed 3.7s, 5.7L large-capacity embedded refrigerator, the first 14.6-inch electric sliding smart screen and 4D cloud zero-gravity seat of the same class, and nearly 100,000 delivered batteries with zero fire & HELIP; … The new luxury of Krypton X debuted, creating a new market standard with the highest standard of Krypton safety in the industry and becoming a representative model leading the compact luxury car market.

Byd Han is a C-class car with excellent performance and design. As a C-class car, BYD Han offers both pure electric and plug-in hybrid versions.

BYD Hanchun Electric Edition: All models of Han EV adopt blade batteries. The ultra-long battery life model with rough test drive has a battery pack of 76.9kWh, which can achieve a battery life of 605km. In addition, the fast charging time of all models is 0.42 hours. The measured rough surface is about 530 kilometers, and it is no problem at all. In the fast charging mode, it takes about 25 minutes from 30% to 80%.

BYD Chinese plug-in hybrid version: The plug-in hybrid version uses a 2.0-liter turbocharged engine with a maximum power of 141kw and a maximum torque of 320 Nm. This engine is equipped with in-cylinder direct injection technology and uses aluminum alloy cylinder head and cylinder block. Using aluminum alloy cylinder head can reduce the weight of the engine, which can improve the maneuverability and fuel economy of the car.

On October 12th, BYD’s Equation Leopard Automobile issued a message through the official Weibo yesterday evening, replying to some users’ recent "most concerned" questions about the first model Leopard 5.

According to the official, Leopard 5 benefits from the space utilization rate of DMO super hybrid off-road platform, and the rear seat space and head space "far exceed the same level products", which supports the rear seat to be put down.We have developed suitable mattresses and airbags, the maximum length of which can exceed 1.9 meters and the width is close to 1.4 meters, which can lie down for two people..

Regarding the delivery of new cars, the official response said that the first batch of stores in China opened for trial operation at the end of October.Leopard 5 real cars will also arrive in the store one after another, and the first batch of exhibition cars will be the Feiyun version.. The new car is expected to be officially launched in November, and the orders are arranged in order. However, in terms of selling price, Equation Leopard only responded that "the official selling price has not been released".None of the information circulated on the Internet is true, and the official selling price will be announced at the time of listing..

In terms of configuration, Leopard 5 will launch three versions: Exploratory Edition, Pilot Edition and Yunqi Ultimate Edition. Different versions will "have a certain degree of functions and experience focusing on configuration to better meet the diverse needs of different consumers".

IT House previously reported that the first production car of Equation Leopard 5 was officially launched on September 28th. According to the officially released configuration information, the new car will launch three models: the exploration version, the pilot version and the Yunqi flagship version, with the length, width and height of 4890 (including the spare tire) *1970*1920mm and the wheelbase of 2800 mm.

In terms of power, Leopard 5 is equipped with BYD’s new hybrid platform DMO and Yunqi -p intelligent body control system. It uses 1.5T+dual motor power, as well as a classic off-road combination of three locks, and it is also a vertical engine.

Relying on the DMO platform, the comprehensive maximum output of this model can reach 505 kW, the peak torque is 760N?m, the zero acceleration time is 4.8s, and the CLTC battery life is 125 km.

Related reading:

The first production car of BYD Equation Leopard "Leopard 5" is officially off the assembly line: three models will be launched and expected to be delivered within this year.

Business News (Reporter Guo Yuxi) Recently, 2024 Guangzhou Automobile Science and Technology Day was held in Guangzhou Automobile Research Institute. On Science and Technology Day, GAC officially launched the industry-leading all-solid-state power battery. It adopts the solid-state anode technology with high surface capacity and the third generation sponge silicon negative plate technology, and the all-solid-state anode can reach a high surface capacity of more than 5mAh/cm2, thus achieving an energy density of more than 400Wh/kg. Compared with the most advanced liquid lithium-ion battery at present, its volume energy density and mass energy density are increased by more than 50%, and the cruising range of the whole vehicle can exceed 1000km.

Guangzhou Automobile No Map Pure Vision Intelligent Driving System was launched simultaneously. Compared with the current mainstream technology route, it not only does not need high-precision maps, but also does not rely on lidar. Instead, it combines visual sensors and industry-leading AI algorithms to perceive the world like a human being, and can achieve a wider coverage with a simpler hardware system. Intelligent driving brings users a richer, more free and full-scene driving experience. Both technologies are planned to be loaded in 2026.

　　On May 20th, the 2021 China International Intelligent Communication Forum, with the theme of "Intelligent Communication in the New Era", hosted by the Central Radio and Television General Station and the People’s Government of Jiangsu Province, kicked off in Wuxi, Jiangsu. Vice Minister Publicity Department of the Communist Party of China, Director and Editor-in-Chief of the Central Radio and Television General Station, Shen Haixiong, Deputy Secretary of jiangsu provincial party committee and Governor Wu Zhenglong attended the opening ceremony of the forum and delivered speeches. Huang Qin, secretary of Wuxi Municipal Party Committee, delivered a speech at the opening ceremony, and Du Xiaogang, deputy secretary of Wuxi Municipal Party Committee and mayor, delivered a keynote speech. A number of industry experts and scholars, entrepreneurs and representatives of Chinese and foreign media gathered in Wuxi to talk about the new future of intelligent communication. Zhang Wenlin, President of Huawei’s Strategy Department, attended the main forum and delivered a keynote speech entitled "Digital Technology Accelerating the Transformation and Upgrading of Media Industry".

　　Zhang Wenlin, President of Huawei’s Strategy Department, delivered a keynote speech on "Digital Technology Accelerating the Transformation and Upgrading of Media Industry" in the main forum.

　　First, the era of ultra-high-definition video has arrived, and it is accelerating towards 4K/8K and richer experiences.

　　On March 1, 2019, the Ministry of Industry and Information Technology, the State Administration of Radio and Television and the Central Radio and Television General Station jointly issued the Action Plan for the Development of Ultra HD Video Industry (2019— 2022). The overall goal of the action plan is to vigorously promote the development of ultra-high-definition video industry and its application in related fields in accordance with the overall technical route of "4K first and 8K second". In September, 2020, HDRVivid, the key technical standard of ultra-high definition video industry in China, was officially announced. In the Spring Festival Evening of 2021, the world’s first 8K ultra-high-definition TV live screen was fresh in memory. The era of ultra-high definition is coming. The penetration rate of family 4K TV in China has exceeded 70%, and the number of families with 4K receiving ability has reached 200 million.

　　Technological changes have driven the development of the industry, and the requirements for efficiency, quality and computing power in film and television production have been greatly improved. Driven by the demand for accelerated remote collaboration in the epidemic, it is accelerating the overall cloud. Taking film and television works as an example, from Avatar in 2009 to Alita in 2019, the number of special effects shots doubled, and the requirements for calculation and storage increased by more than four times; There are also super variety shows, the number of shots is increased by 10 times, the quality is required to start at 4K, the production time is required to be shortened, and the parallel computing is required to be improved by 10 times. Starting from supporting the efficient production of content, AI will completely change the future creation and production mode, from the production end to the consumption end. There are a lot of pain points that need to be solved by AI intelligence in the whole process of current content production, and the changes in the future film and television industry need innovative technical support.

　　Second, the ultra-high-definition industry will be scaled up to promote technological innovation and industrial transformation.

　　Throughout the 14 th Five-Year Plan, a new round of scientific and technological revolution and industrial transformation is accelerating, and the deep integration of virtual reality technology and digital technologies such as the Internet, big data, artificial intelligence and 5G is having a profound and extensive impact on the economic and social development process. In recent years, the policies and plans of the General Administration of Radio and Television and the Film Bureau have clearly put forward the requirements for technology and industrial development, and the core points to four aspects: open innovation, deepening development, all-round promotion and industrial upgrading.

　　Huawei is deeply involved in video media technology and continues to innovate: In the past 25 years, from multimedia communication to video products serving radio and television/operators, it has gradually built the video development capability of the whole process and industry, and through in-depth and comprehensive research on audio and video basic technologies, it has been actively contributing to and promoting the formulation of open and innovative industrial standards and international standards with innovative technologies, and promoting industrial upgrading.

　　The key basic technology of ultra-high-definition video is firstly HDR. Since the release of the HDR standard by the Ultra-high-definition Alliance, the HDRVivid industry has become increasingly mature: commercial products in all sectors of the industry have been fully launched, and all mainstream manufacturers in all sectors will launch products and contents supporting this technical standard during the year, greatly enhancing the visual experience of consumers; Then there is DRM, the key guarantee technology of ultra-high-definition industry: multilateral enterprises in the industrial chain jointly build a trust center DTA, creating an open standard, transparent and credible service model for global multilateral cooperation; Domestic and foreign manufacturers have participated in it, and the ecosystem has become increasingly mature, escorting the security of ultra-high-definition content.

　　At CCTV main station ‘ 5G+4K/8K+AI’ Driven by the strategy, the whole industry is accelerating the comprehensive technological upgrading and transformation such as IP and cloud. The ultra-high-definition video production and broadcasting platform built by CCTV will form an ultra-high-definition program production capacity with an annual output of 10,000 hours (including new media and TV terminals), which will greatly promote the large-scale application of ultra-high-definition content, and then promote new business models such as live broadcast of ultra-high-definition TV theaters, support unified distribution for various end users, and accelerate the development of industrial integration.

　　Three, industrial change to stimulate technological breakthroughs, business innovation chain reaction

　　With the advent of the 5G era, the audio and video industry will realize digitalization, networking and intelligent upgrade. The access of 5G technology will bring new changes to film and television shooting. Media shooting can be made directly on the cloud. Since the National Day military parade of CCTV in 2019, the technology of 5G back transmission after shooting has taken the lead. At present, the technology has gradually matured. Huawei can provide more than 500M of stable bandwidth through 5G super uplink capability, and at the same time, it can provide 1G uplink capability next year, which can be widely used in all kinds of media shooting and live event scenes. By shooting the production scheme on the cloud through live broadcast, the cost of single live broadcast can be reduced by 60%. At the same time, because the live shooting brought by 5G jumps into the cloud, virtual shooting will redefine the shooting mode: by constructing a three-dimensional digital twin space of film and television content, the background of the calculated content can be combined with the physical image of the real shot, which will greatly improve the manufacturing efficiency in the early and late shooting. AI drives motion capture/voice/digital twins/light/spatial positioning and other functions to comprehensively improve the efficiency and quality of film and television content creation.

　　The key to upgrading the 4K/8K content production and broadcasting is IP transformation. The media matrix will lead the IP transformation of TV station production and broadcasting, and support 2000 channels of 4K/8K content production and broadcasting in the traditional SDI mode, which requires 32 cabinets and 4 tons of heavy copper cable. The MediaFabric jointly innovated by Huawei and CCTV can complete the same task with two cabinets and about 100 kilograms of optical fiber, and support flexibility and scalability, and support future-oriented evolution.

　　The application of technologies such as 5G, IP, cloud and AI in the process of ultra-high definition has contributed to the chemical reaction of business innovation. For example, the free viewing angle in the ultra-high-definition field is becoming a bright spot and hot spot in the industry. The Spring Festival Evening "Heroes of Heaven and Earth" has a high-quality image quality and a full-time 4K free viewing angle, bringing a new viewing experience and rich application scenarios.

　　Fourth, cloud-based technologies and services have brought about changes in production, processing and distribution models.

　　There will be three revolutionary services on Huawei Cloud:First, digital content is fully produced on the cloud, and various tools such as modeling interaction are efficiently scheduled and operated on the cloud through large-scale flexible computing power; Huawei and its eco-partners are steadily advancing the innovation of cloud production process services, which were officially released together with their partners at the Shanghai Film Festival in June this year. The second is the production on the 4K variety cloud. Based on the production practice of "Sister Riding the Wind and Waves", Huawei Cloud can realize the simultaneous editing and processing of hundreds of video streams through mature technologies such as real-time processing of proxy files and original files, which greatly accelerates the production efficiency in the later stage of variety. Third, making real-time generation services on the digital people cloud, which will produce film-and-television digital people with anthropomorphic characteristics and real digital twin figures, will be applied to the field of TV variety for the first time, and more innovative scenes such as lifelike digital twin program hosts will greatly enrich the content creation mode. There will be a famous host’s digital twin in the year, so please look forward to it.

　　The mature services on Huawei Cloud are also constantly innovating and promoting the development of ultra-HD industry;Intelligent repair function, with accurate AI algorithm to help high-quality, efficient content repair and quality improvement, while improving video quality, enhance users’ willingness to watch. More than 500 films and videos have been restored.

　　Explore a new mode of publishing on the cloud;Support the film distribution field to quickly enter the digital service era from the hard disk mailing era. In the field of distribution, there are still many difficult problems in the distribution of the film industry. At present, the distribution for urban cinemas still adopts the mode of hard disk delivery, which is high in cost, easy to damage, low in security and unable to be flexibly scheduled. The cloud service based on timely error correction and security guarantee of Huawei Cloud greatly improves the flexibility, timeliness and security of film distribution.

　　5. New market space: integrating innovation and providing the ultimate experience for more users in a timely manner.

　　The second live mode is about to provide services in a normal and large scale. It is expected to provide users with more and better enjoyment in cinemas, theaters and various venues that can provide the ultimate experience of film and television content.

　　The new home theater will create the second largest cinema market. Through revolutionary experience upgrading, convenient and flexible installation and civilian price, it provides a brand-new video business experience for home users. The AiMax business operation practice of Huawei video and smart screen proves that high-quality home theater experience will stimulate three times the viewing volume, increase the willingness to pay by two times, and incite huge commercial value.

　　Generally speaking, under the general trend of the accelerated development of ultra-high-definition industry, various technologies have been iteratively developed, which has spawned various business innovations and business model innovations, and constantly opened up new markets. This will promote the chain reaction of innovation in all aspects of the industry, which requires the joint efforts of the entire industrial ecological partners and the government to provide necessary conditions and convenience for the cluster development of the industry. In this process, Huawei will focus on technological innovation, join hands with partners, actively promote the development of ultra-high-definition technology and industry, and create full-process technological innovation with the support value of 5G, IP, cloud and AI to help the digital transformation and industrial upgrading of the film and television industry in the ultra-high-definition era.

　　"There is so much meat in it, and the meat pieces are big. It’s really great value." In the live broadcast room, a female anchor gulped a fast food product at the camera; In the comment area, fans also brushed out praises and prepared to place orders; Outside the live broadcast room, zhangxin (pseudonym), a commodity operator, was extremely excited, expecting to sell out 60,000 products prepared through this live broadcast.

　　But contrary to expectations, the live broadcast only sold less than 1500 items. Tens of thousands of yuan in membership fees and 60,000 pieces of stock, zhangxin paid nearly 900,000 yuan. After this campaign, he lost confidence in the live broadcast.

　　Recently, a number of stars live broadcast goods "overturned", and it was revealed that after charging high fees, the goods sold were pitiful. Zhangxin is the epitome of many merchants who are looking for live broadcast to bring goods, hoping to sell goods through live broadcast. However, in the end, it is not a sharp increase in sales, but a big pit of data fraud, rhythm of billing, membership fees, high sales volume and high return rate.

　　Pay first

　　A membership fee of 100,000 yuan does not guarantee sales.

　　Holding a mobile phone to pay attention to the live delivery of goods on multiple platforms has now become the norm in zhangxin. The competing products sold nearly 9,000 items in the lively live broadcast, which once again stimulated zhangxin’s nerves. "Our products are more real than their materials, and the visual impact in the live broadcast will be even greater. I think it is definitely better than competing products, so I want to take a chance."

　　Zhangxin found a number of e-commerce companies, many of which listed their experiences of cooperating with many big anchors, and told him that "the strength of the company need not be worried".

　　In zhangxin’s view, the selection of the big anchor will certainly be very strict, and how to get the goods directly into the live broadcast room is his most concerned issue.

　　"These are small things. In a word, if you give me the product, we can let them broadcast it." A staff member of a new media company doing live broadcast said. However, before the live broadcast, you need to pay a certain fee to become a senior member of the company. The annual membership fee is 100,000 yuan. After becoming a member, you can receive the big anchor.

　　Several anchors listed by the staff made zhangxin excited, and his mind dreamed of the scene that the goods were sold out. The staff further said that many brands now find live broadcast companies, which is to sell a large amount of products. The purpose is to let dealers see the sales volume of products, or to attract the attention of the capital side, and then get financing.

　　"The strength of our company is here, you have to believe us." When zhangxin asked whether the docking head anchor and the guarantee of a certain sales volume would be written into the contract, the reply he got brought him back to reality. "I almost took out 100,000 yuan, but trust and distrust are not a concept in the contract."

　　The reporter contacted two small-scale live broadcast companies, all of which signed a number of anchors to broadcast live on different platforms. Instead of membership fees, they charged "pit fees" ranging from two to three thousand yuan. The reporter said that there are goods that need to be sold by live broadcast. After many times of communication, a live delivery company said that after paying the pit fee, it can carry out live delivery in its company account, and designed the development path of the goods for the reporter. "Live broadcast can’t be anxious. You can do live broadcast for half a year in the live broadcast room. After accumulation and word of mouth, when the brand is almost done, you can sell the brand. Then find the next outlet and make the next brand. How happy you will be then. "

　　A merchant who used to bring goods in this way said that two or three thousand yuan is not much, which is nine Niu Yi hairs compared with the expenses of many big anchors, which often cost hundreds of thousands. "But after paying the pit fee, I found that I couldn’t sell the goods at all."

　　Low sales volume

　　Stock 60 thousand pieces and sell 1500 pieces

　　After many searches, zhangxin thought he had found a reliable live delivery company. After doing market research, the live delivery company believes that there are inconveniences in the goods. This fast food product needs containers to eat, but it is not provided in the goods.

　　The staff said that products can be sold through the company’s large size, and they should be warmed up first, but don’t expect a sharp increase in product sales. After the sales volume is good and the fans approve it, all the products will be sold through other accounts of the company. Zhangxin approved of this arrangement, and after finalizing the 60,000 yuan fee and some details, he brought two boxes of goods to the live broadcast company.

　　Two hours before the broadcast, zhangxin fidgeted and kept brushing the live room of her mobile phone. "Many large anchors were broadcast live that night. I was under great pressure and worried that fans would be diverted."

　　It was not until five minutes before the broadcast that Zhang Xin knew that his product was the last one in the live broadcast, and the company had promised him that it would be broadcast live in prime time. "Everyone spent all their money before, and at the end of the day, there was no money in their pockets, so they bought my products. This is not prime time. "

　　Although very helpless, zhangxin has been unable to change. After the broadcast, he has been paying attention to the live broadcast content and found that four or five competing products appeared in this live broadcast room at the same time that day.

　　More than two hours after the broadcast, the anchor took out the products from zhangxin and began to recommend them. He jumped up from his chair, applauded and shouted: "There are 20,000 people in the live broadcast room, come on."

　　"There is a lot of meat and big chunks, which is too cost-effective." The anchor is eating his product and evaluating it. The comments in the live broadcast room were gradually brushed up. zhangxin became more and more excited outside the live broadcast room, gnashing his teeth and shouting: "Traffic, why can’t it be rushed?"

　　The anchor began to count down to "3, 2, 1, on the shelf." 639 pieces and 763 pieces … … Until 1000 pieces, the final product sales were fixed at 1478 pieces. After the live broadcast, zhangxin sighed, and he prepared 60,000 items for the live broadcast. And he has invested nearly 900 thousand yuan in the process of finding live broadcast and stocking. "The live broadcast can’t be taken out. These goods are enough for my family to eat for ten years."

　　Zhangxin’s experience is the epitome of many businesses looking for live delivery. Mr. Liu also carried goods through 9 anchors of 7 live delivery companies, but sold more than 60 goods in total. "For half a day, not only didn’t sell much goods, but also took a lot of ‘ Pit position fee ’ . From the beginning of self-confidence, I am exhausted now, and I don’t have so much hope for live broadcast. "

　　There are many routines

　　Comments with rhythm, brush the bill first and then return it.

　　According to the reporter’s investigation, many live delivery companies have indicated that they can "create an atmosphere" in the live broadcast room. Control multiple mobile phones through a computer, and use many accounts to brush comments in the live broadcast room with rhythm. "After the fans entered the live broadcast room, they saw that the live broadcast room was so lively, and many fans had herd mentality, which would lead to large-scale purchases."

　　A staff member of a live delivery company said that in the live broadcast, you can not only brush the comments with rhythm, but also drive fans through purchase behavior. As soon as the product is put into the live broadcast room, it will show how many people are buying, and this information display can also be operated. "Now some consumers don’t care whether the product is good or not, but only look at temporary needs and the price is right. When they see someone buying it, they will follow suit. These people are ‘ Leek ’ 。”

　　It is not only fans who are regarded as "leeks", but also businesses looking for live broadcasts.

　　In some live broadcast agreements, the number of goods sold in a live broadcast will be guaranteed after paying membership fees and pit fees. After meeting the sales volume, you can get this fee in full. Some companies will also sign a commission sharing agreement with merchants, which will be divided according to the amount of goods carried by the anchor. The higher the sales volume, the more it will be divided.

　　However, during this period, there will often be a reversal of the plot, and many buyers will return the goods and refund them before, during and after delivery.

　　"Some refunds can reach 40% or even more of sales. Among them, there are fans who are impulsive, and there are also bills brushed by live broadcast companies. At this time, the membership fee or pit fee has entered the pocket of the live broadcast company. " An industry insider who is familiar with live delivery said that merchants can only accept a certain return rate. The live delivery company received commissions and membership fees and completed the harvest of the enterprise. "If this industry goes on like this, no merchants are willing to find anchors to bring goods, and they don’t want to be harvested ‘ Leek ’ 。”

　　Zhangxin has lost confidence in the fiery live delivery. After more than three months’ tossing, he found that there were many close encounter of mahjong in the live delivery. Live broadcast with goods is not the excitement in the live broadcast room, and the pit behind the false prosperity will engulf the merchants at any time. In the face of the goods prepared for live broadcast in the warehouse, zhangxin smiled helplessly. "Through this period of tossing, I also found out their routines. In the next step, I also plan to transform and become a live broadcast company." (Reporter Zhao Xibin Illustration Song Xi)

On January 5th, Zhiji LS6, a super explosive product of the intelligent pure electric SUV owned by Zhiji Automobile, shocked and landed at the 2024 (6th) Haikou International New Energy and Intelligent Networked Automobile Exhibition (hereinafter referred to as Haikou Auto Show). With the only full-line equipment at the same level equipped with "Laser Radar +OrinX Chip", the world’s first "Quan Huafu Digital Cabin Screen" and the industry’s original "One-button Ai Driving", At the same time, two flagship models of Zhiji Automobile, Zhiji LS7 and Zhiji L7, the medium and large intelligent flagship SUV and the new world driving and control flagship, also jointly appeared at the auto show to jointly demonstrate what a smart auto time should look like.

According to the sales data from December 25th to December 31st, 2023, the weekly sales volume of Zhiji LS6 reached a new high with 2,460 units, which led the list of two new energy vehicles; it won the title of "China Brand of All-category Pure Electric Vehicles with more than 200,000" for four times; and it was the first in the list of "Medium and Large Pure Electric SUVs" for eight consecutive weeks. In December, Zhiji Automobile’s monthly sales exceeded 10,000, with a cumulative sales of 38,253 units in the whole year, which surged by 665% year-on-year, and won the three most valuable firsts in the pure electric track of medium and large SUVs, such as "the first brand sales", "the first number of championships" and "the first half-year growth".

All "Lidar +Orin X Chip", you can enjoy advanced intelligent driving when you get started.

The Zhiji LS6, which appeared at this year’s auto show, is equipped with more than 100 cutting-edge technologies, and the entry is full of high-level software and hardware integrated intelligent configuration. LS6 is the only one in its class equipped with "ultra-long-range high-precision laser radar +OrinX high-computing power chip", which is naturally equipped with urban NOA capability. In December, the IM AD expressway NOA only took 8 months to achieve nationwide coverage, radiating the expressway sections of 333 cities (except Hong Kong, Macao and Taiwan) and covering the elevated sections of 59 cities. The NOA applicable roads for the expressway viaduct totaled 389,000 kilometers, allowing users to start the intelligent driving of "all the countries can open and all the countries are easy to open" with one click.

It is expected that this month, the IM AD city NOA will also start user push; this year, more intelligent driving in IM AD urban scenes, commuting mode, Pilot+, one-button Ai driving 2.0, and high-precision automatic parking will all come one by one, providing users with a higher-order, easier and safer intelligent driving experience.

The world’s first "Quan Huafu digital navigation screen", the future intelligent cabin leapfrog experience.

Another secret of Zhiji LS6, which is favored by users, is its world-first "Quan Huafu Digital Cab Screen", which takes the lead in laying out the "future smart cabin" form. LS6 is equipped with the function of "global digital visual field blind compensation", which creatively realizes the functions of A-pillar intelligent blind compensation, rear-side intelligent blind compensation, rear-view intelligent blind compensation, etc.; it opens up the full-scale visual field, helps users solve hidden dangers in blind areas with high technology, brings a brand-new intelligent experience, and greatly improves driving safety. The original "rainy night mode" clearly presents the road information on both sides of the screen when the line of sight is extremely blocked, such as rainy night, to avoid the security risks caused by blurred vision and make travel safer.

In addition, Zhiji LS6 "Future Smart Cabin" also took the lead in carrying the industry’s first vertical GPT big model "Zhiji Generative Big Model" and the brand-new intelligent function "SHUA" to create a multi-dimensional smart cockpit that is more in line with the new pursuit of the city and bring users a richer and more diverse travel social experience.

The industry’s original "one-button Ai driving" makes driving never so simple.

Zhiji LS6 also created a unique "one-click Ai driver’s drive" in the industry, including functions such as "one-click welting", "one-click extrication" and "one-click tracking", and handed over certain pain scenes of urban travel to AI for help, greatly alleviating users’ driving anxiety and making users "one-click" fall in love. For example, when parking sideways, just "one-click" to easily attach the edge, not far from it, just right; straying into a crowded and narrow parking space, "one-click to get out of trouble" and "one-click to follow" to return along the original road and get away with it.

One-button Ai driving helps users to easily solve the driving problems encountered in the last 50 meters of driving, such as "difficult parking, difficult reversing and difficult parking"; subsequently, new functions such as one-button walking have been launched one after another, making driving never so simple.

In addition to leading the three cheats of high-level intelligence, Zhiji LS6 is the first in the industry to build a "quasi-900V super performance platform", and the zero-speed acceleration reaches 3.48s, making it the first China brand SUV to break through the 300km/h mark. Not only has strong performance, LS6 maximum working voltage is 875V, and the peak charging power is 396kW, which can realize charging for 5 minutes and replenish energy for 200 kilometers, so that users can bid farewell to charging anxiety.

From January 5th to 8th, welcome to the booth of Zhiji Automobile in Hall 4 of Haikou International New Energy and Intelligent Networked Automobile Exhibition in 2024 (6th), and have a zero-distance tasting of this intelligent pure electric SUV "super explosive" Zhiji LS6. Log in to the "IM Smart Car" APP or applet, and you can make an appointment for a test drive experience; immediately make a decision and lock the order for the LS6, and enjoy the leapfrog charm of "Future Smart Car" at an attractive limited-time interest price.

(Photo: Haikou Zhiji Delivery Service Center Wu Shubin)